WEBVTT - Bloomberg Businessweek Weekend - January 14th, 2022

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<v Speaker 1>This is Bloomberg Business Week inside from the reporters and

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<v Speaker 1>editors who bring you America's most trusted business magazine, plus

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<v Speaker 1>global business, finance and tech news as it happened. Bloomberg

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<v Speaker 1>Business Week with Carol Messer and Bloomberg Quick Takes Tim

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<v Speaker 1>Stinovic on Bloomberg Radio. Hi, everyone, Welcome to the weekend

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<v Speaker 1>edition of Bloomberg Business Week. This week it is all

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<v Speaker 1>about the Year Ahead issue, the major trends, disruptions, breakthrough products,

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<v Speaker 1>innovations and movements to watch out for this year. That's right,

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<v Speaker 1>everything from e V fever and testless tests to fake meats,

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<v Speaker 1>f DA not flying taxis, wellness eating and big bet

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<v Speaker 1>on global golf. It's all in the new issue, and

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<v Speaker 1>over the next couple of hours we're gonna touch on

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<v Speaker 1>some of it, and including the issue's annual collaboration with

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<v Speaker 1>our Bloomberg Intelligence team on the fifty Companies to watch

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<v Speaker 1>they narrow it down from two thousand. Carrol, this is

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<v Speaker 1>one of I know that's one of your favorite sections,

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<v Speaker 1>you said, but you know this is the second year

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<v Speaker 1>I've I've gotten to see it at least as as

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<v Speaker 1>part of Bloomberg. Is also one of my favorites. Its

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<v Speaker 1>names you'll know, and some names you will, but it's

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<v Speaker 1>a global overview of companies to keep an eye on.

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<v Speaker 1>We'll even find some time to talk about how wine

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<v Speaker 1>will change in Wait, are we still gonna get to

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<v Speaker 1>drink it? Are you still gonna get to drink it too? Yeah? Exactly, exactly, Well,

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<v Speaker 1>all that to come, we're gonna kick it off though,

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<v Speaker 1>with the editor Blueberg, Business Week told web Carol, you

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<v Speaker 1>caught up with Joel for an overview of the year

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<v Speaker 1>at issue. Well, we really try and think about what

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<v Speaker 1>what the big, big, big teams are. And obviously there's

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<v Speaker 1>going to be some things that along over the course

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<v Speaker 1>of the year just crop up and and those will

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<v Speaker 1>just be the things that you know, we will cover

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<v Speaker 1>as news. But really you have to kind of think

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<v Speaker 1>about where the money is flowing. Like, for instance, electric vehicles,

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<v Speaker 1>we've seen just a huge acceleration and adoption and companies

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<v Speaker 1>tacking that way, and yet there's still this massive category,

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<v Speaker 1>probably the biggest category of all that is totally up

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<v Speaker 1>for grabs in that electric vehicle trucks right right, So

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<v Speaker 1>looking at how that truck landscape is gonna play out,

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<v Speaker 1>we that that will be a story obviously it's in

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<v Speaker 1>the issue, but we we just know that it's going

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<v Speaker 1>to be a line of reporting throughout the year. And similarly,

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<v Speaker 1>you know, here we are with we've had tons of

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<v Speaker 1>companies go public via things like SPACs, um, you know,

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<v Speaker 1>buying taxis as this whole street you can almost laugh at.

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<v Speaker 1>And yet there was serious money that poured in there,

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<v Speaker 1>and now we're going to see how those companies fare

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<v Speaker 1>on the public market. Well, a lot of a serious

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<v Speaker 1>money going into a certain area, fintech. And you guys

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<v Speaker 1>in the magazine, you know, are constantly talking about the

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<v Speaker 1>intersection of finance and technology. We're seeing a lot of

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<v Speaker 1>disruption and payment systems in the ways consumers gain access

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<v Speaker 1>to credit kind of love it has a great piece

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<v Speaker 1>in the finance section UM in this in this week's issue.

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<v Speaker 1>Why is such an important year for fintech. Well, we've

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<v Speaker 1>just seen how easy it is UM to do to basically, like,

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<v Speaker 1>you know, take your business model, put it on in

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<v Speaker 1>the app, uh and make it hyper hyper easy to use.

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<v Speaker 1>And you know, Robin Hood really embodies that. UM. But

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<v Speaker 1>there's gonna be you know, there there's a new players

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<v Speaker 1>that are going to get into that space, and there's

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<v Speaker 1>just new ways that that consumers are are interacting with commerce.

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<v Speaker 1>And like the one of the stories in this section

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<v Speaker 1>that I just love is about the buy now, pay

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<v Speaker 1>later piece and we think this is gonna be And

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<v Speaker 1>when you think about the companies that are that are

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<v Speaker 1>in this the after pays the clarin is like, you know,

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<v Speaker 1>you can basically look at them see the growth that

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<v Speaker 1>they've had. And then in the story they basically say

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<v Speaker 1>this is the year that you will see it in

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<v Speaker 1>brick and mortar retail, which I think is like astounding.

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<v Speaker 1>It's like you basically go check out at like a

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<v Speaker 1>Best Buy or something and instead of using you know,

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<v Speaker 1>a debit card or a credit card, It's like, what

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<v Speaker 1>if you could actually say I want to buy this now,

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<v Speaker 1>but actually pay later. And that's what that they're gonna

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<v Speaker 1>They say that that is the next big wave that

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<v Speaker 1>we will see this year. But then on the consumer side,

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<v Speaker 1>you know there there's still a risk there, and we

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<v Speaker 1>know that regulators are are taking an interest in this

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<v Speaker 1>because while it might not doing your credit history your

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<v Speaker 1>credit scores initially, um if if your default on those payments,

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<v Speaker 1>you're still gonna have uh, you know, potentially people coming

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<v Speaker 1>after you for money. So we're gonna we're gonna see

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<v Speaker 1>how much consumers are willing to adopt this model instead

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<v Speaker 1>of credit cards. Well, I feel like every time I

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<v Speaker 1>buy something, I see it by now pay later button.

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<v Speaker 1>They're just popping up all over you ready for more?

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<v Speaker 1>I'm ready, I'm ready. Well, you mentioned it's caught the

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<v Speaker 1>attention of regulators, all the changes that are going on

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<v Speaker 1>in fintech. It's also caught the attention to big banks.

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<v Speaker 1>They've got to be like wondering, Okay, are we gonna

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<v Speaker 1>lose you know, our supreme spot at the top. Yeah,

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<v Speaker 1>and that's why they're so busy in Washington, d C. Right,

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<v Speaker 1>And they have you know, long long history in d C.

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<v Speaker 1>But but you know, those relationships will remain really important.

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<v Speaker 1>Why you know, loving dollars will remain ever high. And

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<v Speaker 1>you know, as long as we're talking about d C,

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<v Speaker 1>let's just also talk about this is gonna be a

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<v Speaker 1>year of mid terms, and I think that we we

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<v Speaker 1>spent a lot of time in the issue talking about

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<v Speaker 1>that and obviously in America where that will become a huge,

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<v Speaker 1>huge scheme as the year progresses. Well, let's talk about

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<v Speaker 1>that I mean you do get into that in the

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<v Speaker 1>technology section. Um. You know, we know that things like

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<v Speaker 1>social media has played a really big role in politics already. Um,

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<v Speaker 1>what are we anticipating for two, I mean, leading to

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<v Speaker 1>more division? What does it mean for how the social

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<v Speaker 1>media companies regulate all of this or oversee all of this.

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<v Speaker 1>What are we expecting? Well, we know how how crucial

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<v Speaker 1>it's been. Um, the country is incredibly divisive right now. Um.

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<v Speaker 1>We will anticipate, you know, all of the social platforms

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<v Speaker 1>having to come out, and they've been kind of quiet

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<v Speaker 1>so far, the story explained. Um, so we're waiting to

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<v Speaker 1>see what they're going to do in terms of moderation,

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<v Speaker 1>in terms of censorship, there's a number of noteworthy politicians

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<v Speaker 1>who have been banned. Is there a version where even

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<v Speaker 1>you know, with with Dorsey at Twitter moving aside, like well,

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<v Speaker 1>Twitter reassess and if Trump comes back onto a platform

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<v Speaker 1>like obviously that would be a huge shift and and

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<v Speaker 1>where things currently stands. So there's a lot of unknowns. Um,

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<v Speaker 1>But as we get closer to mid terms, some of

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<v Speaker 1>these things were going to be talked about. Um. Again

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<v Speaker 1>and again. My the other favorite election story in here

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<v Speaker 1>is that Obviously, Georgia was just a huge state last

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<v Speaker 1>time around, and if you can believe it, it's only

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<v Speaker 1>going to be a stranger, weirder election there because there's

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<v Speaker 1>so many elections. We've got senence seats, we've got governor

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<v Speaker 1>of races. It's just gonna all eyes on Georgia again.

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<v Speaker 1>That was Bloomberg Business We get it or Joel Webber.

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<v Speaker 1>The new issue on news stands, online at Bloomberg dot

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<v Speaker 1>com and on the Bloomberg terminal. Don't go anywhere. More

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<v Speaker 1>to come from the year I had issue, including companies

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<v Speaker 1>from Airbnb to Lulu Lemon, the fifties stocks to keep

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<v Speaker 1>an eye on. In our Bloomberg Intelligence team has done

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<v Speaker 1>the research and we will reveal why these firms should

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<v Speaker 1>be on your radar. Your listening to Bloomberg Business Week.

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<v Speaker 1>This is Bloomberg. This is Bloomberg Business Week with Carol

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<v Speaker 1>Masser and Bloomberg Quick Takes Tim Stinovik from Bloomberg Radio.

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<v Speaker 1>This week, it's the year ahead issue of Bloomberg Business

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<v Speaker 1>Week and a favorite part the fifty Companies to Watch,

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<v Speaker 1>compiled with our Bloomberg Intelligence team putting it together. Rebecca

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<v Speaker 1>Panty Solutions and strategy senior editor at Bloomberg business Week.

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<v Speaker 1>She joined us along with Business Week editor Joel Weber.

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<v Speaker 1>The way that this whole project starts as they take

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<v Speaker 1>this massive universe of companies that they cover more than

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<v Speaker 1>two thousand and basically start running it through their spreadsheets,

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<v Speaker 1>and it's just like this gigantic filtering effect to come

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<v Speaker 1>up with these fifty and really excited about them because

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<v Speaker 1>it's not they're not hard calls. They're not you know,

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<v Speaker 1>buy and sell recomm conditions. That's not what we're going

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<v Speaker 1>to get from Bloomberg Intelligence. It's I think it's more

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<v Speaker 1>interesting and perhaps nuanced than that, because we think of

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<v Speaker 1>them as just companies to watch. Some of them have

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<v Speaker 1>positive sentiments, some of them have negative sentiment, but they're

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<v Speaker 1>just ones that we think in that you're ahead, are

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<v Speaker 1>going to be really, really, really interesting companies. Yes, So Rebecca,

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<v Speaker 1>come on in here and talk a little bit about

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<v Speaker 1>some of these companies here. I mean, the one that

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<v Speaker 1>I want, the one that jumped out at me was

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<v Speaker 1>was Airbnb, because I feel like I've been watching Airbnb

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<v Speaker 1>for years at this point after it's huge ip O

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<v Speaker 1>and the way the company was able to recover during

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<v Speaker 1>the pandemic after laying off so many people, Why how

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<v Speaker 1>did Airbnb make the cut? Yeah? I think um, airbb

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<v Speaker 1>will be quite familiar to a lot of us who

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<v Speaker 1>wanted to travel during the pandemic but didn't feel safe

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<v Speaker 1>at a hotel for example. So bookings have been up

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<v Speaker 1>and interestingly they've done really really well with long stays

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<v Speaker 1>to people staying for kind of weeks on edge um. Now,

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<v Speaker 1>the Bloomberg Intelligence analysts feel like Airbnb sets itself apart

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<v Speaker 1>from rivals with the brand advantage, so it's very recognizable

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<v Speaker 1>and it doesn't even really need to spend that much

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<v Speaker 1>in marketing. So that's where Booberg Intelligence as investors should

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<v Speaker 1>be watching this company. Okay, so another one that I

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<v Speaker 1>love and and by the way, can we just all

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<v Speaker 1>say when it's like whatever whatever the weather was was

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<v Speaker 1>at nineteen, it feels like it's like single digits, like

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<v Speaker 1>I'm ready for travel. So so there's also you know,

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<v Speaker 1>New Year's Resolutions, um, Lululemon another one that's on that

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<v Speaker 1>on the list um, and it's not even they're bigger

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<v Speaker 1>than just ath lie leisure Ware now right right, Rebecca

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<v Speaker 1>like that their acquisition of Mirror has sort of changed

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<v Speaker 1>what the company kind of looks like. Talk to us

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<v Speaker 1>more about why Lululemon is on the list. Yeah, definitely, definitely,

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<v Speaker 1>And I think the idea of working out at home

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<v Speaker 1>might have seemed like a niche thing before the pandemic.

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<v Speaker 1>You know, not everyone has an in home gym, but

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<v Speaker 1>um U. Then in the acquisition of Mirror, actually it

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<v Speaker 1>was quite wild time. This is the the at home

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<v Speaker 1>gym where you can see your workout in the mirror.

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<v Speaker 1>Um So, like Peloton, they've done really well with that

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<v Speaker 1>move them and also has in store events, but they've

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<v Speaker 1>they've been doing so really. I guess the point is

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<v Speaker 1>more than just the yoga pants, and and that's reflected

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<v Speaker 1>in the in the positive outlook. I gotta say, I'm

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<v Speaker 1>waiting for somebody to be like mass or do you

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<v Speaker 1>have anything else but yoga pants? I mean, I know

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<v Speaker 1>it's more than yoga pants, but yoga pants at the

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<v Speaker 1>top that feels like work work where Hey, first Solar

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<v Speaker 1>is also on that list. It's been around for a while.

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<v Speaker 1>Um why is this one all of a sudden popping

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<v Speaker 1>up on the list? Rebecca. Yeah, I think one of

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<v Speaker 1>the things that might be surprising to people who don't

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<v Speaker 1>follow the solar industry super closely, is that it's no

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<v Speaker 1>longer super expensive. Um, you know, it had this reputation

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<v Speaker 1>of being, you know, a space that was just never

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<v Speaker 1>going to get mainstream, but actually solar is the most

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<v Speaker 1>cost competitive supply source for electric power now. And first

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<v Speaker 1>Solar is the largest US panel maker. They're investing at

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<v Speaker 1>home and abroad, and they've just won a major order

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<v Speaker 1>from the oil major BP and lights gm VP, which

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<v Speaker 1>is a renewables company that BC has a share, and

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<v Speaker 1>so there definitely want to watch. Okay, let's talk a

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<v Speaker 1>little bit about the Asia Pacific region and and see,

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<v Speaker 1>uh it's Southeast Asia's biggest gaming and e commerce company.

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<v Speaker 1>I think people who I don't know might have been

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<v Speaker 1>following some growth names in the last couple of years

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<v Speaker 1>would no see because it was up nearly four but

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<v Speaker 1>it did not perform that well in only up lies

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<v Speaker 1>it on the list for Yeah. So the thing with

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<v Speaker 1>these these mobile gaming companies like sees that they've got

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<v Speaker 1>there's huge number of players. Um you know, she's got

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<v Speaker 1>seven hundred million active players where it's free fire game,

0:11:51.080 --> 0:11:54.160
<v Speaker 1>and now it's branching into all sorts of news services,

0:11:54.240 --> 0:11:58.000
<v Speaker 1>including online grocery delivery and fintech. And so the Bloomberg

0:11:58.040 --> 0:12:01.160
<v Speaker 1>Intelligence analysts are saying, look, they've got seven her a

0:12:01.240 --> 0:12:03.880
<v Speaker 1>million active players are free fire that they can cross

0:12:04.040 --> 0:12:07.200
<v Speaker 1>market their new services too, So that's a huge bonus

0:12:07.280 --> 0:12:10.559
<v Speaker 1>for them. We haven't if we're going through regions. We've

0:12:10.679 --> 0:12:16.080
<v Speaker 1>hit us, We've hit Asia. Let's bring it around to Mia.

0:12:16.160 --> 0:12:20.559
<v Speaker 1>What's a what's a company with positive sentiment in Europe

0:12:20.720 --> 0:12:24.079
<v Speaker 1>that we like? Rebecca, Well, it might be kind of

0:12:24.160 --> 0:12:28.120
<v Speaker 1>surprising that the Boo version Bloomberg Intelligence analysts have picked

0:12:28.440 --> 0:12:31.720
<v Speaker 1>a tour operator when when so many things are still

0:12:31.800 --> 0:12:36.040
<v Speaker 1>shut down. They've picked two e UM. So they are

0:12:36.040 --> 0:12:39.880
<v Speaker 1>a European tour operator that the I think is poised

0:12:39.960 --> 0:12:43.319
<v Speaker 1>to benefit from a return to travel. And you know,

0:12:43.559 --> 0:12:47.360
<v Speaker 1>we all remember Thomas Cook's failure during the pandemic. Investors

0:12:47.400 --> 0:12:50.360
<v Speaker 1>are a little cautious on to E because they just

0:12:50.600 --> 0:12:52.199
<v Speaker 1>want to make sure that it's not going to follow

0:12:52.280 --> 0:12:56.560
<v Speaker 1>in Thomas Cook's footsteps. But the tour Operators got restructuring

0:12:56.640 --> 0:13:00.000
<v Speaker 1>going on. It's upgrading its technology and it's really changed

0:13:00.040 --> 0:13:03.320
<v Speaker 1>doing the way it operates to focus on offering Childer's

0:13:03.320 --> 0:13:07.520
<v Speaker 1>flexibility and access to premium resorts. So that's definitely want

0:13:07.559 --> 0:13:11.559
<v Speaker 1>to look at as people start to emerge from you know,

0:13:11.800 --> 0:13:16.600
<v Speaker 1>lockdowns and and go see the site. Alright, Rebecca, Robin

0:13:16.679 --> 0:13:19.400
<v Speaker 1>hood Man, we talked about it a lot last year. UM,

0:13:19.880 --> 0:13:21.360
<v Speaker 1>what do we need to be thinking about with this one?

0:13:21.400 --> 0:13:24.079
<v Speaker 1>Because it made the list? Yeah, So Robin hood is

0:13:24.120 --> 0:13:26.640
<v Speaker 1>the one that we've thought about a lot during the

0:13:26.880 --> 0:13:31.839
<v Speaker 1>mean stock friends eason in UM. But now they're you know,

0:13:32.120 --> 0:13:37.400
<v Speaker 1>under the thumb of regulators, including the potentially the Security

0:13:37.480 --> 0:13:40.160
<v Speaker 1>is in Exchange Commission, and there's a big lawsuit in

0:13:40.240 --> 0:13:45.360
<v Speaker 1>Massachusetts that could help UM decide their faith and whether

0:13:45.400 --> 0:13:51.040
<v Speaker 1>they have to impose stricter investor protection rules. UM. So

0:13:51.280 --> 0:13:53.920
<v Speaker 1>if they lose, that's going to be a big negative

0:13:54.000 --> 0:13:57.160
<v Speaker 1>for Robin Hood UM. And if they win, well, let's see.

0:13:57.840 --> 0:14:00.720
<v Speaker 1>That was Rebecca Penty, Solutions and Strategy g Senior editor

0:14:00.720 --> 0:14:03.199
<v Speaker 1>at Bloomberg Business Week, who joined us along with Business

0:14:03.240 --> 0:14:05.520
<v Speaker 1>Week editor Joel Weber. Be sure to check out all

0:14:05.559 --> 0:14:07.640
<v Speaker 1>fifty companies. You can find the story in the magazine,

0:14:07.800 --> 0:14:10.720
<v Speaker 1>on new stands, online at Bloomberg dot com, slash business Week,

0:14:10.960 --> 0:14:13.600
<v Speaker 1>and on the Bloomberg terminal. We'll still come on Bloomberg

0:14:13.640 --> 0:14:16.200
<v Speaker 1>Business week more from the yearhead issue, including a special

0:14:16.240 --> 0:14:19.280
<v Speaker 1>report on flying tax. You're ready, Yeah, I don't know.

0:14:19.440 --> 0:14:22.680
<v Speaker 1>I was looking at this, Carol, and it's like they say,

0:14:22.680 --> 0:14:26.040
<v Speaker 1>they're supposed to be quieter, but I don't know where

0:14:26.040 --> 0:14:27.800
<v Speaker 1>our listeners are all over, of course, but if you

0:14:27.840 --> 0:14:29.640
<v Speaker 1>live in a city, you've come to understand like the

0:14:29.720 --> 0:14:32.880
<v Speaker 1>th the third of of helicopters a lot. But but

0:14:32.960 --> 0:14:36.640
<v Speaker 1>they're not just tricked helicopters. We're talking like little little jets.

0:14:36.800 --> 0:14:38.480
<v Speaker 1>I believe it when I see it. Okay, you're ready

0:14:38.480 --> 0:14:40.640
<v Speaker 1>to pay that quietly? You're ready to pay for it? Yeah? No,

0:14:41.000 --> 0:14:44.960
<v Speaker 1>definitely not are you? Probably not sound like such a

0:14:45.000 --> 0:14:47.640
<v Speaker 1>sour post, right, But there is one that's out there

0:14:47.720 --> 0:14:50.280
<v Speaker 1>to make it kind of you know, access to a

0:14:50.400 --> 0:14:53.840
<v Speaker 1>broader group of people. So we'll see about that. That's

0:14:53.880 --> 0:15:03.720
<v Speaker 1>coming up next. This is Bloomberg broadcasting from the financial

0:15:03.880 --> 0:15:07.360
<v Speaker 1>capital of the World Bloomberg eleven Frio in New York

0:15:07.480 --> 0:15:11.680
<v Speaker 1>to Washington, d C. Bloomberg to Boston, Bloomberg one of

0:15:11.840 --> 0:15:15.280
<v Speaker 1>six one to San Francisco, Bloomberg nine to the country

0:15:15.440 --> 0:15:19.160
<v Speaker 1>Sirius XM Channel one, and around the globe. The Bloomberg

0:15:19.200 --> 0:15:23.760
<v Speaker 1>business and Bloomberg Radio dot com. This is Bloomberg Business

0:15:23.880 --> 0:15:27.640
<v Speaker 1>Week with Carol Messer and Bloomberg Quick Takes Tim Stenovan

0:15:28.000 --> 0:15:31.960
<v Speaker 1>on Bloomberg Radio. In this week's the Year, I had

0:15:32.040 --> 0:15:35.160
<v Speaker 1>issue a special section devoted to electric vertical takeoff and

0:15:35.280 --> 0:15:38.920
<v Speaker 1>landing aircraft, better known perhaps as flying taxis. Are we

0:15:39.080 --> 0:15:42.720
<v Speaker 1>moving from hype to actually hopping in one ready? Tim Um? No?

0:15:43.360 --> 0:15:46.560
<v Speaker 1>Not yet, but maybe soon. Well for more on that,

0:15:46.680 --> 0:15:48.680
<v Speaker 1>and a look at the leading players and where they

0:15:48.840 --> 0:15:51.600
<v Speaker 1>stand and I guess where they fly, and whether infrastructure

0:15:51.600 --> 0:15:54.000
<v Speaker 1>is actually up to enough to handle these things. I mean, look,

0:15:54.080 --> 0:15:56.600
<v Speaker 1>we can't even get an infrastructure deal past right, Okay,

0:15:56.640 --> 0:15:59.240
<v Speaker 1>so I got the bridges around here, Yeah, exactly. Let's

0:15:59.280 --> 0:16:01.760
<v Speaker 1>check in with Bloomberg's are of hyper Drive A K

0:16:01.960 --> 0:16:06.840
<v Speaker 1>Senior editor with our Bloomberg Green team, Demetra Cassiidis, demitra Um.

0:16:07.240 --> 0:16:10.120
<v Speaker 1>Why should we be paying attention to ev tall companies

0:16:10.160 --> 0:16:12.880
<v Speaker 1>this year? Well, we should be paying attention to them

0:16:12.960 --> 0:16:17.200
<v Speaker 1>because they're coming and there have been big investments, notably

0:16:17.320 --> 0:16:22.640
<v Speaker 1>by UH and big orders by major commercial airlines. So

0:16:22.840 --> 0:16:25.160
<v Speaker 1>for a while we were thinking, Okay, these are being

0:16:25.200 --> 0:16:27.640
<v Speaker 1>built and people are pouring money into them, but how

0:16:27.720 --> 0:16:29.400
<v Speaker 1>are they going to be used and are they really

0:16:29.440 --> 0:16:32.400
<v Speaker 1>going to become part of the kind of airspace infrastructure

0:16:32.440 --> 0:16:35.400
<v Speaker 1>wherever we're talking about, And it's looking now like more

0:16:35.440 --> 0:16:38.080
<v Speaker 1>and more there's a lot of interest in how these

0:16:38.160 --> 0:16:40.840
<v Speaker 1>can be utilized also buy airlines, to get people to

0:16:40.920 --> 0:16:44.120
<v Speaker 1>airports and in many other ways. So I think that's

0:16:44.160 --> 0:16:46.720
<v Speaker 1>why we should be paying attention to it because if

0:16:46.800 --> 0:16:50.200
<v Speaker 1>moving ahead, the technology has developed, they're trying to plan

0:16:50.320 --> 0:16:54.080
<v Speaker 1>for the infrastructure and they're really coming um and they

0:16:54.160 --> 0:16:57.480
<v Speaker 1>might in fact make travel a lot easier. Well, what's

0:16:57.520 --> 0:17:00.520
<v Speaker 1>interesting too, and what jumped out in this coverage is

0:17:00.680 --> 0:17:04.720
<v Speaker 1>the amount of major airlines. You know, You're United's, You're

0:17:04.840 --> 0:17:07.439
<v Speaker 1>all the big carriers. They're lining up to be involved

0:17:07.480 --> 0:17:11.800
<v Speaker 1>in this, and they're even in some cases backing it. Yeah, indeed,

0:17:11.920 --> 0:17:14.880
<v Speaker 1>and that is you know, that started to really take

0:17:15.000 --> 0:17:18.800
<v Speaker 1>hold in by the end of the summer into the fall.

0:17:19.000 --> 0:17:21.720
<v Speaker 1>What we've noticed where there were pretty big orders by

0:17:22.080 --> 0:17:25.119
<v Speaker 1>many of the major carriers. We focus in on the

0:17:25.240 --> 0:17:29.480
<v Speaker 1>lead story on Virgin for example, and their order and

0:17:29.600 --> 0:17:33.240
<v Speaker 1>their work with a company called Vertical, And you know,

0:17:33.520 --> 0:17:35.840
<v Speaker 1>there's there's a lot that's going on with the airline

0:17:35.880 --> 0:17:38.120
<v Speaker 1>industry right now and I think that this is one

0:17:38.200 --> 0:17:41.520
<v Speaker 1>piece of them looking for ways to figure out how

0:17:41.840 --> 0:17:45.200
<v Speaker 1>to bring in other revenue streams and how for some

0:17:45.359 --> 0:17:48.000
<v Speaker 1>of what's been going on, and how to make the

0:17:48.080 --> 0:17:53.760
<v Speaker 1>travel experience possibly something that you know, is better for travelers,

0:17:54.359 --> 0:17:56.760
<v Speaker 1>but also that they can attach some kind of a

0:17:56.840 --> 0:17:59.880
<v Speaker 1>premium cost to if they set up a pickup point

0:18:00.000 --> 0:18:02.359
<v Speaker 1>and they can get you to the airport faster with

0:18:02.520 --> 0:18:05.440
<v Speaker 1>the company that they've signed up with. You know, they're

0:18:05.560 --> 0:18:09.320
<v Speaker 1>very interested in that. It's not just a case of fomo, right,

0:18:09.400 --> 0:18:11.440
<v Speaker 1>like the carriers are just lining up because they just

0:18:11.760 --> 0:18:13.800
<v Speaker 1>they don't want to maybe miss out. They actually see

0:18:14.040 --> 0:18:18.480
<v Speaker 1>a practical use here. I think I think that that

0:18:18.720 --> 0:18:21.480
<v Speaker 1>is true there. You know, there's still a question of

0:18:21.600 --> 0:18:24.280
<v Speaker 1>a bit of foamo, but at the at the numbers

0:18:24.359 --> 0:18:27.000
<v Speaker 1>of orders that we're seeing and for what this will cost,

0:18:27.119 --> 0:18:29.280
<v Speaker 1>and again the commitment that you're going to need to make,

0:18:29.800 --> 0:18:33.440
<v Speaker 1>you know, I think it definitely goes beyond fomo. And

0:18:34.119 --> 0:18:36.800
<v Speaker 1>for now it really does appear to be um an

0:18:36.880 --> 0:18:39.720
<v Speaker 1>avenue that they believe will be worthwhile for them and

0:18:39.800 --> 0:18:43.040
<v Speaker 1>will enhance the travel experience for the customers. Hey, what

0:18:43.200 --> 0:18:46.200
<v Speaker 1>is the actual experience for people who are not in

0:18:46.320 --> 0:18:50.119
<v Speaker 1>one of these vehicles. And I'm wondering because of the

0:18:50.320 --> 0:18:52.760
<v Speaker 1>sound that is associated with helicopters. Now I know these

0:18:52.800 --> 0:18:56.000
<v Speaker 1>are electric, some even have you know, uh, instead of rotors,

0:18:56.040 --> 0:18:59.719
<v Speaker 1>have actual jet engines, But are they are they allowed

0:18:59.840 --> 0:19:03.119
<v Speaker 1>like helicopters because of the displacement of air Look, a

0:19:03.200 --> 0:19:05.159
<v Speaker 1>lot of this is what they tell us these of

0:19:05.760 --> 0:19:10.160
<v Speaker 1>because because we wonder how this is all going to work,

0:19:10.320 --> 0:19:12.679
<v Speaker 1>is we don't actually have I mean, there have been

0:19:12.760 --> 0:19:15.399
<v Speaker 1>test flights and there have been there certainly have been

0:19:15.440 --> 0:19:17.440
<v Speaker 1>ways in which you know, you do have an experience

0:19:17.480 --> 0:19:20.960
<v Speaker 1>and you see it. They are quieter. Um, you know,

0:19:21.119 --> 0:19:27.240
<v Speaker 1>they're safer given the technology that's involved. Eventually, uh as

0:19:27.320 --> 0:19:30.040
<v Speaker 1>crazy as the sounds, the goal for these is too

0:19:30.240 --> 0:19:33.440
<v Speaker 1>now we're talking way into the future, for these to

0:19:33.560 --> 0:19:37.480
<v Speaker 1>be autonomous, not just electric, and for these to be pilotless.

0:19:37.600 --> 0:19:39.880
<v Speaker 1>That is a very very long term goal. I mean

0:19:40.000 --> 0:19:42.480
<v Speaker 1>right now, we talk in the section about the challenges

0:19:42.960 --> 0:19:47.399
<v Speaker 1>of regular regulatory approvals for these types of aircraft, and

0:19:47.480 --> 0:19:50.119
<v Speaker 1>we're talked about it in the context of these operating

0:19:50.200 --> 0:19:53.280
<v Speaker 1>with pilots, so it will become even that much harder

0:19:53.320 --> 0:19:56.680
<v Speaker 1>when you're putting together a proposition of pilotless, but they're

0:19:56.880 --> 0:20:00.200
<v Speaker 1>they're more efficient because they're electric, they are quieter because

0:20:00.200 --> 0:20:03.800
<v Speaker 1>they're electric, they're safer and that's that's all part of

0:20:03.840 --> 0:20:06.600
<v Speaker 1>the experience. A big thank you to Bloomberg's Czar of

0:20:06.680 --> 0:20:09.520
<v Speaker 1>hyper Drive, also known as senior editor with our Bloomberg

0:20:09.600 --> 0:20:12.760
<v Speaker 1>Green team, Dimitra Casson. Needs still to come. We're going

0:20:12.800 --> 0:20:15.280
<v Speaker 1>to continue with this week's the Year Ahead issue what

0:20:15.480 --> 0:20:19.040
<v Speaker 1>we all as consumers might expect in including big releases

0:20:19.040 --> 0:20:22.119
<v Speaker 1>from Hollywood on the actual big screen back in theaters.

0:20:22.160 --> 0:20:25.480
<v Speaker 1>We're talking about to e V fever from electric trucks,

0:20:25.560 --> 0:20:28.640
<v Speaker 1>plus Biogen's Alzheimer's drug in the hot seat, the fur

0:20:28.720 --> 0:20:32.480
<v Speaker 1>industry's last gasp. Consumer trends to come. That is next,

0:20:32.880 --> 0:20:44.119
<v Speaker 1>Mrs Bloomberg, you're listening to Bloomberg Business Week with Carol

0:20:44.200 --> 0:20:48.399
<v Speaker 1>Messer and Bloomberg Quick Takes Tim Stinovich from Bloomberg Radio.

0:20:49.840 --> 0:20:52.840
<v Speaker 1>We are all in Ono. So too is this week's

0:20:52.840 --> 0:20:55.520
<v Speaker 1>Bloomberg Business Week with its annual of the Year Ahead issue,

0:20:55.560 --> 0:20:58.840
<v Speaker 1>including a deep dive into how we consume things. Tim So,

0:20:59.240 --> 0:21:03.600
<v Speaker 1>back to the theaters, perhaps maybe jumping into electric trucks.

0:21:03.760 --> 0:21:06.080
<v Speaker 1>I think yeah, for a lot of people and a

0:21:06.080 --> 0:21:08.760
<v Speaker 1>lot of companies. Certainly what about wearing fur Carol, I

0:21:08.800 --> 0:21:11.000
<v Speaker 1>don't see it on you. Yeah no, not not for me,

0:21:11.160 --> 0:21:13.520
<v Speaker 1>but hey, something for everyone. In this section of the

0:21:13.600 --> 0:21:16.240
<v Speaker 1>issue absolutely covers a lot of ground. Blueboard. Business Week

0:21:16.240 --> 0:21:19.280
<v Speaker 1>Assistant Managing Editor Jim Ellis is here with the Rundown gym.

0:21:19.359 --> 0:21:23.000
<v Speaker 1>We talked a lot about e VS one. Now battery

0:21:23.040 --> 0:21:25.359
<v Speaker 1>powered trucks are in the spotlight. So what do we

0:21:25.440 --> 0:21:27.560
<v Speaker 1>need to be watching out for. I mean, it's going

0:21:27.640 --> 0:21:31.200
<v Speaker 1>to be a real battle of between the large established

0:21:31.240 --> 0:21:35.080
<v Speaker 1>truck makers like GM and Ford and Tesla. I mean,

0:21:35.320 --> 0:21:39.320
<v Speaker 1>what happened when the car business was that the main

0:21:39.480 --> 0:21:42.280
<v Speaker 1>companies set back, especially the US companies, just sort of

0:21:42.320 --> 0:21:46.399
<v Speaker 1>set back and let Tesla basically build this market and

0:21:46.800 --> 0:21:49.480
<v Speaker 1>um and one reason was not that they didn't have

0:21:49.680 --> 0:21:52.800
<v Speaker 1>an interest in it, but simply that the car business

0:21:52.840 --> 0:21:55.240
<v Speaker 1>in the US doesn't make a lot of money. The

0:21:55.359 --> 0:21:57.639
<v Speaker 1>truck businesses where they make all their money, and so

0:21:57.760 --> 0:22:00.840
<v Speaker 1>therefore they didn't seem to worry about out you know,

0:22:01.000 --> 0:22:04.520
<v Speaker 1>sort of uh elon Musk making himself into the world's

0:22:04.600 --> 0:22:07.840
<v Speaker 1>richest man, until it actually hit them, which is that

0:22:08.440 --> 0:22:10.720
<v Speaker 1>Tesla is going to bring out the cyber truck, and

0:22:10.800 --> 0:22:12.840
<v Speaker 1>that is going to be something that goes right at

0:22:12.880 --> 0:22:16.680
<v Speaker 1>the heart of the profits of GM and Ford. And

0:22:16.760 --> 0:22:20.200
<v Speaker 1>so therefore they have gotten serious about electric trucks and

0:22:20.359 --> 0:22:22.960
<v Speaker 1>that's going to be the real battleground this year. Yeah,

0:22:23.000 --> 0:22:25.080
<v Speaker 1>I mean, and and Ford's actually off to a pretty

0:22:25.119 --> 0:22:28.040
<v Speaker 1>good start. Two thousand customers roughly have put down a

0:22:28.119 --> 0:22:31.959
<v Speaker 1>hundred dollars to reserve the electric F one fifty lightning pickups.

0:22:32.000 --> 0:22:34.919
<v Speaker 1>I think it's pretty cool and it's actually not that expensive.

0:22:35.040 --> 0:22:38.080
<v Speaker 1>Jim um is, does Ford have what it takes to

0:22:38.320 --> 0:22:40.200
<v Speaker 1>to kind of beat Tesla at its own game? Where

0:22:40.320 --> 0:22:42.159
<v Speaker 1>or maybe it's not even a fair question because kind

0:22:42.160 --> 0:22:46.760
<v Speaker 1>of you know, trucks are are are GM and Ford's game? Right? Well? Yeah,

0:22:46.920 --> 0:22:49.240
<v Speaker 1>I mean you you you've raised the right question, which

0:22:49.359 --> 0:22:52.480
<v Speaker 1>is um, you know, for when it comes to trucks,

0:22:52.760 --> 0:22:55.040
<v Speaker 1>you know, Ford is the truck leader. The F one

0:22:55.119 --> 0:22:58.200
<v Speaker 1>fifty is the most popular vehicle in the US car

0:22:58.400 --> 0:23:01.840
<v Speaker 1>our truck, I mean, and so it is uh, um,

0:23:02.000 --> 0:23:06.160
<v Speaker 1>you know, it's their business to lose. Um. Likewise, the Silverado,

0:23:06.320 --> 0:23:09.159
<v Speaker 1>which is always vying with the F one fifty, is

0:23:09.200 --> 0:23:12.240
<v Speaker 1>the big truck in the US. But the difference is

0:23:12.359 --> 0:23:15.000
<v Speaker 1>that this is the market that hasn't been around before,

0:23:15.119 --> 0:23:18.639
<v Speaker 1>this whole notion of a truck that is not gasoline powered,

0:23:18.720 --> 0:23:21.480
<v Speaker 1>and so that makes it difficult to know whether the

0:23:21.520 --> 0:23:24.840
<v Speaker 1>consumer loyalty that was built up over years in UM

0:23:24.960 --> 0:23:26.879
<v Speaker 1>you know, sort of GM and and and and and

0:23:27.240 --> 0:23:29.680
<v Speaker 1>for its trucks is going to run over into the

0:23:29.760 --> 0:23:32.480
<v Speaker 1>e V world. I mean, one of the reasons that

0:23:33.600 --> 0:23:36.440
<v Speaker 1>the pricing of these trucks is so important is that

0:23:36.960 --> 0:23:40.160
<v Speaker 1>UM Detroit for a long time thought that electric trucks

0:23:40.200 --> 0:23:43.440
<v Speaker 1>were going to be so expensive and not able to

0:23:43.680 --> 0:23:46.800
<v Speaker 1>actually do the hauling and towing that trucks were expected

0:23:46.880 --> 0:23:49.119
<v Speaker 1>to that they sort of thought obably a lot of time.

0:23:49.560 --> 0:23:52.440
<v Speaker 1>But what's happened is battery prices have come way down

0:23:52.920 --> 0:23:57.000
<v Speaker 1>over the last few years, and the public imagination has

0:23:57.040 --> 0:23:59.879
<v Speaker 1>been sort of sparked by electric cars, and so all

0:24:00.000 --> 0:24:04.000
<v Speaker 1>of a sudden, a lot of people, particularly UH construction

0:24:04.160 --> 0:24:07.440
<v Speaker 1>firms and and and commercial vehicles have started to think, well,

0:24:07.640 --> 0:24:10.400
<v Speaker 1>maybe an e V truck will work for me as well.

0:24:10.920 --> 0:24:14.960
<v Speaker 1>That has sort of pushed the American automakers starts to

0:24:15.040 --> 0:24:18.160
<v Speaker 1>start saying, well, we don't have to just do fancy

0:24:18.520 --> 0:24:22.880
<v Speaker 1>hundred thousand dollar e v trucks like the Hummer. Instead,

0:24:23.000 --> 0:24:26.240
<v Speaker 1>what we're gonna do is jump in around the forty

0:24:26.760 --> 0:24:29.760
<v Speaker 1>dollar mark and try to do work truck versions that

0:24:29.920 --> 0:24:32.800
<v Speaker 1>are existing. Basic truck owners can sort of say, way

0:24:32.880 --> 0:24:35.800
<v Speaker 1>into that's gonna be a it's gonna be a test

0:24:36.080 --> 0:24:38.560
<v Speaker 1>to see if people will prefer to go to the

0:24:38.680 --> 0:24:41.359
<v Speaker 1>cyber truck because it's new and it's sexy, it's a

0:24:41.440 --> 0:24:44.040
<v Speaker 1>hot company, or do they want to stick with brands

0:24:44.080 --> 0:24:45.800
<v Speaker 1>that they know Jim. In the meantime, we've seen the

0:24:45.920 --> 0:24:50.000
<v Speaker 1>entertainment industry focus largely on streaming during the pandemic. Now

0:24:50.119 --> 0:24:53.840
<v Speaker 1>Hollywood is heading back to theaters. Is is in person cinema?

0:24:54.240 --> 0:24:57.800
<v Speaker 1>I mean, is it really? Yeah? It's skeptical of this

0:24:58.040 --> 0:24:59.640
<v Speaker 1>because it's like, each time we think that we're gonna

0:24:59.680 --> 0:25:03.399
<v Speaker 1>go back to some sort of return to there's some

0:25:03.480 --> 0:25:06.920
<v Speaker 1>sort of new variant. And with consumers getting so used

0:25:07.000 --> 0:25:09.560
<v Speaker 1>to watching this stuff from their couch, are we really

0:25:09.600 --> 0:25:12.159
<v Speaker 1>going to go back to theaters? Well, that is the

0:25:12.200 --> 0:25:16.880
<v Speaker 1>big test for the industry in two however, they want

0:25:16.880 --> 0:25:19.720
<v Speaker 1>to test it. I mean, they are aggressively starting to

0:25:19.840 --> 0:25:24.840
<v Speaker 1>put movies back into theatrical release, as opposed to last

0:25:24.920 --> 0:25:29.080
<v Speaker 1>year when a lot of things were were released simultaneously

0:25:29.200 --> 0:25:35.720
<v Speaker 1>theatrically and on streaming or introduced on streaming. That, however,

0:25:35.880 --> 0:25:38.800
<v Speaker 1>is not the greatest financial model. It turned out that

0:25:39.000 --> 0:25:42.680
<v Speaker 1>you get less revenue that way. Surprise and um. You

0:25:42.720 --> 0:25:45.720
<v Speaker 1>don't build a lot of sort of excitement about a

0:25:45.800 --> 0:25:48.200
<v Speaker 1>film that will lead you to um, you know, have

0:25:48.359 --> 0:25:51.000
<v Speaker 1>an installed base of viewers who want to see it

0:25:51.080 --> 0:25:53.280
<v Speaker 1>the next time out if you want to build a franchise.

0:25:53.760 --> 0:25:56.240
<v Speaker 1>So therefore they really want to get out there and

0:25:56.359 --> 0:25:59.840
<v Speaker 1>get people back into the theater seats. Obviously, theater owners

0:26:00.000 --> 0:26:03.080
<v Speaker 1>also want to get people back out because they make

0:26:03.160 --> 0:26:06.040
<v Speaker 1>their money not from ticket sales, but from all that

0:26:06.200 --> 0:26:09.280
<v Speaker 1>popcorn and soda that we know consume while we're there.

0:26:09.720 --> 0:26:14.800
<v Speaker 1>Oh come on, who eats it? Who? Come on? Because

0:26:14.880 --> 0:26:16.600
<v Speaker 1>families to go to a movie, and that's one of

0:26:16.640 --> 0:26:19.119
<v Speaker 1>the issues. Your families to go to films, um spend

0:26:19.400 --> 0:26:22.000
<v Speaker 1>huge amounts of money average about you know, if you

0:26:22.080 --> 0:26:24.480
<v Speaker 1>take a family of four, the average now in a

0:26:24.680 --> 0:26:29.080
<v Speaker 1>cineplex is about approaching ninety dollars to take them out.

0:26:29.480 --> 0:26:31.560
<v Speaker 1>So there there's actually a lot of money to be

0:26:31.680 --> 0:26:34.800
<v Speaker 1>made in the concessions business. But you can't have concession

0:26:34.840 --> 0:26:37.119
<v Speaker 1>sales if you don't have people coming out to theaters.

0:26:37.440 --> 0:26:39.679
<v Speaker 1>And people don't want to come out to theaters because

0:26:39.800 --> 0:26:42.359
<v Speaker 1>of COVID, so you have to come up with some

0:26:42.520 --> 0:26:45.640
<v Speaker 1>sort of great events thing to make them come out.

0:26:45.840 --> 0:26:48.200
<v Speaker 1>Is that a sign that, listen, you give us a

0:26:48.280 --> 0:26:49.960
<v Speaker 1>good film, we're going to go see it on the

0:26:50.000 --> 0:26:53.280
<v Speaker 1>big screen, right and and and you know they didn't

0:26:53.320 --> 0:26:56.520
<v Speaker 1>think that would work, and instead, um, The Spider Man

0:26:56.600 --> 0:26:59.720
<v Speaker 1>No Way Home is made already one point three billion

0:27:00.000 --> 0:27:03.680
<v Speaker 1>hours in theaters only, and so and it didn't open

0:27:03.760 --> 0:27:07.080
<v Speaker 1>until mid December, and so you know, it was just

0:27:07.359 --> 0:27:10.440
<v Speaker 1>in the last two weeks of last year. It was

0:27:10.480 --> 0:27:12.399
<v Speaker 1>the biggest movie of the year. It only ran two

0:27:12.440 --> 0:27:15.200
<v Speaker 1>weeks in that year. And so it's suddenly there's something

0:27:15.320 --> 0:27:18.199
<v Speaker 1>going on. So lots and lots of producers and studios

0:27:18.760 --> 0:27:22.320
<v Speaker 1>and talent are suddenly saying, my god. You know, people

0:27:22.480 --> 0:27:24.880
<v Speaker 1>do want to go out, and we have to give

0:27:24.960 --> 0:27:27.000
<v Speaker 1>them a reason to do that. And so we're going

0:27:27.040 --> 0:27:30.879
<v Speaker 1>to see more of the big name sort of attempts

0:27:31.320 --> 0:27:33.159
<v Speaker 1>to get back out there. Hey, I want to get

0:27:33.160 --> 0:27:35.560
<v Speaker 1>to another story that you guys cover in this section

0:27:35.800 --> 0:27:37.520
<v Speaker 1>in the year head of issue Jim, and that has

0:27:37.560 --> 0:27:42.080
<v Speaker 1>to do with a drug from Biogen, the first new

0:27:42.119 --> 0:27:45.120
<v Speaker 1>Alzheimer's treatment in almost twenty years. We got some news

0:27:45.240 --> 0:27:48.800
<v Speaker 1>this week that wasn't necessarily so good for them. UM,

0:27:49.400 --> 0:27:51.080
<v Speaker 1>what's important about this one? I mean it seems like

0:27:51.160 --> 0:27:53.520
<v Speaker 1>it's a big one. Alzheimer's has been I feel like

0:27:53.600 --> 0:27:57.160
<v Speaker 1>one of those diseases ailments that it's just been hard

0:27:57.240 --> 0:28:00.560
<v Speaker 1>to find a really good treatment for, right. I mean

0:28:00.680 --> 0:28:03.399
<v Speaker 1>it is UM, you know, it affects I guess just

0:28:03.520 --> 0:28:06.880
<v Speaker 1>in the US alone about six million people, and UM,

0:28:07.040 --> 0:28:10.760
<v Speaker 1>there's no great treatment for it. And people have been

0:28:10.800 --> 0:28:14.640
<v Speaker 1>really excited over this drug from Biogen called algo helm

0:28:15.480 --> 0:28:18.280
<v Speaker 1>Um because it looked the show some promise or it's

0:28:18.320 --> 0:28:23.720
<v Speaker 1>extremely controversial drug. UM. A bunch of doctors on the

0:28:23.880 --> 0:28:28.639
<v Speaker 1>FDA advisory committee. UM, we're concerned that it really wasn't

0:28:28.760 --> 0:28:31.840
<v Speaker 1>that effective and that it didn't really slow the progression

0:28:31.840 --> 0:28:35.240
<v Speaker 1>of Alzheimer's. And so when the FDA approved this drug

0:28:35.480 --> 0:28:39.920
<v Speaker 1>last summer, a bunch of the advisors resigned, and so

0:28:40.080 --> 0:28:42.360
<v Speaker 1>that has has put it on the you know, sort

0:28:42.400 --> 0:28:45.480
<v Speaker 1>of on the in the news. Has been a controversial

0:28:45.920 --> 0:28:49.160
<v Speaker 1>and UM, it didn't get a lot of sales right

0:28:49.240 --> 0:28:52.760
<v Speaker 1>off as extremely expensive. UM, so it was over fifty

0:28:53.160 --> 0:28:56.720
<v Speaker 1>dollars a year. It's also difficult to administer because it's

0:28:56.760 --> 0:28:59.560
<v Speaker 1>not a it's not a pill, it's not just a shot,

0:28:59.680 --> 0:29:04.040
<v Speaker 1>but it's a series of monthly intravenous infusions. And even

0:29:04.160 --> 0:29:07.400
<v Speaker 1>with that, it still seemed to have less efficacy than

0:29:07.480 --> 0:29:09.920
<v Speaker 1>maybe even the third So a lot of doctors are saying,

0:29:10.080 --> 0:29:13.720
<v Speaker 1>is it's really you know, it's this really helpful treatment,

0:29:14.000 --> 0:29:15.960
<v Speaker 1>and a lot of insurers are saying, why should we

0:29:16.000 --> 0:29:19.920
<v Speaker 1>spend the money? And so finally, the latest sort of

0:29:20.000 --> 0:29:23.920
<v Speaker 1>strike against it came this week when the when Medicare,

0:29:24.200 --> 0:29:28.440
<v Speaker 1>Medicare big health coverage system for sixty three million elderly

0:29:28.720 --> 0:29:32.400
<v Speaker 1>you know, suddenly said well we think that um right now,

0:29:32.560 --> 0:29:35.640
<v Speaker 1>it ought to only be reimbursed for people who are

0:29:35.680 --> 0:29:39.160
<v Speaker 1>in clinical trials, which is a big sign that they

0:29:39.320 --> 0:29:42.280
<v Speaker 1>are questioning the efficacy of this drug and they want

0:29:42.320 --> 0:29:45.920
<v Speaker 1>to see it proven. And that's uh, that's important because

0:29:46.480 --> 0:29:50.440
<v Speaker 1>Medicare is the biggest potential payer for this, and Medicare

0:29:50.480 --> 0:29:52.520
<v Speaker 1>has already said that it's going to make a final

0:29:52.640 --> 0:29:55.959
<v Speaker 1>decision on whether to cover it by April. But if

0:29:55.960 --> 0:29:58.240
<v Speaker 1>it's now coming out and saying well, we think we

0:29:58.320 --> 0:30:00.640
<v Speaker 1>are to only you know, look at the people were

0:30:00.640 --> 0:30:04.040
<v Speaker 1>in test programs right now. That doesn't bode well for Biogen.

0:30:04.240 --> 0:30:07.520
<v Speaker 1>That's Bloomberg Business Week Assistant Managing editor Jim Ellis, And

0:30:07.600 --> 0:30:09.200
<v Speaker 1>that was up the first hour of the weekend edition

0:30:09.240 --> 0:30:11.720
<v Speaker 1>of Bloomberg Business Week from Bloomberg Radio. I'm Carol Messer,

0:30:11.720 --> 0:30:13.560
<v Speaker 1>Are you sure you're not gonna work for UM? I

0:30:13.640 --> 0:30:15.320
<v Speaker 1>can be can I could be convinced. I actually do

0:30:15.440 --> 0:30:17.080
<v Speaker 1>have a jacket with for on it. I know, I

0:30:17.160 --> 0:30:20.360
<v Speaker 1>hate to say I do, I I but I don't know.

0:30:20.440 --> 0:30:22.120
<v Speaker 1>I mean, I didn't kind of realize it was real

0:30:22.200 --> 0:30:25.200
<v Speaker 1>for until after I bought it. But Carol, it's cozy,

0:30:25.720 --> 0:30:27.880
<v Speaker 1>it's warm. It's gonna be in trouble for saying that. Well,

0:30:27.920 --> 0:30:29.719
<v Speaker 1>what's interesting in the article too, is, you know, as

0:30:29.760 --> 0:30:32.560
<v Speaker 1>we move towards sustainability and clothing, like you think about

0:30:33.000 --> 0:30:35.560
<v Speaker 1>something that has made forgive me, I'm not proer con,

0:30:36.120 --> 0:30:39.240
<v Speaker 1>but something that can be passed down because it lasts,

0:30:39.360 --> 0:30:43.520
<v Speaker 1>whether it's for you know, the leather like these things last.

0:30:44.120 --> 0:30:46.800
<v Speaker 1>I know, animal didn't last. I know. And that's why

0:30:47.000 --> 0:30:50.360
<v Speaker 1>this this whole idea, UM, it's tricky, and you've got

0:30:50.520 --> 0:30:52.600
<v Speaker 1>folks like Gucci and why I start saying we're not

0:30:52.640 --> 0:30:55.480
<v Speaker 1>gonna use for anymore? Right, so they're moving on alright.

0:30:55.520 --> 0:30:57.520
<v Speaker 1>As we mentioned, that does wrap up the first hour

0:30:57.640 --> 0:30:59.840
<v Speaker 1>of the weekend edition at Bloomberg Business Week. From Bloomberg

0:30:59.920 --> 0:31:02.120
<v Speaker 1>rad I'm Carol Masser and I'm Tim Stanov. Coming up

0:31:02.120 --> 0:31:04.080
<v Speaker 1>in our next hour. The biggest danger to the global

0:31:04.120 --> 0:31:08.560
<v Speaker 1>economy this year. Guess what? It's not the pandemic. Wait what? Yeah? Exactly,

0:31:09.160 --> 0:31:11.480
<v Speaker 1>Plus a go to voice throughout the pandemic for us.

0:31:11.520 --> 0:31:14.280
<v Speaker 1>We're talking about Alan Patrick Off of Greycroft. He's looking

0:31:14.320 --> 0:31:16.640
<v Speaker 1>at the coming year of venture capital investing and more

0:31:17.080 --> 0:31:21.360
<v Speaker 1>and no alcoholic wines. Yeah, you heard me right, wines. Well,

0:31:21.400 --> 0:31:23.800
<v Speaker 1>beer without alcohol has grown in popularity over the last

0:31:23.840 --> 0:31:25.240
<v Speaker 1>I do like it over the last couple of years.

0:31:25.320 --> 0:31:27.600
<v Speaker 1>The question is can they do the same thing with wine. Also,

0:31:27.720 --> 0:31:30.440
<v Speaker 1>the off road culture that's bringing luxury to the woods

0:31:30.560 --> 0:31:33.040
<v Speaker 1>by car made on that alright, More from the year

0:31:33.040 --> 0:31:40.760
<v Speaker 1>ahead issue that's coming up. This is Bloombergging. This is

0:31:40.920 --> 0:31:45.000
<v Speaker 1>Bloomberg Business Week inside from the reporters and editors who

0:31:45.080 --> 0:31:49.040
<v Speaker 1>bring you America's most trusted business magazine, plus global business,

0:31:49.160 --> 0:31:52.760
<v Speaker 1>finance and tech news. As it happened Sloomberg Business Week

0:31:53.000 --> 0:31:56.480
<v Speaker 1>with Carol Messer and Bloomberg Quick Takes Tim Stenovin on

0:31:56.800 --> 0:32:00.600
<v Speaker 1>Bloomberg Radio. Hi, I'm Carol Masser and I'm Tim stan

0:32:00.920 --> 0:32:02.880
<v Speaker 1>Plenty ahead in our second hour of the weekend edition

0:32:02.920 --> 0:32:05.560
<v Speaker 1>of Bloomberg Business Week. The issue this week it is

0:32:05.640 --> 0:32:08.880
<v Speaker 1>all about the year ahead, including this year's biggest worries

0:32:08.920 --> 0:32:11.240
<v Speaker 1>when it comes to the global economy, and on a

0:32:11.320 --> 0:32:13.960
<v Speaker 1>lighter note, the pursuit of some finer things, from off

0:32:14.080 --> 0:32:17.760
<v Speaker 1>roading in style to wine sticker shocks and really know

0:32:17.840 --> 0:32:19.520
<v Speaker 1>one what you eat. Yeah, we're getting down into the

0:32:19.520 --> 0:32:22.160
<v Speaker 1>micro organisms on that one. We also have some thoughts

0:32:22.200 --> 0:32:24.160
<v Speaker 1>on the startup space for this year as well from

0:32:24.200 --> 0:32:26.880
<v Speaker 1>a well known name in VC who has been investing

0:32:27.200 --> 0:32:29.920
<v Speaker 1>for half a century. We're talking about Alan patrick Off.

0:32:30.320 --> 0:32:32.840
<v Speaker 1>First up this hour the year ahead cover story the

0:32:32.880 --> 0:32:35.440
<v Speaker 1>biggest Dangers to the economy this year. It might be

0:32:35.520 --> 0:32:37.680
<v Speaker 1>a surprise to a lot of you. It relates to

0:32:37.760 --> 0:32:40.440
<v Speaker 1>a couple of this week's big events. Monetary policy, which

0:32:40.480 --> 0:32:42.160
<v Speaker 1>we heard a lot about again this week in the

0:32:42.280 --> 0:32:45.160
<v Speaker 1>US from FED Chief J Powell and and other members

0:32:45.200 --> 0:32:47.160
<v Speaker 1>of the FED, along with an inflation print in the

0:32:47.240 --> 0:32:49.520
<v Speaker 1>US that hit a thirty nine year high. All of

0:32:49.600 --> 0:32:51.320
<v Speaker 1>that was front and center this week. For more, let's

0:32:51.360 --> 0:32:54.200
<v Speaker 1>bring in our senior executive editor for Economics at Bloomberg,

0:32:54.240 --> 0:32:58.120
<v Speaker 1>head of Bloomberg Economics, Stephanie Flanders. She writes about things

0:32:58.200 --> 0:33:01.720
<v Speaker 1>like inflation, monetary policy, and getting the global economy wrong

0:33:02.200 --> 0:33:05.560
<v Speaker 1>that will be indeed on everyone's minds. Stephaniely joining us

0:33:05.600 --> 0:33:09.400
<v Speaker 1>from London. So, Stephanie, central bankers under the microscope perhaps

0:33:09.560 --> 0:33:13.880
<v Speaker 1>even more this year. Tell us why, Well, it's because

0:33:13.920 --> 0:33:16.600
<v Speaker 1>we're really going to find out this year whether the

0:33:16.760 --> 0:33:20.560
<v Speaker 1>economy has changed in a sort of lasting way as

0:33:20.600 --> 0:33:24.360
<v Speaker 1>a result of COVID or is actually just going through

0:33:24.680 --> 0:33:27.720
<v Speaker 1>a phase. The supply chain issues, the inflation, all the

0:33:27.760 --> 0:33:30.320
<v Speaker 1>things that strange things we're seeing in the labor market

0:33:30.400 --> 0:33:32.680
<v Speaker 1>where people you can't find people to work for you,

0:33:32.760 --> 0:33:35.120
<v Speaker 1>even though there seemed to be plenty of people not

0:33:35.960 --> 0:33:40.080
<v Speaker 1>not working, and all of those things. Economists are kind

0:33:40.080 --> 0:33:42.400
<v Speaker 1>of assuming, and indeed the Federal Reserve is kind of

0:33:42.440 --> 0:33:44.440
<v Speaker 1>assuming that by the end of this year that will

0:33:44.480 --> 0:33:46.400
<v Speaker 1>all have gone away, and that we will be more

0:33:46.560 --> 0:33:49.040
<v Speaker 1>or less back ontract to a sort of normal economy.

0:33:49.160 --> 0:33:51.680
<v Speaker 1>And there so they're assuming they won't necessarily have to

0:33:51.760 --> 0:33:54.800
<v Speaker 1>do that much to stop inflation, and they won't have

0:33:54.920 --> 0:33:57.600
<v Speaker 1>to worry that much about labor shortages in a few

0:33:57.680 --> 0:34:00.600
<v Speaker 1>months time. But what if there are What if they

0:34:00.920 --> 0:34:04.080
<v Speaker 1>just call the post COVID recovery wrong? And that's something

0:34:04.120 --> 0:34:06.040
<v Speaker 1>I go through in my Year Ahead piece. You know,

0:34:06.360 --> 0:34:09.880
<v Speaker 1>they end up doing too much to combat inflation or

0:34:09.960 --> 0:34:12.839
<v Speaker 1>too little. You can't help thinking they're likely to get

0:34:12.880 --> 0:34:16.520
<v Speaker 1>It's such a difficult writing this balance this year is

0:34:16.600 --> 0:34:18.719
<v Speaker 1>so hard. I can't help thinking they're going to mess

0:34:18.800 --> 0:34:20.400
<v Speaker 1>up one way or the other. But like, where's the

0:34:20.440 --> 0:34:25.839
<v Speaker 1>playbook on this? Right? Where's the playbook right? Right? Going

0:34:25.880 --> 0:34:28.040
<v Speaker 1>back to the seventies, thing, you know is this, are

0:34:28.080 --> 0:34:30.560
<v Speaker 1>we now in a world where we should worry more

0:34:30.640 --> 0:34:34.840
<v Speaker 1>about negative hits to supply coming from maybe the oil

0:34:35.200 --> 0:34:39.600
<v Speaker 1>sector and increases in inflation? Or are we still more

0:34:39.680 --> 0:34:42.560
<v Speaker 1>or less in that low interest rate, low inflation world

0:34:42.640 --> 0:34:46.520
<v Speaker 1>where it's mostly prices, are you know, falling more than

0:34:46.560 --> 0:34:49.840
<v Speaker 1>their rising ten or twenty years. It's definitely what I

0:34:49.920 --> 0:34:52.360
<v Speaker 1>love about this. It's obviously taking a global perspective right

0:34:52.400 --> 0:34:56.759
<v Speaker 1>because we've seen supply chain disruptions because of COVID. It's

0:34:57.000 --> 0:35:00.600
<v Speaker 1>a global phenomenon. At the same time, you point out

0:35:00.800 --> 0:35:04.760
<v Speaker 1>in in your remarks that the US, I mean, generates

0:35:04.800 --> 0:35:08.920
<v Speaker 1>approximately one quarter of world output. How important is what

0:35:09.080 --> 0:35:12.920
<v Speaker 1>the US does in terms of impacting the global economic

0:35:13.400 --> 0:35:15.839
<v Speaker 1>and market outlook? And I think that's another thing we're

0:35:15.840 --> 0:35:17.880
<v Speaker 1>going to find out. Obviously, the US has been the

0:35:17.920 --> 0:35:22.200
<v Speaker 1>sort of the big player for decades, really setting the

0:35:22.280 --> 0:35:24.640
<v Speaker 1>tone for the global economy, maybe even more than you

0:35:24.680 --> 0:35:28.040
<v Speaker 1>would have expected the last ten or twenty years, because

0:35:28.040 --> 0:35:30.600
<v Speaker 1>by and large, the US has done better than most countries,

0:35:30.680 --> 0:35:33.520
<v Speaker 1>so a lot of the investment has flowed there. Certainly

0:35:33.600 --> 0:35:35.400
<v Speaker 1>the stock market in the US has done a lot

0:35:35.480 --> 0:35:37.640
<v Speaker 1>better than any other stock market in the world. But

0:35:37.880 --> 0:35:42.040
<v Speaker 1>you know, you have China now um punching at least

0:35:42.120 --> 0:35:45.960
<v Speaker 1>at its weight, going its own way in monetary policy.

0:35:46.040 --> 0:35:48.480
<v Speaker 1>This year, for the first time, you've got the Central

0:35:48.480 --> 0:35:50.560
<v Speaker 1>Bank of China is actually going to be cutting interest

0:35:50.640 --> 0:35:52.799
<v Speaker 1>rates as the Federal Reserve is raising and we've never

0:35:52.880 --> 0:35:54.759
<v Speaker 1>had that before. We've always had the China having to

0:35:54.880 --> 0:35:58.080
<v Speaker 1>follow anything the Fed did. So that's an interesting moment

0:35:58.160 --> 0:36:01.040
<v Speaker 1>that do we start to have a different sphere of

0:36:01.080 --> 0:36:06.320
<v Speaker 1>activity in China and around China, and are they setting

0:36:06.360 --> 0:36:08.960
<v Speaker 1>the tone for global growth just as much as the US.

0:36:09.080 --> 0:36:11.960
<v Speaker 1>We kind of we'll find that out a bit. But

0:36:12.280 --> 0:36:16.000
<v Speaker 1>of course large parts of the world, particularly emerging market economies,

0:36:16.080 --> 0:36:18.680
<v Speaker 1>are going to be looking at every step in the

0:36:18.760 --> 0:36:22.000
<v Speaker 1>way that the FED takes because we know from history

0:36:22.080 --> 0:36:24.880
<v Speaker 1>that when the Federal Reserve starts raising interest rates, actually

0:36:24.920 --> 0:36:27.160
<v Speaker 1>the people who often feel the pain. I'm not in

0:36:27.239 --> 0:36:30.200
<v Speaker 1>the US. They're the country's at the sharp end who

0:36:30.200 --> 0:36:34.640
<v Speaker 1>already vulnerable, you know, whether it's Argentina, Brazil, Turkey this time.

0:36:34.680 --> 0:36:37.320
<v Speaker 1>I think those emerging marketing economies what's interesting, and I

0:36:37.400 --> 0:36:39.239
<v Speaker 1>know your team has covered this a lot. I think

0:36:39.280 --> 0:36:42.400
<v Speaker 1>it's an important factor, the diversion or the separation of

0:36:42.480 --> 0:36:45.040
<v Speaker 1>what the FED does versus the People's Bank of China,

0:36:45.080 --> 0:36:47.200
<v Speaker 1>and you you point out in your column, you know,

0:36:47.280 --> 0:36:49.759
<v Speaker 1>for the first time in living memory's China is going

0:36:49.800 --> 0:36:52.839
<v Speaker 1>to be moving exactly the opposite direction from the FED.

0:36:53.160 --> 0:36:55.279
<v Speaker 1>I do wonder what that means. If the US is

0:36:55.320 --> 0:36:58.480
<v Speaker 1>doing raising rates, China isn't. You know, there'll be cheap

0:36:58.560 --> 0:37:01.239
<v Speaker 1>money still around. They're in different parts of the world.

0:37:01.360 --> 0:37:04.359
<v Speaker 1>What that means in terms of economic growth and really

0:37:04.480 --> 0:37:07.680
<v Speaker 1>you know, financial financial markets. Who benefits who doesn't? Yeah,

0:37:07.719 --> 0:37:09.120
<v Speaker 1>and so that's one of the things you know that

0:37:09.280 --> 0:37:11.800
<v Speaker 1>certainly investors have usually said, you know, this is the

0:37:11.880 --> 0:37:14.960
<v Speaker 1>stage in the cycle where you might expect the rest

0:37:15.040 --> 0:37:16.520
<v Speaker 1>of the world to sort of catch up a bit

0:37:16.560 --> 0:37:18.160
<v Speaker 1>of the ground that they lost. You know, the US

0:37:18.200 --> 0:37:20.839
<v Speaker 1>starts slowing down, so the opportunities are in the other

0:37:20.920 --> 0:37:23.120
<v Speaker 1>parts of the world which are still a bit sort

0:37:23.160 --> 0:37:25.920
<v Speaker 1>of earlier in their cycle. I think that could possibly

0:37:26.000 --> 0:37:28.480
<v Speaker 1>happen in Europe because the European Central MAC is still

0:37:28.520 --> 0:37:30.440
<v Speaker 1>going to have interest rates super super low, is not

0:37:30.480 --> 0:37:33.080
<v Speaker 1>going to be raising them this year, and there's something

0:37:33.239 --> 0:37:37.279
<v Speaker 1>very surprising happens. They have trouble generating any inflation. They've

0:37:37.320 --> 0:37:40.000
<v Speaker 1>not got much even now. Um, so I think there's

0:37:40.040 --> 0:37:42.920
<v Speaker 1>that sort of pulling down interest rates, that global impact.

0:37:42.960 --> 0:37:44.960
<v Speaker 1>And yeah, you're right, as I said, you know, China

0:37:45.040 --> 0:37:47.480
<v Speaker 1>is going to be plotting its own path. I guess

0:37:47.520 --> 0:37:49.800
<v Speaker 1>we have to remember though that the reason that China's

0:37:49.800 --> 0:37:52.000
<v Speaker 1>doing that is that they've already had slow down in

0:37:52.080 --> 0:37:55.440
<v Speaker 1>their economy. They're trying to kind of maintain growth. We're

0:37:55.440 --> 0:37:58.239
<v Speaker 1>going to have slower growth in China in luck this

0:37:58.400 --> 0:38:00.920
<v Speaker 1>year and last year than we've seen in decades of

0:38:01.000 --> 0:38:05.080
<v Speaker 1>its very rapid development MATT could be destabilizing for that region.

0:38:05.080 --> 0:38:06.600
<v Speaker 1>If you think of all the people who have been

0:38:07.200 --> 0:38:10.520
<v Speaker 1>building their own wealth and their own economic growth on

0:38:10.800 --> 0:38:14.839
<v Speaker 1>feeding that amazing Chinese sort of engine economy. If it's

0:38:14.840 --> 0:38:17.880
<v Speaker 1>slowing down, that could have an impact unexpected impact on

0:38:18.000 --> 0:38:20.720
<v Speaker 1>people around the world. Thank you so much, Stephanie Flanders,

0:38:20.760 --> 0:38:23.760
<v Speaker 1>who heads up the Bloomberg Economics team, also senior executive

0:38:23.840 --> 0:38:27.160
<v Speaker 1>editor for Economics at a Bloomberg. Thanks Stephanie. Coming up,

0:38:27.239 --> 0:38:29.640
<v Speaker 1>he's been investing in the venture capital space for fifty

0:38:29.800 --> 0:38:33.040
<v Speaker 1>years and counting. Will hear what is on his radar

0:38:33.160 --> 0:38:35.399
<v Speaker 1>this year? We're talking about Alan patrick Off. You're listening

0:38:35.400 --> 0:38:48.400
<v Speaker 1>to Bloomberg Business Week. This is Bloomberg. This is Bloomberg

0:38:48.440 --> 0:38:52.000
<v Speaker 1>Business Week with Carol Masser and Bloomberg Quick Takes. Tim

0:38:52.120 --> 0:38:56.600
<v Speaker 1>Spinovik from Bloomberg Radio. We love our guests and those

0:38:56.680 --> 0:38:58.560
<v Speaker 1>that come on to chat with us, no doubt about it,

0:38:58.640 --> 0:39:00.960
<v Speaker 1>and some of them especially so for their ability and

0:39:01.000 --> 0:39:03.400
<v Speaker 1>willingness to go to a lot of places with us

0:39:03.480 --> 0:39:07.680
<v Speaker 1>from an informed vantage point. We talk politics, economics, investing

0:39:07.840 --> 0:39:10.640
<v Speaker 1>so much more. One of those individuals is Alan patrick Off,

0:39:10.760 --> 0:39:13.120
<v Speaker 1>an early venture capitalist who helped build and gross, such

0:39:13.160 --> 0:39:15.360
<v Speaker 1>companies as oh, you might have heard of these Carol

0:39:15.440 --> 0:39:19.800
<v Speaker 1>America Online Office depot. Uh, this computer company that was

0:39:19.880 --> 0:39:24.200
<v Speaker 1>once called Apple Computer, also audible. He's got a great

0:39:24.280 --> 0:39:26.920
<v Speaker 1>sense of trends to watch thanks to his experience as

0:39:26.920 --> 0:39:29.680
<v Speaker 1>a venture capitalist for wow, half a century. It's a

0:39:29.719 --> 0:39:32.320
<v Speaker 1>long long time. Alan patrick Off is Germany meritus, co

0:39:32.400 --> 0:39:35.280
<v Speaker 1>founder of gray Croft. He's co founder of Primetime Partners.

0:39:35.440 --> 0:39:37.480
<v Speaker 1>We talked about a lot of things. Here's some of

0:39:37.520 --> 0:39:41.720
<v Speaker 1>our conversation. Well, we're starting of coming up a period

0:39:41.800 --> 0:39:46.279
<v Speaker 1>of euphoria, as we ended to one, and uh, I

0:39:46.360 --> 0:39:50.600
<v Speaker 1>don't see that diminishing, certainly in the near near term. Uh.

0:39:50.800 --> 0:39:54.960
<v Speaker 1>There's a lot of money washing around in the institutional

0:39:55.080 --> 0:40:00.239
<v Speaker 1>market in particular, and venture performance has been exceptional in

0:40:00.360 --> 0:40:04.239
<v Speaker 1>the past twelve or twenty four months. So everybody is

0:40:04.320 --> 0:40:08.919
<v Speaker 1>feeling quite usfork and uh, I don't see anything that's

0:40:08.960 --> 0:40:12.359
<v Speaker 1>going to change that other than a surprise. And I've

0:40:12.400 --> 0:40:16.080
<v Speaker 1>been in this investment becauseiness long enough to note that surprises,

0:40:16.160 --> 0:40:19.400
<v Speaker 1>which are what they are called or surprise, is the

0:40:19.520 --> 0:40:22.759
<v Speaker 1>one thing that kind of shakes everybody. Venture is not

0:40:22.880 --> 0:40:26.440
<v Speaker 1>affected by interest rates. Uh, it really isn't affected by

0:40:26.520 --> 0:40:29.799
<v Speaker 1>inflation because all these companies are we invest that are

0:40:29.880 --> 0:40:33.800
<v Speaker 1>so early on that they kind of can override that

0:40:34.120 --> 0:40:38.000
<v Speaker 1>with their growth trends. So where are you seeing areas

0:40:38.040 --> 0:40:40.759
<v Speaker 1>of interest for two and and and where are you

0:40:40.800 --> 0:40:43.560
<v Speaker 1>seeing areas of focus at least for for venture capital funding.

0:40:43.560 --> 0:40:44.880
<v Speaker 1>If it is going to be another big year for

0:40:44.960 --> 0:40:46.520
<v Speaker 1>venture if it is gonna be another big year for

0:40:46.600 --> 0:40:50.400
<v Speaker 1>investments in returns, where is that going to happen specifically? Well, selfishly,

0:40:50.560 --> 0:40:52.920
<v Speaker 1>you know, I've started in the last eighteen months a

0:40:52.960 --> 0:40:56.320
<v Speaker 1>new firm coal Primetime part, which is an area that

0:40:57.239 --> 0:41:00.719
<v Speaker 1>virtually was a white space, which is uh, anything that

0:41:00.880 --> 0:41:04.799
<v Speaker 1>serves the age what I call the agelest community, which

0:41:04.920 --> 0:41:08.680
<v Speaker 1>is enormous, getting bigger and will be the largest part

0:41:08.719 --> 0:41:13.520
<v Speaker 1>of the population by growing faster with more money. And

0:41:14.120 --> 0:41:18.239
<v Speaker 1>the elder older generation is living longer, and there are

0:41:18.320 --> 0:41:21.040
<v Speaker 1>so many things that they need specifically in terms of

0:41:21.080 --> 0:41:26.799
<v Speaker 1>product services, technologies, experiences. Uh. And it's not the same

0:41:26.880 --> 0:41:30.200
<v Speaker 1>as the millennial generation where most of the focused adventure

0:41:30.239 --> 0:41:33.880
<v Speaker 1>has been. But I see that as an increasing trend.

0:41:34.000 --> 0:41:35.680
<v Speaker 1>We we kind of had a little bit of it

0:41:35.800 --> 0:41:38.160
<v Speaker 1>to ourselves in the beginning, but I can see already

0:41:38.239 --> 0:41:42.280
<v Speaker 1>that others are are encroaching on the on the area,

0:41:42.320 --> 0:41:45.759
<v Speaker 1>and they're not names you would recognize because they're all

0:41:46.160 --> 0:41:49.080
<v Speaker 1>really early. But I think over the next year or

0:41:49.120 --> 0:41:53.000
<v Speaker 1>two you're going to hear names like a place called

0:41:53.080 --> 0:41:57.359
<v Speaker 1>mom which is the one perhaps that's known, but it's

0:41:57.360 --> 0:42:01.640
<v Speaker 1>an increasing trend. So that's my focus on prime Time.

0:42:01.880 --> 0:42:05.560
<v Speaker 1>In terms of Graycroft, we are continue to be interested

0:42:05.600 --> 0:42:09.680
<v Speaker 1>in fintech. UH. There's been a lot of interest in

0:42:09.960 --> 0:42:14.600
<v Speaker 1>every form of of a new kind of deal banking, UM,

0:42:16.200 --> 0:42:18.239
<v Speaker 1>any place that people can buy money. We have a

0:42:18.280 --> 0:42:22.000
<v Speaker 1>company called Public which is I hate to compare, but

0:42:22.000 --> 0:42:23.880
<v Speaker 1>it similar to Robin Hood in the sense that you

0:42:23.960 --> 0:42:28.719
<v Speaker 1>can buy in very small fractional interests UH. And we've

0:42:29.560 --> 0:42:32.400
<v Speaker 1>payment systems are increasing all the time. We have a

0:42:32.480 --> 0:42:35.760
<v Speaker 1>company that's dealing in Africa called flutter Wave, which seems

0:42:35.800 --> 0:42:38.600
<v Speaker 1>to have no end. It's like the square of of

0:42:39.000 --> 0:42:43.319
<v Speaker 1>of Africa. UH. And growth has been enormous. So it's

0:42:43.400 --> 0:42:46.440
<v Speaker 1>Fintech is a big, big area of investment. You mentioned

0:42:46.719 --> 0:42:49.799
<v Speaker 1>earlier for our global audience about how there's a lot

0:42:49.880 --> 0:42:53.680
<v Speaker 1>of money slashing around. That money slashing around can go

0:42:53.760 --> 0:42:57.800
<v Speaker 1>into some really great interesting places. Is there any concern

0:42:57.920 --> 0:42:59.279
<v Speaker 1>that some of that money is going to go into

0:42:59.320 --> 0:43:02.400
<v Speaker 1>places that is bidding up areas that are going to

0:43:02.480 --> 0:43:05.719
<v Speaker 1>make no sense in years to come. And I don't

0:43:05.760 --> 0:43:09.440
<v Speaker 1>know whether it could be crypto n f T S, SPACs. UM.

0:43:09.680 --> 0:43:11.880
<v Speaker 1>Just curious what you think you're you're bringing up the

0:43:11.960 --> 0:43:14.759
<v Speaker 1>controversy It always exists as whether there's too much money

0:43:14.880 --> 0:43:17.680
<v Speaker 1>chasing too a few deals. I think that we have

0:43:18.080 --> 0:43:22.360
<v Speaker 1>a lot of large size funds without naming anyone in particular,

0:43:22.440 --> 0:43:26.520
<v Speaker 1>but which are hedge funds or large growth funds. When

0:43:26.560 --> 0:43:29.040
<v Speaker 1>you see funds that are being raised at ten and

0:43:29.120 --> 0:43:33.279
<v Speaker 1>twenty billion dollars and trying to put money to work

0:43:33.360 --> 0:43:39.000
<v Speaker 1>in the later stages of growth companies, inevitably you're seeing uh,

0:43:39.880 --> 0:43:43.880
<v Speaker 1>bigger demand and just a limited supply of companies that

0:43:43.960 --> 0:43:46.360
<v Speaker 1>can absorb that kind of capital, so they're going to

0:43:46.440 --> 0:43:49.680
<v Speaker 1>be excessive. I don't think you could translate that specifically

0:43:49.719 --> 0:43:52.440
<v Speaker 1>to crypto n f T s, which are you know,

0:43:53.000 --> 0:43:56.239
<v Speaker 1>each one has its own, Uh, it's only area of

0:43:56.320 --> 0:43:59.640
<v Speaker 1>focused me. N f T S is the latest on

0:43:59.760 --> 0:44:03.400
<v Speaker 1>the horizon, uh, And I think there's a lot of

0:44:03.560 --> 0:44:07.040
<v Speaker 1>interest and I think it will sort itself over time. Hey, Alan,

0:44:07.120 --> 0:44:09.759
<v Speaker 1>I hope we may. We've got a few minutes left here, UM,

0:44:10.120 --> 0:44:11.959
<v Speaker 1>and I love to ask you a little bit about

0:44:12.040 --> 0:44:14.600
<v Speaker 1>You've got a book coming out in May, No Red Lights,

0:44:14.840 --> 0:44:18.520
<v Speaker 1>reflections on life, fifty years in venture capital and never

0:44:18.680 --> 0:44:22.000
<v Speaker 1>driving alone. UM. Looking forward to it, and I hope

0:44:22.000 --> 0:44:24.520
<v Speaker 1>when it comes out you'll you'll come on and talk

0:44:24.560 --> 0:44:27.279
<v Speaker 1>to us about it. UM, tell us about why you

0:44:27.320 --> 0:44:29.840
<v Speaker 1>wanted to write a book. It's nice to you to ask. Actually,

0:44:30.000 --> 0:44:32.839
<v Speaker 1>this is the first time anything about the book has

0:44:32.880 --> 0:44:35.480
<v Speaker 1>actually been on the air at any form. So this

0:44:35.600 --> 0:44:39.320
<v Speaker 1>is the first time because it was just released on

0:44:39.400 --> 0:44:43.360
<v Speaker 1>Amazon for preorder this week. Yeah, you know, I've been

0:44:43.400 --> 0:44:47.480
<v Speaker 1>asked for many years to write down things that have

0:44:47.880 --> 0:44:51.080
<v Speaker 1>happened in my life. And because I you know, being

0:44:51.160 --> 0:44:54.239
<v Speaker 1>around in the business fifty years. Actually I've been in

0:44:54.280 --> 0:44:58.440
<v Speaker 1>the investment business sixty five years, but the venturing capital

0:44:58.760 --> 0:45:02.080
<v Speaker 1>business fifty years. You become a legend just by living

0:45:02.160 --> 0:45:06.000
<v Speaker 1>long enough, nothing more than it. And so I am

0:45:06.080 --> 0:45:09.880
<v Speaker 1>a living legend. I used to be the founder of

0:45:09.880 --> 0:45:12.000
<v Speaker 1>the venture industry, that I was the father of it,

0:45:12.160 --> 0:45:16.800
<v Speaker 1>and I became the grandfather of it. I don't know

0:45:16.880 --> 0:45:19.320
<v Speaker 1>what the next stage that'll be. I'll be the former.

0:45:20.360 --> 0:45:24.759
<v Speaker 1>Uh so you know, I I spent the last year

0:45:24.800 --> 0:45:28.600
<v Speaker 1>or two writing this and uh, you know, I hope

0:45:28.640 --> 0:45:30.960
<v Speaker 1>it will be of interest to some people. It's really

0:45:31.440 --> 0:45:36.319
<v Speaker 1>designed to Honestly, the real reason is I am eighty seven. Uh,

0:45:36.960 --> 0:45:39.680
<v Speaker 1>I just tied a track coach to try to walk

0:45:39.800 --> 0:45:43.640
<v Speaker 1>run the marathon. Next note, Wow, I live a very

0:45:43.719 --> 0:45:47.719
<v Speaker 1>active life, as you announced my two affiliations, and I

0:45:47.840 --> 0:45:51.120
<v Speaker 1>wanna be an inspiration to people and say, if I

0:45:51.239 --> 0:45:53.640
<v Speaker 1>can do it, I keep going at this stage, why

0:45:53.719 --> 0:45:56.160
<v Speaker 1>can't you. That's Alan patrick Off, chairman emeritus and co

0:45:56.280 --> 0:45:59.200
<v Speaker 1>founder of Greycroft, co founder of Primetime Partners, as well

0:45:59.640 --> 0:46:02.160
<v Speaker 1>his new book coming out this year. It's called No

0:46:02.280 --> 0:46:05.280
<v Speaker 1>Red Lights, Reflections on Life fifty years in Venture Capital

0:46:05.400 --> 0:46:08.479
<v Speaker 1>and Never Driving Alone. It's due out in the spring.

0:46:08.520 --> 0:46:09.919
<v Speaker 1>I'm so glad we got to talk to him about

0:46:09.920 --> 0:46:11.760
<v Speaker 1>it a little bit and I can't wait to actually

0:46:11.800 --> 0:46:13.800
<v Speaker 1>get into it with him once it's published. And you know,

0:46:13.840 --> 0:46:16.319
<v Speaker 1>we kind of got the exclusive right we really talked

0:46:16.320 --> 0:46:20.120
<v Speaker 1>about the book at all yet publicly. It was pretty cool.

0:46:20.120 --> 0:46:22.000
<v Speaker 1>I think it was my favorite part of that conversation.

0:46:22.320 --> 0:46:24.120
<v Speaker 1>All right, still to come and tell it's about to

0:46:24.160 --> 0:46:27.360
<v Speaker 1>relinquish it's chip making crown to Samsung It's a symbolic

0:46:27.440 --> 0:46:29.719
<v Speaker 1>blow for the US at a time when the geopolitics

0:46:29.760 --> 0:46:38.480
<v Speaker 1>of semiconductors are trickier than ever. This is Bloomberg Broadcasting

0:46:38.600 --> 0:46:41.759
<v Speaker 1>from the financial capital of the world, Bloomberg Eleve in

0:46:41.960 --> 0:46:46.440
<v Speaker 1>Rio in New York to Washington, d C. Bloomberg to Boston,

0:46:46.560 --> 0:46:49.960
<v Speaker 1>Bloomberg one, O six one to San Francisco, Bloomberg nine

0:46:50.480 --> 0:46:53.800
<v Speaker 1>to the country Sirius XM Chamber one, and around the

0:46:53.840 --> 0:46:57.920
<v Speaker 1>globe the Bloomberg Business and Bloomberg Radio dot Com. This

0:46:58.440 --> 0:47:02.200
<v Speaker 1>is Bloomberg Business Week with Carol Messer and Bloomberg Quick

0:47:02.239 --> 0:47:08.040
<v Speaker 1>Takes Tim Stenovin on Bloomberg Radio. Well, this week Bloomberg

0:47:08.080 --> 0:47:11.280
<v Speaker 1>Business Week's magazine, it's all about the year ahead issue,

0:47:11.719 --> 0:47:14.319
<v Speaker 1>those things to keep on your radar in two and Tim.

0:47:14.360 --> 0:47:17.759
<v Speaker 1>That includes, of course, the semiconductor space. Big story last year,

0:47:17.800 --> 0:47:20.520
<v Speaker 1>it's going to continue to be so this year. Innovation,

0:47:20.600 --> 0:47:23.719
<v Speaker 1>disruptors and just plain old competition playing its way out. Yeah.

0:47:23.760 --> 0:47:26.240
<v Speaker 1>The big question is who reigned supreme? And how about

0:47:26.719 --> 0:47:29.920
<v Speaker 1>the long time you know, Kings of chip making or

0:47:30.040 --> 0:47:32.440
<v Speaker 1>king of chip making? Does it remain king? We have

0:47:32.480 --> 0:47:35.040
<v Speaker 1>our own King of chipmaking. It's in king. He's us

0:47:35.080 --> 0:47:38.200
<v Speaker 1>semi conductor at networking reporter at Bloomberg News. Let's talk

0:47:38.200 --> 0:47:41.160
<v Speaker 1>a little bit about Intel, because the company is on

0:47:41.200 --> 0:47:43.560
<v Speaker 1>the brink of losing its status as the world's largest chipmaker.

0:47:43.680 --> 0:47:46.160
<v Speaker 1>I thought that girl Singer came back to Intel to

0:47:46.239 --> 0:47:49.560
<v Speaker 1>prevent this from happening. Yeah, that's what he's been talking about.

0:47:49.680 --> 0:47:54.640
<v Speaker 1>He's very, very focused on basically restoring Intel to its dominance.

0:47:54.640 --> 0:47:56.560
<v Speaker 1>You remember when he left in two thousand and nine,

0:47:57.000 --> 0:47:58.759
<v Speaker 1>until it was at the peak of its pals, it

0:47:58.840 --> 0:48:01.920
<v Speaker 1>was the largest chip makup by market value, the largest

0:48:01.960 --> 0:48:05.400
<v Speaker 1>chip maker by revenue, the leader in terms of technology,

0:48:05.480 --> 0:48:09.040
<v Speaker 1>the best plants, the best profit margins. You know, it

0:48:09.120 --> 0:48:12.520
<v Speaker 1>really was a leader, and now it's not. It's arguably

0:48:12.560 --> 0:48:14.719
<v Speaker 1>going to lose the last of those titles, which is

0:48:15.200 --> 0:48:18.320
<v Speaker 1>the one by revenue in two thousand for two thousand

0:48:18.400 --> 0:48:21.359
<v Speaker 1>and twenty one, and really everything that he said since

0:48:21.440 --> 0:48:24.320
<v Speaker 1>he took over last year is look, I'm going to

0:48:24.400 --> 0:48:26.480
<v Speaker 1>get Intel back. I'm going to put Intel back where

0:48:26.520 --> 0:48:29.560
<v Speaker 1>it belongs. So, hey, Ian, it's still going to be

0:48:29.640 --> 0:48:33.040
<v Speaker 1>a dominant player Intel that is, But what's the significance

0:48:33.600 --> 0:48:37.960
<v Speaker 1>of you know, Intel and the history of what it

0:48:38.320 --> 0:48:40.960
<v Speaker 1>has done in terms of chipmaking and just really Silicon Valley.

0:48:41.600 --> 0:48:44.800
<v Speaker 1>How is that just kind of remarkable in terms of

0:48:44.840 --> 0:48:50.120
<v Speaker 1>this shift. Yeah, I mean Intel basically taught the industry that,

0:48:51.480 --> 0:48:53.960
<v Speaker 1>you know, these are the economics that matter, Moore's law

0:48:54.040 --> 0:48:57.000
<v Speaker 1>that everybody quotes Good and More, the founder of Intel.

0:48:57.280 --> 0:49:01.000
<v Speaker 1>It's about economics, it's about scale, it's about speed. Intel

0:49:01.040 --> 0:49:03.600
<v Speaker 1>has always had the most capital to deploy. It's always

0:49:03.640 --> 0:49:06.759
<v Speaker 1>moved faster. It's always made it difficult for the opposition

0:49:06.840 --> 0:49:09.719
<v Speaker 1>to keep up. Now it's facing and we talked about

0:49:09.760 --> 0:49:12.440
<v Speaker 1>some song in the story, but also t SMC in Taiwan,

0:49:12.800 --> 0:49:15.480
<v Speaker 1>companies that have as much access to capital, that are

0:49:15.520 --> 0:49:18.680
<v Speaker 1>deploying as much capital, that are running just as fast

0:49:18.719 --> 0:49:21.879
<v Speaker 1>as Intel, and they're enabling lots of other companies who

0:49:22.320 --> 0:49:25.839
<v Speaker 1>they manufacture for to compete and to take market share

0:49:25.880 --> 0:49:29.400
<v Speaker 1>away from Intel. Clearly that's not good for Intel. As

0:49:29.480 --> 0:49:31.640
<v Speaker 1>you say, it's it's still a huge company. It's seventy

0:49:31.680 --> 0:49:33.719
<v Speaker 1>billion dollars of revenue is not to be sniffed at.

0:49:34.080 --> 0:49:36.319
<v Speaker 1>But that kind of lead that ability to say, hey,

0:49:36.440 --> 0:49:38.239
<v Speaker 1>here we are, you need to come chase me, and

0:49:38.320 --> 0:49:41.040
<v Speaker 1>this is the pain that is involved in chasing me.

0:49:41.520 --> 0:49:44.360
<v Speaker 1>That's gone away what do we always say about Intel's

0:49:44.400 --> 0:49:47.960
<v Speaker 1>ability or packed yoursinger's ability to to pull this off? Yeah,

0:49:48.000 --> 0:49:50.919
<v Speaker 1>I mean it's Initially when he came, you know, back

0:49:50.960 --> 0:49:53.879
<v Speaker 1>to Intel last February, said all the right things, said, Look,

0:49:53.960 --> 0:49:57.000
<v Speaker 1>this isn't good enough, this is not Intel, these you know,

0:49:57.560 --> 0:50:00.120
<v Speaker 1>mismanagement that's been going on while I've been away. I'm

0:50:00.160 --> 0:50:02.680
<v Speaker 1>going to reverse that. Intel is back, you know, very much,

0:50:03.040 --> 0:50:05.640
<v Speaker 1>beating his fist on his chest and using a lot

0:50:05.719 --> 0:50:09.760
<v Speaker 1>of the throwbacks to Intel's prior leadership in terms of messaging.

0:50:09.840 --> 0:50:13.520
<v Speaker 1>But then what became clear as Intel reported earnings averaged

0:50:13.600 --> 0:50:16.279
<v Speaker 1>like a seven percent decline on the day after every

0:50:16.680 --> 0:50:21.680
<v Speaker 1>earnings was released because those earnings were showing margins narrowing,

0:50:22.400 --> 0:50:24.000
<v Speaker 1>and guess what, We're going to spend a lot of

0:50:24.040 --> 0:50:26.480
<v Speaker 1>money to get us back. And so what what's really

0:50:26.520 --> 0:50:30.800
<v Speaker 1>going on is saying the right things, making the right decisions, arguably,

0:50:31.320 --> 0:50:34.080
<v Speaker 1>but at the same time showing what the cost is

0:50:34.400 --> 0:50:36.359
<v Speaker 1>and the amount of time it might take to get

0:50:36.480 --> 0:50:40.160
<v Speaker 1>Intel back to leadership. Hey, in in a world where

0:50:40.360 --> 0:50:42.920
<v Speaker 1>so much of the global economy is all about services,

0:50:42.960 --> 0:50:44.719
<v Speaker 1>and certainly for the United States, we don't make a

0:50:44.760 --> 0:50:47.960
<v Speaker 1>lot of stuff anymore. But the opportunity with a company

0:50:48.000 --> 0:50:50.840
<v Speaker 1>like Intel, where we actually make something. How important is

0:50:50.880 --> 0:50:52.920
<v Speaker 1>that to the United States? And I think about you know,

0:50:53.040 --> 0:50:56.560
<v Speaker 1>government intervention or government assistance here in making sure that

0:50:56.680 --> 0:51:01.960
<v Speaker 1>we're still you know, making something in this global economy. Yeah,

0:51:02.040 --> 0:51:03.759
<v Speaker 1>I mean if if you know, if you are to

0:51:03.840 --> 0:51:06.040
<v Speaker 1>view it from a nation centric point of view, and

0:51:06.120 --> 0:51:08.959
<v Speaker 1>Gel Singer is certainly one of those that does suit.

0:51:09.160 --> 0:51:12.680
<v Speaker 1>So the chip industry is enormously important. It's a it's

0:51:12.680 --> 0:51:17.560
<v Speaker 1>a fundamental piece of technology that underpins everything, and the

0:51:17.719 --> 0:51:21.040
<v Speaker 1>US you know that the ability to manufacture that is

0:51:21.120 --> 0:51:23.680
<v Speaker 1>really centered in only Intel and a bit in Micron.

0:51:24.040 --> 0:51:26.120
<v Speaker 1>Everybody else kind of doesn't do it anymore. It's done

0:51:26.160 --> 0:51:29.319
<v Speaker 1>by some song, it's done by t SMC. Those are

0:51:29.440 --> 0:51:32.200
<v Speaker 1>arguably the leaders right now. And what Gel Singer has argued,

0:51:32.280 --> 0:51:35.279
<v Speaker 1>and there's you know, gained some traction with politicians who

0:51:35.320 --> 0:51:38.040
<v Speaker 1>are listening to him, saying, look, if we don't have this,

0:51:38.320 --> 0:51:40.600
<v Speaker 1>we we lose that ability. It's not something you can

0:51:40.680 --> 0:51:42.960
<v Speaker 1>just get back, you know. It's it's based on knowledge,

0:51:42.960 --> 0:51:46.279
<v Speaker 1>it's based on experience, and if that's going away, maybe

0:51:46.320 --> 0:51:48.719
<v Speaker 1>it's gone for good. So he's really trying to do

0:51:48.800 --> 0:51:51.360
<v Speaker 1>something about that. That was Ian King, Bloomberg News u

0:51:51.440 --> 0:51:54.120
<v Speaker 1>S semi Conductor and networking reporter. And we also heard

0:51:54.120 --> 0:51:56.239
<v Speaker 1>this week that Taiwan's semi Conductor will be spending at

0:51:56.320 --> 0:51:59.720
<v Speaker 1>least forty billion dollars to address the ongoing chip shortage.

0:51:59.760 --> 0:52:02.200
<v Speaker 1>That above what Wall Street was forecasting. And that's the

0:52:02.280 --> 0:52:06.840
<v Speaker 1>latest salvo from Intel's competition, a big competitor for Intel.

0:52:07.200 --> 0:52:09.719
<v Speaker 1>You're listening to Bloomberg Business Week, coming up from post

0:52:09.840 --> 0:52:12.640
<v Speaker 1>driving in the Great Outdoors to wine sticker shock. This

0:52:13.120 --> 0:52:25.040
<v Speaker 1>is Bloomberg. You're listening to Bloomberg Business Week with Carol

0:52:25.120 --> 0:52:29.319
<v Speaker 1>Messer and Bloomberg Quick Takes Tim Stinovik from Bloomberg Radio.

0:52:30.880 --> 0:52:33.640
<v Speaker 1>Your head is not just about consumer trends, getting economic

0:52:33.680 --> 0:52:36.680
<v Speaker 1>and monetary policy right, or figuring out which flying taxi

0:52:36.760 --> 0:52:40.160
<v Speaker 1>to cats. It's also about off roading in luxury non

0:52:40.200 --> 0:52:44.000
<v Speaker 1>alcoholic wine and then dealing with well alcoholic wine. Sticker

0:52:44.000 --> 0:52:46.560
<v Speaker 1>shock got my attention to Stan Well, it's the idea.

0:52:47.080 --> 0:52:50.399
<v Speaker 1>It's also about analyzing micro organisms and the food you eat. Yeah,

0:52:50.480 --> 0:52:54.000
<v Speaker 1>it's a thing. Everybody. Welcome to the world of wellness eating. Carol,

0:52:54.000 --> 0:52:56.400
<v Speaker 1>you caught up with the editor of Pursuits Chris Rouser,

0:52:56.440 --> 0:52:58.680
<v Speaker 1>who gave us a heads up on some lux things

0:52:58.760 --> 0:53:02.640
<v Speaker 1>to look forward to. Alright, so Chris Ella McCoy, your

0:53:02.680 --> 0:53:06.640
<v Speaker 1>resident expert on all things wine. She talks about that

0:53:06.920 --> 0:53:09.080
<v Speaker 1>we should get ready for some sticker shock this year.

0:53:09.160 --> 0:53:11.920
<v Speaker 1>What's going on? Yeah, Ellen has a great look ahead

0:53:12.040 --> 0:53:14.000
<v Speaker 1>at a lot of the different trends of next year,

0:53:14.040 --> 0:53:16.640
<v Speaker 1>and unfortunately for wine lovers, one of them is that

0:53:16.800 --> 0:53:20.839
<v Speaker 1>prices are going to go up. Um. Bad weather these

0:53:20.880 --> 0:53:23.760
<v Speaker 1>past couple of years means that harvests were very small

0:53:23.960 --> 0:53:27.400
<v Speaker 1>or even non existence in some places. And so you know,

0:53:27.480 --> 0:53:30.920
<v Speaker 1>not only is inflation going on and some supply chain issues,

0:53:31.000 --> 0:53:33.480
<v Speaker 1>people are paying more for bottles and quirks and labels

0:53:33.480 --> 0:53:36.200
<v Speaker 1>and even barrels, but also there's just like there's not

0:53:36.280 --> 0:53:39.839
<v Speaker 1>as many grapes. Um, so you could see prices really

0:53:40.160 --> 0:53:43.520
<v Speaker 1>go up like ten too. So I can use my

0:53:44.120 --> 0:53:45.640
<v Speaker 1>n f T s or crypto to maybe pay for

0:53:45.719 --> 0:53:50.719
<v Speaker 1>it all. Yeah, you know, Um, n f T is

0:53:50.760 --> 0:53:53.480
<v Speaker 1>getting attached to a lot of difference art or luxury

0:53:53.600 --> 0:53:55.920
<v Speaker 1>items can kind of seem like a gimmick butt in

0:53:55.960 --> 0:53:58.840
<v Speaker 1>the wine industry, people do actually think it's going to

0:53:58.960 --> 0:54:02.720
<v Speaker 1>help with authentic city um, and some some big wine

0:54:02.760 --> 0:54:06.560
<v Speaker 1>makers started selling wine bottles or wine experiences attached to

0:54:06.719 --> 0:54:08.759
<v Speaker 1>n f t s this past year, and Ellen thinks

0:54:08.960 --> 0:54:11.440
<v Speaker 1>you're going to see that more going forward, because you know,

0:54:11.560 --> 0:54:13.719
<v Speaker 1>if someone comes to sell a bottle of wine of

0:54:13.800 --> 0:54:17.239
<v Speaker 1>auction or directly through a dealer that that they say

0:54:17.440 --> 0:54:20.640
<v Speaker 1>is an original bottle they bought many years ago. From

0:54:20.680 --> 0:54:22.640
<v Speaker 1>now on, people are going to have n f T

0:54:22.760 --> 0:54:25.000
<v Speaker 1>s that can prove that. It's wild. Right, you just

0:54:25.040 --> 0:54:26.879
<v Speaker 1>see the explosion. I love the coverage that you guys

0:54:26.920 --> 0:54:30.440
<v Speaker 1>have done, especially UH in terms of fashion and what

0:54:30.520 --> 0:54:33.279
<v Speaker 1>we're seeing. It's it's really interesting. Hey, one thing, um,

0:54:33.920 --> 0:54:36.879
<v Speaker 1>part of me says, no alcohol you know is coming?

0:54:37.120 --> 0:54:39.719
<v Speaker 1>Why even bother But I'm gonna like open up my

0:54:39.800 --> 0:54:42.320
<v Speaker 1>mind and embrace it. We're going to see more of

0:54:42.400 --> 0:54:47.160
<v Speaker 1>this this year. Yes, And you know, maybe the greatest

0:54:47.200 --> 0:54:49.840
<v Speaker 1>symbol that no alcohol wine has arrived is that it

0:54:50.040 --> 0:54:53.359
<v Speaker 1>appeared in the latest episode and just like that these

0:54:53.640 --> 0:54:56.839
<v Speaker 1>UH Sex in the City spin off Miranda, the character

0:54:57.000 --> 0:54:58.759
<v Speaker 1>needs to give up drinking and so they sit around

0:54:58.800 --> 0:55:01.200
<v Speaker 1>and have a picnic and drink not alcoholic line. Um.

0:55:01.320 --> 0:55:04.040
<v Speaker 1>You know, we've been testing these non alcohol or low

0:55:04.120 --> 0:55:07.520
<v Speaker 1>alcohol lines for a few years because the no alcohol

0:55:07.680 --> 0:55:11.160
<v Speaker 1>or low alcohol movement is really catching on. And I

0:55:11.320 --> 0:55:14.200
<v Speaker 1>never thought they were that terrible. Um, but I don't

0:55:14.239 --> 0:55:16.880
<v Speaker 1>have the taste buds that Ellen mccoire critics does, and

0:55:16.960 --> 0:55:18.960
<v Speaker 1>she was she's tried some of the new ones and

0:55:19.040 --> 0:55:21.440
<v Speaker 1>she says they're actually getting pretty good. All right. Well,

0:55:21.480 --> 0:55:24.360
<v Speaker 1>that's good to know. And I've been watching and just

0:55:24.480 --> 0:55:28.160
<v Speaker 1>like that, so maybe I'll embrace it a little bit too. Um. Hey, golf,

0:55:28.280 --> 0:55:30.600
<v Speaker 1>you do have something too in the section about the

0:55:30.640 --> 0:55:35.080
<v Speaker 1>explosion of golf specifically in Asia and Saudi Arabia in

0:55:35.080 --> 0:55:38.800
<v Speaker 1>the Middle East. What's going on? Yeah, so really what

0:55:39.000 --> 0:55:42.080
<v Speaker 1>happened is that there's been an explosion of money related

0:55:42.120 --> 0:55:44.680
<v Speaker 1>to golf in the Middle East and in Asia. Saudi

0:55:44.680 --> 0:55:47.920
<v Speaker 1>Arabia's public investments on the p if UM is one

0:55:47.960 --> 0:55:50.719
<v Speaker 1>of the world's largest sovereign investment sovereign wealth funds, and

0:55:50.920 --> 0:55:55.080
<v Speaker 1>they have put two hundred million dollars into adventure between

0:55:55.120 --> 0:55:58.080
<v Speaker 1>Saudi Golf and the Asian tour to expand the Asian

0:55:58.120 --> 0:56:01.640
<v Speaker 1>tour Um. Basically, Saudi Arabia, as you know, has been

0:56:01.680 --> 0:56:05.959
<v Speaker 1>investing billions of dollars into tourist infrastructure and getting people

0:56:05.960 --> 0:56:08.600
<v Speaker 1>to view Saudi as a place to come and visit

0:56:08.719 --> 0:56:11.600
<v Speaker 1>and sting out and stay in hotels and play golf. Um.

0:56:12.080 --> 0:56:15.200
<v Speaker 1>And so Saudi also wants to boost that that whole

0:56:15.680 --> 0:56:18.920
<v Speaker 1>golf culture in the region. And um, you know there's

0:56:19.680 --> 0:56:21.439
<v Speaker 1>if you play in the PGA Tour in the US

0:56:21.480 --> 0:56:23.680
<v Speaker 1>and you're a big pro golfer, you can't accept an

0:56:23.680 --> 0:56:25.920
<v Speaker 1>appearance fee, which means you can't get a feed just

0:56:26.040 --> 0:56:28.279
<v Speaker 1>for showing up. But at the Asian Tour you can.

0:56:28.760 --> 0:56:33.680
<v Speaker 1>So Greg Norman, who is who's overseeing this investment into

0:56:33.719 --> 0:56:36.360
<v Speaker 1>the Asian Tour from the Saudi end Uh, says, you

0:56:36.400 --> 0:56:38.960
<v Speaker 1>know what, golfers should be paid for showing up actually

0:56:39.080 --> 0:56:41.840
<v Speaker 1>like they are. They're the reason that people have watched

0:56:41.880 --> 0:56:45.200
<v Speaker 1>these these games, and so you know they should actually

0:56:45.239 --> 0:56:48.000
<v Speaker 1>get their do. And this is going to be appealing

0:56:48.080 --> 0:56:50.759
<v Speaker 1>to pro golfers who may not have sort of really

0:56:50.800 --> 0:56:54.439
<v Speaker 1>considered the tour as much in Asia. Interesting to see

0:56:54.480 --> 0:56:57.520
<v Speaker 1>that and and certainly something to consider. Um. So let's

0:56:57.560 --> 0:56:59.480
<v Speaker 1>talk a little about travel, because you guys cover it

0:56:59.520 --> 0:57:02.120
<v Speaker 1>all the time. I'm in the section Nikki Extein traveling

0:57:02.480 --> 0:57:05.719
<v Speaker 1>the world. She joins us now and let's bring her

0:57:05.800 --> 0:57:09.120
<v Speaker 1>in because Nikki, you have an interesting story about indigenous groups.

0:57:09.160 --> 0:57:12.719
<v Speaker 1>They are finally getting a seat at tourism's table. It's

0:57:12.760 --> 0:57:14.839
<v Speaker 1>just it's kind of staggering that they really haven't had

0:57:14.840 --> 0:57:17.800
<v Speaker 1>a voice, uh in this UM tell us what's going on.

0:57:18.440 --> 0:57:21.520
<v Speaker 1>It's a kind of hard to fathom that it's taken

0:57:21.600 --> 0:57:25.080
<v Speaker 1>this long for the travel industry to kind of understand

0:57:25.360 --> 0:57:28.240
<v Speaker 1>that this big piece was missing from the equation, given

0:57:28.280 --> 0:57:30.840
<v Speaker 1>that travelers for so long have been seeking nothing other

0:57:30.880 --> 0:57:34.880
<v Speaker 1>than authenticity. But here we are in two and this

0:57:35.080 --> 0:57:37.840
<v Speaker 1>is really the year that we're seeing UM Destination marketing

0:57:38.000 --> 0:57:41.680
<v Speaker 1>organizations or what we call dmos, really involve all of

0:57:41.760 --> 0:57:45.840
<v Speaker 1>the diverse voices of their communities in how their destinations

0:57:45.880 --> 0:57:48.880
<v Speaker 1>are represented. No, Nikki, it's a really good story. And Chris,

0:57:48.920 --> 0:57:50.520
<v Speaker 1>I think about when Nikki might have come to you

0:57:51.120 --> 0:57:52.920
<v Speaker 1>and talked about this story. This was certainly not on

0:57:53.040 --> 0:57:55.080
<v Speaker 1>my radar, but I do think about it when I

0:57:55.160 --> 0:57:58.560
<v Speaker 1>travel around the country, and I think about when we,

0:57:59.400 --> 0:58:02.360
<v Speaker 1>you know, are incorporating the Native American voice, it's often

0:58:02.440 --> 0:58:06.080
<v Speaker 1>a very specific kind of museum type thing somewhere in

0:58:06.120 --> 0:58:08.040
<v Speaker 1>the country, and it's nice to see that they're actually

0:58:08.080 --> 0:58:11.000
<v Speaker 1>having Chris a bigger voice at our table. When it

0:58:11.040 --> 0:58:13.680
<v Speaker 1>comes to tourism overall, they're such a big part of it. Yeah,

0:58:13.720 --> 0:58:15.560
<v Speaker 1>I mean you just have to think about visits to

0:58:15.880 --> 0:58:19.000
<v Speaker 1>like yellow Stone in Wyoming, or say you go to

0:58:19.080 --> 0:58:22.919
<v Speaker 1>Mount Rushmore and you're looking at uh you're often sort

0:58:22.960 --> 0:58:25.960
<v Speaker 1>of lad to look at things from a white historical perspective,

0:58:26.320 --> 0:58:29.120
<v Speaker 1>and you're really on crow Land and the Lakota tribes

0:58:29.160 --> 0:58:31.800
<v Speaker 1>were there too, and so now tours of these areas

0:58:31.880 --> 0:58:36.800
<v Speaker 1>are incorporating uh, you know, cro cultural uh stories. When

0:58:36.840 --> 0:58:39.120
<v Speaker 1>you go to a little big Horn Battlefield National Monument,

0:58:39.160 --> 0:58:41.320
<v Speaker 1>they don't tell you about customers last stands, they tell

0:58:41.320 --> 0:58:43.960
<v Speaker 1>you about the indigenous side of that story. Or just

0:58:44.040 --> 0:58:46.600
<v Speaker 1>think about going to the south and visiting plantations and

0:58:46.680 --> 0:58:48.600
<v Speaker 1>the way those stories used to be told from the

0:58:48.680 --> 0:58:51.000
<v Speaker 1>perspective of the people that live in the plantation houses,

0:58:51.400 --> 0:58:53.520
<v Speaker 1>and now how they're beginning to be told from the

0:58:53.600 --> 0:58:56.600
<v Speaker 1>perspective of the enslaved people. Nikki, what are you hearing?

0:58:56.640 --> 0:58:58.320
<v Speaker 1>I mean, it's not just in the US, right, We're

0:58:58.320 --> 0:59:02.040
<v Speaker 1>seeing it also over in Australia. Um. And it sounds

0:59:02.080 --> 0:59:04.360
<v Speaker 1>like there's a lot of tourism operators too that there's

0:59:04.400 --> 0:59:08.080
<v Speaker 1>just the whole um, you know, awareness of this has

0:59:08.200 --> 0:59:12.480
<v Speaker 1>really taken off absolutely. I think we're seeing it globally,

0:59:12.760 --> 0:59:14.920
<v Speaker 1>um in some places more than others. But Australia is

0:59:14.920 --> 0:59:17.920
<v Speaker 1>a great example. The government there has a really large

0:59:17.960 --> 0:59:22.720
<v Speaker 1>and substantial reparations program where they're really making indigenous tourism

0:59:22.760 --> 0:59:25.320
<v Speaker 1>Aboriginal tourism as we would call it in Australia, a

0:59:25.400 --> 0:59:28.240
<v Speaker 1>cornerstone of what they want every itinerary to be about

0:59:28.240 --> 0:59:31.120
<v Speaker 1>when people visit Australia. And the same is true in Canada,

0:59:31.160 --> 0:59:33.440
<v Speaker 1>where First Nations people are becoming much more part of

0:59:33.520 --> 0:59:36.560
<v Speaker 1>the tourism narrative, partially because the government is sponsoring new

0:59:36.640 --> 0:59:41.360
<v Speaker 1>ways for First Nations travel business owners to actually digitize

0:59:41.680 --> 0:59:44.120
<v Speaker 1>and market the products that exist so they're more visible

0:59:44.160 --> 0:59:46.800
<v Speaker 1>to consumers, so it's easier for consumers to find book

0:59:46.880 --> 0:59:50.640
<v Speaker 1>and then feed into those tourism economies. UM. At the

0:59:50.720 --> 0:59:52.240
<v Speaker 1>end of the day, what really matters is not just

0:59:52.320 --> 0:59:54.680
<v Speaker 1>that the stories are told, but that these people are

0:59:55.440 --> 0:59:59.080
<v Speaker 1>involved in the in the travel economy and given jobs

0:59:59.160 --> 1:00:03.080
<v Speaker 1>as guides and given the opportunity to really benefit from

1:00:03.400 --> 1:00:06.200
<v Speaker 1>the massive travel industry. It's with the third largest industry

1:00:06.240 --> 1:00:07.560
<v Speaker 1>in the world. I'm so glad you brought it to

1:00:07.600 --> 1:00:10.720
<v Speaker 1>our attention, Nikki. Thank you so much, Nicki Eckstein, who

1:00:10.800 --> 1:00:14.720
<v Speaker 1>follows all things when it comes to travel around the globe. Um,

1:00:15.120 --> 1:00:18.680
<v Speaker 1>and this is just a really interesting part of this section. Nikki,

1:00:18.760 --> 1:00:21.440
<v Speaker 1>thank you so much. All Right, so finally no pursuit

1:00:21.480 --> 1:00:23.400
<v Speaker 1>section complete until we take a ride with our auto

1:00:23.440 --> 1:00:26.600
<v Speaker 1>columnist Hannah Elliet And she's joining us now. We're adding

1:00:26.640 --> 1:00:30.240
<v Speaker 1>her to the conversation. How you've an interesting story about

1:00:30.760 --> 1:00:33.600
<v Speaker 1>I think that title on it is velvet Glove back Country.

1:00:33.720 --> 1:00:36.400
<v Speaker 1>I mean this is about, you know, kind of going

1:00:36.440 --> 1:00:40.560
<v Speaker 1>out to the back country in style, in luxury. Yeah,

1:00:40.680 --> 1:00:44.160
<v Speaker 1>you know, who do you do not need a hotel

1:00:44.440 --> 1:00:46.880
<v Speaker 1>to live in luxury. In fact, you could just buy

1:00:47.040 --> 1:00:50.440
<v Speaker 1>a big, big rig um that has basically all of

1:00:50.560 --> 1:00:53.720
<v Speaker 1>the comfort of a standard hotel and do it on

1:00:53.800 --> 1:00:56.680
<v Speaker 1>your own. It's kind of great. Overloading, I wonderful. We'll

1:00:56.680 --> 1:00:58.280
<v Speaker 1>be talking about this more. Tell us little bit about

1:00:58.280 --> 1:01:00.040
<v Speaker 1>the folks you talked to and what you saw and

1:01:00.160 --> 1:01:03.560
<v Speaker 1>what their vehicles are like, and who's all doing it. Yeah,

1:01:03.680 --> 1:01:06.960
<v Speaker 1>So it's really interesting. This is a young set of

1:01:07.400 --> 1:01:11.439
<v Speaker 1>um affluent educated people, a lot of entrepreneurs. I talked

1:01:11.480 --> 1:01:14.320
<v Speaker 1>to one man named Eli Cogan, who is about to

1:01:14.400 --> 1:01:18.640
<v Speaker 1>buy his second Earth Cruiser. These are um if you

1:01:18.680 --> 1:01:21.400
<v Speaker 1>buy a new They started over three hundred thousand dollars.

1:01:21.520 --> 1:01:25.600
<v Speaker 1>They're built on a midso BC truck platform, but they're

1:01:25.640 --> 1:01:28.520
<v Speaker 1>totally kidded out, like Chris said. And you know, Eli

1:01:28.880 --> 1:01:32.240
<v Speaker 1>is a really urbane, you know, clean cut type of sky.

1:01:32.840 --> 1:01:35.960
<v Speaker 1>He is not Um, you know, the sort of like

1:01:36.200 --> 1:01:39.840
<v Speaker 1>mad Max style guy that you did expect um. And

1:01:40.120 --> 1:01:42.960
<v Speaker 1>you know Matthew Stillon is another guy I talked to, Sorry,

1:01:43.000 --> 1:01:46.400
<v Speaker 1>Matthew scott Um. He is the founder of Adventure Imports.

1:01:46.520 --> 1:01:50.360
<v Speaker 1>He said that basically the industry has compressed five years

1:01:50.400 --> 1:01:53.160
<v Speaker 1>growth into about two UM. And of course due to

1:01:53.280 --> 1:01:56.040
<v Speaker 1>covid um. People just want to be able to get

1:01:56.080 --> 1:01:58.640
<v Speaker 1>away on their own terms, but do it in comfort.

1:01:59.080 --> 1:02:01.400
<v Speaker 1>So I'm thinking Hannah Rivan is got to be doing this.

1:02:02.680 --> 1:02:05.760
<v Speaker 1>Oh you know it. They are capitalizing on the moment.

1:02:05.880 --> 1:02:08.800
<v Speaker 1>Their timing could not have been better. Of course, we

1:02:08.920 --> 1:02:12.160
<v Speaker 1>remember they had an incredible I p O in November.

1:02:12.600 --> 1:02:15.360
<v Speaker 1>At one point their value was over a hundred billion dollars.

1:02:15.680 --> 1:02:18.600
<v Speaker 1>And there are one ty truck is perfectly suited to

1:02:18.640 --> 1:02:22.040
<v Speaker 1>appeal to this millennial type fire um. It has a

1:02:22.120 --> 1:02:27.160
<v Speaker 1>camp kitchen, it has this cool passed through storage underneath

1:02:27.240 --> 1:02:31.040
<v Speaker 1>the truck that will hold UM camp gear, but also

1:02:31.760 --> 1:02:36.640
<v Speaker 1>you know like UM sound boom box and speakers or

1:02:36.720 --> 1:02:38.840
<v Speaker 1>the speaker in the mid center console that comes with

1:02:38.960 --> 1:02:43.560
<v Speaker 1>the truck. Um you know it's Bluetooth equipped. It's pretty nice,

1:02:43.800 --> 1:02:46.080
<v Speaker 1>I have to admit. And this is an expensive vehicle

1:02:46.160 --> 1:02:48.800
<v Speaker 1>to I mean with the first edition Rivvyan R one

1:02:48.840 --> 1:02:51.080
<v Speaker 1>t with options, you can get close to a hundred

1:02:51.120 --> 1:02:53.680
<v Speaker 1>thousand dollars to the truck. Yeah, it sounds pretty cool.

1:02:53.680 --> 1:02:55.680
<v Speaker 1>Al Right, guys, we get a run. Thank you so much,

1:02:56.000 --> 1:02:58.520
<v Speaker 1>um Our, Thanks to you, you bet Our, Thanks to

1:02:58.560 --> 1:03:01.240
<v Speaker 1>the editor Pursuits Chris Rouser Are along with Nikki Extein

1:03:01.240 --> 1:03:04.000
<v Speaker 1>who joined us earlier on travel, and of course our

1:03:04.040 --> 1:03:07.200
<v Speaker 1>auto columnist Hannah Elliott. Thanks you guys really appreciate it.

1:03:07.840 --> 1:03:09.880
<v Speaker 1>And that wraps up the weekend edition of Bloomberg Business

1:03:09.880 --> 1:03:12.000
<v Speaker 1>Week from Bloomberg Radio. Thanks so much for joining us.

1:03:12.040 --> 1:03:14.440
<v Speaker 1>I'm Carol Masser and I'm Tim Stanavek. Be sure to

1:03:14.480 --> 1:03:17.240
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1:03:17.240 --> 1:03:19.680
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1:03:19.720 --> 1:03:22.120
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1:03:25.640 --> 1:03:27.600
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