WEBVTT - Auto Tariffs with Erin Keating, Test Riding the Cadillac Celestiq

0:00:02.720 --> 0:00:10.399
<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio news. I'm Matt Miller and

0:00:10.400 --> 0:00:12.680
<v Speaker 1>I'm Hannah Elliott, and this is hot Pursuit.

0:00:20.480 --> 0:00:26.040
<v Speaker 2>All right, we are tariff tariff tariff today, right on repeat.

0:00:26.360 --> 0:00:29.840
<v Speaker 1>Yeah, I mean sorry, sorry, not sorry, we're talking about tariffs.

0:00:30.080 --> 0:00:32.880
<v Speaker 2>Well you have to talk about because it's going to

0:00:33.000 --> 0:00:37.440
<v Speaker 2>change everything. I mean, it's completely reorganizing a century old

0:00:37.479 --> 0:00:41.440
<v Speaker 2>system of global trade. So and cars are such a

0:00:41.440 --> 0:00:42.040
<v Speaker 2>big part of that.

0:00:42.960 --> 0:00:46.280
<v Speaker 1>This is this is like the entry of a bullet,

0:00:46.280 --> 0:00:50.560
<v Speaker 1>where the entry point is smaller and then the destruction

0:00:51.080 --> 0:00:55.080
<v Speaker 1>or the chaos is as the bullet moves through. And

0:00:55.160 --> 0:00:58.760
<v Speaker 1>I'm not a ballistic expert, but you know, I think

0:00:58.800 --> 0:01:02.920
<v Speaker 1>the ramifications of that are going to be massive. Obviously

0:01:03.440 --> 0:01:06.600
<v Speaker 1>you're smiling, you're are you laughing at my No?

0:01:07.000 --> 0:01:08.679
<v Speaker 2>No, I love it. First of all, I do love

0:01:09.080 --> 0:01:11.880
<v Speaker 2>your comparison. I love fallistics.

0:01:12.400 --> 0:01:14.560
<v Speaker 1>But yeah, I think you know the fallout is going

0:01:14.640 --> 0:01:16.600
<v Speaker 1>to be increasingly massive.

0:01:16.680 --> 0:01:19.880
<v Speaker 2>Well, and we've already seen like crazy fallout. My day

0:01:19.959 --> 0:01:23.760
<v Speaker 2>job is covering the markets over the opening bell every

0:01:23.800 --> 0:01:26.080
<v Speaker 2>day from nine to eleven on Bloomberg Television or bloomber

0:01:26.160 --> 0:01:31.360
<v Speaker 2>dot com. And you know we focus in on single

0:01:31.400 --> 0:01:35.640
<v Speaker 2>stock stories and on on industries, and I'm always kind

0:01:35.640 --> 0:01:38.679
<v Speaker 2>of fighting with people who want to cover banks, and

0:01:38.680 --> 0:01:40.800
<v Speaker 2>people want to cover retail, and people who want to

0:01:40.800 --> 0:01:43.600
<v Speaker 2>cover energy, and people want to cover industrials, you know,

0:01:43.640 --> 0:01:46.840
<v Speaker 2>but I care about cars. And the fun thing for

0:01:46.880 --> 0:01:50.480
<v Speaker 2>me about this tear off chaos, beyond the fact that

0:01:50.600 --> 0:01:54.520
<v Speaker 2>you know, chaos makes things more interesting, is everybody wants

0:01:54.560 --> 0:01:58.160
<v Speaker 2>to talk about automakers. Like all of my producers like, yes,

0:01:58.320 --> 0:02:00.240
<v Speaker 2>now's the time to focus on cars because there's such

0:02:00.240 --> 0:02:02.760
<v Speaker 2>a huge part of this story.

0:02:02.840 --> 0:02:06.960
<v Speaker 1>Yeah, I know, it's it's this. I've actually always known.

0:02:07.040 --> 0:02:10.640
<v Speaker 1>I will cop to that because cars influence everything, and

0:02:10.760 --> 0:02:12.880
<v Speaker 1>you know, most people don't think about cars on a

0:02:12.919 --> 0:02:16.280
<v Speaker 1>day to day daily basis, but they are so woven

0:02:16.320 --> 0:02:20.520
<v Speaker 1>into the fat fabric of our culture. You know, once

0:02:20.560 --> 0:02:23.079
<v Speaker 1>you start messing with the car world, it's going to

0:02:23.160 --> 0:02:28.240
<v Speaker 1>have very wide effects. So I, in a weird way,

0:02:28.360 --> 0:02:30.440
<v Speaker 1>love to hear that all of your people on your

0:02:30.560 --> 0:02:31.799
<v Speaker 1>side want to talk.

0:02:31.680 --> 0:02:33.639
<v Speaker 2>Cars well, and we have the perfect guest to talk

0:02:33.680 --> 0:02:37.359
<v Speaker 2>about it today, Eric Aaron Keating from Cox Automotive, which

0:02:37.360 --> 0:02:42.079
<v Speaker 2>has done in such an incredible job researching and putting

0:02:42.080 --> 0:02:45.600
<v Speaker 2>out intel on the business side of the industry. Plus

0:02:45.880 --> 0:02:49.560
<v Speaker 2>she's a car lover herself. She goes and test drives

0:02:49.919 --> 0:02:51.720
<v Speaker 2>new cars and has opinions on them, just like you

0:02:51.760 --> 0:02:57.120
<v Speaker 2>and I do. And they own Mannheim, which does the auctions,

0:02:57.280 --> 0:02:59.040
<v Speaker 2>the wholesale auctions for dealerships.

0:03:00.480 --> 0:03:02.360
<v Speaker 1>Yeah, she's one of my favorite people to talk to.

0:03:02.639 --> 0:03:06.040
<v Speaker 1>And she's just it's funny. She had a planned scheduled

0:03:06.120 --> 0:03:08.760
<v Speaker 1>vacation this week, so talk about timing for her. She's

0:03:08.840 --> 0:03:12.120
<v Speaker 1>just I don't think she got much vacation, but I'm

0:03:12.160 --> 0:03:13.799
<v Speaker 1>so glad she could join us.

0:03:13.840 --> 0:03:15.640
<v Speaker 2>All right, let's get straight into it. This is Aaron

0:03:15.720 --> 0:03:18.799
<v Speaker 2>Keating from Cox Automotive. I just have a couple of

0:03:18.840 --> 0:03:23.000
<v Speaker 2>personally specific questions. I've seen Cox doing great coverage on

0:03:23.720 --> 0:03:29.200
<v Speaker 2>a number of different issues. One of them is affordable cars,

0:03:29.919 --> 0:03:33.520
<v Speaker 2>Like it seems as if these tariffs, especially if there

0:03:33.560 --> 0:03:36.720
<v Speaker 2>were so called reciprocal tariffs, go back into place in

0:03:36.840 --> 0:03:41.000
<v Speaker 2>ninety days, there won't be any affordable cars for Americans

0:03:41.000 --> 0:03:42.520
<v Speaker 2>to buy in this market.

0:03:42.960 --> 0:03:46.880
<v Speaker 3>So you know what I want to just emphasize here,

0:03:46.880 --> 0:03:48.280
<v Speaker 3>and this is and we were just talking about this

0:03:48.320 --> 0:03:50.840
<v Speaker 3>as a team this morning. The costs that we're seeing

0:03:50.840 --> 0:03:53.280
<v Speaker 3>at are coming in are costs and cost only So

0:03:53.320 --> 0:03:56.040
<v Speaker 3>when we're looking at a tariff, we're saying the automaker

0:03:56.120 --> 0:03:58.400
<v Speaker 3>or the importer of record, which is typically the automaker,

0:03:58.480 --> 0:04:00.560
<v Speaker 3>is going to get hit with this twenty five twenty

0:04:00.600 --> 0:04:03.680
<v Speaker 3>seven and a half percent tiara. How that shows up

0:04:03.720 --> 0:04:08.640
<v Speaker 3>for the customer completely different story. And honestly, I'm not

0:04:08.760 --> 0:04:12.720
<v Speaker 3>sure how quickly automakers are going to jump in to

0:04:12.880 --> 0:04:16.080
<v Speaker 3>jack up the prices on individual models. In fact, I

0:04:16.080 --> 0:04:18.240
<v Speaker 3>would bet almost all of them will look across their

0:04:18.360 --> 0:04:21.719
<v Speaker 3>entire portfolio, and you know, the vehicles that you guys

0:04:21.720 --> 0:04:23.479
<v Speaker 3>are a lot of the times focused on luxury are

0:04:23.520 --> 0:04:26.359
<v Speaker 3>going to get the bump because profitability is there to

0:04:26.360 --> 0:04:28.600
<v Speaker 3>be able to absorb some of that TARA so that

0:04:28.600 --> 0:04:32.400
<v Speaker 3>they can keep competitive at the entry level models and

0:04:32.720 --> 0:04:36.960
<v Speaker 3>or just the vehicles that are available for lower price.

0:04:37.040 --> 0:04:39.560
<v Speaker 3>So just because a thirty thousand dollars vehicle is going

0:04:39.640 --> 0:04:41.720
<v Speaker 3>to get hit with twenty five percent, say like a

0:04:41.800 --> 0:04:44.840
<v Speaker 3>Chevy Tracks, which we know is completely brought in from Korea,

0:04:44.920 --> 0:04:48.040
<v Speaker 3>I can't imagine, at least in my head, how Chevy says, oh,

0:04:48.160 --> 0:04:50.520
<v Speaker 3>let's let's make that thirty thousand dollars car bear the

0:04:50.600 --> 0:04:52.800
<v Speaker 3>hit of that twenty seven and a half percent, right

0:04:53.320 --> 0:04:55.320
<v Speaker 3>or twenty five percent. I think they don't have the

0:04:55.360 --> 0:04:58.719
<v Speaker 3>original MFM, But so I think that that's that's what

0:04:58.760 --> 0:05:00.640
<v Speaker 3>everyone kind of has to keep in mind, is that

0:05:00.720 --> 0:05:03.000
<v Speaker 3>the automaker has a lot of different levers to pull

0:05:03.440 --> 0:05:07.400
<v Speaker 3>to figure out how does this ultimately impact the consumer?

0:05:08.040 --> 0:05:11.680
<v Speaker 3>Prices will rise naturally demand and supply, and the and

0:05:11.720 --> 0:05:13.640
<v Speaker 3>the pull a head buying that we have right now,

0:05:13.680 --> 0:05:17.280
<v Speaker 3>and the fact that inventory might get impacted because OEMs

0:05:17.360 --> 0:05:20.320
<v Speaker 3>might pull back on producing as much until they can

0:05:20.360 --> 0:05:23.560
<v Speaker 3>figure out how they're going to deal with the economic

0:05:23.640 --> 0:05:27.480
<v Speaker 3>challenge of this. But it's not apples to Apple's tariff

0:05:27.680 --> 0:05:28.800
<v Speaker 3>price increase.

0:05:28.640 --> 0:05:32.000
<v Speaker 1>All right, interesting, and that would that that would be

0:05:32.080 --> 0:05:35.240
<v Speaker 1>dependent on the automaker too. Like sare to say, some

0:05:35.400 --> 0:05:38.360
<v Speaker 1>automakers believe that their customers will be tolerant to a

0:05:38.440 --> 0:05:41.440
<v Speaker 1>slightly and some may think, no, we're not, We're not

0:05:41.440 --> 0:05:42.000
<v Speaker 1>going to do that.

0:05:42.120 --> 0:05:45.800
<v Speaker 3>I think it's going to vary across automakers. I think

0:05:45.839 --> 0:05:49.440
<v Speaker 3>it's going to vary across segments models, you know, I

0:05:49.440 --> 0:05:52.840
<v Speaker 3>think maybe even down to regional areas, because again, you're

0:05:52.839 --> 0:05:54.680
<v Speaker 3>going to get impacted by what the dealer is seeing

0:05:54.720 --> 0:05:58.480
<v Speaker 3>on the in the market level conditions. Because MSRP is

0:05:58.480 --> 0:06:01.479
<v Speaker 3>is one way the price changes right. Another way the

0:06:01.480 --> 0:06:05.040
<v Speaker 3>price changes is list price what gets put out to

0:06:04.360 --> 0:06:06.200
<v Speaker 3>the consumer.

0:06:06.560 --> 0:06:09.799
<v Speaker 1>How much is that also related to the breakdown within

0:06:10.040 --> 0:06:14.400
<v Speaker 1>each specific vehicle of which percentage of components are sourced

0:06:14.560 --> 0:06:19.360
<v Speaker 1>or made in the US anywhere else? And I asked

0:06:19.520 --> 0:06:22.960
<v Speaker 1>I of LA like yesterday and that's obviously an American brand,

0:06:23.240 --> 0:06:25.320
<v Speaker 1>And they're not really able to answer right now.

0:06:26.880 --> 0:06:30.520
<v Speaker 2>They don't put that on the Monroney because yeah, and

0:06:30.560 --> 0:06:31.480
<v Speaker 2>the Maroney.

0:06:31.160 --> 0:06:34.320
<v Speaker 3>What it shows you, Yeah, so the Monroney typically will

0:06:34.360 --> 0:06:38.680
<v Speaker 3>show you assembly. Remember for Monroney purposes. According to Nitza,

0:06:39.000 --> 0:06:41.240
<v Speaker 3>US and Canada are combined, even though we know the

0:06:41.279 --> 0:06:44.000
<v Speaker 3>terror situation is Canada MASA right, well not all of

0:06:44.040 --> 0:06:45.160
<v Speaker 3>North America, right, because.

0:06:44.960 --> 0:06:45.560
<v Speaker 4>Mexico is not.

0:06:45.920 --> 0:06:47.839
<v Speaker 3>So it's when it says it's US, it's you'll see

0:06:47.960 --> 0:06:50.839
<v Speaker 3>US slash Canada. So it throws those two into the

0:06:50.839 --> 0:06:53.200
<v Speaker 3>bubble together, even though we know tariffs is actually being

0:06:53.200 --> 0:06:56.720
<v Speaker 3>addressed as Canada Mexico US. So that's a little bit

0:06:56.800 --> 0:06:59.000
<v Speaker 3>interesting and difficult for people to parse through the data.

0:06:59.560 --> 0:07:03.279
<v Speaker 3>Second of all, it will matter based on okay, So

0:07:03.279 --> 0:07:05.400
<v Speaker 3>there's three ways basically at least that we can see

0:07:05.400 --> 0:07:08.000
<v Speaker 3>that the tariffs are going to get put onto the vehicles. One,

0:07:08.839 --> 0:07:11.800
<v Speaker 3>you completely import the assembled vehicle, you pay the full

0:07:11.880 --> 0:07:14.720
<v Speaker 3>bear of the tariff from any other country outside.

0:07:14.320 --> 0:07:15.280
<v Speaker 4>Of North America.

0:07:15.400 --> 0:07:18.240
<v Speaker 3>If you import Canada and Mexico, you get hit with

0:07:18.280 --> 0:07:20.200
<v Speaker 3>the twenty five percent, but they'll give you credit for

0:07:20.440 --> 0:07:22.840
<v Speaker 3>US content, And we don't yet know how they're going

0:07:22.920 --> 0:07:26.600
<v Speaker 3>to certify which pieces really consist of US content. And

0:07:26.640 --> 0:07:28.920
<v Speaker 3>then the third way that they're going to teariff you

0:07:29.000 --> 0:07:33.400
<v Speaker 3>is if you're US assembled, but any componentry parts, steel,

0:07:33.400 --> 0:07:35.600
<v Speaker 3>an aluminum, anything else that's coming into the country that's

0:07:35.600 --> 0:07:38.080
<v Speaker 3>helping you build that vehicle that will have been tariffed

0:07:38.080 --> 0:07:39.400
<v Speaker 3>on its way into assembly.

0:07:39.480 --> 0:07:41.880
<v Speaker 2>Does that make sense, yes, But it's worse than that.

0:07:42.080 --> 0:07:46.080
<v Speaker 2>According to Bloomberg. For example, an Audi Q five assembled

0:07:46.120 --> 0:07:49.440
<v Speaker 2>in Mexico gets hit with a twenty five percent tariff

0:07:50.080 --> 0:07:53.360
<v Speaker 2>for being a car coming in from outside the US

0:07:53.520 --> 0:07:58.160
<v Speaker 2>YEP also a twenty five percent tariff for being a

0:07:58.280 --> 0:08:05.440
<v Speaker 2>non USMCA compliant Mexican product coming from Mexico, and a

0:08:05.480 --> 0:08:08.440
<v Speaker 2>two and a half percent surcharge for not being US

0:08:08.600 --> 0:08:12.360
<v Speaker 2>MCA compliant. If that makes sense, So total tariffs for

0:08:12.440 --> 0:08:15.320
<v Speaker 2>the AUDIQ five coming in from wherever San Luis Bispo

0:08:15.480 --> 0:08:17.280
<v Speaker 2>is going to be fifty two and a half percent.

0:08:17.720 --> 0:08:20.440
<v Speaker 3>Yes, so you're correct the auto tariffs and I haven't

0:08:20.480 --> 0:08:22.720
<v Speaker 3>looked specifically into that car, but you're correct in the stacking.

0:08:23.320 --> 0:08:27.640
<v Speaker 3>So when March twenty six came up, Trump indicated, Hey,

0:08:27.800 --> 0:08:30.320
<v Speaker 3>these auto tariffs are going to be stacked on top

0:08:30.360 --> 0:08:33.120
<v Speaker 3>of existing tariffs that I've already been put into place,

0:08:33.320 --> 0:08:37.079
<v Speaker 3>which included the February first IEPA authorization of twenty five

0:08:37.120 --> 0:08:39.640
<v Speaker 3>percent on Canada, Mexico and the ten percent on China,

0:08:39.720 --> 0:08:42.280
<v Speaker 3>which the ten percent went to twenty percent, and at

0:08:42.280 --> 0:08:45.800
<v Speaker 3>the time they gave the USMCA compliant exemption. So if

0:08:45.800 --> 0:08:49.440
<v Speaker 3>a car is not USMCA compliant, you're correct they were

0:08:49.480 --> 0:08:53.079
<v Speaker 3>subjected to that twenty five percent under the IEBA order

0:08:53.120 --> 0:08:55.840
<v Speaker 3>February first, and that would get stacked on top of

0:08:55.880 --> 0:08:57.800
<v Speaker 3>the twenty five percent that was then issued on March

0:08:57.840 --> 0:08:58.360
<v Speaker 3>twenty six.

0:08:58.559 --> 0:08:59.240
<v Speaker 4>You're correct on that.

0:08:59.400 --> 0:09:01.439
<v Speaker 2>And by the way, is our understanding and do they

0:09:01.480 --> 0:09:04.720
<v Speaker 2>have to? So I'm driving a BMWM two right now,

0:09:05.400 --> 0:09:08.720
<v Speaker 2>test driving it, and it's amazing not currently no, but

0:09:08.800 --> 0:09:11.280
<v Speaker 2>you have that yes, I'm not actually yeah, but so

0:09:11.400 --> 0:09:14.839
<v Speaker 2>I have it and twind in his hair and yeah,

0:09:14.880 --> 0:09:16.600
<v Speaker 2>my hair is flying in the wind.

0:09:16.800 --> 0:09:16.839
<v Speaker 4>No.

0:09:17.000 --> 0:09:23.640
<v Speaker 2>So on the Monroney it says parts content information and

0:09:23.679 --> 0:09:28.720
<v Speaker 2>then it lists major source of foreign parts Germany twenty

0:09:28.720 --> 0:09:33.040
<v Speaker 2>seven percent, Mexico fifteen percent assembled in Mexico, and then

0:09:33.240 --> 0:09:35.560
<v Speaker 2>US Canada parts content six percent.

0:09:36.600 --> 0:09:39.679
<v Speaker 3>Yes, you're right, and the Monroney label. So yes, I

0:09:40.240 --> 0:09:42.160
<v Speaker 3>started to say there and then I and I jump

0:09:42.200 --> 0:09:45.240
<v Speaker 3>to another fact. The Monroney label does. Yes, it will

0:09:45.280 --> 0:09:48.240
<v Speaker 3>typically tell you where the engineer transmission is from, what

0:09:48.320 --> 0:09:52.160
<v Speaker 3>the other percentage of content is, and then what's available

0:09:52.200 --> 0:09:54.680
<v Speaker 3>in the US, and then where it was assembled. I

0:09:54.720 --> 0:09:58.040
<v Speaker 3>have seen varying, so admittedly I haven't done too deep

0:09:58.080 --> 0:10:00.880
<v Speaker 3>into what is the like what does every manufacturer have

0:10:00.920 --> 0:10:04.479
<v Speaker 3>to put on them, but most of them do have those.

0:10:04.240 --> 0:10:08.000
<v Speaker 4>Four or five different outlines exactly just helpful for consumers.

0:10:08.160 --> 0:10:11.319
<v Speaker 2>This engine was put together in Austria, the transmission was

0:10:11.320 --> 0:10:15.199
<v Speaker 2>built in Germany. The whole thing prices out at eighty

0:10:15.240 --> 0:10:19.080
<v Speaker 2>two five, which is already kind of steep for an

0:10:19.280 --> 0:10:21.640
<v Speaker 2>M two. If you think about it, like when you

0:10:21.679 --> 0:10:24.080
<v Speaker 2>were a kid that was that would have been an

0:10:24.200 --> 0:10:27.839
<v Speaker 2>M three and it would have been like forty five

0:10:28.440 --> 0:10:31.760
<v Speaker 2>like Max so sure. And now if if they're not

0:10:32.040 --> 0:10:35.880
<v Speaker 2>USMCA compliant, this M two is going to sell in

0:10:35.920 --> 0:10:40.120
<v Speaker 2>the US, assuming BMW doesn't eat the costs for one

0:10:40.200 --> 0:10:45.760
<v Speaker 2>hundred and like at least one hundred and thirty thousand dollars,

0:10:46.240 --> 0:10:47.120
<v Speaker 2>that's nuts.

0:10:46.840 --> 0:10:48.800
<v Speaker 3>In theory, Well it would cost it would cost them

0:10:48.840 --> 0:10:49.760
<v Speaker 3>manufacturer that much.

0:10:49.880 --> 0:10:52.080
<v Speaker 4>Yes, so correct whether.

0:10:51.880 --> 0:10:54.920
<v Speaker 3>They end up you know, fully giving that to the client.

0:10:54.920 --> 0:10:57.959
<v Speaker 3>And we know BMW has already said, hey, we're gonna

0:10:58.280 --> 0:10:59.839
<v Speaker 3>we're gonna eat the cost for now, I think through

0:10:59.880 --> 0:11:03.680
<v Speaker 3>the end of May, is it? And that, you know,

0:11:03.840 --> 0:11:07.080
<v Speaker 3>likely is an exercise of the automaker to say, what

0:11:07.120 --> 0:11:07.520
<v Speaker 3>does this.

0:11:07.520 --> 0:11:09.840
<v Speaker 4>Look like moving forward? Where do we put the costs?

0:11:10.120 --> 0:11:12.400
<v Speaker 3>How do we afford this so that we don't make

0:11:12.440 --> 0:11:14.119
<v Speaker 3>the end to completely irrelevant?

0:11:14.920 --> 0:11:16.120
<v Speaker 4>Or do we get rid of the end too?

0:11:16.120 --> 0:11:18.240
<v Speaker 3>Because you know what, no matter which way we slice this,

0:11:18.280 --> 0:11:19.760
<v Speaker 3>we're not going to be able to make this at

0:11:19.760 --> 0:11:22.719
<v Speaker 3>an affordable price, and therefore we're gonna.

0:11:22.720 --> 0:11:25.160
<v Speaker 4>Get rid of the model. I mean that's certainly possible

0:11:25.160 --> 0:11:25.520
<v Speaker 4>as well.

0:11:25.720 --> 0:11:28.400
<v Speaker 1>I know, Matt, have you had anyone call and ask

0:11:28.440 --> 0:11:31.679
<v Speaker 1>to buyer in too? Because I'm thinking the idea that

0:11:31.760 --> 0:11:34.960
<v Speaker 1>dealerships are calling people yeah, can we buy.

0:11:35.080 --> 0:11:37.120
<v Speaker 2>Well, this is something else that I wanted to ask about.

0:11:37.320 --> 0:11:40.040
<v Speaker 2>Cox has been doing awesome coverage of the Mannheim Well,

0:11:40.080 --> 0:11:43.559
<v Speaker 2>I think you own the Manheim auctions man, Yes, we do. Yeah,

0:11:43.679 --> 0:11:49.320
<v Speaker 2>but I have heard that we're already seeing like nutsoe

0:11:49.320 --> 0:11:52.200
<v Speaker 2>prices at these auctions. Have you heard any you know,

0:11:52.280 --> 0:11:57.120
<v Speaker 2>anecdotal evidence that dealers are paying sure high prices.

0:11:57.240 --> 0:11:57.520
<v Speaker 4>Sure?

0:11:57.800 --> 0:12:02.560
<v Speaker 3>Yeah, No, we've been seeing increased sales conversion. Jeremy rob

0:12:02.600 --> 0:12:05.560
<v Speaker 3>one of my colleagues, did his monthly movie call on

0:12:05.679 --> 0:12:09.559
<v Speaker 3>Monday with some great you know figures around what we're

0:12:09.600 --> 0:12:11.840
<v Speaker 3>seeing in the used car market. But absolutely, we're starting

0:12:11.840 --> 0:12:14.600
<v Speaker 3>to see the sales conversion rate go up, We're.

0:12:14.440 --> 0:12:15.880
<v Speaker 4>Starting to see the.

0:12:15.720 --> 0:12:18.960
<v Speaker 3>Wholesale costs go up, and we're starting to see listing

0:12:19.000 --> 0:12:20.880
<v Speaker 3>prices go up.

0:12:20.960 --> 0:12:22.160
<v Speaker 4>So one hundred percent.

0:12:22.200 --> 0:12:23.760
<v Speaker 3>You can tell the dealers are saying, you know, we

0:12:23.800 --> 0:12:25.280
<v Speaker 3>got to stack up and make sure that we have

0:12:25.360 --> 0:12:27.080
<v Speaker 3>good supply of new and used.

0:12:27.559 --> 0:12:30.360
<v Speaker 2>So I wonderful'll be back in the situation. When I

0:12:30.640 --> 0:12:34.720
<v Speaker 2>bought my Silverado in twenty twenty two, I went to

0:12:34.760 --> 0:12:37.599
<v Speaker 2>the Chevy dealer to collect the truck when it was

0:12:37.640 --> 0:12:40.800
<v Speaker 2>finally delivered from Mexico, where it was assembled, and they

0:12:40.840 --> 0:12:44.960
<v Speaker 2>had an identical truck on the lot that was used

0:12:44.960 --> 0:12:47.720
<v Speaker 2>with like ten thousand miles for ten thousand dollars more

0:12:47.800 --> 0:12:49.920
<v Speaker 2>than I was paying MSRP. Are we going to start

0:12:49.920 --> 0:12:50.640
<v Speaker 2>seeing that again?

0:12:51.880 --> 0:12:53.360
<v Speaker 4>We might. I mean, I think we're going to see

0:12:53.440 --> 0:12:54.480
<v Speaker 4>a lot of the same.

0:12:54.320 --> 0:12:59.000
<v Speaker 3>Things that we thought about as part for.

0:12:58.960 --> 0:13:00.240
<v Speaker 4>The course during Cold cod.

0:13:00.600 --> 0:13:02.319
<v Speaker 3>The difference is going to be that we're probably going

0:13:02.320 --> 0:13:04.800
<v Speaker 3>to be in a period of high.

0:13:04.520 --> 0:13:05.640
<v Speaker 4>Frenzy, high profit.

0:13:06.360 --> 0:13:07.360
<v Speaker 3>But at the end of the day, we have a

0:13:07.440 --> 0:13:10.959
<v Speaker 3>very different economic situation now for the country as a

0:13:10.960 --> 0:13:14.440
<v Speaker 3>whole than we did in the pandemic, which I think

0:13:14.520 --> 0:13:16.719
<v Speaker 3>is going to slowly but surely towards the end of

0:13:16.760 --> 0:13:20.520
<v Speaker 3>the year tamper demand. We don't have the federal stimulus

0:13:20.520 --> 0:13:24.520
<v Speaker 3>coming into the economy. We know that consumers are not

0:13:24.600 --> 0:13:26.600
<v Speaker 3>as financially stable as they were that and we know

0:13:26.720 --> 0:13:29.200
<v Speaker 3>that that used to be when you know, interest rates

0:13:29.200 --> 0:13:31.720
<v Speaker 3>were at crazy lows and now they're at crazy highs,

0:13:32.080 --> 0:13:34.320
<v Speaker 3>so on and so forth. You know, people aren't moving

0:13:34.320 --> 0:13:36.920
<v Speaker 3>as much, which usually when someone moves it it spurs

0:13:36.920 --> 0:13:39.360
<v Speaker 3>on a purchase of a vehicle. So there's so many

0:13:39.360 --> 0:13:41.280
<v Speaker 3>other things that are happening in the market that lead

0:13:41.360 --> 0:13:43.439
<v Speaker 3>us to believe that while demand might froth quite a

0:13:43.440 --> 0:13:45.680
<v Speaker 3>bit right now, it will likely taper off as we

0:13:45.720 --> 0:13:47.920
<v Speaker 3>get further into the year because of all the other

0:13:48.000 --> 0:13:49.360
<v Speaker 3>extenuating circumstances.

0:13:49.880 --> 0:13:52.960
<v Speaker 1>Are you following it all? This sort of ongoing confusion

0:13:53.559 --> 0:13:57.760
<v Speaker 1>when it comes to vintage vehicles and cars that are

0:13:57.760 --> 0:14:01.440
<v Speaker 1>older than twenty five years, you know, it seemed like

0:14:01.440 --> 0:14:03.280
<v Speaker 1>they were going to get hit and then now there's

0:14:03.320 --> 0:14:05.320
<v Speaker 1>a carve out, but they're still going to get hit

0:14:05.360 --> 0:14:08.440
<v Speaker 1>by the parts tariffs. Do you have any clarity on

0:14:08.480 --> 0:14:09.160
<v Speaker 1>that to share?

0:14:09.880 --> 0:14:11.600
<v Speaker 3>There's a great question. And I listened to you guys

0:14:11.600 --> 0:14:13.920
<v Speaker 3>talking about this the other day, so I love it. Yeah,

0:14:14.040 --> 0:14:17.920
<v Speaker 3>And I had just read yes, yes. So as much

0:14:17.960 --> 0:14:20.840
<v Speaker 3>as I have tried to steep my interest here in

0:14:21.920 --> 0:14:24.600
<v Speaker 3>tariff and myledge grow my knowledge, I have yet to

0:14:24.880 --> 0:14:28.120
<v Speaker 3>officially become a trade lawyer, but I play one on

0:14:28.160 --> 0:14:31.520
<v Speaker 3>TV and I can tell you that it is confusing.

0:14:33.280 --> 0:14:34.840
<v Speaker 3>Low and behold, we're going to have a whole new

0:14:34.840 --> 0:14:37.320
<v Speaker 3>well not news services industry. But let me tell you,

0:14:37.440 --> 0:14:42.400
<v Speaker 3>customs brokers, it's your day. Get out there, go for it, man.

0:14:43.240 --> 0:14:45.400
<v Speaker 3>But I do think there is some confusion because there

0:14:45.400 --> 0:14:46.960
<v Speaker 3>did seem to be an exemption.

0:14:46.640 --> 0:14:48.720
<v Speaker 4>For vehicles that were over twenty five years.

0:14:49.000 --> 0:14:52.600
<v Speaker 3>But then depending on what comes, what specificity there is

0:14:52.640 --> 0:14:56.520
<v Speaker 3>in the annex one, and what actually hits the federal register,

0:14:56.760 --> 0:14:58.480
<v Speaker 3>these are all things we never knew we would know

0:14:58.520 --> 0:15:01.400
<v Speaker 3>anything about. That will tell us a little bit more

0:15:01.400 --> 0:15:03.880
<v Speaker 3>information about which parts and specific will get hit with

0:15:03.960 --> 0:15:06.480
<v Speaker 3>tariffs at what level. So would they get hit by

0:15:06.520 --> 0:15:08.920
<v Speaker 3>the automotive terrafs this is March or twenty sixth if

0:15:08.920 --> 0:15:11.080
<v Speaker 3>they don't appear in that schedule, didn't they get hit

0:15:11.120 --> 0:15:13.600
<v Speaker 3>by the ten percent tariff that was put on all

0:15:14.320 --> 0:15:18.240
<v Speaker 3>countries and eventually bet the reciprocal tariff. It's anyone's guess

0:15:18.240 --> 0:15:20.560
<v Speaker 3>at this point. So this is why you see a

0:15:20.560 --> 0:15:23.640
<v Speaker 3>lot of analysis, you know, paralysis analysis.

0:15:23.680 --> 0:15:27.600
<v Speaker 2>It seems impossible because because Hannah, if you if you

0:15:27.720 --> 0:15:31.200
<v Speaker 2>already don't know the origin of the components of a

0:15:31.360 --> 0:15:35.400
<v Speaker 2>new Cadillac, try figuring out the origin of the components

0:15:35.440 --> 0:15:40.160
<v Speaker 2>of a nineteen ninety seven six thirty five CSI like, right, Well, that's.

0:15:40.120 --> 0:15:46.240
<v Speaker 1>My question is is this deliberately confusing and chaotic or

0:15:46.400 --> 0:15:48.760
<v Speaker 1>is it a question of no one actually knows what

0:15:48.800 --> 0:15:54.280
<v Speaker 1>they're doing? And I mean, is this completely deliberate or

0:15:54.400 --> 0:15:57.520
<v Speaker 1>is this a case of the people in charge making

0:15:57.560 --> 0:16:00.280
<v Speaker 1>the rules are sort of learning as they go and

0:16:00.320 --> 0:16:01.920
<v Speaker 1>figuring out as they go along.

0:16:02.480 --> 0:16:05.120
<v Speaker 3>You know, it's a great question and what I would

0:16:05.160 --> 0:16:06.800
<v Speaker 3>actually say, and I think you guys would agree with this.

0:16:07.200 --> 0:16:10.680
<v Speaker 3>It is the massive uncovering of why we love automotive,

0:16:11.440 --> 0:16:16.720
<v Speaker 3>right but why you know, industry specific information is incredibly

0:16:16.760 --> 0:16:19.520
<v Speaker 3>important when you're thinking about doing blanket moves that might

0:16:19.560 --> 0:16:25.800
<v Speaker 3>impact multiple sectors, and the global automotive industry literally touches

0:16:25.920 --> 0:16:29.560
<v Speaker 3>nearly every sector of the economy. It is incredibly and

0:16:29.680 --> 0:16:35.120
<v Speaker 3>highly complex, and I don't believe it's as deliberate as

0:16:35.120 --> 0:16:37.120
<v Speaker 3>some people might think it is, although there could be

0:16:37.120 --> 0:16:38.480
<v Speaker 3>some deliberate components of it.

0:16:38.720 --> 0:16:39.640
<v Speaker 4>I think it truly is.

0:16:39.720 --> 0:16:42.040
<v Speaker 3>Even people in automotive who've been in it for thirty

0:16:42.040 --> 0:16:45.440
<v Speaker 3>five years are going, huh, actually, where does that come from?

0:16:45.520 --> 0:16:47.960
<v Speaker 3>Or how did that get into our supply chain? So

0:16:48.200 --> 0:16:52.400
<v Speaker 3>I think by its very nature it's incredibly complex, which

0:16:52.400 --> 0:16:55.400
<v Speaker 3>is why, you know, the more individuals that are out

0:16:55.440 --> 0:16:57.000
<v Speaker 3>there that have been doing this for a long time

0:16:57.000 --> 0:16:59.880
<v Speaker 3>and have that deep, deep knowledge of the supply chain

0:17:00.240 --> 0:17:02.000
<v Speaker 3>are going to come in real handy.

0:17:01.760 --> 0:17:05.040
<v Speaker 4>To trying to dig this apart and figure out Wait

0:17:05.119 --> 0:17:05.640
<v Speaker 4>a minute.

0:17:05.400 --> 0:17:07.480
<v Speaker 3>Because you hit you need a trade layer, you need

0:17:07.480 --> 0:17:10.160
<v Speaker 3>a customs broker, you need a supply to it expert.

0:17:10.480 --> 0:17:12.159
<v Speaker 3>You know, you're going to need several people at the

0:17:12.240 --> 0:17:16.080
<v Speaker 3>table to mince through all of the details because you're

0:17:16.160 --> 0:17:18.600
<v Speaker 3>likely to cross over a couple of different areas of

0:17:18.640 --> 0:17:22.280
<v Speaker 3>expertise to make a final declaration of like, aha, yes,

0:17:22.440 --> 0:17:28.080
<v Speaker 3>this part subject to sixteen point five percent effective terrorfreate right.

0:17:28.160 --> 0:17:30.040
<v Speaker 3>You know, I think it's gonna it's going to take

0:17:30.040 --> 0:17:31.080
<v Speaker 3>a lot of people to get there.

0:17:31.560 --> 0:17:32.720
<v Speaker 1>Yeah, okay, good.

0:17:32.600 --> 0:17:34.720
<v Speaker 2>I did I have I know you got to go,

0:17:34.920 --> 0:17:38.480
<v Speaker 2>but I have one last question. You don't just do

0:17:38.560 --> 0:17:41.800
<v Speaker 2>the business end of this. You also love cars. And

0:17:41.840 --> 0:17:43.280
<v Speaker 2>I know last time we talked to you, you were

0:17:43.320 --> 0:17:46.400
<v Speaker 2>on a press junket. So I was going to ask,

0:17:46.760 --> 0:17:52.800
<v Speaker 2>what's your favorite car of the currently assembled in the

0:17:52.920 --> 0:17:55.920
<v Speaker 2>US vehicles, Like, if you had to pick one that's

0:17:55.960 --> 0:17:59.720
<v Speaker 2>not assembled outside of this border, what would you choose?

0:18:00.080 --> 0:18:02.639
<v Speaker 2>And it's not like there's a broad variety to choose from, right,

0:18:02.680 --> 0:18:05.480
<v Speaker 2>because they're mostly trucks.

0:18:05.720 --> 0:18:08.880
<v Speaker 3>Yeah, yeah, exactly fifty percent the chicken tags. That's something

0:18:08.920 --> 0:18:11.000
<v Speaker 3>we should all consider in looking at this right now.

0:18:11.560 --> 0:18:13.840
<v Speaker 3>Oh my goodness, you asked a tough one. Because I've

0:18:13.880 --> 0:18:15.800
<v Speaker 3>been so focused on what's imported. I don't know that

0:18:15.800 --> 0:18:17.920
<v Speaker 3>I've been paying a ton of attention to exactly what's

0:18:17.960 --> 0:18:19.840
<v Speaker 3>actually built in the US.

0:18:19.880 --> 0:18:22.520
<v Speaker 2>Like, I mean, do you like the Rivan? Do you

0:18:22.680 --> 0:18:26.800
<v Speaker 2>like the Lucid? So you were going to ev No, no, no, no,

0:18:26.920 --> 0:18:29.800
<v Speaker 2>I wouldn't choose an EV. I would probably choose an

0:18:29.880 --> 0:18:33.159
<v Speaker 2>F one fifty also, or yeah, or a Tahoe. I

0:18:33.240 --> 0:18:35.240
<v Speaker 2>like the Tahoes and suburbans, you know, I.

0:18:35.200 --> 0:18:39.000
<v Speaker 3>Mean Honda and Toyota both. Yeah, they both have a

0:18:39.040 --> 0:18:41.120
<v Speaker 3>ton of vehicles. I mean eighty percent of Toyotas are

0:18:41.440 --> 0:18:42.800
<v Speaker 3>assembled in the US.

0:18:42.840 --> 0:18:43.840
<v Speaker 4>Same thing with Honda.

0:18:43.880 --> 0:18:46.480
<v Speaker 2>There's Mustangs and Corvettes, right.

0:18:46.359 --> 0:18:49.600
<v Speaker 4>There's Mustangs and corvettes. Yeah, I mean I could list

0:18:49.640 --> 0:18:51.680
<v Speaker 4>you fifty cars that are not assembled in the US

0:18:51.760 --> 0:18:53.040
<v Speaker 4>right now. You put me on the spot.

0:18:53.800 --> 0:18:56.240
<v Speaker 2>Well, the Mustang is the only one of the only vs.

0:18:56.680 --> 0:18:58.320
<v Speaker 2>The vights you can get with a stick can be

0:18:58.400 --> 0:19:03.720
<v Speaker 2>listed on two fingers, right, Mustang GT and Cadillac CT

0:19:03.920 --> 0:19:07.280
<v Speaker 2>five V black wing. Right, and that'd probably my choice.

0:19:07.720 --> 0:19:09.720
<v Speaker 4>Yeah, I'll go with your choice. I'll let you check

0:19:09.920 --> 0:19:10.440
<v Speaker 4>I'll let you.

0:19:10.359 --> 0:19:12.679
<v Speaker 3>Pick it out for me about that, Thanks Aaron, I

0:19:12.680 --> 0:19:14.960
<v Speaker 3>trust your judgment, really appreciate your time.

0:19:15.359 --> 0:19:17.959
<v Speaker 1>Thank you, Aaron. We all know my answer to that.

0:19:18.359 --> 0:19:20.159
<v Speaker 1>There's only one answer, and that's the Corvette.

0:19:20.520 --> 0:19:23.719
<v Speaker 2>You know what, I might agree. I have this internal

0:19:23.920 --> 0:19:27.920
<v Speaker 2>dilemma or this internal debate all the time if I

0:19:27.960 --> 0:19:33.000
<v Speaker 2>were going to choose a sports car or like, would

0:19:33.040 --> 0:19:36.040
<v Speaker 2>I choose a Cadillac CT five V black Wing or

0:19:36.080 --> 0:19:38.600
<v Speaker 2>would I choose a Corvette? And there you could have

0:19:38.920 --> 0:19:42.440
<v Speaker 2>also a ZO six or ZL one.

0:19:43.800 --> 0:19:48.959
<v Speaker 1>I don't know, thanks American specifically American branded HIC.

0:19:49.160 --> 0:19:51.199
<v Speaker 2>I mean, if I had another one hundred and thirty

0:19:51.440 --> 0:19:54.640
<v Speaker 2>forty fifty grand to buy a sweet car, those two

0:19:54.720 --> 0:19:58.359
<v Speaker 2>would be way up there my short list, way up there,

0:19:58.640 --> 0:20:00.320
<v Speaker 2>And I don't know which one I would rather have.

0:20:00.440 --> 0:20:02.840
<v Speaker 2>You know, they're different. For you can't get a stick

0:20:02.880 --> 0:20:05.280
<v Speaker 2>with the Corvette. But do I care that much about

0:20:05.280 --> 0:20:06.600
<v Speaker 2>three pedals? Maybe not?

0:20:07.720 --> 0:20:09.600
<v Speaker 1>Oh, I mean, I guess because the.

0:20:09.480 --> 0:20:13.120
<v Speaker 2>Cadillac is horrible to look at it. It's very ugly, I know.

0:20:13.200 --> 0:20:15.320
<v Speaker 1>But you could fit your kids in the back and.

0:20:15.240 --> 0:20:18.320
<v Speaker 2>It has a supercharger. You know, you can't get a

0:20:18.520 --> 0:20:19.040
<v Speaker 2>new Corvette?

0:20:19.040 --> 0:20:21.919
<v Speaker 1>Was the real question is what is more important to

0:20:21.920 --> 0:20:24.600
<v Speaker 1>you the engine or the transmission setup.

0:20:25.680 --> 0:20:28.320
<v Speaker 2>It's a yeah, this is we can have a whole

0:20:29.480 --> 0:20:33.160
<v Speaker 2>show on the Corvette versus the Cadillac Cet.

0:20:33.640 --> 0:20:36.080
<v Speaker 1>Everyone to email us with what you think is more important.

0:20:36.119 --> 0:20:38.440
<v Speaker 2>I think, right, yeah, that would be a great email.

0:20:38.680 --> 0:20:42.520
<v Speaker 2>Our email is hot pursuit at Bloomberg dot net. Isn't

0:20:42.520 --> 0:20:42.800
<v Speaker 2>that right?

0:20:43.760 --> 0:20:46.160
<v Speaker 1>Yeah, hot pursuit at Bloomberg dot net. I honestly would

0:20:46.200 --> 0:20:49.560
<v Speaker 1>like to hear what is more important to the born

0:20:49.680 --> 0:20:52.159
<v Speaker 1>and bred automotive file.

0:20:52.720 --> 0:20:55.320
<v Speaker 2>I wonder who else has this internal debate? Probably a

0:20:55.359 --> 0:20:58.520
<v Speaker 2>lot of people, because those are two kind of halo vehicles,

0:20:58.600 --> 0:21:03.920
<v Speaker 2>right right. One of them is looks really cool and

0:21:04.600 --> 0:21:09.879
<v Speaker 2>has an amazing and complex interior, maybe not the best

0:21:09.920 --> 0:21:15.080
<v Speaker 2>sort of reputation. The other one looks awful but is

0:21:15.200 --> 0:21:19.000
<v Speaker 2>just mind blowing in terms of the powertrain, has a

0:21:19.040 --> 0:21:23.879
<v Speaker 2>stick shift option and a very elegant, I think interior.

0:21:24.480 --> 0:21:26.080
<v Speaker 1>You know, I think about this a lot when it

0:21:26.080 --> 0:21:28.680
<v Speaker 1>comes to houses in a way, like would you rather

0:21:28.720 --> 0:21:31.119
<v Speaker 1>live in a house that looks very nondescript on the

0:21:31.160 --> 0:21:34.560
<v Speaker 1>outside but it's really cool on the inside, or something

0:21:34.560 --> 0:21:36.919
<v Speaker 1>that looks really beautiful on the outside. But it's not

0:21:37.119 --> 0:21:39.360
<v Speaker 1>especially charming on the inside.

0:21:39.400 --> 0:21:42.720
<v Speaker 2>Definitely the former, Definitely the former. Yeah, you know, when

0:21:42.720 --> 0:21:46.399
<v Speaker 2>I started when I started doing when I started going

0:21:46.400 --> 0:21:49.400
<v Speaker 2>a lot to southern Spain, and because my wife is Spanish,

0:21:49.440 --> 0:21:53.280
<v Speaker 2>I do that now a lot. I noticed there's this style,

0:21:53.560 --> 0:21:58.040
<v Speaker 2>especially like in Sevilla Cordoba, Granada, and I think it's

0:21:58.080 --> 0:22:00.800
<v Speaker 2>from the Moors when they, you know, ruled they ruled

0:22:00.800 --> 0:22:04.520
<v Speaker 2>Spain for hundreds of years, and they have this thing

0:22:04.560 --> 0:22:07.200
<v Speaker 2>where on the outside they don't want to show their wealth,

0:22:07.480 --> 0:22:11.040
<v Speaker 2>so it just looks like, you know, a stucco building,

0:22:11.119 --> 0:22:13.880
<v Speaker 2>a wall, and then you go in and these gardens

0:22:13.920 --> 0:22:16.520
<v Speaker 2>are beautiful and the interiors are amazing and there's like

0:22:16.680 --> 0:22:20.040
<v Speaker 2>water fountains, and yes, I would rather have that for sure.

0:22:20.440 --> 0:22:22.600
<v Speaker 1>Yeah, I'm with you on that. I'm really with you

0:22:22.640 --> 0:22:25.919
<v Speaker 1>on that, because you're when you're inside, that's your space.

0:22:25.920 --> 0:22:26.720
<v Speaker 1>You're inhabiting that.

0:22:26.960 --> 0:22:30.600
<v Speaker 2>I mean, yeah, I need to make a quick correction,

0:22:31.240 --> 0:22:34.760
<v Speaker 2>speaking of email, before we get flooded with I said

0:22:34.880 --> 0:22:38.719
<v Speaker 2>nineteen ninety seven six point thirty five CSI and the

0:22:38.760 --> 0:22:41.560
<v Speaker 2>E twenty four six series. They stopped making it in

0:22:41.640 --> 0:22:42.680
<v Speaker 2>nineteen eighty nine.

0:22:42.760 --> 0:22:47.040
<v Speaker 1>So okay, if anyone would have called you out on that.

0:22:48.119 --> 0:22:50.080
<v Speaker 1>I would have. I don't know the difference. I would

0:22:50.080 --> 0:22:51.080
<v Speaker 1>have been very surprised.

0:22:51.320 --> 0:22:57.320
<v Speaker 2>I've been talking with some car blogger bros. A lot lately. Yeah,

0:22:57.359 --> 0:23:02.040
<v Speaker 2>this is one of those things that they in on instantaneously.

0:23:02.359 --> 0:23:06.000
<v Speaker 1>You know, I will never Honestly, those guys are the

0:23:06.000 --> 0:23:09.320
<v Speaker 1>best fact checkers because you get I mean, you get

0:23:09.440 --> 0:23:11.879
<v Speaker 1>nothing past them. I will. I will never be able

0:23:11.920 --> 0:23:15.919
<v Speaker 1>to get anything past that type of reader, which is

0:23:15.920 --> 0:23:17.199
<v Speaker 1>a good thing, you know.

0:23:17.880 --> 0:23:21.480
<v Speaker 2>Yeah, for sure, if I ever had written nineteen ninety

0:23:21.520 --> 0:23:25.440
<v Speaker 2>seven six thirty five CSI on opposite lock, I would

0:23:25.440 --> 0:23:27.040
<v Speaker 2>have been lambastard, you.

0:23:27.000 --> 0:23:31.440
<v Speaker 1>Know, as a fool for such a careless error.

0:23:31.880 --> 0:23:34.440
<v Speaker 2>What a great car though the twenty four to six

0:23:34.560 --> 0:23:36.119
<v Speaker 2>series No.

0:23:36.600 --> 0:23:40.840
<v Speaker 1>I was with Cadillac this week for their Celestic.

0:23:40.920 --> 0:23:42.160
<v Speaker 2>Ah cool, all right, so.

0:23:43.160 --> 0:23:45.320
<v Speaker 1>You should talk about that because Cadillac is on the

0:23:45.320 --> 0:23:46.160
<v Speaker 1>brain this week.

0:23:46.440 --> 0:23:51.120
<v Speaker 2>Let's do it. And you also have driven the Escalade IQ.

0:23:52.320 --> 0:23:55.480
<v Speaker 1>Yes, and that review is going live on Monday. It'll

0:23:55.480 --> 0:23:58.440
<v Speaker 1>be in Business Week magazine and the print issue and

0:23:58.480 --> 0:24:02.680
<v Speaker 1>it will be online on Monday after this episode goes live.

0:24:02.800 --> 0:24:05.240
<v Speaker 1>So yeah, we should talk Cadillac and I drove the

0:24:05.280 --> 0:24:08.720
<v Speaker 1>Celestic yesterday all day all around lap up in the

0:24:08.760 --> 0:24:11.879
<v Speaker 1>mountains in Hollywood, in downtown.

0:24:12.000 --> 0:24:14.760
<v Speaker 2>So wait, is this the like three hundred thousand dollars.

0:24:15.680 --> 0:24:18.600
<v Speaker 2>What's the story with the Celestic because it has got

0:24:18.680 --> 0:24:20.200
<v Speaker 2>a polarizing design.

0:24:20.119 --> 0:24:23.239
<v Speaker 1>Which I applied polarizing and I might have I might

0:24:23.280 --> 0:24:26.879
<v Speaker 1>have figured it out. So this is the three hundred

0:24:26.920 --> 0:24:32.720
<v Speaker 1>and sixty thousand dollars all electric vehicle that it's a

0:24:32.800 --> 0:24:38.360
<v Speaker 1>two plus two car. The wheelbase is as long as

0:24:38.359 --> 0:24:43.400
<v Speaker 1>an escalade wheelbase, and it is, but it is as

0:24:43.520 --> 0:24:46.320
<v Speaker 1>tall as the CT five, so it's the same height

0:24:46.359 --> 0:24:49.080
<v Speaker 1>as a sedan. But it's wheelbase is as long as

0:24:49.080 --> 0:24:55.679
<v Speaker 1>an escalade. It has a hatchback rear and Cadillac is

0:24:55.720 --> 0:25:00.439
<v Speaker 1>not marketing this as a wagon, but I think with

0:25:00.720 --> 0:25:05.640
<v Speaker 1>the rear end, the rear end is problematic. It's difficult

0:25:06.000 --> 0:25:11.320
<v Speaker 1>to digest. And I really think their launch color of

0:25:11.520 --> 0:25:15.200
<v Speaker 1>bright orange, like a McLaren style orange, has really really

0:25:15.320 --> 0:25:18.560
<v Speaker 1>hurt that car because it's not flattering to the car

0:25:18.680 --> 0:25:19.000
<v Speaker 1>at all.

0:25:19.080 --> 0:25:20.040
<v Speaker 2>Yeah, it doesn't look good enough.

0:25:20.800 --> 0:25:23.359
<v Speaker 1>I did have the opportunity to see the car in

0:25:23.480 --> 0:25:27.720
<v Speaker 1>multiple different colors this week, and I also started sort

0:25:27.720 --> 0:25:31.920
<v Speaker 1>of framing the car as a wagon and that helps

0:25:32.640 --> 0:25:38.280
<v Speaker 1>me to understand the car better. You know, that car

0:25:38.280 --> 0:25:41.480
<v Speaker 1>in like sort of a smoky brown metallic is actually

0:25:41.560 --> 0:25:45.679
<v Speaker 1>rather beautiful, and I started imagining it sort of like

0:25:45.960 --> 0:25:50.760
<v Speaker 1>the Lamborghini Espata from the seventies, or a citron An

0:25:50.800 --> 0:25:55.280
<v Speaker 1>sm or even a Portion nine twenty eight. And when

0:25:55.320 --> 0:25:59.200
<v Speaker 1>you start talking about it in those terms, I can

0:25:59.359 --> 0:26:01.520
<v Speaker 1>kind of see it. I can see it. And I

0:26:01.520 --> 0:26:06.080
<v Speaker 1>don't think any of those cars was particularly critically or

0:26:06.119 --> 0:26:10.639
<v Speaker 1>popularly acclaimed when they debuted, but of course now as

0:26:10.760 --> 0:26:15.919
<v Speaker 1>vintage models, we really love them. So so yeah, Cadillac

0:26:16.040 --> 0:26:20.400
<v Speaker 1>is swinging for the fences, as it were, with this one.

0:26:20.680 --> 0:26:24.280
<v Speaker 1>They have been working on this for really for fifteen years,

0:26:24.560 --> 0:26:27.920
<v Speaker 1>with a lot of concepts, like if you remember the Eskala,

0:26:28.000 --> 0:26:29.879
<v Speaker 1>the Cadillac I think it was this, but.

0:26:29.960 --> 0:26:32.159
<v Speaker 2>Not always as an electric, right, because that's where you

0:26:32.240 --> 0:26:34.200
<v Speaker 2>do when you say hybrid.

0:26:34.680 --> 0:26:38.679
<v Speaker 1>Yes, so the last five years they committed, you know,

0:26:38.720 --> 0:26:41.680
<v Speaker 1>they committed to making this an electric vehicle five years

0:26:41.680 --> 0:26:43.800
<v Speaker 1>ago when it looked like everyone was going to be

0:26:43.880 --> 0:26:47.000
<v Speaker 1>electric by twenty twenty five. Obviously that hasn't happened. And

0:26:47.080 --> 0:26:52.199
<v Speaker 1>I did ask multiple of the engineers yesterday, could you

0:26:52.280 --> 0:26:55.439
<v Speaker 1>have pivoted two years ago, when you guys, when everyone

0:26:55.520 --> 0:26:58.639
<v Speaker 1>kind of realized hybrids are important and they might be

0:26:58.680 --> 0:27:00.760
<v Speaker 1>here to stay for quite a while, you have pivoted

0:27:00.760 --> 0:27:03.960
<v Speaker 1>to hybrid and they all said, yes, yes, but we

0:27:04.080 --> 0:27:06.399
<v Speaker 1>wanted to stick with the plan and stay the course

0:27:06.400 --> 0:27:11.240
<v Speaker 1>and you know, make a very audacious move. So this

0:27:11.280 --> 0:27:14.040
<v Speaker 1>is their audacious move. Matt, tell me your thoughts. I

0:27:14.080 --> 0:27:16.919
<v Speaker 1>can see you looking, I can see you sort of

0:27:17.240 --> 0:27:19.720
<v Speaker 1>studying this car. I'm dying to know what you think.

0:27:19.880 --> 0:27:23.040
<v Speaker 2>So I'm not a fan of French cars, and I

0:27:23.080 --> 0:27:27.960
<v Speaker 2>think the comparison to Citoya is pretty spot on. Yeah,

0:27:28.000 --> 0:27:30.639
<v Speaker 2>for sure it. I like it much better when I

0:27:30.680 --> 0:27:33.000
<v Speaker 2>think of a nine to twenty eight. So I think

0:27:33.040 --> 0:27:36.760
<v Speaker 2>that's a really interesting way to frame it. I do

0:27:36.960 --> 0:27:41.680
<v Speaker 2>applaud any car maker that is willing to take such

0:27:41.680 --> 0:27:44.440
<v Speaker 2>a bold step, and it doesn't matter if I like

0:27:44.480 --> 0:27:48.080
<v Speaker 2>it or not. For example, I think the Tesla cyber

0:27:48.119 --> 0:27:51.560
<v Speaker 2>truck is horrendous, but I think it's so cool that

0:27:51.640 --> 0:27:55.200
<v Speaker 2>they actually made that. That was before you know, Elon

0:27:55.960 --> 0:28:02.160
<v Speaker 2>lost his mind. But uh, but for me, like three

0:28:02.240 --> 0:28:04.520
<v Speaker 2>hundred and sixty thousand dollars, When you say that and

0:28:04.560 --> 0:28:08.879
<v Speaker 2>then you follow with all electric I'm like tuning out

0:28:09.080 --> 0:28:14.120
<v Speaker 2>because I don't care anymore. You know, you were talking

0:28:14.200 --> 0:28:17.520
<v Speaker 2>with Aaron about retailers that go away from technology, right

0:28:17.840 --> 0:28:20.760
<v Speaker 2>or or your your take. I like on luxury, which

0:28:20.800 --> 0:28:24.480
<v Speaker 2>is that things have to be real wood, leather, and

0:28:25.040 --> 0:28:28.560
<v Speaker 2>I need to smell, you know, the gas. Like I

0:28:28.600 --> 0:28:32.480
<v Speaker 2>know that an electric powertrain is also real, But there's

0:28:32.480 --> 0:28:36.439
<v Speaker 2>something to me about the mechanical moving parts of an

0:28:36.480 --> 0:28:40.200
<v Speaker 2>internal combustion engine and the way it operates, probably because

0:28:40.200 --> 0:28:42.120
<v Speaker 2>of my you know, my age and my history, but

0:28:42.720 --> 0:28:46.800
<v Speaker 2>a lot of us have that. So yeah, I can't.

0:28:47.080 --> 0:28:50.600
<v Speaker 2>I can't think about luxury and electric in the same breath.

0:28:50.680 --> 0:28:52.800
<v Speaker 2>I could be wrong. I've never driven like the Rolls

0:28:52.880 --> 0:28:56.120
<v Speaker 2>roy Specter and you have so, and I understand why

0:28:56.160 --> 0:28:59.959
<v Speaker 2>that would be perfect for that magic carpet ride. Like effort,

0:29:00.120 --> 0:29:05.200
<v Speaker 2>this motivation totally, and so my whole thinking on this

0:29:05.240 --> 0:29:08.719
<v Speaker 2>could be changed when I drive, when I drive one

0:29:08.760 --> 0:29:10.120
<v Speaker 2>of these things, but I haven't yet.

0:29:10.160 --> 0:29:13.080
<v Speaker 1>So I bet you, I bet you will have that opportunity.

0:29:13.120 --> 0:29:15.600
<v Speaker 1>I think Cadillac has had that car out and about

0:29:15.640 --> 0:29:17.240
<v Speaker 1>and they're going to have it more out now. I

0:29:18.240 --> 0:29:21.920
<v Speaker 1>totally agree. You know, Cadillac is going to make twenty

0:29:21.960 --> 0:29:24.680
<v Speaker 1>five of these in the first year. They've told me

0:29:24.840 --> 0:29:28.600
<v Speaker 1>they've sold twenty two of that twenty five, so they're

0:29:28.640 --> 0:29:30.840
<v Speaker 1>you know, they're not mass producing them. I'm sure they're

0:29:31.280 --> 0:29:36.600
<v Speaker 1>This is a lost leader, and it's about trying to

0:29:36.640 --> 0:29:41.000
<v Speaker 1>recapture some of what Cadillac used to mean. And we

0:29:41.120 --> 0:29:45.560
<v Speaker 1>did talk a lot about how to tap into I mean,

0:29:45.560 --> 0:29:47.680
<v Speaker 1>Cadillac used to be the standard of the world. As

0:29:47.720 --> 0:29:51.080
<v Speaker 1>their tagline was, it was this the world's standard for

0:29:51.160 --> 0:29:55.720
<v Speaker 1>luxury at one time. And I do think it's very

0:29:55.760 --> 0:30:00.440
<v Speaker 1>fascinating that now we're being forced to consider what does

0:30:00.440 --> 0:30:05.280
<v Speaker 1>American luxury mean when when we're thinking about tariffs affecting

0:30:05.400 --> 0:30:07.640
<v Speaker 1>a lot of our other wonderful luxury atoms that are

0:30:07.680 --> 0:30:13.760
<v Speaker 1>being imported. To your point about the electric vehicle, I agree,

0:30:14.040 --> 0:30:17.400
<v Speaker 1>you know, it's I don't think it's wrong that Rolls

0:30:17.440 --> 0:30:21.480
<v Speaker 1>Royce made an electric powertrain for the Specter that does

0:30:21.800 --> 0:30:24.600
<v Speaker 1>go at. Rolls Royce had already talked about making electric

0:30:24.720 --> 0:30:27.160
<v Speaker 1>vehicles one hundred years ago, so that seems very in

0:30:27.200 --> 0:30:32.560
<v Speaker 1>a way authentic Cadillac. It's a little bit different, I

0:30:32.600 --> 0:30:36.400
<v Speaker 1>can tell you. I'm I'm undecided. I know it's a

0:30:36.440 --> 0:30:38.760
<v Speaker 1>really bad time to be selling a really expensive EV

0:30:39.120 --> 0:30:43.240
<v Speaker 1>nobody wants them. I don't necessarily think it was wrong

0:30:43.280 --> 0:30:45.360
<v Speaker 1>they did it. I can't talk more about it because

0:30:45.360 --> 0:30:47.200
<v Speaker 1>I'm under a bargo, but I.

0:30:47.160 --> 0:30:49.800
<v Speaker 2>Don't I'm sure. I'm sure that it drives amazingly well,

0:30:49.840 --> 0:30:52.080
<v Speaker 2>and I have driven, by the way. I was talking

0:30:52.120 --> 0:30:58.160
<v Speaker 2>to some listeners recently who who reiterated the idea that

0:30:58.200 --> 0:31:02.640
<v Speaker 2>I'm antiev which isn't true. I've driven electric vehicles that

0:31:02.720 --> 0:31:07.760
<v Speaker 2>I found to be rewarding and luxurious. I really enjoy

0:31:08.480 --> 0:31:12.120
<v Speaker 2>I really enjoy the Audi Etron, for example. I really

0:31:12.240 --> 0:31:17.840
<v Speaker 2>enjoy the Mercedes EQS and it's super luxurious, right, and

0:31:17.880 --> 0:31:20.640
<v Speaker 2>I think the electric power train fits. I love the BMW,

0:31:21.160 --> 0:31:24.280
<v Speaker 2>the electric BMW seven series, the I seven. That's a

0:31:24.480 --> 0:31:27.080
<v Speaker 2>very luxurious car, and it's very expensive, and I think

0:31:27.120 --> 0:31:32.520
<v Speaker 2>it's probably to some extent worth it. But I and

0:31:32.560 --> 0:31:35.480
<v Speaker 2>I'm and I'm sure that the Cadillac Escalade IQ is

0:31:35.520 --> 0:31:37.880
<v Speaker 2>going to be my favorite electric vehicle of all time,

0:31:37.920 --> 0:31:40.840
<v Speaker 2>because you know, I love the pickup trucks, the electric

0:31:40.840 --> 0:31:43.760
<v Speaker 2>pickup trucks like the Sierra EV, and I love the

0:31:43.880 --> 0:31:47.560
<v Speaker 2>GMC Hummer. I feel like I feel like Cadillac IQ

0:31:47.800 --> 0:31:51.600
<v Speaker 2>is the perfect vehicle for that because it's not as

0:31:51.920 --> 0:31:54.440
<v Speaker 2>sort of doesn't have the silly image as much of

0:31:54.600 --> 0:31:57.520
<v Speaker 2>as the Hummer does. And it doesn't I won't feel

0:31:57.520 --> 0:32:01.240
<v Speaker 2>like I'm overpaying, which I would with like any Tron

0:32:01.440 --> 0:32:05.120
<v Speaker 2>or else. Yeah, you know, two hundred kilot hour battery

0:32:05.120 --> 0:32:08.920
<v Speaker 2>does a lot to win my money, but I don't

0:32:08.960 --> 0:32:12.920
<v Speaker 2>know for me. The I mean, if it's really luxury,

0:32:13.000 --> 0:32:16.160
<v Speaker 2>like four hundred thousand dollars, then you.

0:32:16.200 --> 0:32:19.560
<v Speaker 1>Know, a big, a big selling point to this vehicle.

0:32:19.640 --> 0:32:22.960
<v Speaker 1>And really what they're leveraging is the fact that each

0:32:23.040 --> 0:32:28.200
<v Speaker 1>one will be made tailored to the customer specifications. There's

0:32:28.280 --> 0:32:33.280
<v Speaker 1>no standard entry level Celestic. Each one is a made

0:32:33.280 --> 0:32:37.320
<v Speaker 1>to order thing that you you will you know, pick

0:32:37.400 --> 0:32:41.280
<v Speaker 1>the colors. It's not it's not extensive bespoken, but it's

0:32:41.360 --> 0:32:44.280
<v Speaker 1>it's pretty good, you know. So if you want, if

0:32:44.320 --> 0:32:47.080
<v Speaker 1>you already owned a Rolls Royce and a Bentley and

0:32:47.120 --> 0:32:49.920
<v Speaker 1>an Aston Martin and you thought, oh, it'll be really

0:32:49.960 --> 0:32:53.880
<v Speaker 1>fun to have an American vehicle that I can have,

0:32:54.040 --> 0:32:55.959
<v Speaker 1>you can know, I can tell a story with the

0:32:56.000 --> 0:32:59.280
<v Speaker 1>colors and the trims and all of that. You know,

0:32:59.800 --> 0:33:03.480
<v Speaker 1>it's it's a bit of a high price point vehicle,

0:33:04.120 --> 0:33:06.360
<v Speaker 1>but yeah, I mean they don't have to sell that

0:33:06.400 --> 0:33:09.880
<v Speaker 1>many of them. I had dinner with Michael Simcoe, who's

0:33:09.960 --> 0:33:16.760
<v Speaker 1>the head designer, the other night, and he still believes

0:33:16.840 --> 0:33:22.880
<v Speaker 1>that electric vehicles are the future, even though nobody wants

0:33:22.920 --> 0:33:23.440
<v Speaker 1>to buy them.

0:33:23.520 --> 0:33:24.800
<v Speaker 2>Now, I'm sure he's not wrong.

0:33:25.920 --> 0:33:29.560
<v Speaker 1>He really doubled down and said, hey, eventually, this is

0:33:29.600 --> 0:33:33.360
<v Speaker 1>where we're going, no question about it. So we're staying

0:33:33.400 --> 0:33:33.800
<v Speaker 1>the course.

0:33:34.520 --> 0:33:37.239
<v Speaker 2>It's for sure. It's true as a utility, you know,

0:33:38.040 --> 0:33:42.840
<v Speaker 2>as a as an appliance, it makes total sense. But

0:33:42.880 --> 0:33:46.760
<v Speaker 2>that's not what this is supposed to be. Right. In

0:33:46.840 --> 0:33:48.240
<v Speaker 2>any case, I think a lot of it has to

0:33:48.240 --> 0:34:00.800
<v Speaker 2>do with my own biases. I'm still confers founded by

0:34:01.920 --> 0:34:04.400
<v Speaker 2>the effect these tariffs are going to have on the

0:34:04.520 --> 0:34:11.799
<v Speaker 2>ultimate driving machine, on the nine to eleven on Ducati motorcycles, Like,

0:34:11.840 --> 0:34:14.799
<v Speaker 2>what's going to happen? I just I look at this.

0:34:14.920 --> 0:34:19.160
<v Speaker 2>When I saw this, Monroney really really drove it home

0:34:19.200 --> 0:34:22.240
<v Speaker 2>for me and for those who don't know. Car makers

0:34:22.280 --> 0:34:25.840
<v Speaker 2>put out these labels that are I think regulated by

0:34:26.239 --> 0:34:30.120
<v Speaker 2>by NITZA, and they have to include certain pieces of

0:34:30.120 --> 0:34:36.000
<v Speaker 2>information like vehicle content. So again the M two it

0:34:36.080 --> 0:34:40.719
<v Speaker 2>says US Canadian parts content six percent. Major source of

0:34:40.719 --> 0:34:44.400
<v Speaker 2>foreign parts Germany twenty seven percent, Mexico fifteen percent, Final

0:34:44.480 --> 0:34:49.560
<v Speaker 2>vehicle assembly San Luis, Potosi, Mexico Engine, Austria Transmission, Germany.

0:34:49.680 --> 0:34:51.880
<v Speaker 2>This car is not getting sold in the US without

0:34:51.960 --> 0:34:57.759
<v Speaker 2>massive tariffs. And I think, you know, BMW obviously produces

0:34:58.280 --> 0:35:01.120
<v Speaker 2>so much here, and I think I think BMW is

0:35:01.120 --> 0:35:04.680
<v Speaker 2>one of the biggest exporters in America. They export double

0:35:04.680 --> 0:35:07.719
<v Speaker 2>digit billions of dollars for their products. But those are

0:35:07.760 --> 0:35:11.239
<v Speaker 2>all X series, so that it's X three x five

0:35:11.880 --> 0:35:16.960
<v Speaker 2>x seven, you know, the M two, or that any

0:35:17.000 --> 0:35:20.800
<v Speaker 2>two series three series, which ironically is what they started

0:35:20.800 --> 0:35:22.879
<v Speaker 2>producing here in the US and the seventies. But none

0:35:22.880 --> 0:35:26.520
<v Speaker 2>of that's made here. So what are they gonna do?

0:35:26.600 --> 0:35:29.040
<v Speaker 2>And I think of my beloved Ducoatti motorcycles, you know,

0:35:29.080 --> 0:35:32.560
<v Speaker 2>I mean, they're already pretty pricey. I can put together

0:35:32.560 --> 0:35:36.479
<v Speaker 2>a multi strata on the configurator and get well into

0:35:36.520 --> 0:35:40.239
<v Speaker 2>thirty thousand dollars. And if and if it's gonna be

0:35:40.239 --> 0:35:44.839
<v Speaker 2>tariffed at twenty five percent, which I'm not positive about,

0:35:44.840 --> 0:35:47.960
<v Speaker 2>I don't know how motorcycles will be handled. But it's,

0:35:48.360 --> 0:35:51.640
<v Speaker 2>you know, all of a sudden, it's it's gonna cost

0:35:51.880 --> 0:35:53.680
<v Speaker 2>closer to forty right.

0:35:53.560 --> 0:36:00.160
<v Speaker 1>So yeah, I don't it. Do you think that now?

0:36:00.280 --> 0:36:03.040
<v Speaker 1>I mean, it would seem natural that now a car

0:36:03.160 --> 0:36:07.240
<v Speaker 1>like a BMW would be even more of a status symbol.

0:36:07.760 --> 0:36:10.440
<v Speaker 1>I mean it, five years from now, if these tariffs

0:36:10.440 --> 0:36:14.200
<v Speaker 1>stick and you know, everything continues down this path, five

0:36:14.280 --> 0:36:18.080
<v Speaker 1>or ten years from now, hypothetically those cars will be

0:36:18.200 --> 0:36:22.480
<v Speaker 1>considered extremely like signifiers of status.

0:36:22.719 --> 0:36:26.719
<v Speaker 2>Yeah, but like the point of the three series is

0:36:26.840 --> 0:36:30.600
<v Speaker 2>for uh, you know, I know someone who's just made

0:36:30.600 --> 0:36:33.680
<v Speaker 2>it to middle management, or you know, a young person

0:36:33.680 --> 0:36:36.000
<v Speaker 2>who's just started on Wall Street, or or someone who

0:36:36.040 --> 0:36:40.279
<v Speaker 2>saved money and cares about driving, like I imagine that BMW

0:36:40.400 --> 0:36:42.880
<v Speaker 2>if this kind of thing, if this tariff sticks, I

0:36:42.880 --> 0:36:47.919
<v Speaker 2>imagine they'll have to assemble them at Spartanberg again. And

0:36:49.520 --> 0:36:53.400
<v Speaker 2>for a company like I don't know, Ducati is Italian

0:36:54.160 --> 0:36:57.160
<v Speaker 2>is in its DNA right, so they'll they'll never be

0:36:57.160 --> 0:37:01.360
<v Speaker 2>able to make a Panagali here, but I imagine they

0:37:01.440 --> 0:37:05.160
<v Speaker 2>might at least consider, you know, for the dirt bikes

0:37:05.160 --> 0:37:08.600
<v Speaker 2>they're making off road vehicles now, to assemble those somewhere

0:37:08.640 --> 0:37:09.280
<v Speaker 2>in the US.

0:37:09.680 --> 0:37:12.120
<v Speaker 1>You know, are you getting a sense just with the

0:37:12.120 --> 0:37:16.120
<v Speaker 1>people that you're talking about that some of the people

0:37:16.239 --> 0:37:19.400
<v Speaker 1>who may have voted for Trump because they thought that

0:37:19.880 --> 0:37:23.920
<v Speaker 1>it would help their bank accounts are now extremely frustrated

0:37:23.920 --> 0:37:27.520
<v Speaker 1>and disappointed. You know, besides anyone in the headlines, just

0:37:27.719 --> 0:37:31.680
<v Speaker 1>normal people that they kind of thought, well, maybe I'll

0:37:31.719 --> 0:37:33.360
<v Speaker 1>vote for him because it's going to do this and

0:37:33.400 --> 0:37:36.160
<v Speaker 1>this and this for my portfolio or my business.

0:37:36.200 --> 0:37:41.520
<v Speaker 2>But now it's like, especially the ladder, especially the ladder,

0:37:42.440 --> 0:37:46.359
<v Speaker 2>I hear from so many people. We get a ton

0:37:46.440 --> 0:37:49.719
<v Speaker 2>of small business owners writing in when I do my

0:37:49.760 --> 0:37:53.640
<v Speaker 2>TV show every morning, saying there's no way for me

0:37:53.719 --> 0:37:56.239
<v Speaker 2>to move my supply chain around. Basically, you know, I'm

0:37:56.239 --> 0:37:59.919
<v Speaker 2>not even for Apple, it'll be impossible. But for these

0:38:00.040 --> 0:38:02.520
<v Speaker 2>big companies, they can at least pretend to move the

0:38:02.600 --> 0:38:06.680
<v Speaker 2>supply chain or make you know, multi billion dollar commitments

0:38:06.680 --> 0:38:09.520
<v Speaker 2>to the Trump administration that will last as long as

0:38:09.560 --> 0:38:11.759
<v Speaker 2>he does in office, and then you know, keep making

0:38:11.760 --> 0:38:14.440
<v Speaker 2>everything in China. But these smaller businesses, they can't do

0:38:14.480 --> 0:38:17.759
<v Speaker 2>those things. So I got an email this week from

0:38:17.840 --> 0:38:21.840
<v Speaker 2>someone who makes light fixtures in the Southwest. She designs

0:38:21.880 --> 0:38:25.120
<v Speaker 2>them herself. She has a brick and mortar store front.

0:38:26.040 --> 0:38:30.120
<v Speaker 2>You know, she employs Americans, but you know, when they're made,

0:38:30.200 --> 0:38:34.400
<v Speaker 2>they're put together, they're assembled in Asia. I got a

0:38:34.440 --> 0:38:39.239
<v Speaker 2>message from a guy who runs a chocolate confectioner in

0:38:39.280 --> 0:38:43.560
<v Speaker 2>New Jersey and they, you know, they make the product

0:38:43.840 --> 0:38:48.640
<v Speaker 2>in New Jersey, but the ingredients come from Canada and Mexico,

0:38:48.840 --> 0:38:52.800
<v Speaker 2>so they can't get around those twenty five percent tariffs.

0:38:52.840 --> 0:38:57.920
<v Speaker 2>And you know, these are people who voted for Donald

0:38:57.920 --> 0:39:01.840
<v Speaker 2>Trump because they agree read that maybe cars should be

0:39:01.840 --> 0:39:03.759
<v Speaker 2>built in the US, but didn't expect it to hit

0:39:03.880 --> 0:39:09.000
<v Speaker 2>their own business's bottom lines. And now they can't hire employees,

0:39:09.040 --> 0:39:11.160
<v Speaker 2>maybe they have to let some go, they can't reinvest.

0:39:12.000 --> 0:39:14.080
<v Speaker 2>But for the car makers, it's just an absolute nightmare.

0:39:14.120 --> 0:39:15.920
<v Speaker 2>I mean, if you're GM or Ford, I guess you

0:39:15.920 --> 0:39:21.720
<v Speaker 2>can move some production, but you're not going to build

0:39:21.719 --> 0:39:25.120
<v Speaker 2>a new plant that takes like minimum three or four years,

0:39:25.160 --> 0:39:28.640
<v Speaker 2>probably five to seven. And by the time you have

0:39:28.800 --> 0:39:32.480
<v Speaker 2>done that, someone completely different as an office, I mean

0:39:32.560 --> 0:39:37.120
<v Speaker 2>needs stability and long term to do long term planning completely.

0:39:37.200 --> 0:39:39.800
<v Speaker 1>You know, talking with the folks at Cadillac again this week,

0:39:40.040 --> 0:39:44.279
<v Speaker 1>their big thing is we just want a target that

0:39:44.320 --> 0:39:49.160
<v Speaker 1>doesn't move whatever it is. We just need something that

0:39:49.320 --> 0:39:52.520
<v Speaker 1>isn't going to change that we're worried about being kicked

0:39:52.560 --> 0:39:54.920
<v Speaker 1>down the road a bit or whatever, because then we

0:39:54.960 --> 0:39:58.200
<v Speaker 1>can plan for it. But at the moment, it's impossible

0:39:58.239 --> 0:40:01.200
<v Speaker 1>to make any plans because everything is so volatile. So

0:40:01.320 --> 0:40:06.560
<v Speaker 1>Cadillac is you know, even with regulations, emission standards all that.

0:40:07.040 --> 0:40:10.000
<v Speaker 1>I think if they know the target, they will do

0:40:10.040 --> 0:40:12.160
<v Speaker 1>their best to hit it. They'll make it work. They

0:40:12.239 --> 0:40:15.319
<v Speaker 1>just need to know that it's going to remain stationary.

0:40:16.560 --> 0:40:18.600
<v Speaker 2>Yeah, I think they're probably not going to get a

0:40:18.600 --> 0:40:21.920
<v Speaker 2>lot of stability in this with this administration, and I'm

0:40:21.960 --> 0:40:24.680
<v Speaker 2>not that's not a value judgment. I don't think that

0:40:24.680 --> 0:40:27.239
<v Speaker 2>that's what Trump administration is aiming for. Stability is not

0:40:27.280 --> 0:40:30.920
<v Speaker 2>the name of the game for them. I also think,

0:40:31.120 --> 0:40:34.200
<v Speaker 2>like I appreciate products made in the US. I guess

0:40:34.200 --> 0:40:37.600
<v Speaker 2>we've talked about this before, Like I I will spend

0:40:37.680 --> 0:40:40.520
<v Speaker 2>extra money to buy something made in America.

0:40:40.640 --> 0:40:40.799
<v Speaker 4>But.

0:40:42.360 --> 0:40:46.200
<v Speaker 2>If it's at these levels, right at sixty seventy eighty

0:40:46.280 --> 0:40:49.879
<v Speaker 2>thousand dollars, if you're talking about raising those prices ten

0:40:50.280 --> 0:40:52.040
<v Speaker 2>or twenty percent, I'm just out of the game. I

0:40:52.040 --> 0:40:55.520
<v Speaker 2>can't afford to, especially since I have to buy two

0:40:55.640 --> 0:40:58.640
<v Speaker 2>cars right for my family, and can.

0:40:58.680 --> 0:41:01.359
<v Speaker 1>Speaking of can I ask how your motorcycle viewing went

0:41:01.480 --> 0:41:04.760
<v Speaker 1>last weekend? Do you want to give us another so Harley?

0:41:05.080 --> 0:41:06.120
<v Speaker 1>You went to look at a Harley?

0:41:06.239 --> 0:41:10.239
<v Speaker 2>No, no, I I'm doing that this weekend. I'm going to

0:41:10.360 --> 0:41:15.440
<v Speaker 2>Danbury on Saturday to ride a road King and a

0:41:15.440 --> 0:41:18.200
<v Speaker 2>Fat Bob. But this last week I've been riding this

0:41:18.280 --> 0:41:22.720
<v Speaker 2>Buell Supercruiser and I don't think I've ridden something that's

0:41:22.840 --> 0:41:28.560
<v Speaker 2>as unique and exciting and cool in the motorcycle space

0:41:28.719 --> 0:41:31.480
<v Speaker 2>for years. For years.

0:41:32.719 --> 0:41:33.760
<v Speaker 1>That's quite a statement.

0:41:33.960 --> 0:41:36.759
<v Speaker 2>It's I mean, I don't know if it's people say

0:41:36.760 --> 0:41:38.600
<v Speaker 2>it's vapor ware, like they don't think it's ever going

0:41:38.680 --> 0:41:41.799
<v Speaker 2>to really come to market. But this week on my show,

0:41:41.840 --> 0:41:44.480
<v Speaker 2>this coming week on Wednesday, I'm going to interview the CEO,

0:41:45.760 --> 0:41:52.160
<v Speaker 2>Bill Melvin, who bought the manufacturer, bought the patents, bought

0:41:52.200 --> 0:41:58.400
<v Speaker 2>the the name from Eric Buell, and he claims to

0:41:58.520 --> 0:42:01.279
<v Speaker 2>have taken an over six one thousand pre orders for

0:42:01.360 --> 0:42:04.600
<v Speaker 2>this Buele Supercruiser. And that's you know, people put down

0:42:04.600 --> 0:42:09.080
<v Speaker 2>one thousand dollars a piece for a pre order and

0:42:09.120 --> 0:42:10.800
<v Speaker 2>that they're going to start making them in the fall,

0:42:10.880 --> 0:42:14.759
<v Speaker 2>like I'm very likely to put down my own deposit,

0:42:15.719 --> 0:42:17.400
<v Speaker 2>and I kind of hope that I won't get it

0:42:17.480 --> 0:42:19.520
<v Speaker 2>until like late in twenty twenty six, when I can

0:42:19.560 --> 0:42:23.239
<v Speaker 2>afford to buy it. But that's the one thing that

0:42:23.280 --> 0:42:26.160
<v Speaker 2>concerns me is the price. It's pretty high. Twenty six thousand.

0:42:26.200 --> 0:42:28.319
<v Speaker 2>I think it's even twenty six nine nine nine, so

0:42:28.400 --> 0:42:31.120
<v Speaker 2>twenty seven thousand dollars for a motorcycle that is just

0:42:31.920 --> 0:42:36.280
<v Speaker 2>a V twin in a tubular frame with a bule

0:42:36.360 --> 0:42:36.920
<v Speaker 2>swim arm.

0:42:37.560 --> 0:42:39.640
<v Speaker 1>Where does that price come from? How do they arrive

0:42:39.680 --> 0:42:40.440
<v Speaker 1>at that figure?

0:42:40.880 --> 0:42:42.680
<v Speaker 2>I don't know. That's a good question. I will ask

0:42:42.760 --> 0:42:45.520
<v Speaker 2>Bill when I have them on Ask the show on Wednesday.

0:42:46.920 --> 0:42:52.399
<v Speaker 1>And speaking of I'm driving this Lotus Electree suv this

0:42:52.480 --> 0:42:57.720
<v Speaker 1>week and it's interesting. It's an electric suv. The pricing

0:42:57.760 --> 0:43:02.000
<v Speaker 1>starts at two hundred and thirty thousand dollars and that

0:43:02.200 --> 0:43:08.600
<v Speaker 1>seems insane. That's a lot, truly insane. And I'm going

0:43:08.640 --> 0:43:11.040
<v Speaker 1>to ask them as I start writing the review, which

0:43:11.080 --> 0:43:15.640
<v Speaker 1>I haven't yet, but can you walk me through how

0:43:15.680 --> 0:43:18.560
<v Speaker 1>you arrive at this price point? And automakers hate to

0:43:18.560 --> 0:43:22.719
<v Speaker 1>do that because that's, you know, their proprietary business advantage information,

0:43:23.760 --> 0:43:27.000
<v Speaker 1>but I don't. I clearly am not I'm not understanding

0:43:27.000 --> 0:43:31.240
<v Speaker 1>and not seeing where that price comes from in the vehicle,

0:43:31.840 --> 0:43:33.680
<v Speaker 1>you know what I mean. Yeah, so I'd be curious

0:43:33.719 --> 0:43:36.200
<v Speaker 1>to hear the Buele folks.

0:43:35.960 --> 0:43:38.759
<v Speaker 2>I mean for them, for them, they're starting up, right,

0:43:38.800 --> 0:43:42.600
<v Speaker 2>So this is a design that Rolling Sands did for them.

0:43:42.800 --> 0:43:44.080
<v Speaker 2>I'm sure he doesn't come cheap.

0:43:44.120 --> 0:43:45.719
<v Speaker 1>And Sands did that.

0:43:45.920 --> 0:43:48.239
<v Speaker 2>Yeah, he designed it and they're building it, you know,

0:43:48.360 --> 0:43:51.719
<v Speaker 2>in house in Detroit, so they're there. They have to

0:43:52.320 --> 0:43:56.080
<v Speaker 2>put up a factory staff it, you know, get the

0:43:56.080 --> 0:44:01.000
<v Speaker 2>parts and they're mostly American sourced parts. So I think

0:44:01.040 --> 0:44:02.880
<v Speaker 2>I can't remember the number now, but it's over sixty

0:44:02.920 --> 0:44:04.800
<v Speaker 2>percent of the components are going to be American.

0:44:04.960 --> 0:44:06.880
<v Speaker 1>They're the most American.

0:44:07.239 --> 0:44:09.839
<v Speaker 2>They do claim that the most American made brand. I

0:44:09.880 --> 0:44:15.759
<v Speaker 2>don't know. I haven't asked Harley Davidson about the claim that.

0:44:15.800 --> 0:44:17.960
<v Speaker 2>There was an engineer at Buel who told me that

0:44:18.080 --> 0:44:21.160
<v Speaker 2>Harley Mates gets thirty to forty percent of their parts

0:44:21.160 --> 0:44:25.919
<v Speaker 2>are American sourced. That sounds low. And by the way,

0:44:26.040 --> 0:44:29.279
<v Speaker 2>you know Harley's CEO, Yolkin Sites, who has been the

0:44:29.320 --> 0:44:31.239
<v Speaker 2>source of a lot of problems I would think for

0:44:31.280 --> 0:44:34.520
<v Speaker 2>the brand, is stepping down. So he's done just that.

0:44:34.840 --> 0:44:37.600
<v Speaker 1>Yeah, how I are you surprised?

0:44:37.719 --> 0:44:42.000
<v Speaker 2>You think that's actually not at all surprised, because I mean,

0:44:42.040 --> 0:44:45.799
<v Speaker 2>look at the stock chart. It just goes from the

0:44:45.920 --> 0:44:49.600
<v Speaker 2>upper left hand corner to the lower right hand corner, down, down, down.

0:44:50.120 --> 0:44:52.120
<v Speaker 2>I think one of the board members this week actually

0:44:52.239 --> 0:44:58.680
<v Speaker 2>quit because he wanted SITES to leave immediately, and SITES

0:44:58.719 --> 0:45:00.960
<v Speaker 2>is staying on until they find its accessor.

0:45:01.680 --> 0:45:03.280
<v Speaker 1>So we don't know who's coming next.

0:45:03.520 --> 0:45:05.359
<v Speaker 2>We don't know who's coming next. But I think at

0:45:05.400 --> 0:45:09.040
<v Speaker 2>Harley Davidson they had the same problem as a lot,

0:45:09.120 --> 0:45:11.719
<v Speaker 2>you know, most motorcycle makers, and also that Buele is

0:45:11.760 --> 0:45:13.919
<v Speaker 2>going to face, which is that they just don't sell

0:45:13.960 --> 0:45:17.960
<v Speaker 2>products that are affordable or accessible to the kind of

0:45:17.960 --> 0:45:20.840
<v Speaker 2>people that start riding bikes. Who rides bikes like you

0:45:20.880 --> 0:45:23.920
<v Speaker 2>start when you're a teen, right, nobody picks it up

0:45:23.920 --> 0:45:28.000
<v Speaker 2>in his forties. So and you can't afford to pay

0:45:28.040 --> 0:45:31.200
<v Speaker 2>twenty seven thousand dollars for a road glide when you're

0:45:31.640 --> 0:45:34.520
<v Speaker 2>you know, a seventeen year old or when you're you know,

0:45:34.920 --> 0:45:37.360
<v Speaker 2>twenty one, you know, working on the factory floor, like

0:45:37.400 --> 0:45:40.200
<v Speaker 2>you need to buy something that costs multiple thousand dollars

0:45:40.239 --> 0:45:44.239
<v Speaker 2>and only royal Endfield is really doing that right now,

0:45:45.960 --> 0:45:46.480
<v Speaker 2>or maybe.

0:45:46.400 --> 0:45:49.719
<v Speaker 1>Even copies are expensive and those are you know.

0:45:49.760 --> 0:45:53.200
<v Speaker 2>Accessible supposed to be yeah to a.

0:45:53.520 --> 0:45:55.960
<v Speaker 1>Younger rider or a smaller rider or a newer rider

0:45:56.080 --> 0:45:57.000
<v Speaker 1>or any of the above.

0:45:57.320 --> 0:46:03.400
<v Speaker 2>Yeah. So I mean, I think the CEO previous to Sites,

0:46:03.400 --> 0:46:07.840
<v Speaker 2>matt levitych was pushing like a more inexpensive kind of

0:46:07.840 --> 0:46:11.640
<v Speaker 2>mobility oriented product and Sites came in and was like, no,

0:46:11.719 --> 0:46:14.840
<v Speaker 2>we're doing like the big expensive stuff or you know,

0:46:15.360 --> 0:46:19.560
<v Speaker 2>relatively expensive stuff. And also we're gonna do like major

0:46:19.680 --> 0:46:24.759
<v Speaker 2>DEI and ESG, which doesn't gel with like the Harley Faithful, right,

0:46:26.120 --> 0:46:29.040
<v Speaker 2>and we're gonna start producing stuff like in India. That's

0:46:29.040 --> 0:46:31.799
<v Speaker 2>not what the Harley Davidson Forum likes to hear.

0:46:32.520 --> 0:46:35.040
<v Speaker 1>So that's too bad. I mean that that does seem

0:46:35.080 --> 0:46:38.960
<v Speaker 1>to be a fundamental problem that any company would be

0:46:39.080 --> 0:46:42.160
<v Speaker 1>known for being not diverse.

0:46:43.520 --> 0:46:45.520
<v Speaker 2>It's not I don't know if it's about not diverse,

0:46:45.640 --> 0:46:46.680
<v Speaker 2>but it's about.

0:46:47.200 --> 0:46:49.879
<v Speaker 1>I'm putting that in a very polite way. I mean,

0:46:51.120 --> 0:46:53.040
<v Speaker 1>to me, that's just kind of unforgivable.

0:46:53.320 --> 0:46:55.160
<v Speaker 2>I don't think that they're I don't think that that's

0:46:55.200 --> 0:46:59.399
<v Speaker 2>the case though, because they are I think a very

0:46:59.440 --> 0:47:02.600
<v Speaker 2>diverse in terms of like ethnicity.

0:47:03.880 --> 0:47:07.280
<v Speaker 1>Oh, I'm not talking about reality. I'm talking about the perception,

0:47:07.960 --> 0:47:13.560
<v Speaker 1>the reputation and the perception. Yes, we all have friends

0:47:13.560 --> 0:47:16.040
<v Speaker 1>who are people of color who ride Harley's. I can

0:47:16.080 --> 0:47:20.120
<v Speaker 1>list you off several, but that is not the brand reputation.

0:47:20.480 --> 0:47:25.160
<v Speaker 1>The brand reputation is like, you know, older white dudes.

0:47:26.000 --> 0:47:29.040
<v Speaker 2>True, But I think the problem wasn't that they were

0:47:29.160 --> 0:47:31.680
<v Speaker 2>aiming for diversity in terms of their customer base. I

0:47:31.719 --> 0:47:34.520
<v Speaker 2>think the problem was that the probably we shouldn't even

0:47:34.600 --> 0:47:35.520
<v Speaker 2>talk about this stuff on that.

0:47:35.640 --> 0:47:37.879
<v Speaker 1>I mean, I can, I can really dive into this.

0:47:38.440 --> 0:47:41.040
<v Speaker 2>Let's not. Let's not, let's not since.

0:47:40.840 --> 0:47:42.480
<v Speaker 1>We are not a political podcast.

0:47:43.840 --> 0:47:46.080
<v Speaker 2>In fact, let's wrap it up. Sebastian's like, let's wrap

0:47:46.120 --> 0:47:46.399
<v Speaker 2>it up.

0:47:47.840 --> 0:47:48.799
<v Speaker 1>The producers like.

0:47:51.200 --> 0:47:53.320
<v Speaker 2>Is there anything you got coming up next week?

0:47:53.719 --> 0:47:53.839
<v Speaker 4>Uh?

0:47:54.480 --> 0:47:56.920
<v Speaker 1>You know what, Well, the Long Beach Grand Prix is

0:47:56.960 --> 0:48:01.240
<v Speaker 1>this weekend. So that's that's that's big for car lovers

0:48:01.239 --> 0:48:05.080
<v Speaker 1>in LA. I actually think I'm going to a British

0:48:05.080 --> 0:48:09.399
<v Speaker 1>car show on Saturday, which is out sort of toward

0:48:09.440 --> 0:48:13.000
<v Speaker 1>the valley and it's just old British cars. It's sleepy,

0:48:13.040 --> 0:48:16.839
<v Speaker 1>it's very cool. It's not about influencers or content it's

0:48:17.000 --> 0:48:19.960
<v Speaker 1>just a bunch of old Rolls Royce owners.

0:48:20.239 --> 0:48:22.919
<v Speaker 2>Uh. Well, I'm glad there is diversity in that because

0:48:22.920 --> 0:48:23.440
<v Speaker 2>they're foreign.

0:48:23.640 --> 0:48:26.600
<v Speaker 1>Right, what about you, I what do you do?

0:48:26.719 --> 0:48:28.440
<v Speaker 2>Well? I, like I said, I'm gonna go ride this Harley,

0:48:28.520 --> 0:48:32.280
<v Speaker 2>these Harley Davidson's with al at the Connecticut the Danbury,

0:48:32.280 --> 0:48:36.239
<v Speaker 2>Connecticut dealership, and I'm gonna be ringing out this M

0:48:36.360 --> 0:48:38.480
<v Speaker 2>two on the way up and the way back.

0:48:39.040 --> 0:48:40.759
<v Speaker 1>Well, that's such a fun car.

0:48:41.000 --> 0:48:44.720
<v Speaker 2>I mean, it's so much fun. It's it's just classic.

0:48:45.120 --> 0:48:48.760
<v Speaker 2>It is classic, crazy fun. I still think the price

0:48:48.800 --> 0:48:51.279
<v Speaker 2>is a little high, you know, eighty two and a

0:48:51.360 --> 0:48:55.600
<v Speaker 2>half grand. That's before tax, so you know, out the door,

0:48:55.640 --> 0:48:58.800
<v Speaker 2>it's like ninety thousand dollars for an M two. That's

0:48:59.120 --> 0:49:02.400
<v Speaker 2>to me, that's a little crazy. But I guess this

0:49:02.560 --> 0:49:06.719
<v Speaker 2>is the cheapest you'll get it, you know. Yeah, right,

0:49:07.280 --> 0:49:10.919
<v Speaker 2>So yeah, I'm looking forward to talking to you again

0:49:11.000 --> 0:49:13.080
<v Speaker 2>next week at the same time, the same place.

0:49:13.400 --> 0:49:14.640
<v Speaker 1>And you know what, I'm going to be in New

0:49:14.680 --> 0:49:15.239
<v Speaker 1>York next week.

0:49:15.280 --> 0:49:16.319
<v Speaker 2>Oh a different places. Cool.

0:49:16.480 --> 0:49:19.000
<v Speaker 1>I will see you live and live and in living color.

0:49:19.360 --> 0:49:22.120
<v Speaker 2>Right on, all right, I'll introduce you to Bill Melvin

0:49:22.200 --> 0:49:23.800
<v Speaker 2>while you're here, as well wonderful.

0:49:24.000 --> 0:49:27.200
<v Speaker 1>I'm Matt Miller, I'm Hannah Elliott, and this is Bloomberg