1 00:00:02,720 --> 00:00:10,399 Speaker 1: Bloomberg Audio Studios, Podcasts, radio news. I'm Matt Miller and 2 00:00:10,400 --> 00:00:12,680 Speaker 1: I'm Hannah Elliott, and this is hot Pursuit. 3 00:00:20,480 --> 00:00:26,040 Speaker 2: All right, we are tariff tariff tariff today, right on repeat. 4 00:00:26,360 --> 00:00:29,840 Speaker 1: Yeah, I mean sorry, sorry, not sorry, we're talking about tariffs. 5 00:00:30,080 --> 00:00:32,880 Speaker 2: Well you have to talk about because it's going to 6 00:00:33,000 --> 00:00:37,440 Speaker 2: change everything. I mean, it's completely reorganizing a century old 7 00:00:37,479 --> 00:00:41,440 Speaker 2: system of global trade. So and cars are such a 8 00:00:41,440 --> 00:00:42,040 Speaker 2: big part of that. 9 00:00:42,960 --> 00:00:46,280 Speaker 1: This is this is like the entry of a bullet, 10 00:00:46,280 --> 00:00:50,560 Speaker 1: where the entry point is smaller and then the destruction 11 00:00:51,080 --> 00:00:55,080 Speaker 1: or the chaos is as the bullet moves through. And 12 00:00:55,160 --> 00:00:58,760 Speaker 1: I'm not a ballistic expert, but you know, I think 13 00:00:58,800 --> 00:01:02,920 Speaker 1: the ramifications of that are going to be massive. Obviously 14 00:01:03,440 --> 00:01:06,600 Speaker 1: you're smiling, you're are you laughing at my No? 15 00:01:07,000 --> 00:01:08,679 Speaker 2: No, I love it. First of all, I do love 16 00:01:09,080 --> 00:01:11,880 Speaker 2: your comparison. I love fallistics. 17 00:01:12,400 --> 00:01:14,560 Speaker 1: But yeah, I think you know the fallout is going 18 00:01:14,640 --> 00:01:16,600 Speaker 1: to be increasingly massive. 19 00:01:16,680 --> 00:01:19,880 Speaker 2: Well, and we've already seen like crazy fallout. My day 20 00:01:19,959 --> 00:01:23,760 Speaker 2: job is covering the markets over the opening bell every 21 00:01:23,800 --> 00:01:26,080 Speaker 2: day from nine to eleven on Bloomberg Television or bloomber 22 00:01:26,160 --> 00:01:31,360 Speaker 2: dot com. And you know we focus in on single 23 00:01:31,400 --> 00:01:35,640 Speaker 2: stock stories and on on industries, and I'm always kind 24 00:01:35,640 --> 00:01:38,679 Speaker 2: of fighting with people who want to cover banks, and 25 00:01:38,680 --> 00:01:40,800 Speaker 2: people want to cover retail, and people who want to 26 00:01:40,800 --> 00:01:43,600 Speaker 2: cover energy, and people want to cover industrials, you know, 27 00:01:43,640 --> 00:01:46,840 Speaker 2: but I care about cars. And the fun thing for 28 00:01:46,880 --> 00:01:50,480 Speaker 2: me about this tear off chaos, beyond the fact that 29 00:01:50,600 --> 00:01:54,520 Speaker 2: you know, chaos makes things more interesting, is everybody wants 30 00:01:54,560 --> 00:01:58,160 Speaker 2: to talk about automakers. Like all of my producers like, yes, 31 00:01:58,320 --> 00:02:00,240 Speaker 2: now's the time to focus on cars because there's such 32 00:02:00,240 --> 00:02:02,760 Speaker 2: a huge part of this story. 33 00:02:02,840 --> 00:02:06,960 Speaker 1: Yeah, I know, it's it's this. I've actually always known. 34 00:02:07,040 --> 00:02:10,640 Speaker 1: I will cop to that because cars influence everything, and 35 00:02:10,760 --> 00:02:12,880 Speaker 1: you know, most people don't think about cars on a 36 00:02:12,919 --> 00:02:16,280 Speaker 1: day to day daily basis, but they are so woven 37 00:02:16,320 --> 00:02:20,520 Speaker 1: into the fat fabric of our culture. You know, once 38 00:02:20,560 --> 00:02:23,079 Speaker 1: you start messing with the car world, it's going to 39 00:02:23,160 --> 00:02:28,240 Speaker 1: have very wide effects. So I, in a weird way, 40 00:02:28,360 --> 00:02:30,440 Speaker 1: love to hear that all of your people on your 41 00:02:30,560 --> 00:02:31,799 Speaker 1: side want to talk. 42 00:02:31,680 --> 00:02:33,639 Speaker 2: Cars well, and we have the perfect guest to talk 43 00:02:33,680 --> 00:02:37,359 Speaker 2: about it today, Eric Aaron Keating from Cox Automotive, which 44 00:02:37,360 --> 00:02:42,079 Speaker 2: has done in such an incredible job researching and putting 45 00:02:42,080 --> 00:02:45,600 Speaker 2: out intel on the business side of the industry. Plus 46 00:02:45,880 --> 00:02:49,560 Speaker 2: she's a car lover herself. She goes and test drives 47 00:02:49,919 --> 00:02:51,720 Speaker 2: new cars and has opinions on them, just like you 48 00:02:51,760 --> 00:02:57,120 Speaker 2: and I do. And they own Mannheim, which does the auctions, 49 00:02:57,280 --> 00:02:59,040 Speaker 2: the wholesale auctions for dealerships. 50 00:03:00,480 --> 00:03:02,360 Speaker 1: Yeah, she's one of my favorite people to talk to. 51 00:03:02,639 --> 00:03:06,040 Speaker 1: And she's just it's funny. She had a planned scheduled 52 00:03:06,120 --> 00:03:08,760 Speaker 1: vacation this week, so talk about timing for her. She's 53 00:03:08,840 --> 00:03:12,120 Speaker 1: just I don't think she got much vacation, but I'm 54 00:03:12,160 --> 00:03:13,799 Speaker 1: so glad she could join us. 55 00:03:13,840 --> 00:03:15,640 Speaker 2: All right, let's get straight into it. This is Aaron 56 00:03:15,720 --> 00:03:18,799 Speaker 2: Keating from Cox Automotive. I just have a couple of 57 00:03:18,840 --> 00:03:23,000 Speaker 2: personally specific questions. I've seen Cox doing great coverage on 58 00:03:23,720 --> 00:03:29,200 Speaker 2: a number of different issues. One of them is affordable cars, 59 00:03:29,919 --> 00:03:33,520 Speaker 2: Like it seems as if these tariffs, especially if there 60 00:03:33,560 --> 00:03:36,720 Speaker 2: were so called reciprocal tariffs, go back into place in 61 00:03:36,840 --> 00:03:41,000 Speaker 2: ninety days, there won't be any affordable cars for Americans 62 00:03:41,000 --> 00:03:42,520 Speaker 2: to buy in this market. 63 00:03:42,960 --> 00:03:46,880 Speaker 3: So you know what I want to just emphasize here, 64 00:03:46,880 --> 00:03:48,280 Speaker 3: and this is and we were just talking about this 65 00:03:48,320 --> 00:03:50,840 Speaker 3: as a team this morning. The costs that we're seeing 66 00:03:50,840 --> 00:03:53,280 Speaker 3: at are coming in are costs and cost only So 67 00:03:53,320 --> 00:03:56,040 Speaker 3: when we're looking at a tariff, we're saying the automaker 68 00:03:56,120 --> 00:03:58,400 Speaker 3: or the importer of record, which is typically the automaker, 69 00:03:58,480 --> 00:04:00,560 Speaker 3: is going to get hit with this twenty five twenty 70 00:04:00,600 --> 00:04:03,680 Speaker 3: seven and a half percent tiara. How that shows up 71 00:04:03,720 --> 00:04:08,640 Speaker 3: for the customer completely different story. And honestly, I'm not 72 00:04:08,760 --> 00:04:12,720 Speaker 3: sure how quickly automakers are going to jump in to 73 00:04:12,880 --> 00:04:16,080 Speaker 3: jack up the prices on individual models. In fact, I 74 00:04:16,080 --> 00:04:18,240 Speaker 3: would bet almost all of them will look across their 75 00:04:18,360 --> 00:04:21,719 Speaker 3: entire portfolio, and you know, the vehicles that you guys 76 00:04:21,720 --> 00:04:23,479 Speaker 3: are a lot of the times focused on luxury are 77 00:04:23,520 --> 00:04:26,359 Speaker 3: going to get the bump because profitability is there to 78 00:04:26,360 --> 00:04:28,600 Speaker 3: be able to absorb some of that TARA so that 79 00:04:28,600 --> 00:04:32,400 Speaker 3: they can keep competitive at the entry level models and 80 00:04:32,720 --> 00:04:36,960 Speaker 3: or just the vehicles that are available for lower price. 81 00:04:37,040 --> 00:04:39,560 Speaker 3: So just because a thirty thousand dollars vehicle is going 82 00:04:39,640 --> 00:04:41,720 Speaker 3: to get hit with twenty five percent, say like a 83 00:04:41,800 --> 00:04:44,840 Speaker 3: Chevy Tracks, which we know is completely brought in from Korea, 84 00:04:44,920 --> 00:04:48,040 Speaker 3: I can't imagine, at least in my head, how Chevy says, oh, 85 00:04:48,160 --> 00:04:50,520 Speaker 3: let's let's make that thirty thousand dollars car bear the 86 00:04:50,600 --> 00:04:52,800 Speaker 3: hit of that twenty seven and a half percent, right 87 00:04:53,320 --> 00:04:55,320 Speaker 3: or twenty five percent. I think they don't have the 88 00:04:55,360 --> 00:04:58,719 Speaker 3: original MFM, But so I think that that's that's what 89 00:04:58,760 --> 00:05:00,640 Speaker 3: everyone kind of has to keep in mind, is that 90 00:05:00,720 --> 00:05:03,000 Speaker 3: the automaker has a lot of different levers to pull 91 00:05:03,440 --> 00:05:07,400 Speaker 3: to figure out how does this ultimately impact the consumer? 92 00:05:08,040 --> 00:05:11,680 Speaker 3: Prices will rise naturally demand and supply, and the and 93 00:05:11,720 --> 00:05:13,640 Speaker 3: the pull a head buying that we have right now, 94 00:05:13,680 --> 00:05:17,280 Speaker 3: and the fact that inventory might get impacted because OEMs 95 00:05:17,360 --> 00:05:20,320 Speaker 3: might pull back on producing as much until they can 96 00:05:20,360 --> 00:05:23,560 Speaker 3: figure out how they're going to deal with the economic 97 00:05:23,640 --> 00:05:27,480 Speaker 3: challenge of this. But it's not apples to Apple's tariff 98 00:05:27,680 --> 00:05:28,800 Speaker 3: price increase. 99 00:05:28,640 --> 00:05:32,000 Speaker 1: All right, interesting, and that would that that would be 100 00:05:32,080 --> 00:05:35,240 Speaker 1: dependent on the automaker too. Like sare to say, some 101 00:05:35,400 --> 00:05:38,360 Speaker 1: automakers believe that their customers will be tolerant to a 102 00:05:38,440 --> 00:05:41,440 Speaker 1: slightly and some may think, no, we're not, We're not 103 00:05:41,440 --> 00:05:42,000 Speaker 1: going to do that. 104 00:05:42,120 --> 00:05:45,800 Speaker 3: I think it's going to vary across automakers. I think 105 00:05:45,839 --> 00:05:49,440 Speaker 3: it's going to vary across segments models, you know, I 106 00:05:49,440 --> 00:05:52,840 Speaker 3: think maybe even down to regional areas, because again, you're 107 00:05:52,839 --> 00:05:54,680 Speaker 3: going to get impacted by what the dealer is seeing 108 00:05:54,720 --> 00:05:58,480 Speaker 3: on the in the market level conditions. Because MSRP is 109 00:05:58,480 --> 00:06:01,479 Speaker 3: is one way the price changes right. Another way the 110 00:06:01,480 --> 00:06:05,040 Speaker 3: price changes is list price what gets put out to 111 00:06:04,360 --> 00:06:06,200 Speaker 3: the consumer. 112 00:06:06,560 --> 00:06:09,799 Speaker 1: How much is that also related to the breakdown within 113 00:06:10,040 --> 00:06:14,400 Speaker 1: each specific vehicle of which percentage of components are sourced 114 00:06:14,560 --> 00:06:19,360 Speaker 1: or made in the US anywhere else? And I asked 115 00:06:19,520 --> 00:06:22,960 Speaker 1: I of LA like yesterday and that's obviously an American brand, 116 00:06:23,240 --> 00:06:25,320 Speaker 1: And they're not really able to answer right now. 117 00:06:26,880 --> 00:06:30,520 Speaker 2: They don't put that on the Monroney because yeah, and 118 00:06:30,560 --> 00:06:31,480 Speaker 2: the Maroney. 119 00:06:31,160 --> 00:06:34,320 Speaker 3: What it shows you, Yeah, so the Monroney typically will 120 00:06:34,360 --> 00:06:38,680 Speaker 3: show you assembly. Remember for Monroney purposes. According to Nitza, 121 00:06:39,000 --> 00:06:41,240 Speaker 3: US and Canada are combined, even though we know the 122 00:06:41,279 --> 00:06:44,000 Speaker 3: terror situation is Canada MASA right, well not all of 123 00:06:44,040 --> 00:06:45,160 Speaker 3: North America, right, because. 124 00:06:44,960 --> 00:06:45,560 Speaker 4: Mexico is not. 125 00:06:45,920 --> 00:06:47,839 Speaker 3: So it's when it says it's US, it's you'll see 126 00:06:47,960 --> 00:06:50,839 Speaker 3: US slash Canada. So it throws those two into the 127 00:06:50,839 --> 00:06:53,200 Speaker 3: bubble together, even though we know tariffs is actually being 128 00:06:53,200 --> 00:06:56,720 Speaker 3: addressed as Canada Mexico US. So that's a little bit 129 00:06:56,800 --> 00:06:59,000 Speaker 3: interesting and difficult for people to parse through the data. 130 00:06:59,560 --> 00:07:03,279 Speaker 3: Second of all, it will matter based on okay, So 131 00:07:03,279 --> 00:07:05,400 Speaker 3: there's three ways basically at least that we can see 132 00:07:05,400 --> 00:07:08,000 Speaker 3: that the tariffs are going to get put onto the vehicles. One, 133 00:07:08,839 --> 00:07:11,800 Speaker 3: you completely import the assembled vehicle, you pay the full 134 00:07:11,880 --> 00:07:14,720 Speaker 3: bear of the tariff from any other country outside. 135 00:07:14,320 --> 00:07:15,280 Speaker 4: Of North America. 136 00:07:15,400 --> 00:07:18,240 Speaker 3: If you import Canada and Mexico, you get hit with 137 00:07:18,280 --> 00:07:20,200 Speaker 3: the twenty five percent, but they'll give you credit for 138 00:07:20,440 --> 00:07:22,840 Speaker 3: US content, And we don't yet know how they're going 139 00:07:22,920 --> 00:07:26,600 Speaker 3: to certify which pieces really consist of US content. And 140 00:07:26,640 --> 00:07:28,920 Speaker 3: then the third way that they're going to teariff you 141 00:07:29,000 --> 00:07:33,400 Speaker 3: is if you're US assembled, but any componentry parts, steel, 142 00:07:33,400 --> 00:07:35,600 Speaker 3: an aluminum, anything else that's coming into the country that's 143 00:07:35,600 --> 00:07:38,080 Speaker 3: helping you build that vehicle that will have been tariffed 144 00:07:38,080 --> 00:07:39,400 Speaker 3: on its way into assembly. 145 00:07:39,480 --> 00:07:41,880 Speaker 2: Does that make sense, yes, But it's worse than that. 146 00:07:42,080 --> 00:07:46,080 Speaker 2: According to Bloomberg. For example, an Audi Q five assembled 147 00:07:46,120 --> 00:07:49,440 Speaker 2: in Mexico gets hit with a twenty five percent tariff 148 00:07:50,080 --> 00:07:53,360 Speaker 2: for being a car coming in from outside the US 149 00:07:53,520 --> 00:07:58,160 Speaker 2: YEP also a twenty five percent tariff for being a 150 00:07:58,280 --> 00:08:05,440 Speaker 2: non USMCA compliant Mexican product coming from Mexico, and a 151 00:08:05,480 --> 00:08:08,440 Speaker 2: two and a half percent surcharge for not being US 152 00:08:08,600 --> 00:08:12,360 Speaker 2: MCA compliant. If that makes sense, So total tariffs for 153 00:08:12,440 --> 00:08:15,320 Speaker 2: the AUDIQ five coming in from wherever San Luis Bispo 154 00:08:15,480 --> 00:08:17,280 Speaker 2: is going to be fifty two and a half percent. 155 00:08:17,720 --> 00:08:20,440 Speaker 3: Yes, so you're correct the auto tariffs and I haven't 156 00:08:20,480 --> 00:08:22,720 Speaker 3: looked specifically into that car, but you're correct in the stacking. 157 00:08:23,320 --> 00:08:27,640 Speaker 3: So when March twenty six came up, Trump indicated, Hey, 158 00:08:27,800 --> 00:08:30,320 Speaker 3: these auto tariffs are going to be stacked on top 159 00:08:30,360 --> 00:08:33,120 Speaker 3: of existing tariffs that I've already been put into place, 160 00:08:33,320 --> 00:08:37,079 Speaker 3: which included the February first IEPA authorization of twenty five 161 00:08:37,120 --> 00:08:39,640 Speaker 3: percent on Canada, Mexico and the ten percent on China, 162 00:08:39,720 --> 00:08:42,280 Speaker 3: which the ten percent went to twenty percent, and at 163 00:08:42,280 --> 00:08:45,800 Speaker 3: the time they gave the USMCA compliant exemption. So if 164 00:08:45,800 --> 00:08:49,440 Speaker 3: a car is not USMCA compliant, you're correct they were 165 00:08:49,480 --> 00:08:53,079 Speaker 3: subjected to that twenty five percent under the IEBA order 166 00:08:53,120 --> 00:08:55,840 Speaker 3: February first, and that would get stacked on top of 167 00:08:55,880 --> 00:08:57,800 Speaker 3: the twenty five percent that was then issued on March 168 00:08:57,840 --> 00:08:58,360 Speaker 3: twenty six. 169 00:08:58,559 --> 00:08:59,240 Speaker 4: You're correct on that. 170 00:08:59,400 --> 00:09:01,439 Speaker 2: And by the way, is our understanding and do they 171 00:09:01,480 --> 00:09:04,720 Speaker 2: have to? So I'm driving a BMWM two right now, 172 00:09:05,400 --> 00:09:08,720 Speaker 2: test driving it, and it's amazing not currently no, but 173 00:09:08,800 --> 00:09:11,280 Speaker 2: you have that yes, I'm not actually yeah, but so 174 00:09:11,400 --> 00:09:14,839 Speaker 2: I have it and twind in his hair and yeah, 175 00:09:14,880 --> 00:09:16,600 Speaker 2: my hair is flying in the wind. 176 00:09:16,800 --> 00:09:16,839 Speaker 4: No. 177 00:09:17,000 --> 00:09:23,640 Speaker 2: So on the Monroney it says parts content information and 178 00:09:23,679 --> 00:09:28,720 Speaker 2: then it lists major source of foreign parts Germany twenty 179 00:09:28,720 --> 00:09:33,040 Speaker 2: seven percent, Mexico fifteen percent assembled in Mexico, and then 180 00:09:33,240 --> 00:09:35,560 Speaker 2: US Canada parts content six percent. 181 00:09:36,600 --> 00:09:39,679 Speaker 3: Yes, you're right, and the Monroney label. So yes, I 182 00:09:40,240 --> 00:09:42,160 Speaker 3: started to say there and then I and I jump 183 00:09:42,200 --> 00:09:45,240 Speaker 3: to another fact. The Monroney label does. Yes, it will 184 00:09:45,280 --> 00:09:48,240 Speaker 3: typically tell you where the engineer transmission is from, what 185 00:09:48,320 --> 00:09:52,160 Speaker 3: the other percentage of content is, and then what's available 186 00:09:52,200 --> 00:09:54,680 Speaker 3: in the US, and then where it was assembled. I 187 00:09:54,720 --> 00:09:58,040 Speaker 3: have seen varying, so admittedly I haven't done too deep 188 00:09:58,080 --> 00:10:00,880 Speaker 3: into what is the like what does every manufacturer have 189 00:10:00,920 --> 00:10:04,479 Speaker 3: to put on them, but most of them do have those. 190 00:10:04,240 --> 00:10:08,000 Speaker 4: Four or five different outlines exactly just helpful for consumers. 191 00:10:08,160 --> 00:10:11,319 Speaker 2: This engine was put together in Austria, the transmission was 192 00:10:11,320 --> 00:10:15,199 Speaker 2: built in Germany. The whole thing prices out at eighty 193 00:10:15,240 --> 00:10:19,080 Speaker 2: two five, which is already kind of steep for an 194 00:10:19,280 --> 00:10:21,640 Speaker 2: M two. If you think about it, like when you 195 00:10:21,679 --> 00:10:24,080 Speaker 2: were a kid that was that would have been an 196 00:10:24,200 --> 00:10:27,839 Speaker 2: M three and it would have been like forty five 197 00:10:28,440 --> 00:10:31,760 Speaker 2: like Max so sure. And now if if they're not 198 00:10:32,040 --> 00:10:35,880 Speaker 2: USMCA compliant, this M two is going to sell in 199 00:10:35,920 --> 00:10:40,120 Speaker 2: the US, assuming BMW doesn't eat the costs for one 200 00:10:40,200 --> 00:10:45,760 Speaker 2: hundred and like at least one hundred and thirty thousand dollars, 201 00:10:46,240 --> 00:10:47,120 Speaker 2: that's nuts. 202 00:10:46,840 --> 00:10:48,800 Speaker 3: In theory, Well it would cost it would cost them 203 00:10:48,840 --> 00:10:49,760 Speaker 3: manufacturer that much. 204 00:10:49,880 --> 00:10:52,080 Speaker 4: Yes, so correct whether. 205 00:10:51,880 --> 00:10:54,920 Speaker 3: They end up you know, fully giving that to the client. 206 00:10:54,920 --> 00:10:57,959 Speaker 3: And we know BMW has already said, hey, we're gonna 207 00:10:58,280 --> 00:10:59,839 Speaker 3: we're gonna eat the cost for now, I think through 208 00:10:59,880 --> 00:11:03,680 Speaker 3: the end of May, is it? And that, you know, 209 00:11:03,840 --> 00:11:07,080 Speaker 3: likely is an exercise of the automaker to say, what 210 00:11:07,120 --> 00:11:07,520 Speaker 3: does this. 211 00:11:07,520 --> 00:11:09,840 Speaker 4: Look like moving forward? Where do we put the costs? 212 00:11:10,120 --> 00:11:12,400 Speaker 3: How do we afford this so that we don't make 213 00:11:12,440 --> 00:11:14,119 Speaker 3: the end to completely irrelevant? 214 00:11:14,920 --> 00:11:16,120 Speaker 4: Or do we get rid of the end too? 215 00:11:16,120 --> 00:11:18,240 Speaker 3: Because you know what, no matter which way we slice this, 216 00:11:18,280 --> 00:11:19,760 Speaker 3: we're not going to be able to make this at 217 00:11:19,760 --> 00:11:22,719 Speaker 3: an affordable price, and therefore we're gonna. 218 00:11:22,720 --> 00:11:25,160 Speaker 4: Get rid of the model. I mean that's certainly possible 219 00:11:25,160 --> 00:11:25,520 Speaker 4: as well. 220 00:11:25,720 --> 00:11:28,400 Speaker 1: I know, Matt, have you had anyone call and ask 221 00:11:28,440 --> 00:11:31,679 Speaker 1: to buyer in too? Because I'm thinking the idea that 222 00:11:31,760 --> 00:11:34,960 Speaker 1: dealerships are calling people yeah, can we buy. 223 00:11:35,080 --> 00:11:37,120 Speaker 2: Well, this is something else that I wanted to ask about. 224 00:11:37,320 --> 00:11:40,040 Speaker 2: Cox has been doing awesome coverage of the Mannheim Well, 225 00:11:40,080 --> 00:11:43,559 Speaker 2: I think you own the Manheim auctions man, Yes, we do. Yeah, 226 00:11:43,679 --> 00:11:49,320 Speaker 2: but I have heard that we're already seeing like nutsoe 227 00:11:49,320 --> 00:11:52,200 Speaker 2: prices at these auctions. Have you heard any you know, 228 00:11:52,280 --> 00:11:57,120 Speaker 2: anecdotal evidence that dealers are paying sure high prices. 229 00:11:57,240 --> 00:11:57,520 Speaker 4: Sure? 230 00:11:57,800 --> 00:12:02,560 Speaker 3: Yeah, No, we've been seeing increased sales conversion. Jeremy rob 231 00:12:02,600 --> 00:12:05,560 Speaker 3: one of my colleagues, did his monthly movie call on 232 00:12:05,679 --> 00:12:09,559 Speaker 3: Monday with some great you know figures around what we're 233 00:12:09,600 --> 00:12:11,840 Speaker 3: seeing in the used car market. But absolutely, we're starting 234 00:12:11,840 --> 00:12:14,600 Speaker 3: to see the sales conversion rate go up, We're. 235 00:12:14,440 --> 00:12:15,880 Speaker 4: Starting to see the. 236 00:12:15,720 --> 00:12:18,960 Speaker 3: Wholesale costs go up, and we're starting to see listing 237 00:12:19,000 --> 00:12:20,880 Speaker 3: prices go up. 238 00:12:20,960 --> 00:12:22,160 Speaker 4: So one hundred percent. 239 00:12:22,200 --> 00:12:23,760 Speaker 3: You can tell the dealers are saying, you know, we 240 00:12:23,800 --> 00:12:25,280 Speaker 3: got to stack up and make sure that we have 241 00:12:25,360 --> 00:12:27,080 Speaker 3: good supply of new and used. 242 00:12:27,559 --> 00:12:30,360 Speaker 2: So I wonderful'll be back in the situation. When I 243 00:12:30,640 --> 00:12:34,720 Speaker 2: bought my Silverado in twenty twenty two, I went to 244 00:12:34,760 --> 00:12:37,599 Speaker 2: the Chevy dealer to collect the truck when it was 245 00:12:37,640 --> 00:12:40,800 Speaker 2: finally delivered from Mexico, where it was assembled, and they 246 00:12:40,840 --> 00:12:44,960 Speaker 2: had an identical truck on the lot that was used 247 00:12:44,960 --> 00:12:47,720 Speaker 2: with like ten thousand miles for ten thousand dollars more 248 00:12:47,800 --> 00:12:49,920 Speaker 2: than I was paying MSRP. Are we going to start 249 00:12:49,920 --> 00:12:50,640 Speaker 2: seeing that again? 250 00:12:51,880 --> 00:12:53,360 Speaker 4: We might. I mean, I think we're going to see 251 00:12:53,440 --> 00:12:54,480 Speaker 4: a lot of the same. 252 00:12:54,320 --> 00:12:59,000 Speaker 3: Things that we thought about as part for. 253 00:12:58,960 --> 00:13:00,240 Speaker 4: The course during Cold cod. 254 00:13:00,600 --> 00:13:02,319 Speaker 3: The difference is going to be that we're probably going 255 00:13:02,320 --> 00:13:04,800 Speaker 3: to be in a period of high. 256 00:13:04,520 --> 00:13:05,640 Speaker 4: Frenzy, high profit. 257 00:13:06,360 --> 00:13:07,360 Speaker 3: But at the end of the day, we have a 258 00:13:07,440 --> 00:13:10,959 Speaker 3: very different economic situation now for the country as a 259 00:13:10,960 --> 00:13:14,440 Speaker 3: whole than we did in the pandemic, which I think 260 00:13:14,520 --> 00:13:16,719 Speaker 3: is going to slowly but surely towards the end of 261 00:13:16,760 --> 00:13:20,520 Speaker 3: the year tamper demand. We don't have the federal stimulus 262 00:13:20,520 --> 00:13:24,520 Speaker 3: coming into the economy. We know that consumers are not 263 00:13:24,600 --> 00:13:26,600 Speaker 3: as financially stable as they were that and we know 264 00:13:26,720 --> 00:13:29,200 Speaker 3: that that used to be when you know, interest rates 265 00:13:29,200 --> 00:13:31,720 Speaker 3: were at crazy lows and now they're at crazy highs, 266 00:13:32,080 --> 00:13:34,320 Speaker 3: so on and so forth. You know, people aren't moving 267 00:13:34,320 --> 00:13:36,920 Speaker 3: as much, which usually when someone moves it it spurs 268 00:13:36,920 --> 00:13:39,360 Speaker 3: on a purchase of a vehicle. So there's so many 269 00:13:39,360 --> 00:13:41,280 Speaker 3: other things that are happening in the market that lead 270 00:13:41,360 --> 00:13:43,439 Speaker 3: us to believe that while demand might froth quite a 271 00:13:43,440 --> 00:13:45,680 Speaker 3: bit right now, it will likely taper off as we 272 00:13:45,720 --> 00:13:47,920 Speaker 3: get further into the year because of all the other 273 00:13:48,000 --> 00:13:49,360 Speaker 3: extenuating circumstances. 274 00:13:49,880 --> 00:13:52,960 Speaker 1: Are you following it all? This sort of ongoing confusion 275 00:13:53,559 --> 00:13:57,760 Speaker 1: when it comes to vintage vehicles and cars that are 276 00:13:57,760 --> 00:14:01,440 Speaker 1: older than twenty five years, you know, it seemed like 277 00:14:01,440 --> 00:14:03,280 Speaker 1: they were going to get hit and then now there's 278 00:14:03,320 --> 00:14:05,320 Speaker 1: a carve out, but they're still going to get hit 279 00:14:05,360 --> 00:14:08,440 Speaker 1: by the parts tariffs. Do you have any clarity on 280 00:14:08,480 --> 00:14:09,160 Speaker 1: that to share? 281 00:14:09,880 --> 00:14:11,600 Speaker 3: There's a great question. And I listened to you guys 282 00:14:11,600 --> 00:14:13,920 Speaker 3: talking about this the other day, so I love it. Yeah, 283 00:14:14,040 --> 00:14:17,920 Speaker 3: And I had just read yes, yes. So as much 284 00:14:17,960 --> 00:14:20,840 Speaker 3: as I have tried to steep my interest here in 285 00:14:21,920 --> 00:14:24,600 Speaker 3: tariff and myledge grow my knowledge, I have yet to 286 00:14:24,880 --> 00:14:28,120 Speaker 3: officially become a trade lawyer, but I play one on 287 00:14:28,160 --> 00:14:31,520 Speaker 3: TV and I can tell you that it is confusing. 288 00:14:33,280 --> 00:14:34,840 Speaker 3: Low and behold, we're going to have a whole new 289 00:14:34,840 --> 00:14:37,320 Speaker 3: well not news services industry. But let me tell you, 290 00:14:37,440 --> 00:14:42,400 Speaker 3: customs brokers, it's your day. Get out there, go for it, man. 291 00:14:43,240 --> 00:14:45,400 Speaker 3: But I do think there is some confusion because there 292 00:14:45,400 --> 00:14:46,960 Speaker 3: did seem to be an exemption. 293 00:14:46,640 --> 00:14:48,720 Speaker 4: For vehicles that were over twenty five years. 294 00:14:49,000 --> 00:14:52,600 Speaker 3: But then depending on what comes, what specificity there is 295 00:14:52,640 --> 00:14:56,520 Speaker 3: in the annex one, and what actually hits the federal register, 296 00:14:56,760 --> 00:14:58,480 Speaker 3: these are all things we never knew we would know 297 00:14:58,520 --> 00:15:01,400 Speaker 3: anything about. That will tell us a little bit more 298 00:15:01,400 --> 00:15:03,880 Speaker 3: information about which parts and specific will get hit with 299 00:15:03,960 --> 00:15:06,480 Speaker 3: tariffs at what level. So would they get hit by 300 00:15:06,520 --> 00:15:08,920 Speaker 3: the automotive terrafs this is March or twenty sixth if 301 00:15:08,920 --> 00:15:11,080 Speaker 3: they don't appear in that schedule, didn't they get hit 302 00:15:11,120 --> 00:15:13,600 Speaker 3: by the ten percent tariff that was put on all 303 00:15:14,320 --> 00:15:18,240 Speaker 3: countries and eventually bet the reciprocal tariff. It's anyone's guess 304 00:15:18,240 --> 00:15:20,560 Speaker 3: at this point. So this is why you see a 305 00:15:20,560 --> 00:15:23,640 Speaker 3: lot of analysis, you know, paralysis analysis. 306 00:15:23,680 --> 00:15:27,600 Speaker 2: It seems impossible because because Hannah, if you if you 307 00:15:27,720 --> 00:15:31,200 Speaker 2: already don't know the origin of the components of a 308 00:15:31,360 --> 00:15:35,400 Speaker 2: new Cadillac, try figuring out the origin of the components 309 00:15:35,440 --> 00:15:40,160 Speaker 2: of a nineteen ninety seven six thirty five CSI like, right, Well, that's. 310 00:15:40,120 --> 00:15:46,240 Speaker 1: My question is is this deliberately confusing and chaotic or 311 00:15:46,400 --> 00:15:48,760 Speaker 1: is it a question of no one actually knows what 312 00:15:48,800 --> 00:15:54,280 Speaker 1: they're doing? And I mean, is this completely deliberate or 313 00:15:54,400 --> 00:15:57,520 Speaker 1: is this a case of the people in charge making 314 00:15:57,560 --> 00:16:00,280 Speaker 1: the rules are sort of learning as they go and 315 00:16:00,320 --> 00:16:01,920 Speaker 1: figuring out as they go along. 316 00:16:02,480 --> 00:16:05,120 Speaker 3: You know, it's a great question and what I would 317 00:16:05,160 --> 00:16:06,800 Speaker 3: actually say, and I think you guys would agree with this. 318 00:16:07,200 --> 00:16:10,680 Speaker 3: It is the massive uncovering of why we love automotive, 319 00:16:11,440 --> 00:16:16,720 Speaker 3: right but why you know, industry specific information is incredibly 320 00:16:16,760 --> 00:16:19,520 Speaker 3: important when you're thinking about doing blanket moves that might 321 00:16:19,560 --> 00:16:25,800 Speaker 3: impact multiple sectors, and the global automotive industry literally touches 322 00:16:25,920 --> 00:16:29,560 Speaker 3: nearly every sector of the economy. It is incredibly and 323 00:16:29,680 --> 00:16:35,120 Speaker 3: highly complex, and I don't believe it's as deliberate as 324 00:16:35,120 --> 00:16:37,120 Speaker 3: some people might think it is, although there could be 325 00:16:37,120 --> 00:16:38,480 Speaker 3: some deliberate components of it. 326 00:16:38,720 --> 00:16:39,640 Speaker 4: I think it truly is. 327 00:16:39,720 --> 00:16:42,040 Speaker 3: Even people in automotive who've been in it for thirty 328 00:16:42,040 --> 00:16:45,440 Speaker 3: five years are going, huh, actually, where does that come from? 329 00:16:45,520 --> 00:16:47,960 Speaker 3: Or how did that get into our supply chain? So 330 00:16:48,200 --> 00:16:52,400 Speaker 3: I think by its very nature it's incredibly complex, which 331 00:16:52,400 --> 00:16:55,400 Speaker 3: is why, you know, the more individuals that are out 332 00:16:55,440 --> 00:16:57,000 Speaker 3: there that have been doing this for a long time 333 00:16:57,000 --> 00:16:59,880 Speaker 3: and have that deep, deep knowledge of the supply chain 334 00:17:00,240 --> 00:17:02,000 Speaker 3: are going to come in real handy. 335 00:17:01,760 --> 00:17:05,040 Speaker 4: To trying to dig this apart and figure out Wait 336 00:17:05,119 --> 00:17:05,640 Speaker 4: a minute. 337 00:17:05,400 --> 00:17:07,480 Speaker 3: Because you hit you need a trade layer, you need 338 00:17:07,480 --> 00:17:10,160 Speaker 3: a customs broker, you need a supply to it expert. 339 00:17:10,480 --> 00:17:12,159 Speaker 3: You know, you're going to need several people at the 340 00:17:12,240 --> 00:17:16,080 Speaker 3: table to mince through all of the details because you're 341 00:17:16,160 --> 00:17:18,600 Speaker 3: likely to cross over a couple of different areas of 342 00:17:18,640 --> 00:17:22,280 Speaker 3: expertise to make a final declaration of like, aha, yes, 343 00:17:22,440 --> 00:17:28,080 Speaker 3: this part subject to sixteen point five percent effective terrorfreate right. 344 00:17:28,160 --> 00:17:30,040 Speaker 3: You know, I think it's gonna it's going to take 345 00:17:30,040 --> 00:17:31,080 Speaker 3: a lot of people to get there. 346 00:17:31,560 --> 00:17:32,720 Speaker 1: Yeah, okay, good. 347 00:17:32,600 --> 00:17:34,720 Speaker 2: I did I have I know you got to go, 348 00:17:34,920 --> 00:17:38,480 Speaker 2: but I have one last question. You don't just do 349 00:17:38,560 --> 00:17:41,800 Speaker 2: the business end of this. You also love cars. And 350 00:17:41,840 --> 00:17:43,280 Speaker 2: I know last time we talked to you, you were 351 00:17:43,320 --> 00:17:46,400 Speaker 2: on a press junket. So I was going to ask, 352 00:17:46,760 --> 00:17:52,800 Speaker 2: what's your favorite car of the currently assembled in the 353 00:17:52,920 --> 00:17:55,920 Speaker 2: US vehicles, Like, if you had to pick one that's 354 00:17:55,960 --> 00:17:59,720 Speaker 2: not assembled outside of this border, what would you choose? 355 00:18:00,080 --> 00:18:02,639 Speaker 2: And it's not like there's a broad variety to choose from, right, 356 00:18:02,680 --> 00:18:05,480 Speaker 2: because they're mostly trucks. 357 00:18:05,720 --> 00:18:08,880 Speaker 3: Yeah, yeah, exactly fifty percent the chicken tags. That's something 358 00:18:08,920 --> 00:18:11,000 Speaker 3: we should all consider in looking at this right now. 359 00:18:11,560 --> 00:18:13,840 Speaker 3: Oh my goodness, you asked a tough one. Because I've 360 00:18:13,880 --> 00:18:15,800 Speaker 3: been so focused on what's imported. I don't know that 361 00:18:15,800 --> 00:18:17,920 Speaker 3: I've been paying a ton of attention to exactly what's 362 00:18:17,960 --> 00:18:19,840 Speaker 3: actually built in the US. 363 00:18:19,880 --> 00:18:22,520 Speaker 2: Like, I mean, do you like the Rivan? Do you 364 00:18:22,680 --> 00:18:26,800 Speaker 2: like the Lucid? So you were going to ev No, no, no, no, 365 00:18:26,920 --> 00:18:29,800 Speaker 2: I wouldn't choose an EV. I would probably choose an 366 00:18:29,880 --> 00:18:33,159 Speaker 2: F one fifty also, or yeah, or a Tahoe. I 367 00:18:33,240 --> 00:18:35,240 Speaker 2: like the Tahoes and suburbans, you know, I. 368 00:18:35,200 --> 00:18:39,000 Speaker 3: Mean Honda and Toyota both. Yeah, they both have a 369 00:18:39,040 --> 00:18:41,120 Speaker 3: ton of vehicles. I mean eighty percent of Toyotas are 370 00:18:41,440 --> 00:18:42,800 Speaker 3: assembled in the US. 371 00:18:42,840 --> 00:18:43,840 Speaker 4: Same thing with Honda. 372 00:18:43,880 --> 00:18:46,480 Speaker 2: There's Mustangs and Corvettes, right. 373 00:18:46,359 --> 00:18:49,600 Speaker 4: There's Mustangs and corvettes. Yeah, I mean I could list 374 00:18:49,640 --> 00:18:51,680 Speaker 4: you fifty cars that are not assembled in the US 375 00:18:51,760 --> 00:18:53,040 Speaker 4: right now. You put me on the spot. 376 00:18:53,800 --> 00:18:56,240 Speaker 2: Well, the Mustang is the only one of the only vs. 377 00:18:56,680 --> 00:18:58,320 Speaker 2: The vights you can get with a stick can be 378 00:18:58,400 --> 00:19:03,720 Speaker 2: listed on two fingers, right, Mustang GT and Cadillac CT 379 00:19:03,920 --> 00:19:07,280 Speaker 2: five V black wing. Right, and that'd probably my choice. 380 00:19:07,720 --> 00:19:09,720 Speaker 4: Yeah, I'll go with your choice. I'll let you check 381 00:19:09,920 --> 00:19:10,440 Speaker 4: I'll let you. 382 00:19:10,359 --> 00:19:12,679 Speaker 3: Pick it out for me about that, Thanks Aaron, I 383 00:19:12,680 --> 00:19:14,960 Speaker 3: trust your judgment, really appreciate your time. 384 00:19:15,359 --> 00:19:17,959 Speaker 1: Thank you, Aaron. We all know my answer to that. 385 00:19:18,359 --> 00:19:20,159 Speaker 1: There's only one answer, and that's the Corvette. 386 00:19:20,520 --> 00:19:23,719 Speaker 2: You know what, I might agree. I have this internal 387 00:19:23,920 --> 00:19:27,920 Speaker 2: dilemma or this internal debate all the time if I 388 00:19:27,960 --> 00:19:33,000 Speaker 2: were going to choose a sports car or like, would 389 00:19:33,040 --> 00:19:36,040 Speaker 2: I choose a Cadillac CT five V black Wing or 390 00:19:36,080 --> 00:19:38,600 Speaker 2: would I choose a Corvette? And there you could have 391 00:19:38,920 --> 00:19:42,440 Speaker 2: also a ZO six or ZL one. 392 00:19:43,800 --> 00:19:48,959 Speaker 1: I don't know, thanks American specifically American branded HIC. 393 00:19:49,160 --> 00:19:51,199 Speaker 2: I mean, if I had another one hundred and thirty 394 00:19:51,440 --> 00:19:54,640 Speaker 2: forty fifty grand to buy a sweet car, those two 395 00:19:54,720 --> 00:19:58,359 Speaker 2: would be way up there my short list, way up there, 396 00:19:58,640 --> 00:20:00,320 Speaker 2: And I don't know which one I would rather have. 397 00:20:00,440 --> 00:20:02,840 Speaker 2: You know, they're different. For you can't get a stick 398 00:20:02,880 --> 00:20:05,280 Speaker 2: with the Corvette. But do I care that much about 399 00:20:05,280 --> 00:20:06,600 Speaker 2: three pedals? Maybe not? 400 00:20:07,720 --> 00:20:09,600 Speaker 1: Oh, I mean, I guess because the. 401 00:20:09,480 --> 00:20:13,120 Speaker 2: Cadillac is horrible to look at it. It's very ugly, I know. 402 00:20:13,200 --> 00:20:15,320 Speaker 1: But you could fit your kids in the back and. 403 00:20:15,240 --> 00:20:18,320 Speaker 2: It has a supercharger. You know, you can't get a 404 00:20:18,520 --> 00:20:19,040 Speaker 2: new Corvette? 405 00:20:19,040 --> 00:20:21,919 Speaker 1: Was the real question is what is more important to 406 00:20:21,920 --> 00:20:24,600 Speaker 1: you the engine or the transmission setup. 407 00:20:25,680 --> 00:20:28,320 Speaker 2: It's a yeah, this is we can have a whole 408 00:20:29,480 --> 00:20:33,160 Speaker 2: show on the Corvette versus the Cadillac Cet. 409 00:20:33,640 --> 00:20:36,080 Speaker 1: Everyone to email us with what you think is more important. 410 00:20:36,119 --> 00:20:38,440 Speaker 2: I think, right, yeah, that would be a great email. 411 00:20:38,680 --> 00:20:42,520 Speaker 2: Our email is hot pursuit at Bloomberg dot net. Isn't 412 00:20:42,520 --> 00:20:42,800 Speaker 2: that right? 413 00:20:43,760 --> 00:20:46,160 Speaker 1: Yeah, hot pursuit at Bloomberg dot net. I honestly would 414 00:20:46,200 --> 00:20:49,560 Speaker 1: like to hear what is more important to the born 415 00:20:49,680 --> 00:20:52,159 Speaker 1: and bred automotive file. 416 00:20:52,720 --> 00:20:55,320 Speaker 2: I wonder who else has this internal debate? Probably a 417 00:20:55,359 --> 00:20:58,520 Speaker 2: lot of people, because those are two kind of halo vehicles, 418 00:20:58,600 --> 00:21:03,920 Speaker 2: right right. One of them is looks really cool and 419 00:21:04,600 --> 00:21:09,879 Speaker 2: has an amazing and complex interior, maybe not the best 420 00:21:09,920 --> 00:21:15,080 Speaker 2: sort of reputation. The other one looks awful but is 421 00:21:15,200 --> 00:21:19,000 Speaker 2: just mind blowing in terms of the powertrain, has a 422 00:21:19,040 --> 00:21:23,879 Speaker 2: stick shift option and a very elegant, I think interior. 423 00:21:24,480 --> 00:21:26,080 Speaker 1: You know, I think about this a lot when it 424 00:21:26,080 --> 00:21:28,680 Speaker 1: comes to houses in a way, like would you rather 425 00:21:28,720 --> 00:21:31,119 Speaker 1: live in a house that looks very nondescript on the 426 00:21:31,160 --> 00:21:34,560 Speaker 1: outside but it's really cool on the inside, or something 427 00:21:34,560 --> 00:21:36,919 Speaker 1: that looks really beautiful on the outside. But it's not 428 00:21:37,119 --> 00:21:39,360 Speaker 1: especially charming on the inside. 429 00:21:39,400 --> 00:21:42,720 Speaker 2: Definitely the former, Definitely the former. Yeah, you know, when 430 00:21:42,720 --> 00:21:46,399 Speaker 2: I started when I started doing when I started going 431 00:21:46,400 --> 00:21:49,400 Speaker 2: a lot to southern Spain, and because my wife is Spanish, 432 00:21:49,440 --> 00:21:53,280 Speaker 2: I do that now a lot. I noticed there's this style, 433 00:21:53,560 --> 00:21:58,040 Speaker 2: especially like in Sevilla Cordoba, Granada, and I think it's 434 00:21:58,080 --> 00:22:00,800 Speaker 2: from the Moors when they, you know, ruled they ruled 435 00:22:00,800 --> 00:22:04,520 Speaker 2: Spain for hundreds of years, and they have this thing 436 00:22:04,560 --> 00:22:07,200 Speaker 2: where on the outside they don't want to show their wealth, 437 00:22:07,480 --> 00:22:11,040 Speaker 2: so it just looks like, you know, a stucco building, 438 00:22:11,119 --> 00:22:13,880 Speaker 2: a wall, and then you go in and these gardens 439 00:22:13,920 --> 00:22:16,520 Speaker 2: are beautiful and the interiors are amazing and there's like 440 00:22:16,680 --> 00:22:20,040 Speaker 2: water fountains, and yes, I would rather have that for sure. 441 00:22:20,440 --> 00:22:22,600 Speaker 1: Yeah, I'm with you on that. I'm really with you 442 00:22:22,640 --> 00:22:25,919 Speaker 1: on that, because you're when you're inside, that's your space. 443 00:22:25,920 --> 00:22:26,720 Speaker 1: You're inhabiting that. 444 00:22:26,960 --> 00:22:30,600 Speaker 2: I mean, yeah, I need to make a quick correction, 445 00:22:31,240 --> 00:22:34,760 Speaker 2: speaking of email, before we get flooded with I said 446 00:22:34,880 --> 00:22:38,719 Speaker 2: nineteen ninety seven six point thirty five CSI and the 447 00:22:38,760 --> 00:22:41,560 Speaker 2: E twenty four six series. They stopped making it in 448 00:22:41,640 --> 00:22:42,680 Speaker 2: nineteen eighty nine. 449 00:22:42,760 --> 00:22:47,040 Speaker 1: So okay, if anyone would have called you out on that. 450 00:22:48,119 --> 00:22:50,080 Speaker 1: I would have. I don't know the difference. I would 451 00:22:50,080 --> 00:22:51,080 Speaker 1: have been very surprised. 452 00:22:51,320 --> 00:22:57,320 Speaker 2: I've been talking with some car blogger bros. A lot lately. Yeah, 453 00:22:57,359 --> 00:23:02,040 Speaker 2: this is one of those things that they in on instantaneously. 454 00:23:02,359 --> 00:23:06,000 Speaker 1: You know, I will never Honestly, those guys are the 455 00:23:06,000 --> 00:23:09,320 Speaker 1: best fact checkers because you get I mean, you get 456 00:23:09,440 --> 00:23:11,879 Speaker 1: nothing past them. I will. I will never be able 457 00:23:11,920 --> 00:23:15,919 Speaker 1: to get anything past that type of reader, which is 458 00:23:15,920 --> 00:23:17,199 Speaker 1: a good thing, you know. 459 00:23:17,880 --> 00:23:21,480 Speaker 2: Yeah, for sure, if I ever had written nineteen ninety 460 00:23:21,520 --> 00:23:25,440 Speaker 2: seven six thirty five CSI on opposite lock, I would 461 00:23:25,440 --> 00:23:27,040 Speaker 2: have been lambastard, you. 462 00:23:27,000 --> 00:23:31,440 Speaker 1: Know, as a fool for such a careless error. 463 00:23:31,880 --> 00:23:34,440 Speaker 2: What a great car though the twenty four to six 464 00:23:34,560 --> 00:23:36,119 Speaker 2: series No. 465 00:23:36,600 --> 00:23:40,840 Speaker 1: I was with Cadillac this week for their Celestic. 466 00:23:40,920 --> 00:23:42,160 Speaker 2: Ah cool, all right, so. 467 00:23:43,160 --> 00:23:45,320 Speaker 1: You should talk about that because Cadillac is on the 468 00:23:45,320 --> 00:23:46,160 Speaker 1: brain this week. 469 00:23:46,440 --> 00:23:51,120 Speaker 2: Let's do it. And you also have driven the Escalade IQ. 470 00:23:52,320 --> 00:23:55,480 Speaker 1: Yes, and that review is going live on Monday. It'll 471 00:23:55,480 --> 00:23:58,440 Speaker 1: be in Business Week magazine and the print issue and 472 00:23:58,480 --> 00:24:02,680 Speaker 1: it will be online on Monday after this episode goes live. 473 00:24:02,800 --> 00:24:05,240 Speaker 1: So yeah, we should talk Cadillac and I drove the 474 00:24:05,280 --> 00:24:08,720 Speaker 1: Celestic yesterday all day all around lap up in the 475 00:24:08,760 --> 00:24:11,879 Speaker 1: mountains in Hollywood, in downtown. 476 00:24:12,000 --> 00:24:14,760 Speaker 2: So wait, is this the like three hundred thousand dollars. 477 00:24:15,680 --> 00:24:18,600 Speaker 2: What's the story with the Celestic because it has got 478 00:24:18,680 --> 00:24:20,200 Speaker 2: a polarizing design. 479 00:24:20,119 --> 00:24:23,239 Speaker 1: Which I applied polarizing and I might have I might 480 00:24:23,280 --> 00:24:26,879 Speaker 1: have figured it out. So this is the three hundred 481 00:24:26,920 --> 00:24:32,720 Speaker 1: and sixty thousand dollars all electric vehicle that it's a 482 00:24:32,800 --> 00:24:38,360 Speaker 1: two plus two car. The wheelbase is as long as 483 00:24:38,359 --> 00:24:43,400 Speaker 1: an escalade wheelbase, and it is, but it is as 484 00:24:43,520 --> 00:24:46,320 Speaker 1: tall as the CT five, so it's the same height 485 00:24:46,359 --> 00:24:49,080 Speaker 1: as a sedan. But it's wheelbase is as long as 486 00:24:49,080 --> 00:24:55,679 Speaker 1: an escalade. It has a hatchback rear and Cadillac is 487 00:24:55,720 --> 00:25:00,439 Speaker 1: not marketing this as a wagon, but I think with 488 00:25:00,720 --> 00:25:05,640 Speaker 1: the rear end, the rear end is problematic. It's difficult 489 00:25:06,000 --> 00:25:11,320 Speaker 1: to digest. And I really think their launch color of 490 00:25:11,520 --> 00:25:15,200 Speaker 1: bright orange, like a McLaren style orange, has really really 491 00:25:15,320 --> 00:25:18,560 Speaker 1: hurt that car because it's not flattering to the car 492 00:25:18,680 --> 00:25:19,000 Speaker 1: at all. 493 00:25:19,080 --> 00:25:20,040 Speaker 2: Yeah, it doesn't look good enough. 494 00:25:20,800 --> 00:25:23,359 Speaker 1: I did have the opportunity to see the car in 495 00:25:23,480 --> 00:25:27,720 Speaker 1: multiple different colors this week, and I also started sort 496 00:25:27,720 --> 00:25:31,920 Speaker 1: of framing the car as a wagon and that helps 497 00:25:32,640 --> 00:25:38,280 Speaker 1: me to understand the car better. You know, that car 498 00:25:38,280 --> 00:25:41,480 Speaker 1: in like sort of a smoky brown metallic is actually 499 00:25:41,560 --> 00:25:45,679 Speaker 1: rather beautiful, and I started imagining it sort of like 500 00:25:45,960 --> 00:25:50,760 Speaker 1: the Lamborghini Espata from the seventies, or a citron An 501 00:25:50,800 --> 00:25:55,280 Speaker 1: sm or even a Portion nine twenty eight. And when 502 00:25:55,320 --> 00:25:59,200 Speaker 1: you start talking about it in those terms, I can 503 00:25:59,359 --> 00:26:01,520 Speaker 1: kind of see it. I can see it. And I 504 00:26:01,520 --> 00:26:06,080 Speaker 1: don't think any of those cars was particularly critically or 505 00:26:06,119 --> 00:26:10,639 Speaker 1: popularly acclaimed when they debuted, but of course now as 506 00:26:10,760 --> 00:26:15,919 Speaker 1: vintage models, we really love them. So so yeah, Cadillac 507 00:26:16,040 --> 00:26:20,400 Speaker 1: is swinging for the fences, as it were, with this one. 508 00:26:20,680 --> 00:26:24,280 Speaker 1: They have been working on this for really for fifteen years, 509 00:26:24,560 --> 00:26:27,920 Speaker 1: with a lot of concepts, like if you remember the Eskala, 510 00:26:28,000 --> 00:26:29,879 Speaker 1: the Cadillac I think it was this, but. 511 00:26:29,960 --> 00:26:32,159 Speaker 2: Not always as an electric, right, because that's where you 512 00:26:32,240 --> 00:26:34,200 Speaker 2: do when you say hybrid. 513 00:26:34,680 --> 00:26:38,679 Speaker 1: Yes, so the last five years they committed, you know, 514 00:26:38,720 --> 00:26:41,680 Speaker 1: they committed to making this an electric vehicle five years 515 00:26:41,680 --> 00:26:43,800 Speaker 1: ago when it looked like everyone was going to be 516 00:26:43,880 --> 00:26:47,000 Speaker 1: electric by twenty twenty five. Obviously that hasn't happened. And 517 00:26:47,080 --> 00:26:52,199 Speaker 1: I did ask multiple of the engineers yesterday, could you 518 00:26:52,280 --> 00:26:55,439 Speaker 1: have pivoted two years ago, when you guys, when everyone 519 00:26:55,520 --> 00:26:58,639 Speaker 1: kind of realized hybrids are important and they might be 520 00:26:58,680 --> 00:27:00,760 Speaker 1: here to stay for quite a while, you have pivoted 521 00:27:00,760 --> 00:27:03,960 Speaker 1: to hybrid and they all said, yes, yes, but we 522 00:27:04,080 --> 00:27:06,399 Speaker 1: wanted to stick with the plan and stay the course 523 00:27:06,400 --> 00:27:11,240 Speaker 1: and you know, make a very audacious move. So this 524 00:27:11,280 --> 00:27:14,040 Speaker 1: is their audacious move. Matt, tell me your thoughts. I 525 00:27:14,080 --> 00:27:16,919 Speaker 1: can see you looking, I can see you sort of 526 00:27:17,240 --> 00:27:19,720 Speaker 1: studying this car. I'm dying to know what you think. 527 00:27:19,880 --> 00:27:23,040 Speaker 2: So I'm not a fan of French cars, and I 528 00:27:23,080 --> 00:27:27,960 Speaker 2: think the comparison to Citoya is pretty spot on. Yeah, 529 00:27:28,000 --> 00:27:30,639 Speaker 2: for sure it. I like it much better when I 530 00:27:30,680 --> 00:27:33,000 Speaker 2: think of a nine to twenty eight. So I think 531 00:27:33,040 --> 00:27:36,760 Speaker 2: that's a really interesting way to frame it. I do 532 00:27:36,960 --> 00:27:41,680 Speaker 2: applaud any car maker that is willing to take such 533 00:27:41,680 --> 00:27:44,440 Speaker 2: a bold step, and it doesn't matter if I like 534 00:27:44,480 --> 00:27:48,080 Speaker 2: it or not. For example, I think the Tesla cyber 535 00:27:48,119 --> 00:27:51,560 Speaker 2: truck is horrendous, but I think it's so cool that 536 00:27:51,640 --> 00:27:55,200 Speaker 2: they actually made that. That was before you know, Elon 537 00:27:55,960 --> 00:28:02,160 Speaker 2: lost his mind. But uh, but for me, like three 538 00:28:02,240 --> 00:28:04,520 Speaker 2: hundred and sixty thousand dollars, When you say that and 539 00:28:04,560 --> 00:28:08,879 Speaker 2: then you follow with all electric I'm like tuning out 540 00:28:09,080 --> 00:28:14,120 Speaker 2: because I don't care anymore. You know, you were talking 541 00:28:14,200 --> 00:28:17,520 Speaker 2: with Aaron about retailers that go away from technology, right 542 00:28:17,840 --> 00:28:20,760 Speaker 2: or or your your take. I like on luxury, which 543 00:28:20,800 --> 00:28:24,480 Speaker 2: is that things have to be real wood, leather, and 544 00:28:25,040 --> 00:28:28,560 Speaker 2: I need to smell, you know, the gas. Like I 545 00:28:28,600 --> 00:28:32,480 Speaker 2: know that an electric powertrain is also real, But there's 546 00:28:32,480 --> 00:28:36,439 Speaker 2: something to me about the mechanical moving parts of an 547 00:28:36,480 --> 00:28:40,200 Speaker 2: internal combustion engine and the way it operates, probably because 548 00:28:40,200 --> 00:28:42,120 Speaker 2: of my you know, my age and my history, but 549 00:28:42,720 --> 00:28:46,800 Speaker 2: a lot of us have that. So yeah, I can't. 550 00:28:47,080 --> 00:28:50,600 Speaker 2: I can't think about luxury and electric in the same breath. 551 00:28:50,680 --> 00:28:52,800 Speaker 2: I could be wrong. I've never driven like the Rolls 552 00:28:52,880 --> 00:28:56,120 Speaker 2: roy Specter and you have so, and I understand why 553 00:28:56,160 --> 00:28:59,959 Speaker 2: that would be perfect for that magic carpet ride. Like effort, 554 00:29:00,120 --> 00:29:05,200 Speaker 2: this motivation totally, and so my whole thinking on this 555 00:29:05,240 --> 00:29:08,719 Speaker 2: could be changed when I drive, when I drive one 556 00:29:08,760 --> 00:29:10,120 Speaker 2: of these things, but I haven't yet. 557 00:29:10,160 --> 00:29:13,080 Speaker 1: So I bet you, I bet you will have that opportunity. 558 00:29:13,120 --> 00:29:15,600 Speaker 1: I think Cadillac has had that car out and about 559 00:29:15,640 --> 00:29:17,240 Speaker 1: and they're going to have it more out now. I 560 00:29:18,240 --> 00:29:21,920 Speaker 1: totally agree. You know, Cadillac is going to make twenty 561 00:29:21,960 --> 00:29:24,680 Speaker 1: five of these in the first year. They've told me 562 00:29:24,840 --> 00:29:28,600 Speaker 1: they've sold twenty two of that twenty five, so they're 563 00:29:28,640 --> 00:29:30,840 Speaker 1: you know, they're not mass producing them. I'm sure they're 564 00:29:31,280 --> 00:29:36,600 Speaker 1: This is a lost leader, and it's about trying to 565 00:29:36,640 --> 00:29:41,000 Speaker 1: recapture some of what Cadillac used to mean. And we 566 00:29:41,120 --> 00:29:45,560 Speaker 1: did talk a lot about how to tap into I mean, 567 00:29:45,560 --> 00:29:47,680 Speaker 1: Cadillac used to be the standard of the world. As 568 00:29:47,720 --> 00:29:51,080 Speaker 1: their tagline was, it was this the world's standard for 569 00:29:51,160 --> 00:29:55,720 Speaker 1: luxury at one time. And I do think it's very 570 00:29:55,760 --> 00:30:00,440 Speaker 1: fascinating that now we're being forced to consider what does 571 00:30:00,440 --> 00:30:05,280 Speaker 1: American luxury mean when when we're thinking about tariffs affecting 572 00:30:05,400 --> 00:30:07,640 Speaker 1: a lot of our other wonderful luxury atoms that are 573 00:30:07,680 --> 00:30:13,760 Speaker 1: being imported. To your point about the electric vehicle, I agree, 574 00:30:14,040 --> 00:30:17,400 Speaker 1: you know, it's I don't think it's wrong that Rolls 575 00:30:17,440 --> 00:30:21,480 Speaker 1: Royce made an electric powertrain for the Specter that does 576 00:30:21,800 --> 00:30:24,600 Speaker 1: go at. Rolls Royce had already talked about making electric 577 00:30:24,720 --> 00:30:27,160 Speaker 1: vehicles one hundred years ago, so that seems very in 578 00:30:27,200 --> 00:30:32,560 Speaker 1: a way authentic Cadillac. It's a little bit different, I 579 00:30:32,600 --> 00:30:36,400 Speaker 1: can tell you. I'm I'm undecided. I know it's a 580 00:30:36,440 --> 00:30:38,760 Speaker 1: really bad time to be selling a really expensive EV 581 00:30:39,120 --> 00:30:43,240 Speaker 1: nobody wants them. I don't necessarily think it was wrong 582 00:30:43,280 --> 00:30:45,360 Speaker 1: they did it. I can't talk more about it because 583 00:30:45,360 --> 00:30:47,200 Speaker 1: I'm under a bargo, but I. 584 00:30:47,160 --> 00:30:49,800 Speaker 2: Don't I'm sure. I'm sure that it drives amazingly well, 585 00:30:49,840 --> 00:30:52,080 Speaker 2: and I have driven, by the way. I was talking 586 00:30:52,120 --> 00:30:58,160 Speaker 2: to some listeners recently who who reiterated the idea that 587 00:30:58,200 --> 00:31:02,640 Speaker 2: I'm antiev which isn't true. I've driven electric vehicles that 588 00:31:02,720 --> 00:31:07,760 Speaker 2: I found to be rewarding and luxurious. I really enjoy 589 00:31:08,480 --> 00:31:12,120 Speaker 2: I really enjoy the Audi Etron, for example. I really 590 00:31:12,240 --> 00:31:17,840 Speaker 2: enjoy the Mercedes EQS and it's super luxurious, right, and 591 00:31:17,880 --> 00:31:20,640 Speaker 2: I think the electric power train fits. I love the BMW, 592 00:31:21,160 --> 00:31:24,280 Speaker 2: the electric BMW seven series, the I seven. That's a 593 00:31:24,480 --> 00:31:27,080 Speaker 2: very luxurious car, and it's very expensive, and I think 594 00:31:27,120 --> 00:31:32,520 Speaker 2: it's probably to some extent worth it. But I and 595 00:31:32,560 --> 00:31:35,480 Speaker 2: I'm and I'm sure that the Cadillac Escalade IQ is 596 00:31:35,520 --> 00:31:37,880 Speaker 2: going to be my favorite electric vehicle of all time, 597 00:31:37,920 --> 00:31:40,840 Speaker 2: because you know, I love the pickup trucks, the electric 598 00:31:40,840 --> 00:31:43,760 Speaker 2: pickup trucks like the Sierra EV, and I love the 599 00:31:43,880 --> 00:31:47,560 Speaker 2: GMC Hummer. I feel like I feel like Cadillac IQ 600 00:31:47,800 --> 00:31:51,600 Speaker 2: is the perfect vehicle for that because it's not as 601 00:31:51,920 --> 00:31:54,440 Speaker 2: sort of doesn't have the silly image as much of 602 00:31:54,600 --> 00:31:57,520 Speaker 2: as the Hummer does. And it doesn't I won't feel 603 00:31:57,520 --> 00:32:01,240 Speaker 2: like I'm overpaying, which I would with like any Tron 604 00:32:01,440 --> 00:32:05,120 Speaker 2: or else. Yeah, you know, two hundred kilot hour battery 605 00:32:05,120 --> 00:32:08,920 Speaker 2: does a lot to win my money, but I don't 606 00:32:08,960 --> 00:32:12,920 Speaker 2: know for me. The I mean, if it's really luxury, 607 00:32:13,000 --> 00:32:16,160 Speaker 2: like four hundred thousand dollars, then you. 608 00:32:16,200 --> 00:32:19,560 Speaker 1: Know, a big, a big selling point to this vehicle. 609 00:32:19,640 --> 00:32:22,960 Speaker 1: And really what they're leveraging is the fact that each 610 00:32:23,040 --> 00:32:28,200 Speaker 1: one will be made tailored to the customer specifications. There's 611 00:32:28,280 --> 00:32:33,280 Speaker 1: no standard entry level Celestic. Each one is a made 612 00:32:33,280 --> 00:32:37,320 Speaker 1: to order thing that you you will you know, pick 613 00:32:37,400 --> 00:32:41,280 Speaker 1: the colors. It's not it's not extensive bespoken, but it's 614 00:32:41,360 --> 00:32:44,280 Speaker 1: it's pretty good, you know. So if you want, if 615 00:32:44,320 --> 00:32:47,080 Speaker 1: you already owned a Rolls Royce and a Bentley and 616 00:32:47,120 --> 00:32:49,920 Speaker 1: an Aston Martin and you thought, oh, it'll be really 617 00:32:49,960 --> 00:32:53,880 Speaker 1: fun to have an American vehicle that I can have, 618 00:32:54,040 --> 00:32:55,959 Speaker 1: you can know, I can tell a story with the 619 00:32:56,000 --> 00:32:59,280 Speaker 1: colors and the trims and all of that. You know, 620 00:32:59,800 --> 00:33:03,480 Speaker 1: it's it's a bit of a high price point vehicle, 621 00:33:04,120 --> 00:33:06,360 Speaker 1: but yeah, I mean they don't have to sell that 622 00:33:06,400 --> 00:33:09,880 Speaker 1: many of them. I had dinner with Michael Simcoe, who's 623 00:33:09,960 --> 00:33:16,760 Speaker 1: the head designer, the other night, and he still believes 624 00:33:16,840 --> 00:33:22,880 Speaker 1: that electric vehicles are the future, even though nobody wants 625 00:33:22,920 --> 00:33:23,440 Speaker 1: to buy them. 626 00:33:23,520 --> 00:33:24,800 Speaker 2: Now, I'm sure he's not wrong. 627 00:33:25,920 --> 00:33:29,560 Speaker 1: He really doubled down and said, hey, eventually, this is 628 00:33:29,600 --> 00:33:33,360 Speaker 1: where we're going, no question about it. So we're staying 629 00:33:33,400 --> 00:33:33,800 Speaker 1: the course. 630 00:33:34,520 --> 00:33:37,239 Speaker 2: It's for sure. It's true as a utility, you know, 631 00:33:38,040 --> 00:33:42,840 Speaker 2: as a as an appliance, it makes total sense. But 632 00:33:42,880 --> 00:33:46,760 Speaker 2: that's not what this is supposed to be. Right. In 633 00:33:46,840 --> 00:33:48,240 Speaker 2: any case, I think a lot of it has to 634 00:33:48,240 --> 00:34:00,800 Speaker 2: do with my own biases. I'm still confers founded by 635 00:34:01,920 --> 00:34:04,400 Speaker 2: the effect these tariffs are going to have on the 636 00:34:04,520 --> 00:34:11,799 Speaker 2: ultimate driving machine, on the nine to eleven on Ducati motorcycles, Like, 637 00:34:11,840 --> 00:34:14,799 Speaker 2: what's going to happen? I just I look at this. 638 00:34:14,920 --> 00:34:19,160 Speaker 2: When I saw this, Monroney really really drove it home 639 00:34:19,200 --> 00:34:22,240 Speaker 2: for me and for those who don't know. Car makers 640 00:34:22,280 --> 00:34:25,840 Speaker 2: put out these labels that are I think regulated by 641 00:34:26,239 --> 00:34:30,120 Speaker 2: by NITZA, and they have to include certain pieces of 642 00:34:30,120 --> 00:34:36,000 Speaker 2: information like vehicle content. So again the M two it 643 00:34:36,080 --> 00:34:40,719 Speaker 2: says US Canadian parts content six percent. Major source of 644 00:34:40,719 --> 00:34:44,400 Speaker 2: foreign parts Germany twenty seven percent, Mexico fifteen percent, Final 645 00:34:44,480 --> 00:34:49,560 Speaker 2: vehicle assembly San Luis, Potosi, Mexico Engine, Austria Transmission, Germany. 646 00:34:49,680 --> 00:34:51,880 Speaker 2: This car is not getting sold in the US without 647 00:34:51,960 --> 00:34:57,759 Speaker 2: massive tariffs. And I think, you know, BMW obviously produces 648 00:34:58,280 --> 00:35:01,120 Speaker 2: so much here, and I think I think BMW is 649 00:35:01,120 --> 00:35:04,680 Speaker 2: one of the biggest exporters in America. They export double 650 00:35:04,680 --> 00:35:07,719 Speaker 2: digit billions of dollars for their products. But those are 651 00:35:07,760 --> 00:35:11,239 Speaker 2: all X series, so that it's X three x five 652 00:35:11,880 --> 00:35:16,960 Speaker 2: x seven, you know, the M two, or that any 653 00:35:17,000 --> 00:35:20,800 Speaker 2: two series three series, which ironically is what they started 654 00:35:20,800 --> 00:35:22,879 Speaker 2: producing here in the US and the seventies. But none 655 00:35:22,880 --> 00:35:26,520 Speaker 2: of that's made here. So what are they gonna do? 656 00:35:26,600 --> 00:35:29,040 Speaker 2: And I think of my beloved Ducoatti motorcycles, you know, 657 00:35:29,080 --> 00:35:32,560 Speaker 2: I mean, they're already pretty pricey. I can put together 658 00:35:32,560 --> 00:35:36,479 Speaker 2: a multi strata on the configurator and get well into 659 00:35:36,520 --> 00:35:40,239 Speaker 2: thirty thousand dollars. And if and if it's gonna be 660 00:35:40,239 --> 00:35:44,839 Speaker 2: tariffed at twenty five percent, which I'm not positive about, 661 00:35:44,840 --> 00:35:47,960 Speaker 2: I don't know how motorcycles will be handled. But it's, 662 00:35:48,360 --> 00:35:51,640 Speaker 2: you know, all of a sudden, it's it's gonna cost 663 00:35:51,880 --> 00:35:53,680 Speaker 2: closer to forty right. 664 00:35:53,560 --> 00:36:00,160 Speaker 1: So yeah, I don't it. Do you think that now? 665 00:36:00,280 --> 00:36:03,040 Speaker 1: I mean, it would seem natural that now a car 666 00:36:03,160 --> 00:36:07,240 Speaker 1: like a BMW would be even more of a status symbol. 667 00:36:07,760 --> 00:36:10,440 Speaker 1: I mean it, five years from now, if these tariffs 668 00:36:10,440 --> 00:36:14,200 Speaker 1: stick and you know, everything continues down this path, five 669 00:36:14,280 --> 00:36:18,080 Speaker 1: or ten years from now, hypothetically those cars will be 670 00:36:18,200 --> 00:36:22,480 Speaker 1: considered extremely like signifiers of status. 671 00:36:22,719 --> 00:36:26,719 Speaker 2: Yeah, but like the point of the three series is 672 00:36:26,840 --> 00:36:30,600 Speaker 2: for uh, you know, I know someone who's just made 673 00:36:30,600 --> 00:36:33,680 Speaker 2: it to middle management, or you know, a young person 674 00:36:33,680 --> 00:36:36,000 Speaker 2: who's just started on Wall Street, or or someone who 675 00:36:36,040 --> 00:36:40,279 Speaker 2: saved money and cares about driving, like I imagine that BMW 676 00:36:40,400 --> 00:36:42,880 Speaker 2: if this kind of thing, if this tariff sticks, I 677 00:36:42,880 --> 00:36:47,919 Speaker 2: imagine they'll have to assemble them at Spartanberg again. And 678 00:36:49,520 --> 00:36:53,400 Speaker 2: for a company like I don't know, Ducati is Italian 679 00:36:54,160 --> 00:36:57,160 Speaker 2: is in its DNA right, so they'll they'll never be 680 00:36:57,160 --> 00:37:01,360 Speaker 2: able to make a Panagali here, but I imagine they 681 00:37:01,440 --> 00:37:05,160 Speaker 2: might at least consider, you know, for the dirt bikes 682 00:37:05,160 --> 00:37:08,600 Speaker 2: they're making off road vehicles now, to assemble those somewhere 683 00:37:08,640 --> 00:37:09,280 Speaker 2: in the US. 684 00:37:09,680 --> 00:37:12,120 Speaker 1: You know, are you getting a sense just with the 685 00:37:12,120 --> 00:37:16,120 Speaker 1: people that you're talking about that some of the people 686 00:37:16,239 --> 00:37:19,400 Speaker 1: who may have voted for Trump because they thought that 687 00:37:19,880 --> 00:37:23,920 Speaker 1: it would help their bank accounts are now extremely frustrated 688 00:37:23,920 --> 00:37:27,520 Speaker 1: and disappointed. You know, besides anyone in the headlines, just 689 00:37:27,719 --> 00:37:31,680 Speaker 1: normal people that they kind of thought, well, maybe I'll 690 00:37:31,719 --> 00:37:33,360 Speaker 1: vote for him because it's going to do this and 691 00:37:33,400 --> 00:37:36,160 Speaker 1: this and this for my portfolio or my business. 692 00:37:36,200 --> 00:37:41,520 Speaker 2: But now it's like, especially the ladder, especially the ladder, 693 00:37:42,440 --> 00:37:46,359 Speaker 2: I hear from so many people. We get a ton 694 00:37:46,440 --> 00:37:49,719 Speaker 2: of small business owners writing in when I do my 695 00:37:49,760 --> 00:37:53,640 Speaker 2: TV show every morning, saying there's no way for me 696 00:37:53,719 --> 00:37:56,239 Speaker 2: to move my supply chain around. Basically, you know, I'm 697 00:37:56,239 --> 00:37:59,919 Speaker 2: not even for Apple, it'll be impossible. But for these 698 00:38:00,040 --> 00:38:02,520 Speaker 2: big companies, they can at least pretend to move the 699 00:38:02,600 --> 00:38:06,680 Speaker 2: supply chain or make you know, multi billion dollar commitments 700 00:38:06,680 --> 00:38:09,520 Speaker 2: to the Trump administration that will last as long as 701 00:38:09,560 --> 00:38:11,759 Speaker 2: he does in office, and then you know, keep making 702 00:38:11,760 --> 00:38:14,440 Speaker 2: everything in China. But these smaller businesses, they can't do 703 00:38:14,480 --> 00:38:17,759 Speaker 2: those things. So I got an email this week from 704 00:38:17,840 --> 00:38:21,840 Speaker 2: someone who makes light fixtures in the Southwest. She designs 705 00:38:21,880 --> 00:38:25,120 Speaker 2: them herself. She has a brick and mortar store front. 706 00:38:26,040 --> 00:38:30,120 Speaker 2: You know, she employs Americans, but you know, when they're made, 707 00:38:30,200 --> 00:38:34,400 Speaker 2: they're put together, they're assembled in Asia. I got a 708 00:38:34,440 --> 00:38:39,239 Speaker 2: message from a guy who runs a chocolate confectioner in 709 00:38:39,280 --> 00:38:43,560 Speaker 2: New Jersey and they, you know, they make the product 710 00:38:43,840 --> 00:38:48,640 Speaker 2: in New Jersey, but the ingredients come from Canada and Mexico, 711 00:38:48,840 --> 00:38:52,800 Speaker 2: so they can't get around those twenty five percent tariffs. 712 00:38:52,840 --> 00:38:57,920 Speaker 2: And you know, these are people who voted for Donald 713 00:38:57,920 --> 00:39:01,840 Speaker 2: Trump because they agree read that maybe cars should be 714 00:39:01,840 --> 00:39:03,759 Speaker 2: built in the US, but didn't expect it to hit 715 00:39:03,880 --> 00:39:09,000 Speaker 2: their own business's bottom lines. And now they can't hire employees, 716 00:39:09,040 --> 00:39:11,160 Speaker 2: maybe they have to let some go, they can't reinvest. 717 00:39:12,000 --> 00:39:14,080 Speaker 2: But for the car makers, it's just an absolute nightmare. 718 00:39:14,120 --> 00:39:15,920 Speaker 2: I mean, if you're GM or Ford, I guess you 719 00:39:15,920 --> 00:39:21,720 Speaker 2: can move some production, but you're not going to build 720 00:39:21,719 --> 00:39:25,120 Speaker 2: a new plant that takes like minimum three or four years, 721 00:39:25,160 --> 00:39:28,640 Speaker 2: probably five to seven. And by the time you have 722 00:39:28,800 --> 00:39:32,480 Speaker 2: done that, someone completely different as an office, I mean 723 00:39:32,560 --> 00:39:37,120 Speaker 2: needs stability and long term to do long term planning completely. 724 00:39:37,200 --> 00:39:39,800 Speaker 1: You know, talking with the folks at Cadillac again this week, 725 00:39:40,040 --> 00:39:44,279 Speaker 1: their big thing is we just want a target that 726 00:39:44,320 --> 00:39:49,160 Speaker 1: doesn't move whatever it is. We just need something that 727 00:39:49,320 --> 00:39:52,520 Speaker 1: isn't going to change that we're worried about being kicked 728 00:39:52,560 --> 00:39:54,920 Speaker 1: down the road a bit or whatever, because then we 729 00:39:54,960 --> 00:39:58,200 Speaker 1: can plan for it. But at the moment, it's impossible 730 00:39:58,239 --> 00:40:01,200 Speaker 1: to make any plans because everything is so volatile. So 731 00:40:01,320 --> 00:40:06,560 Speaker 1: Cadillac is you know, even with regulations, emission standards all that. 732 00:40:07,040 --> 00:40:10,000 Speaker 1: I think if they know the target, they will do 733 00:40:10,040 --> 00:40:12,160 Speaker 1: their best to hit it. They'll make it work. They 734 00:40:12,239 --> 00:40:15,319 Speaker 1: just need to know that it's going to remain stationary. 735 00:40:16,560 --> 00:40:18,600 Speaker 2: Yeah, I think they're probably not going to get a 736 00:40:18,600 --> 00:40:21,920 Speaker 2: lot of stability in this with this administration, and I'm 737 00:40:21,960 --> 00:40:24,680 Speaker 2: not that's not a value judgment. I don't think that 738 00:40:24,680 --> 00:40:27,239 Speaker 2: that's what Trump administration is aiming for. Stability is not 739 00:40:27,280 --> 00:40:30,920 Speaker 2: the name of the game for them. I also think, 740 00:40:31,120 --> 00:40:34,200 Speaker 2: like I appreciate products made in the US. I guess 741 00:40:34,200 --> 00:40:37,600 Speaker 2: we've talked about this before, Like I I will spend 742 00:40:37,680 --> 00:40:40,520 Speaker 2: extra money to buy something made in America. 743 00:40:40,640 --> 00:40:40,799 Speaker 4: But. 744 00:40:42,360 --> 00:40:46,200 Speaker 2: If it's at these levels, right at sixty seventy eighty 745 00:40:46,280 --> 00:40:49,879 Speaker 2: thousand dollars, if you're talking about raising those prices ten 746 00:40:50,280 --> 00:40:52,040 Speaker 2: or twenty percent, I'm just out of the game. I 747 00:40:52,040 --> 00:40:55,520 Speaker 2: can't afford to, especially since I have to buy two 748 00:40:55,640 --> 00:40:58,640 Speaker 2: cars right for my family, and can. 749 00:40:58,680 --> 00:41:01,359 Speaker 1: Speaking of can I ask how your motorcycle viewing went 750 00:41:01,480 --> 00:41:04,760 Speaker 1: last weekend? Do you want to give us another so Harley? 751 00:41:05,080 --> 00:41:06,120 Speaker 1: You went to look at a Harley? 752 00:41:06,239 --> 00:41:10,239 Speaker 2: No, no, I I'm doing that this weekend. I'm going to 753 00:41:10,360 --> 00:41:15,440 Speaker 2: Danbury on Saturday to ride a road King and a 754 00:41:15,440 --> 00:41:18,200 Speaker 2: Fat Bob. But this last week I've been riding this 755 00:41:18,280 --> 00:41:22,720 Speaker 2: Buell Supercruiser and I don't think I've ridden something that's 756 00:41:22,840 --> 00:41:28,560 Speaker 2: as unique and exciting and cool in the motorcycle space 757 00:41:28,719 --> 00:41:31,480 Speaker 2: for years. For years. 758 00:41:32,719 --> 00:41:33,760 Speaker 1: That's quite a statement. 759 00:41:33,960 --> 00:41:36,759 Speaker 2: It's I mean, I don't know if it's people say 760 00:41:36,760 --> 00:41:38,600 Speaker 2: it's vapor ware, like they don't think it's ever going 761 00:41:38,680 --> 00:41:41,799 Speaker 2: to really come to market. But this week on my show, 762 00:41:41,840 --> 00:41:44,480 Speaker 2: this coming week on Wednesday, I'm going to interview the CEO, 763 00:41:45,760 --> 00:41:52,160 Speaker 2: Bill Melvin, who bought the manufacturer, bought the patents, bought 764 00:41:52,200 --> 00:41:58,400 Speaker 2: the the name from Eric Buell, and he claims to 765 00:41:58,520 --> 00:42:01,279 Speaker 2: have taken an over six one thousand pre orders for 766 00:42:01,360 --> 00:42:04,600 Speaker 2: this Buele Supercruiser. And that's you know, people put down 767 00:42:04,600 --> 00:42:09,080 Speaker 2: one thousand dollars a piece for a pre order and 768 00:42:09,120 --> 00:42:10,800 Speaker 2: that they're going to start making them in the fall, 769 00:42:10,880 --> 00:42:14,759 Speaker 2: like I'm very likely to put down my own deposit, 770 00:42:15,719 --> 00:42:17,400 Speaker 2: and I kind of hope that I won't get it 771 00:42:17,480 --> 00:42:19,520 Speaker 2: until like late in twenty twenty six, when I can 772 00:42:19,560 --> 00:42:23,239 Speaker 2: afford to buy it. But that's the one thing that 773 00:42:23,280 --> 00:42:26,160 Speaker 2: concerns me is the price. It's pretty high. Twenty six thousand. 774 00:42:26,200 --> 00:42:28,319 Speaker 2: I think it's even twenty six nine nine nine, so 775 00:42:28,400 --> 00:42:31,120 Speaker 2: twenty seven thousand dollars for a motorcycle that is just 776 00:42:31,920 --> 00:42:36,280 Speaker 2: a V twin in a tubular frame with a bule 777 00:42:36,360 --> 00:42:36,920 Speaker 2: swim arm. 778 00:42:37,560 --> 00:42:39,640 Speaker 1: Where does that price come from? How do they arrive 779 00:42:39,680 --> 00:42:40,440 Speaker 1: at that figure? 780 00:42:40,880 --> 00:42:42,680 Speaker 2: I don't know. That's a good question. I will ask 781 00:42:42,760 --> 00:42:45,520 Speaker 2: Bill when I have them on Ask the show on Wednesday. 782 00:42:46,920 --> 00:42:52,399 Speaker 1: And speaking of I'm driving this Lotus Electree suv this 783 00:42:52,480 --> 00:42:57,720 Speaker 1: week and it's interesting. It's an electric suv. The pricing 784 00:42:57,760 --> 00:43:02,000 Speaker 1: starts at two hundred and thirty thousand dollars and that 785 00:43:02,200 --> 00:43:08,600 Speaker 1: seems insane. That's a lot, truly insane. And I'm going 786 00:43:08,640 --> 00:43:11,040 Speaker 1: to ask them as I start writing the review, which 787 00:43:11,080 --> 00:43:15,640 Speaker 1: I haven't yet, but can you walk me through how 788 00:43:15,680 --> 00:43:18,560 Speaker 1: you arrive at this price point? And automakers hate to 789 00:43:18,560 --> 00:43:22,719 Speaker 1: do that because that's, you know, their proprietary business advantage information, 790 00:43:23,760 --> 00:43:27,000 Speaker 1: but I don't. I clearly am not I'm not understanding 791 00:43:27,000 --> 00:43:31,240 Speaker 1: and not seeing where that price comes from in the vehicle, 792 00:43:31,840 --> 00:43:33,680 Speaker 1: you know what I mean. Yeah, so I'd be curious 793 00:43:33,719 --> 00:43:36,200 Speaker 1: to hear the Buele folks. 794 00:43:35,960 --> 00:43:38,759 Speaker 2: I mean for them, for them, they're starting up, right, 795 00:43:38,800 --> 00:43:42,600 Speaker 2: So this is a design that Rolling Sands did for them. 796 00:43:42,800 --> 00:43:44,080 Speaker 2: I'm sure he doesn't come cheap. 797 00:43:44,120 --> 00:43:45,719 Speaker 1: And Sands did that. 798 00:43:45,920 --> 00:43:48,239 Speaker 2: Yeah, he designed it and they're building it, you know, 799 00:43:48,360 --> 00:43:51,719 Speaker 2: in house in Detroit, so they're there. They have to 800 00:43:52,320 --> 00:43:56,080 Speaker 2: put up a factory staff it, you know, get the 801 00:43:56,080 --> 00:44:01,000 Speaker 2: parts and they're mostly American sourced parts. So I think 802 00:44:01,040 --> 00:44:02,880 Speaker 2: I can't remember the number now, but it's over sixty 803 00:44:02,920 --> 00:44:04,800 Speaker 2: percent of the components are going to be American. 804 00:44:04,960 --> 00:44:06,880 Speaker 1: They're the most American. 805 00:44:07,239 --> 00:44:09,839 Speaker 2: They do claim that the most American made brand. I 806 00:44:09,880 --> 00:44:15,759 Speaker 2: don't know. I haven't asked Harley Davidson about the claim that. 807 00:44:15,800 --> 00:44:17,960 Speaker 2: There was an engineer at Buel who told me that 808 00:44:18,080 --> 00:44:21,160 Speaker 2: Harley Mates gets thirty to forty percent of their parts 809 00:44:21,160 --> 00:44:25,919 Speaker 2: are American sourced. That sounds low. And by the way, 810 00:44:26,040 --> 00:44:29,279 Speaker 2: you know Harley's CEO, Yolkin Sites, who has been the 811 00:44:29,320 --> 00:44:31,239 Speaker 2: source of a lot of problems I would think for 812 00:44:31,280 --> 00:44:34,520 Speaker 2: the brand, is stepping down. So he's done just that. 813 00:44:34,840 --> 00:44:37,600 Speaker 1: Yeah, how I are you surprised? 814 00:44:37,719 --> 00:44:42,000 Speaker 2: You think that's actually not at all surprised, because I mean, 815 00:44:42,040 --> 00:44:45,799 Speaker 2: look at the stock chart. It just goes from the 816 00:44:45,920 --> 00:44:49,600 Speaker 2: upper left hand corner to the lower right hand corner, down, down, down. 817 00:44:50,120 --> 00:44:52,120 Speaker 2: I think one of the board members this week actually 818 00:44:52,239 --> 00:44:58,680 Speaker 2: quit because he wanted SITES to leave immediately, and SITES 819 00:44:58,719 --> 00:45:00,960 Speaker 2: is staying on until they find its accessor. 820 00:45:01,680 --> 00:45:03,280 Speaker 1: So we don't know who's coming next. 821 00:45:03,520 --> 00:45:05,359 Speaker 2: We don't know who's coming next. But I think at 822 00:45:05,400 --> 00:45:09,040 Speaker 2: Harley Davidson they had the same problem as a lot, 823 00:45:09,120 --> 00:45:11,719 Speaker 2: you know, most motorcycle makers, and also that Buele is 824 00:45:11,760 --> 00:45:13,919 Speaker 2: going to face, which is that they just don't sell 825 00:45:13,960 --> 00:45:17,960 Speaker 2: products that are affordable or accessible to the kind of 826 00:45:17,960 --> 00:45:20,840 Speaker 2: people that start riding bikes. Who rides bikes like you 827 00:45:20,880 --> 00:45:23,920 Speaker 2: start when you're a teen, right, nobody picks it up 828 00:45:23,920 --> 00:45:28,000 Speaker 2: in his forties. So and you can't afford to pay 829 00:45:28,040 --> 00:45:31,200 Speaker 2: twenty seven thousand dollars for a road glide when you're 830 00:45:31,640 --> 00:45:34,520 Speaker 2: you know, a seventeen year old or when you're you know, 831 00:45:34,920 --> 00:45:37,360 Speaker 2: twenty one, you know, working on the factory floor, like 832 00:45:37,400 --> 00:45:40,200 Speaker 2: you need to buy something that costs multiple thousand dollars 833 00:45:40,239 --> 00:45:44,239 Speaker 2: and only royal Endfield is really doing that right now, 834 00:45:45,960 --> 00:45:46,480 Speaker 2: or maybe. 835 00:45:46,400 --> 00:45:49,719 Speaker 1: Even copies are expensive and those are you know. 836 00:45:49,760 --> 00:45:53,200 Speaker 2: Accessible supposed to be yeah to a. 837 00:45:53,520 --> 00:45:55,960 Speaker 1: Younger rider or a smaller rider or a newer rider 838 00:45:56,080 --> 00:45:57,000 Speaker 1: or any of the above. 839 00:45:57,320 --> 00:46:03,400 Speaker 2: Yeah. So I mean, I think the CEO previous to Sites, 840 00:46:03,400 --> 00:46:07,840 Speaker 2: matt levitych was pushing like a more inexpensive kind of 841 00:46:07,840 --> 00:46:11,640 Speaker 2: mobility oriented product and Sites came in and was like, no, 842 00:46:11,719 --> 00:46:14,840 Speaker 2: we're doing like the big expensive stuff or you know, 843 00:46:15,360 --> 00:46:19,560 Speaker 2: relatively expensive stuff. And also we're gonna do like major 844 00:46:19,680 --> 00:46:24,759 Speaker 2: DEI and ESG, which doesn't gel with like the Harley Faithful, right, 845 00:46:26,120 --> 00:46:29,040 Speaker 2: and we're gonna start producing stuff like in India. That's 846 00:46:29,040 --> 00:46:31,799 Speaker 2: not what the Harley Davidson Forum likes to hear. 847 00:46:32,520 --> 00:46:35,040 Speaker 1: So that's too bad. I mean that that does seem 848 00:46:35,080 --> 00:46:38,960 Speaker 1: to be a fundamental problem that any company would be 849 00:46:39,080 --> 00:46:42,160 Speaker 1: known for being not diverse. 850 00:46:43,520 --> 00:46:45,520 Speaker 2: It's not I don't know if it's about not diverse, 851 00:46:45,640 --> 00:46:46,680 Speaker 2: but it's about. 852 00:46:47,200 --> 00:46:49,879 Speaker 1: I'm putting that in a very polite way. I mean, 853 00:46:51,120 --> 00:46:53,040 Speaker 1: to me, that's just kind of unforgivable. 854 00:46:53,320 --> 00:46:55,160 Speaker 2: I don't think that they're I don't think that that's 855 00:46:55,200 --> 00:46:59,399 Speaker 2: the case though, because they are I think a very 856 00:46:59,440 --> 00:47:02,600 Speaker 2: diverse in terms of like ethnicity. 857 00:47:03,880 --> 00:47:07,280 Speaker 1: Oh, I'm not talking about reality. I'm talking about the perception, 858 00:47:07,960 --> 00:47:13,560 Speaker 1: the reputation and the perception. Yes, we all have friends 859 00:47:13,560 --> 00:47:16,040 Speaker 1: who are people of color who ride Harley's. I can 860 00:47:16,080 --> 00:47:20,120 Speaker 1: list you off several, but that is not the brand reputation. 861 00:47:20,480 --> 00:47:25,160 Speaker 1: The brand reputation is like, you know, older white dudes. 862 00:47:26,000 --> 00:47:29,040 Speaker 2: True, But I think the problem wasn't that they were 863 00:47:29,160 --> 00:47:31,680 Speaker 2: aiming for diversity in terms of their customer base. I 864 00:47:31,719 --> 00:47:34,520 Speaker 2: think the problem was that the probably we shouldn't even 865 00:47:34,600 --> 00:47:35,520 Speaker 2: talk about this stuff on that. 866 00:47:35,640 --> 00:47:37,879 Speaker 1: I mean, I can, I can really dive into this. 867 00:47:38,440 --> 00:47:41,040 Speaker 2: Let's not. Let's not, let's not since. 868 00:47:40,840 --> 00:47:42,480 Speaker 1: We are not a political podcast. 869 00:47:43,840 --> 00:47:46,080 Speaker 2: In fact, let's wrap it up. Sebastian's like, let's wrap 870 00:47:46,120 --> 00:47:46,399 Speaker 2: it up. 871 00:47:47,840 --> 00:47:48,799 Speaker 1: The producers like. 872 00:47:51,200 --> 00:47:53,320 Speaker 2: Is there anything you got coming up next week? 873 00:47:53,719 --> 00:47:53,839 Speaker 4: Uh? 874 00:47:54,480 --> 00:47:56,920 Speaker 1: You know what, Well, the Long Beach Grand Prix is 875 00:47:56,960 --> 00:48:01,240 Speaker 1: this weekend. So that's that's that's big for car lovers 876 00:48:01,239 --> 00:48:05,080 Speaker 1: in LA. I actually think I'm going to a British 877 00:48:05,080 --> 00:48:09,399 Speaker 1: car show on Saturday, which is out sort of toward 878 00:48:09,440 --> 00:48:13,000 Speaker 1: the valley and it's just old British cars. It's sleepy, 879 00:48:13,040 --> 00:48:16,839 Speaker 1: it's very cool. It's not about influencers or content it's 880 00:48:17,000 --> 00:48:19,960 Speaker 1: just a bunch of old Rolls Royce owners. 881 00:48:20,239 --> 00:48:22,919 Speaker 2: Uh. Well, I'm glad there is diversity in that because 882 00:48:22,920 --> 00:48:23,440 Speaker 2: they're foreign. 883 00:48:23,640 --> 00:48:26,600 Speaker 1: Right, what about you, I what do you do? 884 00:48:26,719 --> 00:48:28,440 Speaker 2: Well? I, like I said, I'm gonna go ride this Harley, 885 00:48:28,520 --> 00:48:32,280 Speaker 2: these Harley Davidson's with al at the Connecticut the Danbury, 886 00:48:32,280 --> 00:48:36,239 Speaker 2: Connecticut dealership, and I'm gonna be ringing out this M 887 00:48:36,360 --> 00:48:38,480 Speaker 2: two on the way up and the way back. 888 00:48:39,040 --> 00:48:40,759 Speaker 1: Well, that's such a fun car. 889 00:48:41,000 --> 00:48:44,720 Speaker 2: I mean, it's so much fun. It's it's just classic. 890 00:48:45,120 --> 00:48:48,760 Speaker 2: It is classic, crazy fun. I still think the price 891 00:48:48,800 --> 00:48:51,279 Speaker 2: is a little high, you know, eighty two and a 892 00:48:51,360 --> 00:48:55,600 Speaker 2: half grand. That's before tax, so you know, out the door, 893 00:48:55,640 --> 00:48:58,800 Speaker 2: it's like ninety thousand dollars for an M two. That's 894 00:48:59,120 --> 00:49:02,400 Speaker 2: to me, that's a little crazy. But I guess this 895 00:49:02,560 --> 00:49:06,719 Speaker 2: is the cheapest you'll get it, you know. Yeah, right, 896 00:49:07,280 --> 00:49:10,919 Speaker 2: So yeah, I'm looking forward to talking to you again 897 00:49:11,000 --> 00:49:13,080 Speaker 2: next week at the same time, the same place. 898 00:49:13,400 --> 00:49:14,640 Speaker 1: And you know what, I'm going to be in New 899 00:49:14,680 --> 00:49:15,239 Speaker 1: York next week. 900 00:49:15,280 --> 00:49:16,319 Speaker 2: Oh a different places. Cool. 901 00:49:16,480 --> 00:49:19,000 Speaker 1: I will see you live and live and in living color. 902 00:49:19,360 --> 00:49:22,120 Speaker 2: Right on, all right, I'll introduce you to Bill Melvin 903 00:49:22,200 --> 00:49:23,800 Speaker 2: while you're here, as well wonderful. 904 00:49:24,000 --> 00:49:27,200 Speaker 1: I'm Matt Miller, I'm Hannah Elliott, and this is Bloomberg