Speaker 1: Hey, everyone, welcome back to bacher Happy Hour.
Speaker 2: I'm Joe and I'm Srina and we are back for
Speaker 2: part two with Susannah, who you also may know as
Speaker 2: Bachelor Data.
Speaker 3: Let's get into it.
Speaker 2: Can we talk about because we've been touching on, you know,
Speaker 2: Daisy Maria, Joey's season. It's no secret that, like Peter
Speaker 2: season was huge. Obviously you said, like the fastest biggest
Speaker 2: follower growth we've seen, and then there was kind of
Speaker 2: this decline and you know, we had the year with
Speaker 2: the two Bacherette seasons, and we had COVID and we
Speaker 2: had TikTok coming and like so much kind of happened
Speaker 2: in that pocket of time, and then we saw this
Speaker 2: crazy spike that kind of felt like out of nowhere
Speaker 2: with Joey season. Can you kind of walk us through
Speaker 2: that trajectory and like maybe why that happened the way
Speaker 2: it did.
Speaker 4: Yeah, that was truly such a crazy season with social
Speaker 4: media growth. I was expecting it to do well, but
Speaker 4: not as well as it did. So to talk about
Speaker 4: social media growth the best, the one of the data
Speaker 4: points that I love to look at is the average
Speaker 4: follower count of the final four contestants the night before
Speaker 4: hometown airs. So I have that for like, gosh, fifteen
Speaker 4: twenty seasons now, like there's been a lot of seasons
Speaker 4: since I started to track every single day that I
Speaker 4: have this data consistently. I don't have it for Becca season, unfortunately,
Speaker 4: but I do for Colton and on. And what's interesting
Speaker 4: is we saw that big increase up until Peter's season,
Speaker 4: So that average went from twenty eighteen to twenty nineteen.
Speaker 4: So from who was just before Colton Ari Ari Ari.
Speaker 4: From Ari's season, the final four contestant average was one
Speaker 4: hundred sixty three thousand followers. Then Colton's season was four
Speaker 4: hundred sixty seven thousand followers, So that's one hundred and
Speaker 4: eighty percent growth from that season to the next. Then
Speaker 4: going from Colton to Peter season, the next season, it
Speaker 4: was four hundred eighty one thousand followers. That was just
Speaker 4: a three percent jump, but they did see bigger growth
Speaker 4: those last few weeks. Then there was a big dip
Speaker 4: after that, so it dropped by sixty percent most years,
Speaker 4: So it went down sixty two percent from Matt, from
Speaker 4: Peter to Matt season, and then sixty four percent from
Speaker 4: Matt to Zach's season, and then from Zach's season to
Speaker 4: Joey's season, it jumped five hundred and fifty five percent.
Speaker 4: So it went from Zach's season his final four contestants.
Speaker 4: Their average the night before Hometowns was thirty seven thousand followers,
Speaker 4: which was nothing. Yeah, going back to Peter's season, it
Speaker 4: was four hundred eighty one and then it dropped to
Speaker 4: thirty seven k.
Speaker 3: So was the average for Matt's season.
Speaker 4: Matt season was one hundred eighty two thousand.
Speaker 3: Okay, yeah, yeah.
Speaker 4: Which I can send you all of your follower accounts
Speaker 4: from your season.
Speaker 3: Oh my god, I'm too scared.
Speaker 1: So why do you think that is? I mean, I
Speaker 1: have my reasoning why I think it was personally is
Speaker 1: I think I think people just love Joey. I think
Speaker 1: Joey has somewhat of a like a little bit of
Speaker 1: an it factor to him that people just and I
Speaker 1: think I think the younger generation, like that Gen Z generation,
Speaker 1: really just found Joey attractive.
Speaker 3: Yeah, they were crushing and they were.
Speaker 1: Crushing on Joey, and I think that was a big,
Speaker 1: a big reason for that job.
Speaker 4: Yeah. We we also have to remember that Joey's season
Speaker 4: just came came right after Golden Bachelor and Golden Bachelors. Yeah,
Speaker 4: crazy records. It brought so many viewers back to the franchise.
Speaker 4: I think if I remember, his average viewership, like total
Speaker 4: viewers for his season was like six million followers, which
Speaker 4: was crazy because we were at the point where other
Speaker 4: shows were getting like two million viewers, not followers, viewers,
Speaker 4: So that that brought a lot of viewership back. And
Speaker 4: then I think the casting of Joey. You know, Joey
Speaker 4: was an amazing lead, and I think he doesn't give
Speaker 4: himself enough credit. I remember listening to him on Taylor
Speaker 4: Latner's Tay and Taylor Blattner's podcast, and he was talking
Speaker 4: so much about like learning about what imposter syndrome meant,
Speaker 4: and like he was a lead that really fed to
Speaker 4: both generations who watched this show. He really fed to
Speaker 4: the older generations who were like, oh, this is such
Speaker 4: a young, cute young man blah blah blah. Like that
Speaker 4: that's what my mom would say, right, yeah, Like he's
Speaker 4: so sweet, he's so genuine, blah blah blah. But then
Speaker 4: he also had the gen z who are just standing
Speaker 4: over him because he has like emotional intelligence and everything.
Speaker 4: He was so you know, respectful of all the women
Speaker 4: on his season. And then we also had the contestants
Speaker 4: who were embracing not only TikTok but Instagram and really
Speaker 4: bringing those audiences in. And then I also think it
Speaker 4: was it was a big reason that it really took
Speaker 4: off was that fact that Daisy got that first one
Speaker 4: on one date. It was a really strong storyline that
Speaker 4: made people fall in love with her. And then seeing
Speaker 4: how Joey also handled the fact that she got the
Speaker 4: helicopter date, the festival and then a concert, which were
Speaker 4: all very loud things.
Speaker 3: I forgot about, Oh my god.
Speaker 4: Yeah, and then seeing how Joey handled that conversation just
Speaker 4: made people fall in love with his season, and then
Speaker 4: starting to really fall in love with all the contestants.
Speaker 4: I think it was just a perfect storm season that
Speaker 4: everything went perfect and so many people were back from Golden.
Speaker 2: Yeah, that's so interesting, the golden element of it. I
Speaker 2: didn't even think about that.
Speaker 1: Yeah, that makes sense. Do you think there is something too,
Speaker 1: I mean, I think there has to be, But I
Speaker 1: always feel like people are more engaged in a season,
Speaker 1: especially the beginning of a season, when they choose a
Speaker 1: lead who's in the top three who's like, because like
Speaker 1: sometimes when they do, like like Grant for instance, he
Speaker 1: was like, you know, I think he was like six
Speaker 1: or seven.
Speaker 4: Yeah, there's a.
Speaker 2: Few leads that haven't made it to hometowns. I mean,
Speaker 2: Katie Thurston didn't make it to hometowns. Grant didn't make
Speaker 2: it to hometowns. I think Hannah Brown's the only one
Speaker 2: I can think of that didn't make it to hometowns
Speaker 2: that still ended up with like a massive season. But
Speaker 2: I'm sure a lot of that also was timing and
Speaker 2: she was just people loved her.
Speaker 4: But you actually remember Hannah's season actually had some pretty
Speaker 4: low ratings at the beginning. It was kind of a
Speaker 4: slow start before it took off. But yeah, normally most
Speaker 4: leads are chosen from final four, and there is a
Speaker 4: lot more audience momentum whenever they choose from final four
Speaker 4: because just realistically, they're going to get more screen time
Speaker 4: when you get to the final four contestants. That screen
Speaker 4: time is pretty evenly split between just four people. Instead
Speaker 4: of the typical format of each week's episode leading up
Speaker 4: to Hometowns is two people get a one on one
Speaker 4: date where they get a lot of screen time, and
Speaker 4: then the last third of that screen time is split
Speaker 4: up between anywhere from five to thirty people.
Speaker 1: Yeah.
Speaker 2: Yeah, So I remember actually Brace Springs and I laughing
Speaker 2: because you had posted a screen time graph chart and
Speaker 2: she was like it was a few weeks before hometowns
Speaker 2: and she was like, you realize that ours time combined
Speaker 2: doesn't even come close to Sarah Trott who went home
Speaker 2: like week two. Yeah, and it's like, I feel like,
Speaker 2: you see that it's not uncommon to see like a
Speaker 2: storyline from the beginning really take charge of the screen
Speaker 2: time because it's it's drama or whatever it may be.
Speaker 2: They have like a heartfelt past, and then up until hometowns,
Speaker 2: like things don't really even out.
Speaker 3: Is that correct?
Speaker 4: Yeah, And it's really interesting. People haven't seen my page yet.
Speaker 4: I track something that we call featured screen time. So
Speaker 4: the way that I track it, so it was initially me,
Speaker 4: but now I have a team that helps me. The
Speaker 4: way that we track this is, let's say there's a
Speaker 4: group of women sitting on the couch and two women
Speaker 4: are having a conversation back and forth. Let's say they're
Speaker 4: arguing about something and they're you know, and then Jesse's
Speaker 4: going to come in and be like there's a two
Speaker 4: on one day and then we're like, oh, who's it
Speaker 4: going to be? Right, the camera is going to go
Speaker 4: back and forth between the two women who are arguing
Speaker 4: on the screen, right, and there's women around them. Those
Speaker 4: women don't get screen time because they're not actually featured
Speaker 4: in that moment back and forth. So we literally some
Speaker 4: of our screen time segments are literally one second because
Speaker 4: it'll be going back and forth between two contestants, but
Speaker 4: it's whoever's the focus of that screen time. And the
Speaker 4: way that we use this data, it's really interesting to see,
Speaker 4: especially before Hometowns, who gets the most screen time of
Speaker 4: the season and how far they made it or how
Speaker 4: early they were eliminated, and yeah, on Matt season, so
Speaker 4: much of the screen time. The big thing too about
Speaker 4: Matt Season is that one of those first episodes that
Speaker 4: one week was split into two weeks worth of episodes,
Speaker 4: so it really like it was like a to be
Speaker 4: continued episode, and then the rest of it aired the
Speaker 4: following week, and a lot of that screen time went
Speaker 4: to Sarah because you know, she was considering leaving the show,
Speaker 4: and she was kind of putting heads with a lot
Speaker 4: of the women in the house. And then Katie pulled
Speaker 4: her and then they talked. You know, there there was
Speaker 4: a lot of time focused on that. And what we
Speaker 4: typically see most seasons is that pre Hometowns, the person
Speaker 4: who gets the most screen time didn't actually make it
Speaker 4: to hometowns, and that's because there was some other major
Speaker 4: storyline that led to them not making it there.
Speaker 1: If you think you if you went back to let's
Speaker 1: just call it, let's just go back to twenty eighteen
Speaker 1: and you reviewed all those seasons, do you think the
Speaker 1: person with the most screen time ended up with the
Speaker 1: most followers.
Speaker 4: No, And it's typically the villain. So somebody who got
Speaker 4: like a villain type edit where there was some type
Speaker 4: of conflict in the house, they were getting along with
Speaker 4: the women, or they had some big fight with the lead.
Speaker 4: That's typically the person who gets the most screen time
Speaker 4: before hometowns. But then once it gets to hometowns, it
Speaker 4: totally changes. It just goes to the final four contestants
Speaker 4: in the final three and then they really take off.
Speaker 4: I also do have a data point, by the way,
Speaker 4: if we look at women who were chosen to be
Speaker 4: the next bachelorette from the Bachelor, the only women who
Speaker 4: were chosen who were not who didn't make it to
Speaker 4: Hometowns were Katie Thurston Britt If people don't remember, Britt
Speaker 4: was chosen to be a co bachelorette with Caitlyn Bristow
Speaker 4: and then the men voted the first night on which
Speaker 4: woman they wanted to actually be the lead, so brittain horrible.
Speaker 2: We actually we did like a recap of that episode
Speaker 2: because during the off seasons we did a couple like
Speaker 2: episode one rewatches like premiere episodes, and we recapped those
Speaker 2: and one of the ones we did was Caitlyn and
Speaker 2: Brett and yeah, truly truly nuts.
Speaker 4: Yeah, and then it was Hannah Brown and then Jen
Speaker 4: So those were the ones who were chosen pre Hometowns,
Speaker 4: but the rest of them, they were most of them
Speaker 4: actually came from Fantasy Suite elimination. So whichever person was
Speaker 4: eliminated at the Fantasy Suites, that person typically became the
Speaker 4: next bachelorette. And that was also a really nice format too,
Speaker 4: because then at the finale in AFR, they were at
Speaker 4: that episode because they were typically shown being eliminated just
Speaker 4: before that, but they were eliminated after the tell all episode,
Speaker 4: so they were their net that night to be announced
Speaker 4: as the next lead. Wow.
Speaker 1: Okay, so I'm gonna throw out a hypothetical. So let's
Speaker 1: say I'm your you know, college friend or whatever, and
Speaker 1: I'm like, Susannah, listen, I'm going on going on the
Speaker 1: Bachelor or a bachelorette. From a from a data standpoint,
Speaker 1: what do I want to grow on social media? Like
Speaker 1: what do I need to happen or what could I do?
Speaker 2: Including things that obviously are completely out of the contestants control,
Speaker 2: which is a lot of things.
Speaker 4: Yeah, yeah, it's really just about like, start making content yesterday.
Speaker 4: And this also goes beyond Bachelor, by the way, like
Speaker 4: anybody who wants to make I'm still kicking myself in
Speaker 4: the butt that I did not create Bachelor data back
Speaker 4: when Colton season started, because the amount of followers that
Speaker 4: I could have gained back then on my page dis covering.
Speaker 4: But like, start making content yesterday, and don't be scared
Speaker 4: about the way that people are going to judge you
Speaker 4: or anything. Start a new account. Don't tell people about it,
Speaker 4: you know. I I'm sure people made fun of the
Speaker 4: work that I did. I mean, Tino's he Know's dad
Speaker 4: on Gabby and Rachel's season made a whole post calling me,
Speaker 4: who's this loser?
Speaker 1: Really?
Speaker 4: What? Yeah?
Speaker 2: Yeah, I feel like I saw this or I saw
Speaker 2: something about this.
Speaker 3: It sounds kind of familiar.
Speaker 4: Yeah, well, I was so mad at you the screen
Speaker 4: time analysis. It was like, what kind of loser has
Speaker 4: the time to do this? And it's like, well, the
Speaker 4: loser that made a social media falling was able to
Speaker 4: quit their six figure job to do this full time?
Speaker 3: Yeah yeah, yeah, the loser that's making money off.
Speaker 4: Of this, like you know, And that's what I say
Speaker 4: that I was he so mad about it, you know,
Speaker 4: I think it was because he got less. So a
Speaker 4: funny data point that I will do. I don't know
Speaker 4: if I did this during y'all y'all's Bachelor in Paradise season,
Speaker 4: but a new data point that I'll do is the
Speaker 4: contestants who got less screen time than like the Lama
Speaker 4: on Grant season O, the Crabs on Paradise or something
Speaker 4: like that. And I think that episode he had like
Speaker 4: gotten less screen time than like the luggage card or
Speaker 4: something nice. Gotcha.
Speaker 3: That's fun.
Speaker 4: So always just trying to find fun data points like
Speaker 4: that that we can analyze, like or you know, like
Speaker 4: analyzing the impact that the like economic environment has on
Speaker 4: the number of sparkly dresses that we see on the
Speaker 4: show and stuff like that. Like I always trying to
Speaker 4: find some fun correlations that we can analyze on the show.
Speaker 4: And yeah, I mean what I tell people, though, is
Speaker 4: just start making content yesterday. Like the best time to
Speaker 4: start was months ago. The second best time is to
Speaker 4: start today. And like, your first few videos are probably
Speaker 4: gonna be pretty bad if I go back and look
Speaker 4: at my old videos, especially back when my account blew
Speaker 4: up and covering y'all seats and for example, like my
Speaker 4: content back then was horrible, but you end up growing
Speaker 4: your craft and now like I'm now invited to be
Speaker 4: a Microsoft content creer, like I'm part of their creator program.
Speaker 4: I like my charts are way better. I've now launched
Speaker 4: and Excel Google Sheets course where I teach other people
Speaker 4: how to use Excel and how to use Google Sheets.
Speaker 4: But through really fun content. There's so many different amazing
Speaker 4: things that are going to happen if you just start
Speaker 4: now and just don't be hard on yourself. If you're
Speaker 4: going on the show, start recording your content as soon
Speaker 4: as you like on the way to the airport to
Speaker 4: go film, Like start recording that content now if you can,
Speaker 4: and then when you get back, like just start start
Speaker 4: recording everything because us viewers that really are excited about
Speaker 4: the show, we're going to want to see everything.
Speaker 2: Yeah, Like if people started doing like pack with me
Speaker 2: to go on The Bachelor and then obviously posting it
Speaker 2: like they can, but they could post it later, right, Yeah,
Speaker 2: you could post it before Night one air is like
Speaker 2: throw back to six months ago.
Speaker 3: I mean it's fun, it's engaging.
Speaker 4: Yeah, Like I would love to see like how do
Speaker 4: you fit all of those dresses plus everything you need?
Speaker 4: And then how are you gonna do your nails during
Speaker 4: the show? Like I want to know how you're packing
Speaker 4: for that as somebody who also like loves to pack
Speaker 4: for things and go go on vacations, Like I would
Speaker 4: love to see that content.
Speaker 3: Yeah, are there?
Speaker 2: I was gonna say, Obviously, so much can be quantified
Speaker 2: as you've shown us through your account. Are there elements
Speaker 2: that you're like, there's these things that you just cannot
Speaker 2: put into data, Like for example, I, in my eyes
Speaker 2: Joe blowing up after Night one, Like there, I'm sure
Speaker 2: there's so much data to explain why that happened, But
Speaker 2: I would assume there's also an element of just like
Speaker 2: the stars aligned and timing was crazy and et cetera,
Speaker 2: et cetera.
Speaker 4: Well, with Joe, that one made sense, right because it
Speaker 4: was kind of like with Brendan and Piper on their
Speaker 4: Bachelor Paradise season, but the opposite the way that the
Speaker 4: audience who watches this show can just suddenly latch themselves
Speaker 4: themselves onto one specific thing that happens on the show,
Speaker 4: and in Joe's case, it was very positive. It was
Speaker 4: we are standing this man that Becca should have not eliminated.
Speaker 4: He was amazing, blah blah blah. And then when everybody
Speaker 4: start starts making content about it, it's just going to
Speaker 4: propel Joe's name even more. And then on the flip side,
Speaker 4: with Brendan and Piper with their whole moment where they
Speaker 4: went on the show, they were caught on hot mic
Speaker 4: talking about how many followers they'd gain, how much screen
Speaker 4: time she would get people talking about her before she
Speaker 4: even got there, and stuff like that. You know that
Speaker 4: then the audience picked up and was like, Hey, that's
Speaker 4: not cool. We are going to ride you guys down
Speaker 4: into the ground. And it became this whole social media moment.
Speaker 4: I think honestly, throughout all the years, the things that
Speaker 4: I have analyzed that I found trends in, I typically
Speaker 4: find a reason there, Like there are certain dates that
Speaker 4: if you get that date, you're gonna make it to
Speaker 4: Final four pretty much, and there are dates that you
Speaker 4: get that you're not gonna make it far. And it
Speaker 4: makes sense, right, Like, let's save the bigger dates like
Speaker 4: the Bachelorette. The men who get the fireworks date, most
Speaker 4: of them make it to Final four, and that makes sense,
Speaker 4: like those are very expensive dates, right, But on the
Speaker 4: Bachelorette's a little different, only Rachel Kirconnell and Giuliano one.
Speaker 4: You know, there's a reason behind a lot of the
Speaker 4: trends that we end up finding that makes sense. And
Speaker 4: then other things like villains pre twenty twenty, they used
Speaker 4: to gain tons of followers, like Demi Dimmy Burnette, she
Speaker 4: gained tons of followers, and most people forget this. On
Speaker 4: The Bachelor, she got a villain edit, like the women
Speaker 4: were really not liking her in the house. She's now
Speaker 4: gotten since better edit because of Bachelor Paradise and other shows,
Speaker 4: but we don't see that as much anymore. Villains now
Speaker 4: it's a very different world post twenty twenty, especially with
Speaker 4: social media and how critical we're being of contestants who
Speaker 4: not me, but just like the audience are being of
Speaker 4: people who get specific edits. The one that's really interesting
Speaker 4: to me is the first impression Rose on The Bachelor
Speaker 4: versus The Bachelorette. That one is just that was one
Speaker 4: of the first trends that people found before even my
Speaker 4: account was. On The Bachelor, when the guy is the lead,
Speaker 4: it is like the kiss of death to get the
Speaker 4: first impressions, which is so funny to watch all the
Speaker 4: women night one be so disappointed that they're not going
Speaker 4: to get it, because up until Grant's season, if you
Speaker 4: got the first impression Rows, not only were your odds
Speaker 4: of make it to Final four pretty low, but your
Speaker 4: odds of getting a one on one date we're pretty
Speaker 4: much like zero because most of them wouldn't get one.
Speaker 4: And then they changed it for Grant season that the
Speaker 4: woman who got the first impressure Rows would get the
Speaker 4: first one on one date. But on the flip side,
Speaker 4: on the Bachelorette, nearly fifty percent of men who get
Speaker 4: the first impression Rose win the show.
Speaker 1: Wow.
Speaker 3: Women's intuition it is so powerful.
Speaker 1: Do you think that anything that you have put out
Speaker 1: there in the world as far as data, the show
Speaker 1: has picked up on and switched some things up, like,
Speaker 1: for instance, the person getting the first one on one
Speaker 1: also now all of a sudden gets the first date.
Speaker 4: The first impression rose. Yeah, I do think that they
Speaker 4: probably changed the one. I don't know if it was
Speaker 4: my account because that had been i thing people picked
Speaker 4: up on before my account, But it does make sense.
Speaker 4: I mean, look at the corporate world, right the people
Speaker 4: who work and excel, the data analysts, the people who
Speaker 4: do this type of work. We are the ones who
Speaker 4: drive decision making at companies. Like you don't make a
Speaker 4: decision at a company based off of your gut, you
Speaker 4: make it based off of data. So using this type
Speaker 4: of data to be able to drive decision making, I mean,
Speaker 4: it makes sense, and I'm always happy to share that
Speaker 4: data with anybody who needs it. But one other really
Speaker 4: interesting stat that you can you can kind of put
Speaker 4: tune two together is like Bachelor in Paradise, the first
Speaker 4: date of the season they rarely work out. Out of
Speaker 4: all the seasons of Bachelor in Paradise, only twenty two
Speaker 4: percent of them are technically considered successful. But season two,
Speaker 4: the first date went to Ashley and Jared, and technically
Speaker 4: they didn't get together until years later, after yet another
Speaker 4: season of Paradise. So it's if you don't want to
Speaker 4: count that one, it's even less.
Speaker 2: And our season was Avigailnoah was the first one on
Speaker 2: one day of the season, and I mean, obviously they're
Speaker 2: happily married now, but they did break up at the
Speaker 2: end of the show.
Speaker 4: Yeah, and again, like again, you could pull that one out.
Speaker 4: There's so many people who like to be like, well,
Speaker 4: that person doesn't count because you know, Ari changed his
Speaker 4: mind and Becco was technically the winner, or people want
Speaker 4: to be like, well, technically Becca wasn't the winner. So
Speaker 4: people like to look at it different ways. But like
Speaker 4: basheline Paradise for example, that makes sense, Like it's the
Speaker 4: beginning of the season. You know, you had clar and Graham,
Speaker 4: you had Jubilee and Jared. Also, Jared is the only
Speaker 4: contestant to ever go on Paradise and get that first
Speaker 4: date twice, by the way, and like Tia and Chris,
Speaker 4: Tia got the first one on one day and she
Speaker 4: invited Chris, but she was like, really, hung up on
Speaker 4: Colton and like, possibly.
Speaker 3: Were on I was there.
Speaker 1: I was there for that.
Speaker 4: Yeah, yeah, there's and it makes sense right. So there
Speaker 4: are a lot of these data points. A lot of
Speaker 4: people will be sitting at home and be like, well,
Speaker 4: my gut tells me this, but and I'm the count
Speaker 4: there that's like, yes, your gut is right, this is
Speaker 4: the data behind it.
Speaker 2: Is there a piece of data or a few pieces
Speaker 2: of data that have been the most shocking to you
Speaker 2: or anything that you were like wow, like I thought
Speaker 2: it was this and now looking at the data, it
Speaker 2: actually proves something different.
Speaker 4: Yeah, I think. But again, all of them, it's like
Speaker 4: my gut was there. Like the age gaps, for example,
Speaker 4: on the Bachelor versus the Bachelorette, between the lead and
Speaker 4: the winner, the average age gap on the Bachelor is
Speaker 4: six years, whereas the Bachelorette, when the woman is the
Speaker 4: lead and she's choosing a man, the average age gap
Speaker 4: is that he's a year older. It's one year versus
Speaker 4: six years, and on the Bachelor they're typically choosing women
Speaker 4: who are six years younger than them.
Speaker 3: Yeah.
Speaker 4: I think that was the one that really shocked me.
Speaker 2: Then that was my age gap when I was on
Speaker 2: The Bachelor, he was six years older than me.
Speaker 1: Yeah, what about how about for people who does better
Speaker 1: after the show? Couples or like people that leave heartbroken
Speaker 1: because I feel like the heartbroke for oh yeah, for Paradise.
Speaker 1: Let's do Paradise.
Speaker 4: Yeah, I mean, Paradise has an insane success rate, like
Speaker 4: absolutely insane. It is the show that's going to just
Speaker 4: push out the most couples because also statistic on the
Speaker 4: Bachelor of the Bachelorette, the maximum number of couples that
Speaker 4: you can get is one because there's just one of
Speaker 4: that gender. But Bachelor in Paradise it's pretty much fifty
Speaker 4: to fifty, so you have a lot of potential couple pairings.
Speaker 4: I do think, especially in recent years, we've seen a
Speaker 4: lot of contestants that leave, like Becca and Thomas, Abigail
Speaker 4: and Noah because they're not ready to commit at that point,
Speaker 4: but then they keep dating and then they end up
Speaker 4: you know, rekindling later. You know. I think I definitely
Speaker 4: think the ending of Paradise to be able to like, well,
Speaker 4: if you guys want to continue on fast this point,
Speaker 4: you got to get engaged, and it's you know, it
Speaker 4: is tough for a lot of couples to people to
Speaker 4: make that decision. But it's just it's such a wildly
Speaker 4: successful show data whise that even if you leave it,
Speaker 4: like Kaylin and Dean, like they left part way through
Speaker 4: the season, right and now they're married.
Speaker 2: In aspect, yeah, and they both have big social media followings. Yeah,
Speaker 2: I mean they're also great on social But do you see, like,
Speaker 2: if something crazy happens on the show, like let's go back,
Speaker 2: I asked to Piper and Brendan right like, there was
Speaker 2: a lot of talk around that, and I remember you
Speaker 2: creating a lot of posts around that if a crazy
Speaker 2: incident happens on the show, do you see your own
Speaker 2: social media growth happen as well?
Speaker 4: Absolutely? And that was the craziest moment during Brendan and Piper.
Speaker 4: I gained in twenty four hours fourteen thousand followers just
Speaker 4: covering that. And it was so funny too, because I
Speaker 4: have the most imported partner. He went out to go
Speaker 4: get me balloons because I had hit like I think
Speaker 4: it was like seventy thousand followers, and he went out
Speaker 4: to go surprise me to get them. I had no
Speaker 4: idea where he was going, and I honestly didn't even
Speaker 4: notice him leaving the house because I was just like
Speaker 4: on my phone, like creating content here because it is
Speaker 4: like so my data too, especially with social media growth
Speaker 4: during that time. If people didn't watch that season, Brennan
Speaker 4: and Piper had kind of been seeing each other before
Speaker 4: the season started to air, and Brennan was seeing Natasha
Speaker 4: until Piper got there. And basically what happened in this
Speaker 4: moment got caught in the hot mic were called out
Speaker 4: on the beach, et cetera. Is that social media momentum
Speaker 4: picked up and everybody was on this. I was not
Speaker 4: calling for it, but a lot of people were making
Speaker 4: content on unfollow Brendan and Piper and they were losing
Speaker 4: thousands by the every few.
Speaker 3: Minutes and Natasha was gaining.
Speaker 4: Natasha was the opposite way. And actually my video popped
Speaker 4: off because at this time, Loki was airing on Disney
Speaker 4: Plus and that was a really popular show. I was
Speaker 4: obsessed with it, so I took the theme song for
Speaker 4: that and was like showing the chart changing over time.
Speaker 4: It was so fun to cover that just data wise,
Speaker 4: like it's really exciting when something like that happens. And
Speaker 4: then my videos were blowing up as well, and I
Speaker 4: also saw that like during Matt James season with the
Speaker 4: controversies that happened there that blew up my account. But
Speaker 4: it was really funny. My partner he went out to
Speaker 4: go get the balloons and before he went back, I
Speaker 4: passed seventy thousand and we got home. I was already
Speaker 4: at seventy five thousand, and they were like the balloons
Speaker 4: were wrong at that point to.
Speaker 3: The thought that count.
Speaker 4: It was pretty cool. But yeah, these whenever you see
Speaker 4: these big moments that happened on the show, positive negative,
Speaker 4: whatever they are, whenever they go viral, US content creators
Speaker 4: also see them whenever we cover it.
Speaker 1: I'm going to assume based off of your father telling you,
Speaker 1: you know, you should cover something that you enjoy, that
Speaker 1: you enjoyed watching reality TV. Yeah, doing what you do now,
Speaker 1: does that take away some of the enjoyment when you watch?
Speaker 3: Yeah, like when you're tracking or you ever like I'm
Speaker 3: tired of this.
Speaker 2: Grandpa, Like I don't want to track follower kiults today.
Speaker 3: Yeah.
Speaker 4: Well, I have an amazing person on my team that
Speaker 4: takes the screen time data, and that's what it was
Speaker 4: like during So I've had people help me on and off.
Speaker 4: So Back when I first started tracking screen time, it
Speaker 4: was really hard on me because I was working as
Speaker 4: a technology director. I ever saw a team of forty people.
Speaker 4: It was a big school district, especially like this was
Speaker 4: coming out of COVID. We were working on a big
Speaker 4: project in our district, migrating our student information system. Like,
Speaker 4: my life was really busy, and I'd basically work like
Speaker 4: ten hours at my day job and then come home
Speaker 4: and then then I would work on bachelor data. So
Speaker 4: I've had amazing people have helped me along the way
Speaker 4: with the screen time collection, but the times that I
Speaker 4: took that on to do myself, it really it did
Speaker 4: take away from it. It was like a four hour
Speaker 4: job early on for me to do because it's an
Speaker 4: Excel spreadsheet and it's a lot of stops start rewinding. Yeah,
Speaker 4: And I know a lot of people have approached me
Speaker 4: like why don't you just like machine learning like train
Speaker 4: a thing, And it's like, well, this takes the human
Speaker 4: element of figuring out like who, Like you have to
Speaker 4: really discern who is the focus of this moment that
Speaker 4: the audience is going to be focusing on, and then
Speaker 4: how do we split it if it's really multiple people
Speaker 4: in this moment or do we just do one second
Speaker 4: every time it changes. It does take that human element
Speaker 4: and that really did drain me for a while. I
Speaker 4: will say it is tougher on seasons where I know
Speaker 4: the spoiler and I'm not excited about who wins. That
Speaker 4: kind of impacts it. I do. I always look forward
Speaker 4: some day to be able to like watch a season
Speaker 4: and not be spoiled. But it's really hard to as
Speaker 4: a content creator for this show because so many people
Speaker 4: will even like on my Instagram account. I haven't said
Speaker 4: that the only people who can comment are people who
Speaker 4: follow my page, because like, it does get pretty bad
Speaker 4: with people just commenting spoilers. But I do really want
Speaker 4: to watch the season someday without knowing the spoilers because
Speaker 4: I do think that will change it. But I will
Speaker 4: stay on the flip side. Sometimes I know the spoiler,
Speaker 4: like Daisy, Daisy, Joey, Kelsey, Like that whole season I
Speaker 4: knew Daisy Joey or Daisy and Kelsey were final too,
Speaker 4: and based on their social media presence, I was like,
Speaker 4: this is going to be an awesome season. Like I
Speaker 4: got so much more excited for it. But I've had
Speaker 4: my moments I think twenty twenty three was a tough year,
Speaker 4: but also because I was seeing the data and like
Speaker 4: social media growth was low, so I wasn't having a
Speaker 4: lot of fun analyzing it. And every week it was like,
Speaker 4: oh wow, the most growth we saw this week was
Speaker 4: like eight hundred followers, and like back in the day,
Speaker 4: we used to see like you know, like Joe, you
Speaker 4: gain ten thousand followers overnight, Like, yeah, it does.
Speaker 1: That's got to be much more thrilling to like watch.
Speaker 3: Like you want to see anomalies.
Speaker 2: You want to see like highs and lows and like
Speaker 2: big changes, I guess, versus like the creepy Crawley of
Speaker 2: it all. But what do you think about them not
Speaker 2: doing the Bacherette this year?
Speaker 4: Listen, I get it. I get it from the business perspective, right,
Speaker 4: Like last last year was tough. There were you know,
Speaker 4: we had Golden Bachelorette, we had gen season. You know,
Speaker 4: we all saw what happened with certain people getting cast
Speaker 4: on the show. You know, ratings have been tough the
Speaker 4: last two seasons, so it makes sense for them to
Speaker 4: kind of regroup. Let's figure out casting. How to make this,
Speaker 4: you know, how to really get casting right, especially because
Speaker 4: we saw casting get right for Joey season and we
Speaker 4: saw how perfect and amazing of a season it was.
Speaker 4: And it also makes me excited because it means that
Speaker 4: there's more budget now that they can put into Bachelor
Speaker 4: and Paradise, which is personally, I've always much more enjoyed
Speaker 4: Bachelor of Paradise than the other shows. Like I do
Speaker 4: love the other shows, but I love Paradise because it's
Speaker 4: you get so many more potential couples from there, and
Speaker 4: it's really exciting because so many ended up moving on
Speaker 4: and getting married and having kids, and now we have
Speaker 4: lots of Paradise babies and stuff. So I think it
Speaker 4: makes sense from the business perspective. Personally, I miss it,
Speaker 4: Like I would have loved to see a Bachelorette season
Speaker 4: even if they had brought in, you know, there were
Speaker 4: rumors that they were possibly going to bring on Victoria
Speaker 4: f from Peter season. She would be so good man
Speaker 4: that mess. It would have been so fun to cover
Speaker 4: that season, like the way that that she just generated
Speaker 4: so much fun mess back then, Like I would have
Speaker 4: really enjoyed that, you know.
Speaker 2: And I also think I mean, like there's obviously exceptions
Speaker 2: on either side of this, but she's been on The Bachelor,
Speaker 2: she went far, she went all the way to Fantasy Sweet,
Speaker 2: she's been on Paradise. I do think there's something to
Speaker 2: be said for a lead that has experience being on
Speaker 2: the show and like their ability to kind of bring
Speaker 2: more to the position just because they've been on once
Speaker 2: and went far or twice, you know, like Coulton.
Speaker 3: I think.
Speaker 1: I mean, I personally think if you bring if the
Speaker 1: show and we were running out of time so we
Speaker 1: got to wrap, But if the show brought Victoria Fuller
Speaker 1: is the next Bachelorette, I think it would be the
Speaker 1: biggest season they would have, maybe maybe ever, because I
Speaker 1: think every I feel like ninety Bachelor Nation fans would
Speaker 1: watch the season, and then you would get so many
Speaker 1: new people as well. I think it would be great.
Speaker 3: That's what I would do if I throw it out
Speaker 3: of his own stats.
Speaker 1: Yeah, yeah, just I'll just make a shit up here. Susanna.
Speaker 1: Thank you so much for coming on our podcast.
Speaker 2: Yeah, before we let you go, is there anything else
Speaker 2: you want to touch on or talk about?
Speaker 4: Yeah? Absolutely. I'm so excited for Paradise this summer. I'm
Speaker 4: so excited to see what they're going to do what
Speaker 4: they're going to shake up. Maybe they'll let the contestants
Speaker 4: film content while they're their fingers crossed. I think that'd
Speaker 4: be so fun. But yeah, and if people are new
Speaker 4: here and if they haven't seen my page, check me out.
Speaker 4: I also have Excel and Google Sheets courses. If you
Speaker 4: guys are interested in learning how to use those platforms
Speaker 4: in an actual fun way and not with boring people
Speaker 4: on YouTube, you guys can come check that out. Actually,
Speaker 4: I have a sale running right now too, so.
Speaker 2: Can you tell people where they can find that? And
Speaker 2: then also your Instagram handles.
Speaker 4: Yep, it's just going to be in my bio. I'm
Speaker 4: bachelor data across all platforms Instagram, TikTok, and then occasionally
Speaker 4: on Twitter our guess x is what they call these days.
Speaker 4: But yeah, come follow, have fun and send me your
Speaker 4: data requests. I am always so excited when somebody finds
Speaker 4: a new piece of data for us to analyze so
Speaker 4: we can find some new trends.
Speaker 1: Awesome. And to our listeners, thank you guys for tuning
Speaker 1: in the Batchler Happy Hour. Make sure you download and
Speaker 1: subscribe to the podcast.
Speaker 2: Yeah, be sure to go follow about your data. She
Speaker 2: truly posts the most engaging, cool, fun, exciting content if
Speaker 2: you're interested in this stuff, and be sure to continue
Speaker 2: listening and subscribing to Bachelor Happy Air as well.
Speaker 3: Thank you so much for listening.
Speaker 4: Bye,