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Speaker 1: Hey, everyone, welcome back to bacher Happy Hour.

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Speaker 2: I'm Joe and I'm Srina and we are back for

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Speaker 2: part two with Susannah, who you also may know as

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Speaker 2: Bachelor Data.

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Speaker 3: Let's get into it.

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Speaker 2: Can we talk about because we've been touching on, you know,

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Speaker 2: Daisy Maria, Joey's season. It's no secret that, like Peter

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Speaker 2: season was huge. Obviously you said, like the fastest biggest

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Speaker 2: follower growth we've seen, and then there was kind of

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Speaker 2: this decline and you know, we had the year with

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Speaker 2: the two Bacherette seasons, and we had COVID and we

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Speaker 2: had TikTok coming and like so much kind of happened

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Speaker 2: in that pocket of time, and then we saw this

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Speaker 2: crazy spike that kind of felt like out of nowhere

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Speaker 2: with Joey season. Can you kind of walk us through

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Speaker 2: that trajectory and like maybe why that happened the way

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Speaker 2: it did.

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Speaker 4: Yeah, that was truly such a crazy season with social

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Speaker 4: media growth. I was expecting it to do well, but

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Speaker 4: not as well as it did. So to talk about

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Speaker 4: social media growth the best, the one of the data

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Speaker 4: points that I love to look at is the average

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Speaker 4: follower count of the final four contestants the night before

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Speaker 4: hometown airs. So I have that for like, gosh, fifteen

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Speaker 4: twenty seasons now, like there's been a lot of seasons

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Speaker 4: since I started to track every single day that I

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Speaker 4: have this data consistently. I don't have it for Becca season, unfortunately,

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Speaker 4: but I do for Colton and on. And what's interesting

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Speaker 4: is we saw that big increase up until Peter's season,

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Speaker 4: So that average went from twenty eighteen to twenty nineteen.

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Speaker 4: So from who was just before Colton Ari Ari Ari.

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Speaker 4: From Ari's season, the final four contestant average was one

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Speaker 4: hundred sixty three thousand followers. Then Colton's season was four

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Speaker 4: hundred sixty seven thousand followers, So that's one hundred and

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Speaker 4: eighty percent growth from that season to the next. Then

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Speaker 4: going from Colton to Peter season, the next season, it

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Speaker 4: was four hundred eighty one thousand followers. That was just

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Speaker 4: a three percent jump, but they did see bigger growth

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Speaker 4: those last few weeks. Then there was a big dip

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Speaker 4: after that, so it dropped by sixty percent most years,

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Speaker 4: So it went down sixty two percent from Matt, from

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Speaker 4: Peter to Matt season, and then sixty four percent from

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Speaker 4: Matt to Zach's season, and then from Zach's season to

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Speaker 4: Joey's season, it jumped five hundred and fifty five percent.

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Speaker 4: So it went from Zach's season his final four contestants.

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Speaker 4: Their average the night before Hometowns was thirty seven thousand followers,

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Speaker 4: which was nothing. Yeah, going back to Peter's season, it

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Speaker 4: was four hundred eighty one and then it dropped to

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Speaker 4: thirty seven k.

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Speaker 3: So was the average for Matt's season.

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Speaker 4: Matt season was one hundred eighty two thousand.

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Speaker 3: Okay, yeah, yeah.

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Speaker 4: Which I can send you all of your follower accounts

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Speaker 4: from your season.

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Speaker 3: Oh my god, I'm too scared.

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Speaker 1: So why do you think that is? I mean, I

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Speaker 1: have my reasoning why I think it was personally is

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Speaker 1: I think I think people just love Joey. I think

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Speaker 1: Joey has somewhat of a like a little bit of

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Speaker 1: an it factor to him that people just and I

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Speaker 1: think I think the younger generation, like that Gen Z generation,

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Speaker 1: really just found Joey attractive.

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Speaker 3: Yeah, they were crushing and they were.

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Speaker 1: Crushing on Joey, and I think that was a big,

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Speaker 1: a big reason for that job.

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Speaker 4: Yeah. We we also have to remember that Joey's season

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Speaker 4: just came came right after Golden Bachelor and Golden Bachelors. Yeah,

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Speaker 4: crazy records. It brought so many viewers back to the franchise.

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Speaker 4: I think if I remember, his average viewership, like total

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Speaker 4: viewers for his season was like six million followers, which

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Speaker 4: was crazy because we were at the point where other

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Speaker 4: shows were getting like two million viewers, not followers, viewers,

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Speaker 4: So that that brought a lot of viewership back. And

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Speaker 4: then I think the casting of Joey. You know, Joey

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Speaker 4: was an amazing lead, and I think he doesn't give

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Speaker 4: himself enough credit. I remember listening to him on Taylor

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Speaker 4: Latner's Tay and Taylor Blattner's podcast, and he was talking

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Speaker 4: so much about like learning about what imposter syndrome meant,

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Speaker 4: and like he was a lead that really fed to

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Speaker 4: both generations who watched this show. He really fed to

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Speaker 4: the older generations who were like, oh, this is such

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Speaker 4: a young, cute young man blah blah blah. Like that

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Speaker 4: that's what my mom would say, right, yeah, Like he's

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Speaker 4: so sweet, he's so genuine, blah blah blah. But then

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Speaker 4: he also had the gen z who are just standing

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Speaker 4: over him because he has like emotional intelligence and everything.

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Speaker 4: He was so you know, respectful of all the women

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Speaker 4: on his season. And then we also had the contestants

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Speaker 4: who were embracing not only TikTok but Instagram and really

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Speaker 4: bringing those audiences in. And then I also think it

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Speaker 4: was it was a big reason that it really took

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Speaker 4: off was that fact that Daisy got that first one

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Speaker 4: on one date. It was a really strong storyline that

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Speaker 4: made people fall in love with her. And then seeing

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Speaker 4: how Joey also handled the fact that she got the

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Speaker 4: helicopter date, the festival and then a concert, which were

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Speaker 4: all very loud things.

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Speaker 3: I forgot about, Oh my god.

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Speaker 4: Yeah, and then seeing how Joey handled that conversation just

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Speaker 4: made people fall in love with his season, and then

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Speaker 4: starting to really fall in love with all the contestants.

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Speaker 4: I think it was just a perfect storm season that

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Speaker 4: everything went perfect and so many people were back from Golden.

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Speaker 2: Yeah, that's so interesting, the golden element of it. I

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Speaker 2: didn't even think about that.

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Speaker 1: Yeah, that makes sense. Do you think there is something too,

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Speaker 1: I mean, I think there has to be, But I

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Speaker 1: always feel like people are more engaged in a season,

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Speaker 1: especially the beginning of a season, when they choose a

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Speaker 1: lead who's in the top three who's like, because like

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Speaker 1: sometimes when they do, like like Grant for instance, he

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Speaker 1: was like, you know, I think he was like six

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Speaker 1: or seven.

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Speaker 4: Yeah, there's a.

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Speaker 2: Few leads that haven't made it to hometowns. I mean,

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Speaker 2: Katie Thurston didn't make it to hometowns. Grant didn't make

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Speaker 2: it to hometowns. I think Hannah Brown's the only one

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Speaker 2: I can think of that didn't make it to hometowns

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Speaker 2: that still ended up with like a massive season. But

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Speaker 2: I'm sure a lot of that also was timing and

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Speaker 2: she was just people loved her.

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Speaker 4: But you actually remember Hannah's season actually had some pretty

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Speaker 4: low ratings at the beginning. It was kind of a

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Speaker 4: slow start before it took off. But yeah, normally most

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Speaker 4: leads are chosen from final four, and there is a

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Speaker 4: lot more audience momentum whenever they choose from final four

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Speaker 4: because just realistically, they're going to get more screen time

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Speaker 4: when you get to the final four contestants. That screen

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Speaker 4: time is pretty evenly split between just four people. Instead

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Speaker 4: of the typical format of each week's episode leading up

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Speaker 4: to Hometowns is two people get a one on one

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Speaker 4: date where they get a lot of screen time, and

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Speaker 4: then the last third of that screen time is split

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Speaker 4: up between anywhere from five to thirty people.

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Speaker 1: Yeah.

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Speaker 2: Yeah, So I remember actually Brace Springs and I laughing

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Speaker 2: because you had posted a screen time graph chart and

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Speaker 2: she was like it was a few weeks before hometowns

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Speaker 2: and she was like, you realize that ours time combined

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Speaker 2: doesn't even come close to Sarah Trott who went home

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Speaker 2: like week two. Yeah, and it's like, I feel like,

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Speaker 2: you see that it's not uncommon to see like a

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Speaker 2: storyline from the beginning really take charge of the screen

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Speaker 2: time because it's it's drama or whatever it may be.

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Speaker 2: They have like a heartfelt past, and then up until hometowns,

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Speaker 2: like things don't really even out.

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Speaker 3: Is that correct?

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Speaker 4: Yeah, And it's really interesting. People haven't seen my page yet.

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Speaker 4: I track something that we call featured screen time. So

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Speaker 4: the way that I track it, so it was initially me,

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Speaker 4: but now I have a team that helps me. The

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Speaker 4: way that we track this is, let's say there's a

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Speaker 4: group of women sitting on the couch and two women

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Speaker 4: are having a conversation back and forth. Let's say they're

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Speaker 4: arguing about something and they're you know, and then Jesse's

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Speaker 4: going to come in and be like there's a two

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Speaker 4: on one day and then we're like, oh, who's it

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Speaker 4: going to be? Right, the camera is going to go

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Speaker 4: back and forth between the two women who are arguing

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Speaker 4: on the screen, right, and there's women around them. Those

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Speaker 4: women don't get screen time because they're not actually featured

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Speaker 4: in that moment back and forth. So we literally some

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Speaker 4: of our screen time segments are literally one second because

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Speaker 4: it'll be going back and forth between two contestants, but

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Speaker 4: it's whoever's the focus of that screen time. And the

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Speaker 4: way that we use this data, it's really interesting to see,

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Speaker 4: especially before Hometowns, who gets the most screen time of

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Speaker 4: the season and how far they made it or how

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Speaker 4: early they were eliminated, and yeah, on Matt season, so

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Speaker 4: much of the screen time. The big thing too about

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Speaker 4: Matt Season is that one of those first episodes that

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Speaker 4: one week was split into two weeks worth of episodes,

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Speaker 4: so it really like it was like a to be

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Speaker 4: continued episode, and then the rest of it aired the

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Speaker 4: following week, and a lot of that screen time went

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Speaker 4: to Sarah because you know, she was considering leaving the show,

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Speaker 4: and she was kind of putting heads with a lot

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Speaker 4: of the women in the house. And then Katie pulled

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Speaker 4: her and then they talked. You know, there there was

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Speaker 4: a lot of time focused on that. And what we

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Speaker 4: typically see most seasons is that pre Hometowns, the person

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Speaker 4: who gets the most screen time didn't actually make it

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Speaker 4: to hometowns, and that's because there was some other major

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Speaker 4: storyline that led to them not making it there.

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Speaker 1: If you think you if you went back to let's

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Speaker 1: just call it, let's just go back to twenty eighteen

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Speaker 1: and you reviewed all those seasons, do you think the

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Speaker 1: person with the most screen time ended up with the

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Speaker 1: most followers.

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Speaker 4: No, And it's typically the villain. So somebody who got

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Speaker 4: like a villain type edit where there was some type

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Speaker 4: of conflict in the house, they were getting along with

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Speaker 4: the women, or they had some big fight with the lead.

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Speaker 4: That's typically the person who gets the most screen time

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Speaker 4: before hometowns. But then once it gets to hometowns, it

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Speaker 4: totally changes. It just goes to the final four contestants

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Speaker 4: in the final three and then they really take off.

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Speaker 4: I also do have a data point, by the way,

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Speaker 4: if we look at women who were chosen to be

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Speaker 4: the next bachelorette from the Bachelor, the only women who

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Speaker 4: were chosen who were not who didn't make it to

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Speaker 4: Hometowns were Katie Thurston Britt If people don't remember, Britt

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Speaker 4: was chosen to be a co bachelorette with Caitlyn Bristow

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Speaker 4: and then the men voted the first night on which

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Speaker 4: woman they wanted to actually be the lead, so brittain horrible.

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Speaker 2: We actually we did like a recap of that episode

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Speaker 2: because during the off seasons we did a couple like

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Speaker 2: episode one rewatches like premiere episodes, and we recapped those

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Speaker 2: and one of the ones we did was Caitlyn and

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Speaker 2: Brett and yeah, truly truly nuts.

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Speaker 4: Yeah, and then it was Hannah Brown and then Jen

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Speaker 4: So those were the ones who were chosen pre Hometowns,

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Speaker 4: but the rest of them, they were most of them

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Speaker 4: actually came from Fantasy Suite elimination. So whichever person was

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Speaker 4: eliminated at the Fantasy Suites, that person typically became the

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Speaker 4: next bachelorette. And that was also a really nice format too,

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Speaker 4: because then at the finale in AFR, they were at

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Speaker 4: that episode because they were typically shown being eliminated just

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Speaker 4: before that, but they were eliminated after the tell all episode,

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Speaker 4: so they were their net that night to be announced

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Speaker 4: as the next lead. Wow.

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Speaker 1: Okay, so I'm gonna throw out a hypothetical. So let's

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Speaker 1: say I'm your you know, college friend or whatever, and

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Speaker 1: I'm like, Susannah, listen, I'm going on going on the

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Speaker 1: Bachelor or a bachelorette. From a from a data standpoint,

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Speaker 1: what do I want to grow on social media? Like

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Speaker 1: what do I need to happen or what could I do?

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Speaker 2: Including things that obviously are completely out of the contestants control,

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Speaker 2: which is a lot of things.

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Speaker 4: Yeah, yeah, it's really just about like, start making content yesterday.

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Speaker 4: And this also goes beyond Bachelor, by the way, like

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Speaker 4: anybody who wants to make I'm still kicking myself in

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Speaker 4: the butt that I did not create Bachelor data back

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Speaker 4: when Colton season started, because the amount of followers that

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Speaker 4: I could have gained back then on my page dis covering.

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Speaker 4: But like, start making content yesterday, and don't be scared

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Speaker 4: about the way that people are going to judge you

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Speaker 4: or anything. Start a new account. Don't tell people about it,

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Speaker 4: you know. I I'm sure people made fun of the

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Speaker 4: work that I did. I mean, Tino's he Know's dad

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Speaker 4: on Gabby and Rachel's season made a whole post calling me,

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Speaker 4: who's this loser?

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Speaker 1: Really?

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Speaker 4: What? Yeah?

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Speaker 2: Yeah, I feel like I saw this or I saw

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Speaker 2: something about this.

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Speaker 3: It sounds kind of familiar.

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Speaker 4: Yeah, well, I was so mad at you the screen

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Speaker 4: time analysis. It was like, what kind of loser has

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Speaker 4: the time to do this? And it's like, well, the

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Speaker 4: loser that made a social media falling was able to

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Speaker 4: quit their six figure job to do this full time?

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Speaker 3: Yeah yeah, yeah, the loser that's making money off.

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Speaker 4: Of this, like you know, And that's what I say

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Speaker 4: that I was he so mad about it, you know,

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Speaker 4: I think it was because he got less. So a

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Speaker 4: funny data point that I will do. I don't know

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Speaker 4: if I did this during y'all y'all's Bachelor in Paradise season,

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Speaker 4: but a new data point that I'll do is the

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Speaker 4: contestants who got less screen time than like the Lama

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Speaker 4: on Grant season O, the Crabs on Paradise or something

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Speaker 4: like that. And I think that episode he had like

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Speaker 4: gotten less screen time than like the luggage card or

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Speaker 4: something nice. Gotcha.

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Speaker 3: That's fun.

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Speaker 4: So always just trying to find fun data points like

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Speaker 4: that that we can analyze, like or you know, like

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Speaker 4: analyzing the impact that the like economic environment has on

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Speaker 4: the number of sparkly dresses that we see on the

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Speaker 4: show and stuff like that. Like I always trying to

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Speaker 4: find some fun correlations that we can analyze on the show.

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Speaker 4: And yeah, I mean what I tell people, though, is

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Speaker 4: just start making content yesterday. Like the best time to

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Speaker 4: start was months ago. The second best time is to

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Speaker 4: start today. And like, your first few videos are probably

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Speaker 4: gonna be pretty bad if I go back and look

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Speaker 4: at my old videos, especially back when my account blew

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Speaker 4: up and covering y'all seats and for example, like my

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Speaker 4: content back then was horrible, but you end up growing

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Speaker 4: your craft and now like I'm now invited to be

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Speaker 4: a Microsoft content creer, like I'm part of their creator program.

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Speaker 4: I like my charts are way better. I've now launched

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Speaker 4: and Excel Google Sheets course where I teach other people

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Speaker 4: how to use Excel and how to use Google Sheets.

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Speaker 4: But through really fun content. There's so many different amazing

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Speaker 4: things that are going to happen if you just start

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Speaker 4: now and just don't be hard on yourself. If you're

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Speaker 4: going on the show, start recording your content as soon

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Speaker 4: as you like on the way to the airport to

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Speaker 4: go film, Like start recording that content now if you can,

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Speaker 4: and then when you get back, like just start start

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Speaker 4: recording everything because us viewers that really are excited about

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Speaker 4: the show, we're going to want to see everything.

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Speaker 2: Yeah, Like if people started doing like pack with me

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Speaker 2: to go on The Bachelor and then obviously posting it

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Speaker 2: like they can, but they could post it later, right, Yeah,

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Speaker 2: you could post it before Night one air is like

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Speaker 2: throw back to six months ago.

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Speaker 3: I mean it's fun, it's engaging.

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Speaker 4: Yeah, Like I would love to see like how do

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Speaker 4: you fit all of those dresses plus everything you need?

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Speaker 4: And then how are you gonna do your nails during

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Speaker 4: the show? Like I want to know how you're packing

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Speaker 4: for that as somebody who also like loves to pack

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Speaker 4: for things and go go on vacations, Like I would

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Speaker 4: love to see that content.

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Speaker 3: Yeah, are there?

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Speaker 2: I was gonna say, Obviously, so much can be quantified

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Speaker 2: as you've shown us through your account. Are there elements

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Speaker 2: that you're like, there's these things that you just cannot

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Speaker 2: put into data, Like for example, I, in my eyes

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Speaker 2: Joe blowing up after Night one, Like there, I'm sure

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Speaker 2: there's so much data to explain why that happened, But

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Speaker 2: I would assume there's also an element of just like

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Speaker 2: the stars aligned and timing was crazy and et cetera,

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Speaker 2: et cetera.

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Speaker 4: Well, with Joe, that one made sense, right because it

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Speaker 4: was kind of like with Brendan and Piper on their

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Speaker 4: Bachelor Paradise season, but the opposite the way that the

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Speaker 4: audience who watches this show can just suddenly latch themselves

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Speaker 4: themselves onto one specific thing that happens on the show,

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Speaker 4: and in Joe's case, it was very positive. It was

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Speaker 4: we are standing this man that Becca should have not eliminated.

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Speaker 4: He was amazing, blah blah blah. And then when everybody

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Speaker 4: start starts making content about it, it's just going to

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Speaker 4: propel Joe's name even more. And then on the flip side,

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Speaker 4: with Brendan and Piper with their whole moment where they

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Speaker 4: went on the show, they were caught on hot mic

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Speaker 4: talking about how many followers they'd gain, how much screen

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Speaker 4: time she would get people talking about her before she

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Speaker 4: even got there, and stuff like that. You know that

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Speaker 4: then the audience picked up and was like, Hey, that's

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Speaker 4: not cool. We are going to ride you guys down

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Speaker 4: into the ground. And it became this whole social media moment.

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Speaker 4: I think honestly, throughout all the years, the things that

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Speaker 4: I have analyzed that I found trends in, I typically

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Speaker 4: find a reason there, Like there are certain dates that

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Speaker 4: if you get that date, you're gonna make it to

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Speaker 4: Final four pretty much, and there are dates that you

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Speaker 4: get that you're not gonna make it far. And it

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Speaker 4: makes sense, right, Like, let's save the bigger dates like

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Speaker 4: the Bachelorette. The men who get the fireworks date, most

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Speaker 4: of them make it to Final four, and that makes sense,

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Speaker 4: like those are very expensive dates, right, But on the

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Speaker 4: Bachelorette's a little different, only Rachel Kirconnell and Giuliano one.

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Speaker 4: You know, there's a reason behind a lot of the

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Speaker 4: trends that we end up finding that makes sense. And

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Speaker 4: then other things like villains pre twenty twenty, they used

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Speaker 4: to gain tons of followers, like Demi Dimmy Burnette, she

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Speaker 4: gained tons of followers, and most people forget this. On

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Speaker 4: The Bachelor, she got a villain edit, like the women

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Speaker 4: were really not liking her in the house. She's now

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Speaker 4: gotten since better edit because of Bachelor Paradise and other shows,

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Speaker 4: but we don't see that as much anymore. Villains now

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Speaker 4: it's a very different world post twenty twenty, especially with

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Speaker 4: social media and how critical we're being of contestants who

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Speaker 4: not me, but just like the audience are being of

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Speaker 4: people who get specific edits. The one that's really interesting

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Speaker 4: to me is the first impression Rose on The Bachelor

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Speaker 4: versus The Bachelorette. That one is just that was one

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Speaker 4: of the first trends that people found before even my

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Speaker 4: account was. On The Bachelor, when the guy is the lead,

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Speaker 4: it is like the kiss of death to get the

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Speaker 4: first impressions, which is so funny to watch all the

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Speaker 4: women night one be so disappointed that they're not going

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Speaker 4: to get it, because up until Grant's season, if you

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Speaker 4: got the first impression Rows, not only were your odds

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Speaker 4: of make it to Final four pretty low, but your

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Speaker 4: odds of getting a one on one date we're pretty

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Speaker 4: much like zero because most of them wouldn't get one.

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Speaker 4: And then they changed it for Grant season that the

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Speaker 4: woman who got the first impressure Rows would get the

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Speaker 4: first one on one date. But on the flip side,

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Speaker 4: on the Bachelorette, nearly fifty percent of men who get

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Speaker 4: the first impression Rose win the show.

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Speaker 1: Wow.

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Speaker 3: Women's intuition it is so powerful.

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Speaker 1: Do you think that anything that you have put out

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Speaker 1: there in the world as far as data, the show

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Speaker 1: has picked up on and switched some things up, like,

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Speaker 1: for instance, the person getting the first one on one

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Speaker 1: also now all of a sudden gets the first date.

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Speaker 4: The first impression rose. Yeah, I do think that they

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Speaker 4: probably changed the one. I don't know if it was

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Speaker 4: my account because that had been i thing people picked

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Speaker 4: up on before my account, But it does make sense.

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Speaker 4: I mean, look at the corporate world, right the people

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Speaker 4: who work and excel, the data analysts, the people who

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Speaker 4: do this type of work. We are the ones who

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Speaker 4: drive decision making at companies. Like you don't make a

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Speaker 4: decision at a company based off of your gut, you

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Speaker 4: make it based off of data. So using this type

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Speaker 4: of data to be able to drive decision making, I mean,

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Speaker 4: it makes sense, and I'm always happy to share that

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Speaker 4: data with anybody who needs it. But one other really

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Speaker 4: interesting stat that you can you can kind of put

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Speaker 4: tune two together is like Bachelor in Paradise, the first

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Speaker 4: date of the season they rarely work out. Out of

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Speaker 4: all the seasons of Bachelor in Paradise, only twenty two

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Speaker 4: percent of them are technically considered successful. But season two,

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Speaker 4: the first date went to Ashley and Jared, and technically

402
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Speaker 4: they didn't get together until years later, after yet another

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Speaker 4: season of Paradise. So it's if you don't want to

404
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Speaker 4: count that one, it's even less.

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Speaker 2: And our season was Avigailnoah was the first one on

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Speaker 2: one day of the season, and I mean, obviously they're

407
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Speaker 2: happily married now, but they did break up at the

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Speaker 2: end of the show.

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Speaker 4: Yeah, and again, like again, you could pull that one out.

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Speaker 4: There's so many people who like to be like, well,

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Speaker 4: that person doesn't count because you know, Ari changed his

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Speaker 4: mind and Becco was technically the winner, or people want

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Speaker 4: to be like, well, technically Becca wasn't the winner. So

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Speaker 4: people like to look at it different ways. But like

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Speaker 4: basheline Paradise for example, that makes sense, Like it's the

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Speaker 4: beginning of the season. You know, you had clar and Graham,

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Speaker 4: you had Jubilee and Jared. Also, Jared is the only

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Speaker 4: contestant to ever go on Paradise and get that first

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Speaker 4: date twice, by the way, and like Tia and Chris,

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Speaker 4: Tia got the first one on one day and she

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Speaker 4: invited Chris, but she was like, really, hung up on

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Speaker 4: Colton and like, possibly.

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Speaker 3: Were on I was there.

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Speaker 1: I was there for that.

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Speaker 4: Yeah, yeah, there's and it makes sense right. So there

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Speaker 4: are a lot of these data points. A lot of

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Speaker 4: people will be sitting at home and be like, well,

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Speaker 4: my gut tells me this, but and I'm the count

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Speaker 4: there that's like, yes, your gut is right, this is

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Speaker 4: the data behind it.

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Speaker 2: Is there a piece of data or a few pieces

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Speaker 2: of data that have been the most shocking to you

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Speaker 2: or anything that you were like wow, like I thought

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Speaker 2: it was this and now looking at the data, it

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Speaker 2: actually proves something different.

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Speaker 4: Yeah, I think. But again, all of them, it's like

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Speaker 4: my gut was there. Like the age gaps, for example,

438
00:21:10,400 --> 00:21:13,399
Speaker 4: on the Bachelor versus the Bachelorette, between the lead and

439
00:21:13,440 --> 00:21:16,560
Speaker 4: the winner, the average age gap on the Bachelor is

440
00:21:16,600 --> 00:21:19,200
Speaker 4: six years, whereas the Bachelorette, when the woman is the

441
00:21:19,280 --> 00:21:21,920
Speaker 4: lead and she's choosing a man, the average age gap

442
00:21:21,960 --> 00:21:24,600
Speaker 4: is that he's a year older. It's one year versus

443
00:21:24,640 --> 00:21:27,120
Speaker 4: six years, and on the Bachelor they're typically choosing women

444
00:21:27,119 --> 00:21:28,880
Speaker 4: who are six years younger than them.

445
00:21:29,440 --> 00:21:29,960
Speaker 3: Yeah.

446
00:21:30,040 --> 00:21:31,600
Speaker 4: I think that was the one that really shocked me.

447
00:21:31,680 --> 00:21:33,639
Speaker 2: Then that was my age gap when I was on

448
00:21:33,680 --> 00:21:35,320
Speaker 2: The Bachelor, he was six years older than me.

449
00:21:35,480 --> 00:21:39,520
Speaker 1: Yeah, what about how about for people who does better

450
00:21:39,560 --> 00:21:43,440
Speaker 1: after the show? Couples or like people that leave heartbroken

451
00:21:44,840 --> 00:21:49,359
Speaker 1: because I feel like the heartbroke for oh yeah, for Paradise.

452
00:21:49,440 --> 00:21:50,240
Speaker 1: Let's do Paradise.

453
00:21:51,200 --> 00:21:54,560
Speaker 4: Yeah, I mean, Paradise has an insane success rate, like

454
00:21:55,080 --> 00:21:58,159
Speaker 4: absolutely insane. It is the show that's going to just

455
00:21:58,200 --> 00:22:00,359
Speaker 4: push out the most couples because also statistic on the

456
00:22:00,359 --> 00:22:03,080
Speaker 4: Bachelor of the Bachelorette, the maximum number of couples that

457
00:22:03,119 --> 00:22:06,479
Speaker 4: you can get is one because there's just one of

458
00:22:06,520 --> 00:22:10,320
Speaker 4: that gender. But Bachelor in Paradise it's pretty much fifty

459
00:22:10,320 --> 00:22:13,200
Speaker 4: to fifty, so you have a lot of potential couple pairings.

460
00:22:13,720 --> 00:22:16,359
Speaker 4: I do think, especially in recent years, we've seen a

461
00:22:16,359 --> 00:22:19,960
Speaker 4: lot of contestants that leave, like Becca and Thomas, Abigail

462
00:22:20,000 --> 00:22:22,880
Speaker 4: and Noah because they're not ready to commit at that point,

463
00:22:22,920 --> 00:22:25,320
Speaker 4: but then they keep dating and then they end up

464
00:22:25,560 --> 00:22:29,719
Speaker 4: you know, rekindling later. You know. I think I definitely

465
00:22:29,760 --> 00:22:32,200
Speaker 4: think the ending of Paradise to be able to like, well,

466
00:22:32,280 --> 00:22:34,440
Speaker 4: if you guys want to continue on fast this point,

467
00:22:34,480 --> 00:22:36,399
Speaker 4: you got to get engaged, and it's you know, it

468
00:22:36,480 --> 00:22:37,840
Speaker 4: is tough for a lot of couples to people to

469
00:22:37,840 --> 00:22:41,720
Speaker 4: make that decision. But it's just it's such a wildly

470
00:22:41,760 --> 00:22:45,680
Speaker 4: successful show data whise that even if you leave it,

471
00:22:45,840 --> 00:22:48,560
Speaker 4: like Kaylin and Dean, like they left part way through

472
00:22:48,600 --> 00:22:51,040
Speaker 4: the season, right and now they're married.

473
00:22:51,000 --> 00:22:55,400
Speaker 2: In aspect, yeah, and they both have big social media followings. Yeah,

474
00:22:55,480 --> 00:22:58,159
Speaker 2: I mean they're also great on social But do you see, like,

475
00:22:58,200 --> 00:23:02,160
Speaker 2: if something crazy happens on the show, like let's go back,

476
00:23:02,160 --> 00:23:04,080
Speaker 2: I asked to Piper and Brendan right like, there was

477
00:23:04,119 --> 00:23:07,200
Speaker 2: a lot of talk around that, and I remember you

478
00:23:07,280 --> 00:23:10,840
Speaker 2: creating a lot of posts around that if a crazy

479
00:23:10,960 --> 00:23:14,520
Speaker 2: incident happens on the show, do you see your own

480
00:23:14,920 --> 00:23:17,080
Speaker 2: social media growth happen as well?

481
00:23:17,800 --> 00:23:20,879
Speaker 4: Absolutely? And that was the craziest moment during Brendan and Piper.

482
00:23:21,040 --> 00:23:25,439
Speaker 4: I gained in twenty four hours fourteen thousand followers just

483
00:23:25,520 --> 00:23:27,720
Speaker 4: covering that. And it was so funny too, because I

484
00:23:27,720 --> 00:23:30,119
Speaker 4: have the most imported partner. He went out to go

485
00:23:30,119 --> 00:23:33,280
Speaker 4: get me balloons because I had hit like I think

486
00:23:33,280 --> 00:23:36,080
Speaker 4: it was like seventy thousand followers, and he went out

487
00:23:36,119 --> 00:23:37,480
Speaker 4: to go surprise me to get them. I had no

488
00:23:37,520 --> 00:23:39,360
Speaker 4: idea where he was going, and I honestly didn't even

489
00:23:39,359 --> 00:23:41,080
Speaker 4: notice him leaving the house because I was just like

490
00:23:41,400 --> 00:23:44,040
Speaker 4: on my phone, like creating content here because it is

491
00:23:44,080 --> 00:23:46,520
Speaker 4: like so my data too, especially with social media growth

492
00:23:46,600 --> 00:23:49,520
Speaker 4: during that time. If people didn't watch that season, Brennan

493
00:23:49,560 --> 00:23:51,840
Speaker 4: and Piper had kind of been seeing each other before

494
00:23:51,880 --> 00:23:56,359
Speaker 4: the season started to air, and Brennan was seeing Natasha

495
00:23:56,560 --> 00:23:59,560
Speaker 4: until Piper got there. And basically what happened in this

496
00:23:59,600 --> 00:24:01,880
Speaker 4: moment got caught in the hot mic were called out

497
00:24:01,880 --> 00:24:05,080
Speaker 4: on the beach, et cetera. Is that social media momentum

498
00:24:05,160 --> 00:24:07,840
Speaker 4: picked up and everybody was on this. I was not

499
00:24:08,200 --> 00:24:10,040
Speaker 4: calling for it, but a lot of people were making

500
00:24:10,080 --> 00:24:13,800
Speaker 4: content on unfollow Brendan and Piper and they were losing

501
00:24:13,880 --> 00:24:16,000
Speaker 4: thousands by the every few.

502
00:24:15,840 --> 00:24:17,520
Speaker 3: Minutes and Natasha was gaining.

503
00:24:17,840 --> 00:24:20,280
Speaker 4: Natasha was the opposite way. And actually my video popped

504
00:24:20,280 --> 00:24:22,800
Speaker 4: off because at this time, Loki was airing on Disney

505
00:24:22,800 --> 00:24:24,879
Speaker 4: Plus and that was a really popular show. I was

506
00:24:24,920 --> 00:24:26,920
Speaker 4: obsessed with it, so I took the theme song for

507
00:24:26,960 --> 00:24:29,480
Speaker 4: that and was like showing the chart changing over time.

508
00:24:29,520 --> 00:24:33,560
Speaker 4: It was so fun to cover that just data wise,

509
00:24:33,600 --> 00:24:35,679
Speaker 4: like it's really exciting when something like that happens. And

510
00:24:35,720 --> 00:24:37,600
Speaker 4: then my videos were blowing up as well, and I

511
00:24:37,600 --> 00:24:39,520
Speaker 4: also saw that like during Matt James season with the

512
00:24:39,520 --> 00:24:42,280
Speaker 4: controversies that happened there that blew up my account. But

513
00:24:42,320 --> 00:24:44,119
Speaker 4: it was really funny. My partner he went out to

514
00:24:44,160 --> 00:24:46,560
Speaker 4: go get the balloons and before he went back, I

515
00:24:46,680 --> 00:24:48,879
Speaker 4: passed seventy thousand and we got home. I was already

516
00:24:48,880 --> 00:24:51,440
Speaker 4: at seventy five thousand, and they were like the balloons

517
00:24:51,440 --> 00:24:54,320
Speaker 4: were wrong at that point to.

518
00:24:54,320 --> 00:24:55,240
Speaker 3: The thought that count.

519
00:24:55,800 --> 00:24:59,080
Speaker 4: It was pretty cool. But yeah, these whenever you see

520
00:24:59,119 --> 00:25:02,000
Speaker 4: these big moments that happened on the show, positive negative,

521
00:25:02,000 --> 00:25:04,760
Speaker 4: whatever they are, whenever they go viral, US content creators

522
00:25:04,800 --> 00:25:06,239
Speaker 4: also see them whenever we cover it.

523
00:25:07,200 --> 00:25:11,080
Speaker 1: I'm going to assume based off of your father telling you,

524
00:25:11,080 --> 00:25:13,320
Speaker 1: you know, you should cover something that you enjoy, that

525
00:25:13,400 --> 00:25:18,359
Speaker 1: you enjoyed watching reality TV. Yeah, doing what you do now,

526
00:25:18,760 --> 00:25:22,080
Speaker 1: does that take away some of the enjoyment when you watch?

527
00:25:22,200 --> 00:25:24,440
Speaker 3: Yeah, like when you're tracking or you ever like I'm

528
00:25:24,520 --> 00:25:25,000
Speaker 3: tired of this.

529
00:25:25,119 --> 00:25:28,119
Speaker 2: Grandpa, Like I don't want to track follower kiults today.

530
00:25:28,480 --> 00:25:28,800
Speaker 3: Yeah.

531
00:25:28,840 --> 00:25:30,960
Speaker 4: Well, I have an amazing person on my team that

532
00:25:31,040 --> 00:25:34,800
Speaker 4: takes the screen time data, and that's what it was

533
00:25:34,880 --> 00:25:38,320
Speaker 4: like during So I've had people help me on and off.

534
00:25:38,359 --> 00:25:40,480
Speaker 4: So Back when I first started tracking screen time, it

535
00:25:40,560 --> 00:25:42,359
Speaker 4: was really hard on me because I was working as

536
00:25:42,359 --> 00:25:44,840
Speaker 4: a technology director. I ever saw a team of forty people.

537
00:25:45,240 --> 00:25:48,520
Speaker 4: It was a big school district, especially like this was

538
00:25:48,560 --> 00:25:50,360
Speaker 4: coming out of COVID. We were working on a big

539
00:25:50,359 --> 00:25:53,080
Speaker 4: project in our district, migrating our student information system. Like,

540
00:25:53,119 --> 00:25:55,480
Speaker 4: my life was really busy, and I'd basically work like

541
00:25:55,560 --> 00:25:57,880
Speaker 4: ten hours at my day job and then come home

542
00:25:58,040 --> 00:26:00,639
Speaker 4: and then then I would work on bachelor data. So

543
00:26:01,160 --> 00:26:03,840
Speaker 4: I've had amazing people have helped me along the way

544
00:26:03,840 --> 00:26:06,000
Speaker 4: with the screen time collection, but the times that I

545
00:26:06,040 --> 00:26:09,320
Speaker 4: took that on to do myself, it really it did

546
00:26:09,400 --> 00:26:11,640
Speaker 4: take away from it. It was like a four hour

547
00:26:11,800 --> 00:26:14,199
Speaker 4: job early on for me to do because it's an

548
00:26:14,200 --> 00:26:18,320
Speaker 4: Excel spreadsheet and it's a lot of stops start rewinding. Yeah,

549
00:26:18,440 --> 00:26:20,040
Speaker 4: And I know a lot of people have approached me

550
00:26:20,200 --> 00:26:22,639
Speaker 4: like why don't you just like machine learning like train

551
00:26:22,760 --> 00:26:25,000
Speaker 4: a thing, And it's like, well, this takes the human

552
00:26:25,119 --> 00:26:27,520
Speaker 4: element of figuring out like who, Like you have to

553
00:26:27,560 --> 00:26:30,480
Speaker 4: really discern who is the focus of this moment that

554
00:26:30,520 --> 00:26:33,000
Speaker 4: the audience is going to be focusing on, and then

555
00:26:33,040 --> 00:26:35,200
Speaker 4: how do we split it if it's really multiple people

556
00:26:35,200 --> 00:26:37,080
Speaker 4: in this moment or do we just do one second

557
00:26:37,480 --> 00:26:40,680
Speaker 4: every time it changes. It does take that human element

558
00:26:41,040 --> 00:26:44,320
Speaker 4: and that really did drain me for a while. I

559
00:26:44,320 --> 00:26:48,520
Speaker 4: will say it is tougher on seasons where I know

560
00:26:48,640 --> 00:26:52,360
Speaker 4: the spoiler and I'm not excited about who wins. That

561
00:26:52,480 --> 00:26:56,040
Speaker 4: kind of impacts it. I do. I always look forward

562
00:26:56,080 --> 00:26:58,520
Speaker 4: some day to be able to like watch a season

563
00:26:58,600 --> 00:27:01,199
Speaker 4: and not be spoiled. But it's really hard to as

564
00:27:01,240 --> 00:27:04,280
Speaker 4: a content creator for this show because so many people

565
00:27:04,320 --> 00:27:06,640
Speaker 4: will even like on my Instagram account. I haven't said

566
00:27:06,640 --> 00:27:08,440
Speaker 4: that the only people who can comment are people who

567
00:27:08,480 --> 00:27:12,560
Speaker 4: follow my page, because like, it does get pretty bad

568
00:27:12,640 --> 00:27:17,399
Speaker 4: with people just commenting spoilers. But I do really want

569
00:27:17,440 --> 00:27:21,240
Speaker 4: to watch the season someday without knowing the spoilers because

570
00:27:21,240 --> 00:27:22,920
Speaker 4: I do think that will change it. But I will

571
00:27:22,920 --> 00:27:25,120
Speaker 4: stay on the flip side. Sometimes I know the spoiler,

572
00:27:25,240 --> 00:27:28,680
Speaker 4: like Daisy, Daisy, Joey, Kelsey, Like that whole season I

573
00:27:28,760 --> 00:27:31,760
Speaker 4: knew Daisy Joey or Daisy and Kelsey were final too,

574
00:27:32,160 --> 00:27:33,800
Speaker 4: and based on their social media presence, I was like,

575
00:27:33,800 --> 00:27:35,439
Speaker 4: this is going to be an awesome season. Like I

576
00:27:35,480 --> 00:27:41,320
Speaker 4: got so much more excited for it. But I've had

577
00:27:41,320 --> 00:27:43,680
Speaker 4: my moments I think twenty twenty three was a tough year,

578
00:27:43,680 --> 00:27:45,879
Speaker 4: but also because I was seeing the data and like

579
00:27:46,640 --> 00:27:49,240
Speaker 4: social media growth was low, so I wasn't having a

580
00:27:49,280 --> 00:27:51,800
Speaker 4: lot of fun analyzing it. And every week it was like,

581
00:27:51,840 --> 00:27:53,760
Speaker 4: oh wow, the most growth we saw this week was

582
00:27:53,800 --> 00:27:56,800
Speaker 4: like eight hundred followers, and like back in the day,

583
00:27:56,840 --> 00:27:59,560
Speaker 4: we used to see like you know, like Joe, you

584
00:27:59,600 --> 00:28:03,720
Speaker 4: gain ten thousand followers overnight, Like, yeah, it does.

585
00:28:03,880 --> 00:28:07,080
Speaker 1: That's got to be much more thrilling to like watch.

586
00:28:08,359 --> 00:28:10,040
Speaker 3: Like you want to see anomalies.

587
00:28:10,119 --> 00:28:12,520
Speaker 2: You want to see like highs and lows and like

588
00:28:12,600 --> 00:28:16,280
Speaker 2: big changes, I guess, versus like the creepy Crawley of

589
00:28:16,320 --> 00:28:19,000
Speaker 2: it all. But what do you think about them not

590
00:28:19,080 --> 00:28:20,400
Speaker 2: doing the Bacherette this year?

591
00:28:21,400 --> 00:28:25,400
Speaker 4: Listen, I get it. I get it from the business perspective, right,

592
00:28:25,440 --> 00:28:29,480
Speaker 4: Like last last year was tough. There were you know,

593
00:28:29,520 --> 00:28:32,520
Speaker 4: we had Golden Bachelorette, we had gen season. You know,

594
00:28:32,600 --> 00:28:35,560
Speaker 4: we all saw what happened with certain people getting cast

595
00:28:35,600 --> 00:28:39,720
Speaker 4: on the show. You know, ratings have been tough the

596
00:28:39,800 --> 00:28:42,000
Speaker 4: last two seasons, so it makes sense for them to

597
00:28:42,080 --> 00:28:44,800
Speaker 4: kind of regroup. Let's figure out casting. How to make this,

598
00:28:45,440 --> 00:28:49,400
Speaker 4: you know, how to really get casting right, especially because

599
00:28:49,400 --> 00:28:51,840
Speaker 4: we saw casting get right for Joey season and we

600
00:28:51,880 --> 00:28:54,720
Speaker 4: saw how perfect and amazing of a season it was.

601
00:28:55,560 --> 00:28:57,520
Speaker 4: And it also makes me excited because it means that

602
00:28:57,520 --> 00:28:59,560
Speaker 4: there's more budget now that they can put into Bachelor

603
00:28:59,560 --> 00:29:02,520
Speaker 4: and Paradise, which is personally, I've always much more enjoyed

604
00:29:02,520 --> 00:29:05,120
Speaker 4: Bachelor of Paradise than the other shows. Like I do

605
00:29:05,160 --> 00:29:07,520
Speaker 4: love the other shows, but I love Paradise because it's

606
00:29:07,840 --> 00:29:10,600
Speaker 4: you get so many more potential couples from there, and

607
00:29:10,640 --> 00:29:12,720
Speaker 4: it's really exciting because so many ended up moving on

608
00:29:12,800 --> 00:29:15,000
Speaker 4: and getting married and having kids, and now we have

609
00:29:15,040 --> 00:29:18,440
Speaker 4: lots of Paradise babies and stuff. So I think it

610
00:29:18,520 --> 00:29:22,200
Speaker 4: makes sense from the business perspective. Personally, I miss it,

611
00:29:22,280 --> 00:29:25,080
Speaker 4: Like I would have loved to see a Bachelorette season

612
00:29:25,120 --> 00:29:26,560
Speaker 4: even if they had brought in, you know, there were

613
00:29:26,600 --> 00:29:28,880
Speaker 4: rumors that they were possibly going to bring on Victoria

614
00:29:29,040 --> 00:29:33,320
Speaker 4: f from Peter season. She would be so good man

615
00:29:33,360 --> 00:29:34,920
Speaker 4: that mess. It would have been so fun to cover

616
00:29:35,000 --> 00:29:38,160
Speaker 4: that season, like the way that that she just generated

617
00:29:38,280 --> 00:29:40,960
Speaker 4: so much fun mess back then, Like I would have

618
00:29:41,040 --> 00:29:42,360
Speaker 4: really enjoyed that, you know.

619
00:29:42,320 --> 00:29:44,920
Speaker 2: And I also think I mean, like there's obviously exceptions

620
00:29:44,960 --> 00:29:48,800
Speaker 2: on either side of this, but she's been on The Bachelor,

621
00:29:49,000 --> 00:29:51,040
Speaker 2: she went far, she went all the way to Fantasy Sweet,

622
00:29:51,080 --> 00:29:53,240
Speaker 2: she's been on Paradise. I do think there's something to

623
00:29:53,240 --> 00:29:56,520
Speaker 2: be said for a lead that has experience being on

624
00:29:56,600 --> 00:29:59,200
Speaker 2: the show and like their ability to kind of bring

625
00:29:59,240 --> 00:30:02,600
Speaker 2: more to the position just because they've been on once

626
00:30:02,640 --> 00:30:05,400
Speaker 2: and went far or twice, you know, like Coulton.

627
00:30:05,480 --> 00:30:05,920
Speaker 3: I think.

628
00:30:06,440 --> 00:30:09,080
Speaker 1: I mean, I personally think if you bring if the

629
00:30:09,200 --> 00:30:11,720
Speaker 1: show and we were running out of time so we

630
00:30:11,760 --> 00:30:15,800
Speaker 1: got to wrap, But if the show brought Victoria Fuller

631
00:30:16,040 --> 00:30:18,000
Speaker 1: is the next Bachelorette, I think it would be the

632
00:30:18,040 --> 00:30:21,640
Speaker 1: biggest season they would have, maybe maybe ever, because I

633
00:30:21,680 --> 00:30:30,360
Speaker 1: think every I feel like ninety Bachelor Nation fans would

634
00:30:30,560 --> 00:30:32,480
Speaker 1: watch the season, and then you would get so many

635
00:30:32,520 --> 00:30:33,960
Speaker 1: new people as well. I think it would be great.

636
00:30:34,120 --> 00:30:35,680
Speaker 3: That's what I would do if I throw it out

637
00:30:35,680 --> 00:30:36,360
Speaker 3: of his own stats.

638
00:30:36,480 --> 00:30:40,160
Speaker 1: Yeah, yeah, just I'll just make a shit up here. Susanna.

639
00:30:40,200 --> 00:30:42,000
Speaker 1: Thank you so much for coming on our podcast.

640
00:30:42,120 --> 00:30:43,880
Speaker 2: Yeah, before we let you go, is there anything else

641
00:30:44,200 --> 00:30:45,800
Speaker 2: you want to touch on or talk about?

642
00:30:46,440 --> 00:30:49,160
Speaker 4: Yeah? Absolutely. I'm so excited for Paradise this summer. I'm

643
00:30:49,160 --> 00:30:50,440
Speaker 4: so excited to see what they're going to do what

644
00:30:50,480 --> 00:30:52,920
Speaker 4: they're going to shake up. Maybe they'll let the contestants

645
00:30:52,960 --> 00:30:55,520
Speaker 4: film content while they're their fingers crossed. I think that'd

646
00:30:55,520 --> 00:30:58,719
Speaker 4: be so fun. But yeah, and if people are new

647
00:30:58,760 --> 00:31:00,680
Speaker 4: here and if they haven't seen my page, check me out.

648
00:31:01,000 --> 00:31:03,760
Speaker 4: I also have Excel and Google Sheets courses. If you

649
00:31:03,760 --> 00:31:06,719
Speaker 4: guys are interested in learning how to use those platforms

650
00:31:06,760 --> 00:31:10,120
Speaker 4: in an actual fun way and not with boring people

651
00:31:10,160 --> 00:31:12,280
Speaker 4: on YouTube, you guys can come check that out. Actually,

652
00:31:12,280 --> 00:31:13,600
Speaker 4: I have a sale running right now too, so.

653
00:31:13,800 --> 00:31:15,600
Speaker 2: Can you tell people where they can find that? And

654
00:31:15,640 --> 00:31:16,960
Speaker 2: then also your Instagram handles.

655
00:31:17,240 --> 00:31:18,920
Speaker 4: Yep, it's just going to be in my bio. I'm

656
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Speaker 4: bachelor data across all platforms Instagram, TikTok, and then occasionally

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00:31:23,480 --> 00:31:26,200
Speaker 4: on Twitter our guess x is what they call these days.

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Speaker 4: But yeah, come follow, have fun and send me your

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Speaker 4: data requests. I am always so excited when somebody finds

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00:31:33,120 --> 00:31:35,120
Speaker 4: a new piece of data for us to analyze so

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Speaker 4: we can find some new trends.

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Speaker 1: Awesome. And to our listeners, thank you guys for tuning

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Speaker 1: in the Batchler Happy Hour. Make sure you download and

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Speaker 1: subscribe to the podcast.

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Speaker 2: Yeah, be sure to go follow about your data. She

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Speaker 2: truly posts the most engaging, cool, fun, exciting content if

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00:31:50,640 --> 00:31:53,600
Speaker 2: you're interested in this stuff, and be sure to continue

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00:31:53,600 --> 00:31:55,480
Speaker 2: listening and subscribing to Bachelor Happy Air as well.

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Speaker 3: Thank you so much for listening.

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Speaker 4: Bye,