WEBVTT - Introducing: Waiting for Impact

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<v Speaker 1>It's the summer of nineteen ninety one, the peak of

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<v Speaker 1>the monoculture. Everyone is watching and listening to, or at

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<v Speaker 1>least aware of the same TV shows, movies, and music.

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<v Speaker 1>The Internet hasn't had its way with us yet. A

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<v Speaker 1>song comes out that summer from the R and B

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<v Speaker 1>group Boys to Men. It's called Motown Philly. In the

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<v Speaker 1>music video, we meet Boys to Men and the other

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<v Speaker 1>groups in the East Coast family, another bad creation, bell

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<v Speaker 1>Biv Devou, and then two minutes and thirty eight seconds

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<v Speaker 1>into the video, we meet another group, five young guys

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<v Speaker 1>in matching white button down shirts, each with his own

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<v Speaker 1>unique necktie, their name and lights above them Sudden Impact.

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<v Speaker 1>They point at the camera. They point at you, like,

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<v Speaker 1>are you ready for sudden Impact? I was a young

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<v Speaker 1>guy in the Midwest at the time, glued to MTV,

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<v Speaker 1>dreaming of a life in the entertainment industry. I was

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<v Speaker 1>ready for sudden impact. The world was ready for sudden impact.

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<v Speaker 2>Botow Philly just came out. They're on NTV for the

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<v Speaker 2>first time, and the first question is who's those white

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<v Speaker 2>guys in the video?

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<v Speaker 1>You know, like he's already promoting an act that doesn't

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<v Speaker 1>exist yet.

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<v Speaker 2>Here It is. You're going to love this. This is

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<v Speaker 2>my universe. These are this is my record label. Enjoy,

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<v Speaker 2>thank you or pardon me, You're welcome.

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<v Speaker 1>I couldn't wait to see what Sudden Impact was going

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<v Speaker 1>to do next. What they did next was disappear. I'm

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<v Speaker 1>Dave Holmes, and as a former MTVVJ and professional pop

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<v Speaker 1>culture obsessive, I've been thinking about Sudden Impact for thirty years.

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<v Speaker 1>I always wanted to know what happened, so I decided

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<v Speaker 1>to find out. And let me tell you. What happened

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<v Speaker 1>was a lot.

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<v Speaker 2>We actually got signed to Motown off of a poster

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<v Speaker 2>without them even hearing any music. Music. Probably saved his

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<v Speaker 2>butt from going to jail.

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<v Speaker 1>Wow, we could really make it.

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<v Speaker 2>We could do this, We could do that. It ain't right, man,

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<v Speaker 2>keep playing god with me. Let me fucking go. If

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<v Speaker 2>you don't plan on doing something, let us fucking go.

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<v Speaker 1>Two grown meg just broke up, like two heterosexual males

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<v Speaker 1>just broke up.

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<v Speaker 2>Am I still holding on to that hope? Like, oh,

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<v Speaker 2>I can't wait to see this. I still have that

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<v Speaker 2>because I don't like thinking that it's over for anybody.

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<v Speaker 1>I always suspected there was a story behind Sudden Impact.

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<v Speaker 1>I had no idea. I'm going to track these guys

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<v Speaker 1>down one by one and I'm going to find out

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<v Speaker 1>what happened. And I'm going to try to answer the

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<v Speaker 1>most bewildering question of them all, why can't I stop

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<v Speaker 1>thinking about them? This is a podcast about big swings,

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<v Speaker 1>about high hopes, about what happens when your best laid

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<v Speaker 1>plans go sideways. It's about the nineties and what we

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<v Speaker 1>left there. This is Waiting for Impact, a Dave Holmes

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<v Speaker 1>passion project. Be sure to listen to the show's premiere

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<v Speaker 1>on Tuesday, October twelfth ONNT exactly Right. New episodes drop

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<v Speaker 1>every Tuesday. Subscribe now on Stitcher, Apple Podcasts, or wherever

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<v Speaker 1>you like to listen.