WEBVTT - Taser Incorporated | Episode 6 - Live Long and Prosper

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<v Speaker 1>Previously on Taser Incorporated.

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<v Speaker 2>I want to start by addressing a couple of questions

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<v Speaker 2>we've been receiving over email. The first one is our

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<v Speaker 2>chest hits with the Taser dangerous and the answer to

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<v Speaker 2>that is definitively no.

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<v Speaker 3>The company was formed in order to do something favorable

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<v Speaker 3>for law enforcement. Right, We're going to give you a

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<v Speaker 3>device that won't kill people, and it ends up killing people.

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<v Speaker 3>So now what they do is they put the onus

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<v Speaker 3>on the officers.

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<v Speaker 4>My understanding that any shot is acceptable, it's preferred to

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<v Speaker 4>try to aim for lower center mass.

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<v Speaker 5>Show me where it says any shot is acceptable.

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<v Speaker 4>In this bulletin, it says when possible and also says

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<v Speaker 4>preferred to indicate any area.

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<v Speaker 5>So it doesn't say it's acceptable, doesn't it. It was

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<v Speaker 5>much easier to pen it all on Runnels and say

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<v Speaker 5>he shouldn't have shot the kid and held the trigger

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<v Speaker 5>down for twenty four seconds, which is all true.

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<v Speaker 1>Do you feel like they got away with it a

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<v Speaker 1>little bit? Oh? Yeah, by design?

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<v Speaker 5>Yeah, he got what it really.

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<v Speaker 1>I went to talk with the Masters family late last year.

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<v Speaker 1>I wanted to understand how Matt's still a cop after

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<v Speaker 1>everything he's been through during Bryce's trial, he told me

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<v Speaker 1>that he was done, but it's been seven years and

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<v Speaker 1>he hasn't quit.

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<v Speaker 5>My perspective changed definitely, Like and I tell people at

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<v Speaker 5>the time, you don't get a free pass anymore just

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<v Speaker 5>because you're a cop. Obviously, when I first got on

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<v Speaker 5>the department, I would consider it a good old boy club,

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<v Speaker 5>you know. I mean, cops took care of each other,

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<v Speaker 5>They took care of each other's families. And I really

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<v Speaker 5>stopped doing that after this happened to Bryce.

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<v Speaker 1>Now he works as a detective in the narcotics unit,

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<v Speaker 1>and he says he thinks a lot more than he

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<v Speaker 1>used to about the people he's investigating.

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<v Speaker 5>I mean, I'm very careful to keep the case, you know,

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<v Speaker 5>going in the right direction, but I'm also scrutinizing the

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<v Speaker 5>reason for the stop, whether there was good reason, suspicion,

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<v Speaker 5>or probable cause.

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<v Speaker 1>Matt will drop a case if he thinks the arresting

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<v Speaker 1>officers did something wrong. Sometimes when he calls it out,

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<v Speaker 1>he gets shipped from his fellow cops. But Matt just

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<v Speaker 1>focuses on what's right.

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<v Speaker 5>I mean, what happened when Bryce taught me to have empathy,

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<v Speaker 5>you know.

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<v Speaker 1>This is the side of Matt that Stacey fell in

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<v Speaker 1>love with. They spend a lot lot of time together

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<v Speaker 1>during the summers. The whole family likes to float together

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<v Speaker 1>in the above ground pool Bryce bought for them in

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<v Speaker 1>the backyard. They call it the spa. The three of

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<v Speaker 1>them like to put movies on an outdoor projector set

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<v Speaker 1>up next to the pool and sip cocktails in the water.

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<v Speaker 6>We watch a lot of movies.

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<v Speaker 1>That's kind of our thing, swimming and movies. Bryce bought

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<v Speaker 1>a house a few miles away with some of the

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<v Speaker 1>money he got from the lawsuit against.

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<v Speaker 5>Runnels, and I'd basically just pay mom and Dad's dead off,

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<v Speaker 5>got my house in my car, and then put the

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<v Speaker 5>rest in the bank.

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<v Speaker 1>He spends a lot of time with us.

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<v Speaker 5>He's always watching my snapchats and knowing what leftover dinners

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<v Speaker 5>he needs to show up for.

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<v Speaker 7>And so we're lucky.

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<v Speaker 5>Heard from him tonight.

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<v Speaker 1>Yeah, I'm surprised that he hasn't interrupted us. As I left,

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<v Speaker 1>Matt handed me the brown Accordion folder stuffed with all

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<v Speaker 1>his taser research, these studies articles, years of obsession. Matt

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<v Speaker 1>doesn't stay up late reading taser studies anymore, but there

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<v Speaker 1>are certain details of what happened that he can't let

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<v Speaker 1>go of, like the fact that Rick Smith never acknowledged

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<v Speaker 1>what happened to his family.

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<v Speaker 5>I would love the opportunity to sit across from Rick

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<v Speaker 5>Smith and you know, let him, let him have a

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<v Speaker 5>piece of my mind.

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<v Speaker 1>I'd like to sit across from Rick Smith too, but

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<v Speaker 1>he's declined to talk to me. What would you say

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<v Speaker 1>to him?

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<v Speaker 5>My thing would be the question, why didn't you tell

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<v Speaker 5>the truth from the beginning? Why did you Why did

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<v Speaker 5>you continue to develop and make that weapon when you

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<v Speaker 5>knew that it had the possibility to kill somebody? My

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<v Speaker 5>biggest question is with me, why was it all about money?

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<v Speaker 1>This is absolute Season one Taser incorporated a story about

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<v Speaker 1>unchecked power. I'm Nick Beredini. Episode six, Live, Long and Prosper.

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<v Speaker 1>It's been a full thirty years since Rick Smith first

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<v Speaker 1>launched the Airtaser thirty four thousand. That's the model he

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<v Speaker 1>built in a garage with the inventor Jack Cover. He

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<v Speaker 1>was twenty five years old. Back then, it was winter

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<v Speaker 1>and his weapon was about to go on sale in

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<v Speaker 1>the Sharper Image catalog. At the time, he planned to

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<v Speaker 1>sell the Airtaser to regular civilians to protect themselves. This

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<v Speaker 1>was going to be his moment, the first step in

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<v Speaker 1>his dream to make the bullet obsolete. But there are

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<v Speaker 1>some pieces of this history that I haven't told you

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<v Speaker 1>about yet. The plan for launch day was to shock

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<v Speaker 1>a famous local reporter during the news the part.

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<v Speaker 7>Station don't miss Steve Filmer's task on air tasers. That

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<v Speaker 7>story and more on Bob News tonight, After Er.

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<v Speaker 1>And after Er, the taser segment begins. A woman in

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<v Speaker 1>jeans and a pink sweater points the air taser straight

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<v Speaker 1>ahead the reporter, Steve has khakis in a leather jacket.

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<v Speaker 1>He straps on one of those face shields that cops

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<v Speaker 1>attached to riot helmets. The camera cuts wide as he

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<v Speaker 1>gets ready to charge at the woman. Barbara's got the

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<v Speaker 1>air taser. I'll rush her from twenty yards. Steve drops

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<v Speaker 1>to the ground about five feet from Barbara. He flops

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<v Speaker 1>around like a fish out of water in the grass

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<v Speaker 1>as the electric current runs through his body.

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<v Speaker 6>That was not pleasant.

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<v Speaker 1>Those nine seconds were devastating, but I'm okay. A phone

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<v Speaker 1>number flashes on screen. Rick says he was waiting in

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<v Speaker 1>a call center with his employees. Everyone was ready at

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<v Speaker 1>the phones. He expected a flood of orders to come

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<v Speaker 1>rushing in.

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<v Speaker 8>Well.

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<v Speaker 7>These air tasers are being made by a company here

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<v Speaker 7>in Scottsdale. The price is two hundred and fifty dollars.

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<v Speaker 7>Until now only police could carry this weapon, but starting

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<v Speaker 7>tomorrow you can carry it for self defense twelve months

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<v Speaker 7>to no reporter see filmer tells you what you need

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<v Speaker 7>to know before you buy one.

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<v Speaker 1>The segment aired and the phones remained silent. Finally a

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<v Speaker 1>call Rick picked up. He wanted to be the one

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<v Speaker 1>to greet the first customer for his brand new taser,

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<v Speaker 1>but Rick says when he picked up, he heard his

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<v Speaker 1>mom's voice ask how's it going, Ricky. He says she

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<v Speaker 1>was the only call they got all night. It wasn't

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<v Speaker 1>just that the first taser was a bust. You might

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<v Speaker 1>remember that things were so bad. Rick wanted to quit

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<v Speaker 1>his company. But then, he says, he learned that the

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<v Speaker 1>bank was going to take everything from his father if

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<v Speaker 1>his company failed.

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<v Speaker 8>Millions of dollars went into this, basically wiping.

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<v Speaker 2>Out my dad.

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<v Speaker 1>Imagine the pressure. Rick was a kid in his mid

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<v Speaker 1>twenties running a business. If his family went broke, it

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<v Speaker 1>would be Rick's fault. Rick says he only had one

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<v Speaker 1>million dollars to save the company. Five hundred thousand from

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<v Speaker 1>his dad and a matching five hundred thousand from their

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<v Speaker 1>only other investor. He had one play left. He used

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<v Speaker 1>that money to go all in to make a new,

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<v Speaker 1>more powerful taser, one that would work for cops, which

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<v Speaker 1>meant that had to be able to stop anyone, even

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<v Speaker 1>the ripped marine Hans Morrero. It was called the M

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<v Speaker 1>twenty six, and that's because it was powered by twenty

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<v Speaker 1>six watts of electricity, almost four times stronger than the

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<v Speaker 1>air taser. Nobody was fighting through this thing.

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<v Speaker 8>The M twenty six was a big success for one reason.

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<v Speaker 8>That M twenty six worked.

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<v Speaker 1>So well that he was able to market it to

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<v Speaker 1>police departments all over the country, and it saved the

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<v Speaker 1>Smith family from financial ruin. But Rick wasn't actually the

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<v Speaker 1>first person to build a taser that worked, or the

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<v Speaker 1>first person to amp up the power. Before Rick and

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<v Speaker 1>Jack Kover first developed their taser in Cover's garage, Cover

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<v Speaker 1>had worked on his first model with another company called Tasertron.

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<v Speaker 1>Tasertron's technical advisor was a guy named Jim McNulty. Jim

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<v Speaker 1>told me that cops had asked for a taser that

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<v Speaker 1>was powerful enough to stop anyone.

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<v Speaker 9>Officers want someone down on the ground, they considered them

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<v Speaker 9>not to be a threat once they're.

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<v Speaker 1>Down on the ground. So Jim told me, Jack Kover

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<v Speaker 1>and Tasertron tried to give cops what they wanted. They

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<v Speaker 1>wanted them to fall down, so they doubled the power.

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<v Speaker 1>Tasertron increased the power of its weapons from about five

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<v Speaker 1>watts to about ten. But when cops started to actually

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<v Speaker 1>use that taser out on the streets, that's when you

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<v Speaker 1>started having your first deaths. They were about eleven of them.

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<v Speaker 1>Coroners in southern California cited these tasers as a cause

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<v Speaker 1>or contributing factor in at least five deaths between nineteen

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<v Speaker 1>eighty six and nineteen eighty nine. Jim McNaulty said, as

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<v Speaker 1>that's why Taser Tron stopped selling them. But about a

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<v Speaker 1>decade after those reported deaths, Rick Smith made an even

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<v Speaker 1>more powerful taser, the M twenty six, And the M

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<v Speaker 1>twenty six wasn't just ten watts. It was twenty six

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<v Speaker 1>years later. After the M twenty six came out, Jim

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<v Speaker 1>McNulty sued Taser International to try and stop Rick from

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<v Speaker 1>irresponsibly dominating the market. Jim testified that Rick had given

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<v Speaker 1>cops what they wanted, more power. Rick was there when

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<v Speaker 1>Jim told the judge that kind of power can be lethal,

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<v Speaker 1>but Jim lost the case and Rick didn't change his design.

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<v Speaker 1>When Taser International first released the new M twenty six

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<v Speaker 1>taser in late nineteen ninety nine, Rick went all out

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<v Speaker 1>to assure cops in the public that the taser was safe.

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<v Speaker 1>To accompany the release, he published a document he called

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<v Speaker 1>Medical Safety Information. This would be one of the first

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<v Speaker 1>documents to go in the company's research compendium. This was

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<v Speaker 1>essentially his proof. In this document, Rick Smith compared the

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<v Speaker 1>process of developing the more powerful taser to the research

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<v Speaker 1>a pharmaceutical company does to get FDA approval for a

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<v Speaker 1>new drug. He wrote, it was the same approach as

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<v Speaker 1>is used in the pharmaceutical and medical device industries. But

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<v Speaker 1>Rick Smith didn't get anything like FDA approval for the

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<v Speaker 1>M twenty six taser. He hardly had to prove anything

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<v Speaker 1>to anyone. A new drug takes on average about ten

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<v Speaker 1>years to go from concept to FDA approval. There's peer

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<v Speaker 1>reviewed animal studies, clinical human research supervised by doctors in

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<v Speaker 1>control groups. FDA approval is extremely cautious. But a taser

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<v Speaker 1>is not regulated by the FDA. It's not considered a

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<v Speaker 1>medical device, even though it sends an electric current through

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<v Speaker 1>the human body. It's also not regulated by the Bureau

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<v Speaker 1>of Alcohol, Tobacco, and Firearms because it doesn't use gunpowder

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<v Speaker 1>like the original tasers did. The very first taser was

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<v Speaker 1>technically a consumer product regulated by the Consumer Product Safety Commission,

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<v Speaker 1>but even they never did any sort of testing. No

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<v Speaker 1>independent regulatory agency ever did a study on the twenty six.

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<v Speaker 1>So at the start, everything Rick promised was based on

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<v Speaker 1>a few studies that Taser conducted by itself. The first

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<v Speaker 1>one was on a pig, the second one was on

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<v Speaker 1>five dogs, and finally there was Taser's version of a

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<v Speaker 1>human study, which was just those first nine hundred or

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<v Speaker 1>so tough guy cops who volunteered to get a quick

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<v Speaker 1>shock and didn't drop dead. That's nothing like how tasers

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<v Speaker 1>were really used in the real world. Cops taste some

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<v Speaker 1>people for over a minute. I felt like my own

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<v Speaker 1>heart stopped when I finally realized this was it FDA

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<v Speaker 1>level testing. There were no clinical trials and there were

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<v Speaker 1>no peer reviewed studies. When Attorney John Burton, who spent

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<v Speaker 1>years of his life battling Taser International in court saw

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<v Speaker 1>that Rick compared his testing to an FDA review. He

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<v Speaker 1>couldn't believe it either.

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<v Speaker 10>There are just certain things I think you just don't

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<v Speaker 10>lie about. I mean to me, so when I say

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<v Speaker 10>they've done FDA level testing and the current is not

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<v Speaker 10>sufficient to affect cardiac rhythms, and they're selling this to

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<v Speaker 10>tens of thousands of people with these representations, I just

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<v Speaker 10>assume they're true, and I wouldn't think somebody would lie

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<v Speaker 10>about that.

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<v Speaker 1>About ten years after Rick Smith built the M twenty six,

0:14:51.000 --> 0:14:54.440
<v Speaker 1>John was representing the family of Darryl Turner, the seventeen

0:14:54.520 --> 0:14:56.440
<v Speaker 1>year old who had died from a taser shot at

0:14:56.480 --> 0:14:59.920
<v Speaker 1>the grocery store where he worked, and he questioned Rick

0:15:00.080 --> 0:15:02.440
<v Speaker 1>about his decision to increase the taser's power.

0:15:05.160 --> 0:15:08.120
<v Speaker 10>Okay, basically, you cranked out the power of the air

0:15:08.240 --> 0:15:10.880
<v Speaker 10>taser thirty four thousand, four times.

0:15:11.800 --> 0:15:15.120
<v Speaker 8>We increase the energy and the power by roughly four times,

0:15:15.320 --> 0:15:18.720
<v Speaker 8>and the output charge by roughly three times.

0:15:18.840 --> 0:15:20.320
<v Speaker 10>And then looking at this one pig.

0:15:20.280 --> 0:15:22.360
<v Speaker 1>That you did this experiment, John spends at least an

0:15:22.400 --> 0:15:24.840
<v Speaker 1>hour asking Rick if he thinks the testing they did

0:15:25.000 --> 0:15:26.960
<v Speaker 1>was enough, it's.

0:15:26.880 --> 0:15:31.800
<v Speaker 8>Exactly the same mechanism of product development that I learned

0:15:32.040 --> 0:15:38.080
<v Speaker 8>developing a project management system for a pharmaceutical company exploratory research,

0:15:38.360 --> 0:15:41.080
<v Speaker 8>computer modeling, animal safety studies.

0:15:41.480 --> 0:15:46.680
<v Speaker 1>Human In the video, Rick looks defeated. There are dark

0:15:46.760 --> 0:15:50.280
<v Speaker 1>circles around his sunken eyes, his normally coofft black hair

0:15:50.600 --> 0:15:54.440
<v Speaker 1>is falling down over his face. Burton continues pressing Rick,

0:15:55.800 --> 0:15:56.080
<v Speaker 1>and so.

0:15:56.160 --> 0:15:59.680
<v Speaker 10>Why did you think that this new device that had

0:15:59.720 --> 0:16:02.480
<v Speaker 10>four times of power was going to be safe to

0:16:02.680 --> 0:16:03.960
<v Speaker 10>use on human beings?

0:16:04.760 --> 0:16:08.200
<v Speaker 1>Because Rick explains to Burton for the umpteenth time that

0:16:08.360 --> 0:16:11.200
<v Speaker 1>everything he did was above board. He had the taser

0:16:11.280 --> 0:16:14.440
<v Speaker 1>tested on animals and compared the weapon's power to existing

0:16:14.520 --> 0:16:16.280
<v Speaker 1>research on electricity.

0:16:15.760 --> 0:16:19.120
<v Speaker 8>Output of this device. It showed significant safety margins, so

0:16:19.520 --> 0:16:22.440
<v Speaker 8>all of the review of the literature in the candidate.

0:16:22.760 --> 0:16:26.400
<v Speaker 1>At this point, Rick seems to snap to attention. He

0:16:26.520 --> 0:16:29.760
<v Speaker 1>stares straight into the camera that's recording his testimony and

0:16:29.880 --> 0:16:31.560
<v Speaker 1>launches into a kind of monologue.

0:16:31.680 --> 0:16:34.600
<v Speaker 8>And as we sit here today, the result of this

0:16:34.720 --> 0:16:38.200
<v Speaker 8>work is we've developed a technology that, if you include

0:16:38.200 --> 0:16:40.520
<v Speaker 8>the Mputy six in the next twenty six, is deployed

0:16:40.560 --> 0:16:44.760
<v Speaker 8>by five hundred thousand police officers and over sixteen thousand agencies.

0:16:44.840 --> 0:16:47.800
<v Speaker 8>We've had over a million volunteers and over a million

0:16:47.880 --> 0:16:52.520
<v Speaker 8>field uses. We've prevented conservatively forty to fifty thousand lethal

0:16:52.600 --> 0:16:55.040
<v Speaker 8>force incidents from recurry.

0:16:55.800 --> 0:16:59.280
<v Speaker 1>It's almost like Rick doesn't understand why he's under attack.

0:17:00.040 --> 0:17:02.680
<v Speaker 8>I'm very proud. I think you would be hard pressed

0:17:03.280 --> 0:17:06.119
<v Speaker 8>to find any other scientific development in the field of

0:17:06.160 --> 0:17:11.480
<v Speaker 8>modern policing that went through a similarly rigorous approach and

0:17:11.600 --> 0:17:14.520
<v Speaker 8>has had the success rate where we have rede from

0:17:14.720 --> 0:17:15.560
<v Speaker 8>being usually.

0:17:18.960 --> 0:17:22.399
<v Speaker 1>It's been years since this step position. I'm on the

0:17:22.440 --> 0:17:25.560
<v Speaker 1>company's website and there's a page that says, as of

0:17:25.640 --> 0:17:28.720
<v Speaker 1>twenty twenty five, the taser has saved more than three

0:17:28.920 --> 0:17:34.080
<v Speaker 1>hundred thousand people from death or serious bodily injury. It's

0:17:34.119 --> 0:17:37.639
<v Speaker 1>a staggering number. Maybe it's enough to convince you that

0:17:37.880 --> 0:17:40.800
<v Speaker 1>tasers are worth risking a Bryce Masters or a Darryl

0:17:40.840 --> 0:17:44.760
<v Speaker 1>Turner for the greater good until you see how the

0:17:44.880 --> 0:18:14.640
<v Speaker 1>math just doesn't add up. I need to get into

0:18:14.680 --> 0:18:18.200
<v Speaker 1>the stats for a second. Rick Smith claims tasers have

0:18:18.320 --> 0:18:22.080
<v Speaker 1>saved more than three hundred thousand lives from death or

0:18:22.240 --> 0:18:26.240
<v Speaker 1>serious bodily injury since cops began using his company's weapon

0:18:26.359 --> 0:18:29.879
<v Speaker 1>twenty five years ago. That means an average of roughly

0:18:30.040 --> 0:18:33.520
<v Speaker 1>fifteen thousand people every year that used to keep a

0:18:33.600 --> 0:18:36.480
<v Speaker 1>ticker on the website's homepage that counted down to the

0:18:36.600 --> 0:18:40.000
<v Speaker 1>next life saved one every twenty nine and a half minutes.

0:18:40.880 --> 0:18:44.960
<v Speaker 1>Sounds amazing, but dig just a little deeper and it

0:18:45.040 --> 0:18:52.000
<v Speaker 1>falls apart. The company calculates the three hundred thousand lives

0:18:52.040 --> 0:18:56.200
<v Speaker 1>saved using one study. That study looked at four hundred

0:18:56.200 --> 0:18:59.360
<v Speaker 1>and twenty six taser uses by Dallas cops between two

0:18:59.400 --> 0:19:02.840
<v Speaker 1>thousand and four. In two thousand and six, officers reported

0:19:02.880 --> 0:19:05.800
<v Speaker 1>that five point four percent of the time using the

0:19:05.840 --> 0:19:10.159
<v Speaker 1>taser prevented them from using lethal force. Rick took that

0:19:10.320 --> 0:19:13.360
<v Speaker 1>one study and he applied the results to an estimated

0:19:13.520 --> 0:19:17.439
<v Speaker 1>five and a half million total taser uses worldwide. If

0:19:17.480 --> 0:19:20.960
<v Speaker 1>you multiply five point four percent times five point five million,

0:19:21.640 --> 0:19:25.600
<v Speaker 1>you get about three hundred thousand people people supposedly spared

0:19:25.600 --> 0:19:32.840
<v Speaker 1>a cops bullet. Its creative math, there's no comprehensive evidence

0:19:33.000 --> 0:19:37.000
<v Speaker 1>that tasers reduced shootings at all. Six years after Dallas

0:19:37.040 --> 0:19:40.119
<v Speaker 1>PD got the taser, the department was still shooting about

0:19:40.200 --> 0:19:42.560
<v Speaker 1>the same amount of people as they did before they

0:19:42.600 --> 0:19:46.320
<v Speaker 1>got the taser. One University of Chicago study looked at

0:19:46.400 --> 0:19:49.480
<v Speaker 1>thirty six thousand use of force incidents by Chicago PD

0:19:49.600 --> 0:19:54.280
<v Speaker 1>cops and found tasers did not reduce shootings. Stanford researchers

0:19:54.359 --> 0:19:57.520
<v Speaker 1>reviewed around one hundred and fifty different taser studies and

0:19:57.680 --> 0:20:00.920
<v Speaker 1>found the same. The Washington Post host which was doing

0:20:01.080 --> 0:20:04.720
<v Speaker 1>arguably the best job of tracking fatal police shootings, showed

0:20:04.760 --> 0:20:08.360
<v Speaker 1>that over the last ten years, police shootings are actually

0:20:08.440 --> 0:20:12.440
<v Speaker 1>going up, even though more departments than ever have tasers.

0:20:15.320 --> 0:20:18.880
<v Speaker 1>By using numbers like three hundred thousand lives saved, they're

0:20:18.920 --> 0:20:22.639
<v Speaker 1>implying that the taser has reduced gun violence. This number

0:20:22.720 --> 0:20:26.000
<v Speaker 1>helps Rick Smith tell a powerful story, the kind of

0:20:26.040 --> 0:20:28.640
<v Speaker 1>story he's told since the beginning, to help him sell

0:20:28.680 --> 0:20:33.240
<v Speaker 1>tasers and make money. And they made a lot of money.

0:20:37.240 --> 0:20:39.920
<v Speaker 1>After Taser went public in two thousand and one, it

0:20:40.080 --> 0:20:43.160
<v Speaker 1>transformed from an eight million dollar company to a one

0:20:43.240 --> 0:20:46.680
<v Speaker 1>point nine billion dollar unicorn in less than three years,

0:20:47.440 --> 0:20:49.800
<v Speaker 1>and all that money got them media attention.

0:20:50.800 --> 0:20:52.399
<v Speaker 6>The stock was skyrocketing.

0:20:53.359 --> 0:20:56.440
<v Speaker 1>In two thousand and four, an investigative reporter named Robert

0:20:56.480 --> 0:21:00.159
<v Speaker 1>Anglin walked into Taser International's headquarters. He was one of

0:21:00.240 --> 0:21:02.280
<v Speaker 1>the first people I turned to is I was trying

0:21:02.320 --> 0:21:04.480
<v Speaker 1>to make sense of the company and what I'd gotten

0:21:04.560 --> 0:21:07.879
<v Speaker 1>myself into fifteen years ago. He went to Taser to

0:21:08.000 --> 0:21:10.840
<v Speaker 1>write a puff piece about this successful local company.

0:21:11.920 --> 0:21:14.560
<v Speaker 6>It was this local company makes good and I'm not

0:21:14.680 --> 0:21:16.960
<v Speaker 6>a business reporter by any means. That wasn't why I

0:21:17.080 --> 0:21:20.120
<v Speaker 6>was asked to go. They wanted, the editor at the time,

0:21:20.240 --> 0:21:23.320
<v Speaker 6>wanted a profile of this company would tell us what

0:21:23.520 --> 0:21:27.399
<v Speaker 6>makes a tick. I didn't realize at the time that

0:21:27.480 --> 0:21:29.160
<v Speaker 6>that would be the first step in a two year

0:21:29.200 --> 0:21:30.920
<v Speaker 6>long investigation of the company.

0:21:32.240 --> 0:21:35.439
<v Speaker 1>At the time, Taser International was the talk of Wall Street.

0:21:36.000 --> 0:21:39.120
<v Speaker 1>Traders were going crazy for the stock. Shares that sold

0:21:39.200 --> 0:21:41.639
<v Speaker 1>for less than four dollars in February two thousand and

0:21:41.680 --> 0:21:44.720
<v Speaker 1>three fetched one hundred and thirty five dollars a year later.

0:21:45.800 --> 0:21:50.560
<v Speaker 6>Throughout the day, the Smiths and Steve Tuttle kept insisting

0:21:50.680 --> 0:21:54.800
<v Speaker 6>that no corner, no medical examiner, had ever cited the

0:21:54.880 --> 0:21:58.159
<v Speaker 6>stunt gun in an autopsy report. And this was like

0:21:58.200 --> 0:22:01.520
<v Speaker 6>a drumbeat. It wasn't just a throw away, you know, factoid.

0:22:01.840 --> 0:22:05.200
<v Speaker 6>Every ten or fifteen minutes they were raising the issue.

0:22:05.280 --> 0:22:08.920
<v Speaker 6>No corner had ever sighted this gun. The gun can't kill,

0:22:09.000 --> 0:22:12.720
<v Speaker 6>the guns never killed, the gun won't kill. And you know,

0:22:12.880 --> 0:22:15.720
<v Speaker 6>it's it's kind of a case, at least in my

0:22:15.920 --> 0:22:20.119
<v Speaker 6>thinking of the Lady Duck protest too much. So towards

0:22:20.119 --> 0:22:21.840
<v Speaker 6>the tail end of the day, I asked them for

0:22:22.040 --> 0:22:24.640
<v Speaker 6>the autopsy reports, and I got a lot of blank

0:22:24.760 --> 0:22:25.639
<v Speaker 6>stares in return.

0:22:27.359 --> 0:22:30.800
<v Speaker 1>Englyn kept following up, and he remembers eventually they sent

0:22:30.880 --> 0:22:32.080
<v Speaker 1>him like five reports.

0:22:33.280 --> 0:22:35.800
<v Speaker 6>So I took it upon myself at that point to

0:22:37.080 --> 0:22:40.680
<v Speaker 6>wait on doing the company profile and began looking into

0:22:40.840 --> 0:22:43.920
<v Speaker 6>these deaths and track everybody who died and then get

0:22:44.000 --> 0:22:46.280
<v Speaker 6>the autopsy reports from those jurisdictions.

0:22:47.400 --> 0:22:50.080
<v Speaker 1>Taser employees weren't telling him the full story.

0:22:51.160 --> 0:22:53.840
<v Speaker 6>During my investigation, I found there were deaths that Taser

0:22:53.960 --> 0:22:57.120
<v Speaker 6>hadn't bothered put on their report. And then, of course,

0:22:57.200 --> 0:23:01.080
<v Speaker 6>once I started getting the autopsy reports that corners were

0:23:01.200 --> 0:23:05.400
<v Speaker 6>infect citing Tasers as causes of deaths, contributing factors to deaths,

0:23:05.440 --> 0:23:06.880
<v Speaker 6>are saying they couldn't rule it out.

0:23:09.720 --> 0:23:12.439
<v Speaker 1>When he took his findings back to Taser, he couldn't

0:23:12.480 --> 0:23:13.440
<v Speaker 1>believe the response.

0:23:14.240 --> 0:23:16.920
<v Speaker 6>When a medical examiner had blamed death on the gun,

0:23:16.960 --> 0:23:19.280
<v Speaker 6>they would say that medical examiner doesn't have the experience

0:23:19.359 --> 0:23:21.320
<v Speaker 6>or the or the qualified training to blame a death

0:23:21.359 --> 0:23:21.760
<v Speaker 6>on a gun.

0:23:23.040 --> 0:23:27.000
<v Speaker 1>Englen wrote articles questioning the company's claims. By the fall

0:23:27.040 --> 0:23:29.560
<v Speaker 1>of two thousand and four, the stock price was down

0:23:29.560 --> 0:23:34.080
<v Speaker 1>about fifty percent. That's when Taser International issued a press

0:23:34.119 --> 0:23:39.280
<v Speaker 1>release October eighteenth, two thousand and four, an independent study

0:23:39.359 --> 0:23:42.560
<v Speaker 1>by the Department of Defense found Tasers were safe.

0:23:43.680 --> 0:23:46.560
<v Speaker 6>As a consequence of that release, They're stock skyrocketed.

0:23:47.160 --> 0:23:50.399
<v Speaker 1>Over the next month. The stock shot up over sixty percent.

0:23:51.560 --> 0:23:55.800
<v Speaker 6>Executive members of Taser's staff sold stock, made it millions

0:23:55.840 --> 0:23:57.879
<v Speaker 6>upon millions of dollars in stock sales.

0:23:58.400 --> 0:24:01.800
<v Speaker 1>Rick and his family sold over one million shares. That

0:24:01.960 --> 0:24:05.000
<v Speaker 1>made them almost sixty million dollars combined.

0:24:06.160 --> 0:24:09.040
<v Speaker 6>And later, when I obtained copies of the actual safety

0:24:09.080 --> 0:24:11.960
<v Speaker 6>study and began interviewing people surrounded with that safety study,

0:24:12.280 --> 0:24:14.760
<v Speaker 6>what became obvious and apparent was that there had not

0:24:15.080 --> 0:24:19.240
<v Speaker 6>been a safety study. It wasn't true. A, the study

0:24:19.359 --> 0:24:22.720
<v Speaker 6>wasn't independent. B. The government scientist involved in the study

0:24:22.760 --> 0:24:25.280
<v Speaker 6>didn't even look at stunt gun safety. They were looking

0:24:25.280 --> 0:24:27.480
<v Speaker 6>at whether it was applicable for use in the military.

0:24:28.440 --> 0:24:31.520
<v Speaker 6>Government scientists acknowledged they had never studied the safety of

0:24:31.520 --> 0:24:34.360
<v Speaker 6>the sun gun, so to suggest that the government affirmed

0:24:34.440 --> 0:24:38.320
<v Speaker 6>safety the stunt gun. Safety was false. As it turned out,

0:24:38.680 --> 0:24:41.200
<v Speaker 6>Taser was involved in every step of this study.

0:24:42.680 --> 0:24:46.480
<v Speaker 1>It was a literature review, not a medical study, and

0:24:46.760 --> 0:24:50.200
<v Speaker 1>almost all of the literature the DoD reviewed came directly

0:24:50.240 --> 0:24:55.320
<v Speaker 1>from Taser International, and it was organized by Taser's own employees.

0:24:56.400 --> 0:25:00.760
<v Speaker 6>Every level of this study involved some members of Hayser's staff.

0:25:02.080 --> 0:25:05.240
<v Speaker 1>As Anglin uncovered the truth, the stock collapsed again.

0:25:06.359 --> 0:25:09.360
<v Speaker 6>At one point, Rick Smith accused me of costing them

0:25:09.640 --> 0:25:13.080
<v Speaker 6>more than five hundred million dollars in shareholder value. I

0:25:13.200 --> 0:25:18.040
<v Speaker 6>was besieged with calls from people's shareholders, especially shareholders who

0:25:18.119 --> 0:25:20.600
<v Speaker 6>saw the value of the stun gun dropping off like

0:25:20.720 --> 0:25:24.280
<v Speaker 6>a stone. The Attorney General of Arizona began an investigation

0:25:24.840 --> 0:25:28.040
<v Speaker 6>while I was investigating the company. The SEC began an

0:25:28.080 --> 0:25:31.520
<v Speaker 6>investigation of Taser while I was investigating the company.

0:25:32.160 --> 0:25:32.320
<v Speaker 2>Well.

0:25:32.359 --> 0:25:35.520
<v Speaker 6>In those two investigations, our documentation was cited as part

0:25:35.560 --> 0:25:39.040
<v Speaker 6>of the reason. So the stock really took a tremendous fall.

0:25:40.280 --> 0:25:44.560
<v Speaker 1>Taser International lawyers sued the Arizona Republic for libel, but

0:25:44.680 --> 0:25:45.720
<v Speaker 1>the case was dismissed.

0:25:46.560 --> 0:25:50.119
<v Speaker 6>Obviously, the relationship between me and the company deteriorated. I

0:25:50.240 --> 0:25:52.480
<v Speaker 6>am not on their Christmas list to this day.

0:25:53.600 --> 0:25:56.960
<v Speaker 1>I don't think I am either. And when Taser doesn't

0:25:57.080 --> 0:26:00.560
<v Speaker 1>like you, they don't just stop sending Christmas cards. They

0:26:00.640 --> 0:26:05.960
<v Speaker 1>go after anyone who challenges their claims. Journalists, critics, medical examiners,

0:26:06.840 --> 0:26:11.879
<v Speaker 1>and cops too. Even Oakland PD's Mike Lenicio became an enemy.

0:26:14.119 --> 0:26:17.120
<v Speaker 1>Mike eventually found a way around the non disclosure agreement

0:26:17.200 --> 0:26:21.280
<v Speaker 1>he signed to attend Taser International's tests. He started telling

0:26:21.320 --> 0:26:25.400
<v Speaker 1>other cops, especially his officers in Oakland, about the cardiac

0:26:25.520 --> 0:26:29.720
<v Speaker 1>risks he'd seen firsthand. He even started sharing information with

0:26:29.800 --> 0:26:35.280
<v Speaker 1>the lawyer suing Taser International, John Burton. Soon after Mike

0:26:35.320 --> 0:26:39.320
<v Speaker 1>took over Oakland's Taser program, he began independently testing tasers

0:26:39.480 --> 0:26:42.000
<v Speaker 1>to make sure they were within the electrical specs set

0:26:42.040 --> 0:26:45.960
<v Speaker 1>by the company. That's when he noticed something strange.

0:26:48.680 --> 0:26:52.280
<v Speaker 9>Next thing, I know, I'm getting these anonymous written complaints.

0:26:52.320 --> 0:26:54.879
<v Speaker 9>And again it's a little unusual if they're from out

0:26:54.920 --> 0:26:58.680
<v Speaker 9>of state. You know, why would someone out of state

0:26:58.720 --> 0:27:01.520
<v Speaker 9>who has no contact with me as an Oakland police officer,

0:27:02.480 --> 0:27:04.439
<v Speaker 9>why would they care what we're doing in Oakland?

0:27:04.520 --> 0:27:08.119
<v Speaker 1>Right The implication of the complaint was that he was

0:27:08.240 --> 0:27:12.080
<v Speaker 1>using police resources to run an unregulated company and make

0:27:12.200 --> 0:27:16.840
<v Speaker 1>money behind the department's back. Each time Internal Affairs would investigate,

0:27:17.119 --> 0:27:20.120
<v Speaker 1>Mike would answer the same questions and provide the same evidence,

0:27:20.760 --> 0:27:21.600
<v Speaker 1>and he would be cleared.

0:27:22.680 --> 0:27:25.679
<v Speaker 9>And so I think the third one I was still working.

0:27:27.160 --> 0:27:31.040
<v Speaker 9>The fourth one, I was retired. So I called my

0:27:31.080 --> 0:27:34.119
<v Speaker 9>attorney and he says, you're not. He says, you're retired.

0:27:34.520 --> 0:27:36.600
<v Speaker 9>I said, I know, just humor me, please, here's okay.

0:27:37.600 --> 0:27:40.400
<v Speaker 1>Mike explained he still wanted to go through the process

0:27:40.440 --> 0:27:41.639
<v Speaker 1>again to clear his record.

0:27:42.600 --> 0:27:44.160
<v Speaker 9>So we go down there, we go through the whole

0:27:44.200 --> 0:27:47.320
<v Speaker 9>thing again. I don't know about a month later, I

0:27:47.400 --> 0:27:49.440
<v Speaker 9>guess I get another letter from my AA and a mail.

0:27:50.520 --> 0:27:52.280
<v Speaker 1>So this is the result of the investigation.

0:27:53.560 --> 0:27:57.320
<v Speaker 9>And on this one, you know, it says I'm exonerated

0:27:57.359 --> 0:28:02.200
<v Speaker 9>from the charges. I scan over the header and the

0:28:02.280 --> 0:28:05.720
<v Speaker 9>box that says complainant, it says Steve Tuttle.

0:28:06.720 --> 0:28:10.560
<v Speaker 1>Steve Tuttle, the same Taser VP of Communications who told

0:28:10.640 --> 0:28:13.560
<v Speaker 1>Robert Anglin no coroner had ever cited the taser as

0:28:13.600 --> 0:28:16.359
<v Speaker 1>a cause of death. The same man I spoke with

0:28:16.520 --> 0:28:17.439
<v Speaker 1>when I went to Taser.

0:28:18.680 --> 0:28:22.680
<v Speaker 9>They went to Great Links to ruin my reputation, you know,

0:28:22.840 --> 0:28:25.920
<v Speaker 9>to get me fired, to you know, get rid of me,

0:28:26.040 --> 0:28:26.720
<v Speaker 9>dispose of me.

0:28:28.080 --> 0:28:32.119
<v Speaker 1>Mike sometimes testified as an expert in lawsuits against Taser International,

0:28:32.840 --> 0:28:34.960
<v Speaker 1>and he told me he started bringing that piece of

0:28:35.080 --> 0:28:37.720
<v Speaker 1>paper with Steve Tuttle's name on it to every single

0:28:37.800 --> 0:28:42.040
<v Speaker 1>court appearance and deposition. That way, if Taser's lawyers tried

0:28:42.120 --> 0:28:44.800
<v Speaker 1>to discredit him, they would be in for a surprise.

0:28:46.640 --> 0:28:49.520
<v Speaker 1>One day, he says, he was answering questions from Taser's

0:28:49.560 --> 0:28:53.120
<v Speaker 1>lawyers in a deposition when they asked, have you ever

0:28:53.240 --> 0:28:56.200
<v Speaker 1>had any any I A complaints filed against you?

0:28:56.240 --> 0:29:00.000
<v Speaker 9>If you ever had any discipline? I said, I A complained?

0:29:00.120 --> 0:29:00.640
<v Speaker 8>And what like?

0:29:00.880 --> 0:29:01.280
<v Speaker 11>What sense?

0:29:01.320 --> 0:29:03.280
<v Speaker 1>He says, have you ever had any discipline.

0:29:02.840 --> 0:29:05.920
<v Speaker 9>Filed against you? And this was my opportunity. I've been

0:29:05.960 --> 0:29:09.240
<v Speaker 9>carrying around this piece of paper for months, and I said,

0:29:09.560 --> 0:29:12.120
<v Speaker 9>would this include the ones that you guys filed against me?

0:29:12.280 --> 0:29:16.720
<v Speaker 9>Steve Title filed against me? Do I include those? No

0:29:16.840 --> 0:29:20.920
<v Speaker 9>further questions. He completely dropped that subject and moved on.

0:29:22.160 --> 0:29:24.560
<v Speaker 9>So I finally did get vindicated.

0:29:24.600 --> 0:29:33.960
<v Speaker 1>I guess you'd say, despite everything, Mike still thinks the

0:29:34.040 --> 0:29:36.080
<v Speaker 1>taser can be a good tool. For police.

0:29:37.120 --> 0:29:39.360
<v Speaker 9>I have nothing against the product. I have nothing against it.

0:29:39.440 --> 0:29:41.520
<v Speaker 9>You know, it's a I think the product is a

0:29:41.600 --> 0:29:46.200
<v Speaker 9>useful product when deployed properly. But I also think that

0:29:47.520 --> 0:29:49.640
<v Speaker 9>a lot of the information that I had to discover

0:29:49.800 --> 0:29:52.959
<v Speaker 9>on my own should have been disclosed.

0:29:54.720 --> 0:29:58.440
<v Speaker 1>I think Rick Smith didn't disclose the taser's risks because

0:29:58.480 --> 0:30:00.920
<v Speaker 1>they weren't a part of the story he wanted to tell.

0:30:23.240 --> 0:30:26.160
<v Speaker 1>Rick Cherry picks and embellishes the parts of his story

0:30:26.360 --> 0:30:29.840
<v Speaker 1>that help him promote tasers. Even the story he's always

0:30:29.880 --> 0:30:33.800
<v Speaker 1>told about his introduction to gun violence isn't quite true.

0:30:35.000 --> 0:30:36.640
<v Speaker 1>It's the one about how he came up with the

0:30:36.720 --> 0:30:39.760
<v Speaker 1>idea for tasers after learning two kids from his high school,

0:30:39.960 --> 0:30:43.440
<v Speaker 1>Todd and Corey, had been shot and killed. Over the years,

0:30:43.680 --> 0:30:46.280
<v Speaker 1>he's repeatedly referred to Todd and Corey as his friends

0:30:46.640 --> 0:30:50.080
<v Speaker 1>and used their photos and presentations, like during speeches at

0:30:50.080 --> 0:30:51.880
<v Speaker 1>the company's annual conference.

0:30:52.400 --> 0:30:54.840
<v Speaker 8>In December nineteen ninety Two of my high school friends

0:30:54.880 --> 0:30:56.960
<v Speaker 8>were shot and killed only a few miles from here

0:30:58.040 --> 0:31:00.200
<v Speaker 8>in what started as an altercation.

0:31:00.160 --> 0:31:03.280
<v Speaker 1>And Corey weren't really his friends. He knew of them,

0:31:03.880 --> 0:31:08.040
<v Speaker 1>but didn't know them. In twenty twenty, three, Todd's father

0:31:08.160 --> 0:31:12.000
<v Speaker 1>told a reporter from Reuter's that Rick's company quote ran

0:31:12.080 --> 0:31:15.400
<v Speaker 1>a whole advertising campaign based on the murder of my son.

0:31:16.240 --> 0:31:19.160
<v Speaker 1>They profited off that, and they didn't ask for permission.

0:31:27.480 --> 0:31:30.200
<v Speaker 1>It's been over twenty five years since Rick Smith began

0:31:30.320 --> 0:31:33.560
<v Speaker 1>selling tasers, and he's still talking about the taser as

0:31:33.600 --> 0:31:36.800
<v Speaker 1>if it can solve all gun violence. He still maintains

0:31:36.840 --> 0:31:39.720
<v Speaker 1>it's safe, like when he talked about the taser safety

0:31:39.800 --> 0:31:41.480
<v Speaker 1>record on his podcast.

0:31:41.920 --> 0:31:45.040
<v Speaker 8>Taser has a lower injury rate than playing collegiate volleyball.

0:31:45.400 --> 0:31:48.360
<v Speaker 8>You are more likely to get injured in volleyball practice

0:31:49.320 --> 0:31:52.240
<v Speaker 8>than being hit by the taser by police in the street.

0:31:52.440 --> 0:31:55.080
<v Speaker 8>And that's so incredulous. I have to stop saying it

0:31:55.600 --> 0:31:59.200
<v Speaker 8>because people paint me as being cavalier and insensitive.

0:32:00.360 --> 0:32:05.240
<v Speaker 1>I think the comparison is insensitive. College volleyball isn't inherently violent,

0:32:05.840 --> 0:32:08.160
<v Speaker 1>and playing it is a decision you make for yourself.

0:32:09.080 --> 0:32:12.120
<v Speaker 1>The taser is a weapon, it's funded by taxpayers and

0:32:12.160 --> 0:32:16.800
<v Speaker 1>the hopes it will help protect them. I'm not saying

0:32:16.880 --> 0:32:20.840
<v Speaker 1>tasers haven't saved anyone. It's hard to verify Rick's story.

0:32:20.920 --> 0:32:23.560
<v Speaker 1>He told in the first episode about the thirteen year

0:32:23.600 --> 0:32:27.200
<v Speaker 1>old girl who was suicidal holding a knife. Cops taste

0:32:27.240 --> 0:32:30.280
<v Speaker 1>her instead of shooting her. I am sure that there

0:32:30.320 --> 0:32:33.680
<v Speaker 1>are true stories like that. I've seen video footage of

0:32:33.760 --> 0:32:37.480
<v Speaker 1>people who were tasered by cops instead of shot. But

0:32:38.720 --> 0:32:41.840
<v Speaker 1>it also seems to fit this pattern of Rick only

0:32:41.920 --> 0:32:44.640
<v Speaker 1>telling the parts of the stories he wants to sell.

0:32:46.720 --> 0:32:49.320
<v Speaker 1>I think Rick Smith wants this thirteen year old girl

0:32:49.400 --> 0:32:52.320
<v Speaker 1>to be part of his legacy. But if Rick wants

0:32:52.400 --> 0:32:55.800
<v Speaker 1>to take credit for saving her life, shouldn't he have

0:32:55.920 --> 0:32:59.160
<v Speaker 1>to take responsibility for what happened to someone like Bryce Masters.

0:33:00.760 --> 0:33:03.520
<v Speaker 1>I've never heard him acknowledged that taser has caused even

0:33:03.640 --> 0:33:08.479
<v Speaker 1>one cardiac arrest. Instead, it's the families of two cops,

0:33:09.040 --> 0:33:12.120
<v Speaker 1>Timothy Runnelds and Matt Masters, who have to live with

0:33:12.200 --> 0:33:23.800
<v Speaker 1>the consequences. By the time a Kansas City jury watched

0:33:23.800 --> 0:33:27.040
<v Speaker 1>a video of Bryce getting tasered and going into cardiac arrest,

0:33:28.000 --> 0:33:31.320
<v Speaker 1>Rick was focused on a new opportunity. The company had

0:33:31.360 --> 0:33:34.000
<v Speaker 1>a new name and a new prize product on the market,

0:33:34.840 --> 0:33:39.240
<v Speaker 1>the Axon body camera. Rick Smith says he actually got

0:33:39.280 --> 0:33:42.280
<v Speaker 1>the idea for body cameras from, of all people, his

0:33:42.480 --> 0:33:46.360
<v Speaker 1>legal adversaries, John Burton and Peter Williamson Rick told this

0:33:46.440 --> 0:33:49.160
<v Speaker 1>story on his new podcast. He said he thought of

0:33:49.240 --> 0:33:52.040
<v Speaker 1>body cameras after one of their lawsuits against Taser.

0:33:53.000 --> 0:33:58.040
<v Speaker 8>This was to defend our customers and ourselves from all

0:33:58.160 --> 0:34:02.040
<v Speaker 8>the horrible allegations and like, look, let's just record what's happening.

0:34:02.600 --> 0:34:04.520
<v Speaker 1>The idea was to protect cops.

0:34:05.440 --> 0:34:08.239
<v Speaker 8>Look, I believe in the goodness of police. I work

0:34:08.280 --> 0:34:10.920
<v Speaker 8>with them every day. It's an honorable profession. So look,

0:34:11.000 --> 0:34:13.800
<v Speaker 8>yeah I'm biased. If I hear a story, I naturally

0:34:13.880 --> 0:34:17.359
<v Speaker 8>buy a stories. I bet some dirt bag is lying

0:34:17.400 --> 0:34:19.040
<v Speaker 8>about the police because the police were honorable.

0:34:19.960 --> 0:34:24.400
<v Speaker 1>Bodycams were not an overnight success. Police departments were hesitant

0:34:24.440 --> 0:34:27.160
<v Speaker 1>to buy them. Cops didn't like the idea of being

0:34:27.280 --> 0:34:30.480
<v Speaker 1>filmed at their job all day, but within a few

0:34:30.560 --> 0:34:33.240
<v Speaker 1>years cops wouldn't have much choice.

0:34:33.960 --> 0:34:37.080
<v Speaker 3>Protests have broken out near Saint Louis, Missouri, over a

0:34:37.280 --> 0:34:41.080
<v Speaker 3>police shooting that killed an unarmed African American teenager, eighteen

0:34:41.160 --> 0:34:42.200
<v Speaker 3>year old Michael Brown.

0:34:42.360 --> 0:34:45.560
<v Speaker 1>Officer Darren Wilson shot Michael Brown in Ferguson, Missouri.

0:34:48.280 --> 0:34:51.560
<v Speaker 8>Rochesters of different ages and races demanding answers in the

0:34:51.560 --> 0:34:54.040
<v Speaker 8>shooting death of eighteen year old Michael Brown at the

0:34:54.120 --> 0:34:55.320
<v Speaker 8>hands of a policeman.

0:34:56.360 --> 0:34:59.160
<v Speaker 1>A couple months after Michael Brown was killed, Rick one

0:34:59.200 --> 0:35:02.520
<v Speaker 1>on a morning talk show in Mesa, Arizona. He explained

0:35:02.560 --> 0:35:07.040
<v Speaker 1>why body cameras were good for the public, not just police, and.

0:35:07.120 --> 0:35:10.400
<v Speaker 8>The idea is, you know, there's a big problem with

0:35:10.640 --> 0:35:15.240
<v Speaker 8>mistrust between police and their communities. For example, in Ferguson,

0:35:15.239 --> 0:35:17.560
<v Speaker 8>I think would be a very different story. We would

0:35:17.600 --> 0:35:19.600
<v Speaker 8>know what happened if there was a video of that incident,

0:35:19.680 --> 0:35:22.000
<v Speaker 8>and there was not, so we burning.

0:35:24.680 --> 0:35:28.520
<v Speaker 1>The Obama administration poured millions of dollars into police agencies

0:35:28.680 --> 0:35:32.040
<v Speaker 1>so they could buy body cameras, and most police departments

0:35:32.160 --> 0:35:34.719
<v Speaker 1>bought them from the company they already had a relationship

0:35:34.800 --> 0:35:40.360
<v Speaker 1>with Taser International. Other companies had developed bodycams, but Taser

0:35:40.440 --> 0:35:43.480
<v Speaker 1>International used them to innovate how police footage was stored.

0:35:44.040 --> 0:35:47.360
<v Speaker 1>The Axon cameras didn't record data to tapes or discs.

0:35:47.880 --> 0:35:51.000
<v Speaker 1>They could connect to the company's cloud, So now the

0:35:51.080 --> 0:35:54.360
<v Speaker 1>company was offering a tech ecosystem to make storing the

0:35:54.400 --> 0:35:57.400
<v Speaker 1>footage easy. Rick said it was like going from a

0:35:57.440 --> 0:36:01.680
<v Speaker 1>walkman to an iPod. So the Axon body cameras weren't

0:36:01.800 --> 0:36:05.279
<v Speaker 1>just new hardware they represented a whole new direction for

0:36:05.400 --> 0:36:10.880
<v Speaker 1>the company, a network of software and hardware. To signal

0:36:10.960 --> 0:36:16.480
<v Speaker 1>the shift, Rick renamed Taser International Axon Enterprise. Just like

0:36:16.560 --> 0:36:20.760
<v Speaker 1>the Starship Enterprise from Star Trek, Axon Enterprise would explore

0:36:20.840 --> 0:36:25.080
<v Speaker 1>a new frontier. A couple months after the name change,

0:36:25.560 --> 0:36:28.479
<v Speaker 1>Rick gets on stage at the company's huge annual user

0:36:28.560 --> 0:36:32.440
<v Speaker 1>conference wearing a T shirt that says, write code, Save lives.

0:36:34.400 --> 0:36:36.440
<v Speaker 8>For those who are wondering where the name Axon came from,

0:36:37.200 --> 0:36:41.560
<v Speaker 8>Axon is actually the technical name for the fibers that

0:36:41.719 --> 0:36:44.120
<v Speaker 8>extend from your nerve cells to connect them to each other.

0:36:46.080 --> 0:36:48.040
<v Speaker 8>So when we got into the camera business a few

0:36:48.120 --> 0:36:51.880
<v Speaker 8>years ago, we selected this name because we saw the

0:36:52.040 --> 0:36:55.160
<v Speaker 8>value of body cameras wasn't in the hardware of the

0:36:55.200 --> 0:36:58.200
<v Speaker 8>camera itself. It was if we could make that device connected,

0:36:58.280 --> 0:37:02.080
<v Speaker 8>did it become a sensor that we create a network

0:37:02.280 --> 0:37:04.000
<v Speaker 8>of really interesting information.

0:37:05.160 --> 0:37:08.520
<v Speaker 1>Rick walks across the stage and explains his vision for Axon,

0:37:09.480 --> 0:37:13.439
<v Speaker 1>a digital evidence storage platform, and they wouldn't stop there.

0:37:13.719 --> 0:37:18.360
<v Speaker 1>They were going to develop world class artificial intelligence that

0:37:18.440 --> 0:37:21.280
<v Speaker 1>would analyze all the footage the Axon cameras recorded.

0:37:22.239 --> 0:37:24.719
<v Speaker 8>Now, when we first announced that we're doing artificial intelligence.

0:37:25.840 --> 0:37:28.320
<v Speaker 8>We had some pretty interesting reactions in the media. This

0:37:28.520 --> 0:37:29.080
<v Speaker 8>was one of them.

0:37:30.000 --> 0:37:33.279
<v Speaker 1>The slide behind him shows the headline the new tech

0:37:33.360 --> 0:37:37.040
<v Speaker 1>that could turn police bodycams into nightmare surveillance.

0:37:36.600 --> 0:37:38.480
<v Speaker 8>Tools, where they were talking about how we're going to

0:37:38.600 --> 0:37:42.840
<v Speaker 8>use facial recognition to go out and create the Orwellian state,

0:37:43.000 --> 0:37:46.839
<v Speaker 8>big brother observing us everywhere. There are some creepy things

0:37:46.880 --> 0:37:49.680
<v Speaker 8>that you could do with some of these technologies. Before

0:37:49.760 --> 0:37:52.759
<v Speaker 8>we touch anything like facial recognition or any other technology

0:37:52.840 --> 0:37:57.880
<v Speaker 8>where AI could be abused, we're creating an AI privacy

0:37:57.960 --> 0:38:03.040
<v Speaker 8>and Ethics Advisory Panel with experts from legal privacy experts,

0:38:03.320 --> 0:38:04.960
<v Speaker 8>civil rights experts.

0:38:04.719 --> 0:38:07.439
<v Speaker 1>And Rick promises that he will convene an ethics boord

0:38:07.520 --> 0:38:09.719
<v Speaker 1>to help him weigh the risks of the new technology

0:38:09.760 --> 0:38:10.680
<v Speaker 1>he wants to explore.

0:38:11.080 --> 0:38:12.759
<v Speaker 8>Right, I think we all agree we want to be

0:38:12.840 --> 0:38:15.440
<v Speaker 8>building technology for the society we all want to live in,

0:38:16.360 --> 0:38:19.239
<v Speaker 8>and we don't want this stuff to get misused because

0:38:19.320 --> 0:38:21.680
<v Speaker 8>number one, if he gets misused, this could blow up

0:38:21.719 --> 0:38:24.239
<v Speaker 8>and the technology gets taken away. Wan to avoid that,

0:38:24.880 --> 0:38:26.680
<v Speaker 8>so you're not going to see.

0:38:26.560 --> 0:38:29.200
<v Speaker 1>Us rushing on so on stage at that Axon conference

0:38:29.239 --> 0:38:33.000
<v Speaker 1>in twenty seventeen, Rick assured everyone he would rely on

0:38:33.120 --> 0:38:36.480
<v Speaker 1>his independent ethics boort to help him responsibly deploy any

0:38:36.560 --> 0:38:41.439
<v Speaker 1>new technology. Since then, he's repeatedly clashed with the board

0:38:41.520 --> 0:38:45.320
<v Speaker 1>over the company's plans. Axon came up with facial recognition

0:38:45.440 --> 0:38:48.920
<v Speaker 1>on body cameras, then paused it when the board objected.

0:38:49.600 --> 0:38:53.360
<v Speaker 1>The company wanted to sell police departments drones armed with tasers,

0:38:53.719 --> 0:38:57.319
<v Speaker 1>and the board objected again. Then you've all did.

0:38:57.360 --> 0:39:02.520
<v Speaker 12>Texas America is real from the painful reality of another

0:39:02.760 --> 0:39:03.400
<v Speaker 12>mass shooting.

0:39:03.680 --> 0:39:06.840
<v Speaker 10>This latest massacre at an elementary school in a small

0:39:06.960 --> 0:39:07.759
<v Speaker 10>Texas town.

0:39:07.920 --> 0:39:08.800
<v Speaker 11>Here is the latest.

0:39:08.840 --> 0:39:12.600
<v Speaker 10>At ten Texas officials report nineteen children and at least

0:39:12.640 --> 0:39:13.680
<v Speaker 10>two adults killed.

0:39:14.280 --> 0:39:18.120
<v Speaker 1>School children gunned down by one man, murdering kids in

0:39:18.239 --> 0:39:22.760
<v Speaker 1>grades two, three, and four at school, this time in Uvalde, Texas,

0:39:22.840 --> 0:39:26.720
<v Speaker 1>a small city. Days later, Axon announced it was pursuing

0:39:26.760 --> 0:39:30.720
<v Speaker 1>a plan to sell drones armed with tasers to schools shooting.

0:39:31.160 --> 0:39:34.840
<v Speaker 12>Axon says that it's working on a non lethal taser

0:39:34.960 --> 0:39:37.520
<v Speaker 12>drone that could be deployed in an emergency.

0:39:37.920 --> 0:39:39.920
<v Speaker 8>Figure it like a smoke detector, a piece of safety

0:39:39.920 --> 0:39:41.640
<v Speaker 8>equipment with its on site that's hidden away.

0:39:42.040 --> 0:39:42.759
<v Speaker 2>Nobody needs to know.

0:39:42.840 --> 0:39:46.640
<v Speaker 8>It's there, and if there's a person who shows up

0:39:46.640 --> 0:39:49.759
<v Speaker 8>to school with a gun, a teacher or any administrator

0:39:49.800 --> 0:39:50.800
<v Speaker 8>could hit a panic button.

0:39:51.080 --> 0:39:53.680
<v Speaker 11>Smith says that would then allow for law enforcement to

0:39:53.760 --> 0:39:55.800
<v Speaker 11>get a live look at the room with the devices

0:39:55.880 --> 0:39:59.160
<v Speaker 11>built in camera and activate the drone with the goal

0:39:59.280 --> 0:40:03.360
<v Speaker 11>of incapacit sitating the suspect using the taser attached to it.

0:40:05.360 --> 0:40:09.279
<v Speaker 1>Rick paused the project after intense public backlash, but the

0:40:09.400 --> 0:40:13.000
<v Speaker 1>damage was done. Nine of the twelve Ethics board members

0:40:13.040 --> 0:40:17.759
<v Speaker 1>resigned in protest. In a statement explaining their resignation, the

0:40:17.840 --> 0:40:21.360
<v Speaker 1>resigning members wrote that after several years of work, the

0:40:21.480 --> 0:40:24.680
<v Speaker 1>company has fundamentally failed to embrace the values that we

0:40:24.880 --> 0:40:28.360
<v Speaker 1>have tried to instill, and that they'd lost faith in

0:40:28.480 --> 0:40:35.880
<v Speaker 1>Axon's ability to be a responsible partner. Today, Axon is

0:40:35.920 --> 0:40:39.440
<v Speaker 1>a forty five billion dollar force. Tasers are still a

0:40:39.520 --> 0:40:42.680
<v Speaker 1>part of that business, but Rick's concept of selling a

0:40:42.800 --> 0:40:46.200
<v Speaker 1>dropbox for cops a network of body cameras and software

0:40:46.239 --> 0:40:50.080
<v Speaker 1>to support them has morphed into an Amazon like everything

0:40:50.160 --> 0:40:54.239
<v Speaker 1>store for law enforcement. Plus, they're expanding their customer base,

0:40:54.920 --> 0:40:58.800
<v Speaker 1>selling their camera and software systems to civilian spaces like healthcare,

0:40:58.920 --> 0:41:03.239
<v Speaker 1>retail stores, and schools. The company is the market leader

0:41:03.320 --> 0:41:06.319
<v Speaker 1>and just about every piece of technology a cop might use.

0:41:07.560 --> 0:41:11.880
<v Speaker 1>They sell drones, drone counter surveillance. They've combined their cameras

0:41:11.920 --> 0:41:15.799
<v Speaker 1>with AI. Rick is building crime tracking centers to try

0:41:15.840 --> 0:41:20.080
<v Speaker 1>and stop crimes before they happen. His inspiration the Tom

0:41:20.160 --> 0:41:26.640
<v Speaker 1>Cruise movie Minority Report. In the movie, Tom Cruise is

0:41:26.680 --> 0:41:29.719
<v Speaker 1>a policeman who relies on three clairvoyant women who are

0:41:29.800 --> 0:41:32.840
<v Speaker 1>basically held captive in order to predict the crimes of

0:41:32.920 --> 0:41:37.200
<v Speaker 1>citizens before they happen. But when Cruz gets falsely accused

0:41:37.200 --> 0:41:39.560
<v Speaker 1>of a pre murder, he goes on the run until

0:41:39.600 --> 0:41:43.640
<v Speaker 1>he can successfully prove his innocence. In the end, everyone

0:41:43.760 --> 0:41:47.080
<v Speaker 1>realizes the whole idea of crime prediction was fucking insane,

0:41:47.600 --> 0:41:51.120
<v Speaker 1>so they shut the program down. But I guess for Rick,

0:41:51.560 --> 0:41:54.319
<v Speaker 1>the moral of the story was, wouldn't that be neat?

0:42:04.040 --> 0:42:09.200
<v Speaker 3>Please welcome CEO and founder of Exxon Rick Smith.

0:42:11.600 --> 0:42:14.759
<v Speaker 1>At the company's twenty twenty five annual conference, Rick Smith

0:42:14.840 --> 0:42:17.280
<v Speaker 1>came jogging out on stage to give the keynote address.

0:42:17.960 --> 0:42:20.240
<v Speaker 1>He had on a dark gray pollover with a small

0:42:20.320 --> 0:42:21.680
<v Speaker 1>gold triangle on his chest.

0:42:22.760 --> 0:42:26.680
<v Speaker 8>Thank you everybody, and certainly we've taken a ton of

0:42:26.880 --> 0:42:30.000
<v Speaker 8>inspiration from science fiction. It's kind of fun to wear

0:42:30.080 --> 0:42:34.279
<v Speaker 8>my Captain Kirk inspired a lot of today, Because life

0:42:34.600 --> 0:42:38.400
<v Speaker 8>truly does imitate art. That's where we first imagine the

0:42:38.560 --> 0:42:41.080
<v Speaker 8>technologies that we will ultimately create.

0:42:42.440 --> 0:42:45.120
<v Speaker 1>That triangle design on rick shirt is inspired by the

0:42:45.200 --> 0:42:48.960
<v Speaker 1>insignia for the star Trek, Starfleet Command, the explorers and

0:42:49.040 --> 0:42:50.240
<v Speaker 1>protectors of the galaxy.

0:42:51.120 --> 0:42:54.720
<v Speaker 8>Now, each technology on its own is neither good nor evil.

0:42:55.600 --> 0:43:00.319
<v Speaker 8>It's an extraordinary tool, powerful and neutral. How we choose

0:43:00.360 --> 0:43:03.000
<v Speaker 8>to wield it will define the future that we build.

0:43:04.040 --> 0:43:07.520
<v Speaker 1>So I'm watching this speech and thinking about Captain Kirk's

0:43:07.520 --> 0:43:12.399
<v Speaker 1>origin story again. Kirk's legend was born when he reprogrammed

0:43:12.400 --> 0:43:15.120
<v Speaker 1>that simulated test so that he could save both his

0:43:15.239 --> 0:43:18.080
<v Speaker 1>own starfleet and the civilians stranded on the other ship.

0:43:19.719 --> 0:43:22.480
<v Speaker 1>And Rick's legend was born when he reprogrammed the Taser

0:43:22.680 --> 0:43:26.040
<v Speaker 1>and quadrupled its power. He likes to say that doing

0:43:26.080 --> 0:43:29.840
<v Speaker 1>this saved his family, his company, and hundreds of thousands

0:43:29.880 --> 0:43:30.320
<v Speaker 1>of lives.

0:43:31.960 --> 0:43:33.840
<v Speaker 8>So together, I mean, we can harness these tools to

0:43:33.920 --> 0:43:36.759
<v Speaker 8>create safer, more cohesive communities and build a society that

0:43:36.800 --> 0:43:38.600
<v Speaker 8>would make Captain kirkrowd.

0:43:39.680 --> 0:43:42.480
<v Speaker 1>Now to meet our goals, Kirk lives in a fictional

0:43:42.600 --> 0:43:48.120
<v Speaker 1>intergalactic utopia, and Rick Smith lives on Earth. He may

0:43:48.160 --> 0:43:50.560
<v Speaker 1>be trying to write his own story it is, but

0:43:50.680 --> 0:43:53.080
<v Speaker 1>his choices have real world consequences.

0:43:54.680 --> 0:43:58.520
<v Speaker 8>Our task is clear to construct the right safeguards to

0:43:58.719 --> 0:44:02.560
<v Speaker 8>ensure this tech is used ethically, maximizing its power for

0:44:02.719 --> 0:44:06.799
<v Speaker 8>good while minimizing the risk of misuse. So we take

0:44:06.880 --> 0:44:10.600
<v Speaker 8>this responsibility very seriously. It is a privilege and our

0:44:10.640 --> 0:44:14.280
<v Speaker 8>greatest challenge to thoughtfully deploy technology in ways to protect

0:44:14.360 --> 0:44:18.640
<v Speaker 8>life and uplift humanity, ensuring that we always choose the

0:44:18.760 --> 0:44:20.160
<v Speaker 8>path of good.

0:44:22.040 --> 0:44:25.879
<v Speaker 1>It's a good story, do you believe them?

0:44:31.920 --> 0:44:34.560
<v Speaker 12>Shares of Axon Enterprise hitting an all time high today.

0:44:34.600 --> 0:44:37.240
<v Speaker 12>It's the fifth best s and P five hundred performer

0:44:37.360 --> 0:44:37.799
<v Speaker 12>this year.

0:44:38.200 --> 0:44:41.360
<v Speaker 1>Best Ridge company forming known as Taser International now is

0:44:41.360 --> 0:44:44.640
<v Speaker 1>a big police bodycam evidence management software business.

0:44:44.680 --> 0:44:47.600
<v Speaker 6>Phenomenal growth rests term. This has been one of the

0:44:47.719 --> 0:44:50.640
<v Speaker 6>best performing sacks over the past decade. Probably announces that

0:44:50.760 --> 0:44:53.400
<v Speaker 6>RINGS will be integrating with Axon's community requests.

0:44:53.520 --> 0:44:56.040
<v Speaker 8>It is now I think, the largest video repository.

0:44:56.080 --> 0:44:58.399
<v Speaker 1>In the first time, a Colorado police department is using

0:44:58.560 --> 0:45:00.880
<v Speaker 1>artificial intelligence to police reports.

0:45:00.960 --> 0:45:03.440
<v Speaker 6>Port CON's police say they are in a testing phase

0:45:03.560 --> 0:45:06.120
<v Speaker 6>with their bodycam provider and had your owns.

0:45:05.960 --> 0:45:08.920
<v Speaker 12>As first responders Axon and nine for drones and public

0:45:08.960 --> 0:45:11.120
<v Speaker 12>safety to that powering the revenue growth that we are.

0:45:11.040 --> 0:45:13.280
<v Speaker 1>Seeing and make law enforcement's job easier.

0:45:13.680 --> 0:45:16.240
<v Speaker 6>That would, like Crazy today up over fifty pm, provide

0:45:16.239 --> 0:45:18.040
<v Speaker 6>a new revenue source for accents.

0:45:18.360 --> 0:45:21.680
<v Speaker 8>The AI services are selling five times faster than any

0:45:21.719 --> 0:45:24.160
<v Speaker 8>product in our history, and that's ten dollars not in height.

0:45:47.160 --> 0:45:50.279
<v Speaker 1>Absolute. Taser Incorporated is a production of Lava for Good

0:45:50.360 --> 0:45:53.680
<v Speaker 1>in association with Signal Company Number one. Be sure to

0:45:53.719 --> 0:45:56.960
<v Speaker 1>follow us on Instagram, TikTok, Facebook and threads at Lava

0:45:57.040 --> 0:46:00.800
<v Speaker 1>for Good. Follow me at Nick Beadini on in in Twitter.

0:46:01.320 --> 0:46:04.759
<v Speaker 1>Taser Incorporated is written and produced by me Nick Beredini.

0:46:05.280 --> 0:46:09.040
<v Speaker 1>Our executive producers are Jason Flamm, Jeff Kempler, and Kevin Worris.

0:46:09.600 --> 0:46:13.200
<v Speaker 1>Kara Kornhaber is our senior producer. Jackie Paul is our producer.

0:46:13.520 --> 0:46:16.560
<v Speaker 1>Hannah Biel is our writer and producer. Joe Plored is

0:46:16.560 --> 0:46:20.400
<v Speaker 1>our sound designer. Music composed and produced by Alexis Quadrado

0:46:20.480 --> 0:46:24.000
<v Speaker 1>at the Plaza Rojas Studio. Mariann mckune is our editor.

0:46:24.440 --> 0:46:27.879
<v Speaker 1>Fact Checking by Donya Suleman. Jeff Cliburn is our head

0:46:27.920 --> 0:46:31.319
<v Speaker 1>of marketing and Operations. Our Social Media director is ist

0:46:31.360 --> 0:46:35.120
<v Speaker 1>Marie guard Rama, our social Media manager is Sarah Gibbons,

0:46:35.160 --> 0:46:38.759
<v Speaker 1>and our art director is Andrew Nelson. Additional reporting by

0:46:38.840 --> 0:46:39.520
<v Speaker 1>Matt Straut.

0:47:04.560 --> 0:47:06.160
<v Speaker 8>So, like you, Gottaut a little bit of a tent

0:47:06.239 --> 0:47:08.640
<v Speaker 8>to humor. Back around two thousand and five or six,

0:47:09.280 --> 0:47:11.360
<v Speaker 8>I was on the front page of every newspaper in

0:47:11.400 --> 0:47:14.560
<v Speaker 8>America saying that we were evil, we were killing people,

0:47:15.160 --> 0:47:18.080
<v Speaker 8>we had lied about the safety of our products. And

0:47:18.360 --> 0:47:19.919
<v Speaker 8>it was right that time I was building this house

0:47:20.360 --> 0:47:24.040
<v Speaker 8>and for the man Cave. Decided, well, if everybody's going

0:47:24.120 --> 0:47:27.200
<v Speaker 8>to say I'm running an evil empire, well then clearly

0:47:28.040 --> 0:47:30.239
<v Speaker 8>I need a volcano layer. So I took some inspiration

0:47:30.360 --> 0:47:35.040
<v Speaker 8>from the Great Doctor Evil and if you remember, you

0:47:35.120 --> 0:47:36.359
<v Speaker 8>know he had a volcano layer too.

0:47:36.400 --> 0:47:37.720
<v Speaker 1>It was pretty cool, actually,