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Speaker 1: This thing is Joey Badass said the song. He said,

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Speaker 1: If it don't hit my spirit, I don't get near it.

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Speaker 1: And that's how I treat business relationships. If I'm in

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Speaker 1: a meeting and the person is like talking, talking, talking,

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Speaker 1: I'm like, you called me.

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Speaker 2: I didn't even say a word yet are you telling

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Speaker 2: me something? Week? And that's cool. Sometimes people overwhelmed and

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Speaker 2: I get it.

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Speaker 1: And sometimes they also on the on the cloud they

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Speaker 1: had twelve meetings like I'm just knocking this out.

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Speaker 2: I go, so I get it.

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Speaker 1: But what I like to do is meet in person

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Speaker 1: because then I could feel the energy and then they

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Speaker 1: can feel my energy. And now it's like, yeah, we

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Speaker 1: came in for this, but we went over to this place.

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Speaker 1: And now since we're in this talking and now we're

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Speaker 1: just getting to know each other. And I was like, oh,

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Speaker 1: I used to do as a kid too. Now it's like,

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Speaker 1: well we need to this will be fun. So that

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Speaker 1: one has a heart, then you can create like a

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Speaker 1: being from it. You create the heart first, then you

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Speaker 1: create the idea. So that's what I do. I wait

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Speaker 1: till I go, Oh, I feel it.

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Speaker 2: I like this.

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Speaker 3: Hey, everybody, welcome to another episode of butter Nomics. I'm

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Speaker 3: your host, Brandon Butler, found in CEO of Butter atl

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Speaker 3: And it's ya.

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Speaker 4: Y'all season, y'all, it is ya ya season.

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Speaker 3: We got the Tief Yah Yah head designer of Wisdom

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Speaker 3: Fashion House and the building La Tief.

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Speaker 4: How you feel today, Broke.

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Speaker 2: I'm good man.

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Speaker 1: Today I realized I have to speak today. So a

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Speaker 1: lot of a lot of things been coming to me

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Speaker 1: and saying, speak up, man, speak up.

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Speaker 3: Oh even start you even drop some bars, man, I

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Speaker 3: guess so right, Like I said, it was a full

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Speaker 3: circle moment because I was on your pot like two

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Speaker 3: years ago. Man, I look at this, man.

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Speaker 2: Yeah, I mean so a free wisdom podcast. You did that.

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Speaker 3: Hey man, I appreciate you having me on. Appreciate you

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Speaker 3: pulling up the button nomics.

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Speaker 2: Man, thank you, man, I appreciate you just inviting me.

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Speaker 4: Oh man anytime. Bro Now let's get into a dog.

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Speaker 3: So look, man, for those that don't know you started

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Speaker 3: Wisdom Fashion House back in twenty ten, you killed it

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Speaker 3: now with the Hour game. Like what made you get

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Speaker 3: into the hour business? Out of everything like people doing

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Speaker 3: T shirts and all kinds of stuff, But like why

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Speaker 3: did you pick iwear specifically.

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Speaker 2: So back even pulling back what you said.

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Speaker 1: Starting in twenty ten, you know, it was just me

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Speaker 1: based off a dream, looking at ten Deep, Supreme and

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Speaker 1: the Hundreds and Don Candy all these artists, and I

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Speaker 1: was mimicking you know, logo design from photoshop and stuff.

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Speaker 1: So it made some shirts, thinking let me have my

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Speaker 1: own lifestyle, because what I felt with these brands that

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Speaker 1: had their own lifestyle behind them, you could kind of

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Speaker 1: merit they lifestyle and be a part of the community.

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Speaker 1: So I was, let me create my own did that?

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Speaker 2: You know?

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Speaker 1: Fast forward I say twenty ten to twenty twenty, like

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Speaker 1: ten years span. I knew that I tried everything when

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Speaker 1: it came to T shirts, garments, hats, and I say,

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Speaker 1: it was bad, but I just had a moment of

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Speaker 1: having a fashion show. Well I came out of pocket

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Speaker 1: and also makes cut and so with everything.

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Speaker 2: So then I was.

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Speaker 1: Like, wait, we didn't even make no sales at the

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Speaker 1: pop up, so it hurt me a little bit, or

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Speaker 1: like maybe you want to change course. And years later

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Speaker 1: twenty twenty ended and twenty twenty one came around. I

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Speaker 1: found some you know, had some money, so I said,

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Speaker 1: let me try accessories. So I just tried different things.

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Speaker 1: Shoe covers, he changed, like others of hats, and I

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Speaker 1: wore some glasses one night at a shoot with my

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Speaker 1: one of my old mentors, Blue and I looked in

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Speaker 1: the mirror. I'm like, these are cold. Then I was like, wait,

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Speaker 1: I can make you know, I could just hit my manufacturer.

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Speaker 1: See what they can do. I hit them, talked about it.

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Speaker 1: It was like, this is what it costs is I

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Speaker 1: was like, okay. So then I put the order in

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Speaker 1: and it took a man to come in, but they

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Speaker 1: sent my samples. Took that one sample, I was like

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Speaker 1: and felt it. It was like, wow, this is the quality.

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Speaker 1: I was like with clothes. Yeah, I've been trying to

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Speaker 1: get this quality for a long time. This eyewury just

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Speaker 1: has it right now, right here. So I just started

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Speaker 1: taking that around, looking people up in them, posting it

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Speaker 1: and by the time my inventory finally land, I filmed

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Speaker 1: everybody just buying the glasses. And that was the first

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Speaker 1: moment I seen a return financially from my brand in

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Speaker 1: a real way, so I could say this is a business.

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Speaker 1: So that was my transition. It was a product that worked,

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Speaker 1: and I always wanted to do something tangible with my

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Speaker 1: you know, like something with form them in shape that's

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Speaker 1: in my hand now, clothes feel like it never gave

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Speaker 1: me that feeling. Yeah, you know, being a kid playing

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Speaker 1: with toys now making my own toy, that's how That's

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Speaker 1: how it felt for me.

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Speaker 3: Yeah, how did you how did you like background and

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Speaker 3: design and graffiti like translate into designing glasses, like you

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Speaker 3: know what I mean? You didn't just go to them

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Speaker 3: and just tell them the city what you got, Like

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Speaker 3: you actually designed these. You had, you know, really involvement

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Speaker 3: in it, Like how did you design?

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Speaker 4: Background? Help you in coming up with the look and

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Speaker 4: feel of these glasses.

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Speaker 1: It helped all the way because I think it's two things.

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Speaker 1: Like they have white labels, just like they got white

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Speaker 1: label t shirts, so you can get frames that already made,

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Speaker 1: yeah you know, and they put your.

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Speaker 2: Logo, your likeness on it. Then you also commeld.

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Speaker 1: Like one of my manufacturers does molds, while I was

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Speaker 1: one does white labeling. So when I was able to

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Speaker 1: do the mold, what I did before even doing them all.

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Speaker 1: When I did the white label, all I did was

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Speaker 1: utilize that same design, you know, element my language onto

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Speaker 1: the looks that have now alter them so it might

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Speaker 1: change the lens to yellow on the blue glasses. So

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Speaker 1: I did all these things and I was then seeing, oh,

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Speaker 1: this looks like my clothes in the form of glasses.

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Speaker 1: It looks like my direction, and so I was able

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Speaker 1: to use my design direction in that way. And then

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Speaker 1: same thing with the threes and the mold was like,

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Speaker 1: all right, instead of that frame looking like that, how

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Speaker 1: do you like indent it where the lenses at make

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Speaker 1: some definition right here? How do you add a different

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Speaker 1: material logo like a metal logo on an acetate frame?

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Speaker 1: Like I started to think, Yeah, so now the technical

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Speaker 1: side is more fun because it's just like cartooning and

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Speaker 1: bringing it to her life. So that's kind of how

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Speaker 1: I utilized what I did in the graphic design world, colors,

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Speaker 1: palettes and learning that and brought it here.

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Speaker 2: Yeah.

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Speaker 3: Man, details, right, It's all about those little details, those

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Speaker 3: little intricate elements. Where again, this isn't just some Oh

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Speaker 3: he didn't just go grab some some glasses and just

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Speaker 3: throw his logo on it, you know what I'm saying.

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Speaker 3: It's actually like, how can I make this my own?

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Speaker 3: How can I make it feel unique but also authentic

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Speaker 3: to me?

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Speaker 4: Right?

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Speaker 2: Yeah?

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Speaker 3: Now, you're doing that and you're building the brand. But

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Speaker 3: another thing is impartan about building a brand is telling

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Speaker 3: the story, you know what I mean? And like, how

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Speaker 3: did you weave like storytelling into what you're doing right

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Speaker 3: now to help make it, you know, really resonate with people,

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Speaker 3: to connect with people on a different level.

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Speaker 1: Being young and being born in Brooklyn and being brought

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Speaker 1: to Stone Mountain and having a sense of independence like

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Speaker 1: my mom, you know, best start Brooklyn born and raised,

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Speaker 1: so that census on me. When I was young, I knew,

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Speaker 1: like I could go get it.

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Speaker 2: I just don't know when it's gonna kick in.

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Speaker 1: I remember like riding the one sixteen to Indian Creek,

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Speaker 1: then getting off at five point station and then going

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Speaker 1: to what's that one im in Park station and gets

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Speaker 1: a little five wish atl you know. Doing all that

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Speaker 1: stuff I think is what gave me, you know, where

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Speaker 1: my drive comes from.

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Speaker 2: And you know, translating that as I'm like, you know, taking.

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Speaker 1: Those that train and moving around, I'm realizing, like this

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Speaker 1: is not what I want to do. I don't want

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Speaker 1: to be on this train. I don't want to ride

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Speaker 1: this bus. It's not even efficient, Like you know, I

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Speaker 1: can't get to New York because I gotta take the grade,

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Speaker 1: have the money yet, and I haven't even taken a

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Speaker 1: flight up until twenty eighteen. So I'm sitting there like

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Speaker 1: some days hurt, some days, you know, just sitting there

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Speaker 1: and I know who want gonna be like you know

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Speaker 1: that pain, but also the inspiration, and I remember remembering

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Speaker 1: just keeping that on mind, like this is who you are.

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Speaker 1: So when when the time came to say, how do

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Speaker 1: you translate all this stuff into product? All you gotta

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Speaker 1: do is be relatable. Everybody's going through that same struggle.

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Speaker 1: So what I started to do now was, Okay, if

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Speaker 1: I did the collection, all I need to do is

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Speaker 1: tell my story and then in case it into my

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Speaker 1: design language inner kid, you know, all those elements of

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Speaker 1: the nostalgia.

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Speaker 2: And I was able to do that.

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Speaker 1: I was able to find ways to say, okay, even

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Speaker 1: to collabor right now. All Summer the story we're telling

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Speaker 1: is being young and going outside a brand. It's called

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Speaker 1: all Summer, So I said, you know, it's the tagline

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Speaker 1: is you wasn't outside all Summer. Were dropping a pair

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Speaker 1: of frames at the end of summer, so it's kind

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Speaker 1: of it's wrapping it up is also saying like sunset

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Speaker 1: lands on the on the glasses is like the street

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Speaker 1: lights before the street lights come on. And then also

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Speaker 1: like remembering if street lights came out, what were doing?

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Speaker 1: We was going to the corner store. So I shot

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Speaker 1: a short that releases today of younger us me and

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Speaker 1: all summer going to the corner store that I grew

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Speaker 1: up at.

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Speaker 4: That's dope.

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Speaker 2: That's the storyteller.

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Speaker 1: I think those things is what hits people and go,

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Speaker 1: oh this, I want to be a part of it,

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Speaker 1: Like I was there, I was whatever that was.

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Speaker 2: We played hoigh to Seek, we played kickball, we used

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Speaker 2: to go to.

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Speaker 1: The camp and you know that that relatability is what

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Speaker 1: bridges you the storytelling.

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Speaker 3: Yeah no, that's dope, man. I mean that even you

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Speaker 3: know connects with me. I remember growing up out here

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Speaker 3: in Atlanta. I grew up in Stone Mountain, you know

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Speaker 3: what I'm saying. And I remember when I got my

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Speaker 3: first car and I could drive. I would drive downtown

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Speaker 3: Atlanta every Sunday and I kind of call it my

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Speaker 3: Sunday drive. And you know what, though we had map

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Speaker 3: quests back then, you know what I'm saying, I don't

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Speaker 3: think we had map quests.

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Speaker 4: Back there, like we were just like figuring stuff out.

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Speaker 3: But I remember I would come downtown, I would drive

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Speaker 3: through downtown Atlanta. I would always say to myself, I'm

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Speaker 3: gonna be in these buildings one day.

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Speaker 4: I don't know what I'm gonna do.

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Speaker 3: I don't know what I'm gonna be doing, but I

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Speaker 3: just know like I'm supposed to be down here moving

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Speaker 3: making moves. I'm being this building, I'm being that building.

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Speaker 3: And it's so funny now when I look back on

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Speaker 3: my career, all this stuff I'll be able to do.

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Speaker 3: I've been in a lot of those buildings, dog, and

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Speaker 3: I'm not just biting them. I've had big meetings in

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Speaker 3: them and at the top at them. You know, so

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Speaker 3: again like those moments right where like you know there's

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Speaker 3: something else out here you kind of feel it.

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Speaker 4: You got to follow that right.

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Speaker 1: Yes, cause it's and you had a vision for yourself,

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Speaker 1: like you it's only you. So you created all those

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Speaker 1: things by saying I'm gonna be in there. That the simple,

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Speaker 1: that simple thing right there, that belief.

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Speaker 2: Is what creates everything.

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Speaker 1: Like you know, it's no I heart media without the duty,

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Speaker 1: there's no test without the duck. There's no America without

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Speaker 1: the I mean, what if we went over there? And

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Speaker 1: you know what I'm saying, The duck first is the thing.

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Speaker 1: And I think that's what people out of forget or

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Speaker 1: lose grip of is remembering everything in your life.

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Speaker 2: Is connected to your vision in yourself.

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Speaker 1: So it's like you have to have the strongest, most

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Speaker 1: crystallized version because what happens in life is people coming

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Speaker 1: to came and leave and they give. They could be

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Speaker 1: strong enough to say, I see you doing this, take

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Speaker 1: you off your course. Like you find the most peace

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Speaker 1: and fulfillment when you could keep that steadiness and also yourself,

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Speaker 1: you find more of like your presence even as a

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Speaker 1: man you're masculine, comes to fruition because you're like, I'm

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Speaker 1: so strong on where I'm going, and I think that's

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Speaker 1: that's what I had like and mix that with the passion,

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Speaker 1: the sadness, the anger and the happiness too, like the bliss,

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Speaker 1: but also I don't want to be here and that

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Speaker 1: tear dropping and then you go, now I know I'm going.

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Speaker 2: To do it, and then it's that I feel like

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Speaker 2: you can't beat that.

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Speaker 4: No man, well where is where's his name? Wisdom come from.

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Speaker 2: My mom raised me as a Muslim.

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Speaker 1: She was in the nation when she was Her brother

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Speaker 1: got her in the nation because she grew up Christian.

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Speaker 1: My grandfather is an immigrant from Barbados. So when she

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Speaker 1: got in the nation, she I'm her ninth kid. She

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Speaker 1: raised us to Islam. In Islam, I'm a kid. So

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Speaker 1: we used to pray every day, five times a day, Marama,

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Speaker 1: don our Christmas was need. And what I noticed was

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Speaker 1: at the time, I hated it.

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Speaker 2: We got to do a lot again.

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Speaker 1: We got as a kid, you know, you want to

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Speaker 1: go outside, so you like, we want to play the game.

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Speaker 1: But it taught me structure and discipline. So I always

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Speaker 1: had these terms like in my head wisdom, structured, discipline, love, positivity,

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Speaker 1: all these things, and I think that it made me

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Speaker 1: who I was. So by the time I was looking

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Speaker 1: at the praying ten deep the hundreds, I'm like, what's

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Speaker 1: my brand call? And I was drawing the graffiti logo

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Speaker 1: and I was like, I went through like over one

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Speaker 1: hundred names and this is the first one I drew,

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Speaker 1: and I was like, man, this one comes out the heartest.

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Speaker 2: I had to keep it.

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Speaker 1: And then I started saying, oh wait, I could just

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Speaker 1: interlace how I feel and how I see the world

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Speaker 1: into the brand. And then what I started to see

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Speaker 1: in high school is books I read, the meditation I

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Speaker 1: was doing, people were you know.

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Speaker 2: How you do that? What book you reading with it?

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Speaker 1: So I was like, oh, people like this, what you

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Speaker 1: would think, like nobody wants wisdom, Like that's what you think.

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Speaker 1: You're being young, but everybody truth is truth, And so

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Speaker 1: I just kept pushing it.

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Speaker 2: And that's just that's part of me.

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Speaker 1: And that's why I say like wisdom in the sense

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Speaker 1: of the childish monk, because like you meet a monk

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Speaker 1: with the man you know he didn't achieved the highest

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Speaker 1: form of wisdom. He's going to be like playful. He's

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Speaker 1: probably not going to tell you, like if you said,

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Speaker 1: what does this mean, He's not going to tell.

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Speaker 2: You straight up.

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Speaker 1: He's gonna say it's a riddle or like or while

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Speaker 1: you and I thought you said you wasn't and he

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Speaker 1: was like, I got to let me, let me chew

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Speaker 1: on that for a minute. But he said it in

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Speaker 1: such a fun way. And that's that's what I create

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Speaker 1: from like the inner kid. Once again, he learned everything

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Speaker 1: from your kid, whether you got kids or a little niece,

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Speaker 1: once you hang out with me, like, Oh, they got

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Speaker 1: it already. All the stuff I accumulated is what they're

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Speaker 1: going to accumulate. But they need to maintain who that

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Speaker 1: person is right there, and so do I. Yeah, So

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Speaker 1: that's what wisdom is to me.

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Speaker 4: It's interest too.

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Speaker 3: You say that, like, you know, I was reading something

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Speaker 3: that was kind of talking about in life, you kind

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Speaker 3: of moved through two different phases of wisdom, right, Like

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Speaker 3: in the early days, you kind of moved through what

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Speaker 3: they kind of call fluid wisdom. Like a lot of

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Speaker 3: the stuff that you deal with, it's really just you know,

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Speaker 3: I kind of almost say it's like hustle, right, you

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Speaker 3: know what I mean, Like things come up and you

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Speaker 3: just kind of react to it.

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Speaker 4: In real time.

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Speaker 3: You're figuring things out, You're being fluid with the situation

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Speaker 3: and kind of making the best decision you can make

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Speaker 3: with the information in front of you. But then at

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Speaker 3: a certain point, you know, it's almost like a curve, right, Like,

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Speaker 3: at a certain point you get so old that fluid

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Speaker 3: wisdom kind of turns out the more crystallized knowledge or

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Speaker 3: like more crystallized wisdom, right, So, like now you're making

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Speaker 3: decisions based off of you I've done this five times before,

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Speaker 3: ten times before. Like out of those two things, like

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Speaker 3: which side of the game do you think you're on

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Speaker 3: right now? Because you've been doing this in twenty ten,

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Speaker 3: you know, so you still think you're like in that

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Speaker 3: fluid wisdom space, so that you've learned. I mean, there's

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Speaker 3: obviously still a lot of learning to do, right, but

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Speaker 3: like have you d of started moving to the space

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Speaker 3: now where you like have the wisdom and the knowledge of, like,

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Speaker 3: you know, making the right decisions for yourself, for your brand,

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Speaker 3: for your company, like which side of that do you

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Speaker 3: think you're on?

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Speaker 1: And I'm in the middle of it because I don't

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Speaker 1: want to lose the fluid wisdom because I think this

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Speaker 1: whole journey it's also a physical journey we hear now

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Speaker 1: we see these things in front of us, but it's

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Speaker 1: spiritual journey. So it's really like lessons. Like I told

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Speaker 1: you today, I woke up and I usually get text yo.

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Speaker 1: That's people you had to say YO, good morning. I

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Speaker 1: got all calls. I was like while people calling back

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Speaker 1: back and I was like, oh, I got a podcast today.

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Speaker 1: It's challenge to tell me to speak. Today's time to speak,

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Speaker 1: And like you could say, you know whatever, random you

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Speaker 1: just got calls what you're talking about, But that's not

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Speaker 1: how this life works. His life is always teaching us

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Speaker 1: because we you know, it's another layer is happening, like

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Speaker 1: wd voice or something like the double consciousness or when

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Speaker 1: you take that and pull out apart. Everybody has triple

358
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Speaker 1: quadruple consciousness because so much happening on so many of

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Speaker 1: your body, your mind, your spirit, all multiple versions of

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Speaker 1: that happening. So for me, that's the that's where my

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Speaker 1: wisdom is right now. It's like, oh, I know a

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Speaker 1: few things. Now, I could leave my team. I could

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Speaker 1: steady on my direction of where my brand is going.

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Speaker 1: But it's also like, oh, I haven't been here before,

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Speaker 1: so I have to like, okay, what would I do here?

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Speaker 1: Just listen, Oh, let me ask you know the bricks

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Speaker 1: and woods. Let me talk to Casey, let me say

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Speaker 1: ask him. I wasn't when you first, you know, hired

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Speaker 1: your team, whether it your friends, How did you pay

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Speaker 1: your friends? Was it not your friends? Did you have

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Speaker 1: to fire people? What does that look like? And that's

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Speaker 1: that helps me go, Okay, this is not gonna be easy,

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Speaker 1: So I need to be open. Yeah I can't be

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Speaker 1: afraid of looking stupid, Like essentially, I can't be afraid

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Speaker 1: of looking dumb. Can't be afraid of like looking like

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Speaker 1: I'm unprepared while also putting my best forward, because then

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Speaker 1: someone can't help you and they feel like you're ready

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Speaker 1: there yeah, and you know you need help.

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Speaker 2: Let you over here.

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Speaker 1: It's like, let you let a little little bit of

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Speaker 1: fall flaws come down or honesty come down, so someone

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Speaker 1: could Oh, yeah, I see I was watching you last night,

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Speaker 1: like your team years back and forth. It's a good

384
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Speaker 1: here's a good strategy when you have like too much

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Speaker 1: voices at once.

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Speaker 2: All right, cool, not man, I know what I'm doing.

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Speaker 1: Yeah, So I feel like I'm in a mix because

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Speaker 1: I'm changing, literally been feeling my change lately. It's overwhelming

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Speaker 1: because I see, I could sit in front of an

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Speaker 1: old friend, old friend say that with a grain of salt,

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Speaker 1: but a friend that I met years ago that I

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Speaker 1: know to this day, and it's like, that's my day

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Speaker 1: on it's my homie. But then I see this little

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Speaker 1: I call it a portal where it goes.

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Speaker 2: You got to move on, and it's like.

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Speaker 1: Why you know, I mean you hit yourself, Like what

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Speaker 1: are you telling me like, I don't want to it's

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Speaker 1: my boy, this's my You don't move on from the

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Speaker 1: person you're changing. You need to be around people that's

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Speaker 1: going to change just how they were here for this segment.

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00:16:50,480 --> 00:16:52,520
Speaker 1: There's gonna be a whole nother set of people for

402
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Speaker 1: the next segment and continuous. These people are not going nowhere.

403
00:16:56,080 --> 00:17:00,440
Speaker 1: But it's a journey. So it makes some people and

404
00:17:00,560 --> 00:17:03,720
Speaker 1: me like, it's emotional. It goes damn, I don't want

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Speaker 1: to hurt that person. I want to hurt myself, Like,

406
00:17:06,600 --> 00:17:09,000
Speaker 1: but you realize it's not about that. It's like they

407
00:17:09,040 --> 00:17:11,120
Speaker 1: get it because that's why they're here for your whole life.

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00:17:11,160 --> 00:17:13,879
Speaker 1: Because if they are, oh yeah, well go you know

409
00:17:13,960 --> 00:17:16,119
Speaker 1: they get it. Well I got to go too. But

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Speaker 1: that old woman feeling, I think it is misleading. It's

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Speaker 1: just tough. You need to talk to somebody about it.

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Speaker 3: No, man, Look, I had a really good conversation with

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Speaker 3: a friend of mine a couple of weeks ago about

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Speaker 3: something very similar. Right that was just like I said,

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Speaker 3: you know, I feel like I'm at this point right

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Speaker 3: now where there's not a lot of people I can

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Speaker 3: ask for guidance and advice that are even like on

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Speaker 3: the same level.

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Speaker 4: As me let alone, who aren't doing what I'm doing.

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Speaker 3: I gotta find people that are where I want to

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Speaker 3: go and I got to seek them out and connect

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Speaker 3: with them and ask them.

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Speaker 4: And so that's this journey I've been on lately.

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Speaker 3: Right, It's like finding like, who are the people that

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Speaker 3: are in the places and spaces and things that where

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Speaker 3: I see myself for the next ten years and having

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Speaker 3: that comment And again, it's not to say that I

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Speaker 3: think I'm better than anybody exactly.

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Speaker 2: You know what I mean, it's all those things that

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Speaker 2: I'm in.

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Speaker 4: Yeah, it's those come in.

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Speaker 3: Yeah, but you gotta but you gotta be honest yourself.

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Speaker 3: You got to say, you know what, like, yeah, this

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Speaker 3: next evolution of myself, I need guidance, I need wisdom,

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Speaker 3: I need experience, and right, so, who the people I

436
00:18:10,720 --> 00:18:12,840
Speaker 3: can tap into for that? You know, who are some

437
00:18:12,840 --> 00:18:14,440
Speaker 3: people that you tap into for that kind of stuff

438
00:18:14,560 --> 00:18:15,200
Speaker 3: at this level.

439
00:18:16,000 --> 00:18:19,800
Speaker 1: I was at gathering spot last night. I ran into TKH. Yeah, TK,

440
00:18:20,240 --> 00:18:22,880
Speaker 1: I said, I need I want some advice on something.

441
00:18:22,880 --> 00:18:24,440
Speaker 1: We could sit down another time. He was like, no,

442
00:18:24,480 --> 00:18:26,840
Speaker 1: I tell you right now, good people.

443
00:18:26,880 --> 00:18:27,040
Speaker 4: Man.

444
00:18:27,640 --> 00:18:30,520
Speaker 1: He told me what he gave me some wisdom, he said,

445
00:18:30,520 --> 00:18:31,879
Speaker 1: I'm gonna give it a really this wisdom when it

446
00:18:31,880 --> 00:18:35,280
Speaker 1: comes to hiring, uh higher as much as you can

447
00:18:35,400 --> 00:18:39,160
Speaker 1: fire as faster, faster, And it's like I had to sit.

448
00:18:39,080 --> 00:18:40,879
Speaker 4: And wire slowly, fired quickly.

449
00:18:40,920 --> 00:18:42,919
Speaker 2: Man, tell me what that helps with?

450
00:18:43,080 --> 00:18:45,720
Speaker 1: That's how you and it's almost like, you know, to

451
00:18:45,720 --> 00:18:48,200
Speaker 1: break it down for people if they're not in that role.

452
00:18:48,640 --> 00:18:51,040
Speaker 1: Think of it like dating a right you you like

453
00:18:51,240 --> 00:18:52,960
Speaker 1: you know, you inter dat and he's like, I ain't.

454
00:18:53,560 --> 00:18:55,080
Speaker 1: I know what I don't like and what I do like,

455
00:18:55,600 --> 00:18:57,800
Speaker 1: So I'm trying to avoid what I don't like. But

456
00:18:57,840 --> 00:18:59,280
Speaker 1: in order to find out what you don't like, you

457
00:18:59,280 --> 00:19:01,359
Speaker 1: gotta go out there anyway getting no order. You know,

458
00:19:02,280 --> 00:19:05,080
Speaker 1: hiring is like, okay, I don't know what this, this,

459
00:19:05,480 --> 00:19:06,919
Speaker 1: told me, this, this, and this. Because they can make

460
00:19:06,960 --> 00:19:08,800
Speaker 1: it all that up. I have to try because I

461
00:19:09,080 --> 00:19:12,000
Speaker 1: felt I have a feeling like they could let me see. Yeah,

462
00:19:12,160 --> 00:19:14,400
Speaker 1: once I hit that, I can say, oh that feeling,

463
00:19:15,000 --> 00:19:16,959
Speaker 1: Oh they did good. Up until this point, that feeling

464
00:19:17,080 --> 00:19:20,000
Speaker 1: was because I was eager to have anybody feel his role.

465
00:19:20,280 --> 00:19:22,479
Speaker 2: Now it evolves. Now it's like I'm not eager anymore

466
00:19:22,600 --> 00:19:24,400
Speaker 2: looking for the right the right person. Now you see

467
00:19:24,400 --> 00:19:24,800
Speaker 2: what I'm saying.

468
00:19:24,880 --> 00:19:27,919
Speaker 1: It's like day did until you go, oh, it's the

469
00:19:27,920 --> 00:19:31,240
Speaker 1: perfect person ain't coming. They just need to have the

470
00:19:31,320 --> 00:19:33,760
Speaker 1: same drive. They need to be equal to you equally.

471
00:19:33,840 --> 00:19:34,000
Speaker 4: Yo.

472
00:19:34,200 --> 00:19:34,360
Speaker 2: Yeah.

473
00:19:34,400 --> 00:19:35,720
Speaker 1: They'd be like, oh, I get it. You don't have

474
00:19:35,760 --> 00:19:37,760
Speaker 1: to give me a pep talk every morning. I want

475
00:19:37,800 --> 00:19:40,320
Speaker 1: to do this, and you're like, okay, now you can.

476
00:19:40,520 --> 00:19:41,000
Speaker 2: Now you get that.

477
00:19:41,040 --> 00:19:43,560
Speaker 1: Sit back and you're like, oh all right, no more

478
00:19:43,760 --> 00:19:45,560
Speaker 1: like you know, I get it now. It's like Yo,

479
00:19:45,600 --> 00:19:46,200
Speaker 1: did you yep?

480
00:19:46,359 --> 00:19:46,760
Speaker 2: Yo did?

481
00:19:47,040 --> 00:19:50,320
Speaker 1: Okay, And you might still have to but what about

482
00:19:50,320 --> 00:19:53,840
Speaker 1: this communication? But uh, I think that that's what I

483
00:19:53,880 --> 00:19:56,160
Speaker 1: took from what he said. And I've been there though,

484
00:19:56,200 --> 00:19:59,520
Speaker 1: I've been in turn intern intern still like I ain't

485
00:19:59,560 --> 00:20:02,399
Speaker 1: nobody to get like and then going okay, it's not

486
00:20:02,440 --> 00:20:05,040
Speaker 1: they don't get it. You just evolving us. They're changing

487
00:20:05,119 --> 00:20:08,879
Speaker 1: as they're growing, and so you're changing your structuring your business,

488
00:20:08,960 --> 00:20:12,399
Speaker 1: changing your your work ethics, getting more potent your and

489
00:20:12,480 --> 00:20:16,840
Speaker 1: so that perfection idea has to you know, you got

490
00:20:16,880 --> 00:20:20,080
Speaker 1: to kind of I think keep the perfect like the goal,

491
00:20:20,400 --> 00:20:23,359
Speaker 1: but no, it's over there. No, it's to strive for.

492
00:20:23,600 --> 00:20:25,159
Speaker 1: You're never going to be it. But no, it's like,

493
00:20:25,600 --> 00:20:27,879
Speaker 1: that's where we're going. So I also have grace for

494
00:20:28,000 --> 00:20:30,520
Speaker 1: myself and for the people because I feel like I'm

495
00:20:30,560 --> 00:20:33,040
Speaker 1: hard on myself, which can then turn onto I'm hard

496
00:20:33,080 --> 00:20:35,320
Speaker 1: on my employee or my friend or because I'm like this,

497
00:20:35,359 --> 00:20:37,240
Speaker 1: how I talk to myself? Bro, And they're like, well,

498
00:20:38,320 --> 00:20:40,000
Speaker 1: it's like I know, yeah, and then you got to

499
00:20:40,000 --> 00:20:41,680
Speaker 1: take accountability.

500
00:20:41,960 --> 00:20:44,000
Speaker 2: It's like, well, I got to be mindful. I speak

501
00:20:44,280 --> 00:20:45,080
Speaker 2: with dangos.

502
00:20:45,200 --> 00:20:47,480
Speaker 1: Now how you're speaking to yourself and now you do

503
00:20:47,520 --> 00:20:49,840
Speaker 1: the rail work and that this is life.

504
00:20:50,320 --> 00:20:52,760
Speaker 3: That's how this never end is man, I'll give you

505
00:20:52,800 --> 00:20:55,360
Speaker 3: an unsolicited piece of advice when it comes to That's

506
00:20:55,359 --> 00:20:56,800
Speaker 3: something I've learned and I say it all the time

507
00:20:56,920 --> 00:20:59,199
Speaker 3: is you can't work for me until you work for me.

508
00:21:00,160 --> 00:21:01,679
Speaker 3: And so what I what I find when people can

509
00:21:01,720 --> 00:21:03,520
Speaker 3: see your point right, Like, people will tell you anything.

510
00:21:03,560 --> 00:21:05,440
Speaker 3: People will tell you they can do all kinds of stuff.

511
00:21:05,840 --> 00:21:07,879
Speaker 3: They'll tell you that they can, you know, make stuff happen.

512
00:21:07,920 --> 00:21:09,680
Speaker 3: And so what happens is what a lot of people

513
00:21:09,720 --> 00:21:12,440
Speaker 3: don't understand that have it, or don't run businesses that

514
00:21:12,480 --> 00:21:15,199
Speaker 3: don't work with people is like getting the wrong person,

515
00:21:15,960 --> 00:21:17,879
Speaker 3: you know, it is even worse than getting the right

516
00:21:17,880 --> 00:21:19,960
Speaker 3: person sometimes right, especially if that person comes in and

517
00:21:20,040 --> 00:21:21,919
Speaker 3: they leave, because now you're trying to catch up, you're

518
00:21:21,920 --> 00:21:23,159
Speaker 3: trying to do all these other things. So what I've

519
00:21:23,200 --> 00:21:25,359
Speaker 3: thrown to do over time is how to give people

520
00:21:25,400 --> 00:21:28,920
Speaker 3: like little projects just to see what their work product is, right,

521
00:21:28,960 --> 00:21:30,479
Speaker 3: Like I want to see like, okay, can you do this?

522
00:21:30,560 --> 00:21:32,000
Speaker 3: And not just can you do it, but like how

523
00:21:32,040 --> 00:21:33,840
Speaker 3: you're going to deliver it back to me? Is it

524
00:21:33,840 --> 00:21:35,600
Speaker 3: gonna be on time? Is it gonna be like nice

525
00:21:35,600 --> 00:21:37,240
Speaker 3: and organized? You're just gonna send me a bunch of

526
00:21:37,280 --> 00:21:39,240
Speaker 3: stuff and it's random, right, Like this is those little

527
00:21:39,240 --> 00:21:41,240
Speaker 3: things you can do that I've kind of learned where

528
00:21:41,240 --> 00:21:42,200
Speaker 3: you can kind of get a little bit of a

529
00:21:42,680 --> 00:21:45,680
Speaker 3: sneak peek into what you can expect, and that's helped

530
00:21:45,680 --> 00:21:48,080
Speaker 3: me just make better decisions because to your point, man,

531
00:21:48,119 --> 00:21:49,040
Speaker 3: a team is everything.

532
00:21:49,720 --> 00:21:51,000
Speaker 4: You know, you can't do this without yourself.

533
00:21:51,000 --> 00:21:52,200
Speaker 3: And I think one of the things that I've even

534
00:21:52,200 --> 00:21:53,919
Speaker 3: noticed and just talking to so many people like yourself

535
00:21:53,920 --> 00:21:56,680
Speaker 3: that are building things, is they're all again that's their

536
00:21:56,720 --> 00:21:58,840
Speaker 3: biggest at a certain point, the biggest challenge is getting

537
00:21:58,880 --> 00:22:01,520
Speaker 3: that right team on the field. Right, So how do

538
00:22:01,600 --> 00:22:02,760
Speaker 3: you how do you kind of work through that, Like,

539
00:22:02,960 --> 00:22:04,359
Speaker 3: is what is your kind of approach to finding the

540
00:22:04,400 --> 00:22:04,879
Speaker 3: right people?

541
00:22:05,359 --> 00:22:08,320
Speaker 1: Let's who I'm at now, is this Like I've been

542
00:22:08,400 --> 00:22:11,719
Speaker 1: blessed to been doing this for ten plus years. So

543
00:22:11,760 --> 00:22:15,200
Speaker 1: I think throughout the process, I'm so engulfed into wisdom

544
00:22:15,600 --> 00:22:18,680
Speaker 1: as like it's a company, but also I created it

545
00:22:18,720 --> 00:22:20,480
Speaker 1: as a lifestyle, so then it's a way of my

546
00:22:20,600 --> 00:22:24,000
Speaker 1: creative visions, great of me expressing and so it's been

547
00:22:24,119 --> 00:22:26,320
Speaker 1: organic for me. So then what happens in the organic

548
00:22:26,440 --> 00:22:29,560
Speaker 1: process is while I'm being myself, a brand is also

549
00:22:29,600 --> 00:22:32,199
Speaker 1: reflecting and looking very authentic and looking very true to me.

550
00:22:32,600 --> 00:22:34,679
Speaker 1: So people come in and when they come in, I

551
00:22:34,680 --> 00:22:36,600
Speaker 1: don't I've been raised in a big family, so I

552
00:22:36,640 --> 00:22:37,359
Speaker 1: don't choose friends.

553
00:22:37,400 --> 00:22:38,119
Speaker 2: I choose family.

554
00:22:38,520 --> 00:22:40,399
Speaker 1: So when I'm meeting people, it's like, oh yeah, we

555
00:22:40,400 --> 00:22:42,760
Speaker 1: gonn to know each other two much, three years, And

556
00:22:42,800 --> 00:22:44,359
Speaker 1: then I meet the people, it's like, oh yeah, we

557
00:22:44,400 --> 00:22:46,919
Speaker 1: about to be homies for we're going to see each other,

558
00:22:46,960 --> 00:22:48,560
Speaker 1: have kids one day and then be old.

559
00:22:48,880 --> 00:22:49,520
Speaker 2: I can tell.

560
00:22:49,960 --> 00:22:52,919
Speaker 1: And so those are the people are just kept close

561
00:22:53,200 --> 00:22:55,560
Speaker 1: and like organically there's people I want to be around.

562
00:22:55,800 --> 00:22:58,840
Speaker 1: And luckily, throughout my process they be like, this is firelots,

563
00:22:58,880 --> 00:23:02,520
Speaker 1: you can I help, And that's where that team comes in.

564
00:23:02,960 --> 00:23:06,399
Speaker 1: But that's but that's also different from you know, all right,

565
00:23:06,440 --> 00:23:08,120
Speaker 1: now it's time to hire. Now it's time to really

566
00:23:08,160 --> 00:23:11,200
Speaker 1: secure roles. And so that's why I'm at like the

567
00:23:11,440 --> 00:23:16,119
Speaker 1: threshold of switching that. But that's how I originally seeked

568
00:23:16,160 --> 00:23:19,360
Speaker 1: out team members and and things like that. They kind

569
00:23:19,359 --> 00:23:21,119
Speaker 1: of organically fell into a role and I was like,

570
00:23:21,160 --> 00:23:25,080
Speaker 1: let's see what let's just see And now I say that,

571
00:23:25,680 --> 00:23:28,639
Speaker 1: it's like, I feel like that's fifty percent good, you

572
00:23:28,640 --> 00:23:30,800
Speaker 1: know what I'm saying, because they are there, they are

573
00:23:30,800 --> 00:23:33,600
Speaker 1: willing to do these things, but they also you know,

574
00:23:33,680 --> 00:23:36,800
Speaker 1: are doing their own thing also, you know, have their

575
00:23:36,800 --> 00:23:39,000
Speaker 1: own vision for what they creating for themselves. They also

576
00:23:39,040 --> 00:23:41,560
Speaker 1: are inspired what I'm doing to say, oh I could

577
00:23:41,560 --> 00:23:43,680
Speaker 1: do this too. And then I'm also, let's get let's

578
00:23:43,720 --> 00:23:45,800
Speaker 1: do let's make sure you get there too. And so

579
00:23:45,880 --> 00:23:49,960
Speaker 1: it's becoming it becomes like we just support group. But

580
00:23:50,080 --> 00:23:54,119
Speaker 1: now in my evolution, I'm thinking those same friends, maybe

581
00:23:54,440 --> 00:23:56,760
Speaker 1: twenty to thirty percent of I'm gonna be like, let's

582
00:23:56,880 --> 00:23:59,439
Speaker 1: let me be in this with you for real. But

583
00:23:59,560 --> 00:24:04,800
Speaker 1: then on the other note, how do I now translate

584
00:24:05,160 --> 00:24:08,240
Speaker 1: what I've learned there into finding team, a team that's

585
00:24:08,240 --> 00:24:11,600
Speaker 1: gonna work? And so I think what I look for

586
00:24:11,760 --> 00:24:15,040
Speaker 1: is people I'm inspired by, people that can do something

587
00:24:15,080 --> 00:24:17,080
Speaker 1: I can't do. You know, if I go to the

588
00:24:17,080 --> 00:24:19,920
Speaker 1: gym and I go to box, you know, I don't.

589
00:24:20,400 --> 00:24:23,000
Speaker 1: If I'm in there and I'm training and conditioning, you know,

590
00:24:23,240 --> 00:24:25,280
Speaker 1: I look over to t though, and he might be sparring,

591
00:24:25,359 --> 00:24:28,360
Speaker 1: I'm like, and I watch how he's moving. I'm like, Okay, see,

592
00:24:28,520 --> 00:24:29,960
Speaker 1: this is why I'm in here. So I get like

593
00:24:30,000 --> 00:24:32,880
Speaker 1: this one day, so I don't want him on my team.

594
00:24:33,480 --> 00:24:35,960
Speaker 1: I feel like, yo, Tito, what you're doing? You sure

595
00:24:35,960 --> 00:24:37,960
Speaker 1: you don't want to, like, you know, train me instead.

596
00:24:38,240 --> 00:24:40,520
Speaker 1: So that's how I'm looking at my team members now,

597
00:24:40,640 --> 00:24:46,199
Speaker 1: is like it can be hard to, I guess, find

598
00:24:46,320 --> 00:24:50,000
Speaker 1: them or maybe like trust that it will work out

599
00:24:50,480 --> 00:24:53,159
Speaker 1: something in that realm. Because I'm finding people who, in

600
00:24:53,240 --> 00:24:55,800
Speaker 1: my opinion, they're doing really good. I'm like, all right,

601
00:24:56,240 --> 00:24:58,040
Speaker 1: I may not know exactly what they're in the work

602
00:24:58,040 --> 00:25:01,600
Speaker 1: as what they doing, but how do what now bring

603
00:25:01,680 --> 00:25:04,919
Speaker 1: him in and trust like they could bring something I

604
00:25:04,920 --> 00:25:07,960
Speaker 1: haven't having done before with the brand? Uh, they have

605
00:25:08,000 --> 00:25:11,480
Speaker 1: expertise that I don't even know how they would transition

606
00:25:11,600 --> 00:25:14,560
Speaker 1: and evolved wisdom. So now I'm like looking for people

607
00:25:14,560 --> 00:25:17,720
Speaker 1: who are just better than me, and and the transition

608
00:25:17,960 --> 00:25:20,680
Speaker 1: is like you can't manage it all. So if that's

609
00:25:20,680 --> 00:25:22,840
Speaker 1: what I mean, it just feels like out of control

610
00:25:22,880 --> 00:25:25,119
Speaker 1: a little bit because you're like, all this person is

611
00:25:25,119 --> 00:25:26,040
Speaker 1: gonna be moving so fast?

612
00:25:26,040 --> 00:25:26,919
Speaker 2: Am I gonna keep up?

613
00:25:27,359 --> 00:25:31,120
Speaker 1: That That intimidation that's what that is. And now I'm

614
00:25:31,160 --> 00:25:34,600
Speaker 1: like confronting it. I was like, Okay, it's just it's new.

615
00:25:34,800 --> 00:25:36,680
Speaker 1: So of course you like in the gym, you're gonna

616
00:25:36,720 --> 00:25:38,280
Speaker 1: be like, I can't get in a ring with him.

617
00:25:38,720 --> 00:25:41,399
Speaker 1: So it is intimidating. But imagine he was like, bro,

618
00:25:41,400 --> 00:25:42,560
Speaker 1: I'm gonna coach you.

619
00:25:42,560 --> 00:25:44,560
Speaker 2: You gotta go. You're gonna now. You just got to.

620
00:25:44,560 --> 00:25:47,879
Speaker 1: Accept and hope or not even hope, just trust that

621
00:25:47,960 --> 00:25:48,679
Speaker 1: it's gonna work out.

622
00:25:48,880 --> 00:25:51,880
Speaker 2: Yeah. So that's why I'm at finding team members and

623
00:25:51,920 --> 00:25:54,639
Speaker 2: that better than me and hoping that you know, I

624
00:25:54,680 --> 00:25:56,800
Speaker 2: could stay, I could get stayed the course with them

625
00:25:56,840 --> 00:25:58,639
Speaker 2: and not be like all right, look I don't know

626
00:25:58,680 --> 00:26:02,000
Speaker 2: what's happened anymore. So it's just a leap. I need

627
00:26:02,040 --> 00:26:02,280
Speaker 2: to take.

628
00:26:02,640 --> 00:26:02,840
Speaker 4: Yeah.

629
00:26:03,000 --> 00:26:05,239
Speaker 3: Yeah, you talk a lot about lifestyle, and I know,

630
00:26:05,320 --> 00:26:07,320
Speaker 3: like sustainability is also a big part of what you're

631
00:26:07,359 --> 00:26:09,840
Speaker 3: working on, Like every thirty pairs you donate a pair,

632
00:26:10,560 --> 00:26:12,960
Speaker 3: like what made what made that important part of building

633
00:26:12,960 --> 00:26:13,840
Speaker 3: this business for you.

634
00:26:14,560 --> 00:26:16,600
Speaker 1: Finally trying to figure out, like, if I'm selling over

635
00:26:16,640 --> 00:26:20,000
Speaker 1: a thousand glasses, is that just adding plastic to the.

636
00:26:19,920 --> 00:26:22,840
Speaker 2: World, like to the earth? Am I just another brand

637
00:26:23,000 --> 00:26:25,639
Speaker 2: just adding things we don't need? And I'm like, let

638
00:26:25,680 --> 00:26:26,360
Speaker 2: me figure that out.

639
00:26:26,400 --> 00:26:29,639
Speaker 1: So I went to my manufacturer and said, do you

640
00:26:29,720 --> 00:26:30,840
Speaker 1: have anything that's.

641
00:26:30,720 --> 00:26:33,960
Speaker 2: Like recycled or recyclable or and it's like.

642
00:26:34,000 --> 00:26:36,760
Speaker 1: Yeah, we have this frame is fully recycled every time

643
00:26:36,800 --> 00:26:39,520
Speaker 1: we sell them, or we you know, we have other

644
00:26:39,560 --> 00:26:41,840
Speaker 1: frames that don't. It's defective. We just mold it down

645
00:26:41,880 --> 00:26:44,680
Speaker 1: and retract. So it's like, oh, that's that's like a

646
00:26:44,760 --> 00:26:48,600
Speaker 1: multipurpose idea. And my brand always has wisdom, always has

647
00:26:48,680 --> 00:26:53,959
Speaker 1: identity and reflecting the struggles that we experienced. So it's like,

648
00:26:54,000 --> 00:26:57,080
Speaker 1: how do we If I had the awareness of the

649
00:26:57,119 --> 00:26:59,560
Speaker 1: awareness of wait, we're just putting stuff on the planet.

650
00:27:00,880 --> 00:27:02,560
Speaker 1: If I have that awareness, then my brand needs to

651
00:27:02,560 --> 00:27:06,320
Speaker 1: reflect that belief. And so that's how that product was born,

652
00:27:06,840 --> 00:27:10,560
Speaker 1: and I think people was able. I feel like that

653
00:27:10,600 --> 00:27:13,080
Speaker 1: when I did that, it didn't get you know, like

654
00:27:13,680 --> 00:27:16,239
Speaker 1: that reaction, but it was like I'm glad I'm doing it.

655
00:27:17,119 --> 00:27:20,240
Speaker 1: So yeah, that's that's how that came about. And I

656
00:27:20,320 --> 00:27:23,400
Speaker 1: think I don't know if I can make a true impact.

657
00:27:23,400 --> 00:27:25,159
Speaker 1: It's being one brand that's doing that. But it's like

658
00:27:25,160 --> 00:27:27,160
Speaker 1: at least you know, trying something.

659
00:27:27,359 --> 00:27:30,000
Speaker 3: Yeah, you're making an impact again, like it's it's something

660
00:27:30,000 --> 00:27:32,439
Speaker 3: that's important to you, and so that's going to connect

661
00:27:32,440 --> 00:27:34,600
Speaker 3: with other people on different levels, right, Like again it

662
00:27:34,720 --> 00:27:36,560
Speaker 3: might not be it might be the first thing that

663
00:27:36,600 --> 00:27:39,160
Speaker 3: everybody looks for, but I'm telling you this, it's better

664
00:27:39,160 --> 00:27:40,960
Speaker 3: to have it than not to have it, you know,

665
00:27:42,320 --> 00:27:43,679
Speaker 3: think about that kind of stuff and to say, you

666
00:27:43,680 --> 00:27:45,240
Speaker 3: know what, this is something that's important to me. So

667
00:27:45,320 --> 00:27:47,880
Speaker 3: whether you know you're getting this, you're supporting something else,

668
00:27:47,920 --> 00:27:49,480
Speaker 3: you know, this is one thing that makes this brand

669
00:27:49,480 --> 00:28:04,280
Speaker 3: different than other brands, you know what I'm saying now

670
00:28:04,920 --> 00:28:06,520
Speaker 3: with all this stuff, And again that kind of goes

671
00:28:06,520 --> 00:28:08,520
Speaker 3: to my next question around like authenticity, Like how do

672
00:28:08,560 --> 00:28:10,639
Speaker 3: you make sure that you know the look and feel

673
00:28:10,680 --> 00:28:13,280
Speaker 3: and design kind of stays authentic to you know, you

674
00:28:13,320 --> 00:28:15,679
Speaker 3: know your vision, you know getting you're doing big collaborations.

675
00:28:15,680 --> 00:28:18,160
Speaker 4: You've got like lots of different projects going on. I'm

676
00:28:18,200 --> 00:28:18,600
Speaker 4: sure lots of.

677
00:28:18,600 --> 00:28:20,960
Speaker 3: People got lots of ideas, they got lots of feedback

678
00:28:20,960 --> 00:28:23,920
Speaker 3: and thoughts were like, I don't know, you know, there's

679
00:28:24,119 --> 00:28:27,119
Speaker 3: a lot of districtions right like that, Yeah, like how

680
00:28:27,119 --> 00:28:28,920
Speaker 3: do you kind of manage that? Like that that push

681
00:28:29,000 --> 00:28:31,800
Speaker 3: and pull between you know, objectives, but also you run

682
00:28:31,880 --> 00:28:32,840
Speaker 3: the business too, you know what I mean.

683
00:28:32,880 --> 00:28:34,199
Speaker 4: But you want to stay authentic, Like how do you

684
00:28:34,240 --> 00:28:34,840
Speaker 4: balance all that?

685
00:28:36,040 --> 00:28:38,320
Speaker 1: The thing is Joey Badass had the song he said,

686
00:28:38,360 --> 00:28:40,040
Speaker 1: if it don't hit my spirit, I don't get in there.

687
00:28:41,440 --> 00:28:43,400
Speaker 2: And that's how I treat business relationships.

688
00:28:43,600 --> 00:28:47,480
Speaker 1: If I'm in the meeting and the person is like talking, talking, talking,

689
00:28:47,480 --> 00:28:48,920
Speaker 1: I'm like, you called me.

690
00:28:48,960 --> 00:28:50,880
Speaker 2: I didn't even say a word yet are you telling

691
00:28:50,920 --> 00:28:54,600
Speaker 2: me something? Week? And that's cool. Sometimes people overwhelmed and

692
00:28:54,880 --> 00:28:55,320
Speaker 2: I get it.

693
00:28:55,360 --> 00:28:57,920
Speaker 1: And sometimes they also on the on the cloud they

694
00:28:57,920 --> 00:29:00,200
Speaker 1: had twelve meetings like I'm just knocking this out go

695
00:29:00,680 --> 00:29:02,479
Speaker 1: so I get it. But what I like to do

696
00:29:02,520 --> 00:29:04,680
Speaker 1: is meet in person because then I could feel the

697
00:29:04,800 --> 00:29:07,560
Speaker 1: energy and then they can feel my energy. And now

698
00:29:07,560 --> 00:29:09,600
Speaker 1: it's like, yeah, we came in for this, but we

699
00:29:09,640 --> 00:29:11,880
Speaker 1: went over to this place and now since we're in

700
00:29:11,960 --> 00:29:14,440
Speaker 1: this talking and now we're just getting to know each other,

701
00:29:14,520 --> 00:29:15,760
Speaker 1: and I was like, oh, I used to do as

702
00:29:15,800 --> 00:29:18,040
Speaker 1: a kid too. Now it's like, oh, we need to

703
00:29:18,320 --> 00:29:21,480
Speaker 1: this will be fun. So that one has a heart,

704
00:29:21,560 --> 00:29:24,080
Speaker 1: then you can create like a being from it. You

705
00:29:24,200 --> 00:29:26,600
Speaker 1: create the heart first, then you create the idea. So

706
00:29:27,000 --> 00:29:28,760
Speaker 1: that's what I do. I wait till I go, oh,

707
00:29:28,840 --> 00:29:29,280
Speaker 1: I feel it.

708
00:29:29,320 --> 00:29:29,840
Speaker 2: I like this.

709
00:29:30,320 --> 00:29:33,920
Speaker 1: It's been occasions though, where I got calls from friends, Hey,

710
00:29:33,960 --> 00:29:36,200
Speaker 1: lots people I need to meet. These people get on

711
00:29:36,200 --> 00:29:39,600
Speaker 1: the phone and s collab and the're like, all right,

712
00:29:40,080 --> 00:29:42,720
Speaker 1: where do we go? But then I gave it Tom

713
00:29:42,960 --> 00:29:45,000
Speaker 1: and took it. Took Tom four to five months, and

714
00:29:45,040 --> 00:29:47,400
Speaker 1: then we birthed an idea. It was like, oh wait,

715
00:29:47,400 --> 00:29:50,280
Speaker 1: this one just took us just I flew out to Chicago,

716
00:29:50,360 --> 00:29:52,720
Speaker 1: met the guys, fell out to LA met the blurred

717
00:29:52,760 --> 00:29:54,360
Speaker 1: guy in the group, and now I was like, bro,

718
00:29:54,440 --> 00:29:55,200
Speaker 1: these guys is tight.

719
00:29:55,240 --> 00:29:56,280
Speaker 2: It's like my brothers.

720
00:29:56,800 --> 00:29:59,560
Speaker 1: But once that happened, it was solidified for me. It

721
00:29:59,640 --> 00:30:01,760
Speaker 1: was like, O care, we could do this because now

722
00:30:01,800 --> 00:30:04,840
Speaker 1: I felt your presence. I felt your spirit. I hung

723
00:30:04,880 --> 00:30:06,960
Speaker 1: out with y'all at night, seeing how y'all move, and

724
00:30:07,000 --> 00:30:10,920
Speaker 1: I'm inspired now, and so that happens. And then the

725
00:30:10,920 --> 00:30:13,560
Speaker 1: other thing I want to talk about being young and

726
00:30:13,680 --> 00:30:18,840
Speaker 1: eager to collab. It's something I don't recommend for like

727
00:30:18,880 --> 00:30:22,520
Speaker 1: young designers, as in, don't be so happy that or

728
00:30:22,720 --> 00:30:25,200
Speaker 1: don't take everything. That's a better way to say, don't

729
00:30:25,240 --> 00:30:28,000
Speaker 1: just take everything because and also learn business.

730
00:30:28,080 --> 00:30:29,200
Speaker 2: Because what happens is.

731
00:30:29,480 --> 00:30:31,600
Speaker 1: If you so hey, like you can you you free

732
00:30:31,680 --> 00:30:34,960
Speaker 1: this weekend and you're so accessible, you end up meeting someone,

733
00:30:35,360 --> 00:30:37,840
Speaker 1: sitting down with them and like you know, like I

734
00:30:37,880 --> 00:30:39,280
Speaker 1: don't really want to work with this person, but let

735
00:30:39,320 --> 00:30:42,800
Speaker 1: me see what happens like because you're eager to expand

736
00:30:43,040 --> 00:30:45,760
Speaker 1: you get there, so you know you're gonna withhold what

737
00:30:45,800 --> 00:30:48,200
Speaker 1: you're really working on because it's like I'm these things

738
00:30:48,240 --> 00:30:50,200
Speaker 1: is I don't want to say I'm untidy, actually happening,

739
00:30:50,720 --> 00:30:52,920
Speaker 1: And so you might have those ideas and they meet

740
00:30:52,960 --> 00:30:56,640
Speaker 1: someone who is who sees your stuff and like, I'm inspired,

741
00:30:56,720 --> 00:30:58,560
Speaker 1: so I want I want to do this with you.

742
00:30:58,720 --> 00:31:01,160
Speaker 1: But you realize, wait, they asking me something I already

743
00:31:01,160 --> 00:31:03,480
Speaker 1: got planning, but they don't know because they inspired and

744
00:31:03,480 --> 00:31:05,440
Speaker 1: they really like what I'm doing, but you keep it

745
00:31:05,480 --> 00:31:08,320
Speaker 1: to yourself and then they tang the tangent and you

746
00:31:08,400 --> 00:31:10,920
Speaker 1: accepting it, Oh, that's kind of dope without saying well,

747
00:31:10,920 --> 00:31:14,440
Speaker 1: I already got something like that. That happens and you say, well,

748
00:31:14,440 --> 00:31:16,160
Speaker 1: it's nice to meet you because you know, like you

749
00:31:16,160 --> 00:31:18,760
Speaker 1: don't want to really do anything, but you don't fully communicate.

750
00:31:19,080 --> 00:31:21,080
Speaker 2: Years later you do that thing. What's gonna happen?

751
00:31:21,320 --> 00:31:25,200
Speaker 1: Hey, you stroll my idea and you're like God, and

752
00:31:25,240 --> 00:31:27,840
Speaker 1: you only complain yourself because you're like, I could have

753
00:31:28,200 --> 00:31:28,840
Speaker 1: I should.

754
00:31:28,600 --> 00:31:30,320
Speaker 2: Have never picked up the phone. I knew I didn't

755
00:31:30,360 --> 00:31:33,480
Speaker 2: want to, and so those feelings trust them. I know.

756
00:31:33,520 --> 00:31:36,600
Speaker 1: It's quiet, and it's low because ivy for me, especially

757
00:31:36,600 --> 00:31:40,080
Speaker 1: when it's why I said eager, you're so thirsty for it.

758
00:31:40,160 --> 00:31:42,040
Speaker 1: And it's not a bad thing to be dirsty for

759
00:31:42,040 --> 00:31:46,120
Speaker 1: your dreams, but it's like, have some reserve and if

760
00:31:46,160 --> 00:31:49,080
Speaker 1: not that, nda have some where your business is okay,

761
00:31:49,080 --> 00:31:51,800
Speaker 1: where you go when we sit down and talk, here's

762
00:31:51,880 --> 00:31:54,400
Speaker 1: what when we speak, this is not we can't release

763
00:31:54,440 --> 00:31:56,880
Speaker 1: any of this. Also, yeah, I like this idea, but

764
00:31:56,920 --> 00:31:59,280
Speaker 1: we already have something like this, like be clear. So

765
00:31:59,320 --> 00:32:01,560
Speaker 1: then they don't go that's just my idea and now

766
00:32:01,600 --> 00:32:03,640
Speaker 1: they are a fan. But the only way to be

767
00:32:04,040 --> 00:32:06,280
Speaker 1: to hate, to find a hate. Well, now what they

768
00:32:06,280 --> 00:32:08,160
Speaker 1: have for you is not really hate. Is because they

769
00:32:08,200 --> 00:32:10,240
Speaker 1: loved you and love what you do. So that's why

770
00:32:10,240 --> 00:32:12,360
Speaker 1: it's like I can't believe he stole my thing. And

771
00:32:12,400 --> 00:32:15,080
Speaker 1: that can get to your head like man or everybody's mad,

772
00:32:15,760 --> 00:32:18,880
Speaker 1: but it's because you're doing really well and you're inspiring

773
00:32:18,920 --> 00:32:22,920
Speaker 1: people and it's a responsibility, like you gotta have your

774
00:32:22,960 --> 00:32:26,920
Speaker 1: business straight or be very strict and say well not today,

775
00:32:27,240 --> 00:32:28,400
Speaker 1: because I know where that's gonna go.

776
00:32:28,920 --> 00:32:29,520
Speaker 2: It's happened to.

777
00:32:29,440 --> 00:32:32,520
Speaker 1: Me probably twice in a year and my biggest year,

778
00:32:33,040 --> 00:32:35,480
Speaker 1: and I was like, that's it only happens exactly, and

779
00:32:35,520 --> 00:32:37,800
Speaker 1: so I just took it on the chin, like all right, Okay,

780
00:32:38,480 --> 00:32:40,800
Speaker 1: it sucks, but I have good friends and I'm like, man,

781
00:32:40,880 --> 00:32:45,880
Speaker 1: look and they're like I'm like, I'm.

782
00:32:44,440 --> 00:32:46,760
Speaker 2: Like Bro, I really wanted to work with Bro and.

783
00:32:46,600 --> 00:32:51,040
Speaker 1: He's nope, and it's like okay, gotta respect it and uh,

784
00:32:51,120 --> 00:32:54,760
Speaker 1: and everything's hell with a conversation and a presence where

785
00:32:54,760 --> 00:32:57,520
Speaker 1: you can go hey, like you good, like what's wants

786
00:32:57,560 --> 00:32:58,000
Speaker 1: talk about?

787
00:32:58,040 --> 00:32:58,160
Speaker 4: It.

788
00:32:58,840 --> 00:33:02,080
Speaker 1: There's no reason that, especially as black people in business,

789
00:33:02,480 --> 00:33:04,920
Speaker 1: to create that like let's go ahead and squash it

790
00:33:05,000 --> 00:33:08,120
Speaker 1: and work together and know, like we learn it, it's okay,

791
00:33:08,320 --> 00:33:09,680
Speaker 1: like we'll do something else.

792
00:33:10,320 --> 00:33:11,920
Speaker 4: So yeah, dope. Man.

793
00:33:12,000 --> 00:33:14,200
Speaker 3: Now you've done a lot of big collaborations folks like

794
00:33:14,280 --> 00:33:16,880
Speaker 3: Norse from Complex, a bunch of other brands, Like how

795
00:33:16,880 --> 00:33:19,600
Speaker 3: do those things even start? And like what some of

796
00:33:19,640 --> 00:33:21,479
Speaker 3: the biggest lessons you learned from working with those kind

797
00:33:21,520 --> 00:33:21,920
Speaker 3: of brands?

798
00:33:22,840 --> 00:33:26,760
Speaker 1: I always start with. Revolve was the first large retailer

799
00:33:26,800 --> 00:33:30,479
Speaker 1: that I've worked with and learned how to you know,

800
00:33:30,840 --> 00:33:33,600
Speaker 1: stock my brand in today company? And I think the

801
00:33:33,640 --> 00:33:38,600
Speaker 1: biggest a few technical learning curves. One was being EDI

802
00:33:38,720 --> 00:33:42,280
Speaker 1: compliant with retailers, and which is that is pretty much

803
00:33:43,000 --> 00:33:45,720
Speaker 1: you know. What I've experienced is a third party platform

804
00:33:45,760 --> 00:33:49,040
Speaker 1: that allows you to submit your UPC numbers.

805
00:33:49,080 --> 00:33:50,560
Speaker 2: So that's like if you.

806
00:33:50,480 --> 00:33:53,720
Speaker 1: Go any any store and buy anything like this tissue

807
00:33:53,720 --> 00:33:55,280
Speaker 1: will have a bar code on it, you have to

808
00:33:55,280 --> 00:33:57,959
Speaker 1: get UPCs for every product you got, not only that,

809
00:33:58,000 --> 00:33:59,280
Speaker 1: every color product you got.

810
00:33:59,400 --> 00:34:01,560
Speaker 2: So when you young and you're.

811
00:34:01,440 --> 00:34:04,120
Speaker 1: Like, well, so you're paying me, Okay, that's good, and

812
00:34:04,120 --> 00:34:06,480
Speaker 1: then you go, oh, what I got to buy all

813
00:34:06,520 --> 00:34:09,240
Speaker 1: those you go always all the purpose together.

814
00:34:09,280 --> 00:34:10,800
Speaker 2: You need to have all that in your price.

815
00:34:11,160 --> 00:34:13,719
Speaker 1: So that was learning curve making sure I valued my

816
00:34:13,960 --> 00:34:16,919
Speaker 1: price and didn't bite my tongue on it and say

817
00:34:17,360 --> 00:34:19,080
Speaker 1: wait do it you know, like are they gonna pay this?

818
00:34:19,239 --> 00:34:21,319
Speaker 2: They will pay it, so say it.

819
00:34:21,600 --> 00:34:25,839
Speaker 1: And so ediot Appliant they it's gonna be a long

820
00:34:25,880 --> 00:34:30,080
Speaker 1: Processif to me, if I could just chip away or something,

821
00:34:30,280 --> 00:34:32,799
Speaker 1: nothing is unachievable. You know, when I started the edioc

822
00:34:32,840 --> 00:34:36,319
Speaker 1: appliant process, it wasn't that hard. You know, if it's

823
00:34:36,360 --> 00:34:38,759
Speaker 1: if you're a young brand and you're like, okay, I

824
00:34:38,840 --> 00:34:40,520
Speaker 1: just met north Strom and they want me to buy this,

825
00:34:40,600 --> 00:34:42,920
Speaker 1: and you learn that process. Don't be intimidated by that

826
00:34:43,080 --> 00:34:45,640
Speaker 1: name because it is like what is that? But it's

827
00:34:45,640 --> 00:34:48,080
Speaker 1: just like a third party platform helps you say, hey,

828
00:34:48,120 --> 00:34:51,279
Speaker 1: the product is shipped. The label said, we got to

829
00:34:51,680 --> 00:34:55,520
Speaker 1: acknowledge the order purchase order and label said, we printed

830
00:34:55,520 --> 00:34:57,240
Speaker 1: to labels and now the product is shipped.

831
00:34:57,320 --> 00:35:00,520
Speaker 2: Here's the tracking all the information. It's just in order

832
00:35:00,560 --> 00:35:01,560
Speaker 2: to keep an organized.

833
00:35:02,160 --> 00:35:05,880
Speaker 1: Those been two big learning curves. And then brand integrity.

834
00:35:05,960 --> 00:35:09,320
Speaker 1: Don't just take every deal because they will pay. But

835
00:35:09,440 --> 00:35:11,400
Speaker 1: it's like, is that what you want your brand to

836
00:35:11,440 --> 00:35:13,719
Speaker 1: be is that brand at that store? Is that what

837
00:35:13,760 --> 00:35:14,120
Speaker 1: you want?

838
00:35:14,400 --> 00:35:16,560
Speaker 2: Be very clear because it's a good look.

839
00:35:16,600 --> 00:35:19,719
Speaker 1: But it also you know, if you hear and you

840
00:35:19,760 --> 00:35:21,920
Speaker 1: take this store over here, you know it doesn't align.

841
00:35:22,000 --> 00:35:24,680
Speaker 1: But you said the check was good. Just be prepared

842
00:35:24,719 --> 00:35:27,000
Speaker 1: to go right now your customers like what is this?

843
00:35:27,120 --> 00:35:29,160
Speaker 2: Is it that or is it that? The high is

844
00:35:29,160 --> 00:35:29,880
Speaker 2: a low product.

845
00:35:29,960 --> 00:35:34,520
Speaker 1: So that and just on the back end of my

846
00:35:34,600 --> 00:35:38,760
Speaker 1: mind in the process learning those dirt party platforms and saying,

847
00:35:39,360 --> 00:35:41,600
Speaker 1: wait a minute, they charged me eighty a month to

848
00:35:41,680 --> 00:35:42,400
Speaker 1: use a platform.

849
00:35:43,160 --> 00:35:44,040
Speaker 2: Yeah, I can make my own.

850
00:35:44,440 --> 00:35:46,600
Speaker 1: Like, these are good conversations to have with your team.

851
00:35:46,800 --> 00:35:49,480
Speaker 1: How do we make our own EASi our compliance platform

852
00:35:49,600 --> 00:35:52,600
Speaker 1: for stores? Do we what about a service for young

853
00:35:52,680 --> 00:35:55,439
Speaker 1: designers who are struggling with this process? Like you start

854
00:35:55,480 --> 00:35:57,959
Speaker 1: to find yeah, and then so that's where my mind

855
00:35:58,000 --> 00:36:00,719
Speaker 1: goes like, oh, yeah, these are these are cheek calls

856
00:36:00,760 --> 00:36:03,480
Speaker 1: that we don't even get to see. And so when

857
00:36:03,520 --> 00:36:05,680
Speaker 1: you get in there, you started to go, well, we

858
00:36:05,719 --> 00:36:08,720
Speaker 1: getting ripped off then because that's just proably their sister's company,

859
00:36:08,760 --> 00:36:10,919
Speaker 1: and they're like, we're gonna get you paid too, that's

860
00:36:10,960 --> 00:36:13,279
Speaker 1: their brother's company. We're gonna get you. So that's the

861
00:36:13,320 --> 00:36:15,399
Speaker 1: same model you need to have with your team.

862
00:36:15,560 --> 00:36:15,799
Speaker 4: Yeah.

863
00:36:15,960 --> 00:36:18,520
Speaker 3: Yeah, So have all those other those people different connected

864
00:36:18,520 --> 00:36:20,279
Speaker 3: you know what I'm saying, These folks all know each other.

865
00:36:20,320 --> 00:36:21,399
Speaker 3: At the end of the day, you know what I'm saying,

866
00:36:21,400 --> 00:36:23,080
Speaker 3: we should be doing the same building that same kind

867
00:36:23,080 --> 00:36:26,799
Speaker 3: of ecosystem, right, Like, yeah, man, look you've been doing

868
00:36:26,840 --> 00:36:28,920
Speaker 3: this for over a decade now, you know what I mean? Like,

869
00:36:29,040 --> 00:36:31,520
Speaker 3: just how is this journey just shaped you as an

870
00:36:31,880 --> 00:36:33,160
Speaker 3: entrepreneur but also as a person.

871
00:36:33,600 --> 00:36:33,839
Speaker 2: Huh.

872
00:36:33,960 --> 00:36:37,200
Speaker 1: I'd always say being an entrepreneur starting your own business

873
00:36:37,400 --> 00:36:40,480
Speaker 1: is one of the best things you could do to

874
00:36:40,560 --> 00:36:44,759
Speaker 1: build character and build personality and build maturity and like

875
00:36:44,880 --> 00:36:49,359
Speaker 1: you're whoever you who you are, So like this whole

876
00:36:49,400 --> 00:36:51,960
Speaker 1: brand has taught me like one of the biggest things

877
00:36:52,120 --> 00:36:55,520
Speaker 1: young I was sixteen and remembering like, oh yeah, I

878
00:36:55,520 --> 00:36:59,720
Speaker 1: did take on a heavy level of consistency. I've shown

879
00:36:59,800 --> 00:37:02,719
Speaker 1: and proved. So I remember being young and being in

880
00:37:02,760 --> 00:37:06,960
Speaker 1: relationships and then losing relationships and have to deal with

881
00:37:07,000 --> 00:37:09,600
Speaker 1: myself and say what, like what am I doing wrong?

882
00:37:09,719 --> 00:37:11,120
Speaker 1: Like you know that's what you say as a kid,

883
00:37:11,120 --> 00:37:14,680
Speaker 1: but you realize you have a different mentality even strengthened

884
00:37:15,160 --> 00:37:18,759
Speaker 1: something for over ten years. So your level of consistency

885
00:37:18,880 --> 00:37:21,839
Speaker 1: with not only what you do, but with people and

886
00:37:21,960 --> 00:37:24,080
Speaker 1: patience for them and saying, yeah, I like you, so

887
00:37:24,360 --> 00:37:25,279
Speaker 1: I'm sticking this out.

888
00:37:25,560 --> 00:37:26,280
Speaker 2: It's different.

889
00:37:26,600 --> 00:37:28,400
Speaker 1: And so you have to acknowledge that and say, well,

890
00:37:28,440 --> 00:37:30,680
Speaker 1: I did teach myself this thing and one this journey.

891
00:37:30,800 --> 00:37:33,400
Speaker 1: The person probably hasn't done that, so I shouldn't expect

892
00:37:33,719 --> 00:37:37,279
Speaker 1: them that from them. So it helps you become more

893
00:37:37,320 --> 00:37:40,520
Speaker 1: of a empathetic So you say that's what I want,

894
00:37:40,560 --> 00:37:42,520
Speaker 1: it's not what they want. So then you start to

895
00:37:42,840 --> 00:37:46,440
Speaker 1: you see yourself as inserting yourself a little too like

896
00:37:47,280 --> 00:37:49,600
Speaker 1: too much. Yeah, and then you're like, what's up everybody?

897
00:37:49,680 --> 00:37:51,880
Speaker 1: It's like, no, what's up with you? Because you're the

898
00:37:51,920 --> 00:37:55,080
Speaker 1: one I'm ready for this. You're not even ready. There's

899
00:37:55,120 --> 00:37:57,480
Speaker 1: so many times I was not ready for all the

900
00:37:57,520 --> 00:37:58,960
Speaker 1: things I was trying to put on my plate, just

901
00:37:59,000 --> 00:38:00,600
Speaker 1: because I have my business. I was like, well, I

902
00:38:00,640 --> 00:38:02,319
Speaker 1: need need to meet my wife. Then I need to

903
00:38:03,000 --> 00:38:04,880
Speaker 1: and it's like, no, you don't. You don't even know

904
00:38:04,920 --> 00:38:08,799
Speaker 1: what to do with that. So I remember being That's

905
00:38:08,920 --> 00:38:12,400
Speaker 1: a big lesson I learned is I'm influencing my surroundings.

906
00:38:13,040 --> 00:38:15,560
Speaker 2: Nothing's happening by accident. All of this because of me.

907
00:38:15,600 --> 00:38:18,880
Speaker 1: So if I'm upset because someone's like not there with

908
00:38:19,040 --> 00:38:22,040
Speaker 1: me and that mentality, that's me, you know, so, which

909
00:38:22,080 --> 00:38:24,600
Speaker 1: means then I probably should deal with that, look at

910
00:38:24,680 --> 00:38:26,759
Speaker 1: look at myself a little longer, or say I know

911
00:38:26,800 --> 00:38:29,000
Speaker 1: what I want and move on and don't take offense

912
00:38:29,040 --> 00:38:31,879
Speaker 1: to it, like oh whatever, this was cool, but I'm

913
00:38:31,920 --> 00:38:34,160
Speaker 1: looking for this, you know what I'm saying. Be strong

914
00:38:34,200 --> 00:38:37,320
Speaker 1: on what you're looking for and do not fall into

915
00:38:37,440 --> 00:38:42,480
Speaker 1: emotion like it's natural, but it break relationships. It's also

916
00:38:43,000 --> 00:38:45,359
Speaker 1: it's like a wildfire because if you, especially as a man,

917
00:38:45,400 --> 00:38:48,279
Speaker 1: you should have control over your emotions because it's just

918
00:38:48,400 --> 00:38:51,480
Speaker 1: it just doesn't doesn't yield. And you know, once you're

919
00:38:51,480 --> 00:38:53,719
Speaker 1: in that state, it's something that is bothering you. You

920
00:38:53,760 --> 00:38:56,520
Speaker 1: don't know how to control that and direct that. It

921
00:38:56,600 --> 00:38:58,960
Speaker 1: just comes out, you know, horrible. I feel like that's

922
00:38:59,000 --> 00:39:02,120
Speaker 1: the most dangerous person on the planet is a man

923
00:39:02,600 --> 00:39:03,960
Speaker 1: that cannot control his emotions.

924
00:39:04,520 --> 00:39:04,920
Speaker 2: Period.

925
00:39:04,960 --> 00:39:07,480
Speaker 1: We see it all the time, and most people be

926
00:39:07,520 --> 00:39:09,560
Speaker 1: scared of the big guy at the gym, but most

927
00:39:09,560 --> 00:39:11,960
Speaker 1: of the time that big dude is the nicest dude

928
00:39:11,960 --> 00:39:14,040
Speaker 1: because he learned what it took to get like that.

929
00:39:14,400 --> 00:39:16,439
Speaker 1: So he has this sense of like, well, no today

930
00:39:16,480 --> 00:39:19,000
Speaker 1: ain't emotion day. Today is get the work done. And

931
00:39:19,040 --> 00:39:22,160
Speaker 1: he also has compassion for people because he's seen himself

932
00:39:22,160 --> 00:39:24,480
Speaker 1: at the lowest. But that one guy who doesn't want

933
00:39:24,520 --> 00:39:27,640
Speaker 1: to do nothing, you know, like that seems like I'm

934
00:39:27,640 --> 00:39:31,720
Speaker 1: the most masculine dude is the most emotionally uncontrolled, dangerous person.

935
00:39:32,360 --> 00:39:36,319
Speaker 1: And so I learned that due life and say all

936
00:39:36,320 --> 00:39:38,400
Speaker 1: I have to say, like you know, I said my

937
00:39:38,480 --> 00:39:43,759
Speaker 1: biggest lesson with what wisdom was like proven because I

938
00:39:43,800 --> 00:39:45,960
Speaker 1: was a ninth kid. A lot of my eight of

939
00:39:46,000 --> 00:39:48,480
Speaker 1: my siblings are older than me, but seven of them

940
00:39:48,520 --> 00:39:51,080
Speaker 1: are ten plus twenty ten to twenty years plus older.

941
00:39:51,800 --> 00:39:54,920
Speaker 1: And so my mom was a widow three times. We

942
00:39:54,960 --> 00:39:57,719
Speaker 1: all lost our dads to death, and that we didn't

943
00:39:57,760 --> 00:40:00,759
Speaker 1: have the masculine presences had My brother so he was

944
00:40:00,840 --> 00:40:03,120
Speaker 1: learning because he lost his dad, but he get instilled

945
00:40:03,120 --> 00:40:06,640
Speaker 1: in me his masculine essence, like that's why you shouldn't

946
00:40:06,719 --> 00:40:09,239
Speaker 1: men should And I remember being kid like that ain't

947
00:40:09,480 --> 00:40:11,920
Speaker 1: when you raised by five sisters, you really learn what

948
00:40:12,000 --> 00:40:13,719
Speaker 1: being a man that is for real, right, and then

949
00:40:13,760 --> 00:40:16,000
Speaker 1: you see your brother like I see where you're going.

950
00:40:16,120 --> 00:40:18,000
Speaker 2: But that ain't that ain't.

951
00:40:17,760 --> 00:40:21,320
Speaker 1: It because it's like it's seventy percent the other dirty

952
00:40:21,680 --> 00:40:24,520
Speaker 1: it doesn't feel genuine to where I So I had

953
00:40:24,520 --> 00:40:27,120
Speaker 1: to sit with that, and I think doing wisdom during

954
00:40:27,120 --> 00:40:30,080
Speaker 1: this process there was a little bit of proving, like

955
00:40:30,600 --> 00:40:33,840
Speaker 1: I know I'm I could be of an affluence to

956
00:40:33,880 --> 00:40:37,120
Speaker 1: even my brother and let's see, let me go, let

957
00:40:37,120 --> 00:40:39,359
Speaker 1: me see who I'm going to be. So I think

958
00:40:39,400 --> 00:40:41,440
Speaker 1: it strengthens me allway to the point of where I

959
00:40:41,480 --> 00:40:44,279
Speaker 1: am today to now I can see myself like even

960
00:40:44,320 --> 00:40:47,319
Speaker 1: if I sit with my brother giving something and saying, yeah,

961
00:40:47,360 --> 00:40:49,920
Speaker 1: this what you said was helpful. He got me in

962
00:40:49,920 --> 00:40:52,360
Speaker 1: the gym every day, you got me boxing. But also

963
00:40:52,960 --> 00:40:56,279
Speaker 1: that compassion was a necessary component, and I don't think

964
00:40:56,360 --> 00:40:58,280
Speaker 1: you shared that with me, you know what I'm saying.

965
00:40:58,400 --> 00:41:00,959
Speaker 1: And then now that I learned it, I could share

966
00:41:01,040 --> 00:41:03,640
Speaker 1: with my little brother or whatever if you don't have

967
00:41:03,640 --> 00:41:06,359
Speaker 1: a little brother, but nephew or my son one day

968
00:41:06,719 --> 00:41:08,960
Speaker 1: and now I could say, oh, yeah, I can teach

969
00:41:09,000 --> 00:41:11,160
Speaker 1: him this, but also show him that love, compassion and

970
00:41:11,560 --> 00:41:14,680
Speaker 1: support like don't oh you have more heart man?

971
00:41:14,719 --> 00:41:17,080
Speaker 2: Fight back? No, Like why you don't want to fight back.

972
00:41:17,600 --> 00:41:19,959
Speaker 1: What you feeling, Oh, I feel like I hurt somebody

973
00:41:19,960 --> 00:41:22,920
Speaker 1: if I really Okay, let's contain that. Yeah, because I

974
00:41:22,920 --> 00:41:24,920
Speaker 1: want you to fight back, but I want if you

975
00:41:24,960 --> 00:41:27,279
Speaker 1: know you can hurt somebody, let's talk about that.

976
00:41:27,440 --> 00:41:30,399
Speaker 2: Like it showed people that got that, like empower them.

977
00:41:30,880 --> 00:41:33,239
Speaker 1: You ain't got it because all the buildings watch this,

978
00:41:33,640 --> 00:41:35,200
Speaker 1: You're like, and then when you get to watch this,

979
00:41:35,560 --> 00:41:39,320
Speaker 1: it's not a good process. So yeah, building this brand

980
00:41:39,880 --> 00:41:45,000
Speaker 1: and learning consistency and all these different things of endurance

981
00:41:45,040 --> 00:41:49,239
Speaker 1: and resilience and coming back from pretty much dying in

982
00:41:49,239 --> 00:41:52,640
Speaker 1: a sense and rebirth is what Wisdom has taught me.

983
00:41:52,800 --> 00:41:55,120
Speaker 4: Oh man, Yeah, that sums it all up.

984
00:41:55,160 --> 00:41:57,239
Speaker 3: Man. Look, you've had an amazing journey. You build an

985
00:41:57,280 --> 00:41:58,880
Speaker 3: amazing brand. Congratulations.

986
00:41:58,880 --> 00:41:59,000
Speaker 4: Man.

987
00:41:59,000 --> 00:42:00,640
Speaker 3: Before we get out of here, thing you got coming

988
00:42:00,680 --> 00:42:02,880
Speaker 3: up that you want to share and more importantly, how

989
00:42:02,880 --> 00:42:04,040
Speaker 3: can people support you?

990
00:42:04,120 --> 00:42:04,359
Speaker 2: Yeah.

991
00:42:04,440 --> 00:42:08,000
Speaker 1: So the first thing is we have the All Summer

992
00:42:08,040 --> 00:42:10,319
Speaker 1: Wisdom collab that we drop in today a preview tour,

993
00:42:10,360 --> 00:42:13,080
Speaker 1: but it drops on the twenty fourth of September, so

994
00:42:13,280 --> 00:42:16,000
Speaker 1: check that out. It'll be dropped on Instagram and our

995
00:42:16,040 --> 00:42:18,880
Speaker 1: website links and then you'll be able to shop directly.

996
00:42:19,600 --> 00:42:22,799
Speaker 1: We also have pop up in Chicago that's depending, so

997
00:42:22,880 --> 00:42:23,840
Speaker 1: when we get the date.

998
00:42:23,640 --> 00:42:27,680
Speaker 2: We'll share that. And it's a lot more. I say.

999
00:42:27,719 --> 00:42:30,560
Speaker 1: One thing that's in the future. We're doing something at

1000
00:42:31,719 --> 00:42:35,000
Speaker 1: art Bazu this year. And also we're going on another tour,

1001
00:42:35,120 --> 00:42:38,400
Speaker 1: second Norseom tour, so that's gonna be exciting. Eleven cities,

1002
00:42:39,040 --> 00:42:41,800
Speaker 1: I say three of the cities. I'm gonna say Chicago, Houston,

1003
00:42:42,080 --> 00:42:43,000
Speaker 1: and Seattle.

1004
00:42:43,040 --> 00:42:43,799
Speaker 2: It's three of them.

1005
00:42:44,480 --> 00:42:46,799
Speaker 1: And how to find me and support me is wisdommtio

1006
00:42:46,880 --> 00:42:49,400
Speaker 1: dot com. That's where you can find all the hour

1007
00:42:49,440 --> 00:42:52,400
Speaker 1: wear and then also go to north Strom seven locations,

1008
00:42:52,400 --> 00:42:55,239
Speaker 1: so three of them again land in New York and

1009
00:42:56,160 --> 00:42:59,719
Speaker 1: LA so the Grove, fifty seventh Street and Fitzploza.

1010
00:43:01,080 --> 00:43:03,359
Speaker 2: Yeah, that's it right there, man, I appreciate it. Yo.

1011
00:43:03,440 --> 00:43:05,520
Speaker 3: Man, Well, Yo, Latif, Like we said man before you

1012
00:43:05,560 --> 00:43:08,399
Speaker 3: came in minutes Yah yah season man, graduation on everything, bro.

1013
00:43:08,480 --> 00:43:11,000
Speaker 3: We can't wait to see all the amazing stuff y'all

1014
00:43:11,000 --> 00:43:13,000
Speaker 3: got coming out and support the brand.

1015
00:43:13,040 --> 00:43:16,839
Speaker 4: Dog. So thanks for pulling up to the pod and Yo,

1016
00:43:16,960 --> 00:43:17,520
Speaker 4: that's the pod.

1017
00:43:18,080 --> 00:43:19,399
Speaker 2: You appreciate it.

1018
00:43:19,880 --> 00:43:22,160
Speaker 3: You've been listening to buttteron Nomics and I'm your host,

1019
00:43:22,320 --> 00:43:24,960
Speaker 3: Brandon Butler, comments, feedback. Want to be a part of

1020
00:43:25,000 --> 00:43:27,560
Speaker 3: the show, Send us an email today at Hello at

1021
00:43:27,560 --> 00:43:30,880
Speaker 3: butterdomics dot com. Butter Nomics is produced in Atlanta, Georgia

1022
00:43:30,920 --> 00:43:33,879
Speaker 3: at iHeartMedia by Ramsey, with marketing and support from Queen

1023
00:43:33,920 --> 00:43:37,440
Speaker 3: and naked music provided by mister Hanky. If you haven't already,

1024
00:43:37,520 --> 00:43:40,120
Speaker 3: hit that subscribe button and never missed an episode, and

1025
00:43:40,239 --> 00:43:42,360
Speaker 3: be sure to follow us on all our social platforms

1026
00:43:42,400 --> 00:43:45,600
Speaker 3: at butter dot at l. Listen to button Nomics on

1027
00:43:45,600 --> 00:43:49,239
Speaker 3: the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.