WEBVTT - The Agony of Notifications

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<v Speaker 1>Brought to you by Toyota. Let's go places. Welcome to

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<v Speaker 1>Forward Thinking. Hey there, and welcome to Forward Thinking, the

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<v Speaker 1>podcast that looks at the future and says, put your

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<v Speaker 1>head back in the clouds and shut your mouth. I'm

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<v Speaker 1>Jonathan Strickland, I'm Lauren vocle Bond. I'm Joe McCormick. Hi, Joe.

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<v Speaker 1>You know, I had something happened to me last week.

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<v Speaker 1>That's not the first time it's happened, and it's always

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<v Speaker 1>a brand new frustration every time. But I had a

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<v Speaker 1>couple of those work days. Sorry, you got an email

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<v Speaker 1>their job. Hold on, let me answer it for you now. No,

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<v Speaker 1>no, no no, no, hold on, there you go. You know,

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<v Speaker 1>I had, like I had several days last week where

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<v Speaker 1>I had a to do list of things I needed

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<v Speaker 1>to research and write, and you know, you all know

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<v Speaker 1>the kind of work we do around here, and I

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<v Speaker 1>was busy all day. But at the end of the day,

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<v Speaker 1>I realized I had crossed almost nothing off of my

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<v Speaker 1>to do list, and in fact, had added things to

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<v Speaker 1>my to do list. So to do list got longer,

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<v Speaker 1>a few, very few things were clicked off, and yet

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<v Speaker 1>you felt like your entire day was pretty much taken

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<v Speaker 1>up with work. Yeah, so how did that work? What happened? Well?

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<v Speaker 1>I realized looking back through my email that, oh, I

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<v Speaker 1>just spent most of the these days answering emails, reading emails,

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<v Speaker 1>answering emails, and responding to messages and notifications on our

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<v Speaker 1>social media accounts. So, in other words, every time you

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<v Speaker 1>would start to get to tackle one of the tests

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<v Speaker 1>on your to do list, something else would pop up

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<v Speaker 1>interrupt you, and you would take time away from that

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<v Speaker 1>task to attend to whatever that might be. Bingo. I'm

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<v Speaker 1>sure y'all have days like this too. Yeah, most days

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<v Speaker 1>honestly called week days. Yeah, it's great. You know, one

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<v Speaker 1>of the things that you can do once you're finally

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<v Speaker 1>done with work for the day is get your work done. Yes.

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<v Speaker 1>I frequently go home and get that research done that

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<v Speaker 1>I was meaning to do all day, but instead hatings

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<v Speaker 1>and answered some Twitter comments. If you've ever watched those

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<v Speaker 1>foward Thinking videos that are set in an office, and

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<v Speaker 1>you wonder, gosh, I wonder when he wrote those, the

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<v Speaker 1>answer is five am, the same day they were shot,

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<v Speaker 1>and they're shot at nine am. So that's it's true

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<v Speaker 1>for me too. Yeah. So, as it turns out, there's

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<v Speaker 1>some great things I love about the Internet, y'all. One

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<v Speaker 1>of the things, yeah, Well, for one thing, it employs me. So, uh,

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<v Speaker 1>don't look a gift towards in the mouth, that kind

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<v Speaker 1>of thing, right as a man, That's right. I'm a

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<v Speaker 1>made man on the internet, digital hit man. When I became,

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<v Speaker 1>you know, a gigabit capo, it was a special day.

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<v Speaker 1>All all my life, I wanted to be a wise guy. No, no, no,

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<v Speaker 1>there are great things about the Internet, and I will

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<v Speaker 1>tell you one of them. I have. I have so

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<v Speaker 1>I don't live in the same town where I went

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<v Speaker 1>to college. I went to college under grad school in

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<v Speaker 1>different towns, and I don't live in those towns. And

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<v Speaker 1>social media and the internet helps me keep up with

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<v Speaker 1>friends of mine that I very likely otherwise would not

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<v Speaker 1>have been able to keep up with. That's great. Uh.

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<v Speaker 1>I'm not entirely familiar with the concept of making friends

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<v Speaker 1>while in college, but I appreciate what you're saying. No,

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<v Speaker 1>that that is one of the things we love about

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<v Speaker 1>the Internet is that it allows us this connectivity to

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<v Speaker 1>friends and family, whether they are nearby or they move

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<v Speaker 1>far away. I mean, I've got friends who are working

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<v Speaker 1>in Korea right now, and I can keep up with

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<v Speaker 1>their lives on a regular basis. It's it's not as

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<v Speaker 1>infrequent as a letter every few months or a few

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<v Speaker 1>years for example. Yeah, in the old days, even if

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<v Speaker 1>you had wanted to keep up with them on a

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<v Speaker 1>day to day basis, it would have been physically possible

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<v Speaker 1>due to the speed of mail carriers. And you know,

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<v Speaker 1>existing you could all you could be living a day

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<v Speaker 1>to day basis, but you'd each be like a month behind. Right,

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<v Speaker 1>You're like, well, this is what happened on Tuesday of

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<v Speaker 1>last month to my friend. Uh. And we can also

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<v Speaker 1>use social graphs in social networks to discover connections that

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<v Speaker 1>we didn't know existed before. I even at even as

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<v Speaker 1>old as I am and as much as I've been

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<v Speaker 1>on social networking, it still amazes me when I noticed

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<v Speaker 1>that one of my friends from one circle and a

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<v Speaker 1>friend from a totally different circle know each other, because

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<v Speaker 1>to me, they don't exist in that same universe. Right,

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<v Speaker 1>you've got you've got this one. It's just all of

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<v Speaker 1>a sudden, You're like, what you guys had a map?

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<v Speaker 1>How is Superman hanging with thor when did that happen? Yeah? Yeah,

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<v Speaker 1>I keep promising myself that someday I'm going to stop

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<v Speaker 1>being surprised when I make a new friend on Facebook

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<v Speaker 1>and they're already friends with like eighty seven of my friends,

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<v Speaker 1>right right. Also, I've I've used that metric to kind

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<v Speaker 1>of decide whether not except friend requests. There was so

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<v Speaker 1>and so since you a friend request, you have one

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<v Speaker 1>friend in common, I ain't gonna happen. I mean, how

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<v Speaker 1>good is that friend? Am I? Right? Well? Yeah, I

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<v Speaker 1>mean that has to be a remarkably good friend for

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<v Speaker 1>me to accept that friend request. But no that we

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<v Speaker 1>can also just keep informed of important events and inform

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<v Speaker 1>other people of important events in our lives invite them

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<v Speaker 1>to stuff. Using this approach, you, you and we have

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<v Speaker 1>a support system that's very easy to tap into when

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<v Speaker 1>we need it. Uh. You can argue about whether or

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<v Speaker 1>not the support is as valuable as what you would

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<v Speaker 1>get if you were to have face to face encounters,

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<v Speaker 1>but it does matter that. You know, if you're feeling

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<v Speaker 1>like overwhelmed or upset, and you go onto a social

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<v Speaker 1>networking site and you make an honest statement, say, guys,

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<v Speaker 1>I I'm kind of in the in the weeds here,

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<v Speaker 1>can you help having a rough day? I either need

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<v Speaker 1>some suggestions or some kitten videos. Ya kitten videos. It's

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<v Speaker 1>like that's like number one prescribed solution to every problem.

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<v Speaker 1>I suggest that I have I keep my kitting videos

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<v Speaker 1>away from internet. Hit Man, You're on the list, Joe,

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<v Speaker 1>So uh At any rate, Um, those are some good

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<v Speaker 1>things about the Internet. We have this this immediacy, this

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<v Speaker 1>connection with so many people, and including people that we

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<v Speaker 1>don't have a real world connection to. I mean, I've

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<v Speaker 1>made friends through various forums and groups and even things

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<v Speaker 1>like just social networks like Facebook or Twitter. I've I've

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<v Speaker 1>or through chat rooms associated with other shows. I mean,

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<v Speaker 1>I made real friends that way, and that would not

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<v Speaker 1>have been possible without the Internet. But there's some other

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<v Speaker 1>things about the Internet that are more problematic, one of

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<v Speaker 1>those being that perhaps these interactions we have online aren't

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<v Speaker 1>as deep or meaningful in some way, or complex in

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<v Speaker 1>some way as were real world interactions. Although that really

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<v Speaker 1>kind of comes down to a lot of you know,

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<v Speaker 1>like it feels this way, so it must be this way. Yeah,

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<v Speaker 1>Getting a precise answer to that particular question is is difficult,

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<v Speaker 1>just because defining the quality of a given relationship is

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<v Speaker 1>really difficult. You've got all these factors to to contend

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<v Speaker 1>with you the type of relationship, if it's a romantic

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<v Speaker 1>or friendship or acquaintance, whether it's a static relationship, or

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<v Speaker 1>whether it's actively changing the demographics of the people in question,

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<v Speaker 1>their their age, their education, their sex, their gender, their

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<v Speaker 1>marital status, their income, the quality of their other relationships,

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<v Speaker 1>and and so on. So there have been a bunch

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<v Speaker 1>of scholarly surveys done, but the only sweeping conclusion that

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<v Speaker 1>they come to is that you get out of online

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<v Speaker 1>relationships what you put in to online relationships well, and

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<v Speaker 1>that people who are more comfortable with technology will have

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<v Speaker 1>higher quality online relationships, so it'll be more of more

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<v Speaker 1>of an analog to what the real world relation and

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<v Speaker 1>ship would be for those people. Whereas for people who

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<v Speaker 1>might lack that that level of savvy, they may feel

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<v Speaker 1>like the uh, the interactions they have are trivial or

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<v Speaker 1>not meaningful. Um is really interesting to me because if

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<v Speaker 1>you do the search on this and you're not looking

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<v Speaker 1>at the scholarly stuff, you see a lot of just

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<v Speaker 1>kind of armchair psychology. Yeah, like social media is destroying

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<v Speaker 1>our ability to have real world relationships. Think of the children,

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<v Speaker 1>how will the children possibly communication now? I will admit

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<v Speaker 1>that I like to use the internet to um to

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<v Speaker 1>skip certain mundane interactions, things like using Amazon to buy

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<v Speaker 1>stuff instead of going to a store. But that's really

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<v Speaker 1>more because I'm lazy and less that I want to

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<v Speaker 1>avoid real world interactions. UM. So there's that to be said.

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<v Speaker 1>And also the another downside to online communication is that,

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<v Speaker 1>like we said in our Tone Analyzer episode, sometimes it's

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<v Speaker 1>difficult to communicate nearly because we're limited in the level

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<v Speaker 1>of communication we can have with someone else. Yeah, even

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<v Speaker 1>if you're using as many smiley faces and uh little

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<v Speaker 1>icons of of martini glasses as you have to. Yeah. So,

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<v Speaker 1>of course, in the real world, we can have body language.

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<v Speaker 1>You can have your your the tone of your voice,

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<v Speaker 1>the pacing of what you're saying, so people know what

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<v Speaker 1>you're stressing versus not stressing. You know whether or not

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<v Speaker 1>you're you're making very rude gestures while you're saying something,

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<v Speaker 1>if you're making eye contact or not making All of

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<v Speaker 1>these things play into the communication we have with someone

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<v Speaker 1>else in the real world. Uh. In an online setting,

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<v Speaker 1>you lose a lot of that, So it can be

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<v Speaker 1>easy to send a message that can easily be misinterpreted. Um.

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<v Speaker 1>And someone might end up taking it the wrong way

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<v Speaker 1>and getting their feelings hurt or being confused by the message.

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<v Speaker 1>Um So dealing with that gets a little exhausting. But

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<v Speaker 1>the really big problem with all this online communication is

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<v Speaker 1>the one that Joe was talking about at the top

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<v Speaker 1>of the show, the fact that we now have all

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<v Speaker 1>these different channels through which communication can come to us,

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<v Speaker 1>that there are lots of potential ways that we can

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<v Speaker 1>be interrupted throughout the day, and we're inventing new ones

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<v Speaker 1>every single day. Not just not just new platforms like

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<v Speaker 1>new versions of Twitter or Facebook, but new ways that

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<v Speaker 1>those can annoy us, Like a device you wear on

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<v Speaker 1>your wrist or even your face that will and you know,

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<v Speaker 1>let you know, whatever physically move when you've got a message,

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<v Speaker 1>it will vibrate and thus get your attention and pull

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<v Speaker 1>it away from whatever it was you were doing in

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<v Speaker 1>the first place, to say, hey, Joe, Bob, just like

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<v Speaker 1>this barbecue joint, you should know about that. You know,

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<v Speaker 1>I want to take this a step further and and

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<v Speaker 1>just speak about an anecdotal experience. I don't have research

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<v Speaker 1>to back this up. And maybe you'll will say if

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<v Speaker 1>you agree, all right, I think that just having the

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<v Speaker 1>the devices through which notifications can be delivered present, even

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<v Speaker 1>if you are not currently getting notifications, can be a distraction.

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<v Speaker 1>So if I'm reading a book, I will get a

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<v Speaker 1>much better experience of reading that book if I put

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<v Speaker 1>my phone in my computer at the other end of

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<v Speaker 1>the house in a different room. What's a book. I

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<v Speaker 1>was just noticing this the other day. I was having

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<v Speaker 1>a wonderful experience reading a great book, and I realized,

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<v Speaker 1>you know, I'm so glad I don't have my laptop

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<v Speaker 1>sitting next to me. So, I mean, I fully agree.

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<v Speaker 1>I have a whole podcast I do with two other people.

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<v Speaker 1>It's not a how stuff works podcast, but it's a

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<v Speaker 1>podcast I do where one of the things we try

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<v Speaker 1>and do is watch movies with no distractions present because

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<v Speaker 1>we both well, we both we all three, I just

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<v Speaker 1>don't count Eric Sandy. Now, we all three agree that

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<v Speaker 1>we have seen our attention spans diminish over time, and

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<v Speaker 1>we often have distractions present when we're watching something at home,

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<v Speaker 1>like a laptops open, or our smartphone or tablet is nearby.

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<v Speaker 1>Sometimes all three, sometimes all three, and we know that

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<v Speaker 1>we're not paying full attention to the actual story. That's

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<v Speaker 1>unfolding on the screen. And therefore you can even have

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<v Speaker 1>a conversation about a movie you quote unquote saw and

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<v Speaker 1>have no memory of stuff that happened in that movie

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<v Speaker 1>because you weren't really paying attention. You don't you didn't

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<v Speaker 1>commit it to memory because you weren't really focusing on it.

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<v Speaker 1>Oh yeah, and that's not just anecdotal. Research shows that

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<v Speaker 1>we are genuinely bad at multitasking. Yes. Oh. One study

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<v Speaker 1>out of the University of Utah published indicated that, in fact,

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<v Speaker 1>the more confident participants were in their multitasking abilities, the

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<v Speaker 1>worst they were at multitasking. Here's the thing is that

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<v Speaker 1>I know I'm terrible at multitasking. Guess what, I'm terrible

0:12:55.920 --> 0:13:01.640
<v Speaker 1>at multi tasking. That's anecdotal. Another from Stanford in two

0:13:01.640 --> 0:13:05.079
<v Speaker 1>thousand nine showed that we perform worse on every task

0:13:05.160 --> 0:13:08.840
<v Speaker 1>we're doing when we multitask. And for a statistical example

0:13:08.880 --> 0:13:11.480
<v Speaker 1>of that, I turned to yet another study, this one

0:13:11.520 --> 0:13:14.480
<v Speaker 1>out of Carnegie Melon, also in two thousand nine, which

0:13:14.600 --> 0:13:17.640
<v Speaker 1>used m ri I to measure participants brain activity in

0:13:17.720 --> 0:13:20.880
<v Speaker 1>the parietal lobe, which is the one associated with spatial processing,

0:13:21.440 --> 0:13:24.600
<v Speaker 1>while they were steering a vehicle along a virtual road.

0:13:25.120 --> 0:13:29.960
<v Speaker 1>And so while the while the participants were concurrently listening

0:13:30.000 --> 0:13:33.320
<v Speaker 1>to sentences being read out loud, their spatial brain activity

0:13:33.480 --> 0:13:38.680
<v Speaker 1>decreased by thirty seven percent. That's not terrifying at all. So,

0:13:38.679 --> 0:13:41.000
<v Speaker 1>so that's at least one example in which we are

0:13:41.400 --> 0:13:44.480
<v Speaker 1>more than a third handicapped by trying to do more

0:13:44.520 --> 0:13:47.559
<v Speaker 1>than one thing at once. Yeah, and so this plays

0:13:47.679 --> 0:13:51.439
<v Speaker 1>into the the purpose why we even are doing the show,

0:13:51.800 --> 0:13:54.400
<v Speaker 1>Like we we wanted to talk about how all these

0:13:54.440 --> 0:13:58.960
<v Speaker 1>notifications and interruptions and demands and our attention can decrease

0:13:59.000 --> 0:14:01.599
<v Speaker 1>the quality of whatever task we're performing or attempting to

0:14:01.640 --> 0:14:03.880
<v Speaker 1>perform at that time. But we also wanted to talk

0:14:03.920 --> 0:14:07.280
<v Speaker 1>about how at least one group of researchers is trying

0:14:07.400 --> 0:14:11.440
<v Speaker 1>to decrease that effect on us, and they're doing it

0:14:11.480 --> 0:14:16.240
<v Speaker 1>through technology. Amazing technology. Yeah, so the answer to the

0:14:16.280 --> 0:14:19.120
<v Speaker 1>problem of technology having too many ways to get in

0:14:19.160 --> 0:14:25.320
<v Speaker 1>touch with us is more technology. Yes. Uh so again

0:14:25.360 --> 0:14:28.520
<v Speaker 1>they the study ends up or not the study, but

0:14:28.640 --> 0:14:33.160
<v Speaker 1>rather the proposal the approach that they're talking. Let me guess, Yeah,

0:14:33.320 --> 0:14:36.360
<v Speaker 1>every time you're about to try to multitask with different

0:14:36.400 --> 0:14:40.200
<v Speaker 1>technology devices, a robot on a like tank tread with

0:14:40.400 --> 0:14:43.120
<v Speaker 1>chainsaw bursts out of the wall, runs at you, says,

0:14:43.200 --> 0:14:48.120
<v Speaker 1>don't do that an excellent guests not. I think that

0:14:48.160 --> 0:14:51.760
<v Speaker 1>would be very very calming and non distracting. I think

0:14:51.760 --> 0:14:54.200
<v Speaker 1>that that would really help me get tied right back

0:14:54.200 --> 0:14:55.880
<v Speaker 1>into what I was doing in the first point. It's

0:14:55.920 --> 0:14:58.160
<v Speaker 1>actually a special pair of glasses you wear, and every

0:14:58.160 --> 0:15:01.400
<v Speaker 1>time you attempt to multitask, spikes embed into your temples

0:15:01.960 --> 0:15:04.680
<v Speaker 1>and then scramble right behind your eyeballs. No, that doesn't

0:15:04.680 --> 0:15:09.400
<v Speaker 1>happen either. In neither case does that happen for for

0:15:09.480 --> 0:15:13.240
<v Speaker 1>some reason that that the researchers it toughs University decided

0:15:13.280 --> 0:15:18.240
<v Speaker 1>to do eyeball impalement or chain sourbucks. Right, So we're

0:15:18.280 --> 0:15:20.720
<v Speaker 1>just throwing some extra ideas out there. If this other

0:15:20.840 --> 0:15:24.200
<v Speaker 1>version doesn't pan out, well tell me about propose. Okay.

0:15:24.280 --> 0:15:28.440
<v Speaker 1>So they started with that premise that the interruptions that

0:15:28.480 --> 0:15:31.080
<v Speaker 1>we experience in life, as Joe was mentioning at the

0:15:31.120 --> 0:15:33.920
<v Speaker 1>top of the episode, can really hurt productivity and they

0:15:33.960 --> 0:15:38.160
<v Speaker 1>increase our anxiety levels because we we have this increased

0:15:38.480 --> 0:15:41.280
<v Speaker 1>feel a feeling that we're never going to complete the

0:15:41.280 --> 0:15:44.360
<v Speaker 1>stuff we need to complete. And like Joe was saying,

0:15:44.360 --> 0:15:47.160
<v Speaker 1>sometimes we're not even able to identify why that's the

0:15:47.200 --> 0:15:49.880
<v Speaker 1>case in the moment. It's only after we reflect that

0:15:49.920 --> 0:15:52.480
<v Speaker 1>we realize, oh, I was doing I was wondering why

0:15:52.480 --> 0:15:54.440
<v Speaker 1>I was feeling so busy, but yet I wasn't getting

0:15:54.440 --> 0:15:57.920
<v Speaker 1>anything done. So this is you know that that contributes

0:15:57.920 --> 0:16:01.120
<v Speaker 1>to our anxiety, and they so, how can we decrease

0:16:01.200 --> 0:16:05.360
<v Speaker 1>that and increase our productivity and limited interruptions so that

0:16:05.520 --> 0:16:09.480
<v Speaker 1>we get notifications. But we only get the notifications when

0:16:09.560 --> 0:16:13.120
<v Speaker 1>our brain is ready to receive notifications, in other words,

0:16:13.120 --> 0:16:15.720
<v Speaker 1>when we're not trying to focus on some other task.

0:16:16.880 --> 0:16:19.760
<v Speaker 1>Which is kind of tricky, right, Like, how do you

0:16:19.760 --> 0:16:23.520
<v Speaker 1>tell your smartphone, hey, when I'm actually reading this research

0:16:23.520 --> 0:16:27.840
<v Speaker 1>about notifications, don't buzz in my pocket. Well, just plug

0:16:27.880 --> 0:16:31.880
<v Speaker 1>your smartphone straight into your brain through your and then

0:16:31.960 --> 0:16:35.240
<v Speaker 1>just have your smartphone say no, wait, he's busy. Folks

0:16:35.280 --> 0:16:37.480
<v Speaker 1>at home. I don't know if you've heard. Jonathan's gotten

0:16:37.520 --> 0:16:40.600
<v Speaker 1>like several notifications since we've been in here. Yeah, well

0:16:40.640 --> 0:16:43.080
<v Speaker 1>I'm a popular guy. What can I say? I have

0:16:43.200 --> 0:16:46.200
<v Speaker 1>not looked at them. I just keep my phone in

0:16:46.240 --> 0:16:50.200
<v Speaker 1>my pocket. But I was checking Facebook like four seconds ago.

0:16:51.640 --> 0:16:55.320
<v Speaker 1>I do see that I have a notification. I wouldn't

0:16:55.360 --> 0:16:59.480
<v Speaker 1>lie I have a notification on Facebook. I haven't looked

0:16:59.480 --> 0:17:02.200
<v Speaker 1>at yet, but that little number one and the notification

0:17:02.280 --> 0:17:07.719
<v Speaker 1>is bothering me. Um, so the paper show is judging us.

0:17:07.840 --> 0:17:10.840
<v Speaker 1>So no, no, I mean no, I'm looking at Twitter

0:17:10.960 --> 0:17:14.399
<v Speaker 1>right now. So we're all guilty of it. Guys, if

0:17:14.400 --> 0:17:16.880
<v Speaker 1>you're listening to this podcast and you're also have Facebook

0:17:16.920 --> 0:17:20.240
<v Speaker 1>or Twitter, open, shut that down, come on, show some respect,

0:17:21.680 --> 0:17:26.000
<v Speaker 1>laundry like a normal personast do something that doesn't require

0:17:26.160 --> 0:17:30.320
<v Speaker 1>any sort of concentration, so so melodious voices can wash

0:17:30.400 --> 0:17:33.399
<v Speaker 1>over you. The paper that the team published actually cited

0:17:33.400 --> 0:17:36.760
<v Speaker 1>a study by Bailey and Constant in which people had

0:17:36.800 --> 0:17:41.320
<v Speaker 1>to perform multiple tasks simultaneously, and the results are just

0:17:41.440 --> 0:17:45.000
<v Speaker 1>in line with the same studies that Lauren was mentioning earlier.

0:17:45.320 --> 0:17:49.040
<v Speaker 1>The participants reported higher levels of anxiety, they committed twice

0:17:49.119 --> 0:17:52.040
<v Speaker 1>as many errors, plus took twenty five percent longer to

0:17:52.080 --> 0:17:54.360
<v Speaker 1>complete a primary task than they would if they were

0:17:54.400 --> 0:17:57.080
<v Speaker 1>allowed uninterrupted time to work on a single task, if

0:17:57.080 --> 0:17:59.720
<v Speaker 1>they had down time to do this instead of being

0:18:00.000 --> 0:18:04.720
<v Speaker 1>bombarded by other tasks. So how does this technology work

0:18:04.800 --> 0:18:09.440
<v Speaker 1>that makes us, you know, sane by limiting the notifications

0:18:09.440 --> 0:18:12.320
<v Speaker 1>to times when we can handle them. Well, the first

0:18:12.320 --> 0:18:14.639
<v Speaker 1>thing they had to do was figure out how were

0:18:14.680 --> 0:18:17.840
<v Speaker 1>they going to measure brain activity to figure out when

0:18:17.920 --> 0:18:21.879
<v Speaker 1>we're focusing on something versus when we're done with a task,

0:18:22.720 --> 0:18:25.000
<v Speaker 1>because they had determined that the in between time for

0:18:25.080 --> 0:18:28.639
<v Speaker 1>tasks would be the ideal moment to send notifications because

0:18:29.000 --> 0:18:30.879
<v Speaker 1>you save them up and send them in yeah, and

0:18:30.880 --> 0:18:32.720
<v Speaker 1>then you're like, oh, I can handle this now, and

0:18:32.720 --> 0:18:34.280
<v Speaker 1>then when you're done you can move on to the

0:18:34.280 --> 0:18:36.679
<v Speaker 1>next task. Well, it seems like one option they have

0:18:36.760 --> 0:18:39.240
<v Speaker 1>would be E E G. Yeah, but those do have

0:18:39.280 --> 0:18:44.520
<v Speaker 1>a downside in that movement can create false data like

0:18:44.640 --> 0:18:48.479
<v Speaker 1>errors in the data, so positives. Yeah, so it may

0:18:48.520 --> 0:18:50.639
<v Speaker 1>be that if you're typing, you know, not even like

0:18:50.720 --> 0:18:54.160
<v Speaker 1>moving moving, not like necessarily doing you know, jumping jacks

0:18:54.240 --> 0:18:57.200
<v Speaker 1>or something. If you're typing, just the typing alone could

0:18:57.240 --> 0:19:01.480
<v Speaker 1>create enough movement to create false positive and then it

0:19:01.520 --> 0:19:04.520
<v Speaker 1>would it would not be able to set the threshold

0:19:04.560 --> 0:19:07.080
<v Speaker 1>for when you are actually focusing on a task versus

0:19:07.080 --> 0:19:10.160
<v Speaker 1>when you are kind of in a down mode. Okay,

0:19:10.200 --> 0:19:13.879
<v Speaker 1>so electron cephalography is out yep. So instead they decided

0:19:13.880 --> 0:19:20.520
<v Speaker 1>to look at functional near infrared spectroscopy the nurse. So

0:19:20.960 --> 0:19:23.640
<v Speaker 1>this is where you're going to think we're saying snarf

0:19:23.680 --> 0:19:28.880
<v Speaker 1>because it just sounds similar. So the nurse from now on,

0:19:29.240 --> 0:19:31.720
<v Speaker 1>we're we're all temporarily pinky from pinky in the brain.

0:19:31.920 --> 0:19:35.000
<v Speaker 1>That's right, Yeah, it's it's it's very similar to narf. Yeah.

0:19:35.080 --> 0:19:38.639
<v Speaker 1>So the technology uses infrared light to scan for brain activity,

0:19:39.080 --> 0:19:42.840
<v Speaker 1>and infrared infrared light can penetrate bone and other tissue,

0:19:43.000 --> 0:19:46.080
<v Speaker 1>including neural tissue, to a depth of three centimeters in

0:19:46.119 --> 0:19:49.439
<v Speaker 1>case you were wondering, because that's how this works. But

0:19:49.520 --> 0:19:53.959
<v Speaker 1>it's absorbed and scattered by hemoglobin, and hemoglobin's optical properties

0:19:53.960 --> 0:19:58.080
<v Speaker 1>depend upon whether or not it's oxygenated or deoxygenated. So

0:19:58.240 --> 0:20:01.639
<v Speaker 1>using two different wavelengths of for red light and measuring

0:20:01.720 --> 0:20:04.840
<v Speaker 1>with a detector which ones are coming back to that

0:20:04.960 --> 0:20:08.639
<v Speaker 1>sensor can tell you about the blood flow in the brain,

0:20:08.720 --> 0:20:11.879
<v Speaker 1>which in turn tells you about brain activity because I

0:20:11.880 --> 0:20:16.080
<v Speaker 1>would imagine that more blood flow equals more brain activity. Yes, specifically,

0:20:16.080 --> 0:20:19.399
<v Speaker 1>more oxygenated blood flow will tell you, hey, this person

0:20:19.520 --> 0:20:23.000
<v Speaker 1>is really concentrating because the blood flow indicates that they

0:20:23.000 --> 0:20:25.840
<v Speaker 1>need to think about something. Now, the paper points out

0:20:25.880 --> 0:20:30.960
<v Speaker 1>that this finnurse technology isn't ideal for all applications because

0:20:30.960 --> 0:20:33.320
<v Speaker 1>it takes several seconds for changes in blood flow to

0:20:33.359 --> 0:20:36.800
<v Speaker 1>actually reach the brain. So you when you start to

0:20:36.840 --> 0:20:39.679
<v Speaker 1>concentrate on a task, it takes a couple of seconds

0:20:39.680 --> 0:20:43.680
<v Speaker 1>for the blood flow to uh to accommodate that, and

0:20:44.200 --> 0:20:46.960
<v Speaker 1>you wouldn't be able to use the same technology as

0:20:47.040 --> 0:20:51.280
<v Speaker 1>a means of controlling like a robot necessarily, at least

0:20:51.359 --> 0:20:54.639
<v Speaker 1>not not without lag, because there it would take a

0:20:54.640 --> 0:20:57.440
<v Speaker 1>couple of seconds before it detected that increase of blood

0:20:57.440 --> 0:20:58.960
<v Speaker 1>flow for it to be able to send a command,

0:20:59.400 --> 0:21:02.119
<v Speaker 1>and that would get rustrating. We've all experienced lag in

0:21:02.160 --> 0:21:06.080
<v Speaker 1>some way. That's never fun. It's the worst usually, especially

0:21:06.119 --> 0:21:08.040
<v Speaker 1>if you're online and you're trying to play a game

0:21:08.040 --> 0:21:12.040
<v Speaker 1>of Halo and you know you're you're already handicapped by

0:21:12.040 --> 0:21:15.399
<v Speaker 1>being in our cases Jonathan or Laura, Yeah, where we

0:21:15.520 --> 0:21:17.680
<v Speaker 1>have we have the handicap of being us. And then

0:21:17.920 --> 0:21:20.000
<v Speaker 1>you know, you get a sniper gun and you line

0:21:20.080 --> 0:21:22.440
<v Speaker 1>up on somebody and you're sure they're right in front

0:21:22.440 --> 0:21:24.800
<v Speaker 1>of you, but in truth, they've already moved four feet

0:21:24.840 --> 0:21:28.200
<v Speaker 1>to the left because you're lagging. Not fun, I mean,

0:21:28.280 --> 0:21:32.000
<v Speaker 1>lagging is having a delay is worse than having nothing. Yeah,

0:21:32.040 --> 0:21:35.560
<v Speaker 1>like it. It's more frustrating if your computer continues to

0:21:35.640 --> 0:21:38.280
<v Speaker 1>work but it's very slow, then if it just crashes

0:21:38.320 --> 0:21:42.240
<v Speaker 1>and stuff. Absolutely true, So finners would not be good

0:21:42.240 --> 0:21:46.280
<v Speaker 1>for that. But finnurs is fine for monitoring brain states,

0:21:46.880 --> 0:21:49.359
<v Speaker 1>general brain states because it doesn't need to have that

0:21:49.440 --> 0:21:52.720
<v Speaker 1>immediacy for it to detect when you are focusing versus

0:21:52.720 --> 0:21:56.680
<v Speaker 1>when you have completed something. Um. Also, it's not sensitive

0:21:56.720 --> 0:21:59.439
<v Speaker 1>to movement, as e G. Technology can be. So studies

0:21:59.480 --> 0:22:01.280
<v Speaker 1>have shown that the sensors can be used on people

0:22:01.280 --> 0:22:03.560
<v Speaker 1>who are engaged in activities that require a lot of movement,

0:22:03.640 --> 0:22:08.160
<v Speaker 1>including things like jogging, with quote only slightly higher error

0:22:08.240 --> 0:22:12.680
<v Speaker 1>rates than a traditional clinical device end quote. So uh,

0:22:12.760 --> 0:22:17.200
<v Speaker 1>it's it's ideal for that kind of of application. And

0:22:17.280 --> 0:22:20.879
<v Speaker 1>you could create such a device and attach it to

0:22:21.000 --> 0:22:24.720
<v Speaker 1>something else, like a wearable like specifically like Google glass,

0:22:24.760 --> 0:22:26.360
<v Speaker 1>because obviously you have to wear it on your head

0:22:27.200 --> 0:22:30.600
<v Speaker 1>for it to detect neural activity because that's where it happens.

0:22:31.320 --> 0:22:34.399
<v Speaker 1>So you would need to put some sort of wearable

0:22:34.400 --> 0:22:36.240
<v Speaker 1>device on your head to be able to detect this

0:22:36.280 --> 0:22:38.639
<v Speaker 1>blood flow. So I'm sorry, Jonathan, you're like blowing my

0:22:38.680 --> 0:22:42.360
<v Speaker 1>elbow mind. I'm sorry, sorry, I can tell you where

0:22:42.359 --> 0:22:44.240
<v Speaker 1>I keep my brain, at least according to my wife,

0:22:44.240 --> 0:22:47.880
<v Speaker 1>but it's the family podcast. So um, at any rate,

0:22:48.040 --> 0:22:51.560
<v Speaker 1>you would probably attach to this to something like Google Glass,

0:22:51.600 --> 0:22:53.720
<v Speaker 1>which would give you those notifications and and that's a

0:22:53.760 --> 0:22:56.439
<v Speaker 1>great example anyway, because it's got a screen that's right there, like,

0:22:56.520 --> 0:23:00.880
<v Speaker 1>it's just incredibly accessible to get those interruptions that would

0:23:00.920 --> 0:23:04.760
<v Speaker 1>cause you some anxiety and stress and decrease your productivity.

0:23:04.800 --> 0:23:09.399
<v Speaker 1>So uh. You They then created software, because that's the

0:23:09.440 --> 0:23:11.399
<v Speaker 1>hardware side, to do the detection, but now they have

0:23:11.440 --> 0:23:14.200
<v Speaker 1>to create the software that actually interprets the data that's

0:23:14.240 --> 0:23:17.960
<v Speaker 1>collected by the device. And the software they call filter

0:23:18.200 --> 0:23:23.119
<v Speaker 1>p h y l t e R. So Filter takes

0:23:23.160 --> 0:23:26.880
<v Speaker 1>the the nurse data and then tries to interpret whether

0:23:27.000 --> 0:23:29.240
<v Speaker 1>or not that means you are concentrating on a task

0:23:29.440 --> 0:23:33.680
<v Speaker 1>or you are not concentrating. So uh. In general, the

0:23:33.960 --> 0:23:41.000
<v Speaker 1>strategy is filter will restrict notifications of low importance from

0:23:41.040 --> 0:23:44.240
<v Speaker 1>going to you immediately and hold back until your brain

0:23:44.280 --> 0:23:47.720
<v Speaker 1>activity indicates you are no longer focusing. Then it releases

0:23:47.760 --> 0:23:51.320
<v Speaker 1>those notifications. So if you're really focusing on studying, and

0:23:51.320 --> 0:23:52.679
<v Speaker 1>then you take a break and like, all right, I

0:23:52.720 --> 0:23:56.560
<v Speaker 1>need to rest. That's when those less important notifications would

0:23:56.600 --> 0:23:59.280
<v Speaker 1>come to you. Yeah, and since not all of our

0:23:59.320 --> 0:24:02.439
<v Speaker 1>brains are actually the same, uh, that they came up

0:24:02.480 --> 0:24:04.600
<v Speaker 1>with a way to account for that too. Right. It

0:24:04.680 --> 0:24:07.359
<v Speaker 1>might be that if I'm focusing really hard, I have

0:24:07.400 --> 0:24:09.240
<v Speaker 1>a certain amount of blood flow in my brain that

0:24:09.359 --> 0:24:12.199
<v Speaker 1>is equivalent to Lauren just taking it easy, because my

0:24:12.240 --> 0:24:15.320
<v Speaker 1>ability to focus is so pathetic that it's like Lauren

0:24:15.400 --> 0:24:18.840
<v Speaker 1>at rest. But you know, so if we're both using

0:24:18.880 --> 0:24:21.920
<v Speaker 1>the same device, it wouldn't know that I was focusing

0:24:21.920 --> 0:24:24.000
<v Speaker 1>and be like, oh, Jonathan's just taking it easy. Here's

0:24:24.000 --> 0:24:27.439
<v Speaker 1>a whole bunch of notifications. So what we need is uh,

0:24:27.480 --> 0:24:30.160
<v Speaker 1>the learning algorithm on the back end to say, all right,

0:24:30.359 --> 0:24:33.440
<v Speaker 1>this is what it looks like when Jonathan is concentrating

0:24:33.560 --> 0:24:36.400
<v Speaker 1>versus this is what it looks like when Lauren is concentrating,

0:24:36.840 --> 0:24:38.919
<v Speaker 1>and it looks you know, you have to train it,

0:24:39.080 --> 0:24:41.639
<v Speaker 1>just like with any learning algorithm. We've talked about this

0:24:41.720 --> 0:24:45.760
<v Speaker 1>so much on the in past Forward Thinking podcasts, So, uh,

0:24:45.800 --> 0:24:48.080
<v Speaker 1>the way they would train this is you would do

0:24:48.560 --> 0:24:52.880
<v Speaker 1>simulations of stuff that would require you to focus, uh,

0:24:52.920 --> 0:24:56.119
<v Speaker 1>and simulations of stuff that would be like low workload

0:24:56.200 --> 0:24:59.440
<v Speaker 1>moments when you aren't required to really focus your attention,

0:25:00.000 --> 0:25:03.040
<v Speaker 1>and the learning algorithm starts to pick up on those patterns,

0:25:03.400 --> 0:25:07.040
<v Speaker 1>and then it can extrapolate from the data in real

0:25:07.080 --> 0:25:10.600
<v Speaker 1>world situations whether or not you're focusing with pretty good

0:25:10.600 --> 0:25:14.080
<v Speaker 1>degree of accuracy once it's gone through that training. So

0:25:14.119 --> 0:25:17.760
<v Speaker 1>it also relies on another thing, and it relies on

0:25:17.800 --> 0:25:22.240
<v Speaker 1>the notifications themselves having some sort of meta data attached

0:25:22.240 --> 0:25:26.879
<v Speaker 1>to them to let the actual software no which notifications

0:25:26.920 --> 0:25:29.840
<v Speaker 1>are really important, which ones are kind of important but

0:25:29.880 --> 0:25:32.000
<v Speaker 1>can wait, and which ones are not important and can

0:25:32.040 --> 0:25:34.720
<v Speaker 1>be archived essentially, And I assume that you can set

0:25:34.720 --> 0:25:38.560
<v Speaker 1>these filters yourself, like say, uh, always let through calls

0:25:38.640 --> 0:25:41.560
<v Speaker 1>from my wife. I think it probably would depend upon

0:25:41.640 --> 0:25:44.320
<v Speaker 1>specifically the platform or the device that this is attached to.

0:25:44.359 --> 0:25:47.040
<v Speaker 1>I think exactly what you're saying, because you know, we've

0:25:47.040 --> 0:25:49.719
<v Speaker 1>got a lot of platforms like Gmail that allows us

0:25:49.720 --> 0:25:53.080
<v Speaker 1>to do this, right, It already automatically sorts things into well,

0:25:53.160 --> 0:25:55.439
<v Speaker 1>this goes into your priority inbox, this goes into your

0:25:55.480 --> 0:25:59.479
<v Speaker 1>social inbox, this goes into promotions inbox, and you can

0:25:59.520 --> 0:26:01.640
<v Speaker 1>set up other filters. I'm sure a lot of that

0:26:01.800 --> 0:26:06.720
<v Speaker 1>is uh, possible for users to indicate, and the idea

0:26:06.800 --> 0:26:09.440
<v Speaker 1>being that you would anything that has a high importance,

0:26:09.480 --> 0:26:12.200
<v Speaker 1>like an always send level of importance means that it

0:26:12.240 --> 0:26:14.760
<v Speaker 1>will come to you even if it's an interruption, which

0:26:14.800 --> 0:26:17.280
<v Speaker 1>is important for certain events like if someone needs to

0:26:17.280 --> 0:26:19.200
<v Speaker 1>get in touch with you because of an emergency, then

0:26:19.240 --> 0:26:22.520
<v Speaker 1>obviously you want that notification to come through. Uh. Then

0:26:22.560 --> 0:26:26.960
<v Speaker 1>there's the the never interrupt messages, that never send messages.

0:26:27.000 --> 0:26:30.040
<v Speaker 1>Those would just go to an archive where you could

0:26:30.040 --> 0:26:33.199
<v Speaker 1>go seek it out on purpose, like if I logged

0:26:33.200 --> 0:26:36.480
<v Speaker 1>into my Gmail account to look at my mail, then

0:26:36.520 --> 0:26:38.359
<v Speaker 1>I could see the ones that were there, but they

0:26:38.400 --> 0:26:41.040
<v Speaker 1>wouldn't interrupt me. And then there would be the adaptive

0:26:41.080 --> 0:26:44.879
<v Speaker 1>ones that would be withheld until you reach those points

0:26:44.880 --> 0:26:47.040
<v Speaker 1>of the day where you're not focusing on a task,

0:26:47.080 --> 0:26:49.280
<v Speaker 1>and that's when the adaptive ones would get sent through.

0:26:50.080 --> 0:26:52.880
<v Speaker 1>So not very different from the way we do things now.

0:26:53.240 --> 0:26:57.840
<v Speaker 1>So it's a pretty interesting approach to solving this problem

0:26:58.000 --> 0:27:01.560
<v Speaker 1>of let's let's just let's to get rid of notifications.

0:27:01.760 --> 0:27:06.560
<v Speaker 1>Let's just have a way to save the notifications for

0:27:06.800 --> 0:27:08.960
<v Speaker 1>the times when we're able to deal with them, as

0:27:08.960 --> 0:27:12.320
<v Speaker 1>opposed to just flooding us all throughout the day. I

0:27:12.400 --> 0:27:14.600
<v Speaker 1>think that's a pretty neat approach, a pretty neat solution,

0:27:15.640 --> 0:27:18.040
<v Speaker 1>and we should specify that this is not a product

0:27:18.119 --> 0:27:21.399
<v Speaker 1>that is like ready for consumer purchase yet. This is

0:27:21.440 --> 0:27:25.560
<v Speaker 1>a concept design. Yeah, it's it's essentially something that's being developed.

0:27:26.000 --> 0:27:28.119
<v Speaker 1>Whether it will ever become a product that you can

0:27:28.119 --> 0:27:29.920
<v Speaker 1>go out and purchase, I don't know. For one, thing

0:27:30.480 --> 0:27:33.720
<v Speaker 1>requires you wear something on your head so that puts

0:27:33.760 --> 0:27:37.719
<v Speaker 1>infrared waves into your brain. Yeah, steps of three centimeters.

0:27:37.760 --> 0:27:41.119
<v Speaker 1>I mean, it's one of those deals where like, is

0:27:41.600 --> 0:27:44.320
<v Speaker 1>it going to be built into a product in such

0:27:44.320 --> 0:27:48.480
<v Speaker 1>a way that people won't feel self conscious about wearing

0:27:48.520 --> 0:27:51.640
<v Speaker 1>it when they are working. I suppose if you are

0:27:51.720 --> 0:27:55.959
<v Speaker 1>maybe studying in a dorm room and you have this

0:27:56.040 --> 0:27:58.760
<v Speaker 1>thing on, then that's one thing. But if you're in

0:27:58.800 --> 0:28:02.440
<v Speaker 1>an office like we are, we're trying to get research done. Uh,

0:28:02.560 --> 0:28:05.679
<v Speaker 1>can you imagine all the photos that come out the

0:28:05.920 --> 0:28:08.440
<v Speaker 1>videos that are being done where like people are people

0:28:08.480 --> 0:28:10.920
<v Speaker 1>would be watching a video from how stuff works where

0:28:10.920 --> 0:28:12.879
<v Speaker 1>the office is in the background. I'm wondering why everyone's

0:28:12.880 --> 0:28:16.040
<v Speaker 1>wearing these tinfoil pyramids on their heads. Well, I think

0:28:16.080 --> 0:28:18.280
<v Speaker 1>that if you actually put it into something like headphones,

0:28:18.359 --> 0:28:21.679
<v Speaker 1>because frequently headphones are what I put on whether or

0:28:21.720 --> 0:28:24.120
<v Speaker 1>not big secret here, you guys, whether or not I'm

0:28:24.160 --> 0:28:27.280
<v Speaker 1>actually listening to anything as my que to leave me

0:28:27.359 --> 0:28:29.960
<v Speaker 1>the heck alone. When I'm sitting in the office trying

0:28:30.000 --> 0:28:32.120
<v Speaker 1>to get worked. I do the same thing with earbuds.

0:28:32.200 --> 0:28:35.520
<v Speaker 1>Unfortunately they're not as visible so as effective. Yeah. Yeah,

0:28:35.520 --> 0:28:38.400
<v Speaker 1>I've got like big obnoxious green things, so like the

0:28:38.560 --> 0:28:44.000
<v Speaker 1>Princess Leah Bun style sort of stuff. So yeah, they Yes,

0:28:44.360 --> 0:28:47.640
<v Speaker 1>our previous company was very nice and getting us all large,

0:28:47.760 --> 0:28:53.360
<v Speaker 1>obnoxiously colored, very excellent headphones which I broke. Mine were

0:28:53.400 --> 0:28:56.320
<v Speaker 1>broken when I got him out of the box. I mine.

0:28:56.400 --> 0:28:59.600
<v Speaker 1>Mine were working until I broke them. So now I

0:28:59.640 --> 0:29:02.320
<v Speaker 1>have your Lauren, I want to apologize for all the

0:29:02.360 --> 0:29:04.200
<v Speaker 1>times I've tried to talk to you when you had

0:29:04.320 --> 0:29:08.040
<v Speaker 1>your your your heads on your heads, your heads on

0:29:08.080 --> 0:29:11.840
<v Speaker 1>my head. Yeah, you always had pertinent things to say

0:29:11.880 --> 0:29:14.000
<v Speaker 1>to me that they were always important. You. You were

0:29:14.040 --> 0:29:15.840
<v Speaker 1>never like, hey, look at this picture of my dog,

0:29:17.000 --> 0:29:18.440
<v Speaker 1>which is not what you sound like, by the way,

0:29:18.480 --> 0:29:23.680
<v Speaker 1>about going to be honest, Lauren sits across from me,

0:29:23.880 --> 0:29:26.520
<v Speaker 1>and I'm an extrovert, so it is necessary for her

0:29:26.560 --> 0:29:29.160
<v Speaker 1>to put up a barrier so that I don't consistently

0:29:29.240 --> 0:29:32.080
<v Speaker 1>bother her. But it's okay, Lauren, because I know how

0:29:32.080 --> 0:29:35.560
<v Speaker 1>you feel, because Josh Clark sits next to me. So anyway,

0:29:35.800 --> 0:29:39.240
<v Speaker 1>as I was saying, uh, one of the interesting questions

0:29:39.280 --> 0:29:42.080
<v Speaker 1>we have is Josh Clark is more likely to slurp

0:29:42.160 --> 0:29:44.920
<v Speaker 1>soup at you than talk to you. That's so not true.

0:29:45.000 --> 0:29:47.960
<v Speaker 1>You just don't hear like every day that he is

0:29:48.000 --> 0:29:51.520
<v Speaker 1>here and I am here. He's he Actually, this is

0:29:51.760 --> 0:29:55.239
<v Speaker 1>a little peek behind the curtain. His art is not

0:29:55.400 --> 0:29:59.320
<v Speaker 1>necessarily to say anything to me. It's to sit back

0:29:59.320 --> 0:30:02.440
<v Speaker 1>in his chair and stare directly into the side of

0:30:02.480 --> 0:30:07.560
<v Speaker 1>my head for minutes at a time if I let him,

0:30:07.680 --> 0:30:09.840
<v Speaker 1>until I turn and look at him, and then he

0:30:09.880 --> 0:30:12.480
<v Speaker 1>just kind of gives me a half smirk and then

0:30:12.560 --> 0:30:15.840
<v Speaker 1>turns back to his world in his strictly controlling game.

0:30:15.960 --> 0:30:19.120
<v Speaker 1>Is really good. He Well, you gotta remember he was

0:30:19.200 --> 0:30:21.280
<v Speaker 1>hired like just a few months after I was, so

0:30:21.440 --> 0:30:25.280
<v Speaker 1>he and him in with that. That stuff goes way back. Anyway,

0:30:25.320 --> 0:30:28.160
<v Speaker 1>That's enough of that. So one thing we thought we'd

0:30:28.160 --> 0:30:33.640
<v Speaker 1>turned the conversation too, is putting this this technology aside,

0:30:34.480 --> 0:30:37.840
<v Speaker 1>whether or not it ever becomes available to the general consumer.

0:30:38.840 --> 0:30:41.760
<v Speaker 1>Will we ever get to a point where it won't

0:30:41.800 --> 0:30:45.120
<v Speaker 1>matter because we will just have adapted to this world

0:30:45.320 --> 0:30:50.160
<v Speaker 1>of constant notifications and interruptions. Yeah, and brains are really plastic.

0:30:50.240 --> 0:30:53.440
<v Speaker 1>We have an amazing capacity as human people to adapt

0:30:53.520 --> 0:30:59.960
<v Speaker 1>to new situations. Yeah. But yeah, I mean, okay, So

0:31:00.120 --> 0:31:03.760
<v Speaker 1>here's the thing I would say, are we talking about

0:31:03.840 --> 0:31:09.560
<v Speaker 1>actually our our bodies evolving, like biological evolution changing our

0:31:09.600 --> 0:31:12.360
<v Speaker 1>brains because that I don't know. It seems to me

0:31:12.440 --> 0:31:16.000
<v Speaker 1>unless there is a selection pressure that is killing people

0:31:16.800 --> 0:31:20.400
<v Speaker 1>or preventing them from having children if they can't handle

0:31:20.640 --> 0:31:22.040
<v Speaker 1>I don't know. I don't know. It's so much of

0:31:22.080 --> 0:31:24.480
<v Speaker 1>an evolution thing as it is. Because keep in mind,

0:31:25.280 --> 0:31:28.560
<v Speaker 1>this is so complex. It's both nature and nurture that

0:31:28.560 --> 0:31:32.040
<v Speaker 1>we're talking about here, with the nature part being the experience.

0:31:32.080 --> 0:31:36.480
<v Speaker 1>Like if if you some pot yeah, yeah, I absolutely understand.

0:31:36.480 --> 0:31:38.959
<v Speaker 1>It's a combination. I mean, like, if you're talking about

0:31:39.080 --> 0:31:42.680
<v Speaker 1>changing what our brains are naturally capable of, I don't

0:31:42.720 --> 0:31:44.960
<v Speaker 1>know about that. I don't know about naturally capable of.

0:31:45.080 --> 0:31:48.040
<v Speaker 1>I think more of the brains are shaped simply through

0:31:48.040 --> 0:31:51.120
<v Speaker 1>the experience. So in other words, in other words, if

0:31:51.200 --> 0:31:56.680
<v Speaker 1>if you from the moment you are consuming media, this

0:31:56.760 --> 0:32:00.640
<v Speaker 1>is the way things work for you, then it's on

0:32:00.640 --> 0:32:03.600
<v Speaker 1>on an iPhone and from that moment, yeah, you get

0:32:03.600 --> 0:32:07.200
<v Speaker 1>constant interruptions, then it may be a very different experience

0:32:07.240 --> 0:32:11.760
<v Speaker 1>for you versus somebody who was alive before the web

0:32:11.920 --> 0:32:16.960
<v Speaker 1>was a thing and didn't have all these various interruptions

0:32:17.000 --> 0:32:22.040
<v Speaker 1>that could potentially distract someone from a task. Um, I

0:32:22.080 --> 0:32:25.200
<v Speaker 1>don't know that answer. It's probably too early to really say,

0:32:25.320 --> 0:32:28.560
<v Speaker 1>but we do know, like as of right now, that multitasking,

0:32:28.880 --> 0:32:32.160
<v Speaker 1>except for a very tiny percentage of the population, is

0:32:32.200 --> 0:32:36.120
<v Speaker 1>something that we're just not good at, not at all. Yeah,

0:32:36.600 --> 0:32:40.200
<v Speaker 1>said something something like two percent of the population is

0:32:40.240 --> 0:32:44.800
<v Speaker 1>the most recent number of supertaskers. Supertaskers, and if you

0:32:44.880 --> 0:32:49.400
<v Speaker 1>think you're probably you're probably extra bad. Yeah. The more

0:32:49.520 --> 0:32:51.240
<v Speaker 1>you think you're part of that two percent, the less

0:32:51.280 --> 0:32:54.320
<v Speaker 1>likely it's true. I imagine multitasking, Well, I guess what

0:32:54.440 --> 0:32:56.480
<v Speaker 1>this would be. It would be a specific case of

0:32:56.520 --> 0:33:01.360
<v Speaker 1>the Dunning Kruger effect, right, specifically for multitasking competent Yeah. Absolutely, Yeah.

0:33:02.040 --> 0:33:04.760
<v Speaker 1>So another adaptation we might see is just a shorter

0:33:04.880 --> 0:33:08.240
<v Speaker 1>attention span. Though this is a very difficult thing to really,

0:33:08.600 --> 0:33:11.000
<v Speaker 1>you know, nailed down. But according to the National Center

0:33:11.080 --> 0:33:13.280
<v Speaker 1>for Biotechnology Information, which is part of the U s

0:33:13.400 --> 0:33:16.160
<v Speaker 1>National Library of Medicine, our attention spans have been on

0:33:16.240 --> 0:33:18.920
<v Speaker 1>the decline for a while. Yeah, back in two thousand

0:33:19.000 --> 0:33:21.840
<v Speaker 1>it was twelve seconds, and what's eight point to five seconds?

0:33:22.120 --> 0:33:25.520
<v Speaker 1>Was seconds attention spans? What were we just talking about?

0:33:25.560 --> 0:33:28.200
<v Speaker 1>Is that what you're gonna ask? Alright, so short term

0:33:28.240 --> 0:33:32.520
<v Speaker 1>memory obviously also on the decline. Um according to the

0:33:32.640 --> 0:33:36.560
<v Speaker 1>National Center for Biotechnology Information, our attention spans are getting worse.

0:33:37.200 --> 0:33:41.320
<v Speaker 1>So we're having problems actually doing this focusing thing in

0:33:41.360 --> 0:33:43.880
<v Speaker 1>the first place, that after eight point to five seconds,

0:33:43.960 --> 0:33:46.640
<v Speaker 1>we have this issue with our attention spans. I thought

0:33:46.640 --> 0:33:50.160
<v Speaker 1>it was funny because I kept seeing figures like this

0:33:50.480 --> 0:33:56.320
<v Speaker 1>without any attribution to the source, and some of the numbers, yes,

0:33:56.400 --> 0:33:59.000
<v Speaker 1>some of the numbers were ridiculous, and it made me think, like,

0:33:59.240 --> 0:34:03.040
<v Speaker 1>I need to see if there actually is a reliable

0:34:03.120 --> 0:34:06.120
<v Speaker 1>source out there that that cites this, because all of

0:34:06.160 --> 0:34:08.440
<v Speaker 1>the articles I was seeing or info graphics, some of

0:34:08.480 --> 0:34:13.120
<v Speaker 1>them were miles wrong. Some of them said twelve minutes

0:34:13.960 --> 0:34:17.200
<v Speaker 1>attention span, not seconds, but minutes, and had dropped down

0:34:17.239 --> 0:34:22.480
<v Speaker 1>to five seconds. And that's not what the h and

0:34:22.520 --> 0:34:26.239
<v Speaker 1>I'm thinking, how is that possible? And this is a

0:34:26.280 --> 0:34:28.360
<v Speaker 1>side note about how you should always check for sources

0:34:28.400 --> 0:34:30.320
<v Speaker 1>and if you don't find any Google into, you do

0:34:31.000 --> 0:34:33.440
<v Speaker 1>until you do. And that's exactly what I was doing too.

0:34:33.520 --> 0:34:35.759
<v Speaker 1>I kept going back because all the sources I was

0:34:35.800 --> 0:34:38.839
<v Speaker 1>finding were listicals and things like that are or info

0:34:38.960 --> 0:34:41.879
<v Speaker 1>graphics and uh. When I was trying to track down

0:34:41.880 --> 0:34:45.320
<v Speaker 1>the data, I finally found it UM with information on

0:34:45.480 --> 0:34:50.880
<v Speaker 1>this this uh this government US government center. And even then,

0:34:51.719 --> 0:34:55.840
<v Speaker 1>we can't draw any firm conclusions about why attention spans

0:34:55.880 --> 0:34:58.080
<v Speaker 1>have been on the decline or even I don't even

0:34:58.280 --> 0:35:00.840
<v Speaker 1>know what metrics they used or how they went about

0:35:00.880 --> 0:35:04.080
<v Speaker 1>measuring it. I don't know enough to feel like this

0:35:04.320 --> 0:35:09.040
<v Speaker 1>number is meaningful without seeing the actual studies and how

0:35:09.160 --> 0:35:14.920
<v Speaker 1>it was measured. Um, you know, it's an interesting possible fact.

0:35:16.960 --> 0:35:19.800
<v Speaker 1>I found some other interesting research. There was a report

0:35:19.840 --> 0:35:23.320
<v Speaker 1>out of Ohio State University in twelve that indicated that

0:35:24.120 --> 0:35:27.640
<v Speaker 1>we still feel good about multitasking even when we're less

0:35:27.840 --> 0:35:31.040
<v Speaker 1>productive because of it. I I didn't read the full thing,

0:35:31.160 --> 0:35:33.279
<v Speaker 1>so so I can't tell you in what way we

0:35:33.440 --> 0:35:38.600
<v Speaker 1>find kicking in. Yeah, like like like, why we find

0:35:38.680 --> 0:35:43.400
<v Speaker 1>it emotionally fulfilling, but but apparently some significant number of

0:35:43.440 --> 0:35:48.640
<v Speaker 1>participants in their study do. My guests would be purely

0:35:48.680 --> 0:35:52.320
<v Speaker 1>a guess, But it's not that we find it emotionally fulfilling,

0:35:52.480 --> 0:35:57.120
<v Speaker 1>but that we find it it's like we we punched

0:35:57.160 --> 0:35:59.320
<v Speaker 1>the cloth, you know, we put our time in. Like

0:35:59.480 --> 0:36:03.279
<v Speaker 1>when you do some multitasking, you feel like, well, I've

0:36:03.320 --> 0:36:06.400
<v Speaker 1>earned some relaxing, which is kind of silly because if

0:36:06.440 --> 0:36:08.520
<v Speaker 1>you were to focus on single tasks for most of

0:36:08.600 --> 0:36:11.960
<v Speaker 1>us anyway, yeah, you would be finished way earlier. But

0:36:12.280 --> 0:36:15.440
<v Speaker 1>you don't judge the merits of your labors by what

0:36:15.640 --> 0:36:19.080
<v Speaker 1>you've objectively produced. You judge it by how much work.

0:36:19.160 --> 0:36:22.839
<v Speaker 1>It was harrowing it was from point A to point B, right,

0:36:22.960 --> 0:36:25.719
<v Speaker 1>And since we are more stressed out while we're multitasking,

0:36:25.760 --> 0:36:27.719
<v Speaker 1>we're like, man, I was so stressed out today. I

0:36:27.800 --> 0:36:30.399
<v Speaker 1>must have done some stuff. Right, I didn't get anything done,

0:36:30.520 --> 0:36:34.480
<v Speaker 1>but I sure felt like I was in trouble. Well,

0:36:34.560 --> 0:36:38.799
<v Speaker 1>I feel like we broke some new ground today. Guys, Um, well,

0:36:38.840 --> 0:36:41.200
<v Speaker 1>this was really interesting. And again it's one of those

0:36:41.280 --> 0:36:45.239
<v Speaker 1>things where you know, it's I don't think I ever

0:36:45.560 --> 0:36:48.560
<v Speaker 1>operated under the assumption that I was good at multitasking.

0:36:48.560 --> 0:36:50.800
<v Speaker 1>I don't think I ever felt like I was confident

0:36:51.000 --> 0:36:55.480
<v Speaker 1>or competent at that um so it's interesting to me

0:36:55.680 --> 0:36:59.040
<v Speaker 1>to think that people had really overestimated their ability to

0:36:59.160 --> 0:37:02.000
<v Speaker 1>do that sort of stuff. Let's end this episode with

0:37:02.239 --> 0:37:08.080
<v Speaker 1>some personal, anecdotally only supported tips, and I'm gonna have

0:37:08.200 --> 0:37:10.400
<v Speaker 1>one of mine in addition to what I said earlier. So,

0:37:10.480 --> 0:37:12.400
<v Speaker 1>if you want to concentrate on a book or something,

0:37:12.760 --> 0:37:16.399
<v Speaker 1>put all your notifications supplying devices in a different room.

0:37:17.360 --> 0:37:21.839
<v Speaker 1>The other one is close tabs. You've got your browser open,

0:37:21.920 --> 0:37:24.319
<v Speaker 1>you're trying to get some work done. I think I've

0:37:24.400 --> 0:37:27.440
<v Speaker 1>discovered that it's actually easier to get work done if

0:37:27.480 --> 0:37:29.799
<v Speaker 1>you close a bunch of those other tabs, even if

0:37:29.840 --> 0:37:32.040
<v Speaker 1>you're going to use them, just save them for later,

0:37:32.320 --> 0:37:37.319
<v Speaker 1>close them, Lauren. Any tips, Well, if if I'm really

0:37:37.440 --> 0:37:40.440
<v Speaker 1>trying to very much concentrate on something, I'll just put

0:37:40.480 --> 0:37:43.480
<v Speaker 1>my phone in airplane mode, even even if I like

0:37:43.680 --> 0:37:46.640
<v Speaker 1>need for security blanket type reasons to have it next

0:37:46.640 --> 0:37:48.080
<v Speaker 1>to me, because I don't know about you guys, but

0:37:48.120 --> 0:37:50.520
<v Speaker 1>I get a little bit itchy when I'm not in

0:37:50.680 --> 0:37:53.840
<v Speaker 1>personal contact with my cell phone. But but yeah, just

0:37:54.000 --> 0:37:56.399
<v Speaker 1>just put it in airplane mode, nothing will come through.

0:37:56.480 --> 0:38:00.560
<v Speaker 1>It's beautiful or akin to shutting down extra tab, turn

0:38:00.640 --> 0:38:04.520
<v Speaker 1>off your email, like close that program. Yeah, depending on

0:38:04.640 --> 0:38:07.279
<v Speaker 1>if you can get away with that, we sure for

0:38:07.480 --> 0:38:10.600
<v Speaker 1>for short periods of time. That the the the writer

0:38:11.000 --> 0:38:15.120
<v Speaker 1>Jane Epsenson, I think I'm saying that correctly. Yeah, who

0:38:15.200 --> 0:38:17.200
<v Speaker 1>who is a writer on Buffy the Vampire Slayer and

0:38:17.560 --> 0:38:19.400
<v Speaker 1>is currently working on a whole bunch of different projects,

0:38:19.680 --> 0:38:25.120
<v Speaker 1>has these, uh these these Twitter uh runs sprints, attention

0:38:25.200 --> 0:38:28.040
<v Speaker 1>sprints where she gets on Twitter and she's like, hey, guys,

0:38:28.080 --> 0:38:30.279
<v Speaker 1>I'm going to go on an attention sprint for an hour,

0:38:30.840 --> 0:38:33.120
<v Speaker 1>shut down all of the things, concentrate only on this

0:38:33.239 --> 0:38:36.200
<v Speaker 1>one task, uh and and encourages other people to do

0:38:36.280 --> 0:38:39.160
<v Speaker 1>it too. And I think that that's a fun, you know,

0:38:39.520 --> 0:38:43.080
<v Speaker 1>crowd crowdsource responsibility kind of way of going about good tips.

0:38:43.200 --> 0:38:45.239
<v Speaker 1>That's interesting. I mean, it depends on if people in

0:38:45.320 --> 0:38:49.200
<v Speaker 1>your workplace demand instant responses to email all the time.

0:38:49.440 --> 0:38:51.520
<v Speaker 1>If they do, you might want to try and figure

0:38:51.520 --> 0:38:54.040
<v Speaker 1>out a way that that doesn't dominate the culture of

0:38:54.080 --> 0:38:57.000
<v Speaker 1>your workplace, because it really is helpful if you can

0:38:57.160 --> 0:39:00.480
<v Speaker 1>batch your email. I say that as somebody who doesn't

0:39:00.520 --> 0:39:02.919
<v Speaker 1>do that most of the time. Yeah, well, again, those

0:39:02.960 --> 0:39:05.960
<v Speaker 1>notifications pop up and it's really hard to just you know,

0:39:06.280 --> 0:39:08.399
<v Speaker 1>not look at the corner of your screen to see

0:39:08.440 --> 0:39:11.040
<v Speaker 1>what the subject matter of that email is or or

0:39:11.320 --> 0:39:15.399
<v Speaker 1>from whom it arrived, because you know, there's certain names

0:39:15.440 --> 0:39:18.560
<v Speaker 1>that when they pop up, you're like, yeah, well, I mean,

0:39:18.640 --> 0:39:21.040
<v Speaker 1>we gotta figure out a time to have this meeting

0:39:21.080 --> 0:39:22.640
<v Speaker 1>where we're going to talk about what we're gonna do

0:39:22.719 --> 0:39:25.280
<v Speaker 1>at the meeting. Yeah, and we'll have that meeting about

0:39:25.280 --> 0:39:28.279
<v Speaker 1>how to have fewer meetings. What's my favorite meeting? My

0:39:28.800 --> 0:39:31.799
<v Speaker 1>My tip is if you really want to pay very

0:39:31.880 --> 0:39:36.240
<v Speaker 1>close attention to some form of entertainment, you should start

0:39:36.320 --> 0:39:38.920
<v Speaker 1>a podcast. And I'm a co host on it, and

0:39:39.080 --> 0:39:42.000
<v Speaker 1>we will come up with some ridiculous gimmick to make

0:39:42.160 --> 0:39:45.880
<v Speaker 1>that the central premise for the existence of that podcast.

0:39:46.520 --> 0:39:49.960
<v Speaker 1>And that will help because it really helped me watch

0:39:50.360 --> 0:39:55.160
<v Speaker 1>really terrible movies online. So uh, you know, it works.

0:39:55.880 --> 0:39:59.320
<v Speaker 1>I mean, anecdotally, I only have so many hours in

0:39:59.360 --> 0:40:02.239
<v Speaker 1>the day though, So first comfort served, we're big on

0:40:02.320 --> 0:40:06.000
<v Speaker 1>the anecdotes today. Yeah, well, we we already had our

0:40:06.080 --> 0:40:08.920
<v Speaker 1>podcast where we talked about the really rigorous scientific studies.

0:40:08.960 --> 0:40:12.040
<v Speaker 1>So now we can go anecdote city. All right, Well,

0:40:12.080 --> 0:40:13.880
<v Speaker 1>this was actually a lot of fun to talk about,

0:40:14.040 --> 0:40:16.960
<v Speaker 1>and we've got lots of ideas for future episodes. But

0:40:17.280 --> 0:40:19.440
<v Speaker 1>we always want to hear from you, guys, and we

0:40:19.520 --> 0:40:22.000
<v Speaker 1>want to hear about your experiences. Maybe you have tips

0:40:22.080 --> 0:40:24.560
<v Speaker 1>that you would like us to share on future podcasts

0:40:24.560 --> 0:40:28.319
<v Speaker 1>about ways to really concentrate and cut down these these

0:40:28.840 --> 0:40:31.520
<v Speaker 1>these distractions. Yeah, send them in, Jonathan, How can they

0:40:31.560 --> 0:40:33.239
<v Speaker 1>send them in? They can send us an email that

0:40:33.280 --> 0:40:36.480
<v Speaker 1>addresses FW thinking at how Stuff Works dot com, or

0:40:36.560 --> 0:40:39.279
<v Speaker 1>drop us a line on Twitter or Facebook. At Twitter

0:40:39.480 --> 0:40:43.439
<v Speaker 1>we are FW thinking, and on Facebook just search fw thinking.

0:40:43.640 --> 0:40:45.520
<v Speaker 1>We'll pop right up and you can leave us a

0:40:45.560 --> 0:40:49.040
<v Speaker 1>message there and we will talk to you again really soon.

0:40:55.160 --> 0:40:57.560
<v Speaker 1>For more on this topic in the future of technology,

0:40:57.640 --> 0:41:10.880
<v Speaker 1>I'll visit forward Thinking dot Com Problems, brought to you

0:41:11.000 --> 0:41:13.200
<v Speaker 1>by Toyota. Let's go Places,