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Speaker 1: It's that time time time, time, luck and load.

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Speaker 2: The Michael Verie Show is on the air. Since we

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Speaker 2: were on the subject of moving an issue, I guess

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Speaker 2: Tim Waltz is happy that the shooting of the idiot

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Speaker 2: white woman who tried to run over the ice agent.

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Speaker 2: By the way, the ice agent, now, it has been reported,

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Speaker 2: suffered internal injuries from being slammed by the car that

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Speaker 2: the woman was driving. So this is all a distraction

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Speaker 2: for Tim wats At least, nobody's paying attention to the

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Speaker 2: fraud that was going on there. You've heard about the

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Speaker 2: Somali daycare fraud scandal, This quote unquote daycare that was

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Speaker 2: getting paid millions of dollars to take care of the

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Speaker 2: children of these people that we've all brought in. So

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Speaker 2: we brought all these people in. Now we got to

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Speaker 2: feed them, clothe them, house them, pay for their children. Yeah, well,

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Speaker 2: the money that's going there isn't even doing that. There

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Speaker 2: was nobody in the daycare, and it took a twenty

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Speaker 2: three year old independent kid with an iPhone to expose

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Speaker 2: all this. Not a major news organization, citizen journalism. It's

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Speaker 2: a beautiful thing. I love it. Well. Apparently one of

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Speaker 2: the quote daycares educational institutions referred to itself as the

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Speaker 2: Learning Center. The only problem they put up the sign

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Speaker 2: they didn't know how to spell learning, so it became

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Speaker 2: the Learing Center. In a community where pedophilia runs rampant,

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Speaker 2: we have to wonder what's being taught at the learing Center.

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Speaker 1: Are you a white color professional trap behind a standing desk,

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Speaker 1: longing for the freedom of yelling things you definitely shouldn't,

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Speaker 1: then clock in at the Leering Center. At the Leering Center,

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Speaker 1: we teach accountants, consultants, and middle managers how to dress

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Speaker 1: like blue collar workers without learning a single actual skill.

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Speaker 1: All right.

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Speaker 2: Rule one, stand with their hands on your hips. Rule

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Speaker 2: two objectify women.

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Speaker 1: Our patented curriculum includes reflective vest orientation, shouting hey candy pants,

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Speaker 1: I'd like to have a swing like that in my backyard,

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Speaker 1: with misplaced confidence, and our most popular course, how to

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Speaker 1: immediately pretend you were joking?

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Speaker 2: Hey baby, how you giving to those tied blue gens.

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Speaker 2: You can start by buying me a drink.

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Speaker 1: Enroll today at the Leering Center, because you don't need experience,

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Speaker 1: just audacity. The Lyric Center is not responsible for Jarkamplain's

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Speaker 1: public shame or being escorted away from job site.

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Speaker 2: You haven't help a spa scout of food jeans all.

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Speaker 3: She can't help, then that way she's not play.

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Speaker 2: John hear Old, Michael Berry show what's the use sir?

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Speaker 4: Yes, sir, well I can.

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Speaker 5: I can probably give you a little reason why Minnesota

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Speaker 5: is clueless. I'm looking at Minnesota Secretary of State website

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Speaker 5: and on it it tells you how.

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Speaker 6: You can go on election day registered to vote. And

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Speaker 6: one way you can register vote on election day.

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Speaker 7: He's told say I live at one.

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Speaker 4: Two, three, four or five Kirby, and you have a

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Speaker 4: registered voter with you, and he he says, yes, my

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Speaker 4: friend here does live with one two three four five Kirby.

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Speaker 2: And that's it.

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Speaker 7: It's called vouching.

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Speaker 2: And that's it.

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Speaker 7: They say, Okay, you're good to go.

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Speaker 2: You can vote.

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Speaker 7: And the same voter who does the vouching can vouch

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Speaker 7: up to eight voters on all lection day.

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Speaker 5: So there you have it.

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Speaker 2: It's one of many. But yes, look, these people aren't

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Speaker 2: serious about election integrity because they are dead serious about cheating.

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Speaker 2: That's what it comes down to. They're dead serious about cheating.

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Speaker 2: It's why we always lose. The left is willing to

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Speaker 2: be called frauds, to risk a potential prosecution, which rarely,

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Speaker 2: if ever comes. But they're willing to risk that. They're

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Speaker 2: willing to be called nasty names that happen to be true.

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Speaker 2: They're willing to do all of this because holding power

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Speaker 2: is everything. You know, if you're in a war, you

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Speaker 2: don't want to have to shoot a guy in the head,

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Speaker 2: but you do it because you understand either he does

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Speaker 2: or you die. You don't want to continue on through

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Speaker 2: a barrage, a halo gunfire, but you've got to take

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Speaker 2: that city, and when you do, you make all the rules.

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Speaker 2: And that's what they've done. And this cancer is spreading

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Speaker 2: throughout our country. It's getting worse by the day. The

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Speaker 2: American left is far more dangerous than they have ever been.

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Speaker 2: These aren't Bill Clinton Democrats. Minnesota's politicians today are not

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Speaker 2: Walter Mondale or Eugene McCarthy, who was noted for his

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Speaker 2: tears crystallizing in the snow when he walked in a

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Speaker 2: parade in New Hampshire in sixty eight, or Hubert Humphrey

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Speaker 2: Lynnon Johnson's vice president. That was a very very different

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Speaker 2: Minnesota Democrat. These are dangerous people. But Timmy Wats knows

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Speaker 2: the day is coming. Trump's not gonna let him off corruption, fraud,

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Speaker 2: and he says I've done absolutely nothing wrong. He just

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Speaker 2: loves his great state of Minnesota. But in his last podcast,

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Speaker 2: he seems he seems a little shaken. We might need

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Speaker 2: to say a little prayer for Timmy Wats. Good morning America.

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Speaker 2: That's a shout out to my boy George Stepanopolis. It's

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Speaker 2: just something about him that I like. So it's really

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Speaker 2: been a sad couple of months now. The man is

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Speaker 2: trying to silence me, my microphone, my.

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Speaker 3: Voice, my thull, all because I had a little some

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Speaker 3: molly jolly. They just can't stand it now. Trump and

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Speaker 3: as bully boys brought the ice gang to town. Pick

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Speaker 3: it on a poor little lady, probably just driving her

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Speaker 3: little Subaru, getting some coffee, looking to renew her Minnesota

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Speaker 3: Links tickets, and then boom bang pal Well in these

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Speaker 3: times of trial and tribulations, makes me feel good to

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Speaker 3: just do a little song and dance today.

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Speaker 2: This one's for you. That my lovely estate that Trump

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Speaker 2: just lusty.

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Speaker 3: When I wake up before my wife that's on her makeup,

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Speaker 3: than I say a little prep you to all my

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Speaker 3: Minnesotans won't lie to you might be facing a little

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Speaker 3: port Real drama in the coming months, so I asked

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Speaker 3: that you return the gesture, say a little prep me.

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Speaker 6: Now.

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Speaker 2: I want you all to know this. I'm not scared

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Speaker 2: of prison.

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Speaker 3: Hello, prison boys will love me, tod I'm the old

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Speaker 3: ball coach, of course. But no matter what happens, no

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Speaker 3: matter how big a bully Trump will be, to me,

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Speaker 3: know that I love you, So Minnesota.

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Speaker 8: Smart devices from Michael's brain, your ears.

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Speaker 2: This is the Michael Very Show. Tell me a more

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Speaker 2: iconic song in a commercial ramon, I'll give you a minute.

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Speaker 2: I'm not saying it is the most iconic, but nothing

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Speaker 2: comes to mind as being more iconic off the top

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Speaker 2: of my head. Story goes it. In early nineteen seventy one,

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Speaker 2: the firm of the advertising firm of McCann Erickson had

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Speaker 2: the account for Coca Cola and Bill Backer, who was

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Speaker 2: their creative director. The guy who comes up for creative

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Speaker 2: is what you're going to actually say, or if it's

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Speaker 2: going to be a graphic ad, what it's going to

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Speaker 2: look like. He was on a flight headed to London,

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Speaker 2: but there was heavy fog, so they diverted it to

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Speaker 2: Shannon Airport in Ireland, so they stay overnight. Everybody's frustrated.

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Speaker 2: They come back to the airport and they're wedding around

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Speaker 2: and he says that he noticed that people who were

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Speaker 2: otherwise grumpy, they were given coca colas and they were

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Speaker 2: enjoying those Coca colas together and it seemed to be

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Speaker 2: it seemed to lighten the mood or increase the sense

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Speaker 2: of camaraderie. So he immediately thought the let's have a

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Speaker 2: coke as a way to de escalate, or be happy,

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Speaker 2: or have a communal spirit. Had a nice had a

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Speaker 2: nice sound to it. So he scribbled down on a napkin,

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Speaker 2: I'd like to buy the world of coke and keep

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Speaker 2: it company. So that's the star art of this creative.

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Speaker 2: So he goes back to his offices, goes back to

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Speaker 2: his agency, and he goes to the music director because

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Speaker 2: they make commercials. And he goes to Billy Davis who's

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Speaker 2: the music director, and they bring in two British songwriters

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Speaker 2: named Roger Cook and Roger Greenaway, and they had a

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Speaker 2: song that they had written before called True Love an

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Speaker 2: apple Pie, which didn't make it, but they kept that melody,

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Speaker 2: and they decided that melody might work for this, and

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Speaker 2: so Davis, the music director, noted that if he could

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Speaker 2: buy everyone in the world. He said, if I could

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Speaker 2: buy everyone at home first and share with them in

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Speaker 2: peace and love, have a hippie piece. Nick, you get

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Speaker 2: the concept. That's what the song is anyway, And so

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Speaker 2: the team starts pitching in togethers together and they come

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Speaker 2: up with the line, I'd like to teach the world

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Speaker 2: to sing imperfect harmony. So they first released it as

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Speaker 2: a radio ad. It wasn't envision to be a visual

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Speaker 2: a television commercial, but it popped. It got a lot

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Speaker 2: of attention. It's separated from the crowd. So they get

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Speaker 2: a budget from Coca Cola, a massive budget for seven

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Speaker 2: to nineteen seventy one of two hundred and fifty thousand

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Speaker 2: dollars to cut the TV ad because they know they

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Speaker 2: got lightning in a bottle here pun intended. And so

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Speaker 2: they film it in Rome, Italy on a hillside, and

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Speaker 2: that's why the ad came to be known as Hilltop.

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Speaker 2: So the ads not known as I'd like to teach

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Speaker 2: the world to sing. That kind of becomes like the

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Speaker 2: Pina Colada song that wasn't the actual name of the ad,

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Speaker 2: and of course the TV ad is considered one of

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Speaker 2: the greatest of all time. Coca Cola said they received

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Speaker 2: over one hundred thousand letters from viewers and radio stations

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Speaker 2: with requests to play the jingle as a full song.

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Speaker 2: So the ad agency that owns the song goes back

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Speaker 2: and hires a production team which they call the Hillside

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Speaker 2: Singers not Hillsidees. Strangler the Hillside Singer and Billy Davis

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Speaker 2: music director, assembles studio musicians, and then separately the British

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Speaker 2: pop group The news Seekers. They both released versions of

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Speaker 2: this and both of them went toward the top of

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Speaker 2: each of the pop charts. So there you are. Email

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Speaker 2: from Matthew Taylor Zara, I found a twenty year old

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Speaker 2: wallet in the back of my drawer. I won't guess

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Speaker 2: what was in the wallet. Twenty years old. You wouldn't

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Speaker 2: find this today, and he concluded with it's going to

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Speaker 2: be a great weekend. Are you on the phone? Who

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Speaker 2: you calling? Oh? Okay, I found a twenty year old

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Speaker 2: wallet in the back of my drawer. Guess what was

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Speaker 2: in that wallet? Now that it doesn't have to be

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Speaker 2: the case that twenty years ago. This was a hot item.

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Speaker 2: What might be in his drawer twenty years ago that

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Speaker 2: wouldn't be there today? Not a condom, good guess, huh,

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Speaker 2: black book of phone numbers good guests? Also not true.

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Speaker 2: Think of a retail brand that doesn't exist anymore that

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Speaker 2: he might have had their card in his pocket twenty

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Speaker 2: years ago. There was a fifty dollars Blockbuster gift card

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Speaker 2: in it. I think I'm going to go rent the

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Speaker 2: new Star Wars movie. It's going to be a great weekend.

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Speaker 2: When Ramona and I met up two thousand and five,

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Speaker 2: he was splitting his time between the Sam Malone Show

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Speaker 2: and the Chris Baker Show. And we had these little

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Speaker 2: workstations in an office with no windows. It was for

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Speaker 2: the engineers and kind of spillover whoever needed space. And

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Speaker 2: so it was literally like a call center, you know,

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Speaker 2: just a little little space, you know, twenty four inches

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Speaker 2: wide or so, and you'd have a desktop and you

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Speaker 2: would work from there, and there was a phone, and

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Speaker 2: that's where we met. And so he was working on

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Speaker 2: those shows. Well, I didn't know how to prepare a

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Speaker 2: show and know anything about you know, where to get

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Speaker 2: the articles from. I still don't you're right, I still

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Speaker 2: don't good point. And so I said, hey, you know,

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Speaker 2: you put together this material for Chris Baker and Sam Alone,

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Speaker 2: I slide the little cheese on the side. You're not

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Speaker 2: doing anything separate. Just share with me what you're already

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Speaker 2: doing for them. I would later find out there wasn't

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Speaker 2: really any value you added other than printing it out.

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Speaker 2: You could find that stuff on the internet. It was

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Speaker 2: all easy. I didn't know that you just go to

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Speaker 2: Drudge Report and read off of there and have a

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Speaker 2: show if that's what you wanted to do. So anyway,

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Speaker 2: that was how we got started. And Ramone, when he

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Speaker 2: came to work for me with me, would say that

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Speaker 2: if he ever got laid off, because the company was

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Speaker 2: constantly laying off people that every industry, most industries have

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Speaker 2: consolidated and contracted over the years, and so they were

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Speaker 2: constant layoffs. And he would say, well, if I'm on

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Speaker 2: the riff, which is a reduction in force, if I'm

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Speaker 2: on the rift list, I'll go to work at Blockbuster.

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Speaker 2: And that was always the life. We'd say, well, it

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Speaker 2: doesn't matter if we riff Ramon, because he'll go to

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Speaker 2: work at Blockbuster. And then the last Blockbuster closed, and

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Speaker 2: he's got nowhere to go. And that's the truth. So

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Speaker 2: he's stuck here until we riffed snowflakes.

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Speaker 8: Prepare for a complete meltdown with more of the Michael

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Speaker 8: Berry Show.

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Speaker 2: I'm talking to some friends yesterday when we were talking

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Speaker 2: about mental health days. So one of my younger relatives

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Speaker 2: of this of the next generation, works for a technology

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Speaker 2: related company. And this person I don't want to tell

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Speaker 2: this person's name, was talking about a new job they'd started,

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Speaker 2: and you know here where I asked, you know, what's

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Speaker 2: the package, what's this? What's this? What's this? And they

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Speaker 2: all come to me for advice or pretend to, and

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Speaker 2: so I said, was it was an insane amount of

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Speaker 2: time off. I don't remember what it was. It was

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Speaker 2: more than Romote takes. And that's saying something. And so

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Speaker 2: I said, wow, that's no. So I jokingly said, that's

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Speaker 2: all the days you get off, and he said, well,

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Speaker 2: we get our two days a month of mental health.

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Speaker 2: I said, what, yeah, two days a month. Yeah, everybody

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Speaker 2: doesn't know. Wait what just happened? Help me understand? Yeah,

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Speaker 2: they all do that. You don't have to take it. No,

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Speaker 2: I get that. I get that. Companies are hiring someone

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Speaker 2: that might need to be out twenty four days a

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Speaker 2: year for mental health days, the moment that you have

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Speaker 2: to institute that policy hiring the right people. The reason

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Speaker 2: all this came up is we don't take sick days

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Speaker 2: on the Michael bare Show. Ever, I had a stroke

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Speaker 2: and I was back at work the following day. I

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Speaker 2: got the snot beat out of me running into a

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Speaker 2: pole on my bicycle and my face was mangled. I

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Speaker 2: couldn't be seen in public for almost six months, and

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Speaker 2: I was out that morning having the eye restitched. Came

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Speaker 2: in the afternoon to record, Yeah, not that I'm some badass.

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Speaker 2: I'm not the biggest, toughest, fastest, strongest, that's for sure,

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Speaker 2: But I show up to work. And I got that

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Speaker 2: from my dad. Two days of sickly in forty days

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Speaker 2: at DuPont with the most severe brittle diabetes you can imagine,

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Speaker 2: and on both of those casis occasions we thought he

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Speaker 2: had died. We went in to say, by the hid remond,

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Speaker 2: have you ever taken us sick day? I'm not kidding,

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Speaker 2: have you ever? I've never known of you to take

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Speaker 2: a sick day. You've never called in sick well, I

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Speaker 2: know you've thrown up in the trash can, but that's

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Speaker 2: not taking a sick day. That's actually the opposite of

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Speaker 2: that's playing hurt. Jim Mudgs never taken a sick day.

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Speaker 2: He does work from home, but he's never taken a

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Speaker 2: sick day. Oh really, Oh it doesn't count because he

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Speaker 2: works from home. Okay, all right, Darryl Kunda. I don't

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Speaker 2: know what he did at heart, but he hasn't taken

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Speaker 2: a sick day. Here when when you notice that nobody

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Speaker 2: else takes a sick day, you don't take a sick

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Speaker 2: day either. I do remember Ramone, Remember Harvey, you're a hemorrhoid.

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Speaker 2: Ramon had a hemorrhoid, and at the end of the show,

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Speaker 2: watching him get up was like a crippled man, like

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Speaker 2: one hundred year old crippled man. He got up using

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Speaker 2: both sides because he couldn't flex, he couldn't pucker his bunghole.

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Speaker 2: And when he got up it was a big old blood.

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Speaker 2: It looked like a Japanese flag on the back of

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Speaker 2: his bridges. Storry, All right, here we go. You need

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Speaker 2: a part Todgies right now. You've got to be are

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Speaker 2: you serious? You tell me that now ten days you've

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Speaker 2: been in pain. Huh are you serious you think it's back?

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Speaker 2: Oh my god, I had no idea. That's why you're

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Speaker 2: so grumpy all time. You've had buttole pain for ten days.

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Speaker 2: Oh man, Well, I'm glad I gave this beeek before

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Speaker 2: you told me, because we're not taking sick days. Get

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Speaker 2: that straight. So anyway, this apparently is a challenge dealing

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Speaker 2: with young employees because you don't have a culture of

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Speaker 2: show up to work. So this guy gives a ted

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Speaker 2: talk on his paid time off and here's what he wrote.

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Speaker 2: This is an interesting thing about human nature and employees.

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Speaker 2: He said. Last year I eliminated our paid time off

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Speaker 2: we'll call it PTO policy. I called it unlimited. The

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Speaker 2: board loved it. Hr I loved it. Finance really loved it.

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Speaker 2: Let me explain why finance loved it. Under the old policy,

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Speaker 2: employees accrued eighteen days per year of paid time off,

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Speaker 2: unused days carried over. When an employee would quit. We

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Speaker 2: owed them money cash for days they earned but didn't take.

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Speaker 2: Like some places will require you to burn it, which

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Speaker 2: means you can stay at home, but we're not paying

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Speaker 2: you for it. Some places will pay for it. That's

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Speaker 2: a liability on the books. Four point seven million dollars

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Speaker 2: in accrued paid time off across twenty three hundred employees.

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Speaker 2: I made it disappear with one change of policy. Unlimited

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Speaker 2: paid time off. You cannot accrue what is infinite. You

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Speaker 2: can't owe what was never counted. The liability vanished, four

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Speaker 2: point seven million gone. The CFO Chief Financial officer sent

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Speaker 2: me a bottle of wine. I told employees it was

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Speaker 2: about trust and flexibility, but it was about the balance sheet.

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Speaker 2: But balance sheet optimization doesn't fit on a career's page.

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Speaker 2: Unlimited PTO does. We updated our job postings. Applications increase

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Speaker 2: twenty three percent. People love unlimited until they try to

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Speaker 2: use it. Under the old policy, employees took an average

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Speaker 2: of seventeen days per year. Under unlimited, they only take eleven.

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Speaker 2: That's not a bug, that's the design. When paid time

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Speaker 2: off is a number, people take the number. It's theirs.

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Speaker 2: They earned it. Managers can't argue with a number. When

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Speaker 2: paid time off is unlimited, people take nothing. Because unlimited

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Speaker 2: comes with questions, is this a good time? Who's going

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Speaker 2: to cover for you? What will people think? The guilt

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Speaker 2: does the enforcement I don't have to say no. The

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Speaker 2: culture says no. I just built the culture. We track

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Speaker 2: time off requests and workday I see everything. A senior

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Speaker 2: engineer requested two weeks in July. His manager approved it officially,

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Speaker 2: then sent a Slack message, totally fine. Just want to

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Speaker 2: flag that the ericson deliverable overlaps. Probably fine, just flagging instead.

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Speaker 2: The engineer took four days. Unlimited means whatever your anxiety allows.

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Speaker 2: For most people, that's less than before. Some employees don't

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Speaker 2: take any PTO. We call them high performers. They get promoted,

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Speaker 2: then they manage others. They don't approve much PTO. The

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Speaker 2: system self replicates. A recruiter asked how we stay competitive.

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Speaker 2: I said unlimited PTO. She asked how much people actually take.

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Speaker 2: I said, that's not tracked. It is tracked. I have

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Speaker 2: a dashboard, but I don't share the dashboard. We did

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Speaker 2: an employee survey. Eighty four percent said they appreciated the

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Speaker 2: flexibility of unlimited PTO. Twelve percent said they wish they

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Speaker 2: felt more comfortable taking time off. We published the eighty

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Speaker 2: four percent. The twelve percent went in a folder. The

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Speaker 2: folder is called noted. I don't open that folder. Someone

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Speaker 2: in engineering asked if we could go back to a

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Speaker 2: crude PTO. I said that would limit your flexibility. He

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Speaker 2: said he wanted limits. I said, that's not aligned with

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Speaker 2: our culture of trust. He stopped asking trust is a

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Speaker 2: funny word. I trust employees to feel too guilty to

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Speaker 2: use their benefits. They trust me to frame that guilt's freedom.

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Speaker 2: That's the deal I'm presenting at an HR conference next month.

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Speaker 2: The session is called unlimited PTO, building a culture of ownership.

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Speaker 2: Ownership means employees own their guilt. I own the savings.

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Speaker 2: The policy costs us nothing because employees take nothing and

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Speaker 2: call it a benefit. I'll be VP of People by

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Speaker 2: Q two unlimited. On subside, he's being unnecessarily provocative, but

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Speaker 2: it's an interesting study in people. I talked to a

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Speaker 2: lot of restauranteurs more than any other category of business.

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Speaker 2: But I talked to car dealers, builders, suppliers, retailers, and

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Speaker 2: the world changed due to COVID and not because of

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Speaker 2: a virus. The economic damage done to people whose stories

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Speaker 2: will never be told. It is devastating. Multiple generation businesses

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Speaker 2: put out a business. When we closed the RCC FINE

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Speaker 2: people were very disappointed because they enjoyed going there. We

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Speaker 2: were very disappointed because we enjoyed. I had always dreamed

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Speaker 2: of owning a place like that. It was fun. That

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Speaker 2: was my hobby. We had a staff meeting every Wednesday

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Speaker 2: at I think one o'clock, and I looked forward to

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Speaker 2: the staff meeting where everybody on our team, our senior

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Speaker 2: leadership team, would pitch in with you know what shows

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Speaker 2: we have coming up? Should we both? And I would

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Speaker 2: read the pitches from bands? Should we have this band?

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Speaker 2: Do you remember who can remember a song.

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Speaker 3: By that band?

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Speaker 2: Would you buy a ticket to day? I loved it.

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Speaker 2: But us closing our our CC didn't bankrupt me. It hurt.

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Speaker 2: It pinched bad, but it's fine. We moved on. All

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Speaker 2: our people moved on. They all ended good jobs. They

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Speaker 2: were great people. That was a that was a badge

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Speaker 2: of honor for them. But a lot of businesses, you know,

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Speaker 2: somebody was seventy years old, they couldn't start over. They

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Speaker 2: had to just ride it out with no savings, no

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Speaker 2: health care because they had to close their business because

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Speaker 2: it's bleeding cash. And I've seen this happen again and

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Speaker 2: again and again, and it's painful to watch. People don't

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Speaker 2: eat out as much as they used to. That's just

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Speaker 2: a fact. They The culture of eating out has changed,

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Speaker 2: the culture of going to a store to browse and

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Speaker 2: buy something in retail that has dramatically diminished, and as

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Speaker 2: a result, business is built on that. It's changed. And

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Speaker 2: it's sad. It's sad to me because a small business owner,

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Speaker 2: that's not a job. People who've never owned a business

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Speaker 2: love to tell you how to run your business and

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Speaker 2: what you ought to do, but they have no idea

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Speaker 2: what it's like. It'd be blown away, it'd be Lucy

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Speaker 2: at the chocolate factory. You fall behind, you never anyway.

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Speaker 2: So one of our show sponsors is Acehardware Texas dot com,

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Speaker 2: which is about thirty three thirty four. Ace Hardware is

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Speaker 2: who team together to support our show, created a website.

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Speaker 2: You can go there, you can support them, and I

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Speaker 2: learned a lot about ACE Hardware when I was asked

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Speaker 2: to speak for them. Ace Hardware is not a national

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Speaker 2: company known as ACE Hardware that has locations that the

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Speaker 2: corporation owns out of Wilmington, Delaware or wherever else. What

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Speaker 2: it really is is Bob's Hardware and Sammy's Hardware and

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Speaker 2: Harry's Hardware and Dean's Hardware and Susie's Hardware and gifts

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Speaker 2: shop and retail shop. But you can't compete with home depot.

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Speaker 2: And because they can buy a hammer for I'll make

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Speaker 2: up a number. They can buy a hammer for twenty cents,

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Speaker 2: and you have to pay seventy cents for the same

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Speaker 2: hammer or a dollar seventy for the same hammer from

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Speaker 2: the same maker, because they buy so many of them.

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Speaker 2: So Ace Hardware is a collective through which they buy things.

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Speaker 2: So Bob's Hardware are all these various hardware and gift

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Speaker 2: stores and retail stores. They under one roof buy a

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Speaker 2: lot of their stuff from there, and then they buy

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Speaker 2: a lot of stuff direct from manufacturer. And so it's

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Speaker 2: the old fashioned hardware, gift store, lawn and garden bird

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Speaker 2: feed store that you always knew it's just by putting

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Speaker 2: it under the Ace Hardware name, they get the marketing.

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00:27:45,920 --> 00:27:48,560
Speaker 2: Everybody can pitch in a few thousand dollars and get

429
00:27:48,600 --> 00:27:51,960
Speaker 2: marketing for their name. Otherwise, Harry's Hardware doesn't have any

430
00:27:52,000 --> 00:27:57,560
Speaker 2: money to advertise to build their name. So anyway, I

431
00:27:57,720 --> 00:28:02,360
Speaker 2: read Lake Conroe, Ace Hardware wrote, I don't usually write

432
00:28:02,359 --> 00:28:03,840
Speaker 2: posts like this, but I feel it's important to be

433
00:28:03,840 --> 00:28:06,240
Speaker 2: honest with our neighbors. Our hardware stores experiencing the slowest

434
00:28:06,240 --> 00:28:09,520
Speaker 2: business we've ever seen. As our community grows more, big

435
00:28:09,520 --> 00:28:12,240
Speaker 2: box retailers are moving in with massive advertising budgets and

436
00:28:12,280 --> 00:28:15,440
Speaker 2: pricing that small, locally owned stores simply can't match. Foot

437
00:28:15,480 --> 00:28:18,119
Speaker 2: traffic has dropped sharply, expenses continue to rise, and the

438
00:28:18,160 --> 00:28:21,159
Speaker 2: truth is that keeping our doors open has become increasingly difficult.

439
00:28:21,359 --> 00:28:23,399
Speaker 2: We open this store to serve the community, not just

440
00:28:23,440 --> 00:28:25,800
Speaker 2: to sell products, but to offer real help, familiar faces

441
00:28:25,800 --> 00:28:28,000
Speaker 2: in the kind of service where people know your name

442
00:28:28,040 --> 00:28:30,840
Speaker 2: and your project. We've loved watching this town grow, and

443
00:28:30,880 --> 00:28:33,080
Speaker 2: we're proud to be part of it. If we've ever

444
00:28:33,119 --> 00:28:35,200
Speaker 2: helped you fix something, build something, or solve a problem,

445
00:28:35,240 --> 00:28:37,640
Speaker 2: please know that your support right now truly matters to us.

446
00:28:38,240 --> 00:28:40,360
Speaker 2: Choosing to shop local, telling a friend about us, or

447
00:28:40,360 --> 00:28:43,040
Speaker 2: sharing this post can make a real difference. We're doing

448
00:28:43,080 --> 00:28:45,200
Speaker 2: everything we can to keep going and we're hopeful, but

449
00:28:45,280 --> 00:28:47,680
Speaker 2: we also wanted to be transparent about the challenges small

450
00:28:47,720 --> 00:28:50,760
Speaker 2: businesses like ours are facing. Thank you for supporting local,

451
00:28:51,040 --> 00:28:55,600
Speaker 2: Thank you for supporting us. That is the Lake Conroe

452
00:28:56,000 --> 00:29:00,000
Speaker 2: Ace Hardware, which is in the nineteen thy three hundred

453
00:29:00,040 --> 00:29:03,800
Speaker 2: block of Highway one oh five in Montgomery. I think

454
00:29:03,800 --> 00:29:06,160
Speaker 2: that's where Emily grew up off one oh five right there.

455
00:29:07,200 --> 00:29:09,960
Speaker 2: The owner's name is Bill Horton. And my heart breaks

456
00:29:10,000 --> 00:29:11,880
Speaker 2: for this guy because you can you can hear the

457
00:29:11,920 --> 00:29:14,400
Speaker 2: passion in there. Hey, guys, I don't want to be desperate.

458
00:29:14,400 --> 00:29:17,719
Speaker 2: I'm not doing a GoFundMe. But if you want us

459
00:29:17,720 --> 00:29:19,959
Speaker 2: to be here in two years for when you need us,

460
00:29:21,000 --> 00:29:23,920
Speaker 2: could you accelerate your purchase of some things that you've

461
00:29:23,920 --> 00:29:27,440
Speaker 2: been putting off because we could sure use it. It's

462
00:29:27,440 --> 00:29:31,200
Speaker 2: a hard thing as a business to ask your customers

463
00:29:31,560 --> 00:29:35,560
Speaker 2: for help. It's not charity, it's not a donation. You're

464
00:29:35,560 --> 00:29:38,600
Speaker 2: simply saying, you know, you can't do this very often.

465
00:29:38,800 --> 00:29:40,800
Speaker 2: You can't, you know, every six months do this. Hey

466
00:29:40,800 --> 00:29:43,240
Speaker 2: we're in trouble. Can you come back again? But you

467
00:29:43,280 --> 00:29:45,920
Speaker 2: can go through a rough patch. And I don't know,

468
00:29:46,320 --> 00:29:48,720
Speaker 2: maybe he had an illness, maybe he had a family illness.

469
00:29:49,280 --> 00:29:51,719
Speaker 2: Maybe they had a fire, maybe they had a flood.

470
00:29:51,760 --> 00:29:56,080
Speaker 2: You know, you go through these tough times and you

471
00:29:56,120 --> 00:29:58,200
Speaker 2: go through your savings and now you get kind of lean,

472
00:29:58,240 --> 00:30:01,680
Speaker 2: and now you start getting nervous, right, and every business

473
00:30:02,120 --> 00:30:03,880
Speaker 2: that survives for any long period of time. To go

474
00:30:03,960 --> 00:30:08,719
Speaker 2: through this difficulty and asking for people to help you

475
00:30:09,720 --> 00:30:15,880
Speaker 2: is hard to do. Especially what you're saying is it's

476
00:30:15,920 --> 00:30:19,440
Speaker 2: not going perfect because we like to project success. That's

477
00:30:19,440 --> 00:30:22,840
Speaker 2: what the influencers do on Instagram. Look at me, I'm

478
00:30:22,960 --> 00:30:26,120
Speaker 2: riding in this fancy car. You rented it for the day.

479
00:30:27,000 --> 00:30:30,160
Speaker 2: Look at me, I'm here on this vacation. You stole

480
00:30:30,200 --> 00:30:37,400
Speaker 2: the money to be a nuts and bolts fundamentals, solid,

481
00:30:37,840 --> 00:30:43,360
Speaker 2: consistent operating business. Whatever that business is, is so much

482
00:30:43,400 --> 00:30:46,080
Speaker 2: harder than people can imagine. It is so much more

483
00:30:46,120 --> 00:30:49,920
Speaker 2: difficult the day in day out. I talk to a

484
00:30:49,960 --> 00:30:52,600
Speaker 2: lot of businesses. I talk to our show sponsors constantly.

485
00:30:52,600 --> 00:30:55,800
Speaker 2: That's what I do. While I'm driving. I call and

486
00:30:55,840 --> 00:30:59,080
Speaker 2: I ask them house business going. And nobody wants to

487
00:30:59,080 --> 00:31:01,320
Speaker 2: say we're in a rough patch, but everybody has a

488
00:31:01,400 --> 00:31:04,200
Speaker 2: rough patch. And when you're going through that, you're scared.

489
00:31:04,720 --> 00:31:07,960
Speaker 2: You're also scared because you got employees, and you know

490
00:31:08,040 --> 00:31:11,479
Speaker 2: that that lady's husband just got laid off and her

491
00:31:11,520 --> 00:31:13,840
Speaker 2: mom has a terminal illness and she's the only one

492
00:31:13,840 --> 00:31:16,800
Speaker 2: in that family that all live under one roof who's

493
00:31:16,880 --> 00:31:20,080
Speaker 2: drawing a paycheck and you're thinking, God forbid, I cannot

494
00:31:20,160 --> 00:31:22,080
Speaker 2: lay that woman. I got to keep this business opening

495
00:31:22,120 --> 00:31:24,840
Speaker 2: for no other reason than they keep her employed. It's tough.

496
00:31:25,560 --> 00:31:27,800
Speaker 2: It is tough. I'm not asking you to cry for

497
00:31:27,840 --> 00:31:31,560
Speaker 2: our show sponsors or small business I'm not, But I

498
00:31:31,600 --> 00:31:35,120
Speaker 2: am saying that we are part, an integral part of

499
00:31:35,160 --> 00:31:38,760
Speaker 2: this quilt here, the fabric of it and the dollars

500
00:31:38,800 --> 00:31:40,719
Speaker 2: we spend. If we choose to spend with a national

501
00:31:40,760 --> 00:31:44,360
Speaker 2: retail or a big box store or international company that

502
00:31:44,400 --> 00:31:46,760
Speaker 2: doesn't share your values and it in three months, you're saying,

503
00:31:46,800 --> 00:31:49,800
Speaker 2: boycott them because they're for this, and they're calling me

504
00:31:49,840 --> 00:31:53,200
Speaker 2: a bad person. How can we boycott them? There's nothing left.

505
00:31:53,240 --> 00:31:55,880
Speaker 2: All the small businesses died. You don't have to boycott

506
00:31:55,920 --> 00:31:57,960
Speaker 2: small businesses that are in your community because they don't

507
00:31:57,960 --> 00:32:00,600
Speaker 2: make stupid political statements like this, They share your values,

508
00:32:00,640 --> 00:32:05,960
Speaker 2: they live amongst you. Yeah. I probably better not say

509
00:32:06,040 --> 00:32:09,320
Speaker 2: any more than after all, you really hurt me. Who's

510
00:32:09,360 --> 00:32:10,280
Speaker 2: why didn't you tell me

511
00:32:13,680 --> 00:32:13,720
Speaker 7: H