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Speaker 1: Hello, I'm Scott, I'm Nobi Williams. I'm Michael Barner. This

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Speaker 1: is the Bloomberg Business where you got to give us

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Speaker 1: a go man, I said, Monday, Monday, let's go And

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Speaker 1: where was Evan? The silence there? Of course what I say, Hello,

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Speaker 1: I'm Scott. What does that mean? Everybody who listens to

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Speaker 1: the show knows that means we're starting. This is the

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Speaker 1: Bloomberg Business of Sports podcast where we were two thirds

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Speaker 1: of us explore the big money issues in the world

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Speaker 1: of sports. Can you tell us a Monday morning? This

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Speaker 1: is a Monday morning here. Uh, but let's start with

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Speaker 1: the NFL ratings. By the way, you were on TV, Evan,

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Speaker 1: you were talking about the NFL ratings. Where are we

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Speaker 1: at now, Yeah, so it's a little early to be

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Speaker 1: fully talking about it, but as we were, let's just

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Speaker 1: have to talk about it as we record on Monday morning.

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Speaker 1: Ratings for the Sunday night game that the NBC game

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Speaker 1: are out. They're fairly good. Fox put out a very

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Speaker 1: early projection of its ratings for Sunday. They are also

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Speaker 1: very good. Up across the board from two thousand seven,

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Speaker 1: the last time you heard NFL ratings and up in

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Speaker 1: the same sentence without a knot man. I mean, it's well,

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Speaker 1: you gotta remember, first of all, we had some pretty

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Speaker 1: good games. I mean, there were some stingers in there,

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Speaker 1: but so far we've had pretty good games, especially the

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Speaker 1: Green Bay game. Well you say that because of the comeback,

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Speaker 1: But at what point did people shut it off? It

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Speaker 1: was seventeen and nothing and at halftime some people just

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Speaker 1: go click. I mean, so you're taking a risk there.

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Speaker 1: But I mean, let's talk about the whole Kaepernick Wait

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Speaker 1: a minute, what about people who don't watch the NFL.

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Speaker 1: They're they're angry the NFL. I would think the numbers

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Speaker 1: we've seen so far are a you can hear the

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Speaker 1: exhale I think coming from yeah. I think if you're

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Speaker 1: if you work at the NFL, you're happy about the

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Speaker 1: way this turned out. They're not. Doesn't seem like they're

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Speaker 1: up huge. And when you splice the numbers, who knows

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Speaker 1: what you're actually going to find deep down in there.

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Speaker 1: But this isn't a drop like like we saw your audiences.

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Speaker 1: A win these days, hold is a win. Nobody's holding

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Speaker 1: hold is a win. And I don't think we wouldn't

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Speaker 1: even expect the NFL to hold over the course of

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Speaker 1: the full year. Correct, but still a week one so far. Hold.

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Speaker 1: If you had said that to Roger to start, he

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Speaker 1: signed me ups. Now the President, President Trump tweeted about

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Speaker 1: the ratings, saying that they were slipping. But now the

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Speaker 1: news that we've got today, that's totally different. Yeah. His

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Speaker 1: tweet was I think primarily about the Thursday night game,

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Speaker 1: which ratings were down. It was there was a thirty

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Speaker 1: or forty minute whether delay in the beginning. So you know,

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Speaker 1: we need an expert to tell us exactly how much

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Speaker 1: that factors in. But yes, the Trump Trump jumped on

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Speaker 1: as soon as the ratings were down Thursday. As of

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Speaker 1: right now, he hasn't commented on the Sunday ones. Don't

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Speaker 1: don't think we'll hear it anything. Speaking of weather delays,

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Speaker 1: did you see the Tennessee game. I did not, As

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Speaker 1: you know, Michael Barr, we have to give the plug

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Speaker 1: to you know, my son's hockey team. Oh yes, I

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Speaker 1: was on the way back from Toronto where the New

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Speaker 1: Jersey Rockets playing against the best teams in Canada when

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Speaker 1: seven and Oh took the title. So I didn't see anything.

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Speaker 1: My whole weekend was in and by the way freezing.

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Speaker 1: You wonder how why they have good ice because the

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Speaker 1: rinks are freezing. I mean beyond what I'm used to

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Speaker 1: at u s rinks numb fingers, teeth chattering, shaking cold. Now,

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Speaker 1: your son, who is who? He's been on the air here?

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Speaker 1: Is he eight or seven? He's nine? He's nine, So

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Speaker 1: he's nine. He's he plays goalie, and he's one heck

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Speaker 1: of a goalie, by the way, I think, so he's

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Speaker 1: pretty tough to beat. Crazy. He's crazy as all goalies are. Like,

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Speaker 1: he's got to manage the crazy. But I wonder where

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Speaker 1: you got that from. And by the way, since we're

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Speaker 1: more than you mean it's into the podcast, we don't

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Speaker 1: we'll hear that. Wait, can we just talk about where

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Speaker 1: he went to eat? Perkins? Oh? Yeah, and I was

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Speaker 1: proud of you, thank you. You know Perkins. That's a

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Speaker 1: great place. They get a good fried chicken too. You

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Speaker 1: went to Perkins over tim Morton's. We went to Timon.

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Speaker 1: I mean we had more than one. You know, we

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Speaker 1: had a burrito place. It was nice, not a Chipotle,

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Speaker 1: it was something burrito but it was very good. But well, anyway,

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Speaker 1: he's what game was delayed? What no what happened in

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Speaker 1: the Tennessee game. Because ordinarily you think, well, what are

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Speaker 1: you talking about? This is the NFL. They don't delay

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Speaker 1: the weather for anything, but if there's lightning, a lightning,

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Speaker 1: they will delay the game. And this delay went on.

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Speaker 1: This was starting out as a one o'clock game in

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Speaker 1: the East and turned out to be well past the

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Speaker 1: turned into a four o'clockform when it turned into so

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Speaker 1: but but weather delays, you can't help that. Uh, that

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Speaker 1: runs into ratings. So what are you gonna do? One

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Speaker 1: other thing is we talk about ratings and and and

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Speaker 1: and fan affinity for the NFL. I heard it seemed

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Speaker 1: to on Twitter yesterday a lot less complaining about rules changes,

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Speaker 1: about too many flags, about about fans out they're not

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Speaker 1: sure what it catches, or what a helmet to helmet

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Speaker 1: is or what you know, leading with your head as

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Speaker 1: opposed to your shoulder is. Um. That's the storyline that

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Speaker 1: interests me the most about the NFL's popularity this year,

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Speaker 1: much more so than you know, athletes choosing to to

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Speaker 1: make political statements. Term this is this long term, Yeah,

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Speaker 1: the long term. If if I was Roger Goodell, if

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Speaker 1: I owned a team, the long term concern for me

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Speaker 1: will be head trauma, fewer people playing, fewer people wanting

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Speaker 1: to see people getting hurt. I don't think the talent

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Speaker 1: pool will ever dry up, even even if you were playing.

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Speaker 1: And the advantage I think I've said this before, I

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Speaker 1: don't know if it's been on the show is at

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Speaker 1: these are nameless, faceless guys, like nobody really cares about

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Speaker 1: who the right tackle is, get your helmet on, you

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Speaker 1: need the big guy to block, you know whatever. It's

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Speaker 1: easily replaceable. So if the skill level drops a little bit,

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Speaker 1: like how many people really know right and and moving forward,

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Speaker 1: they'll have their betting app open while they're watching. Yeah, yeah, exactly.

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Speaker 1: So I don't think from that point of view, But

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Speaker 1: just sort of this whole tact of these players are

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Speaker 1: crippling themselves. I don't want to see it. I mean,

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Speaker 1: you do here. I mean Bob Costas was what was

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Speaker 1: among them saying I just don't want to associate with

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Speaker 1: the game anymore. But the problem there is that there

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Speaker 1: are for everybody, and we don't know what the ratio is,

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Speaker 1: but for everyone who looks at the game and says,

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Speaker 1: I don't want to look at this because players are

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Speaker 1: you know, ruining their their futures by banging their heads

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Speaker 1: against each other. There is also a guy sitting somewhere

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Speaker 1: else or a lady who is saying, I don't want

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Speaker 1: to see why I don't want to watch football where

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Speaker 1: there's no violence. Yeah, so so you have this damned

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Speaker 1: if you do, damned if you don't situation and I

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Speaker 1: do want or if you can make football safe for

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Speaker 1: its competitors while also keeping it compelling for its watching,

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Speaker 1: I think we could say, and I don't completely safe. No,

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Speaker 1: these are big. What do I tell people? I've always

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Speaker 1: said this, you have not seen. I will say to you,

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Speaker 1: have you ever seen an NFL game? And almost everybody

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Speaker 1: we know would say, of course, right yes, And I

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Speaker 1: tell them you have not seen an NFL game until

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Speaker 1: you have stood on the sideline and watched an NFL game,

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Speaker 1: because you do not comprehend the size, speed, and power

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Speaker 1: of these guys. These are massive collisions that will absolutely

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Speaker 1: take your breath away. I gotta tell you this story.

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Speaker 1: You talk about being on the sidelines. Early in my career,

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Speaker 1: I used to hold a parabolic mic and this was

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Speaker 1: way back the bet and this is when the old

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Speaker 1: USFL was playing and This is when the Silver Dome

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Speaker 1: was was still alive and well, and Michigan was was playing,

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Speaker 1: and they're running a sweep and the sweeps coming right

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Speaker 1: at you. Get out of the way. I mean, it

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Speaker 1: sounds like a herd of thunderous horses coming out. That's

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Speaker 1: what I was brought of. What and God bless. I'm

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Speaker 1: listening to the audio producer in my headset and as

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Speaker 1: this sweep is coming towards me and I mean hard,

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Speaker 1: he says, whatever you do, don't wreck the mic. I'm

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Speaker 1: like that expensive mike I have. But when you hear

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Speaker 1: that noise and you're exactly right, you don't understand. And

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Speaker 1: that's in the Usflah. I'm not even getting into what

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Speaker 1: the NFL is. Yeah, you don't understand what that's all about.

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Speaker 1: To you. You hear the one I rembers you have

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Speaker 1: that ends, And the one I remember is Keishaan Johnson

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Speaker 1: just ran a go pattern up the left side line

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Speaker 1: and it's one of these balls I don't remember which uarter,

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Speaker 1: but it was like floated up there down the sideline

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Speaker 1: and Keishawan looks up and his hands go out. Meanwhile,

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Speaker 1: the safety was just right the entire time the balls

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Speaker 1: in the air. He'd be lining for the spot, you know,

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Speaker 1: and Keyshaw's looking up and here comes to safety and

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Speaker 1: it was just boom. I mean I remember the sound

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Speaker 1: of the equipment just boom. It's like, oh my god,

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Speaker 1: no wonder these guys like need another six days to

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Speaker 1: get ready to play again. And the NFL has sold

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Speaker 1: that violence, has traded in that violence for decades, and

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Speaker 1: now they're in a position where they're trying to at

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Speaker 1: least partially take that out of the game for the

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Speaker 1: good of its play, as they should be doing well.

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Speaker 1: There really also another It changes the product, it doesn't

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Speaker 1: change the player mentality. Also, I'm waiting for the players

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Speaker 1: to take the leader say you know what, like those

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Speaker 1: you see them people walking away early in their careers.

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Speaker 1: I don't need this. That would be a problem when

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Speaker 1: the when the if if, and when there's a real drumbeat,

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Speaker 1: then again you still have some players and joking around

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Speaker 1: and putting the cage on the top of the helmet. No, no,

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Speaker 1: I can have with my helmet. Yeah, you're just like,

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Speaker 1: but when that attitude goes away and players are deciding,

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Speaker 1: you know what, I'm not gonna play and telling teammates listen,

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Speaker 1: I can tell you're not yourself. You shouldn't be in

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Speaker 1: the game, and that's when you're gonna have some real change.

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Speaker 1: Who was linebacker that retired early two years ago? Borland? Yeah, yeah,

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Speaker 1: but he's an outlier, you know, he's one of the

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Speaker 1: few he become the mainstream that I think that's a

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Speaker 1: concern as well. We have to talk about the US Open.

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Speaker 1: First of all, congratulations to Novak Djokovic for winning the

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Speaker 1: men's title, and thank you and the special title, and

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Speaker 1: a big congratulations to Naomi Osaka for women to win

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Speaker 1: women's title. The reason why I say that is because

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Speaker 1: all of that got overshadowed by what happened with Serena

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Speaker 1: Williams and the judge during the women's final, and I

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Speaker 1: just I don't know where where to stand on that.

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Speaker 1: So in terms of business, what does that mean for

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Speaker 1: the sport? But we're still talking tennis and we're talking Osaka,

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Speaker 1: and Serena is sort of I know, she's the dominant

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Speaker 1: player still now, but you need those future stars, you

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Speaker 1: need those names to develop. And the fact that Osaka

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Speaker 1: has won on this big stage, she is a known

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Speaker 1: commodity in Asia. If she becomes a known commodity. Here.

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Speaker 1: These are the kind of players you can build on,

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Speaker 1: and I'm sure the Women's Tennis Association will try to

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Speaker 1: do that. Yeah. I saw this on Twitter today for

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Speaker 1: the first time in eighty years that the last eight

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Speaker 1: singles Grand Slam titles have gone to eight different women. Um,

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Speaker 1: which you know is great for the parody within the sport,

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Speaker 1: but if you're an executive looking for stars of the sport,

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Speaker 1: maybe not so great. Um. And as we've said with

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Speaker 1: in golf, with Tiger Woods, you know, golf is still

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Speaker 1: you know, living and dying by the way that Tiger

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Speaker 1: Woods performs. Serena Williams is not young, She's not she's

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Speaker 1: not gonna be playing that much longer. Um. And you

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Speaker 1: need and maybe Naomi Osaka is that person, but you're

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Speaker 1: gonna need people who are going to be superstars after

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Speaker 1: her and Rush. Now it's the cupboards fairly Barren Evan

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Speaker 1: and I always do this. Come August twenty seventh next year,

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Speaker 1: I guarantee you I'm gonna look over to Underscore over

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Speaker 1: there and say who on the Open last year? Like

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Speaker 1: that always happens to me. Do you know who? In

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Speaker 1: seventeen And we did this at the start Stevens because

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Speaker 1: I said, wait, so let Stevens one last year, right, right,

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Speaker 1: But you sort of want the name recognition of star

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Speaker 1: players doing well in the major events that I mean,

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Speaker 1: you have to have. But that will happen. That's in

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Speaker 1: any sport. Doesn't make a difference. What are you talking

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Speaker 1: but tennis, baseball, It doesn't make a difference what the

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Speaker 1: sport is. But a different player winning every year is

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Speaker 1: not that. And by the way, you don't want to

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Speaker 1: drop the numbers one and two seed in the first

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Speaker 1: two days of the tournament. Well yeah, and that's another thing,

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Speaker 1: which now I should add that Serena got fine seventeen

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Speaker 1: thousand dollars for what happened. She got three thousand dollars

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Speaker 1: for racket abuse. Well you can't avoid that. She Yeah,

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Speaker 1: the coaching thing. I don't get why she got so

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Speaker 1: upset because the coach admitted it. I mean, whether or

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Speaker 1: not there should be a rule, whether or not it

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Speaker 1: always happens or not. So wait, no, didn't the coach

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Speaker 1: say that. He did say something. But whether Serena saw

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Speaker 1: her story, that's the thing. There's a chance that Serena

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Speaker 1: didn't see Now she knows that the guy made and

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Speaker 1: the first one he made the right call, right because

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Speaker 1: her coaches admitted it. Yeah, there's in my opinion, and

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Speaker 1: you know this is just me talking. It seems as

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Speaker 1: though the chair umpire might have been correct on the

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Speaker 1: first one. The coaches admitted that that he was coaching. However,

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Speaker 1: as you get further on along their altercation, it does

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Speaker 1: certainly feel as though she was treated a little more

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Speaker 1: harshly than we've seen other people, largely men all Roger Federer.

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Speaker 1: I mean, Rogers got the image now, but he was

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Speaker 1: a hothead. I mean that Roger used to curse it umpires.

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Speaker 1: I don't want to get into the John mcne's my

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Speaker 1: do we now know who really won the match in hindsight,

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Speaker 1: because you really didn't get a fair feel because the

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Speaker 1: points taken away And well, that's what I don't want

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Speaker 1: lost in the whole thing that people said is that

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Speaker 1: you know Osaka was winning the match handily. I mean,

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Speaker 1: she was playing well, she was the better player. So

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Speaker 1: whether or not does she go on and win, whether

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Speaker 1: it happens or not, I don't know, the fact is

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Speaker 1: she put herself in a position to win and one

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Speaker 1: so now that's the thing though she got Williams got

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Speaker 1: ten thousand dollars for the verbal abuse. Now that's the

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Speaker 1: part where hey, what happened here? Now she called the

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Speaker 1: line judge of thief thief. That's where that's where you

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Speaker 1: want the warning that there were some officials in the

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Speaker 1: NBA who were known to sort of be showmen and

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Speaker 1: drew give out lots of technical foul star player through

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Speaker 1: throw out star players. I mean, I remember Kobe Barran

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Speaker 1: getting thrown out. Was it a finals game or a

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Speaker 1: playoff game? I don't remember, But imagine if I pay

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Speaker 1: money to go see the Lakers play and Kobe Bryant

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Speaker 1: gets thrown out. He's only in the visiting towns what

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Speaker 1: once or twice a year, whatever it is. So I

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Speaker 1: paid my money because it is a star driven league

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Speaker 1: and a referee throws Kobe out in the first three

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Speaker 1: minutes of the game, I want my money back. Nobody's

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Speaker 1: there to see you that That should be the first

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Speaker 1: thing ever said in all an umpire referee, whatever school

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Speaker 1: you go to, nobody goes to these events to see

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Speaker 1: the referees. If you're invisible, that means you have done

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Speaker 1: your job very well. But baked within that comment. Are

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Speaker 1: you saying that you you treat Kobe Bryant differently than

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Speaker 1: you treat you know, Rayer Austin the Kobe Bryant's third

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Speaker 1: right Briant makes the money for the league, damn right.

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Speaker 1: I do remember the game where Tim Duncan was thrown

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Speaker 1: out of the game. He was on the business because

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Speaker 1: he looked at the referee gig about a call on

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Speaker 1: the bench and got thrown out of the game. And

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Speaker 1: I'm like, really, oh my goodness, it's it's so. The

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Speaker 1: bottom line is, look, I get it. You have to

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Speaker 1: officiate the game and you can't take any abuse from

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Speaker 1: players because like you've seen the abuse. You know how

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Speaker 1: that happens. But I don't know about this one. But anyway,

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Speaker 1: here I am. It's just me. This is the Bloomberg

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Speaker 1: Business of Sports podcast. I'm Michael Barr, along with Scott

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Speaker 1: Sashnik and Evan Nobi Williams. We are here each and

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Speaker 1: every Monday, Wednesday and Thursday exploring the world of money

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Speaker 1: in sports. Join us again at the end of the

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Speaker 1: week when we speak with the biggest and brightest in

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Speaker 1: the sports business industry. What happened to the we man?

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Speaker 1: It's give me a little more weights we were. We

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Speaker 1: join us again at the end of the week when

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Speaker 1: we Michael Scott and I speak with the biggest and

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Speaker 1: brightest in the sports business industry. We got confused there

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Speaker 1: he hit to us. Yeah, he forgot there was a

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Speaker 1: week on Well exactly, it's over hitting, dude goes on

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Speaker 1: TV Manyeah, that's why you only hit one. Yes, man,

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Speaker 1: you know it's yeah. You're up early, right. You're listening

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Speaker 1: to The Bloomberg Business of Sports on Bloomberg Radio around

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Speaker 1: the world and online as an Apple podcast on iTunes.