WEBVTT - Pivoting Into Podcasting (How-To Monday)

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<v Speaker 1>Hey va, fam, it is my favorite time of the

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<v Speaker 1>week time for a Halaback Monday, and this week it

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<v Speaker 1>is one of my favorite episodes. I know I always

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<v Speaker 1>say that, but legit because not only is this person extraordinary,

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<v Speaker 1>and you're going to learn all about the business of

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<v Speaker 1>podcasting and how even y'all can start your own podcast

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<v Speaker 1>one day from Carlo will Meris. But I also met

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<v Speaker 1>a friend that day. So Carla is so real, so raw.

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<v Speaker 1>She's a mama, she's a single mama at that and

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<v Speaker 1>an entrepreneur and I learned a ton from her. And

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<v Speaker 1>you get to listen to Carla share her journey on

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<v Speaker 1>how she pivoted from accounting to become a podcast guru y'all.

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<v Speaker 1>She has worked on podcasts for Tiffany D. Cross and

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<v Speaker 1>Rachel Rogers. And also she is going to give some

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<v Speaker 1>expert advice on how y'all can maybe start your own

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<v Speaker 1>podcast anyone interested in that. It ain't easy, but hey,

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<v Speaker 1>give it a listen. Let us know what you think. Hey, Hey,

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<v Speaker 1>it's Mandy here and I have a very very very

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<v Speaker 1>special guest today. I cannot wait for y'all to meet her.

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<v Speaker 1>But before I introduced our illustrious guest. I want to wish,

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<v Speaker 1>of course, my co host Tiffany. I hope she's having

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<v Speaker 1>the most amazing time off during the month of March,

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<v Speaker 1>taking some time for herself, go into Egypt, of all places.

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<v Speaker 1>And as I'm thinking of her, I'm like, she better

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<v Speaker 1>have flown for his class, because the days of economy

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<v Speaker 1>are over for her and she needs to embrace her

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<v Speaker 1>rich auntie life. All right. So, for those of y'all

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<v Speaker 1>who have followed BA from the beginning, and I know

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<v Speaker 1>we have some ogs in the audience, first of all,

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<v Speaker 1>thank you because in twenty fourteen, fifteen, when we launched

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<v Speaker 1>the show, we were one of like none women of color,

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<v Speaker 1>no women of color who were covering finance in the

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<v Speaker 1>career and doing it in the way that we were

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<v Speaker 1>doing it. And for those of you who don't know

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<v Speaker 1>the origin story of Brown Ambition Podcast, tiff and I

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<v Speaker 1>met at a conference, became friends, and I was a

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<v Speaker 1>reporter at the time at Yahoo Finance and for my career,

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<v Speaker 1>like I literally studied print journalism because they allowed me

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<v Speaker 1>to do that in two thousand and five, even though

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<v Speaker 1>it was a dying industry, or at least a rapidly

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<v Speaker 1>changing one, and It was one of my survival tactics

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<v Speaker 1>throughout my career to figure out these new skill sets.

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<v Speaker 1>And so I taught myself video, taught myself broadcast how

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<v Speaker 1>to actually talk to a camera, which I had huge

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<v Speaker 1>fears about, and podcasting was sort of that next chapter.

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<v Speaker 1>And so when I thought about a show i'd want

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<v Speaker 1>to do, Tiffany of course came to mind. We had

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<v Speaker 1>such great chemistry and brown Ambition was born, and we

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<v Speaker 1>launched a podcast in twenty fifteen. I remember going to

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<v Speaker 1>Yahoo at the time. I loved telling and everyone loves

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<v Speaker 1>a story where someone passed on you and then you

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<v Speaker 1>did it anyway. So bruh. Yahoo actually said, no, we're

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<v Speaker 1>not interested because you can't guarantee, you know, a million downloads,

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<v Speaker 1>and you can't guarantee that we're going to be able

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<v Speaker 1>to advertise immediately and make a revenue. So thank goodness

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<v Speaker 1>they did, because of course, we went on to make

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<v Speaker 1>the show on our own and to this day fully

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<v Speaker 1>owned the IP.

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<v Speaker 2>We own the show. Obviously, we have a.

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<v Speaker 1>Great podcast partner in Westwood One are our network, but

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<v Speaker 1>still it is our show and we are so proud

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<v Speaker 1>of it. And one of the questions I get a lot,

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<v Speaker 1>especially from people in my career coaching group, Mandy Moneymakers

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<v Speaker 1>is I'm thinking of starting a podcast. It feels like

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<v Speaker 1>it's such a crowded space. Now, do you have any

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<v Speaker 1>tips for me? And I do offer all of the

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<v Speaker 1>insights that I have, But I've only ever worked obviously

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<v Speaker 1>on Brown Ambition. So I am so excited to welcome

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<v Speaker 1>today's guest because she is someone who has become a

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<v Speaker 1>podcast crew and her own right, has worked on multiple shows,

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<v Speaker 1>and she is here today to talk a little bit

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<v Speaker 1>about her journey. And I'm hoping on y'all's behalf, I'm

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<v Speaker 1>going to ask all the juicy questions so that you

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<v Speaker 1>feel more empowered if it's what you want to do

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<v Speaker 1>to launch a show of your own, because, as I

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<v Speaker 1>try to say to it everyone, I still think that

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<v Speaker 1>there's room for new voices, new ideas, everything in the

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<v Speaker 1>podcast space. So I want to introduce our guest, Carla

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<v Speaker 1>will Meris. She is the founder of Idea to Launch

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<v Speaker 1>Academy and the host of the Idea to Launch podcast.

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<v Speaker 1>But before she became a podcast guru, she was like me,

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<v Speaker 1>a corporate girly crunching numbers behind a desk as an

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<v Speaker 1>accountant working forty to sixty hours per week, but then

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<v Speaker 1>ultimately decided to make the brave and bold move to pivot,

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<v Speaker 1>lean into new skills and become totally fulfilled in her

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<v Speaker 1>new path. And in less than a year, Carla was

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<v Speaker 1>able to sell out a live show, quit that corporate job,

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<v Speaker 1>and go full time as a podcaster. Since then, her

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<v Speaker 1>show hasn't massed over a million downloads, over one hundred

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<v Speaker 1>K and AD revenue, and in her business the idea

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<v Speaker 1>to launch academy, she helps others just like herself do

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<v Speaker 1>the same. I am so honored to welcome Carla to

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<v Speaker 1>the BA Studio. Welcome Carla, thank you for having me. Yeah,

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<v Speaker 1>have creaty introduction.

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<v Speaker 2>I'm bringing you in my pocket everywhere. Thank you.

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<v Speaker 1>Well, you know I have an editor so I can

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<v Speaker 1>stop and start again. I love that some of the

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<v Speaker 1>shows you worked on, y'all might have heard of the

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<v Speaker 1>No for Sure podcast holding Court not just another sex

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<v Speaker 1>podcast powered af But take us back to your journey,

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<v Speaker 1>you know, as a podcaster, and what year did you

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<v Speaker 1>really get your start and when did you start to realize, Okay,

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<v Speaker 1>this could actually be a career for me.

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<v Speaker 2>So, like I said, I come from corporate. I was

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<v Speaker 2>an accountant for six years. I was a young mom,

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<v Speaker 2>so it was like, you're going numbers. It pays well,

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<v Speaker 2>get it done. That's what you basically do, right, especially

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<v Speaker 2>in my culture. You know, I'm from Puerto Rico, Caribbean.

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<v Speaker 2>It's just like a woman just gets a job and

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<v Speaker 2>works nine to five, and that's what you do. I

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<v Speaker 2>never fit the mold, but as I'm in accounting, I

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<v Speaker 2>started to feel like there was something that I needed

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<v Speaker 2>to change. This wasn't for me and it wasn't fulfilling me.

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<v Speaker 2>So I turned thirty and I started this blog called Shit,

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<v Speaker 2>I'm thirty. My dad had just passed away, and I'm like, oh,

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<v Speaker 2>what year was this? This was twenty seventeen.

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<v Speaker 1>Oh man starting a blog in twenty seventeen.

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<v Speaker 2>I didn't know what I was doing. I just knew

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<v Speaker 2>that I needed to. It was more like a journal. Honestly,

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<v Speaker 2>I'm like, well, I'm gonna just put it out there.

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<v Speaker 2>I usually do it on Instagram, and the business side

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<v Speaker 2>of me, I'm like, well, maybe I can monetize this somehow,

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<v Speaker 2>some white other than just putting it out there on

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<v Speaker 2>videos or talking to friends or maybe going live whatever

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<v Speaker 2>it was so I did the blog that didn't last long.

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<v Speaker 2>There I would put like the fucks in like all

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<v Speaker 2>caps and a bunch of exclamation marks, and it's like, oh,

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<v Speaker 2>what the hell. It wasn't giving what I needed to give,

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<v Speaker 2>although a lot of people were resonating with it, like oh,

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<v Speaker 2>we love this one's the next one coming out, but

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<v Speaker 2>I'm like, I was still itching, like there's something that's not.

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<v Speaker 2>I need to say my fucks better. You know, I

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<v Speaker 2>really need you to know, because sometimes you read something

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<v Speaker 2>and it's it doesn't translate the way I wanted it

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<v Speaker 2>to translate. So I was.

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<v Speaker 1>Laughated versus saying it out loud.

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<v Speaker 2>Yeah, she's like a text message. You ended up arguing

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<v Speaker 2>with your man because he said something and he meant

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<v Speaker 2>it in a different way, but we were already mad

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<v Speaker 2>at we read it in a different way, so when

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<v Speaker 2>you hear it, it's different. So I went ahead and

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<v Speaker 2>started listening to pods. I already did that for years.

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<v Speaker 2>In accounting, you do nothing but sit behind a desk

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<v Speaker 2>and crunch numbers. So audiobooks and podcasts were my thing

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<v Speaker 2>from seven am until nighttime, you know, so all day

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<v Speaker 2>long that's what I would do. So I didn't started

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<v Speaker 2>teaching myself because how do you get a podcast on iTunes.

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<v Speaker 2>I'm not famous. I literally live in Disney World, Orlando,

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<v Speaker 2>I have a kid. I'm just I don't know any

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<v Speaker 2>of this. I'm not on the entertainment space. So I

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<v Speaker 2>started to teach myself. It took about six seven months.

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<v Speaker 2>Bought so much equipment that I didn't need, but I

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<v Speaker 2>figured I became an engineer myself. I had a surface

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<v Speaker 2>you know those pads, yeah, tablet, and so much equipment

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<v Speaker 2>and you're not gonna like I spent so my Polo

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<v Speaker 2>Chick I was going on that.

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<v Speaker 1>I've seen it happen, yes.

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<v Speaker 2>Because when you go through the rabbit hole of Google,

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<v Speaker 2>there's all these gurus telling you what to do. So

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<v Speaker 2>I had to just learn trial and error. Started the

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<v Speaker 2>podcast March two thousand eighteen, so it'll be five years now.

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<v Speaker 1>And was it always idea to launch? What wasn't?

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<v Speaker 2>No? No, So it's called Shit I'm thirty. I just

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<v Speaker 2>switched the blog onto the pod Shit I'm thirty. It okay,

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<v Speaker 2>and within eight weeks. My actual idea to launch is

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<v Speaker 2>the pod that it's kind of like a branch. It

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<v Speaker 2>just has a few episodes of like tidbits and how

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<v Speaker 2>to podcast, but it was shit, I'm thirty, and now

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<v Speaker 2>it's called pivot with Purpose. So shit I'm thirty was

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<v Speaker 2>on the charts, and I always say with Oprah, right

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<v Speaker 2>on the Oprah. Within eight weeks, I was like, me

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<v Speaker 2>and her best dies, you're right, but you know that

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<v Speaker 2>it was a big deal back then, right, I'm like,

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<v Speaker 2>I don't know what I'm doing. I'm in my daughter's playroom. Literally,

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<v Speaker 2>I kicked her out, and I'm like, this is a

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<v Speaker 2>studio now. So I did that and just kept going right,

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<v Speaker 2>it was audio. I had a friend. My friend's like,

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<v Speaker 2>I don't really like this. I kept going on my

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<v Speaker 2>own and from there I realized, specifically that people of

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<v Speaker 2>color were asking me how do I start. I don't

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<v Speaker 2>have the money to spend ten thousand dollars for someone

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<v Speaker 2>to teach me how to do my own podcast. So

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<v Speaker 2>I started testing out how to launch a podcast in

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<v Speaker 2>thirty days. So I would charge like forty nine bucks

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<v Speaker 2>for an hour, and I would give them the whole

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<v Speaker 2>rundown and help them. I did this for a while,

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<v Speaker 2>then I started the academy. I then taught people everything

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<v Speaker 2>I knew. You know now I know what equipment to use. Now,

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<v Speaker 2>I know how to simplify this. So I made it

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<v Speaker 2>very simple for us to just start, because you can

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<v Speaker 2>make it very difficult. Then the pandemic hit. And I've

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<v Speaker 2>been doing this now for a while virtually because again

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<v Speaker 2>I live in Orlando. There's no Mecca. This is not

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<v Speaker 2>New York because it's not La like it's there's not

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<v Speaker 2>much media here. So the pandemic hits and big corporations

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<v Speaker 2>like iHeart don't know how to simplify things, and they're

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<v Speaker 2>home and they don't know what to do. So then

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<v Speaker 2>I was able to step in and show them, hey,

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<v Speaker 2>we can do this. And at that time, Riverside wasn't

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<v Speaker 2>a thing, So it was showing them how to use

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<v Speaker 2>zoom but without zoom audio and using the backup audio,

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<v Speaker 2>and they're like, oh, this is it. I'm like, that's it.

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<v Speaker 1>Pay me now, yeah, yeah. Talk to us about choosing

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<v Speaker 1>the idea for your show. You already had the blog.

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<v Speaker 1>When did you realize, like, this is the focus of

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<v Speaker 1>the show and it's actually resonating with an audience. Because

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<v Speaker 1>I think some folks will rush in, like they'll think

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<v Speaker 1>that they have an idea for a show. They'll do

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<v Speaker 1>the show without actually like testing or seeing if there's

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<v Speaker 1>an audience for it, especially if you're not, like you said,

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<v Speaker 1>a celebrity who has a built in fan base, you know,

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<v Speaker 1>So talk a little bit about that. And I also

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<v Speaker 1>hear that your show pivoted over time. Now it's pivot

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<v Speaker 1>with purpose. So yeah, tell people who are wondering, what's

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<v Speaker 1>the thing. How do I know that people are going

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<v Speaker 1>to resonate with this?

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<v Speaker 2>How you sort of? I did some things right, and

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<v Speaker 2>I did some things not looking back that weren't the best.

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<v Speaker 2>What I did do was I come from a business background, right,

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<v Speaker 2>so I remember doing a lot of like customer avatars

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<v Speaker 2>and knowing who my target audience is for business, so

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<v Speaker 2>I figured I needed to know that from the pot

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<v Speaker 2>as well. So although it was called shit, I'm thirty

0:10:51.840 --> 0:10:54.800
<v Speaker 2>and everything, I still remember my spiel. It's like getting

0:10:54.880 --> 0:10:56.920
<v Speaker 2>rid of society's expectations about where you should be in

0:10:56.960 --> 0:10:59.640
<v Speaker 2>your thirties as a woman of color when you turn thirty.

0:10:59.679 --> 0:11:03.000
<v Speaker 2>And that's where I stayed, and I talked about parenting

0:11:03.040 --> 0:11:06.320
<v Speaker 2>and career and relationships everything, but through the lens of

0:11:06.360 --> 0:11:08.920
<v Speaker 2>a woman of color turning thirty, trying to figure out

0:11:09.080 --> 0:11:13.480
<v Speaker 2>what to do. So I was very intentional with my content.

0:11:13.600 --> 0:11:16.880
<v Speaker 2>It's like, oh, well you talk about everything, yes, but no,

0:11:17.720 --> 0:11:20.440
<v Speaker 2>I talk about what I'm going through. But it's in

0:11:20.480 --> 0:11:22.560
<v Speaker 2>a very linear way, right, I don't kind of I

0:11:22.559 --> 0:11:26.400
<v Speaker 2>didn't deviate from that, and my guests also were very

0:11:26.440 --> 0:11:31.000
<v Speaker 2>aligned with that. So that's when that was my test essentially,

0:11:31.040 --> 0:11:33.720
<v Speaker 2>and that's why I believe everyone kept coming back because

0:11:33.720 --> 0:11:37.760
<v Speaker 2>whoever liked episode one, two and three also liked four, five, six, seven,

0:11:37.760 --> 0:11:39.959
<v Speaker 2>and eight. And that's I think a lot of people

0:11:39.960 --> 0:11:42.520
<v Speaker 2>that want to start a pod where they fall is, Oh,

0:11:42.600 --> 0:11:45.240
<v Speaker 2>I want to it's for everybody, It's for all black women,

0:11:45.480 --> 0:11:48.560
<v Speaker 2>it's for all No, it's now, we're not monolithic, were out,

0:11:48.760 --> 0:11:50.839
<v Speaker 2>We're not all the same, So why would you put

0:11:50.840 --> 0:11:54.400
<v Speaker 2>me in the same category as what's her name? Candice?

0:11:54.840 --> 0:11:58.079
<v Speaker 2>But moving right along, we're not all the same. So

0:11:58.200 --> 0:11:59.719
<v Speaker 2>that thing, that's the very first thing that one of

0:11:59.760 --> 0:12:02.760
<v Speaker 2>the things that I think I did wrong was choosing

0:12:02.840 --> 0:12:07.640
<v Speaker 2>that name. So although I was very I was sad,

0:12:07.679 --> 0:12:09.920
<v Speaker 2>I was anxious about turning thirty. I'm not where I'm

0:12:09.920 --> 0:12:12.640
<v Speaker 2>supposed to be like in society and in my family.

0:12:12.679 --> 0:12:14.080
<v Speaker 2>I wasn't doing what I was supposed to be doing.

0:12:14.120 --> 0:12:16.079
<v Speaker 2>I should settle down and get married, have more kids,

0:12:16.120 --> 0:12:18.520
<v Speaker 2>have the white picket friends, you know, just stay home

0:12:18.600 --> 0:12:20.440
<v Speaker 2>after five o'clock, do whatever you have to do for

0:12:20.480 --> 0:12:23.800
<v Speaker 2>your husband. It wasn't me, and I felt trapped in

0:12:23.840 --> 0:12:26.520
<v Speaker 2>my thirties. But then as I got to my thirty

0:12:26.520 --> 0:12:29.640
<v Speaker 2>four thirty five, I'm like, oh, I like it here.

0:12:30.760 --> 0:12:31.720
<v Speaker 1>I like it a lot.

0:12:31.960 --> 0:12:33.680
<v Speaker 2>You can't can't am I tell me nothing. I'm not

0:12:33.720 --> 0:12:36.920
<v Speaker 2>a kid, I'm not too old. I love who I'm becoming.

0:12:37.000 --> 0:12:39.880
<v Speaker 2>So that's when I pivoted and I started really finding

0:12:39.880 --> 0:12:43.120
<v Speaker 2>out what my purpose was through the podcast. It was

0:12:43.640 --> 0:12:46.480
<v Speaker 2>I enjoyed speaking, but at the same time, I started

0:12:46.520 --> 0:12:50.040
<v Speaker 2>finding my passion and my purpose through storytelling and helping others,

0:12:50.360 --> 0:12:53.280
<v Speaker 2>and I'm like, oh, this is where I'm supposed to be.

0:12:53.480 --> 0:12:55.880
<v Speaker 2>And that's when, with the help of the community of

0:12:55.880 --> 0:12:59.640
<v Speaker 2>the podcast, we came up with pivot with purpose because

0:12:59.640 --> 0:13:01.880
<v Speaker 2>I didn't know where to take it. But I believe

0:13:01.960 --> 0:13:04.960
<v Speaker 2>also the name is very important because you'll get to

0:13:05.000 --> 0:13:06.960
<v Speaker 2>a point where you're like, oh, does this still fit

0:13:07.000 --> 0:13:09.960
<v Speaker 2>who I am today? We are forever evolving. Who I

0:13:10.040 --> 0:13:13.079
<v Speaker 2>was when Shit I'm thirty started is one hundred percent

0:13:13.160 --> 0:13:15.000
<v Speaker 2>not who I am today. So we have to be

0:13:15.040 --> 0:13:17.520
<v Speaker 2>able to evolve with our podcast as well.

0:13:17.840 --> 0:13:20.839
<v Speaker 1>Yeah. Absolutely, I mean it's hard to like, it's impossible

0:13:20.840 --> 0:13:22.640
<v Speaker 1>to foresee into the future where you're going to be.

0:13:23.360 --> 0:13:25.480
<v Speaker 1>I think we got lucky because Brian ambition has just

0:13:25.760 --> 0:13:28.520
<v Speaker 1>it never gets old, it never is stale. I do

0:13:28.600 --> 0:13:30.679
<v Speaker 1>remember in the early days someone saying, like someone who

0:13:30.679 --> 0:13:32.760
<v Speaker 1>also was launching a podcast, like, well, are you afraid

0:13:32.760 --> 0:13:36.160
<v Speaker 1>of alienating people with the title, and feeling a little

0:13:36.160 --> 0:13:38.440
<v Speaker 1>bit like I was confident, but also she made me

0:13:38.440 --> 0:13:41.360
<v Speaker 1>think twice and of course, now, of course we want

0:13:41.400 --> 0:13:43.520
<v Speaker 1>it to be called this. You know, this is who

0:13:43.559 --> 0:13:45.000
<v Speaker 1>we are, who we want to speak to, and it's

0:13:45.000 --> 0:13:49.160
<v Speaker 1>okay to be specific and be niche down in that way.

0:13:49.400 --> 0:13:51.360
<v Speaker 1>And also what I'm hearing is like, it's okay for

0:13:51.440 --> 0:13:53.480
<v Speaker 1>you to change your mind and to change the title

0:13:53.480 --> 0:13:55.760
<v Speaker 1>of a show. And I've seen this happen, Like I

0:13:55.800 --> 0:13:58.880
<v Speaker 1>was on someone's podcast and it was one title and

0:13:58.920 --> 0:14:00.840
<v Speaker 1>then they were launching a book book and they're like, okay,

0:14:00.880 --> 0:14:02.319
<v Speaker 1>so we're going to change the name of the podcast

0:14:02.320 --> 0:14:03.520
<v Speaker 1>now to the name of the book. And it was

0:14:03.559 --> 0:14:06.160
<v Speaker 1>like planned out. And when you do that, like are

0:14:06.160 --> 0:14:08.720
<v Speaker 1>you able nothing changes, Like you can keep the same

0:14:09.280 --> 0:14:11.360
<v Speaker 1>you know, home on Apple, the same links, all that

0:14:11.400 --> 0:14:13.800
<v Speaker 1>stuff you know on the technical side, so you don't

0:14:13.800 --> 0:14:17.120
<v Speaker 1>have to actually lose any like ground you've made in

0:14:17.160 --> 0:14:19.000
<v Speaker 1>terms of placement on the charts and things like that.

0:14:19.560 --> 0:14:22.120
<v Speaker 2>Mm hmm, yeah, you absolutely a can. Oh you have

0:14:22.160 --> 0:14:25.000
<v Speaker 2>to change that are basically what it's called an RSS feed.

0:14:25.320 --> 0:14:27.400
<v Speaker 2>It stays the same. You just update your artwork, you

0:14:27.480 --> 0:14:31.640
<v Speaker 2>update your description. Everything stays there, depending of course on

0:14:31.680 --> 0:14:36.240
<v Speaker 2>what media host you use. But you can keep everything

0:14:36.280 --> 0:14:39.400
<v Speaker 2>the same. All your subscribers will not go anywhere. Yeah.

0:14:39.520 --> 0:14:41.800
<v Speaker 1>Oh man, you said hosts. I mean when we launched

0:14:41.800 --> 0:14:45.040
<v Speaker 1>Brown Ambition, our host used to be Libsen and I remember, okay,

0:14:45.280 --> 0:14:46.440
<v Speaker 1>like teaching myself how to use that.

0:14:46.480 --> 0:14:49.200
<v Speaker 2>What was your first host? I still use libs in.

0:14:49.480 --> 0:14:51.000
<v Speaker 2>I use that seen and libs in.

0:14:51.120 --> 0:14:54.440
<v Speaker 1>M hm okay nice. Yeah, Libsen is one of the OG's.

0:14:54.480 --> 0:14:56.040
<v Speaker 1>But now there's several more, you know.

0:14:56.160 --> 0:14:59.120
<v Speaker 2>Oh, there's so many that. Yeah, Libsin has been around

0:14:59.160 --> 0:15:02.160
<v Speaker 2>since the getting of podcasting. But there is Art nineteen,

0:15:02.240 --> 0:15:06.120
<v Speaker 2>there is bus brout there a spreaker. I don't recommend

0:15:06.120 --> 0:15:10.440
<v Speaker 2>as anchor. If you are serious about podcasting, I know anchor.

0:15:10.560 --> 0:15:14.359
<v Speaker 2>It hates me since Clubhouse days. I am very opinionated,

0:15:15.000 --> 0:15:19.680
<v Speaker 2>but I do not because that was amazing. For those

0:15:19.760 --> 0:15:21.920
<v Speaker 2>like three months I made a lot of money at

0:15:21.960 --> 0:15:25.240
<v Speaker 2>Globhouse just talking about podcasting because it became so big

0:15:25.320 --> 0:15:26.800
<v Speaker 2>during that time, you know, and people didn't know what

0:15:26.840 --> 0:15:28.960
<v Speaker 2>to do. But if you're taking this seriously and you

0:15:29.000 --> 0:15:31.880
<v Speaker 2>really wanted to eventually be a business, I'm all about

0:15:31.880 --> 0:15:34.760
<v Speaker 2>owning your ip owning your content, and everything that's free

0:15:34.800 --> 0:15:35.520
<v Speaker 2>comes at a cost.

0:15:35.880 --> 0:15:38.080
<v Speaker 1>Every Oh, that's the thing. And when it yeah, yep,

0:15:38.880 --> 0:15:40.800
<v Speaker 1>even Lips's. I think lips and I could start with

0:15:40.840 --> 0:15:43.600
<v Speaker 1>like five fifteen blucks something like that depends on fifteen

0:15:43.680 --> 0:15:46.280
<v Speaker 1>dollars a month. So what else when those in those

0:15:46.280 --> 0:15:47.840
<v Speaker 1>early days when you said that you got a bunch

0:15:47.880 --> 0:15:50.360
<v Speaker 1>of equipment, did everything wrong? Like if someone's starting out today,

0:15:50.360 --> 0:15:52.040
<v Speaker 1>what would be I know it's in my starter kit,

0:15:52.040 --> 0:15:53.960
<v Speaker 1>but what would be in your starter kit? For a podcaster?

0:15:54.320 --> 0:15:57.680
<v Speaker 2>All you need is a Samsung Q to you, what's that?

0:15:58.560 --> 0:16:02.000
<v Speaker 2>It's literally a sixty nine dollar microphone. It's you plug

0:16:02.040 --> 0:16:04.120
<v Speaker 2>it in straight to your computer. But I'm like, what

0:16:04.320 --> 0:16:06.080
<v Speaker 2>that you? No, you probably have a short It looks

0:16:06.080 --> 0:16:10.720
<v Speaker 2>like a I have a saying yeah, okay, so there

0:16:10.960 --> 0:16:13.560
<v Speaker 2>is like you probably have the MV seven. I have

0:16:13.600 --> 0:16:15.680
<v Speaker 2>a short mic as well, like this one will run

0:16:15.720 --> 0:16:18.440
<v Speaker 2>you about two hundred and fifty dollars and it'll be XLR.

0:16:18.600 --> 0:16:20.600
<v Speaker 2>And you can also just go directly to your computer.

0:16:20.640 --> 0:16:22.320
<v Speaker 2>You can choose if you grow, you can grow with it.

0:16:22.480 --> 0:16:25.400
<v Speaker 2>But the same thing with a Samsung it has for

0:16:25.440 --> 0:16:27.000
<v Speaker 2>you to be able to put it straight to your computer.

0:16:27.040 --> 0:16:29.880
<v Speaker 2>So all you need is your computer and your microphone.

0:16:30.360 --> 0:16:33.320
<v Speaker 2>That's it. And then something like this riverside or squad

0:16:33.360 --> 0:16:37.000
<v Speaker 2>casts or zencaster that records you know, interviews or yourself

0:16:37.000 --> 0:16:40.040
<v Speaker 2>by your or you by yourself, your audio and your video,

0:16:40.120 --> 0:16:42.440
<v Speaker 2>and boom, you have a full studio at your house

0:16:42.440 --> 0:16:46.000
<v Speaker 2>with your computer and your microphone. That's all you need.

0:16:46.520 --> 0:16:50.440
<v Speaker 2>Of course, there are productions that cost ten twelve thousand

0:16:50.480 --> 0:16:53.240
<v Speaker 2>dollars a month to make, but it's not necessary to

0:16:53.280 --> 0:16:54.320
<v Speaker 2>get you off the ground.

0:16:55.000 --> 0:16:58.880
<v Speaker 1>Yeah, talk to me about the production side. Like obviously

0:16:58.880 --> 0:17:01.000
<v Speaker 1>in those early days, I'm like us, I'm sure you

0:17:01.120 --> 0:17:04.200
<v Speaker 1>edited the show yourself and like behind the scenes, uploaded

0:17:04.200 --> 0:17:07.439
<v Speaker 1>it yourself. How did you what did you use to

0:17:07.480 --> 0:17:10.280
<v Speaker 1>learn how to edit? Did you already have some familiarity

0:17:10.320 --> 0:17:13.040
<v Speaker 1>with like audio editing or did you teach yourself that girl.

0:17:13.400 --> 0:17:15.520
<v Speaker 2>I didn't even know how to plug in the cable box.

0:17:16.400 --> 0:17:19.439
<v Speaker 2>Like if my cable went down, I'm calling Spectrum and

0:17:19.440 --> 0:17:21.200
<v Speaker 2>then they're like, can you do this? No, send someone

0:17:21.280 --> 0:17:23.480
<v Speaker 2>right now. I don't want to touch the cables. I

0:17:23.720 --> 0:17:27.720
<v Speaker 2>YouTube University was where I went and got my degree

0:17:27.880 --> 0:17:30.200
<v Speaker 2>YouTube Anyone. When I get dms from people was like

0:17:30.200 --> 0:17:31.480
<v Speaker 2>how do I do this? Or how do I do that?

0:17:31.760 --> 0:17:34.720
<v Speaker 2>I won't answer those. If you give me a specific question, Hey,

0:17:34.800 --> 0:17:36.840
<v Speaker 2>I have my XLR cord and this is not working

0:17:36.880 --> 0:17:38.919
<v Speaker 2>or whatever, then I'll answer that question. Because there's so

0:17:39.119 --> 0:17:44.679
<v Speaker 2>much information on YouTube for free, for free I have

0:17:44.840 --> 0:17:48.960
<v Speaker 2>literally I've been producing some of the biggest podcasts. We're

0:17:49.000 --> 0:17:53.280
<v Speaker 2>talking about two million downloads a month off of Audacity,

0:17:53.440 --> 0:17:55.719
<v Speaker 2>which is also free. And where do I learn how

0:17:55.760 --> 0:17:59.720
<v Speaker 2>to do Audacity? On YouTube? Literally? And it's free on

0:17:59.760 --> 0:18:02.639
<v Speaker 2>a it's free on a PC. You don't have You

0:18:02.640 --> 0:18:04.680
<v Speaker 2>don't have to have a huge computer. Again, I said

0:18:04.680 --> 0:18:08.840
<v Speaker 2>in the beginning, I started with a surface tablet. That's

0:18:08.880 --> 0:18:10.640
<v Speaker 2>all I had. I didn't even I mean, I had

0:18:10.640 --> 0:18:12.920
<v Speaker 2>my work computer, but and I would use that to

0:18:12.960 --> 0:18:16.080
<v Speaker 2>the Lenovo from work. I ended up getting fired from accounting.

0:18:16.080 --> 0:18:21.080
<v Speaker 1>It's fine. Specifically, I don't record your podcast on your

0:18:21.080 --> 0:18:22.440
<v Speaker 1>work computer though, just you know.

0:18:22.880 --> 0:18:25.359
<v Speaker 2>Don't don't do it. I would do a lot of

0:18:25.400 --> 0:18:27.439
<v Speaker 2>research on there and then record on the surface, so

0:18:27.520 --> 0:18:29.840
<v Speaker 2>all my research and my outlines were on my laptop

0:18:29.840 --> 0:18:31.680
<v Speaker 2>and then I would use all this stuff. But literally,

0:18:31.760 --> 0:18:35.800
<v Speaker 2>all you need is your computer, your microphone, something like Riverside, Squadcast,

0:18:35.920 --> 0:18:38.320
<v Speaker 2>Zancaster and just get started.

0:18:39.040 --> 0:18:41.720
<v Speaker 1>Yeah yeah, I think I also have a plan starting.

0:18:42.720 --> 0:18:45.600
<v Speaker 2>It is because many people go in without a plan.

0:18:45.760 --> 0:18:48.240
<v Speaker 2>What is your plan? What is what's your why? Why

0:18:48.240 --> 0:18:50.240
<v Speaker 2>are you doing this? Who are you impacting? Once they

0:18:50.320 --> 0:18:53.000
<v Speaker 2>leave your podcast, what are you leaving them with? Because

0:18:53.560 --> 0:18:57.040
<v Speaker 2>just because you have cool conversations with your friends does

0:18:57.080 --> 0:18:58.600
<v Speaker 2>not mean you need to have it on a podcast.

0:18:58.800 --> 0:19:01.680
<v Speaker 2>So there are a lot of podcast gurus out there.

0:19:01.680 --> 0:19:03.719
<v Speaker 2>They're like everybody needs a podcast, Like, oh, broh, you

0:19:03.720 --> 0:19:06.520
<v Speaker 2>get a podcast, You get a podcast? No, shut up,

0:19:06.840 --> 0:19:09.320
<v Speaker 2>they don't. And now we're seeing how everyone should not

0:19:09.359 --> 0:19:11.359
<v Speaker 2>be on a pod. And I truly believe the power

0:19:11.440 --> 0:19:13.879
<v Speaker 2>the tongue. We're so powerful with the things that we

0:19:13.920 --> 0:19:16.159
<v Speaker 2>say and the influence that we can create. And the

0:19:16.240 --> 0:19:18.719
<v Speaker 2>people that are listening that could be very easily influenced.

0:19:18.800 --> 0:19:21.160
<v Speaker 2>So just be very careful with what you're saying, because

0:19:21.160 --> 0:19:23.520
<v Speaker 2>once you get on this microphone, I feel like we

0:19:23.560 --> 0:19:25.400
<v Speaker 2>should have a duty on what we say and how

0:19:25.400 --> 0:19:25.879
<v Speaker 2>we say it.

0:19:26.720 --> 0:19:30.400
<v Speaker 1>Yeah, and to whom you're speaking. Like being able to define.

0:19:30.640 --> 0:19:32.919
<v Speaker 1>I feel like if you can't define your person, like

0:19:33.040 --> 0:19:36.080
<v Speaker 1>how old are they, where do they live, what apps

0:19:36.080 --> 0:19:38.080
<v Speaker 1>are on their phone? You know, what kind of shows

0:19:38.080 --> 0:19:40.920
<v Speaker 1>do they enjoy? What are they struggling with? Like actually

0:19:40.960 --> 0:19:45.480
<v Speaker 1>being able to share excuse me, actually being able to

0:19:45.560 --> 0:19:50.280
<v Speaker 1>like personify your audience and like what and always center them.

0:19:50.280 --> 0:19:51.640
<v Speaker 1>I think that's one of the best things we did

0:19:51.800 --> 0:19:55.600
<v Speaker 1>at BA was of course our personalities, our personal stories

0:19:55.640 --> 0:19:58.919
<v Speaker 1>infuse the show with color and all that. But we

0:19:59.040 --> 0:20:02.000
<v Speaker 1>never forgot about her. You know, we never forgot about

0:20:02.000 --> 0:20:02.600
<v Speaker 1>our listener.

0:20:02.720 --> 0:20:03.960
<v Speaker 2>And did you have a name for her?

0:20:05.480 --> 0:20:05.720
<v Speaker 1>No?

0:20:05.960 --> 0:20:07.920
<v Speaker 2>Actually no, I might.

0:20:08.480 --> 0:20:11.199
<v Speaker 1>Fortunately, we have so many people submitting questions we have

0:20:11.280 --> 0:20:13.760
<v Speaker 1>like real names now, you know, we think about I

0:20:13.800 --> 0:20:17.480
<v Speaker 1>think about uh, dang it. There's so many that just

0:20:17.600 --> 0:20:20.959
<v Speaker 1>have over the years. They're always sending questions and encouraging words.

0:20:21.600 --> 0:20:24.440
<v Speaker 1>But we never forget about what the brown and black

0:20:24.480 --> 0:20:26.920
<v Speaker 1>woman's experience is and what she's going through and how

0:20:26.960 --> 0:20:30.120
<v Speaker 1>the news, what about the news is stressing her out?

0:20:30.160 --> 0:20:32.760
<v Speaker 1>And like how can we, you know, help comfort and

0:20:32.800 --> 0:20:36.520
<v Speaker 1>provide some insights into everything that has to do with

0:20:36.560 --> 0:20:40.120
<v Speaker 1>her pocketbook and her career. So that's such a good

0:20:40.119 --> 0:20:40.840
<v Speaker 1>point that you made.

0:20:41.160 --> 0:20:41.679
<v Speaker 2>For sure.

0:20:42.000 --> 0:20:44.200
<v Speaker 1>I used to use garage band. I had a Yetie

0:20:44.240 --> 0:20:46.120
<v Speaker 1>mic because everyone had a Yetie mike, you know.

0:20:46.520 --> 0:20:51.840
<v Speaker 2>I know, I mean they're terrible. They're They're a model

0:20:52.359 --> 0:20:54.280
<v Speaker 2>of podcasting, that's it.

0:20:54.320 --> 0:20:56.320
<v Speaker 1>They have such bad like you pick up so many

0:20:56.320 --> 0:20:59.840
<v Speaker 1>different background noises. I was like, what am I getting wrong? Anyway? Anyway, Yes,

0:20:59.880 --> 0:21:03.040
<v Speaker 1>so I used Apple earbuds. Plus they're not portable yet,

0:21:03.040 --> 0:21:05.200
<v Speaker 1>these are heavy, and I would be going into the city.

0:21:05.520 --> 0:21:07.960
<v Speaker 1>So I literally would use Apple earbuds and a laptop

0:21:08.560 --> 0:21:10.800
<v Speaker 1>and garage band and I would, you know, rock that

0:21:10.880 --> 0:21:14.920
<v Speaker 1>out for years, like I'm probably until the pandemic until

0:21:14.920 --> 0:21:18.359
<v Speaker 1>I was forced to stay home because it was supportable, functionable,

0:21:18.640 --> 0:21:20.880
<v Speaker 1>And we used to use Skype back in the day,

0:21:21.520 --> 0:21:22.480
<v Speaker 1>like I know.

0:21:23.400 --> 0:21:25.160
<v Speaker 2>No, it was a thing spiper.

0:21:25.680 --> 0:21:29.600
<v Speaker 1>It was no squad cast back in twenty fifteen. Okay, okay,

0:21:29.680 --> 0:21:32.800
<v Speaker 1>So we covered some technical stuff, and I want to

0:21:32.840 --> 0:21:35.399
<v Speaker 1>talk to you about. One of the other questions that

0:21:35.440 --> 0:21:38.200
<v Speaker 1>I get frequently from anyone wanting to start a show

0:21:38.359 --> 0:21:41.639
<v Speaker 1>is and then how do I tell people about it?

0:21:41.720 --> 0:21:45.800
<v Speaker 1>Like how do people find the show? You started the show,

0:21:46.160 --> 0:21:48.520
<v Speaker 1>you know, not long after your blog, right, So about

0:21:48.520 --> 0:21:50.920
<v Speaker 1>a year after you launched your blog, did you all.

0:21:50.760 --> 0:21:53.280
<v Speaker 2>Have literally I only had like seven blog posts, and

0:21:53.320 --> 0:21:55.960
<v Speaker 2>I was like, okay, off to audio.

0:21:55.680 --> 0:21:57.800
<v Speaker 1>We go, lowercase B blog got it?

0:21:58.320 --> 0:22:01.600
<v Speaker 2>Yes, very all of it. I need like ten.

0:22:01.520 --> 0:22:03.719
<v Speaker 1>People getting really caught up and like put you know,

0:22:03.760 --> 0:22:05.680
<v Speaker 1>the same thing that Yahoo was caught up in, which

0:22:05.720 --> 0:22:08.080
<v Speaker 1>is like, but is anyone going to listen? And I

0:22:08.119 --> 0:22:10.160
<v Speaker 1>feel like for us, we had to not care about

0:22:10.160 --> 0:22:12.600
<v Speaker 1>that for a while. I mean, of course you care,

0:22:12.720 --> 0:22:15.280
<v Speaker 1>but like, you can't make that the reason for doing

0:22:15.280 --> 0:22:18.080
<v Speaker 1>it because it takes. In my experience, I found it

0:22:18.119 --> 0:22:21.840
<v Speaker 1>takes time to build that loyalty, that trust, you know.

0:22:21.960 --> 0:22:24.159
<v Speaker 1>So talk to me about your show and how you

0:22:24.200 --> 0:22:28.159
<v Speaker 1>grew it and if there was any strategy that particularly.

0:22:27.600 --> 0:22:30.760
<v Speaker 2>Worked for you. Yeah. So back then there was no video,

0:22:30.840 --> 0:22:33.359
<v Speaker 2>well I didn't have video, right, it was audio only.

0:22:33.440 --> 0:22:36.959
<v Speaker 2>But then I knew about audiograms, so I would create

0:22:37.000 --> 0:22:40.600
<v Speaker 2>these audiograms with clips of the show on social media. Again,

0:22:40.760 --> 0:22:43.800
<v Speaker 2>I had maybe a thousand followers back then. If I

0:22:43.840 --> 0:22:46.000
<v Speaker 2>got twenty likes, this is my favorite joke on such

0:22:46.040 --> 0:22:47.840
<v Speaker 2>as like dad jokes person, I'm like, if I got

0:22:47.880 --> 0:22:50.160
<v Speaker 2>twenty likes in a picture, I was like, oh my god,

0:22:50.520 --> 0:22:53.040
<v Speaker 2>Kim Kardashianna, watch out. You know, I thought I was

0:22:53.119 --> 0:22:56.080
<v Speaker 2>poping with twenty likes on social media, right, So I

0:22:56.160 --> 0:22:59.359
<v Speaker 2>had these audiograms and that's what I would do, create

0:22:59.400 --> 0:23:02.800
<v Speaker 2>clips and just push them out constantly. And I do

0:23:02.880 --> 0:23:04.720
<v Speaker 2>remember some people saying, oh my god, you're always posting

0:23:04.720 --> 0:23:08.960
<v Speaker 2>about your podcast. Okay on follow That's fine. I'm gaining

0:23:09.040 --> 0:23:11.880
<v Speaker 2>more than what I'm losing. So how will they find you?

0:23:11.880 --> 0:23:14.639
<v Speaker 2>You have to be your number one fan, you really do.

0:23:14.720 --> 0:23:16.920
<v Speaker 2>If you start thinking about what other people might think

0:23:16.960 --> 0:23:20.919
<v Speaker 2>about your little podcast or you think, that's when you

0:23:20.960 --> 0:23:23.199
<v Speaker 2>have to literally put your blinders on. And unfortunately, I

0:23:23.240 --> 0:23:26.280
<v Speaker 2>will say, I don't know if this is in every community,

0:23:26.280 --> 0:23:30.199
<v Speaker 2>but definitely, for hours, our biggest supporters are not our

0:23:30.240 --> 0:23:33.679
<v Speaker 2>family and friends. Yeah yeah, especially in the beginning, Oh

0:23:33.720 --> 0:23:35.320
<v Speaker 2>what are you doing the little podcast? You know, you

0:23:35.320 --> 0:23:36.960
<v Speaker 2>think you're an iTunes or you think you're bake me mad?

0:23:37.640 --> 0:23:39.000
<v Speaker 2>What is that doing? And you're making any money? You

0:23:39.000 --> 0:23:41.400
<v Speaker 2>can't go out with us anymore because you're recording. Yes,

0:23:41.640 --> 0:23:43.639
<v Speaker 2>because I'm passionate about it. And you will know if

0:23:43.640 --> 0:23:45.520
<v Speaker 2>you're passionate about what you're talking about and what you're

0:23:45.520 --> 0:23:48.040
<v Speaker 2>doing when you have to pass up on brunch or

0:23:48.080 --> 0:23:50.280
<v Speaker 2>you have to pass up on a friend's vacation because

0:23:50.359 --> 0:23:52.359
<v Speaker 2>like you know, I have to record X amount of

0:23:52.359 --> 0:23:54.119
<v Speaker 2>pods or I need to learn how to do this,

0:23:54.200 --> 0:23:55.560
<v Speaker 2>or I have to work on my outline, or I

0:23:55.600 --> 0:23:57.560
<v Speaker 2>have to edit whatever that is. For two and a

0:23:57.600 --> 0:24:03.000
<v Speaker 2>half years, I wore all the hats, you know, marketing, graphic, design, editing, engineer,

0:24:03.080 --> 0:24:06.120
<v Speaker 2>like all of it was just me onto the pandemic

0:24:06.119 --> 0:24:09.159
<v Speaker 2>when I found, you know, my May, who's amazing and

0:24:09.200 --> 0:24:12.320
<v Speaker 2>still work with her, but we you know, I need it,

0:24:12.320 --> 0:24:13.800
<v Speaker 2>and with her, I was like, I'm going to give

0:24:13.840 --> 0:24:16.960
<v Speaker 2>you four episodes and do it for free, and I

0:24:17.000 --> 0:24:20.040
<v Speaker 2>want to see what you can do. Edit, yes, edit,

0:24:20.080 --> 0:24:22.520
<v Speaker 2>And the very first one was mid pandemic on my

0:24:22.760 --> 0:24:26.800
<v Speaker 2>birthday and it was Charlemagne and she goes into the

0:24:26.880 --> 0:24:28.600
<v Speaker 2>zoom and she's like what and I'm my girl, don't

0:24:28.600 --> 0:24:30.080
<v Speaker 2>ask any questions we just got to get this done.

0:24:30.240 --> 0:24:33.040
<v Speaker 2>Everything went wrong. Internet was going down. We were doing

0:24:33.040 --> 0:24:35.199
<v Speaker 2>it on a hot spot which didn't break, by the

0:24:35.240 --> 0:24:37.920
<v Speaker 2>grace of God at all during the entire hours listening

0:24:37.920 --> 0:24:38.280
<v Speaker 2>to the story.

0:24:38.359 --> 0:24:39.800
<v Speaker 1>So you're interviewing Charlemagne.

0:24:40.119 --> 0:24:44.800
<v Speaker 2>Yes, oh okay, and I am terrified because I've been

0:24:44.920 --> 0:24:47.359
<v Speaker 2>I've been trying to get this forever right, and he's like,

0:24:47.400 --> 0:24:50.720
<v Speaker 2>hey day, yeah, one day. Finally the day comes and

0:24:50.880 --> 0:24:53.840
<v Speaker 2>I got you on here because the world shut him down.

0:24:53.920 --> 0:24:56.800
<v Speaker 2>So now you're sitting down nothing but time. It's May

0:24:56.840 --> 0:25:01.040
<v Speaker 2>twenty twenty, and my internet's not working. Internet works every

0:25:01.119 --> 0:25:04.359
<v Speaker 2>day all day. But we made it work without a hiccup.

0:25:04.400 --> 0:25:07.800
<v Speaker 2>And from then I knew, Oh like, she's as dedicated

0:25:07.840 --> 0:25:10.280
<v Speaker 2>as I am, and we spent. She hasn't left my

0:25:10.320 --> 0:25:10.840
<v Speaker 2>side since.

0:25:11.080 --> 0:25:13.880
<v Speaker 1>Okaba fan, so many gems are being dropped right now.

0:25:13.880 --> 0:25:15.439
<v Speaker 1>You do not want to miss the rest of my

0:25:15.520 --> 0:25:18.440
<v Speaker 1>conversation with Carla, and I'm gonna put the full respect

0:25:18.480 --> 0:25:21.000
<v Speaker 1>on it. Will Marie coming back to you and just

0:25:21.040 --> 0:25:24.680
<v Speaker 1>a few All right, we are back with our guest,

0:25:24.800 --> 0:25:27.560
<v Speaker 1>Carla well Madis, who's gonna tell us all about the

0:25:27.560 --> 0:25:30.760
<v Speaker 1>power of podcasting and how you, yes, you can actually

0:25:30.800 --> 0:25:33.040
<v Speaker 1>launch your own podcast if you have a plan and

0:25:33.080 --> 0:25:36.439
<v Speaker 1>you never forget about your purpose, which hopefully is to

0:25:36.480 --> 0:25:39.600
<v Speaker 1>help others. What like the key for me with you

0:25:39.720 --> 0:25:44.000
<v Speaker 1>talking about showing up, skipping things, you know, being really

0:25:44.040 --> 0:25:47.280
<v Speaker 1>serious about it is if you're treating it like something

0:25:47.280 --> 0:25:50.240
<v Speaker 1>you pick up and put down, it's almost like why bother?

0:25:50.680 --> 0:25:55.439
<v Speaker 1>Because consistency is so key, like showing up when you

0:25:55.440 --> 0:25:57.359
<v Speaker 1>say you're going to show up for your audience so

0:25:57.400 --> 0:26:00.639
<v Speaker 1>they rely on you. How did you build that cadence? Like,

0:26:00.720 --> 0:26:03.720
<v Speaker 1>for example, with Brown Ambition, we started recording I think

0:26:03.760 --> 0:26:06.840
<v Speaker 1>in the early days we aired every Tuesday and then

0:26:06.920 --> 0:26:09.680
<v Speaker 1>we switched to Wednesday. You know, we've didn't make very

0:26:09.680 --> 0:26:12.520
<v Speaker 1>many changes over eight years, and now we do two

0:26:12.560 --> 0:26:16.360
<v Speaker 1>shows a week, you know, consistently Wednesday and Fridays, which

0:26:16.400 --> 0:26:18.359
<v Speaker 1>we record on one day. So talk to me about

0:26:18.400 --> 0:26:22.440
<v Speaker 1>deciding the cadence and we are a week we are

0:26:22.480 --> 0:26:25.080
<v Speaker 1>we never miss a week, like we have something new

0:26:25.119 --> 0:26:27.840
<v Speaker 1>every week. And we chose that life for some reason

0:26:27.880 --> 0:26:30.119
<v Speaker 1>I can't remember, but it's the life that we have now.

0:26:30.880 --> 0:26:32.840
<v Speaker 1>But we show up, you know, we say we're going

0:26:32.880 --> 0:26:33.320
<v Speaker 1>to show up.

0:26:33.320 --> 0:26:36.560
<v Speaker 2>So how did you decide you're kiding? So if you're listening,

0:26:36.640 --> 0:26:38.880
<v Speaker 2>You're like, I just don't have time. This is too much.

0:26:38.960 --> 0:26:41.640
<v Speaker 2>I was an accountant close week. I would be there

0:26:41.640 --> 0:26:44.280
<v Speaker 2>from seven am to sometimes midnight to do it again

0:26:44.280 --> 0:26:47.600
<v Speaker 2>the next day. Bulk recording was my friend. For sure,

0:26:47.880 --> 0:26:50.720
<v Speaker 2>I would sit down, but I chose weekly. I knew

0:26:50.840 --> 0:26:53.080
<v Speaker 2>that I have if someone wants to it's just like

0:26:53.119 --> 0:26:55.760
<v Speaker 2>a relationship. You got to show up. When you start

0:26:56.119 --> 0:26:58.960
<v Speaker 2>not showing up at being some timy, then I'm not

0:26:59.000 --> 0:27:01.840
<v Speaker 2>going to invest any time, any money, any anything into you.

0:27:02.280 --> 0:27:04.600
<v Speaker 2>So I was showing up weekly. There were times there.

0:27:04.640 --> 0:27:06.680
<v Speaker 2>I remember one time specifically, I had nothing in the bank,

0:27:06.880 --> 0:27:09.640
<v Speaker 2>and by that I mean no episodes that were recorded

0:27:09.680 --> 0:27:15.280
<v Speaker 2>extra and the audio somehow someway was like distorted. It

0:27:15.359 --> 0:27:18.240
<v Speaker 2>was really weird, like none of the audio worked, and

0:27:18.280 --> 0:27:21.399
<v Speaker 2>I'm like it made no sense. Sometimes with tech you

0:27:21.480 --> 0:27:24.920
<v Speaker 2>just have it doesn't you can't explain it. So I

0:27:25.119 --> 0:27:26.560
<v Speaker 2>was I had to be to work the next day

0:27:26.560 --> 0:27:28.520
<v Speaker 2>at six o'clock, wake up my daughter, take her to school,

0:27:28.560 --> 0:27:32.720
<v Speaker 2>like I'm single mom. So I stayed up until three

0:27:32.720 --> 0:27:35.520
<v Speaker 2>o'clock in the morning and recorded a solo episode for it.

0:27:35.600 --> 0:27:37.240
<v Speaker 2>But think it was like a thirty minute episode. But

0:27:37.280 --> 0:27:40.000
<v Speaker 2>at the end of the day, I showed up in

0:27:40.080 --> 0:27:42.600
<v Speaker 2>that episode ended up having the most downloads I had

0:27:42.640 --> 0:27:46.159
<v Speaker 2>had to date because I showed up and I was

0:27:46.200 --> 0:27:47.719
<v Speaker 2>real and wrong. I'm like, listen, this is not supposed

0:27:47.720 --> 0:27:49.639
<v Speaker 2>to be the episode, but I have an outline and

0:27:49.720 --> 0:27:51.320
<v Speaker 2>we're going to talk about and I did some research

0:27:51.359 --> 0:27:53.399
<v Speaker 2>and at two three in the morning, I'm recording it,

0:27:53.600 --> 0:27:56.919
<v Speaker 2>editing it and putting it out. But definitely I chose weekly.

0:27:56.960 --> 0:27:59.760
<v Speaker 2>I have clients that tell me, oh, what about bi weekly,

0:28:00.040 --> 0:28:04.479
<v Speaker 2>And I'm like, no, what about once a month? Especially today?

0:28:04.640 --> 0:28:05.359
<v Speaker 2>That won't cut it.

0:28:06.240 --> 0:28:07.879
<v Speaker 1>Yeah, I don't know how anyone can do it with

0:28:07.960 --> 0:28:09.240
<v Speaker 1>less than once at least once a.

0:28:09.280 --> 0:28:10.320
<v Speaker 2>Week at least.

0:28:10.920 --> 0:28:12.680
<v Speaker 1>And I love the fact that we went to too.

0:28:12.720 --> 0:28:17.120
<v Speaker 1>The strategy behind that was shorter episodes because we loved

0:28:17.160 --> 0:28:19.520
<v Speaker 1>the content of our show, but we were paying attention

0:28:19.640 --> 0:28:23.200
<v Speaker 1>to engagement rates throughout the duration of the show, which

0:28:23.560 --> 0:28:27.000
<v Speaker 1>now factors a lot into like rankings and things like that.

0:28:28.080 --> 0:28:30.439
<v Speaker 1>So for us, it was like, let's break off a

0:28:30.520 --> 0:28:32.720
<v Speaker 1>chunk of the show and make it all about our listeners.

0:28:32.760 --> 0:28:35.399
<v Speaker 1>So B a Q and A was born on you know,

0:28:35.440 --> 0:28:37.080
<v Speaker 1>we do that on Fridays, and then Wednesday we had

0:28:37.080 --> 0:28:39.040
<v Speaker 1>the main show. But yeah, you got to have that.

0:28:39.080 --> 0:28:42.680
<v Speaker 1>I remember that consistency, that dedication. Like there were times

0:28:42.720 --> 0:28:45.120
<v Speaker 1>when it was always me and I'd be the one

0:28:45.160 --> 0:28:47.400
<v Speaker 1>because you know, Tiffany could just show up bless her.

0:28:47.520 --> 0:28:49.640
<v Speaker 1>But I knew, and I knew that about our relationship.

0:28:49.680 --> 0:28:53.000
<v Speaker 1>We were a duo, and I knew tips only going't

0:28:53.080 --> 0:28:56.000
<v Speaker 1>do this cause if I'm handling the tech side, so like,

0:28:56.080 --> 0:28:58.720
<v Speaker 1>let me show up for that. But I also was learning,

0:28:58.840 --> 0:29:01.320
<v Speaker 1>And there was like one time, more than one time

0:29:01.360 --> 0:29:03.680
<v Speaker 1>when like my audio would be screwed up and I'd

0:29:03.760 --> 0:29:06.360
<v Speaker 1>literally go home listen to her audio and just have

0:29:06.400 --> 0:29:10.040
<v Speaker 1>a conversation with her, like like pretend like it was live,

0:29:10.720 --> 0:29:13.600
<v Speaker 1>just to get my side of the conversation, sweating bullets

0:29:13.600 --> 0:29:16.040
<v Speaker 1>like the whole time is.

0:29:16.200 --> 0:29:18.360
<v Speaker 2>That shows your dedication lo right, and the fact that

0:29:18.400 --> 0:29:20.200
<v Speaker 2>you were there to show up even when you're not

0:29:20.320 --> 0:29:22.840
<v Speaker 2>making any money. Some of this time you're not going

0:29:22.920 --> 0:29:25.240
<v Speaker 2>to be making any money. But what you will see

0:29:25.320 --> 0:29:26.920
<v Speaker 2>is that when you're showing up, you have an impact

0:29:26.960 --> 0:29:28.440
<v Speaker 2>on someone. If you're doing it right and if you're

0:29:28.480 --> 0:29:30.200
<v Speaker 2>really passionate about what you're talking about, and if you

0:29:30.240 --> 0:29:32.640
<v Speaker 2>find that to be your purpose, go for it. You

0:29:32.680 --> 0:29:36.040
<v Speaker 2>never know what's going to happen. I mean my course

0:29:36.080 --> 0:29:38.960
<v Speaker 2>specifically to launch of podcasts in thirty days. I always

0:29:38.960 --> 0:29:41.840
<v Speaker 2>talk about because she now works with you, Imani, she

0:29:41.880 --> 0:29:44.680
<v Speaker 2>took that course in the beginning, you know, to start

0:29:44.680 --> 0:29:46.680
<v Speaker 2>her own path, to start her own pod. And she's

0:29:46.720 --> 0:29:50.440
<v Speaker 2>one of many now who are what now producers for

0:29:50.560 --> 0:29:53.800
<v Speaker 2>big you know Webby, not even a winning podcast, and

0:29:53.800 --> 0:29:55.720
<v Speaker 2>they can do a B and C. Everyone at the

0:29:55.760 --> 0:29:58.200
<v Speaker 2>agency for me has gone through I d to launch,

0:29:58.760 --> 0:30:01.239
<v Speaker 2>all my editors, all my producers, They've all gone through,

0:30:01.240 --> 0:30:03.000
<v Speaker 2>and they're like, well, what what school do you have?

0:30:03.120 --> 0:30:07.280
<v Speaker 2>None again YouTube University. I was an accountant, but I

0:30:07.960 --> 0:30:10.200
<v Speaker 2>was able to put the work in and teach someone in.

0:30:10.240 --> 0:30:13.560
<v Speaker 2>Podcasting can take you in so many different directions, so

0:30:13.640 --> 0:30:16.400
<v Speaker 2>many different directions. Once you get started and find what

0:30:16.440 --> 0:30:17.880
<v Speaker 2>you love about it. You might fall in love with

0:30:17.920 --> 0:30:19.840
<v Speaker 2>the back end of it, which is editing or video

0:30:20.240 --> 0:30:22.479
<v Speaker 2>or coming up with outlines or scripting. You never know

0:30:22.560 --> 0:30:25.720
<v Speaker 2>what you will love about it until you start.

0:30:27.240 --> 0:30:30.600
<v Speaker 1>So today, Pivot with Purpose, can you talk about how

0:30:30.640 --> 0:30:34.560
<v Speaker 1>the show's direction, like the tone, the focus of the

0:30:34.600 --> 0:30:36.840
<v Speaker 1>show has changed since.

0:30:36.600 --> 0:30:39.120
<v Speaker 2>You a lot. I would say pivoted.

0:30:39.200 --> 0:30:40.800
<v Speaker 1>I was trying to use word pivot, but it.

0:30:40.720 --> 0:30:45.920
<v Speaker 2>Was it's the word shifting, pivoting, Like however, the word

0:30:45.960 --> 0:30:48.280
<v Speaker 2>became like a thing a couple of years back, but

0:30:48.640 --> 0:30:50.360
<v Speaker 2>it just fit for me. I was like, I don't

0:30:50.400 --> 0:30:54.040
<v Speaker 2>want the word, but it fit because my life did

0:30:54.200 --> 0:30:57.280
<v Speaker 2>pivot and I found my purpose. Now does that purpose

0:30:57.320 --> 0:31:02.040
<v Speaker 2>sometimes look different? Yes, it shifts. Let's you this is

0:31:02.080 --> 0:31:06.880
<v Speaker 2>the beauty of podcasting. We're actually talking. Yeah, it changed.

0:31:07.040 --> 0:31:09.360
<v Speaker 2>I went from you know when it was shit, I'm thirty.

0:31:09.400 --> 0:31:11.240
<v Speaker 2>I'm like, I'll never get I've been married before, I'll

0:31:11.280 --> 0:31:12.160
<v Speaker 2>never get married again.

0:31:12.760 --> 0:31:12.960
<v Speaker 1>You know.

0:31:13.840 --> 0:31:16.000
<v Speaker 2>Uh, there was I'll never have a big one, I'll

0:31:16.040 --> 0:31:19.120
<v Speaker 2>never have another child ever ever ever, Like I was

0:31:19.160 --> 0:31:21.600
<v Speaker 2>gonna be a one and done. I'm gonna travel the world,

0:31:21.680 --> 0:31:24.040
<v Speaker 2>go to Italy, have my boobs out in the sun,

0:31:24.160 --> 0:31:25.760
<v Speaker 2>Like that was gonna be my life. But I was

0:31:25.800 --> 0:31:27.640
<v Speaker 2>gonna be the rich aunticket. She was gonna be eighteen

0:31:27.640 --> 0:31:29.680
<v Speaker 2>and them a kicker out of my house. Well, I

0:31:29.720 --> 0:31:36.200
<v Speaker 2>fell in love and chose to get off birth control

0:31:36.240 --> 0:31:38.080
<v Speaker 2>and have a child like as Asai.

0:31:38.920 --> 0:31:41.680
<v Speaker 1>Like damn it, he came along.

0:31:42.120 --> 0:31:43.200
<v Speaker 2>This is the one where you can do it in

0:31:43.200 --> 0:31:47.920
<v Speaker 2>a blog where you gotta be like, fuck. I did

0:31:47.960 --> 0:31:50.960
<v Speaker 2>all that, got engaged, up rooted my entire my kids,

0:31:51.120 --> 0:31:53.840
<v Speaker 2>moved to New Jersey, did the whole thing, and it

0:31:53.920 --> 0:31:57.880
<v Speaker 2>didn't work out. And it didn't work out. And the

0:31:57.920 --> 0:32:00.960
<v Speaker 2>big thing about that was that I was already living

0:32:01.320 --> 0:32:04.040
<v Speaker 2>in my purpose. I just had to pivot. I just

0:32:04.080 --> 0:32:06.880
<v Speaker 2>had to pivot when most of us would crumble and

0:32:07.120 --> 0:32:09.320
<v Speaker 2>just say, you know what, why did this happen to me?

0:32:09.600 --> 0:32:13.440
<v Speaker 2>I chose to lean into me and my children and

0:32:13.480 --> 0:32:15.520
<v Speaker 2>not you know, sitting in there. So now what I

0:32:15.560 --> 0:32:17.880
<v Speaker 2>do is I talk a lot about my experiences and

0:32:17.920 --> 0:32:21.040
<v Speaker 2>I bring people onto the pod that can inspire you

0:32:21.080 --> 0:32:24.440
<v Speaker 2>in a way with you know, humor and whatever else.

0:32:24.480 --> 0:32:26.080
<v Speaker 2>But now it's like, oh, how do we go from

0:32:26.120 --> 0:32:28.560
<v Speaker 2>what you went through to where you are now? Because

0:32:28.560 --> 0:32:31.160
<v Speaker 2>there's so many women and men, which is crazy. I

0:32:31.160 --> 0:32:33.720
<v Speaker 2>have a big male listenership. But I think it's because

0:32:33.760 --> 0:32:36.120
<v Speaker 2>I know I carry you like a lot of dyestosterone.

0:32:38.440 --> 0:32:40.840
<v Speaker 2>They just you have to watch someone. There's so many

0:32:40.840 --> 0:32:43.480
<v Speaker 2>people that I've watched, like you guys being one that

0:32:43.520 --> 0:32:44.960
<v Speaker 2>I'm like, oh my god, look at where they are.

0:32:45.040 --> 0:32:46.520
<v Speaker 2>I want to be there. I want to be in

0:32:46.560 --> 0:32:49.320
<v Speaker 2>those rooms. Let me listen to them. Let me learn

0:32:49.320 --> 0:32:52.360
<v Speaker 2>from you, and we are very much so accessible through podcasting,

0:32:53.160 --> 0:32:55.360
<v Speaker 2>so it's like, listen to us and you'll find ways

0:32:55.360 --> 0:32:57.680
<v Speaker 2>to engage with us where we are and you'll learn more.

0:32:58.000 --> 0:32:59.840
<v Speaker 2>And that's what I found with Pivot with Purpose. It's

0:32:59.880 --> 0:33:02.040
<v Speaker 2>like I can still be me. There's a lot of

0:33:02.040 --> 0:33:04.200
<v Speaker 2>things that haven't changed about me. But at the same time,

0:33:04.200 --> 0:33:06.320
<v Speaker 2>it's like, how do I go through adversity and how

0:33:06.320 --> 0:33:08.040
<v Speaker 2>do I choose to pivot every time? Because it's not

0:33:08.080 --> 0:33:09.920
<v Speaker 2>just the one time, it's not just the baby, it's

0:33:09.960 --> 0:33:12.640
<v Speaker 2>not just the broken engagement. It's been family issues, it's

0:33:12.680 --> 0:33:16.360
<v Speaker 2>been money or career, all these different things. It's like

0:33:16.560 --> 0:33:20.360
<v Speaker 2>it's my journey with other women or men that have

0:33:20.440 --> 0:33:22.440
<v Speaker 2>been able to do it themselves and kind of encourage you.

0:33:23.160 --> 0:33:25.520
<v Speaker 1>Yeah. I mean, if you're looking for a really hard life,

0:33:25.600 --> 0:33:29.959
<v Speaker 1>then try to avoid pivoting. Try to assume that there

0:33:30.000 --> 0:33:32.920
<v Speaker 1>will be a clear and linear path for you. I

0:33:32.920 --> 0:33:36.800
<v Speaker 1>think one of the great lessons of my life was

0:33:37.440 --> 0:33:39.400
<v Speaker 1>learning how to pivot at a very young age and

0:33:39.440 --> 0:33:41.000
<v Speaker 1>sort of being I mean, of course you're ganged in

0:33:41.000 --> 0:33:45.000
<v Speaker 1>different directions by circumstances you're a child, but man, I'm

0:33:45.040 --> 0:33:48.360
<v Speaker 1>so grateful because as an adult, like things don't really

0:33:48.480 --> 0:33:51.200
<v Speaker 1>phase me in the sense that, oh, something big is changing. Okay,

0:33:51.600 --> 0:33:53.719
<v Speaker 1>I'm just going to go in this direction now, from

0:33:54.080 --> 0:33:56.720
<v Speaker 1>you know, being a journalist to pivoting into marketing and

0:33:56.720 --> 0:34:00.000
<v Speaker 1>then pivoting out of corporate altogether to running my career

0:34:00.080 --> 0:34:03.040
<v Speaker 1>coaching business. I mean, it's such a powerful it's when

0:34:03.040 --> 0:34:07.680
<v Speaker 1>people resist the pivot or don't give themselves permission like

0:34:08.239 --> 0:34:11.560
<v Speaker 1>they can feel it. It's and I'm sure in your

0:34:11.600 --> 0:34:14.440
<v Speaker 1>work and in mine too, it's about encouraging and giving

0:34:14.440 --> 0:34:18.560
<v Speaker 1>people the confidence that you deserve, like a different chapter,

0:34:19.000 --> 0:34:19.840
<v Speaker 1>and you can give.

0:34:19.680 --> 0:34:22.759
<v Speaker 2>Yourself creation to pursue it. As you're saying this, I'm

0:34:22.760 --> 0:34:25.200
<v Speaker 2>sure your audience is like, oh, she's just so confident,

0:34:25.320 --> 0:34:28.680
<v Speaker 2>But it's Mandy. Mandy is just so good at doing it.

0:34:28.880 --> 0:34:30.440
<v Speaker 2>And it's like, I don't know about you because I

0:34:30.440 --> 0:34:35.680
<v Speaker 2>won't speaking if you're thinking that. There are days that

0:34:35.719 --> 0:34:37.919
<v Speaker 2>I don't get out of my bed. There are days

0:34:37.960 --> 0:34:41.520
<v Speaker 2>that I'm just like, God, take me down, you know,

0:34:41.800 --> 0:34:43.920
<v Speaker 2>I quit. I don't want to do this anymore, even

0:34:44.000 --> 0:34:46.000
<v Speaker 2>with you know, one of my larger pods because they

0:34:46.040 --> 0:34:47.799
<v Speaker 2>grew so fast. No, for sure would be someone in

0:34:47.800 --> 0:34:49.839
<v Speaker 2>Megan and I'll say this not because she just said

0:34:49.880 --> 0:34:52.319
<v Speaker 2>at the live show, She's like, there's so many times

0:34:52.320 --> 0:34:54.120
<v Speaker 2>I wanted to quit, And I said, well, amen, because

0:34:54.120 --> 0:34:56.920
<v Speaker 2>there are plenty of times that I've as successful as

0:34:56.960 --> 0:34:59.360
<v Speaker 2>it's been. Early on, I don't want to do anymore.

0:34:59.480 --> 0:35:02.680
<v Speaker 2>Just too much. It's a lot of work. But you

0:35:03.440 --> 0:35:05.399
<v Speaker 2>even on those days when you don't want to keep going,

0:35:05.480 --> 0:35:07.040
<v Speaker 2>you have to find it in you. You have to

0:35:07.040 --> 0:35:08.960
<v Speaker 2>do it scared, you have to do it when you're tired.

0:35:09.400 --> 0:35:11.480
<v Speaker 2>Just get it done and it'll pay off eventually. I

0:35:11.520 --> 0:35:14.239
<v Speaker 2>can't tell you when, because sometimes it takes years. There's

0:35:14.280 --> 0:35:16.759
<v Speaker 2>things for me that I have been, you know, stay

0:35:16.760 --> 0:35:19.400
<v Speaker 2>in constant with, and it took years. I mean I

0:35:19.400 --> 0:35:22.000
<v Speaker 2>didn't get into radio. All I wanted was radio back

0:35:22.040 --> 0:35:26.319
<v Speaker 2>in twenty eighteen. That's all I wanted. I'm on the air. Yeah,

0:35:26.360 --> 0:35:28.399
<v Speaker 2>I wanted radio, father bad.

0:35:29.040 --> 0:35:31.520
<v Speaker 1>And now you're working. Tell me about what? Yeah, tell

0:35:31.560 --> 0:35:33.880
<v Speaker 1>me about today? What's Carla up to? So you have

0:35:33.960 --> 0:35:36.239
<v Speaker 1>that that you have the academy of course, but still

0:35:36.280 --> 0:35:37.880
<v Speaker 1>you have like what you've worked full time as a

0:35:37.960 --> 0:35:38.680
<v Speaker 1>radio producer.

0:35:39.239 --> 0:35:41.759
<v Speaker 2>Well, I have the academy and I have the agency

0:35:42.000 --> 0:35:44.200
<v Speaker 2>where we now have about seven or apods that we

0:35:44.320 --> 0:35:47.520
<v Speaker 2>produce fully, and then we also launch for people. And

0:35:47.560 --> 0:35:50.760
<v Speaker 2>then once we get the full launch going your entire concept,

0:35:51.000 --> 0:35:53.520
<v Speaker 2>then they can take it and edit it and produce

0:35:53.560 --> 0:35:54.120
<v Speaker 2>it themselves.

0:35:57.480 --> 0:35:59.200
<v Speaker 1>Number behind a desk seven to twelve.

0:36:00.040 --> 0:36:01.160
<v Speaker 2>Okay, literally it.

0:36:01.120 --> 0:36:02.600
<v Speaker 1>Turned out fine, but it would have been nice.

0:36:02.640 --> 0:36:04.640
<v Speaker 2>And you know what, I also listening to the serial

0:36:04.680 --> 0:36:10.440
<v Speaker 2>podcast absolutely, but we're here now. So twenty eighteen, when

0:36:10.440 --> 0:36:12.920
<v Speaker 2>I first quit, I just I actually quit because I

0:36:13.000 --> 0:36:14.719
<v Speaker 2>knew I was getting the radio job. So it was

0:36:14.760 --> 0:36:17.319
<v Speaker 2>a big station here called XL one sixty seven, and

0:36:17.360 --> 0:36:18.719
<v Speaker 2>I just knew I was going to get the job.

0:36:18.719 --> 0:36:21.520
<v Speaker 2>I'm on air and everything. I got this Mandy Me

0:36:22.120 --> 0:36:25.520
<v Speaker 2>absolutely got it. Yeah, psych I quit in October February

0:36:25.520 --> 0:36:28.680
<v Speaker 2>when they're supposed to make the decision, and I didn't

0:36:28.719 --> 0:36:29.040
<v Speaker 2>get it.

0:36:29.600 --> 0:36:31.719
<v Speaker 1>The job was for what an on air personality?

0:36:31.840 --> 0:36:32.480
<v Speaker 2>Yeah? On air?

0:36:32.840 --> 0:36:35.359
<v Speaker 1>Oh okay, it was a morning show.

0:36:35.440 --> 0:36:37.839
<v Speaker 2>It was a morning show, one of the biggest morning

0:36:37.880 --> 0:36:41.480
<v Speaker 2>shows here in Orlando. So I was like, how did

0:36:41.480 --> 0:36:44.120
<v Speaker 2>I not get that? So then I really went hard

0:36:44.280 --> 0:36:47.000
<v Speaker 2>on the podcasting part and just kept going and kept going.

0:36:47.400 --> 0:36:51.480
<v Speaker 2>And now twenty twenty two, when I come back from

0:36:51.560 --> 0:36:54.759
<v Speaker 2>Jersey and I let go of that relationship and you

0:36:54.800 --> 0:36:56.719
<v Speaker 2>know how I was bringing me down and I had

0:36:56.760 --> 0:36:59.279
<v Speaker 2>to walk back in my purpose. I come home and

0:36:59.280 --> 0:37:01.880
<v Speaker 2>without looking for I get the phone call and it's like, oh,

0:37:01.880 --> 0:37:04.160
<v Speaker 2>we're starting a morning show, you know as the show

0:37:04.239 --> 0:37:06.960
<v Speaker 2>for radio. And I'm like I'm good and they're like no, no,

0:37:07.080 --> 0:37:09.719
<v Speaker 2>I'm like I'm good. I already have my agency going,

0:37:09.800 --> 0:37:12.560
<v Speaker 2>I have my academy going. I'm all right, and radio

0:37:12.560 --> 0:37:15.040
<v Speaker 2>puts all these restrictions on you that I don't want

0:37:15.200 --> 0:37:19.400
<v Speaker 2>because now at this point, all these years later, my

0:37:19.480 --> 0:37:21.319
<v Speaker 2>croagam director won't get me a dumb button. And every

0:37:21.320 --> 0:37:23.120
<v Speaker 2>week he's like Carla, and I'm like, give me your

0:37:23.200 --> 0:37:28.240
<v Speaker 2>dumb button. Shit will slip out. But yeah, they called

0:37:28.280 --> 0:37:31.719
<v Speaker 2>in twenty twenty two, and as I saw it first,

0:37:32.719 --> 0:37:37.160
<v Speaker 2>it's actually their JBC Broadcasting so it's independent broadcasting company. Uh.

0:37:37.200 --> 0:37:39.600
<v Speaker 2>And I'm with some of the biggest talents Rickydilla, DJ

0:37:39.719 --> 0:37:42.440
<v Speaker 2>Nasty who goes on tour with Beyonce, He's DJ Khalids,

0:37:42.680 --> 0:37:44.640
<v Speaker 2>like big talents, and I'm like, what do you want

0:37:44.680 --> 0:37:45.239
<v Speaker 2>me on there for?

0:37:45.680 --> 0:37:45.839
<v Speaker 1>Right?

0:37:45.840 --> 0:37:50.759
<v Speaker 2>And they're like, they want off of my clips, my podcast.

0:37:51.000 --> 0:37:53.760
<v Speaker 2>That is it? The fact that I've been showing up weekly,

0:37:54.320 --> 0:37:58.279
<v Speaker 2>the people notice that. Yeah, just showing up, and I

0:37:58.320 --> 0:38:01.200
<v Speaker 2>got the job when a morning show at that.

0:38:01.880 --> 0:38:05.120
<v Speaker 1>I fucking love that so much because you have to

0:38:05.239 --> 0:38:08.000
<v Speaker 1>do the work and not understand the end goal like

0:38:08.040 --> 0:38:10.200
<v Speaker 1>not sometimes not understand how the story is gonna end

0:38:10.239 --> 0:38:12.440
<v Speaker 1>or where it's gonna take you, but the faith to

0:38:12.560 --> 0:38:16.400
<v Speaker 1>continue to share your voice, to do the thing that

0:38:16.440 --> 0:38:18.799
<v Speaker 1>you want to be doing by yourself, like you know,

0:38:18.880 --> 0:38:21.600
<v Speaker 1>because you believe in yourself. How else are people gonna know?

0:38:22.200 --> 0:38:23.880
<v Speaker 1>You know, how else are people going to find you

0:38:24.280 --> 0:38:26.160
<v Speaker 1>if you're not making yourself findable?

0:38:26.280 --> 0:38:30.680
<v Speaker 2>So hell, whether it's podcasting or Instagram or blogging or

0:38:30.840 --> 0:38:33.399
<v Speaker 2>whatever it is that you do, keep showing up. Because

0:38:33.400 --> 0:38:35.640
<v Speaker 2>in twenty eight and eighteen, I really thought it was over.

0:38:35.680 --> 0:38:38.120
<v Speaker 2>I didn't think about radio again. But I created my

0:38:38.160 --> 0:38:41.759
<v Speaker 2>own lane with my podcast, created my own lane. I

0:38:41.760 --> 0:38:45.080
<v Speaker 2>did retreats with women. We would do a Patreon, we

0:38:45.200 --> 0:38:48.080
<v Speaker 2>have virtual what did we call them, Oh my god,

0:38:48.120 --> 0:38:50.680
<v Speaker 2>you know this, pajama parties. Once a while, we would

0:38:50.680 --> 0:38:52.640
<v Speaker 2>go in our robes and on zoom and we would

0:38:52.640 --> 0:38:54.719
<v Speaker 2>do book all these things. I just kept showing up.

0:38:54.760 --> 0:38:57.760
<v Speaker 2>I kept doing things for my community to where finally

0:38:58.520 --> 0:39:01.319
<v Speaker 2>they noticed and they're like, we need her. And then

0:39:01.360 --> 0:39:03.880
<v Speaker 2>at that time, I had the leverage. This is what

0:39:03.920 --> 0:39:05.799
<v Speaker 2>I want and this is how I'm going to do it.

0:39:06.040 --> 0:39:08.399
<v Speaker 2>And now they're like, oh, you're now working corporate again.

0:39:08.480 --> 0:39:10.400
<v Speaker 2>I am, but I have a business that they're very

0:39:10.440 --> 0:39:11.719
<v Speaker 2>aware of, and I'm like, I got to go for

0:39:11.719 --> 0:39:13.880
<v Speaker 2>a week, and I go, I have a production in

0:39:13.920 --> 0:39:17.239
<v Speaker 2>New York. Give me the equipment and I will broadcast.

0:39:17.280 --> 0:39:19.759
<v Speaker 2>I have broadcasting now from Miami. I have broadcasts from

0:39:19.760 --> 0:39:22.600
<v Speaker 2>New York, from LA from Atlanta because I'm working my

0:39:22.640 --> 0:39:25.040
<v Speaker 2>own personal business which they have no ownership of or

0:39:25.080 --> 0:39:28.600
<v Speaker 2>restrictions on me. But it was because I created my

0:39:28.640 --> 0:39:32.640
<v Speaker 2>own space. Very unusual, but at the end of the day,

0:39:32.719 --> 0:39:34.600
<v Speaker 2>I created my own lanes in order to be able

0:39:34.600 --> 0:39:36.239
<v Speaker 2>to have that leverage. And a lot of us really

0:39:36.280 --> 0:39:38.680
<v Speaker 2>depend sometimes and what others can give us. Even in

0:39:38.800 --> 0:39:41.920
<v Speaker 2>podcastsing like oh we want to deal first, start on

0:39:41.960 --> 0:39:44.400
<v Speaker 2>your own, figure out what you could do. Start on

0:39:44.440 --> 0:39:47.319
<v Speaker 2>your own first, really invest into yourself first and see

0:39:47.320 --> 0:39:48.160
<v Speaker 2>where that goes.

0:39:49.280 --> 0:39:52.200
<v Speaker 1>Yeah, when did you start to well pivot with purpose?

0:39:52.200 --> 0:39:56.040
<v Speaker 1>When did you start to court advertisers and were you

0:39:56.120 --> 0:39:58.640
<v Speaker 1>doing that on your own? So let's talk about monetization

0:39:58.719 --> 0:40:02.360
<v Speaker 1>because for broad ambition been pretty straightforward. We've sold ads

0:40:02.360 --> 0:40:04.640
<v Speaker 1>since about twenty eighteen, so I guess like three four

0:40:04.719 --> 0:40:07.440
<v Speaker 1>years into the journey, and we partnered with an agency

0:40:07.440 --> 0:40:10.480
<v Speaker 1>to do that. But talk to me about your experience

0:40:10.480 --> 0:40:12.080
<v Speaker 1>with monetizing and any advice.

0:40:12.200 --> 0:40:15.200
<v Speaker 2>I started with affiliate stressed. I started, and I tell

0:40:15.239 --> 0:40:17.960
<v Speaker 2>everyone to start with affiliate marketing. My first one was audible,

0:40:18.560 --> 0:40:20.719
<v Speaker 2>so I would get fifteen bucks every time someone used

0:40:20.719 --> 0:40:22.000
<v Speaker 2>the code, So you better believe I had a pre

0:40:22.160 --> 0:40:24.759
<v Speaker 2>roll in a mid row for that fifteen dollars. I

0:40:24.800 --> 0:40:27.560
<v Speaker 2>wanted it. I wanted it bad, so.

0:40:27.560 --> 0:40:30.000
<v Speaker 1>I was not so hard like if you really use

0:40:30.040 --> 0:40:32.440
<v Speaker 1>something or you like it, correct, I do. Like a

0:40:32.440 --> 0:40:35.520
<v Speaker 1>lot of places have affiliate programs if you just Google, so.

0:40:35.920 --> 0:40:39.840
<v Speaker 2>Yeah, so many right now. One of my biggest affiliate

0:40:39.920 --> 0:40:43.680
<v Speaker 2>is Better Help. You know, they do just ads, But

0:40:43.800 --> 0:40:47.440
<v Speaker 2>I actually make more money as an affiliate, so I'm like,

0:40:47.760 --> 0:40:49.640
<v Speaker 2>keep it as an affiliate for right now. You know,

0:40:50.200 --> 0:40:53.560
<v Speaker 2>O good, Let's not do CPM, but affiliate program anything

0:40:53.600 --> 0:40:55.799
<v Speaker 2>that you use on a daily basis for your pod.

0:40:56.040 --> 0:40:57.600
<v Speaker 2>Like if you guys were a finance I'm not sure

0:40:57.640 --> 0:40:59.600
<v Speaker 2>you know you're a network now but your finance and

0:40:59.640 --> 0:41:02.640
<v Speaker 2>that's that you you are. Quick Books is something that

0:41:02.640 --> 0:41:04.680
<v Speaker 2>you use all the time. You can get an affiliate

0:41:04.760 --> 0:41:06.800
<v Speaker 2>like right now, you might not have quick Books or

0:41:06.840 --> 0:41:10.400
<v Speaker 2>the numbers for a main sponsorship, but they have affiliate

0:41:10.440 --> 0:41:14.040
<v Speaker 2>programs and you can get that. Or Honeybooks has affiliate programs.

0:41:14.239 --> 0:41:16.319
<v Speaker 2>So it depends what you're in. If you're like a

0:41:16.400 --> 0:41:19.120
<v Speaker 2>DJ podcast, is there a DJ equipment that you can

0:41:19.160 --> 0:41:21.160
<v Speaker 2>contact them and say, hey, for every sale that I

0:41:21.200 --> 0:41:24.359
<v Speaker 2>make with this code, I get back X amount. So

0:41:24.480 --> 0:41:27.200
<v Speaker 2>that is the easiest way in how I started monetizing

0:41:27.239 --> 0:41:29.920
<v Speaker 2>the pod. Then I went to local businesses. I had

0:41:29.920 --> 0:41:33.480
<v Speaker 2>an attorney, a real estate person that would buy ads

0:41:33.560 --> 0:41:36.160
<v Speaker 2>for seventy five dollars an ad and it was local

0:41:36.560 --> 0:41:38.200
<v Speaker 2>and I'm like, hey, this is realtor. I also had

0:41:38.200 --> 0:41:41.080
<v Speaker 2>an attorney that because I talked about and I had

0:41:41.080 --> 0:41:42.719
<v Speaker 2>my daughter and I was dealing with a lot of

0:41:43.320 --> 0:41:45.560
<v Speaker 2>child supporting and my divorce at that time in twenty seventeen,

0:41:45.560 --> 0:41:47.319
<v Speaker 2>I had just finished it. I had an attorney since

0:41:47.320 --> 0:41:48.759
<v Speaker 2>I talked about it. I'm like, oh, and if you

0:41:48.920 --> 0:41:52.240
<v Speaker 2>need here in Central Florida someone for your child support

0:41:52.360 --> 0:41:54.719
<v Speaker 2>or whatever it might be, this is the attorney for

0:41:54.760 --> 0:41:56.719
<v Speaker 2>you boom fifty to one hundred dollars an ad.

0:41:57.960 --> 0:42:00.400
<v Speaker 1>So you have your like you're focused with local in

0:42:00.440 --> 0:42:05.040
<v Speaker 1>the beginning too local yep, and anything digital that could

0:42:05.080 --> 0:42:08.520
<v Speaker 1>be for anyone. Okay, So and I would pitch myself

0:42:09.719 --> 0:42:12.080
<v Speaker 1>just like cold email, hold emails.

0:42:12.360 --> 0:42:12.640
<v Speaker 2>Yeah.

0:42:12.800 --> 0:42:15.200
<v Speaker 1>See, you guys are waiting for her to be like

0:42:15.320 --> 0:42:18.399
<v Speaker 1>and then I had the magic idea. But there is

0:42:18.440 --> 0:42:22.040
<v Speaker 1>no cheat code. It's just and some people think the

0:42:22.080 --> 0:42:25.440
<v Speaker 1>cheat code is hiring out for help. And I can't

0:42:25.480 --> 0:42:28.239
<v Speaker 1>think of a worse trap in the sense that if

0:42:28.280 --> 0:42:31.719
<v Speaker 1>you are not clear, like you said on who your

0:42:31.760 --> 0:42:34.520
<v Speaker 1>audience is, what your show is about, what you want

0:42:34.560 --> 0:42:38.319
<v Speaker 1>to say, all that point of view format things like that,

0:42:38.440 --> 0:42:40.880
<v Speaker 1>it can quickly sort of spiral, I don't know, just

0:42:40.880 --> 0:42:45.359
<v Speaker 1>become something that you never wanted to begin with, if

0:42:45.400 --> 0:42:48.200
<v Speaker 1>you're even lucky enough to make money that way.

0:42:48.600 --> 0:42:52.320
<v Speaker 2>Outsourcing is now. I wish I could outsource the gym

0:42:52.560 --> 0:42:54.160
<v Speaker 2>and someone would take my body and take me to

0:42:54.160 --> 0:42:57.520
<v Speaker 2>the outsource everything. But there are two things that we

0:42:57.560 --> 0:43:00.160
<v Speaker 2>can outsource, and that is like our physical health and

0:43:00.160 --> 0:43:02.279
<v Speaker 2>our mental health. We got to do it ourselves. But

0:43:02.360 --> 0:43:05.400
<v Speaker 2>everything else, I am a fan of outsourcing everything but

0:43:05.800 --> 0:43:09.960
<v Speaker 2>at the right time, you need to know what you're outsourcing. Yes,

0:43:10.000 --> 0:43:12.200
<v Speaker 2>I outsource now my editing, my video and all that,

0:43:12.239 --> 0:43:14.800
<v Speaker 2>but I was doing that all myself at one point.

0:43:14.960 --> 0:43:17.080
<v Speaker 2>So if at some point, whoever it is, they mama

0:43:17.120 --> 0:43:18.759
<v Speaker 2>dies or dog dies, or they just want to quit

0:43:18.760 --> 0:43:21.719
<v Speaker 2>because they're irresponsible, I can pick up that slack and

0:43:21.760 --> 0:43:23.680
<v Speaker 2>you kind of know how you want it done. So

0:43:23.719 --> 0:43:26.560
<v Speaker 2>I definitely will say, learn how to do everything yourself

0:43:26.600 --> 0:43:31.480
<v Speaker 2>first and then outsource. That works for most people. There

0:43:31.480 --> 0:43:33.440
<v Speaker 2>are some that are like, hey, I got the budget,

0:43:33.840 --> 0:43:35.400
<v Speaker 2>take it on with the agency, right, That's why have

0:43:35.400 --> 0:43:37.520
<v Speaker 2>the academy, to have the agency. The academy is everyone

0:43:37.520 --> 0:43:38.880
<v Speaker 2>that wants to do it on their own, you know,

0:43:38.880 --> 0:43:41.200
<v Speaker 2>I can launch with the agency is like, hey, I

0:43:41.239 --> 0:43:44.520
<v Speaker 2>have the budget, help me get it done, and let's

0:43:44.520 --> 0:43:45.200
<v Speaker 2>just put it out there.

0:43:46.080 --> 0:43:49.960
<v Speaker 1>Yeah. And for folks who are wondering and have the question, well,

0:43:49.960 --> 0:43:52.400
<v Speaker 1>how do I determine how much an ad is? You

0:43:52.480 --> 0:43:56.040
<v Speaker 1>mentioned CPM, which is it's just its cost per thousand,

0:43:56.080 --> 0:43:58.520
<v Speaker 1>even though it's cost per million, right, like whatever it means,

0:43:58.560 --> 0:44:03.160
<v Speaker 1>like the dollar amount her thousand listeners, you can estimate

0:44:03.160 --> 0:44:05.759
<v Speaker 1>that you're going to deliver. So let's say an ad

0:44:05.800 --> 0:44:09.040
<v Speaker 1>is one hundred dollars. You know, for every thousand listeners

0:44:09.040 --> 0:44:11.840
<v Speaker 1>that we have, you're the accountant, so you can probably

0:44:11.840 --> 0:44:12.680
<v Speaker 1>do that math.

0:44:13.000 --> 0:44:15.520
<v Speaker 2>Well, the CPM is actually in the end in this

0:44:15.600 --> 0:44:18.680
<v Speaker 2>industry specifically, is twenty five to thirty five dollars is

0:44:18.719 --> 0:44:22.040
<v Speaker 2>their CPM. So for every thousand downloads, it's thirty five dollars.

0:44:22.080 --> 0:44:23.440
<v Speaker 2>So some people are like, oh my god, it's such

0:44:23.480 --> 0:44:27.320
<v Speaker 2>a lucrative business. When it comes to sponsorship. The top

0:44:27.640 --> 0:44:31.360
<v Speaker 2>one percent is the ones that are making money, honestly,

0:44:31.840 --> 0:44:35.920
<v Speaker 2>so you have to have one hundred thousand downloads to

0:44:36.080 --> 0:44:39.560
<v Speaker 2>get thirty five hundred dollars.

0:44:39.920 --> 0:44:42.640
<v Speaker 1>Yeah, the average side count of ties. When we got

0:44:42.640 --> 0:44:45.759
<v Speaker 1>to fifty k, when we could consistently get fifty k

0:44:45.840 --> 0:44:48.200
<v Speaker 1>per month, that's when an advertiser was like, I mean,

0:44:48.239 --> 0:44:50.799
<v Speaker 1>an agency was like, okay, we'll sell adds for you,

0:44:51.760 --> 0:44:56.120
<v Speaker 1>and fifty thousand is not easy to do. Her average listener,

0:44:56.560 --> 0:44:58.000
<v Speaker 1>there's average is.

0:44:58.040 --> 0:45:01.040
<v Speaker 2>The average is one hundred and fifty two downloads. Wow,

0:45:01.080 --> 0:45:04.000
<v Speaker 2>the average podcast gets between one hundred and fifty to

0:45:04.040 --> 0:45:07.600
<v Speaker 2>two hundred downloads an episode. And if you're there, be

0:45:08.000 --> 0:45:11.480
<v Speaker 2>really proud that you're there. And with that just Imagine,

0:45:11.480 --> 0:45:14.400
<v Speaker 2>I tell everyone as I'm teaching, imagine walking every single

0:45:14.400 --> 0:45:16.440
<v Speaker 2>week into an auditorium with one hundred and fifty people.

0:45:16.880 --> 0:45:17.400
<v Speaker 2>You're popping.

0:45:17.920 --> 0:45:19.839
<v Speaker 1>I love that, and yes, I do that too.

0:45:20.719 --> 0:45:24.040
<v Speaker 2>If you can. If you're walking every Monday into a

0:45:24.160 --> 0:45:26.040
<v Speaker 2>room with one hundred and fifty people that are showing

0:45:26.120 --> 0:45:29.359
<v Speaker 2>up for you, you're doing a great job. Now, how are

0:45:29.360 --> 0:45:31.360
<v Speaker 2>you going to monetize those one hundred and fifty people?

0:45:31.680 --> 0:45:35.120
<v Speaker 2>Now they're showing up, Now they really trust you. Create

0:45:35.200 --> 0:45:38.480
<v Speaker 2>something for them. Start selling, and don't be scared to sell.

0:45:38.840 --> 0:45:41.719
<v Speaker 2>They want to buy. They literally want to buy from

0:45:41.760 --> 0:45:44.839
<v Speaker 2>you because they want to support you. Do it. Get it. Then,

0:45:44.840 --> 0:45:46.920
<v Speaker 2>don't feel scared about your frenzy and fething being like,

0:45:46.960 --> 0:45:48.880
<v Speaker 2>oh my god, who's gonna buy from you? You're just

0:45:48.960 --> 0:45:52.879
<v Speaker 2>pooky from the corner. No, you, these people really do

0:45:52.960 --> 0:45:56.200
<v Speaker 2>love you, despite of what anyone else may think. Get

0:45:56.800 --> 0:46:01.920
<v Speaker 2>Start providing products and services or retreats or groups or

0:46:02.000 --> 0:46:04.040
<v Speaker 2>you know, whatever it may be that you can monetize,

0:46:04.080 --> 0:46:06.080
<v Speaker 2>whether it's ten dollars a month to fifty bucks a month,

0:46:06.520 --> 0:46:10.120
<v Speaker 2>whatever it may be. Monetize that one hundred people before

0:46:10.160 --> 0:46:11.240
<v Speaker 2>you get to fifty thousand.

0:46:11.920 --> 0:46:14.480
<v Speaker 1>Yes, have a plan to your point, have a strategy.

0:46:15.040 --> 0:46:18.399
<v Speaker 1>It's almost like it's important to think about what's the infrastructure,

0:46:18.440 --> 0:46:20.759
<v Speaker 1>like what are the bones of this operation because you

0:46:20.760 --> 0:46:22.279
<v Speaker 1>don't want it, Like you said, like if you wait

0:46:22.320 --> 0:46:24.920
<v Speaker 1>until you get there to whatever that, to whatever there is,

0:46:24.960 --> 0:46:28.040
<v Speaker 1>whatever goal you have right then and like all those

0:46:28.080 --> 0:46:31.360
<v Speaker 1>people that you could have, you know, have built a

0:46:31.360 --> 0:46:34.120
<v Speaker 1>deeper relationship with and monetize all that all that time

0:46:34.160 --> 0:46:36.799
<v Speaker 1>that could now be even more you know, have even

0:46:36.840 --> 0:46:39.400
<v Speaker 1>more trust for you and be more on your side

0:46:39.400 --> 0:46:41.600
<v Speaker 1>and jumping on products that you're offering, like you're kind

0:46:41.600 --> 0:46:44.319
<v Speaker 1>of leaving out on the table and then you're just

0:46:44.320 --> 0:46:46.440
<v Speaker 1>not ready either. Then it's like, oh wait, I need

0:46:46.440 --> 0:46:49.919
<v Speaker 1>a strategy. And it's like it depends what you do

0:46:50.080 --> 0:46:50.600
<v Speaker 1>in the table.

0:46:51.200 --> 0:46:54.480
<v Speaker 2>I have a pod like No for sure, who gets

0:46:54.800 --> 0:46:57.600
<v Speaker 2>easily two hundred and fifty thousand an episode on a

0:46:57.640 --> 0:47:01.440
<v Speaker 2>regular week right then I also have like Chino Na Revolution,

0:47:01.560 --> 0:47:04.400
<v Speaker 2>which is Erica Cruz. She's a business coach. Essentially, she

0:47:04.400 --> 0:47:06.920
<v Speaker 2>has this community so we use it as a lead generator.

0:47:07.120 --> 0:47:10.440
<v Speaker 2>She just had to launch ninety thousand dollars launch and

0:47:10.440 --> 0:47:12.759
<v Speaker 2>everybody's like, oh my god, but she's her pod is

0:47:12.800 --> 0:47:14.920
<v Speaker 2>not like crazy her social media, I think she only

0:47:14.960 --> 0:47:16.880
<v Speaker 2>has like twenty some one thousand followers. How does she

0:47:16.960 --> 0:47:20.200
<v Speaker 2>do that? She keeps showing up and we produce her

0:47:20.200 --> 0:47:22.400
<v Speaker 2>stuff and we have ads in her podcast, and she

0:47:22.760 --> 0:47:26.080
<v Speaker 2>has extra many episodes with testimonials. We have so I

0:47:26.160 --> 0:47:27.319
<v Speaker 2>used to be people will be like, oh, you're a

0:47:27.320 --> 0:47:30.919
<v Speaker 2>podcast coach. I really consider myself a podcast strategist. There's

0:47:30.960 --> 0:47:34.040
<v Speaker 2>a strategy behind all of this where it doesn't people

0:47:34.080 --> 0:47:37.000
<v Speaker 2>don't even realize that they're being sold to. And I

0:47:37.000 --> 0:47:39.520
<v Speaker 2>think that's the gift that I was giving, is being

0:47:39.560 --> 0:47:42.000
<v Speaker 2>able to sell something without making it feel salesy and

0:47:42.040 --> 0:47:44.160
<v Speaker 2>finding what works for you and what's successful to you,

0:47:44.480 --> 0:47:47.040
<v Speaker 2>because to some people is two hundred thousand dollarads to

0:47:47.120 --> 0:47:52.280
<v Speaker 2>others five hundred, but making ninety thousand on a launch, yeah,

0:47:52.320 --> 0:47:54.080
<v Speaker 2>and investing twelve hundred a month.

0:47:55.280 --> 0:47:57.359
<v Speaker 1>Yeah. And I to your point about, you know, whether

0:47:57.400 --> 0:48:00.319
<v Speaker 1>you work with people or you sell ads on your

0:48:00.360 --> 0:48:02.239
<v Speaker 1>own or something like that, Like what's your take on

0:48:02.280 --> 0:48:04.759
<v Speaker 1>that when it comes to because I've heard from some

0:48:04.880 --> 0:48:07.600
<v Speaker 1>podcasters who don't have a network and they're selling six

0:48:07.640 --> 0:48:11.319
<v Speaker 1>figure you know, you know, deals with partners, and it's

0:48:11.320 --> 0:48:13.719
<v Speaker 1>almost like the beauty is that there's no rules, like

0:48:13.800 --> 0:48:15.960
<v Speaker 1>you make up the numbers that you want when you're

0:48:16.000 --> 0:48:16.960
<v Speaker 1>doing it yourself.

0:48:17.400 --> 0:48:20.080
<v Speaker 2>Zero rules. So I've never been with a network as

0:48:20.160 --> 0:48:21.800
<v Speaker 2>I have shows my network.

0:48:21.640 --> 0:48:24.480
<v Speaker 1>Shout out to Cumulus and Westwood and you're great, but

0:48:24.560 --> 0:48:26.960
<v Speaker 1>you know, thirty five sixty five split, you know what

0:48:27.040 --> 0:48:28.880
<v Speaker 1>I mean, Like they're thirty five are sixty five, that's

0:48:28.920 --> 0:48:32.440
<v Speaker 1>pretty standard. Yeah, and you know then tip and I

0:48:32.480 --> 0:48:35.680
<v Speaker 1>sput that, you know, fifty to fifty from there. But yeah,

0:48:35.880 --> 0:48:38.279
<v Speaker 1>the sky can be the limit, you know when you're

0:48:38.280 --> 0:48:42.239
<v Speaker 1>doing on Absolutely, there's beauty of podcasting is that we're

0:48:42.440 --> 0:48:45.200
<v Speaker 1>an untapped market when it comes like music industry that

0:48:45.520 --> 0:48:47.640
<v Speaker 1>even streams in the music industry is like it's split

0:48:47.719 --> 0:48:48.600
<v Speaker 1>this way, blah blah blah.

0:48:48.960 --> 0:48:51.239
<v Speaker 2>There are no rules to podcasting. There's no right or

0:48:51.280 --> 0:48:55.160
<v Speaker 2>wrong way. You choose what your value is essentially and

0:48:55.200 --> 0:48:58.279
<v Speaker 2>what you want to charge, so you know, success will

0:48:58.280 --> 0:49:01.520
<v Speaker 2>look very different to every body. And this space I've never,

0:49:01.600 --> 0:49:03.320
<v Speaker 2>like I said, I've never been part of a network,

0:49:03.360 --> 0:49:05.160
<v Speaker 2>and I choose the price for my stuff. I said, well,

0:49:05.160 --> 0:49:07.640
<v Speaker 2>look at my conversion rate, especially with affiliate links. Look

0:49:07.680 --> 0:49:09.319
<v Speaker 2>at what my conversion rate is. Every time I talk

0:49:09.320 --> 0:49:11.879
<v Speaker 2>about it, Well, now I want X amount and get

0:49:11.880 --> 0:49:15.320
<v Speaker 2>that done. And there are deals where it's completely exclusive.

0:49:15.560 --> 0:49:17.799
<v Speaker 2>There are non exclusive deals that I also work on

0:49:17.800 --> 0:49:19.200
<v Speaker 2>where it's like it's a small split, but we can

0:49:19.239 --> 0:49:22.160
<v Speaker 2>still bring in whatever we want. You can do whatever

0:49:22.400 --> 0:49:25.960
<v Speaker 2>you want with your podcast. Just have a strategy where

0:49:26.000 --> 0:49:29.760
<v Speaker 2>it doesn't look crazy. Wait where it works.

0:49:30.640 --> 0:49:33.520
<v Speaker 1>Yeah, okay, well we could do this for hours and

0:49:33.560 --> 0:49:36.000
<v Speaker 1>hours and hours. But Carla, thank you so much for

0:49:36.040 --> 0:49:38.920
<v Speaker 1>sharing your insights and from one self made woman to

0:49:38.960 --> 0:49:41.400
<v Speaker 1>the next. I think your story is super inspirational and

0:49:41.400 --> 0:49:44.839
<v Speaker 1>I appreciate you sharing it with brand ambition. Where can

0:49:44.880 --> 0:49:47.160
<v Speaker 1>people find you and find out all the amazing work

0:49:47.160 --> 0:49:47.680
<v Speaker 1>that you're doing.

0:49:47.960 --> 0:49:50.879
<v Speaker 2>So Carla will Maris and I know what the name

0:49:51.640 --> 0:49:52.799
<v Speaker 2>the last thing whatever even worse.

0:49:54.600 --> 0:49:58.400
<v Speaker 1>I was like, oh the Madis, Yeah, that's what it is.

0:49:58.400 --> 0:50:02.520
<v Speaker 2>We Maddi's with Maddis. Yeah, girl, go that exactly what is? So,

0:50:02.640 --> 0:50:06.200
<v Speaker 2>Carla will Madis on all social platforms. I have my

0:50:06.360 --> 0:50:09.160
<v Speaker 2>podcast Pivot with Purpose, where I speak on you know,

0:50:09.280 --> 0:50:11.799
<v Speaker 2>weekly every Monday. We have an episode Tuesday comes out

0:50:11.800 --> 0:50:14.080
<v Speaker 2>on YouTube. I am on the radio if your local

0:50:14.120 --> 0:50:16.120
<v Speaker 2>fly on all three to one, and we have an

0:50:16.160 --> 0:50:17.640
<v Speaker 2>app as well. So I get in the morning show

0:50:17.640 --> 0:50:19.600
<v Speaker 2>and get in trouble once a week for things that

0:50:19.640 --> 0:50:21.839
<v Speaker 2>I say, but they knew what they were getting themselves into.

0:50:22.320 --> 0:50:24.640
<v Speaker 2>And if you're looking to launch a podcasts on your own,

0:50:24.680 --> 0:50:26.480
<v Speaker 2>I have a self paced course, or if not, you

0:50:26.520 --> 0:50:28.479
<v Speaker 2>can do a consultation with me as a twenty minute

0:50:28.480 --> 0:50:31.160
<v Speaker 2>console and I kind of I'll decide or we will

0:50:31.160 --> 0:50:33.359
<v Speaker 2>decide if we're good for each other. I don't If

0:50:33.360 --> 0:50:35.880
<v Speaker 2>you have an idea and I don't feel close to it,

0:50:35.960 --> 0:50:37.799
<v Speaker 2>I won't work with you. I would love to take

0:50:37.840 --> 0:50:39.960
<v Speaker 2>your money, but so many times I'll be like, you

0:50:40.000 --> 0:50:41.879
<v Speaker 2>know what, I just don't think we're a good fit

0:50:42.040 --> 0:50:44.520
<v Speaker 2>or whatever it may be. Maybe you should try this instead.

0:50:44.560 --> 0:50:47.320
<v Speaker 2>I'll give you an idea, but I don't take on everyone.

0:50:47.320 --> 0:50:48.520
<v Speaker 2>But we can do a consult and say, hey, this

0:50:48.760 --> 0:50:49.440
<v Speaker 2>would work for you.

0:50:50.080 --> 0:50:53.239
<v Speaker 1>Amazing? All right, bea fam again to Carla, thank you

0:50:53.280 --> 0:50:56.400
<v Speaker 1>so much for sharing your wonderful insights Pivot with Purpose.

0:50:56.480 --> 0:50:59.000
<v Speaker 1>Y'all go check out that show asap. I know I'm

0:50:59.000 --> 0:51:03.439
<v Speaker 1>going to ah another amazing throwback episode. Such a fun

0:51:03.480 --> 0:51:05.800
<v Speaker 1>trip down memory lane. Hey ba fan, make sure to

0:51:05.880 --> 0:51:09.920
<v Speaker 1>check out Brown Ambition every Monday, Wednesday and Friday, and

0:51:09.960 --> 0:51:13.160
<v Speaker 1>while you're at it, leave us a review. Please. You

0:51:13.160 --> 0:51:15.720
<v Speaker 1>can leave us a review on Apple Podcasts. It's entirely

0:51:15.800 --> 0:51:18.600
<v Speaker 1>free to do and it means so much to us.

0:51:19.000 --> 0:51:19.200
<v Speaker 1>Hi