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Speaker 1: Hey va, fam, it is my favorite time of the

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Speaker 1: week time for a Halaback Monday, and this week it

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Speaker 1: is one of my favorite episodes. I know I always

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Speaker 1: say that, but legit because not only is this person extraordinary,

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Speaker 1: and you're going to learn all about the business of

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Speaker 1: podcasting and how even y'all can start your own podcast

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Speaker 1: one day from Carlo will Meris. But I also met

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Speaker 1: a friend that day. So Carla is so real, so raw.

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Speaker 1: She's a mama, she's a single mama at that and

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Speaker 1: an entrepreneur and I learned a ton from her. And

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Speaker 1: you get to listen to Carla share her journey on

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Speaker 1: how she pivoted from accounting to become a podcast guru y'all.

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Speaker 1: She has worked on podcasts for Tiffany D. Cross and

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Speaker 1: Rachel Rogers. And also she is going to give some

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Speaker 1: expert advice on how y'all can maybe start your own

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Speaker 1: podcast anyone interested in that. It ain't easy, but hey,

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Speaker 1: give it a listen. Let us know what you think. Hey, Hey,

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Speaker 1: it's Mandy here and I have a very very very

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Speaker 1: special guest today. I cannot wait for y'all to meet her.

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Speaker 1: But before I introduced our illustrious guest. I want to wish,

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Speaker 1: of course, my co host Tiffany. I hope she's having

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Speaker 1: the most amazing time off during the month of March,

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Speaker 1: taking some time for herself, go into Egypt, of all places.

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Speaker 1: And as I'm thinking of her, I'm like, she better

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Speaker 1: have flown for his class, because the days of economy

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Speaker 1: are over for her and she needs to embrace her

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Speaker 1: rich auntie life. All right. So, for those of y'all

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Speaker 1: who have followed BA from the beginning, and I know

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Speaker 1: we have some ogs in the audience, first of all,

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Speaker 1: thank you because in twenty fourteen, fifteen, when we launched

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Speaker 1: the show, we were one of like none women of color,

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Speaker 1: no women of color who were covering finance in the

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Speaker 1: career and doing it in the way that we were

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Speaker 1: doing it. And for those of you who don't know

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Speaker 1: the origin story of Brown Ambition Podcast, tiff and I

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Speaker 1: met at a conference, became friends, and I was a

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Speaker 1: reporter at the time at Yahoo Finance and for my career,

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Speaker 1: like I literally studied print journalism because they allowed me

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Speaker 1: to do that in two thousand and five, even though

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Speaker 1: it was a dying industry, or at least a rapidly

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Speaker 1: changing one, and It was one of my survival tactics

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Speaker 1: throughout my career to figure out these new skill sets.

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Speaker 1: And so I taught myself video, taught myself broadcast how

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Speaker 1: to actually talk to a camera, which I had huge

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Speaker 1: fears about, and podcasting was sort of that next chapter.

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Speaker 1: And so when I thought about a show i'd want

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Speaker 1: to do, Tiffany of course came to mind. We had

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Speaker 1: such great chemistry and brown Ambition was born, and we

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Speaker 1: launched a podcast in twenty fifteen. I remember going to

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Speaker 1: Yahoo at the time. I loved telling and everyone loves

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Speaker 1: a story where someone passed on you and then you

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Speaker 1: did it anyway. So bruh. Yahoo actually said, no, we're

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Speaker 1: not interested because you can't guarantee, you know, a million downloads,

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Speaker 1: and you can't guarantee that we're going to be able

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Speaker 1: to advertise immediately and make a revenue. So thank goodness

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Speaker 1: they did, because of course, we went on to make

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Speaker 1: the show on our own and to this day fully

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Speaker 1: owned the IP.

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Speaker 2: We own the show. Obviously, we have a.

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Speaker 1: Great podcast partner in Westwood One are our network, but

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Speaker 1: still it is our show and we are so proud

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Speaker 1: of it. And one of the questions I get a lot,

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Speaker 1: especially from people in my career coaching group, Mandy Moneymakers

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Speaker 1: is I'm thinking of starting a podcast. It feels like

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Speaker 1: it's such a crowded space. Now, do you have any

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Speaker 1: tips for me? And I do offer all of the

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Speaker 1: insights that I have, But I've only ever worked obviously

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Speaker 1: on Brown Ambition. So I am so excited to welcome

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Speaker 1: today's guest because she is someone who has become a

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Speaker 1: podcast crew and her own right, has worked on multiple shows,

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Speaker 1: and she is here today to talk a little bit

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Speaker 1: about her journey. And I'm hoping on y'all's behalf, I'm

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Speaker 1: going to ask all the juicy questions so that you

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Speaker 1: feel more empowered if it's what you want to do

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Speaker 1: to launch a show of your own, because, as I

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Speaker 1: try to say to it everyone, I still think that

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Speaker 1: there's room for new voices, new ideas, everything in the

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Speaker 1: podcast space. So I want to introduce our guest, Carla

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Speaker 1: will Meris. She is the founder of Idea to Launch

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Speaker 1: Academy and the host of the Idea to Launch podcast.

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Speaker 1: But before she became a podcast guru, she was like me,

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Speaker 1: a corporate girly crunching numbers behind a desk as an

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Speaker 1: accountant working forty to sixty hours per week, but then

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Speaker 1: ultimately decided to make the brave and bold move to pivot,

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Speaker 1: lean into new skills and become totally fulfilled in her

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Speaker 1: new path. And in less than a year, Carla was

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Speaker 1: able to sell out a live show, quit that corporate job,

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Speaker 1: and go full time as a podcaster. Since then, her

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Speaker 1: show hasn't massed over a million downloads, over one hundred

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Speaker 1: K and AD revenue, and in her business the idea

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Speaker 1: to launch academy, she helps others just like herself do

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Speaker 1: the same. I am so honored to welcome Carla to

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Speaker 1: the BA Studio. Welcome Carla, thank you for having me. Yeah,

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Speaker 1: have creaty introduction.

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Speaker 2: I'm bringing you in my pocket everywhere. Thank you.

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Speaker 1: Well, you know I have an editor so I can

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Speaker 1: stop and start again. I love that some of the

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Speaker 1: shows you worked on, y'all might have heard of the

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Speaker 1: No for Sure podcast holding Court not just another sex

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Speaker 1: podcast powered af But take us back to your journey,

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Speaker 1: you know, as a podcaster, and what year did you

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Speaker 1: really get your start and when did you start to realize, Okay,

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Speaker 1: this could actually be a career for me.

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Speaker 2: So, like I said, I come from corporate. I was

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Speaker 2: an accountant for six years. I was a young mom,

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Speaker 2: so it was like, you're going numbers. It pays well,

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Speaker 2: get it done. That's what you basically do, right, especially

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Speaker 2: in my culture. You know, I'm from Puerto Rico, Caribbean.

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Speaker 2: It's just like a woman just gets a job and

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Speaker 2: works nine to five, and that's what you do. I

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Speaker 2: never fit the mold, but as I'm in accounting, I

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Speaker 2: started to feel like there was something that I needed

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Speaker 2: to change. This wasn't for me and it wasn't fulfilling me.

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Speaker 2: So I turned thirty and I started this blog called Shit,

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Speaker 2: I'm thirty. My dad had just passed away, and I'm like, oh,

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Speaker 2: what year was this? This was twenty seventeen.

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Speaker 1: Oh man starting a blog in twenty seventeen.

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Speaker 2: I didn't know what I was doing. I just knew

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Speaker 2: that I needed to. It was more like a journal. Honestly,

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Speaker 2: I'm like, well, I'm gonna just put it out there.

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Speaker 2: I usually do it on Instagram, and the business side

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Speaker 2: of me, I'm like, well, maybe I can monetize this somehow,

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Speaker 2: some white other than just putting it out there on

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Speaker 2: videos or talking to friends or maybe going live whatever

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Speaker 2: it was so I did the blog that didn't last long.

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Speaker 2: There I would put like the fucks in like all

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Speaker 2: caps and a bunch of exclamation marks, and it's like, oh,

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Speaker 2: what the hell. It wasn't giving what I needed to give,

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Speaker 2: although a lot of people were resonating with it, like oh,

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Speaker 2: we love this one's the next one coming out, but

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Speaker 2: I'm like, I was still itching, like there's something that's not.

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Speaker 2: I need to say my fucks better. You know, I

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Speaker 2: really need you to know, because sometimes you read something

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Speaker 2: and it's it doesn't translate the way I wanted it

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Speaker 2: to translate. So I was.

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Speaker 1: Laughated versus saying it out loud.

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Speaker 2: Yeah, she's like a text message. You ended up arguing

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Speaker 2: with your man because he said something and he meant

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Speaker 2: it in a different way, but we were already mad

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Speaker 2: at we read it in a different way, so when

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Speaker 2: you hear it, it's different. So I went ahead and

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Speaker 2: started listening to pods. I already did that for years.

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Speaker 2: In accounting, you do nothing but sit behind a desk

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Speaker 2: and crunch numbers. So audiobooks and podcasts were my thing

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Speaker 2: from seven am until nighttime, you know, so all day

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Speaker 2: long that's what I would do. So I didn't started

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Speaker 2: teaching myself because how do you get a podcast on iTunes.

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Speaker 2: I'm not famous. I literally live in Disney World, Orlando,

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Speaker 2: I have a kid. I'm just I don't know any

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Speaker 2: of this. I'm not on the entertainment space. So I

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Speaker 2: started to teach myself. It took about six seven months.

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Speaker 2: Bought so much equipment that I didn't need, but I

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Speaker 2: figured I became an engineer myself. I had a surface

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Speaker 2: you know those pads, yeah, tablet, and so much equipment

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Speaker 2: and you're not gonna like I spent so my Polo

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Speaker 2: Chick I was going on that.

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Speaker 1: I've seen it happen, yes.

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Speaker 2: Because when you go through the rabbit hole of Google,

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Speaker 2: there's all these gurus telling you what to do. So

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Speaker 2: I had to just learn trial and error. Started the

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Speaker 2: podcast March two thousand eighteen, so it'll be five years now.

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Speaker 1: And was it always idea to launch? What wasn't?

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Speaker 2: No? No, So it's called Shit I'm thirty. I just

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Speaker 2: switched the blog onto the pod Shit I'm thirty. It okay,

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Speaker 2: and within eight weeks. My actual idea to launch is

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Speaker 2: the pod that it's kind of like a branch. It

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Speaker 2: just has a few episodes of like tidbits and how

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Speaker 2: to podcast, but it was shit, I'm thirty, and now

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Speaker 2: it's called pivot with Purpose. So shit I'm thirty was

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Speaker 2: on the charts, and I always say with Oprah, right

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Speaker 2: on the Oprah. Within eight weeks, I was like, me

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Speaker 2: and her best dies, you're right, but you know that

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Speaker 2: it was a big deal back then, right, I'm like,

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Speaker 2: I don't know what I'm doing. I'm in my daughter's playroom. Literally,

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Speaker 2: I kicked her out, and I'm like, this is a

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Speaker 2: studio now. So I did that and just kept going right,

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Speaker 2: it was audio. I had a friend. My friend's like,

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Speaker 2: I don't really like this. I kept going on my

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Speaker 2: own and from there I realized, specifically that people of

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Speaker 2: color were asking me how do I start. I don't

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Speaker 2: have the money to spend ten thousand dollars for someone

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Speaker 2: to teach me how to do my own podcast. So

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Speaker 2: I started testing out how to launch a podcast in

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Speaker 2: thirty days. So I would charge like forty nine bucks

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Speaker 2: for an hour, and I would give them the whole

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Speaker 2: rundown and help them. I did this for a while,

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Speaker 2: then I started the academy. I then taught people everything

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Speaker 2: I knew. You know now I know what equipment to use. Now,

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Speaker 2: I know how to simplify this. So I made it

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Speaker 2: very simple for us to just start, because you can

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Speaker 2: make it very difficult. Then the pandemic hit. And I've

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Speaker 2: been doing this now for a while virtually because again

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Speaker 2: I live in Orlando. There's no Mecca. This is not

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Speaker 2: New York because it's not La like it's there's not

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Speaker 2: much media here. So the pandemic hits and big corporations

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Speaker 2: like iHeart don't know how to simplify things, and they're

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Speaker 2: home and they don't know what to do. So then

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Speaker 2: I was able to step in and show them, hey,

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Speaker 2: we can do this. And at that time, Riverside wasn't

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Speaker 2: a thing, So it was showing them how to use

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Speaker 2: zoom but without zoom audio and using the backup audio,

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Speaker 2: and they're like, oh, this is it. I'm like, that's it.

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Speaker 1: Pay me now, yeah, yeah. Talk to us about choosing

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Speaker 1: the idea for your show. You already had the blog.

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Speaker 1: When did you realize, like, this is the focus of

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Speaker 1: the show and it's actually resonating with an audience. Because

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Speaker 1: I think some folks will rush in, like they'll think

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Speaker 1: that they have an idea for a show. They'll do

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Speaker 1: the show without actually like testing or seeing if there's

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Speaker 1: an audience for it, especially if you're not, like you said,

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Speaker 1: a celebrity who has a built in fan base, you know,

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Speaker 1: So talk a little bit about that. And I also

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Speaker 1: hear that your show pivoted over time. Now it's pivot

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Speaker 1: with purpose. So yeah, tell people who are wondering, what's

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Speaker 1: the thing. How do I know that people are going

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Speaker 1: to resonate with this?

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Speaker 2: How you sort of? I did some things right, and

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Speaker 2: I did some things not looking back that weren't the best.

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Speaker 2: What I did do was I come from a business background, right,

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Speaker 2: so I remember doing a lot of like customer avatars

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Speaker 2: and knowing who my target audience is for business, so

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Speaker 2: I figured I needed to know that from the pot

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Speaker 2: as well. So although it was called shit, I'm thirty

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Speaker 2: and everything, I still remember my spiel. It's like getting

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Speaker 2: rid of society's expectations about where you should be in

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Speaker 2: your thirties as a woman of color when you turn thirty.

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Speaker 2: And that's where I stayed, and I talked about parenting

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Speaker 2: and career and relationships everything, but through the lens of

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Speaker 2: a woman of color turning thirty, trying to figure out

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Speaker 2: what to do. So I was very intentional with my content.

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Speaker 2: It's like, oh, well you talk about everything, yes, but no,

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Speaker 2: I talk about what I'm going through. But it's in

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Speaker 2: a very linear way, right, I don't kind of I

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Speaker 2: didn't deviate from that, and my guests also were very

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Speaker 2: aligned with that. So that's when that was my test essentially,

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Speaker 2: and that's why I believe everyone kept coming back because

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Speaker 2: whoever liked episode one, two and three also liked four, five, six, seven,

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Speaker 2: and eight. And that's I think a lot of people

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Speaker 2: that want to start a pod where they fall is, Oh,

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Speaker 2: I want to it's for everybody, It's for all black women,

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Speaker 2: it's for all No, it's now, we're not monolithic, were out,

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Speaker 2: We're not all the same, So why would you put

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Speaker 2: me in the same category as what's her name? Candice?

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Speaker 2: But moving right along, we're not all the same. So

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Speaker 2: that thing, that's the very first thing that one of

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Speaker 2: the things that I think I did wrong was choosing

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Speaker 2: that name. So although I was very I was sad,

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Speaker 2: I was anxious about turning thirty. I'm not where I'm

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Speaker 2: supposed to be like in society and in my family.

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Speaker 2: I wasn't doing what I was supposed to be doing.

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Speaker 2: I should settle down and get married, have more kids,

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Speaker 2: have the white picket friends, you know, just stay home

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Speaker 2: after five o'clock, do whatever you have to do for

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Speaker 2: your husband. It wasn't me, and I felt trapped in

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Speaker 2: my thirties. But then as I got to my thirty

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Speaker 2: four thirty five, I'm like, oh, I like it here.

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Speaker 1: I like it a lot.

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Speaker 2: You can't can't am I tell me nothing. I'm not

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Speaker 2: a kid, I'm not too old. I love who I'm becoming.

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Speaker 2: So that's when I pivoted and I started really finding

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Speaker 2: out what my purpose was through the podcast. It was

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Speaker 2: I enjoyed speaking, but at the same time, I started

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Speaker 2: finding my passion and my purpose through storytelling and helping others,

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Speaker 2: and I'm like, oh, this is where I'm supposed to be.

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Speaker 2: And that's when, with the help of the community of

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Speaker 2: the podcast, we came up with pivot with purpose because

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Speaker 2: I didn't know where to take it. But I believe

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Speaker 2: also the name is very important because you'll get to

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Speaker 2: a point where you're like, oh, does this still fit

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Speaker 2: who I am today? We are forever evolving. Who I

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Speaker 2: was when Shit I'm thirty started is one hundred percent

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Speaker 2: not who I am today. So we have to be

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Speaker 2: able to evolve with our podcast as well.

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Speaker 1: Yeah. Absolutely, I mean it's hard to like, it's impossible

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Speaker 1: to foresee into the future where you're going to be.

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Speaker 1: I think we got lucky because Brian ambition has just

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Speaker 1: it never gets old, it never is stale. I do

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Speaker 1: remember in the early days someone saying, like someone who

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Speaker 1: also was launching a podcast, like, well, are you afraid

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Speaker 1: of alienating people with the title, and feeling a little

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Speaker 1: bit like I was confident, but also she made me

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Speaker 1: think twice and of course, now, of course we want

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Speaker 1: it to be called this. You know, this is who

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Speaker 1: we are, who we want to speak to, and it's

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Speaker 1: okay to be specific and be niche down in that way.

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Speaker 1: And also what I'm hearing is like, it's okay for

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Speaker 1: you to change your mind and to change the title

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Speaker 1: of a show. And I've seen this happen, Like I

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Speaker 1: was on someone's podcast and it was one title and

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Speaker 1: then they were launching a book book and they're like, okay,

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Speaker 1: so we're going to change the name of the podcast

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Speaker 1: now to the name of the book. And it was

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Speaker 1: like planned out. And when you do that, like are

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Speaker 1: you able nothing changes, Like you can keep the same

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Speaker 1: you know, home on Apple, the same links, all that

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Speaker 1: stuff you know on the technical side, so you don't

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Speaker 1: have to actually lose any like ground you've made in

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Speaker 1: terms of placement on the charts and things like that.

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Speaker 2: Mm hmm, yeah, you absolutely a can. Oh you have

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Speaker 2: to change that are basically what it's called an RSS feed.

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Speaker 2: It stays the same. You just update your artwork, you

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Speaker 2: update your description. Everything stays there, depending of course on

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Speaker 2: what media host you use. But you can keep everything

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Speaker 2: the same. All your subscribers will not go anywhere. Yeah.

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Speaker 1: Oh man, you said hosts. I mean when we launched

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Speaker 1: Brown Ambition, our host used to be Libsen and I remember, okay,

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Speaker 1: like teaching myself how to use that.

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Speaker 2: What was your first host? I still use libs in.

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Speaker 2: I use that seen and libs in.

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Speaker 1: M hm okay nice. Yeah, Libsen is one of the OG's.

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Speaker 1: But now there's several more, you know.

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Speaker 2: Oh, there's so many that. Yeah, Libsin has been around

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Speaker 2: since the getting of podcasting. But there is Art nineteen,

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Speaker 2: there is bus brout there a spreaker. I don't recommend

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Speaker 2: as anchor. If you are serious about podcasting, I know anchor.

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Speaker 2: It hates me since Clubhouse days. I am very opinionated,

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Speaker 2: but I do not because that was amazing. For those

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Speaker 2: like three months I made a lot of money at

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Speaker 2: Globhouse just talking about podcasting because it became so big

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Speaker 2: during that time, you know, and people didn't know what

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Speaker 2: to do. But if you're taking this seriously and you

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Speaker 2: really wanted to eventually be a business, I'm all about

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Speaker 2: owning your ip owning your content, and everything that's free

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Speaker 2: comes at a cost.

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Speaker 1: Every Oh, that's the thing. And when it yeah, yep,

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Speaker 1: even Lips's. I think lips and I could start with

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Speaker 1: like five fifteen blucks something like that depends on fifteen

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Speaker 1: dollars a month. So what else when those in those

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Speaker 1: early days when you said that you got a bunch

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Speaker 1: of equipment, did everything wrong? Like if someone's starting out today,

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Speaker 1: what would be I know it's in my starter kit,

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Speaker 1: but what would be in your starter kit? For a podcaster?

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Speaker 2: All you need is a Samsung Q to you, what's that?

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Speaker 2: It's literally a sixty nine dollar microphone. It's you plug

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Speaker 2: it in straight to your computer. But I'm like, what

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Speaker 2: that you? No, you probably have a short It looks

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Speaker 2: like a I have a saying yeah, okay, so there

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Speaker 2: is like you probably have the MV seven. I have

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Speaker 2: a short mic as well, like this one will run

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Speaker 2: you about two hundred and fifty dollars and it'll be XLR.

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Speaker 2: And you can also just go directly to your computer.

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Speaker 2: You can choose if you grow, you can grow with it.

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Speaker 2: But the same thing with a Samsung it has for

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Speaker 2: you to be able to put it straight to your computer.

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Speaker 2: So all you need is your computer and your microphone.

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Speaker 2: That's it. And then something like this riverside or squad

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Speaker 2: casts or zencaster that records you know, interviews or yourself

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Speaker 2: by your or you by yourself, your audio and your video,

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Speaker 2: and boom, you have a full studio at your house

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Speaker 2: with your computer and your microphone. That's all you need.

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Speaker 2: Of course, there are productions that cost ten twelve thousand

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Speaker 2: dollars a month to make, but it's not necessary to

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Speaker 2: get you off the ground.

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Speaker 1: Yeah, talk to me about the production side. Like obviously

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Speaker 1: in those early days, I'm like us, I'm sure you

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Speaker 1: edited the show yourself and like behind the scenes, uploaded

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Speaker 1: it yourself. How did you what did you use to

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Speaker 1: learn how to edit? Did you already have some familiarity

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Speaker 1: with like audio editing or did you teach yourself that girl.

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Speaker 2: I didn't even know how to plug in the cable box.

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Speaker 2: Like if my cable went down, I'm calling Spectrum and

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Speaker 2: then they're like, can you do this? No, send someone

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Speaker 2: right now. I don't want to touch the cables. I

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Speaker 2: YouTube University was where I went and got my degree

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Speaker 2: YouTube Anyone. When I get dms from people was like

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Speaker 2: how do I do this? Or how do I do that?

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Speaker 2: I won't answer those. If you give me a specific question, Hey,

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Speaker 2: I have my XLR cord and this is not working

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Speaker 2: or whatever, then I'll answer that question. Because there's so

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Speaker 2: much information on YouTube for free, for free I have

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Speaker 2: literally I've been producing some of the biggest podcasts. We're

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Speaker 2: talking about two million downloads a month off of Audacity,

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Speaker 2: which is also free. And where do I learn how

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Speaker 2: to do Audacity? On YouTube? Literally? And it's free on

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Speaker 2: a it's free on a PC. You don't have You

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Speaker 2: don't have to have a huge computer. Again, I said

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Speaker 2: in the beginning, I started with a surface tablet. That's

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Speaker 2: all I had. I didn't even I mean, I had

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Speaker 2: my work computer, but and I would use that to

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Speaker 2: the Lenovo from work. I ended up getting fired from accounting.

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Speaker 1: It's fine. Specifically, I don't record your podcast on your

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Speaker 1: work computer though, just you know.

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Speaker 2: Don't don't do it. I would do a lot of

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Speaker 2: research on there and then record on the surface, so

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Speaker 2: all my research and my outlines were on my laptop

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Speaker 2: and then I would use all this stuff. But literally,

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Speaker 2: all you need is your computer, your microphone, something like Riverside, Squadcast,

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Speaker 2: Zancaster and just get started.

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Speaker 1: Yeah yeah, I think I also have a plan starting.

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Speaker 2: It is because many people go in without a plan.

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Speaker 2: What is your plan? What is what's your why? Why

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Speaker 2: are you doing this? Who are you impacting? Once they

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Speaker 2: leave your podcast, what are you leaving them with? Because

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Speaker 2: just because you have cool conversations with your friends does

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Speaker 2: not mean you need to have it on a podcast.

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Speaker 2: So there are a lot of podcast gurus out there.

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Speaker 2: They're like everybody needs a podcast, Like, oh, broh, you

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Speaker 2: get a podcast, You get a podcast? No, shut up,

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Speaker 2: they don't. And now we're seeing how everyone should not

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Speaker 2: be on a pod. And I truly believe the power

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Speaker 2: the tongue. We're so powerful with the things that we

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Speaker 2: say and the influence that we can create. And the

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Speaker 2: people that are listening that could be very easily influenced.

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Speaker 2: So just be very careful with what you're saying, because

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Speaker 2: once you get on this microphone, I feel like we

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Speaker 2: should have a duty on what we say and how

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Speaker 2: we say it.

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Speaker 1: Yeah, and to whom you're speaking. Like being able to define.

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Speaker 1: I feel like if you can't define your person, like

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Speaker 1: how old are they, where do they live, what apps

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Speaker 1: are on their phone? You know, what kind of shows

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Speaker 1: do they enjoy? What are they struggling with? Like actually

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Speaker 1: being able to share excuse me, actually being able to

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Speaker 1: like personify your audience and like what and always center them.

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Speaker 1: I think that's one of the best things we did

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Speaker 1: at BA was of course our personalities, our personal stories

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Speaker 1: infuse the show with color and all that. But we

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Speaker 1: never forgot about her. You know, we never forgot about

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Speaker 1: our listener.

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Speaker 2: And did you have a name for her?

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Speaker 1: No?

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Speaker 2: Actually no, I might.

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Speaker 1: Fortunately, we have so many people submitting questions we have

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Speaker 1: like real names now, you know, we think about I

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Speaker 1: think about uh, dang it. There's so many that just

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Speaker 1: have over the years. They're always sending questions and encouraging words.

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Speaker 1: But we never forget about what the brown and black

428
00:20:24,480 --> 00:20:26,920
Speaker 1: woman's experience is and what she's going through and how

429
00:20:26,960 --> 00:20:30,120
Speaker 1: the news, what about the news is stressing her out?

430
00:20:30,160 --> 00:20:32,760
Speaker 1: And like how can we, you know, help comfort and

431
00:20:32,800 --> 00:20:36,520
Speaker 1: provide some insights into everything that has to do with

432
00:20:36,560 --> 00:20:40,120
Speaker 1: her pocketbook and her career. So that's such a good

433
00:20:40,119 --> 00:20:40,840
Speaker 1: point that you made.

434
00:20:41,160 --> 00:20:41,679
Speaker 2: For sure.

435
00:20:42,000 --> 00:20:44,200
Speaker 1: I used to use garage band. I had a Yetie

436
00:20:44,240 --> 00:20:46,120
Speaker 1: mic because everyone had a Yetie mike, you know.

437
00:20:46,520 --> 00:20:51,840
Speaker 2: I know, I mean they're terrible. They're They're a model

438
00:20:52,359 --> 00:20:54,280
Speaker 2: of podcasting, that's it.

439
00:20:54,320 --> 00:20:56,320
Speaker 1: They have such bad like you pick up so many

440
00:20:56,320 --> 00:20:59,840
Speaker 1: different background noises. I was like, what am I getting wrong? Anyway? Anyway, Yes,

441
00:20:59,880 --> 00:21:03,040
Speaker 1: so I used Apple earbuds. Plus they're not portable yet,

442
00:21:03,040 --> 00:21:05,200
Speaker 1: these are heavy, and I would be going into the city.

443
00:21:05,520 --> 00:21:07,960
Speaker 1: So I literally would use Apple earbuds and a laptop

444
00:21:08,560 --> 00:21:10,800
Speaker 1: and garage band and I would, you know, rock that

445
00:21:10,880 --> 00:21:14,920
Speaker 1: out for years, like I'm probably until the pandemic until

446
00:21:14,920 --> 00:21:18,359
Speaker 1: I was forced to stay home because it was supportable, functionable,

447
00:21:18,640 --> 00:21:20,880
Speaker 1: And we used to use Skype back in the day,

448
00:21:21,520 --> 00:21:22,480
Speaker 1: like I know.

449
00:21:23,400 --> 00:21:25,160
Speaker 2: No, it was a thing spiper.

450
00:21:25,680 --> 00:21:29,600
Speaker 1: It was no squad cast back in twenty fifteen. Okay, okay,

451
00:21:29,680 --> 00:21:32,800
Speaker 1: So we covered some technical stuff, and I want to

452
00:21:32,840 --> 00:21:35,399
Speaker 1: talk to you about. One of the other questions that

453
00:21:35,440 --> 00:21:38,200
Speaker 1: I get frequently from anyone wanting to start a show

454
00:21:38,359 --> 00:21:41,639
Speaker 1: is and then how do I tell people about it?

455
00:21:41,720 --> 00:21:45,800
Speaker 1: Like how do people find the show? You started the show,

456
00:21:46,160 --> 00:21:48,520
Speaker 1: you know, not long after your blog, right, So about

457
00:21:48,520 --> 00:21:50,920
Speaker 1: a year after you launched your blog, did you all.

458
00:21:50,760 --> 00:21:53,280
Speaker 2: Have literally I only had like seven blog posts, and

459
00:21:53,320 --> 00:21:55,960
Speaker 2: I was like, okay, off to audio.

460
00:21:55,680 --> 00:21:57,800
Speaker 1: We go, lowercase B blog got it?

461
00:21:58,320 --> 00:22:01,600
Speaker 2: Yes, very all of it. I need like ten.

462
00:22:01,520 --> 00:22:03,719
Speaker 1: People getting really caught up and like put you know,

463
00:22:03,760 --> 00:22:05,680
Speaker 1: the same thing that Yahoo was caught up in, which

464
00:22:05,720 --> 00:22:08,080
Speaker 1: is like, but is anyone going to listen? And I

465
00:22:08,119 --> 00:22:10,160
Speaker 1: feel like for us, we had to not care about

466
00:22:10,160 --> 00:22:12,600
Speaker 1: that for a while. I mean, of course you care,

467
00:22:12,720 --> 00:22:15,280
Speaker 1: but like, you can't make that the reason for doing

468
00:22:15,280 --> 00:22:18,080
Speaker 1: it because it takes. In my experience, I found it

469
00:22:18,119 --> 00:22:21,840
Speaker 1: takes time to build that loyalty, that trust, you know.

470
00:22:21,960 --> 00:22:24,159
Speaker 1: So talk to me about your show and how you

471
00:22:24,200 --> 00:22:28,159
Speaker 1: grew it and if there was any strategy that particularly.

472
00:22:27,600 --> 00:22:30,760
Speaker 2: Worked for you. Yeah. So back then there was no video,

473
00:22:30,840 --> 00:22:33,359
Speaker 2: well I didn't have video, right, it was audio only.

474
00:22:33,440 --> 00:22:36,959
Speaker 2: But then I knew about audiograms, so I would create

475
00:22:37,000 --> 00:22:40,600
Speaker 2: these audiograms with clips of the show on social media. Again,

476
00:22:40,760 --> 00:22:43,800
Speaker 2: I had maybe a thousand followers back then. If I

477
00:22:43,840 --> 00:22:46,000
Speaker 2: got twenty likes, this is my favorite joke on such

478
00:22:46,040 --> 00:22:47,840
Speaker 2: as like dad jokes person, I'm like, if I got

479
00:22:47,880 --> 00:22:50,160
Speaker 2: twenty likes in a picture, I was like, oh my god,

480
00:22:50,520 --> 00:22:53,040
Speaker 2: Kim Kardashianna, watch out. You know, I thought I was

481
00:22:53,119 --> 00:22:56,080
Speaker 2: poping with twenty likes on social media, right, So I

482
00:22:56,160 --> 00:22:59,359
Speaker 2: had these audiograms and that's what I would do, create

483
00:22:59,400 --> 00:23:02,800
Speaker 2: clips and just push them out constantly. And I do

484
00:23:02,880 --> 00:23:04,720
Speaker 2: remember some people saying, oh my god, you're always posting

485
00:23:04,720 --> 00:23:08,960
Speaker 2: about your podcast. Okay on follow That's fine. I'm gaining

486
00:23:09,040 --> 00:23:11,880
Speaker 2: more than what I'm losing. So how will they find you?

487
00:23:11,880 --> 00:23:14,639
Speaker 2: You have to be your number one fan, you really do.

488
00:23:14,720 --> 00:23:16,920
Speaker 2: If you start thinking about what other people might think

489
00:23:16,960 --> 00:23:20,919
Speaker 2: about your little podcast or you think, that's when you

490
00:23:20,960 --> 00:23:23,199
Speaker 2: have to literally put your blinders on. And unfortunately, I

491
00:23:23,240 --> 00:23:26,280
Speaker 2: will say, I don't know if this is in every community,

492
00:23:26,280 --> 00:23:30,199
Speaker 2: but definitely, for hours, our biggest supporters are not our

493
00:23:30,240 --> 00:23:33,679
Speaker 2: family and friends. Yeah yeah, especially in the beginning, Oh

494
00:23:33,720 --> 00:23:35,320
Speaker 2: what are you doing the little podcast? You know, you

495
00:23:35,320 --> 00:23:36,960
Speaker 2: think you're an iTunes or you think you're bake me mad?

496
00:23:37,640 --> 00:23:39,000
Speaker 2: What is that doing? And you're making any money? You

497
00:23:39,000 --> 00:23:41,400
Speaker 2: can't go out with us anymore because you're recording. Yes,

498
00:23:41,640 --> 00:23:43,639
Speaker 2: because I'm passionate about it. And you will know if

499
00:23:43,640 --> 00:23:45,520
Speaker 2: you're passionate about what you're talking about and what you're

500
00:23:45,520 --> 00:23:48,040
Speaker 2: doing when you have to pass up on brunch or

501
00:23:48,080 --> 00:23:50,280
Speaker 2: you have to pass up on a friend's vacation because

502
00:23:50,359 --> 00:23:52,359
Speaker 2: like you know, I have to record X amount of

503
00:23:52,359 --> 00:23:54,119
Speaker 2: pods or I need to learn how to do this,

504
00:23:54,200 --> 00:23:55,560
Speaker 2: or I have to work on my outline, or I

505
00:23:55,600 --> 00:23:57,560
Speaker 2: have to edit whatever that is. For two and a

506
00:23:57,600 --> 00:24:03,000
Speaker 2: half years, I wore all the hats, you know, marketing, graphic, design, editing, engineer,

507
00:24:03,080 --> 00:24:06,120
Speaker 2: like all of it was just me onto the pandemic

508
00:24:06,119 --> 00:24:09,159
Speaker 2: when I found, you know, my May, who's amazing and

509
00:24:09,200 --> 00:24:12,320
Speaker 2: still work with her, but we you know, I need it,

510
00:24:12,320 --> 00:24:13,800
Speaker 2: and with her, I was like, I'm going to give

511
00:24:13,840 --> 00:24:16,960
Speaker 2: you four episodes and do it for free, and I

512
00:24:17,000 --> 00:24:20,040
Speaker 2: want to see what you can do. Edit, yes, edit,

513
00:24:20,080 --> 00:24:22,520
Speaker 2: And the very first one was mid pandemic on my

514
00:24:22,760 --> 00:24:26,800
Speaker 2: birthday and it was Charlemagne and she goes into the

515
00:24:26,880 --> 00:24:28,600
Speaker 2: zoom and she's like what and I'm my girl, don't

516
00:24:28,600 --> 00:24:30,080
Speaker 2: ask any questions we just got to get this done.

517
00:24:30,240 --> 00:24:33,040
Speaker 2: Everything went wrong. Internet was going down. We were doing

518
00:24:33,040 --> 00:24:35,199
Speaker 2: it on a hot spot which didn't break, by the

519
00:24:35,240 --> 00:24:37,920
Speaker 2: grace of God at all during the entire hours listening

520
00:24:37,920 --> 00:24:38,280
Speaker 2: to the story.

521
00:24:38,359 --> 00:24:39,800
Speaker 1: So you're interviewing Charlemagne.

522
00:24:40,119 --> 00:24:44,800
Speaker 2: Yes, oh okay, and I am terrified because I've been

523
00:24:44,920 --> 00:24:47,359
Speaker 2: I've been trying to get this forever right, and he's like,

524
00:24:47,400 --> 00:24:50,720
Speaker 2: hey day, yeah, one day. Finally the day comes and

525
00:24:50,880 --> 00:24:53,840
Speaker 2: I got you on here because the world shut him down.

526
00:24:53,920 --> 00:24:56,800
Speaker 2: So now you're sitting down nothing but time. It's May

527
00:24:56,840 --> 00:25:01,040
Speaker 2: twenty twenty, and my internet's not working. Internet works every

528
00:25:01,119 --> 00:25:04,359
Speaker 2: day all day. But we made it work without a hiccup.

529
00:25:04,400 --> 00:25:07,800
Speaker 2: And from then I knew, Oh like, she's as dedicated

530
00:25:07,840 --> 00:25:10,280
Speaker 2: as I am, and we spent. She hasn't left my

531
00:25:10,320 --> 00:25:10,840
Speaker 2: side since.

532
00:25:11,080 --> 00:25:13,880
Speaker 1: Okaba fan, so many gems are being dropped right now.

533
00:25:13,880 --> 00:25:15,439
Speaker 1: You do not want to miss the rest of my

534
00:25:15,520 --> 00:25:18,440
Speaker 1: conversation with Carla, and I'm gonna put the full respect

535
00:25:18,480 --> 00:25:21,000
Speaker 1: on it. Will Marie coming back to you and just

536
00:25:21,040 --> 00:25:24,680
Speaker 1: a few All right, we are back with our guest,

537
00:25:24,800 --> 00:25:27,560
Speaker 1: Carla well Madis, who's gonna tell us all about the

538
00:25:27,560 --> 00:25:30,760
Speaker 1: power of podcasting and how you, yes, you can actually

539
00:25:30,800 --> 00:25:33,040
Speaker 1: launch your own podcast if you have a plan and

540
00:25:33,080 --> 00:25:36,439
Speaker 1: you never forget about your purpose, which hopefully is to

541
00:25:36,480 --> 00:25:39,600
Speaker 1: help others. What like the key for me with you

542
00:25:39,720 --> 00:25:44,000
Speaker 1: talking about showing up, skipping things, you know, being really

543
00:25:44,040 --> 00:25:47,280
Speaker 1: serious about it is if you're treating it like something

544
00:25:47,280 --> 00:25:50,240
Speaker 1: you pick up and put down, it's almost like why bother?

545
00:25:50,680 --> 00:25:55,439
Speaker 1: Because consistency is so key, like showing up when you

546
00:25:55,440 --> 00:25:57,359
Speaker 1: say you're going to show up for your audience so

547
00:25:57,400 --> 00:26:00,639
Speaker 1: they rely on you. How did you build that cadence? Like,

548
00:26:00,720 --> 00:26:03,720
Speaker 1: for example, with Brown Ambition, we started recording I think

549
00:26:03,760 --> 00:26:06,840
Speaker 1: in the early days we aired every Tuesday and then

550
00:26:06,920 --> 00:26:09,680
Speaker 1: we switched to Wednesday. You know, we've didn't make very

551
00:26:09,680 --> 00:26:12,520
Speaker 1: many changes over eight years, and now we do two

552
00:26:12,560 --> 00:26:16,360
Speaker 1: shows a week, you know, consistently Wednesday and Fridays, which

553
00:26:16,400 --> 00:26:18,359
Speaker 1: we record on one day. So talk to me about

554
00:26:18,400 --> 00:26:22,440
Speaker 1: deciding the cadence and we are a week we are

555
00:26:22,480 --> 00:26:25,080
Speaker 1: we never miss a week, like we have something new

556
00:26:25,119 --> 00:26:27,840
Speaker 1: every week. And we chose that life for some reason

557
00:26:27,880 --> 00:26:30,119
Speaker 1: I can't remember, but it's the life that we have now.

558
00:26:30,880 --> 00:26:32,840
Speaker 1: But we show up, you know, we say we're going

559
00:26:32,880 --> 00:26:33,320
Speaker 1: to show up.

560
00:26:33,320 --> 00:26:36,560
Speaker 2: So how did you decide you're kiding? So if you're listening,

561
00:26:36,640 --> 00:26:38,880
Speaker 2: You're like, I just don't have time. This is too much.

562
00:26:38,960 --> 00:26:41,640
Speaker 2: I was an accountant close week. I would be there

563
00:26:41,640 --> 00:26:44,280
Speaker 2: from seven am to sometimes midnight to do it again

564
00:26:44,280 --> 00:26:47,600
Speaker 2: the next day. Bulk recording was my friend. For sure,

565
00:26:47,880 --> 00:26:50,720
Speaker 2: I would sit down, but I chose weekly. I knew

566
00:26:50,840 --> 00:26:53,080
Speaker 2: that I have if someone wants to it's just like

567
00:26:53,119 --> 00:26:55,760
Speaker 2: a relationship. You got to show up. When you start

568
00:26:56,119 --> 00:26:58,960
Speaker 2: not showing up at being some timy, then I'm not

569
00:26:59,000 --> 00:27:01,840
Speaker 2: going to invest any time, any money, any anything into you.

570
00:27:02,280 --> 00:27:04,600
Speaker 2: So I was showing up weekly. There were times there.

571
00:27:04,640 --> 00:27:06,680
Speaker 2: I remember one time specifically, I had nothing in the bank,

572
00:27:06,880 --> 00:27:09,640
Speaker 2: and by that I mean no episodes that were recorded

573
00:27:09,680 --> 00:27:15,280
Speaker 2: extra and the audio somehow someway was like distorted. It

574
00:27:15,359 --> 00:27:18,240
Speaker 2: was really weird, like none of the audio worked, and

575
00:27:18,280 --> 00:27:21,399
Speaker 2: I'm like it made no sense. Sometimes with tech you

576
00:27:21,480 --> 00:27:24,920
Speaker 2: just have it doesn't you can't explain it. So I

577
00:27:25,119 --> 00:27:26,560
Speaker 2: was I had to be to work the next day

578
00:27:26,560 --> 00:27:28,520
Speaker 2: at six o'clock, wake up my daughter, take her to school,

579
00:27:28,560 --> 00:27:32,720
Speaker 2: like I'm single mom. So I stayed up until three

580
00:27:32,720 --> 00:27:35,520
Speaker 2: o'clock in the morning and recorded a solo episode for it.

581
00:27:35,600 --> 00:27:37,240
Speaker 2: But think it was like a thirty minute episode. But

582
00:27:37,280 --> 00:27:40,000
Speaker 2: at the end of the day, I showed up in

583
00:27:40,080 --> 00:27:42,600
Speaker 2: that episode ended up having the most downloads I had

584
00:27:42,640 --> 00:27:46,159
Speaker 2: had to date because I showed up and I was

585
00:27:46,200 --> 00:27:47,719
Speaker 2: real and wrong. I'm like, listen, this is not supposed

586
00:27:47,720 --> 00:27:49,639
Speaker 2: to be the episode, but I have an outline and

587
00:27:49,720 --> 00:27:51,320
Speaker 2: we're going to talk about and I did some research

588
00:27:51,359 --> 00:27:53,399
Speaker 2: and at two three in the morning, I'm recording it,

589
00:27:53,600 --> 00:27:56,919
Speaker 2: editing it and putting it out. But definitely I chose weekly.

590
00:27:56,960 --> 00:27:59,760
Speaker 2: I have clients that tell me, oh, what about bi weekly,

591
00:28:00,040 --> 00:28:04,479
Speaker 2: And I'm like, no, what about once a month? Especially today?

592
00:28:04,640 --> 00:28:05,359
Speaker 2: That won't cut it.

593
00:28:06,240 --> 00:28:07,879
Speaker 1: Yeah, I don't know how anyone can do it with

594
00:28:07,960 --> 00:28:09,240
Speaker 1: less than once at least once a.

595
00:28:09,280 --> 00:28:10,320
Speaker 2: Week at least.

596
00:28:10,920 --> 00:28:12,680
Speaker 1: And I love the fact that we went to too.

597
00:28:12,720 --> 00:28:17,120
Speaker 1: The strategy behind that was shorter episodes because we loved

598
00:28:17,160 --> 00:28:19,520
Speaker 1: the content of our show, but we were paying attention

599
00:28:19,640 --> 00:28:23,200
Speaker 1: to engagement rates throughout the duration of the show, which

600
00:28:23,560 --> 00:28:27,000
Speaker 1: now factors a lot into like rankings and things like that.

601
00:28:28,080 --> 00:28:30,439
Speaker 1: So for us, it was like, let's break off a

602
00:28:30,520 --> 00:28:32,720
Speaker 1: chunk of the show and make it all about our listeners.

603
00:28:32,760 --> 00:28:35,399
Speaker 1: So B a Q and A was born on you know,

604
00:28:35,440 --> 00:28:37,080
Speaker 1: we do that on Fridays, and then Wednesday we had

605
00:28:37,080 --> 00:28:39,040
Speaker 1: the main show. But yeah, you got to have that.

606
00:28:39,080 --> 00:28:42,680
Speaker 1: I remember that consistency, that dedication. Like there were times

607
00:28:42,720 --> 00:28:45,120
Speaker 1: when it was always me and I'd be the one

608
00:28:45,160 --> 00:28:47,400
Speaker 1: because you know, Tiffany could just show up bless her.

609
00:28:47,520 --> 00:28:49,640
Speaker 1: But I knew, and I knew that about our relationship.

610
00:28:49,680 --> 00:28:53,000
Speaker 1: We were a duo, and I knew tips only going't

611
00:28:53,080 --> 00:28:56,000
Speaker 1: do this cause if I'm handling the tech side, so like,

612
00:28:56,080 --> 00:28:58,720
Speaker 1: let me show up for that. But I also was learning,

613
00:28:58,840 --> 00:29:01,320
Speaker 1: And there was like one time, more than one time

614
00:29:01,360 --> 00:29:03,680
Speaker 1: when like my audio would be screwed up and I'd

615
00:29:03,760 --> 00:29:06,360
Speaker 1: literally go home listen to her audio and just have

616
00:29:06,400 --> 00:29:10,040
Speaker 1: a conversation with her, like like pretend like it was live,

617
00:29:10,720 --> 00:29:13,600
Speaker 1: just to get my side of the conversation, sweating bullets

618
00:29:13,600 --> 00:29:16,040
Speaker 1: like the whole time is.

619
00:29:16,200 --> 00:29:18,360
Speaker 2: That shows your dedication lo right, and the fact that

620
00:29:18,400 --> 00:29:20,200
Speaker 2: you were there to show up even when you're not

621
00:29:20,320 --> 00:29:22,840
Speaker 2: making any money. Some of this time you're not going

622
00:29:22,920 --> 00:29:25,240
Speaker 2: to be making any money. But what you will see

623
00:29:25,320 --> 00:29:26,920
Speaker 2: is that when you're showing up, you have an impact

624
00:29:26,960 --> 00:29:28,440
Speaker 2: on someone. If you're doing it right and if you're

625
00:29:28,480 --> 00:29:30,200
Speaker 2: really passionate about what you're talking about, and if you

626
00:29:30,240 --> 00:29:32,640
Speaker 2: find that to be your purpose, go for it. You

627
00:29:32,680 --> 00:29:36,040
Speaker 2: never know what's going to happen. I mean my course

628
00:29:36,080 --> 00:29:38,960
Speaker 2: specifically to launch of podcasts in thirty days. I always

629
00:29:38,960 --> 00:29:41,840
Speaker 2: talk about because she now works with you, Imani, she

630
00:29:41,880 --> 00:29:44,680
Speaker 2: took that course in the beginning, you know, to start

631
00:29:44,680 --> 00:29:46,680
Speaker 2: her own path, to start her own pod. And she's

632
00:29:46,720 --> 00:29:50,440
Speaker 2: one of many now who are what now producers for

633
00:29:50,560 --> 00:29:53,800
Speaker 2: big you know Webby, not even a winning podcast, and

634
00:29:53,800 --> 00:29:55,720
Speaker 2: they can do a B and C. Everyone at the

635
00:29:55,760 --> 00:29:58,200
Speaker 2: agency for me has gone through I d to launch,

636
00:29:58,760 --> 00:30:01,239
Speaker 2: all my editors, all my producers, They've all gone through,

637
00:30:01,240 --> 00:30:03,000
Speaker 2: and they're like, well, what what school do you have?

638
00:30:03,120 --> 00:30:07,280
Speaker 2: None again YouTube University. I was an accountant, but I

639
00:30:07,960 --> 00:30:10,200
Speaker 2: was able to put the work in and teach someone in.

640
00:30:10,240 --> 00:30:13,560
Speaker 2: Podcasting can take you in so many different directions, so

641
00:30:13,640 --> 00:30:16,400
Speaker 2: many different directions. Once you get started and find what

642
00:30:16,440 --> 00:30:17,880
Speaker 2: you love about it. You might fall in love with

643
00:30:17,920 --> 00:30:19,840
Speaker 2: the back end of it, which is editing or video

644
00:30:20,240 --> 00:30:22,479
Speaker 2: or coming up with outlines or scripting. You never know

645
00:30:22,560 --> 00:30:25,720
Speaker 2: what you will love about it until you start.

646
00:30:27,240 --> 00:30:30,600
Speaker 1: So today, Pivot with Purpose, can you talk about how

647
00:30:30,640 --> 00:30:34,560
Speaker 1: the show's direction, like the tone, the focus of the

648
00:30:34,600 --> 00:30:36,840
Speaker 1: show has changed since.

649
00:30:36,600 --> 00:30:39,120
Speaker 2: You a lot. I would say pivoted.

650
00:30:39,200 --> 00:30:40,800
Speaker 1: I was trying to use word pivot, but it.

651
00:30:40,720 --> 00:30:45,920
Speaker 2: Was it's the word shifting, pivoting, Like however, the word

652
00:30:45,960 --> 00:30:48,280
Speaker 2: became like a thing a couple of years back, but

653
00:30:48,640 --> 00:30:50,360
Speaker 2: it just fit for me. I was like, I don't

654
00:30:50,400 --> 00:30:54,040
Speaker 2: want the word, but it fit because my life did

655
00:30:54,200 --> 00:30:57,280
Speaker 2: pivot and I found my purpose. Now does that purpose

656
00:30:57,320 --> 00:31:02,040
Speaker 2: sometimes look different? Yes, it shifts. Let's you this is

657
00:31:02,080 --> 00:31:06,880
Speaker 2: the beauty of podcasting. We're actually talking. Yeah, it changed.

658
00:31:07,040 --> 00:31:09,360
Speaker 2: I went from you know when it was shit, I'm thirty.

659
00:31:09,400 --> 00:31:11,240
Speaker 2: I'm like, I'll never get I've been married before, I'll

660
00:31:11,280 --> 00:31:12,160
Speaker 2: never get married again.

661
00:31:12,760 --> 00:31:12,960
Speaker 1: You know.

662
00:31:13,840 --> 00:31:16,000
Speaker 2: Uh, there was I'll never have a big one, I'll

663
00:31:16,040 --> 00:31:19,120
Speaker 2: never have another child ever ever ever, Like I was

664
00:31:19,160 --> 00:31:21,600
Speaker 2: gonna be a one and done. I'm gonna travel the world,

665
00:31:21,680 --> 00:31:24,040
Speaker 2: go to Italy, have my boobs out in the sun,

666
00:31:24,160 --> 00:31:25,760
Speaker 2: Like that was gonna be my life. But I was

667
00:31:25,800 --> 00:31:27,640
Speaker 2: gonna be the rich aunticket. She was gonna be eighteen

668
00:31:27,640 --> 00:31:29,680
Speaker 2: and them a kicker out of my house. Well, I

669
00:31:29,720 --> 00:31:36,200
Speaker 2: fell in love and chose to get off birth control

670
00:31:36,240 --> 00:31:38,080
Speaker 2: and have a child like as Asai.

671
00:31:38,920 --> 00:31:41,680
Speaker 1: Like damn it, he came along.

672
00:31:42,120 --> 00:31:43,200
Speaker 2: This is the one where you can do it in

673
00:31:43,200 --> 00:31:47,920
Speaker 2: a blog where you gotta be like, fuck. I did

674
00:31:47,960 --> 00:31:50,960
Speaker 2: all that, got engaged, up rooted my entire my kids,

675
00:31:51,120 --> 00:31:53,840
Speaker 2: moved to New Jersey, did the whole thing, and it

676
00:31:53,920 --> 00:31:57,880
Speaker 2: didn't work out. And it didn't work out. And the

677
00:31:57,920 --> 00:32:00,960
Speaker 2: big thing about that was that I was already living

678
00:32:01,320 --> 00:32:04,040
Speaker 2: in my purpose. I just had to pivot. I just

679
00:32:04,080 --> 00:32:06,880
Speaker 2: had to pivot when most of us would crumble and

680
00:32:07,120 --> 00:32:09,320
Speaker 2: just say, you know what, why did this happen to me?

681
00:32:09,600 --> 00:32:13,440
Speaker 2: I chose to lean into me and my children and

682
00:32:13,480 --> 00:32:15,520
Speaker 2: not you know, sitting in there. So now what I

683
00:32:15,560 --> 00:32:17,880
Speaker 2: do is I talk a lot about my experiences and

684
00:32:17,920 --> 00:32:21,040
Speaker 2: I bring people onto the pod that can inspire you

685
00:32:21,080 --> 00:32:24,440
Speaker 2: in a way with you know, humor and whatever else.

686
00:32:24,480 --> 00:32:26,080
Speaker 2: But now it's like, oh, how do we go from

687
00:32:26,120 --> 00:32:28,560
Speaker 2: what you went through to where you are now? Because

688
00:32:28,560 --> 00:32:31,160
Speaker 2: there's so many women and men, which is crazy. I

689
00:32:31,160 --> 00:32:33,720
Speaker 2: have a big male listenership. But I think it's because

690
00:32:33,760 --> 00:32:36,120
Speaker 2: I know I carry you like a lot of dyestosterone.

691
00:32:38,440 --> 00:32:40,840
Speaker 2: They just you have to watch someone. There's so many

692
00:32:40,840 --> 00:32:43,480
Speaker 2: people that I've watched, like you guys being one that

693
00:32:43,520 --> 00:32:44,960
Speaker 2: I'm like, oh my god, look at where they are.

694
00:32:45,040 --> 00:32:46,520
Speaker 2: I want to be there. I want to be in

695
00:32:46,560 --> 00:32:49,320
Speaker 2: those rooms. Let me listen to them. Let me learn

696
00:32:49,320 --> 00:32:52,360
Speaker 2: from you, and we are very much so accessible through podcasting,

697
00:32:53,160 --> 00:32:55,360
Speaker 2: so it's like, listen to us and you'll find ways

698
00:32:55,360 --> 00:32:57,680
Speaker 2: to engage with us where we are and you'll learn more.

699
00:32:58,000 --> 00:32:59,840
Speaker 2: And that's what I found with Pivot with Purpose. It's

700
00:32:59,880 --> 00:33:02,040
Speaker 2: like I can still be me. There's a lot of

701
00:33:02,040 --> 00:33:04,200
Speaker 2: things that haven't changed about me. But at the same time,

702
00:33:04,200 --> 00:33:06,320
Speaker 2: it's like, how do I go through adversity and how

703
00:33:06,320 --> 00:33:08,040
Speaker 2: do I choose to pivot every time? Because it's not

704
00:33:08,080 --> 00:33:09,920
Speaker 2: just the one time, it's not just the baby, it's

705
00:33:09,960 --> 00:33:12,640
Speaker 2: not just the broken engagement. It's been family issues, it's

706
00:33:12,680 --> 00:33:16,360
Speaker 2: been money or career, all these different things. It's like

707
00:33:16,560 --> 00:33:20,360
Speaker 2: it's my journey with other women or men that have

708
00:33:20,440 --> 00:33:22,440
Speaker 2: been able to do it themselves and kind of encourage you.

709
00:33:23,160 --> 00:33:25,520
Speaker 1: Yeah. I mean, if you're looking for a really hard life,

710
00:33:25,600 --> 00:33:29,959
Speaker 1: then try to avoid pivoting. Try to assume that there

711
00:33:30,000 --> 00:33:32,920
Speaker 1: will be a clear and linear path for you. I

712
00:33:32,920 --> 00:33:36,800
Speaker 1: think one of the great lessons of my life was

713
00:33:37,440 --> 00:33:39,400
Speaker 1: learning how to pivot at a very young age and

714
00:33:39,440 --> 00:33:41,000
Speaker 1: sort of being I mean, of course you're ganged in

715
00:33:41,000 --> 00:33:45,000
Speaker 1: different directions by circumstances you're a child, but man, I'm

716
00:33:45,040 --> 00:33:48,360
Speaker 1: so grateful because as an adult, like things don't really

717
00:33:48,480 --> 00:33:51,200
Speaker 1: phase me in the sense that, oh, something big is changing. Okay,

718
00:33:51,600 --> 00:33:53,719
Speaker 1: I'm just going to go in this direction now, from

719
00:33:54,080 --> 00:33:56,720
Speaker 1: you know, being a journalist to pivoting into marketing and

720
00:33:56,720 --> 00:34:00,000
Speaker 1: then pivoting out of corporate altogether to running my career

721
00:34:00,080 --> 00:34:03,040
Speaker 1: coaching business. I mean, it's such a powerful it's when

722
00:34:03,040 --> 00:34:07,680
Speaker 1: people resist the pivot or don't give themselves permission like

723
00:34:08,239 --> 00:34:11,560
Speaker 1: they can feel it. It's and I'm sure in your

724
00:34:11,600 --> 00:34:14,440
Speaker 1: work and in mine too, it's about encouraging and giving

725
00:34:14,440 --> 00:34:18,560
Speaker 1: people the confidence that you deserve, like a different chapter,

726
00:34:19,000 --> 00:34:19,840
Speaker 1: and you can give.

727
00:34:19,680 --> 00:34:22,759
Speaker 2: Yourself creation to pursue it. As you're saying this, I'm

728
00:34:22,760 --> 00:34:25,200
Speaker 2: sure your audience is like, oh, she's just so confident,

729
00:34:25,320 --> 00:34:28,680
Speaker 2: But it's Mandy. Mandy is just so good at doing it.

730
00:34:28,880 --> 00:34:30,440
Speaker 2: And it's like, I don't know about you because I

731
00:34:30,440 --> 00:34:35,680
Speaker 2: won't speaking if you're thinking that. There are days that

732
00:34:35,719 --> 00:34:37,919
Speaker 2: I don't get out of my bed. There are days

733
00:34:37,960 --> 00:34:41,520
Speaker 2: that I'm just like, God, take me down, you know,

734
00:34:41,800 --> 00:34:43,920
Speaker 2: I quit. I don't want to do this anymore, even

735
00:34:44,000 --> 00:34:46,000
Speaker 2: with you know, one of my larger pods because they

736
00:34:46,040 --> 00:34:47,799
Speaker 2: grew so fast. No, for sure would be someone in

737
00:34:47,800 --> 00:34:49,839
Speaker 2: Megan and I'll say this not because she just said

738
00:34:49,880 --> 00:34:52,319
Speaker 2: at the live show, She's like, there's so many times

739
00:34:52,320 --> 00:34:54,120
Speaker 2: I wanted to quit, And I said, well, amen, because

740
00:34:54,120 --> 00:34:56,920
Speaker 2: there are plenty of times that I've as successful as

741
00:34:56,960 --> 00:34:59,360
Speaker 2: it's been. Early on, I don't want to do anymore.

742
00:34:59,480 --> 00:35:02,680
Speaker 2: Just too much. It's a lot of work. But you

743
00:35:03,440 --> 00:35:05,399
Speaker 2: even on those days when you don't want to keep going,

744
00:35:05,480 --> 00:35:07,040
Speaker 2: you have to find it in you. You have to

745
00:35:07,040 --> 00:35:08,960
Speaker 2: do it scared, you have to do it when you're tired.

746
00:35:09,400 --> 00:35:11,480
Speaker 2: Just get it done and it'll pay off eventually. I

747
00:35:11,520 --> 00:35:14,239
Speaker 2: can't tell you when, because sometimes it takes years. There's

748
00:35:14,280 --> 00:35:16,759
Speaker 2: things for me that I have been, you know, stay

749
00:35:16,760 --> 00:35:19,400
Speaker 2: in constant with, and it took years. I mean I

750
00:35:19,400 --> 00:35:22,000
Speaker 2: didn't get into radio. All I wanted was radio back

751
00:35:22,040 --> 00:35:26,319
Speaker 2: in twenty eighteen. That's all I wanted. I'm on the air. Yeah,

752
00:35:26,360 --> 00:35:28,399
Speaker 2: I wanted radio, father bad.

753
00:35:29,040 --> 00:35:31,520
Speaker 1: And now you're working. Tell me about what? Yeah, tell

754
00:35:31,560 --> 00:35:33,880
Speaker 1: me about today? What's Carla up to? So you have

755
00:35:33,960 --> 00:35:36,239
Speaker 1: that that you have the academy of course, but still

756
00:35:36,280 --> 00:35:37,880
Speaker 1: you have like what you've worked full time as a

757
00:35:37,960 --> 00:35:38,680
Speaker 1: radio producer.

758
00:35:39,239 --> 00:35:41,759
Speaker 2: Well, I have the academy and I have the agency

759
00:35:42,000 --> 00:35:44,200
Speaker 2: where we now have about seven or apods that we

760
00:35:44,320 --> 00:35:47,520
Speaker 2: produce fully, and then we also launch for people. And

761
00:35:47,560 --> 00:35:50,760
Speaker 2: then once we get the full launch going your entire concept,

762
00:35:51,000 --> 00:35:53,520
Speaker 2: then they can take it and edit it and produce

763
00:35:53,560 --> 00:35:54,120
Speaker 2: it themselves.

764
00:35:57,480 --> 00:35:59,200
Speaker 1: Number behind a desk seven to twelve.

765
00:36:00,040 --> 00:36:01,160
Speaker 2: Okay, literally it.

766
00:36:01,120 --> 00:36:02,600
Speaker 1: Turned out fine, but it would have been nice.

767
00:36:02,640 --> 00:36:04,640
Speaker 2: And you know what, I also listening to the serial

768
00:36:04,680 --> 00:36:10,440
Speaker 2: podcast absolutely, but we're here now. So twenty eighteen, when

769
00:36:10,440 --> 00:36:12,920
Speaker 2: I first quit, I just I actually quit because I

770
00:36:13,000 --> 00:36:14,719
Speaker 2: knew I was getting the radio job. So it was

771
00:36:14,760 --> 00:36:17,319
Speaker 2: a big station here called XL one sixty seven, and

772
00:36:17,360 --> 00:36:18,719
Speaker 2: I just knew I was going to get the job.

773
00:36:18,719 --> 00:36:21,520
Speaker 2: I'm on air and everything. I got this Mandy Me

774
00:36:22,120 --> 00:36:25,520
Speaker 2: absolutely got it. Yeah, psych I quit in October February

775
00:36:25,520 --> 00:36:28,680
Speaker 2: when they're supposed to make the decision, and I didn't

776
00:36:28,719 --> 00:36:29,040
Speaker 2: get it.

777
00:36:29,600 --> 00:36:31,719
Speaker 1: The job was for what an on air personality?

778
00:36:31,840 --> 00:36:32,480
Speaker 2: Yeah? On air?

779
00:36:32,840 --> 00:36:35,359
Speaker 1: Oh okay, it was a morning show.

780
00:36:35,440 --> 00:36:37,839
Speaker 2: It was a morning show, one of the biggest morning

781
00:36:37,880 --> 00:36:41,480
Speaker 2: shows here in Orlando. So I was like, how did

782
00:36:41,480 --> 00:36:44,120
Speaker 2: I not get that? So then I really went hard

783
00:36:44,280 --> 00:36:47,000
Speaker 2: on the podcasting part and just kept going and kept going.

784
00:36:47,400 --> 00:36:51,480
Speaker 2: And now twenty twenty two, when I come back from

785
00:36:51,560 --> 00:36:54,759
Speaker 2: Jersey and I let go of that relationship and you

786
00:36:54,800 --> 00:36:56,719
Speaker 2: know how I was bringing me down and I had

787
00:36:56,760 --> 00:36:59,279
Speaker 2: to walk back in my purpose. I come home and

788
00:36:59,280 --> 00:37:01,880
Speaker 2: without looking for I get the phone call and it's like, oh,

789
00:37:01,880 --> 00:37:04,160
Speaker 2: we're starting a morning show, you know as the show

790
00:37:04,239 --> 00:37:06,960
Speaker 2: for radio. And I'm like I'm good and they're like no, no,

791
00:37:07,080 --> 00:37:09,719
Speaker 2: I'm like I'm good. I already have my agency going,

792
00:37:09,800 --> 00:37:12,560
Speaker 2: I have my academy going. I'm all right, and radio

793
00:37:12,560 --> 00:37:15,040
Speaker 2: puts all these restrictions on you that I don't want

794
00:37:15,200 --> 00:37:19,400
Speaker 2: because now at this point, all these years later, my

795
00:37:19,480 --> 00:37:21,319
Speaker 2: croagam director won't get me a dumb button. And every

796
00:37:21,320 --> 00:37:23,120
Speaker 2: week he's like Carla, and I'm like, give me your

797
00:37:23,200 --> 00:37:28,240
Speaker 2: dumb button. Shit will slip out. But yeah, they called

798
00:37:28,280 --> 00:37:31,719
Speaker 2: in twenty twenty two, and as I saw it first,

799
00:37:32,719 --> 00:37:37,160
Speaker 2: it's actually their JBC Broadcasting so it's independent broadcasting company. Uh.

800
00:37:37,200 --> 00:37:39,600
Speaker 2: And I'm with some of the biggest talents Rickydilla, DJ

801
00:37:39,719 --> 00:37:42,440
Speaker 2: Nasty who goes on tour with Beyonce, He's DJ Khalids,

802
00:37:42,680 --> 00:37:44,640
Speaker 2: like big talents, and I'm like, what do you want

803
00:37:44,680 --> 00:37:45,239
Speaker 2: me on there for?

804
00:37:45,680 --> 00:37:45,839
Speaker 1: Right?

805
00:37:45,840 --> 00:37:50,759
Speaker 2: And they're like, they want off of my clips, my podcast.

806
00:37:51,000 --> 00:37:53,760
Speaker 2: That is it? The fact that I've been showing up weekly,

807
00:37:54,320 --> 00:37:58,279
Speaker 2: the people notice that. Yeah, just showing up, and I

808
00:37:58,320 --> 00:38:01,200
Speaker 2: got the job when a morning show at that.

809
00:38:01,880 --> 00:38:05,120
Speaker 1: I fucking love that so much because you have to

810
00:38:05,239 --> 00:38:08,000
Speaker 1: do the work and not understand the end goal like

811
00:38:08,040 --> 00:38:10,200
Speaker 1: not sometimes not understand how the story is gonna end

812
00:38:10,239 --> 00:38:12,440
Speaker 1: or where it's gonna take you, but the faith to

813
00:38:12,560 --> 00:38:16,400
Speaker 1: continue to share your voice, to do the thing that

814
00:38:16,440 --> 00:38:18,799
Speaker 1: you want to be doing by yourself, like you know,

815
00:38:18,880 --> 00:38:21,600
Speaker 1: because you believe in yourself. How else are people gonna know?

816
00:38:22,200 --> 00:38:23,880
Speaker 1: You know, how else are people going to find you

817
00:38:24,280 --> 00:38:26,160
Speaker 1: if you're not making yourself findable?

818
00:38:26,280 --> 00:38:30,680
Speaker 2: So hell, whether it's podcasting or Instagram or blogging or

819
00:38:30,840 --> 00:38:33,399
Speaker 2: whatever it is that you do, keep showing up. Because

820
00:38:33,400 --> 00:38:35,640
Speaker 2: in twenty eight and eighteen, I really thought it was over.

821
00:38:35,680 --> 00:38:38,120
Speaker 2: I didn't think about radio again. But I created my

822
00:38:38,160 --> 00:38:41,759
Speaker 2: own lane with my podcast, created my own lane. I

823
00:38:41,760 --> 00:38:45,080
Speaker 2: did retreats with women. We would do a Patreon, we

824
00:38:45,200 --> 00:38:48,080
Speaker 2: have virtual what did we call them, Oh my god,

825
00:38:48,120 --> 00:38:50,680
Speaker 2: you know this, pajama parties. Once a while, we would

826
00:38:50,680 --> 00:38:52,640
Speaker 2: go in our robes and on zoom and we would

827
00:38:52,640 --> 00:38:54,719
Speaker 2: do book all these things. I just kept showing up.

828
00:38:54,760 --> 00:38:57,760
Speaker 2: I kept doing things for my community to where finally

829
00:38:58,520 --> 00:39:01,319
Speaker 2: they noticed and they're like, we need her. And then

830
00:39:01,360 --> 00:39:03,880
Speaker 2: at that time, I had the leverage. This is what

831
00:39:03,920 --> 00:39:05,799
Speaker 2: I want and this is how I'm going to do it.

832
00:39:06,040 --> 00:39:08,399
Speaker 2: And now they're like, oh, you're now working corporate again.

833
00:39:08,480 --> 00:39:10,400
Speaker 2: I am, but I have a business that they're very

834
00:39:10,440 --> 00:39:11,719
Speaker 2: aware of, and I'm like, I got to go for

835
00:39:11,719 --> 00:39:13,880
Speaker 2: a week, and I go, I have a production in

836
00:39:13,920 --> 00:39:17,239
Speaker 2: New York. Give me the equipment and I will broadcast.

837
00:39:17,280 --> 00:39:19,759
Speaker 2: I have broadcasting now from Miami. I have broadcasts from

838
00:39:19,760 --> 00:39:22,600
Speaker 2: New York, from LA from Atlanta because I'm working my

839
00:39:22,640 --> 00:39:25,040
Speaker 2: own personal business which they have no ownership of or

840
00:39:25,080 --> 00:39:28,600
Speaker 2: restrictions on me. But it was because I created my

841
00:39:28,640 --> 00:39:32,640
Speaker 2: own space. Very unusual, but at the end of the day,

842
00:39:32,719 --> 00:39:34,600
Speaker 2: I created my own lanes in order to be able

843
00:39:34,600 --> 00:39:36,239
Speaker 2: to have that leverage. And a lot of us really

844
00:39:36,280 --> 00:39:38,680
Speaker 2: depend sometimes and what others can give us. Even in

845
00:39:38,800 --> 00:39:41,920
Speaker 2: podcastsing like oh we want to deal first, start on

846
00:39:41,960 --> 00:39:44,400
Speaker 2: your own, figure out what you could do. Start on

847
00:39:44,440 --> 00:39:47,319
Speaker 2: your own first, really invest into yourself first and see

848
00:39:47,320 --> 00:39:48,160
Speaker 2: where that goes.

849
00:39:49,280 --> 00:39:52,200
Speaker 1: Yeah, when did you start to well pivot with purpose?

850
00:39:52,200 --> 00:39:56,040
Speaker 1: When did you start to court advertisers and were you

851
00:39:56,120 --> 00:39:58,640
Speaker 1: doing that on your own? So let's talk about monetization

852
00:39:58,719 --> 00:40:02,360
Speaker 1: because for broad ambition been pretty straightforward. We've sold ads

853
00:40:02,360 --> 00:40:04,640
Speaker 1: since about twenty eighteen, so I guess like three four

854
00:40:04,719 --> 00:40:07,440
Speaker 1: years into the journey, and we partnered with an agency

855
00:40:07,440 --> 00:40:10,480
Speaker 1: to do that. But talk to me about your experience

856
00:40:10,480 --> 00:40:12,080
Speaker 1: with monetizing and any advice.

857
00:40:12,200 --> 00:40:15,200
Speaker 2: I started with affiliate stressed. I started, and I tell

858
00:40:15,239 --> 00:40:17,960
Speaker 2: everyone to start with affiliate marketing. My first one was audible,

859
00:40:18,560 --> 00:40:20,719
Speaker 2: so I would get fifteen bucks every time someone used

860
00:40:20,719 --> 00:40:22,000
Speaker 2: the code, So you better believe I had a pre

861
00:40:22,160 --> 00:40:24,759
Speaker 2: roll in a mid row for that fifteen dollars. I

862
00:40:24,800 --> 00:40:27,560
Speaker 2: wanted it. I wanted it bad, so.

863
00:40:27,560 --> 00:40:30,000
Speaker 1: I was not so hard like if you really use

864
00:40:30,040 --> 00:40:32,440
Speaker 1: something or you like it, correct, I do. Like a

865
00:40:32,440 --> 00:40:35,520
Speaker 1: lot of places have affiliate programs if you just Google, so.

866
00:40:35,920 --> 00:40:39,840
Speaker 2: Yeah, so many right now. One of my biggest affiliate

867
00:40:39,920 --> 00:40:43,680
Speaker 2: is Better Help. You know, they do just ads, But

868
00:40:43,800 --> 00:40:47,440
Speaker 2: I actually make more money as an affiliate, so I'm like,

869
00:40:47,760 --> 00:40:49,640
Speaker 2: keep it as an affiliate for right now. You know,

870
00:40:50,200 --> 00:40:53,560
Speaker 2: O good, Let's not do CPM, but affiliate program anything

871
00:40:53,600 --> 00:40:55,799
Speaker 2: that you use on a daily basis for your pod.

872
00:40:56,040 --> 00:40:57,600
Speaker 2: Like if you guys were a finance I'm not sure

873
00:40:57,640 --> 00:40:59,600
Speaker 2: you know you're a network now but your finance and

874
00:40:59,640 --> 00:41:02,640
Speaker 2: that's that you you are. Quick Books is something that

875
00:41:02,640 --> 00:41:04,680
Speaker 2: you use all the time. You can get an affiliate

876
00:41:04,760 --> 00:41:06,800
Speaker 2: like right now, you might not have quick Books or

877
00:41:06,840 --> 00:41:10,400
Speaker 2: the numbers for a main sponsorship, but they have affiliate

878
00:41:10,440 --> 00:41:14,040
Speaker 2: programs and you can get that. Or Honeybooks has affiliate programs.

879
00:41:14,239 --> 00:41:16,319
Speaker 2: So it depends what you're in. If you're like a

880
00:41:16,400 --> 00:41:19,120
Speaker 2: DJ podcast, is there a DJ equipment that you can

881
00:41:19,160 --> 00:41:21,160
Speaker 2: contact them and say, hey, for every sale that I

882
00:41:21,200 --> 00:41:24,359
Speaker 2: make with this code, I get back X amount. So

883
00:41:24,480 --> 00:41:27,200
Speaker 2: that is the easiest way in how I started monetizing

884
00:41:27,239 --> 00:41:29,920
Speaker 2: the pod. Then I went to local businesses. I had

885
00:41:29,920 --> 00:41:33,480
Speaker 2: an attorney, a real estate person that would buy ads

886
00:41:33,560 --> 00:41:36,160
Speaker 2: for seventy five dollars an ad and it was local

887
00:41:36,560 --> 00:41:38,200
Speaker 2: and I'm like, hey, this is realtor. I also had

888
00:41:38,200 --> 00:41:41,080
Speaker 2: an attorney that because I talked about and I had

889
00:41:41,080 --> 00:41:42,719
Speaker 2: my daughter and I was dealing with a lot of

890
00:41:43,320 --> 00:41:45,560
Speaker 2: child supporting and my divorce at that time in twenty seventeen,

891
00:41:45,560 --> 00:41:47,319
Speaker 2: I had just finished it. I had an attorney since

892
00:41:47,320 --> 00:41:48,759
Speaker 2: I talked about it. I'm like, oh, and if you

893
00:41:48,920 --> 00:41:52,240
Speaker 2: need here in Central Florida someone for your child support

894
00:41:52,360 --> 00:41:54,719
Speaker 2: or whatever it might be, this is the attorney for

895
00:41:54,760 --> 00:41:56,719
Speaker 2: you boom fifty to one hundred dollars an ad.

896
00:41:57,960 --> 00:42:00,400
Speaker 1: So you have your like you're focused with local in

897
00:42:00,440 --> 00:42:05,040
Speaker 1: the beginning too local yep, and anything digital that could

898
00:42:05,080 --> 00:42:08,520
Speaker 1: be for anyone. Okay, So and I would pitch myself

899
00:42:09,719 --> 00:42:12,080
Speaker 1: just like cold email, hold emails.

900
00:42:12,360 --> 00:42:12,640
Speaker 2: Yeah.

901
00:42:12,800 --> 00:42:15,200
Speaker 1: See, you guys are waiting for her to be like

902
00:42:15,320 --> 00:42:18,399
Speaker 1: and then I had the magic idea. But there is

903
00:42:18,440 --> 00:42:22,040
Speaker 1: no cheat code. It's just and some people think the

904
00:42:22,080 --> 00:42:25,440
Speaker 1: cheat code is hiring out for help. And I can't

905
00:42:25,480 --> 00:42:28,239
Speaker 1: think of a worse trap in the sense that if

906
00:42:28,280 --> 00:42:31,719
Speaker 1: you are not clear, like you said on who your

907
00:42:31,760 --> 00:42:34,520
Speaker 1: audience is, what your show is about, what you want

908
00:42:34,560 --> 00:42:38,319
Speaker 1: to say, all that point of view format things like that,

909
00:42:38,440 --> 00:42:40,880
Speaker 1: it can quickly sort of spiral, I don't know, just

910
00:42:40,880 --> 00:42:45,359
Speaker 1: become something that you never wanted to begin with, if

911
00:42:45,400 --> 00:42:48,200
Speaker 1: you're even lucky enough to make money that way.

912
00:42:48,600 --> 00:42:52,320
Speaker 2: Outsourcing is now. I wish I could outsource the gym

913
00:42:52,560 --> 00:42:54,160
Speaker 2: and someone would take my body and take me to

914
00:42:54,160 --> 00:42:57,520
Speaker 2: the outsource everything. But there are two things that we

915
00:42:57,560 --> 00:43:00,160
Speaker 2: can outsource, and that is like our physical health and

916
00:43:00,160 --> 00:43:02,279
Speaker 2: our mental health. We got to do it ourselves. But

917
00:43:02,360 --> 00:43:05,400
Speaker 2: everything else, I am a fan of outsourcing everything but

918
00:43:05,800 --> 00:43:09,960
Speaker 2: at the right time, you need to know what you're outsourcing. Yes,

919
00:43:10,000 --> 00:43:12,200
Speaker 2: I outsource now my editing, my video and all that,

920
00:43:12,239 --> 00:43:14,800
Speaker 2: but I was doing that all myself at one point.

921
00:43:14,960 --> 00:43:17,080
Speaker 2: So if at some point, whoever it is, they mama

922
00:43:17,120 --> 00:43:18,759
Speaker 2: dies or dog dies, or they just want to quit

923
00:43:18,760 --> 00:43:21,719
Speaker 2: because they're irresponsible, I can pick up that slack and

924
00:43:21,760 --> 00:43:23,680
Speaker 2: you kind of know how you want it done. So

925
00:43:23,719 --> 00:43:26,560
Speaker 2: I definitely will say, learn how to do everything yourself

926
00:43:26,600 --> 00:43:31,480
Speaker 2: first and then outsource. That works for most people. There

927
00:43:31,480 --> 00:43:33,440
Speaker 2: are some that are like, hey, I got the budget,

928
00:43:33,840 --> 00:43:35,400
Speaker 2: take it on with the agency, right, That's why have

929
00:43:35,400 --> 00:43:37,520
Speaker 2: the academy, to have the agency. The academy is everyone

930
00:43:37,520 --> 00:43:38,880
Speaker 2: that wants to do it on their own, you know,

931
00:43:38,880 --> 00:43:41,200
Speaker 2: I can launch with the agency is like, hey, I

932
00:43:41,239 --> 00:43:44,520
Speaker 2: have the budget, help me get it done, and let's

933
00:43:44,520 --> 00:43:45,200
Speaker 2: just put it out there.

934
00:43:46,080 --> 00:43:49,960
Speaker 1: Yeah. And for folks who are wondering and have the question, well,

935
00:43:49,960 --> 00:43:52,400
Speaker 1: how do I determine how much an ad is? You

936
00:43:52,480 --> 00:43:56,040
Speaker 1: mentioned CPM, which is it's just its cost per thousand,

937
00:43:56,080 --> 00:43:58,520
Speaker 1: even though it's cost per million, right, like whatever it means,

938
00:43:58,560 --> 00:44:03,160
Speaker 1: like the dollar amount her thousand listeners, you can estimate

939
00:44:03,160 --> 00:44:05,759
Speaker 1: that you're going to deliver. So let's say an ad

940
00:44:05,800 --> 00:44:09,040
Speaker 1: is one hundred dollars. You know, for every thousand listeners

941
00:44:09,040 --> 00:44:11,840
Speaker 1: that we have, you're the accountant, so you can probably

942
00:44:11,840 --> 00:44:12,680
Speaker 1: do that math.

943
00:44:13,000 --> 00:44:15,520
Speaker 2: Well, the CPM is actually in the end in this

944
00:44:15,600 --> 00:44:18,680
Speaker 2: industry specifically, is twenty five to thirty five dollars is

945
00:44:18,719 --> 00:44:22,040
Speaker 2: their CPM. So for every thousand downloads, it's thirty five dollars.

946
00:44:22,080 --> 00:44:23,440
Speaker 2: So some people are like, oh my god, it's such

947
00:44:23,480 --> 00:44:27,320
Speaker 2: a lucrative business. When it comes to sponsorship. The top

948
00:44:27,640 --> 00:44:31,360
Speaker 2: one percent is the ones that are making money, honestly,

949
00:44:31,840 --> 00:44:35,920
Speaker 2: so you have to have one hundred thousand downloads to

950
00:44:36,080 --> 00:44:39,560
Speaker 2: get thirty five hundred dollars.

951
00:44:39,920 --> 00:44:42,640
Speaker 1: Yeah, the average side count of ties. When we got

952
00:44:42,640 --> 00:44:45,759
Speaker 1: to fifty k, when we could consistently get fifty k

953
00:44:45,840 --> 00:44:48,200
Speaker 1: per month, that's when an advertiser was like, I mean,

954
00:44:48,239 --> 00:44:50,799
Speaker 1: an agency was like, okay, we'll sell adds for you,

955
00:44:51,760 --> 00:44:56,120
Speaker 1: and fifty thousand is not easy to do. Her average listener,

956
00:44:56,560 --> 00:44:58,000
Speaker 1: there's average is.

957
00:44:58,040 --> 00:45:01,040
Speaker 2: The average is one hundred and fifty two downloads. Wow,

958
00:45:01,080 --> 00:45:04,000
Speaker 2: the average podcast gets between one hundred and fifty to

959
00:45:04,040 --> 00:45:07,600
Speaker 2: two hundred downloads an episode. And if you're there, be

960
00:45:08,000 --> 00:45:11,480
Speaker 2: really proud that you're there. And with that just Imagine,

961
00:45:11,480 --> 00:45:14,400
Speaker 2: I tell everyone as I'm teaching, imagine walking every single

962
00:45:14,400 --> 00:45:16,440
Speaker 2: week into an auditorium with one hundred and fifty people.

963
00:45:16,880 --> 00:45:17,400
Speaker 2: You're popping.

964
00:45:17,920 --> 00:45:19,839
Speaker 1: I love that, and yes, I do that too.

965
00:45:20,719 --> 00:45:24,040
Speaker 2: If you can. If you're walking every Monday into a

966
00:45:24,160 --> 00:45:26,040
Speaker 2: room with one hundred and fifty people that are showing

967
00:45:26,120 --> 00:45:29,359
Speaker 2: up for you, you're doing a great job. Now, how are

968
00:45:29,360 --> 00:45:31,360
Speaker 2: you going to monetize those one hundred and fifty people?

969
00:45:31,680 --> 00:45:35,120
Speaker 2: Now they're showing up, Now they really trust you. Create

970
00:45:35,200 --> 00:45:38,480
Speaker 2: something for them. Start selling, and don't be scared to sell.

971
00:45:38,840 --> 00:45:41,719
Speaker 2: They want to buy. They literally want to buy from

972
00:45:41,760 --> 00:45:44,839
Speaker 2: you because they want to support you. Do it. Get it. Then,

973
00:45:44,840 --> 00:45:46,920
Speaker 2: don't feel scared about your frenzy and fething being like,

974
00:45:46,960 --> 00:45:48,880
Speaker 2: oh my god, who's gonna buy from you? You're just

975
00:45:48,960 --> 00:45:52,879
Speaker 2: pooky from the corner. No, you, these people really do

976
00:45:52,960 --> 00:45:56,200
Speaker 2: love you, despite of what anyone else may think. Get

977
00:45:56,800 --> 00:46:01,920
Speaker 2: Start providing products and services or retreats or groups or

978
00:46:02,000 --> 00:46:04,040
Speaker 2: you know, whatever it may be that you can monetize,

979
00:46:04,080 --> 00:46:06,080
Speaker 2: whether it's ten dollars a month to fifty bucks a month,

980
00:46:06,520 --> 00:46:10,120
Speaker 2: whatever it may be. Monetize that one hundred people before

981
00:46:10,160 --> 00:46:11,240
Speaker 2: you get to fifty thousand.

982
00:46:11,920 --> 00:46:14,480
Speaker 1: Yes, have a plan to your point, have a strategy.

983
00:46:15,040 --> 00:46:18,399
Speaker 1: It's almost like it's important to think about what's the infrastructure,

984
00:46:18,440 --> 00:46:20,759
Speaker 1: like what are the bones of this operation because you

985
00:46:20,760 --> 00:46:22,279
Speaker 1: don't want it, Like you said, like if you wait

986
00:46:22,320 --> 00:46:24,920
Speaker 1: until you get there to whatever that, to whatever there is,

987
00:46:24,960 --> 00:46:28,040
Speaker 1: whatever goal you have right then and like all those

988
00:46:28,080 --> 00:46:31,360
Speaker 1: people that you could have, you know, have built a

989
00:46:31,360 --> 00:46:34,120
Speaker 1: deeper relationship with and monetize all that all that time

990
00:46:34,160 --> 00:46:36,799
Speaker 1: that could now be even more you know, have even

991
00:46:36,840 --> 00:46:39,400
Speaker 1: more trust for you and be more on your side

992
00:46:39,400 --> 00:46:41,600
Speaker 1: and jumping on products that you're offering, like you're kind

993
00:46:41,600 --> 00:46:44,319
Speaker 1: of leaving out on the table and then you're just

994
00:46:44,320 --> 00:46:46,440
Speaker 1: not ready either. Then it's like, oh wait, I need

995
00:46:46,440 --> 00:46:49,919
Speaker 1: a strategy. And it's like it depends what you do

996
00:46:50,080 --> 00:46:50,600
Speaker 1: in the table.

997
00:46:51,200 --> 00:46:54,480
Speaker 2: I have a pod like No for sure, who gets

998
00:46:54,800 --> 00:46:57,600
Speaker 2: easily two hundred and fifty thousand an episode on a

999
00:46:57,640 --> 00:47:01,440
Speaker 2: regular week right then I also have like Chino Na Revolution,

1000
00:47:01,560 --> 00:47:04,400
Speaker 2: which is Erica Cruz. She's a business coach. Essentially, she

1001
00:47:04,400 --> 00:47:06,920
Speaker 2: has this community so we use it as a lead generator.

1002
00:47:07,120 --> 00:47:10,440
Speaker 2: She just had to launch ninety thousand dollars launch and

1003
00:47:10,440 --> 00:47:12,759
Speaker 2: everybody's like, oh my god, but she's her pod is

1004
00:47:12,800 --> 00:47:14,920
Speaker 2: not like crazy her social media, I think she only

1005
00:47:14,960 --> 00:47:16,880
Speaker 2: has like twenty some one thousand followers. How does she

1006
00:47:16,960 --> 00:47:20,200
Speaker 2: do that? She keeps showing up and we produce her

1007
00:47:20,200 --> 00:47:22,400
Speaker 2: stuff and we have ads in her podcast, and she

1008
00:47:22,760 --> 00:47:26,080
Speaker 2: has extra many episodes with testimonials. We have so I

1009
00:47:26,160 --> 00:47:27,319
Speaker 2: used to be people will be like, oh, you're a

1010
00:47:27,320 --> 00:47:30,919
Speaker 2: podcast coach. I really consider myself a podcast strategist. There's

1011
00:47:30,960 --> 00:47:34,040
Speaker 2: a strategy behind all of this where it doesn't people

1012
00:47:34,080 --> 00:47:37,000
Speaker 2: don't even realize that they're being sold to. And I

1013
00:47:37,000 --> 00:47:39,520
Speaker 2: think that's the gift that I was giving, is being

1014
00:47:39,560 --> 00:47:42,000
Speaker 2: able to sell something without making it feel salesy and

1015
00:47:42,040 --> 00:47:44,160
Speaker 2: finding what works for you and what's successful to you,

1016
00:47:44,480 --> 00:47:47,040
Speaker 2: because to some people is two hundred thousand dollarads to

1017
00:47:47,120 --> 00:47:52,280
Speaker 2: others five hundred, but making ninety thousand on a launch, yeah,

1018
00:47:52,320 --> 00:47:54,080
Speaker 2: and investing twelve hundred a month.

1019
00:47:55,280 --> 00:47:57,359
Speaker 1: Yeah. And I to your point about, you know, whether

1020
00:47:57,400 --> 00:48:00,319
Speaker 1: you work with people or you sell ads on your

1021
00:48:00,360 --> 00:48:02,239
Speaker 1: own or something like that, Like what's your take on

1022
00:48:02,280 --> 00:48:04,759
Speaker 1: that when it comes to because I've heard from some

1023
00:48:04,880 --> 00:48:07,600
Speaker 1: podcasters who don't have a network and they're selling six

1024
00:48:07,640 --> 00:48:11,319
Speaker 1: figure you know, you know, deals with partners, and it's

1025
00:48:11,320 --> 00:48:13,719
Speaker 1: almost like the beauty is that there's no rules, like

1026
00:48:13,800 --> 00:48:15,960
Speaker 1: you make up the numbers that you want when you're

1027
00:48:16,000 --> 00:48:16,960
Speaker 1: doing it yourself.

1028
00:48:17,400 --> 00:48:20,080
Speaker 2: Zero rules. So I've never been with a network as

1029
00:48:20,160 --> 00:48:21,800
Speaker 2: I have shows my network.

1030
00:48:21,640 --> 00:48:24,480
Speaker 1: Shout out to Cumulus and Westwood and you're great, but

1031
00:48:24,560 --> 00:48:26,960
Speaker 1: you know, thirty five sixty five split, you know what

1032
00:48:27,040 --> 00:48:28,880
Speaker 1: I mean, Like they're thirty five are sixty five, that's

1033
00:48:28,920 --> 00:48:32,440
Speaker 1: pretty standard. Yeah, and you know then tip and I

1034
00:48:32,480 --> 00:48:35,680
Speaker 1: sput that, you know, fifty to fifty from there. But yeah,

1035
00:48:35,880 --> 00:48:38,279
Speaker 1: the sky can be the limit, you know when you're

1036
00:48:38,280 --> 00:48:42,239
Speaker 1: doing on Absolutely, there's beauty of podcasting is that we're

1037
00:48:42,440 --> 00:48:45,200
Speaker 1: an untapped market when it comes like music industry that

1038
00:48:45,520 --> 00:48:47,640
Speaker 1: even streams in the music industry is like it's split

1039
00:48:47,719 --> 00:48:48,600
Speaker 1: this way, blah blah blah.

1040
00:48:48,960 --> 00:48:51,239
Speaker 2: There are no rules to podcasting. There's no right or

1041
00:48:51,280 --> 00:48:55,160
Speaker 2: wrong way. You choose what your value is essentially and

1042
00:48:55,200 --> 00:48:58,279
Speaker 2: what you want to charge, so you know, success will

1043
00:48:58,280 --> 00:49:01,520
Speaker 2: look very different to every body. And this space I've never,

1044
00:49:01,600 --> 00:49:03,320
Speaker 2: like I said, I've never been part of a network,

1045
00:49:03,360 --> 00:49:05,160
Speaker 2: and I choose the price for my stuff. I said, well,

1046
00:49:05,160 --> 00:49:07,640
Speaker 2: look at my conversion rate, especially with affiliate links. Look

1047
00:49:07,680 --> 00:49:09,319
Speaker 2: at what my conversion rate is. Every time I talk

1048
00:49:09,320 --> 00:49:11,879
Speaker 2: about it, Well, now I want X amount and get

1049
00:49:11,880 --> 00:49:15,320
Speaker 2: that done. And there are deals where it's completely exclusive.

1050
00:49:15,560 --> 00:49:17,799
Speaker 2: There are non exclusive deals that I also work on

1051
00:49:17,800 --> 00:49:19,200
Speaker 2: where it's like it's a small split, but we can

1052
00:49:19,239 --> 00:49:22,160
Speaker 2: still bring in whatever we want. You can do whatever

1053
00:49:22,400 --> 00:49:25,960
Speaker 2: you want with your podcast. Just have a strategy where

1054
00:49:26,000 --> 00:49:29,760
Speaker 2: it doesn't look crazy. Wait where it works.

1055
00:49:30,640 --> 00:49:33,520
Speaker 1: Yeah, okay, well we could do this for hours and

1056
00:49:33,560 --> 00:49:36,000
Speaker 1: hours and hours. But Carla, thank you so much for

1057
00:49:36,040 --> 00:49:38,920
Speaker 1: sharing your insights and from one self made woman to

1058
00:49:38,960 --> 00:49:41,400
Speaker 1: the next. I think your story is super inspirational and

1059
00:49:41,400 --> 00:49:44,839
Speaker 1: I appreciate you sharing it with brand ambition. Where can

1060
00:49:44,880 --> 00:49:47,160
Speaker 1: people find you and find out all the amazing work

1061
00:49:47,160 --> 00:49:47,680
Speaker 1: that you're doing.

1062
00:49:47,960 --> 00:49:50,879
Speaker 2: So Carla will Maris and I know what the name

1063
00:49:51,640 --> 00:49:52,799
Speaker 2: the last thing whatever even worse.

1064
00:49:54,600 --> 00:49:58,400
Speaker 1: I was like, oh the Madis, Yeah, that's what it is.

1065
00:49:58,400 --> 00:50:02,520
Speaker 2: We Maddi's with Maddis. Yeah, girl, go that exactly what is? So,

1066
00:50:02,640 --> 00:50:06,200
Speaker 2: Carla will Madis on all social platforms. I have my

1067
00:50:06,360 --> 00:50:09,160
Speaker 2: podcast Pivot with Purpose, where I speak on you know,

1068
00:50:09,280 --> 00:50:11,799
Speaker 2: weekly every Monday. We have an episode Tuesday comes out

1069
00:50:11,800 --> 00:50:14,080
Speaker 2: on YouTube. I am on the radio if your local

1070
00:50:14,120 --> 00:50:16,120
Speaker 2: fly on all three to one, and we have an

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00:50:16,160 --> 00:50:17,640
Speaker 2: app as well. So I get in the morning show

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00:50:17,640 --> 00:50:19,600
Speaker 2: and get in trouble once a week for things that

1073
00:50:19,640 --> 00:50:21,839
Speaker 2: I say, but they knew what they were getting themselves into.

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00:50:22,320 --> 00:50:24,640
Speaker 2: And if you're looking to launch a podcasts on your own,

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00:50:24,680 --> 00:50:26,480
Speaker 2: I have a self paced course, or if not, you

1076
00:50:26,520 --> 00:50:28,479
Speaker 2: can do a consultation with me as a twenty minute

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00:50:28,480 --> 00:50:31,160
Speaker 2: console and I kind of I'll decide or we will

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00:50:31,160 --> 00:50:33,359
Speaker 2: decide if we're good for each other. I don't If

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00:50:33,360 --> 00:50:35,880
Speaker 2: you have an idea and I don't feel close to it,

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00:50:35,960 --> 00:50:37,799
Speaker 2: I won't work with you. I would love to take

1081
00:50:37,840 --> 00:50:39,960
Speaker 2: your money, but so many times I'll be like, you

1082
00:50:40,000 --> 00:50:41,879
Speaker 2: know what, I just don't think we're a good fit

1083
00:50:42,040 --> 00:50:44,520
Speaker 2: or whatever it may be. Maybe you should try this instead.

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00:50:44,560 --> 00:50:47,320
Speaker 2: I'll give you an idea, but I don't take on everyone.

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00:50:47,320 --> 00:50:48,520
Speaker 2: But we can do a consult and say, hey, this

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00:50:48,760 --> 00:50:49,440
Speaker 2: would work for you.

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00:50:50,080 --> 00:50:53,239
Speaker 1: Amazing? All right, bea fam again to Carla, thank you

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00:50:53,280 --> 00:50:56,400
Speaker 1: so much for sharing your wonderful insights Pivot with Purpose.

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00:50:56,480 --> 00:50:59,000
Speaker 1: Y'all go check out that show asap. I know I'm

1090
00:50:59,000 --> 00:51:03,439
Speaker 1: going to ah another amazing throwback episode. Such a fun

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00:51:03,480 --> 00:51:05,800
Speaker 1: trip down memory lane. Hey ba fan, make sure to

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00:51:05,880 --> 00:51:09,920
Speaker 1: check out Brown Ambition every Monday, Wednesday and Friday, and

1093
00:51:09,960 --> 00:51:13,160
Speaker 1: while you're at it, leave us a review. Please. You

1094
00:51:13,160 --> 00:51:15,720
Speaker 1: can leave us a review on Apple Podcasts. It's entirely

1095
00:51:15,800 --> 00:51:18,600
Speaker 1: free to do and it means so much to us.

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00:51:19,000 --> 00:51:19,200
Speaker 1: Hi