WEBVTT - Tech Entrepreneurship For The Rest Of Us w/ Damon Brown 0:00:00.040 --> 0:00:09.959 Afro Tech San Francisco, California. Michael Cybel, managing director at 0:00:10.080 --> 0:00:13.520 y Combinator the Darling Silicon Valley Accelerated, is on the 0:00:13.560 --> 0:00:15.960 main stage and has asked a question by a founder 0:00:16.040 --> 0:00:18.720 who said that while she has tons of traction, she's 0:00:18.760 --> 0:00:22.480 on her entrepreneurial journey solo with no technical co founder 0:00:22.560 --> 0:00:25.360 and no co founder at all, and she wants to 0:00:25.360 --> 0:00:27.640 know if that pri hip is her from getting accepted 0:00:27.720 --> 0:00:30.680 into y C. And so the reason why people look 0:00:30.880 --> 0:00:35.040 for a team is because on the process of going 0:00:35.120 --> 0:00:37.680 from being company generates a million dollars of revenue, she 0:00:37.760 --> 0:00:40.360 was a hundred million dollars in revenue. It turns out 0:00:40.400 --> 0:00:43.320 having co founders going through that process is helpful. The 0:00:43.360 --> 0:00:48.600 reason why people like tech founders or technical co founders 0:00:48.600 --> 0:00:50.440 because the process of going from million dollars revenue to 0:00:50.440 --> 0:00:53.159 a hundred million dollars revenue is a lot easier if 0:00:53.159 --> 0:00:56.800 you're leveraging technology. So I don't want to make this 0:00:56.880 --> 0:01:00.240 a statement on someone's business. There are tons of successfulness 0:01:00.280 --> 0:01:03.000 is that do not leverage tech. Thats not new techo founders. 0:01:03.520 --> 0:01:06.759 It's just that there's only a small sliver of businesses 0:01:06.800 --> 0:01:09.679 that can credibly go out and raise millions of dollars 0:01:09.959 --> 0:01:12.160 where someone's willing to make the bet. So what I 0:01:12.240 --> 0:01:14.560 tell founders all the time is that there's no moral judgment. 0:01:14.560 --> 0:01:19.000 Build whatever business you want to build. But if you 0:01:19.000 --> 0:01:21.240 want to build a business that can raise millions of 0:01:21.240 --> 0:01:24.040 dollars to help, you've got to be in this small sliver. 0:01:25.120 --> 0:01:28.759 And if you don't, don't expect to raise money. And 0:01:28.840 --> 0:01:32.119 most businesses that are successful in America never raised the dollar, 0:01:33.600 --> 0:01:37.240 so that's very possible to do so at y c 0:01:37.560 --> 0:01:40.120 our challenges is how do we figure out whether a 0:01:40.200 --> 0:01:44.080 company is in that small sliver or not day one, 0:01:44.200 --> 0:01:48.040 day two, day five, even year one. That's really really hard, 0:01:49.120 --> 0:01:51.920 um And to be honest, sometimes we get it wrong. 0:01:52.360 --> 0:01:58.240 Like we definitely have gotten it wrong. I'm well Lucas 0:01:58.360 --> 0:02:01.920 and this is Black Tech, Green Money. I'm gonna introduce 0:02:01.920 --> 0:02:03.480 you to some of the biggest names, some of the 0:02:03.520 --> 0:02:07.280 brightest minds and brilliant ideas. You're black and building or 0:02:07.320 --> 0:02:10.320 simply using tech to secure your bag. This podcast this 0:02:10.440 --> 0:02:18.160 for you. Damon Brown is the best selling author, two 0:02:18.200 --> 0:02:21.600 time startup founder, and four time TED speaker. He co 0:02:21.760 --> 0:02:24.880 founded the popular Photonic connection APT Cutler and led it 0:02:24.960 --> 0:02:28.919 to acquisition within the year. Today he helps side hustlers, 0:02:28.919 --> 0:02:32.400 solo preneurs, and other non traditional creatives and entrepreneurs find 0:02:32.440 --> 0:02:35.720 their path to success however they define it, and usually 0:02:36.000 --> 0:02:39.480 it's with a big bag of money. This conversation between 0:02:39.560 --> 0:02:41.800 Damon and I happened on the Afro Tech Live event 0:02:41.880 --> 0:02:45.440 featured on lunch table dot com. Let's dive in. We 0:02:45.480 --> 0:02:49.960 are back with another afro Tech Live um featuring us 0:02:50.080 --> 0:02:53.200 on both lunch Table and on Facebook dot com. So 0:02:53.320 --> 0:02:56.120 appreciate everybody for checking in. You know, these are the 0:02:56.120 --> 0:03:00.240 types of conversations I love to have with entrepreneurs, founders 0:03:00.000 --> 0:03:03.360 as business people, people who play along the edges of 0:03:03.400 --> 0:03:07.360 business and technology. And today I get an opportunity to 0:03:07.400 --> 0:03:12.400 talk with a friend of mine, Damon Brown, who's an author, startup, founder, 0:03:13.240 --> 0:03:16.440 counselor advisor, you know all the things. So let me 0:03:16.480 --> 0:03:19.720 give you his bio for his website. So Damon helps 0:03:19.720 --> 0:03:23.200 side hustler, solitpreneurs, and other non traditional creatives bloomen. We're 0:03:23.200 --> 0:03:26.040 gonna talk a lot about non traditional creators and non 0:03:26.040 --> 0:03:31.520 traditional entrepreneurs. Even he co founded the popular platonic connection 0:03:31.600 --> 0:03:34.880 app Cuddler, which you might remember from a few years ago, 0:03:35.040 --> 0:03:38.760 and so it's kind of like Tendler for cuddling maybe 0:03:39.000 --> 0:03:44.000 something like that. Yeah. Yeah, he's a the Ted speaker. 0:03:44.040 --> 0:03:46.560 So he's been on the test stage, the big stage, UM. 0:03:46.640 --> 0:03:49.640 And he's an author of several books and by including 0:03:49.640 --> 0:03:52.680 our virtual shadow back in the day, Bring Your Worth, 0:03:52.720 --> 0:03:56.280 which I'm a big fan of, Build from Now, which 0:03:56.440 --> 0:03:58.960 actually comes out. This came out this month, right, Yeah, 0:03:58.960 --> 0:04:01.360 that came out like over the past week or so. 0:04:01.360 --> 0:04:04.800 So yes, yes, yes, so please to please to be 0:04:04.840 --> 0:04:06.680 talking to you Damon today. Thank you for joining me 0:04:07.120 --> 0:04:08.760 always good. Well, I mean, you know, we go back 0:04:08.800 --> 0:04:11.640 a little bit, and uh, I love seeing your growth too. 0:04:12.320 --> 0:04:14.800 Let's talk about Yeah, so let's talk about it. So 0:04:15.280 --> 0:04:17.960 you know, when you think about what I think about Damon, 0:04:18.120 --> 0:04:22.080 you've you've created this persona as somebody who helps people 0:04:22.240 --> 0:04:26.880 who UM may not see themselves in the mainstream model 0:04:26.960 --> 0:04:31.400 of an entrepreneur UM find their role in entrepreneurship and 0:04:31.440 --> 0:04:35.000 business development. And so we talk a lot about scale. 0:04:35.040 --> 0:04:37.120 You know, scale is one of my favorite conversations to 0:04:37.120 --> 0:04:41.120 talk about, UM. But scaling a business isn't for everybody. 0:04:41.160 --> 0:04:44.040 Sometimes people just want to do their thing and they 0:04:44.040 --> 0:04:46.240 don't have to. It doesn't have to be a multimillion 0:04:46.320 --> 0:04:49.680 or a multibillion dollar business. Maybe it helps pay the mortgage, 0:04:49.720 --> 0:04:51.840 maybe you know, it helps put a little bit at 0:04:51.880 --> 0:04:54.520 your food on the table. So I guess my question 0:04:54.560 --> 0:04:56.719 to you is that we're talking today about you know, 0:04:56.960 --> 0:05:01.839 entrepreneurship for the rest of us. Um, what has to 0:05:01.920 --> 0:05:05.680 happen in our conversation about entrepreneurship and business ownership for 0:05:05.760 --> 0:05:09.400 everybody to feel included if they want to start, you know, 0:05:09.520 --> 0:05:11.919 a project and it you know, could potentially be bigger 0:05:11.920 --> 0:05:15.440 than that. Yeah, for sure. And that's exactly what I 0:05:15.440 --> 0:05:19.920 specialized in. It's the side hutselers, the solepreneurs, people like myself. Um, 0:05:19.960 --> 0:05:22.680 I did my true startups, bootstrapped them and did them 0:05:22.880 --> 0:05:25.839 while I was the primary caretaker and still am of 0:05:25.920 --> 0:05:28.200 our first son, and he was four months old at 0:05:28.200 --> 0:05:31.039 the time when I became an entrepreneur. When you know, 0:05:31.080 --> 0:05:33.839 my first alp so quotable got popular. I did my 0:05:33.880 --> 0:05:36.000 first two ted talks the first year it was alive, 0:05:36.279 --> 0:05:38.600 I started Cuddler the second year he was alive, and 0:05:38.640 --> 0:05:41.400 we end up getting it acquired right after a second birthday. 0:05:41.560 --> 0:05:46.160 So I have a level of sympathy and empathy as 0:05:46.160 --> 0:05:49.200 well as perspective for the non traditional entrepreneur. And so 0:05:49.320 --> 0:05:51.719 it's someone who's trying to make an impact but might 0:05:51.720 --> 0:05:56.080 be overlooked, might not have those resources, might be as 0:05:56.080 --> 0:05:58.200 I say now, I love this term over a mentored 0:05:58.200 --> 0:06:00.600 but underfunded. So it's a lot of people that are 0:06:00.640 --> 0:06:04.280 giving them game advice, whether or not actually giving them 0:06:04.279 --> 0:06:06.880 the resources they need to thrive. That's what Built from 0:06:06.920 --> 0:06:09.600 Now comes from. Like it's it's the new book is 0:06:09.600 --> 0:06:12.360 really talking about how to know your power, see your abundance, 0:06:12.360 --> 0:06:15.400 and nurse the world. That's the subtitle. I'm talking about 0:06:15.440 --> 0:06:18.679 the four resources that we all have focus, agility, time, 0:06:18.720 --> 0:06:21.400 and energy. I call them the fates. All of us 0:06:21.440 --> 0:06:23.840 have that as long as we're breathing. And so what 0:06:23.880 --> 0:06:25.800 I'm trying to do is create a framework to say 0:06:26.080 --> 0:06:28.599 you can create with whatever you've got. Um. One of 0:06:28.640 --> 0:06:30.160 the conversations I've been having with a lot of my 0:06:30.200 --> 0:06:34.760 coaching clients is that they're not sure how to proceed 0:06:35.040 --> 0:06:37.560 without a particular resource. So it's like, how do I 0:06:37.720 --> 0:06:41.520 build this product, this physical product without money because I 0:06:41.520 --> 0:06:43.839 need VCA capital for that. So but the vcs are 0:06:43.960 --> 0:06:45.160 talking to me right now, how do I do that 0:06:45.200 --> 0:06:47.880 and they feel stuck. One of the things that I 0:06:47.920 --> 0:06:49.760 that I talked about in the book and talk about 0:06:49.920 --> 0:06:53.040 in general with my community is that you can create 0:06:53.080 --> 0:06:56.040 that community before you actually start the product. In fact, 0:06:56.080 --> 0:06:59.640 you should. So that's something that's really simple if you 0:07:00.160 --> 0:07:02.719 I'm forgetting the name of the app. There's a major 0:07:02.800 --> 0:07:06.320 app right now that connects people to barbershops, and they 0:07:06.360 --> 0:07:08.560 just got a really nice, nice round over the past 0:07:08.680 --> 0:07:11.480 month of Squire thank you. I was forgetting have it, 0:07:11.600 --> 0:07:14.640 so props to them. I'm sure they were hanging out 0:07:14.640 --> 0:07:16.600 in the barbershops just like you probably were. And I 0:07:16.800 --> 0:07:19.160 was back when they were kids and all that. Aniberry 0:07:19.160 --> 0:07:20.920 from the East coast of back in Jersey, I remember 0:07:20.920 --> 0:07:26.760 those neighbor barbershops. They probably did that before they got funding, right, 0:07:26.840 --> 0:07:29.160 so they already were building that community. So that's the 0:07:29.240 --> 0:07:32.440 argument we built from now is you can create with 0:07:32.480 --> 0:07:35.560 whatever resources you've got. And luckily I have coached hundreds 0:07:35.600 --> 0:07:37.920 of entrepreneurs. At this point, I'm starting to go worldwide 0:07:37.920 --> 0:07:41.840 with it, and there's people in Africa, there's people in Germany, 0:07:41.840 --> 0:07:44.760 there's people all over the place who have different sets 0:07:44.760 --> 0:07:46.600 of resources and they're all able to go up in 0:07:46.600 --> 0:07:48.800 a certain way. You just seem to be realistic about 0:07:48.840 --> 0:07:51.000 what you got how long it's gonna take, you know. 0:07:52.280 --> 0:07:55.000 So you you started off the whole conversation talking about, 0:07:55.040 --> 0:08:00.280 you know, becoming an entrepreneur, like, are do people come 0:08:00.440 --> 0:08:03.200 entrepreneurs or are they born entrepreneurs and then find their 0:08:03.240 --> 0:08:06.760 way to starting a business. Oh, you're you're asking dangerous questions, sir. 0:08:10.520 --> 0:08:15.080 I think entrepreneurs are created. Um. I talked about that 0:08:15.120 --> 0:08:17.320 you're familiar with with Bring your Worth that was the 0:08:18.120 --> 0:08:20.640 predecessor to Built From Now that came out two years ago. 0:08:20.880 --> 0:08:23.920 I talked about my ancestry and that, um, you know, 0:08:24.000 --> 0:08:27.160 the Kendrick and Lamar idea of things being in your DNA. 0:08:28.360 --> 0:08:31.480 So I actually come from a long line of entrepreneurs. 0:08:31.760 --> 0:08:33.520 I have three families that I come from a step 0:08:33.559 --> 0:08:37.400 family too, all three branches. I didn't realize that until 0:08:37.400 --> 0:08:38.839 I was much older, because I thought it was a 0:08:38.880 --> 0:08:41.560 one of one. I was like, Oh man, I'm gonna 0:08:41.559 --> 0:08:44.120 be creating and stuff. I'm gonna break generational curses. I'm 0:08:44.120 --> 0:08:46.559 gonna do this startup, that start up, I'll be staying 0:08:46.559 --> 0:08:50.080 home that blah. And I'm like, oh wait, like like 0:08:50.120 --> 0:08:52.960 two three generations, you know, going back to my history 0:08:53.000 --> 0:08:55.440 in New Orleans and an history over and other parts 0:08:55.440 --> 0:08:57.640 of the South, I'm like, oh, yeah, my my great 0:08:57.640 --> 0:09:01.560 grandfather was doing that. And so I think as as 0:09:01.600 --> 0:09:04.640 I'm a parent of two, and so as a parent, 0:09:04.800 --> 0:09:06.960 I think you kind of get into that mindset. It's 0:09:06.960 --> 0:09:09.880 a little bit easier to see where you're creating that water. 0:09:10.520 --> 0:09:13.080 You're creating that water that the fish doesn't realize they're in, 0:09:14.600 --> 0:09:16.880 right to kind of flip that old saying where fish 0:09:16.960 --> 0:09:20.359 doesn't know it's in water, And so you're creating that framework. 0:09:20.679 --> 0:09:22.320 What I'm trying to do with Bill from now and 0:09:22.360 --> 0:09:24.800 the conversation is just like where having now is to 0:09:24.960 --> 0:09:27.800 have you understand your framework. And so I don't think 0:09:27.840 --> 0:09:31.880 it's a matter of entrepreneurs being born per se. I 0:09:31.920 --> 0:09:35.439 think I happen to be born into a framework where 0:09:35.480 --> 0:09:39.000 people doing side husholds people being entrepreneurs before you know, 0:09:39.200 --> 0:09:42.040 I'm not a spring chicken. So back when my families 0:09:42.080 --> 0:09:44.720 were doing it and I was a kid, people didn't 0:09:44.800 --> 0:09:48.480 use the word entrepreneur. So that's why I like, I 0:09:48.559 --> 0:09:51.199 have kind of this this complicated feeling when it says, 0:09:51.240 --> 0:09:54.000 you know, entrepreneur was born or are they created? Where 0:09:54.040 --> 0:09:57.480 it's like, well, you're either entrepreneur or you're not. You know, 0:09:57.600 --> 0:09:59.880 it's kind of like being African American or not. It's 0:10:00.040 --> 0:10:02.839 either you're doing and have a certain mindset or you don't. 0:10:03.559 --> 0:10:05.240 And there are a lot of people who are leading 0:10:05.280 --> 0:10:08.840 startups who might not have entrepreneurial mindset. They might be like, 0:10:08.880 --> 0:10:11.200 I want to keep the status quo, like I don't 0:10:11.200 --> 0:10:13.240 have to name names, it's just stories. And a lot 0:10:13.280 --> 0:10:16.880 of other cases, those startups or those those independent organizations 0:10:17.120 --> 0:10:19.240 end up going down because they're trying to protect the 0:10:19.280 --> 0:10:22.400 status quo versus progress things to where the world needs 0:10:22.440 --> 0:10:25.120 to be. And you might have somebody, including some of 0:10:25.120 --> 0:10:27.440 my relatives, that might be working at McDonald's and they 0:10:27.559 --> 0:10:31.000 got the whole shift happen because they're looking at things 0:10:31.000 --> 0:10:33.120 in an innovative way. And so I don't think it's 0:10:33.120 --> 0:10:36.640 about the identity of being entrepreneur, born or created. I 0:10:36.640 --> 0:10:39.120 think it's more like having that mindset. And that's why 0:10:39.120 --> 0:10:40.760 I'm like, that's why I get hyped when I talk 0:10:40.800 --> 0:10:42.400 about this, where I'm like, okay, we can we can 0:10:42.480 --> 0:10:45.080 change mindset. You know what I mean. You don't have 0:10:45.120 --> 0:10:47.640 people into a rich family or have a family of entrepreneurs. 0:10:47.640 --> 0:10:50.080 You don't need to have that to get into that mindset, 0:10:50.360 --> 0:10:54.080 you know, because I think we've you know, maybe some 0:10:54.200 --> 0:10:59.000 of us have disparaged the phrase lifestyle entrepreneurship because you know, 0:11:00.040 --> 0:11:03.600 you're going there, right because because in our intech if 0:11:03.600 --> 0:11:06.560 you're not shooting for the moon to build the next Google, Like, 0:11:06.640 --> 0:11:08.720 what are you doing? You're you you're doing an acute 0:11:08.760 --> 0:11:12.320 lifestyle business. What do you say to that? I think 0:11:12.360 --> 0:11:13.960 it really depends on who who you are and what 0:11:14.000 --> 0:11:16.920 you want. Um. There are people that are on the 0:11:16.960 --> 0:11:20.560 cover of I've Become with INC magazine. Um, so you 0:11:20.559 --> 0:11:22.680 can check out Damon Brown dot net. And then you 0:11:22.720 --> 0:11:26.640 know the INC magazines that ink Damon Brown dot com. 0:11:26.679 --> 0:11:28.800 So I don't mind putting them into the mix with this. 0:11:29.559 --> 0:11:31.559 Where you have the cover of INC magazine, you cover 0:11:31.640 --> 0:11:34.360 the Fortune or whatever whatever is hot right now. Even 0:11:34.360 --> 0:11:36.960 the websites and they'll put someone on there where they'll 0:11:36.960 --> 0:11:42.040 say they got a huge investment, but that investment is 0:11:42.200 --> 0:11:45.480 good on paper, and that investment needs to come back 0:11:45.520 --> 0:11:49.240 to those vcs and often to be considered a success. 0:11:49.320 --> 0:11:54.200 Ten x so versus like you know, built from now 0:11:54.240 --> 0:11:56.800 like this is my imprint. I own the ESPN s, 0:11:57.400 --> 0:12:00.320 you know, it's it's being printed through my apprentice, you know. 0:12:00.400 --> 0:12:03.800 And so the they call a cottage industries, the cottage 0:12:03.840 --> 0:12:06.959 industry that I created, where like the last seven books 0:12:06.960 --> 0:12:09.840 I've done the last four years, like so On pays 0:12:09.920 --> 0:12:12.120 for it, most of its comments back to my family. 0:12:13.080 --> 0:12:14.720 So it might not be on the scale or say 0:12:14.720 --> 0:12:17.160 a Penguin, no shots at Penguin, like I've done books 0:12:17.200 --> 0:12:19.000 with them, but not it might not be on the 0:12:19.040 --> 0:12:22.600 scalual Penguin or Random House. But I'm building my own 0:12:22.640 --> 0:12:25.520 little fifedom, if you're gonna call it that, And so 0:12:25.840 --> 0:12:28.840 both of them are equal. There's nothing good or bad 0:12:28.880 --> 0:12:32.640 about it. And it was interesting when I worked on Cuddler, 0:12:33.440 --> 0:12:35.960 we had bootstrapped it. We got to a quarter million users, 0:12:36.760 --> 0:12:39.840 and that was big for what we're trying to do. 0:12:40.120 --> 0:12:41.680 But if we got a ton of investment and we 0:12:41.720 --> 0:12:44.000 hit a quarter million users, that might be considered a failure. 0:12:44.559 --> 0:12:46.440 And so I think it really depends on the metrics 0:12:46.480 --> 0:12:49.880 you use on the outside and also the metrics you 0:12:49.960 --> 0:12:52.440 use for the inside. For me, I'm building my own 0:12:52.440 --> 0:12:55.760 imprint and got now it's eight books under my Imprint 0:12:56.760 --> 0:13:00.360 because I left the traditional New York publishing industry. Shots 0:13:00.360 --> 0:13:01.920 at them. I still work with them, but that's not 0:13:02.120 --> 0:13:04.559 that wasn't the place for me. So you don't have 0:13:04.640 --> 0:13:06.719 to shoot for the moon because it really depends on 0:13:06.760 --> 0:13:08.680 where the moon is. I guess I'll put it like that, 0:13:08.960 --> 0:13:12.600 you know, So you just you open this this can 0:13:12.679 --> 0:13:15.720 of worms that ownership, like you can own your stuff. 0:13:15.720 --> 0:13:17.320 And I remember, you know, because I grew up wanting 0:13:17.320 --> 0:13:19.400 to be in the music business, and you know, so 0:13:19.600 --> 0:13:22.440 the tip of the pinnacle was getting a record deal 0:13:22.800 --> 0:13:26.559 in those days. And now it's like, you don't need 0:13:26.600 --> 0:13:30.400 a record like for what other than you gratification maybe, 0:13:30.520 --> 0:13:33.920 but you have all the tools that they have. So 0:13:34.080 --> 0:13:38.240 when you look at authors, you know who like yourself, 0:13:38.240 --> 0:13:42.240 people who are wanting to own their stuff, own their businesses. 0:13:42.280 --> 0:13:44.319 Don't want to get venture capital because we still talk 0:13:44.360 --> 0:13:46.880 to a lot of people who have no need or 0:13:46.960 --> 0:13:51.280 desire to go get venture capital in this ecosystem, how 0:13:51.360 --> 0:13:55.800 do they also, at the same time, um build something 0:13:55.840 --> 0:14:00.480 that's sustainable but also don't get discouraged because may happen 0:14:00.559 --> 0:14:06.280 more slowly. Mm hmm. That's a million dollar question. And 0:14:06.280 --> 0:14:10.360 and every tool that I provide um from I have 0:14:10.440 --> 0:14:13.040 a YouTube channel at YouTube dot com slash Brown Damon 0:14:13.440 --> 0:14:15.600 just started that up, so I have almost daily shows 0:14:15.600 --> 0:14:16.920 that I do on there. It's kind of like one 0:14:16.920 --> 0:14:19.720 on one coaching um to the in column, to the 0:14:19.760 --> 0:14:23.800 new book, even conversation with you. It's literally trying to 0:14:23.880 --> 0:14:27.000 answer that question, you know, and if we want to 0:14:27.080 --> 0:14:30.800 unpack it a little bit. If you feel as though 0:14:30.840 --> 0:14:34.200 this is where you're supposed to be, then you don't 0:14:34.200 --> 0:14:38.320 have to worry about the timeline, you know, like like 0:14:38.480 --> 0:14:41.400 that ownership is there, you know, no one can take 0:14:41.440 --> 0:14:43.600 that from you. And I think the closer you get 0:14:43.640 --> 0:14:46.800 to that unique vision that's yours, the more you secure 0:14:46.840 --> 0:14:50.360 you feel in that. So, for instance, with me saying 0:14:50.360 --> 0:14:52.560 I want to help no traditional entrepreneurs, people are side 0:14:52.560 --> 0:14:54.720 house sold as people are selopreneurs, I'm going to help 0:14:54.760 --> 0:14:57.400 them on every single platform possible. Now that we're sheltering 0:14:57.400 --> 0:14:59.880 in place, I'm gonna start off this YouTube channel like 0:15:00.040 --> 0:15:03.120 I'm gonna give them as much game as possible. No 0:15:03.160 --> 0:15:06.360 one can take that away from me. So whether Bill 0:15:06.400 --> 0:15:08.000 from Now came out you know, a couple of weeks 0:15:08.040 --> 0:15:10.320 ago like it did with its big launch, or if 0:15:10.320 --> 0:15:13.200 it came out three years from now. It doesn't matter. 0:15:14.080 --> 0:15:16.840 And so the more secure you are in what you're 0:15:16.880 --> 0:15:20.160 nourishing the world with, the less you're worried about the timeline. 0:15:21.040 --> 0:15:23.080 Like I'm not worried about what anybody else is doing. 0:15:23.480 --> 0:15:26.240 I want to support other people, and I'll watch other people, 0:15:26.400 --> 0:15:28.520 and I know exactly who's in my space. As far 0:15:28.560 --> 0:15:30.960 as with business, I can tell you exactly the business 0:15:30.960 --> 0:15:33.080 competitors are. Some of them are my friends. I'm proud 0:15:33.120 --> 0:15:35.520 to call my friends. Our books came out the same time. 0:15:36.040 --> 0:15:38.040 But I'm not worried about you know, his or her 0:15:38.520 --> 0:15:41.640 um you know market cap or his or her um 0:15:41.800 --> 0:15:43.920 hits or her space is that he she was taken 0:15:43.920 --> 0:15:46.320 in the market, Like, I'm not worried about that because 0:15:46.360 --> 0:15:48.440 I know what my identity is. And as soon as 0:15:48.440 --> 0:15:51.520 you get into that, then you start worry about how 0:15:51.520 --> 0:15:53.840 long it takes. Like I'm not worried about that. I 0:15:53.880 --> 0:15:56.720 got um um Bring Your Worth, which you mentioned earlier, 0:15:56.720 --> 0:15:59.240 that came out exactly two years ago. It was actually 0:15:59.280 --> 0:16:02.040 a slow sell are compared to my previous book, The 0:16:02.120 --> 0:16:04.480 Ultimate Bites an Entrepreneur, That one was the best seller 0:16:04.520 --> 0:16:07.840 off the bat. Bring Your Worth was a slow seller, 0:16:08.840 --> 0:16:11.160 and then people are coming back. Now literally two years later, 0:16:11.160 --> 0:16:12.920 I just got a phone call from somebody. They're like, 0:16:13.000 --> 0:16:16.240 I just picked this up and I need some more 0:16:16.240 --> 0:16:18.880 of that game, you know. And it was humbling because 0:16:18.880 --> 0:16:21.160 it's like literally two years later, that's a long time. 0:16:21.520 --> 0:16:23.320 You put a book out and it's like no one 0:16:23.400 --> 0:16:25.480 was talking about it, and suddenly people it's popping, like 0:16:25.800 --> 0:16:29.320 eighteen nineteen, twenty months later. That's not to be a 0:16:29.360 --> 0:16:32.440 flex or anything. It's just if you have that mindset, 0:16:32.480 --> 0:16:35.560 you're not worried about that. Someone I was coaching recently, 0:16:35.600 --> 0:16:37.640 I was I was sharing with them that their job 0:16:37.720 --> 0:16:40.720 isn't to convince people to get on the journey right away. 0:16:41.080 --> 0:16:42.840 That's not their job. Their job is to do the 0:16:42.880 --> 0:16:45.000 work with bring your worth, which is why I bring 0:16:45.000 --> 0:16:47.520 it up, bring your worth, you know. Thankfully, you know, 0:16:47.640 --> 0:16:50.400 I had a lot of support where I did the 0:16:50.440 --> 0:16:53.200 work that I was supposed to do, and it's like, 0:16:53.200 --> 0:16:55.040 whether best seller or not, this is the book of 0:16:55.160 --> 0:16:58.120 this time and that time for somebody like the person 0:16:58.120 --> 0:16:59.880 who just called me the other day, that time I 0:17:00.040 --> 0:17:03.160 be two thousand twenty one after a pandemic, but I 0:17:03.200 --> 0:17:05.000 wrote that joined two thousand and eighteen. It came out 0:17:05.040 --> 0:17:07.440 to the two last nineteen. They are ready for it. 0:17:07.600 --> 0:17:11.000 And so once you start to establish a catalog, then 0:17:11.000 --> 0:17:14.560 that conversation is already established, and as Seth Golden says, 0:17:14.880 --> 0:17:19.560 that begins to create trust. If you create trust, then no, 0:17:19.560 --> 0:17:22.359 no time or nothing can violate that. And in fact, 0:17:22.359 --> 0:17:24.919 that's I think it's the opposite. Where now that I've 0:17:24.920 --> 0:17:26.879 been talking about these discussions, and you and I have 0:17:26.920 --> 0:17:29.360 talked about this off camera, I've been talking about these 0:17:29.400 --> 0:17:31.879 things for like five years, six years, seven years, I 0:17:31.920 --> 0:17:35.399 saw my startup. So there's a level of trust and 0:17:35.480 --> 0:17:39.359 community there that other people can't preach. That's what you 0:17:39.440 --> 0:17:43.240 need to do. But that takes time, so time not 0:17:43.280 --> 0:17:44.919 looking at as I have to rush to get it 0:17:44.920 --> 0:17:47.560 out because competitors by the black, it's like, no, create 0:17:47.600 --> 0:17:51.000 your community and then over time you'll get them. As 0:17:51.040 --> 0:17:52.840 I talked about Bill from now, you almost get like 0:17:53.000 --> 0:17:55.960 a dividend from it. You almost get a um uh 0:17:56.040 --> 0:17:59.159 interest over time. You know, it's like compound interests. But 0:17:59.200 --> 0:18:02.160 it's see your creator world, you know, and you do that, 0:18:02.440 --> 0:18:04.760 the time becomes your friend doesn't come by me. I'm 0:18:04.760 --> 0:18:08.679 not worried about time, you know. So um shout to 0:18:08.680 --> 0:18:11.200 everybody watching on Facebook and on lunch table. If you 0:18:11.240 --> 0:18:14.399 do have questions, we have producers monitoring those chats, so 0:18:14.480 --> 0:18:16.600 feel free to drop your questions and the comments and 0:18:16.640 --> 0:18:19.800 I will do my best to get to them in 0:18:19.880 --> 0:18:21.800 the time that we have left. I want to pull up, 0:18:22.880 --> 0:18:27.920 um one of your old your old giddies UM oh 0:18:28.280 --> 0:18:31.720 by side on hand that happened that. It was like, 0:18:32.720 --> 0:18:35.320 that's like pulling out you know, Kendrick and mar section eighty. 0:18:35.320 --> 0:18:39.000 It's like, whoa, I got the I got the new version. 0:18:39.040 --> 0:18:43.199 Here's this version is clean back when Yes, I have 0:18:43.320 --> 0:18:46.000 that one too. You got the old version though. That 0:18:46.119 --> 0:18:48.320 was my first major best seller on my MPR. Thank 0:18:48.359 --> 0:18:50.840 you so yeah. So. So I want to pull up 0:18:51.160 --> 0:18:52.840 to jog your memory, and I want to have you 0:18:52.840 --> 0:18:55.119 speak to a couple of these things because when I 0:18:55.119 --> 0:18:58.879 think about lifestyle entrepreneurs specifically, and then we're talking about 0:18:59.040 --> 0:19:02.040 entrepreneurship for the re of us. So this is for 0:19:02.119 --> 0:19:05.560 those people who maybe feeling like they're inadequate because they're 0:19:05.600 --> 0:19:07.480 not trying to do the next school, but maybe they're 0:19:07.480 --> 0:19:09.119 trying to do their boutique or they're trying to do 0:19:09.160 --> 0:19:12.720 their you know, their lifestyle company. Um, they don't always 0:19:12.760 --> 0:19:15.159 have the like the infrastructure and the demands put on 0:19:15.240 --> 0:19:17.359 them by external forces, or they have to find it 0:19:17.400 --> 0:19:20.479 from within to be um to come and show up 0:19:20.520 --> 0:19:23.520 all the time. Right. So, and there's a chapter called 0:19:23.600 --> 0:19:26.000 lies We Tell And these are a lot a lot 0:19:26.040 --> 0:19:30.200 of the myths, um, that we might tell ourselves. Um, 0:19:30.240 --> 0:19:32.080 when we're starting a business. I'm gonna just give you 0:19:32.080 --> 0:19:34.280 a couple of the ones, the headers that you wrote 0:19:34.280 --> 0:19:36.879 in here, and I wanted to have you speak to it. Um. 0:19:36.960 --> 0:19:39.760 One of them is I'll start this project or slash 0:19:39.840 --> 0:19:45.000 this business when I have more bandwidth. Man, we hear 0:19:45.040 --> 0:19:47.080 that all the time. I know you hear it too. 0:19:48.560 --> 0:19:50.920 I'm gonna go ahead and get started on this when 0:19:51.359 --> 0:19:53.480 when I get my money. Right, that's a that's a 0:19:53.560 --> 0:19:55.840 common one. Um, I'm gonna start on this when my 0:19:55.920 --> 0:19:58.360 kids graduate. I'm gonna start on this when I get 0:19:58.359 --> 0:20:01.200 situated my main job. Um, it's not going to get 0:20:01.200 --> 0:20:05.240 easier tomorrow. Again, I became an entrepreneur at the same time. 0:20:05.520 --> 0:20:07.400 You know, my son had just turned four months old 0:20:07.480 --> 0:20:10.840 when I became an entrepreneur. So so I can speak 0:20:10.840 --> 0:20:13.880 from experience, but also from coaching and connecting with other 0:20:13.880 --> 0:20:16.320 people where it's just like it literally doesn't get easier. 0:20:16.720 --> 0:20:20.520 And there's so many people that I've talked with who 0:20:20.560 --> 0:20:23.280 had that same dream, that same idea that they had 0:20:23.520 --> 0:20:26.439 when we connected like ten years ago. Almost spends the 0:20:26.440 --> 0:20:29.159 teener minde where it's just like you know, and not 0:20:29.320 --> 0:20:36.200 shaming them, but more like that that that potential wasn't realized, 0:20:37.160 --> 0:20:38.879 you know, because they're waiting for this perfect moment. I 0:20:38.920 --> 0:20:40.399 talked to him now and they're still waiting for this 0:20:40.480 --> 0:20:43.600