1 00:00:04,160 --> 00:00:15,800 Speaker 1: Yeah, okay, our cross body bags going out. I was 2 00:00:15,920 --> 00:00:20,119 Speaker 1: just at like a suburban housewife spa where everybody was 3 00:00:20,160 --> 00:00:22,800 Speaker 1: in like groups of women trips, you know that type, 4 00:00:23,079 --> 00:00:26,560 Speaker 1: drinking their weight in alcohol. Like a bartender had to 5 00:00:26,560 --> 00:00:28,320 Speaker 1: cut off these women we were at a spa because 6 00:00:28,320 --> 00:00:30,520 Speaker 1: they would just waste it. Which was weird because we're 7 00:00:30,520 --> 00:00:34,120 Speaker 1: at a spa. Everybody had a fucking cross body am 8 00:00:34,159 --> 00:00:36,640 Speaker 1: I like? Am I wearing mom jeans? If I'm wearing 9 00:00:36,640 --> 00:00:39,040 Speaker 1: a cross body is that not okay? And then also 10 00:00:39,720 --> 00:00:42,080 Speaker 1: the fanny pack thing, I don't I bring those on 11 00:00:42,120 --> 00:00:44,000 Speaker 1: a vacation just because I think they're functional if you 12 00:00:44,040 --> 00:00:45,240 Speaker 1: go on a hike or if you just want to 13 00:00:45,240 --> 00:00:47,400 Speaker 1: go run and get coffee. I wear them as a 14 00:00:47,440 --> 00:00:50,199 Speaker 1: fannie pack. I wear them on my actual fanny. This 15 00:00:50,280 --> 00:00:52,560 Speaker 1: new thing is like a cross body fannie like wearing 16 00:00:52,560 --> 00:00:55,040 Speaker 1: the same fanny across your chest, like like you have 17 00:00:55,120 --> 00:01:00,800 Speaker 1: bullets on your that fucking like sash that military people where, 18 00:01:00,960 --> 00:01:02,440 Speaker 1: you know what I mean, Like that thing across your 19 00:01:02,520 --> 00:01:07,240 Speaker 1: chest like massive artillery. Why are people wearing fannie packs 20 00:01:07,280 --> 00:01:12,119 Speaker 1: across their chests? They're not chest packs my out. I'm 21 00:01:12,160 --> 00:01:15,720 Speaker 1: never doing it. I don't understand it. I find it offensive. 22 00:01:15,800 --> 00:01:18,720 Speaker 1: I just wanted to know how Mom, Jean, I am 23 00:01:18,840 --> 00:01:26,479 Speaker 1: right now. My guest today is Grammy winning reggae stars 24 00:01:26,520 --> 00:01:29,720 Speaker 1: Shaggy and known for his international hits like It Wasn't 25 00:01:29,720 --> 00:01:33,280 Speaker 1: Me and Angel. Born in Kingston, Jamaica, Shaggy was discovered 26 00:01:33,280 --> 00:01:36,120 Speaker 1: while jamming on the street with friends. He's soon enrolled 27 00:01:36,120 --> 00:01:38,479 Speaker 1: in the U. S. Marines, where he developed his signature 28 00:01:38,520 --> 00:01:42,360 Speaker 1: voice and eventually became the highly acclaimed artist we know today. 29 00:01:42,480 --> 00:01:46,400 Speaker 1: He's gathered seven Grammy nominations and two wins. He started 30 00:01:46,440 --> 00:01:49,520 Speaker 1: the Shaggy Make a Difference Foundation and held Shaggy and 31 00:01:49,600 --> 00:01:54,680 Speaker 1: Friends concert to raise money for busta Monte Hospital for children. 32 00:01:55,200 --> 00:01:58,120 Speaker 1: On and off stage, Shaggy is a beloved artist. I 33 00:01:58,160 --> 00:02:00,880 Speaker 1: know you're all excited for this one as am. I 34 00:02:01,040 --> 00:02:11,360 Speaker 1: enjoy So where are you? Where do you live? And 35 00:02:12,080 --> 00:02:17,360 Speaker 1: at my home here in Miami and we're in my 36 00:02:17,440 --> 00:02:21,800 Speaker 1: recording studio, so uh, it's the best place I could 37 00:02:22,440 --> 00:02:26,120 Speaker 1: could be for sound. It's amazing trying to kind of 38 00:02:26,120 --> 00:02:28,400 Speaker 1: create these spaces in our homes that we never knew existed. 39 00:02:28,440 --> 00:02:32,160 Speaker 1: It's like using garages and basements and kids play rooms 40 00:02:32,200 --> 00:02:34,960 Speaker 1: in just different ways of making it work for ourselves. 41 00:02:35,000 --> 00:02:39,640 Speaker 1: It's been a very interesting aspect, like home renovation for 42 00:02:39,680 --> 00:02:45,280 Speaker 1: this purpose. Yes, having some sort of you know, transformation 43 00:02:46,040 --> 00:02:49,520 Speaker 1: to make us feel like we're at work. Exactly where 44 00:02:49,639 --> 00:02:51,840 Speaker 1: is work usually? Though? You have you lived in Miami 45 00:02:51,880 --> 00:02:54,600 Speaker 1: for a long time. No, I just moved here a 46 00:02:54,680 --> 00:02:57,200 Speaker 1: year ago. And I used to live in New York 47 00:02:57,480 --> 00:03:01,200 Speaker 1: and I got out of New York. And it's it's 48 00:03:01,240 --> 00:03:04,120 Speaker 1: closely here because my I have two elder sons that 49 00:03:04,160 --> 00:03:07,080 Speaker 1: are here and they live in Miami also, and I 50 00:03:07,160 --> 00:03:09,480 Speaker 1: live in Jamaica. You know, wife, kids and dogs are 51 00:03:09,480 --> 00:03:12,799 Speaker 1: in Jamaica, and it's it's like an hour flight. It's 52 00:03:12,800 --> 00:03:15,040 Speaker 1: an hour and a flight from from Miami to Jamaica. 53 00:03:15,120 --> 00:03:18,600 Speaker 1: So it just it just made sense. Everything just made sense, 54 00:03:18,760 --> 00:03:21,240 Speaker 1: and it's fallen into place. So your family is in Jamaica, 55 00:03:21,320 --> 00:03:25,320 Speaker 1: So you, like myself, are in a long distance relationship. 56 00:03:25,760 --> 00:03:28,320 Speaker 1: And how does that work? How do how do you 57 00:03:28,760 --> 00:03:31,320 Speaker 1: I'm sure in the beginning it seems scary and there's 58 00:03:31,360 --> 00:03:34,359 Speaker 1: a bunch of justifications and rationalizations for it. I've been 59 00:03:34,400 --> 00:03:38,080 Speaker 1: with my wife like for about twenty five years. I've 60 00:03:38,080 --> 00:03:42,400 Speaker 1: been married for about fighting five or six years. Uh, 61 00:03:42,600 --> 00:03:46,000 Speaker 1: so you know, it has worked. You know, when I 62 00:03:46,080 --> 00:03:49,960 Speaker 1: tour a lot, so she's used to me going away 63 00:03:50,080 --> 00:03:52,600 Speaker 1: and being gone. You know, she comes and joins me 64 00:03:52,680 --> 00:03:55,320 Speaker 1: on tour. Now in some some cases the kids join 65 00:03:55,440 --> 00:04:00,360 Speaker 1: us on tour on on certain long runs. Um, So 66 00:04:00,680 --> 00:04:02,200 Speaker 1: you know, it just kind of works with a very 67 00:04:02,240 --> 00:04:05,160 Speaker 1: tight knit family. Might. I have two sons from a 68 00:04:05,200 --> 00:04:08,920 Speaker 1: previous relationship, and you know they're very tight, uh, with 69 00:04:09,080 --> 00:04:12,480 Speaker 1: my my previous wife and with our daughters, and so 70 00:04:12,560 --> 00:04:14,520 Speaker 1: we really want to be vacation a lot. We do 71 00:04:14,560 --> 00:04:19,160 Speaker 1: a lot of vacations. Were always in Jamaica a lot. Um. 72 00:04:19,160 --> 00:04:22,360 Speaker 1: My son's mom is also very tight with all of us. 73 00:04:22,520 --> 00:04:26,159 Speaker 1: So it seemed to have worked out well. I asked 74 00:04:26,240 --> 00:04:28,640 Speaker 1: that because it's right after Valentine's Day and people think 75 00:04:28,680 --> 00:04:31,080 Speaker 1: about relationships. I usually ask this question to someone like 76 00:04:31,080 --> 00:04:34,279 Speaker 1: yourself at the end of the conversation about quote unquote 77 00:04:34,320 --> 00:04:38,880 Speaker 1: successful relationships, which I do define by longevity. That and 78 00:04:39,200 --> 00:04:42,280 Speaker 1: I found through this show there's so many non traditional 79 00:04:42,320 --> 00:04:45,120 Speaker 1: ways to make it work. And we have this ideal 80 00:04:45,240 --> 00:04:47,320 Speaker 1: about what it's supposed to be like. And then you're 81 00:04:48,040 --> 00:04:52,279 Speaker 1: in your forties, in your fifties, you're divorced, you're blending um, 82 00:04:52,720 --> 00:04:56,560 Speaker 1: and you can meet someone that you love or evolved 83 00:04:56,560 --> 00:04:58,040 Speaker 1: into a place where you don't live in the same 84 00:04:58,080 --> 00:05:00,960 Speaker 1: place as them, Meaning I met someone that lives in 85 00:05:01,400 --> 00:05:03,400 Speaker 1: another state and we had to make it work. But 86 00:05:03,480 --> 00:05:07,080 Speaker 1: it's made me reframe relationships and what works for you 87 00:05:07,279 --> 00:05:11,240 Speaker 1: versus our our expectations, get into relationships with the other 88 00:05:11,240 --> 00:05:14,000 Speaker 1: person's expectations, and then you are actually in the relationship 89 00:05:14,680 --> 00:05:17,920 Speaker 1: and it becomes the reality and making that reality work. 90 00:05:17,960 --> 00:05:20,159 Speaker 1: So that's why you're saying that it jumps off the 91 00:05:20,200 --> 00:05:22,599 Speaker 1: page to me that you've evolved into it. But I 92 00:05:22,640 --> 00:05:26,680 Speaker 1: guess it just keeps reshifting and resettling. Well, I think 93 00:05:26,720 --> 00:05:31,440 Speaker 1: relationships come with a lot of compromising and and the 94 00:05:31,480 --> 00:05:34,560 Speaker 1: minute you find that out, it's the easier your journey 95 00:05:34,640 --> 00:05:38,160 Speaker 1: is going to be. It's like having two two rocks 96 00:05:38,200 --> 00:05:40,520 Speaker 1: and they're all shaped differently and they go at each 97 00:05:40,560 --> 00:05:44,880 Speaker 1: other enough till they just become round and smooth. Yes, 98 00:05:45,440 --> 00:05:48,839 Speaker 1: that's amazing, but the journey is going to be a 99 00:05:48,960 --> 00:05:53,960 Speaker 1: very uh, it can be a rocky journey. Relationships are hard, 100 00:05:54,040 --> 00:05:56,280 Speaker 1: But I think if two people are dedicated to each 101 00:05:56,320 --> 00:06:01,200 Speaker 1: other and really uh, you know, appreciate each other and 102 00:06:01,240 --> 00:06:04,160 Speaker 1: really want those each other to be in each other's lives. 103 00:06:05,000 --> 00:06:07,280 Speaker 1: You'll sacrifice all of it. You'll go through the ups 104 00:06:07,320 --> 00:06:09,000 Speaker 1: and down. You're gonna make mistakes. You're gonna be a 105 00:06:09,040 --> 00:06:11,320 Speaker 1: lot of mistakes. You can't be that person that's going 106 00:06:11,360 --> 00:06:14,840 Speaker 1: to be like, okay, uh, this is me. And if 107 00:06:14,880 --> 00:06:16,800 Speaker 1: you do that, that's that. You know what I mean? 108 00:06:18,000 --> 00:06:21,200 Speaker 1: Things changes, and I you know, I've gone through journeys 109 00:06:21,200 --> 00:06:23,359 Speaker 1: where I want At a certain age, I used to 110 00:06:23,400 --> 00:06:25,240 Speaker 1: think like that, and then at a certain age I 111 00:06:25,279 --> 00:06:28,400 Speaker 1: was like, well, maybe I wouldn't do that. And then 112 00:06:28,440 --> 00:06:30,719 Speaker 1: you know, because the person you are now is not 113 00:06:30,800 --> 00:06:33,080 Speaker 1: the same person you are five years ago, and so 114 00:06:33,120 --> 00:06:35,640 Speaker 1: on and so forth. We we've all we change and 115 00:06:36,440 --> 00:06:40,400 Speaker 1: exact life changes us. Life changes us. True, But I 116 00:06:40,440 --> 00:06:44,719 Speaker 1: love that part about aging, the reframing of relationships and 117 00:06:44,760 --> 00:06:49,560 Speaker 1: how to make things working, compromise, and the valuing time. Uh, 118 00:06:49,640 --> 00:06:51,400 Speaker 1: where we used to just waste it and now we 119 00:06:51,480 --> 00:06:54,839 Speaker 1: really seem to appreciate it. So you grew up in Jamaica. 120 00:06:54,880 --> 00:06:58,040 Speaker 1: You're born and bred in Jamaica. What part I'm born 121 00:06:58,040 --> 00:07:02,960 Speaker 1: and raised in Kingston. Um I came to the United States. Um, 122 00:07:03,920 --> 00:07:07,719 Speaker 1: I would say probably around eighteen, and I went to 123 00:07:07,760 --> 00:07:10,720 Speaker 1: Erasmus Hall High school in Brooklyn. I was a Flatbush 124 00:07:10,760 --> 00:07:14,760 Speaker 1: guy uh in Brooklyn. I UM and then I went 125 00:07:14,800 --> 00:07:20,520 Speaker 1: into the military and joined the Marines at about UM 126 00:07:20,600 --> 00:07:23,840 Speaker 1: and did four years in the Marine, and I think 127 00:07:23,840 --> 00:07:30,360 Speaker 1: it was I think I joined and UM did the 128 00:07:30,400 --> 00:07:32,400 Speaker 1: First Gulf War and it came out and I was 129 00:07:32,440 --> 00:07:35,640 Speaker 1: doing music throughout all of that. And then maybe a 130 00:07:35,720 --> 00:07:40,440 Speaker 1: year after I was discharged from the US Marines, one 131 00:07:40,480 --> 00:07:42,320 Speaker 1: of the songs that I was recording while I was 132 00:07:42,360 --> 00:07:45,160 Speaker 1: going back and forth from New York to North Carolina, 133 00:07:45,200 --> 00:07:48,880 Speaker 1: where I was stationed, happened to be a song called 134 00:07:48,880 --> 00:07:53,080 Speaker 1: Old Carolina that caught the year of that was licensed 135 00:07:53,080 --> 00:07:55,960 Speaker 1: to a small company called Green Sleeve Records out of England, 136 00:07:56,640 --> 00:08:00,680 Speaker 1: and that company had made a distribution through BMG, and 137 00:08:00,760 --> 00:08:02,360 Speaker 1: I had I was in the middle of a bidding war, 138 00:08:02,480 --> 00:08:06,040 Speaker 1: and I I took a very large deal at the 139 00:08:06,080 --> 00:08:09,120 Speaker 1: time for reggae music UM from a company called Virgin 140 00:08:09,160 --> 00:08:11,240 Speaker 1: and a gentleman by the name of ken Berry. And 141 00:08:12,240 --> 00:08:15,320 Speaker 1: you know, I was off to the races after that. Well, 142 00:08:15,360 --> 00:08:19,920 Speaker 1: that was defined. But you're defining a side hustle. I mean, 143 00:08:19,920 --> 00:08:22,360 Speaker 1: you're describing a side hustle. You're in the military and 144 00:08:22,400 --> 00:08:25,400 Speaker 1: you have a side passion. What percentage of your life 145 00:08:25,440 --> 00:08:27,480 Speaker 1: and your mind and your body were you focusing on 146 00:08:27,520 --> 00:08:33,720 Speaker 1: that side hustle? And how do you I was not. 147 00:08:34,080 --> 00:08:36,640 Speaker 1: I was never a model marine. It's funny enough they 148 00:08:36,679 --> 00:08:41,480 Speaker 1: actually have me up and and I think in the 149 00:08:41,600 --> 00:08:46,800 Speaker 1: museum at the Marine base uh in Paras Island. But 150 00:08:46,960 --> 00:08:50,520 Speaker 1: I'm I was never a model marine. I drove from 151 00:08:50,520 --> 00:08:53,360 Speaker 1: North Carolina to New York every weekend that would be out. 152 00:08:53,679 --> 00:08:55,640 Speaker 1: You would be out of bounds at that time. It's 153 00:08:55,679 --> 00:08:58,600 Speaker 1: it's your a wall. So I was a wall every 154 00:08:58,600 --> 00:09:00,640 Speaker 1: weekend just to go do a music in New York. 155 00:09:00,679 --> 00:09:02,880 Speaker 1: I didn't get paid for it, so it wasn't a hustle, 156 00:09:03,480 --> 00:09:05,720 Speaker 1: you know. It was just something that I was passionate 157 00:09:05,760 --> 00:09:08,080 Speaker 1: about and I loved it. And at a me being 158 00:09:08,120 --> 00:09:12,920 Speaker 1: stationed in North Carolina where there was um nothing culturally 159 00:09:13,320 --> 00:09:16,960 Speaker 1: um for me, a lot not many West Indians there 160 00:09:16,960 --> 00:09:19,040 Speaker 1: at all. You know, you didn't hear dance all our 161 00:09:19,080 --> 00:09:22,680 Speaker 1: reggae music. Um. It's a different kind of culture that 162 00:09:22,800 --> 00:09:25,320 Speaker 1: was there living on that, you know, on that base 163 00:09:28,760 --> 00:09:31,319 Speaker 1: culturally starving. So I had to go home every weekend 164 00:09:31,360 --> 00:09:34,560 Speaker 1: and I took a thing called Swoop Circle. And whereas 165 00:09:34,640 --> 00:09:36,640 Speaker 1: you know, a bunch of Marines jump in these vans 166 00:09:36,679 --> 00:09:39,040 Speaker 1: and drive down and sometimes I would rent a car 167 00:09:39,120 --> 00:09:41,679 Speaker 1: and and I went. It's nine hours to nine hours 168 00:09:41,760 --> 00:09:43,520 Speaker 1: right every weekend, just to just to be on a 169 00:09:43,600 --> 00:09:46,719 Speaker 1: weekend and doing music and come right back. Well. Ay, 170 00:09:46,760 --> 00:09:50,920 Speaker 1: well is a good name for an album. Yeah, it's 171 00:09:50,960 --> 00:09:53,040 Speaker 1: a good name for an album. So what did you 172 00:09:53,080 --> 00:09:56,040 Speaker 1: go into the Marines? For security? For education? For just 173 00:09:56,080 --> 00:09:57,920 Speaker 1: wanting the next step? What was the reason for that. 174 00:09:57,960 --> 00:09:59,760 Speaker 1: I just got into the Marines because I was in 175 00:10:00,040 --> 00:10:03,800 Speaker 1: Clint doing everything that I shouldn't be doing. And uh, 176 00:10:03,960 --> 00:10:06,720 Speaker 1: I see all my friends getting locked up or just 177 00:10:07,440 --> 00:10:09,960 Speaker 1: it just wasn't turning out good for anybody around me. 178 00:10:10,040 --> 00:10:11,880 Speaker 1: So I was like, Okay, I needed I need to 179 00:10:12,000 --> 00:10:15,640 Speaker 1: be out. That was you intervening? You yourself or your family? Oh? 180 00:10:15,679 --> 00:10:17,719 Speaker 1: Me myself. My mother didn't know that I left in 181 00:10:17,760 --> 00:10:19,599 Speaker 1: the Marine. She actually, when she found out, try to 182 00:10:19,640 --> 00:10:21,600 Speaker 1: go there to stop it, but I already signed in, 183 00:10:21,800 --> 00:10:24,560 Speaker 1: you know. And uh, and I kind of wanted to 184 00:10:24,559 --> 00:10:27,160 Speaker 1: get out of her house too, because I wasn't very 185 00:10:27,160 --> 00:10:29,880 Speaker 1: happy there, and we were I was at that age 186 00:10:29,920 --> 00:10:32,280 Speaker 1: where we were bumping heads a lot. So it was 187 00:10:32,320 --> 00:10:34,440 Speaker 1: just the right thing to do at the time, but 188 00:10:34,559 --> 00:10:36,680 Speaker 1: I didn't know. You know. The funny enough, the Marines 189 00:10:36,720 --> 00:10:39,800 Speaker 1: is where I did all my growing up. I became 190 00:10:41,160 --> 00:10:44,360 Speaker 1: a neat freak. I became driven, I became I had 191 00:10:44,400 --> 00:10:47,679 Speaker 1: attention to detail. By being in the military. It taught 192 00:10:47,679 --> 00:10:51,560 Speaker 1: me to balance my checkbook. It taught me. It prepared 193 00:10:51,600 --> 00:10:53,640 Speaker 1: me for music where I would get up early in 194 00:10:53,679 --> 00:10:55,800 Speaker 1: the morning and do interviews, go straight to the night, 195 00:10:55,880 --> 00:10:57,600 Speaker 1: do a do a road show, and then get up 196 00:10:57,840 --> 00:10:59,800 Speaker 1: and jump on a plane and be on another continent 197 00:10:59,840 --> 00:11:03,160 Speaker 1: and it over again. So interesting, what a trajectory. No 198 00:11:03,200 --> 00:11:07,120 Speaker 1: one would really have never heard that. Even even vocally. 199 00:11:07,320 --> 00:11:09,439 Speaker 1: We used to run and sing cadences and we was 200 00:11:09,600 --> 00:11:13,240 Speaker 1: be like, I don't know, but I've been told my 201 00:11:13,480 --> 00:11:16,920 Speaker 1: CEO wears panty holes. And I would sing like the 202 00:11:16,960 --> 00:11:19,599 Speaker 1: drilling instructures because they would talk like, boy, you're a 203 00:11:19,600 --> 00:11:21,880 Speaker 1: better dropper and give it twenty blah blah blah blah blah. 204 00:11:22,120 --> 00:11:25,240 Speaker 1: And I would actually sing like that in that voice. 205 00:11:25,640 --> 00:11:29,320 Speaker 1: And then the minute I did Carolina in the same voice, 206 00:11:29,320 --> 00:11:33,480 Speaker 1: I'm this double bostick, it became a massive record. Now 207 00:11:33,520 --> 00:11:35,280 Speaker 1: I was like, wow, that was voice training. I didn't 208 00:11:35,280 --> 00:11:36,880 Speaker 1: know that was vocal drain because I was singing from 209 00:11:36,880 --> 00:11:40,920 Speaker 1: my gut up. That's amazing. That's also very interesting. Wow. Well, 210 00:11:41,280 --> 00:11:46,000 Speaker 1: so as a child, was business discussed described work ethic? Uh? 211 00:11:46,120 --> 00:11:49,440 Speaker 1: Did you fall into it? And because being a musician is, 212 00:11:49,760 --> 00:11:51,480 Speaker 1: you have to be a business person too, And many 213 00:11:51,480 --> 00:11:54,000 Speaker 1: people don't know the difference. So some creatives end up 214 00:11:54,240 --> 00:11:56,040 Speaker 1: blowing away all their money and not knowing how to 215 00:11:56,040 --> 00:11:58,440 Speaker 1: handle the business side. So what is that whole relationship 216 00:11:58,520 --> 00:12:01,120 Speaker 1: like between them? Yeah, well, you know there's two things. 217 00:12:01,200 --> 00:12:05,520 Speaker 1: There's a music business, in the business of music. You 218 00:12:05,600 --> 00:12:10,880 Speaker 1: got to figure it out. Um no I I you know, 219 00:12:11,240 --> 00:12:15,640 Speaker 1: I no one in my family did music. Um. I 220 00:12:15,679 --> 00:12:20,760 Speaker 1: don't even know how I ended up being musical because 221 00:12:20,840 --> 00:12:25,200 Speaker 1: none of my family is musical, no one at all. Um. 222 00:12:25,200 --> 00:12:28,680 Speaker 1: So that's that's the first weird thing in the house. 223 00:12:28,720 --> 00:12:31,480 Speaker 1: I mean, like to be successful, Yeah, the work ethic. 224 00:12:31,559 --> 00:12:34,559 Speaker 1: I was always a dreamer. I dream of of being. 225 00:12:35,760 --> 00:12:38,079 Speaker 1: I never hung out with the kids in my neighborhood. 226 00:12:38,120 --> 00:12:39,920 Speaker 1: I always hung out with the kids that are better 227 00:12:39,960 --> 00:12:44,040 Speaker 1: than me, you know. And I always am in the 228 00:12:44,120 --> 00:12:47,559 Speaker 1: room with people who I admire, who are better than 229 00:12:47,559 --> 00:12:49,400 Speaker 1: me at some time, you know what I mean. So 230 00:12:49,480 --> 00:12:51,680 Speaker 1: if there's a guy in class that if we're doing 231 00:12:51,720 --> 00:12:54,360 Speaker 1: sports and he's the best sports guy, that's the guy 232 00:12:54,440 --> 00:12:57,080 Speaker 1: that's my friend. I never hang out with people that 233 00:12:57,160 --> 00:13:01,319 Speaker 1: are the same as me. I always hang on people. 234 00:13:01,840 --> 00:13:06,440 Speaker 1: To this day, I like you up pretty much. But 235 00:13:06,520 --> 00:13:09,120 Speaker 1: I was fascinated by those people because I got I 236 00:13:09,160 --> 00:13:11,560 Speaker 1: got to learn so much about them, and I think 237 00:13:11,559 --> 00:13:15,680 Speaker 1: that that has always been something UM that has helped 238 00:13:15,720 --> 00:13:19,400 Speaker 1: me UM throughout the years. But I never knew anything 239 00:13:19,440 --> 00:13:24,920 Speaker 1: about the business side. I had a harsh UM lesson 240 00:13:26,240 --> 00:13:30,280 Speaker 1: and in the business of music. UM. I had sold 241 00:13:30,320 --> 00:13:32,400 Speaker 1: a lot of records and I had trusted a lot 242 00:13:32,440 --> 00:13:37,240 Speaker 1: of trusted a particular person, uh, my manager at that time. 243 00:13:37,280 --> 00:13:39,920 Speaker 1: And you know, one day got up into checks and 244 00:13:40,000 --> 00:13:45,599 Speaker 1: balances and wasn't UM realized that, you know, he just 245 00:13:45,720 --> 00:13:49,160 Speaker 1: didn't love me as much as he claimed he did. Wow, 246 00:13:49,640 --> 00:13:51,439 Speaker 1: And what do you do about that? What do you do? 247 00:13:51,520 --> 00:13:55,080 Speaker 1: How do you well, you cut ties and pick up 248 00:13:55,120 --> 00:13:57,000 Speaker 1: and start over. Does nothing you can do to go 249 00:13:57,080 --> 00:14:00,520 Speaker 1: back and get it. It's gone. It's in in in 250 00:14:00,720 --> 00:14:04,400 Speaker 1: the in the situation that I'm in. You know that 251 00:14:04,559 --> 00:14:06,640 Speaker 1: we're in. You know this is you know, this is 252 00:14:06,760 --> 00:14:11,280 Speaker 1: treat This is treat situation you're not gonna you know, 253 00:14:11,559 --> 00:14:13,439 Speaker 1: you leave it at that and then let it be 254 00:14:13,640 --> 00:14:18,280 Speaker 1: and leave it to leave it to the universe. And 255 00:14:18,480 --> 00:14:21,280 Speaker 1: so in that situation when I left, I was like, Okay, 256 00:14:21,320 --> 00:14:23,560 Speaker 1: I'm gonna do it. I'm gonna do it again. And 257 00:14:23,640 --> 00:14:25,560 Speaker 1: I just kept doing it and kept writing and kept 258 00:14:25,600 --> 00:14:28,640 Speaker 1: doing and I kept making records and get more hits 259 00:14:28,680 --> 00:14:31,480 Speaker 1: and get more things. And but now I was in 260 00:14:31,640 --> 00:14:35,200 Speaker 1: charge of me, right, so it was it could be 261 00:14:35,280 --> 00:14:37,360 Speaker 1: a gift. I mean a gift many times. I mean, 262 00:14:37,400 --> 00:14:39,680 Speaker 1: I've been screwed too. We've all been. I mean, if 263 00:14:39,680 --> 00:14:43,280 Speaker 1: you've been really successful, you've probably been screwed. And it's 264 00:14:43,320 --> 00:14:45,920 Speaker 1: not great because it makes you alert and slightly bitter. 265 00:14:45,960 --> 00:14:48,480 Speaker 1: It makes you a little paranoid. You know, you're hypersensitive 266 00:14:48,520 --> 00:14:52,560 Speaker 1: but hyper parentive. But to learn the mistakes earlier in 267 00:14:52,640 --> 00:14:55,920 Speaker 1: the career is really saves you a lot in emotion 268 00:14:56,120 --> 00:15:01,040 Speaker 1: and in money literally because and heartache, because the mistakes 269 00:15:01,080 --> 00:15:02,920 Speaker 1: we make in the beginning seems so big, but as 270 00:15:03,000 --> 00:15:06,080 Speaker 1: you grow more successful it could be so much bigger. 271 00:15:06,440 --> 00:15:09,600 Speaker 1: You've got to be careful. You just mentioned bitter. Um, 272 00:15:10,320 --> 00:15:13,000 Speaker 1: that's a part that you have to really control. I 273 00:15:13,160 --> 00:15:14,880 Speaker 1: try not to be bitter. I have a lot to 274 00:15:14,920 --> 00:15:17,080 Speaker 1: be bitter about, but I try not to be bitter 275 00:15:18,040 --> 00:15:20,960 Speaker 1: because that will actually weigh you down, and that will 276 00:15:21,040 --> 00:15:25,080 Speaker 1: stop your your projection, um, and whatever your goals are, 277 00:15:25,160 --> 00:15:28,040 Speaker 1: if you if you buy into the bitterness and and 278 00:15:28,320 --> 00:15:31,080 Speaker 1: and and keep yourself busy, because the more time you 279 00:15:31,200 --> 00:15:33,880 Speaker 1: have on the hand your hand is the more and 280 00:15:33,960 --> 00:15:35,560 Speaker 1: the more alone time you have is the more you 281 00:15:35,680 --> 00:15:39,160 Speaker 1: think about the bad things people do to you and 282 00:15:39,240 --> 00:15:42,160 Speaker 1: the things and where, especially if you're somewhere where you're 283 00:15:42,240 --> 00:15:45,400 Speaker 1: not yet, if you're not at your goal yet, you 284 00:15:45,520 --> 00:15:48,880 Speaker 1: start to think about all of these things. Um. The 285 00:15:49,040 --> 00:15:51,520 Speaker 1: pandemic was bad for me. I got into a really 286 00:15:52,120 --> 00:15:57,240 Speaker 1: bad place of you know, just being bitter and uh, 287 00:15:57,520 --> 00:16:01,040 Speaker 1: and so I just kept myself busy. It's well they say, 288 00:16:01,120 --> 00:16:04,760 Speaker 1: the idle mind is the devil's playground. Absolutely, and also 289 00:16:05,000 --> 00:16:07,640 Speaker 1: and also the bitter you know, you take a minute 290 00:16:07,680 --> 00:16:10,680 Speaker 1: to be pissed, and but you use that to either 291 00:16:10,800 --> 00:16:15,040 Speaker 1: help other people to be smarter, to channel it. That's 292 00:16:15,080 --> 00:16:17,680 Speaker 1: my big thing right now. Every young artist that I have, 293 00:16:18,040 --> 00:16:20,320 Speaker 1: that I that I meet, I sit down and I 294 00:16:20,480 --> 00:16:27,080 Speaker 1: have these lectures, these uh, these vibe conversations, and they're 295 00:16:27,160 --> 00:16:30,000 Speaker 1: so open to it too. They're like wow, because a 296 00:16:30,080 --> 00:16:32,600 Speaker 1: lot of them, Jim just never knew. They look at 297 00:16:32,680 --> 00:16:35,560 Speaker 1: me and see me successful, and you know, I'm you know, 298 00:16:36,080 --> 00:16:39,600 Speaker 1: especially in my genre of of of dance, all and reggae, 299 00:16:39,640 --> 00:16:41,120 Speaker 1: I'm you know, I'm at the top of the food 300 00:16:41,200 --> 00:16:42,520 Speaker 1: chain of it, you know what I mean. And they 301 00:16:42,680 --> 00:16:45,160 Speaker 1: see everything that I've built and everything that's around me 302 00:16:45,200 --> 00:16:47,400 Speaker 1: and where I am, and and once I start to 303 00:16:47,440 --> 00:16:50,240 Speaker 1: explain my journey to them, they're like, wow, I wouldn't 304 00:16:50,240 --> 00:16:53,160 Speaker 1: ever thought. And it's it made them look at things 305 00:16:53,200 --> 00:16:55,560 Speaker 1: a little bit more, a little bit more alert of 306 00:16:55,680 --> 00:16:58,320 Speaker 1: the people that are around you. And I told him, 307 00:16:58,320 --> 00:17:00,040 Speaker 1: I said, Hey, the guy over there that's your to 308 00:17:00,120 --> 00:17:01,680 Speaker 1: me is not the guy you fear. It's the guy 309 00:17:01,760 --> 00:17:05,760 Speaker 1: that's your friend. Keep your keep your friends close. Yeah, 310 00:17:06,200 --> 00:17:07,960 Speaker 1: I have a tight circle. I think it's important to 311 00:17:08,040 --> 00:17:10,720 Speaker 1: keep your circle real tight. I am real tight. Yeah, 312 00:17:11,000 --> 00:17:14,040 Speaker 1: it's just the rest is filler and fluff. You know 313 00:17:14,119 --> 00:17:17,680 Speaker 1: who your people are. So and I really really stand 314 00:17:17,720 --> 00:17:20,560 Speaker 1: by that keep your circle tight. You cannot have fifty 315 00:17:20,640 --> 00:17:22,600 Speaker 1: friends that are all good you just it's not possible. 316 00:17:22,640 --> 00:17:24,760 Speaker 1: You have to keep your circle tight. So I want 317 00:17:24,800 --> 00:17:29,960 Speaker 1: to talk about the success in this business, um, being 318 00:17:30,480 --> 00:17:33,000 Speaker 1: criticized for sort of crossing over it and being in 319 00:17:33,040 --> 00:17:36,359 Speaker 1: two different worlds of music, because many times in marketing, 320 00:17:36,400 --> 00:17:38,240 Speaker 1: if you try to please everybody, you please nobody. So 321 00:17:38,359 --> 00:17:41,440 Speaker 1: that's definitely a dance to figure out how to make 322 00:17:41,520 --> 00:17:46,199 Speaker 1: that choice, um, and then how to keep yourself as 323 00:17:46,320 --> 00:17:49,800 Speaker 1: relevant as you need to while also staying true to 324 00:17:49,920 --> 00:17:52,280 Speaker 1: who you are, you know, not wanting to be too 325 00:17:52,720 --> 00:17:56,440 Speaker 1: commercial and selling out, but wanting to be relevant. We're 326 00:17:56,480 --> 00:17:59,600 Speaker 1: getting older, but you know, we both popped at a 327 00:17:59,720 --> 00:18:03,119 Speaker 1: top I'm where it was crazy, you know, for different things. 328 00:18:03,320 --> 00:18:05,560 Speaker 1: Like for me it was the Housewives and and other 329 00:18:05,680 --> 00:18:08,560 Speaker 1: and and the skinny Girl margharita. For you, it's specific 330 00:18:09,040 --> 00:18:14,280 Speaker 1: hit songs. So what's that whole relationship? Like, to success 331 00:18:14,480 --> 00:18:18,720 Speaker 1: and relevance, you have to create your You've got to 332 00:18:18,760 --> 00:18:25,600 Speaker 1: create your own legitimacy, um, and it you got to 333 00:18:25,680 --> 00:18:30,960 Speaker 1: create you know, your own authenticity so to speak, because 334 00:18:31,040 --> 00:18:34,480 Speaker 1: let's let's look at at at authenticity and and and 335 00:18:34,920 --> 00:18:39,800 Speaker 1: everything is a hybrid. Everything that has been successful is 336 00:18:39,880 --> 00:18:44,760 Speaker 1: at one point a hybrid, you know. And I came 337 00:18:44,880 --> 00:18:48,800 Speaker 1: to realize that that if you you mean, like Steve 338 00:18:48,880 --> 00:18:52,080 Speaker 1: Jobs saying, everything is a remix. You have to have to, 339 00:18:52,600 --> 00:18:56,480 Speaker 1: but you have do Remy. We're not inventing it here. 340 00:18:56,600 --> 00:18:59,800 Speaker 1: It's been there, you know. I mean, it's really your 341 00:19:00,080 --> 00:19:04,240 Speaker 1: feel and and that culture that you put into it 342 00:19:04,760 --> 00:19:07,359 Speaker 1: and you're and how you see it. I might be 343 00:19:07,480 --> 00:19:09,920 Speaker 1: a Jamaican. I come from a Jamaican culture and I've 344 00:19:10,240 --> 00:19:14,399 Speaker 1: was raised seeing what my parents went through culturally, but 345 00:19:14,560 --> 00:19:17,520 Speaker 1: this is my generation and my culture is different from theirs. 346 00:19:18,240 --> 00:19:21,240 Speaker 1: We're from the same place. It's the same culture. It's 347 00:19:21,280 --> 00:19:23,920 Speaker 1: just a remix of what they have done. It's not 348 00:19:24,119 --> 00:19:27,240 Speaker 1: the same. Well, it's your own influence. Nobu is not 349 00:19:27,359 --> 00:19:30,639 Speaker 1: only doing Japanese food, He's doing peruvi in Japanese. The 350 00:19:30,720 --> 00:19:33,240 Speaker 1: experiences he's had in his life. Okay, that's a great point, 351 00:19:33,440 --> 00:19:36,960 Speaker 1: and that is what will will spin off the success 352 00:19:37,119 --> 00:19:41,160 Speaker 1: and it will also create the longevity by you coming 353 00:19:41,280 --> 00:19:44,080 Speaker 1: up with something that is unique to you. You know. 354 00:19:44,200 --> 00:19:47,040 Speaker 1: The great Bob Marley was criticized in his early days. 355 00:19:47,920 --> 00:19:50,520 Speaker 1: Uh and I used music because I'm in music, Uh, 356 00:19:51,520 --> 00:19:54,400 Speaker 1: for for being somewhat of a sellout because he made 357 00:19:54,480 --> 00:19:58,000 Speaker 1: what was known as wardadown reggae. But he was just 358 00:19:58,160 --> 00:20:02,240 Speaker 1: ahead of his time. He figured out that there was 359 00:20:02,320 --> 00:20:05,440 Speaker 1: a global market out there, and you know, they brought 360 00:20:05,560 --> 00:20:11,920 Speaker 1: in British session musicians to overdub on these original Whaler's music, 361 00:20:12,640 --> 00:20:16,800 Speaker 1: you know, and to create what was a hybrid sound 362 00:20:17,680 --> 00:20:23,399 Speaker 1: that eventually became the blueprint of what reggae is to 363 00:20:23,480 --> 00:20:27,840 Speaker 1: this day. That those hybrid sound. So that's what I say. 364 00:20:27,880 --> 00:20:32,639 Speaker 1: You have to make your own. Um uh, you know, 365 00:20:32,960 --> 00:20:35,960 Speaker 1: your own. It's a new recipe. Every time you're adding 366 00:20:36,040 --> 00:20:38,560 Speaker 1: one or two ingredients, a different step and it becomes 367 00:20:38,600 --> 00:20:43,160 Speaker 1: a new recipe. Yeah it's not. I'm sure the original 368 00:20:43,480 --> 00:20:45,800 Speaker 1: truffle pasta was made one way, but now people are 369 00:20:45,800 --> 00:20:49,000 Speaker 1: adding all these different things. So yeah, that that that's 370 00:20:49,160 --> 00:20:53,640 Speaker 1: that's very smart and it keeps you relevant because you're 371 00:20:53,640 --> 00:20:58,200 Speaker 1: always looking at things. I am allergic to boredom, so 372 00:20:58,440 --> 00:21:02,399 Speaker 1: I continuously trying to do things outside the box. If 373 00:21:02,440 --> 00:21:04,560 Speaker 1: it's in the box, on board, if it's in the box. 374 00:21:04,880 --> 00:21:06,680 Speaker 1: It's funny you use the word board because I just 375 00:21:06,880 --> 00:21:11,800 Speaker 1: heard at a spa that boredom is actually anxiety. Probably 376 00:21:12,080 --> 00:21:16,119 Speaker 1: did not the boredom is anxiety. And so people have 377 00:21:16,200 --> 00:21:19,840 Speaker 1: a hard time sitting with what you know, and and 378 00:21:20,080 --> 00:21:22,600 Speaker 1: I just found that very interesting. When you feel bored 379 00:21:22,600 --> 00:21:25,000 Speaker 1: you're actually experiencing anxiety to sort of look to to 380 00:21:25,280 --> 00:21:29,360 Speaker 1: look at that, um what about you know? So like athletes, 381 00:21:29,359 --> 00:21:32,439 Speaker 1: I mean musicians can be musicians forever, not like athletes, 382 00:21:32,480 --> 00:21:34,359 Speaker 1: but athletes have to think about what if this is 383 00:21:34,440 --> 00:21:36,440 Speaker 1: only a certain number of years? What else am I doing? 384 00:21:36,520 --> 00:21:39,960 Speaker 1: What am I investing in? What's my next step to 385 00:21:40,520 --> 00:21:43,560 Speaker 1: secure for my family and future? So have you and 386 00:21:43,920 --> 00:21:46,200 Speaker 1: have you invested a lot in other things? What other 387 00:21:46,280 --> 00:21:49,359 Speaker 1: businesses are you in? How do you diversify your career 388 00:21:49,480 --> 00:21:52,160 Speaker 1: and your business? You have to first thing I think 389 00:21:52,200 --> 00:21:55,080 Speaker 1: you should do is create a brand. You know. The 390 00:21:55,200 --> 00:21:57,800 Speaker 1: minute that you create a brand and create a lifestyle 391 00:21:57,880 --> 00:22:01,440 Speaker 1: with that brand, Uh, then all the opportunities come at you. 392 00:22:02,040 --> 00:22:03,880 Speaker 1: You know. There are the things that I invested here. 393 00:22:04,000 --> 00:22:05,920 Speaker 1: There are a couple of companies and stuff that you know, 394 00:22:06,640 --> 00:22:09,800 Speaker 1: but those things came through me and me being who 395 00:22:09,840 --> 00:22:12,560 Speaker 1: I am and my brand, and those opportunities came. And 396 00:22:12,640 --> 00:22:16,800 Speaker 1: then with those opportunities you invest you know, some of 397 00:22:16,880 --> 00:22:18,920 Speaker 1: them you're doing through brand equity, some of them you 398 00:22:18,960 --> 00:22:20,560 Speaker 1: put a little bit of money in. Some of them, 399 00:22:20,800 --> 00:22:23,200 Speaker 1: you know, if you find out what works for you, 400 00:22:23,880 --> 00:22:26,320 Speaker 1: you know, But the main thing you gotta do is 401 00:22:26,480 --> 00:22:30,760 Speaker 1: try to find things that you could make money in 402 00:22:30,840 --> 00:22:33,000 Speaker 1: your sleep and it doesn't take away from the thing 403 00:22:33,160 --> 00:22:36,440 Speaker 1: that you love the most. Because you could go into 404 00:22:36,560 --> 00:22:39,399 Speaker 1: a business and it might be a lucrative business, in 405 00:22:39,440 --> 00:22:42,000 Speaker 1: a smart business, but you don't really enjoy it, but 406 00:22:42,200 --> 00:22:45,359 Speaker 1: it makes you a lot of money. Yes, I'm not 407 00:22:45,440 --> 00:22:48,800 Speaker 1: here the buckets I call it the buckets method, where 408 00:22:48,840 --> 00:22:50,520 Speaker 1: like you only have a certain number of buckets, would 409 00:22:50,520 --> 00:22:53,360 Speaker 1: you rather have six they're a half full or three 410 00:22:53,400 --> 00:22:56,080 Speaker 1: that are full? And the r o I for each 411 00:22:56,119 --> 00:23:00,520 Speaker 1: could be emotional, spiritual, financial, but they better turn they 412 00:23:00,600 --> 00:23:02,680 Speaker 1: but I have a good return. And maybe you have 413 00:23:02,760 --> 00:23:04,000 Speaker 1: one that you do make a lot of money, but 414 00:23:04,080 --> 00:23:07,280 Speaker 1: something better emotionally and spiritually feeds you to balance that out, 415 00:23:07,320 --> 00:23:11,000 Speaker 1: otherwise you'll be imbalanced exactly. So for me, I try, 416 00:23:11,800 --> 00:23:15,600 Speaker 1: you know, I try to do things that make me. 417 00:23:16,080 --> 00:23:18,160 Speaker 1: I know, music really brings me a lot of joy 418 00:23:18,200 --> 00:23:21,400 Speaker 1: and a lot of happiness, and I enjoyed and I'm 419 00:23:21,520 --> 00:23:24,159 Speaker 1: very fulfilled. There's not a many there's not a lot 420 00:23:24,200 --> 00:23:27,000 Speaker 1: of things else apart from hanging with my kids or 421 00:23:27,240 --> 00:23:29,840 Speaker 1: or doing vacation with my family that really fulfilled me 422 00:23:29,960 --> 00:23:34,680 Speaker 1: the same way. Um So for that whatever things that 423 00:23:34,720 --> 00:23:38,639 Speaker 1: I invest in. Otherwise I invest in someone else's passion. 424 00:23:40,280 --> 00:23:44,000 Speaker 1: You know. So if there's somebody that's, for instance, um, 425 00:23:44,640 --> 00:23:48,840 Speaker 1: you know, they're making cushions, you know, but they're really 426 00:23:48,920 --> 00:23:51,879 Speaker 1: passionated cushions and they make them really good. The stitching 427 00:23:52,040 --> 00:23:56,720 Speaker 1: is perfectly, the embroideries right, and you could just see 428 00:23:57,160 --> 00:24:01,680 Speaker 1: how passionate that person is. That's a success. You know. 429 00:24:01,720 --> 00:24:03,560 Speaker 1: At this point you're gonna be like, Okay, maybe I 430 00:24:03,640 --> 00:24:05,800 Speaker 1: invest in that person because I don't have to worry 431 00:24:06,080 --> 00:24:09,520 Speaker 1: whether this is going to be really well done because 432 00:24:09,600 --> 00:24:11,720 Speaker 1: that person is that's passionate about it. I could give 433 00:24:11,760 --> 00:24:15,600 Speaker 1: a shit about cushions. But you're investing in the jockey, 434 00:24:15,880 --> 00:24:18,480 Speaker 1: not necessarily exactly, you know what I mean. So these 435 00:24:18,520 --> 00:24:20,760 Speaker 1: are these are things that I that I'll do. It 436 00:24:20,840 --> 00:24:23,120 Speaker 1: all depends if I meet someone. And I could meet 437 00:24:23,160 --> 00:24:24,840 Speaker 1: someone who would come in and pitch to me that 438 00:24:24,920 --> 00:24:27,480 Speaker 1: they're doing guitars. You know, they're like, Okay, I'm gonna 439 00:24:27,520 --> 00:24:32,160 Speaker 1: do guitars here, and I'm and we're gonna make our 440 00:24:32,240 --> 00:24:34,520 Speaker 1: own line of guitars and he and he pitches me 441 00:24:34,760 --> 00:24:36,880 Speaker 1: and you know, and I'm so okay, I'm gonna I'm 442 00:24:36,880 --> 00:24:38,920 Speaker 1: gonna invest half a million dollars in it, you know, 443 00:24:39,600 --> 00:24:42,000 Speaker 1: and you know, he shows me his business plan. I 444 00:24:42,160 --> 00:24:44,200 Speaker 1: buy it. I think it's good. We shake hands and 445 00:24:44,240 --> 00:24:47,200 Speaker 1: I'm like, okay, uh, you're going my way. It's like, 446 00:24:47,440 --> 00:24:49,080 Speaker 1: let me jump in your car, get a ride down 447 00:24:49,160 --> 00:24:52,280 Speaker 1: to the train because that's where I'm getting at him. 448 00:24:52,520 --> 00:24:55,000 Speaker 1: And I go in his car and I see, you know, 449 00:24:55,280 --> 00:25:01,359 Speaker 1: uh McDonald's boxes and fries everywhere and ship all fucked 450 00:25:01,440 --> 00:25:03,760 Speaker 1: up in his car. And by the time I get 451 00:25:03,800 --> 00:25:06,840 Speaker 1: to the train station, that deal is done. I understand it. 452 00:25:07,000 --> 00:25:08,840 Speaker 1: I who you are in your life is who you 453 00:25:08,920 --> 00:25:11,359 Speaker 1: are absolutely. Because you can't manage your car, how to 454 00:25:11,400 --> 00:25:17,480 Speaker 1: fun you gonna manage my money. I couldn't agree the 455 00:25:17,760 --> 00:25:21,480 Speaker 1: character of the person when you're investing and how it is, 456 00:25:21,600 --> 00:25:24,080 Speaker 1: you know what I mean. But I still think to 457 00:25:24,359 --> 00:25:26,360 Speaker 1: be in charge of your destiny. Even you might find 458 00:25:26,400 --> 00:25:28,840 Speaker 1: somebody that's really good at cushion and very passionate of it. 459 00:25:28,960 --> 00:25:33,000 Speaker 1: There's nothing like you knowing what you want and and 460 00:25:33,440 --> 00:25:36,520 Speaker 1: I am. I am really really good at music. I 461 00:25:37,160 --> 00:25:39,080 Speaker 1: suck at everything else. You don't want to see me 462 00:25:39,160 --> 00:25:44,200 Speaker 1: kick a ball, you know, yeah? And I barely can. 463 00:25:44,240 --> 00:25:46,920 Speaker 1: I barely could add I suck at math and I'm 464 00:25:47,680 --> 00:25:49,800 Speaker 1: but what I'm smart enough to do is to hire 465 00:25:49,920 --> 00:25:53,520 Speaker 1: really smart people to be around me. And and and 466 00:25:53,680 --> 00:25:57,200 Speaker 1: it's no one person. There are many persons that all 467 00:25:57,400 --> 00:26:02,000 Speaker 1: play their role and are in their lane and right 468 00:26:02,280 --> 00:26:07,040 Speaker 1: and uh and it it makes good for accountability down 469 00:26:07,119 --> 00:26:23,240 Speaker 1: the line also. And so the brand is Shaggy. What 470 00:26:23,400 --> 00:26:25,800 Speaker 1: if you had to describe in a sentence what the 471 00:26:25,880 --> 00:26:29,399 Speaker 1: brand means? And it is? What is the brand? When 472 00:26:29,440 --> 00:26:33,920 Speaker 1: you think of Shaggy, it's it's it's cultural. Like you're 473 00:26:33,960 --> 00:26:37,080 Speaker 1: not going to think about the Caribbean and not think 474 00:26:37,119 --> 00:26:40,159 Speaker 1: of Shaggy. You're not gonna be on vacation and not 475 00:26:40,400 --> 00:26:42,119 Speaker 1: think of Shaggy. You know what I mean, You're not 476 00:26:42,240 --> 00:26:44,320 Speaker 1: you know you're gonna hear it. I don't think there 477 00:26:44,440 --> 00:26:46,560 Speaker 1: is one resort that you're going to go into Caribbean 478 00:26:46,640 --> 00:26:48,600 Speaker 1: that you're not gonna hear angel or wasn't me on 479 00:26:48,640 --> 00:26:51,720 Speaker 1: one of these records being played? So I embody the 480 00:26:51,840 --> 00:26:56,480 Speaker 1: Caribbean life. I am body that. I embody my culture, 481 00:26:56,680 --> 00:26:58,800 Speaker 1: you know what I mean? I sell it every single 482 00:26:58,920 --> 00:27:01,520 Speaker 1: day because I think it's greatest culture of all time. 483 00:27:02,160 --> 00:27:06,280 Speaker 1: If you look at Jamaica, an island with three million 484 00:27:06,720 --> 00:27:11,840 Speaker 1: people and what it has done on popular culture. Everything 485 00:27:12,000 --> 00:27:16,720 Speaker 1: that is Lady Gaga right, everything that you see that 486 00:27:17,600 --> 00:27:23,240 Speaker 1: Lady Gaga or um what I could say, Doja Cator 487 00:27:23,520 --> 00:27:26,120 Speaker 1: or Katy Perry? Are any of these people do? That's 488 00:27:26,160 --> 00:27:30,440 Speaker 1: Grace Jones. When you look at you know, we were 489 00:27:30,560 --> 00:27:33,320 Speaker 1: now in the Olympics with or Bob Slip team for 490 00:27:33,400 --> 00:27:36,200 Speaker 1: the second time. They made a movie. On the first one. 491 00:27:36,280 --> 00:27:39,600 Speaker 1: We don't even have snow. You know. That's that's how 492 00:27:40,040 --> 00:27:43,080 Speaker 1: much of an overchieving set of people we are in Jamaica, 493 00:27:43,680 --> 00:27:46,880 Speaker 1: you know. And so I sell that because you look 494 00:27:46,960 --> 00:27:51,040 Speaker 1: at Chris Blackwell that created an Island Records that you know, 495 00:27:51,160 --> 00:27:54,120 Speaker 1: I used to work for him, right exactly. I worked 496 00:27:54,119 --> 00:27:57,360 Speaker 1: for Mark Berg. You go at him. How funny is that? Yeah? 497 00:27:57,359 --> 00:27:59,439 Speaker 1: I used to plant parties. Was with Chris this uh, 498 00:27:59,560 --> 00:28:04,040 Speaker 1: this past weekend in Jamaica. And when you sit there 499 00:28:04,160 --> 00:28:07,680 Speaker 1: and think about this man signed you too, you know, 500 00:28:08,080 --> 00:28:10,080 Speaker 1: the biggest rock one of the biggest rock bands in 501 00:28:10,119 --> 00:28:14,760 Speaker 1: the world, you know, out of out of Jamaica. It's 502 00:28:14,840 --> 00:28:17,879 Speaker 1: it's when you think about the magic that it is. 503 00:28:18,000 --> 00:28:19,480 Speaker 1: You know, you think of my you look at my 504 00:28:19,560 --> 00:28:22,840 Speaker 1: brother Sting, who have who has written you know, uh 505 00:28:23,240 --> 00:28:26,359 Speaker 1: created the police, Uh you know from a hybrid sound 506 00:28:26,560 --> 00:28:31,040 Speaker 1: of Jamaica, you know, and and it's it's it's magical. 507 00:28:31,520 --> 00:28:33,760 Speaker 1: How can I not export that? How can I not 508 00:28:34,119 --> 00:28:37,440 Speaker 1: embody that? You know? I somebody said to me that day, 509 00:28:38,400 --> 00:28:42,120 Speaker 1: it's not whether you're Jamaican. Is can you imagine not 510 00:28:42,240 --> 00:28:45,520 Speaker 1: being Jamaican? That's how I feel. And so I think 511 00:28:45,600 --> 00:28:48,680 Speaker 1: a shaggy embodied that. You know, this is what I do. 512 00:28:49,640 --> 00:28:51,680 Speaker 1: I love that, that's azing. I do it in a 513 00:28:51,840 --> 00:28:55,840 Speaker 1: in a different way because there are stereotypical ways that 514 00:28:56,000 --> 00:29:00,520 Speaker 1: people view Jamaicans. I'm not that stereotypic cool way. And 515 00:29:00,720 --> 00:29:03,880 Speaker 1: I'm you know, I'm I'm all of that, you know. 516 00:29:04,400 --> 00:29:06,320 Speaker 1: But I'm letting you know that there's a whole lot 517 00:29:06,400 --> 00:29:09,840 Speaker 1: more to us. It's an energy, it's love, it's a spirit, 518 00:29:10,000 --> 00:29:13,960 Speaker 1: it's a solid spirit vibe. We're open, you know, we're 519 00:29:14,080 --> 00:29:18,440 Speaker 1: we're you know, it's not that thing, that one particular 520 00:29:18,520 --> 00:29:20,520 Speaker 1: thing that you see us. We're that too, but not 521 00:29:20,760 --> 00:29:23,200 Speaker 1: just that alone. I understand. It's not a it's not 522 00:29:23,240 --> 00:29:27,400 Speaker 1: a caricature. Uh So what percentage are you lucky? And 523 00:29:27,440 --> 00:29:31,280 Speaker 1: what percentage smart? I don't think I'm very lucky. Likewise, 524 00:29:31,360 --> 00:29:33,640 Speaker 1: you're the only person besides myself who's really said that. 525 00:29:33,920 --> 00:29:36,760 Speaker 1: And I just don't attribute it to luck either. It's funny, 526 00:29:36,880 --> 00:29:40,360 Speaker 1: but most people say I don't gamble, I don't like gambling. 527 00:29:40,440 --> 00:29:43,880 Speaker 1: I don't. I'm not attracted to anything called gambling or 528 00:29:43,960 --> 00:29:47,040 Speaker 1: betting or anything like that. I attribute a lot of 529 00:29:47,120 --> 00:29:52,880 Speaker 1: things to hard work and great ideas. I think. I don't. 530 00:29:53,040 --> 00:29:55,680 Speaker 1: My mind is shut off. I think of things and 531 00:29:55,800 --> 00:29:58,840 Speaker 1: I find what is known as cool factor. You cannot 532 00:29:58,920 --> 00:30:03,040 Speaker 1: sell anything unless you have a cool factor. The cool 533 00:30:03,160 --> 00:30:06,760 Speaker 1: is the greatest thing. Everybody wants to be cool. All 534 00:30:06,840 --> 00:30:10,600 Speaker 1: these guys who are billionaires that you see, you know, 535 00:30:10,880 --> 00:30:13,640 Speaker 1: they want to be around the cool person. In two minutes, 536 00:30:14,080 --> 00:30:16,280 Speaker 1: they'll give their lips. All the dads with the cool 537 00:30:16,360 --> 00:30:20,720 Speaker 1: sneakers and trying to be sweatshirt. Look, if you can 538 00:30:20,920 --> 00:30:25,560 Speaker 1: create the cool, you're a success, you know. And I've 539 00:30:25,640 --> 00:30:28,720 Speaker 1: created the cool on many occasions, many times. Well, it's 540 00:30:28,720 --> 00:30:31,320 Speaker 1: funny that you said you created it, because if you 541 00:30:31,400 --> 00:30:33,880 Speaker 1: are actually cool, that would be lucky, if you'd be lucky. 542 00:30:34,120 --> 00:30:36,840 Speaker 1: Oh no, I'm not cool. I create the cool. But 543 00:30:37,000 --> 00:30:40,280 Speaker 1: I'll sit down. I think of an idea, and I 544 00:30:40,360 --> 00:30:42,640 Speaker 1: said oh, you know what that will be appealing and 545 00:30:42,720 --> 00:30:46,560 Speaker 1: what is cool? Something that is relatable to people, right, 546 00:30:47,920 --> 00:30:53,280 Speaker 1: but the exactly and so you got to sit down 547 00:30:53,360 --> 00:30:57,280 Speaker 1: and think of that thing that trend, that thing that's 548 00:30:57,320 --> 00:31:00,440 Speaker 1: gonna grab people's attention to be like, wow, that's that's 549 00:31:00,520 --> 00:31:02,240 Speaker 1: kind of hot. You got to meet my daughter. My 550 00:31:02,400 --> 00:31:05,440 Speaker 1: daughter is born. She's just cool. She's that girl that 551 00:31:05,600 --> 00:31:09,560 Speaker 1: just seems like she was born in Malibu, natural relax. 552 00:31:09,760 --> 00:31:13,600 Speaker 1: Everybody gravitates towards her. Everything she puts on looks good. 553 00:31:13,720 --> 00:31:17,280 Speaker 1: She just it really starts from up from a charisma 554 00:31:17,360 --> 00:31:20,360 Speaker 1: that you're blessed with. You have to have agree, you 555 00:31:20,480 --> 00:31:23,160 Speaker 1: have to do. You see that person might be very 556 00:31:23,240 --> 00:31:25,720 Speaker 1: wealthy or might be very talented by being they walk in, 557 00:31:25,800 --> 00:31:27,920 Speaker 1: but they just don't light a room up. Yeah, you 558 00:31:28,000 --> 00:31:30,360 Speaker 1: got the lighter you don't. You know? So people say today, oh, 559 00:31:30,480 --> 00:31:32,360 Speaker 1: you could be a great singer, but you if you 560 00:31:32,440 --> 00:31:34,360 Speaker 1: can't light a room up, nobody gives a ship what 561 00:31:34,480 --> 00:31:37,440 Speaker 1: you sing. And you could be somebody who could just 562 00:31:37,560 --> 00:31:40,080 Speaker 1: barely hold a note energy. But you walk in there 563 00:31:40,120 --> 00:31:43,320 Speaker 1: and you you're shaking hands, kissing babies. Everybody's loving you. 564 00:31:43,680 --> 00:31:45,560 Speaker 1: You walk in there and people turn around that who 565 00:31:45,760 --> 00:31:48,440 Speaker 1: is that? That's energy? To me, It's funny because I'm 566 00:31:48,520 --> 00:31:51,080 Speaker 1: going to be talking to Deepak Chopra and I want 567 00:31:51,360 --> 00:31:53,200 Speaker 1: I want to talk about energy. A lot of people 568 00:31:53,280 --> 00:31:56,680 Speaker 1: just spell that. I believe that energy that's like a 569 00:31:56,760 --> 00:31:59,520 Speaker 1: real just like an spiritual energy that you have and 570 00:31:59,600 --> 00:32:02,360 Speaker 1: you could let your light shine or you could kill 571 00:32:02,400 --> 00:32:04,480 Speaker 1: it personally. I mean, it's up to you, but I 572 00:32:04,600 --> 00:32:07,520 Speaker 1: do think that. You know, so many people are focused 573 00:32:07,520 --> 00:32:11,600 Speaker 1: on their looks in a superficiality versus just how they feel, 574 00:32:11,840 --> 00:32:14,880 Speaker 1: and it isn't looks. To be honest with you, it like, 575 00:32:15,040 --> 00:32:18,720 Speaker 1: for instance, I realized years ago because I was in 576 00:32:19,080 --> 00:32:23,360 Speaker 1: reggae music that it wasn't a level playing field for us. 577 00:32:24,040 --> 00:32:26,160 Speaker 1: I'm from a small island. I'm in the music that's 578 00:32:26,200 --> 00:32:30,160 Speaker 1: a minority music. You know. Uh, My Heart, which you're 579 00:32:30,240 --> 00:32:33,240 Speaker 1: on is a is a station that is a company 580 00:32:33,320 --> 00:32:37,239 Speaker 1: that has probably around nine hundred stations. Zero of them 581 00:32:37,280 --> 00:32:39,920 Speaker 1: are reggae stations. So how do a guy like me 582 00:32:40,080 --> 00:32:43,200 Speaker 1: get to be on mainstream? I realized a long time 583 00:32:43,280 --> 00:32:48,760 Speaker 1: ago that I had to do. I had to not 584 00:32:48,920 --> 00:32:52,320 Speaker 1: just be a star, but become a superstar, a star 585 00:32:52,480 --> 00:32:57,480 Speaker 1: with superhero like presence, talents, and work ethic, you know. 586 00:32:57,680 --> 00:32:59,880 Speaker 1: So I realized that I had to work ten times 587 00:33:00,040 --> 00:33:03,760 Speaker 1: harder than the average person, make music ten times more 588 00:33:03,800 --> 00:33:08,360 Speaker 1: appealing and unique, right and hotter, because it wasn't a 589 00:33:08,480 --> 00:33:11,560 Speaker 1: level playing field. And the minute you learned that, then 590 00:33:11,680 --> 00:33:13,840 Speaker 1: you start to create it. But that comes with your 591 00:33:14,320 --> 00:33:17,760 Speaker 1: you having this charisma, you having I overdo all of 592 00:33:17,840 --> 00:33:21,040 Speaker 1: it just to be on the playing field because you're 593 00:33:21,200 --> 00:33:25,200 Speaker 1: it's not left. I'm not privileged. And once you realize 594 00:33:25,240 --> 00:33:28,880 Speaker 1: you're not privileged, you're gonna put that work in. You know, 595 00:33:29,880 --> 00:33:32,520 Speaker 1: being being privileged is probably the worst thing that could 596 00:33:32,560 --> 00:33:35,280 Speaker 1: ever happen to anyone because they don't really work for 597 00:33:35,440 --> 00:33:38,240 Speaker 1: it because they get bits handed to them. I said 598 00:33:38,240 --> 00:33:39,960 Speaker 1: that to my children these days, and I was like, 599 00:33:40,480 --> 00:33:42,960 Speaker 1: you know, there's certain amount of privilege is going to 600 00:33:43,040 --> 00:33:45,600 Speaker 1: reach them because of the success that I have. But 601 00:33:45,720 --> 00:33:48,320 Speaker 1: I try very hard to let to tell them that, Okay, 602 00:33:48,400 --> 00:33:51,600 Speaker 1: you do not want to be that privileged person. You're 603 00:33:51,640 --> 00:33:54,640 Speaker 1: gonna go through life and not be uh and not 604 00:33:54,800 --> 00:33:57,080 Speaker 1: appreciate the things that you get, and you're gonna lose 605 00:33:57,160 --> 00:34:00,360 Speaker 1: it because anything you don't appreciate you will lose very quickly. 606 00:34:13,320 --> 00:34:15,759 Speaker 1: The last question, it's such a nice conversation. I'm really 607 00:34:15,800 --> 00:34:19,320 Speaker 1: enjoying this, Um, thank you. My last question is rose 608 00:34:19,440 --> 00:34:23,520 Speaker 1: and thorn of your career. Oh, I've had some thorns. 609 00:34:24,480 --> 00:34:27,520 Speaker 1: It's like taking the l. You're gonna take the l, 610 00:34:27,880 --> 00:34:29,560 Speaker 1: but if you turn it the other way, you move 611 00:34:29,640 --> 00:34:34,239 Speaker 1: it from losing to lesson. You know. That's Matthew McConaughey's 612 00:34:34,280 --> 00:34:36,759 Speaker 1: green Light book. He said green light. Red lights that 613 00:34:36,880 --> 00:34:39,040 Speaker 1: stop you are actually green lights. So you're looking at 614 00:34:39,080 --> 00:34:42,200 Speaker 1: it from both sides. The thorns have been some incredible 615 00:34:42,320 --> 00:34:45,880 Speaker 1: lessons for me, Um, and I just don't think you 616 00:34:45,960 --> 00:34:50,480 Speaker 1: could have such a beautiful flower without those thorns. And 617 00:34:50,640 --> 00:34:53,320 Speaker 1: for me to become the flower that I'm going that 618 00:34:53,480 --> 00:34:58,080 Speaker 1: I've become and I'm continuing to bloom, I need those thorns, 619 00:34:58,520 --> 00:35:01,120 Speaker 1: you know, so I look get it like that, you know, 620 00:35:01,360 --> 00:35:06,000 Speaker 1: and and every nod and listen. If you're a good person, 621 00:35:07,080 --> 00:35:12,040 Speaker 1: there's a moral compass. Do not sway from your moral compass. 622 00:35:12,840 --> 00:35:16,600 Speaker 1: You feel it when you're doing something fucked up. If 623 00:35:16,680 --> 00:35:18,960 Speaker 1: you feel something that you're doing is fucked up, is 624 00:35:19,000 --> 00:35:21,760 Speaker 1: fucked up, and Mama, how you try to convince yourself 625 00:35:21,880 --> 00:35:25,080 Speaker 1: that it isn't. That's your moral compass. I I stay 626 00:35:25,560 --> 00:35:28,440 Speaker 1: focused to my moral compass and put my my my 627 00:35:28,560 --> 00:35:32,440 Speaker 1: finger on the pulse. And you gotta learn to read 628 00:35:32,600 --> 00:35:39,560 Speaker 1: the room. No when to take yourself away, no when 629 00:35:39,640 --> 00:35:43,000 Speaker 1: to exit, no one to interject yourself, No when to talk, 630 00:35:43,239 --> 00:35:45,560 Speaker 1: no one not to talk, no when to just listen. 631 00:35:46,440 --> 00:35:48,680 Speaker 1: It's reading a room. If you can't read a room, 632 00:35:49,600 --> 00:35:52,840 Speaker 1: my god, I don't care how educated you are. You 633 00:35:53,040 --> 00:35:56,040 Speaker 1: can't read the room. You're life is going to be 634 00:35:56,160 --> 00:36:01,080 Speaker 1: hard for you. It's someone said to if you don't 635 00:36:01,120 --> 00:36:03,280 Speaker 1: know who the fish is in the room, the fishes 636 00:36:03,360 --> 00:36:06,280 Speaker 1: you and I guess they mean like the schmucker whatever, 637 00:36:06,320 --> 00:36:07,960 Speaker 1: the fishes like the schmuck in the room as you. 638 00:36:08,000 --> 00:36:09,520 Speaker 1: If you don't, you can't figure out who the schmuck 639 00:36:09,600 --> 00:36:13,640 Speaker 1: is in the room is. You got to read the room. 640 00:36:13,719 --> 00:36:15,920 Speaker 1: You got to read the room and figure out who 641 00:36:16,040 --> 00:36:18,520 Speaker 1: these people are and worry and where do you fit 642 00:36:18,560 --> 00:36:20,759 Speaker 1: in the room. Sometimes you may be in a room 643 00:36:20,840 --> 00:36:22,640 Speaker 1: that it's just you just don't fit in the room. 644 00:36:22,960 --> 00:36:25,600 Speaker 1: That's cool too, I'm like, Okay, this ain't for me. 645 00:36:26,120 --> 00:36:28,759 Speaker 1: Don't be scared to take yourself away from things that 646 00:36:28,960 --> 00:36:31,600 Speaker 1: just you're just not you're not comfortable with. It's so 647 00:36:31,760 --> 00:36:34,080 Speaker 1: true Well, there's been so many albums, tight as a wall, 648 00:36:34,360 --> 00:36:36,759 Speaker 1: a book for you, read the room. It's been such 649 00:36:36,800 --> 00:36:39,520 Speaker 1: a pleasure talking to you. Honestly, I really and I 650 00:36:39,600 --> 00:36:42,360 Speaker 1: did not know enough about you. And I've found this 651 00:36:42,440 --> 00:36:44,800 Speaker 1: to be such a great place to really meet people 652 00:36:45,000 --> 00:36:47,560 Speaker 1: and learn about them. And I've gotten so much perspective 653 00:36:47,600 --> 00:36:49,600 Speaker 1: in my own life from people that I would have 654 00:36:49,680 --> 00:36:52,360 Speaker 1: never met. So I'm so grateful. Well, thank you, Bethany. 655 00:36:52,480 --> 00:36:54,520 Speaker 1: I know a lot about you because i've I've kind 656 00:36:54,560 --> 00:36:57,560 Speaker 1: of seen your journey and and and uh and and 657 00:36:57,800 --> 00:37:01,399 Speaker 1: I'm very um you know, I got the congratulation. You've 658 00:37:01,480 --> 00:37:03,400 Speaker 1: come from a place and you've made yourself up, and 659 00:37:03,440 --> 00:37:08,800 Speaker 1: you've become very successful and and and you steadfast because 660 00:37:08,840 --> 00:37:10,600 Speaker 1: there was a lot coming at you at times and 661 00:37:10,680 --> 00:37:12,960 Speaker 1: you're like, Okay, this is me and I'm going to 662 00:37:13,080 --> 00:37:16,839 Speaker 1: do my things. So congratulations. Well, likewise, it's the rose 663 00:37:16,920 --> 00:37:20,160 Speaker 1: and the pedal and the thorns, so it's true. Well, 664 00:37:20,160 --> 00:37:21,520 Speaker 1: I can't wait till we get to meet one day 665 00:37:21,520 --> 00:37:27,399 Speaker 1: in person and give my love to your family. Well 666 00:37:27,440 --> 00:37:32,280 Speaker 1: that was Shaggy, What a great conversation, what a nice, solid, 667 00:37:32,680 --> 00:37:36,560 Speaker 1: honest man. I really enjoyed it. I have just really 668 00:37:36,640 --> 00:37:39,760 Speaker 1: gone deeper and deeper in reading about people and learning. 669 00:37:40,080 --> 00:37:42,480 Speaker 1: And even my assistant will say to me, she said, 670 00:37:42,520 --> 00:37:45,320 Speaker 1: I read about this person. Wow, They're so interesting. So 671 00:37:45,440 --> 00:37:48,399 Speaker 1: it's like getting an education, and it's it's just I'm 672 00:37:48,480 --> 00:37:50,080 Speaker 1: loving the people that are coming on and getting to 673 00:37:50,160 --> 00:37:53,120 Speaker 1: hear their story sharing it with you. And it's often 674 00:37:53,239 --> 00:37:56,640 Speaker 1: someone that we you probably know so little about, and 675 00:37:56,680 --> 00:38:00,200 Speaker 1: there's so much to make up a person and their success. Uh, 676 00:38:00,360 --> 00:38:02,879 Speaker 1: and I'm just adoring it. So thank you so much. 677 00:38:04,400 --> 00:38:08,200 Speaker 1: Remember to rate, review and subscribe and keep listening. Thank you. 678 00:38:13,719 --> 00:38:13,759 Speaker 1: H