1 00:00:02,920 --> 00:00:08,600 Speaker 1: Media. 2 00:00:10,280 --> 00:00:13,760 Speaker 2: What up, Y'all's that very special week of cognitive dissonance 3 00:00:14,640 --> 00:00:18,200 Speaker 2: of Thanksgiving and morning at the same time of being 4 00:00:18,280 --> 00:00:24,400 Speaker 2: fully aware of the absolute fallacy of the story of Thanksgiving, 5 00:00:24,440 --> 00:00:27,120 Speaker 2: while at the same time being knee deep in some 6 00:00:27,240 --> 00:00:29,680 Speaker 2: collar greens, mac and cheese. 7 00:00:29,960 --> 00:00:30,600 Speaker 1: You know what I'm saying. 8 00:00:30,760 --> 00:00:32,680 Speaker 2: We do a dope like friends given thing where we 9 00:00:32,720 --> 00:00:35,000 Speaker 2: fry up the turkey, I batter it up, you know 10 00:00:35,040 --> 00:00:35,520 Speaker 2: what I'm saying. 11 00:00:36,000 --> 00:00:36,919 Speaker 1: We shoot it up with. 12 00:00:36,920 --> 00:00:42,280 Speaker 2: All kinds of good juices, you feel me, and we 13 00:00:42,400 --> 00:00:45,839 Speaker 2: make stuffing like waffles. 14 00:00:45,640 --> 00:00:46,840 Speaker 1: It's real out here. 15 00:00:47,080 --> 00:00:50,720 Speaker 2: And since you know my mother in law, you know 16 00:00:50,800 --> 00:00:53,279 Speaker 2: she from Acapoco, and you know ain't no such thing 17 00:00:53,280 --> 00:00:55,720 Speaker 2: as Thanksgiving and Acapoco. And they figured out how to 18 00:00:55,720 --> 00:00:58,560 Speaker 2: make a turkey like edible. They do an anti lot 19 00:00:58,560 --> 00:01:01,120 Speaker 2: of style, So it's turkey come out to cover the 20 00:01:01,160 --> 00:01:05,240 Speaker 2: anti bot of sauce niked It's incredible anyway. So it's 21 00:01:05,280 --> 00:01:07,720 Speaker 2: this week of cognitive dissonance. Shout out the tongue the 22 00:01:07,840 --> 00:01:12,720 Speaker 2: tribe man LA's native tribes. So I figured I ain't 23 00:01:12,760 --> 00:01:17,080 Speaker 2: gonna work neither, So let's let's throw in this rewind selector. 24 00:01:17,400 --> 00:01:20,440 Speaker 2: We're starting moving into next season which is dope. You know, 25 00:01:20,480 --> 00:01:22,720 Speaker 2: we got to prove for next season, we're really gonna 26 00:01:22,760 --> 00:01:25,240 Speaker 2: try to do it real big, especially with this selection 27 00:01:25,360 --> 00:01:30,880 Speaker 2: coming up. And what I love is how many things 28 00:01:31,440 --> 00:01:34,960 Speaker 2: we said what's gonna happen have happened, and one of 29 00:01:34,959 --> 00:01:39,080 Speaker 2: which is pulling out the guide, the Indie Artist's Guide 30 00:01:39,640 --> 00:01:48,360 Speaker 2: to Running a Campaign and seeing Oh, Des Santos, which 31 00:01:48,440 --> 00:01:50,720 Speaker 2: you're not gonna convince me that that's not that voice 32 00:01:51,800 --> 00:01:53,320 Speaker 2: kind of flame out. 33 00:01:53,520 --> 00:01:56,480 Speaker 1: I feel like I tried to warn him. 34 00:01:56,480 --> 00:01:58,360 Speaker 2: I wish he would have listened to my show because 35 00:01:58,400 --> 00:02:01,800 Speaker 2: I tried to warn him out how this was gonna 36 00:02:01,800 --> 00:02:02,720 Speaker 2: play out anyway. 37 00:02:03,120 --> 00:02:05,000 Speaker 1: So we're gonna rewind and select. 38 00:02:04,720 --> 00:02:12,639 Speaker 2: Top of the Indie Artists Guide to Running the Campaign, 39 00:02:13,639 --> 00:02:16,440 Speaker 2: and I'll see y'all next week where we'll talk about uh, 40 00:02:17,080 --> 00:02:18,400 Speaker 2: he wasn't outside Part three? 41 00:02:19,680 --> 00:02:20,040 Speaker 1: All right? 42 00:02:21,440 --> 00:02:26,880 Speaker 2: Uh, I hope you don't overindulge, and I hope may 43 00:02:26,880 --> 00:02:30,240 Speaker 2: your uncles not fight each other the politics shall. 44 00:02:35,760 --> 00:02:37,400 Speaker 1: All right? So, look, this is a. 45 00:02:38,880 --> 00:02:43,240 Speaker 2: Incredibly busy and wild like news week that I'm living 46 00:02:43,320 --> 00:02:47,720 Speaker 2: right now that you're obviously living right now. If right 47 00:02:47,760 --> 00:02:51,080 Speaker 2: now is you hearing this as I'm recording it, you know, 48 00:02:51,240 --> 00:02:54,200 Speaker 2: but you know since time is relative. My right now 49 00:02:54,320 --> 00:02:56,760 Speaker 2: was your right now, but now it's not now, dude 50 00:02:57,000 --> 00:02:59,960 Speaker 2: bars anyway, it's the week of fours. 51 00:03:01,040 --> 00:03:03,320 Speaker 1: Oh my gosh, dude, don't be so on the nose, 52 00:03:03,360 --> 00:03:08,800 Speaker 1: you freaking nerds. Oh my god, it's shut up anyway. 53 00:03:09,160 --> 00:03:10,880 Speaker 2: I don't know what was wrong with me, but this 54 00:03:10,960 --> 00:03:16,079 Speaker 2: week between the two Justins, the lit twenty one year 55 00:03:16,120 --> 00:03:23,080 Speaker 2: old on freaking discord, no less breaking into heavily protected 56 00:03:23,160 --> 00:03:26,799 Speaker 2: Pentagon secrets. You have said because you all dudes don't 57 00:03:26,880 --> 00:03:27,880 Speaker 2: understand the Internet. 58 00:03:28,040 --> 00:03:32,959 Speaker 3: So when you've got like an it dude putting stuff 59 00:03:33,400 --> 00:03:36,360 Speaker 3: on discord, now I'm nervous that we're gonna see some 60 00:03:36,440 --> 00:03:39,720 Speaker 3: sort of congressional hearing where somebody's gonna try to explain 61 00:03:39,720 --> 00:03:40,960 Speaker 3: what the hell discord is. 62 00:03:42,440 --> 00:03:47,160 Speaker 2: We really need to think about these requirements to be 63 00:03:47,200 --> 00:03:52,680 Speaker 2: in Congress. Between that Sudan shooting, it's just a crazy, crazy, 64 00:03:52,760 --> 00:03:56,080 Speaker 2: crazy week. But I, however, had two pretty dope hip 65 00:03:56,080 --> 00:03:57,680 Speaker 2: hop things I got to be a part of. There's 66 00:03:57,920 --> 00:04:01,560 Speaker 2: event called ryan Fest out in our festival pip Pop, 67 00:04:01,600 --> 00:04:03,520 Speaker 2: but it's during the same week as Coachella, which is 68 00:04:03,560 --> 00:04:06,680 Speaker 2: like pretty dope. One is to show how large freaking 69 00:04:06,720 --> 00:04:09,680 Speaker 2: the market is for Music is in Los Angeles. 70 00:04:09,720 --> 00:04:12,600 Speaker 1: But yeah, a lot of the ogs so like Souls. 71 00:04:12,320 --> 00:04:15,480 Speaker 2: And Mischief, Dilated People's, the Homie Blue and Exile Project, 72 00:04:15,520 --> 00:04:21,479 Speaker 2: Load master Ace, you know, dead Press, just real like 73 00:04:21,560 --> 00:04:24,000 Speaker 2: some underground indie hip hop stuff. And then also we 74 00:04:24,040 --> 00:04:28,200 Speaker 2: did a reunion we as in me and the crew. 75 00:04:28,200 --> 00:04:30,040 Speaker 2: I came up with this crew called tonal Rats. If 76 00:04:30,040 --> 00:04:33,919 Speaker 2: you're interested in my other lives, yeah, go check us out. 77 00:04:34,279 --> 00:04:38,840 Speaker 2: Who's called tonal Rats. Anyway, we did a reunion show. 78 00:04:38,839 --> 00:04:41,520 Speaker 2: We hadn't been on stage together in the last like 79 00:04:41,920 --> 00:04:45,760 Speaker 2: maybe fifteen years. I'm the like the cruise multi generational. 80 00:04:45,760 --> 00:04:51,080 Speaker 2: I'm the youngest of the collective. I'm like the third generation. Anyway, 81 00:04:51,880 --> 00:04:54,560 Speaker 2: a lot of indie hip hop this weekend, which got 82 00:04:54,560 --> 00:04:57,279 Speaker 2: me to thinking, you know, maybe this would be a 83 00:04:57,320 --> 00:05:02,440 Speaker 2: cool time to bring that into politics, to be like, 84 00:05:02,760 --> 00:05:06,240 Speaker 2: I think that there's as an independent artist, specifically an 85 00:05:06,279 --> 00:05:08,320 Speaker 2: independent hip hop artist. I think there are a lot 86 00:05:08,320 --> 00:05:13,920 Speaker 2: of things that politicians can learn from having to navigate 87 00:05:13,960 --> 00:05:17,040 Speaker 2: the music industry as an indie artist. So I think today, 88 00:05:17,360 --> 00:05:22,120 Speaker 2: as the twenty twenty four election cycle is starting, maybe 89 00:05:22,160 --> 00:05:25,840 Speaker 2: let's do some lessons that indie artists can teach you politicians. 90 00:05:25,920 --> 00:05:32,799 Speaker 2: You ready The Independent Artist's Guide to Running for office Politicians, y'all. 91 00:05:55,279 --> 00:05:57,919 Speaker 2: All right, y'all, there's just so much to cover in 92 00:05:57,960 --> 00:06:00,479 Speaker 2: the news, and like I mean, for my own mental health, 93 00:06:00,480 --> 00:06:02,400 Speaker 2: sometimes I do got to like pull back. You've heard 94 00:06:02,400 --> 00:06:05,560 Speaker 2: me say this before. And since I'm not really like 95 00:06:05,600 --> 00:06:08,039 Speaker 2: a journalist, you know what I'm saying, Like, I'm more 96 00:06:08,080 --> 00:06:10,760 Speaker 2: like this analysis. This is like the people helping you 97 00:06:10,839 --> 00:06:13,000 Speaker 2: understand what the hell the journalist is saying. You know 98 00:06:13,040 --> 00:06:15,880 Speaker 2: what I mean in using my antenta is to you know, 99 00:06:16,160 --> 00:06:18,920 Speaker 2: kind of like train you to use your antennas you 100 00:06:18,960 --> 00:06:22,440 Speaker 2: feel me and hopefully on board some of y'all into 101 00:06:23,440 --> 00:06:25,479 Speaker 2: you know, maybe running for office here and there. 102 00:06:25,600 --> 00:06:26,080 Speaker 1: You feel me. 103 00:06:26,120 --> 00:06:29,120 Speaker 2: I feel like, man, if I could inspire some of 104 00:06:29,200 --> 00:06:31,080 Speaker 2: y'all you know who got some good sense and maybe 105 00:06:31,120 --> 00:06:33,280 Speaker 2: want to see, you know, can imagine a better future 106 00:06:33,640 --> 00:06:36,080 Speaker 2: that if I could, you know, install some confidence in 107 00:06:36,120 --> 00:06:38,280 Speaker 2: you that, like yo, you know, you might actually. 108 00:06:38,000 --> 00:06:39,040 Speaker 1: Be able to pull this off. 109 00:06:39,440 --> 00:06:44,720 Speaker 2: You feel medn't like man, we then we've done good work, 110 00:06:44,800 --> 00:06:45,440 Speaker 2: you feel me, and. 111 00:06:45,400 --> 00:06:47,160 Speaker 1: Of course sell a couple of ads. You understand what 112 00:06:47,160 --> 00:06:47,480 Speaker 1: I'm saying. 113 00:06:47,520 --> 00:06:49,080 Speaker 2: Let me let me be real with you, I'm saying, 114 00:06:49,080 --> 00:06:52,640 Speaker 2: you boy got to eat anyway. Yeah, So independent artists 115 00:06:52,680 --> 00:06:58,480 Speaker 2: guide to running for office. Why I feel pretty qualified 116 00:06:58,480 --> 00:07:00,440 Speaker 2: to do this is because I've been an independent artists 117 00:07:00,440 --> 00:07:03,839 Speaker 2: for a pretty long time. I've been on a major label. 118 00:07:04,000 --> 00:07:06,599 Speaker 2: I've been released from a major label. I got a 119 00:07:06,640 --> 00:07:09,520 Speaker 2: major label holding on to some masters. Like I feel 120 00:07:09,560 --> 00:07:14,080 Speaker 2: like I've had all of the experiences. I've had great experiences, 121 00:07:14,120 --> 00:07:16,960 Speaker 2: I've had bad experiences. But I have noticed that no 122 00:07:17,040 --> 00:07:21,520 Speaker 2: matter what institution you're a part of, there are a 123 00:07:21,560 --> 00:07:24,800 Speaker 2: few things that continue to rain true because at the 124 00:07:24,920 --> 00:07:28,000 Speaker 2: end of the day, if the people don't mess with you, 125 00:07:28,400 --> 00:07:32,960 Speaker 2: it ain't nothing no machine can do for you. People 126 00:07:32,960 --> 00:07:35,960 Speaker 2: don't rock with you, it just don't matter. Oh and 127 00:07:36,000 --> 00:07:39,880 Speaker 2: one more disclaimer. If we're talking about somebody who's just 128 00:07:39,920 --> 00:07:43,360 Speaker 2: interested in power really don't and it's completely devoid of 129 00:07:43,440 --> 00:07:47,480 Speaker 2: like any sort of like north star or some sort 130 00:07:47,520 --> 00:07:50,400 Speaker 2: of thing that's guiding that a guiding principle, then none 131 00:07:50,400 --> 00:07:53,200 Speaker 2: of this stuff matters. Then we're what I'm saying, don't matter. 132 00:07:53,280 --> 00:07:54,400 Speaker 2: You just want to be a star. You just want 133 00:07:54,400 --> 00:07:56,960 Speaker 2: to be a star, Just go ahead ignore everything I'm saying. 134 00:07:57,000 --> 00:07:59,760 Speaker 2: So that's the caveat for these rules I'm about to 135 00:07:59,800 --> 00:08:03,080 Speaker 2: lay for you. This is gonna be fun because God 136 00:08:03,120 --> 00:08:22,360 Speaker 2: don't need to say because it's gonna be fun, all right. 137 00:08:22,480 --> 00:08:25,760 Speaker 2: Rule number one write this down. Don't write this down, 138 00:08:25,760 --> 00:08:29,520 Speaker 2: but you understand what I'm saying. Rule number one is 139 00:08:29,520 --> 00:08:32,160 Speaker 2: you have to ask yourself this question. Does your own 140 00:08:32,240 --> 00:08:33,080 Speaker 2: scene mess with you? 141 00:08:33,679 --> 00:08:33,839 Speaker 1: Now? 142 00:08:33,840 --> 00:08:36,760 Speaker 2: If you're an artist, you know probably you're gonna start 143 00:08:36,800 --> 00:08:42,240 Speaker 2: off local at any open mics, whatever gigs you can get. 144 00:08:42,679 --> 00:08:45,000 Speaker 2: You can build enough as much of a fan base 145 00:08:45,040 --> 00:08:48,920 Speaker 2: as you can via like the Internet, whether it's you know, YouTube, 146 00:08:48,920 --> 00:08:51,920 Speaker 2: social media. You can have a million, million, million followers right, 147 00:08:52,559 --> 00:08:56,800 Speaker 2: a million streams, everybody loves it. But if you can't 148 00:08:56,920 --> 00:09:02,040 Speaker 2: get one hundred people in the room, it's not sustainable. 149 00:09:02,840 --> 00:09:06,000 Speaker 2: Does that make sense? If you're an artist now, obviously 150 00:09:06,120 --> 00:09:09,200 Speaker 2: like influencers, of course there's exceptions to this, but like 151 00:09:09,880 --> 00:09:11,599 Speaker 2: how you're measured. I think I said this before, is 152 00:09:11,600 --> 00:09:14,480 Speaker 2: your hard ticket sales? If you can't sell one hundred 153 00:09:14,480 --> 00:09:18,120 Speaker 2: tickets in a major city, if you're an artist, you 154 00:09:18,480 --> 00:09:19,560 Speaker 2: kind of don't have a career. 155 00:09:20,720 --> 00:09:21,960 Speaker 1: Does your city mess with you? 156 00:09:22,720 --> 00:09:27,720 Speaker 2: Because before you can go national, if you're not popping 157 00:09:27,760 --> 00:09:30,200 Speaker 2: in the hood, you not popping in your own neighborhood, 158 00:09:30,360 --> 00:09:33,160 Speaker 2: you have no foundation. Of course, there are exceptions to 159 00:09:33,200 --> 00:09:35,559 Speaker 2: this rule, which I'll get to after this, or ways 160 00:09:35,600 --> 00:09:38,400 Speaker 2: to make it work in your favor either way, but 161 00:09:38,760 --> 00:09:43,720 Speaker 2: specifically I cite to you as an example, the two 162 00:09:44,040 --> 00:09:49,880 Speaker 2: Justins in Tennessee. They was able to jump into the 163 00:09:50,000 --> 00:09:55,480 Speaker 2: national scene because they local scene really rocked with them 164 00:09:55,720 --> 00:09:58,400 Speaker 2: and even when they went to that state legislature and 165 00:09:58,440 --> 00:10:02,400 Speaker 2: the state legislature who, to be honest, I cannot believe 166 00:10:02,440 --> 00:10:04,160 Speaker 2: how dumb that move. I'm just saying just from a 167 00:10:04,160 --> 00:10:07,160 Speaker 2: strategic standpoint, you know what I'm saying, like that was 168 00:10:07,200 --> 00:10:10,319 Speaker 2: just a dumb move, like y'all, y'all overplayed, y'all hands 169 00:10:10,320 --> 00:10:13,839 Speaker 2: to try to, like, you know, expel these brothers. Because 170 00:10:14,080 --> 00:10:16,800 Speaker 2: let me tell you why they wasn't paying attention to 171 00:10:16,880 --> 00:10:19,240 Speaker 2: rule number one, which is do they city mess with them? 172 00:10:19,760 --> 00:10:22,560 Speaker 2: Because you thinking just because you don't know who they are, 173 00:10:23,320 --> 00:10:25,360 Speaker 2: just because they not I never heard of your music, 174 00:10:25,640 --> 00:10:26,800 Speaker 2: that don't mean they not popping. 175 00:10:27,240 --> 00:10:30,040 Speaker 1: Y'all. I don't know what these boys are, you know. 176 00:10:30,000 --> 00:10:31,720 Speaker 2: How I know they popping, and they own hood messed 177 00:10:31,720 --> 00:10:34,920 Speaker 2: with him because they was back in the day. They 178 00:10:34,960 --> 00:10:36,800 Speaker 2: city sent them right back, like, I don't care if 179 00:10:36,800 --> 00:10:40,880 Speaker 2: they're not. You are, dude, this is our champion. Do 180 00:10:41,080 --> 00:10:44,160 Speaker 2: your city mess with you? And that's what happened to Justice. 181 00:10:44,160 --> 00:10:46,840 Speaker 2: They city mess with them. They district's met with Memphis 182 00:10:46,840 --> 00:10:50,640 Speaker 2: and Nashville mess with the two Justice all just because 183 00:10:50,679 --> 00:10:52,680 Speaker 2: you think you the state legislata, well, you know the 184 00:10:52,720 --> 00:10:54,520 Speaker 2: rest of the city, rest of the state, don't mess 185 00:10:54,520 --> 00:10:54,760 Speaker 2: with it. 186 00:10:54,760 --> 00:10:57,040 Speaker 1: Don't matter. I got a fan base. My fan base 187 00:10:57,120 --> 00:10:57,960 Speaker 1: gonna keep me popping. 188 00:10:58,600 --> 00:11:01,640 Speaker 2: I live in a city like Los Angeles where you 189 00:11:01,679 --> 00:11:05,480 Speaker 2: can have an entire, humongous, great career without ever leaving 190 00:11:05,520 --> 00:11:08,079 Speaker 2: Los Angeles. I can name a ton of artists like 191 00:11:08,120 --> 00:11:12,920 Speaker 2: that who out here no matter where they go. I mean, 192 00:11:12,960 --> 00:11:15,720 Speaker 2: they fill in rooms everywhere they go, and everybody know 193 00:11:15,800 --> 00:11:16,880 Speaker 2: every lyric to every song. 194 00:11:17,760 --> 00:11:20,840 Speaker 1: And it could work if you cool with just being here. 195 00:11:21,160 --> 00:11:58,439 Speaker 4: Now here's the flip side of them. 196 00:11:58,440 --> 00:12:02,760 Speaker 2: Now here go rule number two. Okay, just because your 197 00:12:02,760 --> 00:12:04,680 Speaker 2: city mess with you, that don't mean the nation mess 198 00:12:04,720 --> 00:12:06,960 Speaker 2: with you. This could work to your advantage if you 199 00:12:07,080 --> 00:12:09,000 Speaker 2: down to just be like, no, I'm just gonna lock 200 00:12:09,080 --> 00:12:12,320 Speaker 2: down this area and you know, set my set my 201 00:12:12,360 --> 00:12:15,160 Speaker 2: crown in my throne in this region and we good. 202 00:12:15,480 --> 00:12:16,800 Speaker 1: This is all I like, this is where I want 203 00:12:16,840 --> 00:12:18,880 Speaker 1: to be. I'm comfortable here and I'm on top of 204 00:12:18,920 --> 00:12:19,320 Speaker 1: the world. 205 00:12:19,400 --> 00:12:22,320 Speaker 2: You think of like ah, I think Kawhi Leonard like 206 00:12:22,360 --> 00:12:25,920 Speaker 2: I don't know why that food left Toronto? Like you 207 00:12:26,040 --> 00:12:28,400 Speaker 2: the Ran Cat ain't no other NBA teams up there. 208 00:12:28,480 --> 00:12:30,120 Speaker 2: If you was cool with he, he wasn't cool with it. 209 00:12:30,160 --> 00:12:30,840 Speaker 1: He won't to stay. 210 00:12:31,080 --> 00:12:35,000 Speaker 2: But again, just because your city mess with you, that 211 00:12:35,040 --> 00:12:37,640 Speaker 2: don't mean the nation mess with you. Let me give 212 00:12:37,640 --> 00:12:39,520 Speaker 2: you an example. I was on tour with some homies 213 00:12:39,520 --> 00:12:42,240 Speaker 2: in twenty twelve. It was a big, one of the 214 00:12:42,240 --> 00:12:45,040 Speaker 2: biggest tours I've ever been on. It's called then Unashamed Tour, 215 00:12:45,240 --> 00:12:48,720 Speaker 2: and it was I mean, like, yeah, two tour buses 216 00:12:49,040 --> 00:12:50,600 Speaker 2: you know Arenas. 217 00:12:50,640 --> 00:12:51,360 Speaker 1: It was pretty crazy. 218 00:12:51,360 --> 00:12:55,760 Speaker 2: I had never played Arenas and we would be on 219 00:12:55,800 --> 00:12:58,560 Speaker 2: the bus and most of the brothers on the tour 220 00:12:58,559 --> 00:12:59,319 Speaker 2: were from the South. 221 00:12:59,480 --> 00:12:59,840 Speaker 1: You know where. 222 00:13:00,080 --> 00:13:06,440 Speaker 2: It was, Dallas, Houston, Memphis, Cashville, Murphyville. I say Cashville 223 00:13:06,440 --> 00:13:08,680 Speaker 2: because there's a black part of Nashville that y'all don't 224 00:13:08,679 --> 00:13:09,160 Speaker 2: recognize it. 225 00:13:09,920 --> 00:13:11,640 Speaker 1: Even even some one of the one of the brothers 226 00:13:11,679 --> 00:13:12,959 Speaker 1: from Florida. You know what I'm saying. 227 00:13:13,000 --> 00:13:15,280 Speaker 2: Like, let's not forget that Florida is still the south, right, 228 00:13:15,760 --> 00:13:19,720 Speaker 2: So me and two other artists were not from there. 229 00:13:19,840 --> 00:13:21,640 Speaker 2: One brother was from New York or two brothers were 230 00:13:21,679 --> 00:13:23,800 Speaker 2: from New York, and then it was me from Cali, right, 231 00:13:24,040 --> 00:13:26,080 Speaker 2: And sometimes at night, you know what I'm saying, after 232 00:13:26,120 --> 00:13:28,120 Speaker 2: the tour, after a good show, you know, when you 233 00:13:28,120 --> 00:13:29,800 Speaker 2: get back on the bus, you know, you just kind 234 00:13:29,800 --> 00:13:32,600 Speaker 2: of have you know, a little little you know, before 235 00:13:32,640 --> 00:13:34,400 Speaker 2: everybody go to bed, like we might turn up a 236 00:13:34,440 --> 00:13:36,760 Speaker 2: little bit, you know, you just plug in the ox 237 00:13:36,800 --> 00:13:39,520 Speaker 2: and just start playing music from y'all's from y'all's area. 238 00:13:39,600 --> 00:13:41,199 Speaker 2: You know what I'm saying, Like if you still got energy, 239 00:13:41,240 --> 00:13:43,320 Speaker 2: you know, like we're not old mentoring no more. This 240 00:13:43,440 --> 00:13:45,400 Speaker 2: was when we was you know, we was, we was 241 00:13:45,440 --> 00:13:49,280 Speaker 2: young bucks you feel me and ten years ago. But 242 00:13:49,559 --> 00:13:53,040 Speaker 2: uh you you just you start putting on music, you 243 00:13:53,040 --> 00:13:54,760 Speaker 2: know what I'm saying, And it's like and it's a 244 00:13:54,760 --> 00:13:57,320 Speaker 2: lot of times if you if you've heard my music, 245 00:13:57,360 --> 00:14:01,520 Speaker 2: it's very positive, very spiritual, very uplifting, you know, very political, 246 00:14:01,960 --> 00:14:03,840 Speaker 2: like it's a lot of all these things. My music 247 00:14:03,920 --> 00:14:09,880 Speaker 2: is deep, but my taste is ratchet, yo saying, just 248 00:14:09,920 --> 00:14:10,800 Speaker 2: like all the homies. 249 00:14:10,840 --> 00:14:12,800 Speaker 1: Our taste is very ratchet. You feel me. 250 00:14:13,040 --> 00:14:16,200 Speaker 2: Now. When I say ratchet, I'm talking like Calie, West 251 00:14:16,240 --> 00:14:20,120 Speaker 2: Coast underground, grimy dirty you feel me? Or East Coast 252 00:14:20,160 --> 00:14:20,920 Speaker 2: backpack rap. 253 00:14:21,000 --> 00:14:21,400 Speaker 1: You feel me? 254 00:14:21,560 --> 00:14:24,440 Speaker 2: Like I'm not into the or I wasn't at the time, 255 00:14:24,480 --> 00:14:26,840 Speaker 2: really like I didn't appreciate nothing coming out unless you 256 00:14:26,920 --> 00:14:29,840 Speaker 2: was outcast or ti you know what I'm saying. A scarface, 257 00:14:29,920 --> 00:14:31,760 Speaker 2: but scarface sounded like Oakland of me, you know what 258 00:14:31,760 --> 00:14:34,560 Speaker 2: I mean. So anyway, I wasn't into that these brothers 259 00:14:34,600 --> 00:14:37,800 Speaker 2: were they. I mean it looked like a Chief Key video, 260 00:14:37,960 --> 00:14:40,520 Speaker 2: Like they just pulled their shirts off and was just 261 00:14:40,560 --> 00:14:45,680 Speaker 2: like flinging their head around everybody jumping hey, hey, hey, 262 00:14:46,280 --> 00:14:48,240 Speaker 2: and me and the other and the two New Yorkers 263 00:14:48,360 --> 00:14:50,920 Speaker 2: was looking at each other like, boy, what is how 264 00:14:50,960 --> 00:14:53,080 Speaker 2: do I've never heard any of these songs? Be listening 265 00:14:53,080 --> 00:14:54,680 Speaker 2: to hip hop my whole life, I've never heard any 266 00:14:54,720 --> 00:14:57,760 Speaker 2: of these songs. These fools is singing along, bouncing around. 267 00:14:57,840 --> 00:15:00,000 Speaker 2: Even one of the brothers from the Midwest, from US 268 00:15:00,000 --> 00:15:02,800 Speaker 2: Saint Louis, he played he knew all the same music. 269 00:15:02,880 --> 00:15:05,680 Speaker 1: I was like, what are these songs? And they were like, oh, 270 00:15:05,720 --> 00:15:07,080 Speaker 1: this all we're crazy in the club. 271 00:15:07,320 --> 00:15:11,080 Speaker 2: I was like, who look little trigger finger, like like 272 00:15:11,160 --> 00:15:12,200 Speaker 2: who are these people? 273 00:15:12,200 --> 00:15:13,320 Speaker 1: What are these songs? 274 00:15:13,880 --> 00:15:16,960 Speaker 2: And since again they Texans, they had a way that 275 00:15:17,000 --> 00:15:19,800 Speaker 2: they would freestyle, and since they was all from it, 276 00:15:19,800 --> 00:15:20,920 Speaker 2: it was such a vibe. 277 00:15:21,120 --> 00:15:23,720 Speaker 1: They would be like I'd have came down a OUTA 278 00:15:23,840 --> 00:15:24,320 Speaker 1: came through. 279 00:15:24,480 --> 00:15:27,840 Speaker 2: Ay, gotta d down, Hey, i otta drink bro sitting 280 00:15:27,880 --> 00:15:32,200 Speaker 2: at the table, heya jay, Hey the mic hey. And 281 00:15:32,240 --> 00:15:35,440 Speaker 2: I was like, you're as a West Coast MC. I'm like, 282 00:15:35,520 --> 00:15:37,600 Speaker 2: y'all cheating. We didn't get to rap like that when 283 00:15:37,600 --> 00:15:40,760 Speaker 2: we freestyl I mean you you had to have styles 284 00:15:40,760 --> 00:15:43,600 Speaker 2: for miles kickback, dip back like God revivd fools, who 285 00:15:43,600 --> 00:15:46,000 Speaker 2: stepped I wrapped the West flipper track, crack your back 286 00:15:46,040 --> 00:15:48,480 Speaker 2: of tunnel, where like you had to like style it out. 287 00:15:48,960 --> 00:15:52,360 Speaker 1: They could just Ida came down, Hey, Ia came through. 288 00:15:52,480 --> 00:15:52,840 Speaker 5: Hey. 289 00:15:52,920 --> 00:15:56,040 Speaker 2: I was like, oh my gosh, what is this. I 290 00:15:56,040 --> 00:15:58,520 Speaker 2: didn't know who none of these artists were. They was 291 00:15:58,600 --> 00:16:01,160 Speaker 2: kings where they were To me, I was like, these 292 00:16:01,160 --> 00:16:03,040 Speaker 2: are the most obscure. 293 00:16:04,000 --> 00:16:04,760 Speaker 1: Names. 294 00:16:05,080 --> 00:16:07,880 Speaker 2: So just because you pop it at home, don't mean 295 00:16:07,880 --> 00:16:10,880 Speaker 2: you're gonna pop across the nation. It take very special 296 00:16:10,920 --> 00:16:14,200 Speaker 2: people to pop across the nation. There's a million gangster rappids. 297 00:16:15,640 --> 00:16:19,360 Speaker 2: But like there's something that I would name out here 298 00:16:19,360 --> 00:16:20,760 Speaker 2: that y'all would be like, I don't know it is. 299 00:16:20,760 --> 00:16:22,760 Speaker 2: But if I say Drake Snoop and Pop, y'all would 300 00:16:22,760 --> 00:16:23,800 Speaker 2: be like, yeah, is it? 301 00:16:23,880 --> 00:16:23,960 Speaker 4: Was? 302 00:16:24,000 --> 00:16:26,000 Speaker 2: It? The machine that's a part of it, right, that's 303 00:16:26,080 --> 00:16:29,840 Speaker 2: absolutely a part of it. Don't get me wrong. But 304 00:16:29,880 --> 00:16:32,760 Speaker 2: there was machines behind plenty of artists. Y'all don't know 305 00:16:32,760 --> 00:16:35,320 Speaker 2: who they are, you know, above the lawyers. That's what 306 00:16:35,360 --> 00:16:40,760 Speaker 2: I thought, had a great machine behind them. Now when 307 00:16:40,760 --> 00:16:42,880 Speaker 2: you look at the South, it's like, you know, why 308 00:16:42,880 --> 00:16:44,920 Speaker 2: did the screwed Why did DJ screw stuff work? Why 309 00:16:44,920 --> 00:16:46,640 Speaker 2: did the screw tapes work? Why did it start a 310 00:16:46,720 --> 00:16:50,000 Speaker 2: freaking movement? That whole lean and chopped and screwed movement 311 00:16:50,120 --> 00:16:52,040 Speaker 2: like that was? Why did it make it out? I 312 00:16:52,120 --> 00:16:54,760 Speaker 2: just don't get, you know what? Just because it some 313 00:16:54,800 --> 00:16:58,360 Speaker 2: people just got it, some people ready for the national scene. 314 00:16:58,720 --> 00:17:01,480 Speaker 2: Now when you look at like look at top dog 315 00:17:01,480 --> 00:17:03,520 Speaker 2: in him like Kendrick. Now this might be again some 316 00:17:03,600 --> 00:17:07,440 Speaker 2: like old man stuff, right, But when you look at Kendrick, 317 00:17:07,720 --> 00:17:09,760 Speaker 2: I'll do the young fools too, Like the young Dolphs 318 00:17:09,760 --> 00:17:12,320 Speaker 2: in them, you know, and Dirk's and all them. 319 00:17:12,400 --> 00:17:13,400 Speaker 1: But like when you. 320 00:17:13,320 --> 00:17:16,200 Speaker 2: Look at the tde roster, the black hippie thing, really, 321 00:17:16,240 --> 00:17:19,760 Speaker 2: any one of them could have popped. Any one of 322 00:17:19,800 --> 00:17:22,879 Speaker 2: them could have been Kendrick is if we're just talking talent, 323 00:17:23,080 --> 00:17:25,520 Speaker 2: and if you ask among them, they all kind of 324 00:17:25,560 --> 00:17:28,600 Speaker 2: feel like abs. The lyricists Abs so out They're like, no, 325 00:17:28,680 --> 00:17:33,440 Speaker 2: he's He's the one barring off. Kendrick could write songs, 326 00:17:33,880 --> 00:17:38,359 Speaker 2: his ear was unmatched. He was ready for the national scene. 327 00:17:38,680 --> 00:17:42,520 Speaker 2: So why is he on the list as like the one, 328 00:17:42,600 --> 00:17:46,040 Speaker 2: two three artist of a decade and not school boy Hugh? 329 00:17:46,119 --> 00:17:46,680 Speaker 1: I don't know. 330 00:17:47,480 --> 00:17:50,879 Speaker 2: It's not talent. It's just listen, just because you popping 331 00:17:50,920 --> 00:17:52,800 Speaker 2: at home don't mean you gonna pop across the world. 332 00:17:53,320 --> 00:17:57,080 Speaker 2: Who do I say this about? In politics? Ron DeSantis? Oh, 333 00:17:57,119 --> 00:17:59,159 Speaker 2: he popping at home. He got a little bit of 334 00:17:59,200 --> 00:18:04,080 Speaker 2: buzz across the nation. But just because you popping at 335 00:18:04,080 --> 00:18:07,000 Speaker 2: home don't mean you gonna pop across the nation. I 336 00:18:07,040 --> 00:18:09,680 Speaker 2: don't know if he got it, because in my mind, 337 00:18:09,800 --> 00:18:12,320 Speaker 2: it's like one of the other rules you have to ask, 338 00:18:12,359 --> 00:18:14,720 Speaker 2: which I think can may fit into number two, But 339 00:18:14,840 --> 00:18:16,639 Speaker 2: I think this is number three. But you can call 340 00:18:16,680 --> 00:18:19,439 Speaker 2: it whatever you want. Two point five is why me 341 00:18:19,720 --> 00:18:23,440 Speaker 2: and not them? If you're an artist. Now, granted, people 342 00:18:23,480 --> 00:18:26,080 Speaker 2: can download whateverever re meetings songs. They don't buyer earny 343 00:18:26,119 --> 00:18:28,160 Speaker 2: albums they want. But the point is when you start 344 00:18:28,160 --> 00:18:30,240 Speaker 2: putting on lists when it comes to like when they 345 00:18:30,320 --> 00:18:32,600 Speaker 2: step into they whip, you know, step into they whip, 346 00:18:32,600 --> 00:18:34,679 Speaker 2: when they whenever it is, they open the app and 347 00:18:34,720 --> 00:18:37,359 Speaker 2: they find a press play, Why are you gonna press 348 00:18:37,359 --> 00:18:40,640 Speaker 2: play for me and not them? When you see tickets 349 00:18:40,640 --> 00:18:43,159 Speaker 2: fly up, when you see merch you know, sales go on, 350 00:18:43,920 --> 00:18:47,200 Speaker 2: Why me not them? If you just a clone to 351 00:18:47,280 --> 00:18:49,719 Speaker 2: somebody else, which is what the music industry does all 352 00:18:49,720 --> 00:18:53,399 Speaker 2: the time, you're just trying to catch the crumbs of 353 00:18:54,240 --> 00:19:00,560 Speaker 2: and maybe siphon off fans from an already established Oh 354 00:19:00,640 --> 00:19:03,760 Speaker 2: if that don't sound like DeSantis and Trump, then I 355 00:19:03,800 --> 00:19:06,080 Speaker 2: mean is that? And now what's happening? Like? Remember I 356 00:19:06,119 --> 00:19:08,159 Speaker 2: told you how fifty did JA like you trying to 357 00:19:08,160 --> 00:19:11,639 Speaker 2: siphon off? The difference between fifty and JA and Trump 358 00:19:11,680 --> 00:19:15,040 Speaker 2: and DeSantis, like I said, is because fifty can rap. 359 00:19:15,240 --> 00:19:19,000 Speaker 2: Fifty was an amazing artist. I don't know if DeSantis 360 00:19:19,040 --> 00:19:22,160 Speaker 2: is proven yet. Oh, he could guard, he can govern locally, 361 00:19:22,200 --> 00:19:24,320 Speaker 2: he could govern when it comes to the culture war stuff. 362 00:19:24,920 --> 00:19:27,879 Speaker 2: You know, he got that like smiling your face, stab 363 00:19:27,960 --> 00:19:30,440 Speaker 2: you in the back type energy that politicians do need, 364 00:19:31,320 --> 00:19:33,600 Speaker 2: or you could say with a straight face some stuff 365 00:19:33,600 --> 00:19:34,960 Speaker 2: that you know is fardulent. 366 00:19:35,280 --> 00:19:38,399 Speaker 1: You kind of need that ability. But does that play 367 00:19:38,400 --> 00:19:39,600 Speaker 1: in stadiums? Are you? 368 00:19:39,720 --> 00:19:43,399 Speaker 2: I mean it's dope? Regional you popping in Florida? You 369 00:19:43,480 --> 00:19:45,800 Speaker 2: got that Miami based down you know what I mean? 370 00:19:45,840 --> 00:19:48,440 Speaker 2: You got that getting thirty y'all getting stirty real good 371 00:19:48,440 --> 00:19:50,040 Speaker 2: down there. You know what I'm saying. That's for the 372 00:19:50,119 --> 00:19:52,119 Speaker 2: young folk. They you know, you get thirty with the 373 00:19:52,119 --> 00:19:55,040 Speaker 2: best of them. Won't get thirty everywhere. That's not what's 374 00:19:55,080 --> 00:19:59,320 Speaker 2: happening everywhere. Now you're gonna take that regional sound out outside, 375 00:20:00,040 --> 00:20:02,119 Speaker 2: may not pop. I experienced that myself, you know what 376 00:20:02,160 --> 00:20:04,000 Speaker 2: I'm saying. Like I said, on this same tour with 377 00:20:04,040 --> 00:20:06,800 Speaker 2: these uh, with these Southern brothers, you know, ill I 378 00:20:06,840 --> 00:20:08,800 Speaker 2: was one of the openness. I went out there with 379 00:20:08,920 --> 00:20:11,960 Speaker 2: my California you know, backpack rapper. 380 00:20:12,040 --> 00:20:14,080 Speaker 1: You know what I'm saying, lyrical miracle. They was looking 381 00:20:14,080 --> 00:20:14,640 Speaker 1: at me like. 382 00:20:14,720 --> 00:20:18,560 Speaker 2: Uh, what's he talking about? 383 00:20:18,880 --> 00:20:20,080 Speaker 1: Bro By show too. 384 00:20:20,160 --> 00:20:23,200 Speaker 2: I we went back and flipped that setup and was like, Okay, 385 00:20:23,280 --> 00:20:25,679 Speaker 2: I need to give y'all some riding music, some with 386 00:20:25,760 --> 00:20:28,320 Speaker 2: some more choruses. Boy, I was one of the greatest 387 00:20:28,359 --> 00:20:30,640 Speaker 2: lessons I learned in my life, was like, listen, bro, 388 00:20:31,119 --> 00:20:34,000 Speaker 2: just because it worked down here, you know, don't worry, 389 00:20:34,000 --> 00:20:35,560 Speaker 2: don't mean it's gonna work everywhere else. 390 00:20:36,280 --> 00:20:38,719 Speaker 1: You better learn how to learn from other people. And 391 00:20:38,760 --> 00:20:39,400 Speaker 1: that's what I did. 392 00:20:39,400 --> 00:20:41,920 Speaker 2: I learned how to learn from other people make music 393 00:20:41,920 --> 00:20:43,680 Speaker 2: a little more palatable for the rest of the world, 394 00:20:45,040 --> 00:20:48,040 Speaker 2: while at the same time repping your city because you 395 00:20:48,080 --> 00:20:51,600 Speaker 2: can't lose your brand. You feel me, But you gotta like, 396 00:20:53,160 --> 00:20:55,960 Speaker 2: just because you popping at home, don't mean you popping 397 00:20:56,000 --> 00:21:00,000 Speaker 2: anywhere else. Now, how do you make that work for you? 398 00:21:00,080 --> 00:21:04,160 Speaker 2: If you're not popping at home, there's plenty of people 399 00:21:04,200 --> 00:21:06,720 Speaker 2: like that. I mean, if you're sometimes if you're not 400 00:21:06,760 --> 00:21:09,640 Speaker 2: popping at home, that's probably because maybe you just forward thinking, 401 00:21:09,640 --> 00:21:11,480 Speaker 2: maybe you just different, Maybe you just think about the 402 00:21:11,480 --> 00:21:12,080 Speaker 2: world differently. 403 00:21:12,119 --> 00:21:12,639 Speaker 1: Think about that. 404 00:21:12,680 --> 00:21:16,800 Speaker 2: If you're like, you know, you're a left leaning politician 405 00:21:16,800 --> 00:21:20,639 Speaker 2: in a red state, or you're a right leaning popelitician 406 00:21:20,680 --> 00:21:22,360 Speaker 2: in a blue state, you probably not popping at home, 407 00:21:22,760 --> 00:21:25,240 Speaker 2: but when you hit the road, you might find like. 408 00:21:25,480 --> 00:21:27,400 Speaker 1: Dang, I got a gang of fans out here. 409 00:21:28,240 --> 00:21:30,600 Speaker 2: I could use this for my advantage, and then you 410 00:21:30,640 --> 00:21:33,600 Speaker 2: get the rest of the country riding for you. And 411 00:21:33,640 --> 00:21:35,360 Speaker 2: then you could turn back at home and you come 412 00:21:35,400 --> 00:21:38,399 Speaker 2: home a superstar. You could do that, and then the 413 00:21:38,440 --> 00:21:40,520 Speaker 2: rest of the hood they come back and they like, dang, 414 00:21:40,840 --> 00:21:42,679 Speaker 2: they start acting like they mess with you, or they 415 00:21:42,720 --> 00:21:44,600 Speaker 2: come out the woodworks to being like, no, I've always 416 00:21:44,640 --> 00:21:45,720 Speaker 2: liked y'all, always like you. 417 00:21:45,720 --> 00:21:47,560 Speaker 1: You know who could do? You know who did that? 418 00:21:48,720 --> 00:21:49,119 Speaker 1: Was Merse. 419 00:21:50,080 --> 00:21:52,480 Speaker 2: This again, this is underground wrap stuff. Y'all go look 420 00:21:52,560 --> 00:21:56,560 Speaker 2: up Mercy a legend that's funny from a group called 421 00:21:56,560 --> 00:22:00,640 Speaker 2: Living Legends. Merce was just like he would just move. 422 00:22:01,280 --> 00:22:05,440 Speaker 2: He's like, all right, I'll go on tour with Atmosphere 423 00:22:05,480 --> 00:22:06,560 Speaker 2: and do the rhyme sayes thing. 424 00:22:07,000 --> 00:22:07,439 Speaker 1: He did this. 425 00:22:07,600 --> 00:22:11,120 Speaker 2: The Felt albums would slug from Atmosphere like he did 426 00:22:11,119 --> 00:22:12,800 Speaker 2: the the projects. 427 00:22:12,359 --> 00:22:13,320 Speaker 1: With Ninth Wonder. 428 00:22:13,480 --> 00:22:17,120 Speaker 2: You know, like I'm naming all these people because if 429 00:22:17,160 --> 00:22:20,240 Speaker 2: you know, you know, if not Google, So the Merse 430 00:22:20,280 --> 00:22:23,560 Speaker 2: and Ninth Wonder records like they're I mean, these are 431 00:22:23,720 --> 00:22:28,680 Speaker 2: like so he came back home triumphant, and. 432 00:22:28,640 --> 00:22:30,880 Speaker 1: It was like all city merse, you know what I'm saying. 433 00:22:30,920 --> 00:22:34,639 Speaker 2: He's like, okay, well yeah, you know, sure, put on 434 00:22:34,680 --> 00:22:37,520 Speaker 2: the paid dues and the rock the bell festivals. Like 435 00:22:37,640 --> 00:22:40,840 Speaker 2: he's just he's a household name now. But sometimes it's 436 00:22:40,840 --> 00:22:43,400 Speaker 2: like when the city don't get it, sometimes you got 437 00:22:43,400 --> 00:22:46,199 Speaker 2: to hit the road. So there's a way to do 438 00:22:46,240 --> 00:22:48,440 Speaker 2: that too. Like, if let's say your city don't mess 439 00:22:48,440 --> 00:22:50,600 Speaker 2: with you, there's a way to go. Get go, get 440 00:22:50,600 --> 00:22:55,600 Speaker 2: the fans somewhere else, bring them back home. Marthie Taylor 441 00:22:55,600 --> 00:22:59,000 Speaker 2: Green doing that, they don't really don't really mess with 442 00:22:59,040 --> 00:23:01,879 Speaker 2: her down there. She went and got them. She wouldn't 443 00:23:01,880 --> 00:23:04,719 Speaker 2: got the national fans. Now she got the national fans. 444 00:23:05,200 --> 00:23:10,320 Speaker 2: She came back home a star. You feel me, because 445 00:23:10,320 --> 00:23:13,240 Speaker 2: why the hell else would she be at Trump's arraignment 446 00:23:14,640 --> 00:23:16,480 Speaker 2: if you, I mean, if you really worry about your hood, 447 00:23:16,480 --> 00:23:19,000 Speaker 2: you should be at your hood. Nah, we'll go get 448 00:23:19,000 --> 00:23:22,639 Speaker 2: them national numbers. So to recap before we go to 449 00:23:22,680 --> 00:23:24,680 Speaker 2: the next two steps, and take a break before we 450 00:23:24,720 --> 00:23:27,920 Speaker 2: go to those next two steps. Number one, does your 451 00:23:28,000 --> 00:23:31,679 Speaker 2: own scene mess with you? Do you have a loyal 452 00:23:31,760 --> 00:23:34,400 Speaker 2: fan base at home that'll be able to carry you 453 00:23:34,840 --> 00:23:39,600 Speaker 2: when everybody else starts tripping, because if you got a 454 00:23:39,640 --> 00:23:43,520 Speaker 2: loyal scene at home, you'll always be all right. And 455 00:23:44,760 --> 00:23:46,800 Speaker 2: the flip side of this might also be true where 456 00:23:46,840 --> 00:23:49,200 Speaker 2: maybe you don't have a loyal scene at home, but 457 00:23:49,400 --> 00:23:53,280 Speaker 2: you can go nationally, find yo, find your tribe, and 458 00:23:53,320 --> 00:23:56,320 Speaker 2: bring them back home, and then that'll make your start 459 00:23:56,320 --> 00:23:59,480 Speaker 2: at home so well. Number one, Ask yourself this question. 460 00:23:59,520 --> 00:24:03,560 Speaker 2: Does your low see mess with you? Number two? Just 461 00:24:03,560 --> 00:24:07,399 Speaker 2: because you popping at home don't mean you're gonna pop nationally. Okay, 462 00:24:08,320 --> 00:24:10,399 Speaker 2: just because you you might be able, you might be 463 00:24:10,440 --> 00:24:12,960 Speaker 2: the king of your little part of the pond, queen 464 00:24:13,000 --> 00:24:16,520 Speaker 2: of your little region. But listen, just because it works 465 00:24:16,560 --> 00:24:21,719 Speaker 2: here don't mean it's gonna work everywhere. Number three, Ask yourself, 466 00:24:22,200 --> 00:24:25,000 Speaker 2: why me and not them? There needs to be something 467 00:24:25,080 --> 00:24:29,600 Speaker 2: so unique, so special about what you offer, right, that 468 00:24:29,880 --> 00:24:34,560 Speaker 2: distinguishes you from everybody else. You can't just be like 469 00:24:34,840 --> 00:24:38,800 Speaker 2: the less dramatic version of somebody else, right, You can't 470 00:24:38,840 --> 00:24:41,879 Speaker 2: just be a scrub clean version of something else. And 471 00:24:41,960 --> 00:24:45,480 Speaker 2: you gotta there's gotta be a reason why you're the one, 472 00:24:45,800 --> 00:24:48,080 Speaker 2: And sometimes it has to do with the machine, but 473 00:24:48,160 --> 00:24:49,159 Speaker 2: that's only a part of it. 474 00:24:49,240 --> 00:24:51,160 Speaker 1: Because the machine can only do so much. 475 00:24:51,760 --> 00:24:55,280 Speaker 2: You gotta have that thing, whatever that thing is, you 476 00:24:55,359 --> 00:24:59,680 Speaker 2: gotta have it now. Rules four and five, Questions four 477 00:24:59,680 --> 00:25:07,159 Speaker 2: and five. You want to do it after this break? 478 00:25:28,320 --> 00:25:29,120 Speaker 1: All right, we're back. 479 00:25:30,040 --> 00:25:36,080 Speaker 2: Number four, which I personally feel is the most important, okay, 480 00:25:37,440 --> 00:25:41,040 Speaker 2: for artists, for politicians, for anybody who's trying to do 481 00:25:41,080 --> 00:25:45,080 Speaker 2: something publicly, but specifically as we're going into this election cycle, 482 00:25:45,359 --> 00:25:48,840 Speaker 2: and I want y'all to know this as voters, to 483 00:25:49,119 --> 00:25:52,439 Speaker 2: know and to understand the game that's being presented to you. 484 00:25:53,240 --> 00:25:59,159 Speaker 2: Here's the truth. Number four. Perception is reality until it's not. 485 00:26:00,280 --> 00:26:05,119 Speaker 2: Say it again for you. Perception is reality until it's not. 486 00:26:07,119 --> 00:26:10,360 Speaker 2: All right, let me unpack it. 487 00:26:10,520 --> 00:26:13,080 Speaker 1: Maclamore pop it tags? That guy? 488 00:26:14,119 --> 00:26:18,720 Speaker 2: Now, I seen Maclamore's meteoric up you know rise, especially 489 00:26:18,800 --> 00:26:22,360 Speaker 2: because he was just a part of the Pacific Northwest 490 00:26:22,400 --> 00:26:23,199 Speaker 2: hip hop scene. 491 00:26:23,720 --> 00:26:24,600 Speaker 1: He's a great guy. 492 00:26:25,560 --> 00:26:30,560 Speaker 2: He's an incredible rapper, incredible, you know, And popping tags 493 00:26:30,640 --> 00:26:33,159 Speaker 2: is a It's a pop song. It's a it is 494 00:26:33,200 --> 00:26:35,960 Speaker 2: a brilliant pop song. You can call whatever you want, 495 00:26:36,000 --> 00:26:37,080 Speaker 2: you know what I'm saying. I don't know how old 496 00:26:37,160 --> 00:26:39,280 Speaker 2: y'all are, Like, there's a level of corny to it. 497 00:26:39,320 --> 00:26:41,639 Speaker 2: But of course it's a pop song. It's supposed to be. 498 00:26:42,240 --> 00:26:44,399 Speaker 2: But was he styling on that that he's styling on it? 499 00:26:44,440 --> 00:26:46,399 Speaker 2: You know what I'm saying, I'm not gonna hop in 500 00:26:46,440 --> 00:26:49,320 Speaker 2: the car and blast it. You feel me that, But 501 00:26:49,359 --> 00:26:52,800 Speaker 2: I don't hate the band. Like the Heist was a 502 00:26:52,800 --> 00:26:57,720 Speaker 2: great record. The problem is it wasn't even his fault 503 00:26:58,760 --> 00:27:01,280 Speaker 2: because it was the same year Good Kid Mad City, 504 00:27:02,080 --> 00:27:07,159 Speaker 2: which is a perfect record, and for some reason, the 505 00:27:07,240 --> 00:27:11,240 Speaker 2: Grammy Association decided to give the Grammy for Best Rap 506 00:27:11,280 --> 00:27:16,000 Speaker 2: Album to the heighst rather than Good Kid, Mad City. 507 00:27:16,440 --> 00:27:21,920 Speaker 2: And at that moment, hip hop culture, who was probably 508 00:27:22,640 --> 00:27:27,480 Speaker 2: was gonna, like, you know, at least recognize game. At 509 00:27:27,520 --> 00:27:31,440 Speaker 2: that moment, there was nothing Maclamore could do. His brand 510 00:27:31,520 --> 00:27:34,320 Speaker 2: was burnt. There was no follow up he could do 511 00:27:34,359 --> 00:27:37,720 Speaker 2: with that in the eyes of hip hop culture because 512 00:27:38,240 --> 00:27:41,200 Speaker 2: he just became the symbol of what we felt. 513 00:27:40,960 --> 00:27:43,040 Speaker 1: Was wrong with music industry. 514 00:27:43,080 --> 00:27:45,680 Speaker 2: It is not his fault because the boy could rap, 515 00:27:46,040 --> 00:27:48,840 Speaker 2: and like I said, he's a good guy to the 516 00:27:48,880 --> 00:27:52,520 Speaker 2: point of where he knew it shouldn't have went to 517 00:27:52,600 --> 00:27:55,520 Speaker 2: him and sent the text, and the text got screenshot. 518 00:27:55,560 --> 00:27:59,119 Speaker 2: It sent out like man, you should have won this, 519 00:27:59,119 --> 00:28:02,960 Speaker 2: this is really yours. He said to to Kendrick y'all, 520 00:28:02,960 --> 00:28:07,880 Speaker 2: that's the right thing to do. Doesn't matter. Perception's reality. 521 00:28:07,920 --> 00:28:12,800 Speaker 2: Now ten years later, eleven years later, it just there's 522 00:28:12,840 --> 00:28:16,720 Speaker 2: nothing he could do. Man, Like, you're just perception's reality. 523 00:28:17,240 --> 00:28:22,399 Speaker 2: We see you that way, Tory Lanez. I I'm not 524 00:28:22,440 --> 00:28:23,320 Speaker 2: a Tory Lanez fan. 525 00:28:23,520 --> 00:28:23,840 Speaker 1: Now. 526 00:28:24,000 --> 00:28:27,560 Speaker 2: I say this as someone that's just a consumer of music. 527 00:28:27,680 --> 00:28:29,960 Speaker 1: I don't know the guy, right, this is just me. 528 00:28:30,040 --> 00:28:31,120 Speaker 1: This is not my taste. 529 00:28:31,280 --> 00:28:34,520 Speaker 2: A lot of people like him, you know, Please please 530 00:28:34,560 --> 00:28:36,680 Speaker 2: hear me when I'm saying this, This isn't no distract 531 00:28:36,760 --> 00:28:38,880 Speaker 2: or nothing. I'm not trying to throw it in shade. 532 00:28:39,360 --> 00:28:45,120 Speaker 2: I'm just saying it's not my thing. Now as a 533 00:28:45,320 --> 00:28:49,520 Speaker 2: commentator of culture, he's kind of in. 534 00:28:52,560 --> 00:28:53,720 Speaker 1: He's in the corny box. 535 00:28:56,280 --> 00:28:56,360 Speaker 4: Now. 536 00:28:56,400 --> 00:28:58,960 Speaker 2: A lot of people disagree, but he's kind of in 537 00:28:58,960 --> 00:29:01,400 Speaker 2: the there's not really much you could do about it, 538 00:29:01,440 --> 00:29:04,040 Speaker 2: like you're just you're kind of in that. Then the 539 00:29:04,120 --> 00:29:07,520 Speaker 2: Megan situation kind of pushed it more into like, now 540 00:29:07,520 --> 00:29:12,480 Speaker 2: this is just weird. There's so much like massage and 541 00:29:12,600 --> 00:29:17,920 Speaker 2: war in there, Like it's just at perceptions reality. Man, 542 00:29:18,240 --> 00:29:21,600 Speaker 2: I don't I don't know on the other hand, NBA 543 00:29:21,720 --> 00:29:25,120 Speaker 2: young boy who again not my thing. 544 00:29:26,200 --> 00:29:27,200 Speaker 1: It is what it is. 545 00:29:28,520 --> 00:29:31,280 Speaker 2: The industry tried to like blacklist the boy he liked 546 00:29:31,320 --> 00:29:35,360 Speaker 2: the second most streaming artist. Perception is reality. It's what 547 00:29:35,440 --> 00:29:39,000 Speaker 2: we perceive him as, right y'all know ice Cube, I mean, 548 00:29:39,120 --> 00:29:42,400 Speaker 2: of course he oh oh man now, but like you know, 549 00:29:42,560 --> 00:29:46,480 Speaker 2: Nwa ice Cube. You know, Man went to like usc 550 00:29:46,600 --> 00:29:52,920 Speaker 2: for cinematography, like he's a fully educated perceptions reality. Trump 551 00:29:53,680 --> 00:29:59,360 Speaker 2: is the perfect example perceptions reality. We perceived him as 552 00:29:59,360 --> 00:30:04,560 Speaker 2: this mogul, as this boss, despite mountains of evidence that 553 00:30:04,600 --> 00:30:07,480 Speaker 2: this man been broke way longer than he been wealthy. 554 00:30:07,720 --> 00:30:11,440 Speaker 2: And this whole time, this was a character that NBC created. 555 00:30:12,000 --> 00:30:16,240 Speaker 2: This man ain't no damn mogul, that man in debt, 556 00:30:17,440 --> 00:30:21,320 Speaker 2: This nigga is not the boss that everyone said, that 557 00:30:21,360 --> 00:30:25,120 Speaker 2: these fools say is that he makes. But perception is reality, 558 00:30:26,000 --> 00:30:27,959 Speaker 2: and this is what he continues to bank off. If 559 00:30:27,960 --> 00:30:30,600 Speaker 2: you could perceive him as this particular person, if you 560 00:30:30,640 --> 00:30:34,520 Speaker 2: could perceive him as this like martyr for the cause, 561 00:30:34,920 --> 00:30:37,560 Speaker 2: which is what he's banking on for the fact that 562 00:30:37,560 --> 00:30:43,240 Speaker 2: this man is facing plentiful of charges, is the perception 563 00:30:43,920 --> 00:30:45,960 Speaker 2: that he'schooled, and that becomes reality, even though that's not 564 00:30:46,120 --> 00:30:48,240 Speaker 2: that's clearly not the case. So this stuff can work 565 00:30:48,280 --> 00:30:52,480 Speaker 2: for you or against you. But perception is reality until 566 00:30:52,480 --> 00:30:56,479 Speaker 2: it's not. Now, as an artist, what happens is this. 567 00:30:57,240 --> 00:30:59,360 Speaker 2: You go out, you do a couple of shows. You 568 00:30:59,440 --> 00:31:04,640 Speaker 2: hire yourself for really good like you know, performance videographer 569 00:31:04,800 --> 00:31:13,040 Speaker 2: or photographer who shoots the dopest dopest like live concert footage, 570 00:31:13,200 --> 00:31:16,200 Speaker 2: you know, and does the little thirty second recaps of 571 00:31:16,240 --> 00:31:19,600 Speaker 2: tour nights, shoots it at an angle that looks like, dang, 572 00:31:19,600 --> 00:31:22,200 Speaker 2: them shows is popping dog, Like this food really got it? 573 00:31:22,480 --> 00:31:22,680 Speaker 5: Man? 574 00:31:22,760 --> 00:31:24,760 Speaker 2: It shows is dope. Man, it looks like it's you know, 575 00:31:24,800 --> 00:31:26,800 Speaker 2: a whole ocean of people. You take a photo. Maybe 576 00:31:26,800 --> 00:31:29,360 Speaker 2: you had one show that was like during a festival, 577 00:31:29,400 --> 00:31:31,280 Speaker 2: and you take a good angle of that, so like 578 00:31:31,600 --> 00:31:34,080 Speaker 2: now you got the one huge crowd photo and shot 579 00:31:34,120 --> 00:31:37,040 Speaker 2: in there. But those weren't your actual shows, your actual shows. 580 00:31:37,640 --> 00:31:40,560 Speaker 2: You know, they still looked amazing, but that room only 581 00:31:40,600 --> 00:31:44,920 Speaker 2: held fifty people. So the perception was first all this 582 00:31:45,040 --> 00:31:48,000 Speaker 2: fool out here killing it. Then the promoter pull up 583 00:31:48,040 --> 00:31:53,000 Speaker 2: your hard ticket sale history or someone actually buys a ticket, 584 00:31:53,040 --> 00:31:54,720 Speaker 2: they say, dang, I can't miss this show. When you 585 00:31:54,760 --> 00:31:59,960 Speaker 2: come into the town, they come and it's like, oh, 586 00:32:00,360 --> 00:32:03,840 Speaker 2: it ain't but eighty two people here. Man, this food 587 00:32:03,880 --> 00:32:06,640 Speaker 2: had me believing he was these were stadiums he was rocking. 588 00:32:07,800 --> 00:32:08,040 Speaker 1: Friend. 589 00:32:08,160 --> 00:32:10,360 Speaker 2: First, Usually the fan is like, dang, I got lucky, 590 00:32:10,400 --> 00:32:12,080 Speaker 2: I got to catch this dude at this small thing. 591 00:32:13,000 --> 00:32:14,880 Speaker 2: Or sometimes you like dang, am I am I tripping? 592 00:32:15,000 --> 00:32:17,560 Speaker 2: Like or maybe I'm tripping, like maybe I just went 593 00:32:17,600 --> 00:32:20,080 Speaker 2: on the off night. But eventually you start realizing, like, 594 00:32:20,120 --> 00:32:23,920 Speaker 2: you know what, actually that food just got really good 595 00:32:24,000 --> 00:32:30,480 Speaker 2: photographer and now reality's reality. You really not popping like that. 596 00:32:31,200 --> 00:32:33,600 Speaker 2: You know when you see footage from some somebody's like 597 00:32:33,800 --> 00:32:39,800 Speaker 2: campaign rally and the crowd is behind him, you know 598 00:32:39,800 --> 00:32:41,360 Speaker 2: when you're looking at the thing because you gotta think 599 00:32:41,360 --> 00:32:44,960 Speaker 2: that's that's made for TV, right cause like what a 600 00:32:45,040 --> 00:32:48,520 Speaker 2: horrible seat to have, Like why would you go to 601 00:32:48,600 --> 00:32:52,040 Speaker 2: something where you're all the speakers are facing the opposite 602 00:32:52,040 --> 00:32:55,520 Speaker 2: way and you only see this person's back because that's 603 00:32:55,520 --> 00:32:58,400 Speaker 2: for perception. Nobody, Really, you don't sit like that. Have 604 00:32:58,480 --> 00:33:03,400 Speaker 2: It've actually been to a campaign rally. There's really not 605 00:33:03,520 --> 00:33:08,240 Speaker 2: that many people there. It's like a row maybe unless 606 00:33:08,280 --> 00:33:13,840 Speaker 2: you wanted them, like, you know, exceptional national next person 607 00:33:13,920 --> 00:33:17,120 Speaker 2: up type candidate. It's really not that many people there. 608 00:33:17,560 --> 00:33:19,480 Speaker 2: They just make it look like it is. The point 609 00:33:19,520 --> 00:33:21,360 Speaker 2: is to make it look like it's popping. You know 610 00:33:21,400 --> 00:33:23,880 Speaker 2: when politicians like are waving when they walk in and 611 00:33:23,880 --> 00:33:25,960 Speaker 2: they clap their hands and then they pointed somebody like, 612 00:33:26,040 --> 00:33:28,240 Speaker 2: oh hey, what's up. Like they're waving at somebody that 613 00:33:28,280 --> 00:33:30,600 Speaker 2: they knew that was there. They're just doing that. There's 614 00:33:30,600 --> 00:33:33,640 Speaker 2: no one there. You're just supposed to do that because 615 00:33:33,680 --> 00:33:35,360 Speaker 2: it's perception. 616 00:33:36,440 --> 00:33:37,040 Speaker 1: It's not real. 617 00:33:38,000 --> 00:33:40,520 Speaker 2: You heard of the phrase astroturfing. You should have because 618 00:33:40,520 --> 00:33:41,920 Speaker 2: I've talked about it on this pot. But let me 619 00:33:42,000 --> 00:33:45,400 Speaker 2: remind you again. Astroturfing is this is how you get 620 00:33:45,720 --> 00:33:47,640 Speaker 2: if there is a million people at that show, how 621 00:33:47,640 --> 00:33:50,880 Speaker 2: you get people there or that that rally, how you 622 00:33:50,880 --> 00:33:53,760 Speaker 2: get people there's like a Craigslist ad or like a 623 00:33:53,800 --> 00:33:58,520 Speaker 2: group on when you pay come and feel this this 624 00:33:58,560 --> 00:34:01,240 Speaker 2: thing to make it look all grass roots, they give 625 00:34:01,280 --> 00:34:02,360 Speaker 2: you signs. 626 00:34:02,400 --> 00:34:05,520 Speaker 1: That's not real. That's not real power. 627 00:34:06,280 --> 00:34:08,759 Speaker 2: Real power is what you and I have where you 628 00:34:08,800 --> 00:34:11,640 Speaker 2: could text somebody right now, set it many times and 629 00:34:11,680 --> 00:34:14,560 Speaker 2: been like, hey we're finna do a barbecue. You know, 630 00:34:15,320 --> 00:34:17,680 Speaker 2: little backpack giveaway at the park this weekend and a 631 00:34:17,760 --> 00:34:19,720 Speaker 2: hundred people show up, that's real power. 632 00:34:20,360 --> 00:34:21,520 Speaker 1: Oh what in a thousand people? 633 00:34:21,600 --> 00:34:24,280 Speaker 2: That's okay, because a thousand people's not real power, that's 634 00:34:24,360 --> 00:34:26,640 Speaker 2: not really they're not really there for you. But the 635 00:34:26,760 --> 00:34:29,879 Speaker 2: hundred people that are really there, they really there. Now 636 00:34:30,200 --> 00:34:33,560 Speaker 2: use that for your advantage. If you're the artist and 637 00:34:33,680 --> 00:34:35,680 Speaker 2: you can get eighty five people in. 638 00:34:35,600 --> 00:34:36,840 Speaker 1: A room, that's dope. 639 00:34:37,280 --> 00:34:39,959 Speaker 2: You can get eighty five people in a room, doc 640 00:34:40,280 --> 00:34:42,759 Speaker 2: get their email addresses. See if you could get down 641 00:34:42,800 --> 00:34:45,360 Speaker 2: yourself a little like text messaging service app where you 642 00:34:45,400 --> 00:34:49,800 Speaker 2: can like start sending them discount coupons, like do coffee meetups, 643 00:34:49,840 --> 00:34:51,759 Speaker 2: like like get involved. 644 00:34:52,360 --> 00:34:52,560 Speaker 1: Now. 645 00:34:52,600 --> 00:34:55,279 Speaker 2: Sometimes you know, of course you should, you should have 646 00:34:55,320 --> 00:34:58,880 Speaker 2: some sort of like safety precautions. I've been in a 647 00:34:58,920 --> 00:35:03,000 Speaker 2: situation where i found myself a little too open and warm, 648 00:35:04,000 --> 00:35:06,400 Speaker 2: and I've had to put some boundaries around some folks. 649 00:35:06,480 --> 00:35:10,000 Speaker 2: But the point is, you don't bemoaned, you don't fake it. 650 00:35:11,480 --> 00:35:15,360 Speaker 2: Perception is reality until it's not. And once that bubble 651 00:35:15,440 --> 00:35:19,160 Speaker 2: is burst, hopefully you learn. Man, don't fake it till 652 00:35:19,160 --> 00:35:21,640 Speaker 2: you make it, maam, because sometimes you don't get to 653 00:35:21,680 --> 00:35:22,040 Speaker 2: make it. 654 00:35:23,000 --> 00:35:24,759 Speaker 1: Just look at it. 655 00:35:25,080 --> 00:35:29,560 Speaker 2: Truthfully where it is, where you are, and what you 656 00:35:29,640 --> 00:35:33,440 Speaker 2: need to do. Because you can fake streams, you can 657 00:35:33,520 --> 00:35:37,960 Speaker 2: fake photos, but you can't fake ticket sales, and you 658 00:35:38,040 --> 00:35:41,200 Speaker 2: can't fake votes they make because they want you to 659 00:35:41,200 --> 00:35:45,040 Speaker 2: think they can, but you can't fake votes. These people 660 00:35:45,040 --> 00:35:47,879 Speaker 2: gonna vote for you or not. You need to give 661 00:35:47,920 --> 00:35:51,919 Speaker 2: them a reason to all right. Number five two more. 662 00:35:52,960 --> 00:35:58,160 Speaker 2: Number five is be very picky about who you around. 663 00:36:00,680 --> 00:36:01,000 Speaker 5: Now. 664 00:36:01,320 --> 00:36:03,319 Speaker 2: I feel like there's a rule for everybody, you know, 665 00:36:03,480 --> 00:36:06,440 Speaker 2: But when it comes to artists sometimes, like you know, 666 00:36:06,520 --> 00:36:10,200 Speaker 2: you're going on tour, you're doing features, popping up at parties, 667 00:36:10,400 --> 00:36:12,439 Speaker 2: just all these different things, and some of those things 668 00:36:12,480 --> 00:36:15,120 Speaker 2: can be transactional, like in the sense of, you know, 669 00:36:15,239 --> 00:36:18,360 Speaker 2: you pay a artist, you know whatever, thousand dollars to 670 00:36:18,400 --> 00:36:20,239 Speaker 2: hop on a song, or they pay you up you know. 671 00:36:20,320 --> 00:36:22,680 Speaker 2: Sometimes like you know, when money get tight, you're like, yeah, man, 672 00:36:22,719 --> 00:36:23,480 Speaker 2: let me do this feature. 673 00:36:23,480 --> 00:36:26,000 Speaker 1: It's like twelve hundred dollars. You don't jump on this thing. 674 00:36:26,040 --> 00:36:30,319 Speaker 2: But like, because sense perception is reality, if you do 675 00:36:31,000 --> 00:36:34,880 Speaker 2: this song with this artist turns out that fool's a 676 00:36:34,880 --> 00:36:40,680 Speaker 2: pedophile jo saying, or the album ends up being trash, 677 00:36:40,800 --> 00:36:44,160 Speaker 2: you are now forever connected to that album and that artists, 678 00:36:44,640 --> 00:36:47,759 Speaker 2: So you gotta be real picky as to who you 679 00:36:47,840 --> 00:36:50,120 Speaker 2: willing to shake hands with. You know what I'm saying, 680 00:36:50,160 --> 00:36:52,520 Speaker 2: because that stuff sometimes can come back and bite you. 681 00:36:52,560 --> 00:36:54,600 Speaker 2: Every I don't know. I don't know no politician that 682 00:36:54,880 --> 00:36:56,640 Speaker 2: ain't never been in that position. I mean, that's the 683 00:36:56,800 --> 00:37:00,239 Speaker 2: entirety of the GOP. Like y'all stuck. You know what 684 00:37:00,280 --> 00:37:02,919 Speaker 2: I'm saying, Like I don't, I don't know what y'all 685 00:37:02,960 --> 00:37:04,480 Speaker 2: gonna do. You know what I'm saying, That man that 686 00:37:04,600 --> 00:37:07,799 Speaker 2: turned you into a pretzel. As a side note, I'd 687 00:37:07,800 --> 00:37:09,640 Speaker 2: say about that man if I was a GOP, you 688 00:37:09,680 --> 00:37:12,240 Speaker 2: know how happy I would be about these Trump charges 689 00:37:12,400 --> 00:37:15,800 Speaker 2: right now, because look, I would be the snitch. 690 00:37:15,920 --> 00:37:17,720 Speaker 1: If I was a GOP, I'd be the snitch. 691 00:37:17,760 --> 00:37:19,640 Speaker 2: I'd be the one feeding in papers because like that 692 00:37:19,719 --> 00:37:21,520 Speaker 2: man got a death grip on your y'all can't do 693 00:37:21,560 --> 00:37:24,960 Speaker 2: nothing you will do, You can do nothing, your party 694 00:37:25,000 --> 00:37:26,320 Speaker 2: can't go any direction. 695 00:37:26,440 --> 00:37:27,839 Speaker 1: That man don't want y'all to go. 696 00:37:28,200 --> 00:37:30,239 Speaker 2: He got a death grip on thirty four percent of 697 00:37:30,280 --> 00:37:32,920 Speaker 2: your constituents. So to me, I'm like, y'all got a 698 00:37:32,960 --> 00:37:36,719 Speaker 2: gift because y'all can somehow finally shake loose of this man, 699 00:37:36,760 --> 00:37:38,719 Speaker 2: and you don't have to do it. You should be 700 00:37:38,760 --> 00:37:41,319 Speaker 2: sliding brag all kinds of documents you feel me to 701 00:37:41,360 --> 00:37:43,080 Speaker 2: be like, and you can get on the camera and 702 00:37:43,120 --> 00:37:45,520 Speaker 2: tell everybody like, no, listen, whoa we don't know. This 703 00:37:45,600 --> 00:37:48,920 Speaker 2: is just a woke mob trying to destroy you. You 704 00:37:48,960 --> 00:37:50,560 Speaker 2: could tell her you could play the game as much 705 00:37:50,560 --> 00:37:53,000 Speaker 2: as you won't. You feel me, but like cause that 706 00:37:53,080 --> 00:37:56,960 Speaker 2: man a career killer like Trump destroy your life. You 707 00:37:56,960 --> 00:37:59,839 Speaker 2: don't like you, You feel me letting nothing y'all can do? 708 00:38:00,320 --> 00:38:00,719 Speaker 1: You can't. 709 00:38:00,760 --> 00:38:02,480 Speaker 2: You thought you could wait it out. You know what 710 00:38:02,520 --> 00:38:04,799 Speaker 2: I'm saying, y'all can't wait it out. 711 00:38:05,360 --> 00:38:05,880 Speaker 1: You feel me? 712 00:38:05,960 --> 00:38:08,800 Speaker 2: So if I was, Look, if I was I was, 713 00:38:09,440 --> 00:38:12,120 Speaker 2: I'd be like yeah, or just this is just this 714 00:38:12,160 --> 00:38:14,239 Speaker 2: is a halt. It shouldn't happen anyway, brag how that 715 00:38:14,280 --> 00:38:15,640 Speaker 2: at me? You have to work, man, Let me slidech 716 00:38:15,640 --> 00:38:17,520 Speaker 2: you something right quick. That's what I would be doing anyway. 717 00:38:18,120 --> 00:38:19,680 Speaker 2: You gotta be careful who you do, who you do 718 00:38:19,719 --> 00:38:22,279 Speaker 2: these features with, who you do these songs with. You 719 00:38:22,320 --> 00:38:24,000 Speaker 2: know what I'm saying, who you put your name next to, 720 00:38:24,440 --> 00:38:25,920 Speaker 2: and then who you hire? 721 00:38:26,160 --> 00:38:26,640 Speaker 1: You feel me? 722 00:38:26,719 --> 00:38:28,840 Speaker 2: I think a lot of times like as an artist, 723 00:38:28,840 --> 00:38:31,239 Speaker 2: you want to come off like you got more going 724 00:38:31,280 --> 00:38:33,600 Speaker 2: on than you do. So then you hire you you know, 725 00:38:33,760 --> 00:38:36,760 Speaker 2: you think it's growth, but like all growth and good growth, 726 00:38:37,160 --> 00:38:39,080 Speaker 2: you know, it's a it's a horrible way to say it, 727 00:38:39,120 --> 00:38:41,240 Speaker 2: but like you know, some growth is cancer. 728 00:38:41,280 --> 00:38:43,320 Speaker 1: You feel me, that's a tumor. That's not growth. 729 00:38:43,520 --> 00:38:45,600 Speaker 2: You know, you gotta really think about like every move 730 00:38:45,680 --> 00:38:48,279 Speaker 2: you make and is it really going to be Is 731 00:38:48,320 --> 00:38:50,600 Speaker 2: this a growth that's a good growth? You know, So 732 00:38:51,000 --> 00:38:53,760 Speaker 2: don't hire people you don't need, don't get in a situation. 733 00:38:53,880 --> 00:38:56,480 Speaker 2: Don't spend money you ain't got, foods bee sip, spending 734 00:38:56,520 --> 00:38:58,880 Speaker 2: all kinds of stuff on on on ads and on 735 00:38:58,880 --> 00:39:02,759 Speaker 2: on on. You know, campaigns when it's like fam, it's 736 00:39:02,800 --> 00:39:05,160 Speaker 2: not even you ain't gonna you can't win this one, 737 00:39:05,239 --> 00:39:07,719 Speaker 2: dog like this ain't gonna work, man, Like, put your 738 00:39:07,800 --> 00:39:10,239 Speaker 2: dough into this campaign because like you have more better 739 00:39:10,320 --> 00:39:12,799 Speaker 2: chance of winning this one than that one, you feel me, right, 740 00:39:12,840 --> 00:39:14,760 Speaker 2: And then you and you build your brand. 741 00:39:14,760 --> 00:39:15,800 Speaker 1: You understand what I'm saying. 742 00:39:17,040 --> 00:39:20,200 Speaker 2: I remember, I mean I'm gonna go back to DeSantis, 743 00:39:20,239 --> 00:39:22,680 Speaker 2: Like you know, I hate to go back to that dude, 744 00:39:22,719 --> 00:39:25,880 Speaker 2: but I think really for real, for real, like a 745 00:39:25,960 --> 00:39:28,279 Speaker 2: thing that he got to think about. Like and it 746 00:39:28,360 --> 00:39:30,799 Speaker 2: sucks because it's a Republican talking point, but it's it's 747 00:39:30,840 --> 00:39:33,879 Speaker 2: actually like it's a good point. What if what if 748 00:39:33,880 --> 00:39:37,040 Speaker 2: he waited until twenty twenty eight? What if he did? 749 00:39:37,480 --> 00:39:39,760 Speaker 2: I mean, then you ain't got this monkey on your shoulder. 750 00:39:41,239 --> 00:39:45,239 Speaker 2: You feel me, you're not running against the guy that 751 00:39:45,280 --> 00:39:50,480 Speaker 2: you're basically competing to be. You feel me like you 752 00:39:50,480 --> 00:39:53,600 Speaker 2: don't have that l under your belt of losing to him. 753 00:39:54,040 --> 00:39:56,359 Speaker 2: I mean, I mean it's a gamble because he I mean, 754 00:39:56,400 --> 00:39:58,759 Speaker 2: maybe he could win, but I don't know. Just because 755 00:39:58,760 --> 00:40:02,040 Speaker 2: you popping at home don't mean you pop nationally, you know, 756 00:40:02,280 --> 00:40:07,960 Speaker 2: like or you're presenting yourself as like the Whole Foods 757 00:40:08,080 --> 00:40:13,640 Speaker 2: version of the thing everybody love. Like I don't know 758 00:40:13,640 --> 00:40:16,120 Speaker 2: how good that. I don't know how good that's gonna play. 759 00:40:16,239 --> 00:40:20,000 Speaker 2: You know what I'm saying. What if you position yourself 760 00:40:20,000 --> 00:40:22,120 Speaker 2: not as the Whole Foods version, but the next generation 761 00:40:22,320 --> 00:40:25,400 Speaker 2: of I don't know, like you, And maybe he's not 762 00:40:25,440 --> 00:40:27,080 Speaker 2: even gonna run, Like we don't even know yet. It 763 00:40:27,160 --> 00:40:29,520 Speaker 2: just seems like he is, at least as of the 764 00:40:29,520 --> 00:40:32,080 Speaker 2: week that I'm recording this. You know, you never know. 765 00:40:32,960 --> 00:40:35,239 Speaker 2: But yeah, be careful who you keep around, who you 766 00:40:35,239 --> 00:40:36,960 Speaker 2: shake your hands with. And then the last one is 767 00:40:37,000 --> 00:40:40,520 Speaker 2: the one that my manager always says, your plant where 768 00:40:40,520 --> 00:40:42,800 Speaker 2: you want to grow. You can't just go for where 769 00:40:42,840 --> 00:40:45,040 Speaker 2: you think the crowds are, because that might not be 770 00:40:45,160 --> 00:40:48,560 Speaker 2: your crowd. You invest in the scene that you believe in, 771 00:40:49,280 --> 00:40:51,360 Speaker 2: and you build a career that you want to build. 772 00:40:51,480 --> 00:40:53,800 Speaker 2: If not, you're gonna be sitting in that corner office 773 00:40:54,040 --> 00:40:58,120 Speaker 2: overlooking this the DC skyline, miserable having to vote for 774 00:40:58,160 --> 00:40:58,600 Speaker 2: stuff that. 775 00:40:58,600 --> 00:40:59,360 Speaker 1: You don't even want to. 776 00:40:59,560 --> 00:41:02,240 Speaker 2: You don't even leave in you being swayed by the crowd, 777 00:41:02,320 --> 00:41:05,520 Speaker 2: you know, leading from behind. No, you gotta you gotta 778 00:41:05,600 --> 00:41:08,719 Speaker 2: be the person you trying to be so you can 779 00:41:08,960 --> 00:41:10,359 Speaker 2: do the things that you're trying to do. 780 00:41:10,440 --> 00:41:14,040 Speaker 1: Now, granted, I'm assuming you. 781 00:41:14,040 --> 00:41:16,800 Speaker 2: The type of politician that has some sort of moral standard, 782 00:41:17,200 --> 00:41:19,400 Speaker 2: that has some sort of conviction. Now, if you just 783 00:41:19,480 --> 00:41:23,719 Speaker 2: in it for the power, ignore everything I'm saying up 784 00:41:23,719 --> 00:41:26,080 Speaker 2: say go get go, get your bag, Go get your power. 785 00:41:27,400 --> 00:41:29,080 Speaker 2: Be as devoid of. 786 00:41:29,760 --> 00:41:31,560 Speaker 1: Any of these things that you want to be. 787 00:41:33,000 --> 00:41:35,319 Speaker 2: But if you really actually believe in the stuff you're 788 00:41:35,320 --> 00:41:37,400 Speaker 2: trying to believe, and you really think you could you 789 00:41:37,440 --> 00:41:40,839 Speaker 2: could make this country better? You got a plant where 790 00:41:40,880 --> 00:41:43,319 Speaker 2: you want to grow, invest in things that you think 791 00:41:43,360 --> 00:41:46,200 Speaker 2: will lead towards the things, and I understand the nature 792 00:41:46,320 --> 00:41:46,959 Speaker 2: of the game. 793 00:41:47,080 --> 00:41:48,080 Speaker 1: It's just like in music. 794 00:41:48,120 --> 00:41:51,120 Speaker 2: The nature of the game forces you to carry yourself 795 00:41:51,120 --> 00:41:53,080 Speaker 2: in a certain way that if you're going to reach 796 00:41:53,080 --> 00:41:55,600 Speaker 2: a certain type of success, you have to play the 797 00:41:55,680 --> 00:41:56,719 Speaker 2: game in a certain way. 798 00:41:57,440 --> 00:41:59,360 Speaker 1: Or you could be like, forget that. 799 00:41:59,400 --> 00:42:01,200 Speaker 2: I'm gonna play game the way I want to play it, 800 00:42:01,239 --> 00:42:02,799 Speaker 2: and it's gonna work the way I want to work, 801 00:42:02,840 --> 00:42:06,560 Speaker 2: and I'm gonna bend it to my will. Maybe shoot 802 00:42:06,600 --> 00:42:25,600 Speaker 2: your shot. Hopefully it works. So in conclusion, the six 803 00:42:25,680 --> 00:42:29,879 Speaker 2: things that any politician can learn from independent artists. Number one, 804 00:42:31,000 --> 00:42:35,839 Speaker 2: ask yourself, does your own hood mess with you? Number two, 805 00:42:36,880 --> 00:42:40,160 Speaker 2: just because you popping at home don't mean you popping national. 806 00:42:40,680 --> 00:42:46,200 Speaker 2: Number three ask yourself, why me and not them? Perception 807 00:42:46,360 --> 00:42:51,160 Speaker 2: is reality until it's not. Number five, the very picky 808 00:42:51,200 --> 00:42:53,879 Speaker 2: who you connect with, keep that circle nice and tight. 809 00:42:54,920 --> 00:43:00,879 Speaker 2: And number six, plant where you want to grow. If 810 00:43:00,880 --> 00:43:04,399 Speaker 2: you hip to these rules, not only one, I think 811 00:43:04,440 --> 00:43:07,759 Speaker 2: you might find yourself a very successful politician, but two, 812 00:43:07,920 --> 00:43:11,000 Speaker 2: as an informed voter, you might be able to understand 813 00:43:11,239 --> 00:43:14,799 Speaker 2: and choose wisely the people that you want to mess with. 814 00:43:15,719 --> 00:43:17,280 Speaker 1: Happy election season, y'all. 815 00:43:17,600 --> 00:43:42,040 Speaker 5: Hood politics. 816 00:43:42,840 --> 00:43:45,719 Speaker 2: You know, I don't know why I ain't thought of 817 00:43:45,760 --> 00:43:49,120 Speaker 2: this before, but you know you could use promo code 818 00:43:49,160 --> 00:43:55,720 Speaker 2: hood for fifteen percent off on terrorform coolbrew dot com. 819 00:43:56,520 --> 00:43:59,279 Speaker 2: Like I forgot I own that company, and this is 820 00:43:59,320 --> 00:44:04,200 Speaker 2: my pod. Y'all, go ahead and punch it from a coldhood. 821 00:44:04,200 --> 00:44:07,080 Speaker 2: If you in the cold Brew, get you some cold brew, 822 00:44:08,200 --> 00:44:11,280 Speaker 2: Gonna get you some coffee. Yeah, Like, I can't believe, 823 00:44:11,280 --> 00:44:13,720 Speaker 2: I ain't think it is still right now. 824 00:44:24,400 --> 00:44:24,799 Speaker 1: Yo, y'all. 825 00:44:24,880 --> 00:44:27,400 Speaker 2: This thing right here was recorded by Me Propaganda and 826 00:44:27,480 --> 00:44:33,680 Speaker 2: East Lows, boil Heights, Los Angeles, California. This thing was mixed, edited, mastered, 827 00:44:33,719 --> 00:44:36,480 Speaker 2: and scored by the one and the only Matt Awsowski. 828 00:44:36,640 --> 00:44:40,120 Speaker 2: Y'all check out this fool's music. I mean it's incredible. 829 00:44:40,640 --> 00:44:45,800 Speaker 2: Executive produced by Sophie Lichterman for cool Zone Media. Man, 830 00:44:46,080 --> 00:44:48,359 Speaker 2: and thank you for everybody who continue to tap in 831 00:44:48,440 --> 00:44:51,600 Speaker 2: with us. Make sure you leaving reviews and five star 832 00:44:51,719 --> 00:44:53,680 Speaker 2: ratings and sharing it with the homies so we could 833 00:44:53,719 --> 00:44:56,560 Speaker 2: get this thing pushed up in the algorithm. And listen. 834 00:44:56,640 --> 00:44:58,719 Speaker 2: I just want to remind you these people is not 835 00:44:58,800 --> 00:45:01,160 Speaker 2: smarter than you. If you want understand city living, you 836 00:45:01,280 --> 00:45:12,200 Speaker 2: understand politics. We'll see you next week.