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Speaker 2: So we was going down the line. So we did

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Speaker 2: Fab and Philly, we did Ross and Philly, we did

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Speaker 2: Fab and Kiss and Boston and after that we was

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Speaker 2: like man, heat checked, we on fire. Let's go out Baltimore.

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Speaker 2: So we booked g z Ybs scholar who's from Baltimore

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Speaker 2: and we booked p and b Rock. The day we

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Speaker 2: had that show was to rental downpour, so it was

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Speaker 2: raining crazy. So we did terrible. We lost a ton

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Speaker 2: of money. I remember being in the lobby at a

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Speaker 2: hotel we were staying at. We were talking to each other.

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Speaker 2: We're like, man, like you got enough to get back

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Speaker 2: to Philly.

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Speaker 3: Like we was in there literally trying to streak together

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Speaker 3: eighty dollars. We just had to show the night.

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Speaker 4: Before how much you lost.

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Speaker 5: Yeah, one hundred thousand.

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Speaker 6: Night my graduates from my school being force back drop drop, Mike,

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Speaker 6: drop back drop drop.

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Speaker 4: All right, guys, welcome back e y l is be

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Speaker 4: a dope episode. Yeah, all pun intent.

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Speaker 7: This is going to be the dopest.

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Speaker 4: So dope shows my man Jamy and Steph. So I'll

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Speaker 4: give you the background story on this. The first show

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Speaker 4: that we actually was commissioned to do as talent because

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Speaker 4: we've been doing shows for a long time, but usually

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Speaker 4: the show is our shows and we put it together,

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Speaker 4: we market it, we get you know, talent, you know

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Speaker 4: through the whole nine. We just did it Apollo. You know,

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Speaker 4: we did invest fast, we do We're doing this for

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Speaker 4: a long time, but this is the first show, and

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Speaker 4: we was actually commissioned to come Yeah, and it was

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Speaker 4: a dope experience and it was through Dope Shows. So

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Speaker 4: we found out that dope shows is actually like the

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Speaker 4: premier I guess, I don't want to say booking agents,

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Speaker 4: but the premier promoters, yeah, promoter promoting promoter, concert promoters

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Speaker 4: in the Tri State area in Philadelphia. So once we

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Speaker 4: actually got tapped in, we realized that, well, we always knew,

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Speaker 4: but there's a whole market for this. Like you see

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Speaker 4: artists doing shows all the time, but you never really

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Speaker 4: think like who's throwing the shows. And of course we

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Speaker 4: know the big names like Live Nation things of that nature,

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Speaker 4: but there's still independent companies out here that's doing it

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Speaker 4: from the ground up, putting their own money into it,

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Speaker 4: putting their own marketing into it, and it's a it's

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Speaker 4: a viable business. And it's one of these things where

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Speaker 4: we're told about sports and entertainment, but you don't necessarily

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Speaker 4: have to be in sports and entertainment to actually make

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Speaker 4: a living and make money off of sports entertainment.

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Speaker 7: You create a business around sports and you don't have

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Speaker 7: to be you don't have.

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Speaker 4: To be entertainer. So this is this is one of

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Speaker 4: those situations. So we're going to get all the game.

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Speaker 4: I'm sure we're going to get a lot of gyms,

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Speaker 4: a lot of information. So first and foremoal, thank you guys.

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Speaker 4: I appreciate it.

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Speaker 7: Thank you for having Yeah, we appreciate having us.

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Speaker 4: All right, So yeah, let's get us a backstory of

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Speaker 4: how this actually started.

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Speaker 7: Because we got to stop because we got to get

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Speaker 7: the biggest shout out. So tranfully of we said, mister Troy,

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Speaker 7: mister Rashad, there's these people from Philly. They're trying to

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Speaker 7: get in.

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Speaker 5: Contact with you.

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Speaker 7: I said, who is They dope shows man, they dig

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Speaker 7: and Philly. They want to they want to find y'all.

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Speaker 7: They called THEE I said, all right, let's get it

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Speaker 7: all the line.

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Speaker 4: So shout out, Shout out the tray, shout out the tray,

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Speaker 4: out the Spurgo billion God, shout out to Trey. That's

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Speaker 4: for sure. So yeah, so all right, so how did

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Speaker 4: this start? Believe it started in twenty seventeen, twenty twenty seventeen,

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Speaker 4: so what's the backstories on?

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Speaker 2: So we started in twenty seventeen. Our first show was

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Speaker 2: Jadakiss and Fat Freddy versus Jason Uh at the Fieldmore

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Speaker 2: field More. This was before the album, like because we

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Speaker 2: called Fat and we were like we wanted to do him.

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Speaker 2: He was like, well, we got this idea. We want

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Speaker 2: to have Kiss on it too, because we're trying to

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Speaker 2: do an album together. So this was really just like

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Speaker 2: a concept show. It really just got started, like the

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Speaker 2: concept got grown from just this one show. And we

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Speaker 2: did it in Philly at the Field Moore. Twenty five

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Speaker 2: hundred people sold it out in six weeks. Before we

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Speaker 2: did the show, people didn't belie, like I don't know

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Speaker 2: if that could work in Philly, Like I don't know

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Speaker 2: about that, but me and Jamiya we just went head

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Speaker 2: first and feet to the pavement. We hustled, We marketed

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Speaker 2: every week, every day, and we sold it out in

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Speaker 2: six weeks. So that was the first show and then

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Speaker 2: we did after that, we did Rick Ross. We did

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Speaker 2: Rick Ross and then we took that same show like

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Speaker 2: we made some money, but the money that we made,

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Speaker 2: we didn't like going splurge and buy chains and stuff

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Speaker 2: or whatever.

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Speaker 7: Yeah that comes in I see.

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Speaker 2: We we reinvested it and we booked Rick Ross and

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Speaker 2: we also booked Jadakiss and fab in Boston, So we

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Speaker 2: had never been to Boston before. The first time we've

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Speaker 2: been to Boston was when we did that show, and

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Speaker 2: we went there and it was like it was a

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Speaker 2: little bit of a culture shock. But we did the

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Speaker 2: same scheme like we did in Philly. We got to

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Speaker 2: the ground, we started meeting people, marketing, hitting the radio stations,

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Speaker 2: hitting the ground running, and we sold out the House

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Speaker 2: of Blues in Boston with Jadakiss and Fat And one

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Speaker 2: thing we learned about Boston is they love hip hop,

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Speaker 2: like no matter what the culture is, whoever's up there,

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Speaker 2: they like, they really are passionate about hip hop. Actually,

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Speaker 2: their first week sales we went on cell did better

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Speaker 2: than we did in Philly, so that was successful. And

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Speaker 2: then we went on to do some stuff in Baltimore,

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Speaker 2: which we'll get into, and just a bunch of other shows.

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Speaker 7: And so how did y'all meet? Right, because obviously I

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Speaker 7: got to the first show, but I was hip hop

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Speaker 7: and music plays a role in your life. But how

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Speaker 7: did y'all get together to say, let's come together and

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Speaker 7: create this dope platform so that we can make some

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Speaker 7: money promote the music that we love. How did y'all meet?

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Speaker 3: It was actually a mutual. My cousin is Am is

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Speaker 3: a friend of Steph's. They was friends growing up together.

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Speaker 3: So we all it was like a playoff game. We

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Speaker 3: all went to UH the Sixers was in the playoffs.

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Speaker 3: We all went to Xfinity Live. We was kind of

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Speaker 3: kicking it that day. I was doing parties at that time,

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Speaker 3: so from near Steph then started coming to all the

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Speaker 3: parties that I was having, so we would kick it

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Speaker 3: on the party level. We started talking about doing the

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Speaker 3: business together. Initially, the business is supposed to be like

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Speaker 3: a club because that was what I had currently going

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Speaker 3: on and stuff was doing real estate.

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Speaker 5: But once we.

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Speaker 3: Started, we had seen I had seen like with the

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Speaker 3: clubs that they was kind of like coming and going.

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Speaker 3: It was more like you kind of had like a

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Speaker 3: short window opportunity to make money in Philly before the

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Speaker 3: natives would start saying like, oh that club burnt out

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Speaker 3: or won't want to go there no more. So we

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Speaker 3: knew we wanted the longevity with a business, and I

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Speaker 3: felt like the club ain't have that. So then we

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Speaker 3: just started talking about like other things we could do,

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Speaker 3: and we seen a void in Philly where it was

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Speaker 3: like the club scene was dying out but when artists

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Speaker 3: was coming to the city, the whole city was getting

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Speaker 3: behind it. The whole city wanted to come out for

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Speaker 3: that one night.

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Speaker 5: So he was like, well, let's.

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Speaker 3: Keep recreating that bring artists through Philly on a consistent basis,

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Speaker 3: And that's what we did with dope shows.

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Speaker 7: So when you'll start though, right, because a lot of

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Speaker 7: times we don't see this and we try to highlight

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Speaker 7: it that there's two black men working together. Was it

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Speaker 7: initially off the stat like Yo, I like this guy,

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Speaker 7: like what he's doing, let's work go with that ego?

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Speaker 7: Was some negotiation like yo, you gotta scurb this and

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Speaker 7: then we can get this done. Like what was that like?

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Speaker 2: No, it really was just like I think we got

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Speaker 2: a mutual admiration for each other. And I was like, man,

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Speaker 2: like he got some traits that he was a little

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Speaker 2: younger than me, but I'm like, man, I really admire

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Speaker 2: like his hustle and like his integrity and things that

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Speaker 2: he does, like that I see from the outside looking

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Speaker 2: at so and I was like, when I go to

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Speaker 2: his parties, it's always lit like I'm having a good time,

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Speaker 2: and it's like, let's bottle that up, and like that's

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Speaker 2: let's make that something bigger. So I think it was

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Speaker 2: things that I've seen in him. I think it was

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Speaker 2: things he's seen and made that made us like great

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Speaker 2: partners and it's I mean partnership. Y'all know, it was

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Speaker 2: like a marriage. It was like you really gotta love

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Speaker 2: you gotta love your partner like like a brother. Like

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Speaker 2: sometimes y'all put each other in the headlock, but you

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Speaker 2: get past it and you and you move forward, and

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Speaker 2: you know, things come out the right way.

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Speaker 4: For people that's looking to just get into this game.

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Speaker 4: Like your first show, what was the steps? Obviously, I'm

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Speaker 4: assuming you contacted the venue said okay, how much is

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Speaker 4: it paid the venue? Then you gotta have production team,

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Speaker 4: then you got to book the artists. So can you

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Speaker 4: like walk us through the steps of up that you took.

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Speaker 3: Yeah, I mean when we first started, we kind of

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Speaker 3: started directly with the We knew the venue that we want,

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Speaker 3: We knew the size venue because I was already doing parties.

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Speaker 3: And with the parties, I was already doing like maybe

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Speaker 3: one thousand people fifteen hundred with no artists, so we

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Speaker 3: knew we wanted to start above that. So the venue

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Speaker 3: in our city that was twenty five hundred and twenty

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Speaker 3: six hundred people is the Field More of Philadelphia, So

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Speaker 3: we knew that that was the venue we wanted to do.

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Speaker 3: So we had the venue in mind, but then we

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Speaker 3: was just looking at different artists. So, like Steph said,

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Speaker 3: we contacted Fab. Once we decided on like, all right,

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Speaker 3: we're gonna do Fab and Kiss. We had the venue,

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Speaker 3: we then started to roll out all of the marketing

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Speaker 3: to the city. We got, got the radio station behind us.

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Speaker 3: We just started taking meetings and making sure that we

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Speaker 3: was getting in the marketing everywhere us as a brand,

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Speaker 3: our marketing has always been like a gorilla style marketing

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Speaker 3: approach where it's like we want everybody to see it

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Speaker 3: from eight to eighty. So if you live in Field, Adelphia,

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Speaker 3: if we got a show going on, you're gonna hear

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Speaker 3: about it some way, whether it's through the streets, whether

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Speaker 3: it's through the radio, whether it's through social media. So

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Speaker 3: that was the same approach we took from day one

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Speaker 3: and then six weeks into the promo we was able

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Speaker 3: to get the show sold up, but that was kind

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Speaker 3: of just like the steps of like getting the venue.

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Speaker 3: Then we got the artists, and then we put all the.

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Speaker 5: Marketing around it.

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Speaker 4: How did you get the artists?

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Speaker 3: We ended up just reaching out Fab at the time.

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Speaker 3: We tried to take a couple of different channels, but

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Speaker 3: we ended up emailing Yeah, he had an email on his.

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Speaker 4: Bio contact this person. Yeah, most artists though, Yeah, it

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Speaker 4: was yeah yeah.

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Speaker 3: All the time we were trying to figure out what

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Speaker 3: was the best way. We ended up was talking to

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Speaker 3: some other people that like, some folks that knew him,

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Speaker 3: but the email is ended up getting us the actual.

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Speaker 4: And said I want to book Fab for this show

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Speaker 4: and this is his price. Yea, yeah, hasn't change as much.

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Speaker 4: And like the artists people don't know most artists, they

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Speaker 4: want to get paid in cash. That's why he was

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Speaker 4: about back in all this back in on these rap songs.

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Speaker 4: Explain to them when they when they mean when they

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Speaker 4: talk about back in.

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Speaker 2: So you got to have their money. They're there, back

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Speaker 2: in money in cash. Usually some artists it depends, like Fab,

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Speaker 2: you could give him cash, like that's how he works.

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Speaker 2: He trusts our relationship. But some artists want day money

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Speaker 2: a week before they even get to the market, the whole,

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Speaker 2: the whole whole thing. So you got to wire it

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Speaker 2: to him.

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Speaker 7: Or whatever.

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Speaker 2: So it just depends on the artist. But that's that's

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Speaker 2: pretty much the back end. Like as far as like

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Speaker 2: whatever they do on the back end, you got to

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Speaker 2: have it. So whether the tickets sell and you hustled

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Speaker 2: and you sold it out or not, they still want.

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Speaker 4: So it's like if it's forty fifteen let's say up

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Speaker 4: front fifteen couple weeks, well twenty, Yeah, it's usually it

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Speaker 4: is ususually fifty percent upfront and then the other fifty

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Speaker 4: get when they get to the spot before they before

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Speaker 4: they start performing, like five minutes before you got to

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Speaker 4: count out and cash.

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Speaker 7: Yeah, work worth words. Otherwise, BEFA, it's a show on Sunday,

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Speaker 7: make sure you get to that bank. Bank ain't open

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Speaker 7: on something for sure.

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Speaker 4: No performance if they don't get if they don't get paid,

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Speaker 4: no performance.

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Speaker 7: To talk about riders, I.

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Speaker 3: Mean riders being one hundred percent honest. When we first

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Speaker 3: was in it, when we first got in the business business,

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Speaker 3: we was more like everything they put on the rider,

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Speaker 3: we gotta do, like we don't want the artists to

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Speaker 3: feel like they get here and we don't got something

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Speaker 3: that they want. But to date, now we got around

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Speaker 3: twenty five shows, we've done, so I can tell you now.

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Speaker 3: And at this point, we don't do everything that's on

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Speaker 3: the rider because a lot of times you'll see that

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Speaker 3: the artists don't use everything that they ask for. It's

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Speaker 3: kind of just like a list of things that they say,

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Speaker 3: like right now, if I was an artist and I

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Speaker 3: told people on this day, like I like these twenty

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Speaker 3: five things. As I'm traveling around the world and going

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Speaker 3: to these places, I may not want pink star birst

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Speaker 3: today like I might that might be on my rider,

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Speaker 3: but I may not care about it in the moment.

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Speaker 3: So we started just we kind of got we created

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Speaker 3: like a dope shows rider of like things that we

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Speaker 3: know we're gonna have there, like liquor.

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Speaker 5: We're gonna have liquor backstage at every show.

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Speaker 3: But some of the nuanced things, they're like things that

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Speaker 3: we like don't matter that much. Will cut it off

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Speaker 3: the roder just because it don't matter as much.

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Speaker 7: Y'all have a rider, and it's almost like a checklist

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Speaker 7: for the artists like or we'll have that will take that.

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Speaker 5: Yeah, that's smart, that's pretty.

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Speaker 3: So when they send it right like because sometimes they'll

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Speaker 3: send like they may send and may say like they

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Speaker 3: want five bottles of they might see they want five

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Speaker 3: bottles of East of Speed.

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Speaker 5: It's like we're not doing five balls speed.

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Speaker 3: You might get one, might get two, might might get

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Speaker 3: five bills, it might not be that. Just just depend

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Speaker 3: on what it is actually on the rider and what

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Speaker 3: we feel like, also depends on like how well the.

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Speaker 5: Show's doing too, like just everything.

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Speaker 4: Booking booking artists is not as easy as people. Like

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Speaker 4: I said, we've had some experiences with booking some artists,

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Speaker 4: and I mean booking it is just one part of it.

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Speaker 4: But last minute travel and things change, and this person's

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Speaker 4: riding needs to be updated, and it's like it could

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Speaker 4: be a lot, it could be a lot, and at

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Speaker 4: some point in time you just got to say enough

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Speaker 4: is enough. Like we had one artist that was asking

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Speaker 4: for way too much in the rider and we just

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Speaker 4: we're not doing it. Yeah, it turned out it wasn't

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Speaker 4: really him. He was cool, he really wanted but you know,

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Speaker 4: his team, his team.

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Speaker 2: We created like a dope thing with the riders though

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Speaker 2: to whereas though we get local businesses opportunity to like

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Speaker 2: help us build the riders. So it's like, for instance,

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Speaker 2: we got a restaurant in Philly, called kings and queens,

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Speaker 2: and they do all our food like they do all

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Speaker 2: our food, but they got amazing fish. They got this

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Speaker 2: fruit set up, actually.

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Speaker 5: Got it.

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Speaker 2: So like that's like that's how we tie in local

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Speaker 2: places and local brands to like put them in position

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Speaker 2: and like, you know, get in front of the artists,

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Speaker 2: because a lot of times that's not easy.

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Speaker 4: The riders dope even on the other side too. For

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Speaker 4: because the first time I heard about a rider, my

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Speaker 4: friend Valencia shot about she was this is like early

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Speaker 4: before your legion, when I was just I was doing

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Speaker 4: my financial planning thing, but I was doing it online

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Speaker 4: and people it was some interest to like book me

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Speaker 4: for certain things. So I would ask her, like how

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Speaker 4: much you charge and she was like, well, you have

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Speaker 4: a rider. I'm like, what's a rider? And then she

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Speaker 4: was telling me like a rider is everything that you request.

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Speaker 4: So it's like I request a first class plane ticket,

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Speaker 4: four star hotel I want, you know, like you said,

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Speaker 4: a fish dinner. Whatever you want, you could put it

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Speaker 4: in a rider. And then it's like this is this

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Speaker 4: is what I need to come. It makes it a

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Speaker 4: lot easy as opposed to saying like I want this.

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Speaker 4: And then every week you gotta like change it. This

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Speaker 4: is the set template of what I want. Like I said,

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Speaker 4: sometimes people just go overboard and like inntal floors and.

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Speaker 7: I want their clippers. I want a pink towel like.

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Speaker 5: This.

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Speaker 4: But it is good to know for artists, even entrepreneurs

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Speaker 4: entertainers to have a rider in place. It's important also,

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Speaker 4: I like, I like your idea from the other side

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Speaker 4: of it. Have a set rider like this is what

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Speaker 4: we provide, right, and then if they want something over

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Speaker 4: and above that, then you know you can accomminate it

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Speaker 4: if you want. But as opposed to just leaving up

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Speaker 4: to their wildest dreams just running up.

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Speaker 2: Them up, yeah, we never had an issue. They always

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Speaker 2: be happy with what they get because.

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Speaker 3: The spread that the spread that kings and queens and

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Speaker 3: the local businesses that come on a lot of times

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Speaker 3: it usually be more than what they was on their

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Speaker 3: rider when it's all said and done, because the companies

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Speaker 3: are trying to get their brains out there a lot

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Speaker 3: of times. So it's kind of kind of like one

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Speaker 3: hand and watched the other in that sense with the riders.

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Speaker 7: So this is important too because it's somebody listening right now,

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Speaker 7: who's and the maybe the party from phase when you

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Speaker 7: said you started funding, right, so you said you had

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Speaker 7: to pay that forty thousand. Are we at the time

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Speaker 7: working in real estate? Are we doing still doing the

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Speaker 7: clubs to allocate enough funds to pay for these things?

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Speaker 7: Like where are we getting the funded from.

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Speaker 5: To do it? Yeah?

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Speaker 2: So we I was in real estate, Mirror was working

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Speaker 2: and he also had a business as well, So we

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Speaker 2: just put our funds together. FAB was forty thousand, twenty thousand,

377
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Speaker 2: ten and ten. You know the venue was at that time.

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Speaker 2: I think it was like twenty thousand.

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Speaker 4: Chiss was twenty the venue to get so we ended

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Speaker 4: up getting faed and kissed together.

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Speaker 5: It was fifty all right, so fifty so ten kiss Yeah.

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Speaker 5: I don't know how they worked out.

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Speaker 3: It was like it was forty fab, but then once

384
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Speaker 3: we did it together, it was like fifty together.

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Speaker 4: Yeah, after versus that's changed.

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Speaker 7: This price is not today?

387
00:17:29,040 --> 00:17:30,919
Speaker 2: What were you saying? Oh you said yes, So we

388
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Speaker 2: broke it down. So whatever the price was, it was

389
00:17:33,320 --> 00:17:36,520
Speaker 2: twenty five. We both broke it down, took it. I

390
00:17:36,560 --> 00:17:39,320
Speaker 2: remember being at the TV bank on South Street putting

391
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Speaker 2: a deposit and I'm like I did a lot of

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Speaker 2: businesses before. But I don't know if this is really

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Speaker 2: gonna come back. I never did this before, and we

394
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Speaker 2: just we just put it all on faith and put

395
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Speaker 2: it all on hustle, and we put it out there

396
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Speaker 2: and we booked them.

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Speaker 4: So, like, you remember how much it costs the first

398
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Speaker 4: show to produce it. Yeah, it was seventy seventy thousand,

399
00:17:57,640 --> 00:18:00,280
Speaker 4: so fifty thousand for the artists, yeah, and then twenty

400
00:18:00,280 --> 00:18:01,399
Speaker 4: thousand for the venue.

401
00:18:01,600 --> 00:18:01,800
Speaker 7: Yeah.

402
00:18:02,640 --> 00:18:05,560
Speaker 4: So yeah, it was probably probably like eighty Yeah, like

403
00:18:06,320 --> 00:18:09,120
Speaker 4: at the market eighty bands in the venue that included

404
00:18:09,720 --> 00:18:13,440
Speaker 4: the audio person, security, they handled all the venue handled, yeah,

405
00:18:13,520 --> 00:18:16,520
Speaker 4: venue all you like it was like one house, yeah, yeah,

406
00:18:16,520 --> 00:18:19,040
Speaker 4: and then it was like marketing. You remember how much

407
00:18:19,080 --> 00:18:20,520
Speaker 4: you made off that, Yeah, so.

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00:18:20,440 --> 00:18:23,960
Speaker 3: We made we we spent probably like eighty when they're making.

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Speaker 4: One forty and then sixty thousand dollar sixty profit.

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Speaker 3: Then we ended up we put the whole one forty

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Speaker 3: back into the business. So we booked Cross, So we

412
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Speaker 3: took that eighty we spent on the first show, and

413
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Speaker 3: then we spent that eighty on the Rick Ross Show,

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Speaker 3: and then the seventy we ended up doing or seventy

415
00:18:41,359 --> 00:18:44,359
Speaker 3: eighty we end up doing Fad and Kissing Boston. So

416
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Speaker 3: all money in all money in our first show we

417
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Speaker 3: sold it out mayde one forty. We took all the

418
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Speaker 3: money and put it right back into the business and

419
00:18:52,240 --> 00:18:54,600
Speaker 3: was like all we had celebrate after we come off

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Speaker 3: these two chows. So we still ain't celebrating after that.

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Speaker 7: The sixty thousand dollars profit is impressed, right, So how

422
00:19:00,920 --> 00:19:02,960
Speaker 7: did you get into the pricing of it because that's

423
00:19:02,960 --> 00:19:04,919
Speaker 7: an issue too, right, we don't know what to price

424
00:19:05,320 --> 00:19:07,080
Speaker 7: a ticket for so that we can make profit. Some

425
00:19:07,119 --> 00:19:09,040
Speaker 7: people will price it too low and that there's no

426
00:19:09,080 --> 00:19:11,439
Speaker 7: profit at the end. So what was that process like

427
00:19:11,480 --> 00:19:13,159
Speaker 7: of saying, all right, this is how much we have

428
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Speaker 7: to charge each person. Maybe there's a VIP, maybe there's

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Speaker 7: some type of incentive so that we can actually make

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Speaker 7: a profit once it's all sett up.

431
00:19:19,200 --> 00:19:22,199
Speaker 2: It's like comps off of other shows that were pulling

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00:19:22,280 --> 00:19:25,040
Speaker 2: up that we would get some research for. And then

433
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Speaker 2: it is about like how you feel in the market.

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Speaker 2: It's like we we outside, we don't people like people

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00:19:31,200 --> 00:19:34,800
Speaker 2: love Fat and kiss It's like, all right, this is

436
00:19:34,800 --> 00:19:37,040
Speaker 2: the price. So we came up with the prices internally,

437
00:19:37,320 --> 00:19:38,960
Speaker 2: and then when we put it on sale, We're seeing

438
00:19:39,000 --> 00:19:41,600
Speaker 2: how hot it was and how it's moving. We ticked

439
00:19:41,600 --> 00:19:43,560
Speaker 2: it up a little bit, you know, here and there.

440
00:19:44,000 --> 00:19:45,440
Speaker 2: So that's how we kind of gauged it.

441
00:19:45,520 --> 00:19:49,040
Speaker 7: Yeah, so the first price is the initial sale, but

442
00:19:49,080 --> 00:19:51,520
Speaker 7: then as you see people of person now becomes more

443
00:19:51,520 --> 00:19:52,360
Speaker 7: of a premium, right.

444
00:19:52,760 --> 00:19:55,640
Speaker 2: And then bit the less opens you got, the more

445
00:19:55,720 --> 00:19:57,680
Speaker 2: so you don't have that many opens left, meaning you

446
00:19:57,680 --> 00:19:58,880
Speaker 2: don't have that many tickets left.

447
00:19:58,920 --> 00:20:02,840
Speaker 8: It it's like the price even over premium, right, right,

448
00:20:02,880 --> 00:20:04,800
Speaker 8: So did we even start learning that where it was

449
00:20:04,800 --> 00:20:07,280
Speaker 8: like studying I remember during that time, this the first

450
00:20:07,320 --> 00:20:09,400
Speaker 8: show stuff was like studying stub hub.

451
00:20:09,920 --> 00:20:11,880
Speaker 3: So where like every day he'd be saying, like, yo,

452
00:20:11,960 --> 00:20:14,560
Speaker 3: yesterday we had one hundred tickets on stub Hub. Today

453
00:20:14,720 --> 00:20:17,440
Speaker 3: is only ten. So it's like all right, like now

454
00:20:17,480 --> 00:20:20,600
Speaker 3: we could like stub Hub was charging this amount for

455
00:20:20,720 --> 00:20:23,080
Speaker 3: it because we were so limited. So it's like all right,

456
00:20:23,119 --> 00:20:25,879
Speaker 3: now we know we could increase because ninety people just

457
00:20:25,920 --> 00:20:28,360
Speaker 3: bought tickets off stub hub for this price. So we

458
00:20:28,400 --> 00:20:31,080
Speaker 3: was like comparing, We was really comparing it to ourselves,

459
00:20:31,119 --> 00:20:33,359
Speaker 3: like people was buying it from us and then selling

460
00:20:33,359 --> 00:20:35,879
Speaker 3: it on after market sites. We was paying attention to

461
00:20:35,920 --> 00:20:37,119
Speaker 3: what where they were selling.

462
00:20:37,200 --> 00:20:40,720
Speaker 7: That's important because but you're not making the money no, right,

463
00:20:40,800 --> 00:20:42,479
Speaker 7: and so it's like, all right, if they're paying had

464
00:20:42,480 --> 00:20:46,479
Speaker 7: I got to engage my perfect.

465
00:20:45,200 --> 00:20:47,280
Speaker 4: When you first started, you just had one ticket price

466
00:20:47,840 --> 00:20:50,240
Speaker 4: or it was like a different packs like vps we.

467
00:20:50,160 --> 00:20:53,000
Speaker 3: Had, we kind of most of them always had like

468
00:20:53,040 --> 00:20:55,639
Speaker 3: a scale. So where we start out, we'll say, like

469
00:20:55,880 --> 00:20:57,159
Speaker 3: we look at the show, we say, like, all right,

470
00:20:57,200 --> 00:20:59,520
Speaker 3: we investing eighty thousand on this show. We know, like,

471
00:20:59,520 --> 00:21:01,399
Speaker 3: all right, we trying to make a certain amount of money.

472
00:21:01,640 --> 00:21:03,280
Speaker 3: In the beginning, we were thinking like more of a

473
00:21:03,320 --> 00:21:05,159
Speaker 3: double up, like all right, if you spending eighty, we're

474
00:21:05,160 --> 00:21:09,240
Speaker 3: trying to make one sixty. But as you gauge in

475
00:21:09,280 --> 00:21:11,399
Speaker 3: the show, it's like, all right, that might be too

476
00:21:11,480 --> 00:21:13,440
Speaker 3: much to put the tickets on sale for that going out.

477
00:21:13,480 --> 00:21:15,239
Speaker 3: So we know, like, all right, let's put it out

478
00:21:15,280 --> 00:21:17,840
Speaker 3: into the streets at a cheaper number. And then like

479
00:21:17,920 --> 00:21:19,880
Speaker 3: once we get a thousand tickets out on the street,

480
00:21:19,920 --> 00:21:22,120
Speaker 3: now you got those thousand people talking about it. Now

481
00:21:22,200 --> 00:21:24,200
Speaker 3: let's increase. So a lot of times that's how the plan,

482
00:21:24,400 --> 00:21:26,920
Speaker 3: and honestly we're still playing like that now for even

483
00:21:27,320 --> 00:21:28,520
Speaker 3: our up and coming shows.

484
00:21:28,960 --> 00:21:31,199
Speaker 7: One of the things that I remember saying was like,

485
00:21:31,240 --> 00:21:34,040
Speaker 7: you got a sixty day strategy, Like you've studied it

486
00:21:34,119 --> 00:21:36,439
Speaker 7: so much that you know sixty days out how the

487
00:21:36,440 --> 00:21:38,320
Speaker 7: show's going to perform, Right, How did.

488
00:21:38,240 --> 00:21:38,600
Speaker 5: You get that?

489
00:21:40,040 --> 00:21:40,119
Speaker 7: Just?

490
00:21:41,000 --> 00:21:43,000
Speaker 2: I mean back then it was just it was just

491
00:21:43,600 --> 00:21:46,040
Speaker 2: trial and error. But now it's like we got so

492
00:21:46,119 --> 00:21:49,280
Speaker 2: much experience, so many shows, so many ups, so many downs.

493
00:21:50,400 --> 00:21:53,320
Speaker 2: It's just a feel. It's just really a feel from

494
00:21:53,320 --> 00:21:57,399
Speaker 2: show to show and just knowing the cycle, knowing the artists,

495
00:21:57,560 --> 00:21:59,880
Speaker 2: knowing the heat of the artists, Like really what's going

496
00:21:59,920 --> 00:22:02,400
Speaker 2: on in the culture. It's not like we like from

497
00:22:02,600 --> 00:22:05,000
Speaker 2: Beverly Hills and we don't know what's going on, like

498
00:22:05,040 --> 00:22:08,000
Speaker 2: we in it every day. So just really knowing that

499
00:22:08,359 --> 00:22:10,879
Speaker 2: and where we are and taking them losses, taking the

500
00:22:11,840 --> 00:22:14,280
Speaker 2: ups and downs. We took some loss and losses for sure.

501
00:22:14,560 --> 00:22:17,320
Speaker 3: So learning like seeing like dang, Like when the tickets

502
00:22:17,320 --> 00:22:20,080
Speaker 3: start trending this way, it's like, lad, we had a

503
00:22:20,119 --> 00:22:23,160
Speaker 3: show once that was trending like this and it resulted

504
00:22:23,200 --> 00:22:25,640
Speaker 3: in the loss. So like, let's pivot. So we when

505
00:22:25,680 --> 00:22:27,800
Speaker 3: we go into a show, like even our current Wells

506
00:22:27,920 --> 00:22:30,720
Speaker 3: Fargo show, we knew like we got to have by

507
00:22:30,760 --> 00:22:33,240
Speaker 3: this date, we need to have this amount of ticket sold.

508
00:22:33,359 --> 00:22:35,080
Speaker 3: And if we don't got this amount of tickets sold,

509
00:22:35,080 --> 00:22:37,840
Speaker 3: were in trouble. And it's like or like by this date,

510
00:22:37,960 --> 00:22:39,919
Speaker 3: we gotta have this amount of ticket sold. It's like

511
00:22:40,119 --> 00:22:42,520
Speaker 3: we're trying to We go into a show with goals,

512
00:22:42,720 --> 00:22:44,760
Speaker 3: and a lot of times we exceed the expectations, but

513
00:22:44,800 --> 00:22:46,240
Speaker 3: it's sometimes where we got to pivot.

514
00:22:46,880 --> 00:22:48,720
Speaker 7: So sixty days out, you know, like I need to

515
00:22:48,720 --> 00:22:51,800
Speaker 7: have a thousand so or something something. Thirty days out

516
00:22:51,840 --> 00:22:54,159
Speaker 7: we need to have like four thousand, right, and then

517
00:22:54,200 --> 00:22:56,320
Speaker 7: we're gonna ramp it up. So what are the things

518
00:22:56,480 --> 00:22:58,399
Speaker 7: that if we missed the target right as far as

519
00:22:58,520 --> 00:23:01,919
Speaker 7: marketing and it's like all right, Panton, that anxiety levels

520
00:23:01,920 --> 00:23:03,879
Speaker 7: going off. What is some of the strategy that we

521
00:23:03,920 --> 00:23:05,719
Speaker 7: put in place if we know, like we didn't hit

522
00:23:05,920 --> 00:23:07,760
Speaker 7: our goal. What do we need to do now?

523
00:23:08,600 --> 00:23:11,960
Speaker 2: Price reductions we have we do sometimes we do ticket

524
00:23:12,000 --> 00:23:16,639
Speaker 2: deals with different people, like brokers in the market, Like

525
00:23:16,680 --> 00:23:19,880
Speaker 2: we'll find people that's buying wholesale tickets and we'll sell

526
00:23:19,920 --> 00:23:21,760
Speaker 2: them that way. So we just got a different a

527
00:23:21,760 --> 00:23:23,399
Speaker 2: whole lot of different ways to give rid of the tickets.

528
00:23:23,440 --> 00:23:26,480
Speaker 2: And sometimes we had shows we was selling tickets on

529
00:23:26,520 --> 00:23:29,040
Speaker 2: the streets, like we had to figure it out, like

530
00:23:29,119 --> 00:23:33,080
Speaker 2: get people hand in hand. So it was it's always different,

531
00:23:33,760 --> 00:23:36,800
Speaker 2: but we always got a strategy for it for sure.

532
00:23:37,280 --> 00:23:39,679
Speaker 2: And even going back to the Ross show, just like

533
00:23:39,800 --> 00:23:42,840
Speaker 2: ups and down to the business, we didn't really talk

534
00:23:42,880 --> 00:23:45,520
Speaker 2: about it when we was booking Ross. We almost sent

535
00:23:45,600 --> 00:23:48,639
Speaker 2: money to the wrong person with Ross because Ross had

536
00:23:48,680 --> 00:23:50,520
Speaker 2: like an email in his bio kind of like igh

537
00:23:50,520 --> 00:23:54,439
Speaker 2: fab did. But the email the email that our email

538
00:23:54,600 --> 00:23:57,359
Speaker 2: was like one letter off or something like that, and

539
00:23:57,400 --> 00:24:02,440
Speaker 2: this person was like minutes away from getting a big deposit.

540
00:24:02,560 --> 00:24:04,879
Speaker 2: So you got to really watch out for scams, like

541
00:24:04,920 --> 00:24:07,439
Speaker 2: with the artist stuff. So we've been lucky to not

542
00:24:07,560 --> 00:24:09,760
Speaker 2: have that issue, but we almost had that issue early.

543
00:24:10,080 --> 00:24:12,199
Speaker 2: You figured, like we made sixty like we would have

544
00:24:12,280 --> 00:24:14,280
Speaker 2: spent I forget how much that front end was, but

545
00:24:14,400 --> 00:24:17,439
Speaker 2: we would have been out that. So it's just really

546
00:24:17,480 --> 00:24:20,280
Speaker 2: like having there's a lot of a lot of different pitfalls.

547
00:24:20,320 --> 00:24:23,360
Speaker 7: So in true Philly fashion wins and losses. Right, yes,

548
00:24:23,720 --> 00:24:27,440
Speaker 7: about let's talk about some expensive thing true Philly fashion.

549
00:24:27,680 --> 00:24:30,240
Speaker 7: So let's let's go into a one that didn't work

550
00:24:30,280 --> 00:24:31,959
Speaker 7: and the numbers didn't hit and say all right, well,

551
00:24:32,000 --> 00:24:33,040
Speaker 7: we gotta go through it.

552
00:24:33,119 --> 00:24:35,000
Speaker 2: So we was going down the line. So we did

553
00:24:35,320 --> 00:24:37,800
Speaker 2: Fab and Philly, we did Ross and Philly, we did

554
00:24:37,880 --> 00:24:41,359
Speaker 2: Fab and Kiss and Boston and after that we was like, man,

555
00:24:41,400 --> 00:24:44,240
Speaker 2: heat checked, we on fire, Let's go out Baltimore. Like

556
00:24:44,280 --> 00:24:46,639
Speaker 2: that ain't that far. They just like Philly. It's the

557
00:24:46,680 --> 00:24:50,159
Speaker 2: same vibe, like they same same way. So we booked

558
00:24:50,200 --> 00:24:54,320
Speaker 2: g Zy, We booked uh ybis Scola who's from Baltimore.

559
00:24:54,400 --> 00:24:57,119
Speaker 2: He's not he's not really that known right now, but

560
00:24:57,160 --> 00:24:59,920
Speaker 2: back then he had a big song shining. And we

561
00:25:00,040 --> 00:25:05,520
Speaker 2: book pmb Rock who's from our city. And man, Baltimore

562
00:25:05,720 --> 00:25:09,320
Speaker 2: was like last minute and there was so much anxiety

563
00:25:09,400 --> 00:25:13,800
Speaker 2: and then like yeah, walk up town and we had

564
00:25:13,840 --> 00:25:15,960
Speaker 2: that that The day we had that show was to

565
00:25:16,000 --> 00:25:19,400
Speaker 2: rental downpour so it was raining crazy. So we did

566
00:25:19,520 --> 00:25:22,760
Speaker 2: terrible in the in the box office. We lost a

567
00:25:22,840 --> 00:25:26,879
Speaker 2: ton of money. I remember being in in the lobby

568
00:25:26,920 --> 00:25:30,280
Speaker 2: at a hotel we were staying at in Baltimore following day.

569
00:25:30,320 --> 00:25:32,200
Speaker 7: The following day and following more.

570
00:25:32,240 --> 00:25:33,640
Speaker 2: For me and I was getting ready to go back

571
00:25:33,640 --> 00:25:35,480
Speaker 2: to Philly and Mayor was like we were talking to

572
00:25:35,520 --> 00:25:37,199
Speaker 2: each other, were like, man, like you got enough to

573
00:25:37,240 --> 00:25:40,320
Speaker 2: get back to Philly. On the toll side of things,

574
00:25:40,440 --> 00:25:45,959
Speaker 2: like toll money tolls back and forth to Baltimore's forty dollars.

575
00:25:46,040 --> 00:25:48,359
Speaker 2: So like we was in there literally trying to streak

576
00:25:48,400 --> 00:25:51,280
Speaker 2: together eighty dollars. We just had to show the night before.

577
00:25:51,760 --> 00:25:53,399
Speaker 2: The budget for that show was like one hundred and

578
00:25:53,440 --> 00:25:58,000
Speaker 2: seventy thousand. How much you lost probably like a hundred yeah,

579
00:25:58,440 --> 00:26:03,000
Speaker 2: something one hundred thousand, but then yeah, it was eighty

580
00:26:03,080 --> 00:26:05,480
Speaker 2: dollars we were trying to put together just to get

581
00:26:05,520 --> 00:26:06,680
Speaker 2: back to Philly.

582
00:26:06,400 --> 00:26:08,080
Speaker 7: And we took a break after that.

583
00:26:08,440 --> 00:26:09,960
Speaker 5: It was four months.

584
00:26:10,000 --> 00:26:12,879
Speaker 2: It was humbling, but like the importance of relationships was

585
00:26:13,600 --> 00:26:15,240
Speaker 2: Like I said, we booked p and b Rock on

586
00:26:15,280 --> 00:26:18,400
Speaker 2: that show. He didn't really have it going in Baltimore,

587
00:26:18,440 --> 00:26:19,959
Speaker 2: but he was from our city, so we gave him

588
00:26:19,960 --> 00:26:23,040
Speaker 2: a shot and we built a relationship with him. So

589
00:26:23,560 --> 00:26:26,720
Speaker 2: and his management team and the guys is on his label.

590
00:26:27,080 --> 00:26:29,560
Speaker 2: So when we were able to get back four months later,

591
00:26:29,640 --> 00:26:32,439
Speaker 2: we had did his first, like one of his biggest

592
00:26:32,440 --> 00:26:35,280
Speaker 2: shows in Philly. They gave us an opportunity to do that,

593
00:26:35,600 --> 00:26:38,000
Speaker 2: and that's what really got us back on track. We

594
00:26:38,040 --> 00:26:40,160
Speaker 2: did two shows one day. We did the phil Moore

595
00:26:40,600 --> 00:26:42,480
Speaker 2: Back to back. We had sold the first show so

596
00:26:42,680 --> 00:26:45,080
Speaker 2: fast that we had to add a second show, so

597
00:26:45,119 --> 00:26:47,480
Speaker 2: we did five thousand people one day. We had a show.

598
00:26:47,880 --> 00:26:50,720
Speaker 2: Originally we had to show at seven o'clock, so that

599
00:26:50,800 --> 00:26:53,160
Speaker 2: one sold out, so we ended up putting the show earlier.

600
00:26:54,000 --> 00:26:56,399
Speaker 2: I think it started like four or five o'clock. We

601
00:26:56,440 --> 00:26:58,439
Speaker 2: sold that one out too, so we did five thousand

602
00:26:58,520 --> 00:27:00,879
Speaker 2: tickets in one day. But that came because of the

603
00:27:00,960 --> 00:27:03,480
Speaker 2: relationship we had with him. Yeah, we took a loss.

604
00:27:03,520 --> 00:27:05,560
Speaker 2: It was hard, it was crazy. We didn't know how

605
00:27:05,560 --> 00:27:07,879
Speaker 2: we was going to get back, but that relationship was

606
00:27:07,880 --> 00:27:10,320
Speaker 2: able to help us sustain and get back up and

607
00:27:10,560 --> 00:27:11,400
Speaker 2: really keep it going.

608
00:27:12,640 --> 00:27:14,160
Speaker 4: How do you how do you know how many people

609
00:27:14,200 --> 00:27:17,520
Speaker 4: at the venue? Like do you know? All right, this

610
00:27:18,000 --> 00:27:20,880
Speaker 4: artist is good for one thousand person venue, this artist

611
00:27:20,960 --> 00:27:24,639
Speaker 4: is good for four thousand person venue? Like how do

612
00:27:24,680 --> 00:27:27,640
Speaker 4: you Obviously it's never a set science, or maybe it is.

613
00:27:27,960 --> 00:27:30,960
Speaker 4: How do you determine the size of a venue?

614
00:27:31,080 --> 00:27:34,400
Speaker 7: It's a good resource. Pollstar it's good.

615
00:27:34,240 --> 00:27:36,280
Speaker 4: Pole Star stars like a website.

616
00:27:36,280 --> 00:27:38,720
Speaker 5: It's like a website. A website you can purchase a membership.

617
00:27:39,440 --> 00:27:41,200
Speaker 7: What is that? So it's basically.

618
00:27:42,520 --> 00:27:45,359
Speaker 2: It keeps stats to like every show that happens, like

619
00:27:45,760 --> 00:27:46,880
Speaker 2: any artists, they go on.

620
00:27:46,840 --> 00:27:48,560
Speaker 4: Toward they touring the past history here.

621
00:27:48,960 --> 00:27:52,720
Speaker 2: Yeah, so their touring history is real concrete, it's real detail,

622
00:27:53,240 --> 00:27:56,680
Speaker 2: and it tells you, like what how artists perform and

623
00:27:57,160 --> 00:27:59,800
Speaker 2: every market that they hit. It's not every show because

624
00:27:59,800 --> 00:28:02,320
Speaker 2: every show doesn't calculate on there, but like those big tours,

625
00:28:02,359 --> 00:28:04,520
Speaker 2: you can see it and you can see how much

626
00:28:05,320 --> 00:28:08,920
Speaker 2: how much they generated, like and what's the numbers.

627
00:28:08,960 --> 00:28:10,600
Speaker 7: You can see a lot of good information.

628
00:28:10,359 --> 00:28:12,360
Speaker 4: So you can say, Okay, this person did a thousand

629
00:28:12,400 --> 00:28:14,840
Speaker 4: people in Philly, so the venue of a thousand people.

630
00:28:15,240 --> 00:28:17,920
Speaker 4: Four thousand people doesn't make sense. He's never done that before, right, But.

631
00:28:17,920 --> 00:28:21,080
Speaker 3: We also keep right, we keep ourselves grounded. So like

632
00:28:21,119 --> 00:28:23,480
Speaker 3: in Philly we hitting the clubs, we hit another concepts.

633
00:28:23,680 --> 00:28:26,040
Speaker 3: Were watching artists from the start, so we've had artists

634
00:28:26,080 --> 00:28:28,720
Speaker 3: that jumped like we did a little Dirt. We was

635
00:28:28,720 --> 00:28:30,720
Speaker 3: doing a little dirt when he was doing twenty five

636
00:28:30,800 --> 00:28:33,000
Speaker 3: hundred people, we were selling them out. But then just

637
00:28:33,000 --> 00:28:35,600
Speaker 3: in July we did nine thousand people and sold Little

638
00:28:35,640 --> 00:28:38,160
Speaker 3: Dirt out, which that's like was a huge jump. When

639
00:28:38,200 --> 00:28:40,800
Speaker 3: you think about touring, like an artist going from being

640
00:28:40,880 --> 00:28:44,400
Speaker 3: a twenty five hundred, three thousand person artists to now

641
00:28:44,560 --> 00:28:47,080
Speaker 3: nine thousand person artists. But it was like we've seen

642
00:28:47,120 --> 00:28:49,640
Speaker 3: the growth, like we've seen the build up a little dirt.

643
00:28:49,680 --> 00:28:51,560
Speaker 3: We knew what he had going on, so he wasn't

644
00:28:51,560 --> 00:28:53,440
Speaker 3: afraid to take that shot of putting them at a

645
00:28:53,520 --> 00:28:56,560
Speaker 3: venue the whole nine thousand. So it's about just paying attention.

646
00:28:56,600 --> 00:28:58,640
Speaker 3: It's some artists that came out that we knew, Like

647
00:28:58,920 --> 00:29:00,920
Speaker 3: the first time we booked a little we knew Little

648
00:29:00,920 --> 00:29:03,000
Speaker 3: Baby was ready for twenty five hundred people. Yeah, in

649
00:29:03,000 --> 00:29:05,560
Speaker 3: the city, we ain't have to start at the thousand

650
00:29:05,880 --> 00:29:08,840
Speaker 3: or eleven hundred person speaks because we knew, like, all right,

651
00:29:08,920 --> 00:29:11,240
Speaker 3: he on fire right now, and with our brand, with

652
00:29:11,320 --> 00:29:13,840
Speaker 3: our marketing strategies, we know we can sell out the

653
00:29:13,840 --> 00:29:16,120
Speaker 3: film work. So it just depends on the artists, depend

654
00:29:16,160 --> 00:29:18,680
Speaker 3: on the situation. But Pole Star has been good for

655
00:29:18,800 --> 00:29:21,200
Speaker 3: us as well as just us always staying grounded and

656
00:29:21,200 --> 00:29:23,600
Speaker 3: close to the people, so that way we know, like,

657
00:29:23,600 --> 00:29:24,960
Speaker 3: all right, this artist could really work.

658
00:29:26,320 --> 00:29:27,880
Speaker 7: I was gonna say House of Blues is like that's

659
00:29:27,880 --> 00:29:29,360
Speaker 7: like the twenty five, So that's like going from House

660
00:29:29,360 --> 00:29:31,000
Speaker 7: of Blues to go into like the NBA arena.

661
00:29:31,360 --> 00:29:34,880
Speaker 3: Yeah, like a small college arena nine thousands of years.

662
00:29:35,160 --> 00:29:37,680
Speaker 7: One of the things that you and y'all mentioned the relationships.

663
00:29:37,960 --> 00:29:41,640
Speaker 7: You said Baby, you said, Dirt said, P and B.

664
00:29:42,240 --> 00:29:45,080
Speaker 7: How are y'all managing to keep sustainable relationships with them,

665
00:29:45,080 --> 00:29:46,760
Speaker 7: because that's that's tough. Like a lot of times people

666
00:29:46,840 --> 00:29:48,560
Speaker 7: just booked them and you bade them and it's like,

667
00:29:48,560 --> 00:29:51,520
Speaker 7: all right, yeah, that was a feeing here for business

668
00:29:51,560 --> 00:29:53,720
Speaker 7: and let's move on. But y'all managing it keeps the

669
00:29:53,720 --> 00:29:55,880
Speaker 7: same relationships where you can bring Baby back, you can

670
00:29:55,960 --> 00:29:58,320
Speaker 7: bring Dirk back, because there's something on that you guys

671
00:29:58,360 --> 00:30:00,080
Speaker 7: are doing bus here well. Well.

672
00:30:00,160 --> 00:30:02,480
Speaker 3: Our slogan since we started has always been ain't no

673
00:30:02,560 --> 00:30:04,840
Speaker 3: shows like dope shows, and we really put a lot

674
00:30:04,880 --> 00:30:07,080
Speaker 3: into that, whether that's with the production with the artists,

675
00:30:07,760 --> 00:30:10,960
Speaker 3: we actually create, like the screen work that goes on

676
00:30:11,160 --> 00:30:12,880
Speaker 3: behind the artists. A lot of times they get bored

677
00:30:12,920 --> 00:30:15,120
Speaker 3: into that where it's like we actually make their show

678
00:30:15,240 --> 00:30:17,719
Speaker 3: look different than they has looked as they travel all

679
00:30:17,800 --> 00:30:20,920
Speaker 3: over the world, as well as like the backstage experience

680
00:30:21,000 --> 00:30:23,200
Speaker 3: or making sure that you're making them feel good when

681
00:30:23,200 --> 00:30:25,800
Speaker 3: they're in the city, when they're in your market. Also

682
00:30:26,000 --> 00:30:27,800
Speaker 3: talking with the artists, like it's important to us. In

683
00:30:27,840 --> 00:30:30,920
Speaker 3: the beginning, we ain't really were so focused on the business.

684
00:30:30,960 --> 00:30:33,320
Speaker 3: We was less focused on the artists, and at one

685
00:30:33,400 --> 00:30:35,320
Speaker 3: point it kind of clicked for It's like we booking

686
00:30:35,360 --> 00:30:39,360
Speaker 3: a lot of the same people, so let's build these relationships.

687
00:30:39,440 --> 00:30:41,520
Speaker 3: Like once we the first time we booked Fab, we

688
00:30:41,520 --> 00:30:44,360
Speaker 3: ain't really talk much with Fab backstage in Philly, but

689
00:30:44,440 --> 00:30:46,000
Speaker 3: then when we booked them in Boston, it was like

690
00:30:46,080 --> 00:30:48,320
Speaker 3: we was chilling with Fab in Boston. So then that

691
00:30:48,480 --> 00:30:51,240
Speaker 3: then started the relationship. Where with Dirt, it was like

692
00:30:51,280 --> 00:30:53,880
Speaker 3: the first time we booked Dirt, it was cool, we

693
00:30:54,040 --> 00:30:56,200
Speaker 3: was in Philly, but then a month later we had

694
00:30:56,280 --> 00:30:59,160
Speaker 3: them in DC and it was like now you consistently

695
00:30:59,280 --> 00:31:01,560
Speaker 3: seeing the artist on a regular basis, and now you're

696
00:31:01,600 --> 00:31:04,280
Speaker 3: talking with him and getting them board into the brain.

697
00:31:04,400 --> 00:31:05,920
Speaker 3: Like when we were doing our festival, it was like

698
00:31:06,040 --> 00:31:08,640
Speaker 3: letting them know like it's two black men that built

699
00:31:08,640 --> 00:31:11,360
Speaker 3: a festival in our city, were both from West Philly.

700
00:31:11,440 --> 00:31:14,400
Speaker 3: The festival was in a venue that's actually in West Philly,

701
00:31:14,480 --> 00:31:16,960
Speaker 3: so it was like just getting artists boarding it at

702
00:31:17,040 --> 00:31:19,800
Speaker 3: so they kind of be bored into our story, into

703
00:31:19,840 --> 00:31:22,960
Speaker 3: the brand. So It's like that usually helped as well, first.

704
00:31:22,840 --> 00:31:25,400
Speaker 7: Booking them into that time, Like are you saying, like

705
00:31:25,440 --> 00:31:27,560
Speaker 7: all right if they need to be on stage by eight,

706
00:31:27,640 --> 00:31:29,440
Speaker 7: are you telling them yeah?

707
00:31:29,720 --> 00:31:29,920
Speaker 5: Yeah.

708
00:31:30,280 --> 00:31:33,360
Speaker 2: Also in addition to that, like first time Little Dirk

709
00:31:33,400 --> 00:31:37,320
Speaker 2: performed with a band was at our show. Our production

710
00:31:37,440 --> 00:31:40,000
Speaker 2: guy who's been with us even like back when we

711
00:31:40,120 --> 00:31:42,400
Speaker 2: first started, before he got with Dirt. He's with Dirt

712
00:31:42,440 --> 00:31:45,400
Speaker 2: now he's on he's Dirt's like tour manager, like he

713
00:31:45,520 --> 00:31:49,680
Speaker 2: runs Dirk's whole tour. We had a conversation. I was like, man,

714
00:31:49,800 --> 00:31:52,280
Speaker 2: I was like me and Mary was at lunch with him.

715
00:31:52,600 --> 00:31:54,840
Speaker 2: I was like, man, like Dirk, his music really is

716
00:31:54,960 --> 00:31:57,280
Speaker 2: like rock and roll, like it really is, like when

717
00:31:57,320 --> 00:31:59,200
Speaker 2: you think about it, like it's got like a very

718
00:31:59,320 --> 00:32:02,000
Speaker 2: musical element it. And I was like, he it would

719
00:32:02,040 --> 00:32:04,040
Speaker 2: be crazy if he if he if he did a

720
00:32:04,120 --> 00:32:06,720
Speaker 2: band like just this was just like for our show,

721
00:32:07,200 --> 00:32:09,480
Speaker 2: and and I was like, really think about it. I

722
00:32:09,560 --> 00:32:11,880
Speaker 2: was like, y'all really performed like that Drake song, Like

723
00:32:11,960 --> 00:32:14,680
Speaker 2: that's a crazy song, Like think about the horns on

724
00:32:14,760 --> 00:32:18,600
Speaker 2: that song. I'm like, you should put up doing that,

725
00:32:19,000 --> 00:32:22,400
Speaker 2: put the band behind that. And they end up doing

726
00:32:22,440 --> 00:32:24,920
Speaker 2: that band and they performed a band in dirt. He

727
00:32:25,160 --> 00:32:28,360
Speaker 2: is set is amazing and it's like that small thing,

728
00:32:28,520 --> 00:32:30,440
Speaker 2: like we was with him when he was just going

729
00:32:30,480 --> 00:32:33,400
Speaker 2: out there with the DJ and in his homies, but

730
00:32:33,600 --> 00:32:36,400
Speaker 2: just that small change in his tour and his show,

731
00:32:36,720 --> 00:32:40,440
Speaker 2: it made a huge difference. And I'm happy that the

732
00:32:40,480 --> 00:32:42,960
Speaker 2: guy we worked with was able to implement that into

733
00:32:43,040 --> 00:32:45,600
Speaker 2: his whole career. And it's just amazing to see it grow.

734
00:32:46,320 --> 00:32:48,640
Speaker 3: It's just crazy like that started in Philly and then

735
00:32:48,680 --> 00:32:50,720
Speaker 3: he end up taking that same band, a bunch of

736
00:32:50,760 --> 00:32:53,880
Speaker 3: Philly guys, like his drummer, his pianoist, all of them

737
00:32:54,120 --> 00:32:54,960
Speaker 3: his Philly guys.

738
00:32:55,040 --> 00:32:56,920
Speaker 5: They started on the Dope Show.

739
00:32:56,880 --> 00:32:58,760
Speaker 3: Stage and then they went around the world with that

740
00:32:58,920 --> 00:33:02,280
Speaker 3: same tour, that same set on the back outside to

741
00:33:02,360 --> 00:33:03,000
Speaker 3: a little baby.

742
00:33:03,760 --> 00:33:08,240
Speaker 4: So as far as the promotion, I'm gonna talk about this.

743
00:33:09,000 --> 00:33:11,640
Speaker 4: Do you put in the contract for the artists that

744
00:33:11,720 --> 00:33:13,240
Speaker 4: they have to promote on their social media?

745
00:33:13,480 --> 00:33:13,680
Speaker 9: Yes?

746
00:33:13,880 --> 00:33:15,480
Speaker 7: And that's sometimes a wrestle.

747
00:33:16,200 --> 00:33:19,040
Speaker 4: And then so what's what's the language that you usually use?

748
00:33:20,080 --> 00:33:20,800
Speaker 7: Very specific?

749
00:33:21,440 --> 00:33:25,080
Speaker 2: If it's an IG page post, i G pit this,

750
00:33:25,240 --> 00:33:28,160
Speaker 2: many i G page posts, this, many story posts, this,

751
00:33:28,760 --> 00:33:33,000
Speaker 2: this drop this when is supposed to have very specific.

752
00:33:33,280 --> 00:33:35,000
Speaker 3: So like a lot of times we'll say, like we

753
00:33:35,160 --> 00:33:37,680
Speaker 3: want a page post the dated tickets go on sell

754
00:33:37,800 --> 00:33:39,440
Speaker 3: and we specify the date.

755
00:33:40,960 --> 00:33:42,400
Speaker 4: It's like how long you gotta leave it up for?

756
00:33:42,760 --> 00:33:45,280
Speaker 3: Yeah, why don't necessarily say how long they got to

757
00:33:45,320 --> 00:33:47,040
Speaker 3: leave it up for? It is just usually like we

758
00:33:47,160 --> 00:33:49,880
Speaker 3: wanted to go up on this day. And then if

759
00:33:49,960 --> 00:33:52,280
Speaker 3: they a lot of times they let it live, if

760
00:33:52,280 --> 00:33:53,680
Speaker 3: they end up actually doing.

761
00:33:53,560 --> 00:33:55,720
Speaker 2: It, because it may it make a difference. I mean,

762
00:33:56,000 --> 00:33:59,320
Speaker 2: that's your connection with your fans. And one thing about Fab,

763
00:33:59,480 --> 00:34:02,000
Speaker 2: like you were saying, like Fab, he's forty thousand, Like

764
00:34:02,040 --> 00:34:04,560
Speaker 2: he's still at price. He're like he like he wants

765
00:34:04,560 --> 00:34:07,240
Speaker 2: the promoter to make money, and like, as an artist,

766
00:34:07,280 --> 00:34:09,400
Speaker 2: you should want the promoter make money. Whether it's us,

767
00:34:09,480 --> 00:34:12,840
Speaker 2: whether it's Live Nation, whether it's Rolling Line, whoever it is,

768
00:34:13,200 --> 00:34:15,080
Speaker 2: you should want them to make any money because they're

769
00:34:15,080 --> 00:34:16,480
Speaker 2: gonna be able to They're gonna want to book you

770
00:34:16,560 --> 00:34:19,239
Speaker 2: again and again and again. It's just like anything else.

771
00:34:19,320 --> 00:34:22,319
Speaker 2: So I feel like when you when you get out

772
00:34:22,320 --> 00:34:24,720
Speaker 2: there and you promote the show and you do stuff

773
00:34:24,719 --> 00:34:27,000
Speaker 2: that you're supposed to do, it's important. It's like it's

774
00:34:27,120 --> 00:34:29,720
Speaker 2: making the train rid, right, along nice and smooth.

775
00:34:29,800 --> 00:34:32,279
Speaker 4: No, you know who's the best person that we've come

776
00:34:32,280 --> 00:34:36,360
Speaker 4: into contact with? Take your guess artist.

777
00:34:37,040 --> 00:34:41,759
Speaker 7: I just got to say fab, shout the fab. But Bro.

778
00:34:44,840 --> 00:34:47,160
Speaker 3: Was promoting our show like crazy, shout.

779
00:34:48,719 --> 00:34:50,760
Speaker 4: What's his solid? But I was gonna say Jim Jones,

780
00:34:51,440 --> 00:34:54,800
Speaker 4: Jim Jones, Hey, he has no rider, never asked for anything,

781
00:34:56,760 --> 00:34:58,840
Speaker 4: like And we did the show with the Apollo and

782
00:34:59,000 --> 00:35:01,799
Speaker 4: we got him and he asks me for the flyer. Yeah,

783
00:35:02,160 --> 00:35:04,640
Speaker 4: Like I ain't even ask him to post a flyer, yeah,

784
00:35:04,840 --> 00:35:07,440
Speaker 4: because it was already going to sell out already. But

785
00:35:08,120 --> 00:35:09,879
Speaker 4: his team reached out like, yo, Jim, can you get

786
00:35:09,920 --> 00:35:13,279
Speaker 4: us the fly Jim posted it put the whole like yo, seller.

787
00:35:14,239 --> 00:35:16,520
Speaker 7: Ernest, what's up? You ever walk into a small business

788
00:35:16,600 --> 00:35:19,719
Speaker 7: and everything just works? Like the checkout is fast, the

789
00:35:19,800 --> 00:35:23,440
Speaker 7: re seats are digital, tipping is a breeze, and you're

790
00:35:23,480 --> 00:35:26,160
Speaker 7: out the door before the line even builds. Odds are

791
00:35:26,680 --> 00:35:30,200
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792
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793
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794
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795
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796
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797
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798
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799
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827
00:37:34,680 --> 00:37:36,320
Speaker 4: It's going to sell out quick. Make sure you get it.

828
00:37:36,400 --> 00:37:38,640
Speaker 4: Da da da da. Then have Santana post it cause

829
00:37:38,640 --> 00:37:39,759
Speaker 4: Santana's a job did you have?

830
00:37:40,320 --> 00:37:44,920
Speaker 2: So they understand. They understand I grew up like in

831
00:37:45,040 --> 00:37:46,960
Speaker 2: a crew where I used to be. He probably remember

832
00:37:46,960 --> 00:37:48,920
Speaker 2: I used to be around Jen Jones when I was younger,

833
00:37:49,000 --> 00:37:51,120
Speaker 2: and it's like they come from that era where it

834
00:37:51,239 --> 00:37:52,799
Speaker 2: was like they had to hustle to be where they

835
00:37:52,880 --> 00:37:56,439
Speaker 2: at h So they understand, like man, these black guys

836
00:37:56,520 --> 00:37:59,120
Speaker 2: they see like it's like yeah, like help.

837
00:37:59,000 --> 00:38:00,160
Speaker 4: Them, Yeah, why not?

838
00:38:01,120 --> 00:38:02,000
Speaker 7: You're gonna lose from that.

839
00:38:02,239 --> 00:38:04,400
Speaker 4: Yeah, so yeah, and you're actually getting paid.

840
00:38:04,160 --> 00:38:07,960
Speaker 5: To be there while we pulling and you see the cycle.

841
00:38:08,080 --> 00:38:10,359
Speaker 3: It's like an artist who act like they don't want

842
00:38:10,400 --> 00:38:12,960
Speaker 3: to post, and then you'll see eighteen months from now,

843
00:38:13,360 --> 00:38:17,160
Speaker 3: nobody even like it's like you was better off posting when.

844
00:38:17,360 --> 00:38:22,160
Speaker 4: When you had the opportunity contracts. How important is it

845
00:38:22,239 --> 00:38:25,880
Speaker 4: to have contracts in place and not just a handshake agreement.

846
00:38:26,239 --> 00:38:30,280
Speaker 2: Yeah, it's super important, very important, very very important, very specific,

847
00:38:30,560 --> 00:38:35,040
Speaker 2: very like it makes everybody accountable for sure.

848
00:38:35,280 --> 00:38:38,360
Speaker 3: So yeah, holds everybody accountable in in this business is

849
00:38:38,360 --> 00:38:41,000
Speaker 3: a lot of things that you that you don't necessarily

850
00:38:41,080 --> 00:38:41,759
Speaker 3: know what's gonna come.

851
00:38:41,840 --> 00:38:41,960
Speaker 2: Right.

852
00:38:42,000 --> 00:38:43,440
Speaker 3: We ain't know we was gonna be sitting down for

853
00:38:43,520 --> 00:38:46,000
Speaker 3: fifteen months because of COVID. So it's like when you

854
00:38:46,120 --> 00:38:50,000
Speaker 3: got those handshake deals, those those won't be able to

855
00:38:50,040 --> 00:38:52,279
Speaker 3: hold up when you're talking about rescheduling and you're talking

856
00:38:52,320 --> 00:38:54,880
Speaker 3: about things canceling or just stuff happening.

857
00:38:54,960 --> 00:38:56,839
Speaker 5: It's like you got to have the business in order.

858
00:38:57,239 --> 00:39:01,160
Speaker 7: Yeah, you said speaking of the fifteen months. A lot

859
00:39:01,200 --> 00:39:04,759
Speaker 7: of times, like people will have insurance on shows. Can

860
00:39:04,840 --> 00:39:06,520
Speaker 7: you talk about that? Is that something that you guys

861
00:39:06,600 --> 00:39:09,040
Speaker 7: have to have in the of cancelation because a lot

862
00:39:09,040 --> 00:39:10,440
Speaker 7: of people don't think about yo, I need to have

863
00:39:10,520 --> 00:39:12,600
Speaker 7: insurance in the events, like you did a festival, you

864
00:39:12,680 --> 00:39:13,480
Speaker 7: might need insurance if.

865
00:39:13,440 --> 00:39:18,000
Speaker 2: It rains, so specifically at our festival, I mean we

866
00:39:18,160 --> 00:39:19,920
Speaker 2: have to have insurance on our shows. As far as

867
00:39:19,960 --> 00:39:23,040
Speaker 2: our festival, we had specific a specific policy. We had

868
00:39:23,040 --> 00:39:25,920
Speaker 2: a rain policy and it rained cats and dogs at

869
00:39:25,960 --> 00:39:26,560
Speaker 2: our festival.

870
00:39:27,280 --> 00:39:27,839
Speaker 7: We had how.

871
00:39:30,120 --> 00:39:33,759
Speaker 2: Big Yeah, it was like six hundred grand, and we

872
00:39:33,920 --> 00:39:36,200
Speaker 2: end up we had made some money in the box

873
00:39:36,320 --> 00:39:38,920
Speaker 2: office and we were depending on the rest of our

874
00:39:38,960 --> 00:39:40,440
Speaker 2: money to come in with the walk up, but it

875
00:39:40,480 --> 00:39:43,840
Speaker 2: had rained so bad that we weren't able to recruit

876
00:39:43,960 --> 00:39:45,640
Speaker 2: that money that was going to be on the walk up.

877
00:39:45,680 --> 00:39:48,160
Speaker 2: So we had a big policy for two hundred and

878
00:39:48,200 --> 00:39:51,440
Speaker 2: fifty grand for a rain policy that if it rained

879
00:39:51,560 --> 00:39:54,200
Speaker 2: so much so many inches, we would get that money.

880
00:39:54,280 --> 00:39:56,600
Speaker 2: So that kind of compensated for all the walk up

881
00:39:56,719 --> 00:39:58,920
Speaker 2: that we didn't get. And that was just like us

882
00:39:59,160 --> 00:40:01,719
Speaker 2: just prime in and poking and just finding out things

883
00:40:01,760 --> 00:40:07,080
Speaker 2: for our insurance agent. So insurance is super super important.

884
00:40:06,680 --> 00:40:06,759
Speaker 7: Like.

885
00:40:09,000 --> 00:40:11,080
Speaker 4: They made today for real, for real honestly, like we

886
00:40:11,239 --> 00:40:15,680
Speaker 4: was gonna take a bag literally and having.

887
00:40:14,920 --> 00:40:15,840
Speaker 5: The rain insurance.

888
00:40:16,080 --> 00:40:19,200
Speaker 3: Like people was calling us the next day saying like, damn,

889
00:40:19,400 --> 00:40:21,359
Speaker 3: sorry it rained on y'all. Y'all had a good event,

890
00:40:21,400 --> 00:40:23,120
Speaker 3: but it rained. And we was looking at each other

891
00:40:23,280 --> 00:40:29,800
Speaker 3: like thank guys, like we would seeing it.

892
00:40:30,120 --> 00:40:31,239
Speaker 5: But it poured that.

893
00:40:31,360 --> 00:40:34,239
Speaker 3: Day, Like we were seeing puddles in the venue and

894
00:40:34,360 --> 00:40:35,920
Speaker 3: it was like because the venue was kind of like

895
00:40:36,040 --> 00:40:39,480
Speaker 3: indoor outdoor, it was puddles inside the venue and we

896
00:40:39,640 --> 00:40:41,719
Speaker 3: was just looking even that day we was like, yeah,

897
00:40:41,760 --> 00:40:44,000
Speaker 3: we know, we know it rained more than what we did.

898
00:40:44,840 --> 00:40:46,960
Speaker 4: So I want to talk about like scaling because it's

899
00:40:46,960 --> 00:40:49,080
Speaker 4: another thing that we had to go through. This is

900
00:40:49,120 --> 00:40:51,040
Speaker 4: what information is good. A lot of stuff you don't

901
00:40:51,040 --> 00:40:52,400
Speaker 4: know until you actually have to go through it, like

902
00:40:52,480 --> 00:40:55,840
Speaker 4: we go through stuff. So the first we was just

903
00:40:55,880 --> 00:40:59,120
Speaker 4: controlling the whole venue. We get a venue, like we did,

904
00:40:59,719 --> 00:41:02,719
Speaker 4: did you ugual Well Congress Center in Atlanta for invest Fest.

905
00:41:03,400 --> 00:41:05,080
Speaker 4: We just get the venue. We can do whatever we want.

906
00:41:06,040 --> 00:41:08,480
Speaker 4: But then Apollo it was a ticket Master venue. So

907
00:41:08,560 --> 00:41:11,040
Speaker 4: that was our first time going through ticket Master and

908
00:41:11,440 --> 00:41:13,120
Speaker 4: it's a whole bunch of different things that you got

909
00:41:13,239 --> 00:41:16,359
Speaker 4: to go through ticket at a like the seating charts,

910
00:41:16,360 --> 00:41:18,680
Speaker 4: so it's like different prices like so Investments. It was

911
00:41:18,680 --> 00:41:20,640
Speaker 4: four thousand people, but there was only two ticket prices,

912
00:41:20,760 --> 00:41:23,239
Speaker 4: vi IP ticket and general mission ticket, So it's a

913
00:41:23,280 --> 00:41:25,400
Speaker 4: lot easier. But did Apollo, we had like five different

914
00:41:25,560 --> 00:41:27,239
Speaker 4: ticket Like you could be fifty dollars, you could be

915
00:41:27,239 --> 00:41:29,799
Speaker 4: two hundred and one fifty depending on where you're sitting, right,

916
00:41:29,840 --> 00:41:32,680
Speaker 4: we had to determine that. But then also they hold

917
00:41:32,719 --> 00:41:35,400
Speaker 4: the money. They take a percentage of the money. So

918
00:41:35,800 --> 00:41:37,560
Speaker 4: so I know you'll got a big show coming up

919
00:41:37,560 --> 00:41:39,320
Speaker 4: at Wells Fargo, we'll talking about that, and I'm assuming

920
00:41:39,320 --> 00:41:40,160
Speaker 4: that's ticket Master.

921
00:41:40,080 --> 00:41:43,920
Speaker 7: Right, No, that's actually what Wells Fargo's has their own.

922
00:41:43,960 --> 00:41:46,640
Speaker 4: Got their own thing. Yeah, okay, so talk about.

923
00:41:46,440 --> 00:41:49,399
Speaker 3: Ticket We've been in that system the entire time, every Master.

924
00:41:49,760 --> 00:41:52,920
Speaker 3: Every event we've ever done other than this show that

925
00:41:53,040 --> 00:41:54,920
Speaker 3: we have coming up, has always been through tickets.

926
00:41:54,960 --> 00:41:57,200
Speaker 4: Oh you always use Ticketmaster, Yeah, because we use.

927
00:41:57,160 --> 00:41:58,920
Speaker 5: A lot of our venues we've used as a live

928
00:41:59,000 --> 00:41:59,880
Speaker 5: Nation venues.

929
00:42:00,080 --> 00:42:04,239
Speaker 3: On So talk about that, talk about working with ticket mass,

930
00:42:05,760 --> 00:42:07,719
Speaker 3: I mean, honestly, we kind of used to it. I

931
00:42:07,760 --> 00:42:10,600
Speaker 3: think the biggest thing for us was when we first started,

932
00:42:10,680 --> 00:42:12,399
Speaker 3: Like you just said, when we first started, we would

933
00:42:12,440 --> 00:42:15,239
Speaker 3: have our price points. But we did a lot of

934
00:42:15,280 --> 00:42:17,560
Speaker 3: shows at the field More House of Blues, those type

935
00:42:17,560 --> 00:42:20,960
Speaker 3: of venues where their general admission venues is staying in

936
00:42:21,040 --> 00:42:23,760
Speaker 3: room only, so you're not getting into the seat portion.

937
00:42:24,160 --> 00:42:26,680
Speaker 3: When we started doing the Net which is another venue

938
00:42:26,719 --> 00:42:28,840
Speaker 3: in our city which is a big larger than the

939
00:42:28,920 --> 00:42:31,320
Speaker 3: field More, but it's seated, So that was when we

940
00:42:31,360 --> 00:42:33,560
Speaker 3: started had to get into more of the scaling, and

941
00:42:33,719 --> 00:42:37,440
Speaker 3: with that we start our strategy came into like, all right,

942
00:42:37,560 --> 00:42:39,600
Speaker 3: the this how much money we want to make off

943
00:42:39,680 --> 00:42:41,520
Speaker 3: the show this movie want our total revenue to be.

944
00:42:41,880 --> 00:42:43,560
Speaker 3: So then we would back it out of like all right,

945
00:42:43,600 --> 00:42:45,480
Speaker 3: divide dad bout how many seats, So then we know

946
00:42:45,600 --> 00:42:48,120
Speaker 3: the average seat of the venue got to be this

947
00:42:48,280 --> 00:42:50,640
Speaker 3: amount of money, so then we would scale the show

948
00:42:50,719 --> 00:42:52,360
Speaker 3: that way. We're like, all right, if we know we

949
00:42:52,440 --> 00:42:54,640
Speaker 3: need an average ticket, the center ticket need to be

950
00:42:54,960 --> 00:42:57,040
Speaker 3: let's just say for the sake of talking, the center

951
00:42:57,120 --> 00:42:58,839
Speaker 3: ticket needs to be one hundred dollars. Our average ticket

952
00:42:58,880 --> 00:43:00,640
Speaker 3: needs to be one hundred dollars. So it's like, all right,

953
00:43:00,680 --> 00:43:02,880
Speaker 3: we know we could go as low as fifty dollars

954
00:43:03,000 --> 00:43:04,759
Speaker 3: up top, but we know up front we need people

955
00:43:04,840 --> 00:43:08,040
Speaker 3: at one fifty to all set the center being one

956
00:43:08,120 --> 00:43:10,239
Speaker 3: hundred dollars. So then that's how we would just start

957
00:43:10,280 --> 00:43:11,040
Speaker 3: to scale the show.

958
00:43:11,520 --> 00:43:13,800
Speaker 2: Yeah, and we look at it like real estate, like

959
00:43:13,800 --> 00:43:16,520
Speaker 2: where are you sitting at, Like what's your view, what's

960
00:43:16,560 --> 00:43:19,360
Speaker 2: your advantage point. We also have a system where we

961
00:43:19,440 --> 00:43:21,840
Speaker 2: do like a big spread sheet and we got like

962
00:43:22,040 --> 00:43:24,200
Speaker 2: for the Wells Farger, we got every seat broken out,

963
00:43:24,320 --> 00:43:26,759
Speaker 2: like every wherever you're at in the venue, and we

964
00:43:26,840 --> 00:43:30,879
Speaker 2: can make small changes on this big spreadsheet that can

965
00:43:31,880 --> 00:43:34,400
Speaker 2: give you an outcome of like what's going to be

966
00:43:34,480 --> 00:43:36,400
Speaker 2: when you make those changes. So we got like a

967
00:43:36,440 --> 00:43:39,239
Speaker 2: big spreadsheet. We work with a seat a guy that

968
00:43:39,360 --> 00:43:41,560
Speaker 2: was a CFO. He helped us build like this whole

969
00:43:41,600 --> 00:43:43,600
Speaker 2: spread sheet. So that's how we kind of build the

970
00:43:43,640 --> 00:43:47,319
Speaker 2: Wells Fargo and it helped us also with the mat

971
00:43:47,360 --> 00:43:50,160
Speaker 2: which is like a seated venue because every seat is

972
00:43:50,200 --> 00:43:52,279
Speaker 2: real estate wherever you sit in at Like I'm sitting here,

973
00:43:52,719 --> 00:43:55,120
Speaker 2: I'm closer to you. If I'm over there, it's maybe

974
00:43:55,200 --> 00:43:58,080
Speaker 2: not worth as much. So yeah, so I like that

975
00:43:58,400 --> 00:43:59,959
Speaker 2: every seat is real estate like that stuff.

976
00:44:00,200 --> 00:44:00,279
Speaker 7: Right.

977
00:44:00,440 --> 00:44:05,080
Speaker 4: Yeah, So marketing, because that's the biggest part I'm assumming.

978
00:44:05,480 --> 00:44:07,440
Speaker 4: You can have jay Z, but if nobody knows that

979
00:44:07,520 --> 00:44:09,080
Speaker 4: jay Z's going to be there. Yeah, it's not going

980
00:44:09,120 --> 00:44:11,680
Speaker 4: to be worthing. So I know you said that you

981
00:44:11,760 --> 00:44:14,600
Speaker 4: knew through do guerrilla marketing, but like what is what

982
00:44:14,800 --> 00:44:16,520
Speaker 4: is some marketing? And like how much money do you

983
00:44:16,640 --> 00:44:18,520
Speaker 4: usually allocate to marketing?

984
00:44:18,760 --> 00:44:21,480
Speaker 3: So I'm gonna just use our Wells for Fargo show

985
00:44:21,560 --> 00:44:23,120
Speaker 3: coming up because I feel like this is our big

986
00:44:23,239 --> 00:44:26,000
Speaker 3: one of our biggest marketing budgets, and a lot of

987
00:44:26,080 --> 00:44:30,040
Speaker 3: the marketing that we're doing is super creative. So this

988
00:44:30,200 --> 00:44:33,280
Speaker 3: budget for the Wells Fargar marketing budgets around seventy thousand

989
00:44:34,400 --> 00:44:35,680
Speaker 3: just for marketing, just for marketing.

990
00:44:36,480 --> 00:44:38,359
Speaker 5: Uh So we got around.

991
00:44:38,200 --> 00:44:42,760
Speaker 3: Twenty buses that's wrapped full buses wrapped throughout the city's

992
00:44:42,840 --> 00:44:46,080
Speaker 3: ridding around as the fact that everybody's seeing it, like

993
00:44:46,160 --> 00:44:50,480
Speaker 3: the public public transportation cepting. And then we got like

994
00:44:50,560 --> 00:44:54,480
Speaker 3: in the ls so that's like our train station, like

995
00:44:54,600 --> 00:44:57,239
Speaker 3: actually in the stations or in the actual cars that

996
00:44:57,320 --> 00:44:59,719
Speaker 3: people sitting in there is there going to work, coming

997
00:44:59,760 --> 00:45:02,000
Speaker 3: from work, going to school, coming from school. We got

998
00:45:02,400 --> 00:45:05,080
Speaker 3: maybe twenty in the l's and then twenty in the

999
00:45:05,200 --> 00:45:08,000
Speaker 3: sub that's just placed as well as we do like

1000
00:45:08,120 --> 00:45:11,560
Speaker 3: posters so we'll do like posters plaster all throughout the city.

1001
00:45:11,600 --> 00:45:14,319
Speaker 3: We usually do like twenty five hundred posters. We usually

1002
00:45:14,360 --> 00:45:17,480
Speaker 3: get like fifty thousand flyers have. We got a street

1003
00:45:17,520 --> 00:45:19,840
Speaker 3: team of guys that will go and hand out at

1004
00:45:19,880 --> 00:45:23,520
Speaker 3: all the high school letouts, middle school letouts, college mid

1005
00:45:23,640 --> 00:45:27,000
Speaker 3: day college stuff. Because Philly is a big college town.

1006
00:45:27,040 --> 00:45:30,520
Speaker 3: We got Temple, you Pin, Drexel, LaSalle like it's a

1007
00:45:30,560 --> 00:45:34,160
Speaker 3: bunch of different schools there. We hit all like the clubs,

1008
00:45:34,239 --> 00:45:36,839
Speaker 3: going to concerts, making sure that all our flyers every

1009
00:45:37,000 --> 00:45:39,080
Speaker 3: it's in the venue. So if it's a show that's

1010
00:45:39,120 --> 00:45:41,840
Speaker 3: coming to Philly, dope shows, Flyers is going to be

1011
00:45:41,960 --> 00:45:45,560
Speaker 3: present there as well as attacking social media, making sure

1012
00:45:45,600 --> 00:45:48,040
Speaker 3: we got the sponsor ads, making sure that we're creative

1013
00:45:48,080 --> 00:45:50,600
Speaker 3: with the content. So like for this Well as Fargo show,

1014
00:45:50,600 --> 00:45:53,120
Speaker 3: we had eighty seven days from the time we announced

1015
00:45:53,120 --> 00:45:55,640
Speaker 3: it up until the date of the show. In our

1016
00:45:55,680 --> 00:45:58,879
Speaker 3: marketing plan, we listed out every day for the eighty

1017
00:45:58,920 --> 00:46:01,440
Speaker 3: seven days, and it's every day we got content that

1018
00:46:01,560 --> 00:46:04,200
Speaker 3: we're delivering the people for those eighty seven days to

1019
00:46:04,239 --> 00:46:07,040
Speaker 3: make sure we reached them and that was with creative videos.

1020
00:46:07,360 --> 00:46:10,200
Speaker 3: That was with us doing walkthroughs at the Wells Fargo,

1021
00:46:10,320 --> 00:46:13,400
Speaker 3: showing people the venue, showing people the production, talking to

1022
00:46:13,480 --> 00:46:16,360
Speaker 3: the consumer, telling them what they expect, getting the drops

1023
00:46:16,400 --> 00:46:19,440
Speaker 3: from the artists. So it's a lot to go into

1024
00:46:19,520 --> 00:46:22,359
Speaker 3: the to the market in eighty years. So then Power

1025
00:46:22,440 --> 00:46:25,480
Speaker 3: ninety nine they ended up, which is the largest station

1026
00:46:25,920 --> 00:46:26,680
Speaker 3: in Philly.

1027
00:46:28,280 --> 00:46:28,440
Speaker 7: On that.

1028
00:46:28,640 --> 00:46:30,440
Speaker 3: Yeah, we just did the come up show like two

1029
00:46:30,480 --> 00:46:33,440
Speaker 3: weeks ago, and we ended up getting them from all

1030
00:46:33,440 --> 00:46:35,080
Speaker 3: the money that we spent over the years and just

1031
00:46:35,120 --> 00:46:37,239
Speaker 3: with our relationship with them, we was able to get

1032
00:46:37,280 --> 00:46:39,920
Speaker 3: them to fully partner with us and back the concert

1033
00:46:39,960 --> 00:46:41,800
Speaker 3: one hundred percent. So like right now and that we

1034
00:46:41,920 --> 00:46:43,640
Speaker 3: was a turn on Power ninety nine, they probably talking

1035
00:46:43,680 --> 00:46:46,520
Speaker 3: about it and having ticket giveaways like that's important too.

1036
00:46:46,600 --> 00:46:49,239
Speaker 3: We learned that early in the business, like you I

1037
00:46:49,320 --> 00:46:51,560
Speaker 3: do when you when you're doing your purchasing with your

1038
00:46:51,640 --> 00:46:54,960
Speaker 3: radio station, you want to incorporate ticket giveaways. You want

1039
00:46:55,040 --> 00:46:57,960
Speaker 3: them mentions outside of the commercials that you're paying for

1040
00:46:58,160 --> 00:47:00,800
Speaker 3: because they may mention it six seven times. We're just

1041
00:47:00,840 --> 00:47:04,400
Speaker 3: giving out two tickets, so you want those mentioned. So

1042
00:47:04,480 --> 00:47:05,839
Speaker 3: the radio was a huge thing.

1043
00:47:05,880 --> 00:47:08,440
Speaker 2: And then and we did a school tour, high school tour,

1044
00:47:08,560 --> 00:47:11,319
Speaker 2: so we did went to about so far like five

1045
00:47:11,400 --> 00:47:13,840
Speaker 2: high schools in Philly. So we just go into the

1046
00:47:13,920 --> 00:47:16,160
Speaker 2: high school just really just to talk as black men,

1047
00:47:16,360 --> 00:47:19,359
Speaker 2: like black businessmen, and we take a bunch of black

1048
00:47:19,960 --> 00:47:24,120
Speaker 2: women as well, women just people that's in the business world, entrepreneurs,

1049
00:47:24,160 --> 00:47:27,160
Speaker 2: and we talk about like positive messaging, like you don't

1050
00:47:27,480 --> 00:47:29,800
Speaker 2: like we got a violence problem in Philly. So I

1051
00:47:29,880 --> 00:47:32,080
Speaker 2: mean it's like that a lot of places in the country,

1052
00:47:32,160 --> 00:47:34,640
Speaker 2: but in Philly is bad. So we just talked just

1053
00:47:35,200 --> 00:47:37,280
Speaker 2: we black men up here that just built that built

1054
00:47:37,320 --> 00:47:39,359
Speaker 2: this business. Like whatever y'all want to do, y'all can

1055
00:47:39,440 --> 00:47:42,960
Speaker 2: do it. Just really giving them that positive reinforcement. We

1056
00:47:43,080 --> 00:47:45,319
Speaker 2: talk about the show. We have giveaways, give them merch,

1057
00:47:45,400 --> 00:47:48,799
Speaker 2: give them tickets, just really talking to them. We bring

1058
00:47:49,040 --> 00:47:52,560
Speaker 2: artists and so we've done that. We've done so many things.

1059
00:47:52,800 --> 00:47:53,880
Speaker 2: Market feel like.

1060
00:47:54,280 --> 00:47:56,719
Speaker 4: What about social media influencers, Uh, we.

1061
00:47:56,800 --> 00:47:58,120
Speaker 7: Do we got we got that.

1062
00:47:58,320 --> 00:48:00,439
Speaker 3: So we so we got some influences just like tied

1063
00:48:00,480 --> 00:48:02,759
Speaker 3: to the brain. Its like been with the brand since

1064
00:48:02,800 --> 00:48:05,200
Speaker 3: the beginning. And they come to all the shows, they

1065
00:48:05,280 --> 00:48:07,560
Speaker 3: get some type of experience while they got the shows,

1066
00:48:07,600 --> 00:48:09,920
Speaker 3: but no matter what we got going on, they posting,

1067
00:48:10,320 --> 00:48:13,440
Speaker 3: they let they alert their social media. But the Piggybag

1068
00:48:13,480 --> 00:48:15,640
Speaker 3: all with Step was saying the high school tour piece

1069
00:48:15,760 --> 00:48:17,360
Speaker 3: was good because then that gave us a lot of

1070
00:48:17,400 --> 00:48:21,560
Speaker 3: the news coverage, different different things, just on the give

1071
00:48:21,680 --> 00:48:24,560
Speaker 3: back side of things. And then with the kids, it's

1072
00:48:24,640 --> 00:48:26,560
Speaker 3: like now you might only have you might have a

1073
00:48:26,600 --> 00:48:29,680
Speaker 3: school of a thousand kids, the school is select with

1074
00:48:29,960 --> 00:48:32,640
Speaker 3: one hundred kids is coming to this, but now it's

1075
00:48:32,680 --> 00:48:35,000
Speaker 3: like all the kids know, and now they're telling everybody,

1076
00:48:35,080 --> 00:48:37,319
Speaker 3: telling everybody in the neighborhoods. And the way we kind

1077
00:48:37,320 --> 00:48:40,200
Speaker 3: of structured the school tour was like touching every area

1078
00:48:40,320 --> 00:48:42,320
Speaker 3: of the city, so not like like we got we

1079
00:48:42,400 --> 00:48:44,279
Speaker 3: went to West Philly Hot that's in West Philly, but

1080
00:48:44,360 --> 00:48:47,200
Speaker 3: then we also touched Gratz and Serry Mansion which is

1081
00:48:47,239 --> 00:48:49,920
Speaker 3: in North Philly, and then bark tround. Yeah, like we

1082
00:48:50,040 --> 00:48:52,319
Speaker 3: just hit different parts of the city to make sure

1083
00:48:52,320 --> 00:48:54,640
Speaker 3: that we're really covering it where everybody really know.

1084
00:48:54,920 --> 00:48:57,759
Speaker 2: In our marketing is super creative, like if you look

1085
00:48:57,760 --> 00:49:01,120
Speaker 2: at our flyer, like our flyers like like every time

1086
00:49:01,200 --> 00:49:03,520
Speaker 2: we want to come with the marketing, the creative stuff

1087
00:49:03,640 --> 00:49:06,440
Speaker 2: like next level stuff, like we thinking the ideas like

1088
00:49:06,520 --> 00:49:08,960
Speaker 2: oh this just go with that, this go with this

1089
00:49:09,200 --> 00:49:13,000
Speaker 2: like color schemes. We did that for this whole campaign

1090
00:49:13,120 --> 00:49:17,320
Speaker 2: with the Wells Fargo we got, we had cartoon characters

1091
00:49:17,400 --> 00:49:19,800
Speaker 2: made and then that's how we started the base of

1092
00:49:19,840 --> 00:49:22,120
Speaker 2: the flyer and then like we added in different elements.

1093
00:49:22,200 --> 00:49:27,680
Speaker 2: So it's our marketing is always like very very inspirational,

1094
00:49:27,880 --> 00:49:28,960
Speaker 2: very like well thought out.

1095
00:49:29,080 --> 00:49:31,320
Speaker 7: There's a lot of games. I got a bunch of questions.

1096
00:49:31,400 --> 00:49:33,279
Speaker 7: Just listen to all that game is now. Number one

1097
00:49:33,520 --> 00:49:36,840
Speaker 7: was you said that getting the advertisement on public transportation?

1098
00:49:37,680 --> 00:49:39,440
Speaker 7: What's that process? Like who do you reach out to?

1099
00:49:39,920 --> 00:49:41,920
Speaker 7: And then you said that you bought the radio ads,

1100
00:49:41,960 --> 00:49:44,239
Speaker 7: and so like I'm wondering if that's based off relationships

1101
00:49:44,760 --> 00:49:47,200
Speaker 7: or like what does that look like? Because again, I

1102
00:49:47,239 --> 00:49:48,960
Speaker 7: mean you hear it all the time. People are like, Yo, hey,

1103
00:49:49,239 --> 00:49:51,080
Speaker 7: this show's coming out. Make sure y'all go check it out.

1104
00:49:51,640 --> 00:49:52,560
Speaker 7: What's that process? Like?

1105
00:49:52,719 --> 00:49:55,839
Speaker 2: So we bought the raid, we bought the bus buses. Uh,

1106
00:49:56,680 --> 00:49:59,279
Speaker 2: it's a feed to actually wrap the buses. So I

1107
00:49:59,360 --> 00:50:01,000
Speaker 2: mean we could go to the budget, I guess, so

1108
00:50:01,480 --> 00:50:03,480
Speaker 2: to wrap all of the buses we had it was

1109
00:50:03,800 --> 00:50:07,879
Speaker 2: thirty thousand to wrap all the bus Yeah. No, there's

1110
00:50:07,880 --> 00:50:10,320
Speaker 2: an ad company intersection.

1111
00:50:10,840 --> 00:50:11,600
Speaker 7: There's an ad.

1112
00:50:11,560 --> 00:50:17,440
Speaker 2: Company and they do they do large format advertisements. They

1113
00:50:17,520 --> 00:50:22,000
Speaker 2: do in the bus depots on the buses, uh the

1114
00:50:22,080 --> 00:50:24,920
Speaker 2: but like the bus stops. They got so many assets

1115
00:50:25,000 --> 00:50:27,160
Speaker 2: that they that they be able to offer you and

1116
00:50:27,840 --> 00:50:30,000
Speaker 2: you got to put together the ad creative or whatever

1117
00:50:30,400 --> 00:50:33,400
Speaker 2: like that's how like our flyer and you give it

1118
00:50:33,480 --> 00:50:35,600
Speaker 2: to them and they break it out and they position

1119
00:50:35,719 --> 00:50:36,279
Speaker 2: it on the bus.

1120
00:50:36,440 --> 00:50:37,440
Speaker 7: So we did that.

1121
00:50:37,600 --> 00:50:39,600
Speaker 2: And as far as the radio station, we always on

1122
00:50:39,680 --> 00:50:42,239
Speaker 2: the radio, we always deal with Part ninety nine. We've

1123
00:50:42,400 --> 00:50:44,439
Speaker 2: done business with them for years and years and years.

1124
00:50:44,520 --> 00:50:46,480
Speaker 2: So for this show, we had to talk to the

1125
00:50:46,560 --> 00:50:50,960
Speaker 2: program director to get the proper support. Because you can

1126
00:50:51,040 --> 00:50:53,000
Speaker 2: have ads on the radio running all day, but it's

1127
00:50:53,000 --> 00:50:54,920
Speaker 2: about having the proper support. So we talked to the

1128
00:50:55,120 --> 00:50:58,000
Speaker 2: program director over there, shout out to DC he might

1129
00:50:58,120 --> 00:51:00,759
Speaker 2: listen to this to AIE, I'm sure he does. He

1130
00:51:00,920 --> 00:51:04,480
Speaker 2: helped us build our marketing campaign on the radio.

1131
00:51:05,360 --> 00:51:08,919
Speaker 3: So yeah, I mean just for somebody getting on the radio.

1132
00:51:09,040 --> 00:51:11,000
Speaker 3: When we first started our first show, we went to

1133
00:51:11,080 --> 00:51:15,360
Speaker 3: the radio. So that was back twenty seventeen, Freddie versus Jason,

1134
00:51:15,400 --> 00:51:17,040
Speaker 3: we took it to the radio. We got a rep

1135
00:51:17,440 --> 00:51:20,080
Speaker 3: at that time. They positioned us with a rep and

1136
00:51:20,760 --> 00:51:23,280
Speaker 3: we used that saying like that's still our rep today.

1137
00:51:23,360 --> 00:51:25,080
Speaker 3: So we built the so I would say like, if

1138
00:51:25,080 --> 00:51:27,320
Speaker 3: when you go to radio, whoever it is, your rep is,

1139
00:51:27,640 --> 00:51:29,120
Speaker 3: you want to make sure that you got a true

1140
00:51:29,160 --> 00:51:32,439
Speaker 3: relationship with them and grow with them, tell them your vision,

1141
00:51:32,520 --> 00:51:34,759
Speaker 3: like we was talking to them early on, like we've

1142
00:51:34,840 --> 00:51:37,839
Speaker 3: had plenty of meetings with our rep at Power ninety nine,

1143
00:51:37,920 --> 00:51:39,920
Speaker 3: telling her the growth that we wanted for the company

1144
00:51:40,239 --> 00:51:42,239
Speaker 3: and how we wanted this support from the beginning. And

1145
00:51:42,360 --> 00:51:45,239
Speaker 3: she used to tell us early on, like, once y'all

1146
00:51:45,239 --> 00:51:47,560
Speaker 3: get to a certain point, like we probably would be

1147
00:51:47,600 --> 00:51:50,120
Speaker 3: able to step in and partner with y'all and do

1148
00:51:51,040 --> 00:51:53,120
Speaker 3: all this good creative stuff, but it probably had to

1149
00:51:53,120 --> 00:51:54,920
Speaker 3: get to a point where y'all and spent certain certain

1150
00:51:54,960 --> 00:51:58,000
Speaker 3: money with the company that y'alln did certain shows or

1151
00:51:58,040 --> 00:52:00,959
Speaker 3: had certain acts around. So we kind of just worked

1152
00:52:01,000 --> 00:52:03,320
Speaker 3: with her and she's seen our growth and now and

1153
00:52:03,400 --> 00:52:04,920
Speaker 3: that's the position that we ended up. But this is

1154
00:52:05,000 --> 00:52:07,200
Speaker 3: also the biggest show we got to date.

1155
00:52:07,400 --> 00:52:09,360
Speaker 4: So let's talk about that. Let's talk about the Wells

1156
00:52:09,400 --> 00:52:12,400
Speaker 4: Fargo show. What's the deal with that, what's the you know,

1157
00:52:12,760 --> 00:52:14,720
Speaker 4: thought process and putting together that show.

1158
00:52:14,680 --> 00:52:16,840
Speaker 5: Dope shows Birthday, Bad.

1159
00:52:16,760 --> 00:52:21,160
Speaker 3: February tenth, what's your Birthday? That's Dope shows birthday. Dope

1160
00:52:21,239 --> 00:52:22,160
Speaker 3: shows Birthday.

1161
00:52:22,360 --> 00:52:24,120
Speaker 4: So that's like the anniversary started.

1162
00:52:24,640 --> 00:52:30,000
Speaker 2: Yeah, So we got Little Baby, Little Dirt, Donna g Herbo,

1163
00:52:30,560 --> 00:52:33,440
Speaker 2: and we have Little K and Little Little Young K

1164
00:52:33,960 --> 00:52:37,440
Speaker 2: Little Move. They two big artists in Philly. They local artists,

1165
00:52:37,480 --> 00:52:39,239
Speaker 2: but we wanted to get them a spotlight. We kind

1166
00:52:39,239 --> 00:52:42,560
Speaker 2: of grew with them from when they first started, so

1167
00:52:42,719 --> 00:52:45,000
Speaker 2: like for Philly, that's our taste poler like we love

1168
00:52:45,080 --> 00:52:50,560
Speaker 2: Little Baby, we love Dirt, we loved g Herbo and Donna.

1169
00:52:51,000 --> 00:52:53,320
Speaker 2: So we wanted to make it like condensed. Like usually

1170
00:52:53,360 --> 00:52:56,080
Speaker 2: when you go to a show of this type of statue,

1171
00:52:56,239 --> 00:52:59,920
Speaker 2: like your Powerhouses of the World or whatever, it may

1172
00:53:00,080 --> 00:53:01,480
Speaker 2: have like a whole lot of artists, but you get

1173
00:53:01,520 --> 00:53:04,520
Speaker 2: in like these small ten to fifteen minutes sets twenty minutes,

1174
00:53:04,840 --> 00:53:06,600
Speaker 2: and you got a lot of artists you don't really

1175
00:53:06,640 --> 00:53:08,440
Speaker 2: care about. So we wanted to curate it to whereas

1176
00:53:08,480 --> 00:53:11,680
Speaker 2: though it is like it's strong and it's like everybody

1177
00:53:11,800 --> 00:53:13,719
Speaker 2: that you really want to see. So we picked the

1178
00:53:13,800 --> 00:53:16,520
Speaker 2: four hottest artists we could think of for our area,

1179
00:53:16,920 --> 00:53:18,839
Speaker 2: and we put them together, and we like, they're gonna

1180
00:53:18,880 --> 00:53:21,879
Speaker 2: have real sets. They're gonna have forty five minutes, an hour,

1181
00:53:22,160 --> 00:53:23,960
Speaker 2: hour and a half depending on who the artist is.

1182
00:53:24,080 --> 00:53:27,759
Speaker 2: So it's like real sets. So when you come, it's like, man,

1183
00:53:27,840 --> 00:53:29,800
Speaker 2: I got to see I got to see the little baby,

1184
00:53:29,840 --> 00:53:31,919
Speaker 2: Little Baby, not just some of a bridge version show.

1185
00:53:32,000 --> 00:53:34,960
Speaker 2: That's really our vibe with Birthday Bash, and our production

1186
00:53:35,200 --> 00:53:38,880
Speaker 2: is grand. We spending a lot for the production. We

1187
00:53:39,000 --> 00:53:42,000
Speaker 2: got a big cat walk where the artists is being

1188
00:53:42,000 --> 00:53:44,280
Speaker 2: be able to walk kind of like into the crowd

1189
00:53:44,600 --> 00:53:48,080
Speaker 2: on some on some unique stuff, like a little bit

1190
00:53:48,160 --> 00:53:50,600
Speaker 2: different than like your traditional type of show. So the

1191
00:53:50,640 --> 00:53:54,319
Speaker 2: biggest show feels ever seen exactly exactly the biggest you've

1192
00:53:54,360 --> 00:53:55,880
Speaker 2: ever seen. You know.

1193
00:53:55,960 --> 00:53:59,680
Speaker 3: We have a good planner, so we had we create

1194
00:53:59,760 --> 00:54:02,400
Speaker 3: these VIP experience and we have event planners help us

1195
00:54:02,440 --> 00:54:04,400
Speaker 3: with that, like the actual VIP experience.

1196
00:54:04,600 --> 00:54:06,320
Speaker 5: As far as everything will go into the show.

1197
00:54:06,239 --> 00:54:09,319
Speaker 4: Yeah, y'all do it. You do it, so y'all put

1198
00:54:09,360 --> 00:54:11,240
Speaker 4: all the everything together.

1199
00:54:11,400 --> 00:54:13,120
Speaker 3: Yeah, So we got like a production We got in

1200
00:54:13,239 --> 00:54:15,880
Speaker 3: house production guys, so like DJ, we have people that

1201
00:54:16,000 --> 00:54:17,560
Speaker 3: help us through the process. But a lot of the

1202
00:54:17,640 --> 00:54:20,239
Speaker 3: creativity is coming from me and stuff like even with

1203
00:54:20,360 --> 00:54:23,239
Speaker 3: the lineup even now, just recently, we was having a

1204
00:54:23,280 --> 00:54:26,920
Speaker 3: conversation with Dirk's team about just the collaborative effort we

1205
00:54:27,000 --> 00:54:29,439
Speaker 3: want to see between him and Baby at the show.

1206
00:54:29,600 --> 00:54:31,520
Speaker 3: Like that's a lot of times we'll curate, Like were

1207
00:54:31,520 --> 00:54:34,440
Speaker 3: talking to all the artists teams about like y'all all

1208
00:54:34,560 --> 00:54:36,440
Speaker 3: have records together. We want to make sure that that

1209
00:54:37,280 --> 00:54:39,279
Speaker 3: get done that night, to where it's like, all right,

1210
00:54:39,320 --> 00:54:42,320
Speaker 3: y'all popping out on each other's sets, not just like

1211
00:54:42,400 --> 00:54:45,720
Speaker 3: where's a typical show where you'll see these lineups whereas

1212
00:54:46,000 --> 00:54:48,319
Speaker 3: four or five artists, but you only see that artist

1213
00:54:48,400 --> 00:54:50,560
Speaker 3: during their tom slot. Is like we want herb to

1214
00:54:50,600 --> 00:54:53,200
Speaker 3: pop out when Dirk is on, We want Dirk to

1215
00:54:53,239 --> 00:54:55,680
Speaker 3: pop out when Baby is on, and just having more

1216
00:54:55,800 --> 00:54:58,080
Speaker 3: like a family affair that night, trying to give you

1217
00:54:58,200 --> 00:55:00,000
Speaker 3: like an experience that you won't see nowhere else.

1218
00:55:00,320 --> 00:55:04,399
Speaker 4: Yeah, so all right, let's talk about a little baby.

1219
00:55:04,480 --> 00:55:08,279
Speaker 4: I heard he's four hundred thousand, true more than that, Yeah,

1220
00:55:08,320 --> 00:55:13,840
Speaker 4: he was four hundred, uh worked five fifty five fifty.

1221
00:55:14,840 --> 00:55:17,160
Speaker 7: So we got the biggest show Philly's ever seen, We

1222
00:55:17,320 --> 00:55:21,239
Speaker 7: got the hottest artist. This budget sounds crazy, felas.

1223
00:55:21,560 --> 00:55:23,720
Speaker 4: Budget, The artist is probably a million.

1224
00:55:24,280 --> 00:55:28,960
Speaker 5: Yeah, yeah, I'm a million, a million in talent, a.

1225
00:55:29,000 --> 00:55:33,279
Speaker 4: Million of talent, just talent a million, and that's not

1226
00:55:33,400 --> 00:55:35,480
Speaker 4: including the venue. So how much you think you all

1227
00:55:35,520 --> 00:55:38,719
Speaker 4: in everything is on course at one point one point

1228
00:55:38,760 --> 00:55:41,879
Speaker 4: five one point five? How much you thin you're gonna make.

1229
00:55:41,800 --> 00:55:52,000
Speaker 7: Off more than definitely got to do more than you.

1230
00:55:52,800 --> 00:55:54,400
Speaker 4: So so let me ask you this as far as

1231
00:55:54,480 --> 00:55:56,200
Speaker 4: putting it together and all of this, are you guys

1232
00:55:56,280 --> 00:55:58,239
Speaker 4: still funding this out of your pocket or you have

1233
00:55:58,400 --> 00:56:01,360
Speaker 4: outside no, no outside money, sponsorship.

1234
00:56:02,120 --> 00:56:05,239
Speaker 2: We're working on sponsors, gratefully, we got the sponsors is

1235
00:56:05,320 --> 00:56:08,640
Speaker 2: listened frankfully, y'all kind of through come with it.

1236
00:56:08,840 --> 00:56:12,600
Speaker 4: But so have you ever have you ever thought about

1237
00:56:13,360 --> 00:56:17,400
Speaker 4: taking other people's money or just everything yourself some ding

1238
00:56:17,520 --> 00:56:20,480
Speaker 4: dash type make the money up yourself.

1239
00:56:20,800 --> 00:56:27,920
Speaker 2: Eventually? I think our company is positioned to be, you know, purchased, acquired, acquired,

1240
00:56:28,200 --> 00:56:30,560
Speaker 2: partner it up with, So we're in position for that

1241
00:56:30,680 --> 00:56:32,719
Speaker 2: for sure. But we want to run the numbers up

1242
00:56:32,760 --> 00:56:35,800
Speaker 2: and understand everything that goes into a situation like that

1243
00:56:35,880 --> 00:56:37,919
Speaker 2: because you got to I mean, we already got proof

1244
00:56:38,000 --> 00:56:41,040
Speaker 2: of concept, but just like really proof of numbers, like

1245
00:56:41,320 --> 00:56:43,080
Speaker 2: you was able to do this much on your own.

1246
00:56:43,360 --> 00:56:46,120
Speaker 2: He was able to make profit this much. So that's

1247
00:56:46,200 --> 00:56:48,200
Speaker 2: really our our thought process now and.

1248
00:56:49,120 --> 00:56:51,719
Speaker 4: Twenty twenty dollar people, twenty thousand.

1249
00:56:51,400 --> 00:56:53,040
Speaker 7: People when y'all sell it out.

1250
00:56:54,040 --> 00:56:56,719
Speaker 5: Yeah yeah, and were on that trajectory.

1251
00:56:56,840 --> 00:56:58,400
Speaker 7: Yeah, I know this show that might need to be

1252
00:56:58,440 --> 00:57:02,160
Speaker 7: in attendance. But what's about that? So I heard you

1253
00:57:02,239 --> 00:57:06,239
Speaker 7: said it's the Dope show Birthday Bash. Yes, and when

1254
00:57:06,239 --> 00:57:08,759
Speaker 7: I hit Birthday Bash, I think Atlanta, which makes me

1255
00:57:08,840 --> 00:57:11,080
Speaker 7: think that this is an annual thing. It is the

1256
00:57:11,160 --> 00:57:11,800
Speaker 7: same premise.

1257
00:57:11,920 --> 00:57:14,360
Speaker 2: Yeah, right, So we want to do we want to

1258
00:57:14,440 --> 00:57:16,960
Speaker 2: do Staples in Philly, like we started off doing like

1259
00:57:17,080 --> 00:57:20,280
Speaker 2: the small stuff, twenty five hundred people here and there, whatever,

1260
00:57:20,400 --> 00:57:22,600
Speaker 2: But we want to do like Birthday Bash. We got

1261
00:57:22,680 --> 00:57:25,120
Speaker 2: Dope Fest, and then we want to put something else

1262
00:57:25,160 --> 00:57:27,200
Speaker 2: in the fall, so maybe like three or four Staples

1263
00:57:27,280 --> 00:57:29,720
Speaker 2: and Philly and then grow that to other markets, like

1264
00:57:30,160 --> 00:57:32,280
Speaker 2: all right, we want to do this market, whether it's

1265
00:57:32,680 --> 00:57:33,880
Speaker 2: Atlanta or wherever.

1266
00:57:34,080 --> 00:57:34,440
Speaker 7: I don't know.

1267
00:57:35,000 --> 00:57:38,360
Speaker 2: Like we got markets, but that's you know, we got

1268
00:57:38,400 --> 00:57:41,160
Speaker 2: other markets where we want to build Staples. Staples, Staples

1269
00:57:41,520 --> 00:57:42,760
Speaker 2: a big, big, big events.

1270
00:57:42,840 --> 00:57:43,919
Speaker 7: Were looking at citizens Field.

1271
00:57:45,560 --> 00:57:47,520
Speaker 5: It's crazy, that's crazy, you say, that.

1272
00:57:47,960 --> 00:57:48,160
Speaker 8: Yeah.

1273
00:57:48,280 --> 00:57:50,120
Speaker 7: I mean because I'm thinking like Philly, Philly. Philly was

1274
00:57:50,200 --> 00:57:52,320
Speaker 7: the biggest place in Philly where I saw Kevin hartell

1275
00:57:52,360 --> 00:57:55,760
Speaker 7: out Eagles. Yeah, yeah, that's what.

1276
00:57:56,680 --> 00:57:59,960
Speaker 4: Yeah, Yeah, it was it hard to get the arena.

1277
00:58:01,040 --> 00:58:03,160
Speaker 2: We had so many shows that we did, so we

1278
00:58:03,280 --> 00:58:05,400
Speaker 2: had to fill out like a reference for and when

1279
00:58:05,400 --> 00:58:08,080
Speaker 2: they probably did the reference, they probably yeah, but he

1280
00:58:08,160 --> 00:58:08,560
Speaker 2: was able to.

1281
00:58:08,520 --> 00:58:10,640
Speaker 4: Speak to somebody, yeah, yeah, because like MSG, it was

1282
00:58:10,680 --> 00:58:13,080
Speaker 4: like impossible just to even speak to something. So he

1283
00:58:13,200 --> 00:58:14,120
Speaker 4: was able to speak to somebody.

1284
00:58:14,560 --> 00:58:14,760
Speaker 7: Yeah.

1285
00:58:16,600 --> 00:58:21,000
Speaker 4: So let's talk about the festival though, Yeah, you're doing this,

1286
00:58:21,200 --> 00:58:23,320
Speaker 4: it's gonna be annual thing with the festival. Did you

1287
00:58:23,360 --> 00:58:24,600
Speaker 4: do the festival last year?

1288
00:58:24,720 --> 00:58:26,320
Speaker 5: Festival twenty nineteen.

1289
00:58:26,240 --> 00:58:27,720
Speaker 4: That was the last time toft that the last time

1290
00:58:28,080 --> 00:58:29,640
Speaker 4: he's gonna bring it back and were bringing it back

1291
00:58:29,680 --> 00:58:32,800
Speaker 4: this twenty twenty twenty two. Yeah, so talk about that.

1292
00:58:32,880 --> 00:58:33,560
Speaker 4: What's that going to be?

1293
00:58:34,760 --> 00:58:35,680
Speaker 5: All day festivals?

1294
00:58:35,720 --> 00:58:39,320
Speaker 3: So twenty nineteen we built all day festivals started at

1295
00:58:39,320 --> 00:58:41,400
Speaker 3: twelve o'clock, it went to eleven o'clock at night.

1296
00:58:41,480 --> 00:58:42,080
Speaker 5: We had so.

1297
00:58:44,040 --> 00:58:46,880
Speaker 3: Like we was so forward thinking too. Just what even

1298
00:58:46,920 --> 00:58:49,320
Speaker 3: when you look at the lineup we had back then

1299
00:58:49,320 --> 00:58:52,600
Speaker 3: in twenty nineteen. The original lineup, some of these artists

1300
00:58:52,680 --> 00:58:55,440
Speaker 3: ended up not performing based off of things they had on,

1301
00:58:55,600 --> 00:58:58,840
Speaker 3: things they had going on, but whatever, all the things

1302
00:58:58,880 --> 00:59:01,760
Speaker 3: they had going on. But the lineup was P and B,

1303
00:59:02,000 --> 00:59:07,760
Speaker 3: Rock the Baby, and Roddy Rich, NBA Young Boy, Little Dirt,

1304
00:59:07,960 --> 00:59:09,880
Speaker 3: Young Dolph, Push.

1305
00:59:09,680 --> 00:59:09,960
Speaker 7: Your t.

1306
00:59:11,960 --> 00:59:17,800
Speaker 3: Uh, Cowboy, Cowboy, and then maybe Philly artists maybe yeah,

1307
00:59:17,880 --> 00:59:24,360
Speaker 3: like maybe six seven strong artists. Yeah, so like that

1308
00:59:24,520 --> 00:59:25,880
Speaker 3: was how we came and that was our first one.

1309
00:59:25,920 --> 00:59:27,440
Speaker 3: That was how we came out the gate. We end

1310
00:59:27,560 --> 00:59:30,200
Speaker 3: up losing a few of those artists. Unfortunate, NBA Young

1311
00:59:30,240 --> 00:59:32,080
Speaker 3: Boy got arrested during that time, so he wasn't able

1312
00:59:32,080 --> 00:59:34,480
Speaker 3: to perform. Roddy Rich ended up having some type of

1313
00:59:34,520 --> 00:59:38,720
Speaker 3: crossbooking so he wasn't able to perform, but pretty much.

1314
00:59:38,960 --> 00:59:41,760
Speaker 2: Dirt, But that's how we grew our relationship with Dirt.

1315
00:59:42,000 --> 00:59:44,760
Speaker 3: Yeah, we ended up doubling back with Dirt and selling

1316
00:59:44,920 --> 00:59:48,320
Speaker 3: Mount in September. That was in July, and that kind

1317
00:59:48,360 --> 00:59:51,160
Speaker 3: of kicked it off, just us being in close communication

1318
00:59:51,280 --> 00:59:53,720
Speaker 3: with them, but during it, whatever legal trouble he was

1319
00:59:53,800 --> 00:59:54,480
Speaker 3: having at that time.

1320
00:59:55,800 --> 00:59:59,680
Speaker 7: This year, Yeah, there's one Philly name that I haven't

1321
00:59:59,680 --> 01:00:00,680
Speaker 7: heard meet.

1322
01:00:02,160 --> 01:00:04,520
Speaker 2: I mean we tried to We tried, we tried to

1323
01:00:04,840 --> 01:00:13,000
Speaker 2: meet a couple of times. I'm looking right, I mean

1324
01:00:13,160 --> 01:00:14,880
Speaker 2: we tried to me multiple times.

1325
01:00:16,000 --> 01:00:19,040
Speaker 3: I mean usually is the a lot of times when

1326
01:00:19,040 --> 01:00:21,800
Speaker 3: you got it felt like for artists right when you're

1327
01:00:21,840 --> 01:00:25,280
Speaker 3: from Philly, that's the biggest market, so a lot of

1328
01:00:25,320 --> 01:00:27,280
Speaker 3: times that's where you got the most leverage. Act So

1329
01:00:28,400 --> 01:00:30,840
Speaker 3: so do your own show or if you if you

1330
01:00:30,960 --> 01:00:33,560
Speaker 3: got a torn deal, or if you got certain things

1331
01:00:33,640 --> 01:00:35,959
Speaker 3: going on with your label. A lot of times they'll

1332
01:00:35,960 --> 01:00:38,080
Speaker 3: try to hold the Philly show. So I think that's

1333
01:00:38,560 --> 01:00:40,360
Speaker 3: a true answer. I feel like that's why we haven't

1334
01:00:40,400 --> 01:00:43,720
Speaker 3: been able to get a Meek show nor an Uzi

1335
01:00:43,800 --> 01:00:46,920
Speaker 3: show really going because based off of deals that they

1336
01:00:47,000 --> 01:00:51,760
Speaker 3: got just pigeonholes them from working with other promoters a

1337
01:00:51,840 --> 01:00:52,360
Speaker 3: lot of times.

1338
01:00:53,040 --> 01:00:54,000
Speaker 7: But we would love to do it.

1339
01:00:54,480 --> 01:00:56,480
Speaker 5: Love, We would love to do a Meek show. Love

1340
01:00:56,560 --> 01:00:58,120
Speaker 5: to do a Uzzi show, you know.

1341
01:00:58,120 --> 01:01:00,800
Speaker 7: What I would love just like as a like, if

1342
01:01:00,800 --> 01:01:04,680
Speaker 7: you can do it, we can just get like state property. Yeah,

1343
01:01:04,760 --> 01:01:06,880
Speaker 7: like I could to see seagulls yea like.

1344
01:01:07,080 --> 01:01:11,120
Speaker 3: We had we had we had our last show before

1345
01:01:11,240 --> 01:01:14,320
Speaker 3: the pandemic of fab ended up bringing It was fab right,

1346
01:01:14,360 --> 01:01:16,040
Speaker 3: before the pandemic, because that's what's crazy.

1347
01:01:16,080 --> 01:01:17,080
Speaker 5: We talked a lot about FAB.

1348
01:01:17,360 --> 01:01:19,640
Speaker 3: Our company is booked FAB almost every year that we've

1349
01:01:19,680 --> 01:01:22,480
Speaker 3: been in business, just because of the relationship, and FAB

1350
01:01:22,600 --> 01:01:24,280
Speaker 3: ended up bringing out the whole state property.

1351
01:01:24,600 --> 01:01:28,400
Speaker 5: It was legendary. Ain't no shows like dope shows.

1352
01:01:29,560 --> 01:01:31,880
Speaker 4: So what's this what's the scaling model? I think you

1353
01:01:31,920 --> 01:01:36,560
Speaker 4: said possible acquisition, So how do you take this thing

1354
01:01:36,640 --> 01:01:38,160
Speaker 4: to the next level?

1355
01:01:39,040 --> 01:01:43,240
Speaker 2: Like I said, just creating stables, the staples, Like we

1356
01:01:43,760 --> 01:01:46,600
Speaker 2: did the small things, the small events, the small events.

1357
01:01:46,640 --> 01:01:49,680
Speaker 2: But it's like really just building like everybody like knowing,

1358
01:01:49,800 --> 01:01:54,120
Speaker 2: like all right, birthday bashes this time, dope fest is

1359
01:01:54,160 --> 01:01:58,480
Speaker 2: this time in these markets, like really placing that that

1360
01:01:58,920 --> 01:02:02,160
Speaker 2: that muscle memory and By's head every year and they know,

1361
01:02:02,320 --> 01:02:04,800
Speaker 2: like dope shows is coming. Like when I think at

1362
01:02:04,840 --> 01:02:07,080
Speaker 2: this time, I felt like it was time for the

1363
01:02:07,160 --> 01:02:10,240
Speaker 2: dope shows. Whatever it is we're doing. So just building

1364
01:02:10,280 --> 01:02:11,680
Speaker 2: those stables and scaling.

1365
01:02:11,400 --> 01:02:11,880
Speaker 7: It that way.

1366
01:02:12,240 --> 01:02:14,840
Speaker 5: And we got merch, so we about the merchant. Yeah,

1367
01:02:14,840 --> 01:02:15,520
Speaker 5: we got the merch.

1368
01:02:18,280 --> 01:02:19,440
Speaker 7: Merch that's crazy.

1369
01:02:21,680 --> 01:02:24,640
Speaker 4: At the event, yea, at the event, available on.

1370
01:02:24,720 --> 01:02:27,120
Speaker 7: One when you do it at the event, like and

1371
01:02:27,200 --> 01:02:29,080
Speaker 7: that was one of the too, is like they it

1372
01:02:29,240 --> 01:02:31,000
Speaker 7: was like a percentage at the venue try to take

1373
01:02:31,080 --> 01:02:32,720
Speaker 7: Is that truth for you guys to or is it

1374
01:02:32,880 --> 01:02:34,280
Speaker 7: just like that was.

1375
01:02:34,280 --> 01:02:40,640
Speaker 4: The apollo Yeah, yeah, certain venues certas.

1376
01:02:40,000 --> 01:02:43,560
Speaker 5: We always try to get around that. But we definitely

1377
01:02:43,600 --> 01:02:43,880
Speaker 5: want to.

1378
01:02:43,880 --> 01:02:46,680
Speaker 3: Create those staples and then take them to other cities too.

1379
01:02:46,800 --> 01:02:49,160
Speaker 3: Like the vision is not for dope Fest to just

1380
01:02:49,320 --> 01:02:51,840
Speaker 3: live in Philly. The vision is for dope Fest to

1381
01:02:51,920 --> 01:02:54,120
Speaker 3: grow in Philly, to get built up there, but then

1382
01:02:54,280 --> 01:02:57,000
Speaker 3: take that to them, same to other markets. So we're

1383
01:02:57,080 --> 01:02:59,480
Speaker 3: like we talked about Boston, right, Like Boston is somewhere

1384
01:02:59,720 --> 01:03:01,360
Speaker 3: we're we went and it was a hot bid for

1385
01:03:01,480 --> 01:03:01,800
Speaker 3: hip hop.

1386
01:03:01,880 --> 01:03:04,280
Speaker 5: We know we know how to work in Boston. We

1387
01:03:04,360 --> 01:03:05,560
Speaker 5: know how to get a show sold out.

1388
01:03:05,640 --> 01:03:08,160
Speaker 3: So taking that same festival model, like, we want to

1389
01:03:08,240 --> 01:03:11,280
Speaker 3: take dope Fest across the world and.

1390
01:03:11,400 --> 01:03:14,720
Speaker 2: We're gonna build other verticals with it. Uh, this probably

1391
01:03:15,440 --> 01:03:20,200
Speaker 2: breaking news on your leisure. We're doing the label in

1392
01:03:20,400 --> 01:03:24,240
Speaker 2: twenty times. So we're gonna like Philly hasn't had like

1393
01:03:25,520 --> 01:03:28,000
Speaker 2: we had like Philly International back in the day, and

1394
01:03:28,080 --> 01:03:32,520
Speaker 2: then we had like Black Friddayday we had and all

1395
01:03:32,560 --> 01:03:35,120
Speaker 2: that stuff like property, we had a lot, but when

1396
01:03:35,120 --> 01:03:37,080
Speaker 2: we look around Philly is a lot of talent that's

1397
01:03:37,120 --> 01:03:39,240
Speaker 2: not really getting seen around the world. And we're gonna

1398
01:03:39,240 --> 01:03:40,959
Speaker 2: be a label that get artists whoever.

1399
01:03:41,040 --> 01:03:42,520
Speaker 4: But we want to come to the hardest. Who's the

1400
01:03:42,520 --> 01:03:44,280
Speaker 4: hottest artist in Philly right now? I want to come up.

1401
01:03:44,760 --> 01:03:47,240
Speaker 3: I mean there's a lot got Philly got a lot

1402
01:03:47,240 --> 01:03:49,120
Speaker 3: of artists. The two that we made this on the show,

1403
01:03:49,720 --> 01:03:52,360
Speaker 3: which is Young Kay Little Move they.

1404
01:03:52,360 --> 01:03:55,480
Speaker 5: Super on Fire Tours.

1405
01:03:55,680 --> 01:03:58,200
Speaker 3: Artist is from West Philly super on Fire. Least War

1406
01:03:58,440 --> 01:04:00,800
Speaker 3: artists in West Philly, super on Fire.

1407
01:04:00,840 --> 01:04:02,800
Speaker 2: It's a lot of it's a lot of young guys

1408
01:04:02,880 --> 01:04:06,200
Speaker 2: in Philly's cooking up right now. And the biggest thing

1409
01:04:06,320 --> 01:04:08,400
Speaker 2: is like we want to provide because we see these

1410
01:04:08,520 --> 01:04:10,440
Speaker 2: artists like we see like a Dirt and it's like

1411
01:04:10,520 --> 01:04:12,120
Speaker 2: he's from Chicago drill scene.

1412
01:04:12,200 --> 01:04:12,920
Speaker 7: It's crazy there.

1413
01:04:13,000 --> 01:04:15,040
Speaker 2: But it's like when Dirt come into town, he got

1414
01:04:15,120 --> 01:04:18,680
Speaker 2: twenty people, thirty people that he employed. Has got roles

1415
01:04:18,760 --> 01:04:21,440
Speaker 2: as I'm a production manager, I'm this manager. I'm a

1416
01:04:21,480 --> 01:04:23,880
Speaker 2: guy to go get whatever Dirt need. And it's like

1417
01:04:24,200 --> 01:04:26,600
Speaker 2: you have to create those verticals to be able to

1418
01:04:26,680 --> 01:04:28,760
Speaker 2: like get these kids out of the environment that they

1419
01:04:28,880 --> 01:04:31,320
Speaker 2: in and they have talent, and it's like you're creating

1420
01:04:31,360 --> 01:04:34,400
Speaker 2: a business model. They fortune five hundred companies these artists,

1421
01:04:34,800 --> 01:04:38,360
Speaker 2: like you got artists that's creating one hundred million dollars

1422
01:04:38,400 --> 01:04:42,680
Speaker 2: a year and revenue and they making money and they

1423
01:04:42,800 --> 01:04:45,480
Speaker 2: putting people to work. So I feel like really just

1424
01:04:45,600 --> 01:04:47,720
Speaker 2: creating that to whereas though we're giving people from our

1425
01:04:47,800 --> 01:04:51,360
Speaker 2: city and any city opportunity to break as an artist

1426
01:04:51,440 --> 01:04:54,480
Speaker 2: and really push push the agenda forward. And we know

1427
01:04:54,600 --> 01:04:57,040
Speaker 2: to show stuff. We could book any venue across the

1428
01:04:57,360 --> 01:05:00,320
Speaker 2: across the United States. That's a lot of nation or

1429
01:05:00,400 --> 01:05:03,080
Speaker 2: like things that we or wherever we got access, we

1430
01:05:03,160 --> 01:05:05,080
Speaker 2: got access to a lot of venues. So just really

1431
01:05:05,120 --> 01:05:08,760
Speaker 2: teaching them the tour building the tour, building it slow

1432
01:05:08,840 --> 01:05:11,640
Speaker 2: and low, doing like all right, you feel like you

1433
01:05:11,680 --> 01:05:14,520
Speaker 2: could do a thousand people, do five hundred and sell

1434
01:05:14,560 --> 01:05:18,160
Speaker 2: that out and give people an experience and let them know, like, man,

1435
01:05:18,320 --> 01:05:20,320
Speaker 2: that's a real show when I go there. That's why

1436
01:05:20,440 --> 01:05:23,320
Speaker 2: Drake got fans like you got Kendrick Lamar because when

1437
01:05:23,360 --> 01:05:25,959
Speaker 2: you go see them guys perform, they give you a show,

1438
01:05:26,360 --> 01:05:28,360
Speaker 2: They give you what you came for. So it's like

1439
01:05:28,720 --> 01:05:31,040
Speaker 2: really teaching the artists that, not just making it like

1440
01:05:31,160 --> 01:05:33,080
Speaker 2: base Bly when I'm going on the stage and I'm

1441
01:05:33,120 --> 01:05:35,919
Speaker 2: taking a hundred of my homies, like really giving them something.

1442
01:05:36,240 --> 01:05:39,000
Speaker 2: So we want to bring that to Obviously we're already

1443
01:05:39,040 --> 01:05:40,640
Speaker 2: doing that with Dope shows. We wanted to bring it.

1444
01:05:40,760 --> 01:05:42,400
Speaker 2: We want to bring it to a record label and

1445
01:05:42,520 --> 01:05:44,240
Speaker 2: really try to put on breaking.

1446
01:05:44,880 --> 01:05:48,840
Speaker 4: What about COVID, How has that affected you? How do

1447
01:05:48,960 --> 01:05:52,320
Speaker 4: you think that will affect the live events space moving forward?

1448
01:05:53,400 --> 01:05:55,720
Speaker 2: Obviously affected us because we were shut down for what

1449
01:05:56,720 --> 01:06:00,560
Speaker 2: fifteen sixteen months? Yeah, it killed us for that time,

1450
01:06:00,640 --> 01:06:03,720
Speaker 2: but we just used it to strategize and build and

1451
01:06:03,840 --> 01:06:08,080
Speaker 2: really be ready when it Like when we came out

1452
01:06:08,120 --> 01:06:10,240
Speaker 2: of the we had sent Dirt the money for the

1453
01:06:10,280 --> 01:06:13,840
Speaker 2: biggest show we had had. He had had like probably

1454
01:06:14,000 --> 01:06:16,840
Speaker 2: nine months before, like, so we was just playing it

1455
01:06:16,920 --> 01:06:19,640
Speaker 2: and strategizing it ahead and we sent them the money

1456
01:06:19,680 --> 01:06:21,360
Speaker 2: and when we came out, we had a crazy show.

1457
01:06:21,760 --> 01:06:24,760
Speaker 5: So it's just really just yeah, no, I mean it was.

1458
01:06:25,120 --> 01:06:28,400
Speaker 3: It was tough for us, but it also was I

1459
01:06:28,440 --> 01:06:30,640
Speaker 3: would say it was the first time since we've been

1460
01:06:30,680 --> 01:06:33,160
Speaker 3: in business that we've had that amount of time to

1461
01:06:33,240 --> 01:06:35,480
Speaker 3: sit down and really look at the business and look

1462
01:06:35,560 --> 01:06:37,640
Speaker 3: at all the areas that we were successful and was

1463
01:06:37,680 --> 01:06:40,280
Speaker 3: making money all the areas where we was leaving money

1464
01:06:40,360 --> 01:06:43,440
Speaker 3: on the table too. So we talked about merch. Being honest,

1465
01:06:43,480 --> 01:06:45,960
Speaker 3: we did. We've been doing merch since we started, but

1466
01:06:46,480 --> 01:06:49,320
Speaker 3: never at the capacity we're doing merch now. Like we was,

1467
01:06:49,520 --> 01:06:51,840
Speaker 3: we wasn't really taking the merch series. We was more

1468
01:06:51,960 --> 01:06:54,560
Speaker 3: like worrying about just selling the shows out. Where now

1469
01:06:54,640 --> 01:06:57,280
Speaker 3: we positioned ourselves where we got a true merch business.

1470
01:06:57,280 --> 01:06:58,640
Speaker 5: The merchan is available online.

1471
01:06:58,920 --> 01:07:01,360
Speaker 3: We got a set up at the shows now, not

1472
01:07:01,600 --> 01:07:04,160
Speaker 3: just like a table where we just got hoodies laying

1473
01:07:04,200 --> 01:07:06,280
Speaker 3: out on them. We just put a lot of thought

1474
01:07:06,360 --> 01:07:09,600
Speaker 3: into just every avenue of the business. January sixteenth, we

1475
01:07:09,680 --> 01:07:12,960
Speaker 3: have a showcase where we allow local artists to come

1476
01:07:13,120 --> 01:07:15,960
Speaker 3: on the showcase and perform, and then two artists from

1477
01:07:16,000 --> 01:07:17,120
Speaker 3: that showcase could win.

1478
01:07:17,040 --> 01:07:18,320
Speaker 5: A spot on the World as far Ago.

1479
01:07:18,640 --> 01:07:21,280
Speaker 3: So whereas like you could win the opportunity to open

1480
01:07:21,400 --> 01:07:24,040
Speaker 3: up on the same stage as Little Baby, Little Dirt,

1481
01:07:24,120 --> 01:07:27,360
Speaker 3: Gunna g Herbo in front of twenty thousand people, just

1482
01:07:27,440 --> 01:07:30,280
Speaker 3: from you positioning yourself on the showcase. That was something

1483
01:07:30,320 --> 01:07:32,960
Speaker 3: that we knew that we talked about before the pandemic,

1484
01:07:33,200 --> 01:07:35,480
Speaker 3: but we just didn't really set it up and put

1485
01:07:35,560 --> 01:07:37,919
Speaker 3: that make that a part of our infrastructure.

1486
01:07:37,360 --> 01:07:37,960
Speaker 5: As a business.

1487
01:07:38,280 --> 01:07:40,440
Speaker 3: And now we was able to so where we had

1488
01:07:40,520 --> 01:07:44,560
Speaker 3: local artists always hitting us up, always asking us for opportunities.

1489
01:07:44,840 --> 01:07:46,479
Speaker 3: Now and it's like we was able to really create

1490
01:07:46,560 --> 01:07:48,800
Speaker 3: a platform in a business where we can do that.

1491
01:07:48,960 --> 01:07:51,160
Speaker 3: So got industry A and the artists coming down for that.

1492
01:07:51,440 --> 01:07:54,440
Speaker 3: We got Little Dirk's drummers going to be on the

1493
01:07:54,920 --> 01:07:58,160
Speaker 3: on that, We got DJs, so it's really an opportunity

1494
01:07:58,240 --> 01:08:01,600
Speaker 3: for artists and Philly tron State area to really come

1495
01:08:01,680 --> 01:08:02,880
Speaker 3: down and showcase.

1496
01:08:03,320 --> 01:08:06,040
Speaker 7: Obviously it's YouTube, but you've had to build out a team.

1497
01:08:06,080 --> 01:08:07,960
Speaker 7: How many people are part of the Dope Shows team?

1498
01:08:08,200 --> 01:08:10,200
Speaker 7: And like you said, like fifteen months of a long time.

1499
01:08:10,320 --> 01:08:12,640
Speaker 7: So during this time that we haven't team meetings of

1500
01:08:12,800 --> 01:08:14,560
Speaker 7: like how we generate income. More of the ideas that

1501
01:08:14,640 --> 01:08:16,880
Speaker 7: are coming from you guys at the top. It's like

1502
01:08:17,360 --> 01:08:21,280
Speaker 7: we know, like listen, you're the owners, but you got employees. Yeah, yeah, first,

1503
01:08:21,680 --> 01:08:22,840
Speaker 7: so like what would you guys do?

1504
01:08:23,000 --> 01:08:25,880
Speaker 3: So employees wise, we got around ten employees, I would say,

1505
01:08:26,439 --> 01:08:29,240
Speaker 3: but it's usually on like a they usually work for

1506
01:08:29,360 --> 01:08:32,000
Speaker 3: the event more so like it's like we got a

1507
01:08:32,240 --> 01:08:34,640
Speaker 3: stage manager, but we ain't on stage, is not we

1508
01:08:34,800 --> 01:08:37,600
Speaker 3: not necessarily paying the stage manager. So Steph and I

1509
01:08:37,800 --> 01:08:41,799
Speaker 3: would we would meet daily during the pandemic those fifteen

1510
01:08:41,880 --> 01:08:44,559
Speaker 3: sixteen months. We were still meeting every day like our

1511
01:08:44,600 --> 01:08:48,120
Speaker 3: typical work schedule to come up with ideas and playing

1512
01:08:48,400 --> 01:08:50,760
Speaker 3: and we would bounce things off people from the team.

1513
01:08:50,880 --> 01:08:53,600
Speaker 3: But during that time, it was we was really isolated

1514
01:08:53,680 --> 01:08:57,360
Speaker 3: because it wasn't no shows happening, Like a lot of

1515
01:08:57,439 --> 01:08:59,200
Speaker 3: people that's a part of the team is just tied

1516
01:08:59,280 --> 01:09:02,800
Speaker 3: to areas that we would need for the actual show.

1517
01:09:03,280 --> 01:09:05,519
Speaker 3: So it was just more so us locked in on

1518
01:09:05,640 --> 01:09:07,960
Speaker 3: the planning side and just really had to the weather

1519
01:09:08,040 --> 01:09:09,960
Speaker 3: the storm or like we don't know when it's gonna

1520
01:09:10,000 --> 01:09:13,120
Speaker 3: come back, like Stepth mentioned it, but like that was

1521
01:09:13,280 --> 01:09:15,400
Speaker 3: crazy during the pandemic. We had We went into the

1522
01:09:15,479 --> 01:09:18,920
Speaker 3: pandemic with four or five artists booked already, like already

1523
01:09:18,920 --> 01:09:21,320
Speaker 3: booked already, pig because we was planning for Dope Fest

1524
01:09:21,400 --> 01:09:24,400
Speaker 3: twenty twenty and in the middle of the pandemic, on

1525
01:09:24,600 --> 01:09:28,080
Speaker 3: top of having five front ends already out and having

1526
01:09:28,520 --> 01:09:30,760
Speaker 3: one or two venues already booked, so you don't know

1527
01:09:30,800 --> 01:09:33,160
Speaker 3: when you're gonna get that money back. We then sent

1528
01:09:33,320 --> 01:09:36,320
Speaker 3: dirt more month like we was then sent more money out,

1529
01:09:36,720 --> 01:09:38,600
Speaker 3: still not knowing when we was gonna be able to

1530
01:09:38,680 --> 01:09:41,479
Speaker 3: get that show off. So it was like being able

1531
01:09:41,520 --> 01:09:44,760
Speaker 3: to plan knowing like the sun gonna shine again one day,

1532
01:09:44,920 --> 01:09:47,040
Speaker 3: like one day we'll be able to do this again.

1533
01:09:47,120 --> 01:09:50,080
Speaker 3: But we wasn't making no money honestly, and we were

1534
01:09:50,160 --> 01:09:53,400
Speaker 3: still actually putting money out, but still just investing in

1535
01:09:53,479 --> 01:09:53,840
Speaker 3: the dream.

1536
01:09:54,240 --> 01:09:56,160
Speaker 4: Ah nah, I appreciate you, brothers man. So what would

1537
01:09:56,160 --> 01:09:57,600
Speaker 4: you like to tell people? How can they follow you?

1538
01:09:57,720 --> 01:10:00,880
Speaker 4: How can they get tickets to the show coming up? Yeah,

1539
01:10:01,320 --> 01:10:02,600
Speaker 4: all of the information you.

1540
01:10:02,640 --> 01:10:05,360
Speaker 2: Can follow me on on you can follow us on

1541
01:10:05,439 --> 01:10:08,920
Speaker 2: Instagram at Dope Underscore Shows Underscore, and you can follow

1542
01:10:09,000 --> 01:10:12,360
Speaker 2: me personally at Steph dot Pinter on Instagram. You can

1543
01:10:12,400 --> 01:10:17,280
Speaker 2: get tickets at Wells Fargo Centerphilly dot com, and you

1544
01:10:17,280 --> 01:10:20,000
Speaker 2: can get tickets at Dope Shows Online dot com. You

1545
01:10:20,040 --> 01:10:22,599
Speaker 2: can get tickets for the showcase on ticketmatter dot com.

1546
01:10:25,160 --> 01:10:27,960
Speaker 3: And for me, it's just my full name Jamir Shaw

1547
01:10:28,479 --> 01:10:31,040
Speaker 3: on all social media and then you can follow me.

1548
01:10:31,200 --> 01:10:33,120
Speaker 3: Steph kind of went over all the things we currently

1549
01:10:33,200 --> 01:10:36,240
Speaker 3: got going on, but definitely follow the Dope Shows page

1550
01:10:36,240 --> 01:10:39,080
Speaker 3: for updates. We always posting different things that we got

1551
01:10:39,120 --> 01:10:43,080
Speaker 3: going on, and we appreciate. February tenth, all around the

1552
01:10:43,160 --> 01:10:47,360
Speaker 3: world pull up one of the biggest shows. It's one

1553
01:10:47,360 --> 01:10:49,759
Speaker 3: of the biggest shows for Philly ever, but just even.

1554
01:10:49,600 --> 01:10:50,080
Speaker 5: For the world.

1555
01:10:50,200 --> 01:10:53,559
Speaker 3: Like having these four artists together at this time point.

1556
01:10:53,600 --> 01:10:57,200
Speaker 3: I think it's amazing or I think it's dope dope.

1557
01:10:58,400 --> 01:11:01,280
Speaker 4: Can you have it, ladies and gentlemen, Troy House keep items.

1558
01:11:01,360 --> 01:11:05,439
Speaker 7: Yeah, February tenth dope shows. Let's get it. Make sure

1559
01:11:05,439 --> 01:11:07,840
Speaker 7: you're there. Shout out to all the earners though rocking

1560
01:11:07,920 --> 01:11:10,600
Speaker 7: with us obviously, you know love is love, man. We

1561
01:11:10,680 --> 01:11:12,360
Speaker 7: can't do this without you, and we do it for you.

1562
01:11:12,560 --> 01:11:15,120
Speaker 7: So thank you all for supporting. Thank for everybody that's

1563
01:11:15,160 --> 01:11:18,280
Speaker 7: been supporting. The merch The merchandise line is uh. We

1564
01:11:18,360 --> 01:11:20,040
Speaker 7: got we got some big things playing for it. So

1565
01:11:20,080 --> 01:11:22,880
Speaker 7: shout out to all y'all. Uh and yeah, man, keep

1566
01:11:22,960 --> 01:11:24,200
Speaker 7: rocking with us. Booky Delivery.

1567
01:11:24,560 --> 01:11:26,280
Speaker 4: Yeah, thank you guys for rocking with us. We'll see

1568
01:11:26,280 --> 01:11:27,160
Speaker 4: you next week. Peace.

1569
01:11:27,680 --> 01:11:34,160
Speaker 6: Thanks my graduates from my school being forced back drop

1570
01:11:34,800 --> 01:11:38,519
Speaker 6: back drop, Mike drop, back drop drop