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Speaker 1: The first thing I would say where the industry is

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Speaker 1: you got to have more than beer. That's just being honest.

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Speaker 1: I mean, because there's so many options. I think it's

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Speaker 1: important that breweries think about the business of building a

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Speaker 1: brand the people. You know, you have great space, you

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Speaker 1: have beer, you have food options, you know, you're doing events,

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Speaker 1: do things to attract people to your space and.

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Speaker 2: Behind your brand.

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Speaker 1: Having something more than just the beer, the business mark,

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Speaker 1: you know, so being close to those type of things,

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Speaker 1: thinking about your business, having catchy logos, all that matters

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Speaker 1: more than just the beer. So that's the one thing

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Speaker 1: I think I would like to leave anybody trying to

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Speaker 1: get into the space where who's even in it that

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Speaker 1: you have to think about more than just the beer.

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Speaker 2: You have to think about the business.

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Speaker 3: Here, everybody, welcome to another episode of butter Nomics. I'm

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Speaker 3: your host, Brandon Butler, founding CEO of Butter atl and

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Speaker 3: Today we got some special guests in the building. We

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Speaker 3: got the founders of Drought Season in the house with us,

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Speaker 3: mister Brandon LSK Peters and mister Kevin Swerving. IRV and Kevin.

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Speaker 3: How you doing, man, what's going on y'all?

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Speaker 2: We're doing great, doing by.

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Speaker 3: You too, I said, Kevin, I'm good man.

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Speaker 2: Great all right.

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Speaker 3: So look, I'm telling everybody right now, that's the first

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Speaker 3: time we're gonna have an episode with two brandings on

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Speaker 3: at the same time. So we just gonna have to

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Speaker 3: work through this. Okay, we just gonna do LSK.

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Speaker 2: We're gonna do break I work through this whole thing.

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Speaker 3: This work no man, glad y'all could pull up tell

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Speaker 3: us about the amazing stuff y'all are doing.

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Speaker 2: So.

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Speaker 3: For those that don't know, what is drought.

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Speaker 4: Season, drought season and a nutshell is a lifestyle brand

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Speaker 4: for people who love craft beer sor their loud cookies

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Speaker 4: as a brand for people who partake in cannabis, legal cannabis.

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Speaker 4: That's what we are at craft Beer.

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Speaker 3: So what does that look like? Because I mean, I'll

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Speaker 3: tell you, you know, I didn't grow up around beer like

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Speaker 3: I grew up. My uncles are drinking beer a little bit.

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Speaker 3: You know, they might have like my dad, you drinking

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Speaker 3: mickey fat mouth. I ain't trying to fun them out,

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Speaker 3: nothing like that, you know, a little cold forty five.

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Speaker 3: You know, we didn't know anything about beer growing up,

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Speaker 3: and then it's become a big thing lately I saw

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Speaker 3: it more really a lot more recently. But like for

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Speaker 3: those who don't know what does a lifestyle brand around

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Speaker 3: craft beer actually look like.

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Speaker 1: Well, the first thing is making sure that we know

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Speaker 1: the history of it, making sure that we know that

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Speaker 1: beer started around thirty nine hundred BC in nh Mesopotamia

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Speaker 1: with our black women brewing beer for the hunters, and

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Speaker 1: we feel it's important that that story is told to

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Speaker 1: start there, to get our people to feel that this

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Speaker 1: is part of our culture. And then getting good recipes

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Speaker 1: and good beer outside of the normal beers that we had.

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Speaker 1: My first was a forty of Miller High Life first,

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Speaker 1: you know, and then went to Old E and then

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Speaker 1: went through all the phases, and then once I got

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Speaker 1: into craft beer, I discovered the different flavors and all

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Speaker 1: the you know, the different styles. So that's what we're

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Speaker 1: trying to do is find that entry point for our

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Speaker 1: people to get back into what's part of our history,

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Speaker 1: and then find an entry point of flavor. Whether you

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Speaker 1: want beer to taste like beer or beer that doesn't

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Speaker 1: taste like beer, we can introduce you to those entry points.

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Speaker 3: Now that's a interesting point. I mean to go back

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Speaker 3: on that we're if black women invented beer, and I

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Speaker 3: have heard that story before, but like, if that's such

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Speaker 3: a part of our culture, what do you think it

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Speaker 3: kind of, I don't want to say fell out, but

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Speaker 3: kind of became a little bit you know, less seen

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Speaker 3: because again, growing up, you know, all you heard about was,

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Speaker 3: you know, one was malt liquor or like actual alcohol

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Speaker 3: and stuff like that. Like beer wasn't really a big part.

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Speaker 3: But where did they kind of go away? And then

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Speaker 3: houses starting to come back.

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Speaker 4: Now, in my opinion, it's not many things that took

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Speaker 4: place over five thousand years ago that you hear about

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Speaker 4: on a regular basis. We're talking about nineteenth century BC.

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Speaker 5: Yeah, you know what I mean.

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Speaker 4: So that's difficult, especially like they say, you know, history

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Speaker 4: is written by the victors, so there are many things

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Speaker 4: that we created that are not put forth that way.

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Speaker 5: So I think that's part of it.

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Speaker 4: And it's education like when we do things and we'll

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Speaker 4: get into it later with our whole Beer's Black History campaign.

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Speaker 4: It ain't just us, as in black folks or black

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Speaker 4: women or women in general who don't know this. It's

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Speaker 4: people in general. I would say probably fifteen percent of

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Speaker 4: the people we encountered actually know the story already.

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Speaker 3: What is the story.

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Speaker 4: So essentially, there's a poem called Him's Ninkasi, which is,

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Speaker 4: like Kevin mentioned earlier, is a black Sumerian woman in

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Speaker 4: ancient Mesopotamia who since the water was not fit for drink, really,

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Speaker 4: she created a recipe fermentation for the hunters, and that

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Speaker 4: is essentially the first known recipe for beer. And you

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Speaker 4: take it from there. The ancient Egyptians created the first

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Speaker 4: brewery model, and so on and so on. So it

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Speaker 4: wasn't monks, it wasn't somebody in Milwaukee, it wasn't you

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Speaker 4: know what I mean. This goes back five thousand years

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Speaker 4: and it's part of our history. And I think part

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Speaker 4: of our business model is educating people, not only on No,

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Speaker 4: beer doesn't necessarily give you a beer belly. Yes, there

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Speaker 4: are some drinks you drink at the bar that have

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Speaker 4: way more carbs and way more sugar than any beer,

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Speaker 4: you know what I mean.

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Speaker 5: It's just about educating people.

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Speaker 4: And there are more flavor profiles for beer than any

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Speaker 4: other adult spirit by far.

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Speaker 2: Yes, yes too.

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Speaker 3: Have there been any other moments through history that, you know,

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Speaker 3: beer in black culture kind of tie together?

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Speaker 1: I think from a like a media perspective, like I

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Speaker 1: was mentioned earlier, like Cold forty five or Billy D

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Speaker 1: Williams and the Bull all those bull commercials with the

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Speaker 1: Commodores and all these different things. But as always, you know,

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Speaker 1: are we're used to push certain things forward, but we

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Speaker 1: don't know the history behind it. But that time, I

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Speaker 1: think you saw a push towards malt liquor and you

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Speaker 1: saw us leading the way with that. So whatever you know,

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Speaker 1: the new push is. You know, that's always what happens

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Speaker 1: from the culture. We're just trying to make sure we

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Speaker 1: understand our people understand the history behind that.

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Speaker 3: Yeah, So how do people like learn more and kind

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Speaker 3: of figure out what their flavor profiles are? Again, and

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Speaker 3: I'm speaking as a person that honestly is pretty ignorant

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Speaker 3: when it comes a lot of beers, right, Like, I've

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Speaker 3: had a little bit of experience, you know, with some

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Speaker 3: IPAs and things like that, but I couldn't even sit

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Speaker 3: here and tell you all the different types and ways

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Speaker 3: to kind of figure that out. So if I wanted

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Speaker 3: to get started from scratch, you know, what are some

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Speaker 3: things I could do to figure out my flavor profile?

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Speaker 4: I would say a get with one of your people

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Speaker 4: that is in the beer go to a beer bar

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Speaker 4: with them.

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Speaker 5: Most people don't know that.

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Speaker 4: Unlike anything, you can you can sample, like if something

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Speaker 4: is on draft, you can go to a beer bar

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Speaker 4: and you know be like, hey, that's interesting, Can I

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Speaker 4: try that? They'll pour you a little bit of it

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Speaker 4: to see if you like it. You can't do that

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Speaker 4: at a regular bar. We can't go to a bar

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Speaker 4: and be like that whiskey looks good.

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Speaker 5: Like it don't work like that.

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Speaker 4: So this is it's very It can be a very

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Speaker 4: inclusive community if allowed to be. And that's you know,

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Speaker 4: one of the things that we're about. That's just kind

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Speaker 4: of opening up to people so they feel comfortable going

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Speaker 4: into these breweries, going into these beer bars, and also

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Speaker 4: educating these brewers on how to make people who is

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Speaker 4: not the quote unquote stereotypical beer audience feel comfortable coming in.

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Speaker 2: Absolutely.

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Speaker 3: Yeah, I think it can get a little overwhelming, right.

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Speaker 3: I almost look at it sometimes like wine, you know,

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Speaker 3: I think when people go into you know, wineries and

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Speaker 3: they're like, what do I try? How do I get started?

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Speaker 3: And the same thing going to these breweries and you

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Speaker 3: see all the kegs up and then pulling all these

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Speaker 3: different things out. You know, how does somebody like, for example,

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Speaker 3: how did you all get started? What type of beer

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Speaker 3: do you all prefer? Well, for me, I like stronger beer,

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Speaker 3: like stouts, Belgian beers, because that's what that was my

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Speaker 3: entry point into it. Like I was huge in the coronas,

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Speaker 3: Like I've moved here from Florida and back then we

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Speaker 3: would take some Bacardia lamone and put a shot of

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Speaker 3: that in the corona and that was what I thought,

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Speaker 3: you know, was fine beer drinking at that time. And

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Speaker 3: then my brother in law, El Sharpton, you know, well

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Speaker 3: known man in the beer space, opened the door for

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Speaker 3: a lot of black people in this space, been writing

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Speaker 3: for years. When I first met him, when he was

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Speaker 3: dating my sister, I came with the Coronas and my

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Speaker 3: Bacardia lamon raady set it off and he's like, well, nah,

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Speaker 3: let me take you to try something else out. And

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Speaker 3: he took me to get a beer called the Fen Dumont,

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Speaker 3: which is like the end of the world and it's

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Speaker 3: mostly they went to the end of the world to

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Speaker 3: make this great beers what it speaks for, and it

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Speaker 3: had a cork on it, and I was like, Brian

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Speaker 3: an't trying to drink no wine, man, I'm trying to

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Speaker 3: get on some beer.

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Speaker 2: And he was like, well, no, I try it out.

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Speaker 1: When I tried it out, it was I never tasted

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Speaker 1: anything like it, like the flavor of it, the complexity

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Speaker 1: of it, and from there it just sent me on

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Speaker 1: a journey. So but that was my experience from there,

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Speaker 1: and then I just started chasing that flavor because I

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Speaker 1: found something I like. But I think with beer it's

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Speaker 1: just looking for with your flavors, because nowadays you'll see

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Speaker 1: a beer that may have flavors as deep as coca

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Speaker 1: nut or watermelon or whatever it may be, and say, okay, yeah,

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Speaker 1: I like those flavors, let me try that beer, as

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Speaker 1: opposed to before where you're just going straight ipa. It's

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Speaker 1: like straight hoppy. Your first experience was probably bud Wiser

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Speaker 1: or coarse light or something that was very bland and

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Speaker 1: didn't have those flavors to it. So I think nowadays

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Speaker 1: you can go to breweries and look and say, oh wow,

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Speaker 1: that's I like those flavors. Let me try that beer,

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Speaker 1: and then find out that it may be something you like.

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Speaker 1: And ta Brandon's point, there's so many different styles like sours.

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Speaker 1: I always say as people, what kind of liquor do

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Speaker 1: you like? Like, if you like dark liquor, start with

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Speaker 1: a dark beer.

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Speaker 2: You know what I mean?

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Speaker 1: Say well, I don't like, you know, guinness, since the

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Speaker 1: well guinness is an Irish style that's dry. There's other

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Speaker 1: styles that have chocolate in that you know, that are

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Speaker 1: aged in whiskey barrels. Even so, if you like whiskey,

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Speaker 1: you can probably find a beer that damn their tastes

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Speaker 1: like whiskey. Or if you like wine, you might want

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Speaker 1: to go with sours or Berlin wise, So whatever liquor

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Speaker 1: you like, there's an entry pointed beer this pretty similar brand.

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Speaker 1: Are pretty confident that you're like, we think we can

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Speaker 1: make anyone, you know, like beer. We're very confident that

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Speaker 1: because we've been through so much of it, through the

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Speaker 1: forty plus collapse, We've done nationwiding in Canada, to the

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Speaker 1: beers we've brewed, to all the beers we've tried through

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Speaker 1: our travels, and then people we've dealt with to say

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Speaker 1: wow like beer, We've put all them on to at

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Speaker 1: least one beer they like.

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Speaker 2: So it's just really finding that entry point.

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Speaker 3: Yeah, b where you find your entry point of this

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Speaker 3: whole beer.

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Speaker 4: Honestly, kind of the same thing. I moved back to

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Speaker 4: Atlanta some years ago, and they had a whole crew

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Speaker 4: of homies that got together and drank beer, and I

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Speaker 4: would hang out.

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Speaker 2: With shut Off the brew tank plan, Yeah, shout out

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Speaker 2: to I would.

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Speaker 5: Hang out with them, and it was just like, okay,

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Speaker 5: Like I was never anti beer.

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Speaker 4: I just had never really been introduced to the different

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Speaker 4: areas of craft beer. And it's obviously it's grown exponentially.

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Speaker 4: Even in the state of Georgia. The beer loss have

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Speaker 4: changed a ton, you know, since even ten years ago.

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Speaker 4: So that's how I kind of got interest introduced to it,

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Speaker 4: and I, you know, I liked it, So I'm.

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Speaker 5: Like, all right, you know, I'll give it a shot.

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Speaker 5: You're fine, what you like, like anything else?

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Speaker 3: And how do y'all define craft beer?

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Speaker 4: So it's funny, you say, so funny, Sally just have

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Speaker 4: the we just a conversation last week because in the UK,

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Speaker 4: because so many quote unquote craft breweries are being bought

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Speaker 4: by the big boy breweries and it's like, all right,

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Speaker 4: do we consider that craft anymore if the quality isn't

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Speaker 4: the same. So now there's a push in the UK

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Speaker 4: to call it indie beer versus craft beer. But essentially

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Speaker 4: it's like any other craft Anything that's mass produced nine

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Speaker 4: times out of ten does not have the same quality.

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Speaker 4: That's something that's bespoke or produced in smaller quantities. And

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Speaker 4: that's essentially what craft beer is. Beer produced in smaller quantities,

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Speaker 4: it typically has much better ingredients in it. It's produced

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Speaker 4: with more care. We like he said, we've brewed about

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Speaker 4: forty beers collaborating with other breweries across the country, across

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Speaker 4: North America, and we've worked on a million different systems,

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Speaker 4: and all systems are different. Sometimes you just go in

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Speaker 4: and push buttons. But when you're getting to like the

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Speaker 4: big dogs, like he mentioned the Coronas and Heuser Busch

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Speaker 4: all that, yeah, it's those things are like a tank

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Speaker 4: is as big as this room.

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Speaker 3: Yeah, you know what I mean.

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Speaker 4: So it's hard to maintain that type of quality most times.

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Speaker 4: Most people don't know a lot of the the big

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Speaker 4: box beers are essentially a recipe that's created and then

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Speaker 4: it's extremely watered down, like literally adding water and then

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Speaker 4: they put it in a can or a bottle and

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Speaker 4: send it out.

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Speaker 3: That's wild now, y'all mentioned doing over forty collabs and

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Speaker 3: know y'all just did like a big collab of the

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Speaker 3: Sacramento Kings, Like, what was that about?

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Speaker 4: Yeah, well it was actually we did a collaboration with

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Speaker 4: oak Park Brewing. If anybody is in the hoop or

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Speaker 4: even politics, Kevin Johnson who was the former mayor, yeah,

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Speaker 4: former mayor of Sacramento, NBA legend Phoenix Suns also played

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Speaker 4: for the Cow Golden Bears. He is a part on

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Speaker 4: our believe majority owner in oak Park Brewing in Sacramento, California.

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Speaker 4: We've done a lot of business with them, and we

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Speaker 4: were presented with an opportunity to put one of our

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Speaker 4: beers in Sacramento Kings and I think they called the

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Speaker 4: Power Market, which is one of these you know, high

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Speaker 4: tech You walk in, don't have to talk to nobody,

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Speaker 4: just tap your.

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Speaker 5: Car to walk out.

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Speaker 4: And it did so well that they extended and they

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Speaker 4: had the beer there as well as our homegirl Britney Claypool,

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Speaker 4: who has her beer there from oak Park as well,

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Speaker 4: and they extended it. I believe it was there through

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Speaker 4: March and April as well. This is a collaboration. It

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Speaker 4: was only supposed to app in for February and people

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Speaker 4: loved it, and like we went to the first game,

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Speaker 4: first home game that they had it there and it

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Speaker 4: was crazy, like they interviewed us, had us on the

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Speaker 4: jumbo trine like it was nuts. And it's not like

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Speaker 4: I said, it ain't just my thing is history is history,

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Speaker 4: and it's it's I joked. And Scape shout out to

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Speaker 4: Marie Garland who wrote the story. And Scape did a

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Speaker 4: story on the collaboration and I was quoted in there saying,

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Speaker 4: this is the blackest thing that's hit the NBA since

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Speaker 4: Craig Hodges worked the Shiki to the White House. Because

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Speaker 4: if you imagine if anybody's been to Sacramento, California, Yes,

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Speaker 4: California is very liberal liberal, Sacramento is highly conservative. So

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Speaker 4: to say beer's Black History largest day on the jumpbo

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Speaker 4: tron at a King's game, it's crazy, you know what

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Speaker 4: I mean? So it was it was an amazing experience. Hopefully

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Speaker 4: we can run it back this year. I've gotten certain,

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Speaker 4: you know, little birdies chirping internally over there, as they

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Speaker 4: really loved it and it did really well, so hopefully

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Speaker 4: we can bring it back.

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Speaker 3: And what was that collaboration call, Like was it a collaboration.

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Speaker 4: Yeah, we did it with Oak Park Brewing out of Sacramento,

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Speaker 4: and that's we've done a few collabse with them. They're

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Speaker 4: one of our great partners for sure. And it was

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Speaker 4: just beer's black history. It was a az ipa, which

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Speaker 4: because Hazy said and we wanted to well because I hate.

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Speaker 5: Neither one of us are Hazy.

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Speaker 4: Fans chess recorded and not like, but you know this

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Speaker 4: business at and it's still super quality of beer.

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Speaker 1: Yeah, and that's a popular style. And Britney style was

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Speaker 1: a fruity kettle sour, so that's coming with you know,

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Speaker 1: for people who love beer and want beer to taste

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Speaker 1: like beer, they had the Hazy. For someone who wants

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Speaker 1: something that doesn't taste like beer, we had the fruited

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Speaker 1: kettle sour. So you're just coming with different styles. What

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Speaker 1: kind of research went into that? I mean, was that

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Speaker 1: just you all understanding the market and the culture, because

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Speaker 1: again I wouldn't I wouldn't have known about the sour

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Speaker 1: versus I PA in that place us and we brand

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Speaker 1: it says a lot. We're always thinking of the business

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Speaker 1: part of it, you know, just like we said, we

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Speaker 1: both don't really care for that style, but we know

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Speaker 1: that style sales. We've done a few hazes and they've

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Speaker 1: done well. Then we've done a beer that we did

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Speaker 1: for Clark Atlanta's homecoming last year. We did a peach

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Speaker 1: beer that sold I think we sold the full bats

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Speaker 1: you know, within those that week of homecoming right before that.

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Speaker 1: So we're just really looking at like, what's a good

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Speaker 1: entry point, what's what would this market want? And that's

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Speaker 1: what we really focus our collapse on. Not so much

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Speaker 1: like if it was up to us, we would do

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Speaker 1: stouts in Belgiums all day, you know, and we just

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Speaker 1: continue to shove that down your throat through the summer

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Speaker 1: and everything. But you know, it's really you know, looking

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Speaker 1: at trying to be that entry point, like we continue

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Speaker 1: to say, and having something is good for the market

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Speaker 1: that we're serving.

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Speaker 3: Well, what is it about stouts in Belgium's?

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Speaker 2: Oh man? Where I start?

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Speaker 4: Well, kind of like if we sit down and we're

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Speaker 4: like okay, uh, you're like, oh, I like a whiskey.

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Speaker 4: Perfect example, my little cousin Kendrick out in Dallas, we

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Speaker 4: were at lunch and she was like, oh I like whiskey,

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Speaker 4: and I'm running down all this stuff and she was like, no,

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Speaker 4: I like, like fireball whiskey.

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Speaker 3: It's like I'm.

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Speaker 5: Sitting up here talking about Yeah, it's the same thing.

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Speaker 4: Typically, other than you know, other than Guinness, most people

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Speaker 4: don't even know what a stout is. Scouts are super complex.

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Speaker 4: Typically they're well over ten percent for the really good ones.

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Speaker 4: So it's like, you're not going to start somebody out

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Speaker 4: with that. That's a very small niche audience.

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Speaker 5: Of beer drinker.

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Speaker 4: Like the number one beer selling beer in America is Modella,

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Speaker 4: then number two is Michelobultra. Those are very lighter and

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Speaker 4: straight ahead laggers and pills or traditional styles, you know

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Speaker 4: what I mean. So you kind of got to meet

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Speaker 4: people where they are. And for us, we, like I said,

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Speaker 4: we're not a brewery. We are a lifestyle brand, so

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Speaker 4: we're a little bit more nimble. We're able to move

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Speaker 4: around and do different things. So when we put our

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Speaker 4: name on something, when we work on a recipe, when

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Speaker 4: we actually work with a brewery to put something out,

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Speaker 4: we wanted to sell, you know what I mean at

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Speaker 4: the end of the day. So it's the balance of

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Speaker 4: having hardcore beer drinkers or regular crab beer drinkers get

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Speaker 4: into it. But it's also about entry point consumers because

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Speaker 4: a lot of times we tell people all the time, Oh,

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Speaker 4: you're going to have more people here than you normally

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Speaker 4: have for any launch of any beer that you've done. However,

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Speaker 4: it's up to you to keep them coming back.

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Speaker 2: Right now.

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Speaker 3: I like that balance, and even kind of goes back

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Speaker 3: to what you were saying about, like if somebody tells you,

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Speaker 3: if somebody asks you what kind of beer you like

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Speaker 3: or to try, you kind of ask them what kind

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Speaker 3: of alcohol. You know, It's like that would be an

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Speaker 3: easy inter point of me like, oh, yeah, you know,

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Speaker 3: I'm a little bit more of a whiskey drinker, right, so,

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Speaker 3: like I might want to start with something with that.

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Speaker 3: I'm really interested to understand. You know, what is it

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Speaker 3: that women respond more to. You see a difference in

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Speaker 3: how they kind of respond and react to beer and

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Speaker 3: you know what they like and how that translates.

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Speaker 1: Like a drake pointing to bring us. So first, it's

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Speaker 1: like there's a stigma with beer. Let's just call it,

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Speaker 1: like a lot of them think it's not classy. You know,

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Speaker 1: it's not something that lady would drink. Is something that

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Speaker 1: you know, it's back to forties and things like that.

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Speaker 1: So we did a beer dinner in New Orleans around

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Speaker 1: Essence again around essence, not part of Essence, and we

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Speaker 1: had mostly women there, you know, enjoying beer and done

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Speaker 1: in a classy way. So I think, you know, it's

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Speaker 1: changing that stigma from that. But what I find I

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Speaker 1: have a we have a sister of our it's a

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Speaker 1: good friend from Houston tie. She didn't like beer at all,

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Speaker 1: but she likes like real like brown liquor. And she's like,

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Speaker 1: I don't like beer, and I say, well, try this

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Speaker 1: stout that was aged in whiskey barrels. And when she

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Speaker 1: had that, she was like, this isn't beer, and she

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Speaker 1: loved it. Ever since then she's been on stouts. Because

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Speaker 1: so it really for anyone man, you know, man or woman,

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Speaker 1: it's really what kind of alcohol do you like? And

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Speaker 1: here's an entry point, Like I say, if you're in

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Speaker 1: the wine sours Gozas Berlin wisers, that's a good start

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Speaker 1: because they're going to have kind of the complexity like

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Speaker 1: a wine on champagne wood, and it's going to be

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Speaker 1: more flavor forward, and it's going to be dry, you know,

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Speaker 1: it's going to be you know, have that tartness that

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Speaker 1: wine would. So that's a good entry point that a

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Speaker 1: lot of people, you know, may not. You know, I

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Speaker 1: don't really care for that many sours, but I know

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Speaker 1: that women that like wine are people that like wine.

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Speaker 1: Sourers area entry point for that. Or sometimes you know,

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Speaker 1: if you just want something crisp and clean, like finding

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Speaker 1: a good logger or a good pills neer, just just

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Speaker 1: really clean and not very hop forward, you know, because

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Speaker 1: a lot of times that's when people get the hops.

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Speaker 1: You know, I personally do. Like one of my favorite

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Speaker 1: beers of all time is see your Nevada Torpedo That

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Speaker 1: almost says like there's a Christmas tree in it.

433
00:19:18,800 --> 00:19:20,280
Speaker 2: You know what I mean? But I like that, you

434
00:19:20,359 --> 00:19:20,840
Speaker 2: know what I mean?

435
00:19:20,880 --> 00:19:24,560
Speaker 1: And I like that crisp, clean, you know flavor that

436
00:19:24,640 --> 00:19:28,080
Speaker 1: comes with that. But again, it's really just starting from

437
00:19:28,119 --> 00:19:30,240
Speaker 1: that point, you know, of like, Okay, well I like

438
00:19:30,320 --> 00:19:31,080
Speaker 1: those flavors.

439
00:19:31,280 --> 00:19:32,360
Speaker 2: Let me try these different beers.

440
00:19:32,400 --> 00:19:34,359
Speaker 1: But it's just like anything, you gotta try some things,

441
00:19:34,400 --> 00:19:36,119
Speaker 1: you know what I mean, Even like when you get

442
00:19:36,160 --> 00:19:38,080
Speaker 1: into food, you're gonna try some things like a you

443
00:19:38,080 --> 00:19:39,280
Speaker 1: know what, I thought i'd like it, and I don't

444
00:19:39,280 --> 00:19:41,800
Speaker 1: really like it that way. So you're gonna stumble. That's why,

445
00:19:41,840 --> 00:19:43,560
Speaker 1: like to Brandon's point, get a sample or get a

446
00:19:43,600 --> 00:19:45,560
Speaker 1: flight when you go to a breweries. That's a great

447
00:19:45,560 --> 00:19:48,560
Speaker 1: way to try four styles of beer to see which

448
00:19:48,600 --> 00:19:50,720
Speaker 1: one you like and then work through it from there.

449
00:19:51,200 --> 00:19:53,680
Speaker 3: No, that's dope. And so when y'all talk about y'allselves

450
00:19:53,720 --> 00:19:55,560
Speaker 3: as a you know, as a lifestyle brand, like, what

451
00:19:55,600 --> 00:19:57,119
Speaker 3: are some of the things y'all do from a marketing

452
00:19:57,160 --> 00:19:59,320
Speaker 3: standpoint to kind of set yourselves apart from some of

453
00:19:59,359 --> 00:20:00,919
Speaker 3: the more to breweries and.

454
00:20:01,320 --> 00:20:04,840
Speaker 4: Well, first and foremost, we are. Number one priority is

455
00:20:05,600 --> 00:20:09,040
Speaker 4: selling the capsule collections that we release, so the beer's

456
00:20:09,080 --> 00:20:13,200
Speaker 4: black history stuff, our drought logo stuff, things of that nature,

457
00:20:13,280 --> 00:20:17,440
Speaker 4: beer aprons, stickers, the whole nine. So that's our number

458
00:20:17,440 --> 00:20:20,800
Speaker 4: one priority. Part of the business model and part of

459
00:20:20,840 --> 00:20:24,520
Speaker 4: the marketing plan is doing these collaborations in order to

460
00:20:24,600 --> 00:20:26,879
Speaker 4: push forward what we do. So nine times out of

461
00:20:26,920 --> 00:20:30,560
Speaker 4: ten when we do a collaboration, there is a capsule

462
00:20:30,560 --> 00:20:34,399
Speaker 4: collection released along with the collaboration. So that's what we

463
00:20:34,400 --> 00:20:36,720
Speaker 4: push at the events. That's what we push online through

464
00:20:36,720 --> 00:20:42,280
Speaker 4: social media, drought Season, dot com, drought Season, all platforms exactly,

465
00:20:42,440 --> 00:20:44,919
Speaker 4: d R A U g h T it is And

466
00:20:45,000 --> 00:20:47,680
Speaker 4: we'll get into why we named it that later, but yeah,

467
00:20:47,720 --> 00:20:49,240
Speaker 4: that's kind of what we're on.

468
00:20:49,400 --> 00:20:50,359
Speaker 5: So the differences.

469
00:20:51,040 --> 00:20:54,720
Speaker 4: And Kevin is on the guild here in Georgia, so

470
00:20:54,760 --> 00:20:56,840
Speaker 4: he can definitely speak to the laws. But what most

471
00:20:56,880 --> 00:20:59,680
Speaker 4: people don't understand. I get calls all the time like, hey,

472
00:21:00,240 --> 00:21:03,280
Speaker 4: where can I find your beer? Talking about collaborations we've done.

473
00:21:03,320 --> 00:21:05,680
Speaker 4: I was like, well, were released in California. We can't

474
00:21:05,760 --> 00:21:08,200
Speaker 4: legally sell it in Georgia or any other state.

475
00:21:08,600 --> 00:21:09,360
Speaker 5: You know what I mean.

476
00:21:09,720 --> 00:21:13,359
Speaker 4: People don't understand how archaic the laws are around beer

477
00:21:14,000 --> 00:21:18,920
Speaker 4: in this country. So there are definitely different systems, different tiers,

478
00:21:19,000 --> 00:21:21,480
Speaker 4: all of these things of why and how you can

479
00:21:21,560 --> 00:21:25,320
Speaker 4: sell even in your particular county versus the rest of

480
00:21:25,359 --> 00:21:29,800
Speaker 4: the state. So for us, we're able to move outside

481
00:21:29,800 --> 00:21:31,399
Speaker 4: of that to an extent. You're not going to know

482
00:21:31,600 --> 00:21:35,200
Speaker 4: too many people are brewers at brew beer to where

483
00:21:35,600 --> 00:21:39,080
Speaker 4: you have folks in other states asking about the beer.

484
00:21:38,840 --> 00:21:40,040
Speaker 5: Because they don't know about it.

485
00:21:40,080 --> 00:21:42,560
Speaker 4: But because we move around in so many different areas,

486
00:21:42,600 --> 00:21:45,280
Speaker 4: we do media. We've had beers on drink Champs, We've

487
00:21:45,320 --> 00:21:48,520
Speaker 4: been on TV several times, things of that nature. People

488
00:21:48,600 --> 00:21:52,800
Speaker 4: are excited about it. And because we're brewers are kind

489
00:21:52,800 --> 00:21:55,560
Speaker 4: of like artists to where like they only care about

490
00:21:55,560 --> 00:21:57,600
Speaker 4: how to beer. They stay worried about marketing. They ain't

491
00:21:57,600 --> 00:21:59,760
Speaker 4: worried about the can art, they worried about none of that,

492
00:22:00,119 --> 00:22:03,200
Speaker 4: whereas we're worried about all these things. Yeah, so that's

493
00:22:03,240 --> 00:22:05,760
Speaker 4: why it's a little bit more excitement when we do things,

494
00:22:05,800 --> 00:22:09,080
Speaker 4: because again, the entry point consumer is paying close attention, like, oh,

495
00:22:09,080 --> 00:22:11,840
Speaker 4: that's cool. I've never seen nothing like that before, and

496
00:22:12,000 --> 00:22:14,160
Speaker 4: it kind of works for us. No, there are brewers

497
00:22:14,160 --> 00:22:16,879
Speaker 4: that do marketing well, but it's few and far between

498
00:22:16,960 --> 00:22:17,720
Speaker 4: from what I've seen.

499
00:22:18,359 --> 00:22:20,840
Speaker 3: Yeah, I could believe that. Now, Okay, what's the guild?

500
00:22:20,880 --> 00:22:21,000
Speaker 2: Man?

501
00:22:21,040 --> 00:22:23,000
Speaker 3: I know you're on the board. What exactly is the guild?

502
00:22:23,240 --> 00:22:26,360
Speaker 1: So each state has a brewers has a guild. It's

503
00:22:26,440 --> 00:22:28,800
Speaker 1: kind of like it's called the governing body of beer

504
00:22:29,160 --> 00:22:31,520
Speaker 1: in that state to some degree or like an advocacy

505
00:22:31,560 --> 00:22:34,880
Speaker 1: for it. And I was elected to the Georgia's State

506
00:22:34,920 --> 00:22:38,840
Speaker 1: Brewers Guild earlier this year. So basically just trying to

507
00:22:38,880 --> 00:22:41,000
Speaker 1: make sure that Georgia beer is represented well in the state,

508
00:22:41,160 --> 00:22:44,480
Speaker 1: making sure there's represented well on the national level, making

509
00:22:44,520 --> 00:22:47,359
Speaker 1: sure that all the breweries in the state have a

510
00:22:47,400 --> 00:22:51,880
Speaker 1: resource to advocate for them on whether it's with laws

511
00:22:51,920 --> 00:22:55,600
Speaker 1: as Brandon was speaking to, with distribution, whether it's giving

512
00:22:55,640 --> 00:22:57,879
Speaker 1: them information as a new small business on how to

513
00:22:57,880 --> 00:23:00,399
Speaker 1: get started in a brewery space, or or to just

514
00:23:00,440 --> 00:23:03,119
Speaker 1: give education because you know in different levels, Like you know,

515
00:23:03,680 --> 00:23:06,560
Speaker 1: there's different education levels for people that may not be

516
00:23:06,560 --> 00:23:10,359
Speaker 1: beer drinkers, may just be beer drinkers or connoisseurs of

517
00:23:10,400 --> 00:23:13,080
Speaker 1: the beer, and also that are brewers. So as a

518
00:23:13,160 --> 00:23:15,919
Speaker 1: state guild, we're trying to make sure that we're representing

519
00:23:15,920 --> 00:23:18,200
Speaker 1: that making sure that all brewers have access to those things.

520
00:23:18,320 --> 00:23:19,480
Speaker 3: And how do you get on something like that? Is

521
00:23:19,480 --> 00:23:20,560
Speaker 3: it just through relationships?

522
00:23:20,880 --> 00:23:23,040
Speaker 1: I was in an elected position. Oh yeah, So it

523
00:23:23,119 --> 00:23:25,600
Speaker 1: was elected by all the members of the guild and

524
00:23:25,640 --> 00:23:29,720
Speaker 1: it goes to two different phases. So the first phase

525
00:23:29,760 --> 00:23:32,040
Speaker 1: it got four new members in and then in January

526
00:23:32,040 --> 00:23:34,639
Speaker 1: we'll elect the next phase. And for me, just to

527
00:23:34,680 --> 00:23:36,639
Speaker 1: be honest, as we're talking about like moving a needle

528
00:23:36,640 --> 00:23:39,879
Speaker 1: bringing diversity, I represent a Lance Huckey Brewing. I'm the

529
00:23:39,880 --> 00:23:42,520
Speaker 1: operations manager there too. That gave me the opportunity to

530
00:23:42,600 --> 00:23:45,960
Speaker 1: be on the guild and we were the only black

531
00:23:46,000 --> 00:23:48,439
Speaker 1: people in that room. So I think that speaks a

532
00:23:48,440 --> 00:23:51,040
Speaker 1: lot too. If you're really you know, understanding what's good

533
00:23:51,040 --> 00:23:53,920
Speaker 1: for the market and the industry that you know, regardless

534
00:23:53,920 --> 00:23:55,639
Speaker 1: of color, you know they're gonna, you know, vote that

535
00:23:55,680 --> 00:23:57,800
Speaker 1: in because I was very proud that, you know, I

536
00:23:57,840 --> 00:24:01,720
Speaker 1: was voted into too, that representing you know, beer's black history,

537
00:24:01,800 --> 00:24:04,680
Speaker 1: representing a black owned brewery, you know, proudly and well

538
00:24:04,760 --> 00:24:07,320
Speaker 1: but still making great beer and doing good business.

539
00:24:07,480 --> 00:24:09,960
Speaker 2: You know, I was elected to that position.

540
00:24:10,280 --> 00:24:12,320
Speaker 3: No, it's dope, man, that's a big accomplishment and gratulations

541
00:24:12,359 --> 00:24:15,000
Speaker 3: on Now where does the name drought season come from?

542
00:24:15,720 --> 00:24:19,480
Speaker 4: So it's a double entendre. We're all of, Like I said,

543
00:24:19,520 --> 00:24:22,880
Speaker 4: we are very much care about every product we put out.

544
00:24:23,440 --> 00:24:26,399
Speaker 4: So when we were sitting down thinking of a name,

545
00:24:27,240 --> 00:24:29,119
Speaker 4: I don't even honestly, I don't even know how it

546
00:24:29,160 --> 00:24:29,720
Speaker 4: came to my.

547
00:24:29,760 --> 00:24:31,600
Speaker 5: Mind really, to tell you the truth.

548
00:24:31,680 --> 00:24:34,320
Speaker 4: But I hit Kevin immediately like bro, I think I

549
00:24:34,400 --> 00:24:36,920
Speaker 4: got it, And I was like, so drought d r

550
00:24:37,000 --> 00:24:40,320
Speaker 4: au g h t in the UK has pronounced draft,

551
00:24:41,760 --> 00:24:45,119
Speaker 4: so draft or drought beer is the best type of

552
00:24:45,119 --> 00:24:49,400
Speaker 4: beer you can get pretty much draft beer bottles then

553
00:24:49,520 --> 00:24:52,280
Speaker 4: cans that as far as quality is consigned, we're all

554
00:24:52,320 --> 00:24:55,200
Speaker 4: about megan quality product. Also, d r o U g

555
00:24:55,480 --> 00:24:58,919
Speaker 4: h T is a drought on something. We hear that

556
00:24:58,960 --> 00:25:02,040
Speaker 4: when we don't get enough. If you from a certain community,

557
00:25:02,080 --> 00:25:03,480
Speaker 4: you know what it is when people.

558
00:25:03,240 --> 00:25:04,600
Speaker 5: Say it's a drought in the street.

559
00:25:04,960 --> 00:25:09,080
Speaker 4: So there is Even though black women create the first

560
00:25:09,160 --> 00:25:11,760
Speaker 4: known recipe for beer, we make up less than one

561
00:25:11,800 --> 00:25:15,560
Speaker 4: percent of brewery owners in this country, So there is

562
00:25:15,600 --> 00:25:18,000
Speaker 4: a drought on us in this business. So it's a

563
00:25:18,040 --> 00:25:21,600
Speaker 4: double entendre. So this is drought season as far as

564
00:25:21,680 --> 00:25:24,040
Speaker 4: us in this business, as far as women, as far

565
00:25:24,080 --> 00:25:27,480
Speaker 4: as black folks, it's also drought season because it's always

566
00:25:27,520 --> 00:25:28,560
Speaker 4: time to have a good beer.

567
00:25:29,520 --> 00:25:31,400
Speaker 3: No, that's interesting, And then I think it just kind

568
00:25:31,400 --> 00:25:33,359
Speaker 3: of like ties really nicely into the whole beer's black

569
00:25:33,400 --> 00:25:35,399
Speaker 3: history because that was kind of born out of it, right,

570
00:25:35,440 --> 00:25:39,480
Speaker 3: Like there was a droughts information, missing history and context,

571
00:25:39,480 --> 00:25:41,520
Speaker 3: and now you're basically saying, like beers black history? Is

572
00:25:41,560 --> 00:25:42,960
Speaker 3: that how that was born? Or did come apart a

573
00:25:42,960 --> 00:25:43,400
Speaker 3: different way?

574
00:25:43,760 --> 00:25:45,639
Speaker 4: We were thinking of what we wanted to do for

575
00:25:47,000 --> 00:25:52,240
Speaker 4: Black History Month. This was three years ago, so I

576
00:25:52,400 --> 00:25:56,600
Speaker 4: was like, hey, bro, did you know that you know

577
00:25:57,000 --> 00:25:59,200
Speaker 4: that black women create the first Who's like, hell, no,

578
00:25:59,320 --> 00:26:02,000
Speaker 4: I ain't know that. So I did a little bit

579
00:26:02,040 --> 00:26:03,800
Speaker 4: more research. I was like, you can't be putting money

580
00:26:03,800 --> 00:26:06,280
Speaker 4: in time but something that ain't true. So I dug

581
00:26:06,320 --> 00:26:08,240
Speaker 4: deeper and deeper and oh, it's just.

582
00:26:08,240 --> 00:26:10,040
Speaker 1: And you really don't have to dig that deep. I mean,

583
00:26:10,040 --> 00:26:12,080
Speaker 1: if you do a Google search, it'll pop right up.

584
00:26:12,160 --> 00:26:14,639
Speaker 1: It's just you just don't think to really search that.

585
00:26:15,280 --> 00:26:17,160
Speaker 2: Did it start with black paves, black women?

586
00:26:17,320 --> 00:26:20,200
Speaker 4: We live in an age or some disinformation and disinformation,

587
00:26:20,320 --> 00:26:22,240
Speaker 4: so you gotta check and double.

588
00:26:22,520 --> 00:26:24,840
Speaker 5: Absolutely, So I just wanted to make sure we did.

589
00:26:25,000 --> 00:26:26,600
Speaker 5: So I hit him.

590
00:26:26,600 --> 00:26:28,200
Speaker 4: I was like, bro, we should do a Beers black

591
00:26:28,280 --> 00:26:31,320
Speaker 4: history campaign. Like that'll be crazy, it'll be super polarizing,

592
00:26:31,800 --> 00:26:32,000
Speaker 4: you know.

593
00:26:32,200 --> 00:26:34,240
Speaker 1: And we talked about that because it's in your face,

594
00:26:34,320 --> 00:26:36,560
Speaker 1: you know what I mean, people that were our merchandise.

595
00:26:36,720 --> 00:26:38,240
Speaker 1: You know a lot of people travel with it, you

596
00:26:38,240 --> 00:26:40,440
Speaker 1: know where when they fly they always get looks of

597
00:26:40,520 --> 00:26:43,160
Speaker 1: conversations with it because it is like, h what does

598
00:26:43,200 --> 00:26:44,359
Speaker 1: that mean if you don't really know?

599
00:26:44,760 --> 00:26:45,520
Speaker 5: Yeah, for sure.

600
00:26:45,600 --> 00:26:50,040
Speaker 4: So we got with our guy DJ and artists extraordinary

601
00:26:50,119 --> 00:26:52,760
Speaker 4: Sean Fallion, who people may not know that he also

602
00:26:52,800 --> 00:26:55,119
Speaker 4: does a ton of graphic design for a lot of stuff,

603
00:26:56,400 --> 00:27:00,600
Speaker 4: so he actually worked with us to design the art

604
00:27:00,720 --> 00:27:03,880
Speaker 4: behind it, and we pushed it and initially we did

605
00:27:03,920 --> 00:27:10,000
Speaker 4: a look book with Kraft Beer, Chris who's an LGBTQ advocate,

606
00:27:10,080 --> 00:27:12,960
Speaker 4: super heavy in the beer community. L Sharpton, who we

607
00:27:13,040 --> 00:27:15,600
Speaker 4: mentioned earlier, who is you know, one of the godfathers

608
00:27:15,600 --> 00:27:17,879
Speaker 4: of this thing that we call Kraft Beer.

609
00:27:18,640 --> 00:27:20,040
Speaker 5: Peter Kylie who is.

610
00:27:20,040 --> 00:27:23,199
Speaker 4: From Monday Night Brewing, great friend, great ally of ours,

611
00:27:23,320 --> 00:27:26,160
Speaker 4: and Killer Mike who's the friend of ours, business partner

612
00:27:26,200 --> 00:27:28,639
Speaker 4: of yours as well, and they all did it and

613
00:27:28,680 --> 00:27:30,680
Speaker 4: we're all excited about it, and we pushed it out

614
00:27:30,720 --> 00:27:34,199
Speaker 4: and it just grabbed people, gravitated towards it immediately, and

615
00:27:34,240 --> 00:27:37,040
Speaker 4: it's just grown and grown from there to where initially

616
00:27:37,119 --> 00:27:40,480
Speaker 4: we literally only did it for the month of February.

617
00:27:40,520 --> 00:27:42,160
Speaker 4: Now it's kind of a year round thing.

618
00:27:43,480 --> 00:27:46,120
Speaker 3: And this y'all just celebrated what your four year anniversary

619
00:27:46,200 --> 00:27:46,960
Speaker 3: or is this there four?

620
00:27:48,200 --> 00:27:48,440
Speaker 2: Yeah?

621
00:27:48,600 --> 00:27:51,000
Speaker 3: What have some of been the biggest, you know, challenges,

622
00:27:51,040 --> 00:27:52,640
Speaker 3: but also what are you most proud of over those

623
00:27:52,680 --> 00:27:53,720
Speaker 3: last four years?

624
00:27:54,400 --> 00:27:55,280
Speaker 2: That's a great question.

625
00:27:56,400 --> 00:28:00,919
Speaker 1: I think for me, it's the reputation we've built in

626
00:28:01,080 --> 00:28:03,200
Speaker 1: the craft beer space. Like when we go to different

627
00:28:03,240 --> 00:28:05,959
Speaker 1: festivals in Pittsburgh with Bear on the Flow, we go

628
00:28:06,119 --> 00:28:09,120
Speaker 1: out to Sacramento for the People's Beer Fest, people are

629
00:28:09,119 --> 00:28:11,919
Speaker 1: actually like looking for our merchandise. They're actually coming, you know,

630
00:28:11,960 --> 00:28:13,879
Speaker 1: and asking them about that. They're excited about it. And

631
00:28:13,920 --> 00:28:17,160
Speaker 1: then it's still, you know, amazes me when I walk

632
00:28:17,200 --> 00:28:19,040
Speaker 1: around to see someone that I don't know they got

633
00:28:19,040 --> 00:28:21,440
Speaker 1: our stuff offline or the place, just wearing our merch

634
00:28:21,520 --> 00:28:23,600
Speaker 1: you know, and representing it or tagging us in it

635
00:28:24,200 --> 00:28:26,800
Speaker 1: and proudly wearing it. So that to me has been

636
00:28:26,880 --> 00:28:29,600
Speaker 1: the testament because that's and then another thing is how

637
00:28:29,600 --> 00:28:32,520
Speaker 1: we've been able to highlight black owned breweries on a

638
00:28:32,600 --> 00:28:35,159
Speaker 1: national level because we're not a brewery per se, so

639
00:28:35,200 --> 00:28:38,040
Speaker 1: we're able to really give them that shine. Those are

640
00:28:38,080 --> 00:28:40,040
Speaker 1: two things I've been really proud of and that we've

641
00:28:40,080 --> 00:28:41,360
Speaker 1: done over the last four years.

642
00:28:41,600 --> 00:28:43,080
Speaker 3: About you, B's you most proud of?

643
00:28:43,920 --> 00:28:45,880
Speaker 5: H Really?

644
00:28:46,000 --> 00:28:47,760
Speaker 4: I mean, I guess I would have to echo what

645
00:28:47,840 --> 00:28:51,000
Speaker 4: Kevin was saying, like just being able to add some

646
00:28:51,160 --> 00:28:54,200
Speaker 4: light to a lot of these breweries to get on

647
00:28:54,480 --> 00:29:00,200
Speaker 4: some national stages that probably wouldn't have happened otherwise. I'm

648
00:29:00,200 --> 00:29:03,320
Speaker 4: also super proud to have been able to have our

649
00:29:03,360 --> 00:29:07,440
Speaker 4: beer in the Sacramento Kings and really like I'm a visionary,

650
00:29:07,520 --> 00:29:10,080
Speaker 4: So like Kinvin to tell you, like I'll be talking

651
00:29:10,080 --> 00:29:13,080
Speaker 4: about twenty six, twenty seven, you know what I mean,

652
00:29:13,400 --> 00:29:16,480
Speaker 4: plans of what we're I'm really proud of what we're

653
00:29:16,560 --> 00:29:19,480
Speaker 4: going to do over the next twelve to eighteen months.

654
00:29:19,480 --> 00:29:22,680
Speaker 4: Like that's what I'm most excited about. And I would

655
00:29:22,680 --> 00:29:26,240
Speaker 4: say some of the challenges have just been like this

656
00:29:26,320 --> 00:29:30,240
Speaker 4: is super it's niche and not niche at the same time.

657
00:29:30,320 --> 00:29:34,600
Speaker 4: Obviously beer is a multi billion dollar industry. It's had

658
00:29:34,640 --> 00:29:37,120
Speaker 4: its ebbs and flows for sure over the last three

659
00:29:37,200 --> 00:29:40,160
Speaker 4: to four years. But just kind of figuring out where

660
00:29:40,200 --> 00:29:45,200
Speaker 4: we fit in, what works, what doesn't work, and using

661
00:29:45,720 --> 00:29:48,400
Speaker 4: you know, what we already know, and using the data

662
00:29:48,480 --> 00:29:51,480
Speaker 4: to kind of inform our moves. So we've definitely, you know,

663
00:29:51,600 --> 00:29:53,680
Speaker 4: had some things where it was like, Okay, this should

664
00:29:53,680 --> 00:29:55,960
Speaker 4: definitely work and and it doesn't work. And we've had

665
00:29:56,000 --> 00:29:58,680
Speaker 4: some things like eh, I don't know, and it goes.

666
00:29:58,480 --> 00:29:59,840
Speaker 5: Crazy, you know what I mean.

667
00:30:00,120 --> 00:30:03,280
Speaker 4: So it's like just meeting people where they are like

668
00:30:03,320 --> 00:30:06,400
Speaker 4: you can't force people to like something, but it's it's

669
00:30:06,440 --> 00:30:08,840
Speaker 4: our we've had this conversation before. It's kind of like

670
00:30:08,840 --> 00:30:11,320
Speaker 4: a single. It's like we're in the studio. You know

671
00:30:11,440 --> 00:30:14,120
Speaker 4: this song is a hit, but it's like man like

672
00:30:14,520 --> 00:30:16,959
Speaker 4: radio and gravitating towards and the streams are where they

673
00:30:17,040 --> 00:30:18,360
Speaker 4: but you know it's a hit.

674
00:30:19,240 --> 00:30:20,120
Speaker 5: Sometimes you just.

675
00:30:20,080 --> 00:30:22,560
Speaker 4: Got to keep pushing until it clicks. And that's where

676
00:30:22,560 --> 00:30:25,520
Speaker 4: we are with certain things. But yeah, just it's everything's

677
00:30:25,520 --> 00:30:27,600
Speaker 4: when a learning experience at the end of the day,

678
00:30:27,760 --> 00:30:30,080
Speaker 4: to as far as I'm concerned, Yeah, definitely.

679
00:30:41,840 --> 00:30:43,160
Speaker 3: Yeah, you never know what thing is going to be

680
00:30:43,160 --> 00:30:44,600
Speaker 3: the one, you know. That's what I've kind of learned,

681
00:30:44,640 --> 00:30:46,800
Speaker 3: even with butter and just making content right, Like it's

682
00:30:46,840 --> 00:30:48,840
Speaker 3: like you think something's hot and it doesn't go off,

683
00:30:48,840 --> 00:30:50,320
Speaker 3: and then the thing that you're like, oh man, nobody's

684
00:30:50,320 --> 00:30:52,200
Speaker 3: gonna care about this, Yeah, all of a sudden it

685
00:30:52,200 --> 00:30:54,040
Speaker 3: pops off. Or sometimes it's the thing that you actually

686
00:30:54,040 --> 00:30:56,640
Speaker 3: hope it does, it actually pops off. But you know

687
00:30:56,680 --> 00:30:59,280
Speaker 3: when you kind of think about that, like where does

688
00:30:59,320 --> 00:31:00,760
Speaker 3: this go? Like what do you think? You know, you

689
00:31:00,800 --> 00:31:02,680
Speaker 3: said you're excited about the next twelve to eighteen months,

690
00:31:02,720 --> 00:31:04,600
Speaker 3: and I mean share what you can share, but I

691
00:31:04,680 --> 00:31:07,880
Speaker 3: do kind of wonder like, how does this lifestyle brand evolve?

692
00:31:07,960 --> 00:31:10,400
Speaker 3: Like do you all have aspirations to own a brewery

693
00:31:10,400 --> 00:31:12,959
Speaker 3: one day? Do you think collaborations are the most important

694
00:31:12,960 --> 00:31:15,000
Speaker 3: way to go is a little bit of both, Like so.

695
00:31:15,680 --> 00:31:18,040
Speaker 4: We I mean, I can't share it too much, but

696
00:31:18,080 --> 00:31:21,840
Speaker 4: we definitely have sat down and had conversations internally and

697
00:31:22,040 --> 00:31:25,560
Speaker 4: externally about entering into the space. So our thing is

698
00:31:25,680 --> 00:31:28,240
Speaker 4: we do not want to take away any shine from

699
00:31:28,280 --> 00:31:31,000
Speaker 4: these black owned breweries and women owned breweries that already

700
00:31:31,040 --> 00:31:33,480
Speaker 4: have enough of a tough time trying to get on.

701
00:31:33,560 --> 00:31:35,720
Speaker 4: We don't want to become their competition. We want to

702
00:31:35,760 --> 00:31:38,960
Speaker 4: be their collaborators. So even if we're said do our

703
00:31:39,040 --> 00:31:42,400
Speaker 4: own situation, it's still going to be helping to push

704
00:31:42,480 --> 00:31:44,880
Speaker 4: other people as well as helping to push ourselves. Like

705
00:31:45,000 --> 00:31:48,640
Speaker 4: nobody ever got to the top alone. Like when people say, oh,

706
00:31:48,760 --> 00:31:51,840
Speaker 4: I'm a self made that's a lie and nobody ever

707
00:31:51,920 --> 00:31:54,320
Speaker 4: been self made. So if somebody gave me some advice

708
00:31:54,360 --> 00:31:56,520
Speaker 4: of an old person told you to get your butt

709
00:31:56,600 --> 00:31:58,920
Speaker 4: up and go to school, you somebody helped you along

710
00:31:58,920 --> 00:32:02,000
Speaker 4: the way. Yeah, so that's what we're about it. It's

711
00:32:02,080 --> 00:32:04,520
Speaker 4: definitely a team thing, and we have a lot of

712
00:32:04,960 --> 00:32:10,160
Speaker 4: really dope friends and colleagues and collaborators that really rock

713
00:32:10,240 --> 00:32:12,400
Speaker 4: with us, so we know the support will be there.

714
00:32:12,440 --> 00:32:15,160
Speaker 4: So we're trying to figure out how people keep asking

715
00:32:15,240 --> 00:32:18,040
Speaker 4: us are we going to have a brewery? But people

716
00:32:18,080 --> 00:32:19,800
Speaker 4: don't understand how much work.

717
00:32:19,600 --> 00:32:22,440
Speaker 5: It is brew a beer. So I don't think we'll

718
00:32:22,560 --> 00:32:25,320
Speaker 5: ever have a bricking. I won't say, who knows.

719
00:32:25,520 --> 00:32:28,200
Speaker 1: Yeah, I agree with that though, because we've already established

720
00:32:28,240 --> 00:32:31,520
Speaker 1: our business on a national level, So for us to

721
00:32:31,560 --> 00:32:33,040
Speaker 1: even like do a bit of it makes sense. It

722
00:32:33,040 --> 00:32:34,680
Speaker 1: would have to be something I think would either be

723
00:32:34,800 --> 00:32:37,600
Speaker 1: nationally distribute or something that's local in the space. For

724
00:32:37,680 --> 00:32:39,880
Speaker 1: us to like own a space like the man like

725
00:32:39,920 --> 00:32:43,440
Speaker 1: we'll do collabse, you know, something like maybe in that space,

726
00:32:43,560 --> 00:32:46,080
Speaker 1: you know. But to us to own an actual spot,

727
00:32:46,120 --> 00:32:48,840
Speaker 1: it's just we we're better off being nimble and highlighting

728
00:32:48,880 --> 00:32:51,400
Speaker 1: and giving a lot of these black owned breweries, Like

729
00:32:51,440 --> 00:32:53,320
Speaker 1: our goal is to get past the one percent, you

730
00:32:53,360 --> 00:32:55,080
Speaker 1: know what I mean, just to get over to one percent.

731
00:32:55,200 --> 00:32:57,840
Speaker 1: So us coming in, yeah, you're adding one more brewer,

732
00:32:57,920 --> 00:33:00,320
Speaker 1: but you're also adding competition where we can actually shine

733
00:33:00,400 --> 00:33:02,920
Speaker 1: light and help them elevate, and not just from just

734
00:33:02,960 --> 00:33:05,320
Speaker 1: sign light on the beer but even from a business perspective,

735
00:33:05,360 --> 00:33:07,800
Speaker 1: when we come in and you know, we show like

736
00:33:07,880 --> 00:33:09,560
Speaker 1: how to do a beer release, you know what I mean,

737
00:33:09,640 --> 00:33:11,640
Speaker 1: how to promote it, how to make sure that the

738
00:33:11,680 --> 00:33:13,920
Speaker 1: can art is attractive, you know, make sure that you know,

739
00:33:14,280 --> 00:33:16,040
Speaker 1: you have a beer that's a good entry point for

740
00:33:16,120 --> 00:33:17,720
Speaker 1: people to get in your space. And then you can

741
00:33:17,760 --> 00:33:20,560
Speaker 1: have your beer to taste like beer for your beer nerves,

742
00:33:20,600 --> 00:33:22,080
Speaker 1: you know, so you can make sure you can serve

743
00:33:22,120 --> 00:33:23,920
Speaker 1: both because at the end of the day, you gotta

744
00:33:23,920 --> 00:33:25,480
Speaker 1: get people coming to your space. You can have the

745
00:33:25,480 --> 00:33:26,760
Speaker 1: best beer in the world, but if don't, no one

746
00:33:26,800 --> 00:33:27,920
Speaker 1: know about it, and how do they.

747
00:33:27,800 --> 00:33:28,400
Speaker 2: Know to drink it?

748
00:33:28,480 --> 00:33:28,680
Speaker 4: You know.

749
00:33:28,920 --> 00:33:32,120
Speaker 1: So we really you know, in the future to us

750
00:33:32,160 --> 00:33:34,640
Speaker 1: really focusing on that, you know, providing that level of

751
00:33:35,560 --> 00:33:38,160
Speaker 1: consulting and just scaling our business up from where we're at,

752
00:33:38,160 --> 00:33:40,640
Speaker 1: because right now we're a two man show rocking out everything.

753
00:33:40,880 --> 00:33:44,280
Speaker 4: Yeah, for sure, I mean we definitely they are people

754
00:33:44,440 --> 00:33:47,080
Speaker 4: to contract on certain things, but it's for the most

755
00:33:47,080 --> 00:33:49,720
Speaker 4: part is he and I, you know, doing all the

756
00:33:49,840 --> 00:33:54,560
Speaker 4: leg work. I will say part of our transition into

757
00:33:54,800 --> 00:33:57,320
Speaker 4: twenty five and twenty six is we have started to

758
00:33:57,760 --> 00:34:00,840
Speaker 4: pretty much before like every collab we did was a

759
00:34:00,880 --> 00:34:03,440
Speaker 4: merchandise collab. We are one of the goals is to

760
00:34:03,680 --> 00:34:06,320
Speaker 4: really push forward that we are a lifestyle brand. We

761
00:34:06,360 --> 00:34:09,120
Speaker 4: are now a brewery and I know people don't read

762
00:34:09,320 --> 00:34:12,560
Speaker 4: and thinking. Thinking is a luxury, so you have to

763
00:34:12,800 --> 00:34:15,720
Speaker 4: meet people where they aren't explaining things a very simplified manner.

764
00:34:15,800 --> 00:34:19,120
Speaker 4: So we've started to do more clothing collaborations. We did

765
00:34:19,160 --> 00:34:22,479
Speaker 4: our first one with Moores Brewing out of Chicago, which

766
00:34:22,520 --> 00:34:26,040
Speaker 4: is one of the fastest growing breweries in the Midwest,

767
00:34:26,080 --> 00:34:29,719
Speaker 4: and those brothers are super like genius is an amazing

768
00:34:29,760 --> 00:34:32,400
Speaker 4: shout out to them, so we did a super dope

769
00:34:32,760 --> 00:34:36,719
Speaker 4: shirt collab with them. We have we're working now with

770
00:34:36,760 --> 00:34:41,440
Speaker 4: Atlanta Influences Everything on another collab that fingers Crossed will

771
00:34:41,480 --> 00:34:45,200
Speaker 4: be out this month, and we're working on Black Cold

772
00:34:45,239 --> 00:34:49,080
Speaker 4: or another Michigan brewery a lot of Midwestbury Michigan working

773
00:34:49,120 --> 00:34:51,520
Speaker 4: on a really dope collab with them that we hope

774
00:34:51,520 --> 00:34:54,960
Speaker 4: to get out for holiday and then focusing on twenty

775
00:34:55,040 --> 00:34:59,239
Speaker 4: twenty five next year. We always go to California and

776
00:34:59,280 --> 00:35:02,239
Speaker 4: do a couple of things in California in February during

777
00:35:02,280 --> 00:35:05,359
Speaker 4: Black History Month. For there's a huge event called Black

778
00:35:05,440 --> 00:35:08,160
Speaker 4: Joy Parade that they do in Oakland. I believe it's

779
00:35:08,160 --> 00:35:12,040
Speaker 4: February twenty fifth of twenty twenty five. There's a big

780
00:35:12,080 --> 00:35:15,040
Speaker 4: beer garden like thirty by thirty ten with just black

781
00:35:15,120 --> 00:35:17,760
Speaker 4: On breweries directly next to the man stage. We're talking

782
00:35:17,920 --> 00:35:21,359
Speaker 4: thirty thousand people outside. So we do that every year.

783
00:35:21,480 --> 00:35:24,600
Speaker 4: We do a couple collapse in California, some events and

784
00:35:24,640 --> 00:35:27,359
Speaker 4: all of that, and then NBA all starts there this year.

785
00:35:27,440 --> 00:35:29,400
Speaker 4: So we're working on figuring out what we're gonna do

786
00:35:29,440 --> 00:35:33,080
Speaker 4: for that. So that's pretty much gonna be heads down

787
00:35:33,239 --> 00:35:34,680
Speaker 4: for the next four or five months.

788
00:35:34,800 --> 00:35:36,640
Speaker 1: Yeah, even when you're saying it, I'm thinking, like, wow,

789
00:35:36,680 --> 00:35:37,680
Speaker 1: we're about to knowing it.

790
00:35:37,719 --> 00:35:39,799
Speaker 5: But yeah, getting that stuff done.

791
00:35:39,680 --> 00:35:41,759
Speaker 3: Well, I'm putting nels on y'all radar. Go ahead and

792
00:35:41,760 --> 00:35:44,839
Speaker 3: add this in there too, Mane. You know three five

793
00:35:44,920 --> 00:35:47,040
Speaker 3: is coming up. Oh yeah, and we've been talking about

794
00:35:47,040 --> 00:35:48,359
Speaker 3: trying to get something, so I'm going ahead and put

795
00:35:48,480 --> 00:35:52,440
Speaker 3: it down. Now, let's figure out something for twenty twenty five.

796
00:35:52,520 --> 00:35:53,000
Speaker 2: Let's do it.

797
00:35:53,239 --> 00:35:54,920
Speaker 3: Get twenty six. You know what I'm saying, it's coming up.

798
00:35:54,920 --> 00:35:57,040
Speaker 3: It's gonna be on the weekend these next two years. Yeah,

799
00:35:57,360 --> 00:35:59,200
Speaker 3: the whole city's gonna be coming out, and again I

800
00:35:59,200 --> 00:36:01,759
Speaker 3: think just does when you talk about the intersection you know,

801
00:36:01,880 --> 00:36:04,759
Speaker 3: culture and beer, like there's especially in Atlanta, right Like

802
00:36:04,840 --> 00:36:07,000
Speaker 3: it's like, what can we do from a cultural standpoint

803
00:36:07,000 --> 00:36:10,319
Speaker 3: to really get people excited and interested? You know, I

804
00:36:10,320 --> 00:36:12,200
Speaker 3: know y'all done some collaborations, but you know we'd love

805
00:36:12,200 --> 00:36:14,400
Speaker 3: to kind of figure that out too, to figure out way.

806
00:36:14,920 --> 00:36:16,960
Speaker 4: No, we definitely have to, cause I mean you got

807
00:36:16,960 --> 00:36:21,600
Speaker 4: to think here from brick and mortars to contract brewers.

808
00:36:21,600 --> 00:36:22,799
Speaker 5: You have Console, you have.

809
00:36:22,800 --> 00:36:28,840
Speaker 4: Down home, you have Lantucky Atlantucky, you have hip and

810
00:36:28,880 --> 00:36:32,560
Speaker 4: hobs like and that's just the contract in there. So

811
00:36:32,719 --> 00:36:35,520
Speaker 4: some dope homebrewers who have done collabse with measure breweries.

812
00:36:35,520 --> 00:36:37,160
Speaker 4: So like this is one of the hubs I would

813
00:36:37,200 --> 00:36:42,879
Speaker 4: say here, Ohio, Chicago, certain pockets in California are really

814
00:36:43,000 --> 00:36:47,520
Speaker 4: good hubs for blacked breweries. And we want to push that. Like,

815
00:36:47,640 --> 00:36:50,360
Speaker 4: we need those collabs. We need to be involved in

816
00:36:50,400 --> 00:36:52,640
Speaker 4: four or four day, We need to be involved in

817
00:36:52,880 --> 00:36:54,640
Speaker 4: a lot of the stuff that goes on here. The

818
00:36:54,680 --> 00:36:57,280
Speaker 4: city needs to be involved to support these things because

819
00:36:57,320 --> 00:37:00,279
Speaker 4: believe it or not, there are people that fly in

820
00:37:01,719 --> 00:37:06,920
Speaker 4: like for Atlanta's beer scene, and they are gonna hit Atlantucky.

821
00:37:07,360 --> 00:37:10,640
Speaker 4: They're gonna hit these places. And you know our friend

822
00:37:11,000 --> 00:37:12,640
Speaker 4: does craft beer Khan every year.

823
00:37:12,840 --> 00:37:14,920
Speaker 3: Yeah, Jim Price. Let's shout to Jim Price.

824
00:37:14,960 --> 00:37:18,239
Speaker 1: And every year a team with that chanelle you know

825
00:37:18,280 --> 00:37:22,160
Speaker 1: and Crafted for Action that's just growing. This year, we're

826
00:37:22,200 --> 00:37:24,440
Speaker 1: going to be at a very exciting venue that I

827
00:37:24,440 --> 00:37:26,200
Speaker 1: think a lot of people are definitely gonna fly in

828
00:37:26,239 --> 00:37:29,080
Speaker 1: and come in for. But the black beer scene, I mean,

829
00:37:29,080 --> 00:37:31,160
Speaker 1: it's sought after nationally. I know, like it's kind of

830
00:37:31,239 --> 00:37:33,600
Speaker 1: niche because we're in it kind of like I guess,

831
00:37:33,600 --> 00:37:35,200
Speaker 1: like if you're in the records and stuff like that,

832
00:37:35,320 --> 00:37:37,160
Speaker 1: Like you know, people may know like, oh, this record

833
00:37:37,200 --> 00:37:39,200
Speaker 1: store is great, but like if you're not really into it.

834
00:37:39,239 --> 00:37:41,560
Speaker 1: But we can say like in the craft beer space

835
00:37:41,600 --> 00:37:44,440
Speaker 1: for those who are into it, the craft beer the

836
00:37:44,480 --> 00:37:47,960
Speaker 1: black craft beer group here in Atlanta is very sought after.

837
00:37:48,000 --> 00:37:50,680
Speaker 1: People always say how we promote, how we come out,

838
00:37:50,719 --> 00:37:53,000
Speaker 1: and it's not like anywhere else. So if we were

839
00:37:53,000 --> 00:37:54,920
Speaker 1: to do something, it definitely would be something big and

840
00:37:54,960 --> 00:37:57,520
Speaker 1: a good entry point to blend those two spaces together,

841
00:37:57,520 --> 00:37:59,120
Speaker 1: because I'm sure there's a lot of people in Atlanta,

842
00:37:59,320 --> 00:38:01,680
Speaker 1: hopefully from here in this podcast. We excited and want

843
00:38:01,680 --> 00:38:02,880
Speaker 1: to you know, kind of get into it.

844
00:38:03,080 --> 00:38:03,279
Speaker 2: Yeah.

845
00:38:03,320 --> 00:38:05,799
Speaker 4: Absolutely, And I would real quick to ask that I

846
00:38:05,880 --> 00:38:08,360
Speaker 4: was saying, don't get it like, because I know everyone

847
00:38:08,440 --> 00:38:10,399
Speaker 4: listens to the pot no matter what color you are.

848
00:38:10,480 --> 00:38:12,440
Speaker 4: We just black, so we pro black and we all

849
00:38:12,480 --> 00:38:16,439
Speaker 4: we all, but we also work with mainstream breweries as

850
00:38:16,480 --> 00:38:20,040
Speaker 4: long as we're like minded and we have the same

851
00:38:20,120 --> 00:38:23,880
Speaker 4: goals and it's good. So we actually just did a beer,

852
00:38:24,080 --> 00:38:29,440
Speaker 4: an amazing beer it Donelow Brewing out of Davis, California,

853
00:38:29,560 --> 00:38:33,480
Speaker 4: small town in northern California. Shout out to Brennan over there, and.

854
00:38:34,840 --> 00:38:35,360
Speaker 5: Amazing.

855
00:38:35,880 --> 00:38:40,120
Speaker 1: We did a corn Logger with grilled limes and you're thinking, well,

856
00:38:40,120 --> 00:38:42,520
Speaker 1: grilled lines, what would do I mean the flavor that

857
00:38:42,640 --> 00:38:45,000
Speaker 1: came out with that, it brought the like a roasty

858
00:38:45,080 --> 00:38:47,239
Speaker 1: lemon flavor with the corner. It was just a real good,

859
00:38:47,280 --> 00:38:51,240
Speaker 1: easy sipping beer. Had they added some some limes as

860
00:38:51,239 --> 00:38:53,640
Speaker 1: to it to bring that aroma. So it was like

861
00:38:53,680 --> 00:38:56,160
Speaker 1: a really really good beer, you know, catchy can art,

862
00:38:56,320 --> 00:38:57,200
Speaker 1: you know all the things.

863
00:38:57,520 --> 00:38:58,520
Speaker 2: We were really proud of that.

864
00:38:58,719 --> 00:39:01,680
Speaker 4: For sure, and we we actually unveiled it at the

865
00:39:01,680 --> 00:39:04,759
Speaker 4: People's Beer Fest and Sacramento probably like three weeks ago.

866
00:39:04,800 --> 00:39:06,920
Speaker 4: And when I tell you, like it was people that

867
00:39:07,000 --> 00:39:09,400
Speaker 4: came back eight and nine times, like hey.

868
00:39:09,239 --> 00:39:09,960
Speaker 5: Can I get another?

869
00:39:10,480 --> 00:39:14,880
Speaker 3: Like it's the fire, Like yeah, just out of curiosity?

870
00:39:14,920 --> 00:39:16,759
Speaker 3: Is there? Because I remember seeing this over the last

871
00:39:16,760 --> 00:39:17,920
Speaker 3: couple of years and I don't know if it's like

872
00:39:18,000 --> 00:39:19,759
Speaker 3: died down or maybe it's just me, but like this

873
00:39:19,800 --> 00:39:22,799
Speaker 3: whole movement around like craft beer and like grinders, is

874
00:39:22,840 --> 00:39:24,360
Speaker 3: that still a thing where they would basically go to

875
00:39:24,400 --> 00:39:26,040
Speaker 3: these spots you can kind of take your own bottle

876
00:39:26,080 --> 00:39:36,359
Speaker 3: and get those. You know, it's pop up all the time. Then,

877
00:39:36,440 --> 00:39:37,640
Speaker 3: like I saw a bunch of them. Is that's still

878
00:39:37,719 --> 00:39:39,880
Speaker 3: kind of a movement or not?

879
00:39:39,960 --> 00:39:41,960
Speaker 1: I mean there's still spots that you can get growlers

880
00:39:41,960 --> 00:39:44,000
Speaker 1: and crowlers. That's like when you get like, you know,

881
00:39:44,040 --> 00:39:47,040
Speaker 1: a little small I guess bottle of it looks more

882
00:39:47,040 --> 00:39:48,520
Speaker 1: than like you would get a regular bottle. You can

883
00:39:48,520 --> 00:39:51,399
Speaker 1: take home the spots to do it. But because more

884
00:39:51,400 --> 00:39:53,400
Speaker 1: people have gotten into bottles or the price points have

885
00:39:53,440 --> 00:39:55,319
Speaker 1: kind of worked out, you got more options for it.

886
00:39:55,760 --> 00:39:56,359
Speaker 2: You've seen it.

887
00:39:56,360 --> 00:39:59,160
Speaker 1: Kind of like fold away because when that was popping,

888
00:39:59,239 --> 00:40:02,520
Speaker 1: that's kind of like when breweries were there wasn't a

889
00:40:02,560 --> 00:40:04,080
Speaker 1: middle thing. You either had to go to a brewer,

890
00:40:04,160 --> 00:40:05,400
Speaker 1: Like if you wanted to get craft beer, you had

891
00:40:05,440 --> 00:40:07,080
Speaker 1: to kind of go to a brewery. There wasn't a

892
00:40:07,080 --> 00:40:09,520
Speaker 1: place that you could go and not have to go

893
00:40:09,600 --> 00:40:12,960
Speaker 1: to a brewery and have different you know, different stuff.

894
00:40:13,200 --> 00:40:15,680
Speaker 1: But now you got like a good a good place

895
00:40:15,719 --> 00:40:17,720
Speaker 1: if you want to start getting my friend's bottle shop

896
00:40:17,880 --> 00:40:21,360
Speaker 1: is a great place to go. Hop city always or

897
00:40:21,480 --> 00:40:24,600
Speaker 1: great places to go and get a variety of beers

898
00:40:24,600 --> 00:40:27,400
Speaker 1: to try from different places, even maybe outside of Georgia.

899
00:40:27,560 --> 00:40:28,799
Speaker 3: Okay, no, it's still man.

900
00:40:28,840 --> 00:40:29,000
Speaker 2: Yeah.

901
00:40:29,080 --> 00:40:30,680
Speaker 3: I remember seeing these places pop up. They were like

902
00:40:30,719 --> 00:40:32,080
Speaker 3: all over the place, and then all of a sudden

903
00:40:32,080 --> 00:40:33,640
Speaker 3: they kind of went away. But I never thought about

904
00:40:33,640 --> 00:40:35,759
Speaker 3: it from that standpoint of just there were so many

905
00:40:35,760 --> 00:40:37,279
Speaker 3: different kinds of beer and it was hard to get

906
00:40:37,280 --> 00:40:37,880
Speaker 3: them all bottled.

907
00:40:37,880 --> 00:40:39,759
Speaker 1: And you get me think about how it's like when

908
00:40:39,760 --> 00:40:43,520
Speaker 1: I first moved here in ninety nine, you had sweet Water.

909
00:40:44,120 --> 00:40:46,800
Speaker 1: I remember a few years after that there was it

910
00:40:46,920 --> 00:40:50,440
Speaker 1: was Red Brick, which is Atlanta Beer, and then you

911
00:40:50,520 --> 00:40:54,240
Speaker 1: had Wild Heaven opened up a spot in Avondale, State.

912
00:40:54,719 --> 00:40:58,160
Speaker 1: You didn't have many breweries, and then I think, who

913
00:40:58,239 --> 00:41:01,080
Speaker 1: is it got Night on Ponds. It's three taverns they

914
00:41:01,120 --> 00:41:03,120
Speaker 1: opened up. But now, I mean you could throw a

915
00:41:03,160 --> 00:41:06,080
Speaker 1: rock and hit a brewery. So it's expanded so quickly

916
00:41:06,160 --> 00:41:08,759
Speaker 1: over the years of options that you have and then

917
00:41:08,840 --> 00:41:10,480
Speaker 1: you know, so now it's like, okay, what do you

918
00:41:10,560 --> 00:41:13,000
Speaker 1: have better than beer? Because everybody got beer? Now, you know,

919
00:41:13,120 --> 00:41:16,520
Speaker 1: so what do you have? You have great space, good food, walkability,

920
00:41:16,680 --> 00:41:17,800
Speaker 1: you know, good vibe.

921
00:41:18,320 --> 00:41:18,880
Speaker 2: So you know, the.

922
00:41:19,239 --> 00:41:22,160
Speaker 1: Industries have changed where those growlery spots aren't really needed

923
00:41:22,200 --> 00:41:23,520
Speaker 1: because you have so many options.

924
00:41:23,560 --> 00:41:24,400
Speaker 2: Now I got you.

925
00:41:24,520 --> 00:41:26,279
Speaker 3: Yeah, And one of the things y'all mentioned before is,

926
00:41:26,680 --> 00:41:28,239
Speaker 3: you know, one of the reasons why you don't sell

927
00:41:28,320 --> 00:41:29,960
Speaker 3: even in Georgia is just they have like a lot

928
00:41:30,000 --> 00:41:32,960
Speaker 3: of archaic laws like what needs to change, like what

929
00:41:33,239 --> 00:41:37,239
Speaker 3: what needs to change? A lot of stuff what needs

930
00:41:37,239 --> 00:41:37,560
Speaker 3: to change.

931
00:41:40,080 --> 00:41:42,920
Speaker 4: Collaborations, so the legal aspect of it. We have done

932
00:41:42,960 --> 00:41:46,920
Speaker 4: collaborations in George. Our first collaboration was in Georgia with Atlantucky.

933
00:41:47,440 --> 00:41:52,640
Speaker 4: It's just we do. It's just so much in other states.

934
00:41:53,640 --> 00:41:55,400
Speaker 4: Make a beer and get it to the people that

935
00:41:55,480 --> 00:41:56,080
Speaker 4: want to drink it.

936
00:41:56,160 --> 00:41:59,000
Speaker 1: Yeah, actually we do with our culture like our first

937
00:41:59,120 --> 00:42:04,040
Speaker 1: first first our culture. But yeah, so the law, So

938
00:42:04,160 --> 00:42:06,760
Speaker 1: in thirteen states you had was called a three tier system.

939
00:42:06,920 --> 00:42:10,040
Speaker 1: So you have to you can make a beer. If

940
00:42:10,080 --> 00:42:12,319
Speaker 1: you make it, you have to sell it to a

941
00:42:12,440 --> 00:42:15,960
Speaker 1: distributor to sell to a bottle shop. So if you're

942
00:42:15,960 --> 00:42:18,840
Speaker 1: thinking small business, you're trying to build proof of concept.

943
00:42:18,960 --> 00:42:21,080
Speaker 1: So if when you're trying to build proof of concept,

944
00:42:21,239 --> 00:42:23,000
Speaker 1: that's when you're selling it on the corner. You're trying

945
00:42:23,040 --> 00:42:25,200
Speaker 1: to get people around your brand, you're doing pop ups,

946
00:42:25,200 --> 00:42:28,000
Speaker 1: and then once you've built that, you go to a distributor,

947
00:42:28,320 --> 00:42:30,840
Speaker 1: which in the beer game you don't really have that option.

948
00:42:31,000 --> 00:42:33,000
Speaker 1: So if you like, if you're a brewery like a

949
00:42:33,080 --> 00:42:35,320
Speaker 1: Lantucket that I work at, we make some amazing beer,

950
00:42:35,760 --> 00:42:37,120
Speaker 1: but if you want our beer, you have to come

951
00:42:37,160 --> 00:42:39,600
Speaker 1: to that location to get that beer. We can't sell

952
00:42:39,640 --> 00:42:42,120
Speaker 1: it across the street. We can't take and give you know,

953
00:42:42,120 --> 00:42:44,040
Speaker 1: we can give it away, but we can't sell it.

954
00:42:44,080 --> 00:42:46,920
Speaker 1: But states that don't have that, they can do self distribution.

955
00:42:47,080 --> 00:42:48,920
Speaker 1: They can make the beer, can it, bottle it and

956
00:42:48,960 --> 00:42:51,040
Speaker 1: sell it to whoever they want, sell it to different

957
00:42:51,800 --> 00:42:53,480
Speaker 1: stores that can sell their beer. So it gives you

958
00:42:53,520 --> 00:42:56,080
Speaker 1: the opportunity to build up proof of concept with your brand.

959
00:42:56,520 --> 00:42:58,840
Speaker 1: To a point where you need distribution because at that

960
00:42:58,880 --> 00:43:00,600
Speaker 1: point you need someone to get you in the nooks

961
00:43:00,600 --> 00:43:03,640
Speaker 1: and cranny's the states because you can't travel to those places.

962
00:43:03,680 --> 00:43:07,120
Speaker 1: They have reputations, so then you build that up. So

963
00:43:07,200 --> 00:43:09,839
Speaker 1: that's where I would personally, not speaking for the guilt

964
00:43:09,960 --> 00:43:12,440
Speaker 1: Kevin swerve v And is saying, I would like to

965
00:43:12,520 --> 00:43:15,239
Speaker 1: see it in that place where we start there as

966
00:43:15,239 --> 00:43:17,880
Speaker 1: far as getting beer out where you can get it,

967
00:43:17,920 --> 00:43:20,200
Speaker 1: just into those small areas to build up proof of concept,

968
00:43:20,280 --> 00:43:21,360
Speaker 1: then go to distribution.

969
00:43:22,239 --> 00:43:23,640
Speaker 2: But that's the one thing that prevents it.

970
00:43:23,640 --> 00:43:27,600
Speaker 1: And that's why like in California, our brand is obviously

971
00:43:27,600 --> 00:43:30,120
Speaker 1: because brand is from there, but we've been able to

972
00:43:30,160 --> 00:43:32,880
Speaker 1: get our the whole concept of what we're trying to

973
00:43:32,880 --> 00:43:35,359
Speaker 1: do of having can having it at the top room

974
00:43:35,520 --> 00:43:38,600
Speaker 1: and building a capsule collection around it. Whereas you know

975
00:43:38,640 --> 00:43:40,680
Speaker 1: here in Georgia we got to get with a distributor

976
00:43:40,680 --> 00:43:43,120
Speaker 1: think about that, and then brewery is already trying to

977
00:43:43,120 --> 00:43:46,360
Speaker 1: work within that. So sometimes us coming into that's not

978
00:43:46,560 --> 00:43:48,200
Speaker 1: it's a little harder to move in those states that

979
00:43:48,280 --> 00:43:49,560
Speaker 1: don't have that self distribution.

980
00:43:49,880 --> 00:43:52,160
Speaker 3: Okay, yeah, I'm familiar with three system and I know

981
00:43:52,200 --> 00:43:53,120
Speaker 3: it's a pain.

982
00:43:53,160 --> 00:43:57,520
Speaker 1: Like especially different levels. Right, Okay, it's okay, I mean

983
00:43:57,560 --> 00:44:00,000
Speaker 1: you think. I mean, I've talked to the other side

984
00:44:00,120 --> 00:44:02,279
Speaker 1: about it. If from them, it's like family history. Like

985
00:44:02,320 --> 00:44:04,560
Speaker 1: it's almost like if you think about like going back

986
00:44:04,560 --> 00:44:07,520
Speaker 1: through prohibition and when you had moonshine and doing that,

987
00:44:07,600 --> 00:44:10,000
Speaker 1: so all that was kind of built from those families

988
00:44:10,040 --> 00:44:13,080
Speaker 1: that did that. So it's hard to say that, like, hey,

989
00:44:13,120 --> 00:44:14,840
Speaker 1: we want to take away what they may look at

990
00:44:15,000 --> 00:44:17,160
Speaker 1: is like family tradition to some degree, you know what

991
00:44:17,239 --> 00:44:19,880
Speaker 1: I mean. So it's really we got on both sides

992
00:44:19,960 --> 00:44:22,160
Speaker 1: find some middle ground where they don't feel that's being

993
00:44:22,200 --> 00:44:24,839
Speaker 1: taken away, but we're in the position to build proof

994
00:44:24,840 --> 00:44:27,280
Speaker 1: of concept that it makes sense for us to work together.

995
00:44:27,760 --> 00:44:28,760
Speaker 3: No, that's good context.

996
00:44:28,840 --> 00:44:29,040
Speaker 2: Man.

997
00:44:29,400 --> 00:44:30,879
Speaker 3: Before we get out of here, what piece of advice

998
00:44:30,920 --> 00:44:32,480
Speaker 3: would y'all give to somebody that wants to get into

999
00:44:32,520 --> 00:44:34,319
Speaker 3: the craft or space, especially if they're coming from kind

1000
00:44:34,360 --> 00:44:36,120
Speaker 3: of a non traditional background.

1001
00:44:37,640 --> 00:44:39,440
Speaker 1: The first thing I would say where the industry is

1002
00:44:39,480 --> 00:44:41,880
Speaker 1: you got to have more than beer. That's just being honest,

1003
00:44:41,960 --> 00:44:45,840
Speaker 1: I mean, because there's so many options, even like I

1004
00:44:45,960 --> 00:44:49,200
Speaker 1: just had an opportunity to go to Yakima Valley where

1005
00:44:49,200 --> 00:44:51,799
Speaker 1: like eighty percent of the hops come from out in

1006
00:44:51,840 --> 00:44:55,719
Speaker 1: the Washington state, and you know, farms are closing, you

1007
00:44:55,800 --> 00:44:57,759
Speaker 1: know what I mean. Like the industry is kind of

1008
00:44:57,800 --> 00:45:01,080
Speaker 1: like hopefully it doesn't happen, but could be becomes somewhat.

1009
00:45:00,800 --> 00:45:01,919
Speaker 2: Like records, you know what I mean.

1010
00:45:02,000 --> 00:45:04,480
Speaker 1: Those that love them love them, But if you're really

1011
00:45:04,480 --> 00:45:07,080
Speaker 1: trying to get music, you're not probably going to get records,

1012
00:45:07,120 --> 00:45:10,200
Speaker 1: you know. So I think it's important that breweries think

1013
00:45:10,200 --> 00:45:12,560
Speaker 1: about the business of building a brand the people. You know,

1014
00:45:12,600 --> 00:45:15,960
Speaker 1: you have great space, you have beer, you have food options,

1015
00:45:16,040 --> 00:45:18,800
Speaker 1: you know, you're doing events. Do things to attract people

1016
00:45:18,800 --> 00:45:21,600
Speaker 1: to your space and behind your brand, or you can

1017
00:45:21,640 --> 00:45:23,640
Speaker 1: get lucky, like or not lucky. I won't say that,

1018
00:45:23,680 --> 00:45:26,239
Speaker 1: but you can do something because that's almost Ill's credit.

1019
00:45:26,280 --> 00:45:29,000
Speaker 2: I don't want to do that. But like Creature Comforts.

1020
00:45:28,520 --> 00:45:32,400
Speaker 1: Having their beer in Marvel movies took them out of

1021
00:45:32,400 --> 00:45:34,120
Speaker 1: the box, you know what I mean. They made bake

1022
00:45:34,239 --> 00:45:37,000
Speaker 1: great beer, tropic kaya. I mean, most people heard of

1023
00:45:37,040 --> 00:45:39,440
Speaker 1: Chopakaya just because it just hit the market like that,

1024
00:45:39,560 --> 00:45:41,359
Speaker 1: and you don't even have to really be that much

1025
00:45:41,400 --> 00:45:43,680
Speaker 1: into it. Because there was a time where some breweries

1026
00:45:43,719 --> 00:45:46,920
Speaker 1: the only craft option they had was Chopakaya, So you know,

1027
00:45:47,280 --> 00:45:49,640
Speaker 1: having something more than just the beer of the business

1028
00:45:49,640 --> 00:45:51,759
Speaker 1: mark you know, part of it, you know, or having

1029
00:45:51,800 --> 00:45:54,440
Speaker 1: that you're going to get into it. Like three taverns

1030
00:45:54,480 --> 00:45:56,719
Speaker 1: they have Imaginarian where they have all their sours at

1031
00:45:56,760 --> 00:45:58,840
Speaker 1: you know what I mean. So it's more flavor forward beers,

1032
00:45:59,200 --> 00:46:01,640
Speaker 1: but it's in a greatction, you know. So it's near

1033
00:46:02,040 --> 00:46:05,160
Speaker 1: what's the name of that that spot over there, that

1034
00:46:05,239 --> 00:46:08,879
Speaker 1: concert hall the Eastern Yeah, So being close to those

1035
00:46:08,920 --> 00:46:11,800
Speaker 1: type of things, thinking about your business, having catch you logos,

1036
00:46:11,840 --> 00:46:14,319
Speaker 1: all that matters more than just the beer. So that's

1037
00:46:14,320 --> 00:46:15,839
Speaker 1: the one thing I think I would like to leave

1038
00:46:15,840 --> 00:46:18,719
Speaker 1: anybody trying to get into the space or who's even

1039
00:46:18,760 --> 00:46:20,960
Speaker 1: in it, that you have to think about more than

1040
00:46:21,040 --> 00:46:21,520
Speaker 1: just the beer.

1041
00:46:21,560 --> 00:46:23,200
Speaker 2: You have to think about the business.

1042
00:46:23,520 --> 00:46:25,759
Speaker 3: Yeah, and I know that that can be challenging sometimes too,

1043
00:46:25,840 --> 00:46:27,680
Speaker 3: especially you mean, just like an artist, right, you get

1044
00:46:27,680 --> 00:46:29,760
Speaker 3: so close to it, it's like how do you separate

1045
00:46:29,800 --> 00:46:30,960
Speaker 3: yourself to do.

1046
00:46:30,920 --> 00:46:33,239
Speaker 1: What you want to Sometimes you got to bring people in,

1047
00:46:33,400 --> 00:46:36,120
Speaker 1: like drought season, shameless plug, you know what I mean,

1048
00:46:36,280 --> 00:46:39,640
Speaker 1: to come in and help with that part and offset

1049
00:46:39,680 --> 00:46:41,719
Speaker 1: that because you can focus on the beer and we

1050
00:46:41,760 --> 00:46:44,600
Speaker 1: can focus on making sure those things that you're not

1051
00:46:44,640 --> 00:46:46,880
Speaker 1: thinking about that your team is ready or help build

1052
00:46:46,920 --> 00:46:49,520
Speaker 1: that team to really get that great beer out there.

1053
00:46:49,800 --> 00:46:52,439
Speaker 3: Yeah, well look, man, speaking of a shameless plug before

1054
00:46:52,440 --> 00:46:55,000
Speaker 3: we get out of here, how can people support drought season,

1055
00:46:55,480 --> 00:46:57,760
Speaker 3: get some merged, find out where y'all at for collabs,

1056
00:46:57,800 --> 00:46:58,520
Speaker 3: pop ups, all.

1057
00:46:58,400 --> 00:46:59,000
Speaker 2: That good stuff.

1058
00:46:59,080 --> 00:47:02,400
Speaker 4: It's season dot com, d R A U g h

1059
00:47:02,560 --> 00:47:05,719
Speaker 4: T s C A s O N dot com. All

1060
00:47:05,760 --> 00:47:08,520
Speaker 4: social media is drought season as well. Once again d

1061
00:47:08,680 --> 00:47:12,920
Speaker 4: R a u e h T Season. And how that

1062
00:47:13,120 --> 00:47:17,560
Speaker 4: is We're very communicative. It's really a family atmosphere, Like

1063
00:47:17,680 --> 00:47:19,920
Speaker 4: I don't know how many people we've met in the

1064
00:47:20,000 --> 00:47:23,399
Speaker 4: last four years, and we've gotten super cool with from

1065
00:47:23,400 --> 00:47:26,000
Speaker 4: a business aspect as well as just a B two

1066
00:47:26,000 --> 00:47:27,680
Speaker 4: C aspect as well.

1067
00:47:27,760 --> 00:47:29,600
Speaker 5: So it's it's it's super dope.

1068
00:47:29,360 --> 00:47:31,560
Speaker 4: And and we're here for the long haul man, Like

1069
00:47:32,360 --> 00:47:34,239
Speaker 4: we want to put on for a lot of these

1070
00:47:34,280 --> 00:47:36,600
Speaker 4: breweries that are not getting the shine that they deserve.

1071
00:47:36,719 --> 00:47:40,920
Speaker 4: And also, like I said, hey bye bye some clothing

1072
00:47:40,960 --> 00:47:43,719
Speaker 4: man going there, check us out. I always are you

1073
00:47:43,840 --> 00:47:46,719
Speaker 4: asking what was like dope? Like every time we get

1074
00:47:46,760 --> 00:47:49,920
Speaker 4: an order and even all the time later like I

1075
00:47:50,000 --> 00:47:52,319
Speaker 4: look and see who ordered it where it came from,

1076
00:47:52,600 --> 00:47:56,239
Speaker 4: because I'm just like, how did you hear about us?

1077
00:47:56,320 --> 00:47:57,360
Speaker 5: And wherever?

1078
00:47:57,760 --> 00:47:59,880
Speaker 4: I'm like, yeah, that's dope because we are heavy and

1079
00:48:00,080 --> 00:48:03,200
Speaker 4: California heavy here, a little.

1080
00:48:02,920 --> 00:48:05,120
Speaker 5: Bit in Texas, getting more and more in the Midwest.

1081
00:48:05,120 --> 00:48:09,279
Speaker 4: But like it goes from like Washington or Indiana, Yeah,

1082
00:48:09,640 --> 00:48:10,440
Speaker 4: Rhode Islands.

1083
00:48:10,440 --> 00:48:13,839
Speaker 5: I'm like, how in the world? But hey, I love it.

1084
00:48:13,840 --> 00:48:14,520
Speaker 5: It's all good.

1085
00:48:14,600 --> 00:48:17,720
Speaker 1: Keep it coming, please please please check us out. Support

1086
00:48:17,880 --> 00:48:19,400
Speaker 1: you know what I mean. Get a piece so when

1087
00:48:19,440 --> 00:48:21,840
Speaker 1: you go on a brewer, you're represented. Well, you know,

1088
00:48:21,920 --> 00:48:24,080
Speaker 1: see somebody else with the beers black history or a

1089
00:48:24,160 --> 00:48:26,160
Speaker 1: drought season, you know, birch. You know, you know that

1090
00:48:26,160 --> 00:48:28,200
Speaker 1: they should know where the good craft beer is for sure.

1091
00:48:28,239 --> 00:48:31,080
Speaker 1: That's our goal. We want to make this a global brand.

1092
00:48:31,120 --> 00:48:34,160
Speaker 4: I want to be like, if you're in any city

1093
00:48:34,239 --> 00:48:36,080
Speaker 4: in the world and you have on a piece of

1094
00:48:36,120 --> 00:48:38,400
Speaker 4: drop season merch, that people will look at you and

1095
00:48:38,440 --> 00:48:41,439
Speaker 4: they know, Okay, that person knows where I can ask

1096
00:48:41,480 --> 00:48:43,600
Speaker 4: them I get a beer around here. Just like if

1097
00:48:43,600 --> 00:48:46,360
Speaker 4: I'm in whatever country, I see somebody with a doom

1098
00:48:46,400 --> 00:48:50,840
Speaker 4: shirt on, I know for sure, for sure that's a

1099
00:48:50,840 --> 00:48:53,040
Speaker 4: good I see somebody with a cookie shirt on you

1100
00:48:53,080 --> 00:48:53,360
Speaker 4: know what.

1101
00:48:54,040 --> 00:48:54,839
Speaker 2: You know what it is?

1102
00:48:56,360 --> 00:48:59,200
Speaker 3: Well, no, man, that's dope man, Brandon swerve and appreciate

1103
00:48:59,280 --> 00:49:03,000
Speaker 3: y'all pulling up and that's the pod. Y'all we out

1104
00:49:03,920 --> 00:49:06,200
Speaker 3: you've been listening the button Nomics and I'm your host,

1105
00:49:06,360 --> 00:49:09,000
Speaker 3: Brandon Butler, comments, feedback. Want to be a part of

1106
00:49:09,040 --> 00:49:11,560
Speaker 3: the show, Send us an email today at Hello at

1107
00:49:11,600 --> 00:49:14,920
Speaker 3: butterdomics dot com. Butter Nomics is produced in Atlanta, Georgia

1108
00:49:14,920 --> 00:49:18,239
Speaker 3: at iHeartMedia by Ramsey, with marketing support from Queen and Nike.

1109
00:49:18,600 --> 00:49:21,719
Speaker 3: Music provided by mister Hanky. If you haven't already, hit

1110
00:49:21,760 --> 00:49:24,319
Speaker 3: that subscribe button and never missed an episode, and be

1111
00:49:24,400 --> 00:49:26,640
Speaker 3: sure to follow us on all our social platforms at

1112
00:49:26,640 --> 00:49:29,719
Speaker 3: butter dot at l. Listen to button Nomics on the

1113
00:49:29,719 --> 00:49:33,359
Speaker 3: iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.