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Speaker 1: Hello, and welcome to Saber Prediction of iHeartRadio.

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Speaker 2: I'm Annie Reason and I'm more in vogel Baum and

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Speaker 2: today we have an episode for you about A and

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Speaker 2: W root beer and restaurants.

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Speaker 1: Yes, I'm not currently a sponsor.

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Speaker 2: No, nope, nopeurs Uh okay, So Annie, I'd like to

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Speaker 2: start this out with a question for you.

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Speaker 3: Have you had root beer yet?

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Speaker 2: Because I think the last time that we were talking

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Speaker 2: about root beer, you professed that you had never tasted

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Speaker 2: such a thing.

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Speaker 1: I still have never tasted such a thing.

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Speaker 4: I believe that I had an opportunity and I didn't

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Speaker 4: take it.

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Speaker 1: Uh.

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Speaker 2: Okay, it's still it'll happen. It will mechanically certainly. Well, okay,

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Speaker 2: so I have fallen down. I've failed you, Annie. Uh,

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Speaker 2: but we're gonna We're gonna rectify this. It's going to happen.

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Speaker 2: I I understand that you have a little bit of

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Speaker 2: uh doctor Pepper related anxiety because you hate doctor Pepper

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Speaker 2: so much despise it. Also not currently a sponsor.

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Speaker 4: No, we had tipped it, and believe it or not,

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Speaker 4: they didn't go for it.

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Speaker 3: I love doctor Pepper.

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Speaker 2: I was like, sure they didn't like our ad read

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Speaker 2: where an He was like, I hate it.

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Speaker 1: I think it would have been funny. I think it

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Speaker 1: would us. Yeah, but anyway, yes.

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Speaker 4: I do have anxiety root beer based doctor pepper based

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Speaker 4: root beer anxiety.

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Speaker 2: It's not it's not very similar, but I don't know.

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Speaker 1: Well, I also have never been to anw perhaps because

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Speaker 1: of this.

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Speaker 3: Well, they don't.

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Speaker 2: I think the furthest south that the restaurants go is

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Speaker 2: like Tennessee, So you'd have to go out of your

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Speaker 2: way a little bit too from from our home base

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Speaker 2: in Atlanta to find to find such a thing.

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Speaker 4: But no, Well, was there any particular.

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Speaker 1: Reason this was on your mind, Lauren?

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Speaker 2: I think that I had just had it in our

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Speaker 2: in our ideas sheet for a long time because it's

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Speaker 2: a brand that I grew up with and have very

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Speaker 2: fond memories of and uh and was looking for a

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Speaker 2: brand to cover and I was like, oh, yeah.

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Speaker 3: Let's let's talk about that.

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Speaker 2: It's sort of it's it's a sort of like very

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Speaker 2: summer related group of memories for me because I used

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Speaker 2: to go with my grandparents when I was visiting them

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Speaker 2: during the summer and we were on road trips and

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Speaker 2: so yeah, so kind of like end of summer feels

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Speaker 2: is what I've got about the whole thing that makes sense.

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Speaker 4: It was really fun to read about, but you know

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Speaker 4: that whole kind of root your float Oh yeah, hamburger fry,

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Speaker 4: I mean yeah, very summer, very summary vibes.

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Speaker 2: Oh I love our root beer float.

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Speaker 1: I understand a lot of people do. I might as well.

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Speaker 1: I'm gonna be open minded.

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Speaker 2: We'll have to Okay, all right, we're gonna fix this.

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Speaker 2: You can see our other episodes about root beer. Yes,

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Speaker 2: perhaps soft drinks in general. We've done one on burgers,

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Speaker 2: fried chicken, hot dogs, other fast food franchises like McDonald's

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Speaker 2: and Pizza Hut. I guess sure, like yeah thematically.

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Speaker 1: Yeah, i'd say so KFC.

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Speaker 2: I guess oh yeah, yeah, absolutely, h Yeah.

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Speaker 4: We'll talk about that more later. But I guess that

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Speaker 4: brings us to our question.

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Speaker 1: It does and W.

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Speaker 3: What is it? Well?

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Speaker 2: And W is a brand of root beer and also

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Speaker 2: fast food burger joints.

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Speaker 3: So okay.

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Speaker 2: There are three main companies at play when you talk

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Speaker 2: about A and W. The soda brand, the American owned

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Speaker 2: restaurant franchise which controls the locations in Asia as well,

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Speaker 2: and the Canadian owned restaurant franchise. We'll go into plenty

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Speaker 2: of detail.

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Speaker 3: Don't worry.

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Speaker 2: As a soda brand, they have root beer cream soda

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Speaker 2: and zero sugar versions of both right now. They've got

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Speaker 2: limited addition ice cream Sunday flavors with like vanilla and

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Speaker 2: fudge flavoring in there as well. I don't know anyway,

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Speaker 2: The soft drink company is owned by Kirig Doctor Pepper.

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Speaker 2: They own root beer dot com. Bless how nice for them.

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Speaker 2: Just someone in like nineteen ninety three was like, let's

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Speaker 2: get on that.

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Speaker 1: Smart It was.

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Speaker 2: Yeah, yeah, I have to say they're not doing a

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Speaker 2: whole lot with it, but anyway, like get in touch

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Speaker 2: with me. I've got ideas. Their base root beer is

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Speaker 2: on the like creamy and sweets and is caffeine free.

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Speaker 2: At their restaurants that root beer is typically served in

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Speaker 2: a frosty chilled glass mug without ice.

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Speaker 3: Very specific.

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Speaker 2: They even have like a mini mug for serving kids drinks. Anyway,

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Speaker 2: the restaurant's food varies a bit based on location and ownership,

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Speaker 2: but it's pretty standard like burgers, you know, like breaded

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Speaker 2: fried chicken products, French fries, ice cream products, stuff like that.

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Speaker 2: They are a very classic nostalgic, just fixture sort of

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Speaker 2: brand that that just does what they do and like

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Speaker 2: keeps on, doesn't it.

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Speaker 1: You know?

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Speaker 2: To me anw is very Sepia towned. Like the drink

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Speaker 2: and the experience of their restaurant are just a just

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Speaker 2: a warm rush, like like the like the air when

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Speaker 2: you get into a hot car, followed by the cool

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Speaker 2: refreshment when you get the breeze through the window and

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Speaker 2: crank up the ac.

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Speaker 1: Yeah, they've got.

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Speaker 4: A classic almost vibe of like, yes, what we are, Yeah,

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Speaker 4: we understand what we are.

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Speaker 3: Yeah, this is what we're doing.

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Speaker 1: And you know you want it?

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Speaker 3: Yes, yes?

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Speaker 1: Oh goodness.

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Speaker 2: Okay, So we're going to be focusing mostly on the

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Speaker 2: restaurants here because the as a soda brand like Kirig

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Speaker 2: Doctor Pepper, is a little bit more buttoned up about

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Speaker 2: their stuff. But uh, but we've got a few notes.

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Speaker 2: But but okay, So, so the restaurants. The American owned

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Speaker 2: restaurant franchise runs operations in the US, Singapore, Malaysia, Japan,

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Speaker 2: and Bangladesh.

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Speaker 3: They've been in other.

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Speaker 2: Asia Pacific areas, but I think I think that's what

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Speaker 2: they're up to right now. The business isn't fact owned

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Speaker 2: by franchisees, and they are apparently the only US restaurant

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Speaker 2: chain owned entirely by franchisees.

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Speaker 3: Love this.

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Speaker 2: They're headquartered in Lexington, Kentucky, and everyone who works at

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Speaker 2: the headquarters has to work a shift in one of

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Speaker 2: their restaurants every quarter. I like that.

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Speaker 1: Yeah yeah.

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Speaker 2: At their American restaurants, they serve burgers I think smash

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Speaker 2: style with like thin double patties, then chicken tenders, hot

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Speaker 2: dogs with or without chili sides, including fries, chili fries,

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Speaker 2: thick cut onion rings, breaded fried cheese curds. Curious about those, right, yeah,

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Speaker 2: and also corn dog nuggets, then soft served ice cream

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Speaker 2: desserts including milkshakes, cones and sundaes, root beer and Pepsi

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Speaker 2: soda products, and of course root beer floats. Their signature

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Speaker 2: burger is called the Papa Burger. It's got a sesame

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Speaker 2: seed bun, two beef patties, two slices of American cheese,

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Speaker 2: let us tomato, onion pickle, and Papa sauce, which is

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Speaker 2: their signature sauce. It looks like a like a ketchup

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Speaker 2: Mayo with other seasonings kind of thing, you know, yeah,

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Speaker 2: vaguely thousand island deep. They usually have a couple of

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Speaker 2: seasonal menu items, like right now, they've got a pumpkin

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Speaker 2: pie shake and a chicken and waffle combo meal.

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Speaker 3: Oh wow, yeah, right right.

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Speaker 2: One of their sticks is that the restaurants make their

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Speaker 2: root beer in house, like, not just from like a

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Speaker 2: syrup concentrate plus soda water like. They actually mix the

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Speaker 2: different proprietary flavorings and cane sugar and water and then

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Speaker 2: add carbonation. It is a specialty job. It apparently takes

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Speaker 2: like forty five minutes to put together. I understand that

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Speaker 2: some franchises do streamline that, but anyway, the Canadian chain

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Speaker 2: is operated independently, and the menu is different. I mean,

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Speaker 2: you know, it's still essentially like fast food burger joint stuff,

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Speaker 2: but the burger patties look thicker. The signature sauce called

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Speaker 2: teen sauce appears to be Mayo. I don't know, y'all,

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Speaker 2: y'all tell me, I'm not sure.

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Speaker 3: Uh.

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Speaker 2: And they've got this whole family of burger sizes, so

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Speaker 2: like Papa is double patty, Mama is single teen, and

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Speaker 2: Uncle feature bacon with different patty sizes. Buddy is a

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Speaker 2: smaller patty.

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Speaker 1: I don't know.

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Speaker 2: They also do fried chicken patty sandwiches and vegetarian options.

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Speaker 2: They've got a faux meat burger, a fried potato patty sandwich,

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Speaker 2: and breaded fried paneer and veg patty sandwiches. Someone tell

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Speaker 2: me how those are. I need to know immediately.

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Speaker 1: I'm very curious about that.

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Speaker 3: Right.

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Speaker 2: Oh, like America, what are we doing? Like, why don't

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Speaker 2: we have fast food panier sandwiches?

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Speaker 1: Falling behind goodness?

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Speaker 2: They've also got like a peery PEERI sauce on offer,

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Speaker 2: Nashville hot chicken sandwich. I love that that's made its

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Speaker 2: way to Canada. Also breakfast options. They do not have

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Speaker 2: chili fries, but they do have poutine. You can get

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Speaker 2: a side of gravy. They don't have ice cream, so

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Speaker 2: there's no root beer floats, but they do have a

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Speaker 2: few milkshakes and other frozen drinks, including a root beer milkshake. Interesting.

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Speaker 2: Some locations have both hot and chilled espresso drinks. Their

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Speaker 2: Canadian restaurants serve Coca cola. Oh right, right, yeah, I

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Speaker 2: think I did an actual pearl clutch. When I read that,

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Speaker 2: I like gasped. I was like, oh so interesting. Their

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Speaker 2: Asian menus are again different. The sandwiches look to be

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Speaker 2: closer to the Canadian style, but I'm not sure. They've

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Speaker 2: also got a fried fish sandwich. Singapore locations carry these

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Speaker 2: specialty sandwiches with either a burger or a fried chicken

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Speaker 2: patty made with a slice of chicken based bacon. Yeah,

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Speaker 2: like like benn and crispy chicken bacon, caramelized onions, an

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Speaker 2: onion ring, lettuce, tomato, mayo special sauce, and a thick

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Speaker 2: slice of cream cheese.

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Speaker 1: Super producer Andrew just died.

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Speaker 3: I I don't.

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Speaker 2: I've never I'd never thought about putting like a slice

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Speaker 2: of cream cheese on a burger before.

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Speaker 1: I have not either. That's innovative, I guess I want

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Speaker 1: to say.

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Speaker 2: Yeah, I'm horrified and curious.

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Speaker 1: Anyway.

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Speaker 2: They also do hot dogs, which they specific call Koney's,

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Speaker 2: which I find fascinating. They do have chili. Singapore has

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Speaker 2: chili cheese fries. Their fries are curly. They also have

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Speaker 2: bone in fried chicken oh, which I assume is a

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Speaker 2: response to KFC.

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Speaker 1: Oh. Also interesting.

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Speaker 2: Yeah yeah. Uh. Malaysia, for example, also has chicken nuggets

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Speaker 2: and tater tots. They've currently got a rendang sandwich like

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Speaker 2: a burger or fried chicken patty topped with looks like lettuce, onion, mayo,

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Speaker 2: and then like a scoop of beef rendang stew. I'm like,

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Speaker 2: all right, all right, yeah, listeners, let us know we

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Speaker 2: are falling behind.

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Speaker 1: Oh my goodness.

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Speaker 2: Desserts include waffles and scooped ice cream, though you can

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Speaker 2: also for dessert just get a waffle with butter and syrup,

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Speaker 2: which is interesting because in America that is a breakfast food,

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Speaker 2: not a dessert food. But I love it. Of course,

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Speaker 2: they have root beer and they have floats. The Japanese

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Speaker 2: menu is similar but a little more varied. They do

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Speaker 2: have those sandwiches with the cream cheese. There's tara Yaki burger.

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Speaker 2: The bacon appears to be soft like, more like a

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Speaker 2: Canadian bacon style. The chicken batter appears to be Tempora esque.

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Speaker 2: They have a sandwich that's on Texas toast with bacon,

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Speaker 2: mashed potatoes, American cheese, and mayo.

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Speaker 1: I'm at a loss for words.

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Speaker 2: I'm not saying I wouldn't eat it, but I you can.

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Speaker 3: Get aside a soup.

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Speaker 2: They have both chili fries and poutine.

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Speaker 1: Love that.

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Speaker 2: You can get a side of mashed potatoes, crinkle fries.

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Speaker 2: They've got regular fries, curly fries, and crinkle fries. They

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Speaker 2: have housemade potato chips. The chips can also come like

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Speaker 2: nacho style with pulled pork, chopped tomato and onion pickles

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Speaker 2: and a creamy sauce and a spicy sauce.

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Speaker 1: I don't know, man.

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Speaker 2: They have soft serve and a few baked goods. They

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Speaker 2: do breakfast plates which appear to include like a yogurt parfe,

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Speaker 2: pancakes or waffles or toast that soft bacon, a side salad,

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Speaker 2: and a scoop of mashed potatoes.

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Speaker 1: Hmmm.

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Speaker 2: They also have dinner plates that include rice and a stew,

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Speaker 2: either pulled pork or a curry, plus other sides. And

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Speaker 2: in addition to root beer, it seems that some kind

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Speaker 2: of orange drink is really popular in A and W

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Speaker 2: Japan listeners.

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Speaker 1: You've got to write in all of.

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Speaker 2: This is so fascinating to me.

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Speaker 1: I love it.

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Speaker 4: This is why we always say, like, even if I

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Speaker 4: don't eat McDonald's in another country, I go in and

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Speaker 4: look at.

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Speaker 2: Them look it because right because I'm like, what are

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Speaker 2: you up to? This is great? Again and again I

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Speaker 2: think that a lot of like I think that the

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Speaker 2: mashed potatoes is based on kfcuh, and I just can't

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Speaker 2: figure out exactly what's going on, but I adore it.

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Speaker 2: They're the American owned restaurants, including in Asia Pacific. Their

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Speaker 2: slogan is all American Food. One of their Canadian owned

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Speaker 2: restaurants slogans is Canada's original burger chain.

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Speaker 1: All right, okay, and uh.

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Speaker 2: I guess not strictly food related. But their brand mascot

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Speaker 2: is this like cartoony brown bear named Rudy. He's a

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Speaker 2: root bear. Yeah, maybe love okay, And he wears an

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Speaker 2: orange sweater and this little orange cap with like a

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Speaker 2: little white pom pom. Very cute.

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Speaker 1: Mm hmm. Wow. What about the nutrition do.

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Speaker 2: Not Eat franchises or soda industry brands. Yeah, the nutrition

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Speaker 2: of the stuff at their restaurants is, you know, it's

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Speaker 2: burger joint stuff. Treats are nice treat yes, yes, root

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Speaker 2: beer floats are very nice.

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Speaker 1: Oh gosh. The cravings, all the cravings.

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Speaker 4: Oh well, people have enjoyed their offerings, and we have

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Speaker 4: a lot of numbers to support that.

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Speaker 3: We do. We do.

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Speaker 2: As of twenty eighteen, the American owned restaurants, we're serving

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Speaker 2: some thirteen million, five hundred and ninety four thousand, seven

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Speaker 2: hundred slices of bacon via bacon cheeseburgers specifically every year.

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Speaker 1: Wow, that is that's so fantastic. Somebody looked into that.

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Speaker 2: Yeah yeah, yeah. Also in the US, in the US alone,

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Speaker 2: because that's the only place where they served the cheese curds,

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Speaker 2: they were serving over two million pounds of cheese cards.

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Speaker 1: Oh my gosh.

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Speaker 2: In between the US and Asia, they were serving over

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Speaker 2: a million gallons of root beer. The estimated investment for

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Speaker 2: starting up an ANW franchise in the United States ranges

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Speaker 2: from on the low end two hundred and ninety eight

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Speaker 2: eight hundred and ninety nine dollars for a location like

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Speaker 2: in an airport are similar, and then on the high end,

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Speaker 2: one million, six hundred and thirty nine thou nine hundred

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Speaker 2: and six dollars for a free standing location.

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Speaker 1: That is.

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Speaker 2: I love the precision. I mention this because of the

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Speaker 2: and six dollars.

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Speaker 4: Oh yeah, you know, if there was like a really dramatic,

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Speaker 4: attic series on TV about this, we only need six

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Speaker 4: more dollars, what.

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Speaker 1: Can we do?

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Speaker 2: So fun? The Canadian chain has some one thousand and

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Speaker 2: sixty locations. It is the second largest fast food burger

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Speaker 2: chain in Canada and the third largest restaurant brand in

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Speaker 2: general in Canada, which I had no idea. I did

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Speaker 2: not know it was a thing. As of twenty twenty four,

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Speaker 2: there were over eight hundred and fifty restaurant locations around

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Speaker 2: the US and Asia Pacific, two hundred and thirty of

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Speaker 2: which were co branded with either KFC or Long John Silvers.

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Speaker 1: Yeah.

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Speaker 4: I have to admit I almost went on a Long

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Speaker 4: John Silvers. It was very hard for me not to

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Speaker 4: go a rabbit hole.

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Speaker 2: I'm gonna have to be a separate episode. We can, oh, absolutely,

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Speaker 2: we cannot cover both land and sea episode.

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Speaker 1: We can mere food podcasters.

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Speaker 4: But yes, there is a really interesting history behind all

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Speaker 4: of this.

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Speaker 2: Oh yeah, this one goes places and we are going

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Speaker 2: to get into that history after a quick break for

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Speaker 2: a word from our sponsors, and we're back.

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Speaker 1: Thank you sponsor, Yes, thank you so again.

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Speaker 4: See our root beer episode, because there's a really long

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Speaker 4: history behind root beer. But briefly, root beer was the

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Speaker 4: culmination of a long history of small beers and medicinal

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Speaker 4: beverages that eventually led to a pharmacist named Charles Elmer Hires,

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Speaker 4: creating what is often known as the first commercial root beer.

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Speaker 1: In eighteen seventy six.

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Speaker 4: When it comes to A and W, the company traces

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Speaker 4: its beginning to a man named Roy w Allen, who

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Speaker 4: opened a roadside root beer stand in Lodi, California, in

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Speaker 4: nineteen nineteen, using a recipe that allegedly he purchased from

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Speaker 4: a retired pharmacist. Reporting by the San Francisco Chronicle recounts

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Speaker 4: that he set up this stand along the route of

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Speaker 4: a parade in honor of returning World War One soldiers,

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Speaker 4: and that he sold cold root beer in chilled mugs

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Speaker 4: for five cents. Since the parade took place on a

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Speaker 4: hot day in June, this venture was pretty successful. This

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Speaker 4: was also when root beer was experiencing a swell of

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Speaker 4: popularity and prohibition was on the horizon, meaning that folks

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Speaker 4: were looking for more non alcoholic options. On top of that,

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Speaker 4: the public was coming out of a flu epidemic and

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Speaker 4: they were eager to get back out.

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Speaker 1: Into the world.

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Speaker 4: In nineteen twenty two, Alan built on all of that

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Speaker 4: success and brought in Frank Wright, and they named their

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Speaker 4: root beer A and W after their last initials.

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Speaker 1: However, Allen bought out right in nineteen twenty four.

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Speaker 4: By nineteen twenty six, A and W started franchising First

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Speaker 4: and Sacramento. Some argue that they were the first fast

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Speaker 4: food chain to do so. They also claimed that they

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Speaker 4: were the first chain to have a drive through in California.

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Speaker 2: Their stands had a kids drink free policy, but they

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Speaker 2: were finding that children literally could not handle the big

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Speaker 2: glass mugs, so they started making little ones and still

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Speaker 2: do to this day.

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Speaker 4: Yes, and at first these restaurants focused on the root beer,

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Speaker 4: but to increase profits during the Great Depression, they started

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Speaker 4: offering snacks. It wasn't until the nineteen fifties, though, that

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Speaker 4: food items became a substantial part of their menu.

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Speaker 1: Okay, so Bill.

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Speaker 4: Marriott and yes that Marriott launched franchises of A and

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Speaker 4: W and Washington, d C, Baltimore, and Richmond starting in

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Speaker 4: nineteen twenty seven, so he was quick on the uptake

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Speaker 4: with this. He along with a business partner, turned this

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Speaker 4: into the huge hotel conglomerate we know today. Everybody likes

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Speaker 4: to mention this. There's not too much actually written about it,

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Speaker 4: but it did happen.

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Speaker 2: Yeah, that's where Marriott got its start. Yeah, rip your stands.

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Speaker 1: A and W went international in nineteen fifty six when

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Speaker 1: they opened a drive in restaurant in Winnipeg, Manitoba in Canada.

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Speaker 2: Yeah, apparently they were the first national branded restaurant to

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Speaker 2: operate in a lot of locations around Canada, and their

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Speaker 2: drive ins specifically were a big part of fifties and

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Speaker 2: sixties like teen in family culture, as car culture was

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Speaker 2: on the rise and all of that. But yeah, y'all

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Speaker 2: rite in.

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Speaker 4: Yes, and by the nineteen sixties there were over two

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Speaker 4: four hundred A and W locations.

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Speaker 2: Who Alan retired in nineteen sixty three and the root

379
00:23:08,440 --> 00:23:11,040
Speaker 2: beer beverage side of the business was sold off to

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Speaker 2: the company that had been making it for the restaurants.

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Speaker 2: They would start bottling it for retail sale in nineteen

382
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Speaker 2: seventy one. Meanwhile, on the restaurant end, they started opening

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Speaker 2: up other international locations during the nineteen sixties, including in Okinawa, Japan,

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Speaker 2: and in Malaysia in nineteen sixty three and Singapore in

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Speaker 2: nineteen sixty six. Like these were markets where they beat

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Speaker 2: McDonald's to the punch.

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Speaker 1: Yes, and people do rightfully so love comparing.

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Speaker 4: Here's where ANNW was, Here's where McDonald's Oh yeah time,

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Speaker 4: which kind of speaking of ANW claims that their then CEO,

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Speaker 4: Dale Molder, invented the bacon cheeseburger after customers kept requesting

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Speaker 4: bacon for their cheeseburgers in nineteen sixty three.

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Speaker 1: Reading about it, it sounds to me like it was

393
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Speaker 1: already a thing.

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Speaker 4: Obviously, people were doing it right asking for it, and

395
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Speaker 4: they might have been the first vast food chain to

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Speaker 4: offer it.

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Speaker 1: I wasn't there, but that was my take.

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Speaker 4: Apparently there were follow up reporters that they were looking

399
00:24:19,760 --> 00:24:23,439
Speaker 4: into is this true? That backed up the claim, and

400
00:24:23,520 --> 00:24:27,040
Speaker 4: no other chain came forward otherwise when ANW put that

401
00:24:27,160 --> 00:24:31,120
Speaker 4: claim in a twenty fourteen ad campaign, So as of now,

402
00:24:31,160 --> 00:24:32,320
Speaker 4: no one's disputed it.

403
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Speaker 3: But all right, okay.

404
00:24:36,119 --> 00:24:40,640
Speaker 2: The brand debuted that whole burger family in the nineteen sixties,

405
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Speaker 2: with Papa, Mama, teen, and Baby representing differently sized burgers.

406
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Speaker 2: All of this also involved cartoony mascots, very mid century,

407
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Speaker 2: very yeah. Hannah barmera yes yes.

408
00:24:54,960 --> 00:25:00,200
Speaker 4: And then we get Rudy the Great root Bear was

409
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Speaker 4: introduced in nineteen seventy four. You went away for a

410
00:25:03,320 --> 00:25:06,080
Speaker 4: bit in the two thousands, but soon came back couldn't

411
00:25:06,119 --> 00:25:06,480
Speaker 4: let him go.

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00:25:06,720 --> 00:25:08,800
Speaker 1: Nope, Nope, nope.

413
00:25:08,960 --> 00:25:12,400
Speaker 4: In nineteen seventy two, the Canadian locations were spun off

414
00:25:12,400 --> 00:25:15,480
Speaker 4: and sold to the company Unilever, and to this day

415
00:25:15,720 --> 00:25:17,520
Speaker 4: they operate independently.

416
00:25:17,760 --> 00:25:20,360
Speaker 2: Yeah, they're currently operated out of North Vancouver.

417
00:25:22,800 --> 00:25:23,159
Speaker 3: Okay.

418
00:25:23,840 --> 00:25:26,160
Speaker 2: There's a story from the nineteen eighties that I think

419
00:25:26,280 --> 00:25:32,399
Speaker 2: is true where in A and W restaurants tried to

420
00:25:32,480 --> 00:25:37,399
Speaker 2: launch a one third pound burger competitively priced the same

421
00:25:37,560 --> 00:25:42,480
Speaker 2: as another brand's quarter pounder, and when it didn't sell,

422
00:25:42,920 --> 00:25:45,600
Speaker 2: they brought in this market research group which held a

423
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Speaker 2: focus group, and it turned out that Americans are confused

424
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Speaker 2: by fractions. Most participants in this focus group were like, well,

425
00:25:53,960 --> 00:25:57,440
Speaker 2: obviously we're not going to buy a third pound burger

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Speaker 2: for the same price as a fourth pound burger.

427
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Speaker 1: Because because four is big, four is bigger than three. Yeah,

428
00:26:06,720 --> 00:26:18,520
Speaker 1: oh no, I read that too. Well. Fractions can be confusing.

429
00:26:18,160 --> 00:26:21,760
Speaker 2: They certainly can, and it gets that story. It gets

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00:26:21,800 --> 00:26:24,439
Speaker 2: passed around as a kind of like marketing, like be

431
00:26:24,600 --> 00:26:28,359
Speaker 2: careful to make sure that your message is clear kind

432
00:26:28,400 --> 00:26:33,800
Speaker 2: of kind of story. But yeah, the restaurant brand opened

433
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Speaker 2: and then closed eight locations in China between nineteen ninety

434
00:26:37,600 --> 00:26:40,040
Speaker 2: six and two thousand and four, it sounds like they

435
00:26:40,040 --> 00:26:41,840
Speaker 2: just didn't have really great support. They were they were

436
00:26:41,880 --> 00:26:44,680
Speaker 2: expanding a lot during that time, and then we're like, oh,

437
00:26:44,800 --> 00:26:49,639
Speaker 2: maybe this isn't working out as well as we hoped. Meanwhile,

438
00:26:50,760 --> 00:26:54,600
Speaker 2: regarding the soda brand, Cadbury Schweps acquired the brand in

439
00:26:54,680 --> 00:26:59,680
Speaker 2: nineteen ninety three, then spun them off to Doctor Pepper Snapple,

440
00:27:00,160 --> 00:27:04,400
Speaker 2: which was then acquired by Krig in twenty eighteen. If

441
00:27:04,400 --> 00:27:07,320
Speaker 2: you didn't know, c Dodtor Pepper is a single brand,

442
00:27:07,680 --> 00:27:11,200
Speaker 2: if you go to their offices and you walk around,

443
00:27:11,480 --> 00:27:14,119
Speaker 2: someone will ask you, oh, hey, I haven't seen you before.

444
00:27:14,200 --> 00:27:16,600
Speaker 2: Do you work in hot or cold? By which they

445
00:27:16,640 --> 00:27:19,040
Speaker 2: mean carrig or Dr Pepper?

446
00:27:20,480 --> 00:27:25,920
Speaker 4: Oh wow, okay, listeners right in. I think I I'd

447
00:27:25,920 --> 00:27:30,240
Speaker 4: be shocked. One time I visited Ikea, like their headquarters,

448
00:27:30,280 --> 00:27:32,480
Speaker 4: and they asked me some question that I'm sure was

449
00:27:32,520 --> 00:27:36,840
Speaker 4: like a that made sense, and I was like, Oh, we.

450
00:27:36,800 --> 00:27:40,119
Speaker 1: Got to get out of here. I'm scared this is

451
00:27:40,160 --> 00:27:41,760
Speaker 1: some kind of code. I don't like it.

452
00:27:41,880 --> 00:27:46,960
Speaker 2: Oh the cure Doctor Pepper people were very nice, not scary.

453
00:27:46,640 --> 00:27:48,200
Speaker 1: Of defending Pepper.

454
00:27:49,640 --> 00:27:55,280
Speaker 4: Well, okay, ki, I've related In two thousand KFC's parent company,

455
00:27:55,640 --> 00:27:58,320
Speaker 4: which would come to be known as Young Brands, made

456
00:27:58,359 --> 00:28:00,960
Speaker 4: an announcement that the chain would be partner with AW

457
00:28:01,080 --> 00:28:04,399
Speaker 4: to test out three hundred co branded products over the

458
00:28:04,400 --> 00:28:07,280
Speaker 4: course of five years. In two thousand and two, Young

459
00:28:07,400 --> 00:28:10,520
Speaker 4: purchased and W, but went on to sell it to

460
00:28:10,560 --> 00:28:17,200
Speaker 4: a collection of American franchisees in twenty eleven. After making

461
00:28:17,240 --> 00:28:20,640
Speaker 4: their root beer fresh since their inception, and W switched

462
00:28:20,720 --> 00:28:23,520
Speaker 4: to a syrup concentrate in the early two thousands to

463
00:28:23,560 --> 00:28:26,600
Speaker 4: save space and money. However, they switched back to fresh

464
00:28:26,640 --> 00:28:29,600
Speaker 4: in twenty seventeen. And I can only imagine the every

465
00:28:29,640 --> 00:28:32,520
Speaker 4: time we do the like the companies changed through recipe.

466
00:28:32,720 --> 00:28:36,320
Speaker 4: I'm sure there was a firestorm, big mad yeah. And

467
00:28:36,400 --> 00:28:39,560
Speaker 4: speaking of a firestorm, and W Canada found themselves in

468
00:28:39,600 --> 00:28:44,120
Speaker 4: some trouble after their better Beef campaign lotched in twenty thirteen.

469
00:28:44,640 --> 00:28:47,320
Speaker 4: According to an A and W spokesperson, the ads were

470
00:28:47,360 --> 00:28:50,280
Speaker 4: meant to highlight that their beef didn't contain any added

471
00:28:50,280 --> 00:28:55,600
Speaker 4: hormones or steroids, but this phrasing understandably frustrated Canadian cattle

472
00:28:55,600 --> 00:28:59,280
Speaker 4: farmers who were providing the beef before this, who at

473
00:28:59,320 --> 00:29:02,120
Speaker 4: large used very little added hormones. Or none at all,

474
00:29:02,160 --> 00:29:04,720
Speaker 4: and those that they did use were safe for human ingestion.

475
00:29:05,480 --> 00:29:09,280
Speaker 4: Canadian beef producer's voiced frustration at the word better and

476
00:29:09,520 --> 00:29:11,920
Speaker 4: also that it meant that ANW was importing a lot

477
00:29:11,920 --> 00:29:17,240
Speaker 4: of beef from outside of Canada. Yes, and then we

478
00:29:17,400 --> 00:29:21,600
Speaker 4: get this little fact. In twenty nineteen, a W started

479
00:29:21,640 --> 00:29:24,959
Speaker 4: a petition to marri In Webster to quote restore the

480
00:29:25,000 --> 00:29:28,800
Speaker 4: ampersand as the twenty seventh letter of the alphabet. The

481
00:29:28,880 --> 00:29:32,760
Speaker 4: problem for them and other companies or properties that use

482
00:29:32,800 --> 00:29:35,160
Speaker 4: the amber sand in their name is that they can't

483
00:29:35,240 --> 00:29:39,440
Speaker 4: use the amber sand in URL addresses or hashtags. As

484
00:29:39,440 --> 00:29:43,240
Speaker 4: of recording, the petition has almost eight thousand signatures.

485
00:29:45,920 --> 00:29:48,920
Speaker 2: This was mostly a joke. It was part of their

486
00:29:48,920 --> 00:29:51,280
Speaker 2: one hundred year celebration because they had started up in

487
00:29:51,360 --> 00:29:53,000
Speaker 2: nineteen nineteen, so twenty nineteen.

488
00:29:53,120 --> 00:29:53,840
Speaker 3: Yeah.

489
00:29:53,840 --> 00:29:56,080
Speaker 2: They also that year put out a coffee table book

490
00:29:56,320 --> 00:30:00,120
Speaker 2: filled with like basically the equivalent of listener mail. I

491
00:30:00,160 --> 00:30:04,080
Speaker 2: asked employees and fans alike to send in stories and photos,

492
00:30:04,240 --> 00:30:06,560
Speaker 2: and they published this one hundred and fifty page book

493
00:30:06,680 --> 00:30:09,360
Speaker 2: just full of them, you know, first jobs, first dates,

494
00:30:09,800 --> 00:30:13,640
Speaker 2: other memories. They donated all proceeds to veterans based on

495
00:30:13,840 --> 00:30:19,160
Speaker 2: again that that initial parade, that Veterans Parade that they

496
00:30:19,240 --> 00:30:25,120
Speaker 2: opened the stand in. They have continued donating to veterans,

497
00:30:25,560 --> 00:30:28,480
Speaker 2: And okay, I wanted to end on that one because

498
00:30:28,520 --> 00:30:30,760
Speaker 2: of the obvious connection to listener mail. We love a

499
00:30:30,760 --> 00:30:33,880
Speaker 2: good transition here, but then I found this next thing. Okay,

500
00:30:34,000 --> 00:30:40,719
Speaker 2: so bucklin' y'all, it is time for some marketing maid yes, Okay.

501
00:30:40,920 --> 00:30:46,240
Speaker 2: In twenty twenty four, in W teamed up with the

502
00:30:46,280 --> 00:30:50,640
Speaker 2: local jeweler called Timeless Treasures of Kentucky and with the

503
00:30:50,800 --> 00:30:55,880
Speaker 2: Life Gem Lab diamond company to create some themed jewelry

504
00:30:56,440 --> 00:31:00,360
Speaker 2: for Valentine's Day that year. Life Gem is a company

505
00:31:00,360 --> 00:31:05,440
Speaker 2: that uses cremated remains to make diamonds, and so to

506
00:31:07,400 --> 00:31:13,520
Speaker 2: promote an w's limited edition quarter pound cod sandwich, they

507
00:31:13,640 --> 00:31:17,520
Speaker 2: cremated six of the sandwiches and then used the carbon

508
00:31:17,880 --> 00:31:22,440
Speaker 2: to create a one carrot orange colored diamond, which they

509
00:31:22,880 --> 00:31:25,400
Speaker 2: set in a ring with smaller stones in the band.

510
00:31:25,560 --> 00:31:32,360
Speaker 2: Very pretty and the press release was just amazing. Make

511
00:31:32,440 --> 00:31:37,280
Speaker 2: your relationship official, Oh.

512
00:31:36,960 --> 00:31:38,880
Speaker 1: Cod cod sandwich. Yeah yeah.

513
00:31:38,880 --> 00:31:47,239
Speaker 2: The sandwich featured wild caught atlantic cod, a known aphrodisiac. Okay,

514
00:31:49,200 --> 00:31:52,960
Speaker 2: a Life Gem co founder was quoted as saying, whether

515
00:31:53,040 --> 00:31:55,640
Speaker 2: it's a spouse, a pet, or a quarter pound cod

516
00:31:55,680 --> 00:31:58,959
Speaker 2: sandwich from anw we only have a limited amount of

517
00:31:58,960 --> 00:32:03,040
Speaker 2: time with the ones we love. A life gem diamond

518
00:32:03,200 --> 00:32:13,680
Speaker 2: is the perfect way to memorialize that fleeting love. The

519
00:32:13,720 --> 00:32:20,680
Speaker 2: press release ended with and remember every kiss begins with cod, like.

520
00:32:24,120 --> 00:32:28,920
Speaker 1: All right, knocked it out of the park, right, just

521
00:32:29,760 --> 00:32:30,520
Speaker 1: no notes.

522
00:32:30,760 --> 00:32:36,200
Speaker 4: I it's so beautiful, whether it's a spouse, a bit

523
00:32:36,720 --> 00:32:38,400
Speaker 4: or a quarterbound costs.

524
00:32:42,480 --> 00:32:45,040
Speaker 1: Yeah. Yeah.

525
00:32:45,760 --> 00:32:48,120
Speaker 2: Also, also I want to say that the ad, the

526
00:32:48,680 --> 00:32:51,960
Speaker 2: photos for this campaign that they run that they ran

527
00:32:52,120 --> 00:32:55,080
Speaker 2: were like, you know, like it didn't go out to

528
00:32:55,160 --> 00:32:57,200
Speaker 2: like a lot of places, but it was very progressive.

529
00:32:57,280 --> 00:33:01,160
Speaker 2: It was it was two ladies posing with this, uh,

530
00:33:01,720 --> 00:33:06,280
Speaker 2: with this like like engagement style jewelry, and it was

531
00:33:06,320 --> 00:33:08,680
Speaker 2: a black lady and a white lady. And I was like, okay,

532
00:33:09,080 --> 00:33:09,840
Speaker 2: that's beautiful.

533
00:33:09,920 --> 00:33:16,720
Speaker 1: Heck yeah, mm hmm. This is excellent. I'm so glad

534
00:33:16,720 --> 00:33:17,800
Speaker 1: you brought this to my attention.

535
00:33:18,000 --> 00:33:23,560
Speaker 4: I this has made my days so much better.

536
00:33:24,880 --> 00:33:31,640
Speaker 2: Every kiss begins with God, Oh it's it's fantastic.

537
00:33:32,560 --> 00:33:33,440
Speaker 1: It's really nice.

538
00:33:33,600 --> 00:33:34,360
Speaker 3: It's beautiful.

539
00:33:36,160 --> 00:33:40,760
Speaker 4: It is Oh, well that is what the where we

540
00:33:40,760 --> 00:33:41,360
Speaker 4: should end.

541
00:33:42,080 --> 00:33:42,680
Speaker 1: We should end.

542
00:33:42,760 --> 00:33:46,760
Speaker 2: That is everything that I have to say about Ay.

543
00:33:47,600 --> 00:33:51,240
Speaker 1: Yes, we do desperately want to hear from from.

544
00:33:51,080 --> 00:33:54,200
Speaker 4: You listeners though, yes, yes, yes, yes, yes absolutely.

545
00:33:54,600 --> 00:33:57,040
Speaker 2: We do already have some listener mail for you though,

546
00:33:57,040 --> 00:33:58,440
Speaker 2: and we are going to get into that as soon

547
00:33:58,440 --> 00:34:00,320
Speaker 2: as we get back from one more quick break for

548
00:34:00,360 --> 00:34:13,160
Speaker 2: a word from our sponsors, and we're back.

549
00:34:13,200 --> 00:34:17,000
Speaker 1: Thank you sponsor, yes, thank you, and we're back with listeners.

550
00:34:19,640 --> 00:34:29,120
Speaker 4: Nay, final hug to summer, oh yeah to fall yeah

551
00:34:29,960 --> 00:34:35,160
Speaker 4: yes okay. So John wrote, I lowed myself to sleep

552
00:34:35,239 --> 00:34:37,960
Speaker 4: last night with the Joyce Chen episode. It got me

553
00:34:38,040 --> 00:34:40,600
Speaker 4: to thinking, which my wife says is a dangerous thing.

554
00:34:41,239 --> 00:34:44,480
Speaker 4: That I went to MIT nineteen sixty eight to nineteen

555
00:34:44,600 --> 00:34:48,760
Speaker 4: seventy six BS and PhD in organic chemistry and remember

556
00:34:48,800 --> 00:34:51,800
Speaker 4: eating at Joyce Chin, small eating place in Central Square

557
00:34:51,840 --> 00:34:54,799
Speaker 4: and Cambridge. Our research group would walk up there for

558
00:34:54,920 --> 00:34:57,440
Speaker 4: lunch on a nice day. It was a cafeteria line

559
00:34:57,480 --> 00:35:01,399
Speaker 4: manned womaned by young Chinese girls. We got a new

560
00:35:01,440 --> 00:35:04,279
Speaker 4: post doc in the group named Peter Chen. During her

561
00:35:04,480 --> 00:35:06,640
Speaker 4: first trip with the group to the small eating place,

562
00:35:06,719 --> 00:35:08,720
Speaker 4: he went through the line and chatted up the girls

563
00:35:08,760 --> 00:35:11,680
Speaker 4: in Chinese on the serving line. There was much giggling

564
00:35:11,680 --> 00:35:14,480
Speaker 4: and smiling involved. The result of all of that was

565
00:35:14,520 --> 00:35:17,240
Speaker 4: that the girls pould our plates high with food, probably

566
00:35:17,239 --> 00:35:21,279
Speaker 4: twice the normal portion. Good Old Peter My stipend at

567
00:35:21,280 --> 00:35:23,880
Speaker 4: the time was two hundred and seventy seven dollars and

568
00:35:23,960 --> 00:35:27,640
Speaker 4: ninety nine cents per month, so an immense meal really

569
00:35:27,719 --> 00:35:32,399
Speaker 4: hit the spot. Fond memories. Oh that's awesome. Oh that's

570
00:35:32,400 --> 00:35:38,200
Speaker 4: so cool. Yeah, every time we do those episodes about

571
00:35:38,640 --> 00:35:42,759
Speaker 4: somebody who's made a lot of waves or they've done

572
00:35:42,840 --> 00:35:45,760
Speaker 4: a lot of things for the food industry, I'm always

573
00:35:45,800 --> 00:35:48,600
Speaker 4: sad when I'm like they're not around or I didn't get.

574
00:35:48,480 --> 00:35:49,200
Speaker 1: To go to that thing.

575
00:35:49,480 --> 00:35:52,960
Speaker 4: Yeah right, right, that's cool that you got to go

576
00:35:53,160 --> 00:35:54,880
Speaker 4: and have these fond memories of it.

577
00:35:55,120 --> 00:35:58,320
Speaker 2: Yeah right, because yeah, I've hung out for a previous

578
00:35:58,400 --> 00:36:02,440
Speaker 2: job in Cambridge a little bit, but certainly right that

579
00:36:02,600 --> 00:36:07,600
Speaker 2: was not there anymore when I was there, and oh yeah,

580
00:36:07,600 --> 00:36:08,759
Speaker 2: that's really sweet, good Old Peter.

581
00:36:09,760 --> 00:36:10,000
Speaker 1: Yeah.

582
00:36:10,360 --> 00:36:12,560
Speaker 4: Yeah, it's always good to have a friend who can

583
00:36:12,600 --> 00:36:13,760
Speaker 4: get you some more food.

584
00:36:13,880 --> 00:36:17,200
Speaker 1: Oh right. Yeah.

585
00:36:17,360 --> 00:36:19,800
Speaker 2: I'm not saying it's necessarily the best kind of friend,

586
00:36:19,840 --> 00:36:20,920
Speaker 2: but it's a pretty good one.

587
00:36:21,080 --> 00:36:24,080
Speaker 4: It's like, if you're building out your D and D

588
00:36:24,239 --> 00:36:26,200
Speaker 4: group or your Apocalypse survival group.

589
00:36:26,800 --> 00:36:32,680
Speaker 2: That's a good friend, Stephanie wrote, I've been a listener

590
00:36:32,719 --> 00:36:35,000
Speaker 2: since the beginning of food Stuff, and I love using

591
00:36:35,000 --> 00:36:38,480
Speaker 2: your episodes as inspiration when I travel. I recently returned

592
00:36:38,520 --> 00:36:41,080
Speaker 2: from a trip to Norway, Finland and Estonia, where I

593
00:36:41,160 --> 00:36:44,640
Speaker 2: made sure to try Urlsberg cheese, or as they call it,

594
00:36:44,760 --> 00:36:49,480
Speaker 2: Norwegian cheese. Have you heard of brunost? It literally means

595
00:36:49,560 --> 00:36:53,240
Speaker 2: brown cheese in Norwegian and it blew my mind. Attached

596
00:36:53,239 --> 00:36:56,200
Speaker 2: are some pictures from the oldest cafe in oh I'm

597
00:36:56,200 --> 00:36:58,239
Speaker 2: not sure you had to say that, tellin where they

598
00:36:58,280 --> 00:37:02,000
Speaker 2: do Marzapan sculpture and painting. The shop is full of

599
00:37:02,080 --> 00:37:06,439
Speaker 2: disturbingly realistic models made of Marzapan. I also attached pet

600
00:37:06,480 --> 00:37:09,879
Speaker 2: tax my pup Charlie insisting that I throw his toy

601
00:37:09,920 --> 00:37:11,000
Speaker 2: avocado for him.

602
00:37:11,880 --> 00:37:13,080
Speaker 3: And yes.

603
00:37:13,239 --> 00:37:20,040
Speaker 2: Attached are oh, my goodness, such realistic photographs or such

604
00:37:20,440 --> 00:37:27,840
Speaker 2: photo realistic Marzapan models. All kinds of fruit. There's like

605
00:37:28,160 --> 00:37:37,799
Speaker 2: kiwis and plums and bananas and watermelon, also like a lobster. Yeah,

606
00:37:38,280 --> 00:37:41,480
Speaker 2: some some little like like figurines of people.

607
00:37:43,440 --> 00:37:45,319
Speaker 4: If I didn't know this was Marzapan, I would think

608
00:37:45,440 --> 00:37:48,040
Speaker 4: they look kind of like ceramic figurines.

609
00:37:48,160 --> 00:37:48,919
Speaker 1: They do.

610
00:37:49,000 --> 00:37:51,600
Speaker 2: They look like ceramics. They're beautifully painted.

611
00:37:51,680 --> 00:37:52,560
Speaker 1: Yeah, they are.

612
00:37:52,760 --> 00:37:55,319
Speaker 4: They are a little I believe the subject line of

613
00:37:55,360 --> 00:37:59,920
Speaker 4: this email was unsettling. Mars, Yeah, a little unsettling.

614
00:38:00,600 --> 00:38:01,840
Speaker 3: The faces are a little.

615
00:38:02,400 --> 00:38:03,160
Speaker 1: Uh.

616
00:38:04,120 --> 00:38:07,040
Speaker 2: I'm not positive that they're not going to come alive

617
00:38:07,080 --> 00:38:08,480
Speaker 2: at night and try to eat my face.

618
00:38:10,520 --> 00:38:11,400
Speaker 1: Always a concern.

619
00:38:11,920 --> 00:38:13,359
Speaker 3: Yes, yes, yes, your.

620
00:38:13,280 --> 00:38:13,799
Speaker 1: Mars a pan.

621
00:38:14,680 --> 00:38:20,040
Speaker 2: Oh but but Charlie and the avocado. Yes, Charlie, just

622
00:38:20,040 --> 00:38:23,520
Speaker 2: a little fluffer nutter, just a just a little buddy,

623
00:38:23,680 --> 00:38:24,600
Speaker 2: oh my goodness.

624
00:38:24,800 --> 00:38:26,640
Speaker 3: Yes, and a very insistent face.

625
00:38:27,680 --> 00:38:35,040
Speaker 4: Very as always, pet Tax appreciated, keep them grumming. Thank

626
00:38:35,080 --> 00:38:37,400
Speaker 4: you so much to both of these listeners for writing in.

627
00:38:37,640 --> 00:38:39,040
Speaker 4: If you would like to write to us, you can

628
00:38:39,160 --> 00:38:41,440
Speaker 4: or email us hello at sabrepod dot com.

629
00:38:41,520 --> 00:38:42,760
Speaker 3: We're also on social media.

630
00:38:42,800 --> 00:38:46,479
Speaker 2: You can find us on Instagram and blue Sky at

631
00:38:46,600 --> 00:38:48,319
Speaker 2: saber pod and we do hope to hear from you.

632
00:38:48,760 --> 00:38:52,240
Speaker 2: Savor is production of iHeartRadio. For more podcasts my heart Radio,

633
00:38:52,360 --> 00:38:55,480
Speaker 2: you can visit the iHeartRadio app, Apple Podcasts, or wherever

634
00:38:55,520 --> 00:38:57,880
Speaker 2: you listen to your favorite shows. Thanks us always to

635
00:38:57,880 --> 00:39:01,080
Speaker 2: our super producers Dylan Fagan and Andrew. Thanks to you

636
00:39:01,120 --> 00:39:03,120
Speaker 2: for listening, and we hope that lots more good things

637
00:39:03,160 --> 00:39:04,759
Speaker 2: are coming your way.