Speaker 1: So it's so funny the things that pop off and
Speaker 1: that don't pop off. So let's talk about things that
Speaker 1: unexpectedly pop off, which is why you ultimately always have
Speaker 1: to be authentic, because if you're trying to produce products
Speaker 1: or services or content that you think people will like,
Speaker 1: it usually doesn't work. Authenticity is the name of the
Speaker 1: game in twenty twenty four, and there are so many
Speaker 1: different examples of it. But I am living proof of
Speaker 1: that because I've seen this in so many different ways recently.
Speaker 1: So I was on an airplane and a woman walked
Speaker 1: up to me and she said, Hey, Bethany, it's Bozama.
Speaker 1: I'm like, oh god, hi, And she's like, I was
Speaker 1: on your podcast. I'm like, I know you are. I
Speaker 1: think the first guest on my podcast, and Boza st
Speaker 1: John was the first guest on this podcast. Asked she
Speaker 1: was the CMO of Netflix. Before that, she was at Endeavor,
Speaker 1: which is a big talent agency. It's now William Morris
Speaker 1: Endeavor or maybe it is. Yeah, I think it's WM
Speaker 1: ME And she said hi, and she said I'm on
Speaker 1: the New Housewives of Beverly Hills. I said, you are.
Speaker 1: I didn't know it had just aired it had just started.
Speaker 1: I don't watch the Housewives. I do talk about them
Speaker 1: because of the clips that I see on social media
Speaker 1: about the Housewives. But I said, oh wow, that's so
Speaker 1: crazy amazing, and she said, yeah, I was negotiating and
Speaker 1: I had to sign the Bethany clause. Now she's a
Speaker 1: bad bitch. She's a real serious business bitch. And she
Speaker 1: said she had to sign the Bethany clause, which to
Speaker 1: me was like my first real Bethany clause flex. I
Speaker 1: know everybody's had to sign it, and I'll explain to
Speaker 1: you what it is, but that was like my first
Speaker 1: real flex because she was the CMO of Netflix. Heard
Speaker 1: of Netflix, and so I know that she like respected
Speaker 1: my gangster, you know what I mean. I could tell
Speaker 1: she like she she kind of respected my gangster, and
Speaker 1: I like that. I respect hers. So anyway, we're on
Speaker 1: the plane and then I talk into my phone and
Speaker 1: I say, I tell a story.
Speaker 2: I just ran into this woman. Blah blah blah.
Speaker 1: Do you want to meet her? And I bring my
Speaker 1: phone over and I record her. I say, she says
Speaker 1: it's okay, and she's beautiful, and she says hello, and
Speaker 1: she's doing the show it's a testament to a couple
Speaker 1: of things. One I remember years ago sitting down with
Speaker 1: p K and Kyle PK from Beverly Hills, and he said,
Speaker 1: we did the show because of you, and we want
Speaker 1: the success that you've had. And I've heard this from
Speaker 1: so many different Real Housewives producers, not now, of course,
Speaker 1: because I'm persona and on Grada, but so many Real
Speaker 1: Housewives producers that every housewive comes in and says and
Speaker 1: I want to do what Bethany did, And I'm so humbled,
Speaker 1: I'm so grateful. I'm so moved by that, Like I
Speaker 1: never take that for granted, and it shows me that
Speaker 1: it's correct. I remember, like the Erica Janes of the
Speaker 1: world coming on, and the actresses that had a pre
Speaker 1: existing career or a Lisa Rinna started being on the
Speaker 1: show because they had seen my success. It's also why
Speaker 1: the show has changed, and it's also why Real Housewives
Speaker 1: of New York has changed, because the women are beautiful
Speaker 1: and savvy and aware, and we were a bunch of
Speaker 1: busted up train wrecks. So I'm going to get into
Speaker 1: that we were has bins or nobody's. We were used
Speaker 1: to be somebody or nobody's and now the girls on
Speaker 1: the New York Housewives and are also savvy. It's hard
Speaker 1: to go back to authenticity and it's hard to go
Speaker 1: home again. And then people were saying, what is the
Speaker 1: Bethany clause? And I was thinking, I can't believe people
Speaker 1: don't know what the Bethany clause is. Actually, scratch that,
Speaker 1: strike that f on the record. I can't believe why
Speaker 1: would people know what the Bethany clause is? Because I've
Speaker 1: discussed it, but that doesn't mean that everybody's heard it,
Speaker 1: and I've taken new fans on the journey. The Bethany
Speaker 1: clause is a clause that when you go onto reality TV,
Speaker 1: you sign saying that you'll give a piece of your
Speaker 1: future business because of the platform that they're giving you. Now,
Speaker 1: when I went on Two Housewives, I got a contract
Speaker 1: and there was a small blurb that said that we
Speaker 1: would give a percentage of our business our future business.
Speaker 2: I was a nobody, I had nothing going on.
Speaker 1: The fact that I didn't want to sign this is
Speaker 1: remarkable because I'm not great at contracts, but I am
Speaker 1: good at just like sniffing out something that doesn't work.
Speaker 1: And in my contract, I crossed that out. I said,
Speaker 1: I'll take the shitty money, which was a lot of
Speaker 1: money to me because I had no money, and I'm
Speaker 1: crossing this part out. So this became a butt hurt
Speaker 1: moment for Bravo when I was in the Hollywood Reporter
Speaker 1: in a major article and on the cover of Forbes magazine,
Speaker 1: and everybody saw the money that I made for Skinny Girl,
Speaker 1: something that I used the vehicle of Housewives to create,
Speaker 1: something that everyone tries to do now, something that the
Speaker 1: Kardashians followed suit in doing their sears integration into their show.
Speaker 1: And Kim promoted Madori after my deal. Why because we
Speaker 1: had the same agent, the same agent named Brian dw
Speaker 1: When called for someone to pay fifty thousand dollars to
Speaker 1: Kim to do a small liquor deal, he said, no,
Speaker 1: she doesn't drink, but he said, I have this girl
Speaker 1: who has this idea for the skinny margarita. And that's
Speaker 1: the deal that I ended up doing. After my deal,
Speaker 1: Kim ended up doing a deal via Brian Doo with
Speaker 1: Madori because that started the modern cocktail celebrity space. I
Speaker 1: also started the TV show integration as that vehicle, meaning
Speaker 1: that's why there was the Seers deal and all of
Speaker 1: this stuff with the Kardashians fueled into that show, and
Speaker 1: that's why they're billionaires now because they learned that model
Speaker 1: which I created, and they've been much more successful and
Speaker 1: lucrative than I have at it. They probably work way
Speaker 1: harder than I do. There are many more than them.
Speaker 1: They have a Chris Jenner and give them their flowers.
Speaker 1: They've done incredibly well. But that was a model that
Speaker 1: started because I was on the show and the other
Speaker 1: women were like buying diamonds and getting facials and talking
Speaker 1: about how rich they were. I was telling the truth
Speaker 1: about how poor I was and what I wanted, and
Speaker 1: in real time, I was going through the experience of
Speaker 1: being hungry, being alone, being single, being in my late thirties,
Speaker 1: being broke, and wanting something. And I went through that
Speaker 1: with the audience, which was an authentic experience. And now
Speaker 1: people are trying to sort of re create that, but
Speaker 1: it's they can't help themselves by want to act rich.
Speaker 1: And it's important to say to you all who are
Speaker 1: in business or budding entrepreneurs or have an idea or
Speaker 1: dreams that people like myself and like the Kardashians have
Speaker 1: had many more failures and successes. I had the lunch meets,
Speaker 1: I had a nutritional shake, I had bars. I've had
Speaker 1: a bunch of different things. The Kardashians have had tanning products,
Speaker 1: They've had hair products, They've had credit cards, they've had
Speaker 1: diet pills. They've had so many different failures. But it's
Speaker 1: like throwing spaghetti against the wall and something hit. Kim's
Speaker 1: makeup hasn't blown the doors off the way that Kylie's did.
Speaker 1: Kim Skims is what really popped it off, you know.
Speaker 1: I mean, it's still supporting Kanye presumably now. And Kylie
Speaker 1: had this apparel that didn't seem to do that well.
Speaker 1: And it's not easy. J Lo has had skincare, body glow,
Speaker 1: hair clothing, all of it. Beyonce had Darian Jean's. I mean,
Speaker 1: people have had major businesses that have hundreds of millions
Speaker 1: of followers and failed. So do not be discouraged. If
Speaker 1: you have failed, you can succeed. There are many roads
Speaker 1: to rome. And like I said, not everybody has a
Speaker 1: Beverly Hills Hollywood powerhouse machine like the Kardashians and a
Speaker 1: momager and this infrastructure and the television show they got,
Speaker 1: which was a vehicle to push you through.
Speaker 2: You know. It's not that easy.
Speaker 1: So that's why it's difficult, you know, for the new
Speaker 1: women on Housewives to come on and just be savvy
Speaker 1: and be that bitch and have a social media presence
Speaker 1: and that be enough. The audience wants to see the struggle,
Speaker 1: wants the authenticity, but they also want the money. It's
Speaker 1: very difficult. They want to see the Beverly Hills backyards,
Speaker 1: but they also want to see someone struggling. They want
Speaker 1: someone to succeed, but they also don't want them to
Speaker 1: forget where they came from, you know, and you just
Speaker 1: can't configure what the audience is going to want in
Speaker 1: your small business, in your restaurant, or in a television
Speaker 1: show or in a brand. You have to just be authentic.
Speaker 1: And that's what most people aren't realizing. That's why the
Speaker 1: Blake Livelies and the Jennifer Lopez is and a lot
Speaker 1: of these celebrities that were trained in the glossed over, frosted, coached,
Speaker 1: scripted land of Hollywood have fallen short. They just don't
Speaker 1: know how to do it. It's not that easy to do.
Speaker 1: It's not that easy to be authentic. So the Bethany
Speaker 1: clause is something that Bosom assigned. And once My deal
Speaker 1: happened and the article on the Hollywood Reporter and Forbes
Speaker 1: came out, agents and lawyers started implementing the Bethany clause
Speaker 1: because the networks were saying, we're not going to let
Speaker 1: what happened with Bethany happened to us, and if someone
Speaker 1: cash is out and has a big success, we are
Speaker 1: going to want a piece. And the thing is it's
Speaker 1: not that easily enforceable because networks, and this doesn't happen
Speaker 1: with streamers, but networks aren't gonna be good at auditing.
Speaker 1: Networks aren't gonna spend the time and money and accountants
Speaker 1: to audit day and day out. She by cheat and
Speaker 1: you know rando businesses from everybody on the Housewives and
Speaker 1: other shows, you know, snooky slippers or Gretchen Rossi's handbags.
Speaker 2: Like, they're not going to do that. It's an insurance policy.
Speaker 1: So if one day somebody has a public cash out,
Speaker 1: they can go claw back audit and then they can
Speaker 1: get the money. But every day they're not just looking
Speaker 1: at what Dori EAT's Beverly Beach.
Speaker 2: What happened to that?
Speaker 1: You know, I think Dorit was also involved in nectaria
Speaker 1: wedding gowns, like what happened to that?
Speaker 2: You know, it's not that easy.
Speaker 1: So they're not clawing back to see how many nectaria
Speaker 1: wedding gowns door eats sold. They're just or Beverly Beach
Speaker 1: bathing suits that happen back then. It's if Beverly Beach
Speaker 1: bathing suits got bought by Monday Swimwear, what would that
Speaker 1: look like?
Speaker 2: So what's also so interesting is not.
Speaker 1: Every that's a model that not everybody, So like Shark
Speaker 1: Tank does not implement the Bethany clause, Shark Tank doesn't
Speaker 1: care if Kevin O'Leary takes a piece of that business
Speaker 1: that makes ten million dollars, or Mark Cuban or Barbara Corkran.
Speaker 2: They want the show to do well.
Speaker 1: And it's an interesting cultural discussion because they're not looking
Speaker 1: to nickel and dime and take a piece of what
Speaker 1: everybody does. They want a successful show. They're in the
Speaker 1: business of successful shows. And if you want a good culture,
Speaker 1: you should want your people to make money. You should
Speaker 1: want all boats to rise with the tide. You should
Speaker 1: want everybody to win and that's frankly what Bravo and
Speaker 1: other networks should be focused on, Like they shouldn't really
Speaker 1: be focused on grabbing everything from every person. They should
Speaker 1: be focused on treating their talent really well. The reason
Speaker 1: that Shark Tank has done so well and been like
Speaker 1: a plug and play is because they taking care of
Speaker 1: their people. They have a model that works, they have
Speaker 1: a good culture. They make it very easy to shoot
Speaker 1: the show, to produce the show, and everybody does well
Speaker 1: in a business or a television show. It can be
Speaker 1: even a small business or a restaurant where you have
Speaker 1: a big turnover. You're constantly churning and burning and trying
Speaker 1: not to pay people, not to reward people, trying to
Speaker 1: take some of people's you're gonna bump into a lot
Speaker 1: of turnover, and you're gonna bump into a different model.
Speaker 1: So it's been interesting to watch the shifts in the Housewives.
Speaker 2: And that culture. And it's funny.
Speaker 1: I'll tell you this too. You know, my publicist is like,
Speaker 1: stay away from the Housewives. We finally rinsed it off.
Speaker 1: It's not really you and it isn't really me. It's
Speaker 1: been so many years, but I've proved myself in so
Speaker 1: many different ways, And it's like, is Kim Kardashian the
Speaker 1: same person as she was in the beginning of her
Speaker 1: reality show or does her sex tape define her? Or
Speaker 1: does Paris Hilton sex tape tape to find her? No?
Speaker 2: Is it part of her journey? Yes? Was Paris Hilton
Speaker 2: on The Simple Life? Yes?
Speaker 1: Was Kim Kardashian wearing cheesy bandage dresses in the beginning
Speaker 1: on her show? And have people would have forgotten that?
Speaker 2: Yes? But is it where she came from? Yes?
Speaker 1: So it's like I talk about Housewives because I know
Speaker 1: intimately about it and because it's also a flex sometimes
Speaker 1: that like when I was on it, it was over
Speaker 1: three million viewers and now it's got two hundred and
Speaker 1: fifty thousand. Like I'm only human, I'm going to talk
Speaker 1: about that. So yeah, So sometimes I go back and
Speaker 1: forth about why do I want to have a show
Speaker 1: about it and like talk about all these people and
Speaker 1: care every day? No?
Speaker 2: But am I allowed to talk about something I was
Speaker 2: part of? Yeah?
Speaker 1: Because talking about the Bethany clause is talking about business
Speaker 1: and talking about the shift there, and it is also
Speaker 1: fairly shady, you know. It's sometimes I look over there
Speaker 1: and I'm like, are they still talking about the same
Speaker 1: shit all these years later? Like, are they really still
Speaker 1: like in that same spot doing the same shit when
Speaker 1: you know the world has orbited so many times?
Speaker 2: You know, I don't know.
Speaker 1: So anyway, I am conflicted and sometimes don't want to
Speaker 1: talk about it. But recently I've been talking about it
Speaker 1: a bit more because it's just there's a big transition.
Speaker 1: So it's like the entertainment industry has changed and it's
Speaker 1: got to be discussed from a business standpoint. People like
Speaker 1: Gary Vee talk about it a lot. People sometimes like
Speaker 1: Mark Cuban talk about it. But the way we're consuming
Speaker 1: content is definitely changing. It's a different world. When I
Speaker 1: got into The Housewives, there was no Twitter, no Instagram,
Speaker 1: no TikTok. There was Facebook, Okay, there was no Twitter.
Speaker 1: I didn't want to go on. I didn't want to
Speaker 1: tell anybody what I'm doing. Now I talk to you
Speaker 1: about my fucking chicken salad travails all day, Like it's insane.
Speaker 1: The world has changed so much.