1 00:00:01,440 --> 00:00:07,680 Speaker 1: Welcome to stuff you should know a production of iHeartRadio. 2 00:00:11,080 --> 00:00:13,319 Speaker 2: Hey, and welcome to the podcast. I'm Josh, and there's 3 00:00:13,400 --> 00:00:16,599 Speaker 2: Chuck and Jerry's here too. And this is the brief 4 00:00:16,640 --> 00:00:18,880 Speaker 2: overview of Cliff Notes. 5 00:00:20,360 --> 00:00:25,759 Speaker 1: We're not going to do the Exhausted Encyclopedia documentary length 6 00:00:26,160 --> 00:00:27,200 Speaker 1: Cliff's Notes episode. 7 00:00:27,280 --> 00:00:31,840 Speaker 2: Nope, we are doing the brief overview of Cliff's Notes. 8 00:00:31,920 --> 00:00:33,960 Speaker 2: I said it wrong the first time. It's never been 9 00:00:34,000 --> 00:00:36,720 Speaker 2: cliff notes. It's Cliff's notes. 10 00:00:37,520 --> 00:00:39,280 Speaker 1: Yeah, I mean the first thing we should probably say, 11 00:00:39,360 --> 00:00:43,000 Speaker 1: because Jerry and the pre show banter even got it wrong. 12 00:00:43,080 --> 00:00:45,320 Speaker 1: Even though I said, Jerry, we're doing an episode on 13 00:00:45,360 --> 00:00:48,200 Speaker 1: Cliff's notes. She said, I used to get cliff notes. 14 00:00:49,640 --> 00:00:51,640 Speaker 1: It's not cliff notes. I used to say cliff notes 15 00:00:51,640 --> 00:00:55,960 Speaker 1: too in high school. But it is Cliff's notes, as 16 00:00:56,000 --> 00:00:59,280 Speaker 1: in the person's nameless Cliff. As we'll soon found find out. 17 00:00:59,520 --> 00:01:03,000 Speaker 1: It used to an apostrophe, then it just became cliffs 18 00:01:03,320 --> 00:01:07,600 Speaker 1: two words notes without an apostrophe. Then it became cliffs 19 00:01:07,600 --> 00:01:11,399 Speaker 1: notes all one word, but with that end capitalized. 20 00:01:10,680 --> 00:01:11,360 Speaker 2: So stylish. 21 00:01:12,120 --> 00:01:13,760 Speaker 1: But it has never been cliff notes. 22 00:01:14,240 --> 00:01:17,240 Speaker 2: No, but everyone basically in the world calls it cliff. 23 00:01:16,920 --> 00:01:20,480 Speaker 1: Notes, right, and we should tell everyone what this is. 24 00:01:20,520 --> 00:01:23,000 Speaker 1: If you don't know, I do know that they went 25 00:01:23,000 --> 00:01:24,440 Speaker 1: around the world a little bit, but it feels like 26 00:01:24,440 --> 00:01:29,640 Speaker 1: a very American thing. It is a study aid. It's 27 00:01:29,880 --> 00:01:32,840 Speaker 1: basically sort of I was about to say a cliffs 28 00:01:32,840 --> 00:01:35,680 Speaker 1: Notes version of the book, because it's so in the 29 00:01:35,760 --> 00:01:38,479 Speaker 1: lexicon now. But it's like if you went to read 30 00:01:38,520 --> 00:01:40,319 Speaker 1: a book in high school in the eighties, like The 31 00:01:40,360 --> 00:01:42,960 Speaker 1: Scarlet Letter, and you're like, oh God, do I really 32 00:01:43,000 --> 00:01:45,399 Speaker 1: have to read the Scarlet Letter? You would go to 33 00:01:45,480 --> 00:01:48,440 Speaker 1: a store and you would buy this yellow and black, 34 00:01:49,520 --> 00:01:52,360 Speaker 1: very thin pamphlet. I don't remember how much they were then, 35 00:01:52,400 --> 00:01:55,720 Speaker 1: they're only about eight ninety nine now. Yeah, And it 36 00:01:55,720 --> 00:01:59,000 Speaker 1: would contextualize the work. It would summarize the work, give 37 00:01:59,040 --> 00:02:03,200 Speaker 1: the character descriptions, basically everything you needed to know the 38 00:02:03,320 --> 00:02:05,960 Speaker 1: night before to pass the test or write the paper. 39 00:02:06,360 --> 00:02:09,560 Speaker 2: Yeah, and like you said, it's entered the lexicon. Most 40 00:02:09,560 --> 00:02:12,600 Speaker 2: people can recognize it just that from that yellow and 41 00:02:12,639 --> 00:02:16,160 Speaker 2: black cover it looks like a minute Work album cover. Yeah, 42 00:02:16,280 --> 00:02:19,840 Speaker 2: or Striper Striper, Yes, very nice. Maybe that's where Striper 43 00:02:19,840 --> 00:02:24,160 Speaker 2: got it maybe. And then yeah, most people in America 44 00:02:24,280 --> 00:02:26,560 Speaker 2: know what we're talking about. I do wonder how well 45 00:02:26,600 --> 00:02:28,280 Speaker 2: known it is around the world, though. 46 00:02:28,680 --> 00:02:30,840 Speaker 1: I mean, I think it ended up going to thirty 47 00:02:30,919 --> 00:02:34,000 Speaker 1: nine countries. But it just feels like a very lazy 48 00:02:34,040 --> 00:02:37,799 Speaker 1: American thing, especially for gen xers, to be like, I'll 49 00:02:37,840 --> 00:02:38,800 Speaker 1: just get that and that's fine. 50 00:02:39,000 --> 00:02:43,760 Speaker 2: Yeah, because it's been long, basically from the outset, criticized 51 00:02:43,800 --> 00:02:49,400 Speaker 2: for being this thing that students read and use instead 52 00:02:49,440 --> 00:02:52,480 Speaker 2: of actually reading the material, the book that they're supposed 53 00:02:52,520 --> 00:02:57,560 Speaker 2: to read. That actually ran a foul. I guess of 54 00:02:57,600 --> 00:03:00,400 Speaker 2: what the guy who invented these things intent was. He 55 00:03:00,440 --> 00:03:02,359 Speaker 2: always said, no, this is not what that's for. You're 56 00:03:02,360 --> 00:03:05,960 Speaker 2: supposed to read the regular book. You're supposed to read 57 00:03:06,280 --> 00:03:08,959 Speaker 2: the Scarlet Letter, Chuck, and whether you like it or 58 00:03:09,000 --> 00:03:11,960 Speaker 2: not doesn't matter. And then you get the cliffs notes 59 00:03:12,120 --> 00:03:14,800 Speaker 2: and you understand it that much more fully. That was 60 00:03:14,840 --> 00:03:15,280 Speaker 2: the point. 61 00:03:15,800 --> 00:03:18,920 Speaker 1: That's right. And of course we're talking about Keith Hilla Gas. 62 00:03:19,560 --> 00:03:23,680 Speaker 1: Oh I'm kidding. Clifton Heath kill A Gas. His name 63 00:03:23,760 --> 00:03:27,480 Speaker 1: was cliff a gentleman was a true corn Huskers. We'll see. 64 00:03:27,480 --> 00:03:30,280 Speaker 1: He was born in nineteen eighteen out in the rural 65 00:03:30,320 --> 00:03:34,480 Speaker 1: sticks of Nebraska. His father was a mail carrier and 66 00:03:34,639 --> 00:03:38,760 Speaker 1: he was a very smart kid, and I would assume 67 00:03:38,800 --> 00:03:41,760 Speaker 1: a smart adult because he studied physics and math at 68 00:03:42,000 --> 00:03:44,880 Speaker 1: Midland Lutheran College and then was going to grad school 69 00:03:44,880 --> 00:03:49,040 Speaker 1: for physics and geology at the University of Nebraska, Go 70 00:03:49,320 --> 00:03:52,440 Speaker 1: corn Huskers, Okay, but dropped out in nineteen thirty nine 71 00:03:52,480 --> 00:03:56,720 Speaker 1: to marry a classmate named Katherine Gallbraith, at which time 72 00:03:56,760 --> 00:04:01,120 Speaker 1: he got a job at Long's College Books as a clerk, 73 00:04:01,520 --> 00:04:04,400 Speaker 1: and that company would later become the Nebraska Book Company. 74 00:04:04,560 --> 00:04:09,600 Speaker 2: Yeah, so, long story short, Cliff Hill of Gas was 75 00:04:09,640 --> 00:04:12,360 Speaker 2: a very smart guy. I saw that he was said 76 00:04:12,400 --> 00:04:15,680 Speaker 2: to read five books a week basically his whole life. 77 00:04:16,040 --> 00:04:18,640 Speaker 1: Or did he just read five quick summaries? 78 00:04:18,920 --> 00:04:21,680 Speaker 2: I don't know. I just don't know because he's dead 79 00:04:21,720 --> 00:04:23,159 Speaker 2: now and we can't ask him. 80 00:04:23,680 --> 00:04:27,120 Speaker 1: That's right. But he worked at the NBC Nebraska Book 81 00:04:27,120 --> 00:04:28,839 Speaker 1: Company up until World War Two when he went to 82 00:04:28,920 --> 00:04:32,320 Speaker 1: the Army. He was a meteorologist for the Army Air Corps. 83 00:04:32,360 --> 00:04:35,800 Speaker 1: So again, pretty smart dude ended up a captain and 84 00:04:35,839 --> 00:04:39,080 Speaker 1: his wife, Catherine, worked as a clerk for the Manhattan Project, 85 00:04:39,200 --> 00:04:41,000 Speaker 1: so she was sharp as attack as well. 86 00:04:41,240 --> 00:04:44,120 Speaker 2: Yeah. Also, I want to give big ups. Are we 87 00:04:44,120 --> 00:04:46,160 Speaker 2: still saying big ups? Heck. 88 00:04:46,240 --> 00:04:48,720 Speaker 1: Yeah, man, we're old people. We can say whatever we want. 89 00:04:48,760 --> 00:04:50,760 Speaker 2: I want to give big ups to Olivia who helped 90 00:04:50,800 --> 00:04:53,520 Speaker 2: us out with this, because there is not a lot 91 00:04:53,520 --> 00:04:58,080 Speaker 2: of information on cliff Notes out there. Yeah, it's like 92 00:04:58,240 --> 00:05:00,160 Speaker 2: it's just not out there. You can get like the 93 00:05:01,720 --> 00:05:05,040 Speaker 2: like appropriately enough to brief overview of cliff Notes in 94 00:05:05,080 --> 00:05:07,480 Speaker 2: its history, but to really dig in and get the details, 95 00:05:07,520 --> 00:05:09,680 Speaker 2: you got to get out there. So thanks to her 96 00:05:09,760 --> 00:05:10,120 Speaker 2: for that. 97 00:05:10,680 --> 00:05:12,839 Speaker 1: She did it. I think she broke into the estate 98 00:05:12,960 --> 00:05:17,360 Speaker 1: of the Hillo Gas estate and stole a diary. She did, 99 00:05:17,839 --> 00:05:18,240 Speaker 1: I think so. 100 00:05:18,480 --> 00:05:21,000 Speaker 2: Yeah. And then also I want to give big ups 101 00:05:21,040 --> 00:05:22,920 Speaker 2: to Mental Flows too because they did some really good 102 00:05:22,960 --> 00:05:24,880 Speaker 2: reporting on it, to some good digging. 103 00:05:25,279 --> 00:05:28,560 Speaker 1: Yeah for sure. All right. So back to Cliff Hillogas 104 00:05:28,600 --> 00:05:31,200 Speaker 1: he was in the army. Then after the war he 105 00:05:31,279 --> 00:05:34,880 Speaker 1: went back to his old job at the Nebraska Book Company. 106 00:05:35,440 --> 00:05:37,800 Speaker 2: And we knew you'd be crawling back. 107 00:05:38,279 --> 00:05:44,440 Speaker 1: Yeah, And he helped transform them into a wholesale textbook distributor, 108 00:05:44,960 --> 00:05:46,920 Speaker 1: and he ended up sort of traveling all over the 109 00:05:46,960 --> 00:05:50,160 Speaker 1: country buying and selling used textbooks. When a little trip 110 00:05:50,240 --> 00:05:54,800 Speaker 1: to Toronto, Canada ended up being quite a good thing 111 00:05:54,839 --> 00:05:56,080 Speaker 1: for the course of his life, right. 112 00:05:56,120 --> 00:05:59,159 Speaker 2: Yeah, depending on who you're talking about. It wasn't that 113 00:05:59,240 --> 00:06:01,520 Speaker 2: good of a thing for named Jack Cole, the guy 114 00:06:01,520 --> 00:06:04,080 Speaker 2: who we had dinner with in Toronto, who was a 115 00:06:04,080 --> 00:06:07,800 Speaker 2: bookstore owner. And Jack Cole was like, hey, man, I'm 116 00:06:07,800 --> 00:06:11,359 Speaker 2: gonna let you in on this business opportunity. I have 117 00:06:11,600 --> 00:06:16,279 Speaker 2: these condensed pamphlets that basically are analysis of Shakespeare's place. 118 00:06:16,880 --> 00:06:21,719 Speaker 2: I publish sixteen of them, and I think the quote 119 00:06:21,800 --> 00:06:26,840 Speaker 2: from Cliff Hillogas was Jack Cole said yes, I know, yeah, 120 00:06:26,880 --> 00:06:29,120 Speaker 2: he said, I want you to be the American distributor 121 00:06:29,160 --> 00:06:34,400 Speaker 2: of these pamphlets, which I call Cole's Notes. And Clifton 122 00:06:34,640 --> 00:06:37,840 Speaker 2: Hilligas said, all right, I'll give it a shot, and 123 00:06:37,920 --> 00:06:41,799 Speaker 2: started selling these things, publishing them and selling them in America. 124 00:06:42,360 --> 00:06:44,800 Speaker 2: And what happened from Cole's Notes. 125 00:06:44,760 --> 00:06:48,520 Speaker 1: Chuck, Well, the first thing we should say is he 126 00:06:48,560 --> 00:06:50,800 Speaker 1: took a great risk. And I'm not like, you know, 127 00:06:51,760 --> 00:06:53,440 Speaker 1: weighing in one way or the other of the ethics 128 00:06:53,480 --> 00:06:56,000 Speaker 1: of any of this. But Hillogas did take upon great 129 00:06:56,040 --> 00:06:58,840 Speaker 1: financial risks. Huh. He got a loan for four thousand 130 00:06:58,880 --> 00:07:01,480 Speaker 1: dollars to make this happen close to fifty grand today, 131 00:07:02,080 --> 00:07:04,840 Speaker 1: and printed up thirty three thousand copies of these Cole's 132 00:07:04,839 --> 00:07:08,040 Speaker 1: Notes himself, and he and his wife Catherine and their 133 00:07:08,080 --> 00:07:12,040 Speaker 1: three young kids, like packed and shipped these things in 134 00:07:12,440 --> 00:07:16,000 Speaker 1: their house, out of their home for a little while, 135 00:07:16,040 --> 00:07:21,240 Speaker 1: and we're selling pretty good. And then what happened. 136 00:07:21,040 --> 00:07:24,840 Speaker 2: Josh, Well, yeah, so they were paying royalties to Jet Cole. 137 00:07:24,920 --> 00:07:28,880 Speaker 2: That was the setup, and within the first year, I 138 00:07:28,920 --> 00:07:31,960 Speaker 2: guess Hilla Gas was like nuts to that, I'm just 139 00:07:32,000 --> 00:07:35,360 Speaker 2: going to rename these things cliff Notes Cliffs Notes. So 140 00:07:35,400 --> 00:07:37,920 Speaker 2: they went from Cole's Notes to cliffs Notes. I think 141 00:07:38,240 --> 00:07:43,200 Speaker 2: the Cole was heard to say and Cliff was like, 142 00:07:43,240 --> 00:07:46,600 Speaker 2: I can't hear you. I'm done in Nebraska. So I 143 00:07:46,800 --> 00:07:49,000 Speaker 2: just see people gloss over this all the time like 144 00:07:49,040 --> 00:07:52,120 Speaker 2: it's I just don't understand why it's not at all 145 00:07:52,160 --> 00:07:56,160 Speaker 2: controversial because he clearly just took he just lifted the 146 00:07:56,480 --> 00:07:59,960 Speaker 2: intellectual property of Jet Cole and took it as his own. 147 00:08:01,320 --> 00:08:03,960 Speaker 2: To be fair, he re wrote and phased out the 148 00:08:04,000 --> 00:08:07,520 Speaker 2: Cole's Note stuff, but the whole concept and even basically 149 00:08:07,560 --> 00:08:08,720 Speaker 2: the name was the same. 150 00:08:09,720 --> 00:08:14,360 Speaker 1: Yeah, I would argue that maybe the name is intellectual property, 151 00:08:14,400 --> 00:08:16,760 Speaker 1: but I think in a court of law a judge 152 00:08:16,800 --> 00:08:20,880 Speaker 1: would say, like you can't claim like doing a condensed 153 00:08:20,920 --> 00:08:23,760 Speaker 1: version of a book as like an original idea that 154 00:08:23,840 --> 00:08:27,440 Speaker 1: no one else can do, because there were summaries before this. 155 00:08:27,520 --> 00:08:31,560 Speaker 1: They didn't invent the idea of a literary summary, you 156 00:08:31,560 --> 00:08:32,160 Speaker 1: know what I'm saying. 157 00:08:32,559 --> 00:08:36,000 Speaker 2: Yeah, but if law and Order has taught me anything, 158 00:08:36,040 --> 00:08:38,280 Speaker 2: it's that you can't predict what a judge is going 159 00:08:38,320 --> 00:08:38,720 Speaker 2: to rule. 160 00:08:39,840 --> 00:08:42,000 Speaker 1: No, that's true, but and I do. I'm not like 161 00:08:42,240 --> 00:08:44,760 Speaker 1: going to bat for Cliff. I'm just saying that I 162 00:08:44,760 --> 00:08:46,720 Speaker 1: don't think that's one of those ideas you can say, 163 00:08:46,760 --> 00:08:49,480 Speaker 1: like I hold the idea for condensing a long novel 164 00:08:49,520 --> 00:08:50,560 Speaker 1: into a shorter version. 165 00:08:50,679 --> 00:08:52,720 Speaker 2: No, I understand, And I'm not trying to like gun 166 00:08:52,800 --> 00:08:55,440 Speaker 2: him down. I just hadn't gotten my gotcha today, so 167 00:08:55,480 --> 00:08:56,120 Speaker 2: that was right. 168 00:08:57,280 --> 00:08:59,520 Speaker 1: I do feel bad for Cole though, if it helps. 169 00:08:59,320 --> 00:09:02,800 Speaker 2: I do too, and nowhere what his his his reaction 170 00:09:03,000 --> 00:09:05,800 Speaker 2: was or what he did. I made up his quote 171 00:09:05,800 --> 00:09:10,360 Speaker 2: of that was right. But yeah, everybody just walks right 172 00:09:10,400 --> 00:09:11,400 Speaker 2: past that stuff. 173 00:09:11,480 --> 00:09:12,520 Speaker 1: Yeah for sure. 174 00:09:12,760 --> 00:09:15,080 Speaker 2: And I refuse to well people. 175 00:09:15,760 --> 00:09:18,360 Speaker 1: I feel like everyone is called out online for doing 176 00:09:18,360 --> 00:09:20,400 Speaker 1: something like this, but old old Cliff gets a pass, 177 00:09:20,440 --> 00:09:23,320 Speaker 1: I guess because everyone got through school because of him. 178 00:09:23,640 --> 00:09:26,079 Speaker 2: Yeah, that's the thing. So, yeah, this is not to 179 00:09:26,120 --> 00:09:28,120 Speaker 2: paint him as a bad guy. If you want to 180 00:09:28,160 --> 00:09:30,760 Speaker 2: know about him. He treasured letters that he got from 181 00:09:30,800 --> 00:09:34,440 Speaker 2: students thanking him for helping them get through school, which 182 00:09:34,520 --> 00:09:36,880 Speaker 2: you and I can attest. Getting a letter and email 183 00:09:37,120 --> 00:09:41,000 Speaker 2: like that is really great. So I guess that makes 184 00:09:41,080 --> 00:09:43,760 Speaker 2: us really great too. If I'm saying that that makes 185 00:09:43,800 --> 00:09:47,080 Speaker 2: him a good guy, that's wonderful. That really worked out. 186 00:09:47,559 --> 00:09:50,199 Speaker 1: Yeah, he sold a lot of these pretty quickly, though. 187 00:09:50,800 --> 00:09:53,120 Speaker 1: I do like how Olivia, but he gradually phased out 188 00:09:53,160 --> 00:09:56,080 Speaker 1: the original material, right, It seemed like that happened within 189 00:09:56,120 --> 00:10:01,040 Speaker 1: that first year. Yeah, but he was I also couldn't 190 00:10:01,040 --> 00:10:03,400 Speaker 1: find when he stopped paying the royalties. It was that 191 00:10:03,559 --> 00:10:04,520 Speaker 1: during the first year or two. 192 00:10:04,600 --> 00:10:08,200 Speaker 2: I'm guessing when it became cliff notes. He yeah, stopped 193 00:10:08,200 --> 00:10:09,840 Speaker 2: paying royalty probably right. 194 00:10:10,640 --> 00:10:13,840 Speaker 1: But nevertheless, between the start of when he started doing 195 00:10:13,880 --> 00:10:17,000 Speaker 1: that in August of nineteen fifty eight and just yet 196 00:10:17,240 --> 00:10:19,680 Speaker 1: six months six months later, at the end of that year, 197 00:10:20,320 --> 00:10:22,760 Speaker 1: he had sold fifty eight thousand copies of these book 198 00:10:22,800 --> 00:10:26,160 Speaker 1: summaries and pamphlets, and by nineteen sixty four, but six 199 00:10:26,280 --> 00:10:28,679 Speaker 1: years later, he was doing it. He was doing all 200 00:10:28,720 --> 00:10:30,720 Speaker 1: this on the side from the Nebraska Book Company. He 201 00:10:30,760 --> 00:10:33,920 Speaker 1: was able to quit that job by sixty four, and 202 00:10:34,120 --> 00:10:36,720 Speaker 1: just the sixties were a big decade period. He quit 203 00:10:36,760 --> 00:10:39,320 Speaker 1: that job in sixty four. He changed the name in 204 00:10:39,360 --> 00:10:44,680 Speaker 1: the sixties from Cliff's Notes without the apostrophe to cliffs Notes, Big, 205 00:10:44,679 --> 00:10:47,600 Speaker 1: big deal. And then he got divorced in nineteen sixty 206 00:10:47,600 --> 00:10:48,600 Speaker 1: six and got remarried. 207 00:10:49,000 --> 00:10:53,080 Speaker 2: Yeah. Later on he got remarried to a woman named Mary. Yeah, 208 00:10:53,120 --> 00:10:55,600 Speaker 2: and I guess he adopted her two kids. Another thing 209 00:10:55,640 --> 00:10:58,920 Speaker 2: that shows he's a stand up guy. Really, the only 210 00:10:58,960 --> 00:11:02,160 Speaker 2: blemish on his entire lifetime is how he treated Jack Cole. 211 00:11:02,720 --> 00:11:05,840 Speaker 1: That's true. But did those kids biological father get royalties 212 00:11:07,080 --> 00:11:07,760 Speaker 1: on those children? 213 00:11:07,880 --> 00:11:11,920 Speaker 2: Named them Cliff's kids. They were originally Jack Cole's because 214 00:11:11,960 --> 00:11:13,120 Speaker 2: he stole his wife Mary. 215 00:11:13,520 --> 00:11:16,600 Speaker 1: Oh man uh, And everyone just glosses right over there. 216 00:11:17,440 --> 00:11:19,719 Speaker 1: Should we take a break? Sure, all right, we'll take 217 00:11:19,720 --> 00:11:21,880 Speaker 1: an early break here because this one's probably a little 218 00:11:21,880 --> 00:11:25,000 Speaker 1: bit shorter, and we'll talk about the early days of 219 00:11:25,040 --> 00:11:32,320 Speaker 1: that company right after this. 220 00:11:38,000 --> 00:11:45,560 Speaker 2: We los so much stuff from Josh and shuck stuff futi. 221 00:11:48,920 --> 00:11:53,600 Speaker 2: So we should say, despite legendarily reading five books a week, 222 00:11:54,160 --> 00:11:56,480 Speaker 2: Hilly guests didn't write any of the cliffs notes. He 223 00:11:56,640 --> 00:11:59,679 Speaker 2: was more like the business guy. He Yeah, he had 224 00:11:59,720 --> 00:12:03,280 Speaker 2: the ide you would put in scare quotes, and he 225 00:12:03,400 --> 00:12:06,560 Speaker 2: was running the whole operation. He had the vision for it, right, 226 00:12:06,800 --> 00:12:11,080 Speaker 2: So he hired other people and initially hired literature teachers 227 00:12:11,120 --> 00:12:15,280 Speaker 2: like hardcore, like hardcore, like they have crew cuts and 228 00:12:15,320 --> 00:12:17,480 Speaker 2: wear like army boots and stuff like that kind of 229 00:12:17,520 --> 00:12:20,960 Speaker 2: lit teacher. But he realized something very quickly that I'm 230 00:12:21,120 --> 00:12:25,200 Speaker 2: sure developed. A hardcore lit teacher who's been teaching the 231 00:12:25,240 --> 00:12:28,480 Speaker 2: same books, been teaching a Scarlet Letter for I think 232 00:12:28,480 --> 00:12:31,160 Speaker 2: we should not mention a single other book besides a 233 00:12:31,200 --> 00:12:33,080 Speaker 2: Scarlet Letter in this episode. What do you think? 234 00:12:33,440 --> 00:12:33,760 Speaker 1: Agreed? 235 00:12:33,760 --> 00:12:36,960 Speaker 2: All right, let's give it a shot. These hardcore lit 236 00:12:36,960 --> 00:12:40,280 Speaker 2: teachers who have been teaching a Scarlet Letter or the 237 00:12:40,320 --> 00:12:43,600 Speaker 2: Scarlet Letter, sorry for twenty years. Technically I just named 238 00:12:43,600 --> 00:12:47,560 Speaker 2: another book, Chuck for twenty years. These people know too much, 239 00:12:47,760 --> 00:12:49,760 Speaker 2: They understand the book too well, they know all the 240 00:12:49,800 --> 00:12:52,680 Speaker 2: details that they just get mired down when they're writing 241 00:12:52,720 --> 00:12:57,680 Speaker 2: a synopsis or something. It's just too intense for the audience, 242 00:12:57,679 --> 00:13:02,760 Speaker 2: which is high school and call it reads usually undergrad readers. 243 00:13:03,160 --> 00:13:05,560 Speaker 1: Yeah, he was like, well, pump your brakes. I'm trying 244 00:13:05,559 --> 00:13:10,320 Speaker 1: to sell these to lazy kids, exactly like broad Overview. Please. 245 00:13:11,080 --> 00:13:13,439 Speaker 1: He ended up with grad students, mainly saying that they 246 00:13:13,440 --> 00:13:17,840 Speaker 1: did the best work, which makes sense too, that's right. 247 00:13:18,559 --> 00:13:21,959 Speaker 1: But we mentioned the iconic yellow and black design. That 248 00:13:22,240 --> 00:13:28,000 Speaker 1: was something Cliff thought of himself. I remember the Mountain 249 00:13:28,000 --> 00:13:30,840 Speaker 1: Cliffs even being on the editions I had when I was, 250 00:13:30,960 --> 00:13:33,440 Speaker 1: you know, a student in the eighties. I don't think 251 00:13:33,440 --> 00:13:35,160 Speaker 1: they have that anymore, but they have these yellow and 252 00:13:35,200 --> 00:13:38,600 Speaker 1: black stripes. They just it looks. I mean, it's a 253 00:13:38,640 --> 00:13:41,480 Speaker 1: genius branding move, just to do that simple little thing. 254 00:13:41,520 --> 00:13:46,080 Speaker 1: Because Cliff's Notes were so identifiable from from across a 255 00:13:46,520 --> 00:13:50,360 Speaker 1: bookstore the night before a test or something, you could 256 00:13:50,520 --> 00:13:53,640 Speaker 1: zoom over to that, that spinning rack of yellow and 257 00:13:53,679 --> 00:13:54,439 Speaker 1: black pamphlets. 258 00:13:55,080 --> 00:13:57,440 Speaker 2: Yeah, they would. You'd walk in the bookstore and they'd 259 00:13:57,440 --> 00:14:02,080 Speaker 2: call to you, don't bother come by, Yeah, exactly. So 260 00:14:02,600 --> 00:14:04,440 Speaker 2: one of the big things. I didn't know this, but 261 00:14:04,520 --> 00:14:07,240 Speaker 2: one of the big reasons Cliff Notes became the brand 262 00:14:07,280 --> 00:14:10,280 Speaker 2: that it is today, which is to say iconic, is 263 00:14:10,320 --> 00:14:13,880 Speaker 2: because they advertised a lot in the sixties and they 264 00:14:14,000 --> 00:14:17,119 Speaker 2: very wisely went to where their readership was. They advertised 265 00:14:17,120 --> 00:14:22,840 Speaker 2: in seventeen, they advertised in Playboy, they advertised in well, 266 00:14:22,880 --> 00:14:25,880 Speaker 2: the Scholastic Journal. I don't know how much of a 267 00:14:25,960 --> 00:14:28,200 Speaker 2: return on investment they got on that. But they also 268 00:14:28,240 --> 00:14:31,800 Speaker 2: advertise in college newspapers bingo. Yeah, and so like if 269 00:14:31,800 --> 00:14:35,200 Speaker 2: you're if you're going to high schoolers and college kids 270 00:14:35,200 --> 00:14:39,320 Speaker 2: and saying, hey, we have something that you it's going 271 00:14:39,360 --> 00:14:41,640 Speaker 2: to keep you from having to read a scarlet letter, 272 00:14:41,960 --> 00:14:46,040 Speaker 2: the scarlet letter, like don't you want that? And they say, yes, 273 00:14:46,120 --> 00:14:49,160 Speaker 2: I want that so bad. Like it just it just 274 00:14:49,360 --> 00:14:52,600 Speaker 2: rooted that business and simultaneously made it take off like 275 00:14:52,640 --> 00:14:53,200 Speaker 2: a rocket. 276 00:14:53,680 --> 00:14:55,840 Speaker 1: That's right. And you would open up the scarlet letter 277 00:14:55,920 --> 00:14:58,120 Speaker 1: Cliff notes and it would say the letter is a 278 00:14:58,400 --> 00:14:58,840 Speaker 1: the end. 279 00:14:59,080 --> 00:15:01,440 Speaker 2: That's why I keep a scarlet letter. 280 00:15:01,960 --> 00:15:08,200 Speaker 1: Yeah, probably could is it is literally a A for awesome, No, 281 00:15:08,320 --> 00:15:11,360 Speaker 1: not quite. One thing Cliff had in his corner was 282 00:15:11,720 --> 00:15:14,800 Speaker 1: all his work for the Nebraska Book Company and being 283 00:15:14,840 --> 00:15:17,280 Speaker 1: a traveling salesperson and all these relationships he had with 284 00:15:17,280 --> 00:15:22,320 Speaker 1: bookstores because he owned the market for this eighty percent 285 00:15:22,840 --> 00:15:26,440 Speaker 1: of the market for guides to literature belonged to Cliff. 286 00:15:26,600 --> 00:15:30,480 Speaker 1: Because that was just it. I mean I think I 287 00:15:30,480 --> 00:15:33,360 Speaker 1: think for a long time, I mean, competitors would come along, 288 00:15:33,400 --> 00:15:35,560 Speaker 1: and we'll talk about that, but I think he had 289 00:15:35,600 --> 00:15:39,960 Speaker 1: a number of years, maybe even decades, where everyone was 290 00:15:40,000 --> 00:15:43,560 Speaker 1: just like, well, no, there's already cliff Notes, Like why 291 00:15:43,640 --> 00:15:44,400 Speaker 1: even bother m. 292 00:15:46,160 --> 00:15:49,880 Speaker 2: He owns it, right, That wasn't enough to keep people 293 00:15:50,120 --> 00:15:53,440 Speaker 2: from coming along as competitors. But it does seem like 294 00:15:53,480 --> 00:15:56,440 Speaker 2: they really didn't start to emerge until much much later 295 00:15:56,520 --> 00:15:59,560 Speaker 2: in history. Yeah, like decades and decades on. 296 00:16:00,200 --> 00:16:00,840 Speaker 1: Yeah, for sure. 297 00:16:00,960 --> 00:16:03,760 Speaker 2: One of the things that cliss Notes have long been 298 00:16:04,040 --> 00:16:07,480 Speaker 2: criticized for, though, is like they write they write the 299 00:16:08,080 --> 00:16:13,720 Speaker 2: book on the scarlet letter, and that's that. Like what 300 00:16:13,760 --> 00:16:16,800 Speaker 2: you are reading could have been written by a grad 301 00:16:16,880 --> 00:16:21,440 Speaker 2: student in nineteen sixty eight, even though you just bought 302 00:16:21,440 --> 00:16:25,520 Speaker 2: this thing like last week. That's not the case any longer. 303 00:16:25,600 --> 00:16:28,520 Speaker 2: It's changed hands, and as it's changed hands several times, 304 00:16:28,520 --> 00:16:31,440 Speaker 2: they've definitely been dusted off and brushed up in all 305 00:16:31,520 --> 00:16:34,960 Speaker 2: those idioms. But for a very long time it was 306 00:16:35,000 --> 00:16:38,920 Speaker 2: like this is really old fashioned stuff, especially like the 307 00:16:39,040 --> 00:16:42,680 Speaker 2: language they use, the points they're making a lot of. 308 00:16:42,720 --> 00:16:45,440 Speaker 2: One of the things that cliss Notes was known for 309 00:16:45,560 --> 00:16:50,400 Speaker 2: is putting works of literature specifically the Scarlet Letter into 310 00:16:50,400 --> 00:16:55,479 Speaker 2: a historical context, and that can change as people understand 311 00:16:55,600 --> 00:16:58,360 Speaker 2: history more. But if you don't go update it, it's 312 00:16:58,400 --> 00:16:59,560 Speaker 2: the understanding of it. 313 00:17:00,000 --> 00:17:04,359 Speaker 1: Eighteen sixty eight, Yeah, for sure. You know we mentioned 314 00:17:04,359 --> 00:17:09,280 Speaker 1: the sixties. You just mentioned sixty eight for crying out loud. Yeah, 315 00:17:09,280 --> 00:17:11,199 Speaker 1: being a kind of a big decade for the business. 316 00:17:11,320 --> 00:17:13,200 Speaker 1: It was toward the end of that decade that things 317 00:17:13,240 --> 00:17:16,360 Speaker 1: got a little rocky. It was around nineteen sixty nine 318 00:17:16,400 --> 00:17:21,040 Speaker 1: that a couple of things happened to sort of dampen 319 00:17:21,080 --> 00:17:23,840 Speaker 1: the business, I guess a little bit. And this is 320 00:17:23,880 --> 00:17:27,240 Speaker 1: something I didn't know, but apparently starting in nineteen sixty 321 00:17:27,320 --> 00:17:29,680 Speaker 1: nine and through the first, you know, bit of the seventies, 322 00:17:30,119 --> 00:17:33,080 Speaker 1: the classics people are like, Hey, all these new teachers 323 00:17:33,080 --> 00:17:34,560 Speaker 1: came along and're like, hey, we don't need to read 324 00:17:34,560 --> 00:17:37,479 Speaker 1: the Scarlett Letter anymore. We're going to read another unnamed 325 00:17:37,480 --> 00:17:40,560 Speaker 1: book that's a little more current. And so the classics 326 00:17:40,600 --> 00:17:42,480 Speaker 1: kind of fell off a little bit. And apparently a 327 00:17:42,480 --> 00:17:45,520 Speaker 1: lot of high schools and colleges started the past fail thing. 328 00:17:46,200 --> 00:17:49,800 Speaker 1: So a kid wasn't as incentivized to ace a test, 329 00:17:50,560 --> 00:17:53,520 Speaker 1: they were just incentivized to pass a test. So They're like, 330 00:17:53,640 --> 00:17:55,240 Speaker 1: I don't even need the cliff notes. I can just 331 00:17:55,320 --> 00:17:57,080 Speaker 1: kind of fake my way through and pass this thing. 332 00:17:57,960 --> 00:18:00,840 Speaker 1: As a result, they dropped about a million bucks a 333 00:18:00,880 --> 00:18:04,800 Speaker 1: year in sales up until like the mid seventies, when 334 00:18:04,800 --> 00:18:06,280 Speaker 1: they were like, oh my god, what were we thinking. 335 00:18:06,280 --> 00:18:09,160 Speaker 1: We got to put the scarlet letterback on the reading list, 336 00:18:09,560 --> 00:18:12,040 Speaker 1: and we have to grade these kids according to their grade. 337 00:18:12,040 --> 00:18:14,280 Speaker 1: This past failed thing is not doing anyone any favors. 338 00:18:14,320 --> 00:18:15,240 Speaker 2: It's chaos. 339 00:18:15,520 --> 00:18:16,040 Speaker 1: It's chaos. 340 00:18:16,160 --> 00:18:18,040 Speaker 2: Yeah. Not only did they drop a million in sales, 341 00:18:18,080 --> 00:18:20,920 Speaker 2: they dropped a million units in the middle. 342 00:18:21,119 --> 00:18:22,080 Speaker 1: I thought that was sales. 343 00:18:22,200 --> 00:18:26,119 Speaker 2: No, Like, the number of sales that they made dropped 344 00:18:26,119 --> 00:18:28,200 Speaker 2: from two point eight million to one point eight million. 345 00:18:28,880 --> 00:18:31,280 Speaker 1: Oh, I was pretty sure that was dollars. But and 346 00:18:31,320 --> 00:18:34,040 Speaker 1: I'm sure if you're positive that it's units, I will 347 00:18:34,040 --> 00:18:34,320 Speaker 1: move on. 348 00:18:34,920 --> 00:18:36,480 Speaker 2: Seventy eight percent positive. 349 00:18:37,200 --> 00:18:39,119 Speaker 1: Oh okay, Well that tracks because I was twenty two 350 00:18:39,160 --> 00:18:40,040 Speaker 1: percent pots okay. 351 00:18:42,320 --> 00:18:46,040 Speaker 2: Yeah. And Cliff Hill of Gas was like, you hippies 352 00:18:46,600 --> 00:18:51,520 Speaker 2: right for that huge loss in sales for the mid seventies. Yeah. 353 00:18:51,560 --> 00:18:54,560 Speaker 2: So there was another stumble that they made Cliff's cassettes, 354 00:18:54,560 --> 00:18:57,120 Speaker 2: which was a good idea if you ask me, totally. 355 00:18:57,160 --> 00:19:00,199 Speaker 2: It was cliff Notes, but in a cassette version that 356 00:19:00,240 --> 00:19:02,840 Speaker 2: your kids could pop into their Walkman and walk around 357 00:19:02,920 --> 00:19:03,960 Speaker 2: listening to you. 358 00:19:04,040 --> 00:19:04,879 Speaker 1: Want to be lazier in? 359 00:19:05,359 --> 00:19:07,439 Speaker 2: Yeah, exactly. You don't even have to walk around. You 360 00:19:07,440 --> 00:19:09,720 Speaker 2: can lay there and listen to this stuff with your 361 00:19:09,760 --> 00:19:12,639 Speaker 2: eyes closed, in your hands soaking in Paul Mallin. 362 00:19:13,400 --> 00:19:15,320 Speaker 1: If you don't want to read the Scarlet Letter, and 363 00:19:15,400 --> 00:19:18,280 Speaker 1: you don't want to read the forty seven page summary, 364 00:19:18,920 --> 00:19:20,680 Speaker 1: how about you just pop in that cassette and lay 365 00:19:20,680 --> 00:19:22,360 Speaker 1: on your bed and smoke some. 366 00:19:22,320 --> 00:19:25,199 Speaker 2: Grass, yeah, and listen to Ed Asner tell you what 367 00:19:25,280 --> 00:19:26,520 Speaker 2: the Scarlet Letter means. 368 00:19:28,320 --> 00:19:30,679 Speaker 1: Oh boy, was that planned or did you just come 369 00:19:30,760 --> 00:19:31,119 Speaker 1: up with that ad? 370 00:19:31,320 --> 00:19:32,199 Speaker 2: I just came up with that. 371 00:19:32,400 --> 00:19:35,360 Speaker 1: Oh that's so great. This was only about a six 372 00:19:35,400 --> 00:19:37,760 Speaker 1: month thing. It did not go over well despite being 373 00:19:37,800 --> 00:19:40,119 Speaker 1: a pretty good idea that got me thinking about just 374 00:19:40,200 --> 00:19:42,600 Speaker 1: audio books or books on tape and when that was 375 00:19:42,640 --> 00:19:47,600 Speaker 1: a thing. Apparently that started in nineteen thirty two. Oh yeah, yeah, 376 00:19:47,640 --> 00:19:50,520 Speaker 1: the American Foundation for the Blind opened up a recording studio, 377 00:19:51,080 --> 00:19:52,800 Speaker 1: So it was a thing, but I feel like it 378 00:19:52,800 --> 00:19:55,440 Speaker 1: didn't really take off until much, much, much later. 379 00:19:55,600 --> 00:19:58,760 Speaker 2: Until the Walkman. Did you have a Walkman by the way. 380 00:19:59,440 --> 00:20:01,600 Speaker 1: Ah, yeah, of course I did. 381 00:20:01,760 --> 00:20:05,920 Speaker 2: Nice. I did too. I associated specifically with my cassette 382 00:20:06,000 --> 00:20:07,640 Speaker 2: of Huey Lewis and the News. 383 00:20:07,440 --> 00:20:10,280 Speaker 1: Sports one of the great records of all time. 384 00:20:10,359 --> 00:20:11,840 Speaker 2: Yeah, it is really good. 385 00:20:12,160 --> 00:20:13,640 Speaker 1: I don't think I ever had a disc man. 386 00:20:14,359 --> 00:20:14,960 Speaker 2: I didn't either. 387 00:20:16,080 --> 00:20:22,159 Speaker 1: I think I went straight from Walkman to cheese. I 388 00:20:22,160 --> 00:20:24,159 Speaker 1: guess iPod as far as walking around. 389 00:20:24,760 --> 00:20:27,879 Speaker 2: Oh yeah, I never had an iPod. I went from 390 00:20:28,160 --> 00:20:30,000 Speaker 2: Walkman to iPhone. 391 00:20:30,200 --> 00:20:34,040 Speaker 1: I guess I had the first iPod. 392 00:20:34,640 --> 00:20:35,080 Speaker 2: Wow. 393 00:20:35,640 --> 00:20:38,000 Speaker 1: So yeah, I had the first, not the you know, 394 00:20:38,119 --> 00:20:41,159 Speaker 1: not Steve Jobs's iPod, but you know, the first, the 395 00:20:41,160 --> 00:20:43,960 Speaker 1: first edition. I still have it. It still works. 396 00:20:43,960 --> 00:20:46,159 Speaker 2: Oh do you really? Wow, that's really saying something. 397 00:20:46,560 --> 00:20:48,240 Speaker 1: Yeah. I put pictures of it on my Instagram not 398 00:20:48,320 --> 00:20:50,199 Speaker 1: too long ago actually, because I found it, charged it, 399 00:20:50,800 --> 00:20:53,719 Speaker 1: and I just put up the opening screen because you know, 400 00:20:53,760 --> 00:20:56,719 Speaker 1: the first Walkman had everything in alphabetical order just on 401 00:20:56,760 --> 00:20:59,240 Speaker 1: the screen when he opened it. Yeah, and boy it 402 00:20:59,280 --> 00:21:02,560 Speaker 1: was eight, eight or nine bands locked in time from 403 00:21:03,359 --> 00:21:05,560 Speaker 1: I guess like two thousand or something whatever that was. 404 00:21:07,480 --> 00:21:08,640 Speaker 2: Yeah, I didn't have one of those. 405 00:21:09,440 --> 00:21:12,399 Speaker 1: I'm sorry. I'm gonna get you a maybe a Nano 406 00:21:12,760 --> 00:21:13,160 Speaker 1: no need. 407 00:21:13,960 --> 00:21:16,119 Speaker 2: Those things were tiny though. They were like the size 408 00:21:16,160 --> 00:21:18,080 Speaker 2: of a thumb of steak. 409 00:21:18,840 --> 00:21:20,040 Speaker 1: Yeah, or a square of chocolate. 410 00:21:20,080 --> 00:21:25,040 Speaker 2: Actually, yeah, there you ca Yeah, we'll keep going right. 411 00:21:25,920 --> 00:21:28,760 Speaker 1: Yeah. I mentioned Hillograss was a true corn Husker. He 412 00:21:28,840 --> 00:21:31,960 Speaker 1: kept that company in Nebraska. He felt very strongly about 413 00:21:32,000 --> 00:21:36,560 Speaker 1: that and donated ten percent of its profits to Nebraska organizations. 414 00:21:37,320 --> 00:21:39,040 Speaker 1: Was a big curator of the art, So the Museum 415 00:21:39,080 --> 00:21:41,680 Speaker 1: of Nebraska Art was a big one that benefited from 416 00:21:42,160 --> 00:21:45,639 Speaker 1: his stealing that idea from coal and they have. If 417 00:21:45,680 --> 00:21:47,880 Speaker 1: you've ever looked up, like, hey, what does this guy 418 00:21:47,920 --> 00:21:50,439 Speaker 1: look like? Anyway, you might see a bronze statue of him, 419 00:21:50,480 --> 00:21:52,840 Speaker 1: and that is from that Museum of Nebraska Art. 420 00:21:52,920 --> 00:21:55,200 Speaker 2: Yeah, he's standing up in some bushes like a creep 421 00:21:55,600 --> 00:21:56,560 Speaker 2: with a book open. 422 00:22:00,520 --> 00:22:02,440 Speaker 1: What else? What happened in nineteen eighty three? 423 00:22:02,640 --> 00:22:06,000 Speaker 2: He this is this? This? I think this also kind 424 00:22:06,000 --> 00:22:08,800 Speaker 2: of puts a certain like that it paints a picture 425 00:22:08,800 --> 00:22:12,159 Speaker 2: of this guy. That's what I'm trying to say. At 426 00:22:12,200 --> 00:22:16,159 Speaker 2: age sixty five on the dot, he retires, Okay, yeah, 427 00:22:16,240 --> 00:22:18,280 Speaker 2: like that's just the kind of guy he was. But 428 00:22:18,600 --> 00:22:21,720 Speaker 2: he didn't actually retire. He just stepped down from company 429 00:22:21,720 --> 00:22:25,680 Speaker 2: president to the head of the board of directors. Yeah, 430 00:22:25,680 --> 00:22:27,640 Speaker 2: and he still went into the office every day. 431 00:22:28,800 --> 00:22:31,640 Speaker 1: Yeah, and he instead of calling him mister hilligas they said, 432 00:22:31,680 --> 00:22:32,720 Speaker 1: you can come a cliff. 433 00:22:33,040 --> 00:22:35,480 Speaker 2: Right, he would show up in like a smoking jacket 434 00:22:35,520 --> 00:22:37,480 Speaker 2: and ascot after he retired. 435 00:22:37,560 --> 00:22:39,560 Speaker 1: Exactly, but he'd still called the shots. 436 00:22:39,640 --> 00:22:42,280 Speaker 2: Right. But that's just I mean, I can totally because 437 00:22:42,280 --> 00:22:46,040 Speaker 2: don't forget he was trained in geology, math physics, like 438 00:22:46,160 --> 00:22:48,240 Speaker 2: he had a certain way of looking at things for sure. 439 00:22:48,880 --> 00:22:51,640 Speaker 1: Yeah. That a couple of years later, in nineteen eighty five, 440 00:22:51,680 --> 00:22:55,800 Speaker 1: that was a Chicago Tribune article. So this is mid eighties. 441 00:22:55,880 --> 00:22:58,359 Speaker 1: They had a staff of about twenty five people, and 442 00:22:58,400 --> 00:23:00,520 Speaker 1: they had published two hundred and twenty five five guide 443 00:23:00,560 --> 00:23:06,040 Speaker 1: books or book guides rather sixty million copies in circulation. 444 00:23:06,280 --> 00:23:09,240 Speaker 1: And yes, I nailed it, thirty nine countries in circulation, 445 00:23:10,160 --> 00:23:12,679 Speaker 1: and apparently there were some countries that used them to 446 00:23:12,720 --> 00:23:15,880 Speaker 1: help teach American English in different. 447 00:23:15,560 --> 00:23:19,520 Speaker 2: Countries, sure, especially the English used by Americans. In nineteen sixty. 448 00:23:19,240 --> 00:23:22,800 Speaker 1: Eight, that's right. By the end of the eighties they 449 00:23:22,800 --> 00:23:25,160 Speaker 1: were taking in about eleven million bucks a year, which 450 00:23:25,200 --> 00:23:28,520 Speaker 1: is pretty good. Scratch it, just about twenty eight today 451 00:23:28,840 --> 00:23:31,640 Speaker 1: twenty eight million. Yeah, that's even better scratch, And by 452 00:23:31,680 --> 00:23:36,200 Speaker 1: the end of the millennium in nineteen ninety nine, at 453 00:23:36,200 --> 00:23:40,240 Speaker 1: the age of eighty one, he sold it off. He 454 00:23:40,359 --> 00:23:42,399 Speaker 1: was like, all right, I'm eighty one. I want to 455 00:23:42,440 --> 00:23:45,280 Speaker 1: live out my remaining years as a super rich guy 456 00:23:46,000 --> 00:23:48,000 Speaker 1: and not just a medium rich guy. So he sold 457 00:23:48,000 --> 00:23:51,400 Speaker 1: to IDG Books, who was a publisher of the Four 458 00:23:51,480 --> 00:23:55,280 Speaker 1: Dummies guides that everyone knows, and he sold for only 459 00:23:55,280 --> 00:23:58,919 Speaker 1: fourteen million, which kind of surprises me. Fully retired and 460 00:23:58,960 --> 00:24:01,320 Speaker 1: sadly died a couple of years later at eighty three 461 00:24:01,400 --> 00:24:02,919 Speaker 1: from complications of stroke. 462 00:24:03,359 --> 00:24:07,359 Speaker 2: I've always wondered what that is like guys in particular, 463 00:24:07,480 --> 00:24:10,800 Speaker 2: retiring and then dying like very soon after that. It's 464 00:24:10,920 --> 00:24:13,720 Speaker 2: kind of a thing. And even if you don't die, 465 00:24:14,280 --> 00:24:16,000 Speaker 2: you can, like a lot of people just get like 466 00:24:16,160 --> 00:24:20,000 Speaker 2: really sick for a while afterwards. And I don't know 467 00:24:20,040 --> 00:24:22,640 Speaker 2: if it's like you've been running on adrenaline last five 468 00:24:22,720 --> 00:24:26,000 Speaker 2: years or what the deal is, but it's like when 469 00:24:26,040 --> 00:24:28,480 Speaker 2: you finally your body finally resets, like I don't have 470 00:24:28,520 --> 00:24:30,639 Speaker 2: to go to work anymore. Something happens to you. 471 00:24:31,640 --> 00:24:34,920 Speaker 1: Are you saying this personally to me? So I, yep, 472 00:24:35,040 --> 00:24:36,120 Speaker 1: can consider this as I. 473 00:24:36,080 --> 00:24:37,880 Speaker 2: Wait my future retiring choke. 474 00:24:40,440 --> 00:24:42,200 Speaker 1: It was bought and sold a few more times, though. 475 00:24:42,200 --> 00:24:44,800 Speaker 1: In two thousand and one, John Wiley and Son's bought 476 00:24:44,800 --> 00:24:48,280 Speaker 1: the brand. They changed the name this time. This is 477 00:24:48,280 --> 00:24:50,359 Speaker 1: when they squashed it together as Cliff's Notes with the 478 00:24:50,440 --> 00:24:56,240 Speaker 1: Capitol NY. Then Houghton Mifflin Harcourt bought it in twenty twelve, 479 00:24:56,359 --> 00:24:58,720 Speaker 1: and then Course Hero bought it in twenty one. 480 00:24:58,960 --> 00:25:04,200 Speaker 2: Yeah, yeah, that makes sense to courts heroes a online tutor. Essentially, 481 00:25:04,240 --> 00:25:06,760 Speaker 2: they have courses and their heroes for it. 482 00:25:08,240 --> 00:25:10,080 Speaker 1: And one final thing before we take the break, is 483 00:25:10,600 --> 00:25:12,800 Speaker 1: it is I think the New York Times and the 484 00:25:12,840 --> 00:25:16,160 Speaker 1: Early aughts did a report and they found that it's 485 00:25:16,200 --> 00:25:19,359 Speaker 1: not just lazy high school kids that are buying these books. 486 00:25:19,400 --> 00:25:23,760 Speaker 1: They found out it's lazy adults in book clubs. They 487 00:25:23,760 --> 00:25:26,040 Speaker 1: want to participate in the book club, but they maybe 488 00:25:26,720 --> 00:25:28,359 Speaker 1: don't have the time to read the Scarlet Letter, so 489 00:25:28,359 --> 00:25:30,240 Speaker 1: they'll get the cliff Notes so they can go and 490 00:25:30,280 --> 00:25:32,840 Speaker 1: have some wine and talk about the abridged version. 491 00:25:33,040 --> 00:25:35,280 Speaker 2: Right, you can tell the ones that read the cliff 492 00:25:35,400 --> 00:25:37,280 Speaker 2: Notes of the Scarlet Letter because they're the ones who 493 00:25:37,280 --> 00:25:38,160 Speaker 2: thought it was really good. 494 00:25:39,320 --> 00:25:41,639 Speaker 1: That's right, And it's also the yellow and black is 495 00:25:41,640 --> 00:25:43,280 Speaker 1: sticking out from their fanny. 496 00:25:43,280 --> 00:25:46,080 Speaker 2: Fact, they have a little piece of it in their teeth. 497 00:25:46,640 --> 00:25:50,720 Speaker 1: Right, all right, shall we take our second break? Yes, 498 00:25:51,200 --> 00:25:53,160 Speaker 1: all right, we'll be back and pick up on where 499 00:25:53,160 --> 00:26:08,479 Speaker 1: we are today with Cliff and his notes. We loss 500 00:26:08,520 --> 00:26:12,440 Speaker 1: so much stuff from Josh and Shook. 501 00:26:13,760 --> 00:26:14,879 Speaker 2: Still fui. 502 00:26:18,040 --> 00:26:19,960 Speaker 1: All right, as promised, we're going to talk about Cliffs 503 00:26:20,000 --> 00:26:23,680 Speaker 1: Notes today. You can still buy these pamphlets. Like I said, 504 00:26:23,720 --> 00:26:26,159 Speaker 1: I looked up online if you want to buy the 505 00:26:26,160 --> 00:26:28,200 Speaker 1: scarlet letter and hold it in your hand. I think 506 00:26:28,200 --> 00:26:30,720 Speaker 1: it was eight ninety nine somewhere a little less. But 507 00:26:30,720 --> 00:26:32,320 Speaker 1: they're kind of in that ballpark. 508 00:26:31,920 --> 00:26:34,960 Speaker 2: Aren't they used? Though they're not newly printed. 509 00:26:36,520 --> 00:26:39,160 Speaker 1: I don't know. I mean they saw them on Amazon 510 00:26:39,600 --> 00:26:40,720 Speaker 1: that still could be used. 511 00:26:40,720 --> 00:26:43,399 Speaker 2: I guess that was my take that they're used, But 512 00:26:43,920 --> 00:26:44,720 Speaker 2: who knows. 513 00:26:45,240 --> 00:26:47,359 Speaker 1: Maybe I do know that their main source of income 514 00:26:47,440 --> 00:26:53,840 Speaker 1: now is the website that offers most of this stuff 515 00:26:54,040 --> 00:26:57,840 Speaker 1: for free, which is weird that they also have a 516 00:26:58,200 --> 00:26:58,800 Speaker 1: fee model. 517 00:27:00,480 --> 00:27:04,840 Speaker 2: Yeah, so you can subscribe to Cliffs Notes today for 518 00:27:04,920 --> 00:27:07,040 Speaker 2: I think nine dollars a month or thirty six bucks 519 00:27:07,080 --> 00:27:11,280 Speaker 2: a year, and you get all of the free stuff, 520 00:27:11,560 --> 00:27:13,800 Speaker 2: but you can also download it as a PDF, so 521 00:27:13,880 --> 00:27:18,600 Speaker 2: if you learned better by like reading on print or 522 00:27:18,600 --> 00:27:21,360 Speaker 2: on paper, you would need to do that. But they 523 00:27:21,400 --> 00:27:24,000 Speaker 2: also have other stuff too. There's like much more in 524 00:27:24,080 --> 00:27:27,480 Speaker 2: depth guides and analysis and stuff like that behind their paywall. 525 00:27:27,840 --> 00:27:29,560 Speaker 2: So it's not like you're just a total sucker for 526 00:27:29,600 --> 00:27:32,280 Speaker 2: paying for free cliffs Notes, because they have a bunch 527 00:27:32,320 --> 00:27:34,480 Speaker 2: of stuff that's not just free. 528 00:27:34,640 --> 00:27:36,360 Speaker 1: Yeah, and I got, we're not going to go through 529 00:27:36,359 --> 00:27:38,880 Speaker 1: this list, but Olivia was kind enough, I think because 530 00:27:38,880 --> 00:27:42,520 Speaker 1: she needed to fulfill a word count to list out 531 00:27:42,560 --> 00:27:46,120 Speaker 1: what you get in the actual free version of let's say, 532 00:27:46,160 --> 00:27:49,960 Speaker 1: the Scarlet Letter. And my take is that you get 533 00:27:50,600 --> 00:27:54,640 Speaker 1: a pretty good like summary and chapter by chapter thing 534 00:27:54,800 --> 00:27:57,879 Speaker 1: and character analysis and all that stuff. But it's just 535 00:27:58,000 --> 00:28:02,000 Speaker 1: even a lesser version than the more or robust paid monthly. 536 00:28:01,800 --> 00:28:05,400 Speaker 2: Right, and I mean it's even more. It's like there's 537 00:28:05,480 --> 00:28:08,840 Speaker 2: pretty good detail in it. Like for their their analysis 538 00:28:08,880 --> 00:28:11,200 Speaker 2: of The Scarlet Letter, they talk about how the Scarlet 539 00:28:11,280 --> 00:28:16,280 Speaker 2: Letter fits into dystopian fiction in general, yeah, or how 540 00:28:16,359 --> 00:28:18,840 Speaker 2: Big Brother in the Scarlet Letter can be compared to 541 00:28:18,960 --> 00:28:23,800 Speaker 2: Hitler stallin yeh, or when hester Prinne develops news speak, 542 00:28:24,160 --> 00:28:25,520 Speaker 2: what all that means. 543 00:28:27,800 --> 00:28:30,720 Speaker 1: Yeah, exactly, an a biography of George Orwell, the writer 544 00:28:30,800 --> 00:28:31,560 Speaker 1: of the Scarlet Letter. 545 00:28:31,560 --> 00:28:34,679 Speaker 2: That's right. Yeah, there's a bunch of stuff. I went 546 00:28:34,760 --> 00:28:37,000 Speaker 2: in and poked around, and it is a lot of 547 00:28:37,080 --> 00:28:41,600 Speaker 2: free stuff. Like you could write a numerous really good 548 00:28:41,720 --> 00:28:45,080 Speaker 2: slam dunk papers on the Scarlet Letter just from the 549 00:28:45,520 --> 00:28:48,120 Speaker 2: free stuff that they have available. So I'm a little 550 00:28:48,160 --> 00:28:50,640 Speaker 2: curious too what their business model is, because it doesn't 551 00:28:50,680 --> 00:28:54,400 Speaker 2: really make sense to me unless it's a portal two 552 00:28:55,240 --> 00:28:58,720 Speaker 2: course Hero. Now that I think about it, I'll bet 553 00:28:58,760 --> 00:29:00,920 Speaker 2: it is. I'll bet they get you with the free 554 00:29:00,920 --> 00:29:03,560 Speaker 2: stuff and then they get you into course Hero, and 555 00:29:03,560 --> 00:29:05,160 Speaker 2: they turn you upside down and shake you by your 556 00:29:05,200 --> 00:29:07,440 Speaker 2: ankles until all the change falls out of your pockets? 557 00:29:08,080 --> 00:29:09,480 Speaker 1: Do you want to be a better student for nine 558 00:29:09,480 --> 00:29:13,360 Speaker 1: books a month? So we should talk a little bit 559 00:29:13,360 --> 00:29:15,080 Speaker 1: more about the elephant in the room, which is that 560 00:29:15,200 --> 00:29:18,600 Speaker 1: this is just a way for kids to cheat. I mean, 561 00:29:18,640 --> 00:29:21,480 Speaker 1: the other elephant is we haven't discussed our own cliff notes. 562 00:29:21,640 --> 00:29:25,000 Speaker 1: Cliff notes use I will volunteer my own. You don't 563 00:29:25,000 --> 00:29:28,120 Speaker 1: have to answer, I've never used them. Okay, Well, go 564 00:29:28,200 --> 00:29:31,200 Speaker 1: ahead and just make me look bad right before I 565 00:29:31,320 --> 00:29:32,480 Speaker 1: say that I leaned on them. 566 00:29:32,560 --> 00:29:35,120 Speaker 2: No worse than that. I never I didn't even bother 567 00:29:35,200 --> 00:29:37,720 Speaker 2: to use the cliff notes. I didn't read the material either. 568 00:29:37,920 --> 00:29:38,640 Speaker 1: Oh. 569 00:29:38,920 --> 00:29:42,479 Speaker 2: I was just a really, really lame high school student. 570 00:29:42,600 --> 00:29:45,080 Speaker 2: In high school, I was not good at all. I 571 00:29:45,080 --> 00:29:46,680 Speaker 2: didn't blossom until college. 572 00:29:47,040 --> 00:29:49,640 Speaker 1: Okay, I do remember that now. But you were setting 573 00:29:49,680 --> 00:29:50,600 Speaker 1: me up to look like a chump. 574 00:29:50,640 --> 00:29:53,840 Speaker 2: I No, I didn't saved you, thank you like hester 575 00:29:53,960 --> 00:29:55,480 Speaker 2: I did it in the Scarlet Letter. 576 00:29:56,080 --> 00:30:01,000 Speaker 1: That's right. I did use cliff notes, not exclude. I 577 00:30:01,080 --> 00:30:03,400 Speaker 1: was always a believer, and this is not right, kids 578 00:30:04,120 --> 00:30:07,000 Speaker 1: of I love to read. I was an English major, 579 00:30:07,160 --> 00:30:10,480 Speaker 1: for heaven's sake. No, so I love to read, but 580 00:30:11,080 --> 00:30:14,880 Speaker 1: I wanted to read what I wanted to read. Emily 581 00:30:14,960 --> 00:30:20,400 Speaker 1: still sort of challenges me, not on just reading, but 582 00:30:20,480 --> 00:30:23,160 Speaker 1: like Chuck only does what he wants to do, that 583 00:30:23,240 --> 00:30:26,640 Speaker 1: kind of thing. That's not the best trade, everybody, you 584 00:30:26,640 --> 00:30:29,680 Speaker 1: should not be like Chuck. But I wanted to read 585 00:30:29,680 --> 00:30:31,200 Speaker 1: what I wanted to read. I didn't want to read 586 00:30:31,240 --> 00:30:35,520 Speaker 1: the Scarlet Letter. So I got the cliffs notes and 587 00:30:35,560 --> 00:30:38,800 Speaker 1: you know, probably peruse the Scarlet Letter. The books that 588 00:30:39,160 --> 00:30:41,840 Speaker 1: I was like, I totally want to read that I 589 00:30:41,840 --> 00:30:43,040 Speaker 1: can't think of another book. 590 00:30:42,840 --> 00:30:44,120 Speaker 2: Title, the Scarlet Letter. 591 00:30:44,760 --> 00:30:47,360 Speaker 1: Yeah, I would read that Scarlet Letter. I wouldn't read 592 00:30:47,400 --> 00:30:49,280 Speaker 1: the one they assigned to me. So I did use 593 00:30:49,320 --> 00:30:51,640 Speaker 1: cliff notes. I did that was in high school. Did 594 00:30:51,640 --> 00:30:53,840 Speaker 1: not use them in college as an English major because 595 00:30:53,880 --> 00:30:55,560 Speaker 1: I felt like it was time to get a little 596 00:30:55,560 --> 00:30:58,000 Speaker 1: more serious and I chose that major willingly, so I 597 00:30:58,000 --> 00:31:00,920 Speaker 1: should probably do the work. And that was only work 598 00:31:01,000 --> 00:31:03,959 Speaker 1: in college I really really enjoyed was reading and writing. 599 00:31:04,040 --> 00:31:07,440 Speaker 1: So I didn't use him in college. But all that 600 00:31:07,480 --> 00:31:09,280 Speaker 1: to say, the elephant in the room is like, is 601 00:31:09,320 --> 00:31:12,360 Speaker 1: this just for lazy kids? And you mentioned that Hilligas 602 00:31:12,480 --> 00:31:15,440 Speaker 1: was like no, but how would he enforce that or 603 00:31:15,560 --> 00:31:16,080 Speaker 1: encourage that? 604 00:31:16,200 --> 00:31:19,880 Speaker 2: Rather with a stern note? Yeah, at the beginning of 605 00:31:19,920 --> 00:31:23,520 Speaker 2: every copy of cliff Notes, he had a little note. 606 00:31:24,120 --> 00:31:26,720 Speaker 2: His signature was next to it too. He said that 607 00:31:26,800 --> 00:31:31,520 Speaker 2: a thorough appreciation of literature allows no shortcuts, and students 608 00:31:31,520 --> 00:31:36,160 Speaker 2: who use them to avoid reading the actual material or 609 00:31:36,320 --> 00:31:40,200 Speaker 2: having to go into class for discussion groups about the 610 00:31:41,320 --> 00:31:45,280 Speaker 2: material are denying themselves the very education that they are 611 00:31:45,320 --> 00:31:49,280 Speaker 2: presumably giving their most vital years to achieve. And I 612 00:31:49,280 --> 00:31:52,480 Speaker 2: feel like he took a bit of an utopian approach 613 00:31:52,560 --> 00:31:56,720 Speaker 2: to how he viewed his customers. But surely there was 614 00:31:56,760 --> 00:31:59,120 Speaker 2: some out there. I do wonder if there was a 615 00:31:59,240 --> 00:32:04,640 Speaker 2: single cliff Notes buyer who read that note and was like, 616 00:32:04,840 --> 00:32:07,160 Speaker 2: you know what, I'm going to change my wage. I'm 617 00:32:07,200 --> 00:32:08,440 Speaker 2: abusing these things. 618 00:32:09,440 --> 00:32:11,720 Speaker 1: I doubt it, but I'm sure there were students like 619 00:32:11,800 --> 00:32:13,960 Speaker 1: I did, at times where a book was a little 620 00:32:14,000 --> 00:32:16,640 Speaker 1: over their head and they used the cliff Notes as 621 00:32:16,640 --> 00:32:19,000 Speaker 1: intended to help with the book. 622 00:32:19,200 --> 00:32:22,320 Speaker 2: I saw also that some teachers did that. They actually 623 00:32:22,360 --> 00:32:26,200 Speaker 2: suggested cliffs Notes for some students, which meant that your 624 00:32:26,240 --> 00:32:28,360 Speaker 2: teacher thought you were a dip stick. 625 00:32:29,800 --> 00:32:33,479 Speaker 1: Well. Teachers also were on record as using it for 626 00:32:33,560 --> 00:32:36,440 Speaker 1: lesson planning, sometimes because they didn't want to read the 627 00:32:36,480 --> 00:32:37,520 Speaker 1: scarlet letter either. 628 00:32:37,560 --> 00:32:42,120 Speaker 2: That's really hilarious. That's so missus Kravopple, it totally is. 629 00:32:43,080 --> 00:32:45,400 Speaker 2: And then a lot of them actually used cliff Notes 630 00:32:45,440 --> 00:32:49,800 Speaker 2: for the opposite reasons. They would know like like, if 631 00:32:49,840 --> 00:32:53,360 Speaker 2: you're a high school English teacher, there's a handful of 632 00:32:53,400 --> 00:32:56,600 Speaker 2: the scarlet letters that you've assigned during the year, and 633 00:32:56,640 --> 00:32:59,440 Speaker 2: you assigned the same scarlet letters over and over again, 634 00:32:59,520 --> 00:33:03,360 Speaker 2: year after year, so you probably know the cliffs Notes 635 00:33:03,400 --> 00:33:07,000 Speaker 2: on those things. By heart, so you can very easily 636 00:33:07,040 --> 00:33:10,600 Speaker 2: pick out when somebody is not only using the cliffs Notes, 637 00:33:10,640 --> 00:33:14,200 Speaker 2: but way worse than that, it's actually plagiarizing the cliffs Notes. 638 00:33:14,440 --> 00:33:18,320 Speaker 2: That was the low laziest thing you could possibly do. 639 00:33:18,680 --> 00:33:22,440 Speaker 2: Prior to chat GPT writing your your paper for you. 640 00:33:23,080 --> 00:33:25,760 Speaker 1: Yeah, this is coming from two gen xers, and we 641 00:33:25,800 --> 00:33:27,520 Speaker 1: wrote the book on how to get away with lazy. 642 00:33:27,840 --> 00:33:30,720 Speaker 2: Yeah. I didn't even read the material or the cliffs Notes. 643 00:33:30,760 --> 00:33:31,680 Speaker 2: That's pretty lazy. 644 00:33:31,720 --> 00:33:37,640 Speaker 1: Yeah. Certain universities took charge. In nineteen ninety seven, Villanova 645 00:33:37,920 --> 00:33:42,520 Speaker 1: pulled cliff Notes from their college bookstore. Other bookstores maybe 646 00:33:42,560 --> 00:33:44,760 Speaker 1: didn't sell them, but they're the only one that Livy 647 00:33:44,800 --> 00:33:47,040 Speaker 1: could find at least that actually pulled them off the shelves. 648 00:33:47,160 --> 00:33:50,120 Speaker 2: Yeah. They were famously sent in a hit squad that 649 00:33:50,240 --> 00:33:52,440 Speaker 2: ended up trashing the bookstore and tore up all of 650 00:33:52,440 --> 00:33:55,400 Speaker 2: the cliffs Notes. And when they left, they threw flash 651 00:33:55,440 --> 00:33:58,000 Speaker 2: bang grenades into the bookstore as they take. 652 00:33:57,880 --> 00:34:02,280 Speaker 1: Off, and yellow h Hut Cliff did not like this, 653 00:34:02,560 --> 00:34:04,640 Speaker 1: and they took out a full page ad. I guess 654 00:34:04,640 --> 00:34:06,880 Speaker 1: he was passed away by this point, but the company 655 00:34:06,920 --> 00:34:09,880 Speaker 1: didn't like this, and they took an ad in the 656 00:34:09,960 --> 00:34:13,120 Speaker 1: Villanova student newspaper called it censorship, and the college just 657 00:34:13,160 --> 00:34:15,200 Speaker 1: like they can still mind these things anywhere. This is 658 00:34:15,239 --> 00:34:16,960 Speaker 1: sort of a symbolic gesture calm down. 659 00:34:17,080 --> 00:34:20,480 Speaker 2: Yeah, we kind of touched on and we didn't say 660 00:34:20,520 --> 00:34:23,000 Speaker 2: it like overtly, But there were a lot of teachers 661 00:34:23,000 --> 00:34:26,200 Speaker 2: out there who were okay with cliff Notes, and some 662 00:34:26,280 --> 00:34:29,520 Speaker 2: who even encouraged their use. That seems to have come 663 00:34:29,560 --> 00:34:33,640 Speaker 2: along like a generation after cliffs Notes came out, which 664 00:34:33,680 --> 00:34:36,520 Speaker 2: is not coincidental because a lot of those people who 665 00:34:36,560 --> 00:34:39,879 Speaker 2: grew up to be English teachers and English professors used 666 00:34:39,920 --> 00:34:43,480 Speaker 2: cliff Notes when they went through school themselves, so at 667 00:34:43,520 --> 00:34:45,520 Speaker 2: the very least they had a certain fondness of it, 668 00:34:45,560 --> 00:34:47,680 Speaker 2: and at best they were like, this is actually super 669 00:34:47,680 --> 00:34:49,360 Speaker 2: helpful as a reference material. 670 00:34:50,120 --> 00:34:52,800 Speaker 1: Yeah, for sure. And if you have a set of 671 00:34:52,840 --> 00:34:56,200 Speaker 1: cliffs Notes that you have read recently from later in 672 00:34:56,239 --> 00:34:59,680 Speaker 1: the company's story, you're like, hey, man, I didn't see 673 00:34:59,680 --> 00:35:03,960 Speaker 1: any note from cliff saying these aren't shortcuts. Ps enjoyed 674 00:35:03,960 --> 00:35:07,680 Speaker 1: the shortcut. This didn't have anything in it. I think 675 00:35:07,800 --> 00:35:11,319 Speaker 1: the minute he sold that company, they were like, let's 676 00:35:11,320 --> 00:35:14,480 Speaker 1: get rid of that note. Yeah, it's a real dragon. 677 00:35:14,560 --> 00:35:19,160 Speaker 1: Not only that, like our advertising should actively encourage the 678 00:35:19,200 --> 00:35:20,600 Speaker 1: fact that this is a shortcut. 679 00:35:21,080 --> 00:35:22,680 Speaker 2: Yeah, that's pretty much what they did. 680 00:35:23,000 --> 00:35:23,560 Speaker 1: Let's own it. 681 00:35:23,680 --> 00:35:26,960 Speaker 2: Yeah, and they did own it. I think they kind 682 00:35:26,960 --> 00:35:29,759 Speaker 2: of walked it back a little bit, so there's like 683 00:35:30,480 --> 00:35:34,040 Speaker 2: a watered down version of his note essentially saying the 684 00:35:34,080 --> 00:35:38,560 Speaker 2: same thing. But they definitely did. They said the the 685 00:35:38,760 --> 00:35:41,200 Speaker 2: unspoken part out loud. I guess is how they put it. 686 00:35:41,960 --> 00:35:45,520 Speaker 1: Yeah, for sure. Is this Here's the big question though, 687 00:35:45,520 --> 00:35:47,360 Speaker 1: and I'm glad Livia posed this question, like is it 688 00:35:47,400 --> 00:35:51,440 Speaker 1: bad to use cliffs notes and the very idea of 689 00:35:51,560 --> 00:35:57,440 Speaker 1: like do kids need to read the Scarlet Letter or 690 00:35:57,520 --> 00:35:59,880 Speaker 1: is the only reason they're reading the Scarlet Letter to 691 00:36:00,239 --> 00:36:03,719 Speaker 1: just not look like a dipstick when someone brings up 692 00:36:03,719 --> 00:36:05,520 Speaker 1: the Scarlet Letter, like do you just need to be 693 00:36:05,600 --> 00:36:10,560 Speaker 1: acquainted with this stuff as a cultural touch point in 694 00:36:10,600 --> 00:36:13,879 Speaker 1: life or to get a Jeopardy answer correct or I'm sorry, 695 00:36:13,960 --> 00:36:15,360 Speaker 1: Jeopardy clue correct. 696 00:36:17,400 --> 00:36:17,600 Speaker 2: Man. 697 00:36:17,680 --> 00:36:22,640 Speaker 1: We almost got our membership provoked. And you know this 698 00:36:22,680 --> 00:36:25,080 Speaker 1: is me speaking. I think, yeah, like you should read 699 00:36:25,080 --> 00:36:26,800 Speaker 1: these books, and a lot of people are on record 700 00:36:26,840 --> 00:36:29,640 Speaker 1: saying yeah, I mean, not necessarily just a scarlet letter, 701 00:36:29,680 --> 00:36:33,839 Speaker 1: but it's called I believe there's a literature scholar from 702 00:36:33,840 --> 00:36:38,440 Speaker 1: the University of Kentucky named Alan Nadell that calls it 703 00:36:38,520 --> 00:36:42,760 Speaker 1: the labor of witnessing, Like to actually read the thing 704 00:36:43,640 --> 00:36:47,239 Speaker 1: is the thing. It's not reading the Wikipedia, I think 705 00:36:47,280 --> 00:36:50,520 Speaker 1: that was. She found a redditor East t X Josh 706 00:36:50,560 --> 00:36:53,399 Speaker 1: that said, it's like reading the Wikipedia on Beethoven's ninth 707 00:36:53,440 --> 00:36:56,960 Speaker 1: but not listening to it. There's something about experiencing the 708 00:36:57,000 --> 00:37:00,000 Speaker 1: thing that is different and valuable. 709 00:37:00,520 --> 00:37:04,040 Speaker 2: Yeah. Yeah, and reading all this chuck made me realize 710 00:37:04,080 --> 00:37:06,600 Speaker 2: how much I missed out by not reading all those 711 00:37:06,640 --> 00:37:09,600 Speaker 2: books in high school. You still can, buddy, right, So 712 00:37:09,680 --> 00:37:12,320 Speaker 2: I went on a couple of like I searched books 713 00:37:12,320 --> 00:37:14,279 Speaker 2: you should read before you die, and that brought up 714 00:37:14,440 --> 00:37:17,640 Speaker 2: humorous lists, and there's some that appear on all the lists. 715 00:37:18,320 --> 00:37:22,040 Speaker 2: And I'm still searching for which the Scarlet Letter I'm 716 00:37:22,080 --> 00:37:22,560 Speaker 2: going to read? 717 00:37:23,080 --> 00:37:24,279 Speaker 1: Right, but single book? 718 00:37:24,360 --> 00:37:26,879 Speaker 2: Yeah, if you have any recommendations for one to start with, 719 00:37:27,560 --> 00:37:27,960 Speaker 2: let me know. 720 00:37:28,840 --> 00:37:31,280 Speaker 1: Well, you know it would be fun. As our mutual 721 00:37:31,320 --> 00:37:36,479 Speaker 1: friend Joey Siara of the Henry Clay People who are friends, 722 00:37:36,480 --> 00:37:38,440 Speaker 1: who wrote that and performed the theme song to our 723 00:37:38,480 --> 00:37:40,400 Speaker 1: television show and still a good friend. I'm going to 724 00:37:40,440 --> 00:37:42,120 Speaker 1: see he's going to Glengarry with me this weekend. 725 00:37:42,239 --> 00:37:42,760 Speaker 2: Very nice. 726 00:37:42,960 --> 00:37:46,239 Speaker 1: He is a Moby Dick aficionado and collects copies and 727 00:37:46,320 --> 00:37:50,320 Speaker 1: versions of that, and he said that is the best 728 00:37:50,320 --> 00:37:52,399 Speaker 1: book of all time. He said, it's not my favorite book. 729 00:37:52,400 --> 00:37:53,520 Speaker 1: He said, it's the best book. 730 00:37:54,520 --> 00:37:56,759 Speaker 2: You mean the Scarlet Letter, the one with the Great 731 00:37:56,760 --> 00:37:57,200 Speaker 2: White Way. 732 00:37:57,400 --> 00:38:00,640 Speaker 1: Oh, that's right, I got the name wrong. I'm so sorry. 733 00:38:00,719 --> 00:38:03,680 Speaker 2: Yeah, all right, yeah, I saw that one and I 734 00:38:03,719 --> 00:38:06,080 Speaker 2: was like, I don't know, I read It'd be fun 735 00:38:06,120 --> 00:38:08,840 Speaker 2: if we both read that, Okay. I have a feeling 736 00:38:08,840 --> 00:38:10,839 Speaker 2: you're going to be like, you're still reading that two 737 00:38:10,960 --> 00:38:11,719 Speaker 2: years from now. 738 00:38:12,360 --> 00:38:15,040 Speaker 1: But well, let's put it this way. Joey gave me 739 00:38:15,080 --> 00:38:18,040 Speaker 1: a copy probably two years ago, and it sits untouched. 740 00:38:18,080 --> 00:38:19,920 Speaker 2: Okay, Shell, all right, do you give me a two 741 00:38:20,040 --> 00:38:22,640 Speaker 2: year head start and then you start and we'll finish 742 00:38:22,640 --> 00:38:23,880 Speaker 2: at the same time and talk about it. 743 00:38:24,680 --> 00:38:27,879 Speaker 1: I gotta put down this Mike Campbell book of Tom 744 00:38:27,920 --> 00:38:30,160 Speaker 1: Petty and the Heartbreakers, and the Rim one before that, 745 00:38:30,280 --> 00:38:32,080 Speaker 1: and the mud Honey one before that I'll read is 746 00:38:32,120 --> 00:38:34,600 Speaker 1: these rock books. I need to put them all away. 747 00:38:35,440 --> 00:38:37,239 Speaker 1: And by the way, those are all called The Scarlet Letter. 748 00:38:38,000 --> 00:38:40,600 Speaker 1: My story in Tom Petty and the Heartbreakers. 749 00:38:40,239 --> 00:38:43,319 Speaker 2: Right, and also Chuck, I mean, if rock and Roll 750 00:38:43,400 --> 00:38:46,279 Speaker 2: rot your brain reading about rock and roll really does? 751 00:38:48,000 --> 00:38:52,799 Speaker 1: Should we mention one more point that teachers make or 752 00:38:52,920 --> 00:38:56,879 Speaker 1: I'm sorry that a problem with study guides. Some people 753 00:38:56,960 --> 00:38:59,600 Speaker 1: are like, hey, these study guys just give you one 754 00:38:59,680 --> 00:39:02,680 Speaker 1: lens look through to view this thing. And what you 755 00:39:02,719 --> 00:39:04,480 Speaker 1: need to do is read the book and go to 756 00:39:04,520 --> 00:39:06,480 Speaker 1: a class and hear it from a teacher. But some 757 00:39:06,520 --> 00:39:08,520 Speaker 1: people say, yeah, but that teacher is just looking at 758 00:39:08,560 --> 00:39:11,799 Speaker 1: it through their lens. I disagree. As an English major, 759 00:39:11,840 --> 00:39:15,319 Speaker 1: in my classes, the teacher would present perhaps their analysis, 760 00:39:15,880 --> 00:39:18,040 Speaker 1: and then say this is what other people think, and 761 00:39:18,080 --> 00:39:18,919 Speaker 1: what do you think? 762 00:39:19,440 --> 00:39:22,240 Speaker 2: Right? And you have to have read the cliffs Notes 763 00:39:22,239 --> 00:39:26,440 Speaker 2: to say you think. What else you want to talk 764 00:39:26,480 --> 00:39:29,759 Speaker 2: about any of these parodies or spin offs or competitors? 765 00:39:30,120 --> 00:39:32,080 Speaker 1: Yeah, I mean we can just mention kind of quickly. 766 00:39:32,480 --> 00:39:36,680 Speaker 1: Spark Notes became the biggest competitor in like nineteen ninety nine. 767 00:39:38,000 --> 00:39:40,480 Speaker 1: There's one called Schmoop found it in two thousand and 768 00:39:40,520 --> 00:39:42,440 Speaker 1: eight that became a pretty good competitor. 769 00:39:42,480 --> 00:39:44,840 Speaker 2: That's pretty good. I went and read some of their stuff. 770 00:39:44,840 --> 00:39:48,880 Speaker 2: It's much more loosely written, like what's up with YadA 771 00:39:48,960 --> 00:39:51,560 Speaker 2: YadA YadA. Oh really, what's up with that letter? 772 00:39:51,600 --> 00:39:55,640 Speaker 1: A interesting? I do want to mention this one spoof 773 00:39:55,680 --> 00:39:56,880 Speaker 1: at least Thug Notes. 774 00:39:57,200 --> 00:39:57,920 Speaker 2: Yeah, it's great. 775 00:39:58,280 --> 00:39:59,200 Speaker 1: Did you watch any of these? 776 00:40:00,000 --> 00:40:02,040 Speaker 2: That's the one on Doctor Jekyl and mister Hyde. 777 00:40:02,600 --> 00:40:05,359 Speaker 1: Yeah, I think give me the car letter Man. 778 00:40:05,640 --> 00:40:07,240 Speaker 2: I got it too. We both went. 779 00:40:07,120 --> 00:40:09,399 Speaker 1: Down Thug Notes. 780 00:40:09,480 --> 00:40:10,800 Speaker 2: I was talking about the movie. 781 00:40:11,080 --> 00:40:13,600 Speaker 1: Oh right, right, right. It's a YouTube series from comedian 782 00:40:13,600 --> 00:40:17,520 Speaker 1: Greg Edwards. He plays a character, a PhD named Sparky Sweets, 783 00:40:18,080 --> 00:40:22,160 Speaker 1: who summarizes a commentary on one hundred different books. They're 784 00:40:22,200 --> 00:40:24,799 Speaker 1: generally about five minutes long, and it's a comedy thing, 785 00:40:25,840 --> 00:40:29,080 Speaker 1: you know, it's thug Notes. He does African American vernacular 786 00:40:29,680 --> 00:40:33,880 Speaker 1: and breaks down these books in a fun way, in 787 00:40:33,880 --> 00:40:36,520 Speaker 1: a very quick way. But he's got three point one 788 00:40:36,560 --> 00:40:38,839 Speaker 1: four million subs, and if you watch one of these, 789 00:40:38,880 --> 00:40:41,479 Speaker 1: like you did, you will soon learn like it's a joke, 790 00:40:41,960 --> 00:40:44,520 Speaker 1: but he's laying down some real truth on some of 791 00:40:44,560 --> 00:40:45,120 Speaker 1: these as well. 792 00:40:45,200 --> 00:40:47,560 Speaker 2: Oh yeah, like when you finish watching one of these 793 00:40:47,560 --> 00:40:50,360 Speaker 2: thug Notes, like you understand what that book was about, 794 00:40:50,600 --> 00:40:53,200 Speaker 2: like fully, Like he does a great job with it. 795 00:40:53,239 --> 00:40:56,480 Speaker 2: But yeah, there's just this whole stick to it. That's 796 00:40:56,520 --> 00:40:57,399 Speaker 2: pretty awesome too. 797 00:40:58,040 --> 00:40:59,839 Speaker 1: Yeah. I watched a few of them, but the one 798 00:41:00,040 --> 00:41:03,759 Speaker 1: on the Scarlet Letter by George Orwell. At the end 799 00:41:03,960 --> 00:41:08,000 Speaker 1: in the analysis, he explains he talks about censorship and 800 00:41:08,000 --> 00:41:10,719 Speaker 1: book burning and stalinism and double talk and all that 801 00:41:10,760 --> 00:41:14,080 Speaker 1: stuff in a very fun way. And I can only 802 00:41:14,120 --> 00:41:18,320 Speaker 1: think that, like, there might be young students that identify 803 00:41:18,680 --> 00:41:22,279 Speaker 1: with with Greg Edwards and what he's doing, that it 804 00:41:22,360 --> 00:41:25,880 Speaker 1: might provide a little real insight and inspiration, I hope. So, 805 00:41:26,400 --> 00:41:27,200 Speaker 1: even though it's. 806 00:41:27,040 --> 00:41:29,520 Speaker 2: Just a joke, did you say that? Did you say 807 00:41:29,520 --> 00:41:31,240 Speaker 2: the name of his character on thug Notes? 808 00:41:31,719 --> 00:41:32,040 Speaker 1: I did? 809 00:41:32,400 --> 00:41:34,279 Speaker 2: I love it. I guess that's about it. 810 00:41:34,400 --> 00:41:36,320 Speaker 1: Huh, that's all I got on cliff Notes. 811 00:41:36,600 --> 00:41:39,799 Speaker 2: Okay, I think man. Hats off to us, Hats off 812 00:41:39,800 --> 00:41:42,960 Speaker 2: to Olivia, hats off to Mental Floss, Hats off to 813 00:41:43,040 --> 00:41:47,080 Speaker 2: Sparky Sweet's PhD. We made it through cliffs Notes. 814 00:41:47,719 --> 00:41:49,200 Speaker 1: Hats off to Nathaniel Hawthorne. 815 00:41:49,800 --> 00:41:53,600 Speaker 2: Yeah, and hester Print too. Yeah, let's see, since we 816 00:41:53,719 --> 00:41:56,080 Speaker 2: took our hat off to hester Print, of course, that 817 00:41:56,160 --> 00:41:57,600 Speaker 2: means it's time for listener mail. 818 00:42:02,440 --> 00:42:05,000 Speaker 1: Hey guys, this is about Broadway. My name's Reagan. I've 819 00:42:05,040 --> 00:42:07,680 Speaker 1: been a listener for ten years. My husband Paul, and 820 00:42:07,719 --> 00:42:09,360 Speaker 1: I love to listen to you guys while we cooked dinner, 821 00:42:10,040 --> 00:42:13,600 Speaker 1: and we listen to reruns on long car trips. I'm 822 00:42:13,600 --> 00:42:16,359 Speaker 1: writing in Because Broadway the Broadway episode because I am 823 00:42:16,360 --> 00:42:19,440 Speaker 1: a theatrical costume designer and I wanted to offer some 824 00:42:19,480 --> 00:42:23,400 Speaker 1: more insight about previews that you guys were discussing. Previews 825 00:42:23,440 --> 00:42:25,279 Speaker 1: have a cool function where they are actually used by 826 00:42:25,280 --> 00:42:27,480 Speaker 1: the production team to keep changing, like Josh said, and 827 00:42:27,480 --> 00:42:30,360 Speaker 1: fine tuning a show based on audience feedback, especially on 828 00:42:30,400 --> 00:42:33,120 Speaker 1: a brand new show. New lines and music may even 829 00:42:33,120 --> 00:42:36,040 Speaker 1: be written and added during the process. Changes can also 830 00:42:36,080 --> 00:42:40,200 Speaker 1: include restaging and cutting or adding technical elements like costumes 831 00:42:40,200 --> 00:42:43,400 Speaker 1: for props. However, Chuck was right and that toward the 832 00:42:43,440 --> 00:42:46,320 Speaker 1: end of previews the show will be frozen by the director, 833 00:42:46,320 --> 00:42:48,760 Speaker 1: which means no further changes are allowed to be made, 834 00:42:49,000 --> 00:42:51,480 Speaker 1: and it's after that time that critics will be invited 835 00:42:51,480 --> 00:42:57,160 Speaker 1: to attend during previews after they're frozen before opening night. 836 00:42:58,160 --> 00:43:00,319 Speaker 1: Got it so that totally clears it up. Thanks for 837 00:43:00,320 --> 00:43:02,960 Speaker 1: doing such a great job covering Broadway. Really touched me 838 00:43:03,040 --> 00:43:04,960 Speaker 1: to hear about the theater world on my favorite podcast, 839 00:43:05,000 --> 00:43:06,920 Speaker 1: because I listen to you guys almost daily in the 840 00:43:06,920 --> 00:43:10,640 Speaker 1: costume shop. And that is from Reagan McKay, interim costume 841 00:43:10,640 --> 00:43:12,359 Speaker 1: shop manager at the Roundhouse Theater. 842 00:43:12,920 --> 00:43:15,640 Speaker 2: Wow, that's awesome. I think we talked about the Roundhouse Theater, 843 00:43:15,719 --> 00:43:16,120 Speaker 2: didn't we. 844 00:43:16,320 --> 00:43:17,320 Speaker 1: It sounds familiar. 845 00:43:17,560 --> 00:43:20,040 Speaker 2: I hope we did. Thank you very much, Reagan. We 846 00:43:20,080 --> 00:43:22,040 Speaker 2: love it when we hear from experts in the field 847 00:43:22,280 --> 00:43:24,799 Speaker 2: about an episode we talked about, especially when they say 848 00:43:24,800 --> 00:43:27,360 Speaker 2: we got it right. And if you want to be 849 00:43:27,480 --> 00:43:29,480 Speaker 2: like Reagan and send us an email where you're like, hey, 850 00:43:29,680 --> 00:43:31,759 Speaker 2: I know what I'm talking about, and you guys did 851 00:43:31,760 --> 00:43:34,359 Speaker 2: a good job. We love that kind of thing. You 852 00:43:34,400 --> 00:43:40,759 Speaker 2: can send it to Stuff Podcasts at iHeartRadio dot com. 853 00:43:40,920 --> 00:43:43,799 Speaker 1: Stuff you Should Know is a production of iHeartRadio. For 854 00:43:43,880 --> 00:43:48,080 Speaker 1: more podcasts my heart Radio, visit the iHeartRadio app, Apple Podcasts, 855 00:43:48,200 --> 00:43:50,040 Speaker 1: or wherever you listen to your favorite shows.