WEBVTT - The Taxing Problem of Global Tech Giants

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<v Speaker 1>Wrong, wrong thing to do. They should not have done it.

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<v Speaker 1>I told him, I said, don't do it, because if

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<v Speaker 1>you do what, I'm going to tax your wine. Hello

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<v Speaker 1>and welcome to Stephanomics, the podcast that brings the global

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<v Speaker 1>economy to you. In his four years as president, I've

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<v Speaker 1>found I haven't agreed with Donald Trump on everything, but

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<v Speaker 1>when he laid into the French tax on the revenues

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<v Speaker 1>of digital companies a while back, he had a point.

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<v Speaker 1>The international tax system wasn't built for a world of

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<v Speaker 1>online shopping and complex global supply chains. But one country

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<v Speaker 1>acting alone isn't going to fix it. Everyone, including the French,

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<v Speaker 1>agrees we really need a global solution. But for that,

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<v Speaker 1>you need the US and the rest of the world

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<v Speaker 1>to agree on the best way to divide up the

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<v Speaker 1>profits of those big tech giants, and that is proving

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<v Speaker 1>very difficult. Indeed, in a minute, I'll be talking to

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<v Speaker 1>the frenchman stuck in the middle of this, the official

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<v Speaker 1>who has to find a way through or risk another

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<v Speaker 1>round of nasty US europe trade wars. Will also be

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<v Speaker 1>going to Abidjan in the Ivory Coast to hear about

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<v Speaker 1>the global chocolate war what it means for the price

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<v Speaker 1>of Hershey's kisses this Christmas. But first, a short introduction

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<v Speaker 1>to the battle over the future of tax from our

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<v Speaker 1>French economy reporter William Horrobin Mercy m. It's one a

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<v Speaker 1>M in the French Senate on Tuesday May two, in

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<v Speaker 1>the nine century Chamber, the President of the Session, Tanni Mohammed,

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<v Speaker 1>is submitting to a vote the world's first tax and

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<v Speaker 1>the digital revenues of multinational tech giants. Something to do

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<v Speaker 1>on some detexts, continue doing some delgation depends Senator. The

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<v Speaker 1>calm passing of the bill with only four votes against,

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<v Speaker 1>reflected an unquestioning support in France making tech giants pay

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<v Speaker 1>more tax. Then this happened. France put on a U

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<v Speaker 1>attacks on our companies, you know that, and wrong, wrong

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<v Speaker 1>thing to do. They should not have done it. They

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<v Speaker 1>didn't do the right thing when they start taxing our companies.

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<v Speaker 1>We tax our companies. They don't tax our companies. So

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<v Speaker 1>France did that. I told him, I said, don't do it,

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<v Speaker 1>because if you do it, I'm going to tax your wine.

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<v Speaker 1>Weing tariff or tax or whatever you want. So yeah,

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<v Speaker 1>we're working on that right now. Transcend anti clash is

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<v Speaker 1>in fact just the tip of an iceberg. Both surface,

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<v Speaker 1>there is a far broader battle over the future of taxation, trade,

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<v Speaker 1>and the authority of nations. As the global economy turns digital,

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<v Speaker 1>governments see sovereignty slipping away as they struggled to tax

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<v Speaker 1>globe trotting firms with market capitalizations that dwarf the GDP

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<v Speaker 1>of most nations. Traditional firms that face the costs and

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<v Speaker 1>tax bills of having a physical presence are crying foul

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<v Speaker 1>as their custom goes elsewhere, and even the global tech

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<v Speaker 1>giants are voicing concern about navigating a growing thicket of

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<v Speaker 1>unilateral measures and punitive levees. The US has started investigations

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<v Speaker 1>into taxes like frances in at least ten other countries,

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<v Speaker 1>from the UK to Italy, India and Indonesia. The COVID

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<v Speaker 1>crisis has done nothing to unwind the tension. On the contrary,

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<v Speaker 1>locked down in their homes, consumers have moved online like

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<v Speaker 1>never before to work, shop, eat and entertain themselves. Meanwhile,

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<v Speaker 1>governments are clocking up vast debts as they bail out

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<v Speaker 1>bricks and mortar firms on the verge of collap Any

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<v Speaker 1>hope for a solution to taxation in the digital age

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<v Speaker 1>rides on negotiations at the o e c D, the

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<v Speaker 1>Organization for Economic Cooperation and Development. But there's a problem.

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<v Speaker 1>The talks on the rules of tax involved nearly one

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<v Speaker 1>hundred and forty countries and have been tracking on for years.

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<v Speaker 1>Among the many issues still to resolve, the most divisive

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<v Speaker 1>is the scope of new tax rules, with the Europeans

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<v Speaker 1>wanting to single out digital companies and the US demanding

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<v Speaker 1>no such ring fencing of firms that are in the

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<v Speaker 1>most part American. With no swift deal in sight, a

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<v Speaker 1>truce in the battle between France and the Trump administration

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<v Speaker 1>is about to break. The French government is resuming the

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<v Speaker 1>collection of its tax on digital revenues this month, and

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<v Speaker 1>the US is set to retaliate in early January with

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<v Speaker 1>taxes on one point three billion dollars of emblematic French goods,

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<v Speaker 1>including handbags and cosmetics. If that happens, France says the

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<v Speaker 1>EU must immediately retaliate all. Let's put digital tax at

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<v Speaker 1>the top of Joe Biden's list of problems when he

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<v Speaker 1>takes office to solve it and lead the bridge a

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<v Speaker 1>Transatlantic divide. Here's the French finance minister Bruno Lamaire, the UK, Spain,

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<v Speaker 1>Italy Austria have accepted to launch their own digital taxation

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<v Speaker 1>because we are all aware that this is a question

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<v Speaker 1>of fairness. You cannot have the digital giants being less

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<v Speaker 1>taxes than SAMESE and than the smallest private companies euro

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<v Speaker 1>I really hope that this new Biden's administration will mean

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<v Speaker 1>a new start in the relationship between job and the

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<v Speaker 1>United States. Well, if we're going to get nearly a

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<v Speaker 1>hundred and forty countries to agree something in the next

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<v Speaker 1>twelve months, it's only going to be after herculean efforts

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<v Speaker 1>by the individual we're going to talk to now. Pascal

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<v Speaker 1>Saint them are, director of the Center of Attack Policy

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<v Speaker 1>at the a e c D in Paris. Pascal, thank

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<v Speaker 1>you so much for coming on Stephanomics. We had a

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<v Speaker 1>little we had a little bit from William Horrobin there,

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<v Speaker 1>But as far as your concerned, what's at stake in

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<v Speaker 1>these negotiations, Well, what is at stake is some form

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<v Speaker 1>of economic peace, in particular between the US and Europe.

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<v Speaker 1>The dispute is about how countries could better share the

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<v Speaker 1>taxation of digital companies. That's where the Europeans and not

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<v Speaker 1>only the Europeans the rest of the world have been

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<v Speaker 1>very frustrated for the past ten years, seeing these companies

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<v Speaker 1>are deriving a lot of profits from our markets and

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<v Speaker 1>we cannot tax them. And we cannot tax them because

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<v Speaker 1>we're stuck with rules which were designed one century ago

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<v Speaker 1>which prevent us from taxing companies because they are not

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<v Speaker 1>physically present on our market. Therefore we cannot collect anything.

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<v Speaker 1>These companies are making billions, and these billions were untacked

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<v Speaker 1>until recently. Now they may be taxed in the US,

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<v Speaker 1>but we want our fair share and the US in

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<v Speaker 1>response to that set but this profit belongs to me.

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<v Speaker 1>It's it's profit by American companies, and there is no

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<v Speaker 1>reason for me to let you tax them. And by

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<v Speaker 1>the way, if we find a solution, it shouldn't be

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<v Speaker 1>ring fans to digital companies because the problem we're facing

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<v Speaker 1>is a global problem for all companies. So we've been

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<v Speaker 1>struggling with that for the past three years. And we

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<v Speaker 1>have an extension, unfortunately not until the end of twenty one,

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<v Speaker 1>but the end of the first semester of twenty one.

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<v Speaker 1>So the challenge is even bigger because we need to

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<v Speaker 1>find consensus in the next six months basically, it just

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<v Speaker 1>seems like it's gonna be really difficult. Um. I mean,

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<v Speaker 1>I guess one question is we we've we've started to

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<v Speaker 1>think that tech giants, these enormous companies are sort of

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<v Speaker 1>bigger than any one government. I mean, can governments actually

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<v Speaker 1>prevail against these companies. Well, that's a good question, and

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<v Speaker 1>indeed there is a challenge that. Maybe The first thing

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<v Speaker 1>to say is that until we did a big G

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<v Speaker 1>twenty O city initiative known under the Depth acronym. That

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<v Speaker 1>was a big effort by the G twenty to try

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<v Speaker 1>to bring some form of tax regulation to globalization and

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<v Speaker 1>say multinational companies can locate their profits serious link tax

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<v Speaker 1>s events in a complete legal manner. And we did

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<v Speaker 1>change that in two thousand and fifteen. We came up

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<v Speaker 1>with the new set of rules, and these rules have

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<v Speaker 1>translated in the US tax reform and due to thousands

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<v Speaker 1>sixteen seventeen, the tech companies, among others it's not omitted

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<v Speaker 1>to tech could have an effective tax rate on their

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<v Speaker 1>foreign source income plus to zero. Now they are taxed

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<v Speaker 1>in the US at least at ten percent. So you

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<v Speaker 1>can see that governments can act when they want to act.

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<v Speaker 1>But the question which is left is how do you

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<v Speaker 1>share these profits? Is it taxable only in the US

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<v Speaker 1>or elsewhere? How you share profits of multinational companies depend

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<v Speaker 1>on what we call tax treaties, which are international tax instruments.

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<v Speaker 1>There are three thousand, five hundred instruments, and today these

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<v Speaker 1>instruments provide for a country to tax the foreign company

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<v Speaker 1>when this foreign company has a physical presence in the country.

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<v Speaker 1>This dates back to ninety eight brick and mortar economy.

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<v Speaker 1>That's what we need to change. But again, if we

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<v Speaker 1>change it, it shouldn't be only on tech companies. But

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<v Speaker 1>you may raise the same question for uton the French,

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<v Speaker 1>you know, luxury company, the manufacture bag, the design, the

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<v Speaker 1>good French taste, right, so French good taste, So they

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<v Speaker 1>say it belongs to us. But the Chinese who buy

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<v Speaker 1>the bags may say, well, sorry, part of the value

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<v Speaker 1>creation belongs to us. So the question of how you

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<v Speaker 1>share the profit is not omitted to tech companies and governments.

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<v Speaker 1>I think if they act together, can change the rules.

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<v Speaker 1>So companies are not in a position to block but

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<v Speaker 1>it's more for governments to make the effort to try

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<v Speaker 1>to reach consensus, and that's not easy, especially as you

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<v Speaker 1>said it. We have one hundred and forty countries around

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<v Speaker 1>the table. If we don't get these countries agreeing on something,

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<v Speaker 1>the risk we face is trade tensions, trade wars, and

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<v Speaker 1>then you know, the French are trying to move on

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<v Speaker 1>their own and the US is retaliating, and Europe may

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<v Speaker 1>retaliate to the retaliation, and that's where you end up

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<v Speaker 1>with the trade war, which would harm growth further. And

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<v Speaker 1>after COVID, we we don't need any other hurdle on

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<v Speaker 1>on growth. So you know, the counter factual is the

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<v Speaker 1>best reason to try to find an agreement. We've been

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<v Speaker 1>talking on this podcast about the new players and the

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<v Speaker 1>Biden administration. How do you think the Biden administration can

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<v Speaker 1>change this or even break the log jam. It's a

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<v Speaker 1>very good question, and like very good questions, there is

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<v Speaker 1>no answer yet. We do not know. What has happened is, however,

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<v Speaker 1>quite interesting and much more complex than people think. First,

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<v Speaker 1>when we did the Best Project back in two thousand, thirteen,

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<v Speaker 1>fourteen and fifteen, the Obama administration at that time said

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<v Speaker 1>there is no problem with digital, let's not talk about that.

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<v Speaker 1>We revisit that in twenty after all these measures are implemented,

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<v Speaker 1>So the US was very negative Obama administration. Very Paradoxically,

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<v Speaker 1>the Trump administration, which was not known for being multilateralists,

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<v Speaker 1>right said well, let's have a conversation. The US changed

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<v Speaker 1>its approach and kind of told the French, you want

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<v Speaker 1>to tax Google. You're right, you're the market, but we

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<v Speaker 1>want to tax your companies because we are their market.

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<v Speaker 1>And that's where the conversation started in two thousand and seventeen. Paradoxically,

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<v Speaker 1>the door being opened by the Trump administration. Now it

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<v Speaker 1>is true that in two thousand twenty this year, the

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<v Speaker 1>Trump administration has got cold feeds because the election was approaching,

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<v Speaker 1>because companies were not sure whether they wanted to change

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<v Speaker 1>or not. And at the end of the day, I

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<v Speaker 1>mean progress like behind and and we didn't deliver the

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<v Speaker 1>solution by here and as planned. So what will the

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<v Speaker 1>Biden administration do. We hope that they will continue the negotiation,

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<v Speaker 1>that they will say we want a solution, and that

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<v Speaker 1>they will take some leadership to indicate what is the

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<v Speaker 1>solution they want. I think all the other countries are

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<v Speaker 1>ready to take what the US would tell them if

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<v Speaker 1>it's fair enough, and that's will But that's what we

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<v Speaker 1>will see. We shall see I hope soon, and we

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<v Speaker 1>must see it soon because we have only six months,

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<v Speaker 1>and after six months, countries will move unilaterally. Because it's

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<v Speaker 1>been yes, they've been waiting, So the Biden administration will

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<v Speaker 1>probably have to disclose quite soon what their position is.

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<v Speaker 1>This negotiation has actually got bigger and bigger, in part

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<v Speaker 1>because of the Trump administration's approach. Um, is it the

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<v Speaker 1>case that you have to agree this whole new system

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<v Speaker 1>for taxing companies globally in order to resolve the digital question?

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<v Speaker 1>Or are you hopeful that maybe there's a halfway house.

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<v Speaker 1>There is a menu of options. One option would be

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<v Speaker 1>to say, what is the dispute. The dispute is on

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<v Speaker 1>a few highly digitalized companies, and one could say, let's

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<v Speaker 1>sort this out first and then take more time to

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<v Speaker 1>sort out the more fundamental problems of the international tax framework.

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<v Speaker 1>But these crosses the red line fixed by the US

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<v Speaker 1>so far in a bipartisan manner, which is not ring fencing.

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<v Speaker 1>So you have here a contradition. You could do an

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<v Speaker 1>easy fix, a quick fix, but these crosses redline, because

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<v Speaker 1>that would be just too much one way try effect

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<v Speaker 1>for the US. It's a one way traffic. The US

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<v Speaker 1>pays a check to the rest of the world. Right,

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<v Speaker 1>I mean you you have a free lunch on American

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<v Speaker 1>companies and we give a tax credit, which means that

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<v Speaker 1>we transfer taxing rights to you. So you can understand

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<v Speaker 1>why they would say that. Well, absolutely, and the US

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<v Speaker 1>as a fair point to say, one, why would we

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<v Speaker 1>be interested in paying the check to the rest of

0:14:20.760 --> 0:14:24.880
<v Speaker 1>the world when they unfairly attacked American business Because that's

0:14:24.920 --> 0:14:28.360
<v Speaker 1>the US perception. And too, we cannot really bring fens

0:14:28.880 --> 0:14:31.440
<v Speaker 1>so that's a way to do a quick fix. May

0:14:31.640 --> 0:14:35.080
<v Speaker 1>not work. Then what we could do and it wouldn't

0:14:35.080 --> 0:14:38.200
<v Speaker 1>take years, is to have a broader scope. But that's

0:14:38.240 --> 0:14:40.920
<v Speaker 1>for the US to say what they want in that scope.

0:14:41.280 --> 0:14:45.920
<v Speaker 1>Digital companies, consumer facing businesses, which was the latest position

0:14:46.000 --> 0:14:49.400
<v Speaker 1>of the US administration, whether it's the sustained engagement of

0:14:49.440 --> 0:14:53.440
<v Speaker 1>a company with the customers, with the consumers, the final

0:14:53.560 --> 0:14:56.840
<v Speaker 1>consumers on the market. That that that that would be

0:14:56.920 --> 0:14:59.160
<v Speaker 1>the area where you would you would create the new

0:14:59.240 --> 0:15:02.040
<v Speaker 1>taxing right where you would gives to the markets a

0:15:02.120 --> 0:15:04.480
<v Speaker 1>new taxing right. And that we can do, and that

0:15:04.640 --> 0:15:08.120
<v Speaker 1>we can do in the next six months because we're ready. Technically,

0:15:08.200 --> 0:15:12.600
<v Speaker 1>we're ready almost we are very well advanced and just

0:15:12.840 --> 0:15:15.880
<v Speaker 1>waiting for political equipment to press the button and get

0:15:15.960 --> 0:15:20.200
<v Speaker 1>it at and ready. We should probably we should pause

0:15:20.240 --> 0:15:22.160
<v Speaker 1>for a second to paint the scene a little bit

0:15:22.240 --> 0:15:24.600
<v Speaker 1>because people listeners who are not so familiar with the

0:15:24.760 --> 0:15:26.880
<v Speaker 1>with the O E c D. When you talk about

0:15:26.920 --> 0:15:29.360
<v Speaker 1>technical work, that is what the O E c D

0:15:29.520 --> 0:15:32.280
<v Speaker 1>is famous for. And you sit in the wonderful office.

0:15:32.480 --> 0:15:34.840
<v Speaker 1>Wonderful office is in a in a very nice part

0:15:34.880 --> 0:15:38.000
<v Speaker 1>of Paris, UH, and have tended to be very good

0:15:38.040 --> 0:15:40.720
<v Speaker 1>at technical work, not always so good at reaching fast

0:15:40.760 --> 0:15:48.400
<v Speaker 1>agreements UH and having dynamic progress on. I think you

0:15:48.600 --> 0:15:51.480
<v Speaker 1>keep the recent years it was twenty years ago. I

0:15:51.960 --> 0:15:55.920
<v Speaker 1>hope we get the the expertise and the technical point

0:15:56.000 --> 0:15:57.840
<v Speaker 1>and you've kept the nice buildings that should be said

0:15:57.880 --> 0:16:01.080
<v Speaker 1>and we get the nice building as well. Your point all, yeah,

0:16:01.280 --> 0:16:05.760
<v Speaker 1>that's so good at providing political breakthrough, it's no longer true.

0:16:06.760 --> 0:16:09.560
<v Speaker 1>Let me give you two examples. Two thousand eight, Global

0:16:09.600 --> 0:16:13.080
<v Speaker 1>French Ship Crisis two thousand eight. For the first time

0:16:13.240 --> 0:16:16.280
<v Speaker 1>the G twenty meets at the leaders level when they

0:16:16.360 --> 0:16:18.760
<v Speaker 1>say we need to put an end to bank secrecy.

0:16:19.080 --> 0:16:23.000
<v Speaker 1>The obesity delivered the end of bank secrecy in two

0:16:23.080 --> 0:16:27.360
<v Speaker 1>years time. We listed countries, we provided a standard, we

0:16:27.480 --> 0:16:32.160
<v Speaker 1>provided a multilateral convention to implement that standard. Ten years later,

0:16:32.320 --> 0:16:35.080
<v Speaker 1>where we are not a single country in the world

0:16:35.200 --> 0:16:39.920
<v Speaker 1>has bank secrecy left. Last September, eighty four million bank

0:16:39.960 --> 0:16:45.000
<v Speaker 1>accounts were exchanged Switzerland, I mean the temple of bank

0:16:45.080 --> 0:16:48.920
<v Speaker 1>secrecy exchanged more than three million bank accounts with the

0:16:49.080 --> 0:16:53.520
<v Speaker 1>countries where the people live having bank accounts in Switzerland

0:16:53.840 --> 0:16:59.280
<v Speaker 1>for a total value of ten trillion US dollars ten trillion.

0:16:59.800 --> 0:17:03.600
<v Speaker 1>That a concrete example. Second one and due to thousand twelve,

0:17:04.080 --> 0:17:10.040
<v Speaker 1>multinational companies could locate their profits wherever they wanted tax avoidance.

0:17:10.160 --> 0:17:12.879
<v Speaker 1>It was an easy game to play. We came up

0:17:12.920 --> 0:17:15.080
<v Speaker 1>with an action plan and we told the g twenty

0:17:15.400 --> 0:17:18.560
<v Speaker 1>we're going to change international tax woos. It's used to

0:17:18.640 --> 0:17:21.840
<v Speaker 1>take twenty years to change COMMA and DOT in ob

0:17:22.000 --> 0:17:26.800
<v Speaker 1>City guidelines. We did all these changes fifteen changes in

0:17:27.200 --> 0:17:30.800
<v Speaker 1>two years time. And as a result, you have hundreds

0:17:30.880 --> 0:17:34.680
<v Speaker 1>of billions of taxes which are being collected on multinational

0:17:34.800 --> 0:17:37.880
<v Speaker 1>companies which were not in the past. It is true

0:17:37.920 --> 0:17:41.080
<v Speaker 1>that on the digital project it takes more time because

0:17:41.160 --> 0:17:45.440
<v Speaker 1>it's more complex because big countries are modivided, but we're there.

0:17:45.800 --> 0:17:49.679
<v Speaker 1>We have all these people coming together, exchanging information, sharing

0:17:49.760 --> 0:17:52.720
<v Speaker 1>the same goal, which is to strengthen the attacks sovereignty

0:17:53.119 --> 0:17:56.480
<v Speaker 1>by corporation. But we'll also have I think a high

0:17:56.560 --> 0:17:59.080
<v Speaker 1>level of gorenment. The question is more of the timing.

0:17:59.200 --> 0:18:03.600
<v Speaker 1>So I think we've we've been more than just happy

0:18:03.720 --> 0:18:07.800
<v Speaker 1>technocrats in Paris. So there you have it. For for years,

0:18:07.840 --> 0:18:09.639
<v Speaker 1>I think people some people would have said, what's the

0:18:09.680 --> 0:18:12.280
<v Speaker 1>O E c D for? But but quite seriously, it

0:18:12.359 --> 0:18:14.320
<v Speaker 1>turns out this is what it can be for trying

0:18:14.359 --> 0:18:17.040
<v Speaker 1>to fix these really incredibly difficult problems that we face

0:18:17.520 --> 0:18:21.959
<v Speaker 1>with a move to a to a digital economy. So Pascal,

0:18:22.680 --> 0:18:25.119
<v Speaker 1>where does this go from here? You've talked about the

0:18:25.160 --> 0:18:30.200
<v Speaker 1>Biden administration, You've talked about the timing. I can't help

0:18:30.320 --> 0:18:33.560
<v Speaker 1>noticing that there's been some talk about the middle of

0:18:33.680 --> 0:18:37.919
<v Speaker 1>next year and then maybe the end of next year. Realistically,

0:18:38.320 --> 0:18:40.760
<v Speaker 1>how likely is it that this is going to get

0:18:40.800 --> 0:18:45.440
<v Speaker 1>resolved in the next six or twelve months. I don't know.

0:18:46.400 --> 0:18:48.640
<v Speaker 1>There is a real level of unset and you which

0:18:48.720 --> 0:18:52.080
<v Speaker 1>makes it exciting right for observers, a bit stressing when

0:18:52.119 --> 0:18:56.879
<v Speaker 1>you're an insider. Um we we need to wait for

0:18:57.760 --> 0:19:01.119
<v Speaker 1>Biden administration to give indications, and I think they are

0:19:01.160 --> 0:19:03.560
<v Speaker 1>reflecting on that they need to make up their minds

0:19:03.800 --> 0:19:05.920
<v Speaker 1>and send a message to the rest of the world.

0:19:06.359 --> 0:19:10.080
<v Speaker 1>And it will largely depend on on their message whether

0:19:10.560 --> 0:19:14.720
<v Speaker 1>they want to play ball or not what they will

0:19:14.800 --> 0:19:18.840
<v Speaker 1>do on the on the trade front. Given that before leaving,

0:19:18.880 --> 0:19:23.639
<v Speaker 1>the Trump administration will inflict sanctions on the French. Because

0:19:23.720 --> 0:19:27.600
<v Speaker 1>the French are moving unilaterally with their digital service tax um,

0:19:28.400 --> 0:19:31.000
<v Speaker 1>we we we have a fair chance of reaching an agreement.

0:19:31.080 --> 0:19:33.639
<v Speaker 1>And at the leaders level there is the sense that

0:19:34.200 --> 0:19:37.080
<v Speaker 1>not only it is possible, but it is wishable that

0:19:37.200 --> 0:19:40.280
<v Speaker 1>we reach an agreement. And against that background we can

0:19:40.359 --> 0:19:44.280
<v Speaker 1>be optimistic that that something positive will happen, even though

0:19:44.560 --> 0:19:46.560
<v Speaker 1>we don't know yet. And and it's up for the

0:19:46.640 --> 0:19:50.480
<v Speaker 1>Biden administration to decide which direction they will they will

0:19:50.560 --> 0:19:55.920
<v Speaker 1>want to go. Countries would rather avoid the trade attensions,

0:19:56.119 --> 0:19:58.680
<v Speaker 1>especially in the post COVID environment. I mean this is

0:20:00.000 --> 0:20:02.320
<v Speaker 1>if you take some distance, this is a tiny issue

0:20:02.640 --> 0:20:05.480
<v Speaker 1>in the grand schemes of things, so we should not

0:20:05.720 --> 0:20:10.480
<v Speaker 1>have we should not harm growth for these and the

0:20:10.600 --> 0:20:16.199
<v Speaker 1>tax technicalities can be fixed, even though it's politically sensitive,

0:20:16.520 --> 0:20:19.320
<v Speaker 1>they must be fixed. So we are confident that we'll

0:20:19.359 --> 0:20:23.240
<v Speaker 1>move ahead and that will will have a path towards

0:20:23.520 --> 0:20:28.440
<v Speaker 1>further corporation, some form of tax regulation of globalization, which

0:20:28.720 --> 0:20:33.200
<v Speaker 1>I think is what we need. Meanwhile, it could be

0:20:33.560 --> 0:20:35.720
<v Speaker 1>handbags at dawn. I mean, we are literally having a

0:20:35.800 --> 0:20:39.280
<v Speaker 1>bare neck or fight between the US and France on

0:20:39.440 --> 0:20:43.480
<v Speaker 1>this with with the US imposing the tariffs on on handbags.

0:20:43.480 --> 0:20:47.320
<v Speaker 1>So we come we come full circle from the heights

0:20:47.400 --> 0:20:50.399
<v Speaker 1>of the digital economy to sort of basic taxes on

0:20:50.600 --> 0:20:55.680
<v Speaker 1>key products like handbags and lipsticks cosmetics, which is the

0:20:55.880 --> 0:21:00.400
<v Speaker 1>US vision of the French right bags and dipsticks. Past

0:21:00.480 --> 0:21:03.320
<v Speaker 1>canaandam Or, director of the Center for Text Policy at

0:21:03.320 --> 0:21:13.240
<v Speaker 1>oc D, thank you very much. Thank you. In a

0:21:13.320 --> 0:21:17.840
<v Speaker 1>global chocolate war, it's Hers against West Africa. That was

0:21:17.920 --> 0:21:19.800
<v Speaker 1>a headline on bloom Bog but jumped out at me

0:21:19.960 --> 0:21:22.800
<v Speaker 1>this week. We can't have a global chocolate war two

0:21:22.880 --> 0:21:26.359
<v Speaker 1>weeks before Christmas. Then I read the story and found

0:21:26.400 --> 0:21:28.719
<v Speaker 1>out there was a lot more resting on this than

0:21:28.800 --> 0:21:32.159
<v Speaker 1>your holiday bowl of hers. She's kisses or chocolate orange.

0:21:32.840 --> 0:21:36.360
<v Speaker 1>Leander Basson Pierre is our Ivory Coast reporter and she's

0:21:36.400 --> 0:21:38.919
<v Speaker 1>been covering this story and she's joining me now from

0:21:39.000 --> 0:21:43.399
<v Speaker 1>Abidjan in the Ivory Coast leanne It is quite complicated

0:21:43.480 --> 0:21:46.760
<v Speaker 1>this story. We should just start with the basics. Where

0:21:46.840 --> 0:21:50.280
<v Speaker 1>you're sitting. Ivory Coast in West Africa is where a

0:21:50.359 --> 0:21:54.120
<v Speaker 1>lot of the world's coco is produced and the gharner

0:21:54.320 --> 0:21:57.760
<v Speaker 1>produces most of the rest. Tell me first how these

0:21:57.800 --> 0:22:00.440
<v Speaker 1>two countries have tried to use the hour they have

0:22:00.560 --> 0:22:04.200
<v Speaker 1>in this particular crucial bit of the global economy. And

0:22:04.280 --> 0:22:08.040
<v Speaker 1>while we've ended up talking about war, well, they've tried

0:22:08.640 --> 0:22:13.359
<v Speaker 1>many times before to try to keep the price in

0:22:13.440 --> 0:22:17.760
<v Speaker 1>their favor, but it hasn't really worked until last year

0:22:17.960 --> 0:22:21.720
<v Speaker 1>when they decided to add a four hundred dollar premium

0:22:22.280 --> 0:22:24.840
<v Speaker 1>on top of the price of the on on top

0:22:24.880 --> 0:22:27.640
<v Speaker 1>of the futures price, that is, and that came into

0:22:27.760 --> 0:22:30.960
<v Speaker 1>effect from the first of October, which was the start

0:22:31.119 --> 0:22:34.240
<v Speaker 1>of the main crop harvest in both these two countries.

0:22:34.560 --> 0:22:38.320
<v Speaker 1>And as you rightly said, these two countries supply nearly

0:22:38.560 --> 0:22:42.520
<v Speaker 1>seventy percent of the world's cocoast. So they saying, while

0:22:42.600 --> 0:22:46.720
<v Speaker 1>all these multinationals are benefiting from this one hundred billion

0:22:46.960 --> 0:22:51.040
<v Speaker 1>dollar industry, poor farmers in Ivory Coast and Ghana are

0:22:51.480 --> 0:22:55.159
<v Speaker 1>barely seeing or barely able to make ends meet, and

0:22:55.520 --> 0:22:58.480
<v Speaker 1>they're not seeing the fruits of their labor. They don't

0:22:58.520 --> 0:23:02.080
<v Speaker 1>even know what the in product actually tastes like. I

0:23:02.160 --> 0:23:04.320
<v Speaker 1>guess it's it's fair to say that the Hersheys and

0:23:04.359 --> 0:23:07.680
<v Speaker 1>all these big chocolate producers didn't didn't like this very much.

0:23:07.720 --> 0:23:09.760
<v Speaker 1>But what's actually happened, Why is it why are we

0:23:09.800 --> 0:23:13.520
<v Speaker 1>now talking about war? Well, what happened was that when

0:23:13.560 --> 0:23:16.200
<v Speaker 1>they initially announced this, which was in the middle of

0:23:16.480 --> 0:23:21.440
<v Speaker 1>the last year UM, there was obviously some some discussions

0:23:21.480 --> 0:23:24.880
<v Speaker 1>that took place with chocolate companies, with big exporters as well.

0:23:25.480 --> 0:23:28.479
<v Speaker 1>All of them actually came and board saying yes they

0:23:28.560 --> 0:23:31.639
<v Speaker 1>World by Coco at that price when it comes in

0:23:32.119 --> 0:23:35.320
<v Speaker 1>from the first of October to Everyone was on board.

0:23:35.640 --> 0:23:37.440
<v Speaker 1>They were on board with the fact that that needs

0:23:37.480 --> 0:23:40.920
<v Speaker 1>to happen. But nobody really thought that COVID nineteen was

0:23:41.000 --> 0:23:44.440
<v Speaker 1>going to happen and that they would be people where

0:23:44.480 --> 0:23:48.760
<v Speaker 1>people would be eating less chocolates and sales would would slump,

0:23:48.840 --> 0:23:52.080
<v Speaker 1>and so nobody really took that into the equation. And

0:23:52.160 --> 0:23:54.640
<v Speaker 1>then what happened was that they needed to I guess,

0:23:54.760 --> 0:23:59.400
<v Speaker 1>try to find a way to UM to basically keep

0:23:59.480 --> 0:24:02.040
<v Speaker 1>their price is in check. Given that they had lost

0:24:02.400 --> 0:24:06.119
<v Speaker 1>quite a lot in sales, and that happened. And so

0:24:06.280 --> 0:24:10.000
<v Speaker 1>what happened is that they revisited this premium that they

0:24:10.080 --> 0:24:13.320
<v Speaker 1>had promised to pay from the start of the season,

0:24:13.400 --> 0:24:15.560
<v Speaker 1>which was on the first of October, and tried to

0:24:15.680 --> 0:24:19.920
<v Speaker 1>inverge his case. They went and actually brought some some

0:24:20.119 --> 0:24:24.840
<v Speaker 1>beings directly from the exchange in New York and not

0:24:25.600 --> 0:24:29.119
<v Speaker 1>in the physical market. And many companies were surprised by

0:24:29.240 --> 0:24:33.200
<v Speaker 1>this move. The governments of Ivory Coast and Gharner, they said,

0:24:33.240 --> 0:24:36.240
<v Speaker 1>you know, what they did means that they against the

0:24:36.359 --> 0:24:39.480
<v Speaker 1>four hundred dollar premium, which is called the Living Income

0:24:39.720 --> 0:24:42.840
<v Speaker 1>differential or l I d UM. They said it was

0:24:42.920 --> 0:24:45.199
<v Speaker 1>a sign in the in the wrong direction that they

0:24:45.280 --> 0:24:48.679
<v Speaker 1>had agreed to it, that they had spoken about it significantly.

0:24:49.080 --> 0:24:53.160
<v Speaker 1>So Ivory Coast and Ghana have suspended the sustainability programs,

0:24:54.000 --> 0:24:56.639
<v Speaker 1>which obviously is going to hurt the farmers that are

0:24:56.720 --> 0:24:59.200
<v Speaker 1>involved in those and the workers who are involved in

0:24:59.280 --> 0:25:01.960
<v Speaker 1>those pro graund So is that someone say that's a

0:25:02.000 --> 0:25:05.119
<v Speaker 1>bit counterproductive, that you're hurting hurting people on the ground

0:25:05.359 --> 0:25:09.200
<v Speaker 1>to to punish her. She's while things have been moving

0:25:09.359 --> 0:25:12.840
<v Speaker 1>quite swiftly, the story is very dynamic, and so we

0:25:12.960 --> 0:25:17.639
<v Speaker 1>had on the November we had the governments of Ivory

0:25:17.680 --> 0:25:21.680
<v Speaker 1>Coast and Gharner saying that they have suspended her she

0:25:21.840 --> 0:25:26.240
<v Speaker 1>sustainability programs in any other company that's involved with any

0:25:26.280 --> 0:25:29.440
<v Speaker 1>sustainability programs that her she is involved in as well.

0:25:30.160 --> 0:25:33.240
<v Speaker 1>So that implicated quite a number of different companies, and

0:25:34.040 --> 0:25:37.800
<v Speaker 1>by the end of that week on December four, they've

0:25:37.840 --> 0:25:42.560
<v Speaker 1>been came to an agreement her she been recommitted to

0:25:42.680 --> 0:25:47.760
<v Speaker 1>paying the premium FO premium for the season. There is

0:25:47.800 --> 0:25:51.080
<v Speaker 1>obviously a bit of history here, and it's the sustainability

0:25:51.119 --> 0:25:55.560
<v Speaker 1>programs I guess are important for her she and I

0:25:55.600 --> 0:25:59.240
<v Speaker 1>should say there's some other big companies who are involved

0:25:59.280 --> 0:26:01.760
<v Speaker 1>in this because there's been this tradition where they've been

0:26:01.800 --> 0:26:06.159
<v Speaker 1>accused of being involved with child labor and deforestation everything.

0:26:06.200 --> 0:26:08.200
<v Speaker 1>So there's there's quite a lot on the line for

0:26:08.320 --> 0:26:12.560
<v Speaker 1>these companies in terms of their reputation. Absolutely, and so

0:26:12.760 --> 0:26:15.160
<v Speaker 1>I think that many of them have been very quick

0:26:15.280 --> 0:26:18.879
<v Speaker 1>to to respond to UH in the statement that the

0:26:18.960 --> 0:26:22.680
<v Speaker 1>Iborian regulator had put out on December fourth saying they

0:26:22.800 --> 0:26:27.320
<v Speaker 1>had old for the suspension or suspended their sustainability programs.

0:26:27.359 --> 0:26:30.879
<v Speaker 1>So they reacted very quickly, as you said earlier, is

0:26:30.920 --> 0:26:34.679
<v Speaker 1>a couple of weeks before Christmas will have other holidays

0:26:34.720 --> 0:26:38.680
<v Speaker 1>were chocolate is essential coming up next year, and so

0:26:39.680 --> 0:26:42.040
<v Speaker 1>it is something that they want to try to find

0:26:42.240 --> 0:26:46.000
<v Speaker 1>a solution too, very quickly. And you know it's they

0:26:46.080 --> 0:26:48.800
<v Speaker 1>need each other ivre coasts, they need buy Ivery Coast

0:26:48.880 --> 0:26:51.399
<v Speaker 1>and Gardner, they need buias for their coco beans, and

0:26:51.520 --> 0:26:54.360
<v Speaker 1>these chocolate companies need coco. It's not that they could

0:26:54.400 --> 0:26:57.760
<v Speaker 1>suddenly go and source all their coco needs from elsewhere

0:26:57.760 --> 0:27:00.359
<v Speaker 1>in the world. These two governments, or these two countries

0:27:00.359 --> 0:27:03.040
<v Speaker 1>at least do make up in the least of global

0:27:03.080 --> 0:27:06.200
<v Speaker 1>coco production. And chocolate is not just for Christmas, I

0:27:06.200 --> 0:27:08.520
<v Speaker 1>would argue it's essential most of the time, not just

0:27:08.720 --> 0:27:12.040
<v Speaker 1>on holidays. I guess if you think of the end

0:27:12.119 --> 0:27:15.680
<v Speaker 1>results of this in trying to put a premium on

0:27:15.760 --> 0:27:18.920
<v Speaker 1>the price trying to sustain the incomes of farmers, if

0:27:18.960 --> 0:27:24.200
<v Speaker 1>we end up with less cocoa being bought and god forbid,

0:27:24.240 --> 0:27:27.320
<v Speaker 1>people actually eating less chocolate, aren't the farmers going to

0:27:27.520 --> 0:27:31.080
<v Speaker 1>end up poorer as a result of this. That is

0:27:31.160 --> 0:27:35.520
<v Speaker 1>a fine balance that's both countries and the chocolate companies

0:27:35.600 --> 0:27:39.240
<v Speaker 1>need to try to strike and in fact, there was

0:27:39.320 --> 0:27:42.160
<v Speaker 1>a there was a huge concern that with this increase

0:27:42.280 --> 0:27:45.879
<v Speaker 1>in the price that it would incentivize more farmers to

0:27:45.960 --> 0:27:49.080
<v Speaker 1>go out and plant cocoa, that they would go out

0:27:49.160 --> 0:27:53.000
<v Speaker 1>and do that in protected forest areas um And so

0:27:53.359 --> 0:27:56.200
<v Speaker 1>that is an essential element of the story that they

0:27:56.720 --> 0:27:59.920
<v Speaker 1>these two countries managed to keep their production in check,

0:28:00.040 --> 0:28:03.640
<v Speaker 1>that they let their farmers know that, you know, it's

0:28:03.680 --> 0:28:06.240
<v Speaker 1>not going to benefit anybody if there's going to be

0:28:06.400 --> 0:28:09.920
<v Speaker 1>too much coco in the markets, that they need to

0:28:10.080 --> 0:28:12.399
<v Speaker 1>cap it at a certain amount so that they can

0:28:12.560 --> 0:28:15.359
<v Speaker 1>keep the prices where they need them to be. So

0:28:15.520 --> 0:28:17.399
<v Speaker 1>it is a fine balance that they need to strike.

0:28:17.560 --> 0:28:21.600
<v Speaker 1>And at all starts worth actually the farmer and educating

0:28:21.720 --> 0:28:24.320
<v Speaker 1>them on what needs to be done. Getting down to

0:28:24.480 --> 0:28:27.679
<v Speaker 1>that small farmer that has you know, half a hectary,

0:28:27.760 --> 0:28:30.600
<v Speaker 1>one or two hectares, to explain to him you cannot

0:28:30.640 --> 0:28:33.520
<v Speaker 1>go into predicted bus because the price is high, that

0:28:33.720 --> 0:28:36.560
<v Speaker 1>if there is the surplus of cocoa, it could indeed

0:28:36.960 --> 0:28:40.280
<v Speaker 1>bring the price down. Well, Leanne, thank you so much.

0:28:40.360 --> 0:28:41.920
<v Speaker 1>Where do you think this is going? I mean, do

0:28:42.040 --> 0:28:45.600
<v Speaker 1>we actually have to worry about chocolate shortages this Christmas?

0:28:45.720 --> 0:28:50.240
<v Speaker 1>Next Christmas? Anytime soon. Um, I've just been out into

0:28:50.280 --> 0:28:53.120
<v Speaker 1>the field and there is a lot of cocoa beans.

0:28:53.160 --> 0:28:55.000
<v Speaker 1>At least it doesn't seem like there's going to be

0:28:55.280 --> 0:28:59.320
<v Speaker 1>much of a shortage in Ivory coast at least. Whether

0:28:59.480 --> 0:29:01.920
<v Speaker 1>they will be able to maintain the price and good

0:29:01.960 --> 0:29:05.960
<v Speaker 1>relations with these chocolate tears and and keep the momentum

0:29:06.040 --> 0:29:09.120
<v Speaker 1>going with this project with with Ghana, we just had

0:29:09.520 --> 0:29:13.600
<v Speaker 1>an elections this week, so they will continue the conversation

0:29:13.720 --> 0:29:17.400
<v Speaker 1>around getting the best prices for their farmers and you know,

0:29:17.600 --> 0:29:20.800
<v Speaker 1>keeping this joint effort up. I think that they standard

0:29:20.840 --> 0:29:22.840
<v Speaker 1>a bit of chance of getting the best value for

0:29:22.960 --> 0:29:26.480
<v Speaker 1>their products for their farmers. When we talk about grassroots

0:29:26.520 --> 0:29:28.880
<v Speaker 1>reporting on this program, we are not kidding. We are

0:29:28.920 --> 0:29:31.360
<v Speaker 1>actually going out looking at the roots of the coco

0:29:32.240 --> 0:29:36.320
<v Speaker 1>and it looks okay at least from Ivory case right now.

0:29:36.600 --> 0:29:40.360
<v Speaker 1>Leander Bassam Pierre sitting in ather Jam, thank you so much, pleasure,

0:29:44.440 --> 0:29:46.920
<v Speaker 1>Thanks for listening to Stephonomics. We'll be back next week

0:29:47.200 --> 0:29:50.360
<v Speaker 1>with more on all things economic. And remember you can

0:29:50.400 --> 0:29:53.720
<v Speaker 1>always find us on the Bloomberg Terminal website, app or

0:29:53.760 --> 0:29:56.320
<v Speaker 1>wherever you get your podcasts, and you can get a

0:29:56.440 --> 0:29:59.920
<v Speaker 1>lot more news and analysis from Bloomberg Economics by follow

0:30:00.000 --> 0:30:04.960
<v Speaker 1>at Economics on Twitter. This episode was produced by Magnus Hendrickson,

0:30:05.440 --> 0:30:09.520
<v Speaker 1>with special thanks to William Horrabin, Bascal Saint dement leand

0:30:09.600 --> 0:30:13.720
<v Speaker 1>de Basson. Pierre and her colleagues Isis Almeida and Baudela Mieux,

0:30:14.400 --> 0:30:17.360
<v Speaker 1>Lucy Meekin as the executive producer of Stephanomics and the

0:30:17.440 --> 0:30:20.160
<v Speaker 1>head of Bloomberg Podcast is Francesco Levi.