WEBVTT - L.A.B. Golf - Part 2: " The Inventor" - The Fire Pit w/ Matt Ginella 0:00:04.519 --> 0:00:08.840 Here's the scary similarities. I had an idea just like Carston. 0:00:09.480 --> 0:00:12.160 I started the company with the mill, just like Carston, 0:00:12.240 --> 0:00:15.720 the exact same mill. And I went around in the 0:00:15.760 --> 0:00:18.560 trunk of in my superrew. I didn't have his call, 0:00:18.640 --> 0:00:25.239 but I had a super brew outback, and I drove around, uh, California, 0:00:25.360 --> 0:00:29.880 in Nevada and uh and would sleep in the back 0:00:29.920 --> 0:00:33.640 of the car and sell potters and do demo days. 0:00:32.960 --> 0:00:33.080 Uh. 0:00:34.240 --> 0:00:35.800 Uh, you know, just going on. 0:00:35.880 --> 0:00:38.080 So I hire a babysitter for my daughter, and then 0:00:38.200 --> 0:00:40.760 I'd hit the road and then come back. 0:00:45.840 --> 0:00:56.040 Put another log on the fire. 0:00:52.000 --> 0:01:00.240 Here is given time. Welcome to the fire Pit with 0:01:00.280 --> 0:01:02.480 Matt Chanella. 0:01:02.640 --> 0:01:05.560 Thanks again to Joe Horowitz for our theme song. In 0:01:05.600 --> 0:01:07.959 case you missed it, we produced a podcast on the 0:01:08.000 --> 0:01:10.760 writing and recording of the song with Grammy Award winning 0:01:10.760 --> 0:01:15.399 producer Jakir King, which Joe called The Story. If you 0:01:15.400 --> 0:01:17.640 haven't heard it, it's worth scrolling through our archive and 0:01:17.720 --> 0:01:20.480 listening in on the process of producing a song from 0:01:20.520 --> 0:01:24.440 start to finish. As for this story, how and why 0:01:24.480 --> 0:01:27.720 Bill Pressey invented not only a putter, but game changing 0:01:27.880 --> 0:01:31.320 putter technology. How and why a guy like Sam Hahn 0:01:31.400 --> 0:01:34.319 would push all in and evolve and grow Pressy's invention 0:01:34.640 --> 0:01:36.240 in a way that it ends up in the bag 0:01:36.319 --> 0:01:39.080 and hands of Lucas Glover, who used it to win 0:01:39.160 --> 0:01:42.080 back to back PGA tour events in twenty twenty three. 0:01:42.400 --> 0:01:45.960 We're just getting started. In Part one, you hear from 0:01:46.000 --> 0:01:49.000 both Pressy and Han how and why they met, and 0:01:49.040 --> 0:01:52.080 you get a sense of why they work so well together. 0:01:52.920 --> 0:01:55.520 While Pressey had a good idea, he needed Han for 0:01:55.640 --> 0:01:59.760 capital rebranding and to get the unconventional tool in the 0:01:59.800 --> 0:02:04.640 hands of prominent influencers and tour players. But before we 0:02:04.680 --> 0:02:08.080 go any further, another quick appreciation for Dormy Workshop, the 0:02:08.120 --> 0:02:12.160 Canadian based company that only makes quality, handmade leather goods 0:02:12.200 --> 0:02:15.960 such as custom headcovers and accessories. The Bishop Brothers are 0:02:15.960 --> 0:02:18.440 good golfers, good friends, and we're lucky to have them 0:02:18.440 --> 0:02:22.640 putting our logo on their products. All available at Firepitcollective 0:02:22.639 --> 0:02:26.960 dot com. For their complete collection of originals, headcovers and classics, 0:02:27.160 --> 0:02:29.440 go to Dormy Workshop dot com and use promo code 0:02:29.440 --> 0:02:32.560 fire Pit fifteen for fifteen percent off your next purchase. 0:02:32.960 --> 0:02:35.280 For a quick recap of Part one of this series, 0:02:35.639 --> 0:02:39.399 Sam Hahn is an Oregon based golf enthusiast who managed 0:02:39.440 --> 0:02:42.119 a band and a bar by night, played a lot 0:02:42.120 --> 0:02:45.720 of golf by day, and on one day in twenty seventeen, 0:02:46.120 --> 0:02:50.400 Bob Duncan, Han's friend and swing instructor, presented a new putter. 0:02:50.960 --> 0:02:54.440 Bob comes up and, you know, shows me the reno 0:02:54.520 --> 0:02:57.480 two point one by a company called Directed Force at 0:02:57.520 --> 0:02:59.600 the time was how it was kind of branded, and 0:02:59.639 --> 0:03:01.400 I was like, what the am I. 0:03:01.320 --> 0:03:03.720 Allowed to swear? Yeah, of course you are, Yeah, yeah. 0:03:03.760 --> 0:03:04.919 I was like, what the fuck is that? 0:03:05.040 --> 0:03:05.200 Like? 0:03:05.760 --> 0:03:07.960 Barf likes full on barf. I mean, it was just 0:03:08.000 --> 0:03:10.040 the most ridiculous looking thing I'd ever seen. I was like, 0:03:10.040 --> 0:03:11.560 there's no chance I'm putting with that. 0:03:12.360 --> 0:03:14.480 Duncan doesn't take no for an answer. 0:03:14.919 --> 0:03:17.200 You know, the revealer is profound. 0:03:17.240 --> 0:03:20.560 I mean, it's incredible to see a putter flopping around 0:03:20.639 --> 0:03:24.720 and not doing what you know, the golf putter gurus 0:03:24.760 --> 0:03:26.919 of the world have told you a toe hangg putter 0:03:26.960 --> 0:03:28.440 is supposed to do, or a face balance butter is 0:03:28.440 --> 0:03:29.800 supposed to do. And then you see this one staying 0:03:29.840 --> 0:03:32.560 square all by itself, and it's intriguing. So he's like, 0:03:32.600 --> 0:03:36.640 just give me nine holes, grab a cart, went out 0:03:36.680 --> 0:03:39.240 on the golf course and I one putted the first 0:03:39.240 --> 0:03:42.240 seven greens for a total of one hundred and fifty 0:03:42.280 --> 0:03:43.280 feet worth of putts. 0:03:43.720 --> 0:03:46.440 Like lots of people who get past the look of 0:03:46.520 --> 0:03:49.760 what was directed for us, and now lab Golf, the 0:03:49.880 --> 0:03:52.800 investment for Han was paying significant dividends. 0:03:53.720 --> 0:03:56.000 There's no more tinkering, there's no more tweaking, like this 0:03:56.080 --> 0:03:58.160 is the this is the putter. It's stay square by itself. 0:03:58.160 --> 0:04:00.040 So all I gotta do is let it And and 0:04:00.120 --> 0:04:02.480 so I went through my own process and figuring out 0:04:02.480 --> 0:04:04.880 how to utilize the technology and ultimately ended up with 0:04:04.880 --> 0:04:09.040 a very different technique than I had ever used with 0:04:09.080 --> 0:04:11.560 a putter. And then and then the results became off 0:04:11.640 --> 0:04:14.600 the chart. So starting then after I kind of found 0:04:14.640 --> 0:04:17.040 my groove with it. I was a one handicap at 0:04:17.040 --> 0:04:18.640 the time, I was a plus three and a half. 0:04:18.839 --> 0:04:22.480 Six weeks later, Hans says, there are four very serendipitous 0:04:22.560 --> 0:04:26.760 moments in this company's history. Ironically, the first is when 0:04:26.800 --> 0:04:27.680 his putter breaks. 0:04:28.680 --> 0:04:30.600 One of the fun things about these putters is that, 0:04:30.720 --> 0:04:33.360 because you know, when you start spinning them around, there 0:04:33.360 --> 0:04:35.880 isn't some massive torque pulling in one direction or another. 0:04:35.960 --> 0:04:38.000 This was kind of like my fidget, right, Like I'm 0:04:38.120 --> 0:04:40.320 just always walking around the grain, spinning the potter, spinning 0:04:40.320 --> 0:04:41.640 the putter, and one day I'm. 0:04:41.560 --> 0:04:44.720 Spinning it and I hear a little click. That's not good. 0:04:45.600 --> 0:04:49.640 I kind of go, you know, kind of go like 0:04:49.680 --> 0:04:51.120 this with the head. It goes. 0:04:53.080 --> 0:04:55.919 Fuck Bob Duncan strikes again. 0:04:56.560 --> 0:05:02.960 I knew Sam's background a little bit, and I knew 0:05:03.000 --> 0:05:07.640 that if I got him together with Bill, they'd probably 0:05:07.680 --> 0:05:08.239 go crazy. 0:05:08.800 --> 0:05:10.240 Bill Pressey on chemistry. 0:05:10.800 --> 0:05:12.040 When Sam called me. 0:05:14.320 --> 0:05:18.240 My head fell off, of course, she's like, hey, you know, 0:05:18.360 --> 0:05:21.320 my head fell off, And I kid you not. As 0:05:21.320 --> 0:05:23.800 soon as I heard his voice, and I think he'd 0:05:23.839 --> 0:05:27.960 probably experienced this, I was like, this guy, it was 0:05:28.000 --> 0:05:28.359 game on. 0:05:28.839 --> 0:05:31.280 They were about to close the doors, and I'd ask 0:05:31.320 --> 0:05:32.599 Bill to put me in touch with the guys that 0:05:32.600 --> 0:05:36.240 he was partnered with, worked out a deal with them, Me, 0:05:36.520 --> 0:05:39.920 my dad, and my brother all put everything together and 0:05:40.440 --> 0:05:43.920 bought out Bill's existing partners. And that's how the whole thing, 0:05:43.960 --> 0:05:48.760 that's how LAB started. So then at that point, so 0:05:48.800 --> 0:05:53.400 that was late twenty seventeen. I think we were officially, 0:05:53.760 --> 0:05:58.880 you know, business married in early twenty eighteen, and we 0:05:58.880 --> 0:06:01.480 were off to the races, and or so I. 0:06:01.400 --> 0:06:06.039 Thought Sam possessed the traits I don't. And and and 0:06:06.120 --> 0:06:09.680 it's a ham and eggs thing. I'm a complete uh 0:06:09.960 --> 0:06:14.240 inventor wild you know. It's you're not gonna rain me 0:06:14.320 --> 0:06:18.440 in ever and so uh, which is not a thing 0:06:18.480 --> 0:06:22.240 that you want running a company. And so so Sam 0:06:22.279 --> 0:06:26.919 possessed all those skills and and once uh, you know, 0:06:27.040 --> 0:06:32.200 he expressed interest in in doing a buyout, and we 0:06:32.240 --> 0:06:34.279 could buy out the company and I'll come along and 0:06:34.320 --> 0:06:35.760 we'll reform another company. 0:06:38.520 --> 0:06:39.360 We we did that. 0:06:40.120 --> 0:06:42.760 So consider yourself caught up. And we're going to get 0:06:42.760 --> 0:06:46.000 to more serendipitous moments in this company's history as it 0:06:46.040 --> 0:06:50.480 relates to Tim Wilkinson, Jeff Sluman, Von Taylor, Kelly Slater, 0:06:50.839 --> 0:06:53.080 Adam Scott. And then we do a deep dive into 0:06:53.120 --> 0:06:56.919 Lucas Glover and lab Golf's impact on his career. But 0:06:57.040 --> 0:07:00.000 before we get to all of that, those people and players, 0:07:00.720 --> 0:07:02.440 I felt compelled to go back. 0:07:02.320 --> 0:07:04.920 A bit lie angle balance. 0:07:05.600 --> 0:07:10.360 I understand what all those things are, but is that 0:07:10.440 --> 0:07:13.600 the that's the essence of all of this? That is 0:07:13.640 --> 0:07:16.760 the essence. It's it's you know, like, if you're going 0:07:16.800 --> 0:07:19.920 to like summarize all of that. That's the magic dust. 0:07:22.560 --> 0:07:25.520 Li angle balance is the magic dust. Absolutely, Bill's invention 0:07:25.640 --> 0:07:27.200 is the magic dust. And when you get to talk 0:07:27.200 --> 0:07:28.840 to him and find out how he came up with this, 0:07:29.080 --> 0:07:34.560 it's it'll blow your mind. I mean, happy accidents, man, incredible, incredible, 0:07:35.480 --> 0:07:38.680 just stars aligning for him to discover this thing, because 0:07:38.680 --> 0:07:41.440 it's so fucking simple, right, Like, why wouldn't we Why 0:07:41.440 --> 0:07:44.280 didn't somebody think, shouldn't we have the putter balance to 0:07:44.320 --> 0:07:45.640 go where the fucking ball goes? 0:07:46.560 --> 0:07:48.480 And nobody thought of it? 0:07:48.880 --> 0:07:52.240 And he, uh, he did, and so yes, that is 0:07:52.240 --> 0:07:55.880 the magic dust. And what the magic dust does is 0:07:55.960 --> 0:07:59.240 unlocked people's potential. And that's why we play golf, right, 0:07:59.280 --> 0:08:01.080 it's because we know that that the potential is there. 0:08:01.480 --> 0:08:04.240 We know we know that we could have shot two 0:08:04.240 --> 0:08:06.840 shots better every single fucking round we play. 0:08:07.360 --> 0:08:12.760 And with lab you get that much closer the hope. 0:08:12.840 --> 0:08:15.560 The hope becomes real and it's a lot. 0:08:15.400 --> 0:08:17.200 Of fucking fun when you get these things dialed. 0:08:17.720 --> 0:08:21.120 Meet Bill Pressey, a fifty four year old journeyman. He's 0:08:21.160 --> 0:08:25.160 a good player, an instructor, an inventor. He told me 0:08:25.200 --> 0:08:27.840 that as a kid in mcwan, Wisconsin, in a basement 0:08:27.880 --> 0:08:31.400 tinkering with clubs. His grandfather once told him there are 0:08:31.400 --> 0:08:35.480 four ways to making money. You can win it, marry it, 0:08:36.480 --> 0:08:40.080 sell it, or invent it. The take me back to 0:08:40.160 --> 0:08:44.360 the beginning, Why or when or where did you get 0:08:44.400 --> 0:08:49.240 the idea that you had some sense of technology that 0:08:49.640 --> 0:08:52.320 was game changing and that this was something you were 0:08:52.360 --> 0:08:53.880 willing to kind of push all in on. 0:08:56.640 --> 0:08:56.880 Gouss. 0:08:56.960 --> 0:09:00.920 It must have been twenty twelve or something. I missed 0:09:00.920 --> 0:09:04.520 the Monday qualifier for the Reno Tahoe Open that I 0:09:04.559 --> 0:09:07.240 was playing in, and I just hit the ball te 0:09:07.360 --> 0:09:10.920 the green. This I think I hit sixteen or seventeen 0:09:10.960 --> 0:09:15.840 greens and ended up shooting seventy two. I just about 0:09:16.440 --> 0:09:18.640 I want to go home and cut my wrists. But 0:09:22.559 --> 0:09:28.959 so it was really the thing I did. I had 0:09:28.960 --> 0:09:33.000 a pain SeeU five face balanced putter from the ping 0:09:33.080 --> 0:09:37.760 works department, you know, custom machine line in it and everything. 0:09:37.800 --> 0:09:42.520 And I back in the day when I got in 0:09:42.559 --> 0:09:45.600 the golf business, this is in the eighties, early mid 0:09:45.679 --> 0:09:50.120 mid eighties, they had the Cobra tricep cutter and they 0:09:50.160 --> 0:09:53.120 would go outside your arm, so you'd hold it down 0:09:53.160 --> 0:09:56.480 here in the shaft with slide outside your arm, so 0:09:56.559 --> 0:10:00.760 you couldn't do any risk motion and it was it 0:10:00.840 --> 0:10:04.560 was the tricep putter. So I had one of those, 0:10:04.840 --> 0:10:08.080 and I cut the grip off my pin and put 0:10:08.080 --> 0:10:12.680 a uh you know, steel shaft extension just wedged it 0:10:12.720 --> 0:10:15.240 in the end of the shaft so I could lock 0:10:15.320 --> 0:10:18.920 it outside my shirt and start making strokes. 0:10:19.440 --> 0:10:21.800 And my hands were so greasy. 0:10:23.200 --> 0:10:27.679 From you know, like the sunloation and the sunblock, and 0:10:28.040 --> 0:10:31.440 my shirt was slippery and it was a little sweaty, 0:10:31.800 --> 0:10:35.560 and I could not keep that putter face square just 0:10:35.640 --> 0:10:36.920 holding the steel shaft. 0:10:36.960 --> 0:10:38.200 It kept rotating. 0:10:38.720 --> 0:10:42.000 A rotating face is the issue here, and it becomes 0:10:42.000 --> 0:10:46.120 a theme. It's the basis for Pressy to keep tinkering 0:10:46.240 --> 0:10:47.000 and testing. 0:10:47.360 --> 0:10:50.440 If face balance putter isn't staying square, which I could 0:10:50.440 --> 0:10:55.760 see just in my just holding it on my shirt, 0:10:56.200 --> 0:11:00.440 then then maybe these other putters have some something different 0:11:00.440 --> 0:11:03.760 that I was never told as a young professional. And 0:11:05.040 --> 0:11:08.360 long story short, I go and I say, well, I'm 0:11:08.400 --> 0:11:10.840 going to make something to hang the putter because people 0:11:10.880 --> 0:11:14.920 aren't going to believe me that this tricep that I'm 0:11:14.920 --> 0:11:19.720 doing that. And I invented their first revealer in my 0:11:19.800 --> 0:11:23.439 garage with a with an old handrail stick and a 0:11:24.120 --> 0:11:28.680 shelf bracket and a string and a hook at the bottom, 0:11:29.000 --> 0:11:31.680 and I could just suspend putters. So I went down 0:11:31.760 --> 0:11:35.559 my arsenal of fifty something cutters, and none of them, 0:11:36.120 --> 0:11:38.520 none of them did what I thought they were going 0:11:38.600 --> 0:11:38.960 to do. 0:11:39.800 --> 0:11:42.280 As we learned in part one of this series, Pressey's 0:11:42.320 --> 0:11:45.960 homemade revealer is key to this story and ultimately the 0:11:46.000 --> 0:11:49.679 success of his brands and the business. It was a 0:11:49.679 --> 0:11:52.840 cobbled together tool that he eventually made out of a crutch, 0:11:53.440 --> 0:11:56.200 the type you'd use if you broke your leg. He 0:11:56.360 --> 0:11:58.880 used the two metal rods of the crutch and created 0:11:58.920 --> 0:12:01.840 a bridge between the two rods that he could suspend 0:12:01.960 --> 0:12:06.280 any putter from which ultimately revealed the marketing behind face 0:12:06.360 --> 0:12:10.839 balanced and toe hank putters is just that marketing, and 0:12:10.880 --> 0:12:13.959 that both types of putters face balance in toe hang 0:12:14.320 --> 0:12:17.400 required manipulation by the player to get the putter face 0:12:17.559 --> 0:12:19.040 back to being squared impact. 0:12:19.840 --> 0:12:22.880 So the revealer, the next stage of that was was 0:12:22.920 --> 0:12:26.360 like a cane, like an old man's cane, instead of 0:12:26.360 --> 0:12:29.160 the stick and hook. And then then I took it 0:12:29.240 --> 0:12:32.280 up to the broken crutch, and the broken crutch got 0:12:32.360 --> 0:12:34.760 quite a bit of attention. 0:12:35.840 --> 0:12:39.440 Early on in the forums, there's crazy guys out there 0:12:39.480 --> 0:12:43.560 with this broken crutch. Well, you hauled the putter right, 0:12:44.320 --> 0:12:48.360 and so we said, well that got quite a reaction, 0:12:48.520 --> 0:12:51.760 and it's showing that all these other putters are It's 0:12:51.800 --> 0:12:55.480 just miss marketing. You know, it's no in no way 0:12:55.679 --> 0:12:58.400 in physics does a face balanced putter stay square to 0:12:58.880 --> 0:13:02.000 a straight back straight There's zero connection. 0:13:02.520 --> 0:13:05.320 One more time, because I know this part of the story. 0:13:05.520 --> 0:13:09.400 It's technical. The term face balance is in reference to 0:13:09.440 --> 0:13:12.120 the idea that if a putter is suspended perpendicular to 0:13:12.160 --> 0:13:15.400 the ground, the face of the putter will sit square 0:13:15.520 --> 0:13:19.400 to the sky. A toe hangputter, if suspended perpendicular to 0:13:19.440 --> 0:13:22.280 the ground, the toe of the putter will point down 0:13:22.360 --> 0:13:25.119 at the ground. And if you hear the term torque, 0:13:25.320 --> 0:13:28.079 that's the twist of the putter face and any additional 0:13:28.120 --> 0:13:30.680 weight you feel as the putter head is opening or 0:13:30.679 --> 0:13:34.280 closing throughout the putting stroke. What press he is trying 0:13:34.320 --> 0:13:37.760 to create was a putter with no torque, a putter 0:13:37.800 --> 0:13:41.160 that essentially didn't twist or turn as you make the 0:13:41.200 --> 0:13:45.000 putting stroke. A putter that actually did what face balance 0:13:45.040 --> 0:13:48.280 and toe hang putters claimed to do, which is b 0:13:48.440 --> 0:13:50.720 square at the point of impact and get that ball 0:13:50.800 --> 0:13:55.079 rolling online press. He didn't stop tinkering and testing until 0:13:55.080 --> 0:13:59.680 he achieved lie angle and balance for his set up 0:13:59.679 --> 0:14:00.520 and putty stroke. 0:14:01.200 --> 0:14:06.200 In my mind, you know, being the creative type, I 0:14:06.240 --> 0:14:09.840 already envisioned what it should look like, right. You got 0:14:10.000 --> 0:14:12.760 to you got to grab onto something and say, this 0:14:12.920 --> 0:14:17.559 is what it should look like, regardless of your predisposed 0:14:18.960 --> 0:14:24.160 thoughts or or or expectations of what something is doing 0:14:24.240 --> 0:14:27.680 when it's not doing. And so I just went about 0:14:27.960 --> 0:14:31.640 making something that did what I thought it should look like, 0:14:31.720 --> 0:14:35.560 which is lyingle balancing. And it started with the old 0:14:35.680 --> 0:14:41.680 bett Ardy hour glass big bend putter I had. I 0:14:41.720 --> 0:14:45.400 had a knockoff of the big bend from in his 0:14:45.520 --> 0:14:50.480 Zone Diamond Tour component company in Chicago. Anyways, it's a 0:14:50.480 --> 0:14:53.320 great little platform because it's aluminum and it's flat, and 0:14:53.400 --> 0:14:56.800 it's got all the holes running through the side. You know, 0:14:56.880 --> 0:14:58.840 if you look at the side of a big ben putter, 0:14:58.880 --> 0:15:01.360 there's all these little hole and so they take weight 0:15:01.400 --> 0:15:02.920 and they put it in the front and back. But 0:15:03.120 --> 0:15:06.640 on top of it looked solid, but inside it's all 0:15:06.680 --> 0:15:09.200 wayfered out, and I'm thinking that's a really good idea. 0:15:09.800 --> 0:15:12.920 Listening to Bill Pressey can make my mind feel wafered out, 0:15:13.320 --> 0:15:15.440 and I'm guessing you might feel the same. But that's 0:15:15.480 --> 0:15:19.360 exactly why he was capable of inventing the original directed 0:15:19.360 --> 0:15:24.440 force putter and no one else did. Another quick step 0:15:24.480 --> 0:15:27.440 back in history and important to note it was nineteen 0:15:27.520 --> 0:15:31.040 seventy six when Raymond Floyd used the ram Zebra putter 0:15:31.120 --> 0:15:34.280 to win the Masters. The Zebra was among the first 0:15:34.640 --> 0:15:38.560 D shaped mallet putters that was quote face balanced. 0:15:39.280 --> 0:15:41.040 When the Zebra came out, that was kind of like 0:15:41.880 --> 0:15:43.800 it was hot and heavy on the market and King 0:15:43.920 --> 0:15:46.920 was losing. Ping was getting their butt kicked in sales, 0:15:46.960 --> 0:15:49.560 and I was selling them. I was in the shop 0:15:49.560 --> 0:15:52.240 in the eighties, you know, fitting and selling pings, and 0:15:54.320 --> 0:15:57.200 all of a sudden, the Zebra and ray Floyd came out. 0:15:57.600 --> 0:16:01.960 So then Ping's counter to face ballotalancing was well, the 0:16:02.000 --> 0:16:05.480 potter doesn't really do that. We have toe hang tow 0:16:05.560 --> 0:16:10.760 hag flows and there was nothing to substantiate that. This 0:16:10.920 --> 0:16:17.880 was just the marketing tool to stop the bleeding. A 0:16:18.000 --> 0:16:21.040 term that was developed to stop the bleeding to face balance, 0:16:21.160 --> 0:16:25.160 because the face balancing was the greatest buzzword that had 0:16:25.160 --> 0:16:30.720 come out in putters since whatever healed tow waiting. So 0:16:31.000 --> 0:16:33.760 the whole story you know of how we got to 0:16:33.760 --> 0:16:36.960 toe hang and face balancing, and this is just my 0:16:37.080 --> 0:16:43.160 opinion forty something years in the business. It came about 0:16:42.280 --> 0:16:48.440 when when Ray Floyd was started rolling the Zebra and 0:16:48.560 --> 0:16:52.240 ping was getting crushed in the post shops, and so 0:16:52.360 --> 0:16:56.800 they decided to come out with toeflow. Prior to this, 0:16:57.600 --> 0:17:00.480 and if you go back in the history books, toflo 0:17:00.600 --> 0:17:02.520 did not exist before. 0:17:02.200 --> 0:17:05.440 Face balancing in any marketing or advertising. 0:17:05.600 --> 0:17:09.760 Ever, it was not even talked about until face balancing 0:17:09.800 --> 0:17:10.960 came out. 0:17:10.680 --> 0:17:14.399 Almost thirty years later. What Pressey came up with where 0:17:14.480 --> 0:17:18.160 he inserted the hazzle and how he manipulated and placed 0:17:18.280 --> 0:17:23.400 the weights throughout the manufactured knockoff putterhead he had his 0:17:23.520 --> 0:17:27.840 garage invention did in fact stay balanced throughout the stroke 0:17:27.920 --> 0:17:31.120 and was square at impact with no manipulation from any 0:17:31.160 --> 0:17:36.080 outside agency. He achieved lie angle balance. That's what his 0:17:36.240 --> 0:17:41.359 revealer in fact revealed not only to Pressy, but eventually 0:17:41.760 --> 0:17:43.119 the industry and marketplace. 0:17:44.240 --> 0:17:49.520 Once I had the product doing what the original protos 0:17:49.600 --> 0:17:52.840 doing what they were supposed to do, then I started 0:17:52.880 --> 0:17:58.359 expanding and making the revealer. I took it to work. 0:17:58.400 --> 0:18:00.280 At the time, I was the director of his stroduction 0:18:00.400 --> 0:18:05.280 at Golf Tech, and you know, just teaching teaching, teaching, teaching, 0:18:05.880 --> 0:18:08.479 and so I take it to work and show some 0:18:08.560 --> 0:18:13.119 of my clients and they were blown away, you know, 0:18:13.280 --> 0:18:16.600 putting their putter in this little funky looking broken stick 0:18:16.640 --> 0:18:19.040 thing and standing around and they're like, well, what does 0:18:19.080 --> 0:18:21.320 that mean? I hold the putter. I'm like, I know, 0:18:21.359 --> 0:18:23.159 you hold the potter. You hold your steering wheel on 0:18:23.200 --> 0:18:26.080 your car too, but your car drives straight right. 0:18:28.040 --> 0:18:31.080 Bill Pressey got the patent for his product and his brand, 0:18:31.280 --> 0:18:33.880 the Directed Force Putter, in twenty fourteen. 0:18:34.320 --> 0:18:39.640 My initial launch of the company, man that I get 0:18:39.680 --> 0:18:42.000 some heat and some angry folks. 0:18:42.080 --> 0:18:42.159 And. 0:18:43.680 --> 0:18:45.879 Then a lot of great a lot of great comments, 0:18:45.920 --> 0:18:48.200 and those outweighed the angry ones. 0:18:49.119 --> 0:18:55.920 And the reviewer was then like the thing. 0:18:56.040 --> 0:19:01.879 And and so that showed really what was happening. And 0:19:01.920 --> 0:19:07.760 from an unbiased perspective, when you're going up against marketing 0:19:07.840 --> 0:19:12.960 dollars from major OEMs and you don't have marketing dollars, 0:19:14.160 --> 0:19:18.919 because you know, the people can be brainwashed and and 0:19:19.000 --> 0:19:21.480 through marketing, and we see it right now in our 0:19:21.720 --> 0:19:23.600 in our social. 0:19:25.280 --> 0:19:28.160 And the media and just in Americans in general, it's 0:19:28.200 --> 0:19:28.640 really easy. 0:19:28.680 --> 0:19:33.000 Well, one thing happens, and then the next person is 0:19:33.160 --> 0:19:34.680 just assumes that that's right. 0:19:35.440 --> 0:19:35.960 And so. 0:19:37.800 --> 0:19:40.359 The revealer was great because it cut through all of 0:19:40.400 --> 0:19:44.960 that and there's no batteries, it's just gravity and no 0:19:45.160 --> 0:19:49.159 smoking mirrors. Here's what your cutter is doing. It doesn't flow, 0:19:49.880 --> 0:19:53.920 that doesn't stay squere. And so they were there were 0:19:54.040 --> 0:19:58.760 years and years of you know, just trying to make 0:19:58.840 --> 0:20:03.600 headway in the industry in overcoming the perception and changing 0:20:03.640 --> 0:20:07.639 the paradigm of what we perceive a putter is doing 0:20:08.560 --> 0:20:12.640 because of marketing dollars and a message that was sent 0:20:12.720 --> 0:20:14.440 out over generations. 0:20:14.560 --> 0:20:15.879 Like I was one of those pros. 0:20:15.920 --> 0:20:19.840 You probably were too, uh that for I don't know 0:20:19.880 --> 0:20:23.040 how long I thought face balance was going to be 0:20:23.080 --> 0:20:24.240 square backs, square through. 0:20:24.359 --> 0:20:26.360 It's just not. And so. 0:20:28.160 --> 0:20:31.600 As a connoisseur of golf clubs and a master club repairman, 0:20:31.800 --> 0:20:34.800 and you know, I was like the go to guy 0:20:34.880 --> 0:20:40.480 for golf tech for clubs, like on the national level, and. 0:20:42.160 --> 0:20:45.600 I was so embarrassed. I was kind of mad, Like 0:20:46.320 --> 0:20:47.000 I really was. 0:20:47.080 --> 0:20:51.040 I was, you know, director instruction and people what my 0:20:51.160 --> 0:20:56.080 word carries credibility, and so when I'm talking to my clients, 0:20:56.200 --> 0:21:01.520 credibility and accuracy of comments and accuracy information and what 0:21:01.560 --> 0:21:05.240 you're telling people has to be good. And so yeah, 0:21:05.280 --> 0:21:10.120 I was pretty offended as a pro when I found 0:21:10.160 --> 0:21:12.840 out that when I figured out none of this was real, 0:21:13.400 --> 0:21:18.680 and so LAB was ultimately started as a as a 0:21:18.720 --> 0:21:23.159 desperate attempt to fix my own yips, because I had 0:21:23.160 --> 0:21:27.840 the yips really mad, like I was shaking, like the 0:21:27.880 --> 0:21:32.080 plutter when I took it back, maybe rotated in thirty 0:21:32.760 --> 0:21:35.000 three different directions by different degrees. 0:21:35.040 --> 0:21:35.320 It's just. 0:21:36.840 --> 0:21:37.680 I couldn't stop it. 0:21:40.400 --> 0:21:44.720 The USGA and RNA announced the ban on anchored strokes, 0:21:44.760 --> 0:21:48.280 all anchored strokes, not just putting, in May of twenty thirteen, 0:21:48.680 --> 0:21:51.840 and although it wouldn't go into effect until twenty sixteen, 0:21:52.240 --> 0:21:54.400 press he had to go back into the garage and 0:21:54.920 --> 0:21:57.840 back to the drawing board and called a slight audible 0:21:57.880 --> 0:21:58.800 on his invention. 0:22:00.000 --> 0:22:03.800 Original grip was called the billboard bill and then this 0:22:03.880 --> 0:22:07.680 grip was twenty one inches and real wide, and there's 0:22:07.680 --> 0:22:09.960 a flat grip that went outside your arm. 0:22:10.080 --> 0:22:11.880 The USGA changed those rules. 0:22:12.840 --> 0:22:15.479 At the time, I just three D printed the original 0:22:15.560 --> 0:22:17.879 press gript, which was not lap. It was just a 0:22:18.160 --> 0:22:21.639 it was just a tricep locking grip. To bring the 0:22:22.240 --> 0:22:28.439 tricept putter grip back into the mainstream. So USJA dropped 0:22:28.440 --> 0:22:32.640 their ruling about anchoring, which prohibited tricep locking. 0:22:34.000 --> 0:22:36.040 And that that type of nature. 0:22:36.240 --> 0:22:42.919 So when I got back and they did that, I 0:22:43.119 --> 0:22:47.040 realized that my original putters that were just shafted in 0:22:47.080 --> 0:22:47.800 the back. 0:22:49.600 --> 0:22:50.480 Were not balanced. 0:22:50.520 --> 0:22:53.080 And that's where they'd all kind of like I did 0:22:53.119 --> 0:22:56.240 grips and. 0:22:53.760 --> 0:22:57.040 Then and then they changed the ruling, and then I 0:22:57.080 --> 0:22:57.560 took it. 0:22:57.480 --> 0:23:01.680 Off, and then I removed the shaft to a balance position. 0:23:02.840 --> 0:23:05.359 And this all happened like I don't know if you 0:23:05.359 --> 0:23:08.800 remember when they changed the rules. They came about pretty quick, 0:23:09.119 --> 0:23:10.959 like there was a little bit of chatter about it 0:23:11.000 --> 0:23:13.879 for a week or two and then bang it's that 0:23:14.040 --> 0:23:17.280 was that. And so I was in the process of 0:23:17.280 --> 0:23:20.840