1 00:00:00,040 --> 00:00:02,320 Speaker 1: In the last six years, I've read four hundred and 2 00:00:02,360 --> 00:00:06,480 Speaker 1: eighty two books on making money, investing, business, and personal development. 3 00:00:06,519 --> 00:00:08,440 Speaker 1: In this video, I'm going to share with you number one, 4 00:00:08,480 --> 00:00:11,240 Speaker 1: the reasons why I believe it is important to read 5 00:00:11,360 --> 00:00:13,640 Speaker 1: and read a lot. Number two, I'm going to share 6 00:00:13,640 --> 00:00:15,440 Speaker 1: with you all the tips and tricks and secrets that 7 00:00:15,520 --> 00:00:18,760 Speaker 1: I used to read one hundred books every single year. 8 00:00:18,920 --> 00:00:20,639 Speaker 1: And then number three, I'm going to share with you 9 00:00:20,720 --> 00:00:24,320 Speaker 1: the twelve books that if I could only read twelve 10 00:00:24,360 --> 00:00:27,880 Speaker 1: books ever again, I would choose these twelve books if 11 00:00:27,920 --> 00:00:30,440 Speaker 1: my goal was to study books that would help me 12 00:00:30,480 --> 00:00:32,479 Speaker 1: make as much money as possible. And these ones I'm 13 00:00:32,479 --> 00:00:34,200 Speaker 1: going to share with you are the twelve best books 14 00:00:34,200 --> 00:00:36,479 Speaker 1: I've ever read on making money. Now. It's true that 15 00:00:36,520 --> 00:00:38,720 Speaker 1: I read one hundred books per year now, but it 16 00:00:38,760 --> 00:00:40,680 Speaker 1: did not start off that way. In fact, I remember 17 00:00:40,720 --> 00:00:42,839 Speaker 1: when I was a kid, I actually did not like 18 00:00:42,960 --> 00:00:46,120 Speaker 1: reading at all. I always felt like I should be reading, 19 00:00:46,200 --> 00:00:48,680 Speaker 1: and I remember growing up my older sister she was 20 00:00:48,760 --> 00:00:51,360 Speaker 1: constantly reading books, and so it instilled the sense in 21 00:00:51,440 --> 00:00:53,920 Speaker 1: me that I should be reading. But it wasn't until 22 00:00:53,960 --> 00:00:56,400 Speaker 1: I was an adult that I actually decided, hey, I 23 00:00:56,480 --> 00:00:59,280 Speaker 1: need to start reading, and so the year was twenty seventeen. 24 00:00:59,360 --> 00:01:01,000 Speaker 1: When I decided I did that, I was going to 25 00:01:01,040 --> 00:01:04,280 Speaker 1: become a reader, because before that I had always tried 26 00:01:04,319 --> 00:01:07,760 Speaker 1: to read. But there's a qualitative difference between trying to 27 00:01:07,760 --> 00:01:11,080 Speaker 1: do something and deciding to do something. When you try 28 00:01:11,160 --> 00:01:13,679 Speaker 1: or attempt to do something, you're saying, hey, I'm going 29 00:01:13,720 --> 00:01:15,840 Speaker 1: to commit to some actions and then the result will 30 00:01:15,880 --> 00:01:18,520 Speaker 1: be whatever it is. But when you decide or commit 31 00:01:18,600 --> 00:01:22,320 Speaker 1: to an outcome instead, then you're saying, hey, I'm going 32 00:01:22,440 --> 00:01:25,640 Speaker 1: to have this result happen, and it may take a 33 00:01:25,640 --> 00:01:28,479 Speaker 1: bunch of different things to get there, but I'm going 34 00:01:28,560 --> 00:01:31,319 Speaker 1: to do whatever it takes. There are two very different things, 35 00:01:31,400 --> 00:01:33,200 Speaker 1: and so I decided to become a reader. What I 36 00:01:33,240 --> 00:01:35,280 Speaker 1: did that was in twenty seventeen, I decided I was 37 00:01:35,319 --> 00:01:37,240 Speaker 1: going to read one book a month, which got me 38 00:01:37,280 --> 00:01:40,759 Speaker 1: to twelve books by the end of twenty seventeen, which 39 00:01:40,800 --> 00:01:43,240 Speaker 1: for me was an all time record. But once I 40 00:01:43,319 --> 00:01:45,960 Speaker 1: was able to accomplish reading one book a month every 41 00:01:45,959 --> 00:01:48,160 Speaker 1: month for an entire year, I realized I could actually 42 00:01:48,200 --> 00:01:51,040 Speaker 1: do more, and so for twenty eighteen, I upped my 43 00:01:51,040 --> 00:01:54,280 Speaker 1: personal goal to thirty six books, which would be three 44 00:01:54,320 --> 00:01:57,080 Speaker 1: books per month, I came very close. Twenty eighteen, I 45 00:01:57,120 --> 00:01:59,360 Speaker 1: got to thirty four books. So the next year I 46 00:01:59,480 --> 00:02:01,360 Speaker 1: bumped my goal up again and I said, I'm going 47 00:02:01,440 --> 00:02:03,720 Speaker 1: to read one book every single week, four books a month. 48 00:02:03,760 --> 00:02:06,080 Speaker 1: I'm going to reach fifty books by the end of 49 00:02:06,080 --> 00:02:07,640 Speaker 1: the year. And for the last couple of years I've 50 00:02:07,640 --> 00:02:11,040 Speaker 1: been reading one hundred books per year consistently. This is 51 00:02:11,080 --> 00:02:14,000 Speaker 1: actually a spreadsheet that I used to use to track 52 00:02:14,120 --> 00:02:17,280 Speaker 1: literally every single book that I read as a way 53 00:02:17,320 --> 00:02:20,960 Speaker 1: to give me a trophy or a shelf a checkbox 54 00:02:21,000 --> 00:02:23,560 Speaker 1: to mark off, because just being able to say, hey, 55 00:02:23,639 --> 00:02:26,000 Speaker 1: I hit my goal gave me the motivation I needed 56 00:02:26,000 --> 00:02:28,280 Speaker 1: to continue reading. Now I don't do that anymore because 57 00:02:28,360 --> 00:02:30,240 Speaker 1: it's just a habit. I don't need that to motivate 58 00:02:30,280 --> 00:02:32,280 Speaker 1: me to read anymore. But as of right now, I've 59 00:02:32,320 --> 00:02:34,760 Speaker 1: read just about four hundred and eighty two books, and 60 00:02:34,800 --> 00:02:37,760 Speaker 1: the vast majority of them have been about money, investing, business, 61 00:02:37,960 --> 00:02:40,320 Speaker 1: or personal development. If you're keeping track, it took me 62 00:02:40,360 --> 00:02:43,320 Speaker 1: almost four years to build up the reading muscles that 63 00:02:43,360 --> 00:02:45,040 Speaker 1: it takes to read one hundred books a year. And 64 00:02:45,080 --> 00:02:47,760 Speaker 1: so if you're sitting there thinking, ah, that time is daunting, 65 00:02:47,800 --> 00:02:49,720 Speaker 1: that's such a long amount of time to wait to 66 00:02:49,760 --> 00:02:51,200 Speaker 1: get to where I want to go. I guess what. 67 00:02:51,440 --> 00:02:53,520 Speaker 1: The time will pass anyway, So never be discouraged by 68 00:02:53,520 --> 00:02:54,959 Speaker 1: the amount of time it'll take you to get where 69 00:02:54,960 --> 00:02:56,560 Speaker 1: you want to go, because that time is going to 70 00:02:56,560 --> 00:02:58,280 Speaker 1: come and go no matter what. Now, the next question 71 00:02:58,320 --> 00:03:00,560 Speaker 1: that needs to be answered is why is it important 72 00:03:00,560 --> 00:03:02,880 Speaker 1: to read? And the number one reason why it's important 73 00:03:02,880 --> 00:03:05,760 Speaker 1: to read is because leaders are readers and readers are leaders. 74 00:03:05,800 --> 00:03:08,040 Speaker 1: When you look at every single person who has had 75 00:03:08,320 --> 00:03:11,280 Speaker 1: big influence in the world and built up a legacy 76 00:03:11,440 --> 00:03:14,200 Speaker 1: and made a bunch of money, almost every single one 77 00:03:14,240 --> 00:03:16,960 Speaker 1: of them is a massive reader. And as long as 78 00:03:16,960 --> 00:03:20,280 Speaker 1: you're not reading just fiction books for entertainment, then it's 79 00:03:20,320 --> 00:03:22,480 Speaker 1: true that the more you learn, the more you earn. 80 00:03:22,560 --> 00:03:25,120 Speaker 1: I'm sure you've all heard the adage that you are 81 00:03:25,160 --> 00:03:27,320 Speaker 1: the average of the five people that you spend the 82 00:03:27,320 --> 00:03:30,079 Speaker 1: most time around. Well, it's also true that you can 83 00:03:30,240 --> 00:03:34,560 Speaker 1: choose to spend your time around successful people who make 84 00:03:34,600 --> 00:03:37,800 Speaker 1: a lot of money and great investors and great leaders 85 00:03:37,840 --> 00:03:41,520 Speaker 1: of the past by simply reading their biographies, reading their stories, 86 00:03:41,800 --> 00:03:44,360 Speaker 1: reading their books telling you what to do and what 87 00:03:44,440 --> 00:03:46,360 Speaker 1: not to do, and what mistakes they made and what 88 00:03:46,440 --> 00:03:49,520 Speaker 1: pitfalls you should avoid. By studying their lives and listening 89 00:03:49,600 --> 00:03:52,600 Speaker 1: to their advice, you can reprogram yourself. Even if you 90 00:03:52,600 --> 00:03:55,040 Speaker 1: don't know these people in real life. You can reprogram 91 00:03:55,080 --> 00:03:57,200 Speaker 1: your brain to think like these people and follow the 92 00:03:57,360 --> 00:03:59,600 Speaker 1: actions and the habits that they take to make yourself 93 00:03:59,640 --> 00:04:01,600 Speaker 1: more sick. Now, if I were starting off today with 94 00:04:01,720 --> 00:04:03,800 Speaker 1: zero reading habits and I wanted to become a reader, 95 00:04:03,840 --> 00:04:06,760 Speaker 1: I would start by setting an achievable goal for some 96 00:04:06,800 --> 00:04:09,880 Speaker 1: people that literally might be read two books this year. 97 00:04:09,960 --> 00:04:13,160 Speaker 1: Set a goal with the only requirement being that goal 98 00:04:13,240 --> 00:04:15,520 Speaker 1: is low enough that you can actually achieve it. Because 99 00:04:15,520 --> 00:04:18,680 Speaker 1: once you start something, then over time you can improve it. 100 00:04:18,720 --> 00:04:20,839 Speaker 1: But you can never improve on something unless you start 101 00:04:20,920 --> 00:04:23,000 Speaker 1: it first. The second trick that I would have started 102 00:04:23,080 --> 00:04:25,280 Speaker 1: using a lot earlier, which is the way I'm able 103 00:04:25,320 --> 00:04:27,719 Speaker 1: to read one hundred books per year right now, is 104 00:04:27,760 --> 00:04:30,640 Speaker 1: by using audiobooks. And before I show you how powerful 105 00:04:30,720 --> 00:04:34,159 Speaker 1: audiobooks are, I want to address the objection that audiobooks 106 00:04:34,200 --> 00:04:37,839 Speaker 1: are not really reading. This study, done back in twenty sixteen, 107 00:04:38,040 --> 00:04:42,680 Speaker 1: took ninety one. Participants received instructions and a book in 108 00:04:42,839 --> 00:04:46,480 Speaker 1: either audiobook form text form, or they could use both 109 00:04:46,520 --> 00:04:49,000 Speaker 1: at the same time. After they read, they had to 110 00:04:49,040 --> 00:04:53,119 Speaker 1: take a reading comprehension test. The analysis found that both 111 00:04:53,360 --> 00:04:58,560 Speaker 1: men and women retained an equal amount of information regardless 112 00:04:58,600 --> 00:05:01,359 Speaker 1: of whether they just listen or whether they read with 113 00:05:01,400 --> 00:05:05,120 Speaker 1: their eyes, or they used both simultaneously. This has been 114 00:05:05,120 --> 00:05:08,560 Speaker 1: proven time and time again. There is statistically no difference 115 00:05:08,640 --> 00:05:12,080 Speaker 1: in comprehension and retention whether you read with your ears 116 00:05:12,320 --> 00:05:14,440 Speaker 1: or read with your eyes. Now, the reason why I 117 00:05:14,560 --> 00:05:17,280 Speaker 1: prefer to read audiobooks is because you can listen to 118 00:05:17,320 --> 00:05:20,320 Speaker 1: them on three X speed. Now that's not true of 119 00:05:20,400 --> 00:05:24,320 Speaker 1: all authors and all narrators, but almost every narrator you 120 00:05:24,360 --> 00:05:27,000 Speaker 1: can listen on at least two X speed, which means 121 00:05:27,240 --> 00:05:29,320 Speaker 1: for an average ten hour book, you can get through 122 00:05:29,320 --> 00:05:31,200 Speaker 1: it in five hours. If you can play it on 123 00:05:31,279 --> 00:05:32,880 Speaker 1: three X speed, you can get through it in a 124 00:05:32,880 --> 00:05:35,960 Speaker 1: little over three hours. Now, if reading one book in 125 00:05:36,000 --> 00:05:38,599 Speaker 1: a little over three hours still sounds like too much 126 00:05:38,680 --> 00:05:41,200 Speaker 1: time for you, it's because you're not considering found time. 127 00:05:41,360 --> 00:05:44,680 Speaker 1: Especially with audiobooks, you can listen on your commute. I 128 00:05:44,800 --> 00:05:48,240 Speaker 1: personally listen while I work out, while I run, and 129 00:05:48,480 --> 00:05:51,320 Speaker 1: while I drop. Between just those three things, I'm able 130 00:05:51,360 --> 00:05:53,280 Speaker 1: to have enough found time in a year to read 131 00:05:53,320 --> 00:05:56,120 Speaker 1: one hundred books. With audio books, you can also include 132 00:05:56,160 --> 00:05:59,159 Speaker 1: things like when you're cleaning up, doing dishes, cooking. If 133 00:05:59,200 --> 00:06:01,920 Speaker 1: you include the kin of the book as well, you 134 00:06:01,960 --> 00:06:04,560 Speaker 1: can read it while you're doing things like waiting in 135 00:06:04,600 --> 00:06:06,440 Speaker 1: line or going to the bathroom. And if you consider 136 00:06:06,440 --> 00:06:09,599 Speaker 1: that the average adult in the United States spends almost 137 00:06:09,760 --> 00:06:13,640 Speaker 1: four hours per day watching TV, and younger generations are 138 00:06:13,680 --> 00:06:16,480 Speaker 1: spending that same amount of time on social media or 139 00:06:16,520 --> 00:06:20,040 Speaker 1: YouTube or Netflix, you start to realize how many hours 140 00:06:20,040 --> 00:06:22,120 Speaker 1: in the day are wasted doing things that you can 141 00:06:22,160 --> 00:06:24,800 Speaker 1: replace with reading if you actually want to. And I 142 00:06:24,839 --> 00:06:26,960 Speaker 1: personally credit these next twelve books that I'm going to 143 00:06:26,960 --> 00:06:30,239 Speaker 1: share with you with assisting me in every single larger 144 00:06:30,279 --> 00:06:33,680 Speaker 1: significant increase in income or wealth along my journey. They 145 00:06:33,720 --> 00:06:36,440 Speaker 1: don't do it for you, but sometimes it's helpful to 146 00:06:36,560 --> 00:06:39,039 Speaker 1: have somebody point to you where the next step is. 147 00:06:39,200 --> 00:06:41,680 Speaker 1: All right. So, if I could only read twelve books again, 148 00:06:42,000 --> 00:06:44,480 Speaker 1: the first book that I would choose on my list 149 00:06:44,520 --> 00:06:49,400 Speaker 1: is Atomic Habits. Atomic Habits, by James Clear is the 150 00:06:49,520 --> 00:06:51,800 Speaker 1: single best book you could choose to give you the 151 00:06:51,800 --> 00:06:54,400 Speaker 1: tools you need to to improve your life in any area, 152 00:06:54,440 --> 00:06:56,839 Speaker 1: whether that's income or something else. One of My favorite 153 00:06:56,920 --> 00:07:00,560 Speaker 1: quotes from this book is new goals don't deliver new results, 154 00:07:00,720 --> 00:07:03,039 Speaker 1: new lifestyles do. And a lifestyle is not an outcome, 155 00:07:03,080 --> 00:07:05,799 Speaker 1: it's a process. This reason, all of your energy should 156 00:07:05,839 --> 00:07:08,920 Speaker 1: go into building better rituals, not chasing better results. He 157 00:07:08,960 --> 00:07:12,480 Speaker 1: also highlights the importance of starting small and then improving 158 00:07:12,520 --> 00:07:15,200 Speaker 1: along the way, because every time you improve just a 159 00:07:15,200 --> 00:07:19,080 Speaker 1: little bit, you're improving off of your past improvements. Consider 160 00:07:19,120 --> 00:07:22,480 Speaker 1: that if you take one and you multiply it by 161 00:07:22,600 --> 00:07:25,800 Speaker 1: one three hundred and sixty five times, you are not 162 00:07:25,920 --> 00:07:28,040 Speaker 1: improving at all. You are just doing one over and 163 00:07:28,080 --> 00:07:30,440 Speaker 1: over again. At the end, you're still left with one. 164 00:07:30,520 --> 00:07:32,880 Speaker 1: This is the idea of doing the same thing over 165 00:07:32,880 --> 00:07:35,840 Speaker 1: and over again every single day without ever trying to improve. 166 00:07:35,880 --> 00:07:37,720 Speaker 1: You're in the same place you were before. But if 167 00:07:37,720 --> 00:07:41,120 Speaker 1: you improve by just one percent every single day, that 168 00:07:41,160 --> 00:07:44,160 Speaker 1: means you're taking one and multiplying it by one point 169 00:07:44,480 --> 00:07:47,400 Speaker 1: zero one every single day for three hundred and sixty 170 00:07:47,400 --> 00:07:49,760 Speaker 1: five days straight. After doing that consistently every day for 171 00:07:49,800 --> 00:07:52,720 Speaker 1: a year, you are at thirty seven point seven. The 172 00:07:52,840 --> 00:07:55,960 Speaker 1: next book on my list is The Almanac of Nevala 173 00:07:56,120 --> 00:07:59,240 Speaker 1: Robi Kant. Now this is technically a book but it 174 00:07:59,360 --> 00:08:03,280 Speaker 1: is a collect of explanations that came from one of 175 00:08:03,360 --> 00:08:07,680 Speaker 1: Naval's tweet storms back in twenty eighteen that blew up 176 00:08:07,720 --> 00:08:09,920 Speaker 1: called how to Get Rich Without Getting Lucky. Some of 177 00:08:09,960 --> 00:08:13,560 Speaker 1: my favorite chapter topics from this book are understand that 178 00:08:13,640 --> 00:08:17,559 Speaker 1: ethical wealth creation is possible if you secretly despise wealth, 179 00:08:17,760 --> 00:08:20,680 Speaker 1: it will elude you, and you get rich by giving 180 00:08:20,720 --> 00:08:23,400 Speaker 1: society what it wants but does not yet know how 181 00:08:23,440 --> 00:08:27,720 Speaker 1: to get at scale. And Finally, fortunes require leverage. Business 182 00:08:27,760 --> 00:08:31,560 Speaker 1: leverage comes from capital, people, and products with no marginal 183 00:08:31,600 --> 00:08:34,800 Speaker 1: cost of replication, which comes from either code or media. 184 00:08:34,880 --> 00:08:37,960 Speaker 1: This book is packed full of wisdom and real actionable 185 00:08:37,960 --> 00:08:40,640 Speaker 1: steps you can take to improve your income and your wealth. 186 00:08:40,679 --> 00:08:42,800 Speaker 1: The next book on my list is Skin in the 187 00:08:42,840 --> 00:08:46,400 Speaker 1: Game by Nassim Nicholas Teleb. Now, I will say this one, 188 00:08:46,440 --> 00:08:49,120 Speaker 1: I'm kind of cheating because this is the book that 189 00:08:49,160 --> 00:08:54,040 Speaker 1: I'm choosing. However, any of his books are absolutely fantastic. 190 00:08:54,080 --> 00:08:57,160 Speaker 1: I highly recommend all of them. Black Swan, Anti Fragile, 191 00:08:57,240 --> 00:08:59,360 Speaker 1: Skin in the Game are my three favorite, but Skin 192 00:08:59,400 --> 00:09:01,000 Speaker 1: in the Game sits at the top for me. My 193 00:09:01,000 --> 00:09:03,720 Speaker 1: favorite quote from the book is Finally, when young people 194 00:09:03,800 --> 00:09:06,920 Speaker 1: who want to help mankind come to me asking what 195 00:09:06,960 --> 00:09:08,920 Speaker 1: should I do? I want to reduce poverty, I want 196 00:09:08,920 --> 00:09:11,960 Speaker 1: to save the world, and similar noble aspirations. At the 197 00:09:12,000 --> 00:09:15,560 Speaker 1: macro level. My suggestion is number one, never engage in 198 00:09:15,679 --> 00:09:19,600 Speaker 1: virtue signaling. Number two, never engage in rent seeking. You 199 00:09:19,679 --> 00:09:22,680 Speaker 1: must start a business. Put yourself on the line, start 200 00:09:22,760 --> 00:09:25,520 Speaker 1: a business. Years ago, Gallup did a pull around the 201 00:09:25,679 --> 00:09:28,720 Speaker 1: entire world, even in poverty stricken places like India, and 202 00:09:28,720 --> 00:09:31,240 Speaker 1: do you know what the number one need was that 203 00:09:31,280 --> 00:09:36,640 Speaker 1: people self identified not food, not water, jobs. Humans do 204 00:09:36,679 --> 00:09:40,120 Speaker 1: not like handouts. Humans do not like being dependent on 205 00:09:40,240 --> 00:09:43,040 Speaker 1: other humans. Humans want the dignity of being able to 206 00:09:43,080 --> 00:09:45,880 Speaker 1: provide for themselves and for their families. If you want 207 00:09:45,920 --> 00:09:48,520 Speaker 1: to make a difference in this world and actually help 208 00:09:48,559 --> 00:09:52,880 Speaker 1: people create jobs, you're creating real wealth. You're creating income. 209 00:09:53,040 --> 00:09:57,199 Speaker 1: You're engaging in voluntary association and voluntary exchange, giving somebody 210 00:09:57,200 --> 00:09:59,800 Speaker 1: else things that they want more than the money that 211 00:09:59,800 --> 00:10:02,880 Speaker 1: they're giving up both people profiting, and never engage in 212 00:10:02,960 --> 00:10:06,280 Speaker 1: rent seeking, which is where your income is the result 213 00:10:06,360 --> 00:10:09,760 Speaker 1: of you being a parasite on society or on the taxpayer. 214 00:10:09,800 --> 00:10:11,520 Speaker 1: The next book on my list is one hundred million 215 00:10:11,600 --> 00:10:14,480 Speaker 1: dollar Offers by Alex Hormosi. This other book on hundred 216 00:10:14,480 --> 00:10:17,040 Speaker 1: million dollar Leads is fantastic as well, but one hundred 217 00:10:17,080 --> 00:10:19,840 Speaker 1: Million Dollar Offers stands out even higher. To me. This 218 00:10:19,920 --> 00:10:22,680 Speaker 1: is the single best business book I have ever read, 219 00:10:22,720 --> 00:10:24,600 Speaker 1: and that I would recommend to anybody if you could 220 00:10:24,640 --> 00:10:27,400 Speaker 1: only read one business book forever, one to study and 221 00:10:27,440 --> 00:10:29,360 Speaker 1: read over and over again, and I have read this 222 00:10:29,400 --> 00:10:32,640 Speaker 1: one over and over again. The subtitle is the summary, 223 00:10:32,720 --> 00:10:35,160 Speaker 1: which is how to make offers so good people feel 224 00:10:35,200 --> 00:10:38,000 Speaker 1: stupid saying no. Because of what I learned and applied 225 00:10:38,040 --> 00:10:40,240 Speaker 1: from one hundred Million Dollar Offers, I was able to 226 00:10:40,240 --> 00:10:44,000 Speaker 1: take Haresy Financial University from ten thousand dollars per month 227 00:10:44,080 --> 00:10:47,280 Speaker 1: in June of twenty twenty three to over six figures 228 00:10:47,679 --> 00:10:50,040 Speaker 1: every month by the end of twenty twenty three, and 229 00:10:50,120 --> 00:10:53,240 Speaker 1: most of that came down to simply making the product better. 230 00:10:53,320 --> 00:10:56,680 Speaker 1: If you're interested in joining Haresey Financial University right now, 231 00:10:56,720 --> 00:10:59,880 Speaker 1: I'm currently running a limited use discount code the code 232 00:11:00,000 --> 00:11:03,160 Speaker 1: this New Year New Me. It gives you fifty percent 233 00:11:03,280 --> 00:11:07,440 Speaker 1: off for all payments every single year in perpetuity, and 234 00:11:07,960 --> 00:11:10,600 Speaker 1: there are a limited number of these coupons available. When 235 00:11:10,640 --> 00:11:13,200 Speaker 1: they run out, they are gone. Code New Year new me. 236 00:11:13,440 --> 00:11:15,080 Speaker 1: Jump on it now, it's gonna run out quick. The 237 00:11:15,120 --> 00:11:18,360 Speaker 1: next book on my list is The Fiat Standard. Now 238 00:11:18,440 --> 00:11:21,120 Speaker 1: I'm cheating again because he's also written The Bitcoin Standard 239 00:11:21,160 --> 00:11:24,760 Speaker 1: and Principles of Economics, and they're both absolutely fantastic. The 240 00:11:24,760 --> 00:11:27,720 Speaker 1: Fiat Standard does happen to be my favorite of the three. 241 00:11:27,840 --> 00:11:30,880 Speaker 1: Safety Ina Moose is an amazing author able to break 242 00:11:30,920 --> 00:11:34,480 Speaker 1: down very complex economic topics in a nuanced way and 243 00:11:34,559 --> 00:11:37,400 Speaker 1: explain them very clearly. If you want a firm grasp 244 00:11:37,480 --> 00:11:40,400 Speaker 1: of economics, from how money works, the history of money, 245 00:11:40,440 --> 00:11:43,760 Speaker 1: the positives and negatives to different types of financial systems 246 00:11:43,760 --> 00:11:46,360 Speaker 1: throughout history, where we are today and why, and the 247 00:11:46,360 --> 00:11:49,120 Speaker 1: alternatives going forward into the future. I cannot recommend anything 248 00:11:49,120 --> 00:11:52,680 Speaker 1: more highly than Safety Ina Moos's The Fiat Standard. Understanding 249 00:11:52,679 --> 00:11:56,120 Speaker 1: how the economy works is one of the key foundations 250 00:11:56,160 --> 00:11:59,520 Speaker 1: you need to be being able to invest successfully long term, 251 00:11:59,559 --> 00:12:01,560 Speaker 1: and nobody does that better than him. The next book 252 00:12:01,559 --> 00:12:04,959 Speaker 1: on my list is Principles for Navigating Big Debt Crises 253 00:12:05,120 --> 00:12:07,440 Speaker 1: by Ray Daalia. If you're not familiar with Ray Dalio, 254 00:12:07,520 --> 00:12:10,040 Speaker 1: he is the founder of Bridgewater that is the largest 255 00:12:10,080 --> 00:12:13,640 Speaker 1: hedge fund in the world. Extremely successful long term investor 256 00:12:13,720 --> 00:12:17,040 Speaker 1: and business builder, and a lot of his investing success 257 00:12:17,040 --> 00:12:21,880 Speaker 1: comes from his studying of past debt crises and financial cycles. 258 00:12:21,960 --> 00:12:24,599 Speaker 1: He has written two other books, one on Principles, just 259 00:12:24,760 --> 00:12:27,320 Speaker 1: leadership and life in General. That one's pretty good, and 260 00:12:27,320 --> 00:12:30,040 Speaker 1: then another book called The Changing World Order. That one 261 00:12:30,200 --> 00:12:32,480 Speaker 1: is very good as well. But my favorite of his 262 00:12:32,559 --> 00:12:36,719 Speaker 1: three books is Big Debt Crises absolutely essential if you 263 00:12:36,800 --> 00:12:40,640 Speaker 1: want to have success investing into the future, especially in 264 00:12:40,760 --> 00:12:44,840 Speaker 1: an uncertain and unstable world where we're not exactly sure 265 00:12:45,080 --> 00:12:48,600 Speaker 1: where things are going. With the dollar raining superpowers around 266 00:12:48,640 --> 00:12:52,760 Speaker 1: the world, inflation, hyperinflation. We understand how to see ahead 267 00:12:52,800 --> 00:12:55,360 Speaker 1: by looking at those things how they unfolded in the past. 268 00:12:55,400 --> 00:12:57,679 Speaker 1: The next book on my list is Market Wizards by 269 00:12:57,800 --> 00:13:01,000 Speaker 1: Jack Schweger or Schwager. I'm not sure sure, but there 270 00:13:01,040 --> 00:13:04,680 Speaker 1: are a bunch of these books. He's got Unknown Market Wizards, 271 00:13:04,760 --> 00:13:08,040 Speaker 1: the Original Market Wizards, the New Market Wizards, Hedge Fund 272 00:13:08,120 --> 00:13:12,199 Speaker 1: market Wizards, Stock Market Wizards, a little book of market Wizards. 273 00:13:12,240 --> 00:13:14,520 Speaker 1: And essentially what Jack did here was he went around 274 00:13:14,520 --> 00:13:17,840 Speaker 1: and interviewed all of the most successful investors and traders 275 00:13:18,240 --> 00:13:21,120 Speaker 1: since like the eighties, ask them questions about their number 276 00:13:21,160 --> 00:13:24,520 Speaker 1: one rule they're investing dues and don'ts, their biggest mistakes, 277 00:13:24,559 --> 00:13:26,480 Speaker 1: the most amount of money they've made. And the reason 278 00:13:26,480 --> 00:13:29,360 Speaker 1: why I think these books are so vital is because 279 00:13:29,480 --> 00:13:34,120 Speaker 1: once you read twelve twenty thirty of these interviews, you 280 00:13:34,200 --> 00:13:39,959 Speaker 1: start to realize there's some massive patterns, some very identifiable 281 00:13:40,120 --> 00:13:44,800 Speaker 1: similarities between all of the most successful investors and traders 282 00:13:44,800 --> 00:13:48,720 Speaker 1: throughout history. Risk management is number one for every single 283 00:13:48,720 --> 00:13:51,840 Speaker 1: one of them. None of them ever open themselves up 284 00:13:51,840 --> 00:13:54,960 Speaker 1: to large losses. Now, they all mitigate those risks of 285 00:13:55,000 --> 00:13:57,959 Speaker 1: losses in different ways, but that's all of them. That's 286 00:13:58,000 --> 00:14:00,120 Speaker 1: their number one rule. And so I highly reckon me 287 00:14:00,280 --> 00:14:04,240 Speaker 1: studying these market wizards through Jack Schweger's books, and if 288 00:14:04,280 --> 00:14:06,400 Speaker 1: you're going to start with any of them, I'd start 289 00:14:06,400 --> 00:14:08,960 Speaker 1: with the original market Wizards. The next book on the 290 00:14:08,960 --> 00:14:13,520 Speaker 1: list is safe Haven, Investing for Financial Storms by Mark Spitznagel. 291 00:14:13,600 --> 00:14:17,000 Speaker 1: Mark Spitznagel runs Universa. It's a hedge fund that him 292 00:14:17,080 --> 00:14:19,840 Speaker 1: and not seem to leb if you remember, he was 293 00:14:19,880 --> 00:14:23,160 Speaker 1: the author of the books that I recommended before, Anti Fragile, 294 00:14:23,280 --> 00:14:26,160 Speaker 1: Black Swan and Skin in the Game, and safe Haven 295 00:14:26,440 --> 00:14:30,680 Speaker 1: is specifically about how to protect your assets during volatile 296 00:14:30,720 --> 00:14:33,960 Speaker 1: times or from large draw downs. He just shreds modern 297 00:14:34,000 --> 00:14:37,400 Speaker 1: portfolio theory and most financial investors who tell you, hey, 298 00:14:37,440 --> 00:14:39,280 Speaker 1: most of the time, if you put your money in 299 00:14:39,440 --> 00:14:41,200 Speaker 1: just the S and P. Five hundred, you just throw 300 00:14:41,240 --> 00:14:42,960 Speaker 1: it in there and let it sit and let it ride, 301 00:14:43,120 --> 00:14:46,120 Speaker 1: you're gonna be completely fine. An Yeah, statistically, there are 302 00:14:46,320 --> 00:14:50,480 Speaker 1: certain time periods where you'd get absolutely obliterated, but most 303 00:14:50,520 --> 00:14:52,640 Speaker 1: of the time that doesn't happen, so you should be safe. 304 00:14:52,720 --> 00:14:56,800 Speaker 1: Mark Spitznagel goes through cost effective risk mitigation because we 305 00:14:56,880 --> 00:14:59,000 Speaker 1: only get one shot at this. We don't get to 306 00:14:59,000 --> 00:15:01,120 Speaker 1: live our life oh over and over and over again 307 00:15:01,160 --> 00:15:03,400 Speaker 1: and then get the averages of all of those lives 308 00:15:03,400 --> 00:15:06,600 Speaker 1: put together. We only have this one shot to end 309 00:15:06,680 --> 00:15:09,680 Speaker 1: up with as large of a wealth stockpile as possible, 310 00:15:09,720 --> 00:15:12,080 Speaker 1: which means that we need to make sure we are 311 00:15:12,120 --> 00:15:14,800 Speaker 1: not exposing ourselves to those large losses. The stuff that 312 00:15:14,840 --> 00:15:18,120 Speaker 1: I learned from Mark in this book Safe Haven, is 313 00:15:18,160 --> 00:15:22,520 Speaker 1: incorporated heavily into one of the courses inside Heresey Financial 314 00:15:22,600 --> 00:15:25,440 Speaker 1: University in my Portfolio Allocation course, and I apply a 315 00:15:25,480 --> 00:15:28,520 Speaker 1: lot of these lessons to help you protect your portfolio 316 00:15:28,520 --> 00:15:30,840 Speaker 1: and your investments from large losses. The next book on 317 00:15:30,880 --> 00:15:33,600 Speaker 1: the list is You Can Be a Stock Market Genius 318 00:15:33,640 --> 00:15:37,160 Speaker 1: by Joel green Black, which is just the cringiest title 319 00:15:37,320 --> 00:15:40,040 Speaker 1: for a book that tries to teach you about investing. 320 00:15:40,280 --> 00:15:44,440 Speaker 1: But this book is actually the book that Michael Burry read, 321 00:15:44,600 --> 00:15:48,120 Speaker 1: and as a result of reading Joel Greenblat's work You 322 00:15:48,160 --> 00:15:50,760 Speaker 1: Can Be a Stock Market Genius, Michael Burry went on 323 00:15:51,080 --> 00:15:53,640 Speaker 1: and founded his hedge fund that he went to short 324 00:15:53,680 --> 00:15:56,280 Speaker 1: the housing market with before the Great Financial Crisis, and 325 00:15:56,320 --> 00:15:59,840 Speaker 1: Michael Burry specifically credits Joel Greenblatt with getting him started 326 00:15:59,880 --> 00:16:02,040 Speaker 1: on learning how to invest. The next book on my 327 00:16:02,160 --> 00:16:04,440 Speaker 1: list is the only fiction one, and I had to 328 00:16:04,440 --> 00:16:06,680 Speaker 1: include a fiction one for those of you who love stories, 329 00:16:06,680 --> 00:16:10,320 Speaker 1: and this one is Iin Rand's Atlas Shrugged. This is 330 00:16:10,360 --> 00:16:14,480 Speaker 1: basically the capitalist Manifesto. If you want a fictional book 331 00:16:14,520 --> 00:16:19,840 Speaker 1: that highlights the truths of entrepreneurship and the ethical morality 332 00:16:20,000 --> 00:16:22,960 Speaker 1: of building wealth and how to actually help and save 333 00:16:23,000 --> 00:16:26,480 Speaker 1: the world, there is nothing better than Atlas Shrugged. Next 334 00:16:26,480 --> 00:16:28,960 Speaker 1: book on the list is Never Split the Difference by 335 00:16:29,080 --> 00:16:33,239 Speaker 1: Chris Voss. Chris Voss is an ex FBI hostage negotiator 336 00:16:33,280 --> 00:16:36,640 Speaker 1: and this is my favorite book on sales Sales is 337 00:16:36,640 --> 00:16:40,080 Speaker 1: the ultimate safety net, and no matter what business you're in, 338 00:16:40,160 --> 00:16:42,800 Speaker 1: if you can learn sales, you will make more money 339 00:16:43,000 --> 00:16:45,640 Speaker 1: even if you're not directly in a sales position, although 340 00:16:45,800 --> 00:16:48,760 Speaker 1: I would recommend everybody getting into a sales position at 341 00:16:48,760 --> 00:16:50,440 Speaker 1: some point in their life because that's going to help 342 00:16:50,480 --> 00:16:52,400 Speaker 1: you make more money than anything and never split the 343 00:16:52,440 --> 00:16:56,560 Speaker 1: difference by Chris Voss teaches you actual applicable skills, tactics, 344 00:16:56,600 --> 00:16:58,640 Speaker 1: and tricks that you can use to make more money 345 00:16:58,720 --> 00:17:02,200 Speaker 1: in a negotiation, which is basically everything in life that 346 00:17:02,280 --> 00:17:04,359 Speaker 1: has to do with money. And last, but not least 347 00:17:04,520 --> 00:17:08,040 Speaker 1: on our list is when Money Dies by Adam Ferguson. 348 00:17:08,200 --> 00:17:11,680 Speaker 1: This details the story of what happened in the collapse 349 00:17:11,880 --> 00:17:15,880 Speaker 1: of the Weimar Republic when they experienced all of the hyperinflation, 350 00:17:16,320 --> 00:17:20,520 Speaker 1: and this one is key to understanding what happens when 351 00:17:20,640 --> 00:17:24,840 Speaker 1: a currency fails, how it fails, and when you notice 352 00:17:24,880 --> 00:17:28,120 Speaker 1: the symptoms like everything that people do, how they buy 353 00:17:28,160 --> 00:17:30,800 Speaker 1: and sell, how they save, how they preserve their wealth. 354 00:17:30,960 --> 00:17:33,600 Speaker 1: It gives you the tools that you need to start 355 00:17:33,640 --> 00:17:36,920 Speaker 1: preparing for that should that ever hopefully not, but should 356 00:17:36,960 --> 00:17:40,200 Speaker 1: it ever happen to you, And that concludes our list. 357 00:17:40,359 --> 00:17:43,040 Speaker 1: Those twelve books. If I could only read twelve books 358 00:17:43,040 --> 00:17:45,359 Speaker 1: ever again, I would actually choose those books and just 359 00:17:45,400 --> 00:17:47,600 Speaker 1: read them over and over again because it's the perfect 360 00:17:47,640 --> 00:17:53,280 Speaker 1: mix of business, sales, investing, money, psychology, habit building, history, 361 00:17:53,320 --> 00:17:56,440 Speaker 1: and philosophy. Every single one of these books is linked 362 00:17:56,480 --> 00:17:59,919 Speaker 1: with an affiliate link in the description of the video below. 363 00:18:00,040 --> 00:18:02,760 Speaker 1: And don't forget to sign up for Heresy Financial University 364 00:18:03,000 --> 00:18:06,120 Speaker 1: using the annual plan with the code new Year New 365 00:18:06,240 --> 00:18:09,560 Speaker 1: Me to get fifty percent off in perpetuity, and once 366 00:18:09,600 --> 00:18:11,720 Speaker 1: the code is used up, it will no longer work, 367 00:18:11,760 --> 00:18:13,680 Speaker 1: so get after it. Make this year a better year. 368 00:18:13,760 --> 00:18:16,240 Speaker 1: Start reading. Just choose these twelve books one a month, 369 00:18:16,280 --> 00:18:17,840 Speaker 1: and you'll be well on your way to making more 370 00:18:17,920 --> 00:18:20,959 Speaker 1: money and having a much more prosperous and successful life. 371 00:18:21,040 --> 00:18:22,920 Speaker 1: As always, thanks so much, have a great day.