1 00:00:00,080 --> 00:00:04,080 Speaker 1: India is not just Bollywood. Bollywood is only the Hindi 2 00:00:04,160 --> 00:00:07,400 Speaker 1: language film industry, and as such, it is the third 3 00:00:07,480 --> 00:00:17,920 Speaker 1: largest film industry in India. 4 00:00:18,239 --> 00:00:21,159 Speaker 2: Welcome to Daily Variety, your daily dose of news and 5 00:00:21,200 --> 00:00:25,680 Speaker 2: analysis for entertainment industry insiders. It's Monday, July twenty first, 6 00:00:25,680 --> 00:00:29,160 Speaker 2: twenty twenty five. I'm your host, Cynthia Littleton. I am 7 00:00:29,200 --> 00:00:32,639 Speaker 2: co editor in chief of Variety alongside Ramin Setuda. I'm 8 00:00:32,680 --> 00:00:35,519 Speaker 2: in La He's in New York and Variety has reporters 9 00:00:35,560 --> 00:00:39,080 Speaker 2: around the world covering the business of entertainment. If it's Monday, 10 00:00:39,159 --> 00:00:42,560 Speaker 2: we're talking box office with Rebecca Rubin. And today we'll 11 00:00:42,600 --> 00:00:46,080 Speaker 2: hear from Noamen Rama Chandron in London on Bollywood's first 12 00:00:46,080 --> 00:00:49,400 Speaker 2: big romantic comedy hit in years and how it's boosting 13 00:00:49,440 --> 00:00:52,440 Speaker 2: the box office in India. And we'll hear from senior 14 00:00:52,479 --> 00:00:55,680 Speaker 2: TV editor Brian Steinberg in New York on the fallout 15 00:00:55,680 --> 00:00:58,840 Speaker 2: from the bombshell news that CBS will end The Late 16 00:00:58,880 --> 00:01:01,600 Speaker 2: Show with Stephen Colbert next year. But before we get 17 00:01:01,640 --> 00:01:03,800 Speaker 2: to that, here are a few headlines just in this 18 00:01:03,960 --> 00:01:07,280 Speaker 2: morning that you need to know. Kevin Feige tells all 19 00:01:07,800 --> 00:01:11,560 Speaker 2: the Marvel chief is extremely candid about the company's recent struggles. 20 00:01:11,560 --> 00:01:14,360 Speaker 2: In a wide ranging interview with Varieties Adam B. Veri 21 00:01:14,520 --> 00:01:19,000 Speaker 2: and Angelie Jackson, Marvel has simply produced quote too much 22 00:01:19,200 --> 00:01:23,160 Speaker 2: end quote content in recent years. Figi admits he talks 23 00:01:23,200 --> 00:01:27,360 Speaker 2: about ironmn X, Men, Blade and other projects. We have 24 00:01:27,440 --> 00:01:29,880 Speaker 2: a long Q and A and two sidebar stories on 25 00:01:29,959 --> 00:01:33,160 Speaker 2: Variety dot Com. Right now, Tyler the Creator has just 26 00:01:33,240 --> 00:01:36,399 Speaker 2: dropped a new album, Don't Tap the Glass. It's the 27 00:01:36,480 --> 00:01:41,240 Speaker 2: Rapper's ninth album release. And rip to actress Eileen Fulton. 28 00:01:41,840 --> 00:01:44,520 Speaker 2: She starred in the CBS soap opera As the World 29 00:01:44,560 --> 00:01:47,760 Speaker 2: Turns for fifty years. She's died at the age of 30 00:01:47,880 --> 00:01:53,400 Speaker 2: ninety one. Now we turn to conversations with Variety journalists 31 00:01:53,480 --> 00:01:56,840 Speaker 2: about news and trends in show business. If it's Monday, 32 00:01:57,000 --> 00:02:00,080 Speaker 2: we're talking box office with Rebecca Rubin, our senior film 33 00:02:00,080 --> 00:02:03,480 Speaker 2: and media reporter. She breaks down how Superman fared in 34 00:02:03,520 --> 00:02:06,760 Speaker 2: week two and how the arrival of Smurfs and I 35 00:02:06,840 --> 00:02:09,959 Speaker 2: Know What You Did last summer impacted the summer box office. 36 00:02:10,320 --> 00:02:13,040 Speaker 2: Rebecca Rubin, thanks for joining me, Thanks for having me 37 00:02:13,520 --> 00:02:18,040 Speaker 2: so big second weekend for Superman. I gotta believe there 38 00:02:18,160 --> 00:02:22,040 Speaker 2: is joy in Burbank because seemed like the Man of 39 00:02:22,040 --> 00:02:25,160 Speaker 2: Steel showed his metal in weekend two. How did you 40 00:02:25,240 --> 00:02:26,640 Speaker 2: rate this film's second weekend? 41 00:02:27,080 --> 00:02:30,960 Speaker 3: The second weekend of Superman was definitely something to his 42 00:02:31,080 --> 00:02:34,799 Speaker 3: people or quire much ticket sales would drop, and it's 43 00:02:34,840 --> 00:02:39,000 Speaker 3: been performing very middle of the road. Ticket sales in 44 00:02:39,040 --> 00:02:42,160 Speaker 3: its second weekend dropped fifty four percent from its opening, 45 00:02:42,520 --> 00:02:45,959 Speaker 3: which is fairly standard, and it's a good sign that 46 00:02:46,000 --> 00:02:49,680 Speaker 3: I didn't have this massive second weekend drop like The Flash, 47 00:02:49,760 --> 00:02:52,880 Speaker 3: which was a twenty twenty three DC movie that had 48 00:02:52,919 --> 00:02:57,800 Speaker 3: this catastrophic seventy two percent second weekend drop, but it 49 00:02:57,840 --> 00:03:01,120 Speaker 3: also didn't have an incredible hold Life Sinners, which is 50 00:03:01,160 --> 00:03:04,880 Speaker 3: another Warner Brothers movie that dropped less than five percent 51 00:03:05,000 --> 00:03:08,480 Speaker 3: in its second weekend, which is basically unheard of, and 52 00:03:08,960 --> 00:03:12,560 Speaker 3: twenty seven percent in its third weekend, which shows really 53 00:03:12,600 --> 00:03:16,360 Speaker 3: outsize interest. And so in the case of Superman, I 54 00:03:16,400 --> 00:03:20,040 Speaker 3: think this second weekend shows that there is genuine interest 55 00:03:20,080 --> 00:03:23,080 Speaker 3: in this movie. It's been well received, which is very 56 00:03:23,160 --> 00:03:27,080 Speaker 3: important in terms of earning back the goodwill of DC fans, 57 00:03:27,560 --> 00:03:32,680 Speaker 3: but it's really not this runaway, undeniable smash. So there's 58 00:03:32,680 --> 00:03:36,240 Speaker 3: still this wait and see element about how much excitement 59 00:03:36,280 --> 00:03:40,680 Speaker 3: there will be for the franchise without Superman as the 60 00:03:41,440 --> 00:03:45,000 Speaker 3: Markee character. And I'm referring to two of these upcoming 61 00:03:45,720 --> 00:03:49,040 Speaker 3: movies that they have for twenty twenty six, meaning Supergirl 62 00:03:49,120 --> 00:03:52,800 Speaker 3: and Clayface, and so that really is kind of more 63 00:03:52,840 --> 00:03:56,000 Speaker 3: important to them than just the box office. It's how 64 00:03:56,040 --> 00:03:59,000 Speaker 3: much excitement it's generating in the culture. 65 00:03:59,240 --> 00:04:01,920 Speaker 2: Re Becca. There few other big wide releases with very 66 00:04:01,960 --> 00:04:05,080 Speaker 2: well known properties Smurfs and I Know What You did 67 00:04:05,160 --> 00:04:07,240 Speaker 2: last summer. How did those two movies perform. 68 00:04:07,800 --> 00:04:11,720 Speaker 3: Neither were embarrassing flops anything on that scale, but they 69 00:04:11,720 --> 00:04:15,960 Speaker 3: didn't exactly set the box office on fire. And it's 70 00:04:16,040 --> 00:04:19,680 Speaker 3: kind of notable because they are both from recognizable properties, 71 00:04:19,800 --> 00:04:22,920 Speaker 3: and I think maybe there's a lesson in there about 72 00:04:23,160 --> 00:04:26,359 Speaker 3: brand awareness. Just because something is a sequel or a 73 00:04:26,400 --> 00:04:30,240 Speaker 3: reboot doesn't necessarily mean people are going to feel compelled 74 00:04:30,279 --> 00:04:31,240 Speaker 3: to go to the. 75 00:04:31,120 --> 00:04:33,960 Speaker 2: Theaters to see it. There was one other film that 76 00:04:34,120 --> 00:04:37,320 Speaker 2: was an interesting test, a western from a twenty four. 77 00:04:37,880 --> 00:04:42,039 Speaker 3: Yes, the new ari Astor film called Eddington opened to 78 00:04:42,320 --> 00:04:46,680 Speaker 3: about four million dollars. And what's interesting about Eddington is 79 00:04:46,880 --> 00:04:51,080 Speaker 3: it earned a C plus grade on CinemaScore and for 80 00:04:51,520 --> 00:04:54,560 Speaker 3: basically any other film that would really be a death 81 00:04:54,600 --> 00:04:57,320 Speaker 3: sentence in terms of the rest of its theatrical run. 82 00:04:57,800 --> 00:05:02,599 Speaker 3: But with ari Astor's film, that isn't necessarily a bad thing. 83 00:05:03,040 --> 00:05:05,360 Speaker 2: Do you think A twenty four takes this opening weekend 84 00:05:05,440 --> 00:05:07,840 Speaker 2: number as a good sign. It's sort of middle of 85 00:05:07,880 --> 00:05:08,280 Speaker 2: the road. 86 00:05:08,360 --> 00:05:11,640 Speaker 3: It's not a fantastic opening, but it is also not 87 00:05:11,800 --> 00:05:14,640 Speaker 3: a complete wash gotcha. 88 00:05:14,680 --> 00:05:17,880 Speaker 2: Of course, another big movie coming for next weekend the 89 00:05:17,920 --> 00:05:21,640 Speaker 2: new iteration of Fantastic four on the theme of superhero 90 00:05:21,720 --> 00:05:24,360 Speaker 2: movies and how the audience for them is changing. What 91 00:05:24,400 --> 00:05:27,080 Speaker 2: are you tracking for Fantastic four at this time? 92 00:05:27,720 --> 00:05:31,039 Speaker 3: What'll be interesting is how much appetite there is for 93 00:05:31,320 --> 00:05:36,039 Speaker 3: superhero movies because already Disney has put out two Marvel 94 00:05:36,080 --> 00:05:39,760 Speaker 3: movies Captain America, Brave New World and Thunderbolts, and now 95 00:05:39,880 --> 00:05:43,719 Speaker 3: Warner Brothers has put out a DC movie in Superman. 96 00:05:44,160 --> 00:05:47,560 Speaker 3: And so this is the fourth comic book related movie 97 00:05:48,040 --> 00:05:51,840 Speaker 3: within the first half of the year, and right now, 98 00:05:51,839 --> 00:05:54,599 Speaker 3: the expectation is that it's going to do very well, 99 00:05:54,640 --> 00:05:58,159 Speaker 3: and it's opening weekend and is really going to represent 100 00:05:58,279 --> 00:06:00,400 Speaker 3: a reset for Marvel, which I think I think they 101 00:06:00,480 --> 00:06:03,839 Speaker 3: wanted to happen with Thunderbolts, and they got there in 102 00:06:03,920 --> 00:06:06,760 Speaker 3: terms of reviews, but not quite with turnout, and so 103 00:06:06,880 --> 00:06:09,960 Speaker 3: I think this will bridge the gap and bring moviegoers 104 00:06:10,040 --> 00:06:12,320 Speaker 3: back in a significant way, just. 105 00:06:12,440 --> 00:06:14,440 Speaker 2: Like on Superman. There will be a lot of eyes 106 00:06:14,520 --> 00:06:17,520 Speaker 2: on the Marvel Court tet next weekend. Thank you so much. 107 00:06:17,880 --> 00:06:21,440 Speaker 2: Appreciate you always being our box office steward. Thank you. 108 00:06:24,279 --> 00:06:26,440 Speaker 2: The news that CBS would give up on The Late 109 00:06:26,480 --> 00:06:29,800 Speaker 2: Show with Stephen Colbert after next season set off an 110 00:06:29,839 --> 00:06:33,760 Speaker 2: earthquake across the TV business. It's such a stark example 111 00:06:33,800 --> 00:06:37,320 Speaker 2: of the industry's problems in more ways than one. Brian 112 00:06:37,360 --> 00:06:40,760 Speaker 2: Steinberg is righty, senior TV editor and a chronicler of 113 00:06:40,839 --> 00:06:43,640 Speaker 2: Late Night for many years. He brings us up to 114 00:06:43,720 --> 00:06:47,800 Speaker 2: speed on the fallout from this decision. Brian Steinberg, thank 115 00:06:47,839 --> 00:06:50,440 Speaker 2: you for joining me. You have had a busy couple 116 00:06:50,520 --> 00:06:55,240 Speaker 2: of days of reporting this Stephen Colbert news was truly 117 00:06:55,600 --> 00:06:59,520 Speaker 2: a bombshell on Thursday evening your time, and you did 118 00:06:59,560 --> 00:07:03,320 Speaker 2: not stop working until after midnight that night. Now that 119 00:07:03,320 --> 00:07:05,400 Speaker 2: the Colbert News has landed and people have had a 120 00:07:05,400 --> 00:07:08,680 Speaker 2: little time to process, what are you hearing? What is 121 00:07:08,720 --> 00:07:12,920 Speaker 2: this telling us about the marketplace, about late night, about 122 00:07:12,920 --> 00:07:13,960 Speaker 2: network TV. 123 00:07:14,480 --> 00:07:17,200 Speaker 4: People are still shocked by this. And yes, there's still 124 00:07:17,200 --> 00:07:20,760 Speaker 4: some debate over whether CBS canceled this because of his 125 00:07:20,880 --> 00:07:24,360 Speaker 4: upcoming merger of sky Dance and Stephen's tendency towards you know, 126 00:07:24,680 --> 00:07:28,080 Speaker 4: anti Trump humor August because you know, late night's not 127 00:07:28,120 --> 00:07:30,000 Speaker 4: doing so great. But the fact of the matter is 128 00:07:30,040 --> 00:07:32,960 Speaker 4: this show is going away. CBS is going to add 129 00:07:33,000 --> 00:07:34,720 Speaker 4: this business they've been getting out of it for the 130 00:07:34,800 --> 00:07:36,960 Speaker 4: last couple of months, canceling the twelve thirty show at 131 00:07:36,960 --> 00:07:39,440 Speaker 4: Taylor Thomlinson and now this program as well. It is 132 00:07:39,480 --> 00:07:42,480 Speaker 4: a sizeable shrinking of the late night TV we know 133 00:07:42,520 --> 00:07:46,400 Speaker 4: it and a signed that a very signature piece of Americana. 134 00:07:46,600 --> 00:07:50,520 Speaker 4: Late night TV is having a tough time staying relevant 135 00:07:50,560 --> 00:07:51,800 Speaker 4: in today's digital world. 136 00:07:52,560 --> 00:07:55,840 Speaker 2: Now CBS is not NBC with the legacy of the 137 00:07:55,880 --> 00:07:59,200 Speaker 2: Tonight Show in late night. CBS has not been in 138 00:07:59,240 --> 00:08:02,080 Speaker 2: this area for sixty years, but they've been in it 139 00:08:02,160 --> 00:08:06,040 Speaker 2: for thirty plus years, and it's shocking to see a 140 00:08:06,200 --> 00:08:09,760 Speaker 2: network just give up on a franchise. Do you know, 141 00:08:09,880 --> 00:08:13,320 Speaker 2: was there any discussion of downsizing the show and was 142 00:08:13,360 --> 00:08:17,960 Speaker 2: there any discussion of cutting the budget significantly and reimagining 143 00:08:18,000 --> 00:08:21,320 Speaker 2: the show? That would cost less but still have that 144 00:08:21,480 --> 00:08:22,480 Speaker 2: presence in late night. 145 00:08:23,320 --> 00:08:25,640 Speaker 4: I understanding from talking to you people close to Colbert, 146 00:08:25,880 --> 00:08:30,000 Speaker 4: people called CBS is CBS felt they didn't want to 147 00:08:30,080 --> 00:08:31,920 Speaker 4: take costs out of this program and put it on 148 00:08:31,960 --> 00:08:34,080 Speaker 4: the air. Wouldn't look like a late night show. They 149 00:08:34,160 --> 00:08:37,240 Speaker 4: just can't make the numbers work in today's where we're young, 150 00:08:37,280 --> 00:08:40,200 Speaker 4: people don't flock to an eleven thirty program all one time. 151 00:08:40,440 --> 00:08:43,000 Speaker 4: So Peter felt that they have Colbert, they'll pay cut 152 00:08:43,080 --> 00:08:45,160 Speaker 4: to get rid of his band to make if you 153 00:08:45,200 --> 00:08:47,360 Speaker 4: reduce a number of writers on this show would make 154 00:08:47,360 --> 00:08:50,760 Speaker 4: it look less like a broadcast ready late night program, 155 00:08:50,920 --> 00:08:53,920 Speaker 4: especially when you have Kimel and Follon still going pretty strong. 156 00:08:54,920 --> 00:08:57,240 Speaker 2: So we still have one more season of Stephen Colbert. 157 00:08:57,480 --> 00:09:01,359 Speaker 2: It sure seems like that's gonna be hard for CBS 158 00:09:01,360 --> 00:09:04,560 Speaker 2: to keep that time as a network day part, which 159 00:09:04,800 --> 00:09:08,120 Speaker 2: sounds so quaint in this area, but you know, all 160 00:09:08,120 --> 00:09:10,840 Speaker 2: of that time really matters. Who controls that ad time 161 00:09:10,920 --> 00:09:14,000 Speaker 2: really matters. I got to believe that the affiliates are saying, 162 00:09:14,160 --> 00:09:16,240 Speaker 2: we'll take that back, thank you very much, and just 163 00:09:16,280 --> 00:09:21,120 Speaker 2: program news or other things. What prompted the timing, what 164 00:09:21,360 --> 00:09:23,360 Speaker 2: prompted this to happen on Thursday. 165 00:09:23,640 --> 00:09:26,160 Speaker 4: This is a great question. And what I've been putting around, 166 00:09:26,559 --> 00:09:30,760 Speaker 4: you know, the operating theory by John Q Public's that Stevens, 167 00:09:30,880 --> 00:09:34,640 Speaker 4: you know, anti Trump humor finally got the people at 168 00:09:34,679 --> 00:09:37,280 Speaker 4: CBS to shake a hand and rip him off the air. 169 00:09:37,520 --> 00:09:40,240 Speaker 2: Coming right after they agreed to write him a sixteen 170 00:09:40,240 --> 00:09:43,280 Speaker 2: million dollar check. The timing of all this you cannot. 171 00:09:43,000 --> 00:09:45,360 Speaker 4: Separate right, And the opics are horrible. They're not not 172 00:09:45,440 --> 00:09:48,080 Speaker 4: great opice for CBS. They just got to the sixteen 173 00:09:48,120 --> 00:09:53,199 Speaker 4: minutes thing bloodied and bruised in the public domain. This happens. 174 00:09:53,320 --> 00:09:56,160 Speaker 4: But what I am told is actually a business affairs 175 00:09:56,480 --> 00:10:00,840 Speaker 4: situation in which every year around July August, the producers 176 00:10:00,840 --> 00:10:03,440 Speaker 4: and writers on these shows get new one year deals 177 00:10:03,440 --> 00:10:06,000 Speaker 4: to keep them in place the twelve months August to August. 178 00:10:06,240 --> 00:10:07,720 Speaker 4: These are going to have to go out very soon. 179 00:10:08,200 --> 00:10:10,199 Speaker 4: As since CBS had already just heard this is going 180 00:10:10,240 --> 00:10:12,040 Speaker 4: to happen, these deals were going to be like a 181 00:10:12,080 --> 00:10:14,000 Speaker 4: ten month or a nine month deal rather that twelve 182 00:10:14,120 --> 00:10:16,760 Speaker 4: month deal. Every agent in town is going to start 183 00:10:16,760 --> 00:10:19,839 Speaker 4: seeing these contracts. Had been saying, what so I mean 184 00:10:19,960 --> 00:10:22,240 Speaker 4: it was going to be getting out very quickly and 185 00:10:22,320 --> 00:10:23,720 Speaker 4: not through CBS's control. 186 00:10:24,559 --> 00:10:28,120 Speaker 2: Brady has been writing weekly, if not daily, that the 187 00:10:28,200 --> 00:10:32,520 Speaker 2: underpinnings of television are changing dramatically. This is the kind 188 00:10:32,600 --> 00:10:37,960 Speaker 2: of clear jolt that I think the general public will realize, WHOA. 189 00:10:38,960 --> 00:10:42,880 Speaker 2: It is a changing landscape, and I'm just grateful that 190 00:10:42,960 --> 00:10:46,240 Speaker 2: we have seasoned writers like you, Brian. You are extremely 191 00:10:46,280 --> 00:10:47,480 Speaker 2: dedicated to this beat. 192 00:10:47,840 --> 00:10:49,800 Speaker 4: I think it's a part of American life that is 193 00:10:50,240 --> 00:10:52,560 Speaker 4: in flux, and that's kinmon surprise for a lot of people. 194 00:10:52,960 --> 00:10:56,600 Speaker 2: Our job is to cover that flux. Thanks Brian, thank you. 195 00:10:59,559 --> 00:11:02,680 Speaker 2: Next up, we hear from Nomen Rama Chandron, an international 196 00:11:02,720 --> 00:11:06,360 Speaker 2: reporter for Variety who covers the UK in South Asia. 197 00:11:06,520 --> 00:11:09,839 Speaker 2: He tells us about the Bollywood movie Sayara that has 198 00:11:09,840 --> 00:11:13,000 Speaker 2: become a massive hit. It brought in eleven million dollars 199 00:11:13,040 --> 00:11:17,120 Speaker 2: in its opening weekend in India alone. Nomen Rama Chandron, 200 00:11:17,320 --> 00:11:19,600 Speaker 2: coming to us from London, thank you so much for 201 00:11:19,679 --> 00:11:20,120 Speaker 2: joining me. 202 00:11:20,760 --> 00:11:21,439 Speaker 1: Glad to be here. 203 00:11:22,080 --> 00:11:24,640 Speaker 2: It's a big, big hit at the Indian box office 204 00:11:24,720 --> 00:11:28,600 Speaker 2: right now, called Sayara, a love story that has apparently 205 00:11:28,640 --> 00:11:33,440 Speaker 2: turned its young stars into superstars overnight. Tell us about 206 00:11:33,480 --> 00:11:36,920 Speaker 2: the backstory about this movie that has taken the Bollywood 207 00:11:36,960 --> 00:11:38,080 Speaker 2: box office by storm. 208 00:11:38,880 --> 00:11:43,080 Speaker 1: Sayara is from a studio called Yeshaj Films. It's a 209 00:11:43,120 --> 00:11:46,680 Speaker 1: fifty year old studio and they are known primarily for 210 00:11:46,800 --> 00:11:51,360 Speaker 1: two genres. One is the yearning eternal love story and 211 00:11:51,520 --> 00:11:54,480 Speaker 1: the other is the more recent one, which is the 212 00:11:56,000 --> 00:12:00,320 Speaker 1: Hollywood has the MCU. You have the Spy Universe from 213 00:12:00,400 --> 00:12:04,880 Speaker 1: Yes Sharge Films. So they are two completely distinct different genres. 214 00:12:05,240 --> 00:12:10,760 Speaker 1: Sayara is that rarity a Bollywood love story which is 215 00:12:11,320 --> 00:12:16,680 Speaker 1: done right because since twenty nine, since post COVID, I 216 00:12:16,679 --> 00:12:21,000 Speaker 1: would say there hasn't been a proper love story in 217 00:12:21,240 --> 00:12:24,240 Speaker 1: Bollywood and definitely not one that has worked at the 218 00:12:24,240 --> 00:12:25,079 Speaker 1: box office. 219 00:12:25,440 --> 00:12:28,559 Speaker 2: That is surprising because when people in the US think 220 00:12:28,600 --> 00:12:32,120 Speaker 2: of Bollywood, we think of love stories and big dance numbers. 221 00:12:32,320 --> 00:12:36,840 Speaker 1: Since COVID, the focus has been to bring audiences back 222 00:12:36,880 --> 00:12:40,480 Speaker 1: into cinemas. That's been the number one focus. We need 223 00:12:40,520 --> 00:12:43,120 Speaker 1: to take a step back and look at the larger 224 00:12:43,200 --> 00:12:47,040 Speaker 1: picture of India, which is India is not just Bollywood. 225 00:12:47,080 --> 00:12:52,240 Speaker 1: Bollywood is only the Hindi language film industry and as 226 00:12:52,280 --> 00:12:55,280 Speaker 1: such it is the third largest film industry in India, 227 00:12:55,800 --> 00:12:59,560 Speaker 1: the largest being the Telugu language film industry. And the 228 00:12:59,559 --> 00:13:02,680 Speaker 1: second one being the Tamil language film industry. This is 229 00:13:02,720 --> 00:13:05,920 Speaker 1: a fairly recent phenomenon, maybe the last decade or so, 230 00:13:06,679 --> 00:13:10,560 Speaker 1: and the other industries India makes films in about twenty 231 00:13:10,600 --> 00:13:15,320 Speaker 1: plus languages. The other industries have been making films across genres. 232 00:13:15,920 --> 00:13:20,559 Speaker 1: Bollywood post COVID has been trying to focus on the 233 00:13:20,640 --> 00:13:26,040 Speaker 1: spectacle film or the event film. Because of that, unfortunately, 234 00:13:26,120 --> 00:13:29,320 Speaker 1: the love story has had taken a bit of a 235 00:13:29,400 --> 00:13:31,720 Speaker 1: back seat until Sayara. 236 00:13:31,120 --> 00:13:32,679 Speaker 2: I want to make sure I understand you right. You're 237 00:13:32,720 --> 00:13:35,839 Speaker 2: saying that these large markets in two languages that are 238 00:13:35,840 --> 00:13:39,720 Speaker 2: not Hindi have emerged in the last decade and have 239 00:13:39,880 --> 00:13:42,199 Speaker 2: overtaken Bollywood films. 240 00:13:42,640 --> 00:13:49,480 Speaker 1: Yes, especially since post COVID. What's happening is because of streaming. 241 00:13:50,080 --> 00:13:55,320 Speaker 1: India used to be fairly insular markets, with Bollywood being 242 00:13:55,400 --> 00:13:59,800 Speaker 1: the only unifying factor. As in, you could watch a 243 00:14:00,000 --> 00:14:03,720 Speaker 1: Hollywood film across the length and bread to the country, 244 00:14:04,160 --> 00:14:06,640 Speaker 1: but a Tamil language film or a Telugu film or 245 00:14:06,679 --> 00:14:11,120 Speaker 1: a bengalifilm would mostly be seen only their respective markets. 246 00:14:11,320 --> 00:14:16,800 Speaker 1: But what happened with COVID is that the streamers began 247 00:14:17,280 --> 00:14:21,880 Speaker 1: dubbing everything into everything, so you could watch a Tamil 248 00:14:23,200 --> 00:14:27,119 Speaker 1: Netflix show dubbed into Hindi. You could see a Hindi 249 00:14:27,240 --> 00:14:31,320 Speaker 1: Prime video show dubbed into Telugu. And because of those 250 00:14:31,720 --> 00:14:36,120 Speaker 1: three or three years of COVID, the Indian audience got 251 00:14:36,240 --> 00:14:39,560 Speaker 1: used to watching from across the country in a language 252 00:14:39,560 --> 00:14:43,000 Speaker 1: of their choice. And what happened because of that is 253 00:14:43,640 --> 00:14:47,600 Speaker 1: the South Indian markets, the Tamil and Telugu films they 254 00:14:47,600 --> 00:14:51,520 Speaker 1: got dubbed into Hindi and those films became what is 255 00:14:51,560 --> 00:14:54,280 Speaker 1: known in India as Pan India hits. So if you 256 00:14:54,280 --> 00:14:56,520 Speaker 1: look at the box office of the last two years, 257 00:14:56,920 --> 00:15:01,400 Speaker 1: the biggest hits in India have been in films in 258 00:15:01,440 --> 00:15:04,800 Speaker 1: Tamil or Telugu dubbed into Hindi and released across the 259 00:15:04,840 --> 00:15:09,320 Speaker 1: country until twenty twenty five, when Bollywood is now slowly 260 00:15:09,880 --> 00:15:10,960 Speaker 1: back in the ascendent. 261 00:15:11,920 --> 00:15:16,240 Speaker 2: That is fascinating. Back to Sayara, what was it about 262 00:15:16,280 --> 00:15:17,600 Speaker 2: this film that caught fire? 263 00:15:18,400 --> 00:15:23,000 Speaker 1: One is the audience thirst for a young love story 264 00:15:24,360 --> 00:15:27,800 Speaker 1: with a gen z love story, if you will. In Bollywood, 265 00:15:27,840 --> 00:15:30,880 Speaker 1: they haven't been too many. They have been in the 266 00:15:30,920 --> 00:15:35,520 Speaker 1: other languages, but not in Hindi and people were I 267 00:15:35,560 --> 00:15:37,960 Speaker 1: think they're a bit tired of the star system and 268 00:15:38,040 --> 00:15:42,920 Speaker 1: they wanted to see young fresh faces and so in 269 00:15:43,000 --> 00:15:47,280 Speaker 1: ahan Pandaei and anit Padda, you have this young fresh 270 00:15:47,480 --> 00:15:50,840 Speaker 1: on screen couple. You can see the on screen chemistry. 271 00:15:50,960 --> 00:15:57,280 Speaker 1: It's it's palpable. And secondly, it's the music. The Indian 272 00:15:57,320 --> 00:16:02,520 Speaker 1: audience anywhere in India, the want a good musical as in, 273 00:16:03,560 --> 00:16:06,760 Speaker 1: people love their music. It doesn't matter which generation you're from. 274 00:16:07,080 --> 00:16:11,040 Speaker 1: And Sayara has a super hit soundtrack and especially the 275 00:16:11,200 --> 00:16:15,160 Speaker 1: I think the title track before the film release has 276 00:16:15,200 --> 00:16:17,520 Speaker 1: had fifty five million views on YouTube. 277 00:16:18,360 --> 00:16:21,160 Speaker 2: You've been writing that they that the distributor took an 278 00:16:21,280 --> 00:16:23,920 Speaker 2: unusual approach to promoting the movie in India. 279 00:16:24,640 --> 00:16:29,120 Speaker 1: Yes, they adopted the less is more strategy. They they 280 00:16:29,200 --> 00:16:32,880 Speaker 1: let the content do the talking, you know, for want 281 00:16:32,880 --> 00:16:36,120 Speaker 1: of a better phrase, So they put out the songs, 282 00:16:36,400 --> 00:16:41,000 Speaker 1: they put out the the trailer which was, you know, 283 00:16:41,040 --> 00:16:44,960 Speaker 1: a very well cut trailer, and they kept the lead 284 00:16:45,280 --> 00:16:50,960 Speaker 1: where fairly quiet, as in it's only the director who 285 00:16:51,240 --> 00:16:56,800 Speaker 1: spoke to the media, including two Variety and Anitada and 286 00:16:57,080 --> 00:17:01,680 Speaker 1: ahn Pandi did not do any promotional appear insans. They 287 00:17:01,720 --> 00:17:05,560 Speaker 1: did not visit malls, they did not visit cinemas, there 288 00:17:05,640 --> 00:17:10,600 Speaker 1: were no influenza appearances, and they were not all over 289 00:17:10,640 --> 00:17:14,199 Speaker 1: social media, so there was a thirst for people to 290 00:17:14,280 --> 00:17:14,720 Speaker 1: know more. 291 00:17:15,280 --> 00:17:18,160 Speaker 2: You've also have been reporting that its box office has 292 00:17:18,200 --> 00:17:21,320 Speaker 2: broken records, and it's particularly impressive because it's not as 293 00:17:21,400 --> 00:17:23,520 Speaker 2: wide a release as it could be in India. 294 00:17:24,119 --> 00:17:26,520 Speaker 1: In India alone, it's made about three million dollars on 295 00:17:26,600 --> 00:17:30,600 Speaker 1: its opening day, and typically to get that kind of 296 00:17:30,920 --> 00:17:36,080 Speaker 1: money you need to release across at least eighteen thousand screens. Yeah, 297 00:17:36,119 --> 00:17:39,640 Speaker 1: they released in just across eight thousand screens, which means 298 00:17:39,680 --> 00:17:41,680 Speaker 1: the per screen average is pretty high. 299 00:17:41,960 --> 00:17:45,480 Speaker 2: How long does a hit movie stay in theaters in India? 300 00:17:45,600 --> 00:17:47,280 Speaker 1: If it's four weeks, it's a good run. 301 00:17:47,760 --> 00:17:51,400 Speaker 2: I'm guessing that Soraya, which you told me means wandering 302 00:17:51,520 --> 00:17:54,800 Speaker 2: star in English. I'm sure that's a nice boost to 303 00:17:54,880 --> 00:17:57,840 Speaker 2: the overall Indian box office. How is overall the Indian 304 00:17:57,880 --> 00:17:58,880 Speaker 2: box office this year? 305 00:18:00,280 --> 00:18:05,960 Speaker 1: So it's been a fairly encouraging box office sign this year. 306 00:18:06,040 --> 00:18:10,359 Speaker 1: Because the numbers just came in a few hours ago. 307 00:18:10,720 --> 00:18:14,280 Speaker 1: The Indian box office is up fourteen percent year on year. 308 00:18:14,680 --> 00:18:19,280 Speaker 1: I'm talking about just the Indian box office in India increase. 309 00:18:19,800 --> 00:18:23,040 Speaker 1: If you include the Indian box office, the collection of 310 00:18:23,080 --> 00:18:25,880 Speaker 1: Indian films outside of India, then the numbers go up. 311 00:18:26,320 --> 00:18:28,920 Speaker 1: So right now, for the first six months of the year, 312 00:18:29,359 --> 00:18:33,240 Speaker 1: we are roughly at six hundred and sixty five million 313 00:18:33,359 --> 00:18:38,879 Speaker 1: US dollars, which is running fourteen percent above twenty twenty 314 00:18:38,880 --> 00:18:43,920 Speaker 1: four year on year, and from India alone, this number 315 00:18:44,440 --> 00:18:49,440 Speaker 1: is likely to go up to one point six billion 316 00:18:49,760 --> 00:18:52,960 Speaker 1: US dollars by the end of December, and if you 317 00:18:53,040 --> 00:18:57,840 Speaker 1: include overseas obviously that'll go up to roughly about two 318 00:18:57,880 --> 00:18:59,359 Speaker 1: to three billion US dollars. 319 00:18:59,600 --> 00:19:03,320 Speaker 2: Those are impressive numbers by any measure. Nomen then, we 320 00:19:03,359 --> 00:19:06,199 Speaker 2: so appreciate your reporting telling us all what's going on 321 00:19:06,280 --> 00:19:07,760 Speaker 2: in this most important market. 322 00:19:07,960 --> 00:19:08,760 Speaker 1: Thank you, Cynthia. 323 00:19:11,359 --> 00:19:13,760 Speaker 2: As we close out today's episode, here's a few things 324 00:19:13,760 --> 00:19:17,120 Speaker 2: we're watching for The Venice Film Festival announces its full 325 00:19:17,160 --> 00:19:20,040 Speaker 2: line up on Tuesday. We'll have a report in tomorrow's 326 00:19:20,080 --> 00:19:24,200 Speaker 2: episode from reporter Nick Viverelli and Rome and International editor 327 00:19:24,240 --> 00:19:28,200 Speaker 2: Elsa Kislassi in Paris. Of course, Comic Con San Diego 328 00:19:28,240 --> 00:19:31,480 Speaker 2: begins this Thursday. We'll have a big contingent down there 329 00:19:31,480 --> 00:19:34,280 Speaker 2: to cover all the action, and we're hosting a photo 330 00:19:34,320 --> 00:19:38,200 Speaker 2: and video studio for invited guests before we go, Congrats 331 00:19:38,240 --> 00:19:41,879 Speaker 2: to Aaron Westerman. She's been promoted to president of Lionsgate 332 00:19:41,920 --> 00:19:45,320 Speaker 2: Motion Picture Group. She's been with the studio since twenty seventeen. 333 00:19:45,800 --> 00:19:48,880 Speaker 2: Thanks for listening. This episode was written and reported by 334 00:19:48,920 --> 00:19:53,480 Speaker 2: me Cynthia Littleton, with contributions from Rebecca Rubin, Brian Steinberg, 335 00:19:53,520 --> 00:19:58,320 Speaker 2: and Ramachandron. It was edited by Aaron Greenwald Stick snick 336 00:19:58,440 --> 00:20:01,040 Speaker 2: hick picks. Please leave us a review at the podcast 337 00:20:01,119 --> 00:20:03,800 Speaker 2: platform of your choice, and please tune in tomorrow for 338 00:20:03,840 --> 00:20:05,600 Speaker 2: another episode of Daily Variety.