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Speaker 1: Bloomberg Audio Studios, podcasts, radio news.

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Speaker 2: Rolls Royce Motor Cars didn't sell more vehicles last year,

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Speaker 2: but it made more money. At five seven hundred and twelve.

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Speaker 2: BMW's pinnacle luxury car makers sold about three hundred fewer

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Speaker 2: total units than each of the two previous years, but

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Speaker 2: at a higher average price on a ten percent jump

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Speaker 2: and bespoke deliveries. As a result, Rolls Royce is now

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Speaker 2: investing an additional three hundred and seventy five million dollars

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Speaker 2: and it's goodwood manufacturing facility to meet rising demand for

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Speaker 2: personalization that can drive individual transactions deep into seven figures.

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Speaker 2: Joining us now is Chris Brownridge, the CEO of Rolls

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Speaker 2: Royce Motor Cars. And Chris, this is I think a

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Speaker 2: fascinating strategy move that you have made with the company,

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Speaker 2: and it goes beyond just sort of paint to sample

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Speaker 2: or picking a different leather. Tell us about some of

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Speaker 2: the personalizations that people are doing. Well.

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Speaker 3: Matt, first of all, good morning, and thank you for

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Speaker 3: inviting me onto your show. Last year was a tremendously

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Speaker 3: successful one for Rolls Royce and you know that at

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Speaker 3: Rolls Rice we make handmade bespoke luxury goods for our

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Speaker 3: clients and we strive to deliver them an extraordinary experience.

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Speaker 3: And our bespoke collective team is right at the heart

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Speaker 3: of our business. What we aim to do is create

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Speaker 3: a masterpiece for each client and the investment that we've

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Speaker 3: announced today is all about facilitating that through creating the

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Speaker 3: capacity and the space within our manufacturing facility at the

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Speaker 3: home of Rolls Royce in Goodwood, so that we can

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Speaker 3: deliver those projects.

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Speaker 2: So, but what your customization goes beyond the customizations of

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Speaker 2: almost any other car maker I can think of, certainly

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Speaker 2: any one that produces in the hundreds or thousands of

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Speaker 2: cars a year. What kind of investment are you making

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Speaker 2: and what is it going to allow you to do

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Speaker 2: to these cars?

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Speaker 3: Well, mat Rolls Royce bespoke means something very profound. It

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Speaker 3: can be something as simple as having a hand painted

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Speaker 3: coach line on your Rolls Royce that perhaps has your

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Speaker 3: family motif on the outside of your motor car, or

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Speaker 3: perhaps embroidered in a head restraint. It could be something

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Speaker 3: more profound, celebrating the relationship you have with your partner,

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Speaker 3: where the headliner on the interior of the car which

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Speaker 3: uses fiber optic cables to recreate a constellation of stars.

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Speaker 3: It could show the constellation on the night that you

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Speaker 3: met in the location that you met, or it could

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Speaker 3: be something much more profound whereby For example, last year

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Speaker 3: we made a car for a very famous client where

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Speaker 3: the interior of the car used silk paneling in the

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Speaker 3: headlining and the doors where we embroidered a particular flower

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Speaker 3: and hand painted that flower and created a facier panel,

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Speaker 3: a dashboard panel inlaid with mother of pearl because it

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Speaker 3: reminded them of the different homes they own. So the

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Speaker 3: diversity is extraordinary, and this extension will mean that we've

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Speaker 3: got more capacity and space to deliver these projects because

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Speaker 3: they are very time consuming. And it comes hand in

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Speaker 3: hand with us expanding our network of private offices. Now

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Speaker 3: at Goodwood, the home of Rolls Royce, our clients come

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Speaker 3: to us and they meet the design team, but not

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Speaker 3: every client can come to us, so we've opened private

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Speaker 3: offices in Dubai and Shanghai, in Seoul and of course

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Speaker 3: in New York, where our designers are working nearer to

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Speaker 3: the clients and they can bring their ideas to life

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Speaker 3: so effectively. This network of private offices is driving a

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Speaker 3: growth in the demand for these wonderful creations and that's

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Speaker 3: why we're preparing the facility in Goodwood.

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Speaker 4: What's your fastest growing market right now? It's interesting to

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Speaker 4: hear more about the private offices. Certainly the Middle East

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Speaker 4: is an area that a lot of investors have been

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Speaker 4: looking at for growth. But is there one area more

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Speaker 4: than others that you see more potential and what are

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Speaker 4: the demographic striving that growth.

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Speaker 3: Well, the wonderful advantage Rolls Royce has is it's got

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Speaker 3: a heritage of one hundred and twenty years and it's

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Speaker 3: famous throughout the world and our business is present throughout

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Speaker 3: the world, so we have clients in every corner of

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Speaker 3: the world, across every region. Of course, the USA is

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Speaker 3: our biggest region and we have a strong client base there,

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Speaker 3: but across the world we've seen significant growth in Europe

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Speaker 3: and the Middle East and also APAC this year. And

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Speaker 3: the great thing is we're seeing in every corner of

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Speaker 3: the world significant demand, particularly for our bespoke creations.

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Speaker 1: And Chris, I want to talk a little bit about

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Speaker 1: the future here. Obviously, when it comes to evs you

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Speaker 1: have Specter. It's selling very well. You talk about in

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Speaker 1: your release how this manufacturer manufacturing facility will help your

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Speaker 1: transition to in all battery future. It's been interesting watching

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Speaker 1: the trends though you see hybrid selling very well in

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Speaker 1: sort of the normal market, the non luxury market, and

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Speaker 1: even in the luxury market. Could a hybrid ever be

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Speaker 1: in your future?

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Speaker 3: Well, I'll start by talking about our experience with Spector

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Speaker 3: this year and now Specters, a super luxury coupe, are

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Speaker 3: absolutely stunning motor and in twenty twenty four it was

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Speaker 3: the first full year that we were delivering this motor

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Speaker 3: car to our clients and it's been a very successful

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Speaker 3: year for Spector. In fact, it was the second most

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Speaker 3: demanded Rolls Rice, which is extraordinary. And what we have

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Speaker 3: with spect it's the first Rolls Royce to use a

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Speaker 3: very highly developed electric powertrain in a Rolls Royce. And

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Speaker 3: our clients have told us that what this does is

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Speaker 3: it amplifies all the characteristics that you'd expect of a

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Speaker 3: Rolls Royce, the silence, the waft ability, the ease of

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Speaker 3: driving and that magic carpet ride. So the feedback that

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Speaker 3: the most important group our clients has given us is

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Speaker 3: that they think this is a wonderful Rolls Royce and

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Speaker 3: with the databack set up, the client's satisfaction with Spectra

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Speaker 3: is the highest of any of the motor cars that

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Speaker 3: we produce, So that's a really encouraging start. At Rolls Royce.

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Speaker 3: We strive for perfection and our power trains are the

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Speaker 3: finest for the motor cars that we deliver to our clients.

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Speaker 3: Of course, we already have the wonderful V twelve combustion

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Speaker 3: engine with Spector, we have our first electric power train,

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Speaker 3: and both of them deliver the best possible experience for

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Speaker 3: our clients. We wouldn't deviate from that because we always

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Speaker 3: want to deliver the best possible solution, and spect has

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Speaker 3: told us very clearly that when we combine this new

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Speaker 3: technology with a Rolls Rice, we can deliver the best

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Speaker 3: car in the world.

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Speaker 2: I can confirm that the V twelve is a highly

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Speaker 2: enjoyable powertrain. I have not driven the Specter yet, Chris,

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Speaker 2: what are are there any holes in your product offering?

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Speaker 2: I mean you've got Colinan, which is your best seller,

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Speaker 2: the big SUV. Spector, as Katie mentioned, has done very well.

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Speaker 2: I tend to prefer Ghost or Wraith more drivers cars.

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Speaker 2: Phantom is the one that we're looking at now, well,

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Speaker 2: or that's Colnant, that's Colin in Phantom. Is the one

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Speaker 2: you want if you've got a chauffeur. Is there anything

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Speaker 2: that you need to add to that product offering.

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Speaker 3: Well, we have had a very busy year in twenty

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Speaker 3: twenty five where we introduced the Specter for the first

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Speaker 3: full year, and of course we introduced the cullen And

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Speaker 3: Series two and Cullen And Series to Black Badge, and

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Speaker 3: also the Ghost Series two and the Ghost Series two

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Speaker 3: Black Batge. We've had a very busy year and we

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Speaker 3: have a very very strong core product offer and all

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Speaker 3: of our motor cars are like a blank canvas for

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Speaker 3: the bespoke offer that we provide to our clients. In

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Speaker 3: terms of future products, I won't give any secrets away

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Speaker 3: right now, but of course there are always exciting things

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Speaker 3: that are coming down the line.

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Speaker 2: All right, well, I'm excited and that's for sure. Rolls

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Speaker 2: Royce really the pinnacle of luxury vehicles worldwide. Chris, great

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Speaker 2: to have you on the program. Chris Brown. Next year

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Speaker 2: of Rolls Royce Motor Cars on of Course by BMW