WEBVTT - Bonus Episode: Why We Made the Show

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<v Speaker 1>I am ty, I'm the I'm the host of the show.

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<v Speaker 1>And let me start off by stating maybe the blindingly obvious.

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<v Speaker 1>We live in some pretty weird times. We are more

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<v Speaker 1>politically polarized than ever before, the gap between haves and

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<v Speaker 1>have nots has never been wider, And there are some

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<v Speaker 1>crazy statistics about young people today. Sixty of millennials, for instance,

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<v Speaker 1>say they no longer believe in capitalism. That worries me.

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<v Speaker 1>I think it should worry you too. So what's going

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<v Speaker 1>on here? Well, I think people are calling bullshit. All

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<v Speaker 1>the data I see suggests that people, especially young people,

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<v Speaker 1>are just losing faith in our system. They are demanding

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<v Speaker 1>transparency from companies because they want to know who they

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<v Speaker 1>can trust. They want to do business with companies and

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<v Speaker 1>institutions that align with their values, and they're becoming increasingly

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<v Speaker 1>activist about this. So, unlike previous generations, they actually expect

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<v Speaker 1>companies today to be purpose led, to be actively helping

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<v Speaker 1>to solve some of the big problems we've faced today,

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<v Speaker 1>things like income inequality, things like lack of equitable access

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<v Speaker 1>to a meaningful or dignified life, things like climate change.

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<v Speaker 1>As a result, we see more and more companies publicly

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<v Speaker 1>taking a stand on social and environmental issues, and then

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<v Speaker 1>crucially backing those words up with real action. But what

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<v Speaker 1>happens when companies start making promises that they stand for

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<v Speaker 1>some higher purpose but don't actually follow through with action,

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<v Speaker 1>or worse, say they stand for one thing and do

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<v Speaker 1>the opposite. Well, as we learned in season one, in

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<v Speaker 1>one case, you get the attack on the US capital.

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<v Speaker 1>The events of that day were shocking enough, but what

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<v Speaker 1>was particularly shocking to me was the growing realization of

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<v Speaker 1>the role that Facebook played in getting us to a

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<v Speaker 1>place where this was even possible. Facebook says its purpose

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<v Speaker 1>is to bring all of us together, and here it

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<v Speaker 1>was helping to create the conditions to pull us even

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<v Speaker 1>further apart. I decided in that moment that I had

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<v Speaker 1>to take a look at as many purpose led companies

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<v Speaker 1>as I could to see how many of them might

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<v Speaker 1>be purpose washing, to figure out how wide the gap

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<v Speaker 1>was between word indeed and why those gaps exist. What

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<v Speaker 1>I discovered led to the creation of this podcast. In

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<v Speaker 1>the first half of each episode, we do our best

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<v Speaker 1>to fairly lay out the facts of the case with

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<v Speaker 1>some expert help, and then if necessary, we call bullshit.

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<v Speaker 1>But and this is super important. We truly believe that

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<v Speaker 1>bullshit is a treatable condition. The cure is positive action.

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<v Speaker 1>So in the second half of the show, we bring

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<v Speaker 1>in an expert or experts to ideate about the concrete

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<v Speaker 1>actions the organization would have to take to start closing

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<v Speaker 1>the gap between word indeed and move forward with integrity.

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<v Speaker 1>We're also featuring companies who are trying to get it right,

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<v Speaker 1>speaking with their CEOs about the challenges and rewards of

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<v Speaker 1>running a company that has a true purpose. Hopefully these

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<v Speaker 1>episodes will provide some positive and inspiring examples that we

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<v Speaker 1>can learn from as we all try to figure out

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<v Speaker 1>how to create a more sustainable and equitable form of capitalism.

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<v Speaker 1>I really hope you like the show.