1 00:00:00,080 --> 00:00:02,200 Speaker 1: I am ty, I'm the I'm the host of the show. 2 00:00:02,600 --> 00:00:06,960 Speaker 1: And let me start off by stating maybe the blindingly obvious. 3 00:00:07,480 --> 00:00:11,039 Speaker 1: We live in some pretty weird times. We are more 4 00:00:11,080 --> 00:00:15,560 Speaker 1: politically polarized than ever before, the gap between haves and 5 00:00:15,640 --> 00:00:18,480 Speaker 1: have nots has never been wider, And there are some 6 00:00:18,720 --> 00:00:24,000 Speaker 1: crazy statistics about young people today. Sixty of millennials, for instance, 7 00:00:24,000 --> 00:00:27,960 Speaker 1: say they no longer believe in capitalism. That worries me. 8 00:00:28,840 --> 00:00:32,360 Speaker 1: I think it should worry you too. So what's going 9 00:00:32,440 --> 00:00:37,240 Speaker 1: on here? Well, I think people are calling bullshit. All 10 00:00:37,240 --> 00:00:41,000 Speaker 1: the data I see suggests that people, especially young people, 11 00:00:41,200 --> 00:00:45,400 Speaker 1: are just losing faith in our system. They are demanding 12 00:00:45,440 --> 00:00:48,800 Speaker 1: transparency from companies because they want to know who they 13 00:00:48,800 --> 00:00:51,920 Speaker 1: can trust. They want to do business with companies and 14 00:00:51,960 --> 00:00:56,200 Speaker 1: institutions that align with their values, and they're becoming increasingly 15 00:00:56,240 --> 00:01:01,440 Speaker 1: activist about this. So, unlike previous generations, they actually expect 16 00:01:01,560 --> 00:01:05,640 Speaker 1: companies today to be purpose led, to be actively helping 17 00:01:05,640 --> 00:01:08,480 Speaker 1: to solve some of the big problems we've faced today, 18 00:01:08,600 --> 00:01:13,000 Speaker 1: things like income inequality, things like lack of equitable access 19 00:01:13,000 --> 00:01:17,000 Speaker 1: to a meaningful or dignified life, things like climate change. 20 00:01:17,480 --> 00:01:21,440 Speaker 1: As a result, we see more and more companies publicly 21 00:01:21,520 --> 00:01:25,440 Speaker 1: taking a stand on social and environmental issues, and then 22 00:01:25,480 --> 00:01:30,200 Speaker 1: crucially backing those words up with real action. But what 23 00:01:30,319 --> 00:01:33,720 Speaker 1: happens when companies start making promises that they stand for 24 00:01:33,800 --> 00:01:37,679 Speaker 1: some higher purpose but don't actually follow through with action, 25 00:01:38,400 --> 00:01:41,800 Speaker 1: or worse, say they stand for one thing and do 26 00:01:41,880 --> 00:01:45,480 Speaker 1: the opposite. Well, as we learned in season one, in 27 00:01:45,560 --> 00:01:49,440 Speaker 1: one case, you get the attack on the US capital. 28 00:01:50,160 --> 00:01:52,320 Speaker 1: The events of that day were shocking enough, but what 29 00:01:52,440 --> 00:01:55,680 Speaker 1: was particularly shocking to me was the growing realization of 30 00:01:55,680 --> 00:01:58,840 Speaker 1: the role that Facebook played in getting us to a 31 00:01:58,840 --> 00:02:03,240 Speaker 1: place where this was even possible. Facebook says its purpose 32 00:02:03,360 --> 00:02:05,800 Speaker 1: is to bring all of us together, and here it 33 00:02:05,920 --> 00:02:08,360 Speaker 1: was helping to create the conditions to pull us even 34 00:02:08,480 --> 00:02:12,320 Speaker 1: further apart. I decided in that moment that I had 35 00:02:12,360 --> 00:02:14,960 Speaker 1: to take a look at as many purpose led companies 36 00:02:15,000 --> 00:02:17,440 Speaker 1: as I could to see how many of them might 37 00:02:17,480 --> 00:02:21,239 Speaker 1: be purpose washing, to figure out how wide the gap 38 00:02:21,480 --> 00:02:25,880 Speaker 1: was between word indeed and why those gaps exist. What 39 00:02:26,000 --> 00:02:30,160 Speaker 1: I discovered led to the creation of this podcast. In 40 00:02:30,200 --> 00:02:33,160 Speaker 1: the first half of each episode, we do our best 41 00:02:33,200 --> 00:02:35,320 Speaker 1: to fairly lay out the facts of the case with 42 00:02:35,440 --> 00:02:39,200 Speaker 1: some expert help, and then if necessary, we call bullshit. 43 00:02:39,680 --> 00:02:43,400 Speaker 1: But and this is super important. We truly believe that 44 00:02:43,480 --> 00:02:48,120 Speaker 1: bullshit is a treatable condition. The cure is positive action. 45 00:02:48,639 --> 00:02:50,760 Speaker 1: So in the second half of the show, we bring 46 00:02:50,760 --> 00:02:54,560 Speaker 1: in an expert or experts to ideate about the concrete 47 00:02:54,560 --> 00:02:57,919 Speaker 1: actions the organization would have to take to start closing 48 00:02:57,919 --> 00:03:01,680 Speaker 1: the gap between word indeed and move forward with integrity. 49 00:03:02,400 --> 00:03:05,960 Speaker 1: We're also featuring companies who are trying to get it right, 50 00:03:06,480 --> 00:03:09,320 Speaker 1: speaking with their CEOs about the challenges and rewards of 51 00:03:09,400 --> 00:03:13,360 Speaker 1: running a company that has a true purpose. Hopefully these 52 00:03:13,400 --> 00:03:17,040 Speaker 1: episodes will provide some positive and inspiring examples that we 53 00:03:17,080 --> 00:03:19,520 Speaker 1: can learn from as we all try to figure out 54 00:03:19,600 --> 00:03:24,519 Speaker 1: how to create a more sustainable and equitable form of capitalism. 55 00:03:24,560 --> 00:03:25,840 Speaker 1: I really hope you like the show.