Speaker 1: Hoping, and we talk back where we encourage you to
Speaker 1: hustle hard, laugh louder, and always keep it cute. So
Speaker 1: grab your coffee, cocktail and crown, because it's about to
Speaker 1: go down.
Speaker 2: We're just too unapologetically black women with an opinion. Who
Speaker 2: talks back?
Speaker 1: What's up, y'all with your girl a j holiday?
Speaker 2: What's up TAMVM, y'all is tam VAM. I love y'all
Speaker 2: so so very much.
Speaker 1: Y'all believe that ship doing it?
Speaker 2: I do believe it that a little bit, I'll be
Speaker 2: believing it a little bit, just a little bit, I do.
Speaker 2: I love this soone. I love you too. Girl. You
Speaker 2: think I love you?
Speaker 1: I know you love me? Okay, but yeah, uh.
Speaker 2: Uh okay, I love it too. I love God all
Speaker 2: the gosh.
Speaker 1: Everybody loves me.
Speaker 2: It's like George, I love everybody else who Georgie and
Speaker 2: mother ass? Oh you're mad at him? How was your weekend?
Speaker 1: It was good? Great, y'all? How was your weekend?
Speaker 2: Y'all? Me and AJ bonded this weekend in a weird way.
Speaker 1: Not no gay ship, because y'all know Tammy Bean on
Speaker 1: some gay ship. I don't be day for real. I
Speaker 1: just be playing what's a regular ships, y'all.
Speaker 2: AJ got us Bobo tea on the way back from
Speaker 2: Atlanta and she put whole milk in it. Don't tell
Speaker 2: nobody this because it's embarrassing, but we had the dookie
Speaker 2: together together at the same time in the bathroom, not
Speaker 2: in the same stall, but at the same time.
Speaker 1: No, but the worst part, we live a simmer okay,
Speaker 1: from from Atlanta to Thomasville, and that's the exit, like
Speaker 1: that Dicky exit right before Augusta. So, y'all, we was
Speaker 1: in Atlanta this weekend for the Black for the third
Speaker 1: annual Black Effect Podcast Festival, which was wonderful. We'll get
Speaker 1: to that in a minute. Right after we finished talking
Speaker 1: about this shit. So what that's about an hour and
Speaker 1: a half two hour drives. So we lit a simmer
Speaker 1: for a little while, because y'all, I love boba tea
Speaker 1: and temm be like you eat drinking that shit with
Speaker 1: the little balls in the bottom. But I was so
Speaker 1: excited that this place was so open down the street
Speaker 1: from the hotel we stayed in, and I forgot to
Speaker 1: put my little traditional order and I do not drink
Speaker 1: whole milk, okay, So because I already has spent like
Speaker 1: eight dollars a piece on these drinks. I'm like, we
Speaker 1: drinking this whole milk to day, bitch. When I tell y'all,
Speaker 1: we had a wine and window down between flarts, man
Speaker 1: and not kill each other, y'all. It was so bad.
Speaker 2: And then so we had to use the bathroom at
Speaker 2: this place, right, and then only had two stalls, and
Speaker 2: this hispanic lady came in mid poop, right, yees, she
Speaker 2: had to go real bad because she was like fuck,
Speaker 2: fuck fuck fuck, and she was pulling on the doors.
Speaker 2: And then we started laughing because what you're gonna do with.
Speaker 1: Listen, this is how considerate I am, even in the
Speaker 1: midst of shit. I'm still considerate. I'm trying to push, y'all.
Speaker 1: I'm trying to push this shit out, like because I
Speaker 1: want this lady needs the bathroom, like she probably had
Speaker 1: to pee real bad. And mind you, we chose this
Speaker 1: bathroom because we were next door to Loves, which we
Speaker 1: went in there and got ice and got gas and shit,
Speaker 1: we was like, man, it's a newer bathroom over here.
Speaker 1: It's a newer gas station. Let's go Daddy to take
Speaker 1: these shits. It's cleaner. But y'all know, Love's probably got
Speaker 1: like twelve stalls in that bitch. So we go to
Speaker 1: someplace that only had two stalls, and we feel so bad.
Speaker 2: For that lady. But I'm not doing that because I'm
Speaker 2: not giving myself no heroy trying to be courteous as
Speaker 2: someone else.
Speaker 1: I definitely could have got a HEMMI fucking around.
Speaker 3: Me.
Speaker 2: And then we heard her husband come into the bathroom
Speaker 2: or a man she called a man in there, and
Speaker 2: he was speaking and I guess he would say, like
Speaker 2: sound an argument, yeah, because he was probably saying, what
Speaker 2: the fuck you want me to do?
Speaker 1: Like I can't make these people.
Speaker 2: Come out the stall. So yeah, we bonded. So anyway,
Speaker 2: the Black Effect Podcast Festival the third annual. It's so
Speaker 2: much fun. It's like a family reunion. You guys, you
Speaker 2: really really need to pull up next year if you
Speaker 2: did not come this year. We had so much fun.
Speaker 2: We got to do interviews women on the street, so
Speaker 2: we just talked to people that were in attendance and
Speaker 2: got their perspective on relationships and things of black culture
Speaker 2: and things like that. It was so much fun and
Speaker 2: the weather was perfect, was a good.
Speaker 1: Day for that. It was a good day. But you
Speaker 1: know what, y'all know, I don't really like Atlanta like that.
Speaker 1: I'm looking for Black Effect to take this show on
Speaker 1: the road. Okay, I would love to see maybe it
Speaker 1: in Charlotte next year, some other black ass city. Why not?
Speaker 2: I like Atlanta, I like, I mean, I mean yeah,
Speaker 2: I like Atlanta. Maybe a different location in Atlanta, perhaps
Speaker 2: with more like stadium seating kind of situation where they
Speaker 2: have like rooms for each podcasts, like theater rooms for
Speaker 2: each podcast and like, I don't know, something like that.
Speaker 1: I don't know. I think Atlanta be having too much
Speaker 1: shit going on on one any given Sunday. So it's
Speaker 1: like people picking and choosing what they want to do,
Speaker 1: Like why not hit up a new city? I would
Speaker 1: love to see it someplace else? And shit, Charlotte, we
Speaker 1: talked back, definitely hitting the stage again. I don't will
Speaker 1: fuck who say what?
Speaker 2: Right? Yes, y'all we really had a like we had
Speaker 2: a meeting today because we are getting our live shows together.
Speaker 2: I know y'all be in my DMS asking when y'all
Speaker 2: gonna see us in person. Y'all want us to come
Speaker 2: to your city, so we'll be coming to a city
Speaker 2: near you. Real, real soon, so stay tuned for that.
Speaker 2: Let's get in the sins.
Speaker 1: What we got going on this week? Man, did you
Speaker 1: know Flomillie was pregnant?
Speaker 2: Yes?
Speaker 1: Why did I not know that? Like I really really
Speaker 1: like her too, I did not know. So she she
Speaker 1: welcomed a brand new baby on a twenty fifth.
Speaker 2: Her first baby to her baby boy, I just love you.
Speaker 2: I just love how the girlies are not letting motherhoods
Speaker 2: stop them from Like there was a time where motherhood
Speaker 2: was like the end of a career.
Speaker 1: But not no more, no carler ship off. Cardi B
Speaker 1: set shit off. Cardi B said, I'm having my kid.
Speaker 1: I remember her being on the Breakfast Club and she
Speaker 1: was telling Sharla me and her goals and what age
Speaker 1: she wanted to have her kids buy and she started
Speaker 1: no matter what she was performing, pregnant at all? That
Speaker 1: should I would not. I would strongly advised against, like
Speaker 1: torquing on your knees with the baby bump, but hey whatever,
Speaker 1: the young girls is doing it. But shit, yeah, you
Speaker 1: can do both. You can do both because having a
Speaker 1: child is just a part of women's lives. So why
Speaker 1: your life or career stop just because.
Speaker 2: So congratulations to Fu Millie. Eh, what else happened? Oh?
Speaker 2: Beyonce started the first leg of her Cowboy Carter tour
Speaker 2: and Blue Ivy was on stage with her, looking like
Speaker 2: Beyonce circa two thousand and six. She looks so big
Speaker 2: and grown now.
Speaker 1: I know she looked like both for her parents. She
Speaker 1: like a nice little blend. Yeah. And then Roomy made
Speaker 1: her debut on stage. Happy.
Speaker 2: Yes, she's been waiting on her moment and she just
Speaker 2: that just touched my heart that Beyonce had her on
Speaker 2: stage as well.
Speaker 1: Were we not just talking about that this weekend? And
Speaker 1: what was my I'm like, yeah, if okay? People so
Speaker 1: mad at Kanye about what Kanye put on social media, right,
Speaker 1: but people have noticed things right about these two other
Speaker 1: kids we don't see And if it were me, right,
Speaker 1: that would be an opportunity for me to have like
Speaker 1: some type of advocacy for children with possible autism. I
Speaker 1: don't want to say they have it, but I love
Speaker 1: to see that she, you know, had her daughter out
Speaker 1: on stage. Because it's nothing to high, you know what
Speaker 1: I'm saying, Like the shit is way more prevalent. I
Speaker 1: don't know if scientists or whoever the doctors are finally
Speaker 1: just maybe it's just the umbrella term. I believe, right,
Speaker 1: you just don't know what the fuck is up. It's
Speaker 1: just the umbrella term. But I'm so happy that she's
Speaker 1: I don't know, embracing, not to say she wasn't embracing,
Speaker 1: but people wanted to know why we don't see these
Speaker 1: other two kids, right, and you are a celebrity, so unfortunately, right,
Speaker 1: you don't get a break with this type of shit.
Speaker 2: Yeah, yeah, but yeah, I was happy to see her,
Speaker 2: and I you know what, I wasn't going to like
Speaker 2: try to go to Cowboy Carter because I just finished
Speaker 2: playing off the last Beyonce tickets, like just recently they
Speaker 2: got their last bit of my money. So I said,
Speaker 2: I wasn't gonna buy tickets, but f in the footage
Speaker 2: online and make you want to go, don't it.
Speaker 1: No, I'm good. I hadn't been to a Beyonce concert
Speaker 1: since two thousand and eight, and my ticket was one
Speaker 1: hundred and fifty dollars, and that damn they had front
Speaker 1: row tickets.
Speaker 2: Damn. I listen, I have floor seats to the last
Speaker 2: show and it was a thousand, So one thousand dollars.
Speaker 1: I need one hundred and fifty dollars tickets, because I
Speaker 1: know in Europe when they in these other countries, that's
Speaker 1: how much them niggas paying. Why is it inflation when
Speaker 1: it comes to this project called America. I want to
Speaker 1: pay what they pay.
Speaker 2: Me too, dude, did you google that? Because I think
Speaker 2: their tickets are high too in Europe. Yeah, I don't know.
Speaker 1: There's a big Europe. So whichever country they end up in, right,
Speaker 1: it's not all of them ain't gonna be no damn
Speaker 1: thousand dollars for no damn tickets. They're they're not having
Speaker 1: it like we be accepting of all that shit. So
Speaker 1: they they price scuog over here because people go to
Speaker 1: actually find a way to pay it after paying a
Speaker 1: Beyonce ticket is fucking wild to me. Yeah, that's I
Speaker 1: just paid it off, and I know I ended up
Speaker 1: paying double just to pay it.
Speaker 2: Off, all right. So anyway, Terrence passes on Marvin Gay.
Speaker 2: So Terrece Howard sat with Bill Mayer for an interview
Speaker 2: where he revealed that the late Quincy Jones approached him
Speaker 2: for a movie on the life of Marvin Gay. Terrence
Speaker 2: said that he turned down the role after Quincy confirmed
Speaker 2: rumors that Marvin was gay, so he was gonna have
Speaker 2: to do some gay scenes and he wasn't with it.
Speaker 1: Why do you got to put that in the movie though?
Speaker 1: Why did I wonder if Terrence actually reviewed the script
Speaker 1: and saw that he would be kissing a man in
Speaker 1: a movie, because if that was something that's not going
Speaker 1: to be in a movie, like you can go ahead
Speaker 1: and play.
Speaker 2: I think that's what it was.
Speaker 1: I think he said that he he is not the
Speaker 1: biggest part of who Marvin Gaye was.
Speaker 2: Why is that in the movie Marvin Gaye was gay
Speaker 2: the whole time he was telling they wouldn't last name
Speaker 2: wasn't even gay. He's Marvin Williams the whole time. Why
Speaker 2: would even be a part of the movie. For listen,
Speaker 2: I would love to go see a Marvin gay movie.
Speaker 2: I would love to be in a Marvin gay movie
Speaker 2: The Toxic King. But Terrence Hart, well he was gonna
Speaker 2: play Marvin Gay I wouldn't want to see him as
Speaker 2: Marvin Gay.
Speaker 1: Yeah, like how that's not a good Uh, it's not
Speaker 1: a good match. That's not a good casting as as
Speaker 1: I'm concerned. Who could play Marvin Gaye?
Speaker 2: Oh? You know who? I would like to see play
Speaker 2: Marvin Gaye because he already down for the gay the
Speaker 2: gay roles. What's his name? He played on the shy.
Speaker 1: Oh, what is that guy's name? I know exactly who
Speaker 1: you're talking about. I was thinking la Keith Stanfield, like
Speaker 1: la Keith would probably play Marvin Gaye.
Speaker 2: He could play a Marvin Gaye too.
Speaker 1: I'm just thinking about aesthetically because that's why Terrence Howard
Speaker 1: to me, wouldn't be a good yeah fit for Marvin
Speaker 1: Gaye role.
Speaker 2: What's going on?
Speaker 1: My I need to stop?
Speaker 2: Okay, Uh, he's stupid.
Speaker 1: Yeah. I don't know that guy's name. I forgotten. Anyway,
Speaker 1: moving on, So this past weekend at the live show
Speaker 1: Welcome to Black Effect also Good Mom's Bad Choices podcast. Okay,
Speaker 1: so they recently relaunched under the Black Effect family brand
Speaker 1: and they did the live show. They so they hit
Speaker 1: the stage this past weekend and uh, Draca which I
Speaker 1: thought this girl name was Draka the whole time. So
Speaker 1: we just found out this weekend her name is Draca. Okay,
Speaker 1: Kevin Gate's ex wife, which I thought they were still married.
Speaker 1: So they asked some like really probing questions, you know,
Speaker 1: during this podcast interview. This past weekend and she kind
Speaker 1: of passed on all the questions. But surely thereafter it
Speaker 1: came out that they actually got a divorce or somebody
Speaker 1: filed for divorce. I even saw headlines that he was
Speaker 1: married to Brittany Grinder now Britnaney shit, Brittany Ry Britney Rinner.
Speaker 1: Now can imagine that he was with Britney Griner. Yeah,
Speaker 1: I think should be beating his ass up with him.
Speaker 1: Damn long long ass arms. Yes, it says rapper Keavin
Speaker 1: Gates has discussed his life through his music since he
Speaker 1: climbed the music charts with his twenty thirteen song Satellites.
Speaker 1: His artistry resonates with his fans, who relate to his past,
Speaker 1: including time in prison, and his future, which has evolved
Speaker 1: him meeting a few special someones. So so, allegedly he's
Speaker 1: been with Brittany Renner. They started dating in twenty twenty two.
Speaker 1: Really yeah, supposedly anyway, But it says that Kevin Gates
Speaker 1: and Draka's romance ended November twenty twenty four, so just
Speaker 1: last year. So when did she file for the divorce?
Speaker 1: I'm confused. Are they divorce? Are they still separated?
Speaker 2: But what I do know is when she walked her
Speaker 2: ass on that stage, I was like.
Speaker 1: Damn, we was just talking about her ass last week.
Speaker 1: She's fine.
Speaker 2: She is beautiful, very flat, boody, sitting out skinning, pretty smile, beautiful,
Speaker 2: real energy, good energy. Like yeah, so shout out to Draka.
Speaker 1: Yeah. I don't know what Kevin Gates got going on anyway.
Speaker 1: We said he was in Aquarius last week, and that
Speaker 1: just says it all. Okay, lead them niggas alone. They
Speaker 1: don't got it all.
Speaker 2: I aspire like to have her life where I live
Speaker 2: on my farm eating fresh fruit that.
Speaker 1: I grew and a nigga paid for it.
Speaker 2: Yeah that part, don't leave that part out. I want
Speaker 2: some chickens and stuff though, and some cows, but I
Speaker 2: don't want to tend them. I want to have farm hands.
Speaker 1: No, I think I would want to do it myself.
Speaker 1: I would want to in the.
Speaker 2: Garden, but not the chickens and the cows.
Speaker 1: I love the animals.
Speaker 2: I definitely want to tend the cows.
Speaker 1: Yes, I would.
Speaker 2: Have you been in a cow pasture before?
Speaker 1: I have stinks real shitty, yes, yeah, but I still
Speaker 1: would want to. I would want to. I have mine
Speaker 1: went and stink, Yes, it would you know, it wouldn't.
Speaker 1: I'm gonna keep it.
Speaker 2: Supposed to smell like a cow. If you do anything
Speaker 2: to make it smell like not a cow, it's probably
Speaker 2: not healthy.
Speaker 1: So washing the cow wouldn't be healthy.
Speaker 2: Yeah, washing the cow. But you can't oversh it, you
Speaker 2: dry it out.
Speaker 1: You're trying to wear the cow hide.
Speaker 2: We just want milk, we want No, I'm gonna cook
Speaker 2: that motherfucker.
Speaker 1: See, I'm not trying to eat my animals between me
Speaker 1: and you raising them to murder them.
Speaker 2: Yeah, someone we're gonna eat someone. We're gonna they're gonna
Speaker 2: be for milk and someone gonna be for food. No,
Speaker 2: but yeah, I aspired to that lifestyle honestly. So shout
Speaker 2: out to Draker cluse bombs for Draker. Hey that who
Speaker 2: said that? Is that Charlamagne. All right, y'all, we got
Speaker 2: a special guest on this week and she's gonna drop
Speaker 2: some jewels about franchising and helping us understand how to
Speaker 2: get this money on because we need it. So y'all
Speaker 2: stay tuned. We'll be right back, all.
Speaker 1: Right, y'all, Welcome back. Okay, So today we're talking about franchising,
Speaker 1: ownership and building real well through business. Our guests Tarjie Carter.
Speaker 1: She's a founder of founder and CEO of The Franchise Player,
Speaker 1: and a leading voice for minority franchise ownership. She's on
Speaker 1: a mission to help more entrepreneurs break barriers and own
Speaker 1: their future. We'll be covering everything from funding tips to
Speaker 1: mindset shifts. Okay, welcome to the show.
Speaker 2: Tarji, Hey, Tarji Girl, Hey, Tam Bam.
Speaker 3: Thank you for having me.
Speaker 2: Now, y'all, we was at the podcast Festival. If y'all
Speaker 2: missed it, sorry y'all wasn't there. It was lit, and
Speaker 2: it was a good place, yes period, and it was
Speaker 2: a good place to meet like minded people. And we
Speaker 2: saw this bad being standing at the table, and then
Speaker 2: we got to talking to her and found out that
Speaker 2: she was smart and she had some information that she
Speaker 2: could because you know, sometimes they'd be pretty and stupid,
Speaker 2: you know, but she's actually pretty, very smart, so she
Speaker 2: had some information that she could share with us and
Speaker 2: with y'all. So thank you girl for coming on.
Speaker 3: Thank you for that. I was just trying to be
Speaker 3: cute and low key, but yeah, you know, there's a
Speaker 3: little substance there too. But you all were so kind.
Speaker 3: You're right. It was lit. I had never been was
Speaker 3: my first time there, and so I didn't know what
Speaker 3: to expect. But you know, a friend of mine brought
Speaker 3: me as his plus one and he said, do your thing,
Speaker 3: and so I just went up and talked to everybody.
Speaker 3: For the most part, you know, I had on my
Speaker 3: franchise player hat, and that opened a lot of doors
Speaker 3: for me, because people really don't they're not talking about
Speaker 3: franchising right now. Everything that we hear on a lot
Speaker 3: of these podcasts and on television and radio is about
Speaker 3: you know, investing in real estate, the stock market, and crypto,
Speaker 3: which is all great, but no one's talking about franchising.
Speaker 3: So I've been working in this space for almost twenty
Speaker 3: years now and I've learned a lot, and so just
Speaker 3: want to take everything I've learned and bring into our
Speaker 3: community so that we can start having the conversations about
Speaker 3: franchising and then teaching people how to get into it
Speaker 3: the proper way.
Speaker 1: So what inspired you to get into the world of franchise.
Speaker 2: A fluke?
Speaker 3: It was a total fluke. I knew nothing about franchising
Speaker 3: and until I started doing it as a child. I know,
Speaker 3: probably just like you all, you would go to McDonald's
Speaker 3: or Burger King or what have you. And no one
Speaker 3: ever told me I could own a franchise. I didn't
Speaker 3: understand the concept until I started working for a company
Speaker 3: called Carbo ice Cream, which we're not going to shout
Speaker 3: out a bunch of folks, but just wanted to give
Speaker 3: that name. So I started doing that. And then that
Speaker 3: was back in Dosh two thousand and eight. And interestingly enough,
Speaker 3: I had just come off the heels of being the
Speaker 3: executive assistant to Tyler Perry, so talk about like just
Speaker 3: a crazy shifting career, and I was working at a hotel.
Speaker 3: The president of the company was staying at my hotel
Speaker 3: and we just developed a rapport and he honestly just
Speaker 3: offered me a job. Wow, And just because I'm the
Speaker 3: type of person that loves a challenge, I said, yeah sure.
Speaker 3: And when I did it, I thought, what did I
Speaker 3: get myself into? It was a lot to learn, and
Speaker 3: it was like learning like you know how they say,
Speaker 3: like drinking out of a fire hose. It was just
Speaker 3: like that, like everything was coming at me so fast.
Speaker 3: But you know, I appreciated the challenge. I learned so much,
Speaker 3: and then from there it just went on to to
Speaker 3: go from company to company, learning more and more every
Speaker 3: time I moved around.
Speaker 2: So wait, when you were working with Tyler period, how
Speaker 2: long ago was this was you all full to in
Speaker 2: industrial and the trailers Back in the day it was.
Speaker 3: I was stupid, Uh, north Side Drive. So there was
Speaker 3: a small building and then we went to Crog Street
Speaker 3: and then you know, there were a few moves after.
Speaker 2: That Industrial then because where the hose was at, no,
Speaker 2: that way, he was really in the church.
Speaker 3: I think I missed that era and that was a
Speaker 3: while ago.
Speaker 1: Somebody from a taller period movie though I ain't gonna
Speaker 1: lie ye already.
Speaker 2: It was like a microphone right here at the top
Speaker 2: of that way.
Speaker 3: Oh my gosh. Yeah, he's come a long way with
Speaker 3: those wigs, for sure.
Speaker 2: I'm sorry to interview. That's okay, keep going. So you
Speaker 2: said you went on.
Speaker 3: Yeah, So I went on to just learn everything that
Speaker 3: I could, and just throughout my career, I just noticed
Speaker 3: that at the ownership level, there just weren't a lot
Speaker 3: of people that looked like us. And I thought, you know,
Speaker 3: every time I would go from company to company, I
Speaker 3: would talk about, you know, we need to be more diverse,
Speaker 3: we need to get in front of different audiences and
Speaker 3: for whatever reason just was never a priority. So I said, well,
Speaker 3: I can keep going from company to company complaining, or
Speaker 3: I can do something myself. So in twenty twenty three,
Speaker 3: I started a company called The Franchise Player, where we
Speaker 3: basically provide education, opportunities and resources to our community to
Speaker 3: learn about franchising, the resources to get access to capital,
Speaker 3: have access to industry professionals such as like construction, real estate, design,
Speaker 3: market planning, everything that you're gonna need to have access
Speaker 3: to to be successful in franchise ownership. And then we
Speaker 3: do events also. So in twenty twenty three, I also
Speaker 3: launched The Franchise Game. Along with my two co partners,
Speaker 3: Dalen Golf and Dessi Brown Junior. We founded the Franchise
Speaker 3: Game and then it's a whole day of a conference,
Speaker 3: a symposium and trade show where we bring in industry experts,
Speaker 3: so existing franchisees that own anywhere from one unit to
Speaker 3: one hundred units. We bring in all the professionals within
Speaker 3: the industry, some of the best minds and voices in
Speaker 3: franchising to teach the local community and others that fly
Speaker 3: in from all over the country about how to do
Speaker 3: it properly, and then we had a half day version
Speaker 3: of that that we call the scrimmage that we take
Speaker 3: around the country. So we had most recently we had
Speaker 3: one at the University of North Texas in March. We
Speaker 3: also did a scrimmage at Morehouse College in October of
Speaker 3: twenty twenty four. So we take those scrimmages around the country,
Speaker 3: and you know, it's kind of like a plug and play.
Speaker 3: We can take those anywhere there's a need to learn
Speaker 3: about franchise ownership.
Speaker 2: Okay, So so why franchising over like starting an independent company.
Speaker 2: Why would you recommend that?
Speaker 3: That's a great question. I'm so glad you asked that.
Speaker 3: So with franchising, you you basically hit the ground running.
Speaker 3: So think about it this way. If I open Targi's
Speaker 3: doing a shop, it might take me three weeks for
Speaker 3: someone to walk through the front door.
Speaker 2: But if I put you know how to you don't
Speaker 2: look like you know how to cook Tarji.
Speaker 3: That's so I'm like, yes here.
Speaker 2: Because you're so pretty, you look like you don't being
Speaker 2: nobody kitchen cooking.
Speaker 1: That girl, you throw down.
Speaker 3: I throw down and I make a mean reservation. I
Speaker 3: could do both at the same time, but franchising it's
Speaker 3: so for example, if I started targi's doing a shop, right,
Speaker 3: I have to do everything. I have to figure out
Speaker 3: a recipe, figure out location right, how do I get
Speaker 3: people through the door, how do I market? Where do
Speaker 3: I put the stores? How do I negotiate my leases?
Speaker 3: With franchising, if you invest in the right franchise, they're
Speaker 3: gonna have all of that support in place for you.
Speaker 3: So when you pay your franchise feed, really that's like
Speaker 3: your entry fee. That's like the cost of entry that
Speaker 3: you pay at the door, and then you pay additional fees,
Speaker 3: ongoing fees for the additional support, the ongoing support that
Speaker 3: you receive as a franchise owner. So for example, they
Speaker 3: have like an internal database of marketing materials that are
Speaker 3: already creative for you, approved by the brand. So you
Speaker 3: just take a piece of material, you put your personal
Speaker 3: information on it, or your store whatever it might be,
Speaker 3: and then you use it, right versus you having to
Speaker 3: figure out, well, let me go on to Canva and
Speaker 3: create this flyer. And so there's a marketing department, there's training,
Speaker 3: there's operations, construction design. So imagine having to wear all
Speaker 3: of those hats five years in, five hundred thousand dollars later,
Speaker 3: you might not have anything to show for it because
Speaker 3: you're going to make a lot of mistakes along the way.
Speaker 3: So when you get into franchise and you're really taking
Speaker 3: advantage of all the mistakes that they've already made, and
Speaker 3: they've gotten it to the point where it can be replicated.
Speaker 3: So the way that they grow the brand is they
Speaker 3: bring qualified franchise candidates in to help them grow the
Speaker 3: brand using their own money. So the brand pays. You know,
Speaker 3: they reap the benefits of collecting royalties, but they're also
Speaker 3: offering a ton of support that you wouldn't get if
Speaker 3: you had an independent concept.
Speaker 2: Now you said, if you pick the right franchise, what's
Speaker 2: the wrong franchise?
Speaker 3: The wrong franchise? Oh my gosh, where do we start?
Speaker 3: So a lot of things to look for. So is
Speaker 3: the brand healthy? Do you see like this concept popping
Speaker 3: up all over the place? Like are people talking about it?
Speaker 3: Are they on social media? What are they doing in
Speaker 3: terms of sales? So? Are their numbers high enough where
Speaker 3: it makes sense? Are the profit margins large enough for
Speaker 3: it to make sense? I will tell you this, I
Speaker 3: highly recommend coffee and chicken. Right, profit margins on coffee
Speaker 3: are amazing. You can google it. I can't really make
Speaker 3: any earnings claims because I do work with a coffee company,
Speaker 3: but if you google profit margins or a cup of coffee,
Speaker 3: you'll see what I mean. And then chicken is the
Speaker 3: fastest growing protein in the world, so people are always
Speaker 3: gonna eat chicken. People are always gonna drink coffee. And
Speaker 3: I think about brands that did well during the pandemic,
Speaker 3: during the during the recession, you know a lot of
Speaker 3: brands had locations, but unfortunately, if you didn't have a
Speaker 3: drive through, you were almost dead in the water. Right,
Speaker 3: So just thinking about like those types of concepts that
Speaker 3: did well during the pandemic and the recession is really
Speaker 3: a way to kind of like gauge when a brand
Speaker 3: is a good investment or not. And do you go there? Right,
Speaker 3: you can always trust your own judgment.
Speaker 1: You you're most of those I don't go to most
Speaker 1: of the places that I would like coffee, Like, I
Speaker 1: don't eat Starbucks. I don't drink Starbucks, but I understand
Speaker 1: why I'm having a Starbucks location would definitely be lucrative though,
Speaker 1: So I don't have with it to make money.
Speaker 3: And that's the whole point. Just because you don't you
Speaker 3: don't participate, right, Like I don't smoke weed, but but
Speaker 3: I would buy into a cannabis business, right, you should.
Speaker 3: But the money reside that's where I want to go.
Speaker 3: That's that's the way to think about it. So just
Speaker 3: because like you know, a man might be like, oh,
Speaker 3: I'm not gonna I'm not gonna invest in a shoe store,
Speaker 3: women's shoe store. But you know how many how much
Speaker 3: money we spend in the shoe store. Right, you have
Speaker 3: to think about it differently. It's not about what you
Speaker 3: would do or what you would consume. Because I know
Speaker 3: a lot of people that on ice cream shops that
Speaker 3: are lactose intolerant. It don't matter, Like the money is
Speaker 3: still greening.
Speaker 2: So we gonna fuck my stomach up every time. I'm
Speaker 2: gonna tell you right now, coffee is gonna mess your
Speaker 2: girl up.
Speaker 3: Oh well, we don't give you know colle What about tea? Right,
Speaker 3: there's tea. There's like Boba Tea. There's companies that have
Speaker 3: stuff like that, and they have other other drinks like
Speaker 3: you can have a vanilla bean whatever whatever. Like a
Speaker 3: lot of these brands are are understanding that most generations
Speaker 3: younger than younger than me, but most generations are drinking
Speaker 3: their calories versus actually sitting down and feeding a sandwich.
Speaker 3: So when you think about there's a famous donut concept
Speaker 3: that changed its name because they were they were more
Speaker 3: of a beverage company than they were a pastry company.
Speaker 3: So they dropped the last word, kept the minking there
Speaker 3: we go, there, we gotta let but they dropped it
Speaker 3: because you know, people eat donuts, but I mean when
Speaker 3: they go to this, to their restaurants or their stores.
Speaker 2: People looking for coffee, Yeah, yeah, fast, And I didn't
Speaker 2: even notice that. You're right, Like that's one.
Speaker 1: Of those Mandela effect things, because twenty years from now
Speaker 1: people will be like that was never there, Like, yes,
Speaker 1: it used to be Dunkin Donuts and I was just
Speaker 1: dunking exactly. So doing some a little research last night,
Speaker 1: I just saw a lot of negative things about franchising,
Speaker 1: like how people all like end up upside down taking
Speaker 1: on franchise as a as a business, a startup type situation.
Speaker 1: You know, you're buying into something else, but you still
Speaker 1: have to have the business acumen right to make it successful.
Speaker 1: So what's some of like the biggest myths about franchising
Speaker 1: that you often have to correct.
Speaker 3: Well, first of all, they didn't reach out to me,
Speaker 3: so that's probably why they went wrong period, right, But honestly,
Speaker 3: like it's the research, right, there's not a lot of
Speaker 3: information in our community about this. So when I when
Speaker 3: I started to do this, I looked around me and
Speaker 3: there really weren't many people that look like me getting
Speaker 3: into more House college or getting on we talk back,
Speaker 3: like looking for ways to get this information in front
Speaker 3: of our community. So it starts with that. A lot
Speaker 3: of brands, you know, they have certain conferences they go
Speaker 3: to every year. There's a list of conferences that every
Speaker 3: brand goes to for the most part, and that's where
Speaker 3: they go. So that the value that I think I
Speaker 3: bring is getting in front of audiences that most brands
Speaker 3: won't get in front of and for whatever reason, and
Speaker 3: so the information just isn't reaching our community. And so
Speaker 3: people hear about franchising, they think it's you know, get
Speaker 3: rich quick, and there's nothing further from the truth or there,
Speaker 3: you know, they think that the brand is supposed to
Speaker 3: build the store we'll say store case. Since we're using
Speaker 3: restaurants as an example, the brand is supposed to build
Speaker 3: the store and make them successful, or they want to
Speaker 3: be absentee. So being absentee means basically, I'm gonna build
Speaker 3: a let's say, a restaurant for two hundred fifty thousand
Speaker 3: dollars and I'm gonna put it in the hands of
Speaker 3: a seventeen year old high school student. It doesn't make
Speaker 3: much sense. And so when you have that mindset that
Speaker 3: I'm going to build this and not have anything to
Speaker 3: do with it, you might as well just make the
Speaker 3: check out to me, because it's a waste of money
Speaker 3: and it's a waste of time. So I think you
Speaker 3: know I.
Speaker 1: Talk about the right management in places, what you're saying.
Speaker 3: You have to put them. You have to have the
Speaker 3: right management, but you have to understand before you even
Speaker 3: get into it, like understanding what it is and what
Speaker 3: it isn't and having a realistic understanding of what you
Speaker 3: can potentially receive from being a franchise owner in that business.
Speaker 3: You have to know to ask the right questions because
Speaker 3: you know, if you don't ask the question and you
Speaker 3: don't get the answer, you know nine times out of ten,
Speaker 3: soone can come back and say, well, you never asked that.
Speaker 3: Or if you're given the information to read and you
Speaker 3: don't bring in a franchise attorney to read your disclosure document,
Speaker 3: you might be signing your life away. You don't know
Speaker 3: what's in there until you either you or view it
Speaker 3: yourself and you understand the language, or you have a
Speaker 3: franchise attorney take a look at it, because again, that's
Speaker 3: what they're focused on, franchise law. That's what they do
Speaker 3: day in and day out. So you know, if you
Speaker 3: have a sister or a cousin or a friend who's
Speaker 3: an attorney, but they're not a franchise attorney, they might
Speaker 3: be able to help you out, but they're not going
Speaker 3: to be able to help you in the same way
Speaker 3: that a franchise attorney is. And some people say, well,
Speaker 3: why would I waste the money on a franchise attorney. Well,
Speaker 3: if you pay I don't know, twenty five hundred dollars today,
Speaker 3: it could save you two hundred and fifty thousand dollars down.
Speaker 1: The line, right.
Speaker 2: So I noticed you said like, well, their first mistake
Speaker 2: was they didn't come to me. Now what how's your
Speaker 2: approach different from traditional franchise consultants.
Speaker 3: Yeah. So, because I've worked inside of these companies for
Speaker 3: so long, I know what the brands are looking for,
Speaker 3: what they're not looking for. I know a lot of
Speaker 3: the the language that's spoken that the average person isn't
Speaker 3: going to understand. But the way that my company works,
Speaker 3: we work with folks who want to get into franchising,
Speaker 3: may not know where to start, may have never even
Speaker 3: heard of franchising before. So we take them through a
Speaker 3: full education process, a vetting process. We do discovery, discovery calls,
Speaker 3: discovery days to help them understand what it is. And
Speaker 3: then we help them find the right brand. So we
Speaker 3: start with the list of ten, narrow it down to three,
Speaker 3: then to the one, and so we help them get
Speaker 3: access to capital, put together their infrastructure. So brands are
Speaker 3: looking for a certain formula when it comes to a
Speaker 3: candidate or a candidate group, so we help them put
Speaker 3: all that together. Plus I have access to a database
Speaker 3: of over two hundred and fifty potential operating partners. So say,
Speaker 3: for example, you know Lebron James doesn't need my help,
Speaker 3: so we'll use him as an example. Lebron James wants
Speaker 3: to get into Duncan, but he's still playing ball, so
Speaker 3: he needs somebody that's going to run the operation on
Speaker 3: a day to day basis. I have over two hundre
Speaker 3: and fifty people who have worked enfranchising ten, fifteen, twenty
Speaker 3: years that are looking for an opportunity like that to
Speaker 3: set the business up so that when Lebron is ready
Speaker 3: to retire or forced to retire, he has something to
Speaker 3: walk into the next day. So I help with the
Speaker 3: entire infrastructure. And then my commitment to the brand is
Speaker 3: I'm never going to bring them a cold lead. So
Speaker 3: when I bring someone to them, they know I'm serious,
Speaker 3: like it's coming to them with a nice neat bow.
Speaker 3: They meet the qualifications, they have access to capital, and
Speaker 3: they're ready to now go through with the internal process
Speaker 3: with the brand. Most other consultants will say, oh, hey,
Speaker 3: I met Tambam at the conference on Saturday. Here's her
Speaker 3: name and number caller.
Speaker 2: But you send you bring them in a bowl, like
Speaker 2: everything ready to go by the time they get to them, okay.
Speaker 3: And the reason for that is because I've been in
Speaker 3: their shoes on the brand side, and I know that
Speaker 3: a cold lead is going to waste six months of
Speaker 3: my time, so I don't want to. I want to
Speaker 3: serve as a bridge to not just the brand, but
Speaker 3: also to my clients and helping them almost guarantee an
Speaker 3: approval by their brand of choice, because again, I know
Speaker 3: what they're looking for. I know, I know the holes
Speaker 3: they're looking for. I know, you know, some brands are
Speaker 3: looking to get to a know and some brands are like,
Speaker 3: how can we get to a yes? And so I
Speaker 3: do the research and my team we do the research
Speaker 3: to make sure that the brand is a good fit.
Speaker 3: So someone might say, hey, I want X brand, but
Speaker 3: we might do a little bit of digging and say, okay,
Speaker 3: did you know this? Did you know that? Did you
Speaker 3: see this in the news? Like that sort of thing.
Speaker 3: So we're everything that we do is through the lens
Speaker 3: of how does it affect our community and how does
Speaker 3: it make us better?
Speaker 2: So you basically need the plug.
Speaker 1: She's like the liaison, so you're aside from the franchise
Speaker 1: player also does like education right to the public and too.
Speaker 1: But you guys also like are the liaison between the
Speaker 1: franchiser and the franchisee also, so that.
Speaker 3: We're that rage. So when we do our franchise Game conference,
Speaker 3: we have brands that come and exhibit So last year
Speaker 3: we had about twenty and we do it at Young
Speaker 3: Young Brands headquarters and Alice, Texas. So they own like
Speaker 3: Pizza Hut, KFC, Taco Bell, Habit, Burger Grill. Not a plug,
Speaker 3: but to say, like they believe in what we're doing
Speaker 3: enough so that they they brought us in and they're
Speaker 3: a partner with us to make sure that we have
Speaker 3: a great space to do it. And they just really
Speaker 3: believe in what we're doing and why we do it.
Speaker 1: So, who's some of your clients? Like, can you tell
Speaker 1: us anyway? Like can you share a successful client story like.
Speaker 2: That made you very proud?
Speaker 3: Yeah? So I had this one client. He's a Stanford grad.
Speaker 3: Can I say his name?
Speaker 2: Yeah?
Speaker 3: So, damon done. He is a retired NFL player, went
Speaker 3: to Stanford. Very smart, he's married. Yeah I know, but
Speaker 3: he came to me when I worked at a brand
Speaker 3: and uh, he he was going to buy a network
Speaker 3: of stores and super smart. I mean, probably one of
Speaker 3: the smartest people I've ever met in my life. And
Speaker 3: he knew he knew the business side, like the numbers
Speaker 3: and all of that, but he didn't know operations. He
Speaker 3: had never worked in a dunkin. I mean, for God's sakes,
Speaker 3: he was, you know, with his background, like he never
Speaker 3: worked in a dunkin or anything like that. So I
Speaker 3: said to him, I said, well, it's just do me
Speaker 3: a favor. I see that you can do it, But
Speaker 3: do me a favor and just go spend some time
Speaker 3: in the operation and come back to me and let
Speaker 3: me know what you think after that. Because the business
Speaker 3: plan he presented to me had nothing about operations in it,
Speaker 3: and I know the brand, and I knew that if
Speaker 3: he didn't have that operations experience, he probably wasn't going
Speaker 3: to get approved. So he went down. He spent a
Speaker 3: whole week with the current owner, and he came back
Speaker 3: and he said, man, I was about to fall on
Speaker 3: my face, huh, I said, yeah.
Speaker 2: You know.
Speaker 3: But he went and he learned so much. He worked
Speaker 3: from open to clothes for like a week or two,
Speaker 3: can't remember exactly because it's been a while, but he
Speaker 3: came back and he rewrote his business plan. Next thing,
Speaker 3: you know, he bought a network of five stores, ends
Speaker 3: up closing two and then just recently sold his network
Speaker 3: and he had about forty locations. So in a very
Speaker 3: short period of time, because he went in and did
Speaker 3: the work to understand the operations side of the business.
Speaker 3: He was able to scale and then he ended up
Speaker 3: being the keynote speaker for our first franchise game in
Speaker 3: twenty twenty three. My my keynote caught COVID and Damon
Speaker 3: was coming to speak on a panel and I'm like,
Speaker 3: I'm gonna cry. You know, I don't know what to do,
Speaker 3: he said. He just jumped and he said, what do
Speaker 3: you need me to do? I said, I need you
Speaker 3: to be my keynote. And he did it. He walked
Speaker 3: in the room. He flew on from Seattle that morning
Speaker 3: into Dallas and uh, the keynote went in the corner
Speaker 3: with his notes and uh. And and I say that
Speaker 3: to say, like my not to toot my own horn,
Speaker 3: but my, my, my, My reputation enfranchising is pretty clean, right,
Speaker 3: Like I'm I can pick up the phone and call
Speaker 3: pretty much anybody because they know if I call, I'm
Speaker 3: not calling with anything foolish. I'm calling because there's an
Speaker 3: opportunity to can be mutual beneficial and I probably need
Speaker 3: a favor. So I have a lot of folks that
Speaker 3: are willing to help me out as I'm continuing to
Speaker 3: grow this I even had a boss of mind not
Speaker 3: too long ago say to me every time I open LinkedIn,
Speaker 3: I see you. He said, I'm so proud of what
Speaker 3: you built from nothing. And to me that was like
Speaker 3: the ultimate compliment because he knows when I first started,
Speaker 3: I didn't know anything about franchising, right.
Speaker 1: And the thing about this even like when you're when
Speaker 1: you are ready to retire, right from the franchise player,
Speaker 1: you literally would be able to have something you can
Speaker 1: sell his whole book of network in contexts, context like,
Speaker 1: that's the whole business you can sell to somebody else.
Speaker 3: Absolutely, Yeah, I see the future.
Speaker 2: Your success your success story. You said he was a
Speaker 2: former athlete, which means he had the capital. What about
Speaker 2: people who might not necessarily have the capital. What would
Speaker 2: you suggest would be a good route for them to
Speaker 2: go to get into franchising.
Speaker 3: Well, I'm gonna back up just a second. He he
Speaker 3: was a retired NFL player, but he also had a
Speaker 3: company that he worked for that backed him, that helped
Speaker 3: him to get into uh into the franchising space. But
Speaker 3: for folks that don't have that access, I always suggest
Speaker 3: we needed, we need to do a better better job
Speaker 3: as a community of leaning on each other and pooling
Speaker 3: our resources. I've seen it so many times with every
Speaker 3: brand that I worked for. You know, different ethnic groups
Speaker 3: come together and they pull their resources. One time, I
Speaker 3: had a group of twelve people on the documents. It
Speaker 3: was a family, and they wanted everybody to have a
Speaker 3: piece of the pie, you know, whether it was one percent,
Speaker 3: three percent. Some people only had you know, minimum, you know,
Speaker 3: dollars in the bank, but they wanted them in on
Speaker 3: the deal so they can learn the business and then
Speaker 3: from there they can grow either collectively buy more, or
Speaker 3: they can break off into smaller groups and buy. So
Speaker 3: I would say, you know, look around your your sphere
Speaker 3: of influence. Who are your friends, Who are your family
Speaker 3: members that you trust? Who or physically responsible? Who might
Speaker 3: be interested in making an investment, but don't want to
Speaker 3: do it all by themselves. So now you know, say
Speaker 3: the franchise fee is forty thousand dollars and the buildout
Speaker 3: is five hundred four hundred, right, So now now you're
Speaker 3: each putting in ten thousand dollars versus one person doing
Speaker 3: forty thousand, right, And so you're not just pulling your
Speaker 3: liquid cash, but even your net worth. So if you
Speaker 3: own a home and you own a business. Right now,
Speaker 3: you're pulling all of that strengthening your case to become
Speaker 3: approved by your brand of choice. And then you also
Speaker 3: are pooling your human capital. So maybe someone's good with
Speaker 3: real estate, and somebody else is good with human resources,
Speaker 3: and maybe somebody else has an accounting background. Now you're
Speaker 3: bringing this whole team together versus one person trying to
Speaker 3: meet all of the qualifications that the brand is looking for.
Speaker 3: So that would be my recommendation to just think about
Speaker 3: who is in your circle that we're in a partner. Yeah,
Speaker 3: and again you can buy one, right, there's some brands
Speaker 3: that will you start with one. You buy one a
Speaker 3: year and you evaluate it. Hey, what are we doing here?
Speaker 1: Do we like this?
Speaker 3: Do we not? You can either continue to grow from
Speaker 3: there if the brand has a room for growth, or
Speaker 3: you can say, you know what, I'm tapped out, let's
Speaker 3: sell it. And you have the right to do that.
Speaker 1: Okay, So like when somebody starts their own business, now
Speaker 1: you can they can put together a pretty good business
Speaker 1: plan and go to a bank and possibly get a
Speaker 1: business loan. Do banks traditionally give business loans for franchising?
Speaker 1: You know, banks prefer to offer loans for a franchise
Speaker 1: and established business.
Speaker 3: It's approven business model. It's really hard to get loans
Speaker 3: for restaurants specifically, and so you know, there's a list
Speaker 3: of approved brands that the banks look at to make
Speaker 3: sure that they're you know that they're they're healthy, right,
Speaker 3: that the brand is healthy, it's growing, it's profitable. No
Speaker 3: bank is going to loan lend to anyone if that
Speaker 3: particular franchise isn't profitable. So a lot of startups. You know,
Speaker 3: you might have a challenge with a startup, and by
Speaker 3: startup I mean any like less than twenty units currently
Speaker 3: open and having been open for a length of time
Speaker 3: at least five years. So the bank looks at all
Speaker 3: of that. So they're going to have you put together
Speaker 3: a business plan. The brand is going to have you
Speaker 3: put together a business plan as well, But the business
Speaker 3: plan for the brand is more so about the operations.
Speaker 3: How do you plan to operate, how do you plan
Speaker 3: to market against your competitor, like, how do you know
Speaker 3: the local market? All those sorts of things. There is
Speaker 3: a section for financials, but the bank is really more
Speaker 3: so focused on the financial piece. How do you plan
Speaker 3: to pay this back? The brand that you pick is
Speaker 3: really going to help to either get you alone with
Speaker 3: the lending institution or SBA, or it's going to be
Speaker 3: something that's going to, you know, unfortunately lead you down
Speaker 3: the path of just kind of not being to get
Speaker 3: access to capital. So that's why it's really important to
Speaker 3: choose the right brand.
Speaker 2: All right, So are you ready for our lightning round?
Speaker 1: Okay? Yeah, let me ask one more thing, right, just
Speaker 1: an example, So me and Tammy, we only got twenty
Speaker 1: thousand dollars right what? Right? But you know, because obviously
Speaker 1: we got m's in a bank. Okay, So but if
Speaker 1: we if we had a small investment amount right right now,
Speaker 1: what is one of I know, you said coffee ice
Speaker 1: cream or you said coffee and chicken. Sorry, what would
Speaker 1: one of the best franchise be like if somebody wanted
Speaker 1: to try and do something like that this year with
Speaker 1: minimal investment.
Speaker 3: Okay, I'm gonna have to have to back up for
Speaker 3: just a second. So okay, the franchise fee is is
Speaker 3: the small upfront fee that you pay. That's the only
Speaker 3: upfront fee that you pay. So would it be that
Speaker 3: you only have it for that's your total investment that
Speaker 3: you have or is that just what you have right now?
Speaker 1: To put us Well, what would be a minimum for you? Like,
Speaker 1: what would a minimum investment franchise be? Like, maybe it's
Speaker 1: not twenty thousand, So if there's smallest investment is one
Speaker 1: hundred thousand dollars, what is a what is usually a
Speaker 1: franchise fee?
Speaker 3: So a franchise fee can range anywhere from ten thousand dollars,
Speaker 3: it can go as high as ninety thousand dollars.
Speaker 1: Got it.
Speaker 3: Oh, there's a coffee company that I work with right now.
Speaker 3: Their franchise fee is just twenty thousand dollars. So that's
Speaker 3: the only upfront fee that you pay. Then you have
Speaker 3: to qualify to get the loan unless you have the
Speaker 3: money to pay for it. So there are some service
Speaker 3: companies out there that don't require brick and mortar, so
Speaker 3: there's no equipment, there's no signage, just you know. So
Speaker 3: it depends on what you're looking for. If you're looking
Speaker 3: to do coffee, right there's obviously no home based coffee
Speaker 3: business in most companies. Before you start a food truck
Speaker 3: because some people say, well I just do a food truck,
Speaker 3: usually you need at least one brick and mortar to
Speaker 3: have a food truck because you have or a commissary.
Speaker 3: Depends on the brand. But I would say the twenty
Speaker 3: thousand dollars is doable from an upfront franchise fee perspective.
Speaker 3: I don't know a lot of franchises that you could
Speaker 3: do for that amount, right, So, for example, coffee company,
Speaker 3: fifteen hundred square foot space is probably gonna cost you
Speaker 3: somewhere between three hundred and four hundred thousand dollars to
Speaker 3: build out. And that includes your equipment, fixtures, furniture, your
Speaker 3: point of sale system, You have to go to training,
Speaker 3: so you have to have your.
Speaker 1: So this loan comes from the franchise.
Speaker 3: Nope, it comes from the bank, bank, bank or the
Speaker 3: Small Business Association s BA.
Speaker 1: Okay, got it.
Speaker 3: Yeah. Most franchise brands don't offer financing. They usually have
Speaker 3: these third party lenders with whom they have relationships, so
Speaker 3: they can say, hey, this bank knows what we're looking for.
Speaker 3: You know, we have twenty forty to fifty franchises that
Speaker 3: have used them in the past. You can go that route,
Speaker 3: or you can say, listen, I have my own bank.
Speaker 2: You know I'm gonna yeah, because they're like, we're giving
Speaker 2: you everything else, we ain't giving you no money.
Speaker 3: Yeah, because there's there's some laws that really like govern
Speaker 3: all of that. The Federal Trade Commission has this thing
Speaker 3: called joint employer and I won't get in all that
Speaker 3: because I'm not a franchise attorney, but it kind of
Speaker 3: it kind of lends itself to that. So the brand,
Speaker 3: there's only certain things that the brand can do based
Speaker 3: on what the Federal Trade Commission allows them to do.
Speaker 3: But that's all technical, that's not the fun stuff. But
Speaker 3: as far as like just getting the loan, you can,
Speaker 3: you know, my my suggestion is to always start talking
Speaker 3: to your bank early, as early as possible, to say, hey, listen,
Speaker 3: this is what I'm thinking about doing. What do I
Speaker 3: need to do in preparation to get approved for a loan? Right,
Speaker 3: so maybe it's six months from now, it could be
Speaker 3: next year, but at least you start having those conversations
Speaker 3: and your banker knows that you know, these are some
Speaker 3: of the goals that you have lined up for yourself.
Speaker 2: Okay, yeah, that's something. This is some good tea.
Speaker 3: Yeah, this is stuff.
Speaker 2: Want to get into the lightning round, all right, this
Speaker 2: is real quick. All right, Your first franchise you ever.
Speaker 3: Loved an Tiens.
Speaker 1: That's the I love that goddamn sweet won up pretzel everything.
Speaker 1: I can wait in ten minutes for that thing. They
Speaker 1: never have them ready, like we're.
Speaker 2: The one that got the hot dog in it.
Speaker 3: They do have a hot dog version. Yep. They wrap
Speaker 3: them around the hot dog like that tie between them
Speaker 3: and cinnabon.
Speaker 2: Oh yeah, for you as a first the franchise you
Speaker 2: love are the flavor of the ship, the brand.
Speaker 1: Okay, yeah, all right.
Speaker 2: Your favorite business.
Speaker 3: Book, self Made by Nelly Galan self Made.
Speaker 2: I've never read that one.
Speaker 1: No, I gotta put that on my list.
Speaker 3: It's the former president of Telemundo. It's very interesting. I
Speaker 3: met her in person. Changed my life.
Speaker 2: Okay, alan in that to the queue.
Speaker 1: So if you want to be successful, you got to
Speaker 1: have them daily rituals, right, So what's one thing you
Speaker 1: must do every morning?
Speaker 3: Every morning, before I do anything, I pray ay man.
Speaker 3: That's the first thing I do. Yah.
Speaker 2: Can I tell y'all what I do?
Speaker 3: What do you do?
Speaker 2: I like to go in the mirror and I say
Speaker 2: to myself ten times, I love you, I love you,
Speaker 2: I love you, And I just point at myself and
Speaker 2: I look myself in the eyes and I tell myself
Speaker 2: ten times that I love myself every week. Yeah that's
Speaker 2: pretty cool.
Speaker 3: I'm not to try it tomorrow morning.
Speaker 2: Yeah at it?
Speaker 1: We are you trying not to forget or something?
Speaker 2: No, I just want to be very loving to myself
Speaker 2: first before the rest we forget.
Speaker 1: We forget sometimes mm hmm. All right. So what's a
Speaker 1: dream collaboration? It could be a brand or a person.
Speaker 3: Mm.
Speaker 1: That's interesting, Shaq, Shaquille and Eil got all these franchises.
Speaker 1: When you beat when you want to be up in
Speaker 1: his business?
Speaker 3: Yeah, so Shack, that's actually a good one because you know,
Speaker 3: Shack started his new concept. It's a chicken concept, and
Speaker 3: I would love to work with them one day. I think,
Speaker 3: you know, he has a really could understand the business.
Speaker 3: He's been very protective of his brand, So I think
Speaker 3: he would be a great person to collaborate with. I mean,
Speaker 3: rip to Junior Bridgeman, he would have been another one
Speaker 3: that I would have wanted to collaborate with because he
Speaker 3: was really a giant in a franchising space. But yeah,
Speaker 3: Chak would be a good one.
Speaker 1: So like this right quick? So Shaq, do you really
Speaker 1: think Shaq is handling the day to day of these
Speaker 1: franchises he's involved with or he right now he's just
Speaker 1: representing the brand. So is it that the more money
Speaker 1: you have, you really don't have to be that hands
Speaker 1: on with a franchise. I just put people in place
Speaker 1: to do the things.
Speaker 3: That's a great question. So I think in the very
Speaker 3: beginning he was very instrumental in like creating the brand.
Speaker 3: But he's brought in a team of folks who handle
Speaker 3: the day to day business. So from my understanding, and
Speaker 3: I can't I don't want to speak out a term,
Speaker 3: but my understanding is that he invested in it and
Speaker 3: was really involved in creating the menu and just the
Speaker 3: overall model itself. And so now, I mean, he has
Speaker 3: so much going on. I think he was even on
Speaker 3: a set on a board for another franchise organization for
Speaker 3: a while, so he has his hands on a lot
Speaker 3: of things. So I don't think he has a time
Speaker 3: to do all of that and beyond television, but I
Speaker 3: think he's still very close to the business to make
Speaker 3: sure that it's healthy and it's doing well financially.
Speaker 2: All right, One word that describes your franchise journey difficult difficult.
Speaker 3: Yeah, it was.
Speaker 1: It was. Enfranchising is not easy, or building the franchise
Speaker 1: player is difficult.
Speaker 3: Well, I think just me going through all the working
Speaker 3: for all the different brands and all the things I
Speaker 3: had to go through as just a black woman enfranchising
Speaker 3: there's not a lot of us there. So I can
Speaker 3: look across a room of thirty five hundred people and count,
Speaker 3: you know, maybe ten people that look like me. So
Speaker 3: that's a little bit challenging when you're working in an
Speaker 3: environment where culturally you don't see any reflection of yourself.
Speaker 3: So that was really difficult for me. And then you know,
Speaker 3: sometimes you know I was I was very lucky along
Speaker 3: the way to meet a few people that offered to
Speaker 3: just you know, give me some assistance when I when
Speaker 3: things got difficult. But you know, I didn't really have
Speaker 3: like a mentor A lot of what I learned has
Speaker 3: been through trial and error, which you know, looking back
Speaker 3: on it, I guess it makes sense, right. That's that's
Speaker 3: how you remember things, is sometimes when when you learn
Speaker 3: the hard way. But yeah, it was difficult, but I
Speaker 3: will say that I I wouldn't change a thing looking
Speaker 3: back on it, I wouldn't change one thing because it
Speaker 3: made me who I am today.
Speaker 2: So let me ask you this. If someone was interested
Speaker 2: in getting involved with the franchise player, how much is
Speaker 2: that like what they have? Wouldy'all own a percentage of
Speaker 2: their business? Like what do you would? You know? Which'll
Speaker 2: want me?
Speaker 3: So, So, the way that my business model works is,
Speaker 3: you know, there's there's there are levels right level, soll
Speaker 3: entry level. We do have an online course. It's actually
Speaker 3: on sale right now for tax season. So if you
Speaker 3: want to learn like what franchising is or is it
Speaker 3: like this is a seven week course, you can buy
Speaker 3: it and go at your own pace, go at your
Speaker 3: own pace, which is stretched out over seven weeks, or
Speaker 3: if you're really serious about it and you want to
Speaker 3: dedicate like a couple hours a day, you can get
Speaker 3: through it in seven days. It's just really teaching you
Speaker 3: the fundamental So imagine spending fourteen hours with me just yapping.
Speaker 3: You know you can do that, or you can you
Speaker 3: can hire me and say, hey, listen, I want you
Speaker 3: to help me from soup to nuts and we can
Speaker 3: do that as well. Or we can figure out you know,
Speaker 3: if you say listen, I can do it on my own.
Speaker 3: I just want to figure out what the right brand is.
Speaker 3: We have a solution for that as well.
Speaker 2: Okay, so y'all get your coins together, because if you
Speaker 2: want to go from soup to nuts, we charge you. You
Speaker 2: got to have some money.
Speaker 3: But if you go soup to nuts and you sign
Speaker 3: you buy a franchise within ninety days, you get a
Speaker 3: portion of that back.
Speaker 1: Okay, So what do you what do you say about
Speaker 1: getting into like today, right now today, getting into franchising
Speaker 1: knowing what we know about these the tariffs and all
Speaker 1: the things that are happening right now. I mean, cause
Speaker 1: I feel like they're going to affect like, you know,
Speaker 1: retail stores first, grocery stores. You know, the franchises have
Speaker 1: to get their products in. So is this a good
Speaker 1: time right now to start start a franchise?
Speaker 3: It's the best time. And I say that because you know,
Speaker 3: if you look back at the recession, you know that
Speaker 3: was a great time to buy real estate right when
Speaker 3: you just got to you got to follow a balancing dollar,
Speaker 3: right so figure out where where does a dollar lead
Speaker 3: in all of this. So it's a lot of noise,
Speaker 3: a lot of distraction. You know when you think about
Speaker 3: as a community, like how do we survive all of this.
Speaker 3: The only way to survive is to change our tax bracket.
Speaker 3: And so the Federal Trade Commission has read earlier right period.
Speaker 3: They have laws in place that protect franchisees, the franchise oors.
Speaker 3: These same laws don't protect independent business owns, and they
Speaker 3: also don't protect employees at corporations. Right, So get your
Speaker 3: friends together, let's buy a little something, and let's work
Speaker 3: it to make sure it's successful. The tariffs. You know,
Speaker 3: I think there's a lot going on right now. I
Speaker 3: don't know if you looked at the headlines today, but
Speaker 3: you know there's a lot of this going on. The
Speaker 3: dust is going to settle, right, because it's above us
Speaker 3: at this point, right, it's the billionaires, right making a
Speaker 3: lot of these decisions, and eventually the dust is going
Speaker 3: to settle. Cash is is going to be king. And
Speaker 3: so when you think about franchise ownership, I'm gonna leave
Speaker 3: you with this. I don't know if we're done or not,
Speaker 3: but I'm gonna leave you with this. So when you
Speaker 3: own a franchise, you can then buy the real estate
Speaker 3: right by the real estate commercial real estate, you put
Speaker 3: the franchise in it. So now you own the real
Speaker 3: estate and you own the franchise, and then if they're
Speaker 3: publicly traded on the stock market, of course you're going
Speaker 3: to buy stock. Right, So now you're in it from
Speaker 3: three different angles.
Speaker 1: So it's not just McDonald or for example, Donald's biggest
Speaker 1: industry is real estate. It's not even the burgers anymore
Speaker 1: at this point. Yeah, they're a real estate they own
Speaker 1: real estate.
Speaker 3: Yeah, so I mean the real estate, the stock, the
Speaker 3: actual business itself. And then even if you decide to
Speaker 3: sell the business, right you still own the real estate
Speaker 3: and whoever goes in there is gonna pay you. So
Speaker 3: just depends on how much you have to invest and
Speaker 3: ultimately what your goal is, Right, are you looking to
Speaker 3: exit your current career, are you looking to just have
Speaker 3: an additional revenue stream. Are you looking to buy a
Speaker 3: business for your kids. It really just depends on what
Speaker 3: you're looking to do. But my thing is when it
Speaker 3: comes to athletes and celebrities, like, eventually, you're not going
Speaker 3: to be an eighty year old rapper, right, Like, eventually
Speaker 3: you got to know some of.
Speaker 1: These niggas be pushing it to the limit.
Speaker 3: If they decide they don't want to right, right, you
Speaker 3: can have this business like if you if they started
Speaker 3: something this year, right, and they decided to retire in
Speaker 3: four years, this business has been working for four years
Speaker 3: creating revenue.
Speaker 1: Right.
Speaker 3: And so you're looking at a lot of these companies,
Speaker 3: these chicken companies, they're they're bringing in revenue wise, some
Speaker 3: some are close to two million dollars, if not more, right,
Speaker 3: some are doing even more than that. For someone looking
Speaker 3: at get started, you know, into franchising that's green, that
Speaker 3: really doesn't even really know where to start. I always
Speaker 3: recommend getting into like a snack concept because when times
Speaker 3: are good, people eat junk food. When times are bad,
Speaker 3: people eat junk food. And it's not just our community.
Speaker 3: Like people you go to go to one of those restaurants,
Speaker 3: a Cinnabon or Antiens, right, the dough doesn't discriminate everybody's
Speaker 3: everybody's eating it, right. So start with something small, start
Speaker 3: with a menu that is less complex, and that's how
Speaker 3: you get to understand what a franchise business is, how
Speaker 3: it operates, and you get to start small small investment.
Speaker 3: Start with one. Figure out it's something, if it's something
Speaker 3: you want to grow, and if you do, then continue
Speaker 3: to grow with that brand or bring in other brands
Speaker 3: and if not, like I said earlier, you can you
Speaker 3: have the options out of.
Speaker 2: Oh my girl, this was so good. This is such
Speaker 2: a good information. Listen, we are gonna take a commercial break,
Speaker 2: and then when we come back, you got to give
Speaker 2: us a dumb bitch story, Targan.
Speaker 1: Because we're so childish.
Speaker 2: Oh my god. Okay, very education on information, and we
Speaker 2: still got to get a dumb bitch story from you.
Speaker 1: Okay, I got you dumb bitch stories so dull because
Speaker 1: we've all been a dumb bitch at least once or twice.
Speaker 2: All right, so let me explain to you what dumb
Speaker 2: bitch story is? Okay, all right, So basically it's a
Speaker 2: segment on our shore. We talk about relationships a lot,
Speaker 2: so you have to share a time you got played
Speaker 2: by the opposite sex or same. We know people are
Speaker 2: yeah or same depending on what you're into.
Speaker 3: Yeah, so yeah, I know I live in Atlanta. But no,
Speaker 3: all right, okay, I got so mad. I'm trying to
Speaker 3: figure out which one are you married? No? I'm married?
Speaker 2: Okay, Mary, So you got the stories, girl, welcome to
Speaker 2: the team. Ain't none of us got on the.
Speaker 3: Ring two years old? I got all the stories Okay,
Speaker 3: how old fifty two girls?
Speaker 1: Shut up? Look good girl, it's what.
Speaker 3: Y'allot on crack either.
Speaker 1: Period. Hold on, Wait a minute, wait a minute. When
Speaker 1: these motherfucking fifty ye old bitches, it's too fine, I
Speaker 1: hear right, Okay, yeah, do get offending when people like, oh,
Speaker 1: you look good for forty, Like what was I supposed
Speaker 1: to look like? I feel like you might. She you
Speaker 1: probably are what a fifty year old supposed to look like.
Speaker 1: But you know, people just be living hard lives.
Speaker 3: Yeah. I know my mom was fifty. She looked fifty
Speaker 3: to me.
Speaker 2: Yeah, but when you when you when you kids, and
Speaker 2: you think of fifty, you think like fifty is old.
Speaker 2: But then now that you forty, fifty don't sound old
Speaker 2: and it don't kids, and it don't look old to
Speaker 2: me no more.
Speaker 3: Like oh they keep me.
Speaker 1: The way you said you got two grandkids, so you
Speaker 1: do have kids.
Speaker 3: I have one son.
Speaker 1: Yeah your story, girl, give me that fifty yel dumb
Speaker 1: bitch story.
Speaker 2: You can share it from any time except at high school.
Speaker 2: Don't tell us no high school ship.
Speaker 3: Played by dude? Right, mm hmm, okay, I got one.
Speaker 3: So I went on this website like this dating app
Speaker 3: and I met this guy was really nice, nice looking guy,
Speaker 3: and we went on two really good days. The first
Speaker 3: day we went to a Payton SIP class we took
Speaker 3: he took me to a nice steakhouse. And then the
Speaker 3: next time we went to like a cooking class, which
Speaker 3: was real nice.
Speaker 1: So I'm like checking for him, checking him.
Speaker 3: Next thing, ye know, this dude like ghosted me. Like
Speaker 3: I would be talking to myself in the in the text,
Speaker 3: like hello, are you there?
Speaker 2: There?
Speaker 3: Are you there?
Speaker 2: So we never said that.
Speaker 3: Yeah, So it turns out he was in town for
Speaker 3: like working on a project, a work project or whatever.
Speaker 3: He was only here temporarily and he was just trying
Speaker 3: to line up some cucci while he was in town.
Speaker 1: So he was married and he didn't get the kouchie
Speaker 1: after that second date he.
Speaker 2: Got.
Speaker 3: Yes, I figured it out eventually, But yeah, that was
Speaker 3: like I was, that was light though.
Speaker 1: That was light work.
Speaker 2: That Nigga might be dead, was.
Speaker 1: Definitely married and get something while he was in town. Yeah,
Speaker 1: there's something hopping on the apps. Hopping on the apps
Speaker 1: while they in town, right quick?
Speaker 3: Yeah?
Speaker 1: And I was so you liked him. I wanted you
Speaker 1: wanted to give him some cucie.
Speaker 2: Yeah, okay, this depends.
Speaker 1: Did you give him the couchie and he disappeared?
Speaker 3: But from the second day, and I don't know what's
Speaker 3: happening in these day in streets, but you know it
Speaker 3: didn't it wasn't for me. But I felt like a
Speaker 3: dumb bitch texting myself in the group want to chat?
Speaker 2: It was how many?
Speaker 1: How many? How many text messages you send him? Like
Speaker 1: a lot?
Speaker 2: Are you okay? Like everything?
Speaker 1: Like I hope you all can't you know all of that,
Speaker 1: like you were worried.
Speaker 3: I was initially, and I was like, oh, I got ghosted,
Speaker 3: Like I don't get ghosted often, But.
Speaker 2: Did you google obituary to make sure that Nigga wasn't dead?
Speaker 2: For real?
Speaker 3: I told you I don't even remember this guy's name,
Speaker 3: so if he did, that's all I got for him.
Speaker 1: But yeah, that is fucked up. That is you thought
Speaker 1: she thought she had one right quick, Like you know,
Speaker 1: you have a couple of good dates like that, man,
Speaker 1: this might be my husband.
Speaker 2: You know, I've been there.
Speaker 1: They got a husband, He was.
Speaker 3: Cute, all the things, and.
Speaker 1: That was it.
Speaker 2: I got ghosted like that too real there, Yeah, but
Speaker 2: we went on a lot of dates. I didn't give
Speaker 2: up no ass either though, girls, So we're on the
Speaker 2: same page.
Speaker 1: Okay, yes that's not really ghosted then you know what
Speaker 1: I'm saying, Like, I feel like, did you lose anything?
Speaker 1: You got some good little time and lit some blow food,
Speaker 1: Like you ain't lose nothing if you ain't get that.
Speaker 2: Yeah, but it's still I'll take one. And that's why
Speaker 2: for their life.
Speaker 1: Long as possible to the real niggas show up, you
Speaker 1: got the whole couchie until the real niggas show up.
Speaker 3: Ladies. You see the difference with me, I got I
Speaker 3: have like six brothers, so I put stuff together real fast.
Speaker 3: I'm like this this isn't adding up, and I'm believe
Speaker 3: I'm a leaver, so I'll leave real quick. But leave.
Speaker 1: You see, that's.
Speaker 2: Leave them up too much. They don't be wanting to
Speaker 2: talk to.
Speaker 3: You exactly exactly. Like you know, you pick up on
Speaker 3: mannerisms all that kind of stuff. They're like, oh she's smart,
Speaker 3: yeah yeah, so and they try all these different things.
Speaker 3: But I'm like, I'm like, I'm very observant, but this
Speaker 3: time I didn't pick up on it. I was just like, oh,
Speaker 3: I wonder what kind of RINGM just kidding to picking
Speaker 3: out the rings.
Speaker 1: All right.
Speaker 2: Tell everybody where they can find you, where they can
Speaker 2: connect with the franchise Player.
Speaker 3: All right. So I'm on LinkedIn the franchise Player, also
Speaker 3: on Instagram at I am the Franchise Player, and at
Speaker 3: I am Targi, and then also a website, the franchise
Speaker 3: player dot com.
Speaker 2: Are there any programs of webinars or events that you
Speaker 2: want to promote real quick?
Speaker 3: Yes, So we have the Franchise Game. It's August fourteenth
Speaker 3: and fifteenth and Plano, Texas, and I would love to
Speaker 3: have folks from everywhere come and check it out. It's
Speaker 3: a great way to learn about franchising, meet some of
Speaker 3: the best folks in the industry, and walk away with
Speaker 3: a lot of resources and some really good connections. So yeah,
Speaker 3: August fourteenth and fifteenth, at Young's headquarters in Plano, Texas.
Speaker 1: Oh, they gonna find that, yeah, I told her when
Speaker 1: they can find that on the player on the franchise
Speaker 1: Player webs right right, Okay, got it.
Speaker 2: It's all I'm gona come and give me a husband
Speaker 2: out there. That's what I'm gonna come get. I don't
Speaker 2: even care what y'all talk about is there some husbands
Speaker 2: out here.
Speaker 3: There's a lot of husbands franchise. I don't know if there's.
Speaker 2: Somebody else, but you know, not not nobody else.
Speaker 3: There's gonna be a lot of husbands in there, a
Speaker 3: lot of smart guys, a lot of guys with your
Speaker 3: good head on their shoulders. So it's definitely worth coming through.
Speaker 2: No, I'm joking. I would come for the information as well,
Speaker 2: not just getting a ring, y'all, but y'all.
Speaker 3: Pull up my personal guests. If you decide you want
Speaker 3: to come, you on my list. Thank you.
Speaker 1: This was wonderful.
Speaker 2: Thank you for coming on. This was great information also
Speaker 2: fun at the same time.
Speaker 1: Absolutely all right, y'all. So y'all enjoyed this episode. Y'all
Speaker 1: tune in every Thursday on The Black Effect. iHeartRadio apple Way,
Speaker 1: but the fuck you get your podcast at? This is
Speaker 1: a j holiday two point oh on instagrams kick a Tam.
Speaker 2: Y'all is official Tam Bam on Instagram. Y'all continue to
Speaker 2: send us your resumes. We are still looking for interns.
Speaker 2: We got a couple, but we could use a couple
Speaker 2: more so. If y'all want to join us, send your
Speaker 2: your resumes to we talk back E n. T at
Speaker 2: gmail dot com. We love to hear from you. Remember, oh,
Speaker 2: I love y'all. I didn't say it, and I want
Speaker 2: to remind y'all that y'all are loved by me so
Speaker 2: very much. Remember speak now, I don't know. I never
Speaker 2: hold your capital, so you could get a franchise
Speaker 1: Bons