1 00:00:01,240 --> 00:00:02,000 Speaker 1: Earners. What's up. 2 00:00:02,080 --> 00:00:04,560 Speaker 2: You ever walk into a small business and everything just 3 00:00:04,720 --> 00:00:07,880 Speaker 2: works like The checkout is fast, the receipts are digital, 4 00:00:08,400 --> 00:00:11,399 Speaker 2: tipping is a breeze, and you're out the door before 5 00:00:11,400 --> 00:00:15,560 Speaker 2: the line even builds. Odds are they're using Square. We 6 00:00:15,720 --> 00:00:18,280 Speaker 2: love supporting businesses that run on Square because it just 7 00:00:18,280 --> 00:00:21,520 Speaker 2: feels seamless. Whether it's a local coffee shop, a vendor 8 00:00:21,560 --> 00:00:23,840 Speaker 2: at a pop up market, or even one of our 9 00:00:23,880 --> 00:00:27,560 Speaker 2: merch partners, Square makes it easy for them to take payments, 10 00:00:27,760 --> 00:00:31,480 Speaker 2: manage inventory, and run their business with confidence, all from 11 00:00:31,600 --> 00:00:35,000 Speaker 2: one simple system. If you're a business owner or even 12 00:00:35,080 --> 00:00:38,600 Speaker 2: just thinking about launching something soon, Square is hands down 13 00:00:38,640 --> 00:00:41,680 Speaker 2: one of the best tools out there to help you start, run, 14 00:00:41,920 --> 00:00:45,240 Speaker 2: and grow. It's not just about payments, it's about giving 15 00:00:45,240 --> 00:00:47,920 Speaker 2: you time back so you can focus on what matters 16 00:00:47,960 --> 00:00:51,199 Speaker 2: most Ready. To see how Square can transform your business, 17 00:00:51,479 --> 00:00:56,120 Speaker 2: visit Square dot com backslash go backslash eyl to learn 18 00:00:56,160 --> 00:01:01,360 Speaker 2: more that Square dot com backslash, go backslash eyl. Don't wait, 19 00:01:01,640 --> 00:01:04,480 Speaker 2: don't hesitate. Let's Square handle the back end so you 20 00:01:04,480 --> 00:01:10,839 Speaker 2: can keep pushing your vision forward. This episode is brought 21 00:01:10,840 --> 00:01:12,760 Speaker 2: to you by P and C Bank, a lot of 22 00:01:12,760 --> 00:01:16,360 Speaker 2: people think podcasts about work are boring, and sure, they 23 00:01:16,440 --> 00:01:20,319 Speaker 2: definitely can be, but understanding a professional's routine shows us 24 00:01:20,319 --> 00:01:24,840 Speaker 2: how they achieve their success little by little, day after day. 25 00:01:24,959 --> 00:01:27,440 Speaker 2: It's like banking with P and C Bank. It might 26 00:01:27,560 --> 00:01:30,440 Speaker 2: seem boring to save, plan and make calculated decisions with 27 00:01:30,480 --> 00:01:33,520 Speaker 2: your bank, but keeping your money boring is what helps 28 00:01:33,520 --> 00:01:36,640 Speaker 2: you live or more happily fulfilled life. P and C 29 00:01:36,760 --> 00:01:41,920 Speaker 2: Bank Brilliantly Boring since eighteen sixty five. Brilliantly Boring since 30 00:01:41,959 --> 00:01:44,640 Speaker 2: eighteen sixty five is a service mark of the PNC 31 00:01:44,720 --> 00:01:48,680 Speaker 2: Financial Service Group, Inc. P and C Bank National Association 32 00:01:48,880 --> 00:01:49,840 Speaker 2: Member FDIC. 33 00:01:52,000 --> 00:01:56,800 Speaker 1: I think that every black person should own a business, 34 00:01:57,480 --> 00:02:01,280 Speaker 1: even if they never wanted to be an entrepreneur, because 35 00:02:01,720 --> 00:02:04,880 Speaker 1: the tax code was set up for owners to win 36 00:02:05,480 --> 00:02:06,760 Speaker 1: and employees to pay. 37 00:02:06,920 --> 00:02:08,800 Speaker 3: Well on what's the option though, what's the option? 38 00:02:10,240 --> 00:02:12,720 Speaker 1: Option? The option is this? As you said, what what's 39 00:02:12,800 --> 00:02:15,400 Speaker 1: most important? 40 00:02:15,560 --> 00:02:16,079 Speaker 2: Those three? 41 00:02:16,120 --> 00:02:17,720 Speaker 1: I want to go to the fourth one, but well 42 00:02:17,919 --> 00:02:19,960 Speaker 1: we'll take it back to work it. We'll come back 43 00:02:20,000 --> 00:02:23,000 Speaker 1: to work at it. The tax code was set up 44 00:02:23,040 --> 00:02:27,280 Speaker 1: for owners to win and employees to pay, and so 45 00:02:27,320 --> 00:02:30,080 Speaker 1: why it's important for us to understand the tax code, 46 00:02:30,280 --> 00:02:33,040 Speaker 1: because there are things that you're paying for right now 47 00:02:33,360 --> 00:02:37,400 Speaker 1: that could absolutely be right offs. Okay, the cell phone 48 00:02:37,440 --> 00:02:40,000 Speaker 1: that you use, the laptop that you're on, the cell 49 00:02:40,040 --> 00:02:43,440 Speaker 1: phone bill, the whole office. And the reason why that's 50 00:02:43,480 --> 00:02:45,600 Speaker 1: important is because we will go to work every single 51 00:02:45,639 --> 00:02:48,760 Speaker 1: day for the direct deposit. They will tax you before 52 00:02:48,800 --> 00:02:50,959 Speaker 1: that direct deposit hits. And I'm sure some of y'all 53 00:02:50,960 --> 00:02:53,080 Speaker 1: in this audience don't counted how much they deducted from 54 00:02:53,120 --> 00:02:55,320 Speaker 1: your check. And then you take that same check and 55 00:02:55,320 --> 00:02:57,560 Speaker 1: you go and you spend it on goods and services 56 00:02:57,639 --> 00:03:01,960 Speaker 1: and your tax Again, when you start a business, then 57 00:03:02,000 --> 00:03:04,440 Speaker 1: there are things that you're spending right now that you 58 00:03:04,480 --> 00:03:08,000 Speaker 1: can operationalize and reduce your taxable income so that you 59 00:03:08,040 --> 00:03:10,320 Speaker 1: pay less taxes. Let me helped make that real for you. 60 00:03:10,639 --> 00:03:13,080 Speaker 1: There is a president that y'all used to have that 61 00:03:13,160 --> 00:03:16,600 Speaker 1: paid seven hundred and fifty dollars in taxes as an entrepreneur. 62 00:03:16,960 --> 00:03:20,919 Speaker 1: There is a corporation Amazon that paid zero taxes because 63 00:03:20,919 --> 00:03:23,320 Speaker 1: they took advantage of the tax bill. The second is 64 00:03:23,760 --> 00:03:26,280 Speaker 1: we have to understand the way that policy works. Now. 65 00:03:26,320 --> 00:03:28,200 Speaker 1: I think it was Jim Jones or somebody. No, actually, 66 00:03:28,200 --> 00:03:31,080 Speaker 1: I think it was Ryan Leslie that talked about the PPP. Right. 67 00:03:31,520 --> 00:03:34,960 Speaker 1: So while a lot of people were celebrating the stimulus checks, 68 00:03:35,200 --> 00:03:37,400 Speaker 1: there were a lot of entrepreneurs that were looking at 69 00:03:37,440 --> 00:03:40,920 Speaker 1: the stimulus bill. Right. So there were fourteen hundred dollars 70 00:03:40,960 --> 00:03:43,840 Speaker 1: in checks being cut, but there were twenty thousand to 71 00:03:43,880 --> 00:03:48,400 Speaker 1: one hundred thousand dollars in funds being allocated to black entrepreneurs. 72 00:03:48,720 --> 00:03:53,200 Speaker 1: There's funding that gets allocated to community development financial institutions. 73 00:03:53,240 --> 00:03:56,360 Speaker 1: And why it's important for entrepreneurs to understand policy because 74 00:03:56,360 --> 00:03:58,760 Speaker 1: there are some people in America that pulled up on 75 00:03:58,840 --> 00:04:01,240 Speaker 1: a policy, but they expect for black people to pull 76 00:04:01,320 --> 00:04:03,840 Speaker 1: up on a bootstrap, and that's important. 77 00:04:04,560 --> 00:04:05,400 Speaker 3: So hold on. 78 00:04:06,360 --> 00:04:08,880 Speaker 2: Understanding the tax code is more important than having a 79 00:04:09,360 --> 00:04:09,880 Speaker 2: good network. 80 00:04:09,920 --> 00:04:11,480 Speaker 1: You don't have to work at it, but you also 81 00:04:11,520 --> 00:04:13,920 Speaker 1: have to understand your why and the reason why. Business 82 00:04:13,920 --> 00:04:17,920 Speaker 1: ownership and ownership just in general is important because income 83 00:04:18,000 --> 00:04:21,280 Speaker 1: is taxed at a lower rate than assets, and your LLC, 84 00:04:21,680 --> 00:04:25,800 Speaker 1: your LOP, your C corporation, and yours corporation are assets. 85 00:04:26,040 --> 00:04:29,640 Speaker 1: I'd like to say that black people are overachievers, meaning 86 00:04:29,640 --> 00:04:32,640 Speaker 1: that the tax code allows for you to attempt to 87 00:04:32,720 --> 00:04:36,360 Speaker 1: make a sale for up to three years and still 88 00:04:36,400 --> 00:04:39,200 Speaker 1: write off ten to twenty five thousand dollars in write 89 00:04:39,200 --> 00:04:42,040 Speaker 1: offs every single year, which a lot of people do. 90 00:04:42,560 --> 00:04:45,000 Speaker 1: Your business fails, it gets classified as a hobby. You 91 00:04:45,000 --> 00:04:47,480 Speaker 1: can start another one. And now if you're making sixty 92 00:04:47,480 --> 00:04:49,800 Speaker 1: thousand dollars a year in your job, writing off twenty 93 00:04:49,839 --> 00:04:52,520 Speaker 1: five thousand dollars in your business, now you're paying less 94 00:04:52,520 --> 00:04:54,320 Speaker 1: taxes and you can put that money to work any 95 00:04:54,320 --> 00:04:56,960 Speaker 1: way you want, through the real estate, through the sock market, 96 00:04:57,160 --> 00:05:00,000 Speaker 1: et cetera. So it's important to understand how that works. 97 00:05:00,160 --> 00:05:02,680 Speaker 1: You're al and I want to bring it back full 98 00:05:02,720 --> 00:05:04,680 Speaker 1: circle because I don't think you're understanding the way the 99 00:05:04,720 --> 00:05:10,240 Speaker 1: policy works. The Homestaid Act allow for white people, white 100 00:05:10,279 --> 00:05:15,120 Speaker 1: men to own lane. Social Security allow for white people, 101 00:05:15,200 --> 00:05:19,000 Speaker 1: white men to retire comfortably. We have MG the mortgage 102 00:05:19,000 --> 00:05:21,960 Speaker 1: guy who sit up here talking Keyana right, Rishaana, who 103 00:05:22,080 --> 00:05:25,760 Speaker 1: is talking about real estate and getting loans right. Redlining 104 00:05:26,120 --> 00:05:30,200 Speaker 1: right allow for self people, white people to get government 105 00:05:30,360 --> 00:05:33,839 Speaker 1: back loans to buy home of homes while we couldn't. 106 00:05:33,880 --> 00:05:37,159 Speaker 1: Those are policies people pulling up by policy but telling 107 00:05:37,200 --> 00:05:40,640 Speaker 1: black people there's no venture capital, there's no bank loans, 108 00:05:40,839 --> 00:05:44,080 Speaker 1: and there's no grants. For your enterprises. So when we're 109 00:05:44,080 --> 00:05:47,760 Speaker 1: able to understand policy, we're able to unlock the resources 110 00:05:47,960 --> 00:05:51,760 Speaker 1: that our ancestors invested in building up this country and 111 00:05:51,839 --> 00:05:54,400 Speaker 1: make sure that that money comes full circle back to 112 00:05:54,600 --> 00:05:58,000 Speaker 1: us while still owning the business that has your name 113 00:05:58,080 --> 00:06:01,320 Speaker 1: on it. And we heard Ronnie talk about her two 114 00:06:01,480 --> 00:06:04,360 Speaker 1: kids in the front of the audience. Right, she could 115 00:06:04,400 --> 00:06:08,320 Speaker 1: own that LLC and put her children as members of 116 00:06:08,320 --> 00:06:11,239 Speaker 1: that LLC. So when she passes, it passes right along 117 00:06:11,279 --> 00:06:14,240 Speaker 1: to you. Burn the candle at both six we're talking 118 00:06:14,240 --> 00:06:17,080 Speaker 1: about siblings, checks, you talk, you turn on CNBC, they're 119 00:06:17,120 --> 00:06:19,880 Speaker 1: talking about six figures, right, How can I get the 120 00:06:19,920 --> 00:06:22,880 Speaker 1: government to pay me? How can I get the business 121 00:06:23,000 --> 00:06:25,520 Speaker 1: to pay me? And we're talking about fourteen hundred dollars? 122 00:06:25,600 --> 00:06:26,440 Speaker 1: Let me go get a bag. 123 00:06:26,520 --> 00:06:29,040 Speaker 3: I feel that. I feel that. An illegal alien from 124 00:06:29,040 --> 00:06:33,360 Speaker 3: Guatemala charged with raping a child in Massachusetts. An MS 125 00:06:33,440 --> 00:06:37,040 Speaker 3: thirteen gang member from El Salvador accused of murdering a 126 00:06:37,080 --> 00:06:41,200 Speaker 3: Texas man of Venezuelan charged with filming and selling child 127 00:06:41,279 --> 00:06:45,000 Speaker 3: pornography in Michigan. These are just some of the heinous 128 00:06:45,080 --> 00:06:49,120 Speaker 3: migrant criminals caught because of President Donald J. Trump's leadership 129 00:06:49,440 --> 00:06:53,039 Speaker 3: I'm Christine Noman, the United States Secretary of Homeland Security. 130 00:06:53,360 --> 00:06:57,120 Speaker 3: Under President Trump, attempted illegal border crossings are at the 131 00:06:57,160 --> 00:07:01,039 Speaker 3: lowest levels ever recorded, and over one hundred thousand illegal 132 00:07:01,080 --> 00:07:04,880 Speaker 3: aliens have been arrested. If you are here illegally, your 133 00:07:05,000 --> 00:07:09,120 Speaker 3: next you will be fine nearly one thousand dollars a day, imprisoned, 134 00:07:09,400 --> 00:07:13,080 Speaker 3: and deported. You will never return. But if you register 135 00:07:13,360 --> 00:07:16,520 Speaker 3: using our CBP home app and leave now, you could 136 00:07:16,520 --> 00:07:20,640 Speaker 3: be allowed to return legally. Do what's right, leave now. 137 00:07:21,000 --> 00:07:25,760 Speaker 3: Under President Trump, America's laws, border and families will be protected. 138 00:07:25,880 --> 00:07:28,000 Speaker 3: Sponsored by the United States Department of Homeland Security,