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Speaker 1: This is the business of sports, where in the situation

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Speaker 1: that we haven't dealt with in modern times, pandemic here

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Speaker 1: has really accelerated the investments that you've been advocating for

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Speaker 1: for years. Almost everyone else there is hoping that there's

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Speaker 1: some kind of return to normal by August September. In

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Speaker 1: depth conversations with the leaders in the sports industry, who

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Speaker 1: wants to be the sacrificial lambs that shows up at

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Speaker 1: the first big major sporting events were part of something

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Speaker 1: much bigger than the sport right now and the health

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Speaker 1: and safety of our stakeholders are both more important every moment.

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Speaker 1: I think we're all from business respective thinking about the

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Speaker 1: impact that the virus is having across the country. Bloomberg

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Speaker 1: Business of Sports from Bloomberg Radio. Hello, I'm Jason Kelly,

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Speaker 1: and I'm Michael Barr and I'm Mike Lynch, and we're

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Speaker 1: here Monday's, Wednesdays and Thursdays to explore the big money

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Speaker 1: issues in the world of sports. Talked to some of

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Speaker 1: the biggest players in the industry. Today, we're chatting with

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Speaker 1: David Wright. He's the chief marketing and commercial officer over

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Speaker 1: a minor league baseball. David really nice to have you

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Speaker 1: with us, Thanks for having me guys. Happy Monday, and

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Speaker 1: to you, uh, you know, all the days sort of

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Speaker 1: blend together here their headlines constantly, and the headlines, let's

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Speaker 1: just jump right into it for Monday. League baseball really

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Speaker 1: sad these days. Tell us how we got to this point? Yeah,

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Speaker 1: I mean I wish I could. I wish I could

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Speaker 1: say we planned it all out and it's going exactly

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Speaker 1: how we've planned. I think if you look at our industry,

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Speaker 1: you know these are clearly unprecedented times, and and so

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Speaker 1: you you kind of make it up as you go

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Speaker 1: and make the best decisions you can. And and for us,

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Speaker 1: you know, about a week ago we made the tough

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Speaker 1: decision um that there will be no in my ob

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Speaker 1: season in two thousand. So Um, Now, I guess the

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Speaker 1: silver lining is we had we had been managing the

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Speaker 1: business for a while under that worst key scenario that

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Speaker 1: we saw play out. But it doesn't lessen the blow.

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Speaker 1: And I think the overarching sadness that's felt throughout baseball

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Speaker 1: and specifically throughout the minor league baseball ecosystem. Um, you know,

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Speaker 1: there's a level of finality. Now it's all about how

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Speaker 1: do we maximize the balance and get after it so

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Speaker 1: that when we return in two we come back with

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Speaker 1: a big bank. David, we talked last week with Trevor

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Speaker 1: Bauer and uh he had mentioned about the question of

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Speaker 1: the future of minor league baseball and he had many

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Speaker 1: concerns the Cincinnati pitching age about the problems for some

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Speaker 1: minor league baseball teams. Will they ever come back after

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Speaker 1: this pandemic? If I can ask, your thoughts are about that? Yeah. Again,

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Speaker 1: I think from a macro standpoint, I think our industry,

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Speaker 1: our sport industry, is really forced to look at the

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Speaker 1: business a little bit differently. UM and and that doesn't discriminate,

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Speaker 1: So it doesn't matter what sport or our area the

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Speaker 1: business are in. UM. I think when we come out

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Speaker 1: the other side, the industry is gonna look a lot different.

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Speaker 1: You know, minorly baseball is unique. We have a hundred

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Speaker 1: and sixty clubs and forty two states UM that really

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Speaker 1: are the front porch of their local community. UM. And

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Speaker 1: when you look at the business, you know it's it's

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Speaker 1: widely reported between local revenue is tied to game dates

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Speaker 1: and ape Sonny. So I think I think you're you're

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Speaker 1: seeing our clubs get really creative as they think about

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Speaker 1: the business today and equally is important to going forward.

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Speaker 1: I think you're going to see the business be forced

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Speaker 1: to diversify, which is not necessarily a bad thing. UM

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Speaker 1: and we'll see where we met out. I think everyone

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Speaker 1: is completely focused on how do we max somebody's two

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Speaker 1: thou these tough circumstances and rebuild as we as we

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Speaker 1: head into one UM And I think it's going to

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Speaker 1: vary by market. But I gotta tell you we have

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Speaker 1: some of the small artists, most accomplished sports executives in

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Speaker 1: the business that are waking up thinking about minor league

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Speaker 1: Baseball every single day. And with that, I like our

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Speaker 1: chances and and and like smil early signs David, before

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Speaker 1: the pandemic really just got out of control, Major League

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Speaker 1: Baseball was talking about cutting forty to forty two clubs.

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Speaker 1: Already has that idea of been put on hold. You know,

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Speaker 1: there's a lot of really smart people, much more qualified

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Speaker 1: than I that are much closer to those conversations. I mean,

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Speaker 1: all I can say is, you know, we've had an

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Speaker 1: incredible relationship with MLB for generations. I don't see that discontinuing. UM,

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Speaker 1: there's a lot of productive conversations being had, and where

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Speaker 1: that mets out I think remains to be seen. Um.

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Speaker 1: You know, we're focused on today and maximizing the realities

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Speaker 1: of today as we build for the future. So David

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Speaker 1: talked to us about some of those conversations that that

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Speaker 1: you're having, because obviously a lot of your work is

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Speaker 1: tied up in exactly what you said, this sort of

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Speaker 1: the front ports of the local community, which I'm totally

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Speaker 1: going to use. That's such a great lite. Um, But

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Speaker 1: when you think about sort of the conversations that you're

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Speaker 1: having either in terms of how to keep fans engaged,

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Speaker 1: how to keep local businesses engaged, to rely on the

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Speaker 1: stadiums and the games and the fans for business, what

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Speaker 1: does that look like? What what sort of the the

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Speaker 1: short term triage. I guess that you are helping the

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Speaker 1: teams with. Yeah, that's a great question, I think. Um,

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Speaker 1: we were really a defined. A moment for m i

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Speaker 1: OB was on March twelve, Lunch twelve is when we

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Speaker 1: initially announced that we would be delaying in the start

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Speaker 1: of the season. UM, and that really set us set

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Speaker 1: us down a certain path, and it quite frankly, very

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Speaker 1: quickly forced us to look at our business very differently. Now,

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Speaker 1: we had already started to do a lot of behind

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Speaker 1: and the scenes work and preparation. We knew there were

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Speaker 1: some stuff going on as early as January as it

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Speaker 1: relates to COVID nineteen, but it was a real defining

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Speaker 1: moment on March twelve, and from that moment forward, you know,

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Speaker 1: we've had to look at the business differently and really

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Speaker 1: approach all of our different stakeholders, um, you know, under

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Speaker 1: a different light, you know. So one of those stakeholders

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Speaker 1: obviously our strategic partners. You know, we've been very fortunate

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Speaker 1: over the last number of years to amass an incredible

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Speaker 1: portfolio of industry leading brands that have bought into division

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Speaker 1: of Mine Baseball, that are investing in our growth. And

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Speaker 1: we've chosen to be very proactive and very transparent and proactive.

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Speaker 1: When I say proactive, if they're asking questions, if Nationwide

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Speaker 1: is coming to us wanting to know what's going on,

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Speaker 1: we're late. So I think that commitment to being proactive

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Speaker 1: with our national partners is really important. And similarly, our

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Speaker 1: commitment to be transparent. And as I mentioned earlier, you know,

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Speaker 1: while the formal announcement that we would have no season.

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Speaker 1: UM was really a kind of a kick in the gut.

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Speaker 1: We had been managing against the worst case scenario for

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Speaker 1: some time and have been having those conversations with partners, UM,

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Speaker 1: you know, so that if we do not have a season,

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Speaker 1: this is what the relationship looks like. Let's think about that.

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Speaker 1: Let's let's reimagine those partnership frameworks UM. And you know,

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Speaker 1: that's exactly what we did. And I think to a partner,

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Speaker 1: I think they've appreciated how proactive we've been, how transparent

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Speaker 1: we've been UM as we think about, you know, how

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Speaker 1: we maximize the balance of the year. Another obviously really

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Speaker 1: important key stakeholder are clubs. You know, the rubber meets

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Speaker 1: the road in a hundred and sixty markets. Again my

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Speaker 1: favorite line front porch of the community. I mean, the

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Speaker 1: relevance of our clubs in the local market is second

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Speaker 1: to none. Obviously the ballpark serves as that front porch.

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Speaker 1: And if you don't have a live events you got

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Speaker 1: to think differently about how you engage with your fans

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Speaker 1: and so it's things like UM fireworks shows. You probably

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Speaker 1: saw the incredible innovation Pencacola with the blue Wahos and

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Speaker 1: and how they're now working with your Airbnb um for

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Speaker 1: their ballpark. So there are countless examples of our clubs

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Speaker 1: getting really creative to think differently on how they engage

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Speaker 1: with their fans, which is really important because what you

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Speaker 1: don't want is you don't want to go dark. Because

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Speaker 1: this will pass. We don't know exactly when, and hopefully

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Speaker 1: it's sooner rather than later, but this will pass, and

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Speaker 1: the work that we do today is really important and

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Speaker 1: we'll see us up for success as we think for it.

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Speaker 1: We're speaking with David Wright, the chief marketing and commercial

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Speaker 1: officer at Minor League Baseball, and I know there are

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Speaker 1: more serious topics to talk about, but one of the

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Speaker 1: things I love about minor league baseball are those wild

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Speaker 1: promotions that you see in the stands where you've got

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Speaker 1: people throw phone balls in a moving car with the

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Speaker 1: sunroof open, and if you get it in the car

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Speaker 1: with your name on it, of course you you win something.

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Speaker 1: Or you know some little kid running out in the

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Speaker 1: center field and he's got to run back and pick

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Speaker 1: something up. Whatever. Those special attractions mean a lot to

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Speaker 1: minor league baseball, and I hope that Minor League Baseball

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Speaker 1: keeps that in the future, no question. And I think

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Speaker 1: you know, we we learned a long time ago that, UM,

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Speaker 1: the importance of understanding your consumer. And you know a

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Speaker 1: large percentage of our fans are engaging with m i

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Speaker 1: LB for reasons other than the game itself. Now, we

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Speaker 1: have a very important and growing core of fans that

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Speaker 1: are there. You following the next day and judge, but

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Speaker 1: a very large percentage are there for what you just described.

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Speaker 1: They're there for what goes on in between names. They're

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Speaker 1: there because it's a communal environment. They're there for the access.

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Speaker 1: They're there because they can go with friends and family

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Speaker 1: and not break the bank. And that's really important. And

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Speaker 1: you know, that's a that's a commitment that m ILB

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Speaker 1: has made to those local communities and it's a model

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Speaker 1: that's worked. And you know, I often make the analogy

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Speaker 1: that you know, Minor League Baseball is to sports what

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Speaker 1: craft beer is to the beer industry, Meaning your experience

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Speaker 1: and lansing is much different than it is in Charleston,

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Speaker 1: than it is in Kilborough, than it is in Ol Paso.

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Speaker 1: And that's what makes it special. You know, it's not

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Speaker 1: necessarily UM. You know that exact same experience. It's really

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Speaker 1: catered to that local market, which is really special and

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Speaker 1: I think has resonated to the masses in the form

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Speaker 1: of you know, forty one and a half million people

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Speaker 1: attended minorlygue baseball games in two thousand nineteen, second only

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Speaker 1: a Major League baseball and by the way, represented the

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Speaker 1: only major sport property in North America actually see an

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Speaker 1: increase in attendance, which again speaks to the incredible work

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Speaker 1: being done across these hundred and sixty markets and how

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Speaker 1: they have have driven relevance in their local community. David

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Speaker 1: used the word relevance, and the worst word you can

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Speaker 1: use in any business or any relationship is irrelevant. And

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Speaker 1: from the end of the twenty nineteen season two, now

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Speaker 1: the beginning of the season, we're looking at it more

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Speaker 1: than a year and a half or so. And tell

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Speaker 1: me about the how do you stay relevant for that

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Speaker 1: sort of Well, well, we've got our finger on the

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Speaker 1: pause button for that amount of time. Yeah, that's a

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Speaker 1: great question, and I think it's it's um it's a

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Speaker 1: challenge that every sport property is forced to face. And

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Speaker 1: I think, you know, I'm really encouraged by the early

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Speaker 1: signs of some of our efforts, you know, and I'll

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Speaker 1: give you an example, guys. April nine was to be

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Speaker 1: our opening day, and, as you guys know all too

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Speaker 1: well in baseball, opening days a really important milestone. It's

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Speaker 1: a celebration for the sport. Um. Well, guess what, we

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Speaker 1: didn't have games. Uh, So we very quickly pivoted and

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Speaker 1: we made the decision, while we're not going to have

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Speaker 1: physical games, how do we aggregate the masses. How do

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Speaker 1: we still celebrate? Uh, this incredible opportunity, but maybe in

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Speaker 1: a different light. And so we created m ILB at

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Speaker 1: Home Opener, which was nine hours of virtual content, so

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Speaker 1: nine hours that spoke to minor league baseball. It was

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Speaker 1: all about those crazy promotions, those wacky logos, that incredible

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Speaker 1: food that you experience. It was an opportunity to support

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Speaker 1: what our clubs are doing locally, which is really important.

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Speaker 1: It was an opportunity to engage our strategic partners. So

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Speaker 1: all of our partners were tied in an authentic and

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Speaker 1: unique way, and it was an opportunity to engage with

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Speaker 1: our fans. Because you're exactly right, you do not want

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Speaker 1: to go dark. You've got to stay top of mind.

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Speaker 1: You've got to continue to innovate, to engage with your

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Speaker 1: consumers so that when you do come back, you come

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Speaker 1: back with a bang. And I'm really encouraged. Guys. If

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Speaker 1: you were to tell me going into m I al

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Speaker 1: b at home opener on April nine, that our social

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Speaker 1: and digital metrics in two thousand twenty would have outperformed

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Speaker 1: our two thousand nineteen opening night uh platform when we

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Speaker 1: actually had games, There's no way I would have believed you.

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Speaker 1: But that's exactly what happened. And I think it's a

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Speaker 1: credit to the innovation, it's a credit to the creativity,

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Speaker 1: and clearly a credit to you know, when you can

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Speaker 1: get honors and sixty clubs rowing in the same direction,

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Speaker 1: the scale is pretty impressive and in the metrics support that.

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Speaker 1: And it was a great win. It's great win for

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Speaker 1: Milean Baseball. And so David, let's talk about the fans

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Speaker 1: a little bit. I love the Craft Beard analogy, and

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Speaker 1: obviously from market to market the fans are very different. Um,

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Speaker 1: but tell us about the demographics of your fans because

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Speaker 1: obviously that's incredibly important. Is you go out on behalf

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Speaker 1: of the league and try and do big partnerships and whatnot.

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Speaker 1: And what are some of the trends that you've seen

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Speaker 1: in terms of who's into minor league baseball. You know, guys,

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Speaker 1: I think I think the simplest way to describe m

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Speaker 1: il B is we really are across section of the

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Speaker 1: US and our loan team in Vancouver. When you think

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Speaker 1: about a hundred and fifty nine communities in the US, UM,

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Speaker 1: you know, we have a hundred and eleven million self

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Speaker 1: designated fans. So these are fans that have that have

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Speaker 1: opted to show their support for m l B. As

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Speaker 1: I mentioned earlier, we have forty one and a half

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Speaker 1: million people going through turnstyle a here. UM. So the

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Speaker 1: scale is enormous, and I think what you are starting

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Speaker 1: to see more and more is the local club in

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Speaker 1: said market is very representative of that market. And as

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Speaker 1: you guys know all too well, you all, Passo is

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Speaker 1: very different than Columbus Ohio. UM. But I think that's

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Speaker 1: really important because I think, um, if I for anyone

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Speaker 1: that's an m ILB fan, you know that diversity and

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Speaker 1: inclusion is critically important and it's really core to who

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Speaker 1: we are. UM. You know, we've I think been a

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Speaker 1: leader in embracing inclusion and I've been very public and

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Speaker 1: saying I actually think m ILB has the opportunity to

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Speaker 1: be the most inclusive support property around and we're starting

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Speaker 1: to see some really positive signs. So I would tell

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Speaker 1: you that, you know, generally speaking, m i LB is

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Speaker 1: a cross section of the country from a demography standpoint,

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Speaker 1: I'm sure there are certain markets where you you you

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Speaker 1: probably wanted to be a little bit we're represented, but

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Speaker 1: we're seeing those gaps closed, and we're seeing those gaps

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Speaker 1: closed very quickly, UM, and I think you'll see us

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Speaker 1: continue to lean in UM to diversity inclusion. You know,

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Speaker 1: not only in terms of UM. You know the thousands

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Speaker 1: of people that that are part of the m ILB

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Speaker 1: ecosystem from a from a work standpoint. It starts there,

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Speaker 1: But then how do you translate that to ensure that

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Speaker 1: a hundred and sixty year of your clubs are incredibly

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Speaker 1: representative of the local communities. And we we a number

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Speaker 1: of years ago kind of put a line in the sand.

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Speaker 1: Let by two we want to do a clipse fifty

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Speaker 1: million attendees and that's a lockey goal. And I can't

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Speaker 1: sit here today and say that we're going to get there.

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Speaker 1: But obviously we've had a little hiccup in two thousand twenty.

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Speaker 1: About what I can say is, I think I think

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Speaker 1: we're gonna get pretty darn close. And a big part of,

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Speaker 1: you know, why we've had the success that we've had

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Speaker 1: UM is because we're so inclusive and we're so accessible.

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Speaker 1: It doesn't matter your socio ecodemic background, it doesn't matter

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Speaker 1: your race or gender or sexual orientation. UM baseball for everyone.

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Speaker 1: And I think that's really important. And when you when

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Speaker 1: you think about sport and you know, you guys, I'm

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Speaker 1: sure I've talked to a lot of other properties, you know,

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Speaker 1: maintaining that thing experience is so critically important. There's nothing

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Speaker 1: that that substitutes the sounds and the smells and the

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Speaker 1: sites that you see when you when you engage with

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Speaker 1: sport Live. For us to be up two point six

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Speaker 1: percent a year over year in two thousand nineteen, I

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Speaker 1: think speaks to the efforts that M. I. O. B.

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Speaker 1: In a hundred and sixty clubs have made by the

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Speaker 1: way at a time when sport is seen either static

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Speaker 1: or in some cases of decline from an attendant standpoint.

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Speaker 1: So it's something we're keenly focused on, and I think

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Speaker 1: being representative of our markets is a huge priority and

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Speaker 1: something that is is bug well for us. A lot

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Speaker 1: of changes are taking place in major sports with nicknames.

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Speaker 1: Just recently, just today, the Washington Redskins will lose the

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Speaker 1: name Redskins. The Cleveland Indians are debating about changing the

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Speaker 1: name Indians. Uh, there was criticism from Native Americans. Your thought,

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Speaker 1: it's about the main changes for the nicknames of some

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Speaker 1: of these teams, if I may ask, Yeah, I can't

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Speaker 1: necessarily comment about the specific examples. What I can say

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Speaker 1: from where I sit is that, you know, I think

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Speaker 1: I think sport has for a long time and continues

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Speaker 1: to being even worse, so now a catalyst for change, um.

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Speaker 1: And I think sport in our culture is so critically

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Speaker 1: important and sets the tone for so many things. And

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Speaker 1: I think what we are experiencing today and the platforms

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Speaker 1: that we're seeing bubble up um, you know, is I

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Speaker 1: think a great example of the power of sport. And

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Speaker 1: I think organizations, whether it's in sport or out, need

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Speaker 1: to commit to evolving, you know. And it doesn't matter

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Speaker 1: what industry you're in. Um. If you don't evolve over time,

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Speaker 1: you will eventually become irrelevant. And again, it doesn't matter

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Speaker 1: what business you're in, once you become irrelevant, that's a

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Speaker 1: that's a tough day. And so I think, UM, the

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Speaker 1: latest examples are great examples of of organizations UM really

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Speaker 1: taking a hard look at their business and understanding that

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Speaker 1: you know, two twenty is is a new day, and

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Speaker 1: that's a good thing. And as we think to the future, UM,

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Speaker 1: I think you'll see sport continue to be a catalyst

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Speaker 1: for change. UM. You know, as we look to the future, David,

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Speaker 1: you talked about the fan experience, and we know that

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Speaker 1: the Blue wah who's down in Pensacola have this great

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Speaker 1: idea we talked about on the show a few months ago,

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Speaker 1: people coming in. You can play in the ballpark and

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Speaker 1: sleep overnight. The Low Spinners up here of set up

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Speaker 1: the target golf course that you hit off the roof

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Speaker 1: to a portable green out in the field. The Pawtucket

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Speaker 1: Red Sox have dining tables through at the ballpark, in

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Speaker 1: the outfield and the infield. What are some of the

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Speaker 1: more creative ideas that some of the clubs are doing

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Speaker 1: right now to keep people coming into the ballpark even

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Speaker 1: though there's no baseball being played. Well, I think the

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Speaker 1: airbnb one is maybe in a league of its own.

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Speaker 1: I think, um, you know, they have done an incredible job.

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Speaker 1: Bubba Watson, you Marrior may not know is is the

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Speaker 1: primary owner there um and just an incredible example of um,

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Speaker 1: you know, innovating and thinking about your business a little

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Speaker 1: bit differently. I mean, guys, there are dozens upon dozens

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Speaker 1: of examples. You know, a character cruise through in Lehigh, Um,

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Speaker 1: you know, drive in Fireworks movie nights. You know, all

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Speaker 1: of our clubs are looking at ways to to engage,

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Speaker 1: you know, with their fans and unique in different way.

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Speaker 1: The other thing I'd say, and you know it was

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Speaker 1: really core to m I O B. Just it's in

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Speaker 1: our d n A. It's is how do you get

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Speaker 1: back to the community. So we launched about six weeks

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Speaker 1: ago m ILB Community first in partnership with Feeding America.

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Speaker 1: It was closer to eight weeks ago. You know, with

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Speaker 1: schools being out, you know, a large percentage unfortunately, as

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Speaker 1: school children rely on their school days four meals, and

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Speaker 1: with schools being shuttered and kids having to go virtual,

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Speaker 1: you know, unfortunately a large percentage of those kids weren't

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Speaker 1: getting a nutrition um that they're used to getting at school.

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Speaker 1: And so in partnership with Feeding America and over a

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Speaker 1: hundred of our clubs, we bonded together to raise funds

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Speaker 1: and in some cases, our clubs actually used their ballparks

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Speaker 1: as safe places to distribute food. When you think about it,

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Speaker 1: you've already got the facilities, you're already producing food. In

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Speaker 1: some cases you already have food that you had on

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Speaker 1: order because you're planning for games. So it's a great

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Speaker 1: way to think differently. It's also a great way to

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Speaker 1: give back in a really authentic and meaningful way in

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Speaker 1: local communities. So I gotta tell you one of the

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Speaker 1: silver linings and one of the really cool things. You know,

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Speaker 1: clearly these are impressed in really tough times, but to

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Speaker 1: see how our clubs have come together and see how

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Speaker 1: they thought differently, and in many cases, uh I thought

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Speaker 1: differently in a way to do good in their local community,

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Speaker 1: which is so important during times of need. Uh David.

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Speaker 1: One last question for you, just because I don't want

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Speaker 1: to overlook the vast expertise you have as a soccer guy.

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Speaker 1: I mean, you played soccer in college. Didn't work for

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Speaker 1: MLS for a long time. MLS in the midst of

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Speaker 1: you know, their noble experiment down there in Florida, not

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Speaker 1: too far from where you are. I believe, what do

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Speaker 1: you make What have you learned from watching other sports

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Speaker 1: at this point and maybe especially MLS given your intimate

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Speaker 1: knowledge there, Well, it's interesting. I think um leadership really matters.

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Speaker 1: In Leadership matters during the good times, and it's critically

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Speaker 1: important during the tough times. And if you think back

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Speaker 1: to early March and when Adam Silver and the NBA

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Speaker 1: made a decision to suspend the season, think about what

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Speaker 1: happened That decision really started what then led to all

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Speaker 1: the other major properties looking inward and making the tough

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Speaker 1: decision as well. So it's a huge credit to Adam.

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Speaker 1: It's a huge credit to the NBA for being innovators

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Speaker 1: and leaders. And I think you've seen that play out,

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Speaker 1: and you know, I think what's going on in in Orlando,

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Speaker 1: it's a scary time. But I gotta tell you, if

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Speaker 1: there was an organization that's going to pull it off,

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Speaker 1: Adam in the n b A would be an organization

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Speaker 1: I have close to the top of the list. MLS.

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Speaker 1: You know, I was there, very fortunate to be there

405
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Speaker 1: for fifteen years at a time when you know there

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Speaker 1: we were, we were hustling, you know, we were building.

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Speaker 1: You know, early on in my career, it was there

408
00:24:13,920 --> 00:24:15,919
Speaker 1: wasn't a day they went by where people were questioning

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Speaker 1: the viability of the league. You know, fast forward now

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00:24:19,520 --> 00:24:23,680
Speaker 1: the league has never been more healthy. Obviously, expansion has

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Speaker 1: been widely talked about, Franchise values are through the roof,

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Speaker 1: the quality of play continues to increase. UM and MLS

413
00:24:32,040 --> 00:24:36,479
Speaker 1: has has found their way in part because they've out

414
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Speaker 1: hustled and not innovated. And I think what you're seeing

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Speaker 1: take place in our land over the last couple of

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Speaker 1: days and what will continue for weeks to come as

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Speaker 1: a great example of of of Don Garber in his

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Speaker 1: executive team, UM continuing that that string and UM, then

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Speaker 1: you layer on what they're doing. So not only is

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Speaker 1: playing uh milestone in and of itself, but how they've

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Speaker 1: leaned in the technology, how they're reimagining the viewership experience, recognizing, Okay,

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Speaker 1: we don't have fans, how can we how can we

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Speaker 1: create excitement in other unique ways? UM, And it's been

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Speaker 1: really fun to see and as someone who's who's looking

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Speaker 1: at it from a stand perspective, UM, I give them

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Speaker 1: a ton of credit and and it's going to be

427
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Speaker 1: fun to see play out um over the next number

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Speaker 1: of weeks. Absolutely, it feels like everybody's looking at everybody

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Speaker 1: else and trying to pick out the best ideas. All right, David, Right,

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Speaker 1: thank you so much, Chief Marketing and commercial officer for

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Speaker 1: Minor League Baseball joining us on the phone on this Monday.

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Speaker 1: Hopefully we'll be back at a minor league ballpark sometime

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Speaker 1: in twenty one because I think we all know, guys

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Speaker 1: it is. It's a really fun experience. I've been to

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Speaker 1: a lot of minor league games over the course of

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Speaker 1: my time Ala Beer. All right, David, thank you so much,

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Speaker 1: Thanks David, Thanks guys, thank you. All right. You can

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Speaker 1: catch our podcast it here every Monday, Wednesday and Thursday.

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Speaker 1: I'm Jason Kelly on Twitter at Jason Kelly News. Later

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Speaker 1: Sports on Twitter and now Mike Lynch. You can find

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