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Speaker 2: All right, guys, welcome back EYL. We on our last
Speaker 2: leg out hand in Atlanta, and yeah, we saved especially
Speaker 2: one for our last episode that we were recording out here.
Speaker 2: So if you live in Atlanta and you got opportunity
Speaker 2: to attend our last that was actually our last live
Speaker 2: event we was. We was on tour before Corona hit
Speaker 2: and we hit Houston, we hit Chicago, New York City,
Speaker 2: La Atlanta, and our last event, we had the biggest
Speaker 2: event that we had. We had a live pot cast
Speaker 2: and then we had a workshop the next day. So
Speaker 2: the couple that's here today was guest on a live
Speaker 2: podcast special. It was a dope event.
Speaker 3: Who knew?
Speaker 2: Who knew it would be our last one potentially for
Speaker 2: a long period.
Speaker 4: Of time grand closing.
Speaker 2: That's a fact. So Jason and Halani label better known
Speaker 2: as mister and Missus two.
Speaker 5: Weeks lobdell, I got you.
Speaker 4: I got you. He's like, wait did he say I
Speaker 4: got you? Don't worry, I got you blobbed.
Speaker 2: Out, better known as mister and Missus two weeks out
Speaker 2: on Instagram. So they're killing the game right now. Fitness couple,
Speaker 2: the first couple of fitness.
Speaker 4: That's a fact.
Speaker 2: Their co owners of a gym called the Laft Who Actually,
Speaker 2: we've been working out at all week. It's serious. If
Speaker 2: you're in Atlanta, you definitely a member at the Loft's.
Speaker 5: I can feel my legs. Yeah, I can feel my
Speaker 5: legs today today, I can feel my legs.
Speaker 2: It's a coach of Hallani is actually a chief at
Speaker 2: the fire Department.
Speaker 4: Battalion Chief Deca County.
Speaker 2: Yeah, right apartment. Jason actually also has an online subscription
Speaker 2: service for working out called X twenty eight. We're going
Speaker 2: to talk about that. And Helani is actually a fashion
Speaker 2: designer as well. She has a clothing line called Body Envy.
Speaker 2: Is that what you're wearing right now?
Speaker 4: Only right? Only right, right right?
Speaker 2: So it was an interesting conversation because we obviously didn't
Speaker 2: know that COVID nineteen was going to change the entire world,
Speaker 2: and it's been interesting to see how like entrepreneurs have
Speaker 2: pivoted and made adjustments since COVID hit. So this is
Speaker 2: actually a dope interview because this is the first interview
Speaker 2: that we did where we already interviewed somebody pre COVID
Speaker 2: and it was a story. But now we're going to
Speaker 2: do the post COVID and it's a different story that's
Speaker 2: going to show how a lot of entrepreneurs have actually
Speaker 2: thrived through this if you were positioned correctly. So it's
Speaker 2: going to be a very entertaining educational episode. But before
Speaker 2: we start, thank you guys for rocking with us again.
Speaker 2: Appreciate it.
Speaker 5: Yeah, I was saying, like, y'all extended family. We've been
Speaker 5: around each other so much, but now y'all officially alone.
Speaker 5: Now this is it, this is this is what stamps it.
Speaker 2: Yeah, and Jason actually had the vision because we wanted
Speaker 2: to do this, Like after the podcast, he was like
Speaker 2: you want to do He was like no, no, wait
Speaker 2: because by he was like he was like, she's gonna
Speaker 2: blow up like her clothing line. Obviously he didn't know
Speaker 2: COVID was gonna hit but he like, nah, just next
Speaker 2: time y'are coming to Yeah, so this is the next
Speaker 2: time we're in town, so we're going to do it.
Speaker 2: So let's let's Jason, I want to start with you.
Speaker 2: So the last time we spoke, we talked about your
Speaker 2: journey as far as you know, starting your gym, the
Speaker 2: trials and tribulations that you had training Rick Ross, a
Speaker 2: bunch of other celebrities. But one thing that we didn't
Speaker 2: really talk about was what you started, which is the
Speaker 2: online subscription, which is really really dope for a couple
Speaker 2: of different reasons, and obviously now because of COVID has
Speaker 2: really took off. So let's talk about that. Let's let's
Speaker 2: talk about that, Like what what gave you the insight
Speaker 2: before COVID to think, all right, I'm gonna be bigger
Speaker 2: than just a personal trainer, bigger than just a gym owner.
Speaker 2: I want to expand this and do something online.
Speaker 3: So with Instagram, like I said, I was late to
Speaker 3: the party got on Instagram twenty fifteen, everybody was already
Speaker 3: on there. But when I started getting on there, showcasing
Speaker 3: my talent, posting my before and after pictures, things I
Speaker 3: was actually doing in the gym.
Speaker 6: It was an overwhelming response for people saying, hey.
Speaker 3: Man, can you train me? Can you do Skype? Can
Speaker 3: you do FaceTime? Can we do any kind of training?
Speaker 3: I'm like, no, you gotta live in Atlanta. And that
Speaker 3: just led to me seeking some type of somebody that
Speaker 3: was already doing an online program I can team up with,
Speaker 3: you know what I mean. So that's how that originated.
Speaker 3: I found a guy who was doing programs, we linked
Speaker 3: and we just started, you know, we created an actual X.
Speaker 3: It was L twenty eight at first, and that was
Speaker 3: X twenty eight, But that's where it came from. Man,
Speaker 3: I just couldn't reach everybody. So many people on Instagram
Speaker 3: that wanted to get trained and wanted to get the formula,
Speaker 3: the system, and I couldn't reach them. So as soon
Speaker 3: as I that online, Like our first year, we had
Speaker 3: a girl lose one hundred pounds via the internet, you
Speaker 3: know what I mean. So we had so many success
Speaker 3: stories coming out the gate to where you know, it
Speaker 3: blew up because of the results and things.
Speaker 5: Was the campaign already in mind before when you started,
Speaker 5: because like part of our story was like Ernie Lesia
Speaker 5: started as a hashtag and I know you had that
Speaker 5: Act twenty eight challenge as a hashtag. Was that the
Speaker 5: campaign going into it is that something like, yo, we
Speaker 5: can turn this into something huge if we use your hashtag.
Speaker 3: Well, it really was my partner he came up with that,
Speaker 3: with that part of it, you know, the actual branding
Speaker 3: and you know, the hashtag and things of that nature.
Speaker 3: I was more so like the driving force, like whatever,
Speaker 3: whatever you say, let's go put it on their you know,
Speaker 3: the systems whatever. But my partner had a lot to
Speaker 3: do with that.
Speaker 2: So all right, So what is actly is it's like
Speaker 2: twenty eight days of different workout that you can do
Speaker 2: at home.
Speaker 3: Absolutely so basically it's like a thirty to forty five
Speaker 3: minute workout. You can do it from your phone, you
Speaker 3: can do it from laptop, whatever. You just press play
Speaker 3: and it's a different workout every day for twenty eight days.
Speaker 3: It's hit Cardio abs. Let me see it's yeah, just
Speaker 3: cardio on ABS. Basically, that's what it's folks. That's what
Speaker 3: the main form, the main program is focused on. But
Speaker 3: again I have a beginner's challenge. I have extreme challenge
Speaker 3: to my wife. She has lower body blasts or brought
Speaker 3: her into it, and her program is actually the second
Speaker 3: best selling program on my platform.
Speaker 2: So does it because it's a description, right, Yeah, so
Speaker 2: it's different every month.
Speaker 6: Every month it is a different workout.
Speaker 2: So do I want to talk about that because I
Speaker 2: mean we did what we did before insanity?
Speaker 4: Yeah, yeah, we did.
Speaker 3: Different workout every day.
Speaker 2: Right, Yeah, it is, but it's but it's only like
Speaker 2: a one time thing. It's like you're buy insanity and
Speaker 2: it's like it's for a month, but that's it, like
Speaker 2: you can still do it again time payment. So yours
Speaker 2: is interesting because it's like an every single month right.
Speaker 2: So all right, so it changes up every month.
Speaker 3: For how does every every single month it's a different workout,
Speaker 3: Like when we literally like change the location. We fly
Speaker 3: to Miami to shoot the next month, we go here
Speaker 3: to shoot the next month. We might be in the
Speaker 3: mountains the next month, you know, so the workouts is different,
Speaker 3: the location is different, you know. So we just try
Speaker 3: to if somebody's gonna be sitting there staring at for
Speaker 3: thirty minutes, we got to keep them engaged.
Speaker 5: Yeah, so you're it's you shooting the content. You got
Speaker 5: yourself and some trainers. Obviously my partner or that's dope man.
Speaker 5: So how long does it take to actually shoot a
Speaker 5: thirty day run?
Speaker 3: So I'm gonna put you on some game trainers. What
Speaker 3: we were doing, we were filming it all the way through.
Speaker 3: We were literally pressing play and we were filming thirty
Speaker 3: minute workouts. Right, But what's happening is after every workout,
Speaker 3: it's forty seconds on, twenty seconds off, and you get
Speaker 3: a break. So what we were doing working out for
Speaker 3: forty seconds, taking twenty seconds off, giving them a.
Speaker 6: Break, and we were doing the whole formula.
Speaker 3: Well it's only about twenty two exercises, so we started
Speaker 3: doing on is filming the twenty two exercises. Now it
Speaker 3: only takes us twenty two minutes the twenty two exercises.
Speaker 3: You get what I'm saying, and then we plug and
Speaker 3: play like that.
Speaker 4: Yeah, so you're shooting all the content and just chop
Speaker 4: it up.
Speaker 3: Yeah, we shoot all the content, and we got a
Speaker 3: dope editor who comes in and you know, so we're
Speaker 3: still doing the workouts, but we're not doing the whole
Speaker 3: day one, day two, day three. A lot of people
Speaker 3: are doing that. Yeah, it took us to you know,
Speaker 3: about a six month period like damn, we got it
Speaker 3: a easy way to do this after the work each
Speaker 3: day all you know. So we just figured it out,
Speaker 3: like yo, let's just shoot. How many workouts was it?
Speaker 3: Twenty two? Shoot the twenty two workouts, get somebody plug
Speaker 3: and play and boom. So now we can shoot. We
Speaker 3: can shoot three months at a time.
Speaker 2: That's why I was gonna ask you, like how many days?
Speaker 2: How many months? So you shoot like a quarter, like
Speaker 2: you shoot three months in three days?
Speaker 3: Yeah, so what I Yeah, that's how we do. So
Speaker 3: we'll go to Miami, right, we'll shoot one month. It
Speaker 3: takes us a couple of hours, but we'll go to
Speaker 3: Miami and we'll shoot against the beach, then we go
Speaker 3: on the rooftop, and then we go somewhere else, you
Speaker 3: know what I mean. So that those for the next quarter.
Speaker 3: We got those exercises already mapped out.
Speaker 2: So like one month is on the beach, one month
Speaker 2: is on the rooftop, one month is on the bay, yep.
Speaker 2: And it looks like it's different locations, and it's like
Speaker 2: that's the month, and then in three months you'll do
Speaker 2: it again in Arizona.
Speaker 3: Absolutely.
Speaker 5: Oh see, you already already know all right, we gotta
Speaker 5: shoot for the next three Yeah, so holda you you
Speaker 5: actually brought this guy into the fitness game.
Speaker 7: I did.
Speaker 5: So he talked about that because now it's like, you
Speaker 5: mean I've seen the workouts. Actually I actually watched you
Speaker 5: work I said, though, this is how is she doing this?
Speaker 4: That lower body blast is different? What is it like
Speaker 4: when you're shooting?
Speaker 7: So it's easy for me, to be honest, the lower
Speaker 7: body workouts, I mean that's what I do glut camp.
Speaker 7: I mean I can go, I can do anything lower
Speaker 7: body wise and just zone out and just do it.
Speaker 7: So it's not hard. It's just the time factor for
Speaker 7: me because I juggled so many things. So it's when
Speaker 7: he says, okay, we got to have this day set
Speaker 7: aside because we got to shoot x twenty eight, it's like,
Speaker 7: look at my calendar. Okay, cool, I can do it,
Speaker 7: you know, and shoot it. But yeah, it's just it's
Speaker 7: not hard. It's easier for me to do it.
Speaker 4: It's stelf watching it.
Speaker 7: Right, And it's so funny because of the feedback there,
Speaker 7: like you're killing us this month and I'm sitting here
Speaker 7: like that's what I want to do is kill you.
Speaker 7: But for me, it's it's easy.
Speaker 2: Now it's a revolutionary way to actually, because gyms were
Speaker 2: already becoming kind of obsolete and COVID just kind of
Speaker 2: escalated that. So it's like, now, if you can just
Speaker 2: work out at home for thirty minutes, you don't feel
Speaker 2: like having to go out in the cold and run
Speaker 2: to the gym and do all of that. And like,
Speaker 2: what's the price, What's what's the subscription price?
Speaker 3: So it's forty nine dollars for the twenty eight day program.
Speaker 6: All programs are the same price, forty nine dollars.
Speaker 3: Yeah, but we run fifty percent off all the time,
Speaker 3: Like if you get in the first week of a challenge,
Speaker 3: it's gonna be fifty percent off. So okay, somebody saying, okay,
Speaker 3: twenty five dollars a go you know, I mean it's
Speaker 3: a go get. It's a go get.
Speaker 2: So it's twenty five dollars a month. How are they
Speaker 2: do they get? The new content is like a website
Speaker 2: that they log into.
Speaker 3: So basically they go to the website, they click on
Speaker 3: the website, and then you go to your program. Okay,
Speaker 3: I mean Extreme, I click Extreme. As soon as you
Speaker 3: hit Extreme, it has day one through twenty eight. You
Speaker 3: go to day one, press play, I pop up doing
Speaker 3: jumping jacks. You know what I'm saying, yo, Just like
Speaker 3: you know, it's just it's it's twenty twenty. It's not
Speaker 3: like the deep slide of the same especially the same
Speaker 3: thing you put it in a DVD and you just
Speaker 3: pressed play.
Speaker 5: The first time I heard about X twenty eight, it
Speaker 5: was Mike before we even knew like what this was
Speaker 5: going on. Michaels like, yeah, you gotta try this. I'm
Speaker 5: doing this and he was like, Yo, I'm trying it.
Speaker 5: I've been I would lose the weight. I'm like, what
Speaker 5: is this Dad? He's like, Nah, this is the best
Speaker 5: work I ever. He's like, yeah, you gotta follow this page.
Speaker 5: And I was like, oh, this is different. So your
Speaker 5: story you told us last time on we did the
Speaker 5: live obviously the Johnson story. What's the ratio now where
Speaker 5: I know like a lot of women would coming to
Speaker 5: to the poop camps and coming to the glue classes.
Speaker 5: What's that race shield look like now? Is there more
Speaker 5: man or is it? How we looking in terms of numbers.
Speaker 6: As far as the physical gym location, Yeah, we'll both both.
Speaker 3: What I will say this, I have a boutique style gym,
Speaker 3: meaning that everybody in my gym sees a trainer, you
Speaker 3: know what I mean. The most guys go get a
Speaker 3: partner and.
Speaker 6: They go to La Fit and it's not knowing what
Speaker 6: the hell they're doing and just work out. I mean,
Speaker 6: like I was that guy. I just went to hit
Speaker 6: chest every day, you know what I mean.
Speaker 3: So in my gym, like I said, since it's more structured,
Speaker 3: it's literally eighty percent women twenty percent guys.
Speaker 6: And the same thing online when it comes to paying.
Speaker 3: For stuff like that, you know, guys normally don't unless
Speaker 3: you got like a like my boy Mike Rashid, he
Speaker 3: got like an Alpha Alpha program for guds. He follows
Speaker 3: us the big bro. That's my man.
Speaker 2: So hold on, let me ask you this because that's
Speaker 2: interesting because since most of the people are women, do
Speaker 2: you feel that as a woman, women want to see
Speaker 2: men training them or because the reason why I asked
Speaker 2: is I was used to work in the financial services
Speaker 2: industry and I heard somewhere that they said that women,
Speaker 2: like most men, want to work with men as a
Speaker 2: financial advisor. Most women don't map it doesn't they don't
Speaker 2: mind it being a woman or a man, like they'll
Speaker 2: work with men or women the same. Do you think
Speaker 2: that that's the same for training, Like do you think
Speaker 2: women want to work with women or see a woman
Speaker 2: instructor or they don't mind if it's a man or
Speaker 2: a woman.
Speaker 7: I think it's really a little bit of both you have.
Speaker 7: Personally myself, I prefer to work with a man, but
Speaker 7: I have a lot of women that will reach out
Speaker 7: to me, Hey, can you train me? I don't train,
Speaker 7: and so I my husband does, and so you know,
Speaker 7: they'll go on with him. So I think it's a
Speaker 7: little bit of both. Some women they feel as if
Speaker 7: being a woman you understand their body a little bit better.
Speaker 7: So I want a female trainer. And then I happen
Speaker 7: to think that a lot of the male trainers are
Speaker 7: just a little bit more aggressive, a little bit more
Speaker 7: you know, you know, And so depending on what soil
Speaker 7: of training you like, you like that, you know, and
Speaker 7: so it's like I want somebody to be on me,
Speaker 7: you'll be a little harder on me. So I think
Speaker 7: it's a little bit of both, to be honest with you,
Speaker 7: it just depends on the person's personal preference. And I
Speaker 7: find that women who are a little bit more timid
Speaker 7: and shy in the gym. They want that female attention initially.
Speaker 2: So let me ask you this because you guys, you
Speaker 2: have a marriage obviously, but you have a business partnership
Speaker 2: as well. But even in the business partnership, it's like
Speaker 2: technically like your business partners even if you're not business
Speaker 2: partners right, because it's like you said before, you was
Speaker 2: like the gym, is is your gym just because y'all
Speaker 2: have married. Like now what I'm saying, it's like he's
Speaker 2: part of your clothing line because y'all married. So how
Speaker 2: does that because a lot of couples might be listening,
Speaker 2: how does that go into play as far as to say, okay,
Speaker 2: like we're gonna talk about body envy, which is like
Speaker 2: your your brain child, but if Jason gives input, it's
Speaker 2: Jason your business partner in this or.
Speaker 7: He is he is although I didn't necessarily want him
Speaker 7: to be, he is. He automatically just becomes it. And
Speaker 7: it's so funny because I have someone shouts out to
Speaker 7: iman Dad. She handles a lot of things on Instagram
Speaker 7: for me in terms of finding influencers and things to
Speaker 7: do marketing. She'll communicate with him like She's like, I
Speaker 7: talked to Jason already and Jason said this, this and that,
Speaker 7: and I'm like, but you know, you gotta I make
Speaker 7: the final decision, right, you know. So it's like, you know,
Speaker 7: automatically we're partners, no matter if we want to be
Speaker 7: or not. But it works because I can get complacent
Speaker 7: and when I think, Okay, you know I've done enough,
Speaker 7: this is good enough, He's like it's not. You're only
Speaker 7: operating at thirty three percent. And I'm like, what do
Speaker 7: you mean I do XYZ And he's like, no, but
Speaker 7: you can do this, this and that to make your
Speaker 7: business grow and be better. And I have to admit,
Speaker 7: you know, he's been an entrepreneur way longer than I have.
Speaker 7: I'm new to the game. He's been doing this for years,
Speaker 7: and so I got to sometimes take a step back
Speaker 7: and be like, you know what, Yeah, unfortunately I don't
Speaker 7: like to hear it all the time, but this is
Speaker 7: the best business partner that's.
Speaker 3: Right, you know.
Speaker 5: I saw him wear in the temetip man. I said
Speaker 5: go ahead, Yeah, so how does that work now? Especially
Speaker 5: with covid And we kind of spoke about it when
Speaker 5: we walked in. Having that work life balance. Now that
Speaker 5: kids are homeschool, what has that been?
Speaker 2: Like?
Speaker 5: I know, you the chief, you got the business running,
Speaker 5: you got the gym, Like, what is that like.
Speaker 4: Now for you?
Speaker 7: COVID has actually made things better. I hate to say
Speaker 7: it that way, but it's allowed me personally to slow
Speaker 7: down a little bit more so, Like you know, with
Speaker 7: the classes. We're not doing the classes at the gym
Speaker 7: right now obviously, so I don't have to worry about
Speaker 7: Saturday mornings. I got to go to the gym and teach.
Speaker 7: Whether I just got off of work, off of twenty
Speaker 7: four hour schedule that morning, I still got to go
Speaker 7: to the gym and do that. I don't have to
Speaker 7: worry about that. The kids' sports, they're not doing that
Speaker 7: right now, you.
Speaker 4: Know, so no soccer moms.
Speaker 7: Kingston just started football again just this week. But you know,
Speaker 7: it was just allowed things to kind of calm down
Speaker 7: a little bit. Who were confined to the house. What
Speaker 7: allowed you to really sit down and really focus on
Speaker 7: your business and what you needed to do to grow
Speaker 7: your business, grow as a family, and just really kind
Speaker 7: of revamp things. It's been although it's turned the world
Speaker 7: upside down, this virus, it's kind of been a blessing
Speaker 7: in other areas.
Speaker 4: That's true.
Speaker 5: Okay, Yeah, I saw Instagram trying to hate on you.
Speaker 5: You have posted the workout video. They took you down.
Speaker 7: I do get me sometimes I'm like, please just let
Speaker 7: me be great.
Speaker 2: They sense it. They sensitive.
Speaker 5: There was music playing something like that music that's crazy?
Speaker 2: Is that right? That I want to talk about before
Speaker 2: I got one my question about Jay so Jason, So
Speaker 2: the revenue model for for this subscription service, like how
Speaker 2: like what how much money are you guys bringing in?
Speaker 2: As far as like revenue, there's really no overhead.
Speaker 3: Right, so now we have This is the thing about
Speaker 3: online Your overhead is as big as your business. You
Speaker 3: get what I'm saying. So when we first started, we
Speaker 3: didn't have any overhead because we were doing everything ourselves.
Speaker 3: Now we got a team, like literally people at cubicles
Speaker 3: answering the phone. We got customer service, we got this.
Speaker 3: We have customer we have yeah, we have that.
Speaker 6: We have email, like people just on hand twenty four
Speaker 6: hours a day. Because it's grown.
Speaker 2: So much, people having issues with the game and stuff
Speaker 2: like that.
Speaker 3: All that, but you can at a click of it.
Speaker 3: But by the time you finished, you will see that
Speaker 3: bubble floating because we got somebody there, you go. But
Speaker 3: like I was saying before, before COVID, you know, we
Speaker 3: were doing our thing. I'll discussed numbers before. You know,
Speaker 3: we were. We hit one hundred and twenty thousand, like
Speaker 3: the first five months, and we never went up under that,
Speaker 3: you know, but we just trended, you know, we got
Speaker 3: a little higher, a little higher. But since COVID hit,
Speaker 3: we went platinum. Baby. Oh okay, like you can see
Speaker 3: you look at my ground, you see the private jets
Speaker 3: and all that, like it hit, you know what I'm saying.
Speaker 3: So we are blessed, you know what I'm saying. Fortunate.
Speaker 3: And another part about X one y I never talk
Speaker 3: about it is just the systems, you know what I'm saying,
Speaker 3: the same thing selling my wife basic. Just just systems
Speaker 3: that we have put in place. Right when I think
Speaker 3: about the online program, I think about everything that goes
Speaker 3: along with it. I'm sending them to the store to
Speaker 3: get supplements. Nah, I gotta start making supplements. So we
Speaker 3: got a warehouse and we started making supplements. I'm saying.
Speaker 6: When it came to like the sweet sweat, you know,
Speaker 6: the cream.
Speaker 3: Now I got my own cream called lit, and it's
Speaker 3: better than sweet sweat?
Speaker 2: What's to call lit? What sweet sweat?
Speaker 3: Sweet sweat is like a cream that you put on,
Speaker 3: You put the repid stomach and it makes you. So
Speaker 3: I've with us creating a seven figure business, We've also
Speaker 3: been been able to create five other six figure businesses
Speaker 3: within You know, I never even talk about my affiliate program,
Speaker 3: But my affiliate program we made a quarter millon dollars
Speaker 3: first year, and that's off of We created an affiliate
Speaker 3: program for trainers who didn't have a program. They could
Speaker 3: sign up as an affiliate and say, Yo, you can't
Speaker 3: train with me, I'm affiliated at X twenty eight. You
Speaker 3: can go on here through my site. You know what
Speaker 3: I mean.
Speaker 6: They get their own link in their bio and they
Speaker 6: sell it.
Speaker 3: What ended up happening is we made it available to
Speaker 3: the ladies who were losing weight. Now you got soccer
Speaker 3: moms who work a whole nine to five and this
Speaker 3: and the third they're making three hundred dollars a month,
Speaker 3: four hundred dollars a month, and we start looking like, damn,
Speaker 3: Tanyana made twelve hundred dollars this month. You know what
Speaker 3: I'm saying, Like, go Tanya. You know, it's like you
Speaker 3: really you know, we're putting money back into you know,
Speaker 3: the community too, going about it that way because they're
Speaker 3: already telling people this is what they're doing that they
Speaker 3: don't have nothing else to post but transformation pictures, so
Speaker 3: not they making money that way. So you know, between
Speaker 3: the affiliate program the actual gym, because that's how we
Speaker 3: created the gym through X twenty eight. I had my gym,
Speaker 3: he had his gym. We created an online program, we
Speaker 3: got a gym together, you know, the affiliate program to
Speaker 3: supplements the gym, my sweat cream, lit all that made
Speaker 3: six figures plus, you know what I mean. So and
Speaker 3: then we come through with another seven.
Speaker 6: Figure business, you know with the body.
Speaker 3: End, it's hers, but just hold the same household, you
Speaker 3: know what I mean. Like it's fitness absolutely, and it's
Speaker 3: like we were doing t shirt, we were doing stuff
Speaker 3: and it's just like I had tights, I had all
Speaker 3: that stuff. But it's like we ain't had no time
Speaker 3: for it. It's in the third and people kept sending
Speaker 3: her stuf. It was just like herself to do it.
Speaker 3: She did it just took off.
Speaker 4: You was read you predicted it.
Speaker 3: I said, I was like, y, I'm like, nah, she
Speaker 3: gained them momentum. Let's just next time we talk, she
Speaker 3: gonna be at a minute.
Speaker 2: So yeah, let's go to that. So body envy, body envy.
Speaker 2: Last time we spoke, he was killing the game. How
Speaker 2: has things changed since then? What with COVID? And uh,
Speaker 2: how's how's the merchandise business going for you these days?
Speaker 7: It's amazing it is.
Speaker 4: We planned them in the streets again, we double plantum.
Speaker 7: Listen. I didn't. I never dreamt that it would be
Speaker 7: where it is right now. I really didn't. I had
Speaker 7: no idea it would take off the way it did.
Speaker 7: I and I have to say when COVID hit, I
Speaker 7: told Jason, I was like, well, no need for me
Speaker 7: to buy more inventory, because it's it's a rap right now.
Speaker 7: I might as well just wait, sit back and see,
Speaker 7: you know how this thing plays out. And then I
Speaker 7: was like, well, let me just keep doing what I'm doing,
Speaker 7: and literally it was just skyrocketing from there. I can't
Speaker 7: I don't want to jump ahead. I don't want to
Speaker 7: leave some things for later. But I mean, it's just
Speaker 7: it's it's been a blessing. It really has. People weren't
Speaker 7: able to go to the gym. They were doing workouts
Speaker 7: at home, but they were like, I'm gonna be dressed
Speaker 7: doing my workouts at home. I'm gonna look good doing
Speaker 7: my workouts at home, and you know, eventually the world
Speaker 7: will get back to normal, so to speak, and so
Speaker 7: I'll be ready to hit the streets and my Body Envy.
Speaker 7: So they were still just buying and buying and buying,
Speaker 7: and I'm still producing and changing things up and customizing
Speaker 7: so I don't see body and beyond. You know, this
Speaker 7: person over there with a different name attached to it.
Speaker 7: You know, I don't want to see that. And so
Speaker 7: just changing things up and making it more exclusive and
Speaker 7: setting it apart from some of the other brands that
Speaker 7: other people have here in Atlanta. You know, we're doing that.
Speaker 7: And I'm saying we're because this is my business partner,
Speaker 7: so you know we're doing it. And I just what
Speaker 7: was that Monday? Was it Monday? Tuesday? This week? I
Speaker 7: just signed paperwork out for my Body Envy headquarters. Oh yeah,
Speaker 7: it's got physic I do school location coming.
Speaker 2: Just like a drop shipping center.
Speaker 7: So it's it's it's an office space, yes, warehouse office space.
Speaker 7: Of course, I'll be doing my shipments from their housing.
Speaker 7: All the inventory they're allowing for store pickup. So not
Speaker 7: a brick and mortar to viccent where they can come
Speaker 7: there and shout, but they can they can pick they
Speaker 7: can pick it up. Yeah, tensatively the end of next month.
Speaker 4: Well that's quick. Yeah, I ain't playing.
Speaker 7: It hasn't even been a year in business yet. I'm
Speaker 7: still this is still, this is new.
Speaker 4: The boxes in the hall, the.
Speaker 7: Boxes, total chaos right now.
Speaker 5: So it started out as apparel, but have you moved
Speaker 5: into the eques like when you were working out.
Speaker 4: There's like some equipment pieces now too.
Speaker 7: So I have resistance vans and and that's actually how
Speaker 7: I started was with resistance bands. Initially it was just
Speaker 7: because I did I do lower body blasts with X
Speaker 7: twenty eight and then with glue Care, it was let
Speaker 7: me get my own fabric resistance bands, and so I
Speaker 7: had that first. And that's how I started with e commerce,
Speaker 7: was with that. And so every now and then I'll
Speaker 7: put it back online with body Envy. But truly it's
Speaker 7: mainly apparel.
Speaker 5: So the only place can is it the place the
Speaker 5: only place they can get it at the website or
Speaker 5: is it like if I go on Amazon, I type
Speaker 5: in body Envy, it'll be up there too.
Speaker 7: It's coming. That's on the way. Amazon is on the way.
Speaker 2: So let me ask you. Before I used, I know
Speaker 2: he was getting merchandise from Ali Baba, which is located
Speaker 2: in Chinese. To China, it's like the Chinese Amazon. Anybody,
Speaker 2: it's not familiar. So with COVID, especially at the beginning
Speaker 2: stages of COVID, a lot of shipments from China wasn't coming,
Speaker 2: or it was delayed, whatever, how that affect. Did you
Speaker 2: get a new supplier or I.
Speaker 7: Did so I found two suppliers in La Okay. But
Speaker 7: I have to say everything slowed down, even the La Connects,
Speaker 7: although they're in the United States. Everything slowed down, and
Speaker 7: so we did take a hit, so to speak, with
Speaker 7: the inventory because we had to wait.
Speaker 3: Shout out to my boy Barn Pakistan, shout them.
Speaker 7: Yeah connect now. So I still do utilize Ali Baba.
Speaker 7: I still utilize my California Connects as well. And now
Speaker 7: I have somebody in Pakistan and we still have delays.
Speaker 7: But what I do is I just order so much
Speaker 7: so that when the delays HiT's I got this coming
Speaker 7: from here, this coming from there. So I never have
Speaker 7: a dead area whatsoever because something is always coming.
Speaker 3: But she got time to tell the real quick the
Speaker 3: Shopify story.
Speaker 2: Of course, let's do it because some people first running back.
Speaker 7: Yeah, okay, So I purchased the resistance vans for my class.
Speaker 2: That's what it was for. This is how it originally started.
Speaker 7: Yes, this is the beginning of Hallani being an entrepreneur.
Speaker 7: Period before Body and got nobody inv was even going
Speaker 7: to exist. It was just teaching glue Camp. I'm using
Speaker 7: Latex Resistance vans from a company that sent them to me,
Speaker 7: and I'm like, we got to try something different. Went
Speaker 7: to Ali Baba ordered my fabric resistess bands, had them customized.
Speaker 7: They say glue Camp Atlanta on it. At the loft,
Speaker 7: got them in. Jason is like, you need to sell
Speaker 7: these things online. I ain't buying him sell them all
Speaker 7: Lite sounds like I only had one hundred of them
Speaker 7: my bottom from my class. He's like, man, set up
Speaker 7: a Shopify. I didn't even know what a Shopify was,
Speaker 7: you guys, It's like, what is that? Go to shopifa
Speaker 7: dot com.
Speaker 6: I did once.
Speaker 7: Shopify literally set up the account in five minutes. I
Speaker 7: went in my closet on the hardwood, took a picture
Speaker 7: of the band, put it on the site, put it
Speaker 7: in my story, like resistance bands available. Went to sleep.
Speaker 7: Walk up the next morning and it was probably midnight.
Speaker 7: One o't sleep, but I had to go to work
Speaker 7: the next day. So I walk up at four forty.
Speaker 7: It already made over four hundred dollars in those four hours.
Speaker 3: And so I'm like, I told you, I told you.
Speaker 7: He loves to hear that, he told me. But I'm like,
Speaker 7: i made over four hundred dollars and I'm almost sold
Speaker 7: out of this stuff, you know. So I went to work.
Speaker 7: Needless to say, I had made over a thousand dollars
Speaker 7: in less than twenty four hours. And I'm like, that's
Speaker 7: pretty good.
Speaker 8: You know.
Speaker 7: I made five times what I spent on this stuff.
Speaker 7: And this was not my initial intention was to do this.
Speaker 7: It was the heaven from my class, you know. And
Speaker 7: so with that that allowed me to see the power
Speaker 7: of e commerce and the power of what you can
Speaker 7: do online versus everything being you know, face to face.
Speaker 7: Is that all you want me to tell?
Speaker 4: That's it?
Speaker 3: Because shopify not only that, but like when you do
Speaker 3: so many, so much numbers with Shopify. A lot of
Speaker 3: people don't know. We didn't know. Oh yeah, Shopify hit
Speaker 3: us with the first loan.
Speaker 2: What was it?
Speaker 7: Yeah, so so And this came from just talking to
Speaker 7: other people too, So you know, there was a lot
Speaker 7: of things I didn't even know about. Shopify just even
Speaker 7: shouts out to support black colleges. I met with Justin
Speaker 7: and they have a clothing apparel line for college students.
Speaker 7: And met with him at the gym and he's like,
Speaker 7: he looked at my Shopify and he's like, hey, you
Speaker 7: don't have all these apps integrated into shopif that you
Speaker 7: need for your website. I had no clue any of that,
Speaker 7: and I was using all my capital to just keep
Speaker 7: pouring back into my business.
Speaker 3: You know.
Speaker 7: He was like, Shopify offer you a loan when they
Speaker 7: see the amount of money that you're bringing in, the
Speaker 7: amount of money that you're making off of their platform.
Speaker 7: I had no idea. I went to the area where
Speaker 7: he said, and there it was loans waiting three different ones.
Speaker 7: It was forty six thousand, ninety three and one hundred
Speaker 7: and twenty six thousand, and I'm like, I didn't even
Speaker 7: know that was sitting there, and that was actually an
Speaker 7: option from shopify.
Speaker 2: From Shopify, you have to reach how much money do
Speaker 2: you have to like bring in to get that? Is
Speaker 2: there like a certain threshold or.
Speaker 7: I don't know what the specifics are. It was sitting
Speaker 7: there like do you want this? And so the first time,
Speaker 7: you know, I was real conservative. I was like, let
Speaker 7: me do the forty thousands clear?
Speaker 2: Yes?
Speaker 8: Right?
Speaker 7: So I did it and literally in two business days
Speaker 7: that forty thousand was in my account.
Speaker 2: Wow.
Speaker 7: And so you know, it was things like that that
Speaker 7: we had no idea. I'm just using my money. I'm
Speaker 7: just wiping my freaking debit card to do what I
Speaker 7: need is to do not realize that I can use this.
Speaker 7: And what they do is they take seventeen percent of
Speaker 7: your daily sales to pay it back.
Speaker 2: Oh so it's not is it an interest rate too?
Speaker 7: A very small, very very small interest rate. And when
Speaker 7: I say, you don't even notice what they're taken from
Speaker 7: from you.
Speaker 4: So after you paid, so they taken seventeen percent after
Speaker 4: you paid a forty back and then you call for
Speaker 4: another loan or how's that work?
Speaker 7: So when you get to I want to say, it's
Speaker 7: fifteen percent that you have left to pay, they'll offer
Speaker 7: you another loan.
Speaker 3: I need two hundred, They'll.
Speaker 7: Offer you another loan. And that's a game changer in itself,
Speaker 7: because you know, for a lot of people who have
Speaker 7: these businesses, that's all they have, you know. Thank goodness,
Speaker 7: we had what he has going on. And then, of
Speaker 7: course with my fire department, body Envy was literally my
Speaker 7: side business, that's what I called it, initially, my little
Speaker 7: side business. And not realizing that my little side business
Speaker 7: makes more for me monthly than my entire salary for
Speaker 7: the year from the fire department, you know, and so
Speaker 7: realizing that those other tools are options help to fund
Speaker 7: your business and help to grow it. Who knew.
Speaker 5: I think the last time we spoke, I think our
Speaker 5: last words were You're like. You asked me if I'm
Speaker 5: still teaching, and I said yes, I said, you are
Speaker 5: still in the fire department. You said yeah, I said
Speaker 5: maybe in a year stuff, And you said, yeah, I
Speaker 5: think we're retired here too.
Speaker 4: So are we there?
Speaker 2: So did you stop teaching? That's the first question.
Speaker 4: I have taken a year off. Yea, yeah, So clap
Speaker 4: it up for that. So let's put you on the spot.
Speaker 4: Now are we still talking about.
Speaker 7: So I'm still there? I'm still there, you know. Okay,
Speaker 7: this is my thing. So eighteen years in at this point,
Speaker 7: I need to do twenty. I need to do twenty.
Speaker 7: The reason I need to do twenty is to really
Speaker 7: really solidify this pension that I have worked eighteen years for.
Speaker 7: And that's the big picture I think too. What people
Speaker 7: need to hear also is you can be an entrepreneur
Speaker 7: and still keep your nine to five. That's what you choose,
Speaker 7: you know, because at the end of the day, one
Speaker 7: of the biggest expenses for entrepreneurs is health insurance pay
Speaker 7: for We don't have to worry about can we go
Speaker 7: to the doctor? Can our kids go to the doctor?
Speaker 7: You know, it's there. And I have a pension. So
Speaker 7: when I turn fifty years old, every single month on
Speaker 7: the first I got this amount coming to my account
Speaker 7: every single month like clockwork. So eighteen years and I
Speaker 7: need to do twenty to really maximize what I have
Speaker 7: done in these eighteen years. So two more years more.
Speaker 3: The goal was working side hustle until the ride was
Speaker 3: your main hustle. And I tell you, she works twenty
Speaker 3: four hour shift, gets soft work, and she got a
Speaker 3: stack this high until my slippers. She got to take
Speaker 3: and package them and go hundreds of orders not anymore. Well,
Speaker 3: we got help now, but you know the initial grind
Speaker 3: was that was working twenty four hour shifts and coming
Speaker 3: home and I just hear her the fax machine or
Speaker 3: whatever that machine is upstairs, label printer, just just printing,
Speaker 3: you know what I mean. But you know, to anybody
Speaker 3: who's watching this, man, if you're working your job, you
Speaker 3: know that's a that's just solid advice. You know, you
Speaker 3: let your side hustle start rhyming your main hustle before
Speaker 3: you just get out of there and bail, you know
Speaker 3: what I mean. Damn there, make it to where you
Speaker 3: gotta leave.
Speaker 2: That's just my.
Speaker 3: Opinion, you know what I mean. Yeah, definitely when your
Speaker 3: bills has covered things of that nature.
Speaker 2: So as far as the merch are you ordering it like?
Speaker 2: Already done is print like the logo, everything is already
Speaker 2: printed on it, and all you gotta do is ship it.
Speaker 7: Yes. Now. Prior to I was pressing everything myself, okay,
Speaker 7: So literally I have the I'm printing out the labels,
Speaker 7: creating the labels, printing the labels out, peeling that crap,
Speaker 7: pressing it on there. I have two heat presses. I mean,
Speaker 7: we had a whole factory going and I was killing
Speaker 7: myself from the twenty four hour ships coming home having
Speaker 7: to press stuff package it. Then, like he said, I
Speaker 7: had stacks of labels. I had to get this stuff
Speaker 7: shipped out, and we're doing it. I had the kids involved.
Speaker 7: I mean it was like hold on, everybody, hit upstairs.
Speaker 7: We got to get this done, you know. And I
Speaker 7: was really really killing myself. It became where my business was.
Speaker 7: I wasn't enjoyable because it was so much work to do.
Speaker 7: So now got smart. So everything comes already labeled up,
Speaker 7: packaged up, and all we got to do is just
Speaker 7: ship it. And I don't even ship anymore. I have
Speaker 7: hired full time help and so now that's done too,
Speaker 7: so I can, you know, take a step back and
Speaker 7: handle the behind the scenes stuff versus being so hands
Speaker 7: on with everything.
Speaker 2: So even though it's more money, So like just give
Speaker 2: me an example, like a shirt, Like if you had
Speaker 2: to print it, how much would it be as opposed
Speaker 2: to just having it already printed and all you got
Speaker 2: to do is mail it.
Speaker 7: It actually saves me money having them print it because
Speaker 7: I would have to buy the vinyl, and the vinyl
Speaker 7: you're buying big rings of it that might cost me
Speaker 7: one hundred and fifty to two hundred dollars for those
Speaker 7: rings on top of just the time that I was
Speaker 7: putting in doing it, whereas with China having them do it,
Speaker 7: they might charge me just one hundred dollars flat one
Speaker 7: time because I have manufacturers that I use constantly, so
Speaker 7: it will charge me one time, and that's to create
Speaker 7: the mold for the logo. After that, they just do it.
Speaker 6: I don't even hate erners.
Speaker 4: What's up?
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Speaker 10: An illegal alien from Guatemala charged with raping a child
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Speaker 10: Florida anymore real superwoman.
Speaker 5: That's another thing that he said, superwoman man doing all
Speaker 5: that doing Bible study.
Speaker 2: I saw the other night.
Speaker 4: I saw that.
Speaker 5: I saw the guy who was looking I we ain't
Speaker 5: gonna bring up the guy who was trying to record
Speaker 5: and mess it up.
Speaker 4: But so having the kids there and watching y'all hustle
Speaker 4: like this, I mean, do you see entrepreneurism And is
Speaker 4: this something that they are looking to do in the
Speaker 4: future or they gonna running these businesses?
Speaker 3: Well, my son, it was already in them, like he was.
Speaker 3: I look up at the barbershop. He went to the
Speaker 3: barber She went to tell the story real quick. He
Speaker 3: went to the dropped him off at the barbershop, and
Speaker 3: I go back to pick him up, and I'm looking
Speaker 3: at there like that was taking a long time. I'm
Speaker 3: looking in the door, and he got a broom. He's
Speaker 3: sweeping around him. You know what I'm saying. That the
Speaker 3: boy ain't show up that day, so he's sweeping barbershop
Speaker 3: getting paid, you know what I mean.
Speaker 6: So it got some point where he was like, da,
Speaker 6: can you tell me the barber shop make some money?
Speaker 3: Okay?
Speaker 6: So you know that's kind of him. My daughter she
Speaker 6: ordered some letters or something.
Speaker 3: They're demmling dabbling in it now just from seeing us. Like,
Speaker 3: my daughter ordered something some lighters or something.
Speaker 7: Yeah, some I don't even know what they are, but
Speaker 7: there's some lighters that the kids use or whatever. A
Speaker 7: these kids smoking. But anyways, but my son, for sure,
Speaker 7: he's been like a hustler since he's too. I mean,
Speaker 7: you see it in them, and his whole thing is
Speaker 7: he wants to take over whatever daddy's doing. So yeah,
Speaker 7: my daughter, she's dibbling, dabbling, trying to find her way.
Speaker 7: You know, when they see our back office, it's unreal
Speaker 7: to them. And so when they see what you can do,
Speaker 7: you know, just working for yourself and finding things that
Speaker 7: you like in a way that you can impact people,
Speaker 7: because we're impacting people with our businesses, you know, and
Speaker 7: so when they see that, it's like, I want to
Speaker 7: do it too. They're just trying to figure out how
Speaker 7: Kingston is like I'm doing what daddy's doing. Riley is like,
Speaker 7: let me find my lane and we'll go from there.
Speaker 7: But I definitely can see them being entrepreneurs as well
Speaker 7: the option to do it. Yeah, exactly.
Speaker 2: So when you was we talked before, you said, like
Speaker 2: your marketing originally was like influencers, Instagram influencers. They helped
Speaker 2: push the brand. You're still doubling down on it, Like
Speaker 2: how what's the marketing for both programs for the for
Speaker 2: the fitness program and for the for the clothing brand.
Speaker 2: How are you getting the word to the people, how
Speaker 2: are you market Is it paid the ads? Is it influencers? Like,
Speaker 2: what's the deal?
Speaker 3: We got a team, shouts out to leon. We got
Speaker 3: a guy who run our Facebook ads going crazy. Just
Speaker 3: to give an example, like with ads a lot of time,
Speaker 3: like when we first started doing our ads with X
Speaker 3: twenty eight, we were just flipping money.
Speaker 6: We were spending thirty thousand dollars making seventy thousand dollars.
Speaker 3: Thought we were winning. We hired a company, you know,
Speaker 3: and now it's three times that amount, you know, thirty
Speaker 3: thousand and making three hundred thousand. You know, So we
Speaker 3: just didn't know that.
Speaker 6: So when it comes to like her business, same thing,
Speaker 6: you know, get the experts to do it.
Speaker 3: You know. I looked at Denmi dot com. I looked
Speaker 3: at everything, trying to learn it myself, but I would
Speaker 3: rather go pay an expert, you know. I mean, so
Speaker 3: that's what we did. We got a guy who does
Speaker 3: the Facebook ads. We got a girl who go get
Speaker 3: the influencers for it.
Speaker 2: That's just her job, that's what she just reaches out.
Speaker 3: All she does is DM influencers and tell us yeah,
Speaker 3: and they you know, come back with astronomy prices, nego.
Speaker 2: What has been more effective the influencers or the Facebook ads? Ads?
Speaker 3: Ads? Undefeated?
Speaker 7: Yeah, because with me with body Envy, initially started, I
Speaker 7: was my the face. I am the face of body Envy.
Speaker 7: But it was me constantly promoting the brand. And then
Speaker 7: it was okay, let's look to some influencers. But of
Speaker 7: course that's trial and error. You'll think, Okay, someone has
Speaker 7: a million followers, so surely they're gonna drive traffic to
Speaker 7: your business. That they do nothing for you. I mean
Speaker 7: absolutely not, And so that's so touch and goal, depending
Speaker 7: on who you utilize. So Jason kept telling me you
Speaker 7: need to start running ads, and I'm looking at him like, no,
Speaker 7: I'm not running ads. I don't want to spend that
Speaker 7: money on ads. I don't want to do it. Finally, finally,
Speaker 7: it's been four this is a fourth month with running ads,
Speaker 7: and I might spend whatever I spend, I'm going to
Speaker 7: make six to seven times whatever I spend.
Speaker 3: So I told you, don't encourage. We already did it.
Speaker 4: Let's go, let's go.
Speaker 7: I give him so much pushback sometimes, but I'm like,
Speaker 7: I'm looking at the numbers and I know what they
Speaker 7: spend on ads for X twenty eight and I'm like,
Speaker 7: I don't want to do that right now, not realizing
Speaker 7: that it was going to do what it did for
Speaker 7: my business. And so like he said, shouts out to
Speaker 7: Leon when Leon sends me my graphs at the end
Speaker 7: of the month and he's showing me exactly which ads
Speaker 7: did what, and I'm looking at those conversions and I'm like, whoa,
Speaker 7: who knew. So now I don't really utilize influencer marketing
Speaker 7: because I don't have to because he's getting he's pushing
Speaker 7: my brand to people who they might not follow. Those people.
Speaker 7: You know, it's the moms who are sitting in the
Speaker 7: house that don't follow the celebrities so to speak. They're
Speaker 7: just following you, you know, their friends on social media
Speaker 7: and they're seeing it and they're able to buy. And
Speaker 7: so the ads changed the game.
Speaker 2: It really did the Facebook ads work. It's like somebody
Speaker 2: said to us, like, if I gave you a dollar
Speaker 2: and you gave me back five, how many dollars would
Speaker 2: you give me?
Speaker 3: That's exactly how exactly how it works. And I tell people,
Speaker 3: but even like with the Instagram adds, I always use
Speaker 3: Alex for example, like if you know, you know, you know,
Speaker 3: I was being and Alex to run ass he wouldn't
Speaker 3: do it, wouldn't do it. Now his ad got getting
Speaker 3: him like ten times, as you know what I mean,
Speaker 3: shout out to Alex. But before then, what he was
Speaker 3: doing was when he had eight thousand followers. I remember
Speaker 3: Alex had videos with one hundred thousand views. How the
Speaker 3: hell is he getting? Is he just feeding here? Make
Speaker 3: an ad and just feed it, put one hundred hundred
Speaker 3: dollars behind it, and after the seven days would you
Speaker 3: like to do it again? And he just kept feeding
Speaker 3: this one at this ad making all the money on Instagram,
Speaker 3: you know what I mean. But a lot of people
Speaker 3: think that you have to have a large following. You
Speaker 3: got to know people, you gotta know, you gotta know
Speaker 3: what you're doing. You gotta you need to be watching
Speaker 3: your leisure so you might have to watch watch a guy,
Speaker 3: watch what the guys are doing. You know what I'm saying.
Speaker 3: And that works for our business too, you know what
Speaker 3: I mean. Like you just said, we literally sat down
Speaker 3: with support Black colleges. Within the first five minutes of
Speaker 3: that hour conversation, he saved us thousands of dollars with shipping.
Speaker 7: Yeah, just for shipping.
Speaker 3: The first five minutes of conversation, it was just like,
Speaker 3: it's like, you're spending how much are shipping?
Speaker 2: What did you you do the cut chipping costs?
Speaker 7: Say that again?
Speaker 3: Did you do the cut shipping cast?
Speaker 1: Oh?
Speaker 2: So what I did?
Speaker 7: I had everything going out priority mail, Everything was priority.
Speaker 7: He was like, you don't have to have everything going
Speaker 7: out priorities regular MA just regular mail. At the end
Speaker 7: the end of the day, it's gonna get there, you know.
Speaker 2: And so you just got to wait two days.
Speaker 4: Priorty means like one of two days versus yeah, one.
Speaker 7: To two days. Regular mail is three to three. You
Speaker 7: might wait one more day. And with COVID, priority mail
Speaker 7: is not guaranteed to get there anyway, you know. And
Speaker 7: so he saved me five six dollars per package.
Speaker 2: Why did you Why would you do a priority You
Speaker 2: just wanted to just happen.
Speaker 3: I didn't know, we didn't know.
Speaker 7: I did not know. Literally, it was well, this sounds good,
Speaker 7: you know, once two days it gets there. So I'm
Speaker 7: gonna choose that.
Speaker 2: I must I must be real cheap because I always
Speaker 2: do that, like pack Like, I'm like, I just watched it.
Speaker 2: I say, whatever the cheapest option is, that's what I
Speaker 2: want to do. Like you sure, like yes, yeah, cool.
Speaker 7: I was so ignorant too, but I didn't even know
Speaker 7: there was another option.
Speaker 2: Oh you know, you're just rich, that's all.
Speaker 4: It's different. You got different, good man.
Speaker 2: You know you didn't. You didn't have to get the stamps.
Speaker 2: It's all good. You appreciate take this to the mail
Speaker 2: for me, send it first class or whatever. Trumpets and
Speaker 2: the Eagle.
Speaker 3: But she got us of packages. She's doing that with
Speaker 3: just going I'm talking about Dan, hundreds of packages.
Speaker 7: I did that for months. I did that from months
Speaker 7: because I just did not know. I had no idea.
Speaker 7: So it was literally, you know, taking the time to
Speaker 7: reach out to somebody else in this industry, not in
Speaker 7: the same exact industry that I'm in, because I can't
Speaker 7: expect for that person to feed me the game, so
Speaker 7: to speak. But he literally sat down with me and
Speaker 7: was like, hey, you need these apps. Things like just
Speaker 7: so when something's out of stock, back in stock apps
Speaker 7: so they get notified when it comes back in stock.
Speaker 7: Little things that you know you see all the time
Speaker 7: when you're shopping online. But why you're not integrating it
Speaker 7: into your own business, you know. But a lot of
Speaker 7: times you just don't know that that's an option to
Speaker 7: do it. You think these are big brands and so
Speaker 7: that's why they have these options, and not realizing that
Speaker 7: you can have them too. And so he gave me
Speaker 7: eleven different apps to add onto my platform, and I
Speaker 7: reached out, shout out to Continental g He handles all
Speaker 7: my web stuff for me, and he integrated everything for me.
Speaker 7: And so it's done. Now. They have all the different options.
Speaker 7: They have the timer when they check out, they have
Speaker 7: you know, when something comes back and sock.
Speaker 2: So what's the system that you haven't like? All right?
Speaker 2: I go to BODYNV dot com.
Speaker 3: App.
Speaker 2: Okay, they have an app now? So yeah, all right,
Speaker 2: so I go I ordered something. Now what happens? It
Speaker 2: goes to your assistant or somebody they get it. And
Speaker 2: what's the process.
Speaker 7: So I have an assistant who works. She works Monday
Speaker 7: through Thursday. That's her schedule. She only works five hours
Speaker 7: a day. It's all that's necessary. And and say, for instance,
Speaker 7: today orders came in today. When she comes to work
Speaker 7: on Monday, she logs in, she sees all the orders
Speaker 7: that have come so she's gonna ship out Friday, Saturday,
Speaker 7: Sunday orders on Monday go out Monday, she'll come in.
Speaker 7: She's gonna do I'm sorry Tuesday, she's gonna do Monday's orders.
Speaker 7: So she's always like a day behind. So she'll ship
Speaker 7: out the orders. So if you're getting their orders very quickly,
Speaker 7: and if something has to be pressed, so to speak,
Speaker 7: if something comes in and God forgive forbid, they forgot
Speaker 7: to put the logo on it, she'll handle that. But
Speaker 7: she handles everything as far as shipping, as far as
Speaker 7: the handling of it. My marketing manager city. If they
Speaker 7: have a discrepancy with something, they got the wrong size,
Speaker 7: or they didn't like it, she handles that aspect of things.
Speaker 7: So she'll respond to all the emails, she'll respond to
Speaker 7: all the dms. I don't touch any of that, none
Speaker 7: of that. Literally. I get a report at the end
Speaker 7: of the day, like these are the things that took place,
Speaker 7: these are the issues that we might have had today.
Speaker 7: This is how I address them.
Speaker 3: And that's that.
Speaker 4: Love so Ja, I'm gonna put you on the spot.
Speaker 4: Man body.
Speaker 5: Mv's doing well. A lot of streams coming in. Do
Speaker 5: we have a male version in the works. Or is
Speaker 5: that something that you're thinking about?
Speaker 3: You know what, We were playing with a couple of
Speaker 3: pieces again, Like I said something about guys. I don't know.
Speaker 3: It's just one of different wear the old shirt, cut,
Speaker 3: sleeves off. I do it, you know what I mean?
Speaker 3: Like I get fresh too at the gym, but I'm rare,
Speaker 3: you know what I mean. I go to gym dead fresh,
Speaker 3: but majority of the guys gonna put on a T shirt.
Speaker 4: They don't care.
Speaker 3: Yeah, they just yeah. So it's not really it's a.
Speaker 7: Little harder to reach the guye market. So you know,
Speaker 7: we got a few tanks. We might do T shirts,
Speaker 7: but I don't think. I'm not going to say we won't.
Speaker 7: But it's not like on the priority.
Speaker 4: List right now, gotcha.
Speaker 2: Yeah, it's keeping like I always heard with clothes, you
Speaker 2: don't want to have too many different options. It's better
Speaker 2: to have like fewer options. Is that your philosophy or
Speaker 2: all right?
Speaker 3: I would so like this shirt right here, this is
Speaker 3: my shirt. Yeah, CEOs right, and we just have this shirt.
Speaker 3: We have different colors and it's going crazy.
Speaker 6: You know what I'm saying, is doing this thing I
Speaker 6: think about Maddy j.
Speaker 2: C shirt assets over liabilities.
Speaker 3: Assets, change the color, guys, get guys gonna buy these shirts.
Speaker 4: You know what I'm saying, So they're gonna work out
Speaker 4: in these shirts.
Speaker 7: Wear different women are different. We want a variety, you know,
Speaker 7: with ath leisure wear. I mean you can wear this
Speaker 7: stuff whether you go into the gym, here, doing a podcast,
Speaker 7: you know, howerful way you want to change it up,
Speaker 7: I'll put it almost some slides in a bag and go,
Speaker 7: you know. And so we need more options because we
Speaker 7: wear it for different things. It's not literally just dedicated
Speaker 7: to just going to the gym. Yes, ath leisure wear,
Speaker 7: so what.
Speaker 2: Does that mean? You can put heels on with it,
Speaker 2: so you slash athletics, slash leisure, ath leisure.
Speaker 7: Athleisure exactly. So variety is better. So what I do
Speaker 7: is I have drops every Friday. So every Friday, if
Speaker 7: you have the app at eleven am, whatever I'm dropping
Speaker 7: for that day, Like today, I dropped four new sets,
Speaker 7: so you have access to it on the app at
Speaker 7: eleven am. The masses online have access to it at
Speaker 7: twelve pm. Every single Friday. We do new release drops
Speaker 7: every Friday.
Speaker 5: So are you a design team or we built up
Speaker 5: We built out of the sign team. At this point,
Speaker 5: I am the design are the design team. So every
Speaker 5: Friday you're putting.
Speaker 7: Out something, Yes, every Friday, I'm putting out something.
Speaker 5: We gotta we gotta use the new names Superwoman in enough.
Speaker 5: It's not fit, it's not fitting enough.
Speaker 7: Several pieces, several pieces not enough.
Speaker 3: Ye like I saying, Man, we had we've We've had
Speaker 3: a lot of help. Even I know what is it?
Speaker 3: My God versus everybody?
Speaker 2: My God versus my enemy ship?
Speaker 6: Yeah, my God versus my enemies. I'm in a mastermind
Speaker 6: with him, you know.
Speaker 4: Okay, I'm alumnia alumni and you know, just.
Speaker 3: Like we in I got help so I can ask
Speaker 3: these guys, hey, man, how you doing this? How you
Speaker 3: doing that? You know that type thing.
Speaker 2: Talk about that the master because that's one thing, especially
Speaker 2: in Atlanta. I gotta you gotta do culture, which I
Speaker 2: got like through like masterminds. Just talk about the importance
Speaker 2: of that as far as just network can and building
Speaker 2: and learning. That's one that's my favorite part about the podcast.
Speaker 2: It's a great networking tool and a lot of the
Speaker 2: people that we come in contact with, we keep relationships with,
Speaker 2: and it's like, all right, now we're getting trucks and
Speaker 2: Alex can help us with trucking, or we're doing options
Speaker 2: and Mark helps us with options. So it's like different things.
Speaker 2: We got pretty much anybody on speed out that we
Speaker 2: can have it in an industry, whether it's mortgages or whatever.
Speaker 2: So I don't think people fully appreciate that, But like
Speaker 2: I said, that's something that you guys do. I think
Speaker 2: every week you have like a meteor product, So talk
Speaker 2: about like the importance of that and like how that's
Speaker 2: actually helped you as well.
Speaker 3: So what we try to do is just well we
Speaker 3: got our core group of guys, but like Justin he's
Speaker 3: in the he's like in.
Speaker 2: What do you call that multi level marketing?
Speaker 3: Four x four x, But yeah, most of multi level marketing,
Speaker 3: but four x, you know, the trading him five hundred,
Speaker 3: he does, the credit. Neil does every single thing about
Speaker 3: let me see what everything I got my fitness and
Speaker 3: my clothing line with my wife, you know, and Alex trucks.
Speaker 3: But when you get together with a group of guys,
Speaker 3: you start understanding that basic business principles apply across the board,
Speaker 3: you know what I mean? Like I could literally say
Speaker 3: that Alex wasn't running ass bro you need to run ass.
Speaker 3: Now he makes six figures a month just from the
Speaker 3: ad part, you know. Like I said, I'm saying, I'm
Speaker 3: telling him that, but I just was on his ass
Speaker 3: about that, you know what I mean. Some of the
Speaker 3: things that Neil has implemented it in my business have
Speaker 3: five hundred even understanding the credit and things that nature
Speaker 3: trying to get my it's just so much, so.
Speaker 6: Much value there, you know what I mean. So even
Speaker 6: you know, when you guys.
Speaker 3: Come in town, we start talking to y'all, and it's
Speaker 3: just everybody from all different walks of life. You're gonna
Speaker 3: be able to pick something out of something and apply
Speaker 3: to your business, you know what I mean. So I
Speaker 3: think that's very important because every week we've learned something new,
Speaker 3: Like we're just learning. We know our port chops and
Speaker 3: all that, but we learning every week, you know what
Speaker 3: I mean. And it's a good vibe, good energy, and
Speaker 3: we invite other guys in, you know what I mean,
Speaker 3: put their input and pour into it. So we just
Speaker 3: really just pouring into each other every week.
Speaker 2: I want you to talk about the gym because you
Speaker 2: said something internal like the gym is more so like
Speaker 2: a flagship store at this point where it's like the
Speaker 2: online is like the lion share of like revenue, but
Speaker 2: the gym is like, like I said, that's kind of
Speaker 2: how I look at it as more like a huge
Speaker 2: brand that just has like one physical location, like a
Speaker 2: fashion over. They used to have a store, a couple
Speaker 2: of different stores, but most of their money's coming online.
Speaker 2: So talk about that and like the importance of just
Speaker 2: having that physical location because people say brick and mortar
Speaker 2: is dead, but you're still doing both. You still have
Speaker 2: a brick and mortar, but you're actually still executing online.
Speaker 2: That's what I said too before COVID hit. I'm like,
Speaker 2: to me, I don't feel brick and mortar is dead,
Speaker 2: but I feel like if you don't have a way
Speaker 2: to get money online, your brick and mortar isn't going
Speaker 2: to survive. You can't just for a lot of days
Speaker 2: of just having a hot dog standing think you're gonna
Speaker 2: get riches over Like, no matter what you do, you
Speaker 2: have to have in order to scale it. You have
Speaker 2: to have an online situation. So talk about like, you know,
Speaker 2: just having that physical gym and the importance of that.
Speaker 6: Like I said to my friends, like, if you don't
Speaker 6: have if your business is online, you don't have a business.
Speaker 3: You know.
Speaker 6: We just joke and say that, but it's it's it's
Speaker 6: a lot of truth behind that, you know what I mean.
Speaker 7: From your analogy for the gym in the online program.
Speaker 3: So the gym is like my music video, and the
Speaker 3: online program is the album. The music video is just
Speaker 3: what you see that's gonna make you buy the app,
Speaker 3: you know what I mean, Like buy into the brand.
Speaker 3: So when you look at my gym, you might see
Speaker 3: a guy who gets about a wheelchair, you know what
Speaker 3: I mean. And I'm documenting him every day. Now he's
Speaker 3: out that wheelchair. You taking one step. Now he's running
Speaker 3: across the gym. You see this one girl, she was
Speaker 3: one hundred eighty pounds, now she's one hundred twenty pounds,
Speaker 3: you know what I mean. So I like to keep
Speaker 3: shooting there.
Speaker 2: Hearts in.
Speaker 4: Jim going there. Don't worry, I'm going there, you know.
Speaker 3: And I know why you guys are watching my stories.
Speaker 4: I know why you know what I mean, So but
Speaker 4: keep recording them.
Speaker 3: Let's say most definitely, I got a very entertaining online
Speaker 3: you know, online presence, you know what I mean. But
Speaker 3: like I say that gym. My partner, he hasn't been
Speaker 3: in the gym in months. Don't We literally just don't
Speaker 3: have to be there. I mean, but it's so funny.
Speaker 3: Even after we made a million dollars first year of business,
Speaker 3: and we did twice that second year of business, I'm
Speaker 3: waking up at four o'clock in the morning, I'm going
Speaker 3: to the gym at five o'clock opening the door.
Speaker 6: I'm acting like I ain't made a dollar, you know
Speaker 6: what I'm saying.
Speaker 3: And I was telling my wife, like, you know, like
Speaker 3: you never broke again, Like I don't want to do it,
Speaker 3: you know what I mean, Like I don't want to
Speaker 3: go back to what I was. So I just kept
Speaker 3: that same energy, the same enthusiastics, the same price, you
Speaker 3: know what I'm saying. I'm still charging people two hundred
Speaker 3: dollars a month for unlimited sessions five days a week.
Speaker 3: That's ten dollars a session, you know what I mean.
Speaker 3: No matter how many Rick Rossess, how many celebrities I've trained,
Speaker 3: I've kept that same energy within the five year span
Speaker 3: of me training. And I think in my mind that
Speaker 3: me just not changing and going Hollywood, going left just
Speaker 3: help my business.
Speaker 4: You know what?
Speaker 3: I'm saying, help the brand. Whatever we say. That's I
Speaker 3: don't endorse a lot of stuff. You can't pay me
Speaker 3: to post anything. So nine times ten if I endorse it,
Speaker 3: if I say something positive about it or something like that,
Speaker 3: people gonna buy into. We've proven time and time again,
Speaker 3: like I can't pay it. We're not doing this for money,
Speaker 3: you know what I'm saying. I literally wake up in
Speaker 3: the morning go because that's my passion. That's what I
Speaker 3: want to do.
Speaker 6: I want to help people get in shape. I want
Speaker 6: to get them.
Speaker 3: Boys out them wheelchairs.
Speaker 6: I want to I got a kid that's shouts out
Speaker 6: to Fresh real quick.
Speaker 3: An Uber driver dropped a guy off, a blind guy
Speaker 3: dropped them off at my gym, and I just dropped
Speaker 3: them off at the top of the hill and left them, you.
Speaker 2: Know what I mean.
Speaker 3: So from that day forward, I picked Fresh up. I
Speaker 3: go drive his house and pick him up every day.
Speaker 3: So if you watch my IVY story, you're saying, damn,
Speaker 3: he picked his boy up every day. You know, I
Speaker 3: pick up a blind kid every sin. That wasn't my client,
Speaker 3: but he came to my establishment and somebody did them wrong.
Speaker 3: So that's my responsibility. Now just in my mind. But
Speaker 3: like I say, people see that, you know what I mean,
Speaker 3: I don't have to talk about it. A lot of
Speaker 3: things that nature. But if you just keep keep that
Speaker 3: same energy, I'm just a true believer in that.
Speaker 5: That's what makes the break and mortar part successful at
Speaker 5: this It's an experience. So if anybody's ever been to Atlanta,
Speaker 5: never been to Atlanta, if you come to the law
Speaker 5: office and experience like anything we've ever been to.
Speaker 4: For a number of reasons.
Speaker 5: Like that, for a number of reasons, but I mean
Speaker 5: the atmosphere in itself, right, just from a working out standpoint,
Speaker 5: like it seems like everybody is rooting for the next
Speaker 5: person and everyone's challenged each other to be better better,
Speaker 5: which is unlike any other experience.
Speaker 4: Right, So you and your boy will go.
Speaker 5: Is that like you w ingrained that from the star?
Speaker 5: Is that when you start, Jimmy, like, you know what,
Speaker 5: that's how I wanted to be Or did you kind
Speaker 5: of just grow into that?
Speaker 4: No?
Speaker 3: I think it kind of start with the head honestly,
Speaker 3: you know what I mean. I kind of said what
Speaker 3: I was going to, like lay the ground rules, like
Speaker 3: this is how we're gonna operate, you know, what I mean,
Speaker 3: and it's trainers that come up. I run my gym
Speaker 3: like a barbershop. You pay your renting there, but I'm
Speaker 3: not taking everybody's money. You get what I'm saying. I
Speaker 3: got a one of my managers, a flamboyant gay guy,
Speaker 3: you know what I'm saying. He and they're doing cart
Speaker 3: Willis splits and everything. But you better not look at
Speaker 3: him funny, you know what I'm saying. Like he gonna
Speaker 3: do his thing, and that's just what we're gonna do.
Speaker 3: So I got the gangsters next to the gay boys,
Speaker 3: next to the white girls, next to the grandma's next
Speaker 3: to and everybody in their high five and they know
Speaker 3: each other name. You know what's in family environment? You
Speaker 3: know what I mean?
Speaker 5: For an hour coming that gym and you zone out. Yeah,
Speaker 5: when you hear that call, y'all got two minutes with
Speaker 5: everybody on the floor.
Speaker 3: Yeah, the whole gym.
Speaker 5: Everybody well ground together, coolan abs.
Speaker 2: That's a fact. So in the last segment, we're gonna talk,
Speaker 2: we're gonna bring it home. We're gonna talk about the
Speaker 2: scaling model moving forward and where you guys are taking
Speaker 2: the brand in the next decade. All Right, So in
Speaker 2: the last second, we're gonna talk about the scaling model
Speaker 2: moving forward and how you guys take this brand to
Speaker 2: the next level, because I feel like you started elevated.
Speaker 2: And then there's always always as an entrepreneur, I feel
Speaker 2: you always gonna constantly think Like me, I'm always paranoid
Speaker 2: because it's like I never get a chance to celebrate
Speaker 2: anything because I'm like, all right, what's next? Like you
Speaker 2: know what I'm saying, Like Nick Saban, I never forget,
Speaker 2: they asked Nick Saban or I wasn't Nick say was
Speaker 2: the guy who used to coach Ohio State Urban Maya
Speaker 2: when he was at Florida And they were saying, like
Speaker 2: he had a panic attack after he won like back
Speaker 2: to back championships because literally he was in his office
Speaker 2: an hour later trying to recruit for next season. He
Speaker 2: didn't even get a chance to celebrate the win. He's
Speaker 2: thinking about like, y'all, I can't fall off. I just
Speaker 2: want to I got to win three. So there's a
Speaker 2: lot of pressure being an entrepreneur. So what what do
Speaker 2: you guys, what are you envisioning like moving forward, like
Speaker 2: what's next on the on the plate? As far as
Speaker 2: scaling the brands, both of the brands.
Speaker 3: So me first, well, we actually we were in talks
Speaker 3: with some venture capitalists and they had this big old booklet,
Speaker 3: all this paperwork to sign and things in nature. And
Speaker 3: these are the guys who want to take it to
Speaker 3: the next level, the Kardashian face of somebody like stuff
Speaker 3: that we can't do.
Speaker 6: We can't we can only do so much with what
Speaker 6: we know.
Speaker 3: I mean, but these people are the people who make
Speaker 3: one hundred million dollars in the fitness industry and things
Speaker 3: of nature. So you know, we've had to reach out.
Speaker 3: And you know, we're just in talk so not saying
Speaker 3: we're gonna sell the brand within the next three years,
Speaker 3: but selling a portion or share. You know, they're talking
Speaker 3: about public all this type stuff, you know, I mean,
Speaker 3: so you better buy stocks and stuff.
Speaker 2: But that's kind of like the next That's dope. I
Speaker 2: can see that happening for sure. I'd be like the
Speaker 2: next who's the people that make Beach Body?
Speaker 4: Yeah yeah, yeah, yeah. Probably that visions other visions to
Speaker 4: have multiple locations of the loft. Are we going to
Speaker 4: try to replicate that on the cities because I could
Speaker 4: have I mean way up in New York man.
Speaker 3: Win talks with that too. Like I said, I and
Speaker 3: it's another Venture Capitals. It's a black guy from Arkansas
Speaker 3: came to the gym just this past week like, hey,
Speaker 3: I've been a scout. Like damn there like a scout. Hey,
Speaker 3: I just had to come see it in person. I
Speaker 3: want to offer you this that you know what I mean,
Speaker 3: this is what we do. We can scale it, you
Speaker 3: know that type of thing. So just giving other people
Speaker 3: parts of.
Speaker 6: The brand, you know what I mean, it makes sense.
Speaker 6: That's kind of like what's the next step?
Speaker 2: Dope that dope, what's up for body envying?
Speaker 7: So, you know, first and foremost getting this headquarters underway,
Speaker 7: but just continuing to make it exclusive to create a
Speaker 7: body env experience. You know, when you see the drops
Speaker 7: and you see the theatrics behind the post, when you
Speaker 7: just see just the brand in itself, you know that's
Speaker 7: what it is. It's not going to be mistaken for
Speaker 7: any other thing. But you know, body v is body
Speaker 7: envy on its own, keeping things fresh, keeping it new.
Speaker 7: This is my my retirement strategy, body envy, you know.
Speaker 7: So I'm taking it very seriously and just making sure
Speaker 7: that we just keep scaling upwards and like you said,
Speaker 7: it's hard to celebrate your wins when it's just so
Speaker 7: much pressure. When you're you start off doing well, it's
Speaker 7: that pressure that you got to.
Speaker 6: Keep on doing well.
Speaker 7: And so we're always constantly sitting at night in the
Speaker 7: bed like, Okay, what's next, what's for this week? You know,
Speaker 7: we take it week by week. It's hard for me
Speaker 7: to envision ten years from now. It's just that's always
Speaker 7: been hard for me with anything, but just making sure
Speaker 7: that it's still in existence, you know, first and foremost,
Speaker 7: and you know, possibly creating something from my daughter. She's
Speaker 7: three years two years were graduating high school. She's in
Speaker 7: the tenth grade, so possibly something that she can literally
Speaker 7: graduate from high school and transition right over to this
Speaker 7: and make six figures off the rip first, you know,
Speaker 7: eighteen years old and continue from there take it over
Speaker 7: from mom.
Speaker 1: You know.
Speaker 7: So it's a number of things that I'm playing in
Speaker 7: my head in regards to body envy, but just making
Speaker 7: it great and continuing to just keep doing what we're doing.
Speaker 2: Ye know, that's dope, man. I think it's encouraging that
Speaker 2: you guys are a couple working together and you got
Speaker 2: separate brands combined brands and you're still working your regular job.
Speaker 2: It's a lot of different things that's going on in
Speaker 2: the pie and showing people that you know, there's really
Speaker 2: no limit. There's no limit, and you always move further
Speaker 2: as a team as opposed to like, you know, individual
Speaker 2: fighting or being jealous. You could have been like jealous
Speaker 2: of her, she'd be jealous of you. But y'all could
Speaker 2: each do your thing.
Speaker 4: You know this, This is that stay down till you
Speaker 4: come up, gonna grind together, shining.
Speaker 2: But I don't think that's talked about enough either. A
Speaker 2: lot of time the relationship people is jealous of somebody.
Speaker 2: It's like subconsciously or consciously, like you know what I'm saying,
Speaker 2: Like they see an entrepreneur and it's like, all right,
Speaker 2: I want that level of stardom. I want that, like
Speaker 2: even though it's still the same, like y'all married, but
Speaker 2: they're not supporting them like they used to support them,
Speaker 2: Like they used to support them when it was broke.
Speaker 2: But now when they reach a level, it's like you
Speaker 2: start to look at the person a little differently, like
Speaker 2: I should be that person that everybody knows.
Speaker 4: I would just like to take this time out to
Speaker 4: take my wife. I love you.
Speaker 3: That's important, man, that's important because, like I say, some people,
Speaker 3: you know, they actually they actually you have to get
Speaker 3: jealousy jealous I didn't even know that it existed, you
Speaker 3: know what I mean, Like I guess because we truly,
Speaker 3: I truly look at her as me. We're the same person.
Speaker 3: Like we spit kids out to get understand me, to
Speaker 3: understand that I'm the same person. So even when she's
Speaker 3: messing up, like I'm drilling in her head, like we
Speaker 3: messing up, we gotta do it like this, you know
Speaker 3: what I mean. So I just think that you know,
Speaker 3: couples that try to, you know, start a hobby, get money,
Speaker 3: hobby with your with your spouse, you know what I mean,
Speaker 3: you'll be surprised. Way back in the day when I
Speaker 3: was selling CDs, I was just selling CDs. I was like, man,
Speaker 3: take some of these work. She took that work, came back,
Speaker 3: everything was sold.
Speaker 4: I was like, we business partner.
Speaker 3: Years ago.
Speaker 4: That's what the ls.
Speaker 3: I'm a store, and you know I gave it to her,
Speaker 3: and you know, it just was like damn, she can
Speaker 3: do it too, you know what I'm saying. And now
Speaker 3: I can duplicate myself.
Speaker 7: Right, your partners I mean, marriage is a partnership. So absolutely,
Speaker 7: you know at the end of the day, whether it's
Speaker 7: you know, your partnership in life. And so if if
Speaker 7: whatever he's got, I've got to whatever I've got, he's got.
Speaker 7: And when you have that same mentality, there's no secrets.
Speaker 7: I know what's in his bank account. He knows it's
Speaker 7: in my bank account. We share money. You know, it's
Speaker 7: no you pay this, I paid that.
Speaker 2: You know.
Speaker 7: Everything is saying ya right. And so, like he said,
Speaker 7: we're reflections of each other. If he's doing something on Instagram,
Speaker 7: I might I might hit him up. Hey, take that
Speaker 7: down because that's a reflection to me.
Speaker 4: You've said that before. Yeah, take her now, Oh take
Speaker 4: her Okay, it.
Speaker 7: Ain't just her Like that's not a good luck taken
Speaker 7: down now.
Speaker 5: You know what I do love is that the energy
Speaker 5: that he has in showing you off, like he I know,
Speaker 5: he's a cameraan behind it because he's always doing an
Speaker 5: ada somebody. Yeo, he really loves just shooting you man.
Speaker 5: Fact and you can just feel the love there man.
Speaker 5: So that that's a beautiful thing that's encouraging.
Speaker 7: Yeah, that's that rooting that's that's wanting me to win too,
Speaker 7: you know, and I can't. I love that so much
Speaker 7: about what we have as a couple and I and
Speaker 7: that had to be formed. I didn't just start off
Speaker 7: that way. It had to be cultivated and wanting the
Speaker 7: others to succeed, wanting the others to win. You know,
Speaker 7: if he's if he's broke and broke, whether it's not
Speaker 7: just financially, but mentally, I mean everything. If he's empty,
Speaker 7: I am too. And so just being able to support
Speaker 7: each other, back each other work together. People don't even
Speaker 7: understand that you can work with your spouse and you
Speaker 7: can enjoy working with your spouse. You know, it's just
Speaker 7: gonna make you better and all the way around. It's
Speaker 7: going to elevate you. And you know, the business is
Speaker 7: going to elevate you personally, it's going to bring you closer.
Speaker 7: It's so many different facets that come out of working together.
Speaker 2: Yeah it works. You know, it's a lot that you know,
Speaker 2: I feel about that shatty. One day, I'm gonna get there.
Speaker 5: It's coming, and yeah, they're just gonna live through me
Speaker 5: for a while, vicariously through Troy.
Speaker 2: Oh Man. But now we want to thank you guys
Speaker 2: for coming in. This is a very enjoyable episode. I
Speaker 2: knew it would be, and we talked about the affiliate link.
Speaker 2: So if you guys are interested in joining X twenty eight,
Speaker 2: we're going to have the link posted on the description
Speaker 2: of this if you're listening on Apple Spotify, if you're
Speaker 2: watching it on YouTube, but also have it on our website.
Speaker 2: We'll put your link on the website as well. For
Speaker 2: body Envy and yeah, you guys can can find out
Speaker 2: all the information if you want to join. Support support
Speaker 2: and not only support, but actually benefits. I'm a big
Speaker 2: I'm a big believer. I don't think you should just
Speaker 2: buy anything just out of support. That's more of a
Speaker 2: charity thing. And when you can actually get benefit for something.
Speaker 2: So you're talking about taking your health and you know,
Speaker 2: sitting in your home, your living room, being able to
Speaker 2: work out for twenty five dollars a month, I mean,
Speaker 2: if you're not willing to invest twenty five dollars in
Speaker 2: your health, when you spending twenty five dollars a month
Speaker 2: on once, you're random nonsense, like you know what I'm saying, Like,
Speaker 2: what do you really have to lose at that point?
Speaker 2: It's like, even if you only work out a few
Speaker 2: days a month, it's worth It's probably worth one day,
Speaker 2: it's probably worth twenty five dollars. So for me, that's
Speaker 2: how I always look at any kind of nutrition or
Speaker 2: workout anything like that. I never skim on anything like
Speaker 2: that because I feel like your body is your most
Speaker 2: important investment. If your body's not right, no matter how
Speaker 2: much money you have, no matter what, you can't fully
Speaker 2: operate and it's not you're not going to feel good
Speaker 2: about the situation. So I highly encourage everybody to start
Speaker 2: eating well, to work out, and during this time of COVID,
Speaker 2: this is a perfect opportunity. You home a lot, you
Speaker 2: can pick up weight just watching Netflix, just eating. It's
Speaker 2: like being in college, you know what I mean, in fifteen.
Speaker 4: Yeah, it's the COVID thirty right now.
Speaker 2: Yeah. And also you know we talked about mental health
Speaker 2: as well. It's like we got to watch depression and
Speaker 2: things that nature. And it's been proven that the more
Speaker 2: you work out, the more you're endorphins flow. It stops
Speaker 2: that you know, you're staying at home or time that
Speaker 2: can lead to depression, that can lead to high levels
Speaker 2: of anxiety. So just managing that, working out, eating well,
Speaker 2: running cardio, stuff like that you'd be surprised of, like
Speaker 2: how that actually influences and affects you on a mental level.
Speaker 2: So it's a lot of different stuff that you know,
Speaker 2: we everybody, but especially we as black people, we have
Speaker 2: to take our health more serious and we have to
Speaker 2: become more health conscious. So I encourage everybody to check down.
Speaker 5: As I said, it is gonna be well wealthy. We have,
Speaker 5: we have tried and tested. It is worth it, sure
Speaker 5: for sure.
Speaker 2: So yeah, so we got the links and all of
Speaker 2: our bios and we're gonna have the links on the website.
Speaker 2: Outside of that, how can the people reach you guys
Speaker 2: on social media? Twitter, website? Like, what's all the information?
Speaker 2: What do you want to tell people?
Speaker 7: So you can reach me personally? I'm at missus the
Speaker 7: number two weeks out on ig, the body envy on
Speaker 7: IG and NV is spelled and is in Nancy and Victor.
Speaker 7: Same thing on Facebook. Halani Lobdell also body NV on Facebook.
Speaker 3: You mister two weeks out on Instagram. X twenty eight
Speaker 3: Fitness or X twenty eight Challenge on Instagram. The Loft
Speaker 3: Atlanta on Instagram, The Nutrition X twenty y'all at X
Speaker 3: twenty eight fitness dot com and my shirt new a
Speaker 3: CEOs for a Pathway to Success. I ain't gonna tell
Speaker 3: you about that.
Speaker 4: But that's stop going on, you know what I'm saying
Speaker 4: all the way?
Speaker 6: Yeah, teaching people what to do it four thousand dollars.
Speaker 3: But anyway, all right, Yeah, that's it, man.
Speaker 2: That's us Troy housekeeping it. Yeah.
Speaker 4: Shot everybody on patreon dot com. That is our product
Speaker 4: paid program.
Speaker 5: You know by now that if you're in the top
Speaker 5: four of top tiers, you get access to ey l
Speaker 5: University Online School, the number one online school in the world.
Speaker 5: Right now, we got over twenty five hundred members on there,
Speaker 5: learning every day, sharing information.
Speaker 4: The investment group is ringing off, the book club is
Speaker 4: ringing off.
Speaker 5: So shout to all the earners that are part of it,
Speaker 5: and we welcome any earned that that's thinking about it
Speaker 5: to come on over and join us on the other
Speaker 5: side and shout everybody that's supporting the merch.
Speaker 4: I see, shoty got a new You got a new
Speaker 4: color over there, bro, Yeah, I ain't get that color. Yeah,
Speaker 4: we got might be Mike. I gotta talk to him.
Speaker 5: So Shot, everybody that's supporting the merch on Early Leasion
Speaker 5: dot com man, we greatly appreciate it.
Speaker 2: Yeah, Les University, Yo University is a whole culture within
Speaker 2: itself and it's something that we're really proud of. Like
Speaker 2: every week we do weekly webinars and like we call
Speaker 2: all of our guests, so like your alumni, so it's
Speaker 2: like a lot of the past alumni. They come and
Speaker 2: they teach and it's like twenty minutes of teaching. Then
Speaker 2: it's like half an hour of like zoom questions, so
Speaker 2: like people actually get to ask them questions because a
Speaker 2: lot of times it's like they pick up a lot
Speaker 2: of information from the podcast, but it's still nothing like
Speaker 2: socially interacting with these people. So it's really dope, and
Speaker 2: everybody has just been really dope about it. So if
Speaker 2: you guys ever want to teach a class on merch
Speaker 2: or whatever, that'll be dope. But yeah, go to Eyo
Speaker 2: University dot com if you want to sign up, and
Speaker 2: thank you guys for rocking with us. We will see
Speaker 2: you next week. Peace. Peace.
Speaker 8: Buying a car in Carvana was so easy. I was
Speaker 8: able to finance it through them. I just oh, wait,
Speaker 8: you mean finance, Yeah, finance, got pre qualified for a
Speaker 8: Carvana Auto loan and my terms and shot from thousands
Speaker 8: of great car options, always.
Speaker 7: In my budget.
Speaker 8: That's cool, But financing through Carvana was so easy. Financed, done,
Speaker 8: and I get to pick up my car from their
Speaker 8: Carvana venue machine tomorrow by enanced.
Speaker 3: Right, That's what they said.
Speaker 8: You can spend time trying to pronounce financing, or you
Speaker 8: can actually finance and buy your card today.
Speaker 7: On financing subject to credit approval. Additional terms and conditions
Speaker 7: may apply.