WEBVTT - Bloomberg Businessweek Weekend - June 2nd, 2023

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<v Speaker 1>This is Bloomberg Business Wait inside from the reporters and

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<v Speaker 1>editors who bring you America's most trusted business magazine, plus

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<v Speaker 1>global business finance and tech news. The Bloomberg Business Week

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<v Speaker 1>Podcast with Carol Messer and Tim Stenebeck from Bloomberg Radio.

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<v Speaker 2>Okay, so we are definitely a watch in AI conversations,

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<v Speaker 2>the narrative the market moves related to such like this

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<v Speaker 2>year's mega app performance by end video though pulling back

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<v Speaker 2>a little bit today and keeping with that earlier on

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<v Speaker 2>Bloomberg TV, I think overnight actually Kathy Wood talking about

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<v Speaker 2>what will be the next to ride on the artificial

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<v Speaker 2>intelligence frenzy driven by Nvidia.

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<v Speaker 3>We think this is a very large market, and we

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<v Speaker 3>believe right now the hardware side of it is probably

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<v Speaker 3>in the thirty forty billion dollar range, So multiply that

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<v Speaker 3>by eight we see the software side going to eight

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<v Speaker 3>times that. But over the next between now and twenty thirty,

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<v Speaker 3>we think artificial intelligence is going to add more value

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<v Speaker 3>than any of our other technology platforms.

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<v Speaker 2>Are that of course, as Kathy Wood of ARC invest

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<v Speaker 2>really defending because she's been under a lot of criticism

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<v Speaker 2>Matt for her selling of Nvidia back in January, which

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<v Speaker 2>we know who has been on a tear this year.

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<v Speaker 4>It's basically tripled since then. So yeah, she continues to

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<v Speaker 4>say like valuations were too high and trying to kind

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<v Speaker 4>of justify the sale. I think she should just say,

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<v Speaker 4>we screwed up, you know, Maya Kalpa. We would have

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<v Speaker 4>preferred to make money with that stock. We didn't win some,

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<v Speaker 4>you lose some. Let's move on. Well, the software part

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<v Speaker 4>of the story is really interesting, I think great. The

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<v Speaker 4>only problem is her track record for exaggerating with her forecasts.

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<v Speaker 4>She's like the boy who cried ten thousand wolves, you know.

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<v Speaker 4>I mean she says Tesla's going to be worth two thousand.

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<v Speaker 4>By the way, Tesla's trading at the same piece four

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<v Speaker 4>p as in video. So okay.

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<v Speaker 2>The thing I will say is she was out early

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<v Speaker 2>when it comes to Tesla, a name that nobody wanted

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<v Speaker 2>to back, and she wasn't wrong about that. And so

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<v Speaker 2>maybe her numbers or her peaks, maybe you don't exactly

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<v Speaker 2>mesh with the reality. But a lot of the.

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<v Speaker 4>Trends that you go on, like one point three million,

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<v Speaker 4>I think jour there's.

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<v Speaker 2>A lot of plays that have and there are other

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<v Speaker 2>companies that have mimicked her in terms of the innovation play.

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<v Speaker 2>I'm just going to put that out.

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<v Speaker 4>We'll just take a look at the other side, the

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<v Speaker 4>performance of the fund. Okay, Okay, it's very bad.

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<v Speaker 2>But take it back to the beginning. Okay, all right,

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<v Speaker 2>we're going to continue this. In the meantime, we want

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<v Speaker 2>to do want to talk about one of the most

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<v Speaker 2>read stories on the Bloomberg Yes, folks, we're going to

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<v Speaker 2>get to a point here because it's about Hedge Fund,

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<v Speaker 2>specifically deploying chept to handle all of the gruntwork. So

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<v Speaker 2>it's got this AI play, no doubt about it. So

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<v Speaker 2>let's get into this story with Bloomberg News Managing Editor

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<v Speaker 2>of Technology and Global Cybersecurity, Linda Wan. She's here in

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<v Speaker 2>our Bloomberg Interactive Broker studio. I hope we didn't freak

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<v Speaker 2>you out with her.

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<v Speaker 4>No, I'm highly used you and I'm so.

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<v Speaker 5>Glad that I'm not here talking about in video because

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<v Speaker 5>I've been talking in video for the last week and

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<v Speaker 5>I'm done with it for now. All right, she's reaching

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<v Speaker 5>the trillion dollar mark and now now it's done for now.

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<v Speaker 4>Well, what's the wait?

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<v Speaker 2>What is the narrative around that is it that it's

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<v Speaker 2>just too much too right now at this point.

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<v Speaker 5>I think that everyone's freaked out over the past week, right,

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<v Speaker 5>I mean, you've seen it means huge gains. You got

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<v Speaker 5>to like take a pause and question whether it deserves that,

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<v Speaker 5>and then Kathy would right. I mean she's got some

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<v Speaker 5>valid points. There's going to be more competition in this space.

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<v Speaker 5>There already is. It's only a matter of time before

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<v Speaker 5>you see more and more people pile into this like

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<v Speaker 5>AI market and try to stake their own claim to it.

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<v Speaker 4>So it's absolutely true. I mean the thing about in

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<v Speaker 4>video not to bring it up, sorry Lennon, is that

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<v Speaker 4>for a while time, I feel like if you called

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<v Speaker 4>up your broker and said I need an on AI

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<v Speaker 4>right now, she probably was like, there's a stock for you.

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<v Speaker 4>It checks every box, as Kathy Wood said, and VideA

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<v Speaker 4>is it and that was the only stock. You know,

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<v Speaker 4>everybody else, even in AI wasn't doing nearly as well

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<v Speaker 4>as in Nvidia. But at least the good thing about

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<v Speaker 4>Kathy woods interview on Bloomberg TV is that she points

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<v Speaker 4>out there's gonna be a lot of other beneficiaries if

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<v Speaker 4>it's really true, if this is the next wave of innovation.

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<v Speaker 4>It's not just about the people who make chips, right,

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<v Speaker 4>there's so much more stroader.

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<v Speaker 5>I mean, think about the entire AI supply chain. It

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<v Speaker 5>goes from like the foss fuels that generate the electricity

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<v Speaker 5>that power the data centers that use the chips. There's

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<v Speaker 5>an entire chain to make money off of, not just

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<v Speaker 5>one company.

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<v Speaker 2>Right, So bring in tie in Wall Street because you know,

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<v Speaker 2>the one thing we need to talk about is AI

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<v Speaker 2>is not a new thing, and we keep bringing in

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<v Speaker 2>like whoa, look at this new you know, Shania object,

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<v Speaker 2>but it's been around for a long time. Generative machine learning, though,

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<v Speaker 2>does take this all to a different dimension. Talk to

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<v Speaker 2>us about Wall Street and they're embracing of AI and

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<v Speaker 2>where we are today.

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<v Speaker 5>Yeah, so let's talk specifically about generative AI because that

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<v Speaker 5>is where we are at right now. That is what's new, right,

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<v Speaker 5>And when it comes to generative AI, I'm talking about

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<v Speaker 5>like the AI tools like Chatcheep and Dolly where you

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<v Speaker 5>can give it a prompt like, you know, show me

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<v Speaker 5>a picture of a rooster that's pink sitting on a

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<v Speaker 5>brown couch and it'll be able to do that. So

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<v Speaker 5>it can like create content on the fly. They're basically

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<v Speaker 5>using these kinds of generative AI tools for back office work.

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<v Speaker 5>I mean you said it, well, grunt work, right, So

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<v Speaker 5>these are the kinds of tasks that you might assign

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<v Speaker 5>to interns or entry level workers or admins. Some examples

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<v Speaker 5>that we gave in our story today were summarizing fun

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<v Speaker 5>performance assessing, like vast amounts of market research to distill it,

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<v Speaker 5>writing basic code like these are the very mundane tasks

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<v Speaker 5>that real junior workers of Wall Street are used to doing.

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<v Speaker 2>And they've been doing this for a while. Are now

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<v Speaker 2>is this new?

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<v Speaker 5>This the generitive AI part is the new part, right,

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<v Speaker 5>So Wall Street has been using machine learning for years.

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<v Speaker 5>I mean these hedge funds are just as much software

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<v Speaker 5>companies as they are traders and investors at this point.

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<v Speaker 5>They employ a ton of engineers that just do quant research,

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<v Speaker 5>just build algorithms. I mean that's where like quant trading

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<v Speaker 5>comes from. So really AI is not new to the space.

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<v Speaker 5>Generative AI is new to the space. I mean it's

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<v Speaker 5>new to everybody. It's new to the world. Chat GPT

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<v Speaker 5>like changed everything and now suddenly everyone can program, everyone

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<v Speaker 5>can use large language models, everyone can write essays.

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<v Speaker 4>But Carol as you point out it's just one more

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<v Speaker 4>tool that Microsoft is offering people in the back office.

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<v Speaker 4>Right when I first started out as an intern at

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<v Speaker 4>Tucker Anthony, you know, twenty five years ago, Paul Matt Miller,

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<v Speaker 4>I had my introduction to Excel, Right, I was using

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<v Speaker 4>other Microsoft tools. I was, you know, printing out mailers.

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<v Speaker 2>But there are tools, and there are tools Matt that change.

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<v Speaker 4>Yeah, but this is not a lot. But I think, Lynn,

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<v Speaker 4>what you're saying is right now Wall Street is using

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<v Speaker 4>this just as far as the intern sending out Christmas cards,

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<v Speaker 4>right you Excel, right, that's right. It's not picking stocks

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<v Speaker 4>for anybody yet, correct, But it could.

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<v Speaker 2>Because they because and we've talked about this, Matt.

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<v Speaker 4>Right, well they wrote about it.

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<v Speaker 2>It gets smarter and smarter and smarter.

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<v Speaker 4>That's right.

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<v Speaker 5>I mean, it potentially could, and I think that that

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<v Speaker 5>is the hope of these hedge funds. But the technology

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<v Speaker 5>isn't perfect. You know, you might have read the stories,

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<v Speaker 5>but chat GPT it lies like it makes stuff up, literally,

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<v Speaker 5>and it spits out a lot of really inconsistent responses,

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<v Speaker 5>and nobody really knows why, even the people who built

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<v Speaker 5>these systems. So there's the issue of inconsistency and the

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<v Speaker 5>fact that it can make up things. But there's also

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<v Speaker 5>the issue of data leaks, which financial companies are.

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<v Speaker 4>Very You know, this weekend, I was using chat GPT

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<v Speaker 4>to try and determine the best strategy to get my

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<v Speaker 4>three of a kind in Yatzi, and it told me

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<v Speaker 4>one thing, and I questioned the model, and then it

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<v Speaker 4>told me another. It said, oh, I'm sorry, you're right.

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<v Speaker 2>I'll have a moment of map playing Yazi. Okay, go ahead.

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<v Speaker 4>My part is it makes mistakes. On the other hand,

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<v Speaker 4>in your story that that you know that we're kind

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<v Speaker 4>of focused on right now, Lynn, which is Justina Lee

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<v Speaker 4>and Segel Kishan wrote hedge funds are deploying chat gpt

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<v Speaker 4>to hand all the grunt work. They point out that

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<v Speaker 4>the FED found open AI's chat gpt does better than

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<v Speaker 4>Google's burt and determining whether or not sentences are hawkish

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<v Speaker 4>or dubvish. So it does have real value in terms

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<v Speaker 4>of investiation.

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<v Speaker 5>It could have very real value, and Justina and Sagel

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<v Speaker 5>laid it out very well. I think that they are

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<v Speaker 5>still trying to figure out where that value lies. I

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<v Speaker 5>think a part of it isn't even just concerns about

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<v Speaker 5>the factualness of these tools as much as it is

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<v Speaker 5>how do we make it work? How do we use

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<v Speaker 5>it so that it makes money? So there's that too.

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<v Speaker 2>I think the quandary is, like we talk about, it

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<v Speaker 2>gets smarter and smarter than more data that gets put

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<v Speaker 2>into it. But at the same point, does that mean

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<v Speaker 2>you have to open it up to everybody? And that

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<v Speaker 2>means everybody has your information?

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<v Speaker 5>And that is like, right, the open source nature of

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<v Speaker 5>some of these tools really freaks out Wall Street. They're

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<v Speaker 5>trying to like build their own in house tools. Everybody

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<v Speaker 5>is looking at that. But that's the that's the big concern,

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<v Speaker 5>right You just don't know where that information is being

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<v Speaker 5>stored when you put information. I don't know where your

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<v Speaker 5>yachtzi information is being stored in chat Gypt.

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<v Speaker 4>Right now, here's the thing to be open to everybody else.

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<v Speaker 4>You're three of a kind new roll twos? Do you

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<v Speaker 4>pick up the other three dice and roll them or

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<v Speaker 4>do you pick up all five? Because your chances of

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<v Speaker 4>rolling three of a kind are like forty two per d.

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<v Speaker 2>No is this holiday season when you get that card?

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<v Speaker 2>Happy Holidays. Matthew Miller from ABC Brokerage House it might

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<v Speaker 2>have been Shatchy Sha che Te. Great stuff. We're all

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<v Speaker 2>learning as we go in this Lynn, thanks so much.

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<v Speaker 2>This is just fun. Linda Want She's managing editor of

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<v Speaker 2>Technology and Global Cybersecurity at Bloomberg News. Here in our

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<v Speaker 2>Bloomberg Interactive Broker studio, do you play Scrabble two?

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<v Speaker 4>Well, we do play Scrabble, but was an international crew

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<v Speaker 4>so we felt it would be unfair and we chose

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<v Speaker 4>Yachtzi instead. Oh my gosh.

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<v Speaker 2>To be continued.

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<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

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<v Speaker 1>play Bloomberg You Love Them thirty.

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<v Speaker 2>All right, right now, though, we want to talk about

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<v Speaker 2>stuff going on outside of the United States, specifically what's

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<v Speaker 2>going on between Russia and Ukraine. The US and European

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<v Speaker 2>allies urging caution on whether Ukraine should have the right

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<v Speaker 2>to strike inside Russia that amid concerns that a potential

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<v Speaker 2>escalation could drag them into a broader war. Meantime, you've

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<v Speaker 2>got President Putin demanding that Russia strength and air defenses

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<v Speaker 2>around Moscow after the biggest drone attack on the capital

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<v Speaker 2>since you ordered the invasion of Ukraine. So let's get

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<v Speaker 2>the latest and some really thoughtful thinking about what's going on,

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<v Speaker 2>at least the latest incidents. A valued voice for US

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<v Speaker 2>on the war is Angela's stamp. She's senior fellow at

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<v Speaker 2>the Brookings Institution, a former National intelligence officer for Russia

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<v Speaker 2>and Eurasia at the National Intelligence Council. Also served in

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<v Speaker 2>the Office of Policy Planning at the US Department of State,

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<v Speaker 2>and her twenty nineteen book Putin's World, Russia Against the

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<v Speaker 2>West and with the Rest. She joins us once again

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<v Speaker 2>on the phone from Washington, DC. Angela, good to check

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<v Speaker 2>in with you once again. We've been wanting to since

0:10:55.320 --> 0:11:01.720
<v Speaker 2>those headlines about the drone attack in Moscow. Specifically, what

0:11:01.880 --> 0:11:04.760
<v Speaker 2>do you think about what's going on right now, this

0:11:04.880 --> 0:11:06.839
<v Speaker 2>war that's been going on for more than a year.

0:11:07.240 --> 0:11:09.160
<v Speaker 2>What do you think is going on inside the mind

0:11:09.200 --> 0:11:10.400
<v Speaker 2>of President Putin right now?

0:11:12.000 --> 0:11:15.400
<v Speaker 6>So President Putin knows that the Ukrainians have said that

0:11:15.400 --> 0:11:18.160
<v Speaker 6>they're going to launch a counter offensive anytime soon. They've

0:11:18.160 --> 0:11:20.520
<v Speaker 6>been saying that for some time. But we believe they

0:11:20.559 --> 0:11:23.959
<v Speaker 6>will do that, and so he's clearly very concerned about that.

0:11:24.360 --> 0:11:27.000
<v Speaker 6>Then you had a few weeks ago a lone drone

0:11:27.080 --> 0:11:30.800
<v Speaker 6>attack right inside the Crumlin walls, and then yesterday you

0:11:30.920 --> 0:11:35.200
<v Speaker 6>had these drones that attacked the very posh suburb of Moscow,

0:11:35.200 --> 0:11:37.640
<v Speaker 6>where all the wealthy people live and where Putin himself

0:11:38.000 --> 0:11:42.240
<v Speaker 6>has one of his official residences. So he must be

0:11:42.400 --> 0:11:46.319
<v Speaker 6>wondering what the Ukrainians or their supporters have up their

0:11:46.360 --> 0:11:49.439
<v Speaker 6>sleeves next. I mean, the Ukrainians have said that they

0:11:49.480 --> 0:11:52.920
<v Speaker 6>didn't launch the drones yesterday, we do know that they're

0:11:52.920 --> 0:11:58.520
<v Speaker 6>also saboteurs inside Russia. And just a few days ago

0:11:58.600 --> 0:12:00.560
<v Speaker 6>and it's going on now, we have a group of

0:12:00.600 --> 0:12:04.560
<v Speaker 6>people who identify themselves as anti Putin Russians march over

0:12:04.640 --> 0:12:08.199
<v Speaker 6>the border to Belgaroon, and today the Russians are evacuating

0:12:08.280 --> 0:12:12.720
<v Speaker 6>children from that border town. So it's really to give

0:12:12.720 --> 0:12:15.120
<v Speaker 6>the Russians a dose of their own medicine and make

0:12:15.160 --> 0:12:18.120
<v Speaker 6>them uneasy and not know what's coming in the future.

0:12:18.720 --> 0:12:19.720
<v Speaker 4>But it must make.

0:12:19.640 --> 0:12:23.920
<v Speaker 6>Putin very angry about this. This remember was supposed to

0:12:23.920 --> 0:12:24.960
<v Speaker 6>be a three day war.

0:12:25.760 --> 0:12:28.439
<v Speaker 4>So before we go any further with the drawing attacks

0:12:28.440 --> 0:12:31.400
<v Speaker 4>on the Kremlin. I've got to ask you, Angela about

0:12:31.400 --> 0:12:36.199
<v Speaker 4>what everyone says when I talk about this, and that is, well,

0:12:36.200 --> 0:12:39.120
<v Speaker 4>who did the Nordstream pipeline pipeline attack?

0:12:39.440 --> 0:12:39.640
<v Speaker 7>Right?

0:12:39.679 --> 0:12:42.280
<v Speaker 4>It doesn't make any sense that the Russians would have

0:12:42.320 --> 0:12:46.240
<v Speaker 4>sabotaged their own pipeline. But also the US doesn't typically

0:12:46.320 --> 0:12:50.240
<v Speaker 4>operate that way. It wasn't a fantastic job. So who

0:12:50.280 --> 0:12:51.480
<v Speaker 4>do you think was behind that?

0:12:52.360 --> 0:12:56.040
<v Speaker 6>I mean, who knows? There's so much mystery surrounding all

0:12:56.080 --> 0:12:59.400
<v Speaker 6>of this. I've seen reports in the press here that

0:12:59.520 --> 0:13:03.079
<v Speaker 6>some governs think that it was a group of Ukrainians

0:13:03.160 --> 0:13:06.800
<v Speaker 6>or pro pro Ukrainians, not government sponsored. But if you

0:13:06.960 --> 0:13:10.120
<v Speaker 6>like they were free lancing that they did that, I

0:13:10.120 --> 0:13:12.200
<v Speaker 6>don't know whether we'll ever know who did it. But

0:13:13.080 --> 0:13:15.080
<v Speaker 6>I don't really have any good theories. I mean, if

0:13:15.120 --> 0:13:17.200
<v Speaker 6>you say, if you think the Russians did it, the

0:13:17.280 --> 0:13:19.960
<v Speaker 6>only reason would be to raise you know, oil and

0:13:20.080 --> 0:13:24.280
<v Speaker 6>natural gas prices, but that seems a rather roundabout way

0:13:24.320 --> 0:13:27.600
<v Speaker 6>of doing it. So I think we don't know. Now.

0:13:28.240 --> 0:13:29.760
<v Speaker 2>As you said, we thought this was going to be

0:13:29.760 --> 0:13:31.600
<v Speaker 2>a three day war. Here we are, you know, one

0:13:31.679 --> 0:13:32.920
<v Speaker 2>year in counting.

0:13:32.640 --> 0:13:34.520
<v Speaker 4>So base thought it was going to be a three

0:13:34.600 --> 0:13:35.040
<v Speaker 4>year war.

0:13:35.200 --> 0:13:37.640
<v Speaker 2>Yeah, to be that's right exactly, And I think the

0:13:37.679 --> 0:13:39.200
<v Speaker 2>world thought that this was going to come to an

0:13:39.280 --> 0:13:42.840
<v Speaker 2>end much more quickly. Having said that, how do you

0:13:43.080 --> 0:13:44.960
<v Speaker 2>figure out or how do you think about when this

0:13:45.040 --> 0:13:47.200
<v Speaker 2>might come to an end and what might ultimately bring

0:13:47.240 --> 0:13:47.800
<v Speaker 2>it to an end.

0:13:48.679 --> 0:13:50.520
<v Speaker 6>Well, at the moment, there really does seem to be

0:13:50.559 --> 0:13:55.080
<v Speaker 6>no end in sight. I think Putin definitely believes that

0:13:55.120 --> 0:13:58.760
<v Speaker 6>he can outlast the West that eventually, you know, will

0:13:58.800 --> 0:14:01.000
<v Speaker 6>have elections in the US next year, there are other

0:14:01.040 --> 0:14:04.439
<v Speaker 6>European countries will have elections, and in the end people

0:14:04.440 --> 0:14:07.559
<v Speaker 6>will say, you know, we can't go on supporting Ukraine

0:14:07.640 --> 0:14:12.320
<v Speaker 6>like this. We're dealing with inflation and so we should

0:14:12.320 --> 0:14:15.040
<v Speaker 6>really think rethink that. So that's what he's waiting for.

0:14:15.240 --> 0:14:18.920
<v Speaker 6>He's waiting for the West to give up on Ukraine,

0:14:18.920 --> 0:14:21.800
<v Speaker 6>if you like, and then the Ukrainians won't have all

0:14:21.840 --> 0:14:24.480
<v Speaker 6>those weapons and so eventually they won't have any choice

0:14:24.600 --> 0:14:28.240
<v Speaker 6>but to negotiate with Russia on Russia's trumps. Now, so

0:14:28.360 --> 0:14:30.880
<v Speaker 6>far we haven't seen that happening. The West is still

0:14:30.880 --> 0:14:34.520
<v Speaker 6>pretty united fifteen months into it.

0:14:34.640 --> 0:14:39.360
<v Speaker 4>Yeah, I mean, Angela, we're starting to see, especially on

0:14:39.440 --> 0:14:42.720
<v Speaker 4>the far right grumblings about why are we funding this

0:14:42.800 --> 0:14:45.800
<v Speaker 4>war or at least why are we funding the defense

0:14:46.200 --> 0:14:49.920
<v Speaker 4>of this democratic nation. Do you think that's going to

0:14:50.000 --> 0:14:55.240
<v Speaker 4>go further? Does it seem like those in you know,

0:14:55.280 --> 0:14:58.080
<v Speaker 4>the Freedom Caucus are going to try and take funding away?

0:14:59.120 --> 0:15:00.440
<v Speaker 8>Oh, I'm sure that they will.

0:15:00.600 --> 0:15:02.760
<v Speaker 6>I mean, so far, I think we have very robust

0:15:02.880 --> 0:15:06.760
<v Speaker 6>congressional support for Ukraine mostly, but the people in the

0:15:06.800 --> 0:15:10.480
<v Speaker 6>Freedom Caucus, the people the supporters of Donald Trump, think

0:15:10.520 --> 0:15:13.320
<v Speaker 6>that we shouldn't be supporting Ukraine. Some of those people

0:15:13.360 --> 0:15:17.080
<v Speaker 6>even think that Russia should be our ally, not Ukraine.

0:15:17.120 --> 0:15:19.600
<v Speaker 6>And I'm sure as we get into the election season

0:15:19.640 --> 0:15:22.240
<v Speaker 6>for next year, those voices are going to get louder

0:15:22.680 --> 0:15:26.160
<v Speaker 6>and the people who still believe in supporting Ukraine are

0:15:26.200 --> 0:15:28.520
<v Speaker 6>going to have to come up with very convincing arguments.

0:15:28.600 --> 0:15:31.560
<v Speaker 2>What about the people of Russia? More broadly, are they

0:15:31.680 --> 0:15:35.000
<v Speaker 2>still behind him? We know that there are factions right

0:15:35.520 --> 0:15:38.720
<v Speaker 2>of folks that don't support it, but I'm just curious

0:15:38.760 --> 0:15:42.040
<v Speaker 2>more broadly, especially if you now see the attack, the

0:15:42.120 --> 0:15:45.880
<v Speaker 2>drone attack on Moscow, is that changing sentiment internally?

0:15:47.160 --> 0:15:49.440
<v Speaker 6>Well, I think for those people who believe in the

0:15:49.440 --> 0:15:52.360
<v Speaker 6>government narrative, then you know, the drones just shows that

0:15:52.440 --> 0:15:56.000
<v Speaker 6>it's the aggressive West. So the majority of Russians still

0:15:56.040 --> 0:15:59.800
<v Speaker 6>appear at least to support this war passively because they

0:15:59.800 --> 0:16:03.520
<v Speaker 6>have been fed this diet of propaganda that the Western

0:16:03.560 --> 0:16:05.720
<v Speaker 6>the US is out to get them. Then there are

0:16:05.720 --> 0:16:09.880
<v Speaker 6>groups in Russia who think that Putin isn't being strict

0:16:10.000 --> 0:16:12.160
<v Speaker 6>enough with this war, that the Russia should be more

0:16:12.200 --> 0:16:15.080
<v Speaker 6>extreme in the way that it's treating Ukraine. So he

0:16:15.160 --> 0:16:18.400
<v Speaker 6>gets criticism from the right as well. But so far

0:16:18.480 --> 0:16:20.120
<v Speaker 6>there does not seem to be any kind of a

0:16:20.160 --> 0:16:23.760
<v Speaker 6>ground swell movement in Russia that's anti war. Don't forget

0:16:23.800 --> 0:16:27.000
<v Speaker 6>a million people have already left Russia, many of who

0:16:27.280 --> 0:16:28.920
<v Speaker 6>left because they opposed the war.

0:16:29.560 --> 0:16:32.200
<v Speaker 4>All right, So in terms of the war on the

0:16:32.200 --> 0:16:36.440
<v Speaker 4>ground in Ukraine, what are the chances that the Ukrainians

0:16:36.480 --> 0:16:39.640
<v Speaker 4>can actually make some headway and push the Russians out?

0:16:39.760 --> 0:16:41.800
<v Speaker 4>Is that even in the cards or do they need

0:16:41.880 --> 0:16:44.680
<v Speaker 4>jets and a lot more from the West to do it? Well.

0:16:44.760 --> 0:16:46.680
<v Speaker 6>I think people believe that they may be able to

0:16:46.720 --> 0:16:49.520
<v Speaker 6>push the Russians out of some of the occupied areas

0:16:49.560 --> 0:16:52.160
<v Speaker 6>in this counter offensive, But this is only going to

0:16:52.160 --> 0:16:54.240
<v Speaker 6>be one of what apparently will be a number of

0:16:54.240 --> 0:16:57.520
<v Speaker 6>different counter offenses. I don't think anybody thinks for this

0:16:57.560 --> 0:17:00.240
<v Speaker 6>particular one that will happen soon, that they going to

0:17:00.280 --> 0:17:03.760
<v Speaker 6>push the Russians out of everything that they occupied, particularly

0:17:03.800 --> 0:17:06.840
<v Speaker 6>the territories that they already occupied after twenty fourteen.

0:17:07.800 --> 0:17:10.320
<v Speaker 2>So how do you think about this? I mean, I

0:17:10.400 --> 0:17:12.600
<v Speaker 2>think I've talked with you before, you know, writing another book,

0:17:12.640 --> 0:17:15.240
<v Speaker 2>and how you're thinking about you know, putin going forward

0:17:15.240 --> 0:17:18.159
<v Speaker 2>in Russia. I'm not wrong, but so like, how are

0:17:18.200 --> 0:17:19.120
<v Speaker 2>you thinking about this?

0:17:20.359 --> 0:17:22.880
<v Speaker 6>Well, I'm still thinking looking into what I think will

0:17:22.920 --> 0:17:26.280
<v Speaker 6>be a very long war. This could go on for

0:17:26.320 --> 0:17:28.760
<v Speaker 6>a long time, as long again, as long as Ukraine

0:17:28.760 --> 0:17:31.520
<v Speaker 6>gets weapons from the West, because the Russians will get

0:17:31.520 --> 0:17:35.320
<v Speaker 6>what they need, even if the army has performed certainly

0:17:35.359 --> 0:17:39.800
<v Speaker 6>below par. At some point the Russians might be persuaded

0:17:39.840 --> 0:17:43.080
<v Speaker 6>that it's in their interest to have a cease fire,

0:17:43.400 --> 0:17:45.760
<v Speaker 6>but so far they've said that they will only do

0:17:45.840 --> 0:17:49.520
<v Speaker 6>that if Ukraine accepts all their conditions, and as long

0:17:49.560 --> 0:17:51.760
<v Speaker 6>as Ukraine is fighting back and as long as it's

0:17:51.840 --> 0:17:54.720
<v Speaker 6>led by Voladimir Zelenski, they're not going to do that.

0:17:54.960 --> 0:17:58.440
<v Speaker 2>Hey, Angela, who watches this the most closely? China Taiwan.

0:17:58.560 --> 0:18:00.919
<v Speaker 2>I'm just curious North Korea. Who you think is watching this,

0:18:01.040 --> 0:18:03.680
<v Speaker 2>especially in terms of how the West reacts with Moscow.

0:18:04.240 --> 0:18:07.840
<v Speaker 6>Well, clearly China is watching very carefully because it does

0:18:07.880 --> 0:18:11.560
<v Speaker 6>affect its own view of maybe the timing on what

0:18:11.640 --> 0:18:15.520
<v Speaker 6>it does to Taiwan. And then I think probably countries

0:18:15.600 --> 0:18:19.200
<v Speaker 6>like North Korea are watching this too, just to see

0:18:19.720 --> 0:18:21.719
<v Speaker 6>how this plays out. But I think China is the

0:18:21.720 --> 0:18:24.400
<v Speaker 6>one for whom this probably has the most resonance.

0:18:24.800 --> 0:18:27.359
<v Speaker 4>North Korea they're watching it on like an old black

0:18:27.359 --> 0:18:29.160
<v Speaker 4>and white set with ars.

0:18:29.480 --> 0:18:32.720
<v Speaker 2>It's all right, they're watching, and they're watching. Angela always

0:18:32.760 --> 0:18:36.159
<v Speaker 2>appreciate you weighing in on this. Be well, good to

0:18:36.240 --> 0:18:39.000
<v Speaker 2>check in with Angela Stent, Senior Fellow at the Brookings Institution.

0:18:39.119 --> 0:18:42.960
<v Speaker 2>Check out Our World and her book that's on Putin's World,

0:18:43.080 --> 0:18:45.520
<v Speaker 2>Russia against the West and with the Rest. As we said,

0:18:45.800 --> 0:18:48.480
<v Speaker 2>you know, has served within the US Department of State

0:18:48.720 --> 0:18:51.720
<v Speaker 2>and the National Intelligence Councils there really has some great

0:18:51.800 --> 0:18:54.800
<v Speaker 2>vantage point on Putin himself, but just more broadly when

0:18:54.800 --> 0:18:56.400
<v Speaker 2>it comes to global policy.

0:18:59.080 --> 0:19:02.639
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

0:19:02.680 --> 0:19:06.359
<v Speaker 1>Live weekdays from two to five pm. Easter on Bloomberg Radio,

0:19:06.560 --> 0:19:09.440
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0:19:09.520 --> 0:19:13.480
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0:19:13.680 --> 0:19:15.359
<v Speaker 1>Play Bloomberg e Love and thirty.

0:19:17.080 --> 0:19:19.600
<v Speaker 2>Well, if you check out the Bloomberg original series The

0:19:19.600 --> 0:19:21.560
<v Speaker 2>Future with Hannah Fry, you may have come across an

0:19:21.600 --> 0:19:24.480
<v Speaker 2>episode that looked into how a scientific revolution has begun,

0:19:24.920 --> 0:19:27.840
<v Speaker 2>one that may bring the fantasy of immortality a little

0:19:27.840 --> 0:19:30.320
<v Speaker 2>closer to reality, at least by a few decades. Anyway,

0:19:30.600 --> 0:19:33.879
<v Speaker 2>researchers the world over are closing in on discoveries that

0:19:33.920 --> 0:19:37.879
<v Speaker 2>may help humans live longer, perhaps well into their one hundreds.

0:19:38.119 --> 0:19:41.040
<v Speaker 2>So we have lots of conversations and lots of questions

0:19:41.080 --> 0:19:44.560
<v Speaker 2>about wellness and living longer and lifespans in general. In

0:19:44.600 --> 0:19:48.000
<v Speaker 2>the meantime, investors, including Primetime Partners, are finding ways to

0:19:48.040 --> 0:19:50.479
<v Speaker 2>bet on the world's aging population. So with us in

0:19:50.520 --> 0:19:53.800
<v Speaker 2>our studio is Abby Miller Levey. She's co founder marging

0:19:53.840 --> 0:19:56.399
<v Speaker 2>partner of the early stage venture capital firm focused on

0:19:56.400 --> 0:19:59.000
<v Speaker 2>the trillion dollar global aging sector. There's a lot going on,

0:20:00.080 --> 0:20:02.520
<v Speaker 2>is Primetime Partners, co founded, by the way, with longtime

0:20:02.600 --> 0:20:06.840
<v Speaker 2>venture capitalist Alan Patrick ofv Welcome, Thank you so much

0:20:07.800 --> 0:20:09.240
<v Speaker 2>coming a little bit so we can hear you because

0:20:09.240 --> 0:20:11.359
<v Speaker 2>we want to make sure it's absolutely. Talk to us

0:20:11.359 --> 0:20:13.320
<v Speaker 2>a little bit about the aging space and how you

0:20:13.320 --> 0:20:15.800
<v Speaker 2>guys think about it as investors, because there is a

0:20:15.840 --> 0:20:18.360
<v Speaker 2>lot going on. But it could be you know, housing

0:20:18.520 --> 0:20:21.480
<v Speaker 2>for people aging, it could be healthcare, So how do

0:20:21.520 --> 0:20:22.160
<v Speaker 2>you think about it?

0:20:22.240 --> 0:20:27.160
<v Speaker 9>Absolutely, there are so many parts of how we think

0:20:27.200 --> 0:20:30.800
<v Speaker 9>about the longevity sector. And if you think about it

0:20:30.840 --> 0:20:35.000
<v Speaker 9>this way, if you ask ARP for example, they do

0:20:35.040 --> 0:20:37.080
<v Speaker 9>surveys all the time of older adults and they say,

0:20:37.080 --> 0:20:40.439
<v Speaker 9>what do you care about? And they care about their health,

0:20:40.960 --> 0:20:43.960
<v Speaker 9>they care about financial independence, and they care about having

0:20:43.960 --> 0:20:47.520
<v Speaker 9>meaningful experiences, and so that means basically, in my mind,

0:20:47.760 --> 0:20:52.160
<v Speaker 9>gravity means all of healthcare, all of retirement and wealth management,

0:20:53.280 --> 0:20:57.080
<v Speaker 9>all of consumer and media, and as well as housing

0:20:57.320 --> 0:21:00.600
<v Speaker 9>and real estate, and so it's quite a broad industry.

0:21:01.160 --> 0:21:04.360
<v Speaker 9>As investors, we're focused on the early stage and we

0:21:04.920 --> 0:21:07.680
<v Speaker 9>age tech as it's now called, had about two point

0:21:07.760 --> 0:21:10.840
<v Speaker 9>three trillion dollars of investments, sorry, billion dollars of investments

0:21:10.920 --> 0:21:13.400
<v Speaker 9>just in twenty one and twenty two. It's really an

0:21:13.400 --> 0:21:16.199
<v Speaker 9>emerging space. I liken it to where climate tech was

0:21:16.200 --> 0:21:20.600
<v Speaker 9>twenty years ago. Everybody understood that climate change was not

0:21:20.640 --> 0:21:23.360
<v Speaker 9>everyone there was a widespread there was a lot of data. Yes,

0:21:23.400 --> 0:21:25.600
<v Speaker 9>there was a lot of data that said climate change

0:21:25.640 --> 0:21:28.280
<v Speaker 9>is happening and we need to address it as a society.

0:21:28.840 --> 0:21:33.520
<v Speaker 9>This seismic shift in our age demographic that this is

0:21:33.560 --> 0:21:36.800
<v Speaker 9>not new information. The fact that twenty five percent of

0:21:36.800 --> 0:21:38.840
<v Speaker 9>the US population will be over the age of sixty

0:21:38.880 --> 0:21:42.800
<v Speaker 9>five by twenty fifty thirty percent in Japan, this is

0:21:42.800 --> 0:21:45.040
<v Speaker 9>not new information. The question is how do we adapt

0:21:45.080 --> 0:21:48.280
<v Speaker 9>to it, the same way that the climate tech industry

0:21:48.600 --> 0:21:52.080
<v Speaker 9>has had to adapt to this new reality. So that's

0:21:52.080 --> 0:21:54.320
<v Speaker 9>how we really think about it. There's a lot of opportunity,

0:21:54.359 --> 0:21:58.200
<v Speaker 9>but we have to in some ways prompt and nudge

0:21:58.280 --> 0:21:59.920
<v Speaker 9>and push on the urgency of the top.

0:22:00.160 --> 0:22:02.240
<v Speaker 4>Well, there are a lot of problems then to be solved,

0:22:02.280 --> 0:22:05.840
<v Speaker 4>right because especially if people are retiring at sixty five

0:22:06.000 --> 0:22:09.080
<v Speaker 4>seventy and they've on the financial side of it, they're

0:22:09.119 --> 0:22:13.440
<v Speaker 4>ready for maybe another twenty years, possibly thirty, But what

0:22:13.480 --> 0:22:15.679
<v Speaker 4>the data is showing is that they could go for

0:22:15.680 --> 0:22:20.280
<v Speaker 4>another fifty years, right, So absolutely, I guess there are

0:22:20.280 --> 0:22:22.160
<v Speaker 4>problems that need to be solved in terms of how

0:22:22.160 --> 0:22:25.240
<v Speaker 4>they finance it. The healthcare bill is going to be

0:22:25.280 --> 0:22:28.640
<v Speaker 4>off the charts, right, and then for meaningful experiences where

0:22:28.680 --> 0:22:30.400
<v Speaker 4>they going to do absolutely well.

0:22:30.440 --> 0:22:32.280
<v Speaker 9>You know, one of the most pressing problems is that

0:22:32.320 --> 0:22:34.640
<v Speaker 9>fifty percent of Americans don't have retirement savings.

0:22:34.680 --> 0:22:38.960
<v Speaker 2>That's what I think about. How if you're living longer, yay, yes,

0:22:39.040 --> 0:22:41.359
<v Speaker 2>If you don't have the money to support yourself, not

0:22:41.480 --> 0:22:41.960
<v Speaker 2>so great.

0:22:42.280 --> 0:22:42.440
<v Speaker 10>Well.

0:22:42.440 --> 0:22:45.199
<v Speaker 9>I think there's a few things. One is, you know,

0:22:45.240 --> 0:22:48.560
<v Speaker 9>our individual choices. You know, average retirement age right now

0:22:48.600 --> 0:22:50.399
<v Speaker 9>is sixty two. That hasn't changed much in the.

0:22:50.400 --> 0:22:51.200
<v Speaker 4>Past few years.

0:22:52.200 --> 0:22:54.800
<v Speaker 9>We are going to need to work longer, but that's

0:22:54.880 --> 0:22:58.000
<v Speaker 9>incredibly young exactly. Then you have forty more years of

0:22:58.600 --> 0:23:02.959
<v Speaker 9>basically acid DQ emulation versus a cumulation, and so that

0:23:03.119 --> 0:23:05.120
<v Speaker 9>is a major choice we have to make. And are

0:23:05.320 --> 0:23:07.480
<v Speaker 9>also given ageism in the workplace and things like that.

0:23:07.520 --> 0:23:10.119
<v Speaker 9>We need to really work on workforce longevity, but also

0:23:10.200 --> 0:23:14.200
<v Speaker 9>real changes in forcing retirement savings and so really excited

0:23:14.200 --> 0:23:15.359
<v Speaker 9>that the government do that.

0:23:15.640 --> 0:23:16.400
<v Speaker 4>Well. A couple of things.

0:23:16.440 --> 0:23:19.840
<v Speaker 9>The Secure Act two point zero was the first time

0:23:20.000 --> 0:23:22.760
<v Speaker 9>that by twenty twenty five, employers who offer four oh

0:23:22.800 --> 0:23:25.960
<v Speaker 9>one ks are going to have auto enrollment. In other words,

0:23:26.000 --> 0:23:28.119
<v Speaker 9>instead of saying to someone at twenty, hey, would you

0:23:28.200 --> 0:23:29.000
<v Speaker 9>like to save now?

0:23:30.520 --> 0:23:31.000
<v Speaker 4>Just do it?

0:23:31.280 --> 0:23:33.440
<v Speaker 9>And there have been studies done by Bank of America

0:23:33.480 --> 0:23:37.040
<v Speaker 9>that show basically that increases participation by five x. And

0:23:37.119 --> 0:23:39.800
<v Speaker 9>so what Oftentimes in my role as an investor in

0:23:39.800 --> 0:23:42.480
<v Speaker 9>the space, friends and family always ask me, you know, Abby,

0:23:42.520 --> 0:23:44.960
<v Speaker 9>what's the secret to longevity? As if I know some

0:23:45.000 --> 0:23:46.960
<v Speaker 9>secret pill. And by the way, there's a huge biotech

0:23:47.000 --> 0:23:50.320
<v Speaker 9>industry focus on this. I always say, and they're very

0:23:50.760 --> 0:23:53.200
<v Speaker 9>kind of it's not as sexy an answer, but I say,

0:23:53.200 --> 0:23:55.119
<v Speaker 9>max out your four o one k that's the secret

0:23:55.200 --> 0:23:57.720
<v Speaker 9>to longevity, because if you don't have financial longevity, you

0:23:57.760 --> 0:24:00.480
<v Speaker 9>will not have a lesser chance of having a decent

0:24:00.480 --> 0:24:02.640
<v Speaker 9>health span. And we are starting to see that people

0:24:02.680 --> 0:24:05.000
<v Speaker 9>in their twenty and thirties right now are investing at

0:24:05.040 --> 0:24:06.760
<v Speaker 9>higher rates in their four to one k's than before.

0:24:07.080 --> 0:24:09.760
<v Speaker 9>And in fact, one of our portfolio companies is called Penelope.

0:24:10.119 --> 0:24:13.359
<v Speaker 9>What they do is they allow solopreneurs and micro business

0:24:13.359 --> 0:24:15.840
<v Speaker 9>owners to offer four oh one k's at reasonable prices,

0:24:16.200 --> 0:24:18.520
<v Speaker 9>because as a small business owner or even a gig

0:24:18.560 --> 0:24:21.280
<v Speaker 9>economy worker, you should be able to have your own

0:24:21.320 --> 0:24:23.720
<v Speaker 9>four to oh one k and as a self employed person.

0:24:24.280 --> 0:24:26.960
<v Speaker 9>So we really see that as an opportunity in terms

0:24:27.000 --> 0:24:30.480
<v Speaker 9>of retirement savings to think about that. The other interesting

0:24:30.520 --> 0:24:33.400
<v Speaker 9>part of the industry is really going to be around

0:24:33.480 --> 0:24:36.760
<v Speaker 9>acid dcumulation. Most of our financial services sector is focused

0:24:36.800 --> 0:24:39.840
<v Speaker 9>on accumulation. If you think about decumulation, this is everything

0:24:39.880 --> 0:24:42.480
<v Speaker 9>from now that you have these four to one k's most

0:24:42.480 --> 0:24:44.960
<v Speaker 9>people they're sitting in. First of all, most people have

0:24:44.960 --> 0:24:47.880
<v Speaker 9>an average of seven retirement accounts. If you have retirement accounts,

0:24:47.880 --> 0:24:50.360
<v Speaker 9>because every time you move employers or out of work

0:24:50.400 --> 0:24:52.439
<v Speaker 9>and do a roth IRA or an IRA, then you

0:24:52.480 --> 0:24:54.760
<v Speaker 9>have all these accounts and they are these small sums

0:24:54.760 --> 0:24:59.159
<v Speaker 9>of money sitting typically in passive investment accounts. So another

0:24:59.560 --> 0:25:02.159
<v Speaker 9>business we really like is a business call retireable that

0:25:02.480 --> 0:25:05.360
<v Speaker 9>basically allows you to put them all together and then

0:25:06.119 --> 0:25:08.520
<v Speaker 9>look at, actually, how do we invest or think about

0:25:08.680 --> 0:25:12.040
<v Speaker 9>even drawing a paycheck from our retirement saving so you're

0:25:12.080 --> 0:25:14.920
<v Speaker 9>really thinking about it differently. And also home, of course,

0:25:14.960 --> 0:25:17.880
<v Speaker 9>home equity. You know, the majority of older adults eighty

0:25:17.880 --> 0:25:21.359
<v Speaker 9>seven percent own they have home equity, and so how

0:25:21.400 --> 0:25:23.080
<v Speaker 9>do you think about that as a bank account and

0:25:23.160 --> 0:25:27.280
<v Speaker 9>really without the punitive products that may have existed or this,

0:25:27.560 --> 0:25:31.000
<v Speaker 9>you know, sense of it is it has only emergency funding.

0:25:31.240 --> 0:25:33.760
<v Speaker 9>How do you really think about it actively as funding?

0:25:34.359 --> 0:25:36.760
<v Speaker 9>You do say early stage that you guys go into.

0:25:36.800 --> 0:25:38.920
<v Speaker 9>Where are you seeing the most kind of company creation?

0:25:39.240 --> 0:25:41.760
<v Speaker 9>Is it in the financial products? Is it in how

0:25:41.800 --> 0:25:44.400
<v Speaker 9>we live? Is it how we experience? Is it healthcare?

0:25:44.520 --> 0:25:45.520
<v Speaker 9>It's absolutely in healthcare.

0:25:45.600 --> 0:25:45.760
<v Speaker 4>Yah.

0:25:45.800 --> 0:25:48.440
<v Speaker 9>So two thirds of our investing is in healthcare, and healthcare,

0:25:48.680 --> 0:25:50.399
<v Speaker 9>you know, is still the largest, you know, one of

0:25:50.440 --> 0:25:53.840
<v Speaker 9>the largest contributors of our society. And older adults consume

0:25:53.880 --> 0:25:56.399
<v Speaker 9>two thirds of all health care spent. So there's really

0:25:56.560 --> 0:25:59.520
<v Speaker 9>incentives on everybody side. The government that pays for sixty

0:25:59.560 --> 0:26:03.520
<v Speaker 9>five percent older Americans healthcare, the health plans, insures and

0:26:03.840 --> 0:26:07.880
<v Speaker 9>pharmac everybody is incentive to figure out how we take

0:26:08.040 --> 0:26:09.560
<v Speaker 9>better care of older adults.

0:26:09.760 --> 0:26:11.840
<v Speaker 2>So what do you invest in? I'm curious the kind

0:26:11.840 --> 0:26:13.200
<v Speaker 2>of companies that are come up on your radar and

0:26:13.280 --> 0:26:14.959
<v Speaker 2>you say, okay, this is something of interest.

0:26:15.520 --> 0:26:18.920
<v Speaker 9>Absolutely Honestly, you follow the money and where the money

0:26:19.000 --> 0:26:21.600
<v Speaker 9>is is basically in figuring out how to reduce the

0:26:21.600 --> 0:26:24.320
<v Speaker 9>cost of care and how to make care more accessible.

0:26:24.359 --> 0:26:27.040
<v Speaker 9>If I had to bucket it into two buckets, again,

0:26:27.080 --> 0:26:29.600
<v Speaker 9>we don't do pharm our biotech, So that's something that's

0:26:29.640 --> 0:26:32.880
<v Speaker 9>not in our purview, but within our purview, it's reducing

0:26:32.920 --> 0:26:36.440
<v Speaker 9>cost of care. So, for example, anything that would prevent

0:26:36.480 --> 0:26:39.399
<v Speaker 9>an older adult from hospitalization. A hospitalization can cost a

0:26:39.440 --> 0:26:42.359
<v Speaker 9>health plan anywhere from fifteen to twenty thousand dollars. So

0:26:42.440 --> 0:26:49.120
<v Speaker 9>reducing hospitalizations might be nutrition, might be, medication adherents might

0:26:49.160 --> 0:26:53.880
<v Speaker 9>be fall prevention might be even things such as updating

0:26:53.920 --> 0:26:56.400
<v Speaker 9>your home to make sure that there's safety within the home.

0:26:56.800 --> 0:27:00.680
<v Speaker 9>So we've invested in several solutions that set into health

0:27:00.720 --> 0:27:03.080
<v Speaker 9>plans to say, hey, let's prevent these hospitalizations that have

0:27:03.320 --> 0:27:06.120
<v Speaker 9>clinical results and data to show we can prevent hospitalizations.

0:27:06.119 --> 0:27:09.560
<v Speaker 9>So that's one example on the accessibility front. I mean,

0:27:09.640 --> 0:27:13.800
<v Speaker 9>I'm sure most of the listeners here recognize that COVID

0:27:13.880 --> 0:27:15.600
<v Speaker 9>changed everything in terms of telemedicine.

0:27:15.680 --> 0:27:15.880
<v Speaker 2>Right.

0:27:15.920 --> 0:27:21.639
<v Speaker 9>Telemedicine wasn't a was very infrequently a reimbursable experience before COVID,

0:27:21.680 --> 0:27:25.280
<v Speaker 9>but it was basically built into our healthcare system now

0:27:25.320 --> 0:27:27.919
<v Speaker 9>as a way to deliver care. So we've invested in

0:27:28.000 --> 0:27:32.639
<v Speaker 9>many businesses that frankly make telemedicine more accessible from an

0:27:32.680 --> 0:27:35.480
<v Speaker 9>infrastructure layer company called open Loop, and then about a

0:27:35.520 --> 0:27:38.040
<v Speaker 9>third of our investments use telemedicine as a delivery and

0:27:38.080 --> 0:27:40.000
<v Speaker 9>accessibility mechanism.

0:27:40.160 --> 0:27:40.960
<v Speaker 4>And we're looking at.

0:27:40.880 --> 0:27:43.000
<v Speaker 9>Other businesses, you know, and I know everyone's very focused

0:27:43.040 --> 0:27:47.679
<v Speaker 9>on AI, you know, within healthcare. What's really interesting is

0:27:47.760 --> 0:27:51.560
<v Speaker 9>you think about the word care. Healthcare, particularly for older adults,

0:27:51.560 --> 0:27:54.200
<v Speaker 9>has always been a service business. There's a human involved,

0:27:54.640 --> 0:27:57.239
<v Speaker 9>and where does AI do a wonderful job? It does

0:27:57.280 --> 0:28:00.840
<v Speaker 9>a wonderful job of making human interactions faster, easier, and

0:28:00.920 --> 0:28:01.600
<v Speaker 9>more personalized.

0:28:01.720 --> 0:28:03.000
<v Speaker 2>We talk about this. I don't know if this is

0:28:03.000 --> 0:28:04.640
<v Speaker 2>where you're going. And forgive me if I'm like off

0:28:04.760 --> 0:28:07.440
<v Speaker 2>off in a crazy way, but just this whole idea

0:28:07.440 --> 0:28:10.320
<v Speaker 2>of older people who are who are lonely, this idea

0:28:10.359 --> 0:28:13.200
<v Speaker 2>of creating a robot or something that can I know, Matt,

0:28:13.240 --> 0:28:15.280
<v Speaker 2>you're looking at me like I'm crazy, but I've seen

0:28:15.320 --> 0:28:18.879
<v Speaker 2>it firsthand and it's devastating. And whether there can be

0:28:18.920 --> 0:28:20.360
<v Speaker 2>in interactions. I know you think.

0:28:20.640 --> 0:28:22.159
<v Speaker 4>I don't think that's crazy. I did a story on

0:28:22.200 --> 0:28:24.480
<v Speaker 4>that like twenty years ago. My thing is, I wonder

0:28:24.520 --> 0:28:26.919
<v Speaker 4>how high valuations are right now, because I'm sure a

0:28:26.920 --> 0:28:28.760
<v Speaker 4>lot of people want to get into this space. It's

0:28:28.800 --> 0:28:30.639
<v Speaker 4>an incredible demographic right.

0:28:30.520 --> 0:28:33.040
<v Speaker 2>Sure, Well, I just got about twenty seconds important.

0:28:33.359 --> 0:28:35.440
<v Speaker 9>So robots we're less excited about.

0:28:35.520 --> 0:28:36.520
<v Speaker 4>We're excited about.

0:28:36.280 --> 0:28:40.880
<v Speaker 9>Technology enabling meetups, live, you know, experiences. It's really human

0:28:40.880 --> 0:28:45.160
<v Speaker 9>to human. But on valuations, just like everybody else, valuations

0:28:45.160 --> 0:28:48.640
<v Speaker 9>have come down back to i'd say, you know, twenty

0:28:48.760 --> 0:28:53.320
<v Speaker 9>nineteen levels on many companies. But because we invest early stage,

0:28:53.640 --> 0:28:57.680
<v Speaker 9>early stage has largely been protected from the valuation perspective.

0:28:57.880 --> 0:29:00.280
<v Speaker 9>I think the one thing that has changed is people

0:29:00.320 --> 0:29:02.880
<v Speaker 9>are focused on profitability and making their money last.

0:29:02.920 --> 0:29:04.840
<v Speaker 2>We have to run, come back soon. We'll do all right,

0:29:04.920 --> 0:29:08.160
<v Speaker 2>Abby Miller Levey. She's co founder managing partner at Primetime Partners.

0:29:08.160 --> 0:29:09.640
<v Speaker 2>Here in studio, you're.

0:29:09.480 --> 0:29:13.080
<v Speaker 1>Listening to the Bloomberg Business Week Podcast. Catch us live

0:29:13.160 --> 0:29:16.480
<v Speaker 1>weekdays from two to five pm Easter on Bloomberg Radio,

0:29:16.680 --> 0:29:19.560
<v Speaker 1>the Bloomberg Business App, and you too. You can also

0:29:19.680 --> 0:29:23.600
<v Speaker 1>listen live to our flagship New York station, Just Say Alexa,

0:29:23.800 --> 0:29:25.480
<v Speaker 1>Play Bloomberg, e Love and thirty.

0:29:26.960 --> 0:29:27.120
<v Speaker 4>Well.

0:29:27.120 --> 0:29:28.920
<v Speaker 2>In our last segment, we talked about the one trillion

0:29:28.960 --> 0:29:32.440
<v Speaker 2>dollar global aging sector and how investors are tapping into it.

0:29:32.760 --> 0:29:36.440
<v Speaker 2>One new eldercare benefit company in that group, though, is

0:29:36.480 --> 0:29:40.240
<v Speaker 2>called Papa It's essentially a gig economy version of home assistance,

0:29:40.280 --> 0:29:43.360
<v Speaker 2>a family on demand task rabbit for seniors that's being

0:29:43.400 --> 0:29:46.280
<v Speaker 2>offered by some well known health plans and is embroiled

0:29:46.320 --> 0:29:50.480
<v Speaker 2>in assault allegations. Bloomberg News Technology and venture capital reporter

0:29:50.600 --> 0:29:53.680
<v Speaker 2>Priya Annan and the editor of Bloomberg BusinessWeek, Joel Webber,

0:29:53.880 --> 0:29:55.520
<v Speaker 2>joined me and Matt Miller with more.

0:29:56.240 --> 0:29:59.760
<v Speaker 11>The company is venture backed, it's a handful of years old.

0:30:00.280 --> 0:30:03.320
<v Speaker 11>It's been valued by investors including soft Bank and Tiger

0:30:03.360 --> 0:30:06.840
<v Speaker 11>Global at one point four billion dollars. Their model is

0:30:07.040 --> 0:30:11.040
<v Speaker 11>essentially bring the gig economy to eldercare. So they have

0:30:11.080 --> 0:30:14.320
<v Speaker 11>a network of independent contractors who can sign up within minutes,

0:30:14.400 --> 0:30:17.760
<v Speaker 11>go through a background check process, and get onboarded, and

0:30:17.800 --> 0:30:21.200
<v Speaker 11>then those folks are sent to the homes of elderly

0:30:21.240 --> 0:30:23.840
<v Speaker 11>clients who are members of health plans that the company

0:30:23.880 --> 0:30:26.600
<v Speaker 11>contracts with. The company does a lot of business with

0:30:26.800 --> 0:30:30.400
<v Speaker 11>Medicare advantage plans. Some of the country's biggest insurers are

0:30:30.840 --> 0:30:35.160
<v Speaker 11>customers and clients of PAPA, and working with Medicare Advantage,

0:30:35.160 --> 0:30:37.640
<v Speaker 11>they're essentially taxpayer subsidized.

0:30:37.960 --> 0:30:41.000
<v Speaker 4>Well, the thing is, even before I read your story,

0:30:41.400 --> 0:30:44.240
<v Speaker 4>Eldercare and childcare is the last place I want the

0:30:44.240 --> 0:30:47.320
<v Speaker 4>gig economy to be. Is everybody for this, it's such

0:30:47.320 --> 0:30:48.360
<v Speaker 4>a bad idea.

0:30:48.400 --> 0:30:51.320
<v Speaker 11>Well, what we found in our investigation where I reviewed

0:30:51.400 --> 0:30:54.400
<v Speaker 11>more than one thousand incident records of complaints that have

0:30:54.480 --> 0:30:58.680
<v Speaker 11>been filed with the company by members, by its own workforce,

0:30:58.760 --> 0:31:02.240
<v Speaker 11>the independent contractors who who are the pals that they send.

0:31:02.280 --> 0:31:05.120
<v Speaker 11>That's the term they've given their workers. You send a

0:31:05.160 --> 0:31:08.160
<v Speaker 11>pal to the home of an elderly member. The company's

0:31:08.200 --> 0:31:12.160
<v Speaker 11>whole thing is they remove the nursing element from homemade

0:31:12.280 --> 0:31:16.160
<v Speaker 11>and so you know, they send independent contractors with very

0:31:16.200 --> 0:31:19.040
<v Speaker 11>little training a short video that they watch for training

0:31:19.400 --> 0:31:21.600
<v Speaker 11>into homes and the way they were able to sell

0:31:21.680 --> 0:31:24.360
<v Speaker 11>us to insurers is there's a huge shortage of caregivers

0:31:24.440 --> 0:31:27.520
<v Speaker 11>in this country. But at the same time, in reviewing

0:31:27.600 --> 0:31:31.280
<v Speaker 11>the more than thousand records of complaints that have been filed,

0:31:31.280 --> 0:31:34.640
<v Speaker 11>it's clear that their contractors are sent into situations that

0:31:34.680 --> 0:31:38.920
<v Speaker 11>they're unprepared for, and it does lead to some questions

0:31:38.920 --> 0:31:41.800
<v Speaker 11>around is the gig economy the right model for a

0:31:41.880 --> 0:31:43.280
<v Speaker 11>company of this sort right?

0:31:43.680 --> 0:31:45.520
<v Speaker 4>And part of the reason why.

0:31:45.240 --> 0:31:48.680
<v Speaker 11>This has been something that insurance companies have signed on

0:31:48.760 --> 0:31:52.480
<v Speaker 11>board for is there is this severe shortage of caregivers

0:31:52.520 --> 0:31:54.640
<v Speaker 11>in the US. The Surgeon General has talked about this.

0:31:55.600 --> 0:31:58.000
<v Speaker 11>You know, people have written extensively about just the lack

0:31:58.040 --> 0:32:01.760
<v Speaker 11>of caregiver services in America. In this case, the population

0:32:02.000 --> 0:32:06.760
<v Speaker 11>that this company is serving Medicare advantage plans. Oftentimes folks

0:32:06.800 --> 0:32:09.560
<v Speaker 11>are very vulnerable in that population, and cost is also

0:32:09.600 --> 0:32:12.840
<v Speaker 11>an issue. So when this company pop up partners with

0:32:12.880 --> 0:32:15.720
<v Speaker 11>a health insurance plan, oftentimes the insurance plan will make

0:32:15.720 --> 0:32:19.280
<v Speaker 11>it available as a service to its members for you know,

0:32:19.600 --> 0:32:21.560
<v Speaker 11>X amount of hours a week that they can use

0:32:21.560 --> 0:32:24.320
<v Speaker 11>this thing for free. Right, they don't have any other

0:32:24.360 --> 0:32:26.200
<v Speaker 11>form of help. They don't have family members who can

0:32:26.240 --> 0:32:28.720
<v Speaker 11>be caregivers for them, and family members who can help

0:32:28.760 --> 0:32:31.920
<v Speaker 11>them get to the store, to the bank, to do laundry,

0:32:32.000 --> 0:32:34.960
<v Speaker 11>things like that. The idea is that they would then

0:32:35.000 --> 0:32:38.640
<v Speaker 11>turn to these contractors through this app right exactly on demand.

0:32:38.640 --> 0:32:39.080
<v Speaker 11>They call it.

0:32:39.160 --> 0:32:41.600
<v Speaker 2>We want to bring in the editor of Bloomberg Business Week, magazine,

0:32:41.680 --> 0:32:43.400
<v Speaker 2>jail Web or he's here in our studio as well.

0:32:43.440 --> 0:32:44.880
<v Speaker 2>I do feel like this is the kind of story

0:32:44.920 --> 0:32:46.960
<v Speaker 2>you guys do so well. It's like very specific and

0:32:47.000 --> 0:32:48.800
<v Speaker 2>really gets into the details, and it sounds like there's

0:32:48.800 --> 0:32:51.520
<v Speaker 2>still a lot to figure out about kind of either

0:32:51.560 --> 0:32:52.920
<v Speaker 2>how to make it work better or where it all

0:32:52.920 --> 0:32:53.200
<v Speaker 2>went from.

0:32:53.240 --> 0:32:55.520
<v Speaker 10>Yeah, all Priya and her excellent reporting on this one,

0:32:56.080 --> 0:32:57.760
<v Speaker 10>you know, to Madge to your point there of like

0:32:57.800 --> 0:32:58.800
<v Speaker 10>who thinks this is a good idea?

0:32:58.880 --> 0:33:01.640
<v Speaker 4>Well, you know the company, and you know the company

0:33:01.640 --> 0:33:03.960
<v Speaker 4>also put the name Papa. It is a terrible idea.

0:33:04.160 --> 0:33:04.760
<v Speaker 4>It's solved.

0:33:05.160 --> 0:33:08.320
<v Speaker 10>You talk about marketing and that the CEO and founder

0:33:08.560 --> 0:33:12.160
<v Speaker 10>actually had some personal experience with and so scaling. That

0:33:12.320 --> 0:33:15.640
<v Speaker 10>is totally where this came from. Of course, we are

0:33:15.680 --> 0:33:18.800
<v Speaker 10>in this massive shortage of workers everywhere, and.

0:33:19.400 --> 0:33:21.120
<v Speaker 4>Who needs to spend time with people?

0:33:21.360 --> 0:33:24.480
<v Speaker 10>Like literally people need to spend time with people. In theory,

0:33:24.600 --> 0:33:26.400
<v Speaker 10>this sounds great. It's just sort of one of those

0:33:26.480 --> 0:33:29.920
<v Speaker 10>realities where the gig economy meets up with something that

0:33:30.040 --> 0:33:34.200
<v Speaker 10>hasn't totally been kind of proofed in the real world.

0:33:34.280 --> 0:33:36.320
<v Speaker 2>Read pre an Nouns full story online er on the

0:33:36.360 --> 0:33:39.400
<v Speaker 2>Bloomberg Terminal for more details on some of the allegations

0:33:39.440 --> 0:33:40.360
<v Speaker 2>facing pop Up.

0:33:44.800 --> 0:33:48.280
<v Speaker 1>You're listening to the Bloomberg Business Week podcast that's just

0:33:48.400 --> 0:33:52.080
<v Speaker 1>live weekdays from two to five pm Eastern on Bloomberg Radio.

0:33:52.280 --> 0:33:55.560
<v Speaker 1>The Bloomberg Business App and YouTube. You can also listen

0:33:55.680 --> 0:33:59.200
<v Speaker 1>live to our flagship New York station. Just say Alexa,

0:33:59.360 --> 0:34:16.360
<v Speaker 1>play bloom Bird. You love him dirty.

0:34:18.160 --> 0:34:19.840
<v Speaker 2>I can't believe you can hear this, Stree.

0:34:20.800 --> 0:34:23.239
<v Speaker 4>No, are you not wearing an earpiece? He's not wearing

0:34:23.239 --> 0:34:25.520
<v Speaker 4>headphones or an earpiece, so you can't hear but Stree.

0:34:26.440 --> 0:34:28.400
<v Speaker 4>Stree has always hated Alice Cooper?

0:34:28.520 --> 0:34:32.720
<v Speaker 2>Do you hate Alice Cooper? School's out forever? Okay? Anyway,

0:34:32.880 --> 0:34:35.480
<v Speaker 2>Moyle Today, Now in the rear view mirror, many parents

0:34:35.520 --> 0:34:37.640
<v Speaker 2>are getting ready to send their kids off to summer camp,

0:34:37.680 --> 0:34:40.160
<v Speaker 2>and our BusinessWeek team out this week with a special

0:34:40.280 --> 0:34:42.920
<v Speaker 2>digital series on the what is it like three to

0:34:43.000 --> 0:34:45.960
<v Speaker 2>four billion dollar market for such programs that served twenty

0:34:46.080 --> 0:34:49.160
<v Speaker 2>six million Americans each year and many years ago. Matt Miller.

0:34:50.160 --> 0:34:52.440
<v Speaker 2>So let's get into it because occupying a small but

0:34:52.520 --> 0:34:55.200
<v Speaker 2>pricey corner in that space is a name very familiar

0:34:55.200 --> 0:34:58.600
<v Speaker 2>to our audience. We're talking about the head of Goldman Sachs.

0:34:58.640 --> 0:35:01.520
<v Speaker 2>So let's get into it. Bloomberg News Senior Finance reporter

0:35:01.560 --> 0:35:05.040
<v Speaker 2>Street Atarajen is here in our interactive broker studio along

0:35:05.040 --> 0:35:07.600
<v Speaker 2>with the editor of Bloomberg Business Week, jol Weber. As

0:35:07.640 --> 0:35:09.880
<v Speaker 2>we said both in studio, the story is as we

0:35:09.960 --> 0:35:12.880
<v Speaker 2>mentioned digital online at Bloomberg dot com, slash BUSINESSWEEKND on

0:35:12.880 --> 0:35:15.520
<v Speaker 2>the Bloomberg terminal, till can we start the big picture?

0:35:15.560 --> 0:35:18.520
<v Speaker 2>Because it is one of several stories that you guys

0:35:18.560 --> 0:35:19.400
<v Speaker 2>have online.

0:35:19.480 --> 0:35:22.440
<v Speaker 10>Yeah, I would look at summer and a thing that

0:35:22.920 --> 0:35:25.680
<v Speaker 10>you know, it's got some nostalgia vibes to it, but

0:35:25.719 --> 0:35:28.560
<v Speaker 10>it turns out to be this massive industry that you know,

0:35:28.640 --> 0:35:30.759
<v Speaker 10>it's sort of quiet and nobody really knows about it

0:35:30.800 --> 0:35:35.080
<v Speaker 10>is summer camp. And when we started to think about

0:35:35.200 --> 0:35:39.920
<v Speaker 10>what the summer camp machine looks like, we started to

0:35:40.000 --> 0:35:42.759
<v Speaker 10>kind of like spool up some stories and then it

0:35:42.800 --> 0:35:45.240
<v Speaker 10>just got really fun and we kept kind of digging around,

0:35:45.280 --> 0:35:49.640
<v Speaker 10>and then Sri and Max Abelson were like, did you

0:35:49.680 --> 0:35:52.279
<v Speaker 10>know that the Goldman Saxio owns a summer camp And

0:35:52.280 --> 0:35:55.720
<v Speaker 10>we're like, no, uh.

0:35:55.120 --> 0:35:56.279
<v Speaker 4>No, I did not know that.

0:35:56.360 --> 0:35:59.399
<v Speaker 10>Actually, Like thanks for sharing that and like tell me more,

0:35:59.400 --> 0:36:02.200
<v Speaker 10>and they're like, well, actually, we think he might have

0:36:02.280 --> 0:36:06.240
<v Speaker 10>maybe bought into more than one. And then it turns

0:36:06.239 --> 0:36:08.640
<v Speaker 10>out that Matt Miller grew up going to summer Camp

0:36:08.719 --> 0:36:12.400
<v Speaker 10>and he had recommendations which did not inform the package,

0:36:12.400 --> 0:36:14.799
<v Speaker 10>but we find out things about our colleagues after the

0:36:14.880 --> 0:36:18.040
<v Speaker 10>fact that you know, I'm hoping to learn more.

0:36:18.520 --> 0:36:20.000
<v Speaker 4>Wait, did you not go to summer camp?

0:36:20.200 --> 0:36:22.960
<v Speaker 10>No, it's not a I grew up an Oregon. Oregon's

0:36:23.040 --> 0:36:27.120
<v Speaker 10>not known for you know, sleep away camps. Oregon is summer.

0:36:27.440 --> 0:36:28.200
<v Speaker 10>It is summer camp.

0:36:28.360 --> 0:36:31.600
<v Speaker 12>Yeah, that's right, Monday, It's just summer all year long.

0:36:31.800 --> 0:36:35.960
<v Speaker 10>So we were just mesmerized by how many cool ideas

0:36:36.680 --> 0:36:40.760
<v Speaker 10>there were. And Rayhan Harmanci on our team led this effort.

0:36:40.840 --> 0:36:43.960
<v Speaker 10>It turned out to just be really fun. And but

0:36:44.000 --> 0:36:47.279
<v Speaker 10>we couldn't have done it without David Solomon, I think right.

0:36:47.520 --> 0:36:51.200
<v Speaker 10>And three, this guy went to summer camp, not unlike Matt.

0:36:51.600 --> 0:36:52.680
<v Speaker 10>And which summer camp.

0:36:52.560 --> 0:36:53.000
<v Speaker 1>Did he go to?

0:36:53.920 --> 0:36:55.960
<v Speaker 12>Well, he went to Camp robin Hood in the lovely

0:36:56.040 --> 0:37:00.399
<v Speaker 12>town of Freedom, New Hampshire, and it certainly helped grow

0:37:00.400 --> 0:37:03.000
<v Speaker 12>into the human being that he's today, made him very successful.

0:37:03.000 --> 0:37:05.320
<v Speaker 12>He's now the Sea of Goldman Sax but was also

0:37:05.360 --> 0:37:08.279
<v Speaker 12>the place where he was frequently known as Saul. And

0:37:08.360 --> 0:37:11.240
<v Speaker 12>when David Solomon became a DJ the first time around,

0:37:11.280 --> 0:37:14.920
<v Speaker 12>he went with the moniker DJ D Saul. Unfortunately that

0:37:15.120 --> 0:37:18.279
<v Speaker 12>was too kitchie for who he is now, so he rebranded.

0:37:18.320 --> 0:37:22.120
<v Speaker 12>He's now DJ David Solomon, way more boring, but DJ

0:37:22.200 --> 0:37:25.920
<v Speaker 12>Desol does trace its roots back to Freedom, New Hampshire.

0:37:26.160 --> 0:37:26.640
<v Speaker 8>Ah, so he.

0:37:26.719 --> 0:37:30.000
<v Speaker 4>Got that name at summer Camp. That's pretty cool till.

0:37:29.840 --> 0:37:32.719
<v Speaker 12>The sole part of it, the DJ came much later.

0:37:33.000 --> 0:37:35.080
<v Speaker 4>I mean, it's pretty clear from Solomon. How you get that?

0:37:35.760 --> 0:37:36.160
<v Speaker 2>Yeah, I know.

0:37:36.239 --> 0:37:39.320
<v Speaker 10>Any Yeah, he wasn't the first person in his family

0:37:39.360 --> 0:37:40.760
<v Speaker 10>to go to that camp either, right.

0:37:40.920 --> 0:37:44.640
<v Speaker 12>Right, His father, his uncle were there before him, then

0:37:44.680 --> 0:37:47.200
<v Speaker 12>he went there, then his daughters went there. So clearly

0:37:47.280 --> 0:37:50.600
<v Speaker 12>there is a lot of sentimental value to Camp Robin Hood.

0:37:50.680 --> 0:37:52.400
<v Speaker 12>And this was back in two thousand and four when

0:37:52.440 --> 0:37:54.520
<v Speaker 12>he became a co owner of that camp. This was

0:37:54.560 --> 0:37:56.879
<v Speaker 12>well known when he became the CEO of Goldman Sacks

0:37:56.880 --> 0:38:00.000
<v Speaker 12>in twenty eighteen. But what was not well known hopefully

0:38:00.080 --> 0:38:02.200
<v Speaker 12>much more well known now the story is out, is

0:38:02.360 --> 0:38:07.279
<v Speaker 12>last year he expanded his portfolio of summer camp ownership.

0:38:07.360 --> 0:38:11.480
<v Speaker 12>He bought into another camp which has one for boys

0:38:11.800 --> 0:38:16.319
<v Speaker 12>one for girls in Kent, Connecticut with a as part

0:38:16.360 --> 0:38:19.880
<v Speaker 12>of a consortium of investors. So technically he kind of

0:38:19.920 --> 0:38:21.440
<v Speaker 12>has a stake in three different camps.

0:38:21.480 --> 0:38:23.600
<v Speaker 2>Now, what's up with that? What's his interest. I mean,

0:38:23.600 --> 0:38:29.560
<v Speaker 2>I get it. The first one, nostalgia, sentimental value investment.

0:38:30.280 --> 0:38:31.000
<v Speaker 10>We spoke to the.

0:38:30.960 --> 0:38:34.440
<v Speaker 12>Managing partner at the latest Summer Camp and he says

0:38:34.520 --> 0:38:37.680
<v Speaker 12>it has been incredibly successful in the last year that

0:38:37.680 --> 0:38:41.440
<v Speaker 12>they've owned it. Remember, this business has had its challenges,

0:38:41.600 --> 0:38:45.000
<v Speaker 12>had some struggles through COVID, but perhaps in the post

0:38:45.040 --> 0:38:48.400
<v Speaker 12>COVID era, where the outdoors are far more cherished, you

0:38:48.440 --> 0:38:52.560
<v Speaker 12>can see why potential investors would be interested in something

0:38:52.640 --> 0:38:55.359
<v Speaker 12>like this. And as they liked to tout, it's a very,

0:38:55.680 --> 0:38:57.120
<v Speaker 12>very very big industry.

0:38:57.200 --> 0:38:59.440
<v Speaker 10>One of the reasons that I thought it was a

0:38:59.480 --> 0:39:03.040
<v Speaker 10>great idea you do this package of stories was post COVID.

0:39:03.040 --> 0:39:04.880
<v Speaker 10>It's like, you know what, you you don't want your

0:39:04.920 --> 0:39:07.320
<v Speaker 10>kids to look at screens anymore. You know where you

0:39:07.360 --> 0:39:09.960
<v Speaker 10>can go get outside, and you know who's ready to

0:39:10.000 --> 0:39:10.799
<v Speaker 10>capitalize on that.

0:39:11.000 --> 0:39:12.080
<v Speaker 4>Titans of Wall Street.

0:39:13.000 --> 0:39:15.400
<v Speaker 2>It's great, it's naughty. It's crazy. Are there other like

0:39:15.400 --> 0:39:17.000
<v Speaker 2>folks on Wall Street that are really into it?

0:39:17.760 --> 0:39:20.200
<v Speaker 4>You know, not that we've heard of all. By the way, guys,

0:39:20.239 --> 0:39:22.279
<v Speaker 4>I don't think it's as crazy as the fact that

0:39:22.320 --> 0:39:24.080
<v Speaker 4>the three of you didn't go to summer camp is

0:39:24.080 --> 0:39:26.960
<v Speaker 4>a lot weirder and the fact that look, as the

0:39:27.000 --> 0:39:30.200
<v Speaker 4>story says, twenty six million Americans go to summer camp

0:39:30.239 --> 0:39:33.000
<v Speaker 4>and it is typically like a legacy thing. The camp.

0:39:33.040 --> 0:39:36.399
<v Speaker 4>I want to camp kwani in well made. My dad

0:39:36.480 --> 0:39:39.520
<v Speaker 4>went there, my uncles went there, my nephews go there.

0:39:39.600 --> 0:39:42.680
<v Speaker 4>Like it's a normal thing for generations of family members

0:39:42.719 --> 0:39:45.160
<v Speaker 4>to go to. And it's also normal for it to

0:39:45.160 --> 0:39:47.319
<v Speaker 4>be a boys camp or a girls camp. I went

0:39:47.360 --> 0:39:49.520
<v Speaker 4>to a boys camp. There was a girls camp on

0:39:49.560 --> 0:39:51.759
<v Speaker 4>the other side of the lake. We would sneak over there.

0:39:51.800 --> 0:39:55.239
<v Speaker 4>Sometimes that was like a funk. You never know. I

0:39:55.320 --> 0:39:57.640
<v Speaker 4>just think it's a pretty normal That's why you have

0:39:57.760 --> 0:40:01.160
<v Speaker 4>these American like comedies that are about.

0:40:00.520 --> 0:40:03.880
<v Speaker 10>What's the one on American summer? American Summer, and then

0:40:03.920 --> 0:40:05.759
<v Speaker 10>ten years later they have the reunion.

0:40:05.920 --> 0:40:09.719
<v Speaker 4>Yeah, so what was your nickname? I didn't have a nickname.

0:40:09.880 --> 0:40:13.560
<v Speaker 4>I don't think for the air. I remember that we

0:40:13.600 --> 0:40:17.800
<v Speaker 4>had the lodges. I stayed in Deer Lodge the first year,

0:40:17.840 --> 0:40:20.399
<v Speaker 4>and the second year I stayed at Beaver Lodge, and

0:40:20.480 --> 0:40:22.759
<v Speaker 4>we would do like this was our insignia, you know.

0:40:22.960 --> 0:40:25.960
<v Speaker 4>And when I went back and when my nephew went there,

0:40:26.040 --> 0:40:28.239
<v Speaker 4>the kids were doing the same thing. I went and

0:40:28.320 --> 0:40:30.880
<v Speaker 4>saw where I had written my name on the wall

0:40:31.000 --> 0:40:33.640
<v Speaker 4>in the lodge, you know, thirty years earlier. Like it

0:40:33.680 --> 0:40:35.520
<v Speaker 4>was a really cool traditional experience.

0:40:35.560 --> 0:40:37.640
<v Speaker 12>Wait, you go there for a few weeks and then

0:40:37.840 --> 0:40:41.439
<v Speaker 12>week you go back twenty thirty years later for reunion event.

0:40:41.600 --> 0:40:44.960
<v Speaker 4>Yes, we had our centennial reunion last year, which was

0:40:44.960 --> 0:40:45.439
<v Speaker 4>really cool.

0:40:45.760 --> 0:40:46.640
<v Speaker 7>That's actually normal.

0:40:46.680 --> 0:40:49.560
<v Speaker 10>I think like the people who go to Camp chairshit,

0:40:49.640 --> 0:40:51.719
<v Speaker 10>did you notice? You know what they're willing to do.

0:40:54.680 --> 0:40:57.520
<v Speaker 10>So if you had a chance to buy into that camp,

0:40:57.560 --> 0:40:58.120
<v Speaker 10>would you do it?

0:40:58.160 --> 0:41:01.439
<v Speaker 4>One hundred percent? I would definitely. I would even donate money.

0:41:01.480 --> 0:41:03.120
<v Speaker 4>I was looking at the website today and they have

0:41:03.120 --> 0:41:05.399
<v Speaker 4>a place where you can do that. I thought about it.

0:41:05.600 --> 0:41:09.000
<v Speaker 10>Sponsor a camper, maybe sponsor a camper for sure.

0:41:08.840 --> 0:41:10.760
<v Speaker 2>To try has been around for one hundred years.

0:41:11.000 --> 0:41:14.040
<v Speaker 4>Yeah, and so has the one that David Solomon invests. Nope,

0:41:14.200 --> 0:41:18.000
<v Speaker 4>ninety nine years, nine years okay, okay, so we got

0:41:18.000 --> 0:41:19.279
<v Speaker 4>them beat Camp Kawane.

0:41:19.680 --> 0:41:21.440
<v Speaker 2>So does he ever talk about it? Solomon?

0:41:21.960 --> 0:41:24.520
<v Speaker 12>He suddenly talked a lot about Camp Robinhood, and he did.

0:41:24.600 --> 0:41:28.080
<v Speaker 12>He has spoken publicly about what impact it had while

0:41:28.120 --> 0:41:30.520
<v Speaker 12>he was growing up. He cuttainly is very attached to that.

0:41:30.760 --> 0:41:34.320
<v Speaker 12>I certainly don't know of him talking about his little

0:41:34.320 --> 0:41:35.879
<v Speaker 12>expansion of his portfolio.

0:41:36.400 --> 0:41:38.960
<v Speaker 10>Yeah, the expansion part was what was really interesting, because

0:41:39.120 --> 0:41:40.640
<v Speaker 10>if you've done it once, you're just like you know,

0:41:40.960 --> 0:41:42.359
<v Speaker 10>you know, and then you you know what you want

0:41:42.400 --> 0:41:45.799
<v Speaker 10>to know? How many more summer camps can I come out?

0:41:45.880 --> 0:41:49.080
<v Speaker 4>I will say the prices have gone up, I think

0:41:49.120 --> 0:41:52.600
<v Speaker 4>pretty substantially. So that about what does it cost for

0:41:52.600 --> 0:41:55.759
<v Speaker 4>a year. About five years ago or six years ago,

0:41:56.040 --> 0:41:59.080
<v Speaker 4>I wrote a check to sponsor a camper at my

0:41:59.120 --> 0:42:01.400
<v Speaker 4>camp at Camp Kwani, and back then it was I

0:42:01.440 --> 0:42:05.200
<v Speaker 4>think five one hundred dollars. And so today because of.

0:42:05.120 --> 0:42:06.360
<v Speaker 10>This story pre inflation.

0:42:06.600 --> 0:42:08.440
<v Speaker 4>Yeah, so today, because of this story, I looked at

0:42:08.440 --> 0:42:11.440
<v Speaker 4>the website again and now it's nine six hundred dollars

0:42:11.520 --> 0:42:13.759
<v Speaker 4>only five or six years later to make the price

0:42:13.800 --> 0:42:14.400
<v Speaker 4>is almost doubled.

0:42:14.800 --> 0:42:18.200
<v Speaker 12>David Solomon's Robin Hood fourteen nine hundred dollars for the summer,

0:42:18.400 --> 0:42:20.959
<v Speaker 12>the one in Connecticut about fifty two hundred for three weeks.

0:42:21.200 --> 0:42:23.040
<v Speaker 10>What do you get within your camper?

0:42:23.080 --> 0:42:23.279
<v Speaker 1>Though?

0:42:23.400 --> 0:42:28.760
<v Speaker 4>For that waffles, go karting and in DJ go karting

0:42:28.800 --> 0:42:30.600
<v Speaker 4>seems luxurious, that's extreme.

0:42:31.040 --> 0:42:31.680
<v Speaker 10>What did you get?

0:42:31.800 --> 0:42:35.879
<v Speaker 4>We had water skiing, which was awesome, full range we did.

0:42:35.960 --> 0:42:37.719
<v Speaker 4>I was a junior main guide, so I went out

0:42:37.719 --> 0:42:39.880
<v Speaker 4>in the woods for three days without any help and

0:42:39.920 --> 0:42:44.520
<v Speaker 4>survived at junior giant games of Capture the Flag that

0:42:44.600 --> 0:42:49.160
<v Speaker 4>could last days. It was really really fun. But what

0:42:49.440 --> 0:42:52.080
<v Speaker 4>days days? I mean it was a huge camp and

0:42:52.160 --> 0:42:54.839
<v Speaker 4>you were either on one side or that you were

0:42:54.840 --> 0:42:58.000
<v Speaker 4>either in the maroon or the grays, and so you

0:42:58.040 --> 0:43:00.279
<v Speaker 4>would compete with the others all summer.

0:43:00.320 --> 0:43:02.120
<v Speaker 10>And then you would like hide it for multiple days

0:43:02.120 --> 0:43:03.400
<v Speaker 10>and they wouldn't be able to find it.

0:43:03.480 --> 0:43:03.879
<v Speaker 1>Kind of thing.

0:43:03.920 --> 0:43:04.719
<v Speaker 4>Wow, all right.

0:43:05.160 --> 0:43:07.239
<v Speaker 2>I didn't go, but my daughter did a little bit

0:43:07.239 --> 0:43:08.880
<v Speaker 2>of camp, but it was like a farm and she

0:43:09.040 --> 0:43:11.200
<v Speaker 2>was like out in the woods. It was kind of rough.

0:43:11.440 --> 0:43:13.759
<v Speaker 2>I mean, are these camps posh or how are they?

0:43:14.160 --> 0:43:14.359
<v Speaker 8>Look?

0:43:14.400 --> 0:43:16.200
<v Speaker 12>I've been in this country for ten years and I

0:43:16.200 --> 0:43:19.080
<v Speaker 12>still have to say I find America endlessly fascinating.

0:43:20.120 --> 0:43:21.640
<v Speaker 2>Well, Matt was your place posh?

0:43:22.440 --> 0:43:25.880
<v Speaker 4>No? No, it wasn't at all. You brought You brought

0:43:26.400 --> 0:43:29.160
<v Speaker 4>sleeping a locker and all of your stuff was in

0:43:29.200 --> 0:43:31.759
<v Speaker 4>the locker. Before camp. Every year, my mom would take

0:43:31.760 --> 0:43:33.879
<v Speaker 4>me to the Army Navy surplus store where we would

0:43:33.880 --> 0:43:36.200
<v Speaker 4>get like a canteen and a compass and a pocket

0:43:36.280 --> 0:43:41.960
<v Speaker 4>knife and yeah you uh yeah, no more crappy clothes

0:43:42.000 --> 0:43:44.960
<v Speaker 4>because you're going on mountain hikes. It wasn't because fourteen

0:43:45.640 --> 0:43:47.520
<v Speaker 4>sounds expensive expensive.

0:43:47.719 --> 0:43:50.880
<v Speaker 12>But to be clear, if you were in a camp

0:43:50.920 --> 0:43:53.440
<v Speaker 12>in Maine, which is a camp in New England, and

0:43:53.480 --> 0:43:55.880
<v Speaker 12>any camp in New England will be called an idyllic

0:43:55.960 --> 0:43:58.920
<v Speaker 12>summer camp, and anything that's called ilic summer camp is

0:43:59.040 --> 0:43:59.959
<v Speaker 12>automatically put.

0:44:00.160 --> 0:44:03.279
<v Speaker 4>I'm sorry. Well, we did have the king. Well when

0:44:03.320 --> 0:44:07.600
<v Speaker 4>I went there, Prince Philip was with me in camp,

0:44:07.760 --> 0:44:10.480
<v Speaker 4>and so were Julio and Enrique Iglesias. And now Prince

0:44:10.480 --> 0:44:11.920
<v Speaker 4>Philip is the King of Spain.

0:44:11.680 --> 0:44:12.399
<v Speaker 2>But we're more fun.

0:44:13.600 --> 0:44:15.560
<v Speaker 4>They were not in my age group, so I didn't

0:44:15.600 --> 0:44:18.359
<v Speaker 4>hang out with them directly, but we had for some reason,

0:44:18.440 --> 0:44:20.760
<v Speaker 4>kids from Ohio, New Jersey and Spain.

0:44:21.960 --> 0:44:24.880
<v Speaker 12>For a second, wasn't Prince Philip Queen Elizabeth's husband.

0:44:24.600 --> 0:44:28.760
<v Speaker 4>As well, No, the King of Spain, King King Philippe.

0:44:28.960 --> 0:44:31.360
<v Speaker 4>He was at the time, he was just a prince obviously.

0:44:31.480 --> 0:44:33.560
<v Speaker 10>So one of the things that we tried to do

0:44:33.600 --> 0:44:35.760
<v Speaker 10>in this package that is, like, Matt, what you're talking

0:44:35.760 --> 0:44:41.000
<v Speaker 10>about is this nostalgic American pastime sleep away camp, and

0:44:41.080 --> 0:44:44.360
<v Speaker 10>that had been a very popular thing, especially in New England.

0:44:44.600 --> 0:44:46.480
<v Speaker 10>But there's another thing that sort of happened, and we

0:44:46.520 --> 0:44:48.600
<v Speaker 10>tried to talk about this in the package, which is

0:44:49.239 --> 0:44:53.520
<v Speaker 10>that style of camp has largely writ large been kind

0:44:53.520 --> 0:44:57.240
<v Speaker 10>of displaced by more like day camps or thematic camps

0:44:57.520 --> 0:44:58.040
<v Speaker 10>like coding.

0:44:58.360 --> 0:44:59.879
<v Speaker 4>We talked about the space.

0:44:59.600 --> 0:45:04.120
<v Speaker 10>Camp, camp whatever. So there has been this shift and

0:45:04.360 --> 0:45:08.200
<v Speaker 10>along with that has become this nightmare for parents because

0:45:08.200 --> 0:45:10.600
<v Speaker 10>if you're going to put your kid in camp, all

0:45:10.640 --> 0:45:13.440
<v Speaker 10>these little thematic camps that are out there, you know

0:45:13.480 --> 0:45:17.400
<v Speaker 10>when they start filling up like January December. So for

0:45:17.440 --> 0:45:20.000
<v Speaker 10>you to be planning for your July and August, which

0:45:20.040 --> 0:45:22.680
<v Speaker 10>is basically when you know you don't have school, which

0:45:22.680 --> 0:45:26.080
<v Speaker 10>maybe don't have childcare, you got to be putting down

0:45:26.120 --> 0:45:29.320
<v Speaker 10>thousands of dollars and reserving those spots months in advance.

0:45:29.719 --> 0:45:31.719
<v Speaker 10>And so summer camp, as it's gone away from this

0:45:31.800 --> 0:45:34.560
<v Speaker 10>model that you talk about, as that price tag gets higher,

0:45:34.760 --> 0:45:38.040
<v Speaker 10>it's also just added to this anxiety for parents about

0:45:38.080 --> 0:45:40.120
<v Speaker 10>like where am I putting my kid? What am I

0:45:40.120 --> 0:45:43.399
<v Speaker 10>supposed to do? And so we have some really great

0:45:43.400 --> 0:45:45.640
<v Speaker 10>stories in here about just this hot mess that summer

0:45:45.760 --> 0:45:47.800
<v Speaker 10>camp has become for parents.

0:45:47.880 --> 0:45:49.640
<v Speaker 2>You hear it big time in New York. Right, It's

0:45:49.640 --> 0:45:50.960
<v Speaker 2>like what am I doing with my kid? And like

0:45:51.040 --> 0:45:53.480
<v Speaker 2>people are talking about it, You're right months ago because

0:45:53.520 --> 0:45:54.400
<v Speaker 2>it's so competitive.

0:45:54.680 --> 0:45:56.920
<v Speaker 12>That's interesting because most of the reaction I expected was

0:45:57.000 --> 0:45:59.680
<v Speaker 12>panic about enrolling their kids into some a camp. Instead,

0:45:59.680 --> 0:46:01.680
<v Speaker 12>I got a lot of the reaction was regret, clearly

0:46:01.680 --> 0:46:03.319
<v Speaker 12>over the amount that they had to pay to enroll

0:46:03.360 --> 0:46:04.480
<v Speaker 12>their kids into summer campaign.

0:46:04.600 --> 0:46:07.600
<v Speaker 10>Right, and with on the other side of COVID now,

0:46:07.920 --> 0:46:10.319
<v Speaker 10>I think it's like you want you want to add

0:46:10.360 --> 0:46:11.640
<v Speaker 10>a thousand dollars to that fee.

0:46:11.719 --> 0:46:13.280
<v Speaker 7>It's like, you know, we.

0:46:13.239 --> 0:46:15.160
<v Speaker 10>Know that this is a thing that I think parents

0:46:15.200 --> 0:46:17.600
<v Speaker 10>are craving for their kids and get them away from

0:46:17.600 --> 0:46:18.480
<v Speaker 10>thost screens.

0:46:19.080 --> 0:46:21.800
<v Speaker 12>So you're saying Goldman Sachs made the right investment call.

0:46:21.840 --> 0:46:26.520
<v Speaker 10>I mean, well made the right This is his own

0:46:26.520 --> 0:46:32.359
<v Speaker 10>Perhaps I am not surprised that he would double down

0:46:32.360 --> 0:46:33.359
<v Speaker 10>on a space that he knew.

0:46:33.560 --> 0:46:35.440
<v Speaker 2>Do you think on the next earnings call you're sure

0:46:35.480 --> 0:46:37.120
<v Speaker 2>you could just slide it in a little question?

0:46:37.440 --> 0:46:38.080
<v Speaker 12>Nope, thank you.

0:46:38.120 --> 0:46:40.160
<v Speaker 10>Bo Okay, there's some other ones that I just want

0:46:40.200 --> 0:46:44.600
<v Speaker 10>to mention here. There's a ketamine camp where you can go.

0:46:44.600 --> 0:46:47.320
<v Speaker 4>That's not for the kids though, that's for that's for you.

0:46:47.320 --> 0:46:48.239
<v Speaker 1>You know, you can go.

0:46:50.440 --> 0:46:53.440
<v Speaker 10>Camp better little micro doves to focus on, you know,

0:46:54.040 --> 0:46:55.920
<v Speaker 10>empowering your and becoming a better you.

0:46:56.600 --> 0:46:56.880
<v Speaker 1>Uh.

0:46:56.960 --> 0:47:00.600
<v Speaker 10>And there's some other adult only summer camp. So if

0:47:00.600 --> 0:47:04.000
<v Speaker 10>you want to go live the youth that you you miss,

0:47:04.239 --> 0:47:05.759
<v Speaker 10>we have all of that carved out, and.

0:47:05.760 --> 0:47:07.640
<v Speaker 4>I think that would be too awesome. I dig that

0:47:07.680 --> 0:47:09.120
<v Speaker 4>if I were single, look at this.

0:47:09.040 --> 0:47:11.359
<v Speaker 2>For the nostalgia camper that might be you.

0:47:11.640 --> 0:47:13.919
<v Speaker 4>Yeah, Matt Miller doesn't need a better U version.

0:47:13.960 --> 0:47:15.759
<v Speaker 12>He already know he is.

0:47:15.680 --> 0:47:18.680
<v Speaker 10>Amazing, you know, the big surprise here, big number three

0:47:18.719 --> 0:47:23.160
<v Speaker 10>point five billion dollar industry, and it's cabin's, canoes and

0:47:23.239 --> 0:47:27.320
<v Speaker 10>counselors and everything else. So have fun with it and enjoy.

0:47:27.160 --> 0:47:29.600
<v Speaker 2>All right, really good stuff and great story. In terms

0:47:29.600 --> 0:47:33.000
<v Speaker 2>of Davaoball, who would have thought Meetball Camp.

0:47:33.200 --> 0:47:35.560
<v Speaker 4>No, that was the movie with like Bill Murray at

0:47:35.600 --> 0:47:36.880
<v Speaker 4>summer Camp the Balls.

0:47:36.960 --> 0:47:39.520
<v Speaker 2>Yeah, Oh, Matt, you never know where you're going to go.

0:47:40.760 --> 0:47:43.439
<v Speaker 2>Jill Webber, thank you so much. Editor oft Bloomberg Business

0:47:43.480 --> 0:47:46.560
<v Speaker 2>Week has not been to camp yet. Shrinata Rajen, Senior

0:47:46.560 --> 0:47:48.880
<v Speaker 2>Finance reporter, at Bloomberg News has not been to camp.

0:47:49.200 --> 0:47:52.000
<v Speaker 2>Matt Miller, of course has been, and we'll probably go back.

0:47:52.120 --> 0:47:52.920
<v Speaker 10>This is Bloomberg.

0:47:53.680 --> 0:47:57.239
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Got us

0:47:57.280 --> 0:48:00.960
<v Speaker 1>live weekdays from two to five pm Eastern Bloomberg Radio,

0:48:01.160 --> 0:48:04.040
<v Speaker 1>the Bloomberg Business App, and you too. You can also

0:48:04.120 --> 0:48:08.160
<v Speaker 1>listen live to our flagship New York station, Just say Alexa,

0:48:08.280 --> 0:48:09.160
<v Speaker 1>play Bloomberg.

0:48:09.200 --> 0:48:09.960
<v Speaker 4>You Love Them thirty.

0:48:11.640 --> 0:48:14.239
<v Speaker 2>A lot of businesses making changes. In the aftermath of

0:48:14.280 --> 0:48:16.480
<v Speaker 2>the murder of George Floyd. We all had a lot

0:48:16.480 --> 0:48:19.600
<v Speaker 2>of conversations with business leaders about what needed to be

0:48:19.640 --> 0:48:23.080
<v Speaker 2>done more broadly in recognizing and really leveling the playing

0:48:23.080 --> 0:48:25.959
<v Speaker 2>field when it comes to the black community overall and specifically,

0:48:26.280 --> 0:48:28.359
<v Speaker 2>I know certainly on Bloomberg we talked a lot about

0:48:28.400 --> 0:48:31.080
<v Speaker 2>black owned businesses, which brings us to our next guest,

0:48:31.120 --> 0:48:34.880
<v Speaker 2>LaToya Williams. Belford is executive director at fifteen Percent Pledge,

0:48:35.120 --> 0:48:38.759
<v Speaker 2>joining us on zoom in New York City. LaToya, great

0:48:38.760 --> 0:48:41.920
<v Speaker 2>to have you here with Matt and myself, your founder

0:48:41.960 --> 0:48:45.480
<v Speaker 2>a Roora James. After George Floyd took to Instagram and said,

0:48:45.480 --> 0:48:47.680
<v Speaker 2>and I take this from your website. Okay, here's one

0:48:47.719 --> 0:48:50.920
<v Speaker 2>thing you can do for us tagging the world's largest

0:48:50.920 --> 0:48:54.520
<v Speaker 2>retail brands and asking them for fair Black representation on

0:48:54.600 --> 0:48:58.160
<v Speaker 2>their shelves and talking about the Black community fifteen percent

0:48:58.160 --> 0:49:01.319
<v Speaker 2>of the population and that as a result that we

0:49:01.360 --> 0:49:04.040
<v Speaker 2>need to represent fifteen percent of the shelf space the

0:49:04.080 --> 0:49:06.880
<v Speaker 2>black community. Tell us a little bit more about the

0:49:07.040 --> 0:49:11.200
<v Speaker 2>organization and the inroads post pandemic and post as Lloyd.

0:49:11.360 --> 0:49:14.719
<v Speaker 13>Yeah, thanks for having me, Matt and Carrol. We've been

0:49:14.719 --> 0:49:17.520
<v Speaker 13>doing a lot of work over the last three years.

0:49:17.640 --> 0:49:20.480
<v Speaker 13>You know, as we approach the three year anniversary of

0:49:20.560 --> 0:49:24.680
<v Speaker 13>mister Floyd's unfortunate death. At the pledge, at the fifteen

0:49:24.719 --> 0:49:28.160
<v Speaker 13>percent pledge, we work with the coalition of retailers. We

0:49:28.200 --> 0:49:32.879
<v Speaker 13>have twenty nine major retailers who sign multi year contractual

0:49:32.960 --> 0:49:37.000
<v Speaker 13>agreements to diversify their shelves and their assortments to the

0:49:37.040 --> 0:49:41.640
<v Speaker 13>tune of fifteen percent and support of black entrepreneurs. We

0:49:41.880 --> 0:49:47.759
<v Speaker 13>have moved over fourteen billion dollars and opportunity for black

0:49:47.800 --> 0:49:50.959
<v Speaker 13>businesses as we work to close the racial wealth gap,

0:49:51.239 --> 0:49:54.080
<v Speaker 13>and we've placed over six hundred and twenty five black

0:49:54.120 --> 0:49:58.359
<v Speaker 13>businesses onto the shelves of the retailers like Macy's and

0:49:58.400 --> 0:50:02.080
<v Speaker 13>Sophora all to Beauty Norstrum and the work that we've

0:50:02.120 --> 0:50:07.279
<v Speaker 13>been doing so really working to create a more equitable

0:50:07.360 --> 0:50:11.600
<v Speaker 13>landscape for black entrepreneurs as we kind of look to

0:50:11.640 --> 0:50:14.000
<v Speaker 13>write many of the societal wrongs that we all were

0:50:14.040 --> 0:50:16.440
<v Speaker 13>talking about in twenty twenty and thinking about how we

0:50:16.520 --> 0:50:20.680
<v Speaker 13>use corporate partnerships in support of black businesses, you know,

0:50:20.800 --> 0:50:24.480
<v Speaker 13>overall thinking about the most equitable economy for us all

0:50:24.560 --> 0:50:28.240
<v Speaker 13>because we know that that is beneficial to our society

0:50:28.320 --> 0:50:30.680
<v Speaker 13>in general. So equitable access.

0:50:30.320 --> 0:50:35.239
<v Speaker 4>LaToya, I mean Macy's and Nordstrums. These are big nationwide stores.

0:50:35.840 --> 0:50:39.200
<v Speaker 4>Fifteen percent of that shelf space is huge. Are they

0:50:39.440 --> 0:50:40.520
<v Speaker 4>meeting their commitments?

0:50:41.440 --> 0:50:45.000
<v Speaker 13>Well, Listen, it's a multi year proposition, right, and that's

0:50:45.000 --> 0:50:48.440
<v Speaker 13>why we signed. No contracts with partners are less than

0:50:48.480 --> 0:50:51.320
<v Speaker 13>four years. And when you look at a Norstrum, because

0:50:51.360 --> 0:50:53.440
<v Speaker 13>of the size and the breath and the depth of

0:50:53.480 --> 0:50:56.279
<v Speaker 13>their business, they have a ten year contract with the

0:50:56.280 --> 0:50:59.719
<v Speaker 13>fifteen percent pledge to get to fifteen percent in the

0:50:59.760 --> 0:51:03.319
<v Speaker 13>most sustainable way. So it's really a marathon and not

0:51:03.360 --> 0:51:06.680
<v Speaker 13>a sprint. And it's really about a long term systems

0:51:06.760 --> 0:51:12.399
<v Speaker 13>change towards a more equitable and inclusive you know business marketplace.

0:51:12.920 --> 0:51:16.839
<v Speaker 2>Part of this process post George Floyd has been an

0:51:16.920 --> 0:51:18.480
<v Speaker 2>education for all of us. I know, I've had a

0:51:18.520 --> 0:51:23.200
<v Speaker 2>lot of conversations with black colleagues and their experience in

0:51:23.239 --> 0:51:25.120
<v Speaker 2>this world, and we all thought we were just so

0:51:25.200 --> 0:51:27.160
<v Speaker 2>much more advanced, and we found out we got a

0:51:27.200 --> 0:51:29.520
<v Speaker 2>lot of problems out there. Having said that, I am

0:51:29.560 --> 0:51:34.279
<v Speaker 2>curious as you tap into black owned businesses specifically, how

0:51:34.320 --> 0:51:36.560
<v Speaker 2>big is the pool? And I asked that because we

0:51:36.600 --> 0:51:39.279
<v Speaker 2>at Bloomberg have done a ton of stories about the

0:51:39.400 --> 0:51:44.000
<v Speaker 2>lack of funding an investment that goes into you know,

0:51:44.400 --> 0:51:47.560
<v Speaker 2>businesses started by black entrepreneurs, or they don't have the

0:51:47.600 --> 0:51:51.960
<v Speaker 2>access to the financial system and the financial infrastructure that

0:51:52.080 --> 0:51:56.000
<v Speaker 2>so many other white entrepreneurs have. So give me a

0:51:56.000 --> 0:51:58.759
<v Speaker 2>little education, if you will, or what you have experienced

0:51:59.200 --> 0:52:00.080
<v Speaker 2>when it comes to that.

0:52:01.160 --> 0:52:04.359
<v Speaker 13>So the pool of black businesses is vast. So in

0:52:04.400 --> 0:52:10.600
<v Speaker 13>twenty nineteen, black businesses represented three percent of the entrepreneurial landscape,

0:52:10.640 --> 0:52:14.040
<v Speaker 13>and in twenty twenty two we now represent nine percent

0:52:14.120 --> 0:52:18.200
<v Speaker 13>of the entrepreneurial landscape. At the Pledge, we work with

0:52:18.360 --> 0:52:23.279
<v Speaker 13>over five thousand businesses very closely to help them to

0:52:24.120 --> 0:52:30.480
<v Speaker 13>have equitable access program development, access to capital and ultimately

0:52:30.640 --> 0:52:34.640
<v Speaker 13>to be business ready to scale into the ecosystems of

0:52:34.719 --> 0:52:38.640
<v Speaker 13>those twenty nine corporate partners and retailers that take the pledge.

0:52:38.800 --> 0:52:42.520
<v Speaker 13>So five thousand businesses are you know, working directly with

0:52:42.640 --> 0:52:46.640
<v Speaker 13>the Pledge, but a nine percent overall representation, and that

0:52:46.719 --> 0:52:48.240
<v Speaker 13>number continues to grow.

0:52:48.960 --> 0:52:52.279
<v Speaker 4>So you mentioned a few of the companies that are involved.

0:52:52.640 --> 0:52:55.479
<v Speaker 4>What about the biggest retailers in the nation. What about

0:52:55.480 --> 0:52:58.720
<v Speaker 4>getting like a Walmart on board. Well, that's where we're heading.

0:52:58.920 --> 0:53:00.560
<v Speaker 4>We're hopeful to be heading that way, Matt.

0:53:00.600 --> 0:53:03.719
<v Speaker 13>When we think about closing the racial wealth gap, and

0:53:03.760 --> 0:53:07.400
<v Speaker 13>we think about our goal organizationally is one point for

0:53:07.680 --> 0:53:12.160
<v Speaker 13>trillion dollars generated through our work by twenty thirty. We

0:53:12.239 --> 0:53:15.719
<v Speaker 13>need the partnerships of a Walmart of a target, you know,

0:53:15.800 --> 0:53:20.680
<v Speaker 13>to really kind of maximize opportunity and always for black

0:53:20.719 --> 0:53:21.440
<v Speaker 13>business owners.

0:53:21.520 --> 0:53:23.680
<v Speaker 4>And what I also will add is that you.

0:53:23.600 --> 0:53:26.759
<v Speaker 13>Know, at the Pledge, in addition to the twenty nine

0:53:26.840 --> 0:53:30.600
<v Speaker 13>partners that sign the multi year contracts as Pledge takers,

0:53:31.000 --> 0:53:34.560
<v Speaker 13>we have some very robust strategic partnerships with Google, with

0:53:34.680 --> 0:53:37.160
<v Speaker 13>City Bank. When we think about all the ways and

0:53:37.239 --> 0:53:40.040
<v Speaker 13>all the collaboration that it's going to take to really

0:53:40.080 --> 0:53:43.160
<v Speaker 13>see a long term system change to drive a more economic,

0:53:43.840 --> 0:53:45.680
<v Speaker 13>a more inclusive economic landscape.

0:53:45.719 --> 0:53:51.480
<v Speaker 4>There's all. There's also, LaToya, you know, in a capitalism sense,

0:53:52.080 --> 0:53:56.320
<v Speaker 4>a real purpose to this because if everyone works together

0:53:56.440 --> 0:53:59.799
<v Speaker 4>in the way that you've laid out, we increase the

0:54:00.600 --> 0:54:01.279
<v Speaker 4>for all of us.

0:54:02.400 --> 0:54:06.399
<v Speaker 13>Absolutely, And Matt, that is a fantastic point because at

0:54:06.400 --> 0:54:08.960
<v Speaker 13>the core of our business and the DNA of what

0:54:09.080 --> 0:54:12.920
<v Speaker 13>our founders started three years ago is definitely economic justice.

0:54:12.920 --> 0:54:16.040
<v Speaker 13>It's definitely diversity, equity and inclusion. But what we know

0:54:16.239 --> 0:54:19.160
<v Speaker 13>is that when we support black entrepreneurs who have been

0:54:19.320 --> 0:54:23.080
<v Speaker 13>historically excluded and systemically excluded, and we really look at

0:54:23.080 --> 0:54:28.000
<v Speaker 13>their product innovation and their universal appeal. Right, products made

0:54:28.000 --> 0:54:31.200
<v Speaker 13>by black founders are not just for black consumers. There's

0:54:31.239 --> 0:54:35.680
<v Speaker 13>a whole universal marketplace there for retailers to be able

0:54:35.680 --> 0:54:39.719
<v Speaker 13>to drive revenue. And ultimately, when we invest in black businesses,

0:54:39.840 --> 0:54:43.359
<v Speaker 13>when they have equal and equitable access to partnership, it

0:54:43.520 --> 0:54:47.759
<v Speaker 13>is a good business strategy. Equity is good business, is

0:54:47.800 --> 0:54:50.360
<v Speaker 13>what we know after doing this work for three years.

0:54:50.400 --> 0:54:52.800
<v Speaker 2>And I just want to say, LaToya, I mean no offense,

0:54:52.920 --> 0:54:55.160
<v Speaker 2>I agree with you, but that research has been out

0:54:55.160 --> 0:54:58.880
<v Speaker 2>there for at least a decade, right, Mackenzie others have

0:54:59.040 --> 0:55:02.080
<v Speaker 2>said the importance of diversity on boards and in corporations.

0:55:02.440 --> 0:55:05.160
<v Speaker 4>Well, but it's just like Marcus Shaw says, you need

0:55:05.200 --> 0:55:07.320
<v Speaker 4>to let greed overcome your bias.

0:55:07.480 --> 0:55:10.759
<v Speaker 2>But so if you do, then you would see a

0:55:10.800 --> 0:55:12.840
<v Speaker 2>lot more going on. What is it when you go

0:55:12.960 --> 0:55:15.879
<v Speaker 2>to a Walmart or perhaps an Amazon, if you really

0:55:15.920 --> 0:55:20.080
<v Speaker 2>want to start moving the needle, right, why haven't they joined.

0:55:19.800 --> 0:55:26.719
<v Speaker 13>On because there just hasn't been understanding leadership investment. The

0:55:26.920 --> 0:55:29.839
<v Speaker 13>data is there, but the proof of concept has been

0:55:29.920 --> 0:55:34.200
<v Speaker 13>lacking for many reasons. Right, Black businesses need support and

0:55:34.280 --> 0:55:37.720
<v Speaker 13>development and cultivation to be able to show up business ready.

0:55:37.880 --> 0:55:40.160
<v Speaker 13>So it's not enough to just say we're going to

0:55:40.200 --> 0:55:42.080
<v Speaker 13>move forward, we're going to flood our shelves, we're going

0:55:42.160 --> 0:55:45.800
<v Speaker 13>to find black businesses because they won't be successful. Right,

0:55:45.960 --> 0:55:49.080
<v Speaker 13>So there's a whole kind of ecosystem that needs to

0:55:49.080 --> 0:55:51.680
<v Speaker 13>be in play for this proof of concept that we

0:55:51.840 --> 0:55:54.560
<v Speaker 13>are proving at the Pledge. The data shows it fourteen

0:55:54.680 --> 0:55:57.640
<v Speaker 13>billion dollars in three years that when black businesses are

0:55:57.680 --> 0:56:01.799
<v Speaker 13>supported in the right ways and when retailers and corporations

0:56:02.040 --> 0:56:05.959
<v Speaker 13>really understand the journey, the need, the trajectory of black

0:56:06.000 --> 0:56:09.600
<v Speaker 13>businesses because they have been historically and systemically excluded, so

0:56:09.640 --> 0:56:12.799
<v Speaker 13>they show up needing additional support. And when those two

0:56:12.880 --> 0:56:16.319
<v Speaker 13>things come together and partnership is when you're able to

0:56:16.320 --> 0:56:18.840
<v Speaker 13>see the magic and the proof of concept for the

0:56:18.920 --> 0:56:20.480
<v Speaker 13>data that we all know to be true, but the

0:56:20.520 --> 0:56:21.920
<v Speaker 13>actual proof of concept is proven.

0:56:22.040 --> 0:56:24.239
<v Speaker 2>All right, well, certainly great to check in with you,

0:56:24.400 --> 0:56:26.640
<v Speaker 2>and it's great to hear the progress that you guys

0:56:26.680 --> 0:56:30.440
<v Speaker 2>are making. LaToya Williams Belforti's executive director of fifteen Percent Pledge.

0:56:30.520 --> 0:56:32.720
<v Speaker 2>Joining us via zoom in New York.

0:56:32.640 --> 0:56:42.640
<v Speaker 1>City, you're listening to the Bloomberg Business Week podcast. Catch

0:56:42.719 --> 0:56:45.560
<v Speaker 1>us live weekdays from two to five pm Eastern on

0:56:45.680 --> 0:56:49.160
<v Speaker 1>Bloomberg Radio, the Bloomberg Business app, and you too. You

0:56:49.239 --> 0:56:52.120
<v Speaker 1>can also listen live to our flagship New York station,

0:56:52.680 --> 0:56:55.600
<v Speaker 1>Just say Alexa play Bloomberg eleven thirty.

0:56:57.000 --> 0:56:58.839
<v Speaker 2>Hey listen. We want to get little bit more on

0:56:59.280 --> 0:57:02.520
<v Speaker 2>the property mark it and especially when it comes to

0:57:02.600 --> 0:57:04.840
<v Speaker 2>working from home. We're trying to figure this out the

0:57:04.880 --> 0:57:07.640
<v Speaker 2>demise of the office. John Saxon is chief of staff

0:57:07.680 --> 0:57:10.440
<v Speaker 2>at the real estate development and management firm, and they

0:57:10.480 --> 0:57:13.600
<v Speaker 2>really specialize in mixed use properties. We're talking about Howard

0:57:13.680 --> 0:57:16.560
<v Speaker 2>Hughes and he joins us on Zoom from New Orleans. John,

0:57:16.600 --> 0:57:20.480
<v Speaker 2>good to have you here with us broadly. You know,

0:57:20.520 --> 0:57:25.520
<v Speaker 2>there's been so much nervousness about office and office properties

0:57:25.640 --> 0:57:29.680
<v Speaker 2>coming off the pandemic. Do you think that nervousness is

0:57:30.320 --> 0:57:30.960
<v Speaker 2>well founded?

0:57:31.280 --> 0:57:33.800
<v Speaker 8>I mean, I think that it depends where you're looking at.

0:57:33.880 --> 0:57:37.120
<v Speaker 14>So what we're seeing today is the performance of office

0:57:37.200 --> 0:57:40.800
<v Speaker 14>is really bifurcated. You have the doom and gloom and

0:57:40.880 --> 0:57:43.360
<v Speaker 14>everything that you're seeing in the news headlines about office,

0:57:43.360 --> 0:57:45.640
<v Speaker 14>as you just pointed out, but a lot of that's

0:57:45.680 --> 0:57:49.440
<v Speaker 14>concentrated into some of these coastal states like California. But

0:57:49.840 --> 0:57:53.280
<v Speaker 14>what we're seeing in our portfolio at the Howard Hughes Corporation,

0:57:53.400 --> 0:57:57.920
<v Speaker 14>where we have communities concentrated in Houston and Las Vegas,

0:57:58.400 --> 0:58:02.320
<v Speaker 14>as we're seeing incredible lease in activity, especially for those

0:58:02.400 --> 0:58:07.280
<v Speaker 14>high quality Class A assets. You know, we've seen this

0:58:07.480 --> 0:58:11.200
<v Speaker 14>out of state migration of residents and people leaving those

0:58:11.240 --> 0:58:14.840
<v Speaker 14>coastal states and they're coming around the Sunbelt, and again

0:58:14.880 --> 0:58:17.600
<v Speaker 14>that's where we have our communities, and so as we

0:58:17.640 --> 0:58:21.360
<v Speaker 14>see people moving into our communities, tenants are following these

0:58:21.400 --> 0:58:25.040
<v Speaker 14>these corporate relocations of offices are heading into our communities

0:58:25.080 --> 0:58:26.160
<v Speaker 14>because they need to.

0:58:26.160 --> 0:58:27.600
<v Speaker 8>Follow that talent pool.

0:58:27.880 --> 0:58:30.840
<v Speaker 14>And you know, even in summer land outside of Las Vegas,

0:58:30.880 --> 0:58:33.560
<v Speaker 14>where you know, we're we're building more office just to

0:58:33.600 --> 0:58:34.320
<v Speaker 14>meet that demand.

0:58:34.480 --> 0:58:38.440
<v Speaker 4>Tell us about your community's John, because you've got a

0:58:38.480 --> 0:58:42.160
<v Speaker 4>fascinating business. The name Howard Hughes, I think often throws

0:58:42.200 --> 0:58:44.840
<v Speaker 4>people off a little bit because they think of the

0:58:44.880 --> 0:58:51.040
<v Speaker 4>you know, billionaire recluse in Las Vegas exactly. But you

0:58:51.240 --> 0:58:56.160
<v Speaker 4>have some really cool communities. Explain them to our listeners.

0:58:57.400 --> 0:59:00.080
<v Speaker 8>Yeah, it's it's a really unique company. And so so

0:59:00.400 --> 0:59:01.120
<v Speaker 8>Howard Hughes.

0:59:01.160 --> 0:59:05.240
<v Speaker 14>We're a developer of master planned communities, and so we

0:59:05.720 --> 0:59:08.200
<v Speaker 14>fit in this bucket of a real estate developer. But

0:59:08.280 --> 0:59:11.520
<v Speaker 14>really the way we think of ourselves as community builders.

0:59:11.840 --> 0:59:14.640
<v Speaker 14>And so we take these large loss of land, think,

0:59:14.840 --> 0:59:18.800
<v Speaker 14>you know, ten twenty thousand acres, twice the size of Manhattan,

0:59:19.560 --> 0:59:23.440
<v Speaker 14>and we break it out between residential land and commercial

0:59:23.640 --> 0:59:27.680
<v Speaker 14>and so we sell land to homebuilders, and those homebuilders

0:59:27.760 --> 0:59:31.440
<v Speaker 14>sell homes and that brings residence into the community. And

0:59:31.520 --> 0:59:33.640
<v Speaker 14>we use the proceeds from the land that we sell

0:59:33.640 --> 0:59:37.360
<v Speaker 14>to homebuilders as the equity contribution for our commercial development,

0:59:37.480 --> 0:59:41.600
<v Speaker 14>So I think office and retail, multifamily, you name it.

0:59:41.920 --> 0:59:45.120
<v Speaker 14>And as we build that, it attracts more residents to

0:59:45.120 --> 0:59:47.479
<v Speaker 14>come into our community and raises the value of our land,

0:59:47.640 --> 0:59:50.000
<v Speaker 14>and it creates what we call this virtuous cycle of

0:59:50.200 --> 0:59:54.440
<v Speaker 14>value creation. And our communities span you know, one hundred thousand,

0:59:54.480 --> 0:59:58.160
<v Speaker 14>two hundred thousand residents. And in order to build something

0:59:58.200 --> 1:00:01.160
<v Speaker 14>out on this size and the scale at ten decades,

1:00:01.440 --> 1:00:05.000
<v Speaker 14>and so we lay out this mastered plan where we

1:00:05.080 --> 1:00:07.960
<v Speaker 14>decide where the roads and where the roads go, and

1:00:08.000 --> 1:00:10.880
<v Speaker 14>where the residential and where the commercial goes to really

1:00:10.920 --> 1:00:12.600
<v Speaker 14>create this cohesive environment.

1:00:13.480 --> 1:00:16.720
<v Speaker 2>So when it comes to working from home or working

1:00:16.760 --> 1:00:18.840
<v Speaker 2>in the office, if you had to make a bet,

1:00:18.880 --> 1:00:20.000
<v Speaker 2>where would you put your money?

1:00:20.640 --> 1:00:22.560
<v Speaker 8>Again, I think it depends where you're looking at.

1:00:22.600 --> 1:00:25.959
<v Speaker 14>If you're in California, work from home probably more likely

1:00:26.680 --> 1:00:30.800
<v Speaker 14>where we're at in Houston. Let's take the Woodlands for example,

1:00:30.800 --> 1:00:33.560
<v Speaker 14>which is our community just north of the Woodland, just

1:00:33.600 --> 1:00:36.960
<v Speaker 14>north of Houston. We're seeing a lot of people coming

1:00:37.000 --> 1:00:41.200
<v Speaker 14>back into the office and we're headquarters here in the Woodlands.

1:00:41.240 --> 1:00:43.920
<v Speaker 14>We have a six hundred thousand square foot office building

1:00:43.960 --> 1:00:45.520
<v Speaker 14>and I can tell you just by looking in the

1:00:45.520 --> 1:00:48.400
<v Speaker 14>parking garage. Every day there's more cars heading in, and

1:00:48.480 --> 1:00:51.000
<v Speaker 14>I think part of that is to commute time. So

1:00:51.080 --> 1:00:54.479
<v Speaker 14>the average community and across the US is right under

1:00:54.480 --> 1:00:58.080
<v Speaker 14>an hour, and the Woodlands it's seven minutes. So people

1:00:58.120 --> 1:00:59.760
<v Speaker 14>want to get out and they want to go to

1:00:59.800 --> 1:01:02.360
<v Speaker 14>the office. At least that's what we're seeing because you're

1:01:02.400 --> 1:01:05.480
<v Speaker 14>having that collaboration, and you know, when you leave a

1:01:05.520 --> 1:01:07.480
<v Speaker 14>meeting in that in office, you have those one off

1:01:07.520 --> 1:01:11.080
<v Speaker 14>conversations on a zoom call, you don't really get that.

1:01:11.240 --> 1:01:13.920
<v Speaker 14>So I think where you're positioned, if you're positioned in

1:01:14.000 --> 1:01:16.840
<v Speaker 14>a high quality area with with those assets and where

1:01:16.840 --> 1:01:19.160
<v Speaker 14>people want to be, I think, you know, over the

1:01:19.200 --> 1:01:21.320
<v Speaker 14>long term, you'll start seeing more and more people head

1:01:21.360 --> 1:01:22.160
<v Speaker 14>back into the office.

1:01:22.240 --> 1:01:24.600
<v Speaker 2>You know, always think about the leftreck family, right who

1:01:24.840 --> 1:01:29.000
<v Speaker 2>their history of building these these developments where you live, work,

1:01:29.040 --> 1:01:32.040
<v Speaker 2>play schools, you name it. What do you think is

1:01:32.120 --> 1:01:35.080
<v Speaker 2>kind of the special source of making them really really

1:01:35.120 --> 1:01:37.600
<v Speaker 2>work because some of them can can feel a little

1:01:37.600 --> 1:01:40.920
<v Speaker 2>bit either overproduced, if you will, and some of them

1:01:40.960 --> 1:01:44.400
<v Speaker 2>just feel like a normal natural development and a natural progression.

1:01:44.960 --> 1:01:48.200
<v Speaker 2>What do you think is key to making them work well?

1:01:48.240 --> 1:01:50.880
<v Speaker 14>So at the end of the day, what you will

1:01:50.920 --> 1:01:53.720
<v Speaker 14>be doing in order to be successful as a master

1:01:53.800 --> 1:01:56.880
<v Speaker 14>plan developer is creating a place where people can have

1:01:56.960 --> 1:01:59.600
<v Speaker 14>that better quality of life and feel like they have

1:01:59.720 --> 1:02:03.960
<v Speaker 14>the walkability to go from the restaurant to the office

1:02:04.240 --> 1:02:05.520
<v Speaker 14>to their home all.

1:02:05.360 --> 1:02:07.240
<v Speaker 8>In one very quick place.

1:02:07.320 --> 1:02:09.040
<v Speaker 14>And you can do it in a you know, in

1:02:09.080 --> 1:02:12.080
<v Speaker 14>a relatively short amount of time, and that creates that

1:02:12.080 --> 1:02:14.760
<v Speaker 14>that quality of life. So the way we think about

1:02:14.800 --> 1:02:18.360
<v Speaker 14>it is it's a little bit science, right, so you know,

1:02:18.680 --> 1:02:22.280
<v Speaker 14>thinking about developing the office and selling the land, but

1:02:22.360 --> 1:02:23.880
<v Speaker 14>there's also an art piece of it.

1:02:23.920 --> 1:02:25.080
<v Speaker 8>So it's a balancing act.

1:02:25.240 --> 1:02:28.320
<v Speaker 14>So you're thinking about where that next park is going

1:02:28.400 --> 1:02:30.640
<v Speaker 14>to go, where that next trail system is going to go,

1:02:31.240 --> 1:02:34.880
<v Speaker 14>and reserving enough open green space and even thinking about

1:02:35.160 --> 1:02:40.919
<v Speaker 14>incorporating education, health care facilities so that people can live this, live, work,

1:02:40.960 --> 1:02:43.960
<v Speaker 14>play in one master playing community and they don't ever

1:02:44.000 --> 1:02:45.960
<v Speaker 14>have to leave. So if you can do that and

1:02:46.080 --> 1:02:47.800
<v Speaker 14>prove that you can do it over a long period

1:02:47.840 --> 1:02:50.360
<v Speaker 14>of time, we think that, you know, you'll be successful

1:02:50.400 --> 1:02:53.120
<v Speaker 14>in doing that. And that's what we've done here, you know,

1:02:53.240 --> 1:02:56.040
<v Speaker 14>for for decades and decades, and we still have communities

1:02:56.040 --> 1:02:58.600
<v Speaker 14>that are in their infancy and we'll incorporate those best

1:02:58.640 --> 1:03:00.600
<v Speaker 14>practices to get the same result.

1:03:00.800 --> 1:03:04.120
<v Speaker 4>Speaking of decades and decades or being in your infancy, John,

1:03:04.160 --> 1:03:06.720
<v Speaker 4>I want to ask about you and in your career

1:03:07.120 --> 1:03:09.920
<v Speaker 4>as well as the chief of staff role there. You're

1:03:09.960 --> 1:03:14.680
<v Speaker 4>only twenty nine years old, but you already are extremely

1:03:14.720 --> 1:03:19.120
<v Speaker 4>successful after a stint at Goldman Sachs and now chief

1:03:19.160 --> 1:03:24.120
<v Speaker 4>of staff at the Howard Hughes Corporation. What would you

1:03:24.320 --> 1:03:27.160
<v Speaker 4>say to people starting out in their career who want

1:03:27.160 --> 1:03:29.760
<v Speaker 4>to get a foothold in finance or in real estate.

1:03:29.800 --> 1:03:32.040
<v Speaker 4>And as I understand that real estate wasn't you know,

1:03:32.080 --> 1:03:35.280
<v Speaker 4>your your first job, so this is something something of

1:03:35.280 --> 1:03:36.360
<v Speaker 4>an evolution for you.

1:03:37.560 --> 1:03:40.320
<v Speaker 14>Yeah, So I would say the advice, or at least

1:03:40.360 --> 1:03:43.640
<v Speaker 14>it's worked for me, is to just have this this

1:03:43.840 --> 1:03:49.360
<v Speaker 14>unrelenting work ethic and having focus and having.

1:03:48.520 --> 1:03:51.520
<v Speaker 8>That drive of what you want to do long term.

1:03:51.800 --> 1:03:54.040
<v Speaker 14>And so when I, you know, I get asked a

1:03:54.120 --> 1:03:56.680
<v Speaker 14>question if I'm talking to one of the students and

1:03:56.760 --> 1:03:59.720
<v Speaker 14>my alma mater, who you know, is nearing graduation and

1:03:59.720 --> 1:04:00.960
<v Speaker 14>looking for advice, I mean.

1:04:00.840 --> 1:04:04.040
<v Speaker 8>It's it's the secret sauce that's really not so secret.

1:04:05.160 --> 1:04:07.480
<v Speaker 14>But I think to give a little bit more context,

1:04:07.520 --> 1:04:11.360
<v Speaker 14>it's it's also going outside of just the job description,

1:04:11.800 --> 1:04:16.320
<v Speaker 14>going above and beyond and doing things like creating a

1:04:16.720 --> 1:04:19.360
<v Speaker 14>tool or a dashboard or improving a process at a

1:04:19.400 --> 1:04:24.280
<v Speaker 14>company that makes your boss's life easier. That's been pretty successful.

1:04:24.280 --> 1:04:25.760
<v Speaker 14>I've been able to do that at every company.

1:04:26.040 --> 1:04:27.840
<v Speaker 2>That's what Matt does all the time. He makes his

1:04:27.920 --> 1:04:29.480
<v Speaker 2>bosses lives easier.

1:04:29.760 --> 1:04:32.880
<v Speaker 4>Not really, well, I heard it, you know, David Strim

1:04:32.880 --> 1:04:35.320
<v Speaker 4>said you're one of the best hires he's ever made.

1:04:35.720 --> 1:04:39.360
<v Speaker 4>So I get that. What about the chief of staff role?

1:04:39.400 --> 1:04:41.880
<v Speaker 4>That's the kind of thing that we typically hear, you know,

1:04:42.040 --> 1:04:44.560
<v Speaker 4>in Washington. So what does the chief of staff do

1:04:44.800 --> 1:04:46.440
<v Speaker 4>at a real estate development company?

1:04:47.440 --> 1:04:50.800
<v Speaker 8>Yeah? I get it a lot. Are you political focus?

1:04:50.880 --> 1:04:51.479
<v Speaker 1>Is it hr?

1:04:51.600 --> 1:04:52.200
<v Speaker 8>Is it legal?

1:04:52.440 --> 1:04:52.640
<v Speaker 7>You know?

1:04:52.920 --> 1:04:53.760
<v Speaker 8>What do you do?

1:04:54.000 --> 1:04:56.960
<v Speaker 14>And my response is yes, it's none of that, none

1:04:57.000 --> 1:05:00.160
<v Speaker 14>of the above, you know. But I like to think

1:05:00.200 --> 1:05:02.640
<v Speaker 14>of my role as is kind of being a Swiss

1:05:02.720 --> 1:05:06.520
<v Speaker 14>army knife and being that that versatile player to work

1:05:06.560 --> 1:05:09.680
<v Speaker 14>with our CEO and our entire leadership team to go

1:05:09.760 --> 1:05:14.000
<v Speaker 14>out and help ways and really push the strategic initiative

1:05:14.040 --> 1:05:17.360
<v Speaker 14>of the company forward. And so at Howard Hughes, we

1:05:17.440 --> 1:05:19.760
<v Speaker 14>have eight different regions We're involved in a lot of

1:05:19.760 --> 1:05:22.960
<v Speaker 14>different segments and industries, and so at the end of

1:05:22.960 --> 1:05:25.560
<v Speaker 14>the day, we have one mission driven purpose right to

1:05:25.600 --> 1:05:29.439
<v Speaker 14>maybe people's lives better and to you know, enhance community life.

1:05:29.440 --> 1:05:34.200
<v Speaker 14>And so working strategically and looking at large data sets

1:05:34.200 --> 1:05:36.920
<v Speaker 14>and creating a compell narrative that I can go to

1:05:36.960 --> 1:05:39.760
<v Speaker 14>our CEO and have a message on you know, that

1:05:40.000 --> 1:05:41.160
<v Speaker 14>that's what drives the value.

1:05:41.200 --> 1:05:42.520
<v Speaker 2>We have to jump in because you're run out of

1:05:42.560 --> 1:05:46.520
<v Speaker 2>time ten seconds. Anything that you're seeing on the horizon

1:05:46.520 --> 1:05:48.560
<v Speaker 2>that says recession to you very quickly, I have to

1:05:48.560 --> 1:05:49.600
<v Speaker 2>go back to business.

1:05:50.600 --> 1:05:50.760
<v Speaker 7>No.

1:05:51.400 --> 1:05:54.600
<v Speaker 14>Surprisingly, I think we're yeah, we're seeing we're seeing a

1:05:54.600 --> 1:05:57.400
<v Speaker 14>lot of improvement across the board, and we're pretty positive

1:05:57.400 --> 1:05:59.000
<v Speaker 14>heading out to the rest of twenty twenty three.

1:05:59.080 --> 1:05:59.840
<v Speaker 2>All right, cool stuff.

1:06:00.000 --> 1:06:00.480
<v Speaker 4>Seck in with you.

1:06:00.560 --> 1:06:04.080
<v Speaker 2>John Sackson, chief of Staff at Howard Hughes Corporation. Joining

1:06:04.120 --> 1:06:06.000
<v Speaker 2>us via zoom from New Orleans.

1:06:06.400 --> 1:06:09.960
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

1:06:10.000 --> 1:06:13.680
<v Speaker 1>live weekdays from two to five pm Easter on Bloomberg Radio,

1:06:13.880 --> 1:06:16.760
<v Speaker 1>the Bloomberg Business app, and you too. You can also

1:06:16.840 --> 1:06:20.120
<v Speaker 1>listen live to our flagship New York station Just say

1:06:20.280 --> 1:06:25.120
<v Speaker 1>Alexa Play Bloomberg eleven thirty, Bloomberg News.

1:06:24.920 --> 1:06:27.960
<v Speaker 2>Reporting earlier this year how the fitness sector has roared

1:06:28.000 --> 1:06:31.280
<v Speaker 2>back after being devastated by the pandemic. Cost pressures though,

1:06:31.360 --> 1:06:34.960
<v Speaker 2>and a possible recession could possibly pose a threat. So

1:06:34.960 --> 1:06:37.320
<v Speaker 2>we thought we'd take a look man at the industry,

1:06:37.360 --> 1:06:39.640
<v Speaker 2>and we've got someone who's actually spent more than twenty

1:06:39.760 --> 1:06:42.880
<v Speaker 2>years managing, owning, and franchising health clubs. Chuck Runyon, his

1:06:42.920 --> 1:06:46.240
<v Speaker 2>co founder and CEO at Anytime Fitness, a franchiser of Gym's,

1:06:46.320 --> 1:06:49.960
<v Speaker 2>joining us on Zoom from Woodbury, Minnesota. Check also the

1:06:50.000 --> 1:06:52.040
<v Speaker 2>CEO and co founder of Self Esteem Brands, which is

1:06:52.040 --> 1:06:54.240
<v Speaker 2>the owner of Anytime Fitness and also the Bar Method

1:06:54.320 --> 1:06:57.400
<v Speaker 2>and more so, he's certainly well versed in this space. Hey, Chuck,

1:06:57.560 --> 1:07:00.880
<v Speaker 2>nice to have you here with Matt and myself. Talk

1:07:00.880 --> 1:07:04.120
<v Speaker 2>to a little bit more about Anytime Fitness, how it

1:07:04.160 --> 1:07:07.160
<v Speaker 2>all works, and the type of growth you've seen, particularly

1:07:07.280 --> 1:07:08.080
<v Speaker 2>post pandemic.

1:07:08.960 --> 1:07:11.080
<v Speaker 15>Yes, Carol, Matt, thank you for having me from this

1:07:11.160 --> 1:07:12.600
<v Speaker 15>beautiful day in Minnesota.

1:07:12.720 --> 1:07:13.600
<v Speaker 7>Excited to be here.

1:07:14.120 --> 1:07:16.440
<v Speaker 15>My partner and I started Anytime Fitness just over twenty

1:07:16.520 --> 1:07:17.280
<v Speaker 15>years ago.

1:07:17.360 --> 1:07:18.920
<v Speaker 7>We started in Minnesota, but.

1:07:18.880 --> 1:07:22.560
<v Speaker 15>Today we serve over fifty five hundred communities in forty

1:07:22.680 --> 1:07:25.880
<v Speaker 15>countries around the world. And our goal has always been

1:07:25.880 --> 1:07:30.200
<v Speaker 15>to make fitness more affordable, more accessible, and more effective,

1:07:30.520 --> 1:07:33.840
<v Speaker 15>and we utilize technology to do that so members could

1:07:33.920 --> 1:07:37.160
<v Speaker 15>work out on their schedule, not the gym schedule. That

1:07:37.200 --> 1:07:39.160
<v Speaker 15>technology is still in place today and when you buy

1:07:39.240 --> 1:07:42.240
<v Speaker 15>membership at your local club, say in Minnesota, you get

1:07:42.280 --> 1:07:43.800
<v Speaker 15>to use every club.

1:07:43.520 --> 1:07:44.120
<v Speaker 7>In the network.

1:07:44.200 --> 1:07:47.840
<v Speaker 15>So we are still infused with technology. And now recently

1:07:47.880 --> 1:07:51.880
<v Speaker 15>we've just launched our coaching suite, which is providing people

1:07:51.920 --> 1:07:55.360
<v Speaker 15>with education motivation anytime anywhere. So whether they're in one

1:07:55.360 --> 1:07:57.560
<v Speaker 15>of our gyms or studios or wherever in the world

1:07:57.840 --> 1:08:01.160
<v Speaker 15>they live, we can now reach them, help them be healthier,

1:08:01.240 --> 1:08:03.720
<v Speaker 15>help them eat better, coach them to a better lifestyle.

1:08:04.120 --> 1:08:07.480
<v Speaker 15>And so we're very excited and you know, tremendous growth ahead.

1:08:07.720 --> 1:08:10.280
<v Speaker 15>We are on a pathway to have ten thousand units

1:08:10.320 --> 1:08:11.080
<v Speaker 15>by twenty thirty.

1:08:11.240 --> 1:08:13.400
<v Speaker 4>So do you have you know a lot of people,

1:08:14.720 --> 1:08:18.840
<v Speaker 4>myself included, have joined gyms and then like they'll go

1:08:18.920 --> 1:08:21.800
<v Speaker 4>a few times and then never go again, and every

1:08:21.840 --> 1:08:23.720
<v Speaker 4>you know, a couple of years, I'll join another one

1:08:23.760 --> 1:08:25.880
<v Speaker 4>and do it again, do it all over again, but

1:08:25.920 --> 1:08:28.800
<v Speaker 4>I wish I could stick with it. How do you

1:08:28.960 --> 1:08:30.160
<v Speaker 4>motivate someone like that?

1:08:31.439 --> 1:08:33.840
<v Speaker 15>It's a great question and something that has been going

1:08:33.840 --> 1:08:36.640
<v Speaker 15>on in our industry since day one, and you know,

1:08:36.880 --> 1:08:38.439
<v Speaker 15>it comes down to a handful of things.

1:08:38.439 --> 1:08:39.760
<v Speaker 7>First of all, personalization.

1:08:40.240 --> 1:08:43.080
<v Speaker 15>You know, it really helps with understanding our members where

1:08:43.080 --> 1:08:45.320
<v Speaker 15>they're at in their life journey and where they want

1:08:45.360 --> 1:08:47.400
<v Speaker 15>to get to. And once we do that, we can

1:08:47.439 --> 1:08:50.679
<v Speaker 15>now not only give them the workout necessary, but give

1:08:50.680 --> 1:08:52.840
<v Speaker 15>them the coaching, give them the motivation, give them the

1:08:52.920 --> 1:08:55.600
<v Speaker 15>education that matters to them, and serve them up the

1:08:55.600 --> 1:08:57.640
<v Speaker 15>type of content that they want to see. And so

1:08:57.960 --> 1:09:00.000
<v Speaker 15>we're just in this for a series of small wins.

1:09:00.280 --> 1:09:03.719
<v Speaker 15>If we can help our members just achieve some small wins,

1:09:03.720 --> 1:09:06.759
<v Speaker 15>some progress along the way. Right, When members see progress

1:09:06.800 --> 1:09:09.120
<v Speaker 15>and experience it, they stick with their membership longer and

1:09:09.120 --> 1:09:11.559
<v Speaker 15>they reach their fitness goals. When, like you said before,

1:09:11.600 --> 1:09:13.120
<v Speaker 15>if they don't get that extra help but they don't

1:09:13.120 --> 1:09:15.759
<v Speaker 15>feel that level of personalization, they start to drift away.

1:09:16.040 --> 1:09:18.720
<v Speaker 15>They leave the industry, maybe to come back a few

1:09:18.800 --> 1:09:21.640
<v Speaker 15>years later. So everything we do is about how do

1:09:21.680 --> 1:09:24.800
<v Speaker 15>we help our members achieve progress? Right, our members' health

1:09:24.880 --> 1:09:27.120
<v Speaker 15>is at the center of everything we build here.

1:09:27.479 --> 1:09:32.719
<v Speaker 2>You guys though, believe that basically the government right should

1:09:32.720 --> 1:09:37.000
<v Speaker 2>be what mandating fitness giveness.

1:09:37.200 --> 1:09:39.080
<v Speaker 4>Yeah, let's get to that. That would be good.

1:09:39.680 --> 1:09:41.960
<v Speaker 2>Let's get a little bit into how you're thinking about this.

1:09:42.720 --> 1:09:44.799
<v Speaker 7>Yeah, well, well let's zoom out again from our industry.

1:09:44.800 --> 1:09:47.760
<v Speaker 15>And you know, right now, globally we spend a trillion

1:09:47.840 --> 1:09:51.920
<v Speaker 15>dollars a year on healthcare, and seventy percent of that

1:09:52.040 --> 1:09:56.200
<v Speaker 15>spend is preventable based on something we call lifestyle medicine.

1:09:56.280 --> 1:09:57.439
<v Speaker 7>Lifestyle medicine is.

1:09:57.439 --> 1:10:01.320
<v Speaker 15>Proper eating, regular exercise, and better sleep and recovery. And

1:10:01.360 --> 1:10:04.760
<v Speaker 15>so who better to deliver that than gym's or studios

1:10:04.800 --> 1:10:07.320
<v Speaker 15>located in communities around the country. And so we were

1:10:07.400 --> 1:10:12.080
<v Speaker 15>so disappointed that during COVID, health experts and policymakers around

1:10:12.080 --> 1:10:15.200
<v Speaker 15>the world forced studios and gyms to shut down, which

1:10:15.240 --> 1:10:17.960
<v Speaker 15>is the exact opposite message we should have, especially as

1:10:18.120 --> 1:10:21.280
<v Speaker 15>as we saw that COVID attacked people with underlying health conditions,

1:10:21.240 --> 1:10:22.280
<v Speaker 15>they had it the worst.

1:10:22.439 --> 1:10:23.400
<v Speaker 7>And so now, to be.

1:10:23.320 --> 1:10:27.000
<v Speaker 2>Fair, to be fair, we didn't quite know how COVID

1:10:27.080 --> 1:10:30.400
<v Speaker 2>was transmitted or how infectious it was. Right, so as

1:10:30.439 --> 1:10:32.160
<v Speaker 2>we found our way, like it just made sense to

1:10:32.200 --> 1:10:33.360
<v Speaker 2>shut it down initially.

1:10:34.439 --> 1:10:37.919
<v Speaker 15>Well, well, I would argue there that there is empirical evidence.

1:10:38.360 --> 1:10:42.280
<v Speaker 15>There is empirical evidence linking physical activity towards mental health

1:10:42.360 --> 1:10:43.840
<v Speaker 15>and social well being.

1:10:44.080 --> 1:10:44.680
<v Speaker 7>And guess what.

1:10:44.840 --> 1:10:48.000
<v Speaker 15>Our industry was working with lawmakers to say, we can

1:10:48.360 --> 1:10:50.559
<v Speaker 15>social distance people inside of our clubs and studios, we

1:10:50.560 --> 1:10:52.120
<v Speaker 15>can only allow a certain amount of people in at

1:10:52.160 --> 1:10:54.599
<v Speaker 15>certain times. We were trying to work with them to say, look,

1:10:54.840 --> 1:10:58.040
<v Speaker 15>fitness is essential, and if it's outside the club or

1:10:58.040 --> 1:11:00.800
<v Speaker 15>inside a club studio, the message should be let's keep

1:11:00.840 --> 1:11:03.400
<v Speaker 15>people moving, let's keep them healthy during COVID Because now

1:11:03.439 --> 1:11:06.160
<v Speaker 15>what's accelerated is we have issues of mental health, we

1:11:06.200 --> 1:11:08.200
<v Speaker 15>have issues where people been inactive, we have we have

1:11:08.240 --> 1:11:11.040
<v Speaker 15>issues of loneliness, right we have issues of weight gain

1:11:11.400 --> 1:11:14.559
<v Speaker 15>and right now cardiovascer disease and type two diabetes and

1:11:14.560 --> 1:11:16.080
<v Speaker 15>obesity are the number one killing globally.

1:11:16.280 --> 1:11:20.080
<v Speaker 4>We have a big message with them, so hold on.

1:11:20.520 --> 1:11:23.040
<v Speaker 2>None of us are disputing these numbers, and no doubt

1:11:23.080 --> 1:11:26.679
<v Speaker 2>about it. But this whole idea of government mandating fitness

1:11:26.680 --> 1:11:27.759
<v Speaker 2>and wellness, I'm not saying.

1:11:27.560 --> 1:11:29.080
<v Speaker 4>I just it's not that they're mandate. He's not saying

1:11:29.080 --> 1:11:31.599
<v Speaker 4>they should mandate fitness wellness. He's saying they should consider

1:11:31.640 --> 1:11:33.680
<v Speaker 4>it essential so that they wouldn't close it down in

1:11:33.760 --> 1:11:34.599
<v Speaker 4>case of a pandemic.

1:11:35.320 --> 1:11:36.920
<v Speaker 15>And I would not use the word mandating, but think

1:11:36.920 --> 1:11:40.040
<v Speaker 15>about this, what health health expert to be heard like

1:11:40.200 --> 1:11:43.800
<v Speaker 15>really say get behind, move more, eat better, sleep better.

1:11:44.040 --> 1:11:47.320
<v Speaker 15>It was all about like avoiding a virus, but our

1:11:47.360 --> 1:11:49.639
<v Speaker 15>real virus is inactivity. Right at the end of the day,

1:11:49.640 --> 1:11:52.040
<v Speaker 15>we have we lose hundreds of thousands of people a

1:11:52.080 --> 1:11:55.360
<v Speaker 15>year to preventable diseases that if they were just live

1:11:55.479 --> 1:11:57.680
<v Speaker 15>healthier lifestyles, right, we could not only save money, but

1:11:57.720 --> 1:11:59.760
<v Speaker 15>save lives. And so that should be the message coming

1:11:59.760 --> 1:12:01.840
<v Speaker 15>out of how do we get people healthier? And there's

1:12:01.840 --> 1:12:04.160
<v Speaker 15>no better industry to deliver that than our gyms and studios,

1:12:04.160 --> 1:12:06.560
<v Speaker 15>And so we're trying to educate policymakers and lawmakers to

1:12:06.600 --> 1:12:06.880
<v Speaker 15>help with that.

1:12:07.000 --> 1:12:09.600
<v Speaker 4>I mean, hopefully we'll never get back to a pandemic

1:12:09.640 --> 1:12:13.160
<v Speaker 4>where we shut down. I think I hope the government

1:12:13.200 --> 1:12:17.960
<v Speaker 4>has learned lessons about these draconian procedures. But one thing

1:12:18.000 --> 1:12:23.719
<v Speaker 4>we can do, Chuck, is encourage kids to be more active.

1:12:23.920 --> 1:12:26.240
<v Speaker 4>When I was a child, and I'm Carol, I'm sure

1:12:26.240 --> 1:12:30.719
<v Speaker 4>as well, we have a president exactly President Eisenhower Climate

1:12:31.600 --> 1:12:33.559
<v Speaker 4>and it was like a big deal when I was

1:12:33.560 --> 1:12:36.920
<v Speaker 4>a kid, and I think the kids today for some

1:12:36.960 --> 1:12:40.040
<v Speaker 4>reason in this like snowflake generation, they're allowed to skip

1:12:40.120 --> 1:12:42.519
<v Speaker 4>gym class because it hurts their feelings. Like don't we

1:12:42.560 --> 1:12:43.360
<v Speaker 4>have to change that?

1:12:44.840 --> 1:12:45.240
<v Speaker 7>We do?

1:12:45.400 --> 1:12:47.160
<v Speaker 15>In fact, if you look at most school budgets around

1:12:47.200 --> 1:12:49.679
<v Speaker 15>the country, fy, it is being cut and so there's

1:12:49.800 --> 1:12:52.240
<v Speaker 15>less and less activity in our kids' lives. And technology

1:12:52.520 --> 1:12:54.160
<v Speaker 15>is also playing a role to have our kids be

1:12:54.240 --> 1:12:58.160
<v Speaker 15>more sedentary. So we absolutely, with both adults and children,

1:12:58.439 --> 1:13:02.320
<v Speaker 15>need to create awareness and infectives and policies to shape

1:13:02.400 --> 1:13:04.400
<v Speaker 15>the health of this country and shape the health of

1:13:04.760 --> 1:13:06.280
<v Speaker 15>global don't.

1:13:06.120 --> 1:13:08.799
<v Speaker 2>You think technology though, ultimately with our with an Apple

1:13:08.840 --> 1:13:10.760
<v Speaker 2>Watch and different things that are kind of getting us

1:13:10.800 --> 1:13:13.120
<v Speaker 2>to a point where we're more aware of our fitness

1:13:13.240 --> 1:13:15.200
<v Speaker 2>or lack thereof, And just cut about twenty five seconds

1:13:15.280 --> 1:13:15.800
<v Speaker 2>real quick.

1:13:16.960 --> 1:13:18.599
<v Speaker 7>I think that the opportunity is there.

1:13:18.800 --> 1:13:22.240
<v Speaker 15>We absolutely can enable technology for more activity, but it's

1:13:22.280 --> 1:13:25.040
<v Speaker 15>also like having us be sedentary right where we're sitting

1:13:25.080 --> 1:13:26.080
<v Speaker 15>and having too much screen time.

1:13:26.160 --> 1:13:27.400
<v Speaker 7>So it's both a strength.

1:13:27.520 --> 1:13:28.960
<v Speaker 2>No what I'm saying, like I've I got to watch

1:13:29.000 --> 1:13:31.559
<v Speaker 2>Matt's gonna watch like you count your steps. These things

1:13:31.560 --> 1:13:35.360
<v Speaker 2>are potentially good. We'll continue this conversation at another day.

1:13:36.000 --> 1:13:39.599
<v Speaker 2>Tell with you, Chuck No, I'm all for wellness and fitness.

1:13:39.680 --> 1:13:41.919
<v Speaker 2>You know that co found or CEO of Anytime Fitness.

1:13:42.360 --> 1:13:44.400
<v Speaker 2>Joining us from Minnesota. This is Bloomberg.

1:13:45.280 --> 1:13:49.920
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1:13:53.600 --> 1:13:56.880
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1:13:56.960 --> 1:14:00.559
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1:14:00.560 --> 1:14:03.639
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1:14:03.640 --> 1:14:06.719
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