1 00:00:08,880 --> 00:00:12,200 Speaker 1: Hello, and welcome to Savor Prediction of iHeartRadio. I'm Annie Reese. 2 00:00:11,800 --> 00:00:13,640 Speaker 2: And I'm more in Vocal Bomb, and today we have 3 00:00:13,680 --> 00:00:18,000 Speaker 2: an episode for you about juice boxes and or cartons 4 00:00:18,079 --> 00:00:23,800 Speaker 2: and or beverage of that thing. Yes, mostly like the cartons, 5 00:00:23,840 --> 00:00:27,400 Speaker 2: I would say, sure, Yeah. 6 00:00:27,680 --> 00:00:29,800 Speaker 1: Was there any particular reason this one was on your mind? 7 00:00:30,800 --> 00:00:31,040 Speaker 2: Oh? 8 00:00:31,720 --> 00:00:33,560 Speaker 1: Was there? Uh? 9 00:00:34,040 --> 00:00:36,600 Speaker 2: I think I was just trying to trying to find 10 00:00:36,800 --> 00:00:43,239 Speaker 2: another kind of more technological episode that we could do, uh, 11 00:00:43,360 --> 00:00:46,239 Speaker 2: because and I was like, what would juice boxes? 12 00:00:46,320 --> 00:00:47,480 Speaker 1: What's going on with those? 13 00:00:49,200 --> 00:00:49,280 Speaker 2: Uh? 14 00:00:49,360 --> 00:00:49,880 Speaker 1: Huh? 15 00:00:49,920 --> 00:00:55,560 Speaker 2: And uh? Perhaps perhaps I'd like, you've been been like 16 00:00:55,560 --> 00:00:59,760 Speaker 2: like doing my my, my grocery sweep and uh and 17 00:01:00,000 --> 00:01:02,720 Speaker 2: it's like all of these wine boxes are happening. 18 00:01:02,760 --> 00:01:06,119 Speaker 1: What's up? Yeah? I do love a good wine box. 19 00:01:09,000 --> 00:01:13,200 Speaker 1: We'll talk about that very briefly in this. I'm not 20 00:01:14,120 --> 00:01:17,320 Speaker 1: I was thinking about this because I juice boxes generally 21 00:01:17,360 --> 00:01:21,399 Speaker 1: fall under the very wide cheating category. I have of 22 00:01:21,440 --> 00:01:23,080 Speaker 1: my five things I don't like, and one of them 23 00:01:23,160 --> 00:01:27,240 Speaker 1: is like artificial fruit flavoring. Oh Okay, some of it 24 00:01:27,280 --> 00:01:28,840 Speaker 1: can be fine, but most of it I don't like. 25 00:01:29,480 --> 00:01:32,000 Speaker 1: But I still get nostalgic for them every now and 26 00:01:32,040 --> 00:01:35,880 Speaker 1: then when it's like really hot in the summer. Yeah, 27 00:01:35,920 --> 00:01:38,200 Speaker 1: And even as a kid, I didn't really like like 28 00:01:38,319 --> 00:01:40,960 Speaker 1: Caprice Son, but there was something about like Nickelodeon telling 29 00:01:41,000 --> 00:01:47,160 Speaker 1: me capri Son, You've got to have it when it's hot, Like, Okay. 30 00:01:47,240 --> 00:01:50,360 Speaker 2: We are not talking a lot about the Caprice Son 31 00:01:50,400 --> 00:01:52,480 Speaker 2: thing today. I feel like that's a different episode. There 32 00:01:52,520 --> 00:01:54,560 Speaker 2: are a lot of a lot of little side quests 33 00:01:54,560 --> 00:01:55,880 Speaker 2: on this one that I think that we're gonna have 34 00:01:55,920 --> 00:01:57,480 Speaker 2: to come back to it a later time and date. 35 00:01:57,560 --> 00:02:01,480 Speaker 2: But but yeah, that was I do. I do remember, 36 00:02:01,600 --> 00:02:04,880 Speaker 2: like like like a Hawaiian punch flavor is a favorite 37 00:02:04,880 --> 00:02:08,679 Speaker 2: of mine, that good fruit punch kind of situation where 38 00:02:08,720 --> 00:02:15,000 Speaker 2: you're like what fruit is that nobody knows? And for 39 00:02:15,080 --> 00:02:20,120 Speaker 2: sure in terms of an actual box of juice, juice 40 00:02:20,120 --> 00:02:25,239 Speaker 2: and heavy in heavy quotes, I was high key obsessed 41 00:02:25,520 --> 00:02:29,760 Speaker 2: with the high Sea Ecdo coolers ah when I was 42 00:02:29,800 --> 00:02:33,320 Speaker 2: growing up because I was so into Ghostbusters yea, and 43 00:02:33,560 --> 00:02:37,080 Speaker 2: I was so into Slimer. And if you told me 44 00:02:37,160 --> 00:02:40,120 Speaker 2: that this was Slimer's drink of choice, I was there. 45 00:02:42,760 --> 00:02:44,560 Speaker 1: I love That's how they got you, right, That's what 46 00:02:44,600 --> 00:02:52,519 Speaker 1: I suspected when you said the name and you confirmed it. Yeah, yeah, 47 00:02:52,800 --> 00:02:54,760 Speaker 1: I got a lot of fun stuff like that going on. 48 00:02:54,919 --> 00:02:59,960 Speaker 1: For sure. I did, Like I remember having if we 49 00:03:00,040 --> 00:03:01,680 Speaker 1: went on a field trip, it'd be part of kind 50 00:03:01,720 --> 00:03:04,880 Speaker 1: of the juice boxes would be part of kind of 51 00:03:04,880 --> 00:03:07,160 Speaker 1: the bags they would give you. For sure, I did 52 00:03:07,280 --> 00:03:09,919 Speaker 1: like that, but it was more about the we're on a. 53 00:03:09,840 --> 00:03:13,959 Speaker 2: Field trip right right now, and that kind of excitement 54 00:03:14,080 --> 00:03:16,960 Speaker 2: does does, right, like build a nostalgia for product, even 55 00:03:16,960 --> 00:03:19,880 Speaker 2: if the product itself wasn't your very favorite thing. Right. 56 00:03:20,240 --> 00:03:25,440 Speaker 1: Yeah, Well, I will say for this one, the expiration 57 00:03:25,639 --> 00:03:29,560 Speaker 1: date episode. Yeah, yeah, you might want to check out. 58 00:03:29,680 --> 00:03:35,000 Speaker 2: Maybe types of milk, which might sound strange off off 59 00:03:35,000 --> 00:03:39,000 Speaker 2: the top, but I believe me it's going to come up. Yes, 60 00:03:39,680 --> 00:03:41,600 Speaker 2: onded it is. But I guess that brings us to 61 00:03:41,720 --> 00:03:49,760 Speaker 2: our question. Yeah, sure, juice boxes, what are they? Well, 62 00:03:50,120 --> 00:03:53,640 Speaker 2: a juice box, otherwise known as a juice carton or 63 00:03:53,680 --> 00:03:57,840 Speaker 2: perhaps more widely, a drink carton, is a type of 64 00:03:57,960 --> 00:04:01,760 Speaker 2: multi layered packaging meant to can juice or some other 65 00:04:01,760 --> 00:04:05,360 Speaker 2: beverage safely at room temperature for up to about a 66 00:04:05,440 --> 00:04:09,840 Speaker 2: year without a risk of the beverage spoiling. And there 67 00:04:09,920 --> 00:04:12,720 Speaker 2: are different ways of doing this, but it generally involves 68 00:04:13,000 --> 00:04:17,640 Speaker 2: sterilizing both the beverage and the packaging, and the layers 69 00:04:17,640 --> 00:04:21,680 Speaker 2: of these cartons are typically thin plastics that are sandwiching 70 00:04:21,960 --> 00:04:25,320 Speaker 2: inner layers of paper and aluminum foil like a big 71 00:04:25,360 --> 00:04:31,200 Speaker 2: mac okay. So the inside the paper is providing structure, 72 00:04:31,680 --> 00:04:35,599 Speaker 2: the foil is providing protection from light and oxygen, and 73 00:04:35,640 --> 00:04:39,720 Speaker 2: then the plastics are a moisture barrier on the inside 74 00:04:39,720 --> 00:04:43,359 Speaker 2: and the outside and everything in between. They're protecting the 75 00:04:43,400 --> 00:04:47,560 Speaker 2: other layers and providing material for a seal because you 76 00:04:47,600 --> 00:04:50,080 Speaker 2: can melt plastic together in precisely the way that you 77 00:04:50,080 --> 00:04:53,760 Speaker 2: cannot with paper or well, aluminum a little bit, but anyway, 78 00:04:55,680 --> 00:04:58,760 Speaker 2: these cartons are often single serving and come with like 79 00:04:58,800 --> 00:05:01,599 Speaker 2: a small straw or some kind of sippy lid of 80 00:05:01,640 --> 00:05:05,800 Speaker 2: some kind like like easily opened and usually not resealable. 81 00:05:05,880 --> 00:05:08,480 Speaker 2: Sometimes you might get a cap on there. The entire 82 00:05:08,480 --> 00:05:11,359 Speaker 2: package is disposable, and the idea is, yeah, that you 83 00:05:11,400 --> 00:05:15,400 Speaker 2: have this portable beverage that doesn't need refrigeration and doesn't 84 00:05:15,440 --> 00:05:17,839 Speaker 2: need a whole lot of preservatives to get it to 85 00:05:17,920 --> 00:05:21,640 Speaker 2: that point. It's sort of like it's sort of like 86 00:05:21,720 --> 00:05:25,200 Speaker 2: the forty Chess of beverages, Like it's not quite what 87 00:05:25,240 --> 00:05:29,760 Speaker 2: you're used to, and it's pretty confounding, but in like. 88 00:05:29,760 --> 00:05:35,839 Speaker 1: A fun way. I like it. 89 00:05:35,920 --> 00:05:41,960 Speaker 2: Yeah, as geometry involved. Yeah, so I and I do 90 00:05:42,040 --> 00:05:46,320 Speaker 2: love that. Like we spent basically all of human history 91 00:05:46,440 --> 00:05:51,560 Speaker 2: figuring out refrigeration and then turned right around and immediately said, wait, 92 00:05:51,600 --> 00:05:53,840 Speaker 2: hold on, sometimes we still need stuff that's not refrigerated, 93 00:05:53,920 --> 00:06:02,080 Speaker 2: act and spent all this time and money developing this. Yes, yes, yeah, 94 00:06:02,800 --> 00:06:07,159 Speaker 2: and right, although certainly in the United States we think 95 00:06:07,360 --> 00:06:11,200 Speaker 2: of probably juice first being boxed up like this, so 96 00:06:11,240 --> 00:06:14,120 Speaker 2: you can put a range of beverages and other liquids 97 00:06:14,440 --> 00:06:16,840 Speaker 2: in these sorts of packages, from milk to. 98 00:06:17,080 --> 00:06:19,560 Speaker 1: Soup to wine. 99 00:06:19,680 --> 00:06:24,120 Speaker 2: And within this family of drink carton packaging, there are 100 00:06:24,200 --> 00:06:27,839 Speaker 2: a bunch of different processes and technologies that can be used, 101 00:06:28,200 --> 00:06:31,520 Speaker 2: depending on what product you're packaging and its intended use. 102 00:06:32,440 --> 00:06:33,800 Speaker 1: Traditionally, there have. 103 00:06:33,760 --> 00:06:37,760 Speaker 2: Been like quality trade offs for the convenience of shelf stability, 104 00:06:37,800 --> 00:06:42,599 Speaker 2: because pasteurizing a drink generally involves heating it, however briefly, 105 00:06:42,760 --> 00:06:47,680 Speaker 2: which can break down micronutrients and flavor molecules. Some new 106 00:06:47,680 --> 00:06:51,520 Speaker 2: technologies involve using pressure instead of temperature, so I don't 107 00:06:51,520 --> 00:06:55,240 Speaker 2: know be on the lookout for those. To create these packages, 108 00:06:55,520 --> 00:06:59,000 Speaker 2: the layers are pressed together and laminated in these large 109 00:06:59,000 --> 00:07:02,800 Speaker 2: sheets that are then cut into individual pieces, folded into 110 00:07:02,880 --> 00:07:07,960 Speaker 2: form like origami, sterilized, and filled. They are typically box 111 00:07:07,960 --> 00:07:11,240 Speaker 2: shaped because that is the easiest to transport in large quantities, 112 00:07:11,600 --> 00:07:12,280 Speaker 2: no other reason. 113 00:07:12,400 --> 00:07:12,800 Speaker 1: That's it. 114 00:07:15,040 --> 00:07:19,640 Speaker 2: And there's all kinds of like side technology that works 115 00:07:19,680 --> 00:07:24,120 Speaker 2: its way into the production process. I randomly came across 116 00:07:24,120 --> 00:07:32,880 Speaker 2: this company that was promoting its AI driven straw detection capacity, 117 00:07:33,240 --> 00:07:35,800 Speaker 2: like it will set up on your production line and 118 00:07:36,240 --> 00:07:41,720 Speaker 2: use imaging to check for the presence and possible damage 119 00:07:41,760 --> 00:07:43,960 Speaker 2: to the straw on the side of your juice box. 120 00:07:44,280 --> 00:07:49,360 Speaker 2: And I'm like, heck, yeah, all right, whoa right, yeah. 121 00:07:48,920 --> 00:07:49,440 Speaker 1: So cool. 122 00:07:52,640 --> 00:07:56,480 Speaker 2: And all of this is It's useful to consumers because, right, 123 00:07:56,560 --> 00:07:58,840 Speaker 2: you don't have to worry about the product going bad 124 00:07:58,840 --> 00:08:01,320 Speaker 2: if you don't use it right away, and you don't 125 00:08:01,320 --> 00:08:04,600 Speaker 2: have to worry about keeping it refrigerated. It's useful to 126 00:08:04,880 --> 00:08:09,320 Speaker 2: producers because you can stagger production and distribution that this 127 00:08:09,400 --> 00:08:13,800 Speaker 2: helps prevent shortages. The downsides are that these products can 128 00:08:13,840 --> 00:08:17,080 Speaker 2: be more expensive than fresh alternatives, like in the case 129 00:08:17,120 --> 00:08:22,040 Speaker 2: of milk, due to those processing costs. Also the aforementioned 130 00:08:23,040 --> 00:08:27,640 Speaker 2: quality control and not quality control like quality issues in 131 00:08:27,760 --> 00:08:34,559 Speaker 2: terms of flavor and nutrition. Also, while we're talking upsides 132 00:08:34,600 --> 00:08:38,160 Speaker 2: and downsides, there's been a lot of back and forth 133 00:08:38,400 --> 00:08:43,040 Speaker 2: about the environmental friendliness of the sort of packaging. On 134 00:08:44,040 --> 00:08:47,400 Speaker 2: the upside, like, okay, the companies that make them have 135 00:08:47,559 --> 00:08:52,400 Speaker 2: been industrial leaders in setting and reaching goals for net 136 00:08:52,440 --> 00:08:57,760 Speaker 2: carbon zero production. Plus, the packages are lightweight and don't 137 00:08:57,760 --> 00:09:02,840 Speaker 2: need refrigeration during transport, so that reduces your transportation energy costs. 138 00:09:03,480 --> 00:09:07,000 Speaker 2: They can also reduce waste, like, for example, in a 139 00:09:07,040 --> 00:09:10,680 Speaker 2: school cafeteria, if kids aren't taking fresh milk, it'll go 140 00:09:10,760 --> 00:09:13,200 Speaker 2: bad within like a week, but boxed milk will stay 141 00:09:13,240 --> 00:09:19,120 Speaker 2: good pretty much until someone chooses to pick it up. Also, 142 00:09:19,440 --> 00:09:24,560 Speaker 2: the packages do involve like less overall material than many 143 00:09:24,600 --> 00:09:28,320 Speaker 2: other types of packaging, depending on how thin you can 144 00:09:28,480 --> 00:09:31,400 Speaker 2: get your ear. Plastic or I mean, you know, glass 145 00:09:31,480 --> 00:09:33,960 Speaker 2: is clearly like a lot more material than other than 146 00:09:34,000 --> 00:09:37,439 Speaker 2: other stuff. But these cartons are more difficult to recycle 147 00:09:37,679 --> 00:09:41,640 Speaker 2: and require specific facilities. Those layers have to be separated. 148 00:09:41,920 --> 00:09:47,160 Speaker 2: The process is called hydropulping. Hydropulping hydra pulping. 149 00:09:50,679 --> 00:09:59,960 Speaker 1: Sounds both missing and exciting, right well, what about the nutrits. 150 00:10:00,000 --> 00:10:03,240 Speaker 2: Don't don't eat the packaging. This is not Willy Wonka. 151 00:10:04,280 --> 00:10:10,760 Speaker 2: All right, I guess I'll note here that there is 152 00:10:11,240 --> 00:10:15,880 Speaker 2: ongoing drama, not even debate, but like drama about the 153 00:10:15,960 --> 00:10:20,040 Speaker 2: nutritional value of juice, especially for kids, And this is 154 00:10:20,080 --> 00:10:24,560 Speaker 2: not that episode. Like, yes, fruit juices, even one hundred 155 00:10:24,559 --> 00:10:27,640 Speaker 2: percent fruit juices, are a lot of sugar without any fiber, 156 00:10:28,200 --> 00:10:31,400 Speaker 2: But treats are nice. And furthermore, like, if a juice 157 00:10:31,400 --> 00:10:33,320 Speaker 2: box is the only way that you can get your 158 00:10:33,400 --> 00:10:37,280 Speaker 2: kid to consume a calorie and or a vitamin, go 159 00:10:37,480 --> 00:10:41,200 Speaker 2: for it, like you do you Like I'm I'm exhausted, 160 00:10:41,280 --> 00:10:44,440 Speaker 2: and I don't have children. I cannot imagine Yell's level 161 00:10:44,440 --> 00:10:45,079 Speaker 2: of exhaustion. 162 00:10:45,480 --> 00:10:53,160 Speaker 1: So like, so do it? If that's what's up? Yes, indeed, Uh, well, 163 00:10:53,200 --> 00:10:56,320 Speaker 1: we do have some numbers for you, we do. Okay. 164 00:10:56,480 --> 00:11:01,160 Speaker 2: So Tetra Pak, which is uh the original and leading 165 00:11:01,360 --> 00:11:05,120 Speaker 2: supplier of this type of packaging. They're huge. They have 166 00:11:05,200 --> 00:11:09,560 Speaker 2: some twenty three thousand employees working around the world, and 167 00:11:09,720 --> 00:11:12,800 Speaker 2: in twenty sixteen alone, they sold one hundred and eighty 168 00:11:12,800 --> 00:11:17,440 Speaker 2: eight billion packages in one hundred and seventy five countries. 169 00:11:19,880 --> 00:11:23,439 Speaker 2: I will say this does include non drink carton packages 170 00:11:23,480 --> 00:11:25,760 Speaker 2: because they also package everything from like ice cream to 171 00:11:25,840 --> 00:11:27,160 Speaker 2: vegetables to pet food. 172 00:11:28,720 --> 00:11:29,600 Speaker 1: But it is a big. 173 00:11:29,400 --> 00:11:33,560 Speaker 2: Industry and it's a pretty steep buy in for smaller 174 00:11:33,600 --> 00:11:37,880 Speaker 2: companies to get set up. One of the higher levels 175 00:11:37,960 --> 00:11:43,520 Speaker 2: of hygiene, being an aseptic processing plant, will cost over 176 00:11:43,559 --> 00:11:46,200 Speaker 2: one hundred million dollars just to get started, and that's 177 00:11:46,360 --> 00:11:49,240 Speaker 2: not accounting for any of the costs of keeping that 178 00:11:49,360 --> 00:11:53,080 Speaker 2: up and all of the other safety regulatory kind of 179 00:11:53,080 --> 00:11:59,000 Speaker 2: issues that you're looking at. And I know that I 180 00:11:59,080 --> 00:12:01,719 Speaker 2: talked about recycling a second ago, but the ability to 181 00:12:01,840 --> 00:12:05,960 Speaker 2: recycle these drink cartons is growing. As of twenty ten, 182 00:12:06,200 --> 00:12:10,880 Speaker 2: there were only about forty programs worldwide that could handle them, 183 00:12:11,160 --> 00:12:13,480 Speaker 2: but as of twenty twenty three, they're over two hundred. 184 00:12:13,880 --> 00:12:15,160 Speaker 2: That's it's better. 185 00:12:15,559 --> 00:12:17,720 Speaker 1: Yeah, yes, yeah. 186 00:12:17,880 --> 00:12:21,840 Speaker 2: TetraPak says they invested close to thirty three million dollars 187 00:12:21,880 --> 00:12:25,800 Speaker 2: in recycling projects around the world just in twenty twenty two, 188 00:12:26,320 --> 00:12:28,600 Speaker 2: and that they're planning on upping that amount as of 189 00:12:28,679 --> 00:12:29,080 Speaker 2: this year. 190 00:12:29,920 --> 00:12:31,120 Speaker 3: I've got a world record for. 191 00:12:31,040 --> 00:12:32,680 Speaker 1: You, Okay. 192 00:12:32,840 --> 00:12:38,640 Speaker 2: The fastest time to set up and then topple ten 193 00:12:38,760 --> 00:12:43,320 Speaker 2: juice cartons was achieved in the Netherlands in twenty nineteen 194 00:12:44,160 --> 00:12:52,160 Speaker 2: at just five point four to one seconds. Dang right, Like, 195 00:12:52,200 --> 00:12:54,040 Speaker 2: I'm not exactly sure what that looks like, but it 196 00:12:54,080 --> 00:12:55,320 Speaker 2: seems impressive. 197 00:12:56,280 --> 00:12:58,480 Speaker 1: It does. I think there'd have to be a lot 198 00:12:58,480 --> 00:12:59,600 Speaker 1: of practice involved, a. 199 00:12:59,520 --> 00:13:04,680 Speaker 2: Lot of plan yeah, yeah, eye hand coordination, yeah. 200 00:13:04,440 --> 00:13:06,640 Speaker 1: And then you get to tell people yeah, and then 201 00:13:06,679 --> 00:13:09,040 Speaker 1: explain it to them, like what are you talking about? 202 00:13:12,240 --> 00:13:15,960 Speaker 2: Another one, as far as I'm aware, the largest number 203 00:13:16,000 --> 00:13:21,160 Speaker 2: of drink boxes toppled like dominoes was achieved in Singapore 204 00:13:21,400 --> 00:13:26,680 Speaker 2: in twenty twenty one, when a secondary school toppled eight 205 00:13:26,800 --> 00:13:29,040 Speaker 2: hundred Marigold brand juice boxes. 206 00:13:33,000 --> 00:13:35,480 Speaker 1: And then I'm guessing they drank them. 207 00:13:36,120 --> 00:13:38,040 Speaker 2: They seemed unharmed. So yeah, it was in a cute 208 00:13:38,040 --> 00:13:41,000 Speaker 2: little like heart shape. It was nice, it was full yeah, yeah. 209 00:13:42,720 --> 00:13:43,600 Speaker 3: And speaking of. 210 00:13:43,559 --> 00:13:47,880 Speaker 2: Awe, another human interest number for you, there's an organization 211 00:13:47,920 --> 00:13:51,640 Speaker 2: in Houston called Kids Meals that works to provide simple, 212 00:13:51,679 --> 00:13:54,559 Speaker 2: packed lunches to preschoolers during the summer when school is 213 00:13:54,600 --> 00:13:57,080 Speaker 2: out and you know, kids don't have access to a 214 00:13:57,120 --> 00:14:01,520 Speaker 2: school lunch program, And they host a Summer Juice Box 215 00:14:01,679 --> 00:14:05,560 Speaker 2: Challenge every year to collect some of the seven hundred 216 00:14:05,559 --> 00:14:09,680 Speaker 2: and thirty thousand juice boxes that they give out every summer. 217 00:14:10,520 --> 00:14:14,880 Speaker 2: Like teams sign up, there is hypothetically friendly trash talking 218 00:14:15,760 --> 00:14:20,280 Speaker 2: folks delivered their donations in creative ways, like on horseback 219 00:14:20,440 --> 00:14:21,840 Speaker 2: or with choreographed dances. 220 00:14:23,600 --> 00:14:29,680 Speaker 1: That's the whole thing that is cute. Yeah, okay, Well, 221 00:14:29,720 --> 00:14:33,920 Speaker 1: if anybody's participated in that, please let us know. Oh yeah, huh, yes, 222 00:14:34,360 --> 00:14:36,000 Speaker 1: But we do have quite the history for you. 223 00:14:36,120 --> 00:14:37,920 Speaker 2: Oh we do, and we are going to get into 224 00:14:37,920 --> 00:14:39,360 Speaker 2: that as soon as we get back from a quick 225 00:14:39,360 --> 00:14:47,360 Speaker 2: break forward from our sponsors. 226 00:14:49,360 --> 00:14:52,440 Speaker 1: And we're back thik you sponsor, Yes, thank you. So, 227 00:14:53,440 --> 00:14:57,560 Speaker 1: as you've kind of mentioned throughout already, Lauren, the history 228 00:14:57,560 --> 00:14:59,800 Speaker 1: of the juice box, of our modern day juice box, 229 00:15:00,120 --> 00:15:03,800 Speaker 1: largely comes from the increase in concerned people had around 230 00:15:03,920 --> 00:15:09,720 Speaker 1: cleanliness and sanitary food products. Yes, and the juice box 231 00:15:09,920 --> 00:15:12,720 Speaker 1: was an innovation around just that, but a lot of 232 00:15:12,720 --> 00:15:16,280 Speaker 1: it is rooted in the long battle to make drinking 233 00:15:16,360 --> 00:15:20,960 Speaker 1: milk safer. Oh. People were so concerned about this, and 234 00:15:21,040 --> 00:15:25,480 Speaker 1: rightfully so, because if you remember from our other episodes 235 00:15:25,600 --> 00:15:29,720 Speaker 1: like expiration dates, prior to widespread refrigeration, milk was a 236 00:15:29,840 --> 00:15:33,200 Speaker 1: very tricky product to keep safe and bad milk could 237 00:15:33,280 --> 00:15:36,880 Speaker 1: cause some pretty serious consequences when it was consumed, especially 238 00:15:36,880 --> 00:15:41,840 Speaker 1: in babies. So yes, yeah, h And for a long time, 239 00:15:42,200 --> 00:15:45,760 Speaker 1: when we were kind of entering the industrial era, consumers 240 00:15:45,800 --> 00:15:48,920 Speaker 1: were typically in charge of cleaning and filling their metal 241 00:15:49,040 --> 00:15:51,600 Speaker 1: milk containers. I think a lot of us have seen 242 00:15:51,640 --> 00:15:56,120 Speaker 1: that in some of our media. The US dairy industry 243 00:15:56,200 --> 00:16:01,920 Speaker 1: offered glass milk jars that they would clean them, which 244 00:16:02,000 --> 00:16:05,120 Speaker 1: led to some local monopolies over milk markets thanks to 245 00:16:05,160 --> 00:16:08,560 Speaker 1: the collection system, because basically they were the only ones 246 00:16:08,560 --> 00:16:11,680 Speaker 1: who were going to clean these jars, so you're stuck 247 00:16:11,680 --> 00:16:11,960 Speaker 1: with them. 248 00:16:12,000 --> 00:16:15,120 Speaker 2: And if they're the only ones delivering and backing up 249 00:16:15,200 --> 00:16:17,640 Speaker 2: the bottles, then yeah, exactly. 250 00:16:18,920 --> 00:16:23,080 Speaker 1: So paper packaged milk, which did not rely on this 251 00:16:23,160 --> 00:16:26,760 Speaker 1: collection system, could really change the whole game because then 252 00:16:26,800 --> 00:16:31,600 Speaker 1: you wouldn't be relying on the distributors, and distributors could 253 00:16:31,640 --> 00:16:35,760 Speaker 1: sell these paper products much farther out than dairies that 254 00:16:35,800 --> 00:16:37,960 Speaker 1: relied on collecting these glass bottles. 255 00:16:38,440 --> 00:16:41,120 Speaker 2: Yeah, and I was reading I was reading up on 256 00:16:41,160 --> 00:16:43,520 Speaker 2: this and as I did, I have to tell you, guys, 257 00:16:45,280 --> 00:16:51,080 Speaker 2: it introduced me to just an absolute nightmare phrase. Loose milk, 258 00:16:52,840 --> 00:16:57,520 Speaker 2: oh no like as opposed to packaged milk. You have 259 00:16:58,120 --> 00:16:58,760 Speaker 2: loose milk. 260 00:17:01,400 --> 00:17:04,159 Speaker 1: It feels like it. There's a number of phrases they 261 00:17:04,160 --> 00:17:08,720 Speaker 1: could have gone with instead of that, but they went 262 00:17:08,760 --> 00:17:14,680 Speaker 1: with loose milk. And here we are anyway. 263 00:17:14,760 --> 00:17:19,320 Speaker 2: Yeah, that's that's on my new list, my newly collected 264 00:17:19,359 --> 00:17:23,400 Speaker 2: list of just completely weird gross phrases. 265 00:17:24,400 --> 00:17:26,679 Speaker 1: Oh I can't wait to see the rest of his list. 266 00:17:28,280 --> 00:17:30,320 Speaker 1: Nightmare fuel exactly what I need? 267 00:17:31,400 --> 00:17:35,880 Speaker 2: Okay, anyway, anyway, yes, okay. So we have this concern 268 00:17:37,119 --> 00:17:41,719 Speaker 2: about being cleanly in what we choose to consume. We 269 00:17:41,840 --> 00:17:45,440 Speaker 2: have the use glass slash metal containers for getting milk, 270 00:17:45,840 --> 00:17:48,240 Speaker 2: and then we have people who are trying to find 271 00:17:48,640 --> 00:17:52,280 Speaker 2: a different way, these paper packaged ways to offer milk. 272 00:17:52,800 --> 00:17:56,679 Speaker 2: All right, so let us start with GW. Maxwell, an 273 00:17:56,680 --> 00:18:00,760 Speaker 2: American inventor who came up with the paper milk. It 274 00:18:00,800 --> 00:18:03,040 Speaker 2: was generally shaped like a drinking glass and it had 275 00:18:03,080 --> 00:18:06,000 Speaker 2: this paper lid that was clamped down to close it. 276 00:18:06,119 --> 00:18:08,040 Speaker 2: I think most of us have probably seen something like 277 00:18:08,040 --> 00:18:12,280 Speaker 2: that too. John Van Warmer patented something similar called the 278 00:18:12,359 --> 00:18:16,000 Speaker 2: Pure pack in nineteen fifteen. It was a paper milk 279 00:18:16,040 --> 00:18:18,200 Speaker 2: bottle that was called the paper bottle. 280 00:18:18,600 --> 00:18:21,960 Speaker 1: Okay, but also, as you were kind of mentioning Lauren. 281 00:18:22,320 --> 00:18:23,919 Speaker 1: It gives us a bit of a headache now, but 282 00:18:23,960 --> 00:18:26,840 Speaker 1: at the time, the fact that you used this product 283 00:18:26,880 --> 00:18:30,480 Speaker 1: and then tossed it away instead of reusing it was 284 00:18:30,480 --> 00:18:34,479 Speaker 1: seen as a plus in terms of cleanliness, and that's 285 00:18:34,520 --> 00:18:37,880 Speaker 1: why they called it puerback. The legend goes that Van 286 00:18:37,920 --> 00:18:40,359 Speaker 1: Warmer was inspired to come up with this idea after 287 00:18:40,440 --> 00:18:43,520 Speaker 1: dropping a bottle of milk, and I imagine the most 288 00:18:43,560 --> 00:18:46,200 Speaker 1: infomercial like there's gotta be a better way. 289 00:18:47,240 --> 00:18:50,760 Speaker 2: Oh yeah, Oh, And I will say that this issue 290 00:18:50,800 --> 00:18:55,679 Speaker 2: of tossing something instead of reusing it was a really 291 00:18:56,080 --> 00:19:01,440 Speaker 2: major marketing factor through the mid century. In a previous 292 00:19:01,680 --> 00:19:06,160 Speaker 2: previous job lifetime, I was going through some of the 293 00:19:06,320 --> 00:19:11,040 Speaker 2: archives of Dixie Cup commercials and like it was a 294 00:19:11,080 --> 00:19:14,080 Speaker 2: big selling point, like like you can just throw it away, 295 00:19:14,480 --> 00:19:17,719 Speaker 2: and right these days were like oh oh no, probably not, 296 00:19:17,920 --> 00:19:20,960 Speaker 2: but right time is seen as very modern. 297 00:19:21,680 --> 00:19:24,680 Speaker 1: Yeah, it was very modern. And also you know, if 298 00:19:24,680 --> 00:19:27,160 Speaker 1: you don't if you're not thinking about the environmental aspect, 299 00:19:27,200 --> 00:19:28,720 Speaker 1: it's nice you don't have to wash it. 300 00:19:29,000 --> 00:19:32,200 Speaker 3: Yeah, yeah, still a selling point, Still. 301 00:19:32,000 --> 00:19:35,880 Speaker 1: A selling point. Another piece of this whole story has 302 00:19:35,920 --> 00:19:40,679 Speaker 1: to do with self serve grocery stores. And okay, so 303 00:19:40,720 --> 00:19:43,560 Speaker 1: to our modern ears, at least to my modern ears, 304 00:19:44,000 --> 00:19:45,920 Speaker 1: this sounds a bit odd, but at one time, grocery 305 00:19:45,960 --> 00:19:50,840 Speaker 1: stores required employees to package up the shoppers groceries like 306 00:19:50,880 --> 00:19:53,400 Speaker 1: you'd give them a list and they would go gather everything. 307 00:19:54,960 --> 00:19:57,679 Speaker 1: And it was a grocery store chain that some of 308 00:19:57,720 --> 00:20:02,200 Speaker 1: you might have heard of, Higgly Wiggily that often gets 309 00:20:02,240 --> 00:20:06,199 Speaker 1: the credit for introducing self service shopping to the US, 310 00:20:07,080 --> 00:20:09,080 Speaker 1: and thanks in part to this idea, Pickli Wiggily was 311 00:20:09,119 --> 00:20:12,800 Speaker 1: pretty profitable right away. Here's a note about it from 312 00:20:12,840 --> 00:20:16,439 Speaker 1: a trade publication at the time. The self service system 313 00:20:16,600 --> 00:20:19,960 Speaker 1: cut three hundred dollars per month from expenses and showed 314 00:20:20,000 --> 00:20:24,920 Speaker 1: a gain of eighty thousand dollars in sales. WHOA, yeah, 315 00:20:25,200 --> 00:20:27,200 Speaker 1: pretty big deal. Huh. 316 00:20:27,200 --> 00:20:29,400 Speaker 3: That's okay, that's a separate episode. 317 00:20:29,400 --> 00:20:29,879 Speaker 1: But cool. 318 00:20:30,520 --> 00:20:31,000 Speaker 2: Continue. 319 00:20:31,160 --> 00:20:34,280 Speaker 1: Yeah, I know, I know. As successful as it was, though, 320 00:20:34,560 --> 00:20:36,879 Speaker 1: the system was still pretty limited to the US. In 321 00:20:36,920 --> 00:20:42,639 Speaker 1: the nineteen twenties, that changed with this Swedish businessman named 322 00:20:42,680 --> 00:20:47,160 Speaker 1: Reuben Rousing. He had never seen a self served grocery 323 00:20:47,160 --> 00:20:50,399 Speaker 1: store before, but when he was studying at Columbia University, 324 00:20:51,040 --> 00:20:54,000 Speaker 1: he saw one, and he was like this is amazing, 325 00:20:54,040 --> 00:20:58,120 Speaker 1: and also packaging is about to become a way bigger deal. 326 00:20:58,520 --> 00:21:01,959 Speaker 2: Oh sure, yeah, yeah, again, you don't have all that 327 00:21:02,000 --> 00:21:05,240 Speaker 2: loose milk floating around, so you're gonna need You're gonna 328 00:21:05,280 --> 00:21:08,919 Speaker 2: need some prepackaged goods. Yeah, you can't just throw loose 329 00:21:09,040 --> 00:21:18,639 Speaker 2: milk randomly into a conversation, Lauren. Sorry, I wasn't anticipating it, Okay. 330 00:21:20,040 --> 00:21:24,280 Speaker 1: Well. Rousing returned to Sweden after his schooling in the US, 331 00:21:24,920 --> 00:21:27,880 Speaker 1: and he spent ten years working for a printing company 332 00:21:28,040 --> 00:21:32,080 Speaker 1: before he got enough leverage to launch his own packaging business, 333 00:21:32,200 --> 00:21:34,000 Speaker 1: so this has really been in the back of his mind. 334 00:21:35,359 --> 00:21:38,919 Speaker 1: At first, they mostly packaged things like sugar other dry goods, 335 00:21:39,760 --> 00:21:42,320 Speaker 1: but by about World War Two they were focusing on 336 00:21:42,440 --> 00:21:46,040 Speaker 1: packages for liquids and they mainly used paperboard to do that. 337 00:21:47,040 --> 00:21:52,520 Speaker 1: This eventually led Rousing to the Tetra pack. According to 338 00:21:52,560 --> 00:21:56,080 Speaker 1: the company, he got the idea after watching his wife 339 00:21:56,080 --> 00:21:59,840 Speaker 1: make sausages. I love how they don't expand upon it anymore. 340 00:21:59,880 --> 00:22:02,240 Speaker 1: I have imagination and I can kind of figure it out, 341 00:22:02,280 --> 00:22:05,159 Speaker 1: but they don't really go into any more depth, just. 342 00:22:05,040 --> 00:22:07,040 Speaker 3: Like, oh, I guess it's like casing. 343 00:22:07,560 --> 00:22:12,880 Speaker 2: Yeah, like quid and sausages like filling a casing. 344 00:22:13,640 --> 00:22:17,359 Speaker 1: Yeah, that's that's what I assume, but they really didn't 345 00:22:17,400 --> 00:22:26,080 Speaker 1: explain and cool, okay, we'll go with it. Another inventor 346 00:22:26,080 --> 00:22:28,560 Speaker 1: at the company, though, was the one that really made 347 00:22:28,560 --> 00:22:34,560 Speaker 1: this packaging happen. His name was Eric Wallenberg. After some experimentation, 348 00:22:35,320 --> 00:22:39,800 Speaker 1: the package was sealed with only three twists and now 349 00:22:39,840 --> 00:22:43,000 Speaker 1: this packaging and doing it that way saved some money 350 00:22:43,040 --> 00:22:45,959 Speaker 1: on the manufacturing side, but it did result in a 351 00:22:46,080 --> 00:22:49,919 Speaker 1: unique shaped product. As the name suggest, it was a 352 00:22:49,960 --> 00:22:54,000 Speaker 1: tetrahedron or a four sided triangle pyramid. 353 00:22:54,119 --> 00:22:55,400 Speaker 3: Yeah yeah, oh yeah. 354 00:22:55,520 --> 00:22:57,359 Speaker 1: If you if you're not quite sure what we're talking about, 355 00:22:57,400 --> 00:22:58,560 Speaker 1: if you look it up, you'll be like, oh, yeah, 356 00:22:58,560 --> 00:22:59,080 Speaker 1: I've seen. 357 00:22:58,880 --> 00:23:01,320 Speaker 3: That pyramid shap Yeah, yeah, exactly. 358 00:23:02,320 --> 00:23:05,840 Speaker 1: Despite that, it did have a bunch of positives, mainly that, 359 00:23:05,920 --> 00:23:09,159 Speaker 1: when properly used, it kept milk from spoiling and it 360 00:23:09,200 --> 00:23:14,800 Speaker 1: didn't even necessarily have to be refrigerated. Soon after the 361 00:23:14,840 --> 00:23:18,560 Speaker 1: tetra pack was introduced, Rousing created a subsidiary of his 362 00:23:18,640 --> 00:23:21,800 Speaker 1: company named after that product. They did not stop at 363 00:23:21,800 --> 00:23:25,520 Speaker 1: the tetra pact, though, they introduced a septic packaging in 364 00:23:25,600 --> 00:23:30,720 Speaker 1: nineteen sixty one, Basically, through a bunch of innovations around manufacturing, packaging, 365 00:23:30,760 --> 00:23:34,560 Speaker 1: and chemical treatment, they created shelf stable packaging that increased 366 00:23:34,640 --> 00:23:37,440 Speaker 1: shelf life without the need for refrigeration. 367 00:23:38,359 --> 00:23:42,919 Speaker 2: And this was really a very big deal. Around the 368 00:23:42,960 --> 00:23:45,960 Speaker 2: turn of the twenty first century. The Institute of Food 369 00:23:45,960 --> 00:23:50,120 Speaker 2: Technologists would call this and I quote the most significant 370 00:23:50,119 --> 00:23:53,040 Speaker 2: food science innovation of the last fifty years. 371 00:23:53,440 --> 00:23:55,560 Speaker 1: Wow, And that was when a lot of stuff was 372 00:23:55,600 --> 00:24:00,640 Speaker 1: going on. Yeah, right, right h Then came the tetra brick, 373 00:24:00,840 --> 00:24:03,560 Speaker 1: which was a more rectangular shape to make it easier 374 00:24:03,560 --> 00:24:07,640 Speaker 1: for shipping and storing and shopping. However, Americans are still 375 00:24:07,640 --> 00:24:11,239 Speaker 1: pretty wary of getting milk in this product because they 376 00:24:11,240 --> 00:24:15,280 Speaker 1: were so accustomed to milk products that needed refrigeration. The 377 00:24:15,359 --> 00:24:18,480 Speaker 1: dairies were too, and the cost of changing infrastructures and 378 00:24:18,560 --> 00:24:24,320 Speaker 1: mindsets was very daunting. However, not every American owned a refrigerator, 379 00:24:24,640 --> 00:24:28,320 Speaker 1: so Tetra pac producers saw some pass to success in 380 00:24:28,359 --> 00:24:31,480 Speaker 1: the country. And this mora or less brings us to 381 00:24:31,560 --> 00:24:35,120 Speaker 1: the juice part of juice box, right, because the thinking 382 00:24:35,320 --> 00:24:38,440 Speaker 1: was that if Americans wouldn't buy milk in this packaging, 383 00:24:38,960 --> 00:24:45,520 Speaker 1: maybe they would buy juice. Yeah yeah, and just to 384 00:24:45,560 --> 00:24:48,160 Speaker 1: throw us in here. There were a couple of products 385 00:24:48,240 --> 00:24:51,639 Speaker 1: being offered around this time. Already the German market offered 386 00:24:51,680 --> 00:24:55,360 Speaker 1: a juice based concentrate package and a pouch from Wild 387 00:24:55,600 --> 00:24:58,840 Speaker 1: Flavors in nineteen sixty nine, and it was called Capri 388 00:24:59,160 --> 00:25:05,399 Speaker 1: Soon s n e okay, yes, and Capri after the 389 00:25:05,440 --> 00:25:08,680 Speaker 1: Italian island had the same name. It was pretty successful 390 00:25:08,680 --> 00:25:10,639 Speaker 1: in Europe, but it took over ten years before the 391 00:25:10,640 --> 00:25:13,280 Speaker 1: product made its way to the US, where it was 392 00:25:13,280 --> 00:25:16,800 Speaker 1: sold under the name Caprice's Son Sun. 393 00:25:17,480 --> 00:25:19,600 Speaker 3: Yeah, a whole whole separate episode. 394 00:25:19,680 --> 00:25:22,680 Speaker 2: I look forward to diving into that someday, me too, 395 00:25:22,840 --> 00:25:25,879 Speaker 2: And all the nineties commercials, Oh my, watch this. 396 00:25:25,920 --> 00:25:26,400 Speaker 1: Part of it. 397 00:25:27,520 --> 00:25:29,040 Speaker 2: Did I have a friend who was in one of 398 00:25:29,080 --> 00:25:31,679 Speaker 2: those commercials? Anyways, please let's continue, okay. 399 00:25:32,920 --> 00:25:36,000 Speaker 1: All right. One of the first companies to really capitalize 400 00:25:36,000 --> 00:25:38,040 Speaker 1: on the juice box in the US was a company 401 00:25:38,080 --> 00:25:44,359 Speaker 1: named Apple and Eve Clever I guess. They started offering 402 00:25:44,440 --> 00:25:48,679 Speaker 1: a two hundred millilter tetrabrick aceptic of juice in nineteen 403 00:25:48,720 --> 00:25:52,479 Speaker 1: eighty two. It was rectangular and complete with a straw. 404 00:25:53,320 --> 00:25:55,439 Speaker 1: Ads for it lauded the fact that it didn't need 405 00:25:55,480 --> 00:25:58,879 Speaker 1: refrigeration it could last six months was good for people 406 00:25:59,040 --> 00:26:03,240 Speaker 1: on the go, didn't have a tenny or plastic taste, 407 00:26:03,640 --> 00:26:05,800 Speaker 1: that a lot of people had associated with some of these, 408 00:26:06,359 --> 00:26:10,480 Speaker 1: and that it was economical. A year later, in nineteen 409 00:26:10,520 --> 00:26:15,119 Speaker 1: eighty three, Coca Cola subsidiary Minute Made launched their own version. 410 00:26:15,840 --> 00:26:18,840 Speaker 1: I See entered the ring. Soon after. They had ads 411 00:26:18,920 --> 00:26:23,280 Speaker 1: running nationwide on TV. America's version of tetra Pack, Brickpack, 412 00:26:23,640 --> 00:26:27,119 Speaker 1: saw a massive increase in sales, jumping by one hundred 413 00:26:27,119 --> 00:26:31,720 Speaker 1: million dollars in nineteen eighty three. Wow. Yeah, yeah. They 414 00:26:32,200 --> 00:26:34,600 Speaker 1: had to scramble to meet demand. It was such a 415 00:26:34,640 --> 00:26:38,480 Speaker 1: sun jump. Some estimates suggest that in the eighties, juice 416 00:26:38,480 --> 00:26:41,520 Speaker 1: boxes accounted for one fifth of the juice market in 417 00:26:41,520 --> 00:26:42,640 Speaker 1: the United States. 418 00:26:43,440 --> 00:26:46,760 Speaker 2: This this rise is so wild to me because I like, 419 00:26:46,800 --> 00:26:48,640 Speaker 2: I'm a child of the eighties, and so I grew 420 00:26:48,720 --> 00:26:51,199 Speaker 2: up with these. I had no idea they did not 421 00:26:51,320 --> 00:26:54,240 Speaker 2: exist before I did. Like, that's like, I just assumed 422 00:26:54,280 --> 00:26:57,280 Speaker 2: that this was a staple for all school kids forever. 423 00:26:58,000 --> 00:27:02,120 Speaker 1: Yes, I did too. I was shot to have relatively 424 00:27:02,160 --> 00:27:07,760 Speaker 1: recent yeah. Yeah, So they found this huge success here 425 00:27:07,800 --> 00:27:11,600 Speaker 1: in the US. Finally Tetrapac had done it, but there 426 00:27:11,840 --> 00:27:15,640 Speaker 1: was a problem. By the late eighties and early nineties, 427 00:27:16,080 --> 00:27:20,720 Speaker 1: environmentalists were sounding the alarm about the waste created by 428 00:27:20,960 --> 00:27:25,120 Speaker 1: juice boxes. Tetra pack spokespeople responded to these concerns by 429 00:27:25,119 --> 00:27:28,560 Speaker 1: saying it was about safety and there were no frivolous 430 00:27:28,600 --> 00:27:30,360 Speaker 1: there's Basically they were saying that there's nothing we could 431 00:27:30,400 --> 00:27:30,760 Speaker 1: cut out. 432 00:27:30,840 --> 00:27:35,840 Speaker 2: It's already streamlined believe us. Yeah, yes, And to be 433 00:27:35,920 --> 00:27:39,160 Speaker 2: fair to them, there are arguments to be had about 434 00:27:39,320 --> 00:27:42,480 Speaker 2: their packaging saving materials, especially when it comes to providing 435 00:27:42,520 --> 00:27:45,200 Speaker 2: a shelf stable product, some of those you mentioned, Lauren, 436 00:27:46,359 --> 00:27:51,240 Speaker 2: and they've looked into alternate packaging materials like plant based packaging. 437 00:27:51,520 --> 00:27:52,800 Speaker 1: Sure. Yeah. 438 00:27:53,160 --> 00:27:56,160 Speaker 2: Also in response to all of this, in nineteen eighty nine, 439 00:27:56,320 --> 00:27:59,000 Speaker 2: a trade association popped up in the US called the 440 00:27:59,040 --> 00:28:04,840 Speaker 2: Aseptic Packaging Council, and they have spearheaded industry and marketing 441 00:28:04,920 --> 00:28:09,640 Speaker 2: incentives to add nutritional supplements to juice boxes to make 442 00:28:09,680 --> 00:28:14,960 Speaker 2: them healthier, and to promote recycling and to tell everyone 443 00:28:15,040 --> 00:28:15,959 Speaker 2: far and wide about it. 444 00:28:16,960 --> 00:28:21,840 Speaker 1: Yes, yes, And just a note here. When Rousing died 445 00:28:22,080 --> 00:28:26,480 Speaker 1: in the nineteen eighties, he and his family were incredibly wealthy. 446 00:28:26,520 --> 00:28:30,080 Speaker 1: His son was the second wealthiest man in Sweden when 447 00:28:30,080 --> 00:28:33,439 Speaker 1: he died in twenty nineteen. Yeah, and there is some 448 00:28:33,600 --> 00:28:36,600 Speaker 1: drama here because, as I said earlier, many suggest that 449 00:28:36,600 --> 00:28:40,280 Speaker 1: despite Rousing's name on the patent, it really wasn't him 450 00:28:40,560 --> 00:28:41,600 Speaker 1: that did a lot of the work. 451 00:28:44,080 --> 00:28:51,360 Speaker 2: All right, okay, Well, a totally separate note. Even with 452 00:28:51,640 --> 00:28:56,600 Speaker 2: all of the research and development into cleanliness that's in place, 453 00:28:57,560 --> 00:29:02,200 Speaker 2: mishaps can happen. For example, from a twenty eight to 454 00:29:02,240 --> 00:29:05,360 Speaker 2: twenty ten, there was a safety investigation in Canada that 455 00:29:05,440 --> 00:29:08,880 Speaker 2: led to the destruction of one hundred thousand Dull juice 456 00:29:08,920 --> 00:29:13,200 Speaker 2: boxes due to improper handling during distribution that had weakened 457 00:29:13,240 --> 00:29:15,240 Speaker 2: the seams and allowed microbial growth. 458 00:29:15,880 --> 00:29:16,400 Speaker 1: Just a good. 459 00:29:16,240 --> 00:29:19,320 Speaker 2: Reminder that our food industry requires all points to be 460 00:29:19,360 --> 00:29:23,560 Speaker 2: operating with care in order to keep consumers safe. Also, 461 00:29:24,160 --> 00:29:27,240 Speaker 2: as with anything, if you ever noticed bloating or leaking 462 00:29:27,360 --> 00:29:29,719 Speaker 2: in a packaged good, throw that away. You don't need 463 00:29:29,760 --> 00:29:32,680 Speaker 2: that one. Yeah, yeah, not that one. 464 00:29:33,120 --> 00:29:36,959 Speaker 1: Yeah. Kind of a related note, I did find some 465 00:29:37,000 --> 00:29:42,360 Speaker 1: recent articles about adult juice boxes and why they haven't 466 00:29:42,400 --> 00:29:44,320 Speaker 1: seemed to take off. There has been a lott of 467 00:29:44,320 --> 00:29:47,800 Speaker 1: tries to get them to take off. The consensus seems 468 00:29:47,800 --> 00:29:51,600 Speaker 1: to be it's because we associate them with kids, and 469 00:29:51,920 --> 00:29:56,280 Speaker 1: or there are actual laws banning them because kids might 470 00:29:56,640 --> 00:30:03,320 Speaker 1: drink them thinking that they are for them. Sure, yeah, yeah. 471 00:30:02,320 --> 00:30:06,240 Speaker 2: Interesting okay, And yes, a research and development is ongoing 472 00:30:06,560 --> 00:30:10,920 Speaker 2: as of this ear TetraPak is investing in this advanced 473 00:30:11,120 --> 00:30:16,360 Speaker 2: imaging technique to help look at the nanostructure of fiber 474 00:30:16,400 --> 00:30:21,160 Speaker 2: materials such as paper, with the idea of optimizing paper 475 00:30:21,200 --> 00:30:24,080 Speaker 2: straws for use with their products. 476 00:30:24,800 --> 00:30:25,240 Speaker 1: Wow. 477 00:30:25,920 --> 00:30:29,320 Speaker 2: Yeah, there really is a lot of research growing into 478 00:30:29,360 --> 00:30:32,400 Speaker 2: these there there is so much. There is just an 479 00:30:32,520 --> 00:30:36,600 Speaker 2: infinite amount that right like, I did not I could 480 00:30:36,600 --> 00:30:41,520 Speaker 2: not go into all of it. But I do find 481 00:30:41,520 --> 00:30:44,360 Speaker 2: all of this, especially that that psychological angle is super 482 00:30:44,360 --> 00:30:46,640 Speaker 2: interesting to me because I think the first time that 483 00:30:46,680 --> 00:30:49,200 Speaker 2: I saw like sake packaged in a little juice box, 484 00:30:49,240 --> 00:30:50,240 Speaker 2: I got so excited. 485 00:30:50,280 --> 00:30:54,560 Speaker 1: I was like, it's a juice box but for me 486 00:30:54,560 --> 00:30:54,920 Speaker 1: me too? 487 00:30:55,480 --> 00:30:57,560 Speaker 2: Yeah, And I don't know, so like right, like it's 488 00:30:57,560 --> 00:31:00,760 Speaker 2: a weird nostalgia play, but I could see why some 489 00:31:00,800 --> 00:31:03,240 Speaker 2: people and some councils would be not into that being 490 00:31:03,280 --> 00:31:03,560 Speaker 2: a thing. 491 00:31:04,320 --> 00:31:07,719 Speaker 1: Yeah. Yeah, And I should also say like most of 492 00:31:07,760 --> 00:31:11,680 Speaker 1: the examples I saw were alcoholic, but some of them weren't. 493 00:31:11,760 --> 00:31:13,960 Speaker 1: I think they were just trying to be like adults. 494 00:31:14,040 --> 00:31:18,000 Speaker 2: You like juice too, Yeah, here's a right, yeah, which 495 00:31:18,040 --> 00:31:21,960 Speaker 2: is also interesting because you could still drink a juice 496 00:31:21,960 --> 00:31:28,280 Speaker 2: fox quote for kids. It's just sure, right, like you said, interesting, 497 00:31:28,360 --> 00:31:29,560 Speaker 2: look at the human psyche. 498 00:31:31,240 --> 00:31:32,960 Speaker 3: I mean I have friends who will like drink a 499 00:31:33,040 --> 00:31:33,960 Speaker 3: juice box as a treat. 500 00:31:34,800 --> 00:31:39,440 Speaker 1: I have friends who will like lose their minds if 501 00:31:39,480 --> 00:31:41,880 Speaker 1: a certain type of juice box shows up at an event. 502 00:31:42,200 --> 00:31:46,680 Speaker 2: Oh yeah, okay, yeah, I like can't take the sugar 503 00:31:46,800 --> 00:31:48,800 Speaker 2: like that's one thing. Like I know that I'm going 504 00:31:48,840 --> 00:31:51,440 Speaker 2: to become everybody's problem if I just have like a 505 00:31:51,440 --> 00:31:52,400 Speaker 2: shot of sugar like that. 506 00:31:53,000 --> 00:31:59,040 Speaker 1: Right, right, Well, listeners, if you've got a favorite, if 507 00:31:59,080 --> 00:32:04,240 Speaker 1: you've got nostalgia feelings, yeah, please let us know. 508 00:32:04,560 --> 00:32:10,200 Speaker 2: Huh yes, also belatedly drink responsibly. But right, we do 509 00:32:10,360 --> 00:32:13,680 Speaker 2: have some listener mail already prepared for you, and we 510 00:32:13,720 --> 00:32:15,080 Speaker 2: are going to get into that as soon as we 511 00:32:15,120 --> 00:32:16,800 Speaker 2: get back from one more quick break for a word 512 00:32:16,840 --> 00:32:18,239 Speaker 2: from our sponsors. 513 00:32:26,400 --> 00:32:29,280 Speaker 1: And we're back. Thank you, sponsored, Yes, thank you, and 514 00:32:29,280 --> 00:32:38,680 Speaker 1: we're back with SPO. I feel like all juice box 515 00:32:38,720 --> 00:32:39,640 Speaker 1: commercials were like that. 516 00:32:41,840 --> 00:32:47,440 Speaker 2: Gods, it was the air of like extreme I don't 517 00:32:47,440 --> 00:32:49,440 Speaker 2: know if they're doing that anymore, but that's fair. 518 00:32:49,680 --> 00:32:51,080 Speaker 1: Think they are nineties. 519 00:32:51,160 --> 00:32:55,640 Speaker 2: Yeah, lots of like day glow colors and skate skateboards yep, 520 00:32:56,560 --> 00:33:07,200 Speaker 2: maybe some serve boarding anyway, Okay, Jared wrote, as I've 521 00:33:07,240 --> 00:33:09,480 Speaker 2: been working my way through a backhock of episodes to 522 00:33:09,520 --> 00:33:10,560 Speaker 2: try to catch out to current. 523 00:33:10,800 --> 00:33:13,520 Speaker 1: I recently listened to the Kindishes episode. I had a 524 00:33:13,560 --> 00:33:16,360 Speaker 1: spark of inspiration and wanted to share my results. I 525 00:33:16,440 --> 00:33:20,840 Speaker 1: used Pillsbury Crescent rolldo, some caramelized onions, and instant mashed potatoes. 526 00:33:21,080 --> 00:33:22,800 Speaker 1: They turned out tasty, but I don't know how I'm 527 00:33:22,800 --> 00:33:26,040 Speaker 1: close to authentic they taste as I've never actually had Kindishes, 528 00:33:26,240 --> 00:33:28,560 Speaker 1: but the episode, in my attempt at them, has made 529 00:33:28,640 --> 00:33:30,400 Speaker 1: me want to try the real deal. 530 00:33:30,720 --> 00:33:34,400 Speaker 2: Ooh yeah, I feel I feel like the I feel 531 00:33:34,400 --> 00:33:37,239 Speaker 2: like the dough texture would be a little off, like 532 00:33:37,240 --> 00:33:39,440 Speaker 2: like you want something a little bit chewier for like 533 00:33:39,480 --> 00:33:44,000 Speaker 2: a for like a kinish dough concept. But that being said, 534 00:33:44,160 --> 00:33:46,880 Speaker 2: like anytime and I think I said this in the episode, 535 00:33:46,880 --> 00:33:50,680 Speaker 2: but anytime that you put potatoes in dough and then 536 00:33:50,720 --> 00:33:55,800 Speaker 2: I eat it, I'm happy about that. Yeah, yeah, I 537 00:33:55,880 --> 00:33:56,520 Speaker 2: mean sounds great. 538 00:33:56,760 --> 00:34:00,280 Speaker 1: That sounds delicious. And I think I've said before too, 539 00:34:00,400 --> 00:34:03,600 Speaker 1: like I love just give me that crescent roll and 540 00:34:03,640 --> 00:34:08,759 Speaker 1: I put stuff in the ashir Yeah too, miraculous, so wonderful. 541 00:34:09,040 --> 00:34:11,120 Speaker 1: Oh yeah, okay, all right. 542 00:34:11,160 --> 00:34:15,480 Speaker 2: Now I'm like, but what if I did that every day? 543 00:34:15,480 --> 00:34:16,279 Speaker 1: That would be so good? 544 00:34:16,320 --> 00:34:23,439 Speaker 2: Okay, Nathan wrote first, thanks for reading my email about 545 00:34:23,480 --> 00:34:27,719 Speaker 2: Robert Irvine's subtle, probably not intentional racism. And I hope 546 00:34:27,760 --> 00:34:30,239 Speaker 2: that I'm getting his name right. I remember us going 547 00:34:30,239 --> 00:34:32,560 Speaker 2: through a whole thing before, and I'm tired today. I don't. 548 00:34:32,800 --> 00:34:37,600 Speaker 2: I can't, but sure that guy continues. As I said before, 549 00:34:37,680 --> 00:34:40,640 Speaker 2: the cooking world is making a turn towards inclusivity, but 550 00:34:40,800 --> 00:34:44,040 Speaker 2: it still happens and needs to be called out. Competition 551 00:34:44,080 --> 00:34:47,440 Speaker 2: shows can be grading by the machismo of French trained 552 00:34:47,520 --> 00:34:50,040 Speaker 2: dudes that think they're better than everyone just because they 553 00:34:50,040 --> 00:34:52,280 Speaker 2: had the money to go to the CIA or something. 554 00:34:53,080 --> 00:34:56,680 Speaker 2: One that bucks this trend is Guy Fieri's Tournament of Champions. 555 00:34:57,400 --> 00:35:00,000 Speaker 2: This show pits the chefs, who are typically the judge 556 00:35:00,280 --> 00:35:02,800 Speaker 2: of other shows, against each other in a March Madness 557 00:35:02,880 --> 00:35:06,600 Speaker 2: esque bracket challenge. In the four seasons, all the champions 558 00:35:06,640 --> 00:35:09,560 Speaker 2: have been women, two of them women of color. In 559 00:35:09,600 --> 00:35:12,359 Speaker 2: these shows and my career as a chef, I've seen 560 00:35:12,400 --> 00:35:15,480 Speaker 2: that the women are really just better all around. I 561 00:35:15,520 --> 00:35:17,879 Speaker 2: think it's the drive to break the glass ceiling and 562 00:35:17,960 --> 00:35:20,359 Speaker 2: the need to be so much better than male counterparts 563 00:35:20,400 --> 00:35:24,440 Speaker 2: for them to get noticed. This shouldn't be groundbreaking, especially 564 00:35:24,440 --> 00:35:27,600 Speaker 2: to you too. But another part I've noticed is when 565 00:35:27,640 --> 00:35:29,879 Speaker 2: the people of color cook, they went a lot too 566 00:35:30,480 --> 00:35:34,200 Speaker 2: looking specifically at meat Shohan. She's an Indian chef who 567 00:35:34,280 --> 00:35:37,840 Speaker 2: got French style training. This combination of flavors and the 568 00:35:37,880 --> 00:35:40,560 Speaker 2: technique really do seem to be a winning combination for 569 00:35:40,640 --> 00:35:45,680 Speaker 2: the Western dominated competitions that we see here. Next, you 570 00:35:45,719 --> 00:35:49,160 Speaker 2: were wanting a recipe for grilled watermelon fatus salad. 571 00:35:49,480 --> 00:35:50,200 Speaker 1: Here's a good one. 572 00:35:50,719 --> 00:35:52,600 Speaker 3: Make sure your grill is super hot. 573 00:35:52,760 --> 00:35:55,200 Speaker 2: You don't want your watermelon to get squishy by sitting 574 00:35:55,239 --> 00:35:57,720 Speaker 2: on there too long. It's kind of like a rare steak. 575 00:35:58,239 --> 00:36:01,719 Speaker 2: Just get that mayor reaction on and you're good. Then 576 00:36:01,880 --> 00:36:04,359 Speaker 2: make some quinoa and cool it down. Toss the two 577 00:36:04,400 --> 00:36:07,279 Speaker 2: together with some mint or basil. Both are good, as 578 00:36:07,320 --> 00:36:09,480 Speaker 2: well as the feta or goat cheese. If you want, 579 00:36:09,800 --> 00:36:11,759 Speaker 2: squeeze a bit of lemon in there, always being the 580 00:36:11,840 --> 00:36:15,279 Speaker 2: acid drizzle it with some balsamic glaze and you're good. 581 00:36:15,560 --> 00:36:17,720 Speaker 2: I think next time I'm going to throw some Fresno 582 00:36:17,880 --> 00:36:20,280 Speaker 2: chilis in it. I've been on a Fresno chili kick lately. 583 00:36:21,800 --> 00:36:25,840 Speaker 2: Next the episode, I'm currently listening to Polenta so good. 584 00:36:26,400 --> 00:36:29,200 Speaker 2: My bass polenta is a four to one ratio of 585 00:36:29,280 --> 00:36:32,720 Speaker 2: chicken stock to polenta. I use the Golden Pheasant brand 586 00:36:33,040 --> 00:36:35,440 Speaker 2: stir while it cooks, but not as much as a risotto. 587 00:36:36,000 --> 00:36:38,399 Speaker 2: You can adjust your consistency if you want. From there, 588 00:36:38,800 --> 00:36:41,360 Speaker 2: finish it with some butter and cheese. Parmesan is my 589 00:36:41,440 --> 00:36:43,680 Speaker 2: go too, but I found a smoked goat Gouda in 590 00:36:43,719 --> 00:36:46,840 Speaker 2: my local store recently that's fantastic. In it. Don't forget 591 00:36:46,840 --> 00:36:50,200 Speaker 2: the salt and pepper frying it is so good. I 592 00:36:50,280 --> 00:36:52,200 Speaker 2: do fontina in it when I fry it. Then I 593 00:36:52,320 --> 00:36:56,040 Speaker 2: layer it with arabiata sauce and fresh mozzarella and get 594 00:36:56,200 --> 00:36:59,359 Speaker 2: a nice stack of deliciousness. I also like to top 595 00:36:59,400 --> 00:37:04,120 Speaker 2: it with a porn shoulder raggu with a balsonic glaze. Last, 596 00:37:04,120 --> 00:37:06,640 Speaker 2: but not least, I think I figured out how to 597 00:37:06,760 --> 00:37:11,719 Speaker 2: finally do the dreaded GMO episode. A collaboration and what 598 00:37:11,880 --> 00:37:15,040 Speaker 2: better show to pair with than behind the Bastards. You 599 00:37:15,120 --> 00:37:17,959 Speaker 2: both have connections to the show. Annie, your other co host, 600 00:37:18,000 --> 00:37:20,160 Speaker 2: has already been a guest Lauren, you're part of the 601 00:37:20,280 --> 00:37:23,120 Speaker 2: union thing with fellow Cool Zone host Mia. And yes, 602 00:37:23,160 --> 00:37:26,080 Speaker 2: I saw that Twitter conversation about trist la Chis. Robert 603 00:37:26,120 --> 00:37:28,360 Speaker 2: has already done a collaboration when he teamed up with 604 00:37:28,440 --> 00:37:32,040 Speaker 2: prop of Hood Politics to do how Iran Contra tied 605 00:37:32,080 --> 00:37:35,080 Speaker 2: into the crack epidemic. I think it's time for this 606 00:37:35,160 --> 00:37:37,640 Speaker 2: epic team up. It would also work well with the 607 00:37:37,680 --> 00:37:44,000 Speaker 2: sugar industry and corn syrup. Probably it would hofta. I 608 00:37:44,040 --> 00:37:55,560 Speaker 2: mean not no, but cuel Oh okay, all of that 609 00:37:55,600 --> 00:37:57,120 Speaker 2: food sounds so delicious. 610 00:37:57,960 --> 00:38:04,360 Speaker 1: Yes, yes, I just made polinta. Oh that's right. Yeah, 611 00:38:04,360 --> 00:38:07,600 Speaker 1: how did it? God? Oh it was so good. It 612 00:38:07,680 --> 00:38:10,160 Speaker 1: was so good, and I realized, like how to make it? 613 00:38:10,280 --> 00:38:13,920 Speaker 1: I figured how I could fry it? Now, Okay, at 614 00:38:13,960 --> 00:38:15,880 Speaker 1: first I couldn't envision it, and now I'm like, okay, no, 615 00:38:16,040 --> 00:38:18,640 Speaker 1: I see, but I made it with chicken stock and 616 00:38:20,160 --> 00:38:24,080 Speaker 1: parmesan salt, pepper, a bunch of like spices, and then 617 00:38:24,080 --> 00:38:27,200 Speaker 1: I had like a mushroom tomato sauce. Oh it was 618 00:38:27,280 --> 00:38:32,600 Speaker 1: so good. Wow, I was very impressive. Oh awesome. Oh 619 00:38:32,600 --> 00:38:36,120 Speaker 1: I'm so glad. Yeah, yes, yes, but these are good tips, 620 00:38:36,120 --> 00:38:38,520 Speaker 1: so I'm I have a whole bag of it now, 621 00:38:38,600 --> 00:38:41,920 Speaker 1: so I mean yes. Yeah. 622 00:38:42,840 --> 00:38:48,759 Speaker 2: Also, that that guy Fieri tournament show sounds delightful. 623 00:38:50,920 --> 00:38:52,920 Speaker 1: I'm in the we. 624 00:38:52,920 --> 00:38:55,880 Speaker 2: Actually we didn't like meet him, but we got to 625 00:38:55,920 --> 00:38:58,120 Speaker 2: see him up close in action when we were in 626 00:38:58,160 --> 00:39:01,040 Speaker 2: New Orleans with super producer Della and a long long, 627 00:39:01,080 --> 00:39:05,759 Speaker 2: long time ago, and he was so kind and genuine 628 00:39:05,960 --> 00:39:08,520 Speaker 2: and he was like really making an effort to talk 629 00:39:08,600 --> 00:39:11,160 Speaker 2: to all of the cooks who came up to him, 630 00:39:11,200 --> 00:39:13,640 Speaker 2: like the young up and coming cooks are just they're 631 00:39:13,719 --> 00:39:16,399 Speaker 2: just how hopeful home cooks and like really like shake 632 00:39:16,440 --> 00:39:19,080 Speaker 2: all of their hands and like make time for them. 633 00:39:19,360 --> 00:39:22,239 Speaker 2: And it like it made me so happy. Like I 634 00:39:23,120 --> 00:39:26,400 Speaker 2: know that being sincere about a guy who's that sincere 635 00:39:26,560 --> 00:39:30,080 Speaker 2: is like kind of like quote unquote cringe, but I 636 00:39:30,080 --> 00:39:35,160 Speaker 2: think I think it's adorable. I'm like heck, yeah, yeah, yeah, happy, Yeah, 637 00:39:35,800 --> 00:39:37,200 Speaker 2: it was nice. 638 00:39:38,640 --> 00:39:41,200 Speaker 1: Yeah, And these are great insights because I think when 639 00:39:41,200 --> 00:39:43,239 Speaker 1: we talked about that, I said I didn't know much 640 00:39:43,280 --> 00:39:47,879 Speaker 1: about kind of this world of uh food television and 641 00:39:48,280 --> 00:39:52,279 Speaker 1: competition and stuff. Like that, So always appreciate from people 642 00:39:52,280 --> 00:39:52,880 Speaker 1: who do know. 643 00:39:54,160 --> 00:40:02,960 Speaker 2: Yeah and hoofta yeah again right like that. Yeah, the 644 00:40:03,040 --> 00:40:06,799 Speaker 2: GMO the GMO episode. Who, Yeah, it's gonna be great. 645 00:40:07,480 --> 00:40:09,120 Speaker 2: Maybe maybe a collaboration. 646 00:40:08,760 --> 00:40:14,120 Speaker 1: Is an order. Maybe maybe I mean we're gonna need 647 00:40:14,120 --> 00:40:20,160 Speaker 1: the help. Absolutely, yes, yes, yes, yes, and thank you 648 00:40:20,239 --> 00:40:24,160 Speaker 1: for the water villain recipe. That sounds great. Yeah, summer 649 00:40:24,280 --> 00:40:30,800 Speaker 1: is on the way, so it's time time. Yes. Well, 650 00:40:31,160 --> 00:40:34,680 Speaker 1: thanks to both of those listeners for writing in. If 651 00:40:34,680 --> 00:40:36,120 Speaker 1: you would like to write to us, you can our 652 00:40:36,160 --> 00:40:37,920 Speaker 1: emails hello at savorpod dot com. 653 00:40:38,040 --> 00:40:39,280 Speaker 3: We are also on social media. 654 00:40:39,360 --> 00:40:42,359 Speaker 2: You can find us on Twitter, Facebook, and Instagram at 655 00:40:42,400 --> 00:40:44,200 Speaker 2: saver pod, and we do hope to hear from you. 656 00:40:44,680 --> 00:40:47,400 Speaker 2: Save is production of iHeartRadio. For more podcasts from my 657 00:40:47,400 --> 00:40:50,719 Speaker 2: Heart Radio, you can visit the iHeartRadio app, Apple Podcasts, 658 00:40:50,800 --> 00:40:52,000 Speaker 2: or wherever you listen. 659 00:40:51,719 --> 00:40:52,720 Speaker 3: To your favorite shows. 660 00:40:53,000 --> 00:40:55,520 Speaker 2: Thanks it's always to our super producers Dylan Fagan and 661 00:40:55,520 --> 00:40:57,879 Speaker 2: Andrew Howard. Thanks to you for listening, and we hope 662 00:40:57,880 --> 00:41:07,840 Speaker 2: that lots more good things are coming your way.