Speaker 1: Now. Some people might call this pandering, Others might call
Speaker 1: it very slick marketing. Last week, to celebrate Spirit Day
Speaker 1: for LGBT awareness, Kellogg's announced a fifty thousand donations chump
Speaker 1: change actually to Glad that's a big LGBT advocacy and
Speaker 1: protest group. But here's the marketing angle. Kellogg's also announced
Speaker 1: the launch of an LGBT theme serial promotion called all
Speaker 1: Together Now. This special edition gay theme cereal was first
Speaker 1: reported by Pink News. They praised the new Altogether serial,
Speaker 1: claiming that it will allow LGBT consumers to start their
Speaker 1: day with maximum gay Now. Kelloggs didn't actually create a
Speaker 1: new cereal. It's just a packaging thing. They put many
Speaker 1: boxes of stuff they already make, like corn flakes, Frosty's,
Speaker 1: rice Crispies, Raisin Brand, fruit fruit loops really in one
Speaker 1: big box, and they called it All Together. The idea
Speaker 1: is that consumers can mix and match the different and
Speaker 1: cereals together anyway they want, sort of like mixing and
Speaker 1: matching genders. I guess from the combo you already have
Speaker 1: to something else. Here's the best part. This may actually
Speaker 1: border on genius. In order to get this special edition
Speaker 1: gay theme cereal. You will have to fork over twenty
Speaker 1: dollars twenty bucks for six mini boxes of cereal. I
Speaker 1: guess for people who really want all together and want
Speaker 1: it bad, there are harder things to swallow and may
Speaker 1: even cost more