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Speaker 1: Now. Some people might call this pandering, Others might call

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Speaker 1: it very slick marketing. Last week, to celebrate Spirit Day

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Speaker 1: for LGBT awareness, Kellogg's announced a fifty thousand donations chump

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Speaker 1: change actually to Glad that's a big LGBT advocacy and

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Speaker 1: protest group. But here's the marketing angle. Kellogg's also announced

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Speaker 1: the launch of an LGBT theme serial promotion called all

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Speaker 1: Together Now. This special edition gay theme cereal was first

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Speaker 1: reported by Pink News. They praised the new Altogether serial,

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Speaker 1: claiming that it will allow LGBT consumers to start their

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Speaker 1: day with maximum gay Now. Kelloggs didn't actually create a

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Speaker 1: new cereal. It's just a packaging thing. They put many

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Speaker 1: boxes of stuff they already make, like corn flakes, Frosty's,

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Speaker 1: rice Crispies, Raisin Brand, fruit fruit loops really in one

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Speaker 1: big box, and they called it All Together. The idea

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Speaker 1: is that consumers can mix and match the different and

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Speaker 1: cereals together anyway they want, sort of like mixing and

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Speaker 1: matching genders. I guess from the combo you already have

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Speaker 1: to something else. Here's the best part. This may actually

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Speaker 1: border on genius. In order to get this special edition

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Speaker 1: gay theme cereal. You will have to fork over twenty

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Speaker 1: dollars twenty bucks for six mini boxes of cereal. I

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Speaker 1: guess for people who really want all together and want

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Speaker 1: it bad, there are harder things to swallow and may

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Speaker 1: even cost more