1 00:00:11,720 --> 00:00:14,480 Speaker 1: Good morning, peeps, and welcome to ok F Daily with 2 00:00:14,520 --> 00:00:18,320 Speaker 1: me your girl, Danielle Moody. Pre recording from the Long 3 00:00:18,360 --> 00:00:21,400 Speaker 1: Island Bunker. Folks, I'm taking a couple of days off 4 00:00:22,079 --> 00:00:26,640 Speaker 1: as needed for my mental health in combo with my birthday, 5 00:00:27,400 --> 00:00:32,320 Speaker 1: and so we have left you with fantastic interviews to 6 00:00:33,840 --> 00:00:38,800 Speaker 1: begin to unpack where the hell we're going. So coming 7 00:00:38,880 --> 00:00:46,560 Speaker 1: up today is a conversation with the communications director Antonio 8 00:00:47,159 --> 00:00:52,720 Speaker 1: Ariano at next Gen America. And in this conversation we 9 00:00:52,800 --> 00:00:57,840 Speaker 1: talk about the youth vote. We talk about how the 10 00:00:57,880 --> 00:01:03,680 Speaker 1: youth vote was handled, what issues were most concerning. This 11 00:01:03,760 --> 00:01:08,200 Speaker 1: conversation came before the outcome of the election, but it 12 00:01:08,280 --> 00:01:13,520 Speaker 1: was nonetheless about what is needed to entice, engage and 13 00:01:13,680 --> 00:01:17,800 Speaker 1: excite the youth vote and what did Dems do this 14 00:01:17,920 --> 00:01:21,760 Speaker 1: time around and what can they learn for the future. 15 00:01:21,920 --> 00:01:29,600 Speaker 1: So that conversation is coming up next, folks. I am 16 00:01:29,920 --> 00:01:36,520 Speaker 1: very excited to welcome to WOKF Daily Antonio Ariano, who 17 00:01:36,560 --> 00:01:41,760 Speaker 1: is the vice president of Communication at next Gen. Antonio 18 00:01:41,880 --> 00:01:46,319 Speaker 1: tell us a bit about next Gen and the incredible 19 00:01:46,400 --> 00:01:51,559 Speaker 1: work that you all do to engage the youth of 20 00:01:51,720 --> 00:01:52,480 Speaker 1: this country. 21 00:01:53,000 --> 00:01:55,360 Speaker 2: Thank you so much for having me next to America 22 00:01:55,520 --> 00:01:59,120 Speaker 2: is the nation's largest youth voter organization. We've been around 23 00:01:59,200 --> 00:02:03,200 Speaker 2: for nearly twelve years now, and we focus on mobilizing 24 00:02:03,400 --> 00:02:06,280 Speaker 2: young voters eighteen to thirty five year old in key 25 00:02:06,320 --> 00:02:11,720 Speaker 2: states across states like Pennsylvania, Michigan, North Carolina, Nevada, Arizona, 26 00:02:12,120 --> 00:02:14,720 Speaker 2: eight in total, and we do it through a wide 27 00:02:14,800 --> 00:02:18,919 Speaker 2: range of tactics. We do field operations across college campuses 28 00:02:18,960 --> 00:02:22,240 Speaker 2: and universities. This cycle, Connection America was on over one 29 00:02:22,320 --> 00:02:25,880 Speaker 2: hundred college campuses talking directly to young voters about the 30 00:02:25,919 --> 00:02:29,799 Speaker 2: importance of mobilizing and registering to vote, as well as 31 00:02:29,840 --> 00:02:33,920 Speaker 2: a robust digital operation. We connect with young voters online 32 00:02:34,080 --> 00:02:36,680 Speaker 2: on social media and also leverage one of the largest 33 00:02:36,720 --> 00:02:39,799 Speaker 2: influencer programs in the youth progressive space. 34 00:02:40,520 --> 00:02:44,360 Speaker 1: So, Antonio, we're speaking today. It is election day. We 35 00:02:44,440 --> 00:02:47,280 Speaker 1: have no idea what the outcome will be, and so 36 00:02:47,880 --> 00:02:51,280 Speaker 1: we won't make any predictions today, but I do want 37 00:02:51,360 --> 00:02:56,120 Speaker 1: you to talk to us about the importance of galvanizing 38 00:02:56,400 --> 00:02:58,160 Speaker 1: the youth of vote. The work that you all have 39 00:02:58,200 --> 00:03:00,880 Speaker 1: done over the last twelve years, but scifically the work 40 00:03:00,880 --> 00:03:04,280 Speaker 1: that has been done over the last year, really the 41 00:03:04,360 --> 00:03:09,160 Speaker 1: last three months of the Vice President's campaign to engage 42 00:03:09,680 --> 00:03:12,919 Speaker 1: a youth vote that I don't think saw themselves connected 43 00:03:12,960 --> 00:03:16,600 Speaker 1: to a Biden campaign, So talk to us about that, 44 00:03:16,720 --> 00:03:20,399 Speaker 1: about the experience of kind of switching gears. 45 00:03:20,960 --> 00:03:24,720 Speaker 2: This cycle has been completely unprecedented in so many ways, 46 00:03:24,840 --> 00:03:29,280 Speaker 2: but you're absolutely right. The young voter enthusiasm increased over 47 00:03:29,320 --> 00:03:32,360 Speaker 2: the last couple of months after the withdrawal of President 48 00:03:32,400 --> 00:03:36,600 Speaker 2: Biden from the race and the incoming participation of Vice 49 00:03:36,600 --> 00:03:40,240 Speaker 2: President Harris as the Democratic nominee. We saw a surge 50 00:03:40,360 --> 00:03:45,000 Speaker 2: of enthusiasm among young voters, particularly online, and the way 51 00:03:45,040 --> 00:03:49,800 Speaker 2: that Kamala HQ or Vice President Harris's digital efforts the 52 00:03:49,840 --> 00:03:53,440 Speaker 2: attention of the nation was really unique, leaning into culturally 53 00:03:53,480 --> 00:03:58,600 Speaker 2: competent messaging, also tapping into moments in pop culture like 54 00:03:58,800 --> 00:04:02,480 Speaker 2: the Brad album from t XX, and really leaning into 55 00:04:02,560 --> 00:04:07,440 Speaker 2: where young voters were already engaging online. She was able 56 00:04:07,440 --> 00:04:11,040 Speaker 2: to tap into those moments and create viral moments that 57 00:04:11,160 --> 00:04:14,000 Speaker 2: catapulted her in a way that we really haven't seen 58 00:04:14,080 --> 00:04:17,680 Speaker 2: presidential candidates be able to do. Leading up to this moment, 59 00:04:18,200 --> 00:04:22,760 Speaker 2: we saw both President Biden and former President Trump trying 60 00:04:22,839 --> 00:04:26,560 Speaker 2: and attempting to create these viral moments to capture the 61 00:04:26,640 --> 00:04:30,080 Speaker 2: intention of a younger electorate, but not really being able 62 00:04:30,080 --> 00:04:33,080 Speaker 2: to hit the mark like Vice President Harris did. And 63 00:04:33,200 --> 00:04:36,640 Speaker 2: I think it's because she has been able to tap 64 00:04:36,680 --> 00:04:39,680 Speaker 2: into the side guys of pop culture across America and 65 00:04:39,720 --> 00:04:42,640 Speaker 2: speak to young voters in a culturally confident way that 66 00:04:42,800 --> 00:04:47,800 Speaker 2: is authentic. This generation craves authenticity. They can see straight 67 00:04:47,800 --> 00:04:50,839 Speaker 2: through the bs. They are not looking for an over polished, 68 00:04:51,080 --> 00:04:54,000 Speaker 2: over message. They want you to talk to them about 69 00:04:54,040 --> 00:04:56,920 Speaker 2: the core issues that are mobilizing them. And that's another 70 00:04:57,000 --> 00:05:00,880 Speaker 2: key point. Young voters across this country don't have party affinity. 71 00:05:00,960 --> 00:05:05,200 Speaker 2: They don't identify as Democrats or Republicans. They're issue voters. 72 00:05:05,240 --> 00:05:08,040 Speaker 2: They care about the issues that are plaguing their generation 73 00:05:08,520 --> 00:05:12,440 Speaker 2: and want to see ambitious plans and proposals to provide 74 00:05:12,480 --> 00:05:13,960 Speaker 2: results for those issues. 75 00:05:15,120 --> 00:05:18,200 Speaker 1: You know what's really interesting to me too, as you 76 00:05:18,240 --> 00:05:21,599 Speaker 1: talk about the cultural competency, is that what I saw 77 00:05:22,320 --> 00:05:25,480 Speaker 1: with these two very different campaigns and now I'm talking 78 00:05:25,520 --> 00:05:30,359 Speaker 1: about the Trump campaign versus the Vice President's campaign, is 79 00:05:30,360 --> 00:05:34,440 Speaker 1: that both had a desire to reach out to young people, 80 00:05:35,040 --> 00:05:38,120 Speaker 1: two very different groups of young people. When it came 81 00:05:38,600 --> 00:05:42,800 Speaker 1: to Donald Trump's campaign, we're talking about young white men 82 00:05:43,160 --> 00:05:46,880 Speaker 1: and tapping into that community and group. And when you're 83 00:05:46,880 --> 00:05:49,640 Speaker 1: looking at the vice president, you're looking at all youth, 84 00:05:50,040 --> 00:05:53,039 Speaker 1: all young people from various walks of life. Can you 85 00:05:53,279 --> 00:05:58,279 Speaker 1: give us your thoughts on what Donald Trump and the 86 00:05:58,360 --> 00:06:02,880 Speaker 1: MAGA Republicans have done to tap into their youth community 87 00:06:03,200 --> 00:06:06,200 Speaker 1: and kind of what you have seen there and where 88 00:06:06,240 --> 00:06:11,200 Speaker 1: you see the differences between these two different sets of 89 00:06:11,400 --> 00:06:12,400 Speaker 1: youth voters. 90 00:06:12,760 --> 00:06:16,360 Speaker 2: I think one of the key differences is former President 91 00:06:16,400 --> 00:06:22,440 Speaker 2: Trump's campaign leaned on extremists podcast silos within the Internet 92 00:06:22,560 --> 00:06:26,360 Speaker 2: that echo his sentiment, like going on shows like the 93 00:06:26,680 --> 00:06:29,880 Speaker 2: Rogan Podcast and things of that nature to try to 94 00:06:30,279 --> 00:06:34,360 Speaker 2: capture the attention of an audience that is leaning towards 95 00:06:34,440 --> 00:06:38,920 Speaker 2: his own political tendencies already. But you're right, he definitely 96 00:06:39,279 --> 00:06:45,120 Speaker 2: catered to a younger, more white male audience through an 97 00:06:45,240 --> 00:06:50,360 Speaker 2: almost misogynistic lens, which was a very interesting approach. As 98 00:06:50,400 --> 00:06:53,760 Speaker 2: no surprise that in recent times, young men in particular 99 00:06:54,120 --> 00:06:57,599 Speaker 2: have erode it from savior participation. They are struggling to 100 00:06:57,640 --> 00:07:00,680 Speaker 2: find where they fit in and what party actually reflects 101 00:07:00,720 --> 00:07:03,960 Speaker 2: their ideals or represents them authentically. And I think both 102 00:07:04,000 --> 00:07:06,920 Speaker 2: parties have a lot of work to do, particularly when 103 00:07:06,960 --> 00:07:10,280 Speaker 2: it comes to young black and brown men, the Democratic 104 00:07:10,320 --> 00:07:12,600 Speaker 2: Party as well is trying to make end roads with them, 105 00:07:12,640 --> 00:07:15,560 Speaker 2: and that means making sure that we're listening to their 106 00:07:15,560 --> 00:07:19,320 Speaker 2: core issues, addressing the problems, providing plans and proposals. Like 107 00:07:19,520 --> 00:07:23,880 Speaker 2: Vice President Harris has recently released particularly an agenda for 108 00:07:24,320 --> 00:07:28,000 Speaker 2: black men in particular, trying to center their lived experience 109 00:07:28,040 --> 00:07:30,640 Speaker 2: and saying, Okay, I understand that there are some unique 110 00:07:30,840 --> 00:07:34,720 Speaker 2: lived experiences here that we need to identify and then 111 00:07:34,880 --> 00:07:37,920 Speaker 2: provide solutions, whether it's an economic plan to make sure 112 00:07:37,920 --> 00:07:41,520 Speaker 2: that we're building generational wealth or helping them keep a 113 00:07:41,760 --> 00:07:44,160 Speaker 2: roof over the head, food on the table for their families. 114 00:07:44,320 --> 00:07:46,400 Speaker 2: She's speaking directly to them in a way that I 115 00:07:46,440 --> 00:07:50,239 Speaker 2: think President Trump really failed to do. There is moments 116 00:07:50,240 --> 00:07:53,280 Speaker 2: on this campaign, again as unprecedented as it was that 117 00:07:53,320 --> 00:07:56,320 Speaker 2: the former president found himself having a mug shot one 118 00:07:56,400 --> 00:07:59,560 Speaker 2: that was a historic moment in this cycle, and then 119 00:07:59,720 --> 00:08:03,000 Speaker 2: this to lean into that in a really interesting and 120 00:08:03,160 --> 00:08:06,880 Speaker 2: unique way, to say the least, by saying that the 121 00:08:06,960 --> 00:08:11,920 Speaker 2: black community, black man actually saw that as appealing because 122 00:08:12,000 --> 00:08:15,760 Speaker 2: what identify what I identify with that, which is I 123 00:08:15,760 --> 00:08:21,040 Speaker 2: think completely ludicrous and reprehensible, quite frankly to be able 124 00:08:21,080 --> 00:08:25,640 Speaker 2: to try to blanket an entire community with such ridiculous statement. 125 00:08:25,960 --> 00:08:28,600 Speaker 2: But there was different tactics. They were all clearly trying 126 00:08:28,640 --> 00:08:33,079 Speaker 2: to see what's stuck. And the reality is that democracy 127 00:08:33,120 --> 00:08:37,280 Speaker 2: needs to modernize. If we're talking about mobilizing a new generation, 128 00:08:37,600 --> 00:08:40,840 Speaker 2: a young electric this is a digital generation. This is 129 00:08:40,840 --> 00:08:43,960 Speaker 2: a generation that's grown up with social media at their fingertips, 130 00:08:44,000 --> 00:08:46,360 Speaker 2: and that's where they're consuming the majority of their information. 131 00:08:46,559 --> 00:08:49,720 Speaker 2: That's where they are going to listen to the thought 132 00:08:49,760 --> 00:08:53,560 Speaker 2: leaders and trusted messengers of their times. It's no longer 133 00:08:54,000 --> 00:08:57,679 Speaker 2: the six o'clock news, it's no longer the broadcast anchors. 134 00:08:57,800 --> 00:09:01,480 Speaker 2: It's these folks that have created a mass, large followings 135 00:09:01,520 --> 00:09:04,319 Speaker 2: online and both campaigns were trying to tap into that 136 00:09:04,600 --> 00:09:07,400 Speaker 2: in unique ways. And you know, I think either way 137 00:09:07,440 --> 00:09:09,560 Speaker 2: that you slice it, what you'll see is that these 138 00:09:09,559 --> 00:09:12,520 Speaker 2: social media platforms have become a new resource and tool 139 00:09:12,679 --> 00:09:17,679 Speaker 2: in the tool belt of democracy. Historically, campaigns leaned on 140 00:09:18,160 --> 00:09:22,520 Speaker 2: phone banking, or mailers or TV ads. Now adding to 141 00:09:22,559 --> 00:09:26,880 Speaker 2: that tool belt is social media distribution, viral moments and 142 00:09:26,920 --> 00:09:30,520 Speaker 2: content creation and a robust digital presence, which is why 143 00:09:30,559 --> 00:09:34,680 Speaker 2: you saw both candidates joined platforms like TikTok to guard attention. 144 00:09:37,720 --> 00:09:39,560 Speaker 1: You know, I think that one of the things too 145 00:09:39,640 --> 00:09:41,440 Speaker 1: that you lay out and I'd like to unpack a 146 00:09:41,440 --> 00:09:46,800 Speaker 1: bit more, is this leaning in to independent media and 147 00:09:46,840 --> 00:09:50,960 Speaker 1: independent media sources something that I think that we saw 148 00:09:51,360 --> 00:09:54,240 Speaker 1: from the Vice President's team, And she was getting a 149 00:09:54,280 --> 00:09:58,079 Speaker 1: lot of pushback from not giving quote unquote these interviews 150 00:09:58,120 --> 00:10:00,760 Speaker 1: to legacy media outlets like oh my god, you're not 151 00:10:00,800 --> 00:10:02,480 Speaker 1: going to the New York Times, You're not doing this, 152 00:10:02,559 --> 00:10:04,960 Speaker 1: that and the other thing, and how dare you go 153 00:10:05,040 --> 00:10:08,720 Speaker 1: and sit down with podcasters and with YouTube creators and 154 00:10:08,760 --> 00:10:11,160 Speaker 1: what have you. And I think that what I took, 155 00:10:11,360 --> 00:10:15,559 Speaker 1: you know, as an independent creator myself, is the recognition 156 00:10:15,960 --> 00:10:20,079 Speaker 1: of how much our media landscape has changed. But can 157 00:10:20,120 --> 00:10:22,880 Speaker 1: you talk to us a bit more about why you 158 00:10:23,080 --> 00:10:27,880 Speaker 1: think that youth voters young voters more identify in that 159 00:10:28,120 --> 00:10:32,840 Speaker 1: space than past generations have, Like why, you know, it 160 00:10:32,880 --> 00:10:37,400 Speaker 1: seems as if almost there had been kind of incremental movements, 161 00:10:37,520 --> 00:10:40,120 Speaker 1: let's say, back in two thousand and eight, and we 162 00:10:40,200 --> 00:10:42,880 Speaker 1: saw a little bit more incremental movements in twenty sixteen, 163 00:10:42,920 --> 00:10:46,400 Speaker 1: but there's been this kind of leapfrogging that has happened 164 00:10:46,760 --> 00:10:49,920 Speaker 1: in terms of digital space and independent media. So can 165 00:10:49,960 --> 00:10:50,880 Speaker 1: you speak to that. 166 00:10:51,600 --> 00:10:55,480 Speaker 2: The infrastructure is completely changing. And if we look at history, 167 00:10:55,559 --> 00:10:58,080 Speaker 2: we look at how the medium of the moment or 168 00:10:58,120 --> 00:11:02,319 Speaker 2: of the eras has really dictated results and even who 169 00:11:02,400 --> 00:11:05,440 Speaker 2: ultimately gets to sit behind the desk in the Oval office. 170 00:11:05,480 --> 00:11:08,800 Speaker 2: I'll give you an example. When President Nixon was going 171 00:11:08,840 --> 00:11:14,080 Speaker 2: against JFK. They hosted the first televised debate in American history, 172 00:11:14,360 --> 00:11:18,240 Speaker 2: and in that debate, JFK was the younger candidate, appeared 173 00:11:18,280 --> 00:11:22,800 Speaker 2: more strong, more attractive, and hence won that election. Fast 174 00:11:22,880 --> 00:11:27,400 Speaker 2: forward to social media. In two thousand and eight, President 175 00:11:28,320 --> 00:11:31,840 Speaker 2: Barack Obama captured YouTube, the attention of YouTube and created 176 00:11:31,880 --> 00:11:36,559 Speaker 2: his movement Yes We Can, and created an inspirational message 177 00:11:36,559 --> 00:11:38,559 Speaker 2: for a new audience and was able to connect with 178 00:11:38,600 --> 00:11:41,240 Speaker 2: them through a YouTube lenth. Fast forward to twenty sixteen. 179 00:11:41,480 --> 00:11:44,600 Speaker 2: Now Twitter is the main platform and Donald Trump taps 180 00:11:44,640 --> 00:11:47,880 Speaker 2: into Twitter in an unprecedented way. Thumb could argue that 181 00:11:47,960 --> 00:11:51,400 Speaker 2: his access to Twitter got him elected. And now here 182 00:11:51,440 --> 00:11:54,079 Speaker 2: we are in twenty twenty four wards, it's at the 183 00:11:54,160 --> 00:11:57,400 Speaker 2: tip of the spear and TikTok is now what's reaching 184 00:11:57,440 --> 00:11:59,559 Speaker 2: the masses, and we're seeing both candidates gravitate to the 185 00:11:59,559 --> 00:12:02,160 Speaker 2: platform that both of them, at one point or another 186 00:12:02,280 --> 00:12:04,680 Speaker 2: have called to be shut out. So what we're seeing 187 00:12:04,720 --> 00:12:07,640 Speaker 2: here is them recognizing in this moment, we must modernize, 188 00:12:07,640 --> 00:12:10,960 Speaker 2: we must adapt, and I think it's wise. And I 189 00:12:11,000 --> 00:12:13,920 Speaker 2: also think that we haven't really fully explored the mass 190 00:12:13,920 --> 00:12:17,560 Speaker 2: potential of social media. I always think, what if doctor 191 00:12:17,640 --> 00:12:21,920 Speaker 2: King had social media or his I Have a Dream? Yeah, yeah, yeah, 192 00:12:22,520 --> 00:12:27,080 Speaker 2: most the thing had I have a Dream was a hashtag, 193 00:12:27,679 --> 00:12:30,040 Speaker 2: it would have not just changed the civil rights in America, 194 00:12:30,080 --> 00:12:32,240 Speaker 2: it would have changed the world. And so now we 195 00:12:32,320 --> 00:12:35,120 Speaker 2: have a tool that allows us to connect nationally and 196 00:12:35,240 --> 00:12:37,600 Speaker 2: internationally with the click of a button. And I don't 197 00:12:37,640 --> 00:12:40,480 Speaker 2: think we fully tapped it into it fully, but we're 198 00:12:40,480 --> 00:12:43,320 Speaker 2: seeing how these candidates are investing in it. And at 199 00:12:43,360 --> 00:12:45,679 Speaker 2: the same time, we're also seeing how these platforms are 200 00:12:45,720 --> 00:12:49,240 Speaker 2: creating silos at some extent also a little bit of dysfunction. 201 00:12:49,480 --> 00:12:53,160 Speaker 2: People are seeing their ideas regurgitated back to them, and 202 00:12:53,200 --> 00:12:55,600 Speaker 2: it's creating a little bit more of division as well, 203 00:12:55,640 --> 00:12:58,640 Speaker 2: because you become a community and you are arounded by 204 00:12:58,800 --> 00:13:02,160 Speaker 2: like minded people without any real challenge. And I think 205 00:13:02,160 --> 00:13:04,440 Speaker 2: that there is pros and cons there that we still 206 00:13:04,480 --> 00:13:07,040 Speaker 2: need to learn and adapt, and I think Congress needs 207 00:13:07,040 --> 00:13:09,520 Speaker 2: to look closely at what parameters we need to put 208 00:13:09,559 --> 00:13:12,080 Speaker 2: in place, particularly when it comes to younger folks on 209 00:13:12,080 --> 00:13:12,760 Speaker 2: this platform. 210 00:13:13,200 --> 00:13:15,480 Speaker 1: Yeah, and I think that you're right too, because you know, 211 00:13:16,480 --> 00:13:18,320 Speaker 1: it is both a win and a loss to a 212 00:13:18,320 --> 00:13:22,280 Speaker 1: certain extent. Won, the win being the democratization of voices, right, 213 00:13:22,640 --> 00:13:24,600 Speaker 1: and and kind of cutting through the red tape and 214 00:13:24,640 --> 00:13:27,880 Speaker 1: who gets greenlit. But then there is also these silos 215 00:13:27,880 --> 00:13:31,160 Speaker 1: that have been created. But we've seen with Twitter, for instance, 216 00:13:31,520 --> 00:13:34,800 Speaker 1: with you know, the ability of one man to suppress 217 00:13:35,200 --> 00:13:39,120 Speaker 1: the experiences of billions of people, right based on his 218 00:13:39,200 --> 00:13:43,040 Speaker 1: own his own ideas we saw. We see with TikTok, right, 219 00:13:43,640 --> 00:13:46,800 Speaker 1: this desire to shut it down because of its ownership 220 00:13:46,840 --> 00:13:49,800 Speaker 1: being in China as opposed to in the United States. 221 00:13:49,840 --> 00:13:54,640 Speaker 1: We see with across meta platforms that Meta has suppressed 222 00:13:54,800 --> 00:13:59,280 Speaker 1: uh h expressions of politics and votes uh and and 223 00:13:59,480 --> 00:14:03,400 Speaker 1: encouragement are around voting. So there is this push pull 224 00:14:03,760 --> 00:14:05,920 Speaker 1: that we see that I think, you know, it is 225 00:14:05,960 --> 00:14:10,920 Speaker 1: about who owns these channels, who owns the information uh 226 00:14:10,960 --> 00:14:13,360 Speaker 1: and has the ability to shut it down at you know, 227 00:14:13,559 --> 00:14:16,840 Speaker 1: at a at a whim, right. But I do see 228 00:14:16,880 --> 00:14:20,600 Speaker 1: and I do believe that moving forward that these spaces 229 00:14:20,640 --> 00:14:24,080 Speaker 1: social media and these independent spaces will be more of 230 00:14:24,120 --> 00:14:27,880 Speaker 1: a hub and potentially more of an investment place. Where 231 00:14:28,160 --> 00:14:31,320 Speaker 1: television ads costs, we know how much they cost tens 232 00:14:31,320 --> 00:14:34,760 Speaker 1: of millions of dollars to run spots that we see 233 00:14:34,760 --> 00:14:38,000 Speaker 1: played over and over again. It is much cheaper to run, 234 00:14:38,240 --> 00:14:41,880 Speaker 1: you know, to run ads and build native content on 235 00:14:42,000 --> 00:14:45,160 Speaker 1: platforms as opposed to what you can do with TV. 236 00:14:46,520 --> 00:14:48,640 Speaker 1: What do you think, just with with with with a 237 00:14:48,640 --> 00:14:52,000 Speaker 1: couple of minutes that we have, Antonio, what do you 238 00:14:52,040 --> 00:14:56,160 Speaker 1: think right now and again very early, but what are 239 00:14:56,160 --> 00:14:59,360 Speaker 1: some of the lessons that that next gen America you 240 00:14:59,400 --> 00:15:03,840 Speaker 1: think will take from this election cycle into the next. 241 00:15:04,360 --> 00:15:06,960 Speaker 2: I'll give you one clear example. At Nextion, we're still 242 00:15:07,160 --> 00:15:11,280 Speaker 2: looking and searching in terms of a data driven approach 243 00:15:11,640 --> 00:15:14,960 Speaker 2: to what are the most influential and trusted voices online 244 00:15:15,000 --> 00:15:19,400 Speaker 2: that can help both combat disinformation misinformation but also inspire 245 00:15:20,080 --> 00:15:22,920 Speaker 2: voter registration and civic participation. And what we've come to 246 00:15:22,960 --> 00:15:30,200 Speaker 2: discover is that across the space, whether it's artists, singers, actors, athletes, 247 00:15:30,560 --> 00:15:34,640 Speaker 2: the athlete college athletes in particular are the most influential 248 00:15:34,920 --> 00:15:39,240 Speaker 2: and at Nexttion. This cycle, we've launched and expanded our 249 00:15:39,320 --> 00:15:43,120 Speaker 2: Athletes program. We recruit college athletes and draft them into 250 00:15:43,160 --> 00:15:45,640 Speaker 2: the best team in the game, which is next in America, 251 00:15:45,880 --> 00:15:50,160 Speaker 2: and allow them to use their voices to encourage their teammates, classmates, 252 00:15:50,160 --> 00:15:53,000 Speaker 2: and their fans to register to vote. And the reason 253 00:15:53,040 --> 00:15:55,479 Speaker 2: that we do this is because to research, we've identified 254 00:15:55,520 --> 00:15:59,560 Speaker 2: that athletes and college sports is surrounded by a fandom 255 00:15:59,600 --> 00:16:03,280 Speaker 2: that is loyal, that is passionate, that hangs on their 256 00:16:03,320 --> 00:16:06,680 Speaker 2: every word and wants them to succeed. They're founded in community, 257 00:16:06,720 --> 00:16:09,640 Speaker 2: they're founded in state, they're regional, and so when an 258 00:16:09,680 --> 00:16:12,080 Speaker 2: athlete encourages you to go out and vote and register 259 00:16:12,160 --> 00:16:14,800 Speaker 2: to vote in a non partisan way, their fandom is 260 00:16:14,840 --> 00:16:17,440 Speaker 2: more likely to be susceptible to that and to do it. 261 00:16:17,880 --> 00:16:21,160 Speaker 2: And so that's one clear lesson to continue to amplify 262 00:16:21,200 --> 00:16:24,160 Speaker 2: the voices of these beacons of inspiration within their own 263 00:16:24,200 --> 00:16:28,320 Speaker 2: community already and leverage their voices. Recently, there's been a 264 00:16:28,400 --> 00:16:32,000 Speaker 2: change in the laws, the Name Image Enlightness Laws NIL 265 00:16:32,080 --> 00:16:36,920 Speaker 2: laws that have allowed YEP College students to use their name, 266 00:16:37,000 --> 00:16:39,760 Speaker 2: image and likeness and profit from it. And we're one 267 00:16:39,760 --> 00:16:42,120 Speaker 2: of the first organizations to tap into that new law 268 00:16:42,520 --> 00:16:46,840 Speaker 2: update and begin to work with these college athletes. But well, 269 00:16:46,840 --> 00:16:50,000 Speaker 2: I'll tell you you know, with leveraging these non traditional 270 00:16:50,000 --> 00:16:53,400 Speaker 2: media platforms, we're also able to humanize these candidates. Whereas 271 00:16:53,480 --> 00:16:56,720 Speaker 2: a CNN interview or an MSNBC interview sometimes can lean 272 00:16:56,800 --> 00:16:59,960 Speaker 2: so much into a gotcha question or like high level 273 00:17:00,040 --> 00:17:05,520 Speaker 2: policy question, these alternative platforms allows us to have questions 274 00:17:05,560 --> 00:17:08,360 Speaker 2: about their humanity, you know, and get to know the person, 275 00:17:08,600 --> 00:17:12,000 Speaker 2: not just the political candidate. I've seen so many candidates, 276 00:17:12,000 --> 00:17:15,160 Speaker 2: so many interviews recently in this cycle that have asked 277 00:17:15,240 --> 00:17:17,480 Speaker 2: questions that are non traditional questions, and you kind of 278 00:17:17,480 --> 00:17:21,080 Speaker 2: get to know the person more intimately asking questions that 279 00:17:21,160 --> 00:17:24,600 Speaker 2: sometimes may seem silly. And when you make that human connection, 280 00:17:25,680 --> 00:17:28,560 Speaker 2: you break the silo, you break that fourth wall and 281 00:17:28,640 --> 00:17:31,679 Speaker 2: allows you to perhaps look at the candidate in a 282 00:17:31,720 --> 00:17:35,320 Speaker 2: different light. And if you didn't previously think this was 283 00:17:35,359 --> 00:17:39,560 Speaker 2: somebody that could fit your priorities and your issue perspectives, 284 00:17:40,440 --> 00:17:42,480 Speaker 2: maybe you have a change of heart after you hear 285 00:17:42,560 --> 00:17:45,960 Speaker 2: about how they navigate the complexities of their own lived existence. 286 00:17:49,119 --> 00:17:52,200 Speaker 1: My last question for you, Antonio is you know this 287 00:17:53,119 --> 00:17:58,160 Speaker 1: cycle is coming to an end, and I'm wondering what 288 00:17:58,240 --> 00:18:03,280 Speaker 1: does engagement look like moving forward? I think that to me, 289 00:18:03,760 --> 00:18:07,160 Speaker 1: what I keep telling my audiences is that if there 290 00:18:07,240 --> 00:18:10,800 Speaker 1: is a good thing to have been learned about Donald Trump, 291 00:18:11,240 --> 00:18:18,560 Speaker 1: is that without vigilance, without engagement by an educated citizenship citizensry, 292 00:18:20,640 --> 00:18:24,119 Speaker 1: these types of bad actors will be able to infiltrate, 293 00:18:24,320 --> 00:18:27,879 Speaker 1: will be able to take over. And that our democracy 294 00:18:27,880 --> 00:18:30,800 Speaker 1: in the health of it requires that people not just 295 00:18:30,960 --> 00:18:34,080 Speaker 1: check in every four years or every two years, but 296 00:18:34,119 --> 00:18:36,680 Speaker 1: that they are checked in and dialed in every year 297 00:18:37,000 --> 00:18:40,560 Speaker 1: at their state, local, and federal levels. And so what 298 00:18:40,720 --> 00:18:46,880 Speaker 1: does engagement moving forward outside of an election cycle look 299 00:18:47,080 --> 00:18:48,360 Speaker 1: like for next Gen America? 300 00:18:48,880 --> 00:18:51,720 Speaker 2: Well, one, I think that we need to recognize that 301 00:18:51,800 --> 00:18:55,600 Speaker 2: we've built and created so much progress. Nextion is proud 302 00:18:55,600 --> 00:18:58,720 Speaker 2: to be one of the oldest youth vote organizations in 303 00:18:58,720 --> 00:19:01,399 Speaker 2: the countries that have lead down an infrastructure and a 304 00:19:01,440 --> 00:19:04,159 Speaker 2: foundation for the youth vote to prosper and to foster 305 00:19:04,320 --> 00:19:08,000 Speaker 2: in We've done an incredible job of trying to break 306 00:19:08,040 --> 00:19:10,720 Speaker 2: down the myths that young people don't care or that 307 00:19:10,800 --> 00:19:13,680 Speaker 2: young people don't vote. If you look at the most 308 00:19:13,680 --> 00:19:16,480 Speaker 2: recent election cycles, you've seen that young voters have turned 309 00:19:16,520 --> 00:19:20,000 Speaker 2: out in historic numbers cycle after cycle. In twenty twenty, 310 00:19:20,160 --> 00:19:23,280 Speaker 2: Biden and Harris were elected with the largest youth voter 311 00:19:23,359 --> 00:19:27,520 Speaker 2: turnout in modern American history, followed by the midterm elections 312 00:19:27,520 --> 00:19:30,520 Speaker 2: where gen Z voters single handedly stopped a red wave 313 00:19:30,600 --> 00:19:33,680 Speaker 2: with an unprecedented turnout during a midterm, and this cycle 314 00:19:33,720 --> 00:19:36,120 Speaker 2: in twenty twenty four, I believe the young voters will 315 00:19:36,119 --> 00:19:39,359 Speaker 2: once again make their voices heard in record numbers. As 316 00:19:39,400 --> 00:19:42,160 Speaker 2: a matter of fact, Gen C, ever since they've been 317 00:19:42,240 --> 00:19:47,760 Speaker 2: of age, they've been bucking that myth, and so let's 318 00:19:47,760 --> 00:19:51,199 Speaker 2: start looking at young voters as an integral part of 319 00:19:51,240 --> 00:19:55,080 Speaker 2: democracy and start to continue to invest that. Being said, 320 00:19:55,440 --> 00:19:58,720 Speaker 2: what we've also learned is that grassroots organizing works making 321 00:19:58,760 --> 00:20:01,639 Speaker 2: sure that we are building collec power, that we're talking 322 00:20:01,680 --> 00:20:04,439 Speaker 2: to each other about the power of our voices and 323 00:20:04,520 --> 00:20:07,480 Speaker 2: our votes, and recognizing that far too many people have 324 00:20:07,560 --> 00:20:10,560 Speaker 2: struggled and sacrificed to get us to this point and 325 00:20:10,560 --> 00:20:14,399 Speaker 2: we could not take this for granted. Democratic backsliding at 326 00:20:14,440 --> 00:20:17,639 Speaker 2: the international level is something that is very real, and 327 00:20:17,680 --> 00:20:20,399 Speaker 2: for the first time ever, in twenty twenty, America was 328 00:20:20,440 --> 00:20:24,760 Speaker 2: added to the international list of democratic backsliding countries. What 329 00:20:24,800 --> 00:20:28,160 Speaker 2: does that mean? Democratic Backsliding is when you are jeopardizing 330 00:20:28,200 --> 00:20:31,879 Speaker 2: your democracy and your country, and it has three telltale 331 00:20:31,920 --> 00:20:35,080 Speaker 2: signs that you are in trouble. Number One, inter democratic 332 00:20:35,119 --> 00:20:40,280 Speaker 2: backsliding candidates or authoritarian figures, excuse me, begin to question 333 00:20:40,560 --> 00:20:44,879 Speaker 2: the pillars of institutions of government, think the Department of Justice, 334 00:20:45,000 --> 00:20:48,719 Speaker 2: questioning the FBI, questioning the Supreme Court. There's one candidate 335 00:20:48,760 --> 00:20:50,800 Speaker 2: in this race that has done that repeatedly over the 336 00:20:50,840 --> 00:20:55,199 Speaker 2: last eight years. Second, they begin to appoint loyalists to 337 00:20:55,240 --> 00:20:58,320 Speaker 2: the highest positions of power, surrounding themselves by people that 338 00:20:58,359 --> 00:21:01,400 Speaker 2: will not reject them, that will own approve of their ideals. 339 00:21:01,680 --> 00:21:04,720 Speaker 2: And one candidate in this race appointed his sister his 340 00:21:04,840 --> 00:21:07,159 Speaker 2: daughter in law, excuse me, to be the chair of 341 00:21:07,200 --> 00:21:10,200 Speaker 2: the of the political party that he seeks and sought 342 00:21:10,200 --> 00:21:15,439 Speaker 2: the nomination. And number three, I begin to discredit the 343 00:21:15,480 --> 00:21:18,800 Speaker 2: institutions that hold them to account. The news the press 344 00:21:19,359 --> 00:21:21,919 Speaker 2: began to say that they are liars, so that people 345 00:21:21,960 --> 00:21:24,280 Speaker 2: begin to get confused and don't know what to rely on. 346 00:21:24,440 --> 00:21:28,480 Speaker 2: These are telltale signs that there is the democracies in 347 00:21:28,560 --> 00:21:31,680 Speaker 2: danger and we've become way too close. We've we've come 348 00:21:31,720 --> 00:21:33,960 Speaker 2: way too close and played too close to the edge. 349 00:21:34,119 --> 00:21:36,680 Speaker 2: America needs to learn from those lessons, and to your point, 350 00:21:36,920 --> 00:21:39,480 Speaker 2: we can't allow for figures like this to once again 351 00:21:40,600 --> 00:21:44,560 Speaker 2: get within proximity, within striking distance of the most powerful 352 00:21:44,680 --> 00:21:45,440 Speaker 2: job in the. 353 00:21:45,400 --> 00:21:49,879 Speaker 1: World, Antonia. Lastly, please tell people you know you have 354 00:21:50,040 --> 00:21:52,480 Speaker 1: laid out such an incredible work that you all have 355 00:21:52,560 --> 00:21:56,400 Speaker 1: been doing over the last decade plus. Please tell folks 356 00:21:56,440 --> 00:21:59,159 Speaker 1: how who are listening, how they're you know, they can 357 00:21:59,200 --> 00:22:01,879 Speaker 1: get involved, their kids can get involved, their grandkids that 358 00:22:01,880 --> 00:22:05,240 Speaker 1: are listening can get involved in the work of Next 359 00:22:05,240 --> 00:22:06,600 Speaker 1: Gen America. Yeah. 360 00:22:06,760 --> 00:22:08,240 Speaker 2: Well, first of all, I just want to make sure 361 00:22:08,280 --> 00:22:11,680 Speaker 2: that we recognize that young voters have recently experienced a 362 00:22:11,720 --> 00:22:14,439 Speaker 2: lot of voter suppression and with voter id laws and 363 00:22:14,520 --> 00:22:18,320 Speaker 2: campus limitations for casting ballots. And I want people young 364 00:22:18,320 --> 00:22:20,280 Speaker 2: people in particular, to know that the reason that the 365 00:22:20,280 --> 00:22:23,480 Speaker 2: youth vote has been historically under attack is because you 366 00:22:23,560 --> 00:22:27,320 Speaker 2: are so damn powerful. That being said, if you want 367 00:22:27,320 --> 00:22:29,479 Speaker 2: to get engaged, if you want to mobilize and organize 368 00:22:29,520 --> 00:22:34,600 Speaker 2: your community and create a more impactful future, visit Nextgenamerica 369 00:22:34,640 --> 00:22:37,360 Speaker 2: dot org or follow us on any social media platform 370 00:22:37,440 --> 00:22:39,960 Speaker 2: as next in America and there you'll find a community 371 00:22:40,160 --> 00:22:43,439 Speaker 2: that's building a youth movement to create transformational change for 372 00:22:43,520 --> 00:22:44,440 Speaker 2: generations to come. 373 00:22:45,280 --> 00:22:48,359 Speaker 1: Thank you, thank you, Thank you Antonio so much for 374 00:22:48,440 --> 00:22:51,919 Speaker 1: making the time to join WELLKF Daily really appreciate you 375 00:22:52,040 --> 00:22:54,600 Speaker 1: and appreciate all of the work that you have done 376 00:22:54,800 --> 00:23:00,800 Speaker 1: this cycle and will continue to do moving forward. That 377 00:23:01,000 --> 00:23:03,720 Speaker 1: is it for me to day. Dear friends on woke 378 00:23:04,119 --> 00:23:07,240 Speaker 1: f as always power to the people and to all 379 00:23:07,520 --> 00:23:11,200 Speaker 1: the people power, get woke and stay woke as fuck.