Speaker 1: An illegal alien from Guatemala charged with raping a child
Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
Speaker 1: accused of murdering a Texas man of Venezuelan charged with
Speaker 1: filming and selling child pornography in Michigan. These are just
Speaker 1: some of the heinous migrant criminals caught because of President
Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
Speaker 1: crossings are at the lowest levels ever recorded, and over
Speaker 1: one hundred thousand illegal aliens have been arrested. If you
Speaker 1: are here illegally, your next you will be fined nearly
Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
Speaker 1: never return. But if you register using our CBP home
Speaker 1: app and leave now, you could be allowed to return legally.
Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
Speaker 1: border and families will be protected.
Speaker 2: Sponsored by the United States Department of Homeland Security.
Speaker 3: People like going back to the monetization thing. Most people
Speaker 3: are not going to be able to monetize awful ads,
Speaker 3: so like to really like live efficiently. So it's like,
Speaker 3: why do you think that it's just not enough money
Speaker 3: in it. And I feel like.
Speaker 4: What I'm saying, ads transition to like super Bowl, it's
Speaker 4: a lot of money and ads.
Speaker 3: Now most people are not going to get a lot
Speaker 3: of money.
Speaker 5: Audience, but you can't make money.
Speaker 3: So I feel like ads should always be a add on,
Speaker 3: But you got to be creative to find ways to
Speaker 3: make money outside of that. That comes with creativity. That
Speaker 3: can come with merch that can come with live shows,
Speaker 3: that can try yeah, the Patreon, that can come from
Speaker 3: a service subscription based model. You know, if you got
Speaker 3: an app or whatever you got, you know going on.
Speaker 3: That's up to you to figure out your own business
Speaker 3: model what you have to offer. But how can I
Speaker 3: make money outside of this that I control? Because you
Speaker 3: can't control ads either. You might have an added you
Speaker 3: know what I'm saying. So it's like you got an audience,
Speaker 3: you got to make sure that you're maximizing that audience.
Speaker 3: I think a lot of podcasters don't fully understand that either.
Speaker 4: Now because again they okay with just the audience. Here's
Speaker 4: another thing. Getting fame almost cripples you, especially when when
Speaker 4: you get it too early, right when you're still in
Speaker 4: the process, because fame and notoriety makes you not do
Speaker 4: what needs to be done to get to that next level. Right,
Speaker 4: So say I need to be out there selling shirts
Speaker 4: or selling CDs or selling something.
Speaker 5: That will help my business. The minute they put me.
Speaker 4: On breakfast club, like, I can't stand out there here, right,
Speaker 4: So it cripples you. It's like it says, damn, okay,
Speaker 4: now I'm too big to do that. Well you have
Speaker 4: to do that to get there.
Speaker 3: But then also everybody's not a business person too, so
Speaker 3: most people coming in and they just coming in just
Speaker 3: from a media standpoint of I just want to talk
Speaker 3: and then I'm gonna less somebody payment. It's like an artist, right,
Speaker 3: Most recording artists just want to wrap and then they
Speaker 3: want to get paid for rapping. That's why I said,
Speaker 3: like you signed a deal, it's not a bad deal
Speaker 3: because you're not a business person. So you need somebody
Speaker 3: to take care of you in the feed you and
Speaker 3: you need somebody to schedule your shows and to make
Speaker 3: sure you're here and all of that. But we the
Speaker 3: other way around, like this is just allowed.
Speaker 5: Can you compete with five million a year?
Speaker 3: Can we can people five million a year? We compete
Speaker 3: with anything?
Speaker 4: Perhaps, so what I'm saying it's allowed to it'll take
Speaker 4: a three year thirty forty to fifty million dollar deal
Speaker 4: forty million, three year, forty million dollar joint.
Speaker 5: I mean three year, twenty million dollar joint.
Speaker 3: So I'm I'm if we get to maintain an ownership
Speaker 3: of our show? Yeah, why not?
Speaker 4: Because I think every big podcast is maintaining ownership.
Speaker 3: Man, are they I don't know.
Speaker 5: I'm asking you, what's your deal on that? I don't
Speaker 5: think they are?
Speaker 3: Are they serious?
Speaker 6: I mean we don't know though, right, I mean we
Speaker 6: don't Again, we don't know people in our sitting information.
Speaker 6: And then again people don't know they see the money,
Speaker 6: that's the carrot.
Speaker 5: How do I get it?
Speaker 2: Oh?
Speaker 3: Yeah, yeah, I'll get it. Yeah.
Speaker 6: How long do I have that to show our propetuity?
Speaker 6: I don't even know what that means. I signed it.
Speaker 5: Not no big shows.
Speaker 3: But I'm not saying thank you.
Speaker 5: Think so.
Speaker 4: I don't know, though, we don't know speak, but we
Speaker 4: believe people that know about business.
Speaker 5: We may have heard that. Wow, we may have wow.
Speaker 3: There's something. If there's something. Shows that I know that
Speaker 3: don't own the show, but out even signed a big
Speaker 3: contract they gave they cave up the rest of the show.
Speaker 3: So it's a lot of.
Speaker 5: Some big shows in our coach just.
Speaker 4: Wow o God, y'all' talk off here about it?
Speaker 3: Is that once again going back to information, right.
Speaker 5: You didn't think they were going out saying so I'm
Speaker 5: not going out, You're not going you're starting like that.
Speaker 3: I'm not one of those people that saying like it's
Speaker 3: bad to sign because, like I said.
Speaker 4: It's bad to give away rights if specially if you
Speaker 4: have some sort of built it Okay, so the people Okay,
Speaker 4: so people out there in TV land, these companies won't
Speaker 4: give you any money unless they see some money there.
Speaker 4: So if they say I want your show, right, they
Speaker 4: usually only offer those kind of deals to people with
Speaker 4: the built in fan base like we're talking about.
Speaker 5: They don't offer those to some Joe blow off the
Speaker 5: street nine times out of ten.
Speaker 4: So you're coming with a built in fan base and
Speaker 4: you don't even have faith in it, but you have
Speaker 4: faith in them to activate.
Speaker 3: It because yeah, because once again they have the relationships
Speaker 3: they they Pablo right.
Speaker 5: This is the easy one. I just take the money.
Speaker 5: Did y'all take care of that? I'll do this. Wow.
Speaker 5: They go from owners to talent very quickly.
Speaker 3: But like I said, signing because Nipsey Hustle doesn't become
Speaker 3: Nipsey Hustle if he doesn't sign to a major.
Speaker 5: Now, yeah, you some points.
Speaker 3: You gotta make a you gotta make it, gotta make
Speaker 3: a decision, and you gotta understand it. You can only
Speaker 3: go so far by yourself.
Speaker 5: So y'all saying y'all won't sign.
Speaker 3: We did sign. We signed to our heart for two years.
Speaker 4: But I'm saying if somebody won't action on video, action
Speaker 4: on the whole.
Speaker 3: Everything is negotiable. Everything is negotiable. I feel like you
Speaker 3: can't be emotionally a tie to anything.
Speaker 4: So y'all would take a three sixty invest fits and on.
Speaker 4: We could set going in on everything. If it's enough money,
Speaker 4: we can sell it.
Speaker 5: What's enough money?
Speaker 3: It has its.
Speaker 5: Good question?
Speaker 3: Did you hear last week's market?
Speaker 5: Money?
Speaker 3: But I mean, but that's real talk though, right. Anybody
Speaker 3: anybody that says otherwise is lying to you. Let's be honest.
Speaker 3: Somebody come with a check for a billion dollars?
Speaker 6: Yeah, for sure. What's the valuation of this company? It's
Speaker 6: three billion? Okay, Well, guys, we've earned our leasion, right,
Speaker 6: it's been real.
Speaker 5: What about Okay, So what what is an ad worth? What?
Speaker 5: What is the ad.
Speaker 4: Worth on the show that's getting two million downloads?
Speaker 5: Like? What what is the gauge?
Speaker 2: Like?
Speaker 4: What is what? What's the gauge for a young podcast
Speaker 4: or anybody watching? What are we dealing with out here?
Speaker 5: What's the gauge? I think you said it.
Speaker 6: We were at a show and they were talking about
Speaker 6: streaming and they're like, well, what's one stream worth? Nobody
Speaker 6: can give an answer, right, and so what's one down
Speaker 6: long worth? That's a person?
Speaker 4: But just talk about like I'm so like where the
Speaker 4: industry stand at right mask They'll tell you the CPM rate,
Speaker 4: they'll tell you like it's seventeen fifty, or the average
Speaker 4: premium the PREMU is fifty dollars per every thousand. But
Speaker 4: I didn't believe in that, and so I said, look,
Speaker 4: we'll create our own market. I'm going to tell you
Speaker 4: the number is fifteen thousand an episode. Now you could
Speaker 4: take that or you could leave it, but here's our numbers.
Speaker 4: I don't want to we're not doing the CPM thing. Well,
Speaker 4: most people they're looking at the value that we add.
Speaker 4: They know that we're going to be consistent. So now
Speaker 4: I don't even do the seat keep going.
Speaker 6: I'm sorry, yeah, yeah, no, So that I stopped. We
Speaker 6: just stopped doing the CPM, and we said, like, this
Speaker 6: is what we're worth. So if I tell it's fifteen,
Speaker 6: I will then let's see if we go up to
Speaker 6: four million. Well now I'm telling you it's twenty five.
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Speaker 1: An illegal alien from Guatemala charged with raping a child
Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
Speaker 1: accused of murdering a Texas man of Venezuelan charged with
Speaker 1: filming and selling child pornography in Michigan. These are just
Speaker 1: some of the heinous migrant crewminals caught because of President
Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
Speaker 1: crossings are at the lowest levels ever recorded, and over
Speaker 1: one hundred thousand illegal aliens have been arrested. If you
Speaker 1: are here illegally, your next you will be fine nearly
Speaker 1: one thousand dollars a day. Imprisoned and deported, you will
Speaker 1: never return. But if you register using our CBP home
Speaker 1: app and leave now, you could be allowed to return legally.
Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
Speaker 1: border and families.
Speaker 2: Will be protected sponsored by the United States Department of
Speaker 2: Homeland Security.
Speaker 6: So I'm going in with it, not with the traditional
Speaker 6: man of this is my CPM and if I hit
Speaker 6: this number based on that, then nactually get paid this
Speaker 6: not because I know when you go to corporate and
Speaker 6: you're not telling them that, and that's.
Speaker 5: The game they try to lock young.
Speaker 3: Of course, the game is this though, because me trust.
Speaker 4: And let me say this for the onlookers, I play
Speaker 4: both games. Right, even with Slim and Husky's and other brands. Again,
Speaker 4: I have my own relationships with brands, my Bookie, other
Speaker 4: brands where I negotiate things on my own, but that
Speaker 4: they do play that CPM game on the other side,
Speaker 4: on the on the on the iHeart side is a
Speaker 4: very CPM driving game.
Speaker 3: Here's the machine. Here's the thing. Here's the thing with
Speaker 3: how did y'all okay, here's the thing with life in general,
Speaker 3: especially when it comes to business. The more math that's required,
Speaker 3: the higher probably that you're going to get screwed. Right
Speaker 3: because this this, this, this is this s that they do.
Speaker 3: They do it CPM. Most people't even know what the
Speaker 3: CPM is, right, And it's like if you if you do,
Speaker 3: if you put it at at the beginning of the episode,
Speaker 3: that's the most valuable. Middle episode we called Mini. That's
Speaker 3: the second most valuable. The first one is pre roll
Speaker 3: pre roll. Let me just finish.
Speaker 5: Hold on because I want you to be very clear.
Speaker 6: In terms of money, the midrod is going to be
Speaker 6: the most valuable, right because the pre road is only
Speaker 6: ten seconds. They want your mid road because they know
Speaker 6: that's going to be sixty seconds. They could put two
Speaker 6: there sometimes they'll put four. Now your audience is going
Speaker 6: to say, well, there's a lot of ads here. Well,
Speaker 6: we try to it's a business. So the ten second
Speaker 6: they'll say, all right, Well, if that's the mid road
Speaker 6: is twenty thousand, they'll say, we'll give you eight thousand
Speaker 6: for a pre roll because it's shorter.
Speaker 3: I got so. And then it's like, all right, so
Speaker 3: you get paid seventeen fifty per cpm per thousand downloads
Speaker 3: and seventeen.
Speaker 6: Dollars seventeen thousand and fifty cents per every thousand per thousand, right,
Speaker 6: so by the time you get twenty thousand downloads, no, no, sorry,
Speaker 6: so so seventeen seventeen fifty.
Speaker 3: But then it's but then it's a seventy thirty split, right,
Speaker 3: it's a seventy thirty split, seventy year away, thirty thirty
Speaker 3: their way. And then it's for every thousand. Right, so
Speaker 3: if you do one hundred thousand downloads for that episode,
Speaker 3: how much money did you make? Exactly? So that's the
Speaker 3: whole point. It's confusing me. I never really got past
Speaker 3: basic algebra in school. So if I gotta use a
Speaker 3: calculators too complicated. You needed to be twenty grand episode,
Speaker 3: twenty thousand dollars an episode. Yeah, I can do that.
Speaker 5: I'm glad y'all see this game.
Speaker 3: This good twenty thousand dollars an episode for a sixty
Speaker 3: second ad that we can all understand.
Speaker 4: That, right, it's very simple, very simple. A CPM is triggery.
Speaker 4: What you're saying it sounds like more.
Speaker 5: Here's the other part, right, how do you know how
Speaker 5: many downloads?
Speaker 6: Because the machine gonna have to download me there, and
Speaker 6: they're gonna tell you, well, you didn't meet the metric
Speaker 6: you could.
Speaker 5: Track it to they got third party ship, but you
Speaker 5: don't know how to act.
Speaker 3: Now you gotta get a forensic account. Once again, the
Speaker 3: more complicated the math, the higher probability you have of
Speaker 3: getting screwed. They keep it complicated on purpose. Okay, you
Speaker 3: get a minimum guarantee, but you gotta you gotta hit
Speaker 3: a million, you gotta hit this. But who's counting these numbers? Well,
Speaker 3: we have our firm and back and they counting these numbers,
Speaker 3: and then they're going to give you a report. Then
Speaker 3: they're going to but you don't even know what the
Speaker 3: hell happens.
Speaker 5: What happens when it strength? What's the stream versus down.
Speaker 5: What happens when you don't hit the minimum guarantee? Then
Speaker 5: this is a yeah, what happens when you don't hit it?
Speaker 5: They're trying to recop get your money. Yeah, we got
Speaker 5: to recoup this money. And now it's the rap game.
Speaker 5: But you know you're in the rig in the red.
Speaker 6: You know, No, we're not paying you that because we
Speaker 6: got to get the money because the first season you
Speaker 6: didn't really make that.
Speaker 5: Well, how we're looking at the message every month?
Speaker 3: All this is a question mark even YouTube. Nobody really knows.
Speaker 3: It's just YouTube. It's just too big and too powerful
Speaker 3: where you don't really have an option. Right, it's like
Speaker 3: what can you do? Nobody knows how much money is
Speaker 3: actually coming into YouTube, how they're distributing it. Because some
Speaker 3: ship we might get paid thirty five dollars for some
Speaker 3: ship we might get paid four dollars for depending on
Speaker 3: the content, depending on the time of day, depend on
Speaker 3: who's who's on it.
Speaker 4: And then it's constantly changing. Then it can be affected
Speaker 4: by things outside of our means, and you can wake
Speaker 4: up tomorrow and it can be up.
Speaker 6: But they so they do RPM when you do the
Speaker 6: visuals right, So the CPM is what they're gonna pay
Speaker 6: the brand, right, but they're gonna take their percentage, and
Speaker 6: so what you get broken down to is the RPM.
Speaker 6: And so the CPM might be twenty five dollars, right,
Speaker 6: but by the time you get to you it's fourteen
Speaker 6: twenty five and that's what you're gonna get paid.
Speaker 5: It's like, wait, what what happened?
Speaker 4: Yeah, it's like it's like the trip, like like the
Speaker 4: transaction to your ticket master.
Speaker 3: That so I would I would recommend for any podcast
Speaker 3: if you're trying to structure your deal with a company,
Speaker 3: you just say, this is what I want to get
Speaker 3: paid per episode. That makes the negotiate based off of that,
Speaker 3: because once you get in the CPM game, and once
Speaker 3: you get in, okay, you got to hit this certain
Speaker 3: amount of numbers and a certain amount of downloads and
Speaker 3: dah da da da, and then you're gonna be doing forever.
Speaker 4: That makes sense too, that CPM and kind of make
Speaker 4: the water blurry. But it's people that swear by the CPM.
Speaker 3: Game because it's traditional model. This is what they this
Speaker 3: is what they set as a standard for the industry.
Speaker 3: But there is no industry standing because we don't know
Speaker 3: anything that's happening.
Speaker 4: See the industry, I'm playing both games, like I'm playing
Speaker 4: subscription model game, I'm playing live show sponsorship ad game.
Speaker 3: You know what I'm saying, how's Patreon working out?
Speaker 4: It's doing good, man, It's because I haven't been as see,
Speaker 4: when I took the deal, I come from behind the paywall.
Speaker 5: And say, hold on, I got to focus on get
Speaker 5: some shit.
Speaker 4: Out there, help brand bill while we and it fluctuate
Speaker 4: kind of went down because you got to be This
Speaker 4: is one thing I do give Joe credit for. You
Speaker 4: have to be diligent fucking with them paying customers. It's
Speaker 4: a different relationship, right. See, you have people that have
Speaker 4: relationship with their customer. All they ever gonna fuck with
Speaker 4: you is for the free. They don't even fuck with
Speaker 4: you outside of the free. That's what I'm saying. When
Speaker 4: you able to pull people behind the curtain, come on
Speaker 4: back here. Why it caught you something? You gotta be
Speaker 4: diligent and feeding them there and they want that takes.
Speaker 6: Man.
Speaker 5: Just think about this.
Speaker 4: They paying me twenty five dollars, ten dollars, some people
Speaker 4: fifty dollar.
Speaker 5: They give Netflix twelve and they load them down. I'm
Speaker 5: talking about this. Some of the best quality of shit
Speaker 5: that you ever gonna see. But here's the other part
Speaker 5: of that.
Speaker 6: At some point point, there's going to be a comment
Speaker 6: or there's going to be an email that's gonna come
Speaker 6: to you, and it's going to be like completely like
Speaker 6: tearing the company down because you didn't put out an
Speaker 6: episode one week and in your mind you're like, this
Speaker 6: is worth twenty five hours, twenty five hours, and this
Speaker 6: is what I'm dealing with. Wow, So like we gotta
Speaker 6: deal with that. Like people don't talk about that side,
Speaker 6: but that's part of it.
Speaker 5: They don't even the mental strain of even the comments section.
Speaker 5: When this shit.
Speaker 4: Costs money to run and you ain't a lot of
Speaker 4: times it's the free bridge.
Speaker 5: They do all of that.
Speaker 1: An illegal alien from Guatemala charged with raping a child
Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
Speaker 1: accused of murdering a Texas man of Venezuelan charged with
Speaker 1: filming and selling child pornography in Michigan. These are just
Speaker 1: some of the heinous migrant criminals caught because of President
Speaker 1: Donald J. Trump's leadership. I'm Christinoman, the United States Secretary
Speaker 1: of Homeland Security under President Trump, did illegal border crossings
Speaker 1: are at the lowest levels ever recorded, and over one
Speaker 1: hundred thousand illegal aliens have been arrested. If you are
Speaker 1: here illegally, your next you will be fine nearly one
Speaker 1: thousand dollars a day, imprisoned, and deported. You will never return.
Speaker 1: But if you register using our CBP home app and
Speaker 1: leave now, you could be allowed to return legally. Do
Speaker 1: what's right, leave now. Under President Trump America's laws, border
Speaker 1: and families will be protected.
Speaker 2: Sponsored by the United States Department of Homeland Security,