WEBVTT - Earn Your Leisure's Backstory: How We Got Started

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

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<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J. Trump's leadership. I'm Christy nom the United States

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<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

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<v Speaker 1>crossings are at the lowest levels ever recorded, and over

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<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

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<v Speaker 1>are here illegally, your next you will be fined nearly

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<v Speaker 1>one thousand dollars a day, imprisoned, and deported. You will

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<v Speaker 1>never return. But if you register using our CBP home

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<v Speaker 1>app and leave now, you could be allowed to return legally.

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<v Speaker 1>Do what's right. Leave now. Under President Trump America's laws,

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<v Speaker 1>border and families will be protected.

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<v Speaker 2>Sponsored by the United States Department of Homeland Security.

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<v Speaker 3>You guys talk about brands, and you talk about andre

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<v Speaker 3>or even you know a brand I was able to

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<v Speaker 3>have from the NBA. How did you guys are getting

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<v Speaker 3>we start your brand? So you know now you have,

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<v Speaker 3>you know, festivals and people following you all over.

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<v Speaker 2>The one point four million subscribers.

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<v Speaker 3>Yeah, I mean that's actually crazy y'all got out.

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<v Speaker 2>Yeah, thank you appreciate it.

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<v Speaker 4>Yeah, I mean the largest story really is formattic in purpose.

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<v Speaker 4>To be honest with you, his career was as a

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<v Speaker 4>financial advisor.

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<v Speaker 2>I was a teacher. We had an opportunity.

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<v Speaker 4>You know, every summer I took kids from my neighborhood

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<v Speaker 4>and they were part of this program.

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<v Speaker 2>We were teaching them.

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<v Speaker 4>About the things that they missed in the ten months

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<v Speaker 4>of school. Right, So everybody goes to school and they're like,

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<v Speaker 4>I don't remember anything.

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<v Speaker 2>I didn't learn anything. You actually, kid, what you learned? Ay?

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<v Speaker 5>Nothing?

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<v Speaker 4>Right? And so it was like I felt very complicit

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<v Speaker 4>in that if kids are going to school, I'm a teacher,

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<v Speaker 4>they're learning nothing.

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<v Speaker 2>I'm not doing my job, but I'm getting paid.

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<v Speaker 4>And so there was an opportunity here, like we can

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<v Speaker 4>educate kids about financial literacy, about college, about decisions that

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<v Speaker 4>they were going to make around money at fourteen, with

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<v Speaker 4>the hopes that if they got it at fourteen, they

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<v Speaker 4>would be more advanced by nineteen twenty twenty five. And

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<v Speaker 4>so financial literacy was at the cusp of that. It

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<v Speaker 4>was like, all right, Bett, we're gonna pay these kids

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<v Speaker 4>to be in the program. Let's teach them about money.

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<v Speaker 4>He had just started his career and advised them. I'm like,

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<v Speaker 4>this is perfect, you can come in. And so we

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<v Speaker 4>started co teaching that. Like I learned about finance from him.

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<v Speaker 4>He learned how to have classroom management for me, create

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<v Speaker 4>lesson plans, and so we did that. In my mind,

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<v Speaker 4>the vision was I need to have this program throughout

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<v Speaker 4>New York first, right because parents would see it. They're like,

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<v Speaker 4>this is incredible. How do I scale this? I can't

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<v Speaker 4>figure it out. I can't figure out. He was always

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<v Speaker 4>into social media. He was like, this is how we

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<v Speaker 4>do it. So we had our COEO was up there

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<v Speaker 4>right now, Abdullah, he said, look shout out to add

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<v Speaker 4>He was like, look, I want you to record the classrooms.

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<v Speaker 4>I was like, okay, whatever, I'm still trying to figure out

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<v Speaker 4>how to scale this, like physically. He was like, just

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<v Speaker 4>keep recording the classroom. And he was huge on content

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<v Speaker 4>putting it up and that led to him creating.

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<v Speaker 2>His own platform. Right.

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<v Speaker 4>He wanted to teach people about finance in a different way.

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<v Speaker 3>Right.

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<v Speaker 4>Sometimes when we think about finance, it's a foreign language, right,

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<v Speaker 4>And we were coming to like rose at a stone,

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<v Speaker 4>we were coming like, let's break the monotony of this

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<v Speaker 4>stush feeling when it came to financial education.

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<v Speaker 2>Let's talk it in our language.

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<v Speaker 4>And so he was doing that for multiple people, had

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<v Speaker 4>his own public assets show. I'll let him tell his story,

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<v Speaker 4>and then people like, wait, where's the rest of that?

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<v Speaker 4>We need more of that, where's the episode? And one

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<v Speaker 4>day it was just like, look, we want to do

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<v Speaker 4>a show, let's do his podcast. We sat on our basement.

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<v Speaker 4>In my basement, I'm like, all right, let's do it.

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<v Speaker 4>And that's how Ernie Leisure was Burke. Really, we came

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<v Speaker 4>up with the name pretty quickly. He was already using

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<v Speaker 4>it as a hashtag, and from there it was consistent.

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<v Speaker 4>We was like, all right, well, here's a vision. These

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<v Speaker 4>are the ten things we need to do. Here are

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<v Speaker 4>ten people we want to interview. Let's just go attack it.

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<v Speaker 4>And really it started with three iPhones and that idea,

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<v Speaker 4>and it branded into what you see now.

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<v Speaker 6>I don't want to cut you off, I just want

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<v Speaker 6>you to Can you explain to me what you took

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<v Speaker 6>from the public access and just explain to me how

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<v Speaker 6>that works within your story and then how you knew

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<v Speaker 6>how to maneuver into you know, subscribers streaming and all

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<v Speaker 6>that and the difference in the revenue streams and like

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<v Speaker 6>how much is valued A.

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<v Speaker 7>I never went to business school, but I was always

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<v Speaker 7>interested in business my whole life. So I was studying

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<v Speaker 7>like real world case studies. So in twenty twelve, Instagram

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<v Speaker 7>was like fairly new, and you know, I got introduced

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<v Speaker 7>to it, and like everybody else, I was on the

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<v Speaker 7>Apple all the time.

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<v Speaker 5>And when I'm first on Instagram, I'm just thinking.

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<v Speaker 7>Like, this is a cool app. You get to share photos.

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<v Speaker 7>At the time, it was no videos, and at that time,

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<v Speaker 7>it was just for iPhone users. But I quickly realized

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<v Speaker 7>something in this situation. So I used to follow this

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<v Speaker 7>fashion blog and the fashion blog had like a million

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<v Speaker 7>followers at that time, and at that time, if you

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<v Speaker 7>had a million followers, you could reach a million people.

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<v Speaker 7>And what I realized was that what she was doing,

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<v Speaker 7>the girl that actually was running the fashion was that

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<v Speaker 7>she would post like look books on like you know,

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<v Speaker 7>this actress war it is and this singer Ward is.

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<v Speaker 7>But in between the looks she would do like organic ads,

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<v Speaker 7>so it'd be like a small boutique in Philly that

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<v Speaker 7>had a blazer and you didn't really know it wasn't

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<v Speaker 7>add unless she was actually really studying it. So right

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<v Speaker 7>then I'm like this is crazy because how I was

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<v Speaker 7>looking at it was like, okay.

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<v Speaker 4>This episode is brought to you by P and C Bank.

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

0:07:28.520 --> 0:07:32.640
<v Speaker 1>accused of murdering a Texas. Man of Venezuelan charged with

0:07:32.720 --> 0:07:36.600
<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

0:07:40.520 --> 0:07:44.040
<v Speaker 1>Donald J. Trump's leadership. I'm Christy nom the United States

0:07:44.120 --> 0:07:48.920
<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

0:07:48.920 --> 0:07:52.480
<v Speaker 1>crossings are at the lowest levels ever recorded, and over

0:07:52.560 --> 0:07:55.760
<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

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<v Speaker 1>are here illegally, your next you will be fine nearly

0:07:59.720 --> 0:08:03.480
<v Speaker 1>one one thousand dollars a day, imprisoned and deported, you

0:08:03.560 --> 0:08:07.120
<v Speaker 1>will never return. But if you register using our CBP

0:08:07.240 --> 0:08:10.000
<v Speaker 1>home app and leave now, you could be allowed to

0:08:10.040 --> 0:08:14.880
<v Speaker 1>return legally. Do what's right. Leave now. Under President Trump,

0:08:15.040 --> 0:08:18.600
<v Speaker 1>America's laws, border and families will be protected.

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<v Speaker 2>Sponsored by the United States Partment of Homeland Security.

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<v Speaker 7>How many people subscribe to New York Times? Probably a

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<v Speaker 7>million people in circulation from New York Times every single day.

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<v Speaker 5>And how much money does it cost to run an

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<v Speaker 5>ad in the New York Times?

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<v Speaker 7>Fifty thousand dollars one hundred How much money does it

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<v Speaker 7>cost to run an ad on NBCABC millions of dollars? Right,

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<v Speaker 7>But I'm thinking I didn't know, But I'm thinking to

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<v Speaker 7>myself that they're probably playing how five hundred dollars one

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<v Speaker 7>thousand dollars, but they can reach just as many people

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<v Speaker 7>as all of these traditional outlets. So then that's when

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<v Speaker 7>I was like, Okay, advertising is going to change.

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<v Speaker 5>This is the new wave.

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<v Speaker 7>So I actually you had a meeting with him and

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<v Speaker 7>I was explaining this to him, and I was like,

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<v Speaker 7>we need to start a fashion blog.

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<v Speaker 5>And we did. We started a fashion while.

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<v Speaker 7>It was called fashion Wave and we actually got it too,

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<v Speaker 7>like twelve thousand followers. But that was the original point

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<v Speaker 7>where it was like, social media is something that's going

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<v Speaker 7>to take over the world. Most people have no idea

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<v Speaker 7>how they're actually using it. They're just using it as consumers,

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<v Speaker 7>but there's a business behind this. This is before influencer

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<v Speaker 7>was even a word. This is before you had to

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<v Speaker 7>put ad You could just organically do it. That didn't

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<v Speaker 7>work out, but the idea was still there. So the

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<v Speaker 7>next idea was I was a financial advisor at the time,

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<v Speaker 7>so I wanted to become a celebrity financial advisor.

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<v Speaker 5>That was my original goal.

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<v Speaker 7>I wanted to work with athletes entertainers because I felt

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<v Speaker 7>like I played basketball my whole entire life, and I

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<v Speaker 7>was looking at the people that was representing athletes and

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<v Speaker 7>I'm like, I know that they don't. They're not from

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<v Speaker 7>the culture listening to the music. I know the music.

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<v Speaker 7>I'm listening to it. Why should they get to work

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<v Speaker 7>with these people. I know I'm more qualified because I

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<v Speaker 7>can actually sit down and have a conversation. But I

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<v Speaker 7>didn't know anybody. I had no inroads, I had no

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<v Speaker 7>advanced degree, and I didn't really have a way to

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<v Speaker 7>actually get my way into the door. So the idea

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<v Speaker 7>was to become a famous celebrity financial advisor. Because I

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<v Speaker 7>was looking at the landscape and I'm like, okay. Social

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<v Speaker 7>media has provided a platform for anybody to become a celebrity,

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<v Speaker 7>a celebrity chef, a celebrity trainer. Previously, you can only

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<v Speaker 7>become a celebrity if you was an athlete or entertainer,

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<v Speaker 7>but now you could be a celebrity anything. I'm like, well,

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<v Speaker 7>you maybe be able to be a celebrity financial advisor, Jess.

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<v Speaker 5>Maybe.

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<v Speaker 7>So that's when all of the content comes into play,

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<v Speaker 7>right where it's record everything. Man, we're not recording this,

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<v Speaker 7>but that's the number one ruling life is to record

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<v Speaker 7>everything because you never know. So we record as were

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<v Speaker 7>recording this. But you gotta get you gotta get the

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<v Speaker 7>organic organic.

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<v Speaker 4>Cell phone footage algorithm.

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<v Speaker 2>Breakup.

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<v Speaker 7>So now it's like, Okay, record the classroom, record selfie videos,

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<v Speaker 7>record everything. To your question about the public access show.

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<v Speaker 7>The number one ruling life is.

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<v Speaker 5>To cultivate relationships.

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<v Speaker 7>There's a lot of number one rules in life, by

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<v Speaker 7>the way.

0:11:39.160 --> 0:11:43.120
<v Speaker 5>So y'all know, yes, yes, so you gotta cultivate. You

0:11:43.120 --> 0:11:48.440
<v Speaker 5>gotta cultivate. Yes, you gotta cultivate relationships. So I was like, Okay.

0:11:49.600 --> 0:11:52.040
<v Speaker 7>At that time, I wanted to get in front of

0:11:52.080 --> 0:11:58.840
<v Speaker 7>all like the top real estate developers and entrepreneurs and architects.

0:11:58.840 --> 0:12:00.680
<v Speaker 7>These are people that have made a lot of money

0:12:00.720 --> 0:12:02.440
<v Speaker 7>and successful, but nobody knows them.

0:12:02.960 --> 0:12:04.680
<v Speaker 5>And what I realized is that.

0:12:04.559 --> 0:12:07.880
<v Speaker 7>The number one rule in life is that everybody wants

0:12:07.920 --> 0:12:10.320
<v Speaker 7>to talk about themselves. Right, So I'm like, okay, if

0:12:10.320 --> 0:12:12.880
<v Speaker 7>I could provide a platform for somebody to talk about themselves,

0:12:13.280 --> 0:12:15.560
<v Speaker 7>then now that's actually a way for me to build

0:12:15.559 --> 0:12:19.560
<v Speaker 7>a relationship. So I get off of a public access show.

0:12:19.920 --> 0:12:21.600
<v Speaker 7>I never looked at it as a public access show.

0:12:21.600 --> 0:12:23.520
<v Speaker 7>I looked at as a TV show, and that's how

0:12:23.559 --> 0:12:25.599
<v Speaker 7>I pitched it. I would go to somebody and be like,

0:12:25.640 --> 0:12:26.720
<v Speaker 7>you know, I have a TV show, do you want

0:12:26.760 --> 0:12:28.079
<v Speaker 7>to be Nobody's going to turn down be on a

0:12:28.120 --> 0:12:30.000
<v Speaker 7>TV show, especially if they've never been on TV.

0:12:31.280 --> 0:12:33.800
<v Speaker 5>So what that actually did.

0:12:33.720 --> 0:12:38.199
<v Speaker 7>Was help me to sharpen my communication skills and learn

0:12:38.280 --> 0:12:39.640
<v Speaker 7>how to actually interview people.

0:12:39.800 --> 0:12:42.480
<v Speaker 5>Right. So all of this is happening at the same time.

0:12:43.040 --> 0:12:45.120
<v Speaker 7>We have a relationship from growing up together and working

0:12:45.160 --> 0:12:47.800
<v Speaker 7>in the classroom as he just described, and my social

0:12:47.800 --> 0:12:49.600
<v Speaker 7>media following is building at the time.

0:12:49.840 --> 0:12:53.520
<v Speaker 1>An illegal alien from Guatemala charged with raping a child

0:12:53.520 --> 0:12:57.359
<v Speaker 1>in Massachusetts. An MS thirteen gang member from El Salvador

0:12:57.600 --> 0:13:01.720
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:13:01.800 --> 0:13:05.680
<v Speaker 1>filming and selling child pornography in Michigan. These are just

0:13:05.800 --> 0:13:09.560
<v Speaker 1>some of the heinous migrant criminals caught because of President

0:13:09.559 --> 0:13:13.160
<v Speaker 1>Donald J. Trump's leadership. I'm Christy nom the United States

0:13:13.160 --> 0:13:17.960
<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

0:13:18.000 --> 0:13:21.560
<v Speaker 1>crossings are at the lowest levels ever recorded, and over

0:13:21.600 --> 0:13:24.840
<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

0:13:24.920 --> 0:13:28.760
<v Speaker 1>are here illegally, your next you will be fine nearly

0:13:28.840 --> 0:13:32.880
<v Speaker 1>one thousand dollars a day, imprisoned and deported, you will

0:13:32.880 --> 0:13:36.560
<v Speaker 1>never return. But if you register using our CBP home

0:13:36.600 --> 0:13:39.959
<v Speaker 1>app and leave now, you could be allowed to return legally.

0:13:40.320 --> 0:13:45.079
<v Speaker 1>Do what's right, leave now. Under President Trump America's laws,

0:13:45.240 --> 0:13:47.680
<v Speaker 1>border and families will be protected.

0:13:47.760 --> 0:13:49.880
<v Speaker 2>Sponsored by the United States Department of Homeland Security,