1 00:00:02,040 --> 00:00:06,760 Speaker 1: Welcome to brain Stuff from How Stuff Works, Hi brain 2 00:00:06,800 --> 00:00:09,880 Speaker 1: Stuff Lauren vocal bomb here. The image of the starving 3 00:00:10,000 --> 00:00:13,480 Speaker 1: artist is a well known cultural stereotype. But is it 4 00:00:13,640 --> 00:00:17,520 Speaker 1: simply a stereotype or could the brain chemistry of artists 5 00:00:17,560 --> 00:00:21,960 Speaker 1: actually be responsible for their tendency towards poverty. An experiment 6 00:00:21,960 --> 00:00:26,000 Speaker 1: conducted in Germany raises this question and probably the eyebrows 7 00:00:26,000 --> 00:00:30,440 Speaker 1: of many artists. As reported in the April issue of 8 00:00:30,480 --> 00:00:34,560 Speaker 1: the Creativity Research Journal, the researchers sat down twelve artists 9 00:00:34,560 --> 00:00:37,440 Speaker 1: and twelve non artists and gave them colored images to 10 00:00:37,520 --> 00:00:40,760 Speaker 1: choose from on a screen, including green images that provided 11 00:00:40,800 --> 00:00:43,879 Speaker 1: a cash reward. When the green images popped up and 12 00:00:43,920 --> 00:00:47,160 Speaker 1: were chosen, the non artists brains showed a great deal 13 00:00:47,200 --> 00:00:50,840 Speaker 1: of activity in the pleasure area that releases dopamine. Brain 14 00:00:50,880 --> 00:00:54,240 Speaker 1: scans of the artists showed less activity in that dopamine 15 00:00:54,240 --> 00:00:57,880 Speaker 1: producing area. The researchers concluded that the artists were less 16 00:00:57,920 --> 00:01:01,760 Speaker 1: responsive to monetary rewards than other people. It's admittedly a 17 00:01:01,840 --> 00:01:05,520 Speaker 1: small sample size, but still an interesting result. The authors 18 00:01:05,520 --> 00:01:08,440 Speaker 1: wrote in the paper. These results support the existence of 19 00:01:08,560 --> 00:01:12,959 Speaker 1: characteristic neural traits and artists. But do these neural traits 20 00:01:13,000 --> 00:01:15,679 Speaker 1: mean that all but the most successful artists in fact 21 00:01:15,880 --> 00:01:19,600 Speaker 1: have low earning potential. First of all, the poverty of 22 00:01:19,680 --> 00:01:23,360 Speaker 1: artists may be culturally exaggerated. As a group, artists in 23 00:01:23,360 --> 00:01:26,479 Speaker 1: the United States have higher incomes than the average American worker. 24 00:01:26,600 --> 00:01:29,880 Speaker 1: According to census figures analyzed by the National Endowment for 25 00:01:29,880 --> 00:01:33,760 Speaker 1: the Arts, in the medium income for craft and fine 26 00:01:33,840 --> 00:01:37,279 Speaker 1: art artists in seventeen was a little over forty dollars 27 00:01:37,280 --> 00:01:39,840 Speaker 1: per year, or about twenty four dollars per hour, a 28 00:01:39,920 --> 00:01:43,840 Speaker 1: livable wage by most standards. And second, the nature of 29 00:01:43,880 --> 00:01:46,000 Speaker 1: the art market makes the life of an artist a 30 00:01:46,080 --> 00:01:49,600 Speaker 1: bit less fundamentally secure. This is explained well in the 31 00:01:49,640 --> 00:01:54,240 Speaker 1: book Art and Value Arts Economic Exceptionalism in Classical, Neoclassical 32 00:01:54,400 --> 00:01:58,680 Speaker 1: and Marxist Economics by painter and professor Dave Beach. He 33 00:01:58,760 --> 00:02:01,120 Speaker 1: described how the art market is different from the market 34 00:02:01,200 --> 00:02:04,160 Speaker 1: for most other goods. Art is not a standard commodity. 35 00:02:04,200 --> 00:02:06,480 Speaker 1: He wrote, the creation of art, as well as the 36 00:02:06,560 --> 00:02:09,280 Speaker 1: marketing and purchase of art, are outside the bounds of 37 00:02:09,320 --> 00:02:12,880 Speaker 1: the regular market. Art is not usually made as a 38 00:02:12,880 --> 00:02:16,080 Speaker 1: result of corporate investment. Artists do not generally get an 39 00:02:16,080 --> 00:02:18,760 Speaker 1: hourly wage for their labor, and the price of art 40 00:02:18,840 --> 00:02:21,120 Speaker 1: is not set through competition in the same way that 41 00:02:21,160 --> 00:02:24,560 Speaker 1: other products prices are determined. The art market is different 42 00:02:24,760 --> 00:02:27,600 Speaker 1: and it shapes the prices artists can set and expect 43 00:02:27,760 --> 00:02:32,119 Speaker 1: for their labor. Dutch painter and sociologist Hans Ebbing explored 44 00:02:32,160 --> 00:02:35,440 Speaker 1: the mindset as well as the socioeconomic forces that lead 45 00:02:35,480 --> 00:02:39,080 Speaker 1: to what he called the admiseration of artists, immiseration meaning 46 00:02:39,120 --> 00:02:42,799 Speaker 1: economic impoverishment. He said that for one thing, the art 47 00:02:42,840 --> 00:02:46,240 Speaker 1: market has a winner take all attitude, and in addition, 48 00:02:46,520 --> 00:02:49,240 Speaker 1: artists may not have other skills and so remain in 49 00:02:49,240 --> 00:02:51,720 Speaker 1: the work that they are drawn to. He said that 50 00:02:51,800 --> 00:02:55,600 Speaker 1: artists also find non monetary creation based rewards in their work. 51 00:02:56,960 --> 00:02:59,359 Speaker 1: By the way, a bit of perspective, if you earn 52 00:02:59,440 --> 00:03:01,840 Speaker 1: more than you one thousand dollars a year, you are 53 00:03:01,919 --> 00:03:09,880 Speaker 1: part of the richest four percent of the planet. Today's 54 00:03:09,880 --> 00:03:12,880 Speaker 1: episode was written by Still Simonton and produced by Tyler Clang. 55 00:03:13,200 --> 00:03:14,920 Speaker 1: If you enjoy our show and want to support us 56 00:03:14,919 --> 00:03:17,960 Speaker 1: in return for some brainy housewares or people wears, visit 57 00:03:18,000 --> 00:03:21,359 Speaker 1: our online shop at t public dot com slash brain stuff, 58 00:03:21,720 --> 00:03:23,880 Speaker 1: and of course, for more on this and lots of 59 00:03:23,919 --> 00:03:26,880 Speaker 1: other rich topics, visit our home planet, How stuff Works 60 00:03:26,960 --> 00:03:38,640 Speaker 1: dot com,