1
00:00:00,440 --> 00:00:06,160
Speaker 1: Hold every day. The Breakfast Club finish for y'all.

2
00:00:06,200 --> 00:00:07,960
Speaker 2: Done morning.

3
00:00:08,000 --> 00:00:11,800
Speaker 3: Everybody is DJ Envy, Jess Hilarious, Charlamagne the guy. We

4
00:00:11,880 --> 00:00:13,920
Speaker 3: are the Breakfast Club. We got a special guest in

5
00:00:13,920 --> 00:00:16,360
Speaker 3: the building. Yes, indeed you have Ashley Allison.

6
00:00:16,400 --> 00:00:18,600
Speaker 2: Welcome, Welcome. How are you feeling this morning?

7
00:00:18,960 --> 00:00:22,840
Speaker 4: I feel really good. I'm excited to be back, happy.

8
00:00:22,520 --> 00:00:25,200
Speaker 1: To have you back. That's congratulations on acquiring the route.

9
00:00:25,320 --> 00:00:27,200
Speaker 5: Yes, and I have something I want to congratulate you

10
00:00:27,240 --> 00:00:31,640
Speaker 5: all on as well. Okay, so today we are announcing

11
00:00:31,760 --> 00:00:34,800
Speaker 5: the Route one hundred the first time I'm announcing this

12
00:00:34,880 --> 00:00:37,680
Speaker 5: list as the publisher, and the Breakfast Club is on

13
00:00:37,720 --> 00:00:41,320
Speaker 5: our list. Wow, thank you so much, Thank you for

14
00:00:41,479 --> 00:00:42,280
Speaker 5: all you all do.

15
00:00:43,360 --> 00:00:44,479
Speaker 4: Have the ear of the people.

16
00:00:44,640 --> 00:00:47,519
Speaker 5: We have some gifts for the guys from Ourtel, our

17
00:00:47,560 --> 00:00:50,920
Speaker 5: sponsors and yeah, you know the blue swift.

18
00:00:51,159 --> 00:00:52,800
Speaker 4: Okay, thank you very We have one for you.

19
00:00:52,920 --> 00:00:53,240
Speaker 2: Envy.

20
00:00:53,320 --> 00:00:54,920
Speaker 4: We have your beautiful flowers over there.

21
00:00:55,160 --> 00:00:56,760
Speaker 5: Yes, I thought you were going to be here, but

22
00:00:56,800 --> 00:00:58,360
Speaker 5: we have some flowers waiting for you for when you

23
00:00:58,400 --> 00:00:59,640
Speaker 5: come back to the office.

24
00:00:59,680 --> 00:01:01,840
Speaker 4: Everyone go to the route dot com and see.

25
00:01:01,640 --> 00:01:04,680
Speaker 5: Who else is on the one hundred comes out the

26
00:01:04,760 --> 00:01:09,920
Speaker 5: date today, People to know why we're breaking news here, dope.

27
00:01:09,800 --> 00:01:10,560
Speaker 1: Thank you very much.

28
00:01:10,560 --> 00:01:12,240
Speaker 2: Well, what made you reacquire the roots?

29
00:01:12,400 --> 00:01:14,039
Speaker 1: What was so not reacquired?

30
00:01:14,080 --> 00:01:17,160
Speaker 3: Well to acquire the reots because it reacquire from you know,

31
00:01:17,200 --> 00:01:19,280
Speaker 3: it was it was black owned and then other and

32
00:01:19,319 --> 00:01:20,520
Speaker 3: now it's back black owned.

33
00:01:20,560 --> 00:01:22,240
Speaker 2: What made you say this is something that we need

34
00:01:22,280 --> 00:01:23,679
Speaker 2: back in our culture.

35
00:01:24,040 --> 00:01:26,760
Speaker 5: Well, I started my company, watering Hole Media, back in

36
00:01:26,800 --> 00:01:28,640
Speaker 5: two thousand and nine and the Route started in two

37
00:01:28,680 --> 00:01:33,119
Speaker 5: thousand and eight, and Watering Hole really was aspirational to what.

38
00:01:33,080 --> 00:01:36,200
Speaker 4: The Route was doing. And so when we relaunched two

39
00:01:36,280 --> 00:01:36,839
Speaker 4: years ago.

40
00:01:36,880 --> 00:01:39,839
Speaker 5: Watering Hole, I knew I wanted to acquire some digital

41
00:01:39,880 --> 00:01:44,400
Speaker 5: properties and divine timing. Honestly, the route was on the

42
00:01:44,440 --> 00:01:47,520
Speaker 5: short list and it came available this summer and you

43
00:01:47,560 --> 00:01:49,400
Speaker 5: know how like you see something, you're like, that's mine.

44
00:01:49,560 --> 00:01:50,600
Speaker 4: Yep, it's mine.

45
00:01:50,640 --> 00:01:53,240
Speaker 5: That's my assignment. That's what happened with the roote, and

46
00:01:53,280 --> 00:01:56,160
Speaker 5: so my team hustled. We got it done on the face,

47
00:01:56,240 --> 00:01:58,600
Speaker 5: but there's a lot of people behind that got it done.

48
00:01:58,760 --> 00:02:02,320
Speaker 5: And it all so is in a time when we

49
00:02:02,400 --> 00:02:05,040
Speaker 5: need to have places to tell our stories and tell

50
00:02:05,080 --> 00:02:08,520
Speaker 5: them our way and through our lens unapologetically black, and

51
00:02:08,520 --> 00:02:10,880
Speaker 5: I always say Black stories are American stories, and American

52
00:02:10,919 --> 00:02:13,840
Speaker 5: stories are global stories, and we deserve to have ownership

53
00:02:13,880 --> 00:02:14,200
Speaker 5: over them.

54
00:02:14,240 --> 00:02:15,799
Speaker 6: I'm glad you acquired Rout because the other time I

55
00:02:15,840 --> 00:02:18,000
Speaker 6: hated the Root and I hated the Route because.

56
00:02:17,800 --> 00:02:20,360
Speaker 2: I was I was gonna sayunt you were ahead.

57
00:02:20,520 --> 00:02:22,799
Speaker 6: They used to poll so much negative stories about us

58
00:02:22,840 --> 00:02:24,920
Speaker 6: and just you know, even people that that I actually

59
00:02:25,320 --> 00:02:26,480
Speaker 6: love and appreciate.

60
00:02:26,520 --> 00:02:28,399
Speaker 1: And I remember somebody from the Route reached.

61
00:02:28,200 --> 00:02:31,200
Speaker 6: Out to me and literally told me that they tried

62
00:02:31,200 --> 00:02:34,880
Speaker 6: to run a very positive story about I think it

63
00:02:34,919 --> 00:02:38,120
Speaker 6: was me and Nick Cannon actually, and they were They

64
00:02:38,200 --> 00:02:41,280
Speaker 6: were told that whoever it was was like, absolutely not.

65
00:02:41,320 --> 00:02:42,720
Speaker 7: It's the work you guys do behind the scenes.

66
00:02:42,840 --> 00:02:43,679
Speaker 1: Yes it was.

67
00:02:44,000 --> 00:02:45,640
Speaker 6: It was a story about the work me and Nick

68
00:02:45,680 --> 00:02:47,560
Speaker 6: Cannon do behind the scenes. This was like four or

69
00:02:47,600 --> 00:02:51,000
Speaker 6: five years ago. And somebody after it was like, absolutely not.

70
00:02:52,000 --> 00:02:54,800
Speaker 4: It's a new day. It's a new don And I'm

71
00:02:54,800 --> 00:02:55,720
Speaker 4: feeling good, right.

72
00:02:56,720 --> 00:02:57,680
Speaker 7: How do you feel right now?

73
00:02:57,720 --> 00:03:00,480
Speaker 8: Because I saw Vibe merge with Rolling Stone, people were

74
00:03:00,480 --> 00:03:02,399
Speaker 8: really pissed about that a lot of black people lost

75
00:03:02,440 --> 00:03:05,799
Speaker 8: their jobs because of that. Team Vote just announced that

76
00:03:05,800 --> 00:03:07,840
Speaker 8: they're going onto Vogue dot Com. A lot of people

77
00:03:07,880 --> 00:03:10,440
Speaker 8: of color lost their jobs right now. It feels like

78
00:03:10,480 --> 00:03:14,720
Speaker 8: there is a like a not targeted attack, but like

79
00:03:14,840 --> 00:03:16,200
Speaker 8: just we're losing a lot.

80
00:03:16,080 --> 00:03:17,560
Speaker 7: Of our places to tell stories.

81
00:03:17,760 --> 00:03:19,840
Speaker 8: So there's a lot of focus on the places that

82
00:03:19,880 --> 00:03:22,200
Speaker 8: are still running, like the route in all these other places. Right,

83
00:03:22,240 --> 00:03:25,160
Speaker 8: do you feel like there's a pressure to make this

84
00:03:25,320 --> 00:03:27,600
Speaker 8: work because we're getting taken out everywhere else?

85
00:03:28,360 --> 00:03:30,880
Speaker 5: I feel a pressure and a responsibility because of what

86
00:03:31,000 --> 00:03:33,120
Speaker 5: the route is in our community and can be.

87
00:03:33,680 --> 00:03:34,640
Speaker 4: And I think telling.

88
00:03:34,400 --> 00:03:37,600
Speaker 5: Black stories requires due diligence and responsibility.

89
00:03:37,920 --> 00:03:39,720
Speaker 4: Also that people are losing their jobs.

90
00:03:39,720 --> 00:03:41,760
Speaker 5: I mean three hundred thousand black women are out of

91
00:03:41,840 --> 00:03:44,480
Speaker 5: work right now. So there's a global store a national

92
00:03:44,520 --> 00:03:48,560
Speaker 5: story right now about unemployment and people struggling. So journalism

93
00:03:48,640 --> 00:03:51,400
Speaker 5: is just one piece of that big part.

94
00:03:52,080 --> 00:03:55,360
Speaker 4: And yes, like I want now, what happened in the

95
00:03:55,360 --> 00:03:56,360
Speaker 4: past is in the past.

96
00:03:56,440 --> 00:03:59,280
Speaker 5: And the second day after we announced the acquisition, I

97
00:03:59,320 --> 00:04:02,720
Speaker 5: told folks we will not be perfect, because no human is,

98
00:04:02,840 --> 00:04:05,080
Speaker 5: and so, but we will have a standard of excellence

99
00:04:05,560 --> 00:04:08,560
Speaker 5: and in telling stories you all know, you all get

100
00:04:08,720 --> 00:04:12,400
Speaker 5: you know, backlash some times for some of the covers

101
00:04:15,480 --> 00:04:17,520
Speaker 5: this struggle, but ownership.

102
00:04:17,880 --> 00:04:19,440
Speaker 1: If I didn't, I'm like, did they hear me?

103
00:04:20,480 --> 00:04:21,240
Speaker 4: But I think we.

104
00:04:21,160 --> 00:04:23,520
Speaker 5: Always sit here. I come from politics, right, and we

105
00:04:23,560 --> 00:04:25,919
Speaker 5: always say black people are not a monolith. So I

106
00:04:25,960 --> 00:04:28,320
Speaker 5: need to make sure I'm telling multiple.

107
00:04:27,960 --> 00:04:30,440
Speaker 4: Stories through multiple lenses. And so you might not.

108
00:04:30,440 --> 00:04:33,240
Speaker 5: Always agree with what we cover on the route and

109
00:04:33,279 --> 00:04:36,159
Speaker 5: our position on the route, but you will think about

110
00:04:36,160 --> 00:04:38,320
Speaker 5: what we cover and it that is. I just think

111
00:04:38,360 --> 00:04:41,000
Speaker 5: iron sharpens iron, and black people deserve to have multitudes

112
00:04:41,040 --> 00:04:41,520
Speaker 5: of opinions.

113
00:04:41,600 --> 00:04:43,880
Speaker 1: What does success look like for you?

114
00:04:44,720 --> 00:04:46,200
Speaker 4: I want to grow our audience.

115
00:04:46,240 --> 00:04:47,960
Speaker 5: We have about ten million people that come to our

116
00:04:48,000 --> 00:04:53,479
Speaker 5: website monthly, which is massive, so I want to double

117
00:04:53,520 --> 00:04:55,880
Speaker 5: that within a year. We're going to be moving the

118
00:04:55,920 --> 00:04:58,320
Speaker 5: video while still respecting the written word.

119
00:04:58,480 --> 00:04:59,680
Speaker 4: So we'll do all writing.

120
00:04:59,760 --> 00:05:02,080
Speaker 5: We'll to you to do writing, but for most written pieces,

121
00:05:02,120 --> 00:05:07,039
Speaker 5: we'll also have a video component. Our audience is predominantly black,

122
00:05:07,080 --> 00:05:09,000
Speaker 5: but it's not all black, and so I want the

123
00:05:09,120 --> 00:05:11,920
Speaker 5: root again. It is a black publication, but black stories

124
00:05:11,960 --> 00:05:12,880
Speaker 5: are American stories.

125
00:05:12,920 --> 00:05:14,159
Speaker 4: And so when you.

126
00:05:14,040 --> 00:05:15,720
Speaker 5: Want to know what's going on in the culture, when

127
00:05:15,760 --> 00:05:17,560
Speaker 5: you want to know what's going on in politics, when

128
00:05:17,560 --> 00:05:20,360
Speaker 5: you want to know what's going on in sports, and entertainment.

129
00:05:20,440 --> 00:05:22,360
Speaker 5: You can go to the Root as a trusted source,

130
00:05:22,480 --> 00:05:25,239
Speaker 5: just like you may go to a more typical mainstream

131
00:05:25,240 --> 00:05:25,719
Speaker 5: media applan.

132
00:05:26,240 --> 00:05:26,880
Speaker 2: I was going to ask that.

133
00:05:26,920 --> 00:05:28,200
Speaker 3: I was going to say, you know, one time the

134
00:05:28,279 --> 00:05:30,679
Speaker 3: Route was I feel like at the forefront of everything, Yes,

135
00:05:30,720 --> 00:05:33,200
Speaker 3: and it slowed down a lot and became behind the scenes.

136
00:05:33,240 --> 00:05:34,719
Speaker 2: How do you get it back to the forefront?

137
00:05:35,000 --> 00:05:37,320
Speaker 3: And with the world of fake news and nobody knowing

138
00:05:37,360 --> 00:05:39,720
Speaker 3: who to trust, and people are trusting people that are

139
00:05:39,720 --> 00:05:43,200
Speaker 3: putting out random stories, how do people can come to

140
00:05:43,240 --> 00:05:45,279
Speaker 3: the Route and say, I know this is my trusted source,

141
00:05:45,440 --> 00:05:47,159
Speaker 3: I know that these stories are real. I know that

142
00:05:47,200 --> 00:05:49,080
Speaker 3: this is a place where I can actually trust and

143
00:05:49,520 --> 00:05:50,560
Speaker 3: loves my community.

144
00:05:50,800 --> 00:05:52,920
Speaker 5: Well, I think you have to be true to yourself too, right,

145
00:05:53,000 --> 00:05:55,520
Speaker 5: You can't be all things to everybody. So I have

146
00:05:55,600 --> 00:05:57,200
Speaker 5: to know who I want to be as a publisher,

147
00:05:57,240 --> 00:05:59,440
Speaker 5: and that is telling unapologetic black stories.

148
00:05:59,440 --> 00:06:00,119
Speaker 4: That's the first thing.

149
00:06:00,440 --> 00:06:02,120
Speaker 5: The second thing is that we think there's a place

150
00:06:02,120 --> 00:06:05,000
Speaker 5: for journalism and fact checking, but at.

151
00:06:04,800 --> 00:06:06,559
Speaker 4: A speed that allows people.

152
00:06:06,760 --> 00:06:09,159
Speaker 5: The reason why I think folks are so susceptible to

153
00:06:09,640 --> 00:06:12,000
Speaker 5: missing disinformation is the speed at which it comes in.

154
00:06:12,240 --> 00:06:13,760
Speaker 4: So we're gonna have to scale our team.

155
00:06:13,800 --> 00:06:15,400
Speaker 5: We have a great set of journalists right now, but

156
00:06:15,440 --> 00:06:18,080
Speaker 5: it's still a very small team, So looking at growing

157
00:06:18,160 --> 00:06:21,039
Speaker 5: our footprint just even in a new a digital newsroom.

158
00:06:21,800 --> 00:06:24,240
Speaker 4: And then we also want to have commentary, right so.

159
00:06:24,160 --> 00:06:26,800
Speaker 5: We're in a world where everybody's opinion appears to be

160
00:06:26,880 --> 00:06:29,360
Speaker 5: fact and that's just not the case. And so we

161
00:06:29,400 --> 00:06:32,080
Speaker 5: have a do no harm approach. So again, I don't

162
00:06:32,120 --> 00:06:34,200
Speaker 5: have to agree with everything you say, but you cannot

163
00:06:34,279 --> 00:06:36,200
Speaker 5: cause harm to black people and have a home at

164
00:06:36,200 --> 00:06:36,520
Speaker 5: the route.

165
00:06:36,920 --> 00:06:39,279
Speaker 6: I also say, you know, you don't really me personally.

166
00:06:39,320 --> 00:06:41,240
Speaker 6: I don't really care about something to tell who's attached

167
00:06:41,279 --> 00:06:41,440
Speaker 6: to it.

168
00:06:41,520 --> 00:06:42,280
Speaker 1: So that's right now.

169
00:06:42,279 --> 00:06:43,839
Speaker 6: I found out that you was the owner, I was like, oh,

170
00:06:43,920 --> 00:06:45,279
Speaker 6: so I looked under the hood. I had no idea

171
00:06:45,400 --> 00:06:47,200
Speaker 6: Root was found out by doctor Henry Lewis Gate.

172
00:06:47,360 --> 00:06:52,120
Speaker 5: Yes, yes, yes, And I called him a couple days

173
00:06:52,160 --> 00:06:56,159
Speaker 5: before the announcement and he was just over the top elated.

174
00:06:56,200 --> 00:06:57,680
Speaker 5: He's like, oh my gosh, it's like you have my child,

175
00:06:57,720 --> 00:06:59,920
Speaker 5: and I'm like, and I will take great care of it.

176
00:07:00,360 --> 00:07:02,760
Speaker 5: And it's like they're in college now, and so we're

177
00:07:02,760 --> 00:07:05,600
Speaker 5: like college roommates almost, and so I hope to grow

178
00:07:05,640 --> 00:07:09,120
Speaker 5: with it. It's been around for seventeen years. The responsibility

179
00:07:09,160 --> 00:07:11,120
Speaker 5: I feel is that if in seventeen years it's not

180
00:07:11,200 --> 00:07:14,760
Speaker 5: stronger and more dominant, then I have not met my all.

181
00:07:14,960 --> 00:07:17,480
Speaker 6: I would love to know what was his original vision

182
00:07:17,520 --> 00:07:18,480
Speaker 6: for the Root.

183
00:07:19,280 --> 00:07:20,920
Speaker 1: Henry Lewis Cage is a very serious person.

184
00:07:21,360 --> 00:07:23,040
Speaker 5: Maybe you could go to the Root dot com pretty

185
00:07:23,080 --> 00:07:26,960
Speaker 5: soon and find that story. I definitely, because I think

186
00:07:27,000 --> 00:07:30,160
Speaker 5: the other thing is I'm not a student of history,

187
00:07:30,160 --> 00:07:33,120
Speaker 5: but I like to study history, and it's really.

188
00:07:33,000 --> 00:07:35,320
Speaker 4: Important to understand why was it founded?

189
00:07:35,400 --> 00:07:37,400
Speaker 5: Think about when that was two thousand and eight, Barack

190
00:07:37,400 --> 00:07:40,480
Speaker 5: Obama is just reelected. It's what people could say was

191
00:07:40,520 --> 00:07:44,480
Speaker 5: like a watershed moment in our political history. Will someonet

192
00:07:44,560 --> 00:07:46,760
Speaker 5: argue right now, that's where we're at in this moment,

193
00:07:46,880 --> 00:07:49,600
Speaker 5: and what is the intervention we need to start to

194
00:07:49,640 --> 00:07:52,240
Speaker 5: set the course and turn the course. And so it

195
00:07:52,280 --> 00:07:54,880
Speaker 5: was founded in an important time, it was reclaimed back

196
00:07:54,920 --> 00:07:57,360
Speaker 5: to black ownership in an important time, and so I

197
00:07:57,400 --> 00:07:59,360
Speaker 5: want to study what he did. I want to understand

198
00:07:59,360 --> 00:08:02,040
Speaker 5: what he did while also thinking about what's tomorrow.

199
00:08:02,160 --> 00:08:04,240
Speaker 4: What tomorrow it needs to deliver for.

200
00:08:04,200 --> 00:08:07,040
Speaker 2: People who on this list. And you mentioned the breakfast level.

201
00:08:08,120 --> 00:08:11,720
Speaker 4: To go to the Army on the list, so it's

202
00:08:11,720 --> 00:08:12,440
Speaker 4: one hundred people.

203
00:08:12,840 --> 00:08:14,600
Speaker 5: So one of the things I actually decided to do

204
00:08:14,720 --> 00:08:18,240
Speaker 5: was remove the rankings.

205
00:08:19,440 --> 00:08:20,640
Speaker 7: I always look at the list.

206
00:08:20,880 --> 00:08:22,680
Speaker 5: Yeah, well I just want to say I was never

207
00:08:22,720 --> 00:08:24,080
Speaker 5: on the list.

208
00:08:23,280 --> 00:08:25,200
Speaker 7: I just got.

209
00:08:26,680 --> 00:08:28,280
Speaker 4: So I would look and the route.

210
00:08:28,280 --> 00:08:30,920
Speaker 5: Actually the list has been very aspirational for me because

211
00:08:31,520 --> 00:08:34,360
Speaker 5: I learned about a job that I eventually had at

212
00:08:34,360 --> 00:08:36,160
Speaker 5: the White House from the roote one hundred. You know,

213
00:08:36,200 --> 00:08:39,320
Speaker 5: they don't like post those jobs on the website. So

214
00:08:39,440 --> 00:08:43,079
Speaker 5: I've really built my career from interventions from that publication.

215
00:08:43,160 --> 00:08:45,880
Speaker 5: So it really does have a special part in my story.

216
00:08:46,160 --> 00:08:49,080
Speaker 5: But we decided as a team to remove the rankings

217
00:08:49,440 --> 00:08:52,160
Speaker 5: because in a moment that we are in right now,

218
00:08:52,600 --> 00:08:55,160
Speaker 5: everybody on the list is exceptional in what they do

219
00:08:55,920 --> 00:08:58,640
Speaker 5: and it doesn't matter if you're one or one hundred,

220
00:08:58,800 --> 00:09:01,480
Speaker 5: you're doing it. And so so why be like, well,

221
00:09:01,480 --> 00:09:03,320
Speaker 5: where was I on the list and where why wasn't

222
00:09:03,360 --> 00:09:06,120
Speaker 5: I higher than this person? It's a collective and the

223
00:09:06,160 --> 00:09:08,160
Speaker 5: only way we get out of this moment is if

224
00:09:08,200 --> 00:09:09,959
Speaker 5: we do it together. So you're a part of a

225
00:09:10,000 --> 00:09:14,239
Speaker 5: community of one hundred people in journalism, people in the courtroom,

226
00:09:14,679 --> 00:09:21,280
Speaker 5: people with microphones themselves, people making films, scientists, CEOs. I'm

227
00:09:21,280 --> 00:09:23,160
Speaker 5: really proud of the list. I think it really reflects

228
00:09:23,160 --> 00:09:24,000
Speaker 5: the diversity of it.

229
00:09:24,080 --> 00:09:25,720
Speaker 4: And you know what, you might see some people on

230
00:09:25,720 --> 00:09:26,160
Speaker 4: the list and.

231
00:09:26,120 --> 00:09:28,760
Speaker 5: Be like, I don't really like them, and I don't

232
00:09:28,800 --> 00:09:31,160
Speaker 5: care because guess what, they're still doing great work that

233
00:09:31,160 --> 00:09:32,720
Speaker 5: they're doing, and we need.

234
00:09:32,600 --> 00:09:34,440
Speaker 4: To acknowledge them as well. As you said black people,

235
00:09:35,120 --> 00:09:36,280
Speaker 4: that's right, Yeah, that's right.

236
00:09:37,000 --> 00:09:38,880
Speaker 8: And then on the other side of the business side

237
00:09:38,880 --> 00:09:41,480
Speaker 8: of it, right, the funding, like I heard Oprah talk

238
00:09:41,480 --> 00:09:43,800
Speaker 8: about her own was like the hardest thing she's ever done.

239
00:09:44,200 --> 00:09:46,079
Speaker 8: The same thing with Revolt, because it's just hard to

240
00:09:46,080 --> 00:09:48,840
Speaker 8: get advertised to give money to black media spaces.

241
00:09:49,760 --> 00:09:51,439
Speaker 7: What's going to be your plan in the fight for that?

242
00:09:52,640 --> 00:09:55,120
Speaker 5: Yeah, I mean it's definitely something that I wake up

243
00:09:55,160 --> 00:09:56,880
Speaker 5: thinking about and go to bed thinking about.

244
00:09:57,120 --> 00:09:59,720
Speaker 4: But I think the product has to speak for itself.

245
00:10:00,400 --> 00:10:04,840
Speaker 5: Ten million visits unique visits every month is nothing to sneeze.

246
00:10:04,840 --> 00:10:07,079
Speaker 5: That is, that is that is one of the most

247
00:10:07,160 --> 00:10:11,160
Speaker 5: trafficed news sites, but particularly black news sites in our country.

248
00:10:11,559 --> 00:10:13,880
Speaker 5: So it is a profitable business and I see a

249
00:10:13,960 --> 00:10:16,560
Speaker 5: vision on how we could grow. But again, it's also

250
00:10:16,679 --> 00:10:18,720
Speaker 5: on the product and the content. So you said, what

251
00:10:18,760 --> 00:10:20,480
Speaker 5: am I going to do next with it? Video is

252
00:10:20,480 --> 00:10:22,720
Speaker 5: one thing, but we have some offline activations that we

253
00:10:22,760 --> 00:10:25,280
Speaker 5: want to do because like it's one thing that you know,

254
00:10:25,320 --> 00:10:28,000
Speaker 5: I heard you all covering the AI piece, right, It's

255
00:10:28,000 --> 00:10:30,000
Speaker 5: like it's one thing to see something, but to actually

256
00:10:30,000 --> 00:10:33,080
Speaker 5: be in relationship proximate to the person is important. So

257
00:10:33,120 --> 00:10:35,160
Speaker 5: we think our products, the things that we're going to

258
00:10:35,240 --> 00:10:37,280
Speaker 5: be rolling out soon, the voices that we're going to

259
00:10:37,320 --> 00:10:39,160
Speaker 5: be having at the root, will sell itself.

260
00:10:40,120 --> 00:10:41,800
Speaker 2: Well. Thank you so much for joining us this morning.

261
00:10:42,200 --> 00:10:46,280
Speaker 4: Congratulations, thank you, thank you.

262
00:10:46,559 --> 00:10:51,520
Speaker 2: It's Ashley Allison. It's the Breakfast Club. Good morning, every day.

263
00:10:53,120 --> 00:10:55,840
Speaker 1: Up the Breakfast Club. You don't finish for y'all done,