WEBVTT - P&L: The Biggest Risk Is a Trade War, Nick Sargen Says

0:00:04.760 --> 0:00:08.080
<v Speaker 1>Welcome to the Bloomberg P and L Podcast. I'm Pim Fox.

0:00:08.119 --> 0:00:11.200
<v Speaker 1>Along with my co host Lisa Abramowitz. Each day we

0:00:11.280 --> 0:00:14.480
<v Speaker 1>bring you the most important, noteworthy, and useful interviews for

0:00:14.520 --> 0:00:16.560
<v Speaker 1>you and your money, whether you're at the grocery store

0:00:16.800 --> 0:00:19.960
<v Speaker 1>or the trading floor. Find the Bloomberg P L Podcast

0:00:20.000 --> 0:00:30.400
<v Speaker 1>on iTunes, SoundCloud and at Bloomberg dot com. It is

0:00:30.440 --> 0:00:33.440
<v Speaker 1>time for me to talk about my favorite subject, potential

0:00:33.720 --> 0:00:37.160
<v Speaker 1>market catastrophes. I really like to sort of think about

0:00:37.280 --> 0:00:40.200
<v Speaker 1>the potential iterations of what could unfold. Somebody once said

0:00:40.200 --> 0:00:42.960
<v Speaker 1>to me, you should should have start something called catastrophe corner.

0:00:43.000 --> 0:00:44.839
<v Speaker 1>But here with me to to sort of join me

0:00:44.880 --> 0:00:48.360
<v Speaker 1>in my catastrophe corner is Nick Sargeant, chief economist at

0:00:48.360 --> 0:00:51.640
<v Speaker 1>Fort Washington investment advisor and author of the new book

0:00:51.760 --> 0:00:55.600
<v Speaker 1>Global Shocks. One of the things that you take a

0:00:55.640 --> 0:00:57.840
<v Speaker 1>look at, that you are looking at right now is

0:00:58.040 --> 0:01:01.480
<v Speaker 1>whether Donald Trump, the next president of the United States,

0:01:01.800 --> 0:01:04.800
<v Speaker 1>will be a global stock. So will he be? UM?

0:01:04.800 --> 0:01:07.480
<v Speaker 1>And I think the answer is to be determined. UM.

0:01:07.520 --> 0:01:12.920
<v Speaker 1>I think his policies have the potential to be transformative

0:01:13.000 --> 0:01:16.319
<v Speaker 1>as Ronald Reagan's work. So what do I mean by that? UM?

0:01:16.600 --> 0:01:20.880
<v Speaker 1>Big tax cuts, but also you don't have spending under control.

0:01:21.400 --> 0:01:24.800
<v Speaker 1>So the good news the market likes tax cuts deregulation.

0:01:25.000 --> 0:01:29.880
<v Speaker 1>The bad news is outsized budget deficits. And the biggest

0:01:29.920 --> 0:01:33.160
<v Speaker 1>difference though in the Reagan era was interest rates. He

0:01:33.200 --> 0:01:37.000
<v Speaker 1>inherited record high rates thanks to him and the Fed,

0:01:37.319 --> 0:01:41.800
<v Speaker 1>they brought down inflation, so um interest bond yields declined,

0:01:42.600 --> 0:01:46.600
<v Speaker 1>but after adjusting for inflation, they actually rose in real terms.

0:01:46.640 --> 0:01:49.639
<v Speaker 1>So the difference today with Trump is easy inheriting record

0:01:49.720 --> 0:01:53.120
<v Speaker 1>low rates. And so what I see is the potential

0:01:53.320 --> 0:01:58.279
<v Speaker 1>for significantly higher bond yields and a super strong dollar,

0:01:58.680 --> 0:02:02.360
<v Speaker 1>which will make it harder for him to contain trade. Well,

0:02:02.480 --> 0:02:05.040
<v Speaker 1>here's here's what I'm wondering. I mean, the market is

0:02:05.080 --> 0:02:07.520
<v Speaker 1>pricing in a lot of hypotheticals right now. It's been

0:02:07.600 --> 0:02:10.320
<v Speaker 1>very hard to sort of understand the moves and sort

0:02:10.360 --> 0:02:13.040
<v Speaker 1>of whether they are long term or very short term.

0:02:13.120 --> 0:02:16.720
<v Speaker 1>Knee jerk. As we were talking about offline, how much

0:02:16.760 --> 0:02:19.760
<v Speaker 1>control does does President elect Trump really have? I mean,

0:02:19.800 --> 0:02:23.560
<v Speaker 1>can't the market get ahead of him before he does anything? Oh? Absolutely?

0:02:23.720 --> 0:02:27.480
<v Speaker 1>And that's why I say, you know, I think right now, um,

0:02:27.520 --> 0:02:32.200
<v Speaker 1>when I ask the direction of the moves. Um, it

0:02:32.240 --> 0:02:33.880
<v Speaker 1>was a surprise outcome for me, So I have to

0:02:34.040 --> 0:02:36.480
<v Speaker 1>scrap what I had written before and said, well, wait

0:02:36.520 --> 0:02:38.400
<v Speaker 1>a minute, Um, if this is the case, what would

0:02:38.400 --> 0:02:41.480
<v Speaker 1>I expect. The easy call for me was higher bond yields,

0:02:41.880 --> 0:02:45.520
<v Speaker 1>stronger dollar, I said, stock market people are gonna like

0:02:45.800 --> 0:02:48.760
<v Speaker 1>tax cuts, so I can see that going up. But

0:02:49.240 --> 0:02:52.000
<v Speaker 1>what you know, to your point, what I think they're

0:02:52.000 --> 0:02:57.040
<v Speaker 1>not thinking is second round effects. Uh, we've had six

0:02:57.120 --> 0:03:02.960
<v Speaker 1>consecutive quarters of profits declining or flat. So if he

0:03:03.000 --> 0:03:06.760
<v Speaker 1>can't turn that around overnight, and if suddenly I wake

0:03:06.880 --> 0:03:10.920
<v Speaker 1>up and I've got significantly higher bond deals to me,

0:03:11.680 --> 0:03:14.919
<v Speaker 1>the market then is vulnerable to a correction. And how

0:03:14.960 --> 0:03:17.399
<v Speaker 1>long do we see? How long does the market give

0:03:17.440 --> 0:03:20.359
<v Speaker 1>Trump to see? You know, as Leasa pointed out, all

0:03:20.360 --> 0:03:22.280
<v Speaker 1>of us is rhetoric right now. We don't know what's

0:03:22.280 --> 0:03:24.519
<v Speaker 1>going to happen, So how long until we make those

0:03:24.600 --> 0:03:27.800
<v Speaker 1>judgments or do we just kind of you know, bet here,

0:03:27.840 --> 0:03:31.000
<v Speaker 1>bet here, bet here, kind of hedge against everything. Yeah,

0:03:31.040 --> 0:03:34.000
<v Speaker 1>that's great question. I don't have the answer, but here's

0:03:34.040 --> 0:03:37.840
<v Speaker 1>what I'm looking for. You don't have anything right now.

0:03:37.880 --> 0:03:42.000
<v Speaker 1>Everything's clay, it's putty. It can be changed. The most

0:03:42.040 --> 0:03:45.480
<v Speaker 1>important decision is going to be who's his secretary of Treasury.

0:03:45.640 --> 0:03:48.840
<v Speaker 1>What is his secretary of the Treasury say, because on

0:03:48.960 --> 0:03:51.200
<v Speaker 1>his campaign, which I heard and I was in New York,

0:03:52.160 --> 0:03:58.360
<v Speaker 1>he's talking massive tax cuts and spending increases, and I'm

0:03:58.400 --> 0:04:00.839
<v Speaker 1>sure every advisor, I'm sure con Ris is going to say,

0:04:00.960 --> 0:04:04.560
<v Speaker 1>Mr President, with all due respect, he can't do that,

0:04:04.920 --> 0:04:07.440
<v Speaker 1>and so then he may scale back. So I would

0:04:07.480 --> 0:04:11.080
<v Speaker 1>say to you, I want to see a plan in place,

0:04:11.600 --> 0:04:14.280
<v Speaker 1>and you're not going to see that until you've got

0:04:14.320 --> 0:04:16.840
<v Speaker 1>the new Secretary of the Treasury to work with him.

0:04:17.000 --> 0:04:19.720
<v Speaker 1>So in the meantime, I think we're in limbo land. Well,

0:04:19.760 --> 0:04:21.560
<v Speaker 1>when you talk about a global shock, I want to

0:04:21.560 --> 0:04:24.840
<v Speaker 1>go back to your book. Uh, what is the sort

0:04:24.880 --> 0:04:27.800
<v Speaker 1>of transmission mechanism here? Because the last one it was

0:04:27.800 --> 0:04:30.400
<v Speaker 1>the financial sector. What is it going to be this time?

0:04:30.880 --> 0:04:35.120
<v Speaker 1>You know, they all play out differently. Most people this time,

0:04:35.160 --> 0:04:39.200
<v Speaker 1>even before Trump would say, is the bond market a bubble?

0:04:39.320 --> 0:04:42.839
<v Speaker 1>You know we have these record low interest rates. Um,

0:04:42.880 --> 0:04:47.039
<v Speaker 1>I'm an economist. I say that can't continue forever. So

0:04:47.279 --> 0:04:50.320
<v Speaker 1>you know you were anticipating could there be some development,

0:04:50.360 --> 0:04:54.440
<v Speaker 1>could it be higher inflation, stronger growth, whatever, um. But

0:04:54.480 --> 0:04:56.960
<v Speaker 1>I would say, Lisa, if that was what I was

0:04:57.040 --> 0:05:00.200
<v Speaker 1>talking about, then I would say, you know what, that's

0:05:00.240 --> 0:05:02.960
<v Speaker 1>going to be a sell off. But I don't put

0:05:03.000 --> 0:05:06.560
<v Speaker 1>it in the category of catastrophe of crisis. So what

0:05:06.600 --> 0:05:11.000
<v Speaker 1>I'm basically saying is, to me, the thing I'm most

0:05:11.080 --> 0:05:14.280
<v Speaker 1>concerned about is the potential for a trade war that

0:05:14.480 --> 0:05:18.240
<v Speaker 1>is not priced into the market. Now again, hold on

0:05:18.279 --> 0:05:20.680
<v Speaker 1>a second. You said it's not priced into the into

0:05:20.720 --> 0:05:22.320
<v Speaker 1>the market. What would you have to see for a

0:05:22.360 --> 0:05:24.800
<v Speaker 1>trade war to be price into the market. I think again,

0:05:24.920 --> 0:05:27.960
<v Speaker 1>what people are waiting to see with Donald Trump? He's

0:05:28.000 --> 0:05:31.479
<v Speaker 1>a self described negotiator. So is he going to talk

0:05:31.600 --> 0:05:36.400
<v Speaker 1>tough with Mexico with China and then say I want

0:05:36.440 --> 0:05:39.120
<v Speaker 1>to scare them and I'm going to get better concessions

0:05:39.120 --> 0:05:42.760
<v Speaker 1>out of them. If that were the case, I'd be okay.

0:05:42.800 --> 0:05:46.200
<v Speaker 1>But if we get to the point where he takes action,

0:05:46.720 --> 0:05:50.520
<v Speaker 1>whether or NAFTA, whether um, whether um, you know, on

0:05:50.600 --> 0:05:53.840
<v Speaker 1>the RMB, declaring it, you know, manipulative currency and I'm

0:05:53.839 --> 0:05:57.559
<v Speaker 1>going to impose tariffs, that's when the market would react.

0:05:57.640 --> 0:06:01.120
<v Speaker 1>So it's actions speak louder than words. With the market react, Oh,

0:06:01.240 --> 0:06:06.239
<v Speaker 1>Martin would sell off the scary you know. UM, here's

0:06:06.240 --> 0:06:10.279
<v Speaker 1>again what I think is interesting. I listened to Donald Trump,

0:06:10.520 --> 0:06:13.560
<v Speaker 1>and UM, I understand his his domestic policies on the

0:06:13.680 --> 0:06:17.360
<v Speaker 1>on the international policies. He comes from the school of

0:06:17.400 --> 0:06:20.680
<v Speaker 1>thinking called mercantil is. Um, if you have a trade deficit,

0:06:20.839 --> 0:06:23.440
<v Speaker 1>it's bad. If you have a trade surplus, it's good.

0:06:23.720 --> 0:06:26.720
<v Speaker 1>That's the story. There winners, there's losers. And so what

0:06:26.880 --> 0:06:30.320
<v Speaker 1>I'm saying that concerns me is the type of policies

0:06:30.640 --> 0:06:32.520
<v Speaker 1>that we're pursuing because we saw it on the Reagan

0:06:33.000 --> 0:06:36.960
<v Speaker 1>will expand the trade deficit, but will blame the foreigner

0:06:37.080 --> 0:06:39.160
<v Speaker 1>for it. Nick Sargeant, thank you so much for being

0:06:39.160 --> 0:06:51.000
<v Speaker 1>with us. Nick Sargeant, chief Economist. Right now, I'm looking

0:06:51.040 --> 0:06:53.719
<v Speaker 1>at a thirty year treasury yield that is at the

0:06:53.920 --> 0:06:58.760
<v Speaker 1>highest since December of last year. It has exceeded three

0:06:59.480 --> 0:07:02.840
<v Speaker 1>once again, this is the big question, and here we

0:07:02.960 --> 0:07:06.000
<v Speaker 1>have Lacey Hunt to answer at Lacy Hunt is chief

0:07:06.040 --> 0:07:11.200
<v Speaker 1>economist at Hoisington's Investment management company. UM, is a long

0:07:11.240 --> 0:07:14.480
<v Speaker 1>bond is that I'll just gonna keep rising here. Well,

0:07:14.640 --> 0:07:18.320
<v Speaker 1>anything that happened over the short run. Um. But my

0:07:18.400 --> 0:07:21.680
<v Speaker 1>view is that rates can go up for any number

0:07:21.680 --> 0:07:24.360
<v Speaker 1>of variety of reasons, just as we've seen in a

0:07:24.440 --> 0:07:28.000
<v Speaker 1>very vicious fashion over the over the day since the

0:07:28.080 --> 0:07:31.920
<v Speaker 1>end of the election. But the economy is too fundamentally

0:07:31.960 --> 0:07:34.200
<v Speaker 1>weak for the rates to stay up well, I mean,

0:07:34.520 --> 0:07:37.840
<v Speaker 1>so here, what's the big thinking behind uh the significant

0:07:37.920 --> 0:07:41.160
<v Speaker 1>rise in rates is basically that people are expecting that

0:07:41.360 --> 0:07:45.880
<v Speaker 1>a combination of President elect Trump's trade policies along with

0:07:46.040 --> 0:07:50.960
<v Speaker 1>his infrastructure spending will spur market increases in consumer prices

0:07:50.960 --> 0:07:54.320
<v Speaker 1>that will force the Fed to raise rates UH faster

0:07:54.400 --> 0:07:57.320
<v Speaker 1>than they had expected. That people are pricing in UM.

0:07:57.360 --> 0:08:00.160
<v Speaker 1>It would also lead to people to demand how our

0:08:00.240 --> 0:08:03.040
<v Speaker 1>yields just to compensate them to offset the inflation risk?

0:08:03.680 --> 0:08:05.600
<v Speaker 1>Is that what's going on here is this selling from

0:08:05.600 --> 0:08:09.680
<v Speaker 1>foreign investors. I don't Foreign investors don't hold long bonds.

0:08:10.280 --> 0:08:12.920
<v Speaker 1>If you look at the treasuries study of the foreign

0:08:12.960 --> 0:08:17.760
<v Speaker 1>ownership of the treasuries UM, foreign investors only have six

0:08:17.800 --> 0:08:20.520
<v Speaker 1>percent of their holdings and ten year securities are longer.

0:08:20.920 --> 0:08:23.640
<v Speaker 1>They own a lot of short paper builds in two

0:08:23.760 --> 0:08:27.240
<v Speaker 1>year notes, three year notes, that's their holdings are. Yeah,

0:08:27.600 --> 0:08:30.320
<v Speaker 1>the long bond is a domestic market has been always

0:08:30.720 --> 0:08:33.240
<v Speaker 1>and the and the one the foreign investors that hold

0:08:34.200 --> 0:08:38.240
<v Speaker 1>the tenure in older paper are the big European insurance

0:08:38.280 --> 0:08:41.640
<v Speaker 1>companies who have dollar based liabilities, then they're they're not

0:08:41.720 --> 0:08:45.480
<v Speaker 1>hot players. Um, what we've seen in here is a

0:08:45.480 --> 0:08:50.120
<v Speaker 1>massive rush to judgment. And there is a presumption that

0:08:50.160 --> 0:08:56.280
<v Speaker 1>sounds biblical that biblical times we're seeing a rush to

0:08:56.400 --> 0:08:59.520
<v Speaker 1>judgment in the treasure market. What is that judgment? What

0:08:59.600 --> 0:09:02.319
<v Speaker 1>we've seen that we've seen this before. When when when

0:09:02.360 --> 0:09:05.920
<v Speaker 1>President Obama and bailed his one trillion dollar stimulus that

0:09:06.000 --> 0:09:08.600
<v Speaker 1>was assumed to be highly inflationary is going to lead

0:09:08.600 --> 0:09:13.080
<v Speaker 1>to a boom, fond yells would rise, the dollar would collapse. UM,

0:09:13.120 --> 0:09:17.400
<v Speaker 1>when quantitative easing one was announced, UH saw the same pattern.

0:09:17.520 --> 0:09:22.640
<v Speaker 1>Quantitative to markets presume that they understand the complexities of

0:09:22.640 --> 0:09:26.400
<v Speaker 1>the macroeconomics. And the fact of the matter is that

0:09:26.720 --> 0:09:32.360
<v Speaker 1>um that that deficit spending actually carries a negative multiplier,

0:09:32.400 --> 0:09:35.920
<v Speaker 1>It contracts the economy, doesn't croyd. This is this is

0:09:35.960 --> 0:09:38.040
<v Speaker 1>the big debate to me, and I'm so glad that

0:09:38.040 --> 0:09:40.720
<v Speaker 1>you raised this because you know, people say this is

0:09:40.760 --> 0:09:43.199
<v Speaker 1>going to finally ignite inflation. This is what we've been

0:09:43.240 --> 0:09:45.800
<v Speaker 1>waiting for. We're waiting, We've been waiting for the fiscal stimulus,

0:09:46.040 --> 0:09:49.440
<v Speaker 1>and then you have people like yourself who are telling me, yeah,

0:09:49.600 --> 0:09:53.280
<v Speaker 1>deficit spending actually has the opposite effect. It hampers growth

0:09:53.320 --> 0:09:55.920
<v Speaker 1>in the long run. So what's going to have to

0:09:56.000 --> 0:09:58.920
<v Speaker 1>happen for markets to wake up to that reality? Or

0:09:59.200 --> 0:10:00.920
<v Speaker 1>is that a controvers sial issue. I mean it is

0:10:00.960 --> 0:10:05.440
<v Speaker 1>a controversial issue. Some people would disagree. Well, it's hard

0:10:05.480 --> 0:10:09.200
<v Speaker 1>to know when the markets UH will focus on the

0:10:09.240 --> 0:10:11.719
<v Speaker 1>long run fundamentals. That's why I don't try to do it.

0:10:12.280 --> 0:10:16.360
<v Speaker 1>We had Poisington Management. We we look on we key

0:10:16.360 --> 0:10:19.400
<v Speaker 1>our investments on the long run trend and inflation. And

0:10:19.480 --> 0:10:23.959
<v Speaker 1>the most critical factor is to look at what's happening

0:10:24.000 --> 0:10:27.400
<v Speaker 1>to the rate of growth and money supply and the

0:10:27.480 --> 0:10:31.200
<v Speaker 1>velocity of money. They're equal partners in in this stance.

0:10:32.240 --> 0:10:36.440
<v Speaker 1>And money supply growth has been right at its one

0:10:36.920 --> 0:10:40.440
<v Speaker 1>year average, one years average. Nothing has happened there. But

0:10:40.440 --> 0:10:43.040
<v Speaker 1>but the velocity of money has fallen to a six

0:10:43.160 --> 0:10:46.600
<v Speaker 1>quarter low. It's only one point four four. It's the

0:10:46.640 --> 0:10:51.040
<v Speaker 1>lowest UH in modern times really except for right after

0:10:51.080 --> 0:10:55.359
<v Speaker 1>World War Two. Now, the velocity of money is influenced

0:10:55.360 --> 0:10:58.520
<v Speaker 1>by a lot of factors, but the most important of

0:10:58.559 --> 0:11:03.480
<v Speaker 1>which is the productivity of our debt, and the productivity

0:11:03.520 --> 0:11:08.000
<v Speaker 1>of our debt is increasingly worse. Another, it's not doing

0:11:08.080 --> 0:11:10.040
<v Speaker 1>enough with our debt to actually stimulate gross And give

0:11:10.040 --> 0:11:15.120
<v Speaker 1>you a couple of numbers. From nineteen fifty one, one

0:11:15.160 --> 0:11:18.720
<v Speaker 1>dollar and seventy cents of new debt generated one dollar

0:11:18.760 --> 0:11:24.199
<v Speaker 1>of GDP. From from to two thousand, it took three

0:11:24.240 --> 0:11:27.200
<v Speaker 1>dollars and thirty cents of debt to generate one dollar

0:11:27.240 --> 0:11:32.520
<v Speaker 1>of GDP. Last year, last four quarters, I should say

0:11:32.800 --> 0:11:35.160
<v Speaker 1>we took on two point two trallion dollars of debt.

0:11:36.000 --> 0:11:39.560
<v Speaker 1>Our GDP was only a four fifty billion, So it

0:11:39.600 --> 0:11:43.560
<v Speaker 1>took nearly five dollars of new debt to generate one

0:11:43.600 --> 0:11:48.000
<v Speaker 1>dollar of GDP. Now, and why is that because because

0:11:48.080 --> 0:11:52.480
<v Speaker 1>the debt is basically financing consumption, it's financing things that

0:11:52.559 --> 0:11:56.160
<v Speaker 1>will not generate an income stream to repay principle and interest. Okay, well,

0:11:56.240 --> 0:11:58.680
<v Speaker 1>let's let's talk about the number that I'm staying. We've stopped.

0:11:58.720 --> 0:12:02.160
<v Speaker 1>You've got to let me finish here. The critical point is,

0:12:03.040 --> 0:12:07.079
<v Speaker 1>in this rush to judgment, you've had a massive increase

0:12:07.200 --> 0:12:09.120
<v Speaker 1>in the long term rates, not just in the United

0:12:09.120 --> 0:12:12.880
<v Speaker 1>States but worldwide and even even a greater rising in

0:12:12.920 --> 0:12:16.800
<v Speaker 1>the emerging markets. And this rate rise has occurred everywhere,

0:12:17.320 --> 0:12:19.680
<v Speaker 1>and you've seen in a lot of countries where UH

0:12:19.760 --> 0:12:22.840
<v Speaker 1>interest rates that were negative gone positive. And at the

0:12:22.880 --> 0:12:26.000
<v Speaker 1>same time, there hasn't been a dramatic surge in the dollar.

0:12:26.960 --> 0:12:30.880
<v Speaker 1>Dollar is it a fourth junior high unprecedentedly high? Well,

0:12:31.440 --> 0:12:37.120
<v Speaker 1>the surgeon long term rates UH encourages more saving, less spending,

0:12:37.679 --> 0:12:42.360
<v Speaker 1>that puts downward pressure on velocity that is already declining precipitously.

0:12:43.240 --> 0:12:47.480
<v Speaker 1>In addition, the surge and the dollar will serve to

0:12:48.600 --> 0:12:51.480
<v Speaker 1>bring into the United States a wide range of lower

0:12:51.520 --> 0:12:55.880
<v Speaker 1>costs goods, and it will cost domestic firms profits when

0:12:55.880 --> 0:12:58.840
<v Speaker 1>they convert their foreign earnings back into dollars. It will

0:12:58.880 --> 0:13:01.959
<v Speaker 1>cost them market are at home and abroad. And so

0:13:02.080 --> 0:13:05.280
<v Speaker 1>the events of the last several days are our giant

0:13:06.200 --> 0:13:10.320
<v Speaker 1>constraining action that will put both downward pressure on the

0:13:10.400 --> 0:13:13.800
<v Speaker 1>radar growth and money and ready the growth and velocity.

0:13:13.960 --> 0:13:17.320
<v Speaker 1>And so in essence, what we've seen is there has

0:13:17.400 --> 0:13:22.920
<v Speaker 1>been a massive market tightening of monetary conditions. Massive and

0:13:23.000 --> 0:13:25.800
<v Speaker 1>so when the tax cut takes effect, if it does

0:13:25.880 --> 0:13:28.640
<v Speaker 1>take effect in a timely manner, that's something we really

0:13:28.640 --> 0:13:32.680
<v Speaker 1>don't know. It's quite possible that the markets have already

0:13:32.720 --> 0:13:36.360
<v Speaker 1>negated its effectiveness. And if you go back and look

0:13:36.440 --> 0:13:42.360
<v Speaker 1>at the at the Reagan tax cuts, UM, the conditions

0:13:42.360 --> 0:13:45.600
<v Speaker 1>were a lot different, a lot a lot different. First

0:13:45.600 --> 0:13:48.959
<v Speaker 1>of all, debt, government debt was fifty GDP, not a

0:13:49.080 --> 0:13:54.280
<v Speaker 1>hundred and seven. And we had favorable demographics. We have

0:13:54.480 --> 0:13:58.640
<v Speaker 1>very unfavorable to the birthrates the lowest spend. We have

0:13:58.920 --> 0:14:02.280
<v Speaker 1>a huge percentage our households uh in the of our

0:14:02.400 --> 0:14:07.640
<v Speaker 1>of our youngsters in court living at home. The demographics

0:14:07.640 --> 0:14:13.679
<v Speaker 1>are not good. And also when Reagan tax cuts took effect, UM,

0:14:13.880 --> 0:14:17.920
<v Speaker 1>monetary policy was working in tandem. Monetary policy has to

0:14:17.960 --> 0:14:22.920
<v Speaker 1>be supportive, not adversarial. And and that's that's the markets

0:14:22.920 --> 0:14:26.600
<v Speaker 1>have made sure that the beginning is very adversarial. Lacy Hunt,

0:14:26.600 --> 0:14:28.080
<v Speaker 1>thank you so much for being with us. Lacy Hunt,

0:14:28.120 --> 0:14:31.680
<v Speaker 1>chief economist at Hoysington's Investment Management. Looking at the long bond,

0:14:31.880 --> 0:14:36.760
<v Speaker 1>it is down almost seven percent so far in November.

0:14:36.760 --> 0:14:39.440
<v Speaker 1>I'm Lisa Brown Boys here with Shelley Banjo, my co

0:14:39.520 --> 0:14:51.960
<v Speaker 1>host Pim Fox on vacation. This is per blah blah blah.

0:14:52.040 --> 0:14:56.040
<v Speaker 1>That's how a renowned economist summed up the state of

0:14:56.280 --> 0:14:59.640
<v Speaker 1>macro economics. I'm Lisa Brown Boys I'm here with my

0:14:59.760 --> 0:15:03.720
<v Speaker 1>co host for the day, Shelley Banjo pim Fox. My

0:15:03.960 --> 0:15:07.000
<v Speaker 1>co host is on vacation and we'll be back in

0:15:07.040 --> 0:15:10.000
<v Speaker 1>about a week. So, Shelly, this story caught my eye.

0:15:10.120 --> 0:15:12.840
<v Speaker 1>I thought that it was so interesting because it just

0:15:13.000 --> 0:15:17.840
<v Speaker 1>highlights some of the frankly what people say behind closed

0:15:17.840 --> 0:15:21.520
<v Speaker 1>doors or in private conversations, which is macro economics have

0:15:21.560 --> 0:15:23.840
<v Speaker 1>gotten has gotten it so wrong, And then one of

0:15:23.880 --> 0:15:27.320
<v Speaker 1>their own came out and said it very publicly. Uh,

0:15:27.400 --> 0:15:28.800
<v Speaker 1>I want to bring in one of the authors of

0:15:28.840 --> 0:15:33.080
<v Speaker 1>this story, Craig TORUS Economy and Federal Reserve reporter at Bloomberg.

0:15:34.080 --> 0:15:36.240
<v Speaker 1>What kind of response have you gotten from this story,

0:15:36.280 --> 0:15:41.600
<v Speaker 1>Craig Ey, Lisa, Hi, Shelley. It's funny, but economists love it.

0:15:43.160 --> 0:15:46.080
<v Speaker 1>Why they like to sort of bend at each other

0:15:46.320 --> 0:15:48.360
<v Speaker 1>because it's just like what you said, right, They all

0:15:48.440 --> 0:15:51.440
<v Speaker 1>knew that the house was burning down, and and but

0:15:51.760 --> 0:15:54.680
<v Speaker 1>nobody really wanted to say it. So walk us through

0:15:54.720 --> 0:15:59.840
<v Speaker 1>the sort of what made Paul Romer, who was had

0:15:59.880 --> 0:16:02.760
<v Speaker 1>a in as the World banks next chief economist when

0:16:02.760 --> 0:16:04.720
<v Speaker 1>he wrote this paper? Why did he write this paper

0:16:04.720 --> 0:16:07.680
<v Speaker 1>that essentially tore down macro economics. So he said he

0:16:07.800 --> 0:16:09.920
<v Speaker 1>had a like a space and a journal that he

0:16:09.960 --> 0:16:13.520
<v Speaker 1>had to fill and um, so he's going to write something.

0:16:14.120 --> 0:16:19.160
<v Speaker 1>And then he saw a movie about scientology, and so

0:16:19.200 --> 0:16:21.920
<v Speaker 1>it started to make him think, well, you know, maybe

0:16:22.040 --> 0:16:24.760
<v Speaker 1>macro is a bit of a personality quote as well.

0:16:25.240 --> 0:16:28.720
<v Speaker 1>With all these schools of economists, you know, um, the

0:16:28.840 --> 0:16:32.520
<v Speaker 1>Robert Lucas school of Rational expectations and real business cycle

0:16:32.600 --> 0:16:36.320
<v Speaker 1>theory versus the Kynesians, and then he started to think,

0:16:37.120 --> 0:16:40.600
<v Speaker 1>you know, these guys are so busy arguing among themselves

0:16:40.640 --> 0:16:44.920
<v Speaker 1>and devising these big, intricate mathematical models that they've entered

0:16:44.960 --> 0:16:48.560
<v Speaker 1>what he calls post real economics. Love that that's the

0:16:48.600 --> 0:16:53.800
<v Speaker 1>best description ever. Um. You know, this story reminds me

0:16:53.920 --> 0:16:55.720
<v Speaker 1>of back when I went to business school and the

0:16:55.760 --> 0:16:59.320
<v Speaker 1>people who were started rewriting a macro economics books after

0:16:59.400 --> 0:17:03.440
<v Speaker 1>two tho Nate, they were doing full rewrites of textbooks.

0:17:03.440 --> 0:17:05.480
<v Speaker 1>I mean, what happened to that? What? What didn't this

0:17:05.560 --> 0:17:07.960
<v Speaker 1>debate kind of unfold in two thousand and eight? Why

0:17:08.040 --> 0:17:11.520
<v Speaker 1>the why the big shock now with this with this um,

0:17:11.560 --> 0:17:16.960
<v Speaker 1>you know, rummer scandal. So what economists didn't really have

0:17:17.280 --> 0:17:21.520
<v Speaker 1>in those models were things like financial markets, and I

0:17:21.560 --> 0:17:23.760
<v Speaker 1>think so, uh, you know, I spent a year in

0:17:23.840 --> 0:17:27.720
<v Speaker 1>business school too, and actually this idea of Robert Lucas

0:17:28.200 --> 0:17:32.400
<v Speaker 1>Nobel Prize winning economists from University of Chicago was very powerful.

0:17:32.480 --> 0:17:37.080
<v Speaker 1>It said, whatever government does, it kind of is ineffective

0:17:37.119 --> 0:17:43.280
<v Speaker 1>because consumers anticipated and um and they adjust and businesses anticipated.

0:17:44.040 --> 0:17:49.439
<v Speaker 1>But if you think about ordinary life, um uh, you know,

0:17:49.640 --> 0:17:53.639
<v Speaker 1>often as rational as we are, we we make mistakes.

0:17:54.119 --> 0:17:57.320
<v Speaker 1>And one area where you could see this is um

0:17:58.440 --> 0:18:00.560
<v Speaker 1>a book I read and I like a lot called

0:18:00.560 --> 0:18:05.119
<v Speaker 1>Deep Survival, which studies how accidents occur. Let's take a

0:18:05.119 --> 0:18:08.719
<v Speaker 1>group of climbers in Yosemite and they say, you know,

0:18:09.119 --> 0:18:10.919
<v Speaker 1>it's a beautiful day, we're going to go up the

0:18:10.920 --> 0:18:15.040
<v Speaker 1>wall of El Capitan, and the weather forecast is perfect.

0:18:15.160 --> 0:18:19.320
<v Speaker 1>But then something changes, like well they didn't really research

0:18:19.400 --> 0:18:23.080
<v Speaker 1>the weather enough, their expectations were flawed or the weather

0:18:23.160 --> 0:18:25.200
<v Speaker 1>model was flawed, and then they get trapped up there

0:18:25.240 --> 0:18:28.959
<v Speaker 1>and they're in serious trouble. So you could say, you know,

0:18:29.119 --> 0:18:33.359
<v Speaker 1>whatever it is, subprime or the kind of odd things

0:18:33.400 --> 0:18:37.199
<v Speaker 1>that happen in human behavior. Those models don't incorporate that

0:18:37.240 --> 0:18:40.680
<v Speaker 1>at all. They don't plan for them, and you get

0:18:40.720 --> 0:18:43.920
<v Speaker 1>these explosions that are completely unexpected. Well, and I love

0:18:44.040 --> 0:18:47.200
<v Speaker 1>the line that you quoted of his paper, assume a

0:18:47.200 --> 0:18:49.560
<v Speaker 1>assumed b blah blah blah, and so we have proven

0:18:49.600 --> 0:18:52.440
<v Speaker 1>that p is true. Um, you know, on one hand,

0:18:52.440 --> 0:18:54.800
<v Speaker 1>it's comical. And as you said, you know, people kind

0:18:54.800 --> 0:18:57.399
<v Speaker 1>of evolve been talking about this, uh, you know, not

0:18:58.200 --> 0:19:00.880
<v Speaker 1>in private, right, in private conversation. But this, really BAC

0:19:00.960 --> 0:19:03.159
<v Speaker 1>economics have has a much broader effect. I mean, if

0:19:03.200 --> 0:19:05.160
<v Speaker 1>you think about the Federal Reserve or other central banks,

0:19:05.160 --> 0:19:07.600
<v Speaker 1>I mean they base a lot of their policies on

0:19:07.760 --> 0:19:11.200
<v Speaker 1>macroeconomic theory. Right. That's why I think this is interesting.

0:19:11.280 --> 0:19:13.520
<v Speaker 1>Is right now this year is a matter of fact,

0:19:13.560 --> 0:19:17.880
<v Speaker 1>we're seeing none other than Janet Yellen start to talk

0:19:17.960 --> 0:19:22.280
<v Speaker 1>about the flaws of what economists call representative agent models.

0:19:22.320 --> 0:19:26.280
<v Speaker 1>So in these models, they have household a and business

0:19:26.400 --> 0:19:31.040
<v Speaker 1>be and those households representative households and business. You know,

0:19:31.200 --> 0:19:35.439
<v Speaker 1>representative business will always respond to a price or an

0:19:35.440 --> 0:19:38.480
<v Speaker 1>interest rate in this way. And what she said in

0:19:38.520 --> 0:19:41.440
<v Speaker 1>October at a Boston Fed conferences, we need to look

0:19:42.119 --> 0:19:46.760
<v Speaker 1>underneath the hood and ask ourselves are various cohorts are

0:19:46.840 --> 0:19:50.920
<v Speaker 1>young people responding that way, our savers responding, how are

0:19:50.960 --> 0:19:53.639
<v Speaker 1>they responding? I think that's very healthy. You mean to

0:19:53.680 --> 0:19:57.440
<v Speaker 1>actually think about facts and and maybe it's cross check

0:19:57.480 --> 0:20:00.960
<v Speaker 1>it with reality. Um Craig torres thank you so much

0:20:01.119 --> 0:20:03.720
<v Speaker 1>for speaking with a S. Creig Touris Economy and Federal

0:20:03.760 --> 0:20:07.119
<v Speaker 1>Reserve reporter for Bloomberg coming to us from Washington, d C.

0:20:07.359 --> 0:20:19.520
<v Speaker 1>About blah blah blah Black Friday. We're getting closer, so

0:20:19.560 --> 0:20:21.520
<v Speaker 1>we need to talk about it, all about it, which

0:20:21.760 --> 0:20:24.280
<v Speaker 1>we expect. With us, we have Tom McKee, CEO of

0:20:24.320 --> 0:20:28.000
<v Speaker 1>the International Council of Shopping Centers. You know what's gonna happen.

0:20:28.040 --> 0:20:30.560
<v Speaker 1>What's gonna happen? Are we gonna be talking on the

0:20:30.560 --> 0:20:33.159
<v Speaker 1>Monday after the Saturday after Black Friday that it was

0:20:33.200 --> 0:20:35.359
<v Speaker 1>the best ever and that it saved the retail sector?

0:20:35.520 --> 0:20:39.080
<v Speaker 1>Always the best ever? I wish I knew everything that

0:20:39.119 --> 0:20:40.639
<v Speaker 1>was going to happen, but I do think we'll be

0:20:40.680 --> 0:20:43.200
<v Speaker 1>talking the following Monday and saying it was a very

0:20:43.240 --> 0:20:47.760
<v Speaker 1>good Black Friday and holiday weekend. We just recently did

0:20:47.760 --> 0:20:50.080
<v Speaker 1>a survey. We expect about a hundred and fifty million

0:20:50.080 --> 0:20:54.040
<v Speaker 1>Americans to go shopping over the Thanksgiving Day holiday, which

0:20:54.080 --> 0:20:56.840
<v Speaker 1>is you know, which is clearly strong. Uh you know,

0:20:56.880 --> 0:21:01.040
<v Speaker 1>Black Friday is kind of instituted in our American psyche.

0:21:01.040 --> 0:21:03.119
<v Speaker 1>I think is A is a big part of the

0:21:03.160 --> 0:21:09.040
<v Speaker 1>holiday weekend. Our survey Consumer Survey I indicated that holiday

0:21:09.080 --> 0:21:12.359
<v Speaker 1>sales overall will increase about three point three. They're going

0:21:12.400 --> 0:21:18.200
<v Speaker 1>to be winners and losers. Retail is a fiercely competitive business. Actually,

0:21:18.359 --> 0:21:21.040
<v Speaker 1>I think that I think the retailers that will win

0:21:22.000 --> 0:21:23.920
<v Speaker 1>are really I'm not gonna give your names, but I

0:21:23.960 --> 0:21:26.800
<v Speaker 1>think it's I think omni channel retailers will win. I

0:21:26.840 --> 0:21:29.920
<v Speaker 1>think what's happening in retail, and which is often kind

0:21:29.920 --> 0:21:31.840
<v Speaker 1>of an untold story. And I know, Shelly, you cover

0:21:31.920 --> 0:21:35.040
<v Speaker 1>the industry a lot, is you know, we tend to

0:21:35.080 --> 0:21:38.879
<v Speaker 1>position the industry in bricks and mortars versus online, and

0:21:38.920 --> 0:21:41.679
<v Speaker 1>I think that's really kind of an antiquated, uh you

0:21:41.680 --> 0:21:44.320
<v Speaker 1>know comparison. I think what's really happening is technology is

0:21:44.359 --> 0:21:46.880
<v Speaker 1>being integrated into shopping, just like it's been integrated into

0:21:46.880 --> 0:21:49.800
<v Speaker 1>every part of American life. And I think those retailers

0:21:49.840 --> 0:21:53.040
<v Speaker 1>that have an integrated omni channel experience over the long

0:21:53.119 --> 0:21:55.360
<v Speaker 1>run will do much better. In fact, you know, our

0:21:55.359 --> 0:21:59.560
<v Speaker 1>surveys would indicate that the vast majority people will shop

0:21:59.600 --> 0:22:03.040
<v Speaker 1>at omni channel retailers. An omni channel of course, being

0:22:03.200 --> 0:22:06.920
<v Speaker 1>both digital and people that retailers that have a presence

0:22:07.000 --> 0:22:08.800
<v Speaker 1>online and in the physical space. And I think what

0:22:08.920 --> 0:22:11.879
<v Speaker 1>you're another, I think untold story is a lot of

0:22:11.920 --> 0:22:15.119
<v Speaker 1>online only retailers are moving into the physical space, and

0:22:15.160 --> 0:22:18.920
<v Speaker 1>so that will create additional demand. Even Amazon, you know,

0:22:19.040 --> 0:22:21.959
<v Speaker 1>is announcing opening up two thousand grocery stores, etcetera. So

0:22:22.640 --> 0:22:27.560
<v Speaker 1>when was when was the survey conducted? Was this pre election? Now?

0:22:27.640 --> 0:22:30.760
<v Speaker 1>The Black Friday survey was was posted? Was post election?

0:22:30.960 --> 0:22:33.919
<v Speaker 1>And so did you the kind was three? Was pre election?

0:22:34.040 --> 0:22:37.359
<v Speaker 1>Did you guys see anything that surprised you that came

0:22:37.400 --> 0:22:41.120
<v Speaker 1>from any kind of election showing up there? No, I mean,

0:22:41.160 --> 0:22:43.200
<v Speaker 1>I don't think I could attribute any of the findings

0:22:43.240 --> 0:22:46.040
<v Speaker 1>directly to the election. I think, obviously, you know, there's

0:22:46.040 --> 0:22:48.960
<v Speaker 1>a level of uncertainty that's been removed from the economy

0:22:49.000 --> 0:22:52.520
<v Speaker 1>and from consumer psyche relative the conclusion the election. But

0:22:52.680 --> 0:22:54.760
<v Speaker 1>as you know, I mean, last month's retail sales were

0:22:55.000 --> 0:22:57.760
<v Speaker 1>pretty strong, uh, and that happened in the midst of

0:22:57.800 --> 0:23:00.280
<v Speaker 1>the election season. So I think just generally a king

0:23:00.359 --> 0:23:03.760
<v Speaker 1>we're in an environment where you know, incomes have improved,

0:23:03.800 --> 0:23:06.240
<v Speaker 1>the job markets improved. Obviously all of us want the

0:23:06.280 --> 0:23:08.919
<v Speaker 1>economy be stronger, but I think we are in a

0:23:08.920 --> 0:23:11.600
<v Speaker 1>better place today than we were a year ago. Tom,

0:23:11.640 --> 0:23:13.640
<v Speaker 1>What am I going to get for the holidays? I mean,

0:23:13.680 --> 0:23:16.119
<v Speaker 1>what are people buying? Are they going to be buying? Uh,

0:23:16.200 --> 0:23:20.679
<v Speaker 1>you know, clothes? Are they buying? Uh? They buying new blenders,

0:23:20.720 --> 0:23:23.880
<v Speaker 1>they buying juicers? Like what they want? It's the holidays, right,

0:23:23.920 --> 0:23:27.200
<v Speaker 1>So I think that, you know, if you look at historically,

0:23:27.280 --> 0:23:29.359
<v Speaker 1>and I think our survey results would align with what

0:23:29.480 --> 0:23:32.560
<v Speaker 1>historically happens. And electronics are always popular. Toys are always popular.

0:23:32.600 --> 0:23:36.160
<v Speaker 1>I mean it's holidays. Apparel is going to be popular

0:23:36.200 --> 0:23:39.439
<v Speaker 1>because it is always popular. Gift Cards are also, you know,

0:23:39.520 --> 0:23:43.000
<v Speaker 1>a big expenditure during the holiday season because people give

0:23:43.000 --> 0:23:45.520
<v Speaker 1>gifts and they don't exactly what are lazy. They don't

0:23:45.520 --> 0:23:48.480
<v Speaker 1>want to actually have to pick anything out for somebody else.

0:23:48.560 --> 0:23:53.760
<v Speaker 1>They just exactly say time you go return it. I mean,

0:23:53.840 --> 0:23:57.400
<v Speaker 1>come on, I don't know you or Picky, I understand that,

0:23:57.440 --> 0:23:59.919
<v Speaker 1>but as the mother of two young children, the idea

0:24:00.040 --> 0:24:02.160
<v Speaker 1>of then you're not going to give your kids gift cards.

0:24:02.160 --> 0:24:05.239
<v Speaker 1>You're getting by them. They would love they would love that.

0:24:05.480 --> 0:24:09.159
<v Speaker 1>So it has the importance of Black Friday diminished over time?

0:24:09.800 --> 0:24:13.840
<v Speaker 1>I think that. I think symbolically Black Friday is still

0:24:13.880 --> 0:24:17.240
<v Speaker 1>really important in the American psyche and as we evaluate

0:24:17.320 --> 0:24:20.560
<v Speaker 1>the retail industry, I think, however, when you look at

0:24:20.600 --> 0:24:23.960
<v Speaker 1>the holiday shopping season, it's really become longer. It's become

0:24:24.000 --> 0:24:26.639
<v Speaker 1>a much longer season. It really starts kind of in

0:24:26.680 --> 0:24:30.240
<v Speaker 1>November and continues all the way you know through Christmas Eve.

0:24:30.240 --> 0:24:31.960
<v Speaker 1>There's a lot of people that still shop, you know,

0:24:32.000 --> 0:24:34.600
<v Speaker 1>that Super Saturday right up until Christmas Eve. So I

0:24:34.600 --> 0:24:38.040
<v Speaker 1>don't think it has um the direct impact that it

0:24:38.160 --> 0:24:42.000
<v Speaker 1>once had on you know, retailer's fortunes for that year.

0:24:42.119 --> 0:24:45.800
<v Speaker 1>But I do think it's symbolically and important um day

0:24:46.040 --> 0:24:48.520
<v Speaker 1>in the shopping season and in the holiday season for sure.

0:24:48.600 --> 0:24:51.040
<v Speaker 1>Do you think that perhaps that Saturday it's going to

0:24:51.119 --> 0:24:54.880
<v Speaker 1>continue to be even more important than Black Friday? Saturday? Yeah,

0:24:54.920 --> 0:24:57.080
<v Speaker 1>because it's the last time you can get a gift

0:24:57.119 --> 0:25:03.280
<v Speaker 1>for someone you can't shop online at Amazon. I do

0:25:03.920 --> 0:25:06.159
<v Speaker 1>I think Super Saturday will continue to be important. I

0:25:06.160 --> 0:25:08.439
<v Speaker 1>think it's part of it's just human nature. People tend,

0:25:08.680 --> 0:25:11.320
<v Speaker 1>you know, where people are busy, and they have lots

0:25:11.359 --> 0:25:14.680
<v Speaker 1>of polls on their time, and so it's logical that

0:25:14.840 --> 0:25:18.240
<v Speaker 1>some folks procrastinate and uh, and so that lays plays

0:25:18.280 --> 0:25:22.080
<v Speaker 1>into Super Saturday. I also think that people, um, you know,

0:25:22.320 --> 0:25:24.479
<v Speaker 1>just part of the holiday season that you remember you

0:25:24.520 --> 0:25:26.199
<v Speaker 1>need to buy two or three more gifts that you

0:25:26.240 --> 0:25:28.199
<v Speaker 1>didn't think about. And so I think that is going

0:25:28.240 --> 0:25:31.120
<v Speaker 1>to continue to be important. What about the experience economy

0:25:31.160 --> 0:25:33.120
<v Speaker 1>when we hear so much about how people are moving

0:25:33.160 --> 0:25:36.400
<v Speaker 1>away from the traditional shopping experience and for going physical

0:25:36.480 --> 0:25:39.919
<v Speaker 1>things for experiences, I mean, are you seeing that in

0:25:40.000 --> 0:25:43.040
<v Speaker 1>any way? Does that play out at all? You can see?

0:25:43.800 --> 0:25:45.879
<v Speaker 1>I do? I think it's well, I think, first of all,

0:25:45.880 --> 0:25:47.840
<v Speaker 1>I think the holiday season. I mean, if you really,

0:25:48.160 --> 0:25:49.760
<v Speaker 1>you know, kind of take a step back. Before we

0:25:49.760 --> 0:25:54.760
<v Speaker 1>started talking about experience, the holiday season was always really experiential, right,

0:25:54.800 --> 0:25:56.760
<v Speaker 1>That's when you go shopping and you see the decorations.

0:26:00.200 --> 0:26:03.520
<v Speaker 1>But I do think, I do think the retailers that

0:26:03.640 --> 0:26:07.680
<v Speaker 1>win will create a differentiated experience for their consumers. That's

0:26:07.720 --> 0:26:10.080
<v Speaker 1>part of this omni channel environment. I also think it's

0:26:10.119 --> 0:26:13.399
<v Speaker 1>part of great customer service. It's also integration of technology

0:26:13.400 --> 0:26:17.840
<v Speaker 1>into the retail experience. Whether it's you know, being able

0:26:17.920 --> 0:26:21.199
<v Speaker 1>to use technology to help you fit you know, the

0:26:21.280 --> 0:26:23.960
<v Speaker 1>right piece of clothing, whether it's to use technology to

0:26:24.359 --> 0:26:26.400
<v Speaker 1>make sure you're buying the right sneakers and you kind

0:26:26.400 --> 0:26:28.639
<v Speaker 1>of test them out on a on a half court,

0:26:29.240 --> 0:26:31.119
<v Speaker 1>you know, and and say are these the right speakers

0:26:31.119 --> 0:26:32.920
<v Speaker 1>for me? Do I get the right kind of response time?

0:26:33.160 --> 0:26:34.959
<v Speaker 1>So all of those things, I think are are going

0:26:35.000 --> 0:26:37.400
<v Speaker 1>to continue to be important, and I think you'll see

0:26:37.400 --> 0:26:41.280
<v Speaker 1>technology and experience be integrated the shopping experience going forward.

0:26:41.280 --> 0:26:44.560
<v Speaker 1>But I think ultimately, what I think is important is

0:26:44.560 --> 0:26:47.760
<v Speaker 1>that people don't there is this at this time of

0:26:47.800 --> 0:26:50.000
<v Speaker 1>the year, this sense that, oh, by goodness, e commerce

0:26:50.080 --> 0:26:52.600
<v Speaker 1>is taking over and that's not happening. I think that

0:26:52.760 --> 0:26:56.080
<v Speaker 1>e commerce is certainly a big part of the retail landscape,

0:26:56.520 --> 0:26:59.960
<v Speaker 1>but brick and mortar, physical retailers are the by far

0:27:00.000 --> 0:27:02.159
<v Speaker 1>are the largest part of the retail landscape. But I

0:27:02.200 --> 0:27:05.520
<v Speaker 1>think you're having an integration of technology and physical and

0:27:05.560 --> 0:27:07.040
<v Speaker 1>I think we'll get to a point where we won't

0:27:07.080 --> 0:27:09.919
<v Speaker 1>talk about online versus physical, We'll talk about an omnichannel

0:27:09.960 --> 0:27:12.800
<v Speaker 1>retail environment. Talk to us about malls though, what you

0:27:12.840 --> 0:27:16.720
<v Speaker 1>know traffic is, you know, constantly down month after month.

0:27:16.720 --> 0:27:19.880
<v Speaker 1>It's going to be something that's not going to stop. Um,

0:27:19.920 --> 0:27:22.399
<v Speaker 1>what are malls doing this holiday season to get people

0:27:22.440 --> 0:27:25.400
<v Speaker 1>in to convince them to come shopping, spend some time there?

0:27:25.840 --> 0:27:29.000
<v Speaker 1>You know? You know? Uh, I think as it relates

0:27:29.000 --> 0:27:31.639
<v Speaker 1>to traffic, obviously there's there. First of all, there's no

0:27:31.720 --> 0:27:34.320
<v Speaker 1>real good measurement of traffic that's out there. There's nobody

0:27:34.320 --> 0:27:37.720
<v Speaker 1>that measures traffic and says this is what's really happening. Also,

0:27:37.800 --> 0:27:41.159
<v Speaker 1>remember sales overall have been going up, and so what

0:27:41.400 --> 0:27:43.400
<v Speaker 1>is really happening, I think is you have a more

0:27:43.800 --> 0:27:47.440
<v Speaker 1>efficient shopper. They do a lot of research online, they

0:27:47.480 --> 0:27:51.200
<v Speaker 1>come into the store prepared to consummate that transaction. Efficient

0:27:51.200 --> 0:27:54.600
<v Speaker 1>shoppers we're having. We had a wonderfully efficient conversation. We

0:27:54.720 --> 0:27:56.440
<v Speaker 1>learned all about what we're gonna buy and what we

0:27:56.440 --> 0:27:58.400
<v Speaker 1>can expect for the holiday season. Thank you so much.

0:28:05.320 --> 0:28:08.240
<v Speaker 1>Thanks for listening to the Bloomberg pien L podcast. You

0:28:08.280 --> 0:28:12.200
<v Speaker 1>can subscribe and listen to interviews at iTunes, SoundCloud, or

0:28:12.440 --> 0:28:16.520
<v Speaker 1>whatever podcast platform you prefer. I'm Pim Fox. I'm out

0:28:16.520 --> 0:28:19.399
<v Speaker 1>there on Twitter at Pim Fox. I'm out there on

0:28:19.440 --> 0:28:22.680
<v Speaker 1>Twitter at Lisa Abramo it's one before the podcast. You

0:28:22.680 --> 0:28:25.359
<v Speaker 1>can always catch us worldwide on Bloomberg Radio