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Speaker 1: It's time for the b a q a A, the

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Speaker 1: b a q a A, the b a q eight

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Speaker 1: with Man Day, the b a q eight with Tiffany,

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Speaker 1: the b a q a.

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Speaker 2: We also have a guest from the studio today and

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Speaker 2: then mine.

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Speaker 3: Today only contribute something to that song and it's the

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Speaker 3: A at the end, and you just try to snatch

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Speaker 3: it from me.

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Speaker 2: But so we have a guest in the step. But

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Speaker 2: remember first and foremost when it comes to the b

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Speaker 2: a q a. We are not your doctors. We're not

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Speaker 2: your attorneys. We're not your your mom, your dad.

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Speaker 1: But we are smart brown girls and know a thing

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Speaker 1: or two about business, about career. You know about about

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Speaker 1: uh career what I say, career working, business, entrepreneurship. And

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Speaker 1: you are gonna take our advice with the smallest wade

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Speaker 1: of salt. You're gonna lean into the people that you

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Speaker 1: pay for advice aka Suya granny, not us. All the

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Speaker 1: lawyer people love, but we do this disclaimer. Oh my gosh,

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Speaker 1: the people love to call me today's spam. All the rented,

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Speaker 1: all the attorney people love the disclaimer. So in this

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Speaker 1: to today we have brandis Daniel. The crowd goes wild

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Speaker 1: if you were here as you ought to have been

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Speaker 1: for Wednesday's episode, you would know who Brandis is already.

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Speaker 2: But if you're not, that's okay. I'm going to introduce

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Speaker 2: her briefly.

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Speaker 1: Brandis is not only a personal friend of mine, she is.

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Speaker 2: A forging strategic brand well.

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Speaker 1: With over fifteen years of invaluable experience, Brandis has forged

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Speaker 1: strategic partnerships with Fortune five hundred companies. She has been

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Speaker 1: this global catalyst for transformative change when it comes to

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Speaker 1: introducing black and brown designers to the larger finance, the

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Speaker 1: larger fashion world. So, for example, if you remember when

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Speaker 1: the Lebron James decided to do a sneaker, a basketball

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Speaker 1: sneaker for women, they came to Brandes's and hfr And

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Speaker 1: and Brandis helped to connect him right with three black

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Speaker 1: women fashion designers. Yep, and those sneakers.

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Speaker 2: Just exploded so much about minutes, sold out.

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Speaker 1: In five minutes, and Brandi's shared, I don't know if

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Speaker 1: this was off air on air, but shared that those

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Speaker 1: sneakers had over seven billion impressions on social media. Yes,

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Speaker 1: you know, And so Brandis makes that connection Brandon. So

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Speaker 1: she founded Harlem Fashion Row, which started off at first

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Speaker 1: as fashion shows, but now has expanded to be this

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Speaker 1: connector of the industry. She also has Icons sixty, which

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Speaker 1: is a five oh one c three nonprofit organization.

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Speaker 2: Brandis has her own podcast, Fashion.

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Speaker 1: In Color and this beautifully shot it's the podcast, but

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Speaker 1: it's also this really beautifully shot show that like you

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Speaker 1: have to go and watch.

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Speaker 2: We're worth it. Where can they watch that show?

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Speaker 4: Brand on YouTube?

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Speaker 2: On YouTube?

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Speaker 1: And so she's just honestly like there are she is

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Speaker 1: a true Renns women. So it's funny that's Harlem because

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Speaker 1: Harlem Harlem Renaissance. But when it comes to the fashion

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Speaker 1: industry being inclusive of black and brown people, if you

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Speaker 1: are not familiar with her book, Volume one, Fashion and Color,

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Speaker 1: I mean it is absolutely beautiful. It's a to Z

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Speaker 1: black is it also Latin X are just black?

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Speaker 5: I think there's black designers in this one right, And

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Speaker 5: so the volumes.

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Speaker 4: Will include black and brown yers of color.

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Speaker 3: Your promise of Volume one, yes, yes, there will be more.

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Speaker 3: And that's you having accountability. I can see I never

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Speaker 3: should do that. That's on that there's going to be

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Speaker 3: the one. Then there people are going to expect the two.

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Speaker 1: So let's go And so this is what Brandis does

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Speaker 1: and so but also too so we know that the

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Speaker 1: fashion side of Brandess, but for the b a QA purposes,

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Speaker 1: Brandis is a amazing business woman and this is one

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Speaker 1: of the ways that we connect. You know that we

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Speaker 1: go on walks and talks and talk about business for hours.

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Speaker 1: And so Brenda's also has a book when it comes

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Speaker 1: to busin it's called what is that book called again?

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Speaker 4: Small Business Big Partnerships.

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Speaker 2: Small Business Big Partnerships.

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Speaker 1: And so Brandon's is going to answer, you know, a

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Speaker 1: business question but also ask a business question. So we

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Speaker 1: welcome Brandis Daniel to the podcast Ride Up A.

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Speaker 4: Plus, Thank you, thank you. You are passive here.

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Speaker 1: But honestly go back on y'all on Wednesday and listen

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Speaker 1: to that interview. It was a plus plus. Okay, So

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Speaker 1: we're going to write into a Brandess. Do you want

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Speaker 1: to answer a question first? Or do you want to

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Speaker 1: ask a question?

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Speaker 4: I have a burning question? Is that okay?

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Speaker 2: About X? Okay?

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Speaker 5: So, as I'm building, we're in the process of continuing

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Speaker 5: to scale HFR and grow, and so we're trying to

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Speaker 5: figure out or I am really trying to figure out,

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Speaker 5: like what is that right mark for payroll. So how

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Speaker 5: when you're thinking about your business, like what percentage of

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Speaker 5: your gross revenue.

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Speaker 4: Do you pay in in payroll to a staff.

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Speaker 2: So this is a really good question, Manday, do you

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Speaker 2: have any feedback?

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Speaker 3: Girl, I ain't got staff.

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Speaker 2: Go ahead.

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Speaker 1: Well, so this is how we figured out keeping it

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Speaker 1: worth from my company. So there's two things you want

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Speaker 1: to consider. One is what is gross revenue. You know,

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Speaker 1: you're making a hundred thousand, making a million, one hundred

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Speaker 1: million like, so that that is part of it, like

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Speaker 1: how large is the company? And then the second thing

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Speaker 1: that you want to consider is what type of business

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Speaker 1: are you in. So if you are in a business

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Speaker 1: where you're producing physical things, you know, then the highest

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Speaker 1: expense is really going to be probably production of that

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Speaker 1: physical thing. If you are in a business like mine,

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Speaker 1: which is largely a service business, my highest expense is

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Speaker 1: likely going to be on payroll in people. So you

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Speaker 1: have to be clear on the size of the company,

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Speaker 1: but also how do we produce the thing?

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Speaker 2: You know?

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Speaker 1: Is it a physical thing? Is it a service thing?

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Speaker 1: And so my CFO what she did, she did a

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Speaker 1: research to see size of company.

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Speaker 5: You know.

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Speaker 1: At the time, I think the budget MESA was like

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Speaker 1: I don't know, maybe like making like two million dollars

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Speaker 1: a year, plus the fact that we were largely a

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Speaker 1: service based business, and you know, a quick search found

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Speaker 1: that in general thirty percent was what was healthy. Try

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Speaker 1: not to exceed thirty percent. And so that's going to

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Speaker 1: shift if we shift. So if the business becomes a

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Speaker 1: five million dollar year company, it might be something else, like,

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Speaker 1: for example, Literature Academy is a little bit different because

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Speaker 1: that's a much larger company, and so we have and

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Speaker 1: also too the BUDGETNISA doesn't spend any money on ads,

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Speaker 1: we don't run as, but the Academy does, so the

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Speaker 1: large chunk of change goes to marketing over there at

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Speaker 1: the Literature Academy.

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Speaker 2: So you want to consider those things.

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Speaker 1: So for us, it's thirty percent, which you know, I

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Speaker 1: think we probably a similar size brand as I didn't

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Speaker 1: know you're you're largely I mean, although you have the

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Speaker 1: books now, largely you're a service based company. So I

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Speaker 1: could safely say, without knowing anything else, that like maybe

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Speaker 1: that thirty percent range. And so what that means is

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Speaker 1: is that once you kind of know your range, Like

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Speaker 1: if I'm being fully candid, it was a really hard

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Speaker 1: year this year, but I didn't want to reduce salaries.

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Speaker 1: We are currently up to fifty percent, which is way

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Speaker 1: too high. But the reason why that's important is that

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Speaker 1: I've had people on my team ask for raises because

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Speaker 1: it's been a couple of years. But I know because

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Speaker 1: I see the number, there's no money for raises. And

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Speaker 1: so instead of saying, ain't no money for no raiss,

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Speaker 1: I believe because the way I run the company, and

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Speaker 1: it's fairly small a Bunchets as a team of like

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Speaker 1: five of us, is that we share our monthly, our

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Speaker 1: numbers monthly, I share gross what we made, I share

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Speaker 1: what we spent, and then what's left over net, you know,

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Speaker 1: And that made it easy to say, I'm not saying

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Speaker 1: no to a raise because you're not amazing. I'm saying

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Speaker 1: no because the numbers ain't numbering. So but it's like,

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Speaker 1: so a solution to not being able to pay maybe

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Speaker 1: as much as you'd like is that I am not

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Speaker 1: integrating profit sharing into my company starting twenty twenty four,

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Speaker 1: where here's your base salary, which I'd love to pay

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Speaker 1: you more, but we are already over what's really healthy

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Speaker 1: for a size of a company, you know, So that

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Speaker 1: means we have to make more before I can consider raises,

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Speaker 1: but that doesn't mean that we don't have some really

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Speaker 1: good quarters. And so what happens is now every quarter

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Speaker 1: they get paid, like I get paid, I have a

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Speaker 1: base salary that I receive, but I also get an

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Speaker 1: owner's draw.

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Speaker 2: And that's when everything.

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Speaker 1: Is paid and taxes are taxed and saving is saved,

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Speaker 1: there's money left over and I can draw money out

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Speaker 1: of the company. Sometimes it's a lot, sometimes a little,

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Speaker 1: sometimes it's nothing. But now every quarter they're going to

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Speaker 1: get a percentage of my owner's draw. And for the

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Speaker 1: size company that we are, now I've decided yeah, so

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Speaker 1: it's a basically a bonus, but it really.

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Speaker 2: Is a profit share. Right. So now instead of asking

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Speaker 2: me for a raise, because I was like, this is

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Speaker 2: the raise.

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Speaker 1: Just so we're clear, that's what I told them, I said,

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Speaker 1: now you don't have to ask me. Now you can

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Speaker 1: look in your department that you're working in and say,

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Speaker 1: are we ending too much in this capacity?

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Speaker 2: Can we reduce it?

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Speaker 1: Also, where can I put my energy that's going to

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Speaker 1: generate a larger return on investment? Because I know when

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Speaker 1: the quarter comes around, we spent less we've made more,

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Speaker 1: maybe just an additional fifty thousand dollars. Let's just say

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Speaker 1: one hundred for easy math, twenty percent of one hundred

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Speaker 1: thousand dollars is twenty thousand dollars goes.

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Speaker 2: In the bonus pool.

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Speaker 1: And the way we split the bonus pool is that

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Speaker 1: everybody's assigned a percentage based upon what they do and

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Speaker 1: payroll and stuff like that. So now you can do

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Speaker 1: the own math, like, ooh, of that bonus pool, six

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Speaker 1: thousand is mine. So even though there's no raise for

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Speaker 1: your base, and it never puts the company in additional

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Speaker 1: danger because you only get paid that access when there

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Speaker 1: is excess.

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Speaker 2: Now that's good, Tiffany. That's really when I tell you

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Speaker 2: to figure out that solution. I was.

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Speaker 1: I was worried because I have really amazing team members

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Speaker 1: and they can go someplace else and make more money.

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Speaker 2: But I know they really love and enjoy working here.

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Speaker 2: But we're adults. I have to make money to.

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Speaker 1: Survive, and so I how do I say to a

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Speaker 1: good person, I would love to pay you more, there's

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Speaker 1: just not more money, and they understood that. But also

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Speaker 1: how do I maintain them because they can take their

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Speaker 1: goodness someplace else many knows I was stressed, right right,

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Speaker 1: I was because I'm like but I was like, you know,

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Speaker 1: so I'm like, I wanted to be able to pay more,

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Speaker 1: but I also am looking at the budget, like, so

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Speaker 1: if I overextend ourselves and then I crashed the company,

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Speaker 1: that we're all out.

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Speaker 2: Of business next year and no one has a job.

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Speaker 1: And so your job as a leader is to balance

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Speaker 1: the good of the company versus the good of you know,

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Speaker 1: the individual people working there, including yourself. And so I

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Speaker 1: am willing to give up a chunk of what I

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Speaker 1: would take home to make sure everybody is good and

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Speaker 1: everybody can eat, you know. But so now that alleviates

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Speaker 1: some of this like feeling. So now they know that

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Speaker 1: we're at fifty percent. So I said, we can't even

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Speaker 1: consider raises until payroll is under thirty percent, because once

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Speaker 1: you get to twenty twenty five percent, that means you're

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Speaker 1: underpaid or you don't have enough PEP go on staff.

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Speaker 2: Now we can consider razs Oh, we are twenty percent.

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Speaker 2: We had an amazing year.

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Speaker 1: Now we can consider increasing your base because the numbers dictate.

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Speaker 1: So just in business, when you're navigating, and this is

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Speaker 1: why I started my mentortivity dot Com to have these

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Speaker 1: kinds of conversations with black women, especially right, is that

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Speaker 1: just like understand when you're navigating that, like you know,

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Speaker 1: like everyone is always going to want more and that

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Speaker 1: is a natural human thing.

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Speaker 3: You know.

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Speaker 1: I'm not upset about people wanting more because we're adults

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Speaker 1: and you know, we want to be able to take

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Speaker 1: care of ourselves. But it's like, how do I navigate

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Speaker 1: so we can sustain that? Is that is the role

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Speaker 1: with you as a leader. Now, everyone doesn't have to

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Speaker 1: open the books up like I do. I just believe

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Speaker 1: in doing so that they get to see, you know,

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Speaker 1: because you can't do that with every team. If you

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Speaker 1: know you have a team that everyone is not really

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Speaker 1: pulling their weight, and they can use that against you.

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Speaker 1: But I have already curated the best of the best,

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Speaker 1: you know, so I know I can share the full

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Speaker 1: numbers and say this is what we're working with. If

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Speaker 1: you want more, here's some things. Bring me some ideas

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Speaker 1: what can we do? And when I tell you they

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Speaker 1: were working hard before, but the way they're working smart

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Speaker 1: and more strategic is amazing to see. I mean it's

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Speaker 1: mind blowing. Like the way people are like you know

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Speaker 1: what we should do that would have never happened before

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Speaker 1: if I was just mom, Tiffany, I'm the mom of

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Speaker 1: the business.

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Speaker 2: We are all now CEOs. Everybody gets paid like I

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Speaker 2: get paid.

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Speaker 1: We all get a base, we all get an owner's draw,

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Speaker 1: we all get to see the numbers, and so like, yeah,

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Speaker 1: that's a and I know that's a long answer to

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Speaker 1: the question, but I wanted to give you greater context

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Speaker 1: that you know, as you are considering paying people to

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Speaker 1: consider size of company. Consider are you product or service base?

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Speaker 1: You know, do your research on this size of company

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Speaker 1: and product and service base. Where should I be not

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Speaker 1: only with payroll, but where should I be with marketing spend?

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Speaker 1: What's help and safety there? You should really be where

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Speaker 1: should be with operational expenses? And you shouldn't know what

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Speaker 1: your percentages are because I check on them every two

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Speaker 1: weeks to see are we flexing too high or too low?

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Speaker 1: Because too low is bad too. At one point, I

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Speaker 1: was underpaying That's why I gave everybody like a twenty

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Speaker 1: thousand dollars raise that year because we were at like

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Speaker 1: fifteen percent.

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Speaker 2: That means I'm underpaying you or we need more more staff.

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Speaker 1: So that's gonna help guide you, you know, not not

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Speaker 1: your emotions, not how you feel about people, you know,

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Speaker 1: but about like how how business is best.

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Speaker 2: Run in the most optimal setting. So I hope that's help.

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Speaker 4: That's incredibly helpful. Thank you so much for that.

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Speaker 2: No problem.

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Speaker 1: Well, actually, you know what, We're gonna pause for commercial

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Speaker 1: break and we'll be right back and black and I

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Speaker 1: have a question for brands, and we're back in black

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Speaker 1: and brown. So brand, that's my question for you in business,

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Speaker 1: is you have gotten like you like you are literally

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Speaker 1: known for your ability to partner with brands in a

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Speaker 1: way that I've never seen before. I mean, I get

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Speaker 1: brand partnerships, but like, even during rough times, brands still

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Speaker 1: seek you out to partner with you, Like what do

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Speaker 1: you think that, like, what is that? What is that

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Speaker 1: it factor that you're presenting that attracts brands even when

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Speaker 1: like this was a rough year for influencers in general,

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Speaker 1: I've seen a lot of influencers go back to work

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Speaker 1: because they're no longer attracting brands. And that has not

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Speaker 1: been you know, maybe money has reduced or it's slowed

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Speaker 1: a little bit, but you very much are still connected

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Speaker 1: with the brand. So why what's the IT factor that

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Speaker 1: you're bringing to the table that like we can all

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Speaker 1: learn from.

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Speaker 5: So there's a few things that we've done that I

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Speaker 5: think has been really helpful.

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Speaker 4: Number One, we from day.

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Speaker 5: One we had press, and people don't realize how important

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Speaker 5: press is. And because we took the time to really

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Speaker 5: build relationships with editors, a lot of times when we

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Speaker 5: get featured in something, the editors will also mention the

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Speaker 5: brand that we're partnering with. Well, the brand can't do that.

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Speaker 5: You know that that is something that is very unique

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Speaker 5: to partnership with with HFR. Most brands know that if

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Speaker 5: they do something really dope with HFR is going to

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Speaker 5: get covered.

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Speaker 4: It's going to get picked up.

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Speaker 5: So I highly recommend people who want to get brand

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Speaker 5: partnerships hire a publicist. You know, if you don't know

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Speaker 5: what a publicist is, a publicist is someone who helps

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Speaker 5: to get whatever you're doing covered impress and media. And

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Speaker 5: it's so important to brand partnerships because it's another way

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Speaker 5: that they kind of track value, right, they're tracking value

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Speaker 5: through through press. The other thing is like we try

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Speaker 5: to keep relationships outside of just when we want to

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Speaker 5: do a brand partnership, and so our goal is like,

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Speaker 5: let's host dinners and breakfasts, like sometimes I'll host things

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Speaker 5: that are my home for our brand partners, whether they're

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Speaker 5: partnering with us or not, to really build this relationship

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Speaker 5: where we're having constant communication. And when I talk to them,

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Speaker 5: I'm not asking brands like Okay, can you go and

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Speaker 5: partner with me?

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Speaker 2: I used to have this whole pitch.

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Speaker 4: That I used to do. I don't have a pitch anymore. Now.

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Speaker 5: When I get on with a brand, I'm really interested

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Speaker 5: and hearing what they're up to, what their goals are, how.

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Speaker 4: I can help support them through HFRS.

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Speaker 5: So I had a call yesterday with a huge brand,

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Speaker 5: probably one of the top five brands in the world,

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Speaker 5: and I.

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Speaker 4: Was going to pitch them sponsoring some events.

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Speaker 5: But before I did that, I said, well, why don't

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Speaker 5: you tell me kind of like what have you done

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Speaker 5: this year that's worked and how are you guys moving forward?

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Speaker 5: And she said to me, brand is we need more

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Speaker 5: things that provide us a real ROI. So I started

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Speaker 5: talking to her about our Fashion and Color show, which

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Speaker 5: is I'm claiming the number one fashion podcast in the world,

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Speaker 5: claiming it now, and I started talking to her about that,

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Speaker 5: and she was like, that's something that I can actually measure,

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Speaker 5: you know what, let me know what it looks like

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Speaker 5: to sponsor your second season the all sixteen episodes. Yes,

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Speaker 5: but it's because I sat back and instead of pushing.

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Speaker 4: My event that I wanted them to sponsor.

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Speaker 5: I asked the question that gave me the answer to

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Speaker 5: know what to tell her, you know, something that could

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Speaker 5: actually maybe provide a solution for her. So I'm always

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Speaker 5: looking at like, how do how do we serve our

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Speaker 5: brand partners through our platform? And I think that has

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Speaker 5: been like so valuable. The way that we approach brand

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Speaker 5: partnerships is very service base versus I'm just gonna pitch

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Speaker 5: you and see if.

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Speaker 4: You're going to come on board.

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Speaker 5: And we do things for brands for free all the time.

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Speaker 5: We just hold they were brand for free. I didn't

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Speaker 5: charge them anything because it's a relationship and I don't

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Speaker 5: want the relationship to always be transactional. And so I

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Speaker 5: saw this thing. I saw the brand. I could tell

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Speaker 5: they were struggling to get the word out to the designers,

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Speaker 5: and I said, do you know what, do you want

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Speaker 5: us to host a meeting for you with designers? And

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Speaker 5: they were like, yeah, and so we got like fifty

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Speaker 5: design on a zoom. You know that they may not

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Speaker 5: have been able to reach, but for us, that's the

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Speaker 5: way that I can serve them.

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Speaker 2: They've been a partner.

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Speaker 5: For ours for five years, so I don't have to

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Speaker 5: charge them for everything we do for them. So it's like,

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Speaker 5: how do you how do you serve? That is the

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Speaker 5: best way to approach brand partnerships.

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Speaker 2: That's really good.

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Speaker 5: The outreach has to be massive, Like a lot of

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Speaker 5: times people reach out to like two brands or three

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Speaker 5: brands and then they're like, oh, nobody partnered with me,

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Speaker 5: Like we reach out to hundreds of brands, Like we

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Speaker 5: our effort is massive on our outreach, so that we

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Speaker 5: at the end of the day, sometimes we have options.

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Speaker 5: Sometimes we have to decide, Okay, we can't actually do

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Speaker 5: that brand in that brand, so let's go with this one.

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Speaker 5: So your outreach needs to be massive in order to

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Speaker 5: make sure.

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Speaker 4: That I just read read a book over subscribe.

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Speaker 5: Tiffany, which Mandy, you would love that book too, And

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Speaker 5: so how do you stay over subscribed? Which basically you

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Speaker 5: have more demand than you even have. You know, you

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Speaker 5: have more demand than supply. You need, you need to

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Speaker 5: have your sponsorship deck ready, and you need to know

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Speaker 5: what value you have to offer.

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Speaker 4: To a brand that is really really important.

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Speaker 5: And so when I went through the exercise with Tiffany

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Speaker 5: and her team, one of the things that we did

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Speaker 5: was we went through, like, what is all the value

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Speaker 5: that the Budjanista has to offer?

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Speaker 4: And they, I mean.

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Speaker 5: Tiffany, I think we came up with a list of

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Speaker 5: like thirty to thirty things. So once you know that,

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Speaker 5: that also informs who you reach out to, because then

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Speaker 5: you can say, all right, well, my value is that

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Speaker 5: I have a trusted community. My value is that people

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Speaker 5: trust me to give them financial advice or in your case, Mandy,

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Speaker 5: I know that you're a coach around careers and so

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Speaker 5: people trust me to give them like career advice. Right,

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Speaker 5: So then who are the brands who want to partner

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Speaker 5: with you around that? So I don't know, maybe it's Staples,

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Speaker 5: maybe it's a bank, maybe it's a company that is

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Speaker 5: focused on entrepreneurship. So then that kind of like once

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Speaker 5: you know your value, the next step is now you

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Speaker 5: know what types of brands to reach out to, because

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Speaker 5: you can match your value with the brands.

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Speaker 4: And then when you reach out to brands, which we cold.

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Speaker 5: People think that like we've got all these relationships, and

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Speaker 5: we do. We have a lot of relationships, but there

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Speaker 5: are so many new brands we reach out to all

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Speaker 5: the time. Like my team just reached out to a brand,

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Speaker 5: and I was like, how is that partnership gonna work?

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Speaker 5: But they people email us back. So we go on LinkedIn,

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Speaker 5: we find their contact information, we shoot them an email.

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Speaker 4: Once we send them that email.

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Speaker 5: You know, we follow up even if they don't hit

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Speaker 5: us back, like, we keep following up.

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Speaker 4: And sometimes you have to do something that nobody else

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Speaker 4: will do.

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Speaker 5: I always say, like, honestly, if you want to get

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Speaker 5: anybody's attention, just do something other than email.

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Speaker 4: Most everybody email. So at the beginning of.

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Speaker 5: HFR, I would send people cakes to their office. One time,

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Speaker 5: our first brand partner, I sent a cake to their

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Speaker 5: office because I.

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Speaker 4: Knew people were going to go whose birthday is it? Oh,

441
00:21:28,440 --> 00:21:29,399
Speaker 4: it's nobody's birthday.

442
00:21:29,400 --> 00:21:30,280
Speaker 2: Well who's at the cake?

443
00:21:30,640 --> 00:21:30,960
Speaker 4: Harlem?

444
00:21:31,040 --> 00:21:33,160
Speaker 5: And I said, everyone have to say my name all

445
00:21:33,240 --> 00:21:37,480
Speaker 5: day long, Harlem's fashion, and you know, And so I've

446
00:21:37,520 --> 00:21:41,159
Speaker 5: always done like I'll send breakfast, I'll send cupcakes. I

447
00:21:41,240 --> 00:21:43,960
Speaker 5: used to have an account with Melissa's Cupcakes because I

448
00:21:44,040 --> 00:21:47,560
Speaker 5: used to send so many cupcakes. Sometimes I'll send a

449
00:21:47,560 --> 00:21:51,199
Speaker 5: Starbucks card, like, that's a great way for you to

450
00:21:51,240 --> 00:21:53,680
Speaker 5: get the attention of a brand partner. Send an email,

451
00:21:53,720 --> 00:21:56,040
Speaker 5: Starbucks card and say coffee on me today. I hope

452
00:21:56,040 --> 00:21:59,600
Speaker 5: we get a chance to connect. I mean very few people,

453
00:22:02,600 --> 00:22:04,360
Speaker 5: is good.

454
00:22:05,280 --> 00:22:09,320
Speaker 4: There are very few people who will not email you back.

455
00:22:09,560 --> 00:22:12,800
Speaker 5: After you've sent them a ten dollars Starbucks card, you know,

456
00:22:12,880 --> 00:22:13,240
Speaker 5: and so.

457
00:22:14,040 --> 00:22:16,240
Speaker 4: Those if you do anything other.

458
00:22:16,080 --> 00:22:19,320
Speaker 5: Than email, it will get people's attention because most people

459
00:22:19,359 --> 00:22:20,399
Speaker 5: are only going to email.

460
00:22:22,200 --> 00:22:25,440
Speaker 2: That's the other thing. Yes, yes, most.

461
00:22:25,240 --> 00:22:27,439
Speaker 4: People are going to send a DM via linked In.

462
00:22:27,920 --> 00:22:30,000
Speaker 5: They're going to shoot you an email, but they're not

463
00:22:30,080 --> 00:22:32,320
Speaker 5: going to do like the extra step. And so if

464
00:22:32,359 --> 00:22:34,600
Speaker 5: you're someone who is willing to do the extra step,

465
00:22:35,160 --> 00:22:36,119
Speaker 5: you will get the meeting.

466
00:22:36,600 --> 00:22:38,760
Speaker 1: But no, but I'm just thinking about if someone would

467
00:22:38,760 --> 00:22:40,719
Speaker 1: have reached out to me in that way, you know,

468
00:22:40,840 --> 00:22:42,960
Speaker 1: I'd be more likely to be like, oh, because it's

469
00:22:43,000 --> 00:22:47,400
Speaker 1: called the law of reciprocity that someone does something for you,

470
00:22:47,880 --> 00:22:50,679
Speaker 1: and you have this sense that you're just like, you

471
00:22:50,720 --> 00:22:53,080
Speaker 1: know what I have to like, you know, like I

472
00:22:53,080 --> 00:22:56,000
Speaker 1: have to do something reciprocal to say I can spend

473
00:22:56,040 --> 00:22:57,640
Speaker 1: ten minutes on the phone because this was a really

474
00:22:57,720 --> 00:23:00,320
Speaker 1: nice gesture. You know, I think we don't really that

475
00:23:00,359 --> 00:23:05,000
Speaker 1: when we're asking of something of someone that to you,

476
00:23:05,000 --> 00:23:08,080
Speaker 1: you see yourself as a singular ass to to them,

477
00:23:08,160 --> 00:23:09,960
Speaker 1: you're a sea of hands out.

478
00:23:10,119 --> 00:23:11,719
Speaker 2: So I tell this to my mentees.

479
00:23:11,760 --> 00:23:14,200
Speaker 1: I'm like, imagine I'm standing on stage and everyone's hand

480
00:23:14,280 --> 00:23:16,840
Speaker 1: is out, and if one of those hands there's a gift,

481
00:23:17,119 --> 00:23:19,119
Speaker 1: which one do you think I notice? I don't care

482
00:23:19,160 --> 00:23:20,639
Speaker 1: how small the gift is. I'm like, oh, there's a

483
00:23:20,640 --> 00:23:23,520
Speaker 1: gift in that one hand. Let me explore that one

484
00:23:23,640 --> 00:23:27,240
Speaker 1: versus everyone is always asking like everyone swears they're asking.

485
00:23:27,280 --> 00:23:30,000
Speaker 2: Is so unique, Tiffany, I'd love to spend just fifteen

486
00:23:30,040 --> 00:23:30,680
Speaker 2: minutes of your time.

487
00:23:30,840 --> 00:23:31,280
Speaker 3: I don't have.

488
00:23:33,960 --> 00:23:34,480
Speaker 4: My girl.

489
00:23:34,800 --> 00:23:37,200
Speaker 2: Literally times I'll be taking meet and you know, damn

490
00:23:37,240 --> 00:23:38,240
Speaker 2: near in the shower.

491
00:23:40,200 --> 00:23:43,240
Speaker 4: Say I get the kkn you go have coffee with me?

492
00:23:43,280 --> 00:23:45,600
Speaker 5: And I'm like, do you know what it will take

493
00:23:45,640 --> 00:23:47,760
Speaker 5: for me to come meet you and have coffee with you?

494
00:23:47,840 --> 00:23:52,399
Speaker 1: That person? I know that people don't realize that, like

495
00:23:52,400 --> 00:23:54,879
Speaker 1: and of course I one's asking like from a rude place,

496
00:23:54,880 --> 00:23:56,359
Speaker 1: but I don't think they understand.

497
00:23:56,000 --> 00:23:58,280
Speaker 2: Fully like what they're asking and how they're asking. How

498
00:23:58,280 --> 00:23:59,480
Speaker 2: ineffective that is.

499
00:24:00,240 --> 00:24:03,760
Speaker 1: Yeah that unless you ask in a way that you know,

500
00:24:04,280 --> 00:24:07,199
Speaker 1: like those who are really getting, they'll ask in a

501
00:24:07,200 --> 00:24:09,240
Speaker 1: way where I can instantly see the value. I remember,

502
00:24:09,280 --> 00:24:11,399
Speaker 1: this is woman who reached out to me. She was

503
00:24:11,400 --> 00:24:14,840
Speaker 1: struggling with something. But then she casually dropped you know,

504
00:24:14,920 --> 00:24:17,679
Speaker 1: I run a nonprofit that manages over fifty million dollars

505
00:24:17,720 --> 00:24:18,560
Speaker 1: worth of da da dada.

506
00:24:18,600 --> 00:24:20,000
Speaker 4: I was like, oh, girl, what time.

507
00:24:21,359 --> 00:24:22,680
Speaker 2: I walk every evening?

508
00:24:23,280 --> 00:24:25,080
Speaker 1: If you don't mind the cars in the background, we

509
00:24:25,119 --> 00:24:27,399
Speaker 1: could walk and talk and we did and it's been

510
00:24:27,440 --> 00:24:28,360
Speaker 1: an awesome connection.

511
00:24:28,440 --> 00:24:30,639
Speaker 2: But that was smart because she just said, hey, I

512
00:24:30,640 --> 00:24:32,800
Speaker 2: have a question. But she knew to dropped that.

513
00:24:32,800 --> 00:24:35,399
Speaker 1: Jewel because I was like, well, I can see there

514
00:24:35,400 --> 00:24:37,120
Speaker 1: could possibly be an exchange here.

515
00:24:37,760 --> 00:24:41,400
Speaker 2: Yeah, and so like, yeah.

516
00:24:40,359 --> 00:24:41,000
Speaker 5: The same thing.

517
00:24:41,320 --> 00:24:43,359
Speaker 4: We do the same thing with brands all the time.

518
00:24:43,600 --> 00:24:45,360
Speaker 4: I'm like, I'm dropping the jewels.

519
00:24:45,720 --> 00:24:48,520
Speaker 5: I know every event, big event that we do gets

520
00:24:48,520 --> 00:24:49,760
Speaker 5: a billion press impressions.

521
00:24:49,760 --> 00:24:51,840
Speaker 4: That is not normal. I know that that is like

522
00:24:51,920 --> 00:24:54,160
Speaker 4: an extraordinary thing. So I dropped that.

523
00:24:54,600 --> 00:24:58,199
Speaker 5: I also do no pressure for brands. I try I

524
00:24:58,640 --> 00:24:59,880
Speaker 5: you know, my thing is like.

525
00:25:00,160 --> 00:25:03,359
Speaker 4: For us is for us, and so we're always like,

526
00:25:03,440 --> 00:25:06,440
Speaker 4: we're here. Oh this you think this price is too much?

527
00:25:06,480 --> 00:25:10,280
Speaker 4: Well you know what, you know we're here.

528
00:25:10,800 --> 00:25:13,359
Speaker 5: We but what we the reason the price is what

529
00:25:13,400 --> 00:25:16,879
Speaker 5: it is is because we provide excellence. So if you

530
00:25:17,000 --> 00:25:19,280
Speaker 5: want excellence, and I know that you do as a brand,

531
00:25:19,760 --> 00:25:21,879
Speaker 5: you know we're here and we're happy to provide you

532
00:25:21,960 --> 00:25:24,520
Speaker 5: with excellence service from start to finish.

533
00:25:24,720 --> 00:25:24,920
Speaker 4: Right.

534
00:25:25,880 --> 00:25:29,760
Speaker 5: But we try not to adjust our prices because I've.

535
00:25:29,640 --> 00:25:36,000
Speaker 6: Got people to pay and somebody and sometimes people will think, oh,

536
00:25:36,040 --> 00:25:38,080
Speaker 6: because you guys are doing good work, it's supposed to

537
00:25:38,080 --> 00:25:42,280
Speaker 6: come you know, at something that should cost three hundred thousand.

538
00:25:42,280 --> 00:25:43,480
Speaker 5: They think it's supposed to come in a one hundred

539
00:25:43,480 --> 00:25:45,320
Speaker 5: thousand and I'm like no.

540
00:25:45,960 --> 00:25:47,920
Speaker 1: But so brand is if the people want to stay connected,

541
00:25:47,960 --> 00:25:49,600
Speaker 1: if they want to get your books, where can they

542
00:25:49,640 --> 00:25:49,919
Speaker 1: do that?

543
00:25:50,680 --> 00:25:53,440
Speaker 5: Yeah, they can follow me at Brand's Daniel on Instagram.

544
00:25:53,520 --> 00:25:56,639
Speaker 5: My website is Brandisdaniel dot com. You can get the

545
00:25:56,760 --> 00:26:00,479
Speaker 5: business the book on Partnership Small Business, Big partner Ships.

546
00:26:00,720 --> 00:26:02,159
Speaker 2: It's a little black book to a.

547
00:26:02,240 --> 00:26:06,000
Speaker 5: Tract secure and maintain partnerships with big brands. You can

548
00:26:06,040 --> 00:26:08,320
Speaker 5: go to Harlem's Fashion room and get the fashion and

549
00:26:08,400 --> 00:26:10,639
Speaker 5: color book if you're interested in that. But I'm going

550
00:26:10,720 --> 00:26:13,040
Speaker 5: to be giving more business chips on my Instagram, so

551
00:26:13,200 --> 00:26:14,480
Speaker 5: make sure you check me out there.

552
00:26:15,440 --> 00:26:17,720
Speaker 1: Yes, please do. We thank you for coming on. You've

553
00:26:17,760 --> 00:26:20,640
Speaker 1: just been excellent. If you didn't listen to a Wednesday's episode,

554
00:26:20,760 --> 00:26:23,040
Speaker 1: listen to it because we got deep into our business.

555
00:26:23,920 --> 00:26:26,159
Speaker 1: And if you really like this episode, we really encourage you.

556
00:26:26,160 --> 00:26:29,520
Speaker 1: We're always trying to grow. To share with your bestie,

557
00:26:29,560 --> 00:26:32,879
Speaker 1: your work mom, you know your your sneaky link girl,

558
00:26:32,920 --> 00:26:33,440
Speaker 1: We don't care.

559
00:26:33,960 --> 00:26:39,560
Speaker 4: Just shred recently. Somebody just told me what that is.

560
00:26:41,720 --> 00:26:44,680
Speaker 1: So listen to something but with your sneaky link, right,

561
00:26:44,760 --> 00:26:48,520
Speaker 1: so so so we encourage you to share, share, share

562
00:26:49,040 --> 00:26:50,879
Speaker 1: with someone that you know that's going to find value.

563
00:26:50,920 --> 00:26:53,000
Speaker 1: And honestly, I take a note from this, so if

564
00:26:53,320 --> 00:26:56,480
Speaker 1: listen to it again and take notes and so you

565
00:26:56,520 --> 00:26:57,840
Speaker 1: know what, actually we should have said this in the

566
00:26:57,920 --> 00:27:00,480
Speaker 1: in the Wednesday episode, but we're going to put Brandis's

567
00:27:00,480 --> 00:27:02,320
Speaker 1: links in the show notes, so just make sure you

568
00:27:03,119 --> 00:27:05,000
Speaker 1: look out for them there if you can't remember the

569
00:27:05,080 --> 00:27:07,919
Speaker 1: links she shared, well, we thank you Brandi's for coming,

570
00:27:08,440 --> 00:27:09,520
Speaker 1: thank you for having me