WEBVTT - Professional Development: Tips to Build a Million-Dollar Brand

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

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<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J. Trump's leadership. I'm Christy nom the United States

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<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

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<v Speaker 1>crossings are at the lowest levels ever recorded, and over

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<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

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<v Speaker 1>are here illegally, your next you will be fined nearly

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<v Speaker 1>one thousand dollars a day, imprisoned, and deported. You will

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<v Speaker 1>never return. But if you register using our CBP home

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<v Speaker 1>app and leave now, you could be allowed to return legally.

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<v Speaker 1>Do what's right. Leave now. Under President Trump, America's laws,

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<v Speaker 1>border and families will be protected.

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<v Speaker 2>Sponsored by the United States Department of Homeland Security.

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<v Speaker 3>Does the American dream turned to an American nightmare.

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<v Speaker 4>In some parts of America? I would say yes. I

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<v Speaker 4>think there is some vast improvements that we need to make.

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<v Speaker 4>For the first time in a long time. I feel

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<v Speaker 4>like a lot more people are feeling hopeless. And we

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<v Speaker 4>took a pole like, are you everyone in chat do

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<v Speaker 4>you feel as if you are able to make more

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<v Speaker 4>money now than you were maybe let's say five or

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<v Speaker 4>six years ago. I think, just a true eye test,

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<v Speaker 4>I think more people are more concerned from a hopeless

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<v Speaker 4>revenue and money is not flowing as easily. So because

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<v Speaker 4>of all the debt things that we talked about earlier,

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<v Speaker 4>I wouldn't say that it's a dream state. And if

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<v Speaker 4>we're going to be very honest, I said it before,

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<v Speaker 4>but even the American dream of owning a home three

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<v Speaker 4>bedroom with a white pick offense, there was a banking product.

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<v Speaker 4>Student loans are a banking product that was a way

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<v Speaker 4>for banks to ensure that they would have enough money

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<v Speaker 4>coming in for a few generations. That's why you can't

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<v Speaker 4>file bankruptcy on a student low debt. So we're not

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<v Speaker 4>in the nightmare phase yet, but I think if we

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<v Speaker 4>don't fix some of these issues we are, we will

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<v Speaker 4>be entering a purgatory. I keep saying it, and I

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<v Speaker 4>don't know. I don't know how to express it better,

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<v Speaker 4>But I don't know if the last two presidents will

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<v Speaker 4>be able to run any fortune five hundred companies. And

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<v Speaker 4>if they can't, they can't run Rivian. So why should

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<v Speaker 4>you be president president the United States?

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<v Speaker 3>So they can't run this economy and it can't not

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<v Speaker 3>going well. It's a valid point.

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<v Speaker 5>I just don't like the idea of the American dream,

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<v Speaker 5>like you said, like, who's the author of it? What's

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<v Speaker 5>the premise of it? It never really worked for us,

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<v Speaker 5>it never was designed for us, And so I think,

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<v Speaker 5>like what we're doing is creating more realities than anything.

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<v Speaker 3>Like I don't I don't want anybody to have a dream.

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<v Speaker 5>I want them to look at their reality, see how

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<v Speaker 5>they can shape it, how they can mold it, how

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<v Speaker 5>they can create something that's inspirational for themselves and their

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<v Speaker 5>family and others. So is it dead? I mean we've

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<v Speaker 5>been we've been away for a while. I never I

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<v Speaker 5>never looked at America.

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<v Speaker 3>I love that.

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<v Speaker 4>I mean, I don't want to be doing gloom. So

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<v Speaker 4>I do want to ask you going to an investmentst

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<v Speaker 4>like what are three tips you would give them to

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<v Speaker 4>build a multi million dollar brand if you were starting

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<v Speaker 4>from scratch.

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<v Speaker 6>Find a way to impact the most amount of people

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<v Speaker 6>that you can possibly can something that you know is

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<v Speaker 6>extremely impactful, revolutionary. A lot of times people start businesses

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<v Speaker 6>just to make money. I don't feel like that's the

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<v Speaker 6>best way to go about it. I feel like a

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<v Speaker 6>business should be started with impact first and then finance,

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<v Speaker 6>and then finance a second. So you should look to

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<v Speaker 6>see how can I, how can I add value, how

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<v Speaker 6>can I be impactful, how can I change people lives?

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<v Speaker 6>And then focus on the business revenue model later. That's

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<v Speaker 6>my opinion. Of course, you know, relationships are very big

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<v Speaker 6>on that, so mentorship, I would seek mentorship, I would

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<v Speaker 6>seek all kinds of different relationships in the industry, I

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<v Speaker 6>would I would you know, join different organizations of people

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<v Speaker 6>in your industry. If you're in truck and you should

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<v Speaker 6>be in the trucking organization. You should go to the

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<v Speaker 6>trucking conference. You should you know, be on the board

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<v Speaker 6>of the local trucking chapter in your neighborhood. That's extremely

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<v Speaker 6>important to just be, you know, fully involved in whatever

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<v Speaker 6>you are, whether that's in retail, whether that's in mental

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<v Speaker 6>health services, whether that's in logistics, whether that's in media.

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<v Speaker 6>You should be you know, on the inside, right and

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<v Speaker 6>one of the ways to be on the inside is

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<v Speaker 6>like I said, join these different organizations, volunteer, go to

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<v Speaker 6>different events, just build relationships. That's that's extremely important as well,

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<v Speaker 6>and really find out a way to be extremely disruptive

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<v Speaker 6>in the space. I think if you look at ear Leisia,

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<v Speaker 6>you know, it's an example of that. All three of

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<v Speaker 6>those really as far as you know, doing something that

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<v Speaker 6>had maximum value as far as you could reach millions

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<v Speaker 6>of people and change people's lives. When you're talking about

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<v Speaker 6>educating people about finances and investing in buying home with

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<v Speaker 6>different things in the nature.

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<v Speaker 3>That's life changing. So that that's the first thing.

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<v Speaker 6>And then the relationships speak for themselves as far as

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<v Speaker 6>everything that we've been able to curate is all based

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<v Speaker 6>on relationships. And then the last thing is just being disruptive.

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<v Speaker 6>You know, I don't think anybody has really been more

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<v Speaker 6>disruptive of what we've been able to curate as far

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<v Speaker 6>as in our space of finance, being able to come

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<v Speaker 6>and you know, how we curate the content and deliver

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<v Speaker 6>the message and use social media and break society norms

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<v Speaker 6>when it comes to you know, finance and different types

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<v Speaker 6>of business etiquette. We were disruptive and I think great, great,

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<v Speaker 6>companies are disruptive. Ubers disruptive. Airbnb is disruptive.

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<v Speaker 7>This episode is brought to you by P and C Bank.

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<v Speaker 7>A lot of people think podcasts about work are boring,

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from El Salvador

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<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J. Trump's leadership. I'm Christine know, the United States

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<v Speaker 1>Secretary of Homeland Security under President Trump, attempted illegal border

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<v Speaker 1>crossings are at the lowest levels ever recorded, and over

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<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

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<v Speaker 1>are here illegally, your next you will be fine nearly

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<v Speaker 1>one thousand dollars a day, imprisoned and deported, you will

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<v Speaker 1>never return. But if you register using our CBP home

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<v Speaker 1>app and leave now, you could be allowed to return legally.

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<v Speaker 1>Do what's right, leave now. Under President Trump, America's laws,

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<v Speaker 1>border and families will be protected.

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<v Speaker 2>Sponsored by the United States Department of Homeland Security.

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<v Speaker 6>You know, you have to be disruptive, So you could

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<v Speaker 6>be disruptive in a variety of different areas. But in

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<v Speaker 6>order to really you know, because right now we're in

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<v Speaker 6>the age of saturation, everybody has already done something that

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<v Speaker 6>you're probably looking to do. So how do you separate

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<v Speaker 6>yourself from that is to really shake things up?

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<v Speaker 3>Yeah, I think.

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<v Speaker 5>I'll just add to it, you know, original messaging, like

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<v Speaker 5>you said, like the content has to be delivered or

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<v Speaker 5>your message has to be unique. It's one of those

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<v Speaker 5>things where we always say where we're looking at the

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<v Speaker 5>landscape and saying that we're gonna do something that's completely

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<v Speaker 5>out of bounds. Of what everybody would think and not

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<v Speaker 5>allowing people to put us inside of a box. Right,

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<v Speaker 5>It'd have been easy to say, like those are the

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<v Speaker 5>guys from they only know business. But you know, we

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<v Speaker 5>hip hop, we sports, with fashion, with travel, with all

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<v Speaker 5>these things.

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<v Speaker 3>Yea.

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<v Speaker 5>And that makes it very original in itself because how

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<v Speaker 5>many people could do that? You know, It's something we

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<v Speaker 5>take pride in being able to go chop it up

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<v Speaker 5>with Joe and anybody at his show and then also

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<v Speaker 5>be on Bloomberg, like you're going from button to Bloomberg.

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<v Speaker 5>Like how many people are in a landscaper that they

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<v Speaker 5>can do that?

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<v Speaker 3>Not many?

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<v Speaker 4>You know, Sorry, they couldn't sit around for the Patreon

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<v Speaker 4>Joe shot our Corey, but they had to go.

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<v Speaker 3>It makes it unique, It makes it original, I think.

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<v Speaker 5>And this is one of the things that gets overlooked

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<v Speaker 5>with us is that have an interaction with your audience.

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<v Speaker 3>A lot of these people live.

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<v Speaker 5>Inside of a social media platform, but you never see

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<v Speaker 5>these people in real life. Yeah, and so there's a

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<v Speaker 5>you know, it's a guarantee that you're probably gonna see us, right,

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<v Speaker 5>And every time we go tohere, even when we're up

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<v Speaker 5>here in Toronto, it's like Yo, what they doing at

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<v Speaker 5>the block party? Like, Yo, we want to we want

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<v Speaker 5>to see what the city is like, Yo, what are

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<v Speaker 5>they doing in the after spot?

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<v Speaker 3>Like? We want to be.

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<v Speaker 5>Everywhere because our audience is everywhere, and our audiences is

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<v Speaker 5>unique and it's dynamic and it goes across all genres

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<v Speaker 5>and all age ranges, and so we want to show

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<v Speaker 5>up at Pikemen and we're going to be watching the

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<v Speaker 5>game because we love sports, and so that doesn't take

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<v Speaker 5>anything away from what we do for a living, right,

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<v Speaker 5>Like we're able to have conversations about multitude or things

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<v Speaker 5>again because the messaging is unique, but it also encompasses

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<v Speaker 5>what we really are. And I think the biggest thing,

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<v Speaker 5>you know we're talking about million dollar brands and billion

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<v Speaker 5>dollar brands is.

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<v Speaker 3>Start bro like that be the number one thing. Like

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<v Speaker 3>you just wait and you wait and every day that

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<v Speaker 3>you wait. And I've experienced it myself, you know.

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<v Speaker 5>Being in education was just like every year that I

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<v Speaker 5>waited to take another course, it was like, all right,

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<v Speaker 5>somebody went I had somebody's got in the head.

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<v Speaker 3>The next crop of people are coming. You know. It's

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<v Speaker 3>one of those lesson that if you don't have to learn,

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<v Speaker 3>you shouldn't. Yeah, right.

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<v Speaker 5>We had this conversation about tech and it was like, yeah,

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<v Speaker 5>they're treating us like.

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<v Speaker 3>It's it's it's it's college basketball.

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<v Speaker 5>They're looking for the next freshmen to come in, and

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<v Speaker 5>every day that you wait to get better, there's another

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<v Speaker 5>crop of freshmen coming in to take your spot. And

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<v Speaker 5>so you should look at anything like that. You should

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<v Speaker 5>definitely look at business like that. Every day you wait,

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<v Speaker 5>there's a new there's a new upcoming class that's coming

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<v Speaker 5>with innovation. They're coming with disruption. They're coming with the

0:11:32.280 --> 0:11:35.439
<v Speaker 5>intent to knock you off the block. So start now.

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<v Speaker 4>So yeah, well you got anything to add to it? Yeah,

0:11:41.679 --> 0:11:43.520
<v Speaker 4>just I mean it's the one that's on your hoodie.

0:11:43.520 --> 0:11:47.199
<v Speaker 4>Consistency is key, even when S and P thing came up,

0:11:47.280 --> 0:11:50.680
<v Speaker 4>like I posted on Instagram like the it's interesting, like

0:11:50.720 --> 0:11:53.559
<v Speaker 4>how fast time will go? But I remember when that's

0:11:53.600 --> 0:11:56.920
<v Speaker 4>somep Global downrated the United States twelve years ago, but

0:11:56.920 --> 0:11:58.280
<v Speaker 4>it feels like it was like four or five years

0:11:58.320 --> 0:12:02.320
<v Speaker 4>ago when that happened. So consistent in your craft. Number two,

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<v Speaker 4>you have to find a gap that no one is feeling.

0:12:04.480 --> 0:12:07.840
<v Speaker 4>So for me, when I used to watch CNBC shout

0:12:07.840 --> 0:12:13.120
<v Speaker 4>out to everyone, their Frank turn Over. Josh, who has

0:12:13.120 --> 0:12:15.520
<v Speaker 4>a new show on Friday's, checked it out. But when

0:12:15.520 --> 0:12:18.040
<v Speaker 4>I watch NBC, I know there's restrictions on why, but

0:12:18.080 --> 0:12:21.040
<v Speaker 4>no one would just say this company at this price,

0:12:21.120 --> 0:12:24.480
<v Speaker 4>I'm looking to buy here. Get out there like that,

0:12:25.080 --> 0:12:27.600
<v Speaker 4>you have to find a need, So even in healthcare,

0:12:27.640 --> 0:12:30.800
<v Speaker 4>there's a lot of room where people can innovate in

0:12:30.840 --> 0:12:33.240
<v Speaker 4>healthcare and finance, and in tech. How to break in

0:12:33.280 --> 0:12:36.800
<v Speaker 4>the tech, how to build products and sale at scale,

0:12:37.440 --> 0:12:39.640
<v Speaker 4>I think is key. And then the third for me

0:12:39.880 --> 0:12:41.280
<v Speaker 4>is like you have to be able to do something

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<v Speaker 4>that no one else in the world can do. And

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<v Speaker 4>when you put those together with the other tips you

0:12:45.040 --> 0:12:48.120
<v Speaker 4>guys mentioned, like being able to network, and even over

0:12:48.160 --> 0:12:50.040
<v Speaker 4>the last two years, I've been out a lot more

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<v Speaker 4>as a result, like because people have to feel your

0:12:53.160 --> 0:12:55.520
<v Speaker 4>energy see if they can be able to trust you.

0:12:55.559 --> 0:12:59.280
<v Speaker 4>But doing something no one else can do consistently telling

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<v Speaker 4>people about it help and if I can add a

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<v Speaker 4>bonus one like find a way to help a million

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<v Speaker 4>people for free. Regardless of all the criticism I get

0:13:07.679 --> 0:13:10.640
<v Speaker 4>about pricing, which is always interesting to me because I

0:13:10.760 --> 0:13:12.720
<v Speaker 4>like people like you charge a lot, but I'm like

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<v Speaker 4>the majority of people who make money for me make

0:13:15.480 --> 0:13:18.920
<v Speaker 4>money for me for free. So find a way in

0:13:18.960 --> 0:13:20.760
<v Speaker 4>your craft to be able to help a million people

0:13:20.800 --> 0:13:23.360
<v Speaker 4>for free. That work was spread, and then the business

0:13:23.360 --> 0:13:24.000
<v Speaker 4>will come back to you.

0:13:24.160 --> 0:13:27.760
<v Speaker 1>An illegal alien from Guatemala charged with raping a child

0:13:27.840 --> 0:13:31.640
<v Speaker 1>in Massachusetts. An MS thirteen gang member from El Salvador

0:13:31.880 --> 0:13:36.000
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:13:36.080 --> 0:13:39.960
<v Speaker 1>filming and selling child pornography in Michigan. These are just

0:13:40.080 --> 0:13:43.840
<v Speaker 1>some of the heinous migrant criminals caught because of President

0:13:43.880 --> 0:13:47.400
<v Speaker 1>Donald J. Trump's leadership. I'm Christy Noman, the United States

0:13:47.480 --> 0:13:52.280
<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

0:13:52.280 --> 0:13:55.840
<v Speaker 1>crossings are at the lowest levels ever recorded, and over

0:13:55.920 --> 0:13:59.120
<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

0:13:59.200 --> 0:14:03.040
<v Speaker 1>were here legally, your next you will be fine nearly

0:14:03.120 --> 0:14:07.160
<v Speaker 1>one thousand dollars a day, imprisoned and deported, you will

0:14:07.200 --> 0:14:10.840
<v Speaker 1>never return. But if you register using our CBP home

0:14:10.880 --> 0:14:14.240
<v Speaker 1>app and leave now, you could be allowed to return legally.

0:14:14.640 --> 0:14:19.320
<v Speaker 1>Do what's right. Leave now. Under President Trump, America's laws,

0:14:19.560 --> 0:14:22.000
<v Speaker 1>border and families will be protected.

0:14:22.080 --> 0:14:24.200
<v Speaker 2>Sponsored by the United States Department of Homeland Security,