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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States

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Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 1: crossings are at the lowest levels ever recorded, and over

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Speaker 1: one hundred thousand illegal aliens have been arrested. If you

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Speaker 1: are here illegally, your next you will be fined nearly

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Speaker 1: one thousand dollars a day, imprisoned, and deported. You will

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Speaker 1: never return. But if you register using our CBP home

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Speaker 1: app and leave now, you could be allowed to return legally.

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Speaker 1: Do what's right, leave now. Under President Trump, America's laws,

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Speaker 1: border and families will be protected.

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Speaker 2: Sponsored by the United States Department of Homeland Security.

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Speaker 3: What's going on?

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Speaker 4: Earners, Welcome to EYL University, the number one place for

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Speaker 4: business education.

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Speaker 5: Shatty talm. What'll we be bringing?

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Speaker 3: Yes. EYL University already has over one hundred past webinars

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Speaker 3: from all areas of business. It includes weekly webinars from

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Speaker 3: industry leaders. It includes access to our investment Facebook group,

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Speaker 3: movie club, our book club. It also includes access to

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Speaker 3: monthly financial planning calls with yours truly. But what has

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Speaker 3: been added has access to MG the Mortgage Guy's home

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Speaker 3: buyers blueprint over fourteen hours everything you need to know

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Speaker 3: as far as the home buying process is concerned. And

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Speaker 3: also what has been added is access to our monthly

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Speaker 3: group chat call. So once a month, Me, Troy and

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Speaker 3: the whole team is going to let you in on

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Speaker 3: our personal plays, our portfolio, what we're doing, and more

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Speaker 3: so all of that. We are running for a special

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Speaker 3: promo code of seventy percent off for a limited time only.

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Speaker 3: So at the Eyluniversity dot com right now and take advantage,

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Speaker 3: you know as works.

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Speaker 5: Don't wait, don't have to take you. We'll see you

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Speaker 5: on the other side.

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Speaker 6: My graduates from my school being forced bad drop b.

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Speaker 3: Drop, Mike drop, bad drop drop. All right, guys, welcome back.

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Speaker 3: We're still in Miami.

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Speaker 5: We might never leave.

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Speaker 3: It's been an ol of a runout here, man. Yeah,

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Speaker 3: we've been doing a lot.

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Speaker 5: Yeah, the whole lot every day or something Man every

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Speaker 5: night or something.

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Speaker 3: You never know what could happen in Miami. So with

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Speaker 3: that in line, Spectacular, it's a good name. Man Spectacular.

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Speaker 5: He's a common team out here.

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Speaker 4: Every time we's somewhere, he's am everyone.

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Speaker 2: Yeah, everybody.

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Speaker 5: That's a fact. You never know who, you know.

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Speaker 3: I ran into him a few days ago randomly in Komodo,

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Speaker 3: and ever since then, I think I seen him.

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Speaker 4: Every day every day we've been sore.

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Speaker 3: Yeah, yeah, for sure, man shout out to He was

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Speaker 3: in the p interview that victory victory.

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Speaker 5: Can can y'all not stand on the couches? Please?

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Speaker 7: When come you to turn?

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Speaker 3: Yeah? Yeah, yeah. So it's been a it's been a

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Speaker 3: it's been a great trip and this is a great

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Speaker 3: way to end it. So so sactly A Smith. You

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Speaker 3: might have known him from his musical career, were pretty

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Speaker 3: ricky multi platinum group. You're still a member of that group?

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Speaker 5: Yeah yeah, we.

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Speaker 2: Just got off tour. We got pulled off to it because.

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Speaker 3: Cod Okay, yeah, so huge, huge, huge group, multi platinum,

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Speaker 3: all of that good stuff. But he's also a serial

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Speaker 3: entrepreneur and an online gurgle of sorts. He teaches people

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Speaker 3: how to monetize their platform, about Facebook ads, about how

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Speaker 3: to go viral, all of that everything online that you

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Speaker 3: need to actually run a business. A lot of times

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Speaker 3: people don't fully understand the power of online and social

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Speaker 3: media marketing. They just they have a business and they

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Speaker 3: just post on on Instagram like hey, fifty percent off sale.

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Speaker 3: That's it.

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Speaker 5: Who's your audience?

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Speaker 3: Yeah, but they don't know how to actually grow the

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Speaker 3: page and how to actually monetize the page, and how

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Speaker 3: to actually you know, figure out the algorithms and all that.

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Speaker 3: So this is this is a business show. So this

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Speaker 3: is like vitally important to all business owners and even

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Speaker 3: people that's not business owners, but people that might have

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Speaker 3: services or just want to just grow their brand. You

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Speaker 3: got to know how to run ads, you gotta know

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Speaker 3: how to market yourself, you got to know how to

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Speaker 3: monetize your platform. Is extremely important. So these are all

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Speaker 3: things that we're going to talk about today. He has

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Speaker 3: a company called ad Wizards as wizard, and he also

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Speaker 3: has a platform where he helps and trains people and

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Speaker 3: teaches these things. So we're gonna have a broad range conversation.

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Speaker 3: We're gonna go over everything nuts and boats. So at

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Speaker 3: first and foremost thank you for joining us.

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Speaker 2: Appreciate it much love man, I've been doing your thing.

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Speaker 2: Man sign the type.

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Speaker 3: I appreciate it, appreciate it. So all right, let's get

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Speaker 3: it going.

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Speaker 5: All right.

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Speaker 3: So entrepreneur, Right, so you started at a young age,

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Speaker 3: me and an entrepreneur, like crazy story. You was making

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Speaker 3: fifteen hundred, two thousand dollars a week when he was

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Speaker 3: twelve years old. Yeah, how does that happen?

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Speaker 2: Just understanding problems. I think every successful business you're solving

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Speaker 2: a problem. And in school, like kids were starving in class,

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Speaker 2: acting up because they was just hungry. So I was

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Speaker 2: just like, well, not only I can solve this problem.

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Speaker 2: And my solve was candy. I was like, Okay, you hungry.

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Speaker 2: I mean, well you hungry, you hungry?

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Speaker 7: Like, oh, y'all hungry.

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Speaker 2: Then if all y'all hungry, that mean if I bring

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Speaker 2: some candy, I'll buy the candy because y'all hungry. So

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Speaker 2: I had forty five dollar bads in candy because that's

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Speaker 2: the only amount that I can bring to school, like

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Speaker 2: actually carried with me and I was sold lot by

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Speaker 2: the time I got the third period, So we had

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Speaker 2: seven periods. I was in middle school, sixth grade eleven

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Speaker 2: years old, and by the time I got the fourth period,

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Speaker 2: fifth Pieros, sixth period, it.

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Speaker 4: Was like, I thought you had candy. You told me

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Speaker 4: I had candy. Like, I'm sole locked know what to do.

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Speaker 4: Everybody know who that guy is in the school.

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Speaker 2: You know, I don't have no more. So I came

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Speaker 2: to the conclusion like I need help. So I got

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Speaker 2: ten people to agree to sell candy for me. I said, yo,

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Speaker 2: I give you twenty dollars a week if you help

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Speaker 2: me sell this candy. You in class all day anyway,

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Speaker 2: all you got to do is sell it while you're

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Speaker 2: in class. They said, I ain't cool. I said, well, guess what,

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Speaker 2: I get extra extra five dollars if you sell them

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Speaker 2: on it three times in one week. And I gave

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Speaker 2: him a centima. I didn't even know this at the time.

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Speaker 2: You just was winging it, bro, I was just winging it.

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Speaker 7: I just wanted to push him to sell more candy.

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Speaker 2: And by the time I give everybody at the beginning

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Speaker 2: to the school on the side of the school, just

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Speaker 2: gave him twenty five dollars bad as a candy apiece

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Speaker 2: and they would sell out majority of the time. By

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Speaker 2: the time they got to literally like the fifth periods,

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Speaker 2: two more periods left. It was all so lout of candy.

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Speaker 2: And I did it every single week. And I mean

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Speaker 2: I was making more than my mom.

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Speaker 5: Yeah, so it's crazy.

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Speaker 4: So the math on that we make fifteen hundred dollars

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Speaker 4: a week, six thousand dollars a month, seventy two thousand

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Speaker 4: dollars for the year, seventy six thousand dollars for a year, right,

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Speaker 4: seventy two thousand.

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Speaker 5: What is that like, man?

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Speaker 4: Cause like it took me to I was like twenty

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Speaker 4: seven to even get that type of money. You walking

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Speaker 4: through middle school, probably making more than the teachers and

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Speaker 4: your mom.

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Speaker 5: You said, So what's that feeling like? Like, are you

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Speaker 5: the guy? Like what's going on with you on a

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Speaker 5: personal level?

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Speaker 2: You know what? I was just helping my mom with bills, yeah, Like,

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Speaker 2: and I just would buy anything I want. I bought

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Speaker 2: my first car at fourteen. Yeah, license ain't That's why

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Speaker 2: I didn't get back. I got to have no license,

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Speaker 2: no registration.

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Speaker 5: But I was on the road.

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Speaker 2: My you know, my mom she was let me get

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Speaker 2: away with that. Matter of fact, I don't know how

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Speaker 2: she let me get away. My dad when he got

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Speaker 2: out of prison. My dad serarted twelve years in prison.

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Speaker 2: When he got out of prison, He's seen what I

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Speaker 2: was doing.

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Speaker 7: It was like yo, yo, get that call, like he

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Speaker 7: made me get my call away.

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Speaker 5: Damn.

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Speaker 2: Yeah, I was. Yeah.

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Speaker 3: And where was where was? Where'd you grow up?

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Speaker 7: Care City in Miami?

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Speaker 3: Right? Yeah, so so you that's where Rick Ross is from.

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Speaker 2: Yeah? And floor Rider?

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Speaker 3: Okay, all right, so you you out here and you're

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Speaker 3: running a whole operation with candy safe to say, are

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Speaker 3: you buying candy like wholesale?

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Speaker 2: Yeah, I'm a small smart Smart and Final something called

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Speaker 2: Smarter Final. I don't even know they still got that

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Speaker 2: out here, but yeah, I would get the forty the

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Speaker 2: forty eight snaker bar pack like the area.

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Speaker 5: Yeah, I know it's talking about it.

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Speaker 7: And I used to get all the like Eminem's and everything.

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Speaker 2: And man, that's when I realized that because like I

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Speaker 2: even had my brothers selling for me too. Yeah. They

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Speaker 2: was you know, they used to eat my candy, man,

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Speaker 2: they used to.

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Speaker 5: We got we got a customer.

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Speaker 3: You can vouch for that.

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Speaker 5: There's a human Vendom machine.

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Speaker 2: No, no, listen. That was the first time I ever

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Speaker 2: got put out of business. Was the Vendom machines. The

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Speaker 2: school realized how much money I was making, and they

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Speaker 2: literally got venom machines. They every single time they was

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Speaker 2: catching my employees and it was just like yo, like smill,

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Speaker 2: we got another one for like they used to see

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Speaker 2: me in the always say we got another one. They

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Speaker 2: were so mad at me. The principal and I used

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Speaker 2: to go. I used to come in the office and

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Speaker 2: see my bag on the floor. I see I see

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Speaker 2: my my my inventory, bro, and they passing it around

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Speaker 2: in the office. You want one? You want one? I'm like, yo,

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Speaker 2: like a hot yo. No, but seriously, like it was,

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Speaker 2: it was. It was pretty bad man. They it was

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Speaker 2: eating my canny. And then and then that's when the

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Speaker 2: venom machines came out because they see how much money

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Speaker 2: I was making. Because they started counting my pockets. They

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Speaker 2: was like, well hold up, you got we put like

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Speaker 2: ten people in detention. We're then suspended a couple of them.

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Speaker 7: And then that's when they put the Vendom machines there.

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Speaker 2: So I started trying to fight back, start playing paper

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Speaker 2: in the quarter slots.

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Speaker 5: You know.

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Speaker 2: I paid somebody to cut the cord and then before

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Speaker 2: I looked at it, I was like, oh, they got

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Speaker 2: a camera right facing toward and that's when I was

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Speaker 2: officially out of business. And then but then my daddy

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Speaker 2: had a record label. It was a group called Piccolo,

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Speaker 2: and they had like a bunch of hit records like

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Speaker 2: in Miami and like his company, uh you know, he

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Speaker 2: went out of business with the with the record label.

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Speaker 2: So he had like like he had like I don't know,

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Speaker 2: I think what fifty thousand CDs in there in the garage.

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Speaker 2: I took every last CD to the school and I

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Speaker 2: told every last person. I was like, yo, I was like, listen,

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Speaker 2: this how you sell it?

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Speaker 7: I was like, go to him.

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Speaker 2: I gave him three songs that was a banker in Miami,

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Speaker 2: big moneyballers, like it was all the biggest records. And

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Speaker 2: I used to put the headphones on and say, listen,

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Speaker 2: give me thirty seconds of your time. If you don't

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Speaker 2: like what you hear, I'm gonna leave you alone. You

233
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Speaker 2: never got to hear from you again. But if you

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Speaker 2: like what you here, it's just gonna be five dollars.

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Speaker 2: This the whole package right here. And by the time

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Speaker 2: I did, I saw my dad was like, Yo, what

237
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Speaker 2: them CDs out in here? I sold every last CD,

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Speaker 2: me and me and my whole squad, them boys went

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Speaker 2: platinum in the school.

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Speaker 3: So you've always been a hustle your whole life.

241
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Speaker 2: I always been like that.

242
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Speaker 3: So how'd you get into music?

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Speaker 2: I really got forced into music. I never wanted to

244
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Speaker 2: be an artist. I used to be dancing and stuff,

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Speaker 2: like in Miami they call it booty shaking, and like,

246
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Speaker 2: I was always a dancer, being dance groups on the

247
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Speaker 2: stage for like freaking five thousand people in the crowd,

248
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Speaker 2: getting pulled off stage in the third grade.

249
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Speaker 7: Like, I was always an entertainer.

250
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Speaker 2: And then when my dad got out of prison, he

251
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Speaker 2: was just like, yo, you're coming with me. You know,

252
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Speaker 2: no woman can show a man how to be a man.

253
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Speaker 2: And I was a mama's boy, and you damn he

254
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Speaker 2: was too strict for me. My mama let me get

255
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Speaker 2: away with murder.

256
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Speaker 7: The only thing she ain't really let you bring no

257
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Speaker 7: girls home.

258
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Speaker 2: My dad he don't care who come on. But uh,

259
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Speaker 2: but yeah, he was strict as hell man and uh,

260
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Speaker 2: and I didn't want to go, but he was just like, no,

261
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Speaker 2: you coming. Used to talk down on me, like nahs

262
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Speaker 2: for gay guys dance around boots shaking shaky hands on stage,

263
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Speaker 2: like yo, he was, you know, my dad's a drill sergeant.

264
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Speaker 2: So I was just like, man, that's kind of messed up.

265
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Speaker 2: You got talking to me like he don't care tho.

266
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Speaker 2: So he told me, he was like, listen, if you're

267
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Speaker 2: gonna dance, get in the group with your brothers. And uh,

268
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Speaker 2: my brother's pretty ricky. So I was the person dancing

269
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Speaker 2: on stage with no mic, just dance, just dance. I'm

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Speaker 2: just I'm here, so I don't get fine, So I'm

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Speaker 2: just dancing and whatever. And and one day that the

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Speaker 2: record label, not the record LA, but the producer, Jim Johnson,

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Speaker 2: was like, Yo, why are you gonna give Speck a verse?

274
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Speaker 2: It was like king rap. I just wanted to dance,

275
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Speaker 2: so they gave me a rap. Uh, they made me rap.

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Speaker 2: I got on the song and they made me perform

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Speaker 2: the one verse I had and all the girls started

278
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Speaker 2: going crazy. So it was like, Yo, put Speck on

279
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Speaker 2: all the songs. So I ended up having to jump

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Speaker 2: on every song they already had recorded. And then we

281
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Speaker 2: came out with a song called ground on Me.

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Speaker 4: That's the first wasn't very hard, so like he got

283
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Speaker 4: into that, okay, because I'm.

284
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Speaker 5: Like, yo, that's you out of here with that.

285
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Speaker 4: It was a rap, so you had known them. It

286
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Speaker 4: was our first R and B R and B record.

287
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Speaker 4: You know these guys from school.

288
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Speaker 3: That's his brothers.

289
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Speaker 7: Yeah, my brother, so actual blood brother.

290
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Speaker 2: So Slick them is is my we call each other

291
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Speaker 2: baby Blue is my brother, okay, right, same mom, same dad,

292
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Speaker 2: and then Slick is my cousin. Literally it was like

293
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Speaker 2: I know since birth and Pete and uh and p

294
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Speaker 2: he came in and we knew Pete growing up. So

295
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Speaker 2: like the first song we ever did with Pete was

296
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Speaker 2: grind on.

297
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Speaker 5: Me, Wait to start. That's the way to start, right

298
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Speaker 5: right right off the back.

299
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Speaker 3: So all right, we always hear these horror stories about entertaining,

300
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Speaker 3: and even when we spoke to Fat Joe, he had

301
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Speaker 3: a horror story. He went to jail, you know that, Yeah,

302
00:13:58,120 --> 00:14:01,920
Speaker 3: for taxing his account wasn't painting. Mismanagement of money happens

303
00:14:01,960 --> 00:14:04,240
Speaker 3: pretty common, and this is a show where we actually

304
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Speaker 3: like to highlight the good and the bad. So you

305
00:14:06,920 --> 00:14:09,240
Speaker 3: got a tragic situation because you sold millions of records

306
00:14:09,240 --> 00:14:12,000
Speaker 3: but you didn't have any money. Yeah, how'd that happen?

307
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Speaker 7: My father was handling everything.

308
00:14:14,000 --> 00:14:16,199
Speaker 2: Like my dad was the guy with the bends a

309
00:14:16,280 --> 00:14:18,800
Speaker 2: year before it came out, two story house in the hood,

310
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Speaker 2: got out of prison, stayed in the stayed in the

311
00:14:21,360 --> 00:14:24,760
Speaker 2: back of a grocery store, and built this way up.

312
00:14:24,920 --> 00:14:27,800
Speaker 2: Gotta got a daycare like he was the man.

313
00:14:28,080 --> 00:14:28,800
Speaker 5: Yeah, the daycare.

314
00:14:28,920 --> 00:14:31,080
Speaker 7: Yeah, the daycare who started learning center.

315
00:14:32,120 --> 00:14:35,600
Speaker 2: Yeah. I don't know why he ain't franchised, but you know,

316
00:14:35,760 --> 00:14:38,200
Speaker 2: pretty riguous having all the babies made. That was the

317
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Speaker 2: perfect school. Look that was yo. Now that's vertically integrated.

318
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Speaker 7: And then we have the daycare for your kids.

319
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Speaker 2: Come on, now, this guy stick of the head, this guy,

320
00:14:50,200 --> 00:14:53,360
Speaker 2: come on, man. So back to the story though, So

321
00:14:53,640 --> 00:14:56,800
Speaker 2: he mismanaged the money. We got into it with the

322
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Speaker 2: record label Pleasure in the one to leave because we

323
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Speaker 2: it was all like family and pleasure, you know. He

324
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Speaker 2: was he was a close friend, you know, coming up.

325
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Speaker 2: But at the same time he's like, yo, I can't

326
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Speaker 2: get my money, I'm out. So the group ended up

327
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Speaker 2: splitting and because my pops weren't really giving nobody no

328
00:15:12,600 --> 00:15:13,280
Speaker 2: money like that.

329
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Speaker 5: And at this time he's managing all of y'am.

330
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Speaker 2: He's manager and he's the record label, which is a

331
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Speaker 2: conflict and we're kids, so we're just happy, you know,

332
00:15:21,760 --> 00:15:26,480
Speaker 2: we live in life. You know, we having fun. Girl,

333
00:15:26,520 --> 00:15:28,280
Speaker 2: we see you know what I'm saying. We were just

334
00:15:28,320 --> 00:15:32,640
Speaker 2: having fun. So all we cared about. That's all we

335
00:15:32,760 --> 00:15:35,120
Speaker 2: cared about, you know. And we were just having fun,

336
00:15:35,200 --> 00:15:37,240
Speaker 2: living life. And he was just handling all the business

337
00:15:37,280 --> 00:15:39,880
Speaker 2: affairs and the money, and all we had to do

338
00:15:39,960 --> 00:15:41,360
Speaker 2: is just be talent. All I want to do is

339
00:15:41,360 --> 00:15:43,720
Speaker 2: get on stage. I didn't care about the money. I

340
00:15:43,760 --> 00:15:45,200
Speaker 2: was just like, I just want to be on stage.

341
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Speaker 2: And then uh yeah. Then he told us we had

342
00:15:48,560 --> 00:15:50,200
Speaker 2: the family meeting, and he was like, yo, we ain't

343
00:15:50,240 --> 00:15:51,600
Speaker 2: got nothing, damn.

344
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Speaker 5: So everybody's in the living room, guys, let's have a talk.

345
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Speaker 3: We broke pretty much like like nothing.

346
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Speaker 2: We about to lose everything.

347
00:16:03,560 --> 00:16:05,240
Speaker 3: So all the masters in that he had all the

348
00:16:05,280 --> 00:16:07,400
Speaker 3: masters or did he have masters?

349
00:16:07,440 --> 00:16:10,160
Speaker 2: So like we so we were part owners of the label, right,

350
00:16:10,200 --> 00:16:14,200
Speaker 2: so we have basically how we worked the deal a

351
00:16:14,200 --> 00:16:16,440
Speaker 2: lot is we get fifty percent of the masters until

352
00:16:16,440 --> 00:16:18,040
Speaker 2: like the contract is over, then we get one hundred

353
00:16:18,040 --> 00:16:18,840
Speaker 2: percent of the masters.

354
00:16:18,880 --> 00:16:21,360
Speaker 3: Okay, that's how we worked. So you still have the masters. Yeah,

355
00:16:21,400 --> 00:16:22,240
Speaker 3: at least we had that.

356
00:16:22,440 --> 00:16:23,360
Speaker 2: Yeah, we still got me.

357
00:16:23,480 --> 00:16:25,280
Speaker 3: But you know, like it just wasn't anything.

358
00:16:25,360 --> 00:16:27,520
Speaker 2: The way the way that my dad set the business

359
00:16:27,640 --> 00:16:30,640
Speaker 2: up is really his label, you know what I'm saying.

360
00:16:30,960 --> 00:16:35,640
Speaker 2: But we didn't. We didn't know as kids how that

361
00:16:36,000 --> 00:16:36,600
Speaker 2: worked out.

362
00:16:36,960 --> 00:16:38,240
Speaker 3: How old were you when you found out you had

363
00:16:38,240 --> 00:16:42,520
Speaker 3: no money? Twenty eight, twenty twenty eight, you're grown inn

364
00:16:42,960 --> 00:16:46,560
Speaker 3: so you didn't, like, at no point did you realize, like, yo,

365
00:16:46,640 --> 00:16:47,440
Speaker 3: let me check the book.

366
00:16:47,480 --> 00:16:51,280
Speaker 2: Like I didn't no business, Like I was doing my

367
00:16:51,360 --> 00:16:53,760
Speaker 2: own business. So that's why I never cared, you know.

368
00:16:53,880 --> 00:16:56,800
Speaker 2: So like that was just like something I was doing

369
00:16:56,800 --> 00:17:00,160
Speaker 2: for my family that was the family business, and was

370
00:17:00,160 --> 00:17:02,560
Speaker 2: doing my other doing my social media stuff. So like

371
00:17:02,600 --> 00:17:04,280
Speaker 2: I was making my money, you know what I'm saying,

372
00:17:04,359 --> 00:17:07,879
Speaker 2: But we we have no money like that. He just

373
00:17:07,880 --> 00:17:10,719
Speaker 2: made horrible business decisions. We made a lot of money,

374
00:17:10,920 --> 00:17:13,600
Speaker 2: We did a lot of shows. We sold over seventeen

375
00:17:13,680 --> 00:17:19,560
Speaker 2: million singles ring tones albums worldwide, Like we made the money.

376
00:17:19,600 --> 00:17:21,600
Speaker 3: So like these stories were like TLC and all, like

377
00:17:21,640 --> 00:17:23,679
Speaker 3: this really happens in real life, like when people were

378
00:17:23,680 --> 00:17:26,080
Speaker 3: like sell millions of records and they broke.

379
00:17:26,200 --> 00:17:28,959
Speaker 2: Yeah, because they don't educate themselves. But for me, I

380
00:17:29,000 --> 00:17:31,080
Speaker 2: was just young. It would have never happened to me

381
00:17:31,200 --> 00:17:31,680
Speaker 2: right now.

382
00:17:32,280 --> 00:17:35,440
Speaker 5: Yeah, So at twenty eight, right, y'all have this meeting.

383
00:17:37,200 --> 00:17:39,000
Speaker 4: I see a follow so in my mom like if

384
00:17:39,040 --> 00:17:41,240
Speaker 4: this is somebody that I didn't know, this is this

385
00:17:41,240 --> 00:17:42,840
Speaker 4: this is not gonna end well, this could be a fight,

386
00:17:42,960 --> 00:17:45,600
Speaker 4: like right on the spot. Like what's the reaction when

387
00:17:45,720 --> 00:17:48,600
Speaker 4: that happens? Is everybody like wait, hold up? We all

388
00:17:48,640 --> 00:17:49,960
Speaker 4: in shaka.

389
00:17:50,119 --> 00:17:52,280
Speaker 2: It was like, let's get to it. What's next? Okay,

390
00:17:53,160 --> 00:17:56,840
Speaker 2: different reactions. Yeah, but that's how we got raised. Like

391
00:17:56,880 --> 00:17:59,959
Speaker 2: we never got raised as victims. It's never a victim.

392
00:18:00,160 --> 00:18:02,920
Speaker 2: So like there was a family business. It ain't go right,

393
00:18:03,400 --> 00:18:06,800
Speaker 2: no difference than any business. It's like, yo, we was winning,

394
00:18:08,200 --> 00:18:11,320
Speaker 2: we got one turn in the market. We flatlined what

395
00:18:11,400 --> 00:18:13,320
Speaker 2: we gonna do. We're gonna sit there and cry, or

396
00:18:13,320 --> 00:18:15,400
Speaker 2: we're gonna get to it. Let's get to the bag.

397
00:18:16,080 --> 00:18:17,199
Speaker 5: That's all, you know.

398
00:18:17,359 --> 00:18:20,919
Speaker 2: And for me, but Pops got mad one day we

399
00:18:20,920 --> 00:18:23,760
Speaker 2: were supposed to do like some a song. We was

400
00:18:23,760 --> 00:18:25,800
Speaker 2: trying to get an artist on the song or whatever,

401
00:18:26,240 --> 00:18:28,760
Speaker 2: and he didn't really like that artist and he got

402
00:18:28,800 --> 00:18:31,440
Speaker 2: mad and like he heard we was, you know, doing

403
00:18:31,440 --> 00:18:33,040
Speaker 2: the song with him, and it was like, yo, what's

404
00:18:33,080 --> 00:18:37,120
Speaker 2: the issue. Got mad being drill sergeant, got hot, kicked

405
00:18:37,160 --> 00:18:39,720
Speaker 2: me out of the house. Like literally it was a

406
00:18:39,720 --> 00:18:41,800
Speaker 2: real kick guy, like get out of my house.

407
00:18:41,880 --> 00:18:44,280
Speaker 5: Like the house, no clothes, Like we.

408
00:18:44,200 --> 00:18:46,639
Speaker 2: All stayed together. It was a big ass family. So

409
00:18:46,680 --> 00:18:48,840
Speaker 2: we had the big ass house. Like we all stayed together,

410
00:18:49,160 --> 00:18:51,440
Speaker 2: and that was the goal, like to build the compounds

411
00:18:51,440 --> 00:18:53,679
Speaker 2: and everybody had their house on the compound, like that

412
00:18:53,840 --> 00:18:57,560
Speaker 2: was the family goal. And yeah, he got mad, he

413
00:18:57,640 --> 00:19:00,000
Speaker 2: got upset, kicked me out, had no money, had no clothes,

414
00:19:00,280 --> 00:19:02,280
Speaker 2: had no nothing. He was just like, yo, get out.

415
00:19:02,359 --> 00:19:06,080
Speaker 2: I didn't even get nothing. He was just like no, right,

416
00:19:07,080 --> 00:19:09,840
Speaker 2: I guess I'm out, you know, and my family with

417
00:19:10,000 --> 00:19:13,399
Speaker 2: me and my son at my my my girl, like

418
00:19:14,440 --> 00:19:14,760
Speaker 2: had the.

419
00:19:14,800 --> 00:19:18,119
Speaker 5: Lead, gotta go, how to go? The house you built?

420
00:19:18,560 --> 00:19:19,879
Speaker 5: Help built you to go?

421
00:19:21,040 --> 00:19:24,600
Speaker 2: No, no, no, I mean because he had the house

422
00:19:24,640 --> 00:19:28,680
Speaker 2: before the deal. So, like I said, he already understood

423
00:19:29,160 --> 00:19:32,600
Speaker 2: like business, but he didn't know how to dance with

424
00:19:32,640 --> 00:19:33,840
Speaker 2: the wolves and sharks.

425
00:19:34,880 --> 00:19:35,800
Speaker 5: It was a different level.

426
00:19:35,840 --> 00:19:37,480
Speaker 3: So he got screwed up. It wasn't so much like

427
00:19:37,520 --> 00:19:40,720
Speaker 3: he was people taking advantage of him.

428
00:19:40,840 --> 00:19:44,480
Speaker 2: Yes, he didn't educate himself because he's just like the

429
00:19:44,520 --> 00:19:46,560
Speaker 2: street knowledge is only gonna take you so far.

430
00:19:47,040 --> 00:19:49,200
Speaker 7: But at some time, at some point in time, you got.

431
00:19:49,040 --> 00:19:51,880
Speaker 2: To apply yourself and you got to get the surroundings

432
00:19:51,880 --> 00:19:54,439
Speaker 2: of the experts that have your best interest. But he

433
00:19:54,480 --> 00:19:56,680
Speaker 2: didn't do that because he's a loner. He don't want

434
00:19:56,760 --> 00:19:59,119
Speaker 2: like he's the He got his family, like and he

435
00:19:59,240 --> 00:20:01,560
Speaker 2: gonna squad up. But like, what can we Like, you

436
00:20:01,680 --> 00:20:06,119
Speaker 2: gotta get real advisory like a real advisory board, and

437
00:20:06,480 --> 00:20:09,160
Speaker 2: like put your executive team together, Like, we can't run

438
00:20:09,280 --> 00:20:12,600
Speaker 2: a real label. You need real people that know real

439
00:20:12,680 --> 00:20:15,040
Speaker 2: information that could execute on a high level. And we

440
00:20:15,080 --> 00:20:15,520
Speaker 2: didn't do that.

441
00:20:16,680 --> 00:20:19,560
Speaker 3: So how do you transition into social media and making

442
00:20:19,560 --> 00:20:20,200
Speaker 3: that a business?

443
00:20:20,359 --> 00:20:22,000
Speaker 2: Well, when you get kicked out of the house as

444
00:20:22,000 --> 00:20:25,040
Speaker 2: a celebrity and you ain't got no money, no clothes.

445
00:20:24,720 --> 00:20:27,600
Speaker 5: You gotta figure something of some action.

446
00:20:28,200 --> 00:20:33,160
Speaker 2: So all right, So like so Maddie J. It all

447
00:20:33,200 --> 00:20:34,840
Speaker 2: started from Maddy J.

448
00:20:35,040 --> 00:20:36,440
Speaker 5: Did you know him prior to that moment?

449
00:20:37,040 --> 00:20:39,520
Speaker 2: So it's funny, right, it's a funny story by Maddie.

450
00:20:39,560 --> 00:20:41,240
Speaker 2: I ain't gona I'm gonna let him tell a story.

451
00:20:41,359 --> 00:20:44,959
Speaker 2: But I met Maddie J. And we was just like

452
00:20:45,440 --> 00:20:47,640
Speaker 2: internet buddies. You know, you meet people on the internet.

453
00:20:47,720 --> 00:20:50,199
Speaker 2: We was doing trending topics, all types of stuff on.

454
00:20:50,400 --> 00:20:52,399
Speaker 2: We used to run the whole trending topics on. We

455
00:20:52,520 --> 00:20:56,240
Speaker 2: the reason why they changed the way trending topics come up. Yeah,

456
00:20:56,280 --> 00:21:00,000
Speaker 2: we changed that whole whole legend. Man, we we changed

457
00:21:00,000 --> 00:21:02,000
Speaker 2: that whole thing. I was like, Yo, Maddie, let's let's

458
00:21:02,040 --> 00:21:03,320
Speaker 2: make some trends saying, what do you want to do.

459
00:21:03,640 --> 00:21:06,719
Speaker 2: Let's go boom trench topic, Let's go ten seconds trending

460
00:21:07,520 --> 00:21:10,879
Speaker 2: like we like we dominated Twitter. We made them put

461
00:21:10,920 --> 00:21:13,080
Speaker 2: parodies and boy like we made them switch how they

462
00:21:13,080 --> 00:21:16,399
Speaker 2: do a lot of stuff because me and Maddie like

463
00:21:16,600 --> 00:21:20,359
Speaker 2: just doing like just being innovative and changing things. But yeah,

464
00:21:20,359 --> 00:21:23,240
Speaker 2: so he gave me a call and he was like, yo, spec,

465
00:21:23,640 --> 00:21:26,199
Speaker 2: I gotta plate you can make money off of tweeting.

466
00:21:26,560 --> 00:21:28,760
Speaker 2: He just really wanted to referral fee. He was winning

467
00:21:29,160 --> 00:21:32,640
Speaker 2: top iPads, you know, so like, but he still put

468
00:21:32,680 --> 00:21:34,080
Speaker 2: me up on games. So I was like, all right,

469
00:21:34,080 --> 00:21:37,080
Speaker 2: what's this. It's called my lights dot com. And on

470
00:21:37,160 --> 00:21:39,840
Speaker 2: my Leights they had leaderboards. They have light and then

471
00:21:39,880 --> 00:21:42,360
Speaker 2: you get like the extra bonuses. If you number one,

472
00:21:42,440 --> 00:21:44,800
Speaker 2: if you number two, you got you know, one fifty.

473
00:21:44,800 --> 00:21:46,920
Speaker 2: If you number one, you got an extra fifty dollars

474
00:21:46,960 --> 00:21:50,160
Speaker 2: for the day of you number two. And uh yeah,

475
00:21:50,200 --> 00:21:52,520
Speaker 2: I was always number one. I ain't even know what

476
00:21:52,600 --> 00:21:56,040
Speaker 2: number two felt like. And I just I just I

477
00:21:56,160 --> 00:21:58,439
Speaker 2: just monopolized off of it. And the way that I

478
00:21:58,520 --> 00:22:02,920
Speaker 2: was doing it is you basically have ads, and you

479
00:22:03,000 --> 00:22:04,280
Speaker 2: sell traffic.

480
00:22:03,960 --> 00:22:05,680
Speaker 7: Against those ads.

481
00:22:06,240 --> 00:22:10,639
Speaker 2: Right, So you have a Twitter page, the more Twitter

482
00:22:10,680 --> 00:22:13,159
Speaker 2: follows you have, you post these links on there to

483
00:22:13,200 --> 00:22:16,640
Speaker 2: send them to the landing page, and from that traffic,

484
00:22:16,880 --> 00:22:19,600
Speaker 2: you sell ads against that traffic. So they've been in

485
00:22:19,680 --> 00:22:24,239
Speaker 2: real time for the ban of placements. So that's how

486
00:22:24,280 --> 00:22:27,160
Speaker 2: we was making our money. Just imagine you post, ten

487
00:22:27,200 --> 00:22:29,600
Speaker 2: minutes later, you refresh, you make twenty five dollars, you

488
00:22:29,600 --> 00:22:32,399
Speaker 2: were fresh again. Twenty minutes later, you made another hundred,

489
00:22:32,560 --> 00:22:35,439
Speaker 2: you refresh again. Before you know it, you're waking up

490
00:22:35,480 --> 00:22:37,800
Speaker 2: to two thousand dollars three thousand dollars every day.

491
00:22:37,920 --> 00:22:39,919
Speaker 5: So with more traffic, more money, more.

492
00:22:39,800 --> 00:22:43,000
Speaker 2: Traffic, more money. So I started buying digital real estate,

493
00:22:44,000 --> 00:22:47,760
Speaker 2: and I started by acquiring pages, and then I got

494
00:22:47,800 --> 00:22:50,720
Speaker 2: to the point where I realized, like, okay, well, if

495
00:22:50,720 --> 00:22:56,000
Speaker 2: it took me this long to actually build my portfolio,

496
00:22:56,080 --> 00:22:59,679
Speaker 2: I would say I started parody accounts, Kat Williams, Wilfare Engining,

497
00:22:59,720 --> 00:23:02,919
Speaker 2: and Joe Leave and I started all these pages and

498
00:23:03,960 --> 00:23:06,159
Speaker 2: that was the birth of Grumpy Cat. And then I

499
00:23:06,200 --> 00:23:08,879
Speaker 2: started freaking scaling up like crazy on all of it,

500
00:23:09,040 --> 00:23:12,320
Speaker 2: just building building, building, building, And before you know it,

501
00:23:12,359 --> 00:23:15,560
Speaker 2: I was just like, well, you know what if I'm

502
00:23:15,600 --> 00:23:17,959
Speaker 2: doing all this for myself, I see the leaderboard. I

503
00:23:17,960 --> 00:23:20,000
Speaker 2: reached out to everybody on the leaderboard. I was like, listen,

504
00:23:20,040 --> 00:23:22,680
Speaker 2: I'm number one. You clearly would never beat me, right,

505
00:23:22,760 --> 00:23:25,560
Speaker 2: so let me take over your pages. You don't have

506
00:23:25,600 --> 00:23:27,880
Speaker 2: to do nothing. Let's do a rev share and I'm

507
00:23:27,880 --> 00:23:30,400
Speaker 2: gonna manage all your pages the way I manage my pages.

508
00:23:31,520 --> 00:23:33,960
Speaker 2: And I was freaking murdering it. I had every top

509
00:23:34,000 --> 00:23:37,280
Speaker 2: page on a whole platform out one hundred million users.

510
00:23:37,440 --> 00:23:40,880
Speaker 2: I had the top ten monetizing pages, and I ran

511
00:23:40,920 --> 00:23:42,879
Speaker 2: all their pages. And that was the birth of like

512
00:23:43,200 --> 00:23:45,399
Speaker 2: my company. Right, I was like, Okay, but if I

513
00:23:45,400 --> 00:23:49,720
Speaker 2: can do this for parody accounts, then what I can

514
00:23:49,760 --> 00:23:51,199
Speaker 2: do with a celebrity.

515
00:23:51,640 --> 00:23:56,439
Speaker 3: The parody accounts is interesting because before we sat on Alesia,

516
00:23:56,520 --> 00:23:59,720
Speaker 3: we had a fashion wave. Man, it was a fashion

517
00:23:59,760 --> 00:24:03,359
Speaker 3: blow that we had started uh, because I saw I

518
00:24:03,400 --> 00:24:05,280
Speaker 3: saw a kind of direction on Instagram was going in

519
00:24:05,320 --> 00:24:08,240
Speaker 3: twenty twelve, and I realized that people was actually doing

520
00:24:08,320 --> 00:24:11,119
Speaker 3: soft sales from their page. Like these girls would have

521
00:24:11,200 --> 00:24:14,240
Speaker 3: like millions of followers on like like these fashion pages,

522
00:24:14,400 --> 00:24:16,040
Speaker 3: and they'd be like, hey, just got this dress. What

523
00:24:16,040 --> 00:24:17,800
Speaker 3: do you think I got it from this? And they

524
00:24:17,840 --> 00:24:20,359
Speaker 3: would tag the person. At that time, it was before

525
00:24:20,520 --> 00:24:23,320
Speaker 3: Instagram ads was even a thing, but I saw m like, Yo,

526
00:24:23,359 --> 00:24:25,440
Speaker 3: this is actually brilliant. This is like she's running the

527
00:24:25,480 --> 00:24:27,919
Speaker 3: ad without them even knowing it's an ads. So I'm like,

528
00:24:27,920 --> 00:24:30,159
Speaker 3: we should do a fashion page, get enough followers, and

529
00:24:30,200 --> 00:24:32,280
Speaker 3: then we can sell ads to small businesses that's trying

530
00:24:32,320 --> 00:24:34,359
Speaker 3: to advertise their company. So we did a bunch of

531
00:24:34,359 --> 00:24:36,919
Speaker 3: different things to grow our page. And one of the

532
00:24:36,960 --> 00:24:38,760
Speaker 3: things that we did was there was a Will Farrell

533
00:24:38,800 --> 00:24:41,840
Speaker 3: parody page and it was like had like seven hundred

534
00:24:41,920 --> 00:24:45,639
Speaker 3: thousand It's crazy. I think this is before was that

535
00:24:45,720 --> 00:24:46,280
Speaker 3: your page.

536
00:24:47,359 --> 00:24:48,320
Speaker 2: I had two Will Farrell.

537
00:24:49,280 --> 00:24:51,000
Speaker 5: I had one of the biggest Will far page that

538
00:24:51,040 --> 00:24:51,600
Speaker 5: we paid you.

539
00:24:52,119 --> 00:24:54,680
Speaker 3: It was it was it was a Will Farrell party page,

540
00:24:55,000 --> 00:24:57,240
Speaker 3: and every now and then they would just do a

541
00:24:57,280 --> 00:25:00,600
Speaker 3: shout out like hey, follow this page and then be

542
00:25:00,720 --> 00:25:03,520
Speaker 3: getting like a thousand followers for that shout out. Some

543
00:25:03,560 --> 00:25:05,240
Speaker 3: of them would drop off because they was like, you know,

544
00:25:05,240 --> 00:25:07,159
Speaker 3: they wasn't like real like it was like ghost followers.

545
00:25:07,160 --> 00:25:09,440
Speaker 3: It wasn't engaged, but recruited following. We go to like

546
00:25:09,480 --> 00:25:12,400
Speaker 3: twelve thousand people. But that's the first time I got

547
00:25:12,400 --> 00:25:14,440
Speaker 3: introduced to parody pages. And I think that that might

548
00:25:14,480 --> 00:25:15,879
Speaker 3: have been one of the reasons why they started to

549
00:25:15,880 --> 00:25:19,040
Speaker 3: do verification, right Yo, I was.

550
00:25:19,000 --> 00:25:24,520
Speaker 2: The first very parody page on Twitter. I create the

551
00:25:24,600 --> 00:25:27,239
Speaker 2: first parody. It wouldn't didn't even exist. And then they

552
00:25:27,240 --> 00:25:29,720
Speaker 2: took my They took every last page I owned, they

553
00:25:29,760 --> 00:25:32,399
Speaker 2: banned my IP and then when they gave me my

554
00:25:32,440 --> 00:25:34,520
Speaker 2: pages back, they say, you have to put parity in

555
00:25:34,560 --> 00:25:36,480
Speaker 2: the bio. So I was the first person to have

556
00:25:36,520 --> 00:25:38,440
Speaker 2: a parody and the first person to have to put

557
00:25:38,480 --> 00:25:40,960
Speaker 2: parity in the bio. And then once they took my pages,

558
00:25:41,000 --> 00:25:44,440
Speaker 2: it took everybody else's pages and then made everybody put

559
00:25:44,440 --> 00:25:46,000
Speaker 2: parity in the bio. So if you go to Twitter

560
00:25:46,080 --> 00:25:48,480
Speaker 2: right now, you see parody pages, you see parity in

561
00:25:48,480 --> 00:25:48,879
Speaker 2: the bio.

562
00:25:49,280 --> 00:25:49,920
Speaker 5: That was because of me.

563
00:25:50,280 --> 00:25:53,280
Speaker 4: When you when you originally got those pages where they

564
00:25:53,320 --> 00:25:55,280
Speaker 4: all rev shares or were you like, oh, I'm a

565
00:25:55,320 --> 00:25:56,280
Speaker 4: purchase it for this price?

566
00:25:57,119 --> 00:25:59,239
Speaker 2: Oh no, I acquired pages straight up, Like, yo, how

567
00:25:59,320 --> 00:26:00,000
Speaker 2: much you want for your.

568
00:26:00,520 --> 00:26:02,760
Speaker 5: How much was you paying for the early K five.

569
00:26:02,680 --> 00:26:04,720
Speaker 2: K for a page for like three four hundred thousand

570
00:26:04,720 --> 00:26:05,119
Speaker 2: follow us?

571
00:26:05,640 --> 00:26:07,840
Speaker 4: So you had a tear like this thousand a thousand

572
00:26:07,840 --> 00:26:10,240
Speaker 4: dollars favorite hundred thousand was like the price?

573
00:26:10,280 --> 00:26:11,959
Speaker 5: Okay, got you? Got you all right?

574
00:26:12,000 --> 00:26:14,240
Speaker 4: So then when you when you started making the parody pages,

575
00:26:14,920 --> 00:26:17,040
Speaker 4: I know you did the celebrity ones and he and

576
00:26:17,080 --> 00:26:18,960
Speaker 4: he drawed back from celebrities like, yo, what you're doing.

577
00:26:18,960 --> 00:26:20,960
Speaker 5: You're taking my stuff, You're taking my talent. What's going on?

578
00:26:21,400 --> 00:26:24,040
Speaker 2: Nah? Actually benefit of their brand like it was certain

579
00:26:24,040 --> 00:26:26,520
Speaker 2: times they would tag Will Ferroll like oh you need

580
00:26:26,520 --> 00:26:28,199
Speaker 2: to be like this real pharaoh and talking about my

581
00:26:28,240 --> 00:26:31,440
Speaker 2: page because he got time to entertain everybody all day,

582
00:26:31,480 --> 00:26:32,400
Speaker 2: Like I need to grow my.

583
00:26:32,400 --> 00:26:34,080
Speaker 7: Followers, so I need to be entertaining.

584
00:26:34,359 --> 00:26:37,800
Speaker 2: I need to make sure I'm saying engaging things like

585
00:26:38,520 --> 00:26:40,640
Speaker 2: this is what I'm doing right now. So he ain't

586
00:26:40,640 --> 00:26:41,640
Speaker 2: got time for all that.

587
00:26:42,040 --> 00:26:43,440
Speaker 5: Let me take that, let me take that from me.

588
00:26:43,560 --> 00:26:44,520
Speaker 7: Yeah, I take that.

589
00:26:45,400 --> 00:26:47,000
Speaker 2: You ain't tripping anyway.

590
00:26:47,160 --> 00:26:51,160
Speaker 3: You also have one of the first viral videos about

591
00:26:51,200 --> 00:26:53,240
Speaker 3: that face.

592
00:26:53,000 --> 00:26:58,600
Speaker 2: Though yo, no, for us, that video was one of those.

593
00:26:59,080 --> 00:26:59,960
Speaker 2: So what this is?

594
00:27:00,000 --> 00:27:01,280
Speaker 7: This is how the video came about.

595
00:27:01,400 --> 00:27:03,600
Speaker 2: We was releasing a single and I've been running pretty

596
00:27:03,640 --> 00:27:06,760
Speaker 2: ricky social media since the very first time, even all

597
00:27:06,840 --> 00:27:08,840
Speaker 2: like when it was break we was number one, We

598
00:27:08,960 --> 00:27:11,919
Speaker 2: was number one page on my Space when my Space

599
00:27:12,000 --> 00:27:15,439
Speaker 2: was hot, like every single platform, I ran every page,

600
00:27:15,480 --> 00:27:20,320
Speaker 2: all the campaigns, everything, and when that video can We

601
00:27:20,440 --> 00:27:22,119
Speaker 2: just had came up with a song. So I started

602
00:27:22,119 --> 00:27:23,600
Speaker 2: thinking to myself. I was saying, all right, what is

603
00:27:23,640 --> 00:27:26,280
Speaker 2: the elements to make things go viral? One they have

604
00:27:26,400 --> 00:27:30,199
Speaker 2: to laugh, two U they have to cry a three

605
00:27:30,240 --> 00:27:32,760
Speaker 2: they have to relate, right, So if you touch any

606
00:27:32,800 --> 00:27:37,199
Speaker 2: of those points, it's gonna it has the viralbility on

607
00:27:37,359 --> 00:27:37,960
Speaker 2: taking off.

608
00:27:38,560 --> 00:27:41,399
Speaker 7: So I was like, okay, what's gonna make this shit go?

609
00:27:42,400 --> 00:27:43,160
Speaker 2: And I was like yo.

610
00:27:44,960 --> 00:27:45,600
Speaker 3: I was like.

611
00:27:46,200 --> 00:27:48,399
Speaker 2: I was with my girl and I was like, what

612
00:27:48,440 --> 00:27:51,960
Speaker 2: do you think about this? She was like, I don't know.

613
00:27:52,720 --> 00:27:55,920
Speaker 2: It's like, okay, they gonna talk crap regardless. Is the

614
00:27:56,000 --> 00:27:57,200
Speaker 2: music gonna get out there?

615
00:27:57,560 --> 00:27:58,440
Speaker 5: She was like yeah.

616
00:27:58,840 --> 00:28:01,280
Speaker 2: I was like I don't know that. I said let's

617
00:28:01,320 --> 00:28:03,480
Speaker 2: do it. I was like, I'm gonna just look like

618
00:28:03,520 --> 00:28:05,520
Speaker 2: I'm drunk as hell, and I'm gonna put on.

619
00:28:05,480 --> 00:28:06,680
Speaker 5: These red draws.

620
00:28:06,880 --> 00:28:09,920
Speaker 2: And the crazy thing is right, she the one who

621
00:28:09,960 --> 00:28:11,360
Speaker 2: brun the draw She's like, man, what.

622
00:28:11,320 --> 00:28:12,160
Speaker 5: You think about these?

623
00:28:12,680 --> 00:28:16,000
Speaker 2: I said, you like him? She said yeah.

624
00:28:16,480 --> 00:28:19,600
Speaker 7: I was like, if you like him, okay, let me

625
00:28:19,680 --> 00:28:20,080
Speaker 7: put them on.

626
00:28:20,760 --> 00:28:24,800
Speaker 2: And then nah.

627
00:28:24,840 --> 00:28:28,080
Speaker 7: But yeah, So like I made, I made a bro.

628
00:28:28,200 --> 00:28:30,359
Speaker 2: I made Oh, I made some money off of that

629
00:28:30,440 --> 00:28:33,119
Speaker 2: bro because I had everything set up for monetization. So

630
00:28:33,160 --> 00:28:36,480
Speaker 2: when it went viral, I had everything set up for it.

631
00:28:36,920 --> 00:28:38,440
Speaker 3: So how'd you make money off of that? Because I

632
00:28:38,440 --> 00:28:40,400
Speaker 3: see videos go viral, like I had a number on

633
00:28:40,440 --> 00:28:44,000
Speaker 3: the video, text me number. Yeah, it was a text number,

634
00:28:44,840 --> 00:28:46,320
Speaker 3: and then they text you and now they parted like

635
00:28:46,360 --> 00:28:48,560
Speaker 3: the click funnel systems, you know.

636
00:28:49,400 --> 00:28:51,480
Speaker 2: Yeah, stuff like that. And then we had we had

637
00:28:51,840 --> 00:28:54,040
Speaker 2: traffic too, so I was pulling. I was posting the

638
00:28:54,120 --> 00:28:57,080
Speaker 2: video and bringing traffic back to my pages. So it's

639
00:28:57,120 --> 00:28:59,600
Speaker 2: like one of the very first viral videos.

640
00:28:59,200 --> 00:29:07,320
Speaker 3: Ever before only fans, no viral. Only fans know what

641
00:29:07,320 --> 00:29:09,400
Speaker 3: I'm saying. This is like you're doing you put out

642
00:29:09,440 --> 00:29:12,400
Speaker 3: content like now it would be like on only fans

643
00:29:12,960 --> 00:29:15,440
Speaker 3: like that kind of content would be on only fans, right, right, right,

644
00:29:15,480 --> 00:29:16,760
Speaker 3: what I'm saying, So.

645
00:29:16,680 --> 00:29:18,840
Speaker 4: I mean, for those who don't know the video, you're

646
00:29:18,880 --> 00:29:22,760
Speaker 4: like dancing in red underwear and like to grind, grinding

647
00:29:22,760 --> 00:29:23,000
Speaker 4: me right.

648
00:29:23,080 --> 00:29:24,600
Speaker 2: It was a song came out with.

649
00:29:24,840 --> 00:29:26,480
Speaker 4: Yeah, I remember because it was at the same I

650
00:29:26,520 --> 00:29:28,040
Speaker 4: feel like it was like the same time, Like I

651
00:29:28,040 --> 00:29:30,320
Speaker 4: remember your video and I feel like Steph.

652
00:29:30,120 --> 00:29:32,760
Speaker 5: Was eating vasoline. Those two videos went viral a round

653
00:29:32,760 --> 00:29:33,200
Speaker 5: the same time.

654
00:29:33,200 --> 00:29:37,480
Speaker 4: I'm like, shout the staff, the internet is a game.

655
00:29:38,520 --> 00:29:40,640
Speaker 3: You had a jar of vascoline? Remember that ye had

656
00:29:40,640 --> 00:29:40,880
Speaker 3: a jar?

657
00:29:42,880 --> 00:29:44,800
Speaker 4: But it was like, yo, the internet is getting crazy

658
00:29:44,880 --> 00:29:46,520
Speaker 4: right now. But yeah, that's crazy. You made money off

659
00:29:46,560 --> 00:29:48,360
Speaker 4: then that's that. I didn't even think I made.

660
00:29:48,200 --> 00:29:52,280
Speaker 7: Am off that big m Well chokes on you.

661
00:29:53,440 --> 00:29:54,520
Speaker 5: It's not funny no more.

662
00:29:55,800 --> 00:29:57,360
Speaker 3: It's always it's always funny till it's not.

663
00:29:57,440 --> 00:29:58,000
Speaker 5: It's a fact.

664
00:29:58,600 --> 00:30:01,280
Speaker 3: So all right, So and that, at what point do

665
00:30:01,360 --> 00:30:06,280
Speaker 3: you actually start to develop the business to help celebrities

666
00:30:07,000 --> 00:30:09,440
Speaker 3: grow their page and monetize their page, because that happened

667
00:30:09,440 --> 00:30:13,080
Speaker 3: before you started helping regular business owners. You was helping celebrities, right.

668
00:30:13,560 --> 00:30:16,520
Speaker 2: Yeah, so it all came from me running those top

669
00:30:16,600 --> 00:30:19,520
Speaker 2: ten people pages on that website, my life dot Com,

670
00:30:19,720 --> 00:30:22,320
Speaker 2: and then I realized that, okay, well these people have

671
00:30:22,400 --> 00:30:26,040
Speaker 2: four hundred thousand follows a million followers. Like imagine if

672
00:30:26,040 --> 00:30:29,080
Speaker 2: you get Sojier Boy with five million followers. Sean Kingston

673
00:30:29,200 --> 00:30:32,120
Speaker 2: had like six million followers. So I'm like, okay, well,

674
00:30:32,320 --> 00:30:34,280
Speaker 2: if I get these people, they already have the following.

675
00:30:34,360 --> 00:30:38,360
Speaker 2: They don't know how to monetize it. Some will monetize

676
00:30:38,400 --> 00:30:41,320
Speaker 2: it form. So that's what I started doing. I started

677
00:30:41,320 --> 00:30:44,760
Speaker 2: coming to them like, yo, I'm gonna not only make

678
00:30:44,800 --> 00:30:49,600
Speaker 2: you this money every single month, but I took what

679
00:30:49,640 --> 00:30:53,040
Speaker 2: the music industry was and took from them and bring

680
00:30:53,120 --> 00:30:56,360
Speaker 2: it to another industry and create a blue Ocean strategy.

681
00:30:56,360 --> 00:30:58,040
Speaker 2: Because all the white boys with the suit and tires,

682
00:30:58,080 --> 00:31:00,720
Speaker 2: they'll just come there get the deal automatically, I sit

683
00:31:00,800 --> 00:31:03,280
Speaker 2: down with somebody like right, cool, cool, cool, and never

684
00:31:03,360 --> 00:31:05,720
Speaker 2: hit back from them, you know. So like I was

685
00:31:05,760 --> 00:31:08,600
Speaker 2: going through that so many times. So I started coming

686
00:31:08,600 --> 00:31:10,280
Speaker 2: with money. I was like, yo, let me take this

687
00:31:10,320 --> 00:31:14,200
Speaker 2: from this from this industry and take it to this

688
00:31:14,360 --> 00:31:17,040
Speaker 2: industry like the same thing. How I think, I don't

689
00:31:17,080 --> 00:31:19,760
Speaker 2: know if it was the restaurants, the restaurant industry seen

690
00:31:20,720 --> 00:31:23,800
Speaker 2: the bank industry seene No, the restaurant industry seeing the

691
00:31:23,880 --> 00:31:26,480
Speaker 2: drive throughs with the banks. And they took that and

692
00:31:26,520 --> 00:31:29,000
Speaker 2: they put it to the fast through restaurant industry and

693
00:31:29,040 --> 00:31:31,360
Speaker 2: put drive throughs. Now, I know which one in the reverse.

694
00:31:31,360 --> 00:31:33,400
Speaker 2: I don't know which one it was. But I took

695
00:31:33,440 --> 00:31:35,680
Speaker 2: the same model. I thought, thought of the same thing.

696
00:31:36,400 --> 00:31:38,240
Speaker 2: So I took that from the music industry.

697
00:31:38,480 --> 00:31:41,160
Speaker 3: Would you take you give them advances, give them.

698
00:31:41,400 --> 00:31:43,960
Speaker 2: And then I gave them minimums. And I was a

699
00:31:44,840 --> 00:31:47,720
Speaker 2: guaranteed minimums. So I would come to people with forty

700
00:31:47,760 --> 00:31:50,440
Speaker 2: thousand dollars, fifty thousand dollars, one hundred thousand dollars, one

701
00:31:50,520 --> 00:31:52,080
Speaker 2: hundred and fifty thousand dollars.

702
00:31:51,800 --> 00:31:52,600
Speaker 3: In a brown bag.

703
00:31:53,040 --> 00:31:56,080
Speaker 7: Brown bag the only way let's go.

704
00:31:56,280 --> 00:31:59,280
Speaker 5: So you're doing that to a celebrities. So you're walking up.

705
00:31:59,320 --> 00:32:02,800
Speaker 4: So let's say, like on Kingston Soldier boy like that. God,

706
00:32:03,120 --> 00:32:05,400
Speaker 4: let me handle your social media. Here's one hundred bands

707
00:32:05,480 --> 00:32:05,880
Speaker 4: up front.

708
00:32:06,080 --> 00:32:08,240
Speaker 3: Yeah, I'm gonna make it back. I'm gonna recoup this

709
00:32:08,320 --> 00:32:09,200
Speaker 3: on the back end.

710
00:32:09,800 --> 00:32:11,480
Speaker 5: And you did.

711
00:32:12,360 --> 00:32:15,440
Speaker 2: I recouped within the first all my advances based on

712
00:32:15,480 --> 00:32:18,000
Speaker 2: two months. So if I give you one hundred k.

713
00:32:18,040 --> 00:32:19,520
Speaker 2: I know I'm gonna make my one hundred k by

714
00:32:19,520 --> 00:32:20,160
Speaker 2: the second.

715
00:32:19,920 --> 00:32:23,880
Speaker 3: Month, good boy talk, But how was you making that

716
00:32:23,920 --> 00:32:25,560
Speaker 3: hundred k? Like, what was some of the It was the.

717
00:32:25,480 --> 00:32:29,600
Speaker 2: Same traffic acquisition, then mint video monetization, sponsor posts like

718
00:32:29,640 --> 00:32:31,680
Speaker 2: all that stuff started coming in and play.

719
00:32:31,600 --> 00:32:33,600
Speaker 5: What platforms are you using to help.

720
00:32:33,480 --> 00:32:34,200
Speaker 2: To right now?

721
00:32:34,280 --> 00:32:36,440
Speaker 7: So at that point, Facebook had just took off.

722
00:32:37,200 --> 00:32:40,520
Speaker 2: So it went from like it went from like three

723
00:32:40,600 --> 00:32:43,400
Speaker 2: k in a day to Facebook ten thousand dollars in

724
00:32:43,440 --> 00:32:45,560
Speaker 2: a day. Like it was just like Facebook was like

725
00:32:45,880 --> 00:32:46,600
Speaker 2: Viral's hell.

726
00:32:46,680 --> 00:32:48,840
Speaker 5: At the time, this is before Facebook ads.

727
00:32:50,400 --> 00:32:52,720
Speaker 2: This was not Facebook ads was out. They didn't like

728
00:32:52,800 --> 00:32:55,120
Speaker 2: what I was doing because they had Facebook Ads. They

729
00:32:55,120 --> 00:32:56,600
Speaker 2: figured a way to cut my water off.

730
00:32:56,840 --> 00:32:58,360
Speaker 4: What was the difference in what you were doing in

731
00:32:58,360 --> 00:33:00,400
Speaker 4: Facebook ads what.

732
00:33:00,440 --> 00:33:05,320
Speaker 2: I was doing. The only difference was you wasn't paying Facebook,

733
00:33:06,560 --> 00:33:09,440
Speaker 2: right they I was taking the advertising they were supposed

734
00:33:09,480 --> 00:33:12,240
Speaker 2: to get, so they didn't like that. And then we

735
00:33:12,240 --> 00:33:14,520
Speaker 2: was using things like clickbait and all that stuff. So

736
00:33:14,560 --> 00:33:16,360
Speaker 2: like they ain't like that either. They thought people was

737
00:33:16,400 --> 00:33:18,160
Speaker 2: feeling it because everybody was clicking on it. They thought

738
00:33:18,160 --> 00:33:19,440
Speaker 2: it was a great experience.

739
00:33:19,040 --> 00:33:22,840
Speaker 3: Of more so you was doing like those clickbick like

740
00:33:23,160 --> 00:33:26,680
Speaker 3: seven ways to know your girls cheating on you to

741
00:33:26,760 --> 00:33:28,720
Speaker 3: click that and then just by clicking that you get

742
00:33:28,720 --> 00:33:31,880
Speaker 3: paid because it goes to a different landing site.

743
00:33:32,600 --> 00:33:33,360
Speaker 2: And was killing.

744
00:33:33,520 --> 00:33:35,440
Speaker 3: That's like all those all those little ads. I don't really,

745
00:33:35,480 --> 00:33:37,200
Speaker 3: I don't. I'm not on Facebook too much these days,

746
00:33:37,200 --> 00:33:39,440
Speaker 3: but I remember, like randomly, I just see these ads

747
00:33:39,480 --> 00:33:42,640
Speaker 3: like seventeen ways to make a million dollars tomorrow, and

748
00:33:42,680 --> 00:33:45,520
Speaker 3: it's like, just even with the Donald Trump thing with Russia,

749
00:33:45,760 --> 00:33:47,239
Speaker 3: it was like they got out of control. I think

750
00:33:47,240 --> 00:33:48,960
Speaker 3: that's why Facebook kind of cracked down on those.

751
00:33:49,480 --> 00:33:51,920
Speaker 2: Yeah, that was that was one of the main reasons

752
00:33:52,000 --> 00:33:56,880
Speaker 2: they cracked down on on just privacy in general. Right,

753
00:33:56,880 --> 00:33:58,560
Speaker 2: But they didn't like what we was doing. They knew

754
00:33:58,560 --> 00:34:00,280
Speaker 2: how much money we was making. They even try to

755
00:34:00,320 --> 00:34:02,600
Speaker 2: create their own version of what we was making. It's

756
00:34:02,640 --> 00:34:05,120
Speaker 2: like they don't like me on their platform, like they

757
00:34:05,160 --> 00:34:07,760
Speaker 2: try to boop me off every time. So they created

758
00:34:07,800 --> 00:34:10,600
Speaker 2: something called instant articles to try to duplicate what I

759
00:34:10,680 --> 00:34:13,240
Speaker 2: was doing. So they create they tried to create instant

760
00:34:13,360 --> 00:34:16,239
Speaker 2: articles and flopped, so they just decided to just kick

761
00:34:16,320 --> 00:34:18,360
Speaker 2: us off like ill had were gonna suppress everything. I

762
00:34:18,400 --> 00:34:20,960
Speaker 2: got certain keywords so it don't end up in the feed,

763
00:34:21,080 --> 00:34:22,880
Speaker 2: so you don't get paid. So it don't matter if

764
00:34:22,880 --> 00:34:25,880
Speaker 2: you got ten million followers, you would never see it

765
00:34:25,920 --> 00:34:27,799
Speaker 2: in the feed because they were suppressing it. So we

766
00:34:27,800 --> 00:34:28,920
Speaker 2: don't make no money.

767
00:34:29,000 --> 00:34:32,960
Speaker 4: So I'm sure that the people that started looking at

768
00:34:33,000 --> 00:34:35,840
Speaker 4: you like, yeah, I don't that's that van sounds crazy.

769
00:34:35,880 --> 00:34:37,640
Speaker 5: You're a dude from Pretty Ricky ain't listening to you.

770
00:34:37,800 --> 00:34:40,000
Speaker 5: Oh how'd you deal with that? Man?

771
00:34:40,080 --> 00:34:42,600
Speaker 2: Listen? I would come to dudes with a hundred thousand

772
00:34:42,640 --> 00:34:45,719
Speaker 2: dollars check. I can't an econ one hundred thousand dollars check.

773
00:34:46,040 --> 00:34:49,080
Speaker 2: Sat down with them penthouse office in the whole top

774
00:34:49,120 --> 00:34:51,080
Speaker 2: of LA, had the meeting.

775
00:34:52,520 --> 00:34:54,600
Speaker 7: God my lawyer's drive up contracts.

776
00:34:55,239 --> 00:34:58,319
Speaker 2: White man took the deal. He ain't go with me.

777
00:35:00,520 --> 00:35:02,239
Speaker 7: How you going through the lawsuit with the person that

778
00:35:02,320 --> 00:35:02,600
Speaker 7: you went?

779
00:35:02,680 --> 00:35:03,279
Speaker 5: You ain't go with me.

780
00:35:03,640 --> 00:35:04,279
Speaker 7: I'm a one.

781
00:35:04,360 --> 00:35:06,759
Speaker 2: Not only I can help grow your following because that

782
00:35:06,880 --> 00:35:10,839
Speaker 2: was my expertise, then I help you monetize it. So

783
00:35:10,920 --> 00:35:12,440
Speaker 2: not only I take you, I get a client that

784
00:35:12,520 --> 00:35:14,759
Speaker 2: like a million followers before you look at it, they

785
00:35:14,760 --> 00:35:17,880
Speaker 2: got five million followers. I took Kevin gates from a

786
00:35:18,160 --> 00:35:20,520
Speaker 2: one point five million, So I think you got like

787
00:35:20,560 --> 00:35:23,799
Speaker 2: what ten million dollars an hours? I mean ten million followers. Now,

788
00:35:24,080 --> 00:35:27,760
Speaker 2: I think I took training from like like a million

789
00:35:27,840 --> 00:35:31,400
Speaker 2: to like ten million two like, so I took everybody

790
00:35:31,400 --> 00:35:34,000
Speaker 2: followers from like literally from here all the way to here.

791
00:35:34,640 --> 00:35:38,640
Speaker 7: So I knew what I was doing, but they didn't believe.

792
00:35:38,680 --> 00:35:40,920
Speaker 2: They didn't believe in me. They was just like, like

793
00:35:41,000 --> 00:35:43,479
Speaker 2: T I T, I ain't go with me. He still

794
00:35:43,480 --> 00:35:45,080
Speaker 2: ain't going with me to this day. You know what

795
00:35:45,120 --> 00:35:45,480
Speaker 2: I'm saying.

796
00:35:45,480 --> 00:35:48,799
Speaker 7: He went with the white man, and I don't know, man, it.

797
00:35:48,760 --> 00:35:50,160
Speaker 2: Was a lot of It was a lot of people.

798
00:35:50,200 --> 00:35:51,880
Speaker 2: Snoop dogg ain't go at me. They told me my

799
00:35:51,920 --> 00:35:54,200
Speaker 2: money wasn't even good enough. Like he told my money

800
00:35:54,239 --> 00:35:56,000
Speaker 2: wasn't big enough. I kep with one fifty to Snoop

801
00:35:56,600 --> 00:35:58,640
Speaker 2: that big boss talk of that. That boy was like,

802
00:35:59,000 --> 00:36:01,600
Speaker 2: ain't ain't enough. Oh damn.

803
00:36:05,280 --> 00:36:07,680
Speaker 3: You said. Blue ocean strategy. Can you talk about that

804
00:36:07,719 --> 00:36:09,440
Speaker 3: a little bit? What is a blue ocean strategy?

805
00:36:09,560 --> 00:36:13,120
Speaker 2: So blue ocean strategy is it's a strategy that makes

806
00:36:13,160 --> 00:36:16,759
Speaker 2: you stand out right. So it's like red ocean is

807
00:36:16,800 --> 00:36:20,280
Speaker 2: basically what everybody else is doing. Everybody else is gonna

808
00:36:20,280 --> 00:36:22,400
Speaker 2: come and they they're gonna tell me, like, hey, I'm

809
00:36:22,400 --> 00:36:24,640
Speaker 2: gonna get you signed. You know, I'm gonna sign you

810
00:36:24,680 --> 00:36:28,000
Speaker 2: to this contract, this exclusive agreement, like just to.

811
00:36:28,080 --> 00:36:29,400
Speaker 7: Norm what everybody does.

812
00:36:29,760 --> 00:36:32,319
Speaker 2: So I wanted to stand out, right, Blue Ocean is

813
00:36:32,360 --> 00:36:37,040
Speaker 2: basically coming at it at a different angle. That's basically innovative,

814
00:36:37,120 --> 00:36:39,880
Speaker 2: thinking outside the box in your own little niche. So

815
00:36:40,000 --> 00:36:42,600
Speaker 2: I stopped trying to like go against the white boys

816
00:36:42,600 --> 00:36:44,600
Speaker 2: with the suit and ties, because I know I couldn't

817
00:36:44,600 --> 00:36:47,319
Speaker 2: win that battle. Like nobody was taking me serious, you know,

818
00:36:47,400 --> 00:36:49,160
Speaker 2: And I was like, I come in even with money,

819
00:36:49,160 --> 00:36:52,080
Speaker 2: they wasn't taking me serious. They still be like, I

820
00:36:52,280 --> 00:36:54,680
Speaker 2: just go him, you know, because they just felt like

821
00:36:54,760 --> 00:36:57,279
Speaker 2: that was more comfortable. I guess, I don't know I

822
00:36:57,280 --> 00:37:01,760
Speaker 2: could talk to when y'all interview, but yeah, you didn't.

823
00:37:02,000 --> 00:37:03,319
Speaker 2: They didn't go with me and.

824
00:37:06,880 --> 00:37:08,919
Speaker 3: What you do and when nobody else you're not trying

825
00:37:08,920 --> 00:37:09,960
Speaker 3: to do what anybody else does.

826
00:37:12,000 --> 00:37:14,640
Speaker 7: Yeah, that's that was the game plan. How can I

827
00:37:14,680 --> 00:37:15,320
Speaker 7: be different?

828
00:37:15,400 --> 00:37:17,760
Speaker 2: How can I stand out and be different from whatever

829
00:37:17,800 --> 00:37:20,719
Speaker 2: everybody else doing. So that's why I decide to take

830
00:37:21,120 --> 00:37:24,240
Speaker 2: the advances from the music industry and put it inside

831
00:37:24,280 --> 00:37:26,479
Speaker 2: this industry that was Blue Ocean. They never seen nothing

832
00:37:26,560 --> 00:37:29,279
Speaker 2: like that before. They were like advances, So now they

833
00:37:29,280 --> 00:37:31,280
Speaker 2: couldn't go to nobody else without advances.

834
00:37:31,920 --> 00:37:33,520
Speaker 7: So I don'et switched the market.

835
00:37:33,600 --> 00:37:35,759
Speaker 2: But by the time they caught on, I didn't hit

836
00:37:35,800 --> 00:37:38,360
Speaker 2: everybody at one time, So I made as many meetings

837
00:37:38,360 --> 00:37:41,160
Speaker 2: as possible in one week, so I can hit everybody

838
00:37:41,200 --> 00:37:43,560
Speaker 2: and just sign everybody up. So even if they had

839
00:37:43,560 --> 00:37:45,920
Speaker 2: a contract with the White Boys, I come and say

840
00:37:45,960 --> 00:37:48,600
Speaker 2: how much you're making? Okay, I double what you making

841
00:37:48,760 --> 00:37:50,640
Speaker 2: and get a one hundred thousand dollars check what's up?

842
00:37:50,920 --> 00:37:54,480
Speaker 4: So at what point does the other side said, you

843
00:37:54,560 --> 00:37:57,160
Speaker 4: know what, I know what he's doing. Instead of that

844
00:37:57,160 --> 00:37:58,960
Speaker 4: one hundred thousand, we're going to take it up to

845
00:37:59,000 --> 00:38:00,600
Speaker 4: two hundred they price.

846
00:38:00,400 --> 00:38:01,719
Speaker 5: You out of that or how does that work?

847
00:38:01,760 --> 00:38:06,160
Speaker 2: So what happened was that the White boys decided to

848
00:38:06,239 --> 00:38:07,960
Speaker 2: try to beat me.

849
00:38:08,040 --> 00:38:09,719
Speaker 7: It's like who can get lower.

850
00:38:09,440 --> 00:38:11,880
Speaker 2: In price, So they start trying to outbid me. And

851
00:38:11,920 --> 00:38:14,040
Speaker 2: that's why they start going out of business because they

852
00:38:14,080 --> 00:38:17,279
Speaker 2: went to Akon like, YO, were gonna give you this

853
00:38:17,520 --> 00:38:19,200
Speaker 2: and we're gonna guarantee you this, and knew they couldn't

854
00:38:19,239 --> 00:38:23,480
Speaker 2: guarantee that. They did it to Kevin Hart too, they said, yo,

855
00:38:23,680 --> 00:38:26,360
Speaker 2: sign on contract guarantee. They tried to take my model,

856
00:38:26,400 --> 00:38:28,799
Speaker 2: but my model was so predictable because I know how

857
00:38:28,800 --> 00:38:30,839
Speaker 2: to grow the followers. The more followers you have, the

858
00:38:30,840 --> 00:38:33,040
Speaker 2: more money you can make. They didn't know that part.

859
00:38:33,080 --> 00:38:35,480
Speaker 2: They only knew the monetization piece. So they're trying to

860
00:38:35,520 --> 00:38:37,680
Speaker 2: compete with me, and they went out of business. They

861
00:38:37,719 --> 00:38:38,360
Speaker 2: went bankrupt.

862
00:38:40,160 --> 00:38:42,800
Speaker 5: Yeah, that sounds all about right. So what's the scale?

863
00:38:42,800 --> 00:38:42,960
Speaker 2: Then?

864
00:38:43,000 --> 00:38:43,600
Speaker 5: What's the scale?

865
00:38:43,600 --> 00:38:45,319
Speaker 4: So if we're thinking about, like you said, the more

866
00:38:45,360 --> 00:38:47,680
Speaker 4: followers you have, the more money you made, because I

867
00:38:47,719 --> 00:38:49,200
Speaker 4: saw this somewhere that was like, Yo, if you have

868
00:38:49,200 --> 00:38:50,840
Speaker 4: one hundred thousand followers, you should be able to make

869
00:38:50,840 --> 00:38:51,800
Speaker 4: a hundred thousand dollars.

870
00:38:52,040 --> 00:38:54,520
Speaker 5: Is there a specific scale that you use or that

871
00:38:54,640 --> 00:38:55,359
Speaker 5: one that's out there?

872
00:38:55,480 --> 00:38:58,680
Speaker 2: It fluctuates so much now and the strategies are so

873
00:38:58,840 --> 00:39:02,759
Speaker 2: different now, So it's not like it's not like it

874
00:39:02,840 --> 00:39:05,799
Speaker 2: was before. Before it was like that, but all these

875
00:39:05,840 --> 00:39:09,760
Speaker 2: algorithm changes in the way that they're suppressing certain things.

876
00:39:09,800 --> 00:39:14,200
Speaker 2: If you say certain things, they they only want them,

877
00:39:14,239 --> 00:39:16,400
Speaker 2: they only want one hundred percent them, Like it's to

878
00:39:16,440 --> 00:39:18,000
Speaker 2: the point, if you think something, you will see a

879
00:39:18,000 --> 00:39:20,839
Speaker 2: pop up on your feet. Yes, they read minds now,

880
00:39:21,440 --> 00:39:23,160
Speaker 2: but nobody want to believe me. We don't. Nobody want

881
00:39:23,200 --> 00:39:24,040
Speaker 2: to have this conversation.

882
00:39:25,120 --> 00:39:26,360
Speaker 5: We're not seeing that. I don't see that.

883
00:39:26,840 --> 00:39:29,760
Speaker 4: Like I'll think something and it'll be like the adult

884
00:39:29,880 --> 00:39:32,160
Speaker 4: be right there and I'm like, no, this is crazy.

885
00:39:32,239 --> 00:39:33,120
Speaker 5: It doesn't even make no sense.

886
00:39:33,200 --> 00:39:35,759
Speaker 2: Yeah, but nobody everybody's in the now. But yeah, they didn't.

887
00:39:35,880 --> 00:39:39,320
Speaker 3: They don't capitalize, and they got and they got rooms,

888
00:39:39,320 --> 00:39:41,160
Speaker 3: taps and bone because I never forget. I was on

889
00:39:41,960 --> 00:39:44,880
Speaker 3: I was talking to somebody or I have a Sprint

890
00:39:44,960 --> 00:39:48,239
Speaker 3: phone and it had like a Nokia laptop, Like it

891
00:39:48,280 --> 00:39:51,279
Speaker 3: wasn't related. I was having a conversation with somebody on

892
00:39:51,320 --> 00:39:54,600
Speaker 3: my phone and I go on my laptop and what

893
00:39:54,800 --> 00:39:56,759
Speaker 3: I was talking about on my phone was the first

894
00:39:56,800 --> 00:39:58,800
Speaker 3: thing that popped up on a Google searching the laptop.

895
00:39:59,239 --> 00:40:00,960
Speaker 3: But it's not like I had an Apple phone with

896
00:40:00,960 --> 00:40:02,400
Speaker 3: an Apple computer, like you know what I'm saying. Had

897
00:40:02,400 --> 00:40:06,040
Speaker 3: an Apple phone and then Nokia laptop with Sprint service

898
00:40:06,040 --> 00:40:10,280
Speaker 3: on my phone, So it's nothing related to that. Unless

899
00:40:10,280 --> 00:40:13,000
Speaker 3: they're sharing information with each other as a company. They

900
00:40:13,040 --> 00:40:15,000
Speaker 3: do that too. Yeah, they have to because it's like

901
00:40:15,080 --> 00:40:19,319
Speaker 3: either that or they have the device bugged, because I mean,

902
00:40:19,360 --> 00:40:20,600
Speaker 3: I don't know how else are they gonna do that.

903
00:40:21,080 --> 00:40:22,919
Speaker 2: Was you on your did you have your social media

904
00:40:23,000 --> 00:40:24,360
Speaker 2: on that app on that phone?

905
00:40:25,280 --> 00:40:25,560
Speaker 3: Yeah?

906
00:40:25,680 --> 00:40:27,840
Speaker 2: Yeah, that's why. So like when you when you agree

907
00:40:27,840 --> 00:40:30,759
Speaker 2: to terms in service, they're taking that mic. You put

908
00:40:30,800 --> 00:40:33,200
Speaker 2: your mic on when you use the social channel, they're

909
00:40:33,280 --> 00:40:34,680
Speaker 2: using that when you're having a conversation.

910
00:40:35,400 --> 00:40:35,719
Speaker 5: M m.

911
00:40:35,960 --> 00:40:36,759
Speaker 2: That's how they're getting you.

912
00:40:36,800 --> 00:40:37,440
Speaker 5: That's crazy.

913
00:40:37,880 --> 00:40:39,240
Speaker 4: I think I was at work and I was talking

914
00:40:39,239 --> 00:40:42,520
Speaker 4: about like a new dryer and I promise you like

915
00:40:42,640 --> 00:40:45,680
Speaker 4: I had a dryer ad like on my Google on

916
00:40:45,680 --> 00:40:48,160
Speaker 4: my Instagram. I'm like, yo, Actually it wasn't even me,

917
00:40:48,200 --> 00:40:49,960
Speaker 4: it was my coworker was talking about it and it

918
00:40:50,080 --> 00:40:51,640
Speaker 4: popped up. I'm just like, yo, this doesn't even make

919
00:40:51,640 --> 00:40:54,040
Speaker 4: no sense, Like, yo, are they How are they're reading it?

920
00:40:54,040 --> 00:40:55,680
Speaker 4: But obviously it must be the mic must be the

921
00:40:55,760 --> 00:40:57,320
Speaker 4: mic read those terms of services.

922
00:40:57,360 --> 00:40:59,399
Speaker 7: Yeah, that's but that's why you got to use it. See,

923
00:40:59,440 --> 00:41:00,560
Speaker 7: I use it for my advantage.

924
00:41:00,560 --> 00:41:02,640
Speaker 2: When I want some I just talk to my phone

925
00:41:02,680 --> 00:41:04,880
Speaker 2: and I get the ad thank you boom, and I

926
00:41:04,920 --> 00:41:05,319
Speaker 2: buy it.

927
00:41:07,160 --> 00:41:08,640
Speaker 5: Why just let them use you?

928
00:41:08,719 --> 00:41:12,000
Speaker 2: I use them like Yo, okay, I'm looking for a raife.

929
00:41:12,160 --> 00:41:14,200
Speaker 2: I want to boom and pop up.

930
00:41:14,520 --> 00:41:18,400
Speaker 5: Thank you, I buy it, and I need a private jet. Yeah,

931
00:41:18,440 --> 00:41:19,000
Speaker 5: thanks guys.

932
00:41:20,320 --> 00:41:23,080
Speaker 2: No for real, right y'all playing, I'm telling you everything

933
00:41:23,120 --> 00:41:25,200
Speaker 2: you want to say it to your phone, they're delivered

934
00:41:25,239 --> 00:41:26,640
Speaker 2: to you. Got a little searching for it.

935
00:41:26,680 --> 00:41:28,680
Speaker 3: So let's let's talk about what's relevant now in twenty

936
00:41:28,680 --> 00:41:31,200
Speaker 3: twenty one because the vast majority of people in the world,

937
00:41:31,200 --> 00:41:33,520
Speaker 3: and people are listen if they're not celebrities, that just

938
00:41:33,600 --> 00:41:35,319
Speaker 3: you know, people that's trying to grow their social media file,

939
00:41:35,320 --> 00:41:37,279
Speaker 3: and people a trying to monetize, and they they might

940
00:41:37,320 --> 00:41:39,640
Speaker 3: not fully understand everything that's going on because everything changes

941
00:41:39,680 --> 00:41:41,279
Speaker 3: so quickly. So the first question I have for you

942
00:41:41,320 --> 00:41:43,080
Speaker 3: before IM gonna ask you a couple of questions about

943
00:41:44,440 --> 00:41:49,960
Speaker 3: ads and stuff like that. But I heard Apple Facebook

944
00:41:50,400 --> 00:41:55,400
Speaker 3: is changing their their ads now because Apple's not sharing

945
00:41:55,440 --> 00:41:57,960
Speaker 3: information anymore. So can you talk about that a little bit?

946
00:41:58,800 --> 00:42:00,560
Speaker 2: Yeah? I don't ready know much about about it, man.

947
00:42:00,760 --> 00:42:05,560
Speaker 2: I know that's been something that's been floating around the

948
00:42:05,680 --> 00:42:09,399
Speaker 2: digital marketing space and everybody's like trying to figure it out.

949
00:42:09,440 --> 00:42:11,799
Speaker 2: But man, I'm still here because I figure it out

950
00:42:11,800 --> 00:42:16,480
Speaker 2: every time. Every single competitor I ever had in history

951
00:42:16,960 --> 00:42:22,920
Speaker 2: is bankrupt. Still here, I'm never going nowhere ever, come out,

952
00:42:22,960 --> 00:42:25,399
Speaker 2: whatever update you want to come up with, I'm gonna

953
00:42:25,400 --> 00:42:27,239
Speaker 2: figure out a way around it, because that's just how

954
00:42:27,280 --> 00:42:30,200
Speaker 2: my mind works. So it haven't came yet, so it

955
00:42:30,360 --> 00:42:33,920
Speaker 2: haven't been on my radar. So once it like literally

956
00:42:34,000 --> 00:42:35,960
Speaker 2: is in my face, I'm gonna just figure out a

957
00:42:35,960 --> 00:42:38,520
Speaker 2: way and just make it happen. So I really don't

958
00:42:38,560 --> 00:42:40,719
Speaker 2: know much about the update, but to my knowledge, just

959
00:42:40,719 --> 00:42:44,000
Speaker 2: to expound on what you're talking about, is that they're

960
00:42:44,040 --> 00:42:49,560
Speaker 2: basically letting people block the cookies or the ips or

961
00:42:49,560 --> 00:42:51,880
Speaker 2: the pixels and everything. When you go to different websites,

962
00:42:51,920 --> 00:42:54,000
Speaker 2: like you can choose like, oh no, I don't want

963
00:42:54,040 --> 00:42:58,120
Speaker 2: this person advertising to me. That's devastating.

964
00:42:58,200 --> 00:43:01,520
Speaker 3: That's like a Facebook pixels. So what's Facebook pixels?

965
00:43:01,640 --> 00:43:05,319
Speaker 2: Yeah? So Facebook pixel is equivalent to somebody coming into

966
00:43:05,320 --> 00:43:07,400
Speaker 2: your store of your store owner, right, and you got

967
00:43:07,440 --> 00:43:10,960
Speaker 2: a pixel on your store. Right. Somebody comes in shop

968
00:43:11,120 --> 00:43:14,920
Speaker 2: or don't shop, just come windows shop, and then they

969
00:43:15,000 --> 00:43:17,880
Speaker 2: leave and you slap a GPS on their back and

970
00:43:17,960 --> 00:43:21,960
Speaker 2: now wherever they go, you're putting freaking billboards in front

971
00:43:22,000 --> 00:43:25,480
Speaker 2: of them. They stop at the light, look to the left, spectaclar. Hey,

972
00:43:25,680 --> 00:43:29,239
Speaker 2: all right, they go, they drive, they go to the

973
00:43:29,360 --> 00:43:31,799
Speaker 2: you know, McDonald's. They ad to drive through. They look

974
00:43:31,880 --> 00:43:35,040
Speaker 2: up spectacular, buy my shit. Hey, what's up, bro? You

975
00:43:35,120 --> 00:43:37,879
Speaker 2: know you see me? Boom you go again, like you

976
00:43:37,920 --> 00:43:39,799
Speaker 2: pull up home And when you look to the right,

977
00:43:39,840 --> 00:43:42,239
Speaker 2: your neighbor got a billboard on the top. Hey up here,

978
00:43:42,480 --> 00:43:45,600
Speaker 2: buy my shit. Right, And that's how that's how pixel is.

979
00:43:45,640 --> 00:43:48,680
Speaker 2: It follows you every single where you go. So no

980
00:43:48,719 --> 00:43:50,919
Speaker 2: matter where you go, you're gonna keep running to my act.

981
00:43:51,080 --> 00:43:53,400
Speaker 2: So if everybody, once you guys go to my page

982
00:43:53,440 --> 00:43:56,600
Speaker 2: to be nosy, I'm gonna follow you all right until

983
00:43:56,640 --> 00:43:57,439
Speaker 2: you buy my shit.

984
00:43:58,360 --> 00:44:00,200
Speaker 5: So once that first click, I'm done.

985
00:44:00,040 --> 00:44:03,120
Speaker 2: Once you once you on there, you they call it

986
00:44:03,160 --> 00:44:03,799
Speaker 2: pixel hell.

987
00:44:04,800 --> 00:44:06,759
Speaker 3: It's like the jaws of life. They can they're not

988
00:44:06,760 --> 00:44:07,320
Speaker 3: gonna let you go.

989
00:44:07,520 --> 00:44:08,960
Speaker 2: And then you just got to buy for me. Once

990
00:44:09,000 --> 00:44:11,000
Speaker 2: you buy for me, just buy something small, that's all,

991
00:44:11,080 --> 00:44:12,120
Speaker 2: and I leave alone.

992
00:44:12,800 --> 00:44:15,680
Speaker 3: But then, but then even if you don't buy, you

993
00:44:15,800 --> 00:44:18,799
Speaker 3: go to there's a thing called retargeting ads, right, but but.

994
00:44:18,880 --> 00:44:22,040
Speaker 2: You remove and retarget, So when you retarget somebody, you

995
00:44:22,080 --> 00:44:23,399
Speaker 2: only retarget people didn't buy.

996
00:44:23,480 --> 00:44:24,920
Speaker 3: That's what I'm saying, Like, if you if you talk

997
00:44:24,960 --> 00:44:27,839
Speaker 3: about what are retargeting as, because the best retarget I've

998
00:44:27,840 --> 00:44:30,239
Speaker 3: ever seen is Neo Davis shout out to man, I

999
00:44:30,280 --> 00:44:32,200
Speaker 3: made the mistake of going to his page one time

1000
00:44:32,200 --> 00:44:33,719
Speaker 3: and not actually I just wanted to see. I just

1001
00:44:33,760 --> 00:44:36,160
Speaker 3: wanted to see what's going on. He's like, hey, gosh,

1002
00:44:36,440 --> 00:44:40,719
Speaker 3: this is the last off Ron, so you took im. Like, yo,

1003
00:44:41,000 --> 00:44:43,120
Speaker 3: I feel like this is my man, Like I know

1004
00:44:43,200 --> 00:44:45,520
Speaker 3: him personally, I'm gonna buy your joint, just I don't

1005
00:44:45,560 --> 00:44:47,960
Speaker 3: really know what's going on. So but then he actually

1006
00:44:48,000 --> 00:44:53,040
Speaker 3: introduced me, not knowingly to retargeting ads, and that I'm like, okay,

1007
00:44:53,080 --> 00:44:54,560
Speaker 3: cause I'm like, yo, how is it? How did he

1008
00:44:54,680 --> 00:44:58,960
Speaker 3: know what's what's retargeting ads? So retargeting his base shout

1009
00:44:59,000 --> 00:44:59,480
Speaker 3: out to.

1010
00:45:00,600 --> 00:45:05,120
Speaker 2: Basically, retargeting is when somebody comes to your landing page,

1011
00:45:05,160 --> 00:45:08,120
Speaker 2: your website and you have a pixel on it. All right.

1012
00:45:08,320 --> 00:45:10,360
Speaker 2: You can literally go and google how to set up

1013
00:45:10,360 --> 00:45:12,759
Speaker 2: a pixel. It literally takes like five minutes to set

1014
00:45:12,800 --> 00:45:15,400
Speaker 2: it up. You put your pixel on there. So everybody

1015
00:45:15,400 --> 00:45:18,719
Speaker 2: that comes to your website, when they come to your website,

1016
00:45:18,800 --> 00:45:21,480
Speaker 2: now you know they've been to your website. They have

1017
00:45:21,560 --> 00:45:25,200
Speaker 2: the GPS on their back. So retargeting is really to

1018
00:45:25,280 --> 00:45:28,680
Speaker 2: get those people back to your website because the hardest

1019
00:45:28,760 --> 00:45:31,280
Speaker 2: where most of you the money come from an advertisement

1020
00:45:32,640 --> 00:45:35,759
Speaker 2: is getting somebody to know about you. That's where all

1021
00:45:35,760 --> 00:45:38,680
Speaker 2: the money comes in at. That's called top of funnel, right,

1022
00:45:38,960 --> 00:45:41,919
Speaker 2: getting somebody to know who earned your leader is. Once

1023
00:45:41,960 --> 00:45:44,319
Speaker 2: they know who earned your leader is, now that's when

1024
00:45:44,360 --> 00:45:47,960
Speaker 2: they become retard. They in the retargeting bucket. Now, right,

1025
00:45:48,000 --> 00:45:51,600
Speaker 2: that's called middle of funnel. So now that's middle of funnel.

1026
00:45:51,920 --> 00:45:54,719
Speaker 2: And now once you have them in the middle of funnel,

1027
00:45:54,960 --> 00:45:56,880
Speaker 2: that's where the majority of your money is going to

1028
00:45:56,960 --> 00:46:01,560
Speaker 2: come from. So when you get them to know about you,

1029
00:46:02,480 --> 00:46:06,440
Speaker 2: they transfer into the middle of the funnel bucket. Now it.

1030
00:46:08,680 --> 00:46:12,120
Speaker 7: Lowers the CPM and the CPL.

1031
00:46:11,680 --> 00:46:15,880
Speaker 2: Which is cost per lead drastically because they already know

1032
00:46:15,920 --> 00:46:18,920
Speaker 2: who you are. It's a warm audience, they already know

1033
00:46:18,920 --> 00:46:20,680
Speaker 2: who you are. So this is the equivalent. So you

1034
00:46:20,719 --> 00:46:23,000
Speaker 2: have one hundred thousand people I'm targeting. Out of those

1035
00:46:23,120 --> 00:46:25,000
Speaker 2: hundred thousand people, you're going to get a percentage that

1036
00:46:25,040 --> 00:46:27,799
Speaker 2: actually take action, let's say twenty percent. So they got

1037
00:46:27,800 --> 00:46:30,359
Speaker 2: twenty thousand people out of those twenty thousand people that

1038
00:46:30,400 --> 00:46:34,160
Speaker 2: take action. The next step is now those twenty thousand

1039
00:46:34,160 --> 00:46:36,839
Speaker 2: people is in a retargeting bucket, which is the middle

1040
00:46:36,880 --> 00:46:39,680
Speaker 2: funnel bucket. So now that they're in a retargeting bucket,

1041
00:46:40,200 --> 00:46:43,080
Speaker 2: the next step is hitting all of them with advertisements.

1042
00:46:43,080 --> 00:46:45,840
Speaker 2: So now you're not you're not targeting one hundred thousand

1043
00:46:45,840 --> 00:46:48,920
Speaker 2: people and on again twenty people. You're literally targeting the

1044
00:46:48,960 --> 00:46:52,359
Speaker 2: twenty thousand people that already took action to know about you.

1045
00:46:52,640 --> 00:46:54,600
Speaker 2: So it gets cheaper now because you don't need to

1046
00:46:54,640 --> 00:46:57,080
Speaker 2: hitt one hundred thousand to get twenty thousand actions. You

1047
00:46:57,120 --> 00:47:00,200
Speaker 2: in twenty thousand people to get twenty thousand actions. It

1048
00:47:00,239 --> 00:47:04,960
Speaker 2: cuts the price literally significantly. So that's the money. And

1049
00:47:05,000 --> 00:47:07,280
Speaker 2: then once they go to a bottom of funnel. Bottom

1050
00:47:07,320 --> 00:47:09,040
Speaker 2: of funnel is the people that tried to check out,

1051
00:47:09,680 --> 00:47:11,560
Speaker 2: like oh, they checked out and they went to your

1052
00:47:11,600 --> 00:47:15,000
Speaker 2: sales page, but they didn't purchase, but they really window

1053
00:47:15,040 --> 00:47:18,080
Speaker 2: shop and they picking stuff up, trying it on. They're

1054
00:47:18,120 --> 00:47:20,720
Speaker 2: going in the direction room like they serious.

1055
00:47:20,400 --> 00:47:21,399
Speaker 7: They just need that push.

1056
00:47:21,520 --> 00:47:23,400
Speaker 5: Gotta finish the race, Yeah, you gotta.

1057
00:47:23,280 --> 00:47:26,400
Speaker 2: You gotta finish the race, right, So now the bottom

1058
00:47:26,440 --> 00:47:28,560
Speaker 2: of funnel is well all of them. Like that's what

1059
00:47:28,880 --> 00:47:31,560
Speaker 2: like the ro ol net, which means return on investment

1060
00:47:31,680 --> 00:47:34,799
Speaker 2: is through the roof because they just need that. They

1061
00:47:34,880 --> 00:47:38,440
Speaker 2: just need that extra kick. Right. People believe in threes,

1062
00:47:38,719 --> 00:47:41,160
Speaker 2: so if you hit somebody three times, they feel like

1063
00:47:41,160 --> 00:47:44,319
Speaker 2: it's a sign from God, like, yo, I need to

1064
00:47:44,400 --> 00:47:47,920
Speaker 2: buy this because evidently this is a sign right now. Right,

1065
00:47:48,000 --> 00:47:50,799
Speaker 2: It's like it's coming. And then with advertisement it comes

1066
00:47:50,800 --> 00:47:52,960
Speaker 2: at the right time for people, right, and then it

1067
00:47:53,040 --> 00:47:55,680
Speaker 2: might be I mean it might be God right truthfully,

1068
00:47:55,840 --> 00:47:58,279
Speaker 2: all right, just keep it in real so you.

1069
00:47:58,280 --> 00:48:01,319
Speaker 7: Might get it at the right time. And it's just

1070
00:48:01,360 --> 00:48:02,320
Speaker 7: a reminder.

1071
00:48:01,920 --> 00:48:04,880
Speaker 2: Because like even me when I buy stuff, I'd be

1072
00:48:04,920 --> 00:48:06,600
Speaker 2: so busy I want to buy something, and then like

1073
00:48:06,640 --> 00:48:10,200
Speaker 2: something happened, I get the little shiny like the squirrel syndromes,

1074
00:48:10,200 --> 00:48:12,400
Speaker 2: like oh I totally forgot what I was doing, and

1075
00:48:12,400 --> 00:48:14,440
Speaker 2: then to add a pop back up, that's the retarget

1076
00:48:14,480 --> 00:48:16,440
Speaker 2: that I was going to buy it I forgot and not.

1077
00:48:16,800 --> 00:48:19,400
Speaker 2: The ad is just remind us reminders. So if you

1078
00:48:19,480 --> 00:48:22,120
Speaker 2: needed money, or you was waiting for money, or like

1079
00:48:22,160 --> 00:48:24,560
Speaker 2: you want to wait for the white time, or that's

1080
00:48:24,560 --> 00:48:26,759
Speaker 2: when the ass keep reminding you, keep reminding you. So

1081
00:48:26,760 --> 00:48:29,160
Speaker 2: because you in that bucket, like you right at the edge,

1082
00:48:29,160 --> 00:48:31,399
Speaker 2: you're right at the finish line. So I just need

1083
00:48:31,440 --> 00:48:34,520
Speaker 2: to take you across the finish line gets rid of resistance.

1084
00:48:35,440 --> 00:48:36,440
Speaker 2: I heard Charlott Mane.

1085
00:48:36,320 --> 00:48:41,800
Speaker 4: Of God say, yep, well, what what type of budget

1086
00:48:41,840 --> 00:48:44,359
Speaker 4: do we need to be in this this space right?

1087
00:48:44,400 --> 00:48:46,360
Speaker 4: Because this just sounds like it cost a lot of

1088
00:48:46,360 --> 00:48:48,160
Speaker 4: money or maybe it doesn't. What type of money do

1089
00:48:48,160 --> 00:48:48,439
Speaker 4: we need?

1090
00:48:48,640 --> 00:48:48,799
Speaker 1: Man?

1091
00:48:48,880 --> 00:48:50,479
Speaker 2: All you got to do is start off five dollars

1092
00:48:50,520 --> 00:48:53,439
Speaker 2: a day, five dollars a day, five dollars a day.

1093
00:48:53,600 --> 00:48:55,480
Speaker 2: I do all my test budgets. That's five to ten

1094
00:48:55,520 --> 00:48:56,120
Speaker 2: dollars a day.

1095
00:48:57,080 --> 00:48:59,040
Speaker 5: Okay, so what do you what is it? What's the test?

1096
00:48:59,080 --> 00:49:00,799
Speaker 4: So the test budgets, Like, let me just put it out.

1097
00:49:00,920 --> 00:49:03,239
Speaker 4: If I get a response from it, I'll add some more.

1098
00:49:03,560 --> 00:49:06,360
Speaker 2: Yeah. This is the beautiful thing about Facebook ads and

1099
00:49:06,480 --> 00:49:10,960
Speaker 2: Instagram ads and YouTube ads. You get a billboard, you

1100
00:49:11,040 --> 00:49:13,879
Speaker 2: pay thirty grand for that billboard. It has to stay

1101
00:49:13,920 --> 00:49:16,600
Speaker 2: up for thirty days if it bring in traffic, if

1102
00:49:16,640 --> 00:49:20,080
Speaker 2: it don't bring in traffic, And it's all like random people,

1103
00:49:20,960 --> 00:49:24,840
Speaker 2: but you you know the demographic. You know who's driving

1104
00:49:25,200 --> 00:49:30,000
Speaker 2: past that actual highway. But you stuck with that and

1105
00:49:30,120 --> 00:49:33,040
Speaker 2: Facebook ads. You got all these mini billboards and if

1106
00:49:33,040 --> 00:49:35,279
Speaker 2: that billboard ain't bringing in traffic, you cut it off.

1107
00:49:35,320 --> 00:49:37,480
Speaker 2: No more billboard, get out of here, all right, boom,

1108
00:49:37,520 --> 00:49:40,080
Speaker 2: you test this out, all right? That billboard got you know,

1109
00:49:40,200 --> 00:49:43,200
Speaker 2: some traffic, all right. So we got billboard in Miami.

1110
00:49:43,200 --> 00:49:45,000
Speaker 2: We got a billboard in New York. We got a

1111
00:49:45,000 --> 00:49:48,360
Speaker 2: billboard and Los Angeles, Los Angeles flop.

1112
00:49:48,520 --> 00:49:50,879
Speaker 7: That billboard ain't do good. Cut that off all right.

1113
00:49:51,120 --> 00:49:54,560
Speaker 2: Miami that did good. New York that flopped. So guess what.

1114
00:49:54,560 --> 00:49:56,360
Speaker 2: We about to take Miami billboard and we about to

1115
00:49:56,360 --> 00:49:58,520
Speaker 2: put it on every single place we know. It's about

1116
00:49:58,520 --> 00:50:01,439
Speaker 2: to be in every single corner in Miami because that's

1117
00:50:01,440 --> 00:50:03,360
Speaker 2: where it's making the money at. So it's gonna be

1118
00:50:03,400 --> 00:50:05,320
Speaker 2: in wind Wood's gonna be in Brickle, it's gonna be

1119
00:50:05,400 --> 00:50:06,920
Speaker 2: in South Beach, it's gonna be in the Hood. It's

1120
00:50:06,920 --> 00:50:09,640
Speaker 2: gonna be everywhere because that's where the money coming from.

1121
00:50:09,800 --> 00:50:12,080
Speaker 2: So we shut off everything that wasn't working, and now

1122
00:50:12,080 --> 00:50:14,560
Speaker 2: we're only putting it in spots that is working. But

1123
00:50:14,640 --> 00:50:17,759
Speaker 2: all you need is little micro budgets. That's only five

1124
00:50:17,800 --> 00:50:21,000
Speaker 2: dollars a day. That's gonna show you where the winner is.

1125
00:50:21,280 --> 00:50:24,280
Speaker 2: And once you find a winner, then you just freaking

1126
00:50:24,320 --> 00:50:26,160
Speaker 2: go crazy and scale up in that market.

1127
00:50:26,200 --> 00:50:27,240
Speaker 5: So you can do it about audience.

1128
00:50:27,320 --> 00:50:29,480
Speaker 4: So if I know that I have a large following

1129
00:50:29,680 --> 00:50:31,560
Speaker 4: in New York City, or if I have a large

1130
00:50:31,560 --> 00:50:33,880
Speaker 4: audience in Chicago, I can target the ads just for

1131
00:50:33,920 --> 00:50:34,320
Speaker 4: that city.

1132
00:50:34,600 --> 00:50:36,920
Speaker 2: Yeah, you can. You can do it. You can do

1133
00:50:37,680 --> 00:50:40,439
Speaker 2: mile radiuses too. So if you have a restaurant. Let's

1134
00:50:40,440 --> 00:50:42,279
Speaker 2: say you got a restaurant and you gotta get people

1135
00:50:42,280 --> 00:50:45,960
Speaker 2: to your restaurant, you can literally like just do twenty.

1136
00:50:46,000 --> 00:50:48,040
Speaker 2: You can put your address in and then you can

1137
00:50:48,080 --> 00:50:50,440
Speaker 2: target people twenty earners.

1138
00:50:50,440 --> 00:50:50,839
Speaker 5: What's up?

1139
00:50:50,920 --> 00:50:54,080
Speaker 4: You ever walk into a small business and everything just works,

1140
00:50:54,320 --> 00:50:57,640
Speaker 4: Like the checkout is fast, the receipts of digital tipping

1141
00:50:57,880 --> 00:51:00,319
Speaker 4: is a breeze, and you're out the door for the

1142
00:51:00,360 --> 00:51:04,719
Speaker 4: line even builds odds are they're using Square. We love

1143
00:51:04,760 --> 00:51:07,920
Speaker 4: supporting businesses that run on Square because it just feels seamless.

1144
00:51:08,080 --> 00:51:10,640
Speaker 4: Whether it's a local coffee shop, a vendor at a

1145
00:51:10,640 --> 00:51:13,520
Speaker 4: pop up market, or even one of our merch partners.

1146
00:51:13,760 --> 00:51:17,560
Speaker 4: Square makes it easy for them to take payments, manage inventory,

1147
00:51:17,640 --> 00:51:21,560
Speaker 4: and run their business with confidence, all from one simple system.

1148
00:51:22,040 --> 00:51:24,600
Speaker 4: If you're a business owner or even just thinking about

1149
00:51:24,680 --> 00:51:27,799
Speaker 4: launching something soon, Square is hands down one of the

1150
00:51:27,800 --> 00:51:31,240
Speaker 4: best tools out there to help you start, run, and grow.

1151
00:51:31,520 --> 00:51:34,560
Speaker 4: It's not just about payments, it's about giving you time

1152
00:51:34,640 --> 00:51:36,160
Speaker 4: back so you can focus on.

1153
00:51:36,120 --> 00:51:37,600
Speaker 5: What matters most ready.

1154
00:51:37,600 --> 00:51:41,000
Speaker 4: To see how Square can transform your business, visit Square

1155
00:51:41,040 --> 00:51:45,560
Speaker 4: dot com backslash, go backslash eyl to learn more that

1156
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Speaker 4: Square dot com backslash, go backslash eyl. Don't wait, don't hesitate.

1157
00:51:51,360 --> 00:51:53,719
Speaker 4: Let's Square handle the back end so you can keep

1158
00:51:53,760 --> 00:51:59,719
Speaker 4: pushing your vision forward. This episode is brought to you

1159
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1160
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1161
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1162
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1165
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1166
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1181
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1182
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1183
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1185
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1186
00:53:38,160 --> 00:53:41,759
Speaker 2: You need, find moles within that radius and target your

1187
00:53:41,840 --> 00:53:44,839
Speaker 2: specific ad to those people, and then you can put

1188
00:53:44,880 --> 00:53:47,560
Speaker 2: different interests. So like if I had a music store

1189
00:53:47,560 --> 00:53:49,759
Speaker 2: and I was only selling pretty Ricky music, I can

1190
00:53:49,800 --> 00:53:55,279
Speaker 2: literally target Trey Songz fans, Chris Brown fans, Riyonna fans, right,

1191
00:53:55,280 --> 00:53:58,040
Speaker 2: because it's a similar affinity. So once you have that

1192
00:53:58,160 --> 00:54:00,759
Speaker 2: similar affinity, nine out of ten, if they like you,

1193
00:54:00,800 --> 00:54:03,560
Speaker 2: they're gonna end up liking you, right, And you just

1194
00:54:03,640 --> 00:54:05,560
Speaker 2: got to find out who's your competitors with the same

1195
00:54:05,640 --> 00:54:08,560
Speaker 2: type of affinity, and those are the people that you

1196
00:54:08,680 --> 00:54:12,319
Speaker 2: market to. But the game changes when you get your

1197
00:54:12,320 --> 00:54:15,600
Speaker 2: first hundred customers. When you get your first hundred customers,

1198
00:54:16,000 --> 00:54:18,240
Speaker 2: that's when you create what they call a lookalike audience.

1199
00:54:18,760 --> 00:54:23,600
Speaker 2: So Facebook and the reason why they're getting so advanced

1200
00:54:23,840 --> 00:54:26,680
Speaker 2: even with like the app Clubhouse, is because now you

1201
00:54:27,320 --> 00:54:30,000
Speaker 2: know what people like. And while you knowing what people like,

1202
00:54:30,520 --> 00:54:34,040
Speaker 2: you can put together those different interests and then you

1203
00:54:34,040 --> 00:54:37,640
Speaker 2: can create a DNA of what your customer avatar looks

1204
00:54:37,719 --> 00:54:40,960
Speaker 2: like based on what Facebook puts together. So if your

1205
00:54:41,000 --> 00:54:47,000
Speaker 2: top one hundred customers like Earn your Leisure Spectacular and

1206
00:54:47,080 --> 00:54:49,960
Speaker 2: Pretty Ricky nine out of ten, if that person that

1207
00:54:50,080 --> 00:54:54,279
Speaker 2: like those three things purchase your stuff, they're gonna find

1208
00:54:54,320 --> 00:54:56,839
Speaker 2: millions of other people that like Earn Your Leisure Spectacular

1209
00:54:56,840 --> 00:55:00,160
Speaker 2: and Pretty Ricky, and they gonna put your advatar has

1210
00:55:00,200 --> 00:55:02,959
Speaker 2: been right in front of them, and they're gonna buy your.

1211
00:55:02,840 --> 00:55:05,759
Speaker 5: Shit Daniels in mine.

1212
00:55:06,560 --> 00:55:07,440
Speaker 3: So that's the lookalike.

1213
00:55:07,680 --> 00:55:08,880
Speaker 7: That's the lookalike audience.

1214
00:55:09,080 --> 00:55:10,840
Speaker 2: And you want to do lookalikes based on one percent,

1215
00:55:10,880 --> 00:55:13,080
Speaker 2: you want to split it up one percent, one percent

1216
00:55:13,080 --> 00:55:14,960
Speaker 2: of two percent, two percent of three percent, and you

1217
00:55:15,200 --> 00:55:17,160
Speaker 2: three percent to four percent all the way to ten percent,

1218
00:55:17,400 --> 00:55:19,520
Speaker 2: and want to split them all up in different buckets

1219
00:55:19,640 --> 00:55:22,520
Speaker 2: and see which one resonates the most with your message

1220
00:55:22,960 --> 00:55:24,719
Speaker 2: when you're doing the Facebook ads.

1221
00:55:25,080 --> 00:55:26,879
Speaker 3: And you can also hurt yourself by trying to spend

1222
00:55:26,920 --> 00:55:31,040
Speaker 3: too much money. I've heard right, as long as you quickly.

1223
00:55:30,840 --> 00:55:33,080
Speaker 2: Like now, as long as you're testing the budget first,

1224
00:55:33,160 --> 00:55:35,520
Speaker 2: you want to test the budget. Like if you take

1225
00:55:35,560 --> 00:55:38,680
Speaker 2: five dollars and you put them in assets, is basically

1226
00:55:38,719 --> 00:55:41,279
Speaker 2: like a billboard. So put them in assets. So you

1227
00:55:41,360 --> 00:55:44,840
Speaker 2: do ten different like let's say one hundred different assets

1228
00:55:44,840 --> 00:55:45,680
Speaker 2: for five dollars.

1229
00:55:46,000 --> 00:55:50,160
Speaker 4: AD sets or ad cens AD sets, so set, so

1230
00:55:50,640 --> 00:55:51,120
Speaker 4: AD set.

1231
00:55:51,239 --> 00:55:54,440
Speaker 2: So basically you put let's just say easy map, just

1232
00:55:54,520 --> 00:55:56,759
Speaker 2: say ten. Right, you got ten, and you're doing five

1233
00:55:56,800 --> 00:55:59,080
Speaker 2: dollars fifty dollars, So you're doing fifty dollars a day,

1234
00:55:59,280 --> 00:56:01,040
Speaker 2: and that fifty dollars this day's gonna take three to

1235
00:56:01,120 --> 00:56:02,960
Speaker 2: four days to know if it's profitable or not.

1236
00:56:03,320 --> 00:56:05,719
Speaker 7: Three or four days. Anything before that is premature.

1237
00:56:05,920 --> 00:56:09,520
Speaker 2: So now you have those assets that's going out, and

1238
00:56:09,560 --> 00:56:12,359
Speaker 2: then it's gonna work as magic. And then you see

1239
00:56:12,360 --> 00:56:14,520
Speaker 2: which one gotta sell, which one didn't get a sell.

1240
00:56:14,880 --> 00:56:17,160
Speaker 2: The ones that gotta sell, you keep that going. The

1241
00:56:17,200 --> 00:56:19,480
Speaker 2: ones didn't get a sell, you cut those off. The

1242
00:56:19,480 --> 00:56:22,319
Speaker 2: ones that did get a sell, you duplicate those out,

1243
00:56:23,040 --> 00:56:25,800
Speaker 2: and now you scale horizontally. Now you put five dollars

1244
00:56:25,800 --> 00:56:29,399
Speaker 2: times ten, so now you got five dollars times ten.

1245
00:56:29,760 --> 00:56:32,120
Speaker 2: Now you that same fifty dollars got cut off what

1246
00:56:32,239 --> 00:56:35,000
Speaker 2: didn't work, and now it's going directly to what did work.

1247
00:56:35,320 --> 00:56:38,520
Speaker 2: And now you're building that out, scaling horizontally, and then

1248
00:56:38,560 --> 00:56:40,840
Speaker 2: you just change little things on it so it's not

1249
00:56:40,920 --> 00:56:43,360
Speaker 2: competing with this thing. Like you might change the audience

1250
00:56:43,400 --> 00:56:45,120
Speaker 2: on each one of them. So you're doing the same

1251
00:56:45,160 --> 00:56:47,920
Speaker 2: as an ad that worked, and now you're switching the

1252
00:56:47,960 --> 00:56:50,000
Speaker 2: audiences that have similar affinities.

1253
00:56:50,920 --> 00:56:52,800
Speaker 3: What do you say, because I heard you on clubhouse

1254
00:56:52,840 --> 00:56:56,680
Speaker 3: talking and it's I guess it's two different people that

1255
00:56:56,760 --> 00:56:59,960
Speaker 3: I see on social media. I see people like yourself,

1256
00:57:00,400 --> 00:57:03,160
Speaker 3: people like Maddy J. I didn't even know what Maddy J. Did.

1257
00:57:03,360 --> 00:57:05,120
Speaker 3: If I didn't know him, I wouldn't even know he's

1258
00:57:05,120 --> 00:57:08,319
Speaker 3: in Toro. You don't sell from your page, then you

1259
00:57:08,360 --> 00:57:11,440
Speaker 3: have the Derek Graces of the world, then Excess of

1260
00:57:11,480 --> 00:57:13,920
Speaker 3: the world with they saw a lot from their page.

1261
00:57:14,960 --> 00:57:18,600
Speaker 3: So why don't you sell from like your page? And

1262
00:57:18,640 --> 00:57:22,760
Speaker 3: what's your philosophy on selling from a page versus not

1263
00:57:22,800 --> 00:57:25,560
Speaker 3: selling from a page? Or is a mixture of both appropriate?

1264
00:57:26,000 --> 00:57:31,640
Speaker 2: Yeah, So I don't sell from my page because I

1265
00:57:31,680 --> 00:57:38,120
Speaker 2: truly believe that the Facing Ford is like the show,

1266
00:57:39,320 --> 00:57:40,960
Speaker 2: like I'm not selling you nothing.

1267
00:57:41,280 --> 00:57:44,480
Speaker 3: And just selling from your page. I mean like actually,

1268
00:57:44,520 --> 00:57:47,200
Speaker 3: like I put up a post selling in the post,

1269
00:57:47,400 --> 00:57:49,680
Speaker 3: promoting my product in the actual post.

1270
00:57:49,600 --> 00:57:52,800
Speaker 2: Right right, And Derek Graci freaking kills it.

1271
00:57:53,800 --> 00:57:55,240
Speaker 7: Those boys kill it doing that.

1272
00:57:55,880 --> 00:57:58,280
Speaker 2: They hit you with the scarcity model. And the crazy

1273
00:57:58,320 --> 00:57:59,840
Speaker 2: thing is, I know what he's doing, but he does

1274
00:57:59,880 --> 00:58:02,920
Speaker 2: it so good, like believable every single time. It's like, Yo,

1275
00:58:03,240 --> 00:58:08,160
Speaker 2: I'm just letting you know, you know, like it's gonna.

1276
00:58:07,960 --> 00:58:10,520
Speaker 5: Go up shout to the whole b W.

1277
00:58:12,720 --> 00:58:16,080
Speaker 2: So some boys really, Yeah, they.

1278
00:58:17,440 --> 00:58:19,600
Speaker 5: Yo, this is it after this, it's not coming back.

1279
00:58:20,520 --> 00:58:23,200
Speaker 2: So like they understand the scarcity model and all that.

1280
00:58:23,280 --> 00:58:26,200
Speaker 2: But for me, I'm a strong believer in like building

1281
00:58:26,200 --> 00:58:28,800
Speaker 2: the brand up front and then sell on the back end.

1282
00:58:29,120 --> 00:58:31,560
Speaker 2: So like me selling you on an ad, like you

1283
00:58:31,720 --> 00:58:34,040
Speaker 2: cool with that, but you know, me hitting you in

1284
00:58:34,080 --> 00:58:36,760
Speaker 2: the front end, like that's just not really my thing.

1285
00:58:37,520 --> 00:58:39,600
Speaker 3: Wrong way diminishes the value a little bit. I think

1286
00:58:39,600 --> 00:58:41,440
Speaker 3: it's it's a thin line because if you throw it

1287
00:58:41,440 --> 00:58:44,120
Speaker 3: too much, you kind of diminished the value your page.

1288
00:58:44,120 --> 00:58:46,680
Speaker 3: Then your page just becomes a sales page exactly.

1289
00:58:46,880 --> 00:58:48,200
Speaker 7: And that's just the last thing I want.

1290
00:58:48,240 --> 00:58:51,120
Speaker 2: So I just want to be forward facing, just showing

1291
00:58:51,160 --> 00:58:54,600
Speaker 2: my value up front and and let people know, like

1292
00:58:55,440 --> 00:58:58,240
Speaker 2: to paint the story for them up front, and every

1293
00:58:58,280 --> 00:58:59,600
Speaker 2: now and then I might hit them with a little

1294
00:58:59,600 --> 00:59:02,200
Speaker 2: caller for like a holiday or something, but it'd be

1295
00:59:02,280 --> 00:59:04,240
Speaker 2: in the caption. It wouldn't be like a straight up like, yo,

1296
00:59:04,360 --> 00:59:06,680
Speaker 2: here goes to sell. You know what I'm saying, Like,

1297
00:59:07,640 --> 00:59:10,439
Speaker 2: that's just not what I do right And like I said,

1298
00:59:10,440 --> 00:59:11,080
Speaker 2: it's no right or.

1299
00:59:11,040 --> 00:59:11,920
Speaker 7: Wrong way to do it.

1300
00:59:11,960 --> 00:59:14,600
Speaker 2: That's just like how I ra I would rather just

1301
00:59:14,680 --> 00:59:18,200
Speaker 2: hit you on the advertisement tip and position it in

1302
00:59:18,240 --> 00:59:20,800
Speaker 2: a way where it's not going to turn off my audience,

1303
00:59:20,880 --> 00:59:22,920
Speaker 2: but I'm gonna still hit you on the back end

1304
00:59:22,960 --> 00:59:23,560
Speaker 2: down your feed.

1305
00:59:23,680 --> 00:59:25,400
Speaker 3: And I think it's important for people to be knowledgeable

1306
00:59:25,400 --> 00:59:27,360
Speaker 3: with everything because I think there's no right or wrong,

1307
00:59:27,440 --> 00:59:28,960
Speaker 3: like you said, because you can make money and eat

1308
00:59:28,960 --> 00:59:31,760
Speaker 3: a scenario, but you got to know your personality, like

1309
00:59:31,840 --> 00:59:34,480
Speaker 3: for us, for me, I run on social media, I

1310
00:59:34,560 --> 00:59:37,400
Speaker 3: personally just don't feel comfortable doing that. I just don't.

1311
00:59:37,600 --> 00:59:38,800
Speaker 3: I don't like to do it, like you know what

1312
00:59:38,840 --> 00:59:40,320
Speaker 3: I'm saying, Like every now and then, like you said,

1313
00:59:40,400 --> 00:59:41,920
Speaker 3: we might post a fly or something like that, but

1314
00:59:41,960 --> 00:59:44,080
Speaker 3: it just feel more comfortable selling on the back end

1315
00:59:44,400 --> 00:59:47,160
Speaker 3: and just adding value up front. And it just feels

1316
00:59:47,160 --> 00:59:50,840
Speaker 3: better for me. But somebody else might feel completely comfortable

1317
00:59:50,960 --> 00:59:52,680
Speaker 3: with selling on like And I asked Derek, I'm like,

1318
00:59:52,720 --> 00:59:54,200
Speaker 3: why you don't run Facebook ads? And He's like, I

1319
00:59:54,240 --> 00:59:55,760
Speaker 3: just don't trust Facebook. And I don't want to give

1320
00:59:55,800 --> 00:59:58,320
Speaker 3: him no money. It's working out for him, but he's

1321
00:59:58,560 --> 01:00:00,160
Speaker 3: it's a lot of leg work. Man.

1322
01:00:00,400 --> 01:00:03,640
Speaker 2: Listen, man, that boy ran Facebook ads, he would be

1323
01:00:03,760 --> 01:00:05,760
Speaker 2: up like three four million a month.

1324
01:00:07,480 --> 01:00:07,880
Speaker 8: Easy.

1325
01:00:08,240 --> 01:00:12,320
Speaker 3: Yeah, Like I'm telling like, because easy there's too much

1326
01:00:12,360 --> 01:00:13,360
Speaker 3: legwork just doing everything.

1327
01:00:13,920 --> 01:00:16,760
Speaker 2: Not only I'm just saying the data that he already accumulated.

1328
01:00:17,280 --> 01:00:20,360
Speaker 2: He accumulated the data to create those looking like audience,

1329
01:00:20,400 --> 01:00:24,080
Speaker 2: to literally put as many advertisements in front as many

1330
01:00:24,120 --> 01:00:26,640
Speaker 2: people that will buy his stuff, that's ready to buy

1331
01:00:26,680 --> 01:00:29,400
Speaker 2: his stuff. And literally he can take is he can

1332
01:00:29,440 --> 01:00:31,440
Speaker 2: go in his analytics and he can go to his

1333
01:00:31,560 --> 01:00:34,280
Speaker 2: video content and see what got the most website clicks.

1334
01:00:34,720 --> 01:00:36,640
Speaker 2: And that's what's going to make people click your website.

1335
01:00:36,640 --> 01:00:39,480
Speaker 2: That's what's making people take action on your page and

1336
01:00:39,520 --> 01:00:42,560
Speaker 2: click a link. Take that video and make that video

1337
01:00:42,760 --> 01:00:46,560
Speaker 2: the actual advertisement, put the copy in there, and literally

1338
01:00:46,680 --> 01:00:50,200
Speaker 2: hit every last person on your page, because with your algorithm,

1339
01:00:50,200 --> 01:00:52,920
Speaker 2: you're only hitting three to four percent five percent of

1340
01:00:52,960 --> 01:00:55,720
Speaker 2: you lucky of your fan base, the average is like

1341
01:00:55,720 --> 01:00:56,320
Speaker 2: two percent.

1342
01:00:57,080 --> 01:00:58,919
Speaker 5: Every time I did the math on it's like less

1343
01:00:58,920 --> 01:00:59,680
Speaker 5: than one percent.

1344
01:00:59,800 --> 01:01:03,520
Speaker 2: Let's than one percent. So once you literally grab all

1345
01:01:03,560 --> 01:01:07,040
Speaker 2: your audience the most engaged in the last one hundred

1346
01:01:07,040 --> 01:01:10,200
Speaker 2: and eighty days, because you can't go past that and

1347
01:01:10,320 --> 01:01:14,360
Speaker 2: for your for your engagement, and hit every last one

1348
01:01:14,360 --> 01:01:16,960
Speaker 2: of those. And then after you hit every last one

1349
01:01:16,960 --> 01:01:19,240
Speaker 2: of those, then the next thing you do, you you

1350
01:01:19,320 --> 01:01:21,680
Speaker 2: create a lookalike audience and then do a three hundred

1351
01:01:21,680 --> 01:01:24,720
Speaker 2: and sixty five days lookalike audience. Now you find people

1352
01:01:24,800 --> 01:01:28,200
Speaker 2: that not only will that looks similar to the people

1353
01:01:28,200 --> 01:01:31,960
Speaker 2: that follow you, but people people are actually gonna buy

1354
01:01:32,000 --> 01:01:35,000
Speaker 2: your shit, and at the same time, they're gonna follow

1355
01:01:35,040 --> 01:01:39,640
Speaker 2: your page new followers. So you're getting the awareness, get

1356
01:01:39,680 --> 01:01:42,280
Speaker 2: the attension, and then once you get the attention, then

1357
01:01:42,320 --> 01:01:45,160
Speaker 2: you're gonna get the followers the followship at the same time,

1358
01:01:45,280 --> 01:01:47,840
Speaker 2: like all of that stuff is gonna like yo here

1359
01:01:47,920 --> 01:01:49,200
Speaker 2: leaving so much money on the tent.

1360
01:01:49,280 --> 01:01:52,560
Speaker 4: So that's on Facebook, right, But have you mastered the

1361
01:01:52,600 --> 01:01:55,960
Speaker 4: same strategy for YouTube as well, because that's a billion.

1362
01:01:56,040 --> 01:01:58,960
Speaker 2: Yeah, YouTube, Like I spend I spend six figures a

1363
01:01:58,960 --> 01:01:59,960
Speaker 2: month on YouTube at.

1364
01:02:00,080 --> 01:02:02,120
Speaker 5: So it's the same trategy, or it's a little different.

1365
01:02:02,200 --> 01:02:05,080
Speaker 2: It's a little different. It's a little different, but they

1366
01:02:05,120 --> 01:02:09,600
Speaker 2: have the same thing. There's it's called similar audiences and

1367
01:02:09,880 --> 01:02:14,200
Speaker 2: that's their version of looking like audience. And with YouTube,

1368
01:02:14,960 --> 01:02:19,000
Speaker 2: the first I think is the first five seconds. If

1369
01:02:19,040 --> 01:02:22,040
Speaker 2: somebody clicks off of that in the first five seconds,

1370
01:02:22,280 --> 01:02:27,720
Speaker 2: it doesn't even count costs, no costs, So you got

1371
01:02:27,720 --> 01:02:30,200
Speaker 2: to try to get whoever you gotta trick them to like,

1372
01:02:30,440 --> 01:02:33,200
Speaker 2: you gotta literally the laser on what your offer is

1373
01:02:33,240 --> 01:02:35,800
Speaker 2: in the first five seconds, so they can leave if

1374
01:02:35,800 --> 01:02:37,360
Speaker 2: they don't want so you ain't got to pay for that.

1375
01:02:37,760 --> 01:02:40,040
Speaker 2: But if they if you hit them straight with your offer,

1376
01:02:40,160 --> 01:02:43,560
Speaker 2: like if you whatever, your your your your hookie is

1377
01:02:43,560 --> 01:02:46,320
Speaker 2: at the beginning, it gotta make sense to keep that person,

1378
01:02:47,080 --> 01:02:50,240
Speaker 2: keep that person going, and push away to people that

1379
01:02:50,800 --> 01:02:52,840
Speaker 2: ain't rocking with you in that message. So you ain't

1380
01:02:52,840 --> 01:02:53,600
Speaker 2: got to pay for that.

1381
01:02:53,880 --> 01:02:56,880
Speaker 3: What would you say to people that small business owners

1382
01:02:56,880 --> 01:03:00,640
Speaker 3: that haven't really thought about advertising online. They might feel

1383
01:03:00,640 --> 01:03:03,680
Speaker 3: like that business is too small to advertise online and

1384
01:03:03,720 --> 01:03:06,960
Speaker 3: not they're not a social media influencer. They're not, you know,

1385
01:03:07,040 --> 01:03:08,680
Speaker 3: making a one hundred thousand and a million dollars five

1386
01:03:08,720 --> 01:03:11,080
Speaker 3: hundred thousand dollars a month. What would you say to

1387
01:03:11,120 --> 01:03:11,680
Speaker 3: those people?

1388
01:03:12,320 --> 01:03:15,120
Speaker 2: That's easy. I would build I would build the brand up.

1389
01:03:16,280 --> 01:03:18,400
Speaker 2: If if you're a person well, I always like to

1390
01:03:18,480 --> 01:03:21,880
Speaker 2: leave with the personality personal brand. But if you're an

1391
01:03:21,880 --> 01:03:24,080
Speaker 2: introvert and you feel like, nah, I don't want to

1392
01:03:24,120 --> 01:03:27,000
Speaker 2: do that spect then you can create a great company logo.

1393
01:03:27,200 --> 01:03:29,600
Speaker 2: You go to Canva dot com c A n V

1394
01:03:30,040 --> 01:03:33,840
Speaker 2: a dot com. Go create a logo from there, create

1395
01:03:33,880 --> 01:03:37,480
Speaker 2: a dope logo. Right, build out the content on the page.

1396
01:03:38,920 --> 01:03:41,400
Speaker 2: Nine pieces of content. Right, this is from you. Start

1397
01:03:41,400 --> 01:03:44,640
Speaker 2: from scratch and build out the nine pieces of content.

1398
01:03:44,800 --> 01:03:47,200
Speaker 2: I would do either shout out or a giveaway. I'll

1399
01:03:47,240 --> 01:03:50,320
Speaker 2: do a giveaway and have a have my you can

1400
01:03:50,360 --> 01:03:52,320
Speaker 2: have you have your friends and family, like give away

1401
01:03:52,320 --> 01:03:55,360
Speaker 2: some fifty dollars cash shop. You know, go create a

1402
01:03:55,400 --> 01:03:59,320
Speaker 2: page and say hey, go follow my company page. Right,

1403
01:03:59,480 --> 01:04:01,760
Speaker 2: follow my company page and get a chance to win

1404
01:04:01,840 --> 01:04:04,479
Speaker 2: fifty dollars. Have all your besties posted at one time.

1405
01:04:04,800 --> 01:04:08,600
Speaker 2: Everybody tag three people, tag three people, go follow this

1406
01:04:08,760 --> 01:04:09,520
Speaker 2: page right here.

1407
01:04:09,600 --> 01:04:11,360
Speaker 5: It just just have just.

1408
01:04:11,320 --> 01:04:13,360
Speaker 2: The people, you know, give a fifty dollars giveaway, get

1409
01:04:13,360 --> 01:04:15,240
Speaker 2: a chance to win fifty and that's gonna shoot it

1410
01:04:15,320 --> 01:04:18,320
Speaker 2: up like three four, five hundred followers, one thousand followers.

1411
01:04:18,440 --> 01:04:21,360
Speaker 2: I would do hashtags, and I would go to best

1412
01:04:21,840 --> 01:04:23,040
Speaker 2: hashtag dot com.

1413
01:04:23,120 --> 01:04:24,560
Speaker 7: Go figure out whatever's in your niche.

1414
01:04:24,560 --> 01:04:28,160
Speaker 2: Every time you post directly posted in your comments, you'll

1415
01:04:28,160 --> 01:04:30,640
Speaker 2: get more reached for that. So when you post hashtags,

1416
01:04:30,680 --> 01:04:33,360
Speaker 2: it's people following hashtags. So you got millions of people

1417
01:04:33,360 --> 01:04:36,800
Speaker 2: following hashtags. So when my best dash hashtags dot com.

1418
01:04:37,080 --> 01:04:40,520
Speaker 2: It has the top follow hashtags in that niche so

1419
01:04:40,600 --> 01:04:43,880
Speaker 2: put one keyword. They go follow the best freaking hashtag

1420
01:04:43,920 --> 01:04:46,000
Speaker 2: with the most people following them. So now that's going

1421
01:04:46,080 --> 01:04:48,320
Speaker 2: to grow your page like at least like one hundred

1422
01:04:48,400 --> 01:04:51,760
Speaker 2: two hundred followers a week. And once you do that

1423
01:04:51,800 --> 01:04:54,320
Speaker 2: for like a couple of months, now you have social proof.

1424
01:04:54,520 --> 01:04:57,200
Speaker 2: You probably got three four thousand followers, got a dope logo,

1425
01:04:57,320 --> 01:05:00,440
Speaker 2: dope bio. Everything is structured correctly, and then you have

1426
01:05:00,680 --> 01:05:04,880
Speaker 2: your You have your curated content, which basically means go

1427
01:05:04,880 --> 01:05:07,560
Speaker 2: get content from other people that's viral, give them the credit,

1428
01:05:07,760 --> 01:05:11,400
Speaker 2: and start building it out. You can do your own content.

1429
01:05:11,480 --> 01:05:14,080
Speaker 2: Go to light room, get the lightroom app, edit it up.

1430
01:05:14,160 --> 01:05:17,680
Speaker 2: You can go get face tuned app. Go get that boom,

1431
01:05:17,720 --> 01:05:20,280
Speaker 2: get your face right, get get the pictures right, clean

1432
01:05:20,360 --> 01:05:23,800
Speaker 2: it up like a professional editor. And then now you

1433
01:05:23,840 --> 01:05:26,520
Speaker 2: have great content that's that's coming out. You build the

1434
01:05:26,560 --> 01:05:30,000
Speaker 2: credibility right now, you got three four thousand followers. Now

1435
01:05:30,080 --> 01:05:33,920
Speaker 2: take that and now go get an influencer to post it.

1436
01:05:33,960 --> 01:05:35,080
Speaker 7: Go pay them, reach out to him.

1437
01:05:35,120 --> 01:05:38,959
Speaker 2: DM. I'm gonna say, yo, I love what you're doing,

1438
01:05:39,480 --> 01:05:42,120
Speaker 2: but I want to know what's your cost for promo

1439
01:05:43,440 --> 01:05:46,040
Speaker 2: and you say, okay, cool, this is this price. Boom

1440
01:05:46,040 --> 01:05:47,720
Speaker 2: pay him a couple hundred dollars. You can start with

1441
01:05:47,760 --> 01:05:50,120
Speaker 2: micro influence with a one hundred thousand, two hundred thousand,

1442
01:05:50,240 --> 01:05:52,800
Speaker 2: three hundred thousand followers. They don't get much deal flow,

1443
01:05:53,000 --> 01:05:55,240
Speaker 2: so they'd be happy to post your stuff. You get

1444
01:05:55,280 --> 01:05:58,360
Speaker 2: them to rock your product. Now you got that as advertisement.

1445
01:05:58,360 --> 01:06:01,680
Speaker 2: Give them a contract to say, hey, sign this that

1446
01:06:01,760 --> 01:06:04,439
Speaker 2: you're leasing me this video, that I own this video

1447
01:06:04,480 --> 01:06:06,600
Speaker 2: that I can use it in advertisement. So now you

1448
01:06:06,680 --> 01:06:11,480
Speaker 2: have that video. Take that video and now you're posting

1449
01:06:11,520 --> 01:06:13,680
Speaker 2: on your page. See what type of traction and get

1450
01:06:13,760 --> 01:06:15,880
Speaker 2: get three or four influences to post it. They post

1451
01:06:15,920 --> 01:06:18,000
Speaker 2: it on that page. It's going to draw traffic back

1452
01:06:18,040 --> 01:06:20,080
Speaker 2: to your page. The credibility is there when they're coming like,

1453
01:06:20,120 --> 01:06:21,600
Speaker 2: oh I like this page, let me follow it.

1454
01:06:21,840 --> 01:06:23,280
Speaker 7: So now they follow the page.

1455
01:06:23,480 --> 01:06:26,440
Speaker 2: So now once they follow the page, you start building

1456
01:06:26,480 --> 01:06:27,400
Speaker 2: your audience up.

1457
01:06:27,680 --> 01:06:29,600
Speaker 7: Okay, now you take that video and.

1458
01:06:29,520 --> 01:06:32,360
Speaker 2: You use the Facebook ads and you do five dollars

1459
01:06:32,400 --> 01:06:35,120
Speaker 2: a day on that video. Guess what, it's a known face.

1460
01:06:35,760 --> 01:06:39,280
Speaker 2: You can target that person's followers without even being on it.

1461
01:06:39,320 --> 01:06:40,960
Speaker 7: Already didn't post it on your page.

1462
01:06:41,400 --> 01:06:44,800
Speaker 2: You can streamshot that show that you posted on your page,

1463
01:06:44,920 --> 01:06:47,160
Speaker 2: use that as the video, then posting it on their page,

1464
01:06:47,480 --> 01:06:51,520
Speaker 2: and then do another set asset of just the video itself,

1465
01:06:52,000 --> 01:06:55,200
Speaker 2: and then you target that person's fans. They already know,

1466
01:06:55,480 --> 01:06:57,680
Speaker 2: like and trust that person, so they more likely going

1467
01:06:57,720 --> 01:07:00,240
Speaker 2: to buy your product. And then once you do that,

1468
01:07:00,280 --> 01:07:02,120
Speaker 2: you create to look alike again. Once you get to

1469
01:07:02,160 --> 01:07:05,800
Speaker 2: first hundred customers or the first hundred followers that follow

1470
01:07:05,840 --> 01:07:08,240
Speaker 2: that page, do a look alike and then boom, you

1471
01:07:08,320 --> 01:07:11,560
Speaker 2: target everybody. So now you're automatically targeting people that will

1472
01:07:11,600 --> 01:07:14,360
Speaker 2: purchase your product right off the rip. And that's what

1473
01:07:14,400 --> 01:07:16,240
Speaker 2: I would do if I was starting from scratches, a

1474
01:07:16,280 --> 01:07:17,200
Speaker 2: brand new business owner.

1475
01:07:17,640 --> 01:07:20,360
Speaker 3: There you have it. There you have it, ladies and gentlemen.

1476
01:07:20,400 --> 01:07:22,640
Speaker 3: So all right, so that's a whole lot of games.

1477
01:07:22,880 --> 01:07:24,320
Speaker 3: What I can say, that's a whole lot of game

1478
01:07:24,400 --> 01:07:26,560
Speaker 3: right there. So how did you get into teaching people?

1479
01:07:27,120 --> 01:07:28,640
Speaker 3: How did you get into teach? Like, well, all right,

1480
01:07:28,720 --> 01:07:32,560
Speaker 3: so you was an entertainer and you became an entrepreneur.

1481
01:07:32,600 --> 01:07:36,480
Speaker 3: In this space, you're helping celebrities, So what made you

1482
01:07:36,480 --> 01:07:39,720
Speaker 3: want to transition into helping regular people, teaching people.

1483
01:07:40,640 --> 01:07:42,480
Speaker 2: I don't know who are spirit you here or not.

1484
01:07:42,720 --> 01:07:49,000
Speaker 2: But I literally got a message from God. I had

1485
01:07:49,040 --> 01:07:53,520
Speaker 2: somebody that, you know, tell me what my purpose was

1486
01:07:54,200 --> 01:07:57,280
Speaker 2: and what he said, everything he said came true, Like

1487
01:07:57,560 --> 01:08:00,000
Speaker 2: he told me what was gonna happen. Before I started

1488
01:08:00,080 --> 01:08:03,200
Speaker 2: in my business. I got the message and he told

1489
01:08:03,240 --> 01:08:04,280
Speaker 2: me what was gonna happen.

1490
01:08:04,480 --> 01:08:07,240
Speaker 3: Who was this person? I can't say, yeah.

1491
01:08:06,960 --> 01:08:08,560
Speaker 2: But you know, I can't tell.

1492
01:08:08,360 --> 01:08:12,240
Speaker 5: My angel, you know, but he's sitting here with us.

1493
01:08:12,360 --> 01:08:17,400
Speaker 2: Yeah. No, So he told me. He told me what

1494
01:08:17,520 --> 01:08:19,559
Speaker 2: he told me the situation, and I was just like,

1495
01:08:20,400 --> 01:08:23,439
Speaker 2: you know, I was just like, okay, you know, I

1496
01:08:23,439 --> 01:08:28,360
Speaker 2: agree to what I agreed to. But everything he said

1497
01:08:29,920 --> 01:08:32,200
Speaker 2: literally rolled down. And that was the day I started

1498
01:08:32,200 --> 01:08:34,920
Speaker 2: my business. I started my business the following week after

1499
01:08:34,920 --> 01:08:37,880
Speaker 2: I got the message, I saw my first person, which

1500
01:08:37,920 --> 01:08:42,320
Speaker 2: was getting Jay Holiday and and Jay Holiday. First month,

1501
01:08:42,920 --> 01:08:47,360
Speaker 2: he was at twenty thousand dollars in revenue, brand new business.

1502
01:08:47,720 --> 01:08:50,559
Speaker 2: And he made twenty thousand dollars every single month, every

1503
01:08:50,600 --> 01:08:53,080
Speaker 2: single month. And then I was flying back and forth

1504
01:08:53,080 --> 01:08:55,320
Speaker 2: to LA from Miami. I was in LA like three

1505
01:08:55,400 --> 01:08:57,400
Speaker 2: times a week. That's why I moved out there, I

1506
01:08:57,479 --> 01:08:59,799
Speaker 2: was like, Yo, it's too many meetings back and forth.

1507
01:09:00,240 --> 01:09:02,000
Speaker 2: So I just packed my family up. I was like,

1508
01:09:02,040 --> 01:09:07,840
Speaker 2: well out And ever since then, like my purpose and

1509
01:09:07,920 --> 01:09:14,120
Speaker 2: my passion was building the community and teaching my game

1510
01:09:14,200 --> 01:09:17,160
Speaker 2: and things that I've learned through my journey. And I

1511
01:09:17,200 --> 01:09:20,680
Speaker 2: was able to help gift back and help build up

1512
01:09:20,720 --> 01:09:24,120
Speaker 2: and create more leaders in the community. And I've been

1513
01:09:24,479 --> 01:09:27,200
Speaker 2: I've been solid to my to my promise ever since.

1514
01:09:27,240 --> 01:09:30,880
Speaker 2: And that's just what it is, you know. And I

1515
01:09:30,880 --> 01:09:32,880
Speaker 2: I'm just being obedient to you the truth. So I'm

1516
01:09:32,920 --> 01:09:36,400
Speaker 2: just I'm just doing what I gotta do, and you know,

1517
01:09:36,479 --> 01:09:39,040
Speaker 2: and I mean it's God's wills. I'm just doing what

1518
01:09:39,120 --> 01:09:40,840
Speaker 2: I'm just doing what I'm put on this earth to do.

1519
01:09:41,280 --> 01:09:48,240
Speaker 2: So that's why I decided to create the school. You know,

1520
01:09:48,360 --> 01:09:52,920
Speaker 2: once I learned what I learned, and everything mapped out

1521
01:09:53,160 --> 01:09:55,160
Speaker 2: just the same way that the person told me it

1522
01:09:55,200 --> 01:09:59,000
Speaker 2: was gonna map up. Literally, bro, imagine somebody tell you, like, yo,

1523
01:09:59,600 --> 01:10:02,839
Speaker 2: on this month, you're gonna be sitting down with Spectacular, okay,

1524
01:10:02,880 --> 01:10:04,840
Speaker 2: and after that, before that, you're gonna have a red

1525
01:10:04,880 --> 01:10:07,320
Speaker 2: shirt on, all right, and then after and you just like,

1526
01:10:07,560 --> 01:10:07,760
Speaker 2: was this.

1527
01:10:07,800 --> 01:10:11,639
Speaker 3: The person that Snoop spoke to and uh in that video,

1528
01:10:11,720 --> 01:10:14,599
Speaker 3: hos it? Oh it was the case murder was the case? Shit?

1529
01:10:15,000 --> 01:10:18,680
Speaker 2: Oh now he sounded like the Boogeyman. Wasn't no boogeyman?

1530
01:10:20,000 --> 01:10:21,960
Speaker 2: But yeah, no, for real though it was. It was

1531
01:10:22,000 --> 01:10:25,040
Speaker 2: crazy the way that everything rolled out exactly how the

1532
01:10:25,080 --> 01:10:27,080
Speaker 2: person said was gonna roll out. And this was like

1533
01:10:27,800 --> 01:10:29,559
Speaker 2: he told me, like when he told me, and then

1534
01:10:29,600 --> 01:10:32,479
Speaker 2: two years passed by that what he said happened the

1535
01:10:32,520 --> 01:10:34,040
Speaker 2: same way he say it was, and it was like

1536
01:10:34,120 --> 01:10:37,920
Speaker 2: five or six incidents that he mapped out before it happened.

1537
01:10:37,960 --> 01:10:40,479
Speaker 2: So like, I'm just a believer at that point, even

1538
01:10:40,520 --> 01:10:42,880
Speaker 2: if I didn't believe, that was something to like catch

1539
01:10:42,920 --> 01:10:45,880
Speaker 2: my attention at Okay, this is this is real.

1540
01:10:46,560 --> 01:10:49,240
Speaker 4: So so when you built out the academy, I mean

1541
01:10:49,280 --> 01:10:50,880
Speaker 4: obviously that takes a lot of work, and you've done

1542
01:10:50,880 --> 01:10:54,200
Speaker 4: an amazing job. Featured and Forbes think five hundred fastest

1543
01:10:54,240 --> 01:10:56,120
Speaker 4: growing companies, And I think one of the best things

1544
01:10:56,120 --> 01:10:58,840
Speaker 4: I heard that you said is like you hire your weaknesses.

1545
01:10:59,320 --> 01:11:00,679
Speaker 5: What took you to get to that point?

1546
01:11:00,920 --> 01:11:03,519
Speaker 4: It was an event that happened to say, you know what,

1547
01:11:03,920 --> 01:11:05,639
Speaker 4: I'm not good at this. I gotta find somebody who's

1548
01:11:05,640 --> 01:11:08,880
Speaker 4: better and I can get them on the team.

1549
01:11:09,000 --> 01:11:12,920
Speaker 2: It was really educating myself. I just understood what I

1550
01:11:12,960 --> 01:11:15,600
Speaker 2: was great at, what I wasn't great at, and I

1551
01:11:15,640 --> 01:11:23,000
Speaker 2: knew that if I don't find a team that is

1552
01:11:23,120 --> 01:11:27,160
Speaker 2: great at what A mediocre at, I'm not going to

1553
01:11:27,200 --> 01:11:29,880
Speaker 2: grow as fast as I want to. So that's why

1554
01:11:29,920 --> 01:11:33,599
Speaker 2: I realized that you don't hire somebody and then try

1555
01:11:33,600 --> 01:11:37,000
Speaker 2: to train them at the advanced stages in your business,

1556
01:11:37,439 --> 01:11:40,120
Speaker 2: because your business grow out a seven percent. If you

1557
01:11:40,439 --> 01:11:43,519
Speaker 2: find somebody that already know the skill, then you ground

1558
01:11:43,560 --> 01:11:47,200
Speaker 2: eighty percent. But you're if you find somebody who don't

1559
01:11:47,240 --> 01:11:50,479
Speaker 2: know the skills, they're learning on your dying right. You're

1560
01:11:50,520 --> 01:11:55,360
Speaker 2: literally giving them the university and they're making mistakes to learn,

1561
01:11:56,439 --> 01:11:59,360
Speaker 2: and you're paying for it in return. Your company is

1562
01:11:59,360 --> 01:12:00,680
Speaker 2: moving like this because they got to go through the

1563
01:12:00,760 --> 01:12:04,280
Speaker 2: learning curve. They got to keep going like this. Versus

1564
01:12:04,320 --> 01:12:06,920
Speaker 2: somebody already know the skill set can take it from

1565
01:12:06,920 --> 01:12:09,000
Speaker 2: here to here. You're just going forward at that point

1566
01:12:09,120 --> 01:12:13,960
Speaker 2: at accelerated pace. So when I realize that, I realize

1567
01:12:14,000 --> 01:12:16,400
Speaker 2: everything that I'm not great at, I need to find

1568
01:12:16,400 --> 01:12:19,960
Speaker 2: somebody to do and then everybody who I get on

1569
01:12:20,000 --> 01:12:24,519
Speaker 2: my team that's great at certain things, but mediocad things,

1570
01:12:25,080 --> 01:12:27,800
Speaker 2: they need to find somebody to help them too. So

1571
01:12:27,840 --> 01:12:32,479
Speaker 2: I started I started building my teams horizontally. I stopped

1572
01:12:32,560 --> 01:12:35,960
Speaker 2: building my teams vertically and I started building them horizontally.

1573
01:12:36,080 --> 01:12:38,479
Speaker 2: So instead of like, oh, this person charging this person, No,

1574
01:12:38,680 --> 01:12:42,120
Speaker 2: this person is strong at this in marketing and they're

1575
01:12:42,160 --> 01:12:46,839
Speaker 2: super creative, but this person right here is more organized

1576
01:12:46,840 --> 01:12:49,840
Speaker 2: because this person is disorganized. So instead of this person

1577
01:12:49,880 --> 01:12:52,720
Speaker 2: being over this person, they're working side by side. And

1578
01:12:52,760 --> 01:12:55,840
Speaker 2: then whatever these two people weaknesses are, I find a

1579
01:12:55,880 --> 01:12:58,400
Speaker 2: third person to now set off their weaknesses. So he

1580
01:12:58,520 --> 01:13:01,000
Speaker 2: might be the person that's a good and right but

1581
01:13:01,080 --> 01:13:03,439
Speaker 2: he knows, understands adds. So like all of them work

1582
01:13:03,479 --> 01:13:07,439
Speaker 2: as a team. So I'm not just hiring one big person,

1583
01:13:07,479 --> 01:13:10,080
Speaker 2: like I'm literally hiring a bunch of mini experts. Put

1584
01:13:10,120 --> 01:13:13,120
Speaker 2: them together, and then everybody has vahs built underneath them.

1585
01:13:13,360 --> 01:13:16,640
Speaker 2: If you have a minimum wage activity, you shouldn't be

1586
01:13:16,720 --> 01:13:20,360
Speaker 2: doing it. If you do this repetitive. If this is repetitive,

1587
01:13:20,640 --> 01:13:23,080
Speaker 2: then you shouldn't be doing it. If anything a robot

1588
01:13:23,120 --> 01:13:25,559
Speaker 2: can do over and over and over again, you shouldn't

1589
01:13:25,600 --> 01:13:28,400
Speaker 2: be doing it. I'm paying you for your brain. You

1590
01:13:28,479 --> 01:13:33,960
Speaker 2: shouldn't be doing a repetitive task. So my team has

1591
01:13:34,200 --> 01:13:38,120
Speaker 2: virtual assistance, they have assistance, and there sometimes the assistants

1592
01:13:38,160 --> 01:13:41,719
Speaker 2: have assistance. So like I need stuff getting done because

1593
01:13:41,760 --> 01:13:44,720
Speaker 2: what was happening to me was I would tell them

1594
01:13:44,760 --> 01:13:48,200
Speaker 2: to do something, and I'm a visionary at heart, so

1595
01:13:48,320 --> 01:13:50,839
Speaker 2: like my ideas come fluing. They get tired of these ideas,

1596
01:13:50,840 --> 01:13:54,519
Speaker 2: I got them, come and shoot them matter. So I

1597
01:13:54,520 --> 01:13:56,800
Speaker 2: would like, I would say, like, Yo, what happened with

1598
01:13:56,880 --> 01:14:01,360
Speaker 2: that wapp into that project he was working on. I

1599
01:14:01,360 --> 01:14:04,920
Speaker 2: don't know, Like, what do you mean what happened? Well,

1600
01:14:04,960 --> 01:14:07,080
Speaker 2: you told me to do this now? So I was like,

1601
01:14:07,360 --> 01:14:09,799
Speaker 2: come on, So like before I look at it, somebody

1602
01:14:09,800 --> 01:14:14,000
Speaker 2: told them to do in January, it's the end of February.

1603
01:14:14,080 --> 01:14:17,160
Speaker 2: It ain't even get touch yet because it started to

1604
01:14:17,720 --> 01:14:21,080
Speaker 2: it started to get pushed down. Call it kicking the

1605
01:14:21,080 --> 01:14:24,960
Speaker 2: can down the row. So what I realized was they

1606
01:14:25,000 --> 01:14:28,760
Speaker 2: need to focus on what's the most important. Anything that

1607
01:14:28,800 --> 01:14:33,479
Speaker 2: comes outside of that they delegate to their vas. So

1608
01:14:33,560 --> 01:14:36,519
Speaker 2: they focus on the main thing, and then anything that's

1609
01:14:36,560 --> 01:14:39,559
Speaker 2: still important that they're not focused on, they dish it

1610
01:14:39,600 --> 01:14:42,679
Speaker 2: to their vas. So every single thing that my team needs.

1611
01:14:42,880 --> 01:14:46,280
Speaker 2: So let's say that they need copywriting, you need Facebook ads,

1612
01:14:46,320 --> 01:14:50,559
Speaker 2: you need YouTube ads, you need funnel person, okay, you

1613
01:14:50,560 --> 01:14:54,200
Speaker 2: need an email person. I have five vas for each

1614
01:14:54,240 --> 01:14:57,439
Speaker 2: one of those things, all in one Slack channel. So

1615
01:14:57,479 --> 01:14:59,720
Speaker 2: when it comes time to a project, we dumped the

1616
01:14:59,760 --> 01:15:02,559
Speaker 2: price and whoever could get to it first, they start

1617
01:15:02,560 --> 01:15:04,439
Speaker 2: on it right away. So if I got five projects,

1618
01:15:04,479 --> 01:15:06,439
Speaker 2: I get those five projects done in twenty eight to

1619
01:15:06,439 --> 01:15:07,480
Speaker 2: forty eight hours.

1620
01:15:09,360 --> 01:15:09,880
Speaker 5: Good system.

1621
01:15:10,360 --> 01:15:12,880
Speaker 2: So I don't have to worry about moving slow because

1622
01:15:12,880 --> 01:15:14,960
Speaker 2: I tell my team that we got to move fast.

1623
01:15:15,280 --> 01:15:17,360
Speaker 2: The fastest we can move, the better. So if I

1624
01:15:17,400 --> 01:15:20,200
Speaker 2: have a company with that's doing twelve projects a year,

1625
01:15:20,840 --> 01:15:23,600
Speaker 2: if I have these vas built out, now, all of

1626
01:15:23,640 --> 01:15:26,040
Speaker 2: a sudden, I can do twelve projects times five in

1627
01:15:26,080 --> 01:15:28,679
Speaker 2: the year. So now my company just grew timed five

1628
01:15:28,760 --> 01:15:36,160
Speaker 2: times as fast and it's accelerated so higher. For my weakness.

1629
01:15:36,240 --> 01:15:39,280
Speaker 2: Is the best thing I ever did. And when in

1630
01:15:39,320 --> 01:15:41,559
Speaker 2: every business you have two components to it. You have

1631
01:15:41,560 --> 01:15:44,760
Speaker 2: a builder and you have a seller. The builder is

1632
01:15:44,840 --> 01:15:49,920
Speaker 2: usually the operations person, systematic person, finance person, and the

1633
01:15:51,080 --> 01:15:53,280
Speaker 2: seller is the person that does the sales, the marketing

1634
01:15:53,680 --> 01:15:58,920
Speaker 2: and all the partnerships and in business, you have both

1635
01:15:58,920 --> 01:16:05,160
Speaker 2: of those. The biggest hire was the builder, which is

1636
01:16:05,160 --> 01:16:09,559
Speaker 2: the integrator. It's a book called Rocket Fuel. I think

1637
01:16:09,600 --> 01:16:12,519
Speaker 2: everybody in their mama should read. I don't care if

1638
01:16:12,520 --> 01:16:15,560
Speaker 2: you got like, if you're starting a business, you're inspiring entrepreneur.

1639
01:16:15,760 --> 01:16:20,040
Speaker 2: Read the book. And then it's another book called Traction.

1640
01:16:20,360 --> 01:16:23,040
Speaker 2: It's the EOS system. I run all my multi million,

1641
01:16:23,080 --> 01:16:25,400
Speaker 2: all the businesses on it. I have to learn traction.

1642
01:16:26,520 --> 01:16:30,599
Speaker 2: In the book Traction, it basically explains to you how

1643
01:16:31,000 --> 01:16:38,320
Speaker 2: every successful business failed because of accountability, goals right, seeing

1644
01:16:38,360 --> 01:16:40,360
Speaker 2: through the forest of the trees and understand what's coming

1645
01:16:40,360 --> 01:16:44,800
Speaker 2: down the pipeline, and issues. Those are the three components

1646
01:16:44,800 --> 01:16:52,280
Speaker 2: that make a business fail. So if you have accountability,

1647
01:16:52,960 --> 01:16:55,360
Speaker 2: things are not slipping through the cracks. So if I

1648
01:16:55,439 --> 01:16:58,840
Speaker 2: have a task that I need one of my teams

1649
01:16:58,880 --> 01:17:02,599
Speaker 2: to do, and in that task we talk about it.

1650
01:17:02,600 --> 01:17:05,280
Speaker 2: We have a what's called a level ten for an

1651
01:17:05,320 --> 01:17:08,360
Speaker 2: hour and thirty minutes every single week. The only time

1652
01:17:08,400 --> 01:17:09,880
Speaker 2: you miss it if you're dead, are you in jail,

1653
01:17:10,439 --> 01:17:13,960
Speaker 2: only time you miss it. And in that meeting we

1654
01:17:14,000 --> 01:17:16,439
Speaker 2: talk about issues. So the issues. When we have an issue,

1655
01:17:16,560 --> 01:17:20,080
Speaker 2: they might be like, oh man, you know I don't

1656
01:17:20,200 --> 01:17:20,599
Speaker 2: like that.

1657
01:17:21,360 --> 01:17:24,440
Speaker 7: Every time I come in spec.

1658
01:17:24,240 --> 01:17:26,280
Speaker 2: As loud as hell, he's throwing me off. I don't

1659
01:17:26,320 --> 01:17:28,240
Speaker 2: like you know, I don't like it. So it gives

1660
01:17:28,360 --> 01:17:31,719
Speaker 2: them a safe place to come and express themselves instead

1661
01:17:31,720 --> 01:17:34,800
Speaker 2: of them balling it up hall less quit and say

1662
01:17:34,840 --> 01:17:36,200
Speaker 2: I don't want to be here no more. You can

1663
01:17:36,240 --> 01:17:38,559
Speaker 2: literally have a safe place to talk about your issues.

1664
01:17:39,120 --> 01:17:41,080
Speaker 2: So now what happens is you put it on the

1665
01:17:41,120 --> 01:17:43,559
Speaker 2: issues list what we call the issues list, and then

1666
01:17:43,720 --> 01:17:48,920
Speaker 2: you do it they call IDs mode, Identify, discuss and solve.

1667
01:17:49,520 --> 01:17:52,400
Speaker 2: So once you identify what the problem is, we all

1668
01:17:52,439 --> 01:17:54,960
Speaker 2: discussed it as a leadership team. And once we discuss

1669
01:17:55,000 --> 01:17:56,920
Speaker 2: it as a leadership team, the next step is to

1670
01:17:56,960 --> 01:17:59,080
Speaker 2: get the solve. What is the solve? What is the solution?

1671
01:17:59,560 --> 01:17:59,680
Speaker 3: Right?

1672
01:17:59,720 --> 01:18:03,719
Speaker 2: We don't talk about the problem. We talk about the solution. Right.

1673
01:18:03,800 --> 01:18:07,280
Speaker 2: Once we have the discussion and once you have to solve,

1674
01:18:07,320 --> 01:18:10,040
Speaker 2: it goes on a seven day to do you're accountable

1675
01:18:10,080 --> 01:18:12,720
Speaker 2: for this, okay, I'm looking in your eyes, Boomed, You're

1676
01:18:12,720 --> 01:18:15,840
Speaker 2: accountable for it. You got seven days. When that seven

1677
01:18:15,920 --> 01:18:17,760
Speaker 2: days come around, we look at the to do list

1678
01:18:17,800 --> 01:18:20,000
Speaker 2: on everybody that was supposed to do stuff. If it's

1679
01:18:20,040 --> 01:18:22,960
Speaker 2: not completed, we say why it wasn't completed, and then

1680
01:18:23,000 --> 01:18:25,240
Speaker 2: if it's still not complete, out the next week or

1681
01:18:25,280 --> 01:18:26,960
Speaker 2: we push it back to the issues list, then we

1682
01:18:27,080 --> 01:18:29,920
Speaker 2: identify it, discuss and solve it again and see what

1683
01:18:30,080 --> 01:18:33,599
Speaker 2: is the issue right. The next things rocks right they

1684
01:18:33,640 --> 01:18:37,920
Speaker 2: call it rocks is basically having things that it's going

1685
01:18:38,000 --> 01:18:41,720
Speaker 2: to push your business ahead the fastest, and we come

1686
01:18:41,800 --> 01:18:43,240
Speaker 2: up with a big ass white board, Like in my

1687
01:18:43,280 --> 01:18:44,880
Speaker 2: living room, I got a big ass white board. I

1688
01:18:44,880 --> 01:18:48,680
Speaker 2: don't even my TV is behind like freaking sixty inch. No,

1689
01:18:48,720 --> 01:18:50,519
Speaker 2: it is longer than that. I don't know. It's from

1690
01:18:50,600 --> 01:18:53,000
Speaker 2: like wall to wall basically, and we map out the

1691
01:18:53,040 --> 01:18:56,000
Speaker 2: whole whiteboard and we put down everything that's going to

1692
01:18:56,120 --> 01:19:01,000
Speaker 2: like bring the business freaking it's scale it fast as possible,

1693
01:19:01,120 --> 01:19:02,760
Speaker 2: and then we carve it out and then we have

1694
01:19:02,920 --> 01:19:07,000
Speaker 2: a good five to seven and that's what the company

1695
01:19:07,040 --> 01:19:10,000
Speaker 2: focused on. And then everybody else that's on the leadership team,

1696
01:19:10,000 --> 01:19:13,320
Speaker 2: I have the market in person, you have you have

1697
01:19:13,360 --> 01:19:16,320
Speaker 2: the operation. So even every department that have their own

1698
01:19:16,320 --> 01:19:20,320
Speaker 2: individual rocks what they call it, and they would have

1699
01:19:20,360 --> 01:19:22,400
Speaker 2: to get that rock done within three months. So it's

1700
01:19:22,400 --> 01:19:24,960
Speaker 2: three month goal. So every single week we check in

1701
01:19:25,000 --> 01:19:27,080
Speaker 2: on the rocks, how is this doing on track, off track,

1702
01:19:27,120 --> 01:19:29,400
Speaker 2: on track, off track, on track, and we say everything,

1703
01:19:29,560 --> 01:19:32,840
Speaker 2: every single rock that we that we have, every single

1704
01:19:32,920 --> 01:19:38,000
Speaker 2: rock that we decide to actually to actually take on.

1705
01:19:39,400 --> 01:19:43,960
Speaker 2: But those things are big ass goals. And man, ever

1706
01:19:44,000 --> 01:19:46,800
Speaker 2: since I've been on this system, like my company grew

1707
01:19:46,840 --> 01:19:50,479
Speaker 2: sixteen three years. This year, I got two companies going

1708
01:19:50,520 --> 01:19:52,800
Speaker 2: to make the eight five thousand fastest grown companies in

1709
01:19:52,840 --> 01:19:56,280
Speaker 2: America out of eighteen million companies. Two of them people

1710
01:19:56,280 --> 01:19:58,679
Speaker 2: don't even make the list at all. Right, I got

1711
01:19:58,680 --> 01:20:02,040
Speaker 2: two companies going on because systems like this that keep

1712
01:20:02,080 --> 01:20:06,439
Speaker 2: my team accountable, goal setting and going through issues, hashing

1713
01:20:06,479 --> 01:20:09,240
Speaker 2: it out, making it happen. And it's all based on

1714
01:20:09,800 --> 01:20:13,080
Speaker 2: It's all based on positions versus titles. This accountability chart.

1715
01:20:13,360 --> 01:20:15,760
Speaker 2: It's not like, oh I'm the CEO. Oh I'm just not.

1716
01:20:15,920 --> 01:20:16,920
Speaker 7: It's the integrator.

1717
01:20:17,600 --> 01:20:19,960
Speaker 2: You got, the visionary, got the integrator, and then underneath

1718
01:20:20,000 --> 01:20:21,800
Speaker 2: it is all the different departments.

1719
01:20:23,160 --> 01:20:25,320
Speaker 3: So what do you so? All right, so as far

1720
01:20:25,320 --> 01:20:28,160
Speaker 3: as the academy, what are you actually teaching at the

1721
01:20:28,200 --> 01:20:31,799
Speaker 3: academy and what are the offerings that that provides?

1722
01:20:32,280 --> 01:20:34,479
Speaker 2: So what I'm teaching? Well, first of all, I seeing

1723
01:20:34,920 --> 01:20:40,040
Speaker 2: a huge issue in the education space. I feel like

1724
01:20:40,080 --> 01:20:44,439
Speaker 2: the education space is just horrible. I think that the

1725
01:20:44,479 --> 01:20:46,320
Speaker 2: way it's set up, it is set up for you

1726
01:20:46,400 --> 01:20:48,479
Speaker 2: to fail as soon as.

1727
01:20:48,320 --> 01:20:50,120
Speaker 7: You get out into the real world, you like ten

1728
01:20:50,160 --> 01:20:50,800
Speaker 7: steps back.

1729
01:20:50,680 --> 01:20:54,599
Speaker 2: Because you gotta climb out of debt now. And I

1730
01:20:54,680 --> 01:20:57,200
Speaker 2: just don't believe in that. So I decided to launch

1731
01:20:57,240 --> 01:21:00,840
Speaker 2: my academy, and I went to Harvard to go, like

1732
01:21:00,960 --> 01:21:03,600
Speaker 2: figure out their systems, because I'm a strong believer you

1733
01:21:03,640 --> 01:21:06,240
Speaker 2: don't recreate the wheel, right, So I went to go

1734
01:21:06,280 --> 01:21:08,920
Speaker 2: to see what systems how they were doing. They do

1735
01:21:09,000 --> 01:21:12,160
Speaker 2: it based on case studies and the way that the

1736
01:21:12,280 --> 01:21:14,360
Speaker 2: study and like how the professors move and everything, and

1737
01:21:14,400 --> 01:21:16,960
Speaker 2: I was, all right, cool, let me replace the professor

1738
01:21:18,600 --> 01:21:23,400
Speaker 2: with a millionaire mentor, because I truly believe that somebody

1739
01:21:23,439 --> 01:21:25,600
Speaker 2: can only take you as further as they win. So

1740
01:21:25,640 --> 01:21:28,320
Speaker 2: if the professor never went nowhere, you're going to take

1741
01:21:28,360 --> 01:21:31,559
Speaker 2: me as far as you went yourself. Right. So I

1742
01:21:31,560 --> 01:21:36,679
Speaker 2: feel like if I can get multimillionaire seven eight nine

1743
01:21:36,680 --> 01:21:39,360
Speaker 2: figure earners I even't got a ten figure earner in

1744
01:21:39,360 --> 01:21:45,720
Speaker 2: my program and get them to teach skill sets, that

1745
01:21:45,760 --> 01:21:49,160
Speaker 2: makes the most sense because if you did one hundred

1746
01:21:49,200 --> 01:21:52,000
Speaker 2: million dollars in sales, then of course you can teach

1747
01:21:52,040 --> 01:21:54,439
Speaker 2: my students how to freaking make a million dollars in sales.

1748
01:21:54,439 --> 01:21:56,200
Speaker 2: You did one hundred so at least they can do

1749
01:21:56,600 --> 01:22:00,439
Speaker 2: freaking whatever, you know, whatever they decide they want to

1750
01:22:00,479 --> 01:22:01,480
Speaker 2: do from that information.

1751
01:22:02,360 --> 01:22:03,880
Speaker 7: And the same thing for sales marketing.

1752
01:22:03,960 --> 01:22:06,320
Speaker 2: So I find like real experts that they kill it

1753
01:22:06,360 --> 01:22:10,200
Speaker 2: in that market, and I have them teaching the program,

1754
01:22:10,280 --> 01:22:12,680
Speaker 2: so I get the like, if you like a guy

1755
01:22:12,720 --> 01:22:15,320
Speaker 2: who's teaching leadership in my program, he runs over five

1756
01:22:15,360 --> 01:22:18,120
Speaker 2: thousand agents, lead the crap out of them, so he's

1757
01:22:18,120 --> 01:22:21,240
Speaker 2: teaching leadership. Somebody who's doing over a million a million

1758
01:22:21,280 --> 01:22:23,960
Speaker 2: dollars an AD spent, they're teaching you ads. The person

1759
01:22:24,000 --> 01:22:27,720
Speaker 2: that's that's doing my operation system is the person who

1760
01:22:27,760 --> 01:22:32,120
Speaker 2: has twenty five million and built it from his operation system.

1761
01:22:32,320 --> 01:22:35,160
Speaker 2: Get in the same operation system I use, all right, So,

1762
01:22:35,280 --> 01:22:38,880
Speaker 2: like all these different components is all based on people

1763
01:22:38,960 --> 01:22:41,800
Speaker 2: that's killing it right now, not some outdated information for

1764
01:22:41,840 --> 01:22:46,320
Speaker 2: a premium price. I'm literally giving real tangible information that

1765
01:22:46,520 --> 01:22:50,559
Speaker 2: people can use that's working right now. And I decided

1766
01:22:50,600 --> 01:22:53,920
Speaker 2: to create everything that I needed when I first started

1767
01:22:53,960 --> 01:22:56,120
Speaker 2: in business because when I first started in business, like,

1768
01:22:56,720 --> 01:22:59,439
Speaker 2: I didn't know none of this stuff. I didn't know

1769
01:23:00,320 --> 01:23:04,840
Speaker 2: about customer support leadership. I was like, all right, I

1770
01:23:04,920 --> 01:23:07,200
Speaker 2: get a team, right, and they helped me out and

1771
01:23:07,240 --> 01:23:09,320
Speaker 2: they worked for me. I didn't know how to motivate

1772
01:23:09,360 --> 01:23:12,320
Speaker 2: people and inspire them and drive them forward and teach

1773
01:23:12,360 --> 01:23:14,040
Speaker 2: them and mentor them. I ain't know none of that.

1774
01:23:14,040 --> 01:23:15,680
Speaker 2: So I had to learn that. And then when I

1775
01:23:15,720 --> 01:23:18,120
Speaker 2: got in the next step was like, okay, well now

1776
01:23:18,120 --> 01:23:21,839
Speaker 2: that I know that, now I started to get sales.

1777
01:23:22,080 --> 01:23:23,840
Speaker 2: But when I started to get sales, like, okay, well

1778
01:23:23,880 --> 01:23:25,920
Speaker 2: this is not going faster. Now I had to learn sales.

1779
01:23:26,280 --> 01:23:28,559
Speaker 2: And then I got the sales all right, the sales

1780
01:23:28,600 --> 01:23:30,040
Speaker 2: coming in, but now shit is getting drops.

1781
01:23:30,080 --> 01:23:31,360
Speaker 7: So now I got to learn marketing.

1782
01:23:31,479 --> 01:23:33,599
Speaker 2: Okay, damn, So how do you do this? Market Facebook? Ad?

1783
01:23:33,840 --> 01:23:35,320
Speaker 7: Okay, figure that out.

1784
01:23:35,439 --> 01:23:37,000
Speaker 2: Now. I was like, all right, people coming in, but

1785
01:23:37,000 --> 01:23:39,599
Speaker 2: now leaving at the back door because my operations is broken.

1786
01:23:39,920 --> 01:23:41,240
Speaker 2: So I'm like, all right, well, how the hell do

1787
01:23:41,280 --> 01:23:44,160
Speaker 2: you do operations? So, like every single thing that I

1788
01:23:44,320 --> 01:23:47,879
Speaker 2: learned creating my wealth, I literally put in the program

1789
01:23:48,120 --> 01:23:53,200
Speaker 2: and I put all my most successful call leads that

1790
01:23:53,240 --> 01:23:57,679
Speaker 2: they murder in those specific fields teach that specific subject matter,

1791
01:23:58,080 --> 01:24:00,280
Speaker 2: even if I know I was great at it, if

1792
01:24:00,280 --> 01:24:03,479
Speaker 2: they're killing it in that specific niche, I let them

1793
01:24:03,520 --> 01:24:07,479
Speaker 2: teach in the program, and I created what they call

1794
01:24:07,560 --> 01:24:10,720
Speaker 2: is the Entrepreneur NBA Program. So it's my version of

1795
01:24:10,720 --> 01:24:14,320
Speaker 2: an NBA Master Business Affluence because we got to build wealth.

1796
01:24:14,920 --> 01:24:17,880
Speaker 2: We got to build wealth the affluence like they're teaching

1797
01:24:17,920 --> 01:24:21,240
Speaker 2: in the program. So that was really my main vision

1798
01:24:21,280 --> 01:24:26,240
Speaker 2: behind it is building more leaders in the community, helping

1799
01:24:26,240 --> 01:24:28,680
Speaker 2: people start a business from scratch, not even knowing the

1800
01:24:28,760 --> 01:24:31,439
Speaker 2: ideas and the nine to five jobs, trying to figure

1801
01:24:31,439 --> 01:24:33,720
Speaker 2: out how do I transition out of this? Like what

1802
01:24:33,840 --> 01:24:35,280
Speaker 2: you I do? I don't know how to do this.

1803
01:24:35,520 --> 01:24:38,160
Speaker 2: I put everything, laid it out step by step. Like

1804
01:24:38,240 --> 01:24:41,679
Speaker 2: Maddy j is known for building businesses from scratch quickly.

1805
01:24:41,800 --> 01:24:44,040
Speaker 2: He's teaching a business in the box section how to

1806
01:24:44,080 --> 01:24:46,400
Speaker 2: start your business from literally from scratch him five hundred.

1807
01:24:46,439 --> 01:24:50,240
Speaker 2: He's teaching a credit portion in my program. Now you

1808
01:24:50,280 --> 01:24:53,600
Speaker 2: got credit. I'm teaching mindset in the program, right like

1809
01:24:53,880 --> 01:24:56,160
Speaker 2: all these different components that were teaching and were breaking

1810
01:24:56,200 --> 01:24:59,240
Speaker 2: it down social media, branding, marketing, everything you need to

1811
01:24:59,240 --> 01:25:01,840
Speaker 2: have a successful business. The Reach seven figures and the

1812
01:25:01,920 --> 01:25:06,000
Speaker 2: fastest time possible, and I put it all in one curriculum,

1813
01:25:06,200 --> 01:25:08,639
Speaker 2: step by step where you don't have to do no thinking. Literally,

1814
01:25:08,680 --> 01:25:10,920
Speaker 2: a freaking nine year old could come in and build

1815
01:25:10,960 --> 01:25:11,920
Speaker 2: a million dollar business.

1816
01:25:11,920 --> 01:25:14,360
Speaker 3: So it's bigger than just ads. Is a business, it's

1817
01:25:14,400 --> 01:25:16,519
Speaker 3: a whole business model, like a business school.

1818
01:25:16,720 --> 01:25:18,800
Speaker 7: It's a business school, it's an online business school.

1819
01:25:19,560 --> 01:25:21,880
Speaker 3: And you know, nineteen key shot out to him. He

1820
01:25:21,920 --> 01:25:24,080
Speaker 3: said something that was very profound. We interviewed him. He

1821
01:25:24,080 --> 01:25:27,480
Speaker 3: said that education has actually created a lot of opportunities

1822
01:25:27,760 --> 01:25:30,479
Speaker 3: because everything that they didn't teach in school has now

1823
01:25:30,520 --> 01:25:33,840
Speaker 3: created an opportunity for experts and entrepreneurs in the field

1824
01:25:34,240 --> 01:25:36,559
Speaker 3: to actually educate at a much lower price. If they

1825
01:25:36,560 --> 01:25:37,840
Speaker 3: think about a lot of people have a problem of

1826
01:25:37,880 --> 01:25:40,479
Speaker 3: online education. But it was interesting. We interviewed Mark Cuban

1827
01:25:40,920 --> 01:25:43,439
Speaker 3: and he said that he pays for courses and he

1828
01:25:44,000 --> 01:25:46,280
Speaker 3: pays for stuff online all the time to educate himself

1829
01:25:46,280 --> 01:25:48,760
Speaker 3: because he has to constantly stay above the curve because

1830
01:25:48,760 --> 01:25:51,759
Speaker 3: things change so quickly, and it's like, hey, the majority

1831
01:25:51,800 --> 01:25:53,840
Speaker 3: of stuff that we talk about on our your leision

1832
01:25:53,840 --> 01:25:57,000
Speaker 3: that not even teaching it. There's no credit class, there's

1833
01:25:57,040 --> 01:26:01,120
Speaker 3: no social media Facebook ad real class, same thing. There's

1834
01:26:01,120 --> 01:26:03,839
Speaker 3: none of these classes in college. The curriculum is so outdated.

1835
01:26:03,840 --> 01:26:07,400
Speaker 3: Even in business schools, they're still teaching supplying demand, they're

1836
01:26:07,400 --> 01:26:10,200
Speaker 3: still teaching theories, case studies, stuff like that. So A,

1837
01:26:10,360 --> 01:26:13,280
Speaker 3: it's not really even offered, and B even if it

1838
01:26:13,360 --> 01:26:16,240
Speaker 3: was offered, when you look at the price, you can

1839
01:26:16,320 --> 01:26:19,839
Speaker 3: really compare like a community college. It's like the prices

1840
01:26:19,880 --> 01:26:22,240
Speaker 3: of courses are really like a community college level, maybe

1841
01:26:22,280 --> 01:26:24,640
Speaker 3: even cheaper for one course. If you go to like

1842
01:26:25,560 --> 01:26:28,160
Speaker 3: even a state school is probably averaging like twelve to

1843
01:26:28,240 --> 01:26:32,400
Speaker 3: twenty five thousand. Private schools anywhere from twenty five to

1844
01:26:32,760 --> 01:26:37,040
Speaker 3: sixty thousand a year, No a year. You know what

1845
01:26:37,080 --> 01:26:39,080
Speaker 3: I'm saying. You got to take out one hundred thousand

1846
01:26:39,120 --> 01:26:41,519
Speaker 3: dollars a student a loan debt, and you can't even

1847
01:26:41,560 --> 01:26:43,320
Speaker 3: get a job. There's not even guarantee if you can

1848
01:26:43,320 --> 01:26:46,439
Speaker 3: even get a job. So it's like, look at it

1849
01:26:46,439 --> 01:26:49,080
Speaker 3: from it's always we have to look at how we

1850
01:26:49,439 --> 01:26:51,120
Speaker 3: I think a lot of times depending on how you

1851
01:26:51,160 --> 01:26:53,240
Speaker 3: look at something, you have a different perspective on it.

1852
01:26:53,840 --> 01:26:58,040
Speaker 3: Where it's like you have no problem taking a gamble

1853
01:26:58,600 --> 01:27:03,040
Speaker 3: going to private school your whole life and then going

1854
01:27:03,080 --> 01:27:08,280
Speaker 3: to college and sixty thousand dollars down line and hey,

1855
01:27:08,360 --> 01:27:11,639
Speaker 3: answering phones. I'm just saying they tried to try two,

1856
01:27:12,840 --> 01:27:15,360
Speaker 3: Like that's no problem. But then it's like he was like,

1857
01:27:15,360 --> 01:27:18,880
Speaker 3: oh this this course might be risky. Your whole life's

1858
01:27:18,920 --> 01:27:19,360
Speaker 3: been risky.

1859
01:27:19,439 --> 01:27:23,240
Speaker 2: Yo, listen to this, man, I've seen because Harvard is

1860
01:27:23,320 --> 01:27:23,800
Speaker 2: catching on.

1861
01:27:24,320 --> 01:27:25,920
Speaker 7: So now they're doing online.

1862
01:27:26,400 --> 01:27:30,640
Speaker 2: They're doing online schools now right, they have online programs.

1863
01:27:31,040 --> 01:27:33,880
Speaker 2: And it cracked me up. Man, I went on the

1864
01:27:33,960 --> 01:27:36,280
Speaker 2: actually target me because I went I went to Harvard

1865
01:27:37,080 --> 01:27:40,160
Speaker 2: and they targeted me in that pixel hell, so they

1866
01:27:40,280 --> 01:27:40,800
Speaker 2: targeted me.

1867
01:27:41,240 --> 01:27:43,800
Speaker 7: And I looked at I look at the comments. First

1868
01:27:43,840 --> 01:27:47,880
Speaker 7: thing I see scam. I say, Yo, they.

1869
01:27:47,720 --> 01:27:52,519
Speaker 2: Don't anything online to people is a scam. Harvard even

1870
01:27:52,560 --> 01:27:54,680
Speaker 2: getting it, I was like, Harvard ain't good enough? How

1871
01:27:54,680 --> 01:27:57,160
Speaker 2: it is Harvard a scam? I was so confused. I

1872
01:27:57,240 --> 01:27:59,719
Speaker 2: was like, Yo, this is just too much at this point.

1873
01:27:59,800 --> 01:28:02,479
Speaker 2: And I think anything that's different than what the normal

1874
01:28:02,560 --> 01:28:08,160
Speaker 2: people uh tells the society. People are uncomfortable with it.

1875
01:28:08,360 --> 01:28:10,439
Speaker 2: Uncomfortable with it. It's just a new way of learning.

1876
01:28:10,920 --> 01:28:11,439
Speaker 5: This is the.

1877
01:28:12,960 --> 01:28:14,439
Speaker 2: This is the evolution of learning.

1878
01:28:14,600 --> 01:28:17,679
Speaker 5: It is education. This is the real education.

1879
01:28:18,920 --> 01:28:22,120
Speaker 2: Learn from people that really did this before, not like

1880
01:28:22,800 --> 01:28:27,080
Speaker 2: people people learning from right now. People are learning from

1881
01:28:27,439 --> 01:28:31,000
Speaker 2: travel agents. They say, hey, man, it's gonna be great

1882
01:28:31,040 --> 01:28:31,960
Speaker 2: over there at Jamaica.

1883
01:28:32,080 --> 01:28:32,240
Speaker 1: Yeah.

1884
01:28:32,320 --> 01:28:34,280
Speaker 2: Yeah, you ever been in Jamaica? Nah, but I heard

1885
01:28:34,320 --> 01:28:36,439
Speaker 2: it's good over there. Man, it's great. I'm telling you,

1886
01:28:36,439 --> 01:28:39,400
Speaker 2: go over there. This is what's gonna happen to you.

1887
01:28:39,439 --> 01:28:43,320
Speaker 2: No tour guides They're like, yo, already been there before.

1888
01:28:43,600 --> 01:28:44,800
Speaker 2: You go over there and make it left.

1889
01:28:44,840 --> 01:28:44,960
Speaker 3: Yo.

1890
01:28:45,000 --> 01:28:46,240
Speaker 7: They got some good food over there.

1891
01:28:46,280 --> 01:28:48,640
Speaker 2: You want to go over there, Na, they racist over

1892
01:28:48,760 --> 01:28:50,720
Speaker 2: don't go over there, bro, Nah, don't go over there.

1893
01:28:50,960 --> 01:28:53,640
Speaker 2: Go yeah, over here. This is the plug man. They

1894
01:28:53,680 --> 01:28:57,840
Speaker 2: got some through it so they can navi They can

1895
01:28:57,880 --> 01:29:01,120
Speaker 2: help you navigate. But you gonna learn from somebody that'd

1896
01:29:01,120 --> 01:29:02,240
Speaker 2: never been where you want to be at.

1897
01:29:03,000 --> 01:29:05,719
Speaker 3: And it's like I always say all the time, because

1898
01:29:05,840 --> 01:29:07,320
Speaker 3: you know, I went to shout out to the University

1899
01:29:07,320 --> 01:29:09,840
Speaker 3: of Hawaii. I have none against them, great school, but I

1900
01:29:09,880 --> 01:29:12,840
Speaker 3: say all the time, like my school, Ey University, My

1901
01:29:12,920 --> 01:29:15,840
Speaker 3: school took me further than state school. It's not it's

1902
01:29:15,880 --> 01:29:17,960
Speaker 3: not a biased opinion. It's just the fact the things

1903
01:29:18,000 --> 01:29:20,880
Speaker 3: that I learned in college. I mean if I was

1904
01:29:20,920 --> 01:29:23,439
Speaker 3: just relying on that, I'd be in trouble. Absolutely, the

1905
01:29:23,520 --> 01:29:27,240
Speaker 3: relationships and the information that I got just from creating

1906
01:29:27,240 --> 01:29:32,080
Speaker 3: this platform has changed not only my life, odds are

1907
01:29:32,960 --> 01:29:37,519
Speaker 3: generations of lives. Like the state education that I got

1908
01:29:37,600 --> 01:29:40,840
Speaker 3: in college would not have changed generations of life or

1909
01:29:40,840 --> 01:29:44,799
Speaker 3: the communications degree impossible, be pretty difficult.

1910
01:29:46,400 --> 01:29:50,600
Speaker 2: But you know what, I'm confused about how nobody's catching on?

1911
01:29:50,720 --> 01:29:55,120
Speaker 2: It is like it's millions of people who graduate every

1912
01:29:55,160 --> 01:30:01,600
Speaker 2: single year. Is hundreds of professors who know the textbook

1913
01:30:01,640 --> 01:30:04,920
Speaker 2: from the first page to the last page. But they

1914
01:30:05,040 --> 01:30:07,360
Speaker 2: gonna teach you how to get wealthy.

1915
01:30:08,200 --> 01:30:12,040
Speaker 7: They got it themselves. How is nobody catching on?

1916
01:30:12,160 --> 01:30:12,400
Speaker 3: It is?

1917
01:30:12,520 --> 01:30:17,000
Speaker 2: And everybody that I know who went to college, are

1918
01:30:17,040 --> 01:30:18,720
Speaker 2: you doing what you went to college for? Right now?

1919
01:30:20,000 --> 01:30:21,439
Speaker 3: Technical communications degree?

1920
01:30:21,479 --> 01:30:26,519
Speaker 4: So I went to school for education. So it's it's

1921
01:30:26,600 --> 01:30:30,320
Speaker 4: crazy because now he's a financial advisor. I'm in education,

1922
01:30:30,400 --> 01:30:32,639
Speaker 4: So what kind of makes sense? We still are educating.

1923
01:30:33,080 --> 01:30:34,719
Speaker 4: I went to school for physic and help, all.

1924
01:30:34,640 --> 01:30:36,600
Speaker 2: Right, so you two people I know how to everybody

1925
01:30:37,080 --> 01:30:40,280
Speaker 2: everybody I ever asked that question to. But even before

1926
01:30:40,320 --> 01:30:42,599
Speaker 2: literally tell me they're not doing what they went to college.

1927
01:30:42,600 --> 01:30:44,040
Speaker 3: But even before this I will find. I'm still a

1928
01:30:44,080 --> 01:30:46,800
Speaker 3: financial advisor still to this day. And I mean the

1929
01:30:46,800 --> 01:30:50,080
Speaker 3: communications degree didn't help me with that, so that's true. Yeah,

1930
01:30:50,080 --> 01:30:52,320
Speaker 3: so my business acumen and stuff like that. I mean,

1931
01:30:52,360 --> 01:30:53,160
Speaker 3: I it.

1932
01:30:53,080 --> 01:30:55,559
Speaker 7: Ain't come from college, but you're still all that money.

1933
01:30:56,080 --> 01:30:57,320
Speaker 3: No, I had a scholarship.

1934
01:30:58,000 --> 01:31:01,240
Speaker 5: You gotta look at you gotta look right. Yeah, I

1935
01:31:01,280 --> 01:31:06,920
Speaker 5: still know that money. Wow, that's a whole other issue.

1936
01:31:06,920 --> 01:31:09,639
Speaker 2: But the point I'm making this Like everybody I asked,

1937
01:31:09,760 --> 01:31:12,599
Speaker 2: especially my students, I say, yo, even in my training

1938
01:31:12,680 --> 01:31:15,519
Speaker 2: sometimes I'll be like, Yo, how much college that you're

1939
01:31:15,560 --> 01:31:19,120
Speaker 2: in And they're like, yo, two fifty.

1940
01:31:19,040 --> 01:31:21,599
Speaker 7: And I was okay, was it worth it? Bro one

1941
01:31:21,680 --> 01:31:23,120
Speaker 7: hundred percent? It'd be one person.

1942
01:31:23,200 --> 01:31:25,680
Speaker 2: I always say that one it'd be you in the

1943
01:31:25,720 --> 01:31:29,160
Speaker 2: common you know, like everybody else don't mean it.

1944
01:31:29,360 --> 01:31:29,880
Speaker 5: They don't mean it.

1945
01:31:29,880 --> 01:31:32,080
Speaker 4: They just don't want to admit, like to themselves, like yo, damn,

1946
01:31:32,080 --> 01:31:34,759
Speaker 4: I paid three hundred thousand and I'm about to try

1947
01:31:34,800 --> 01:31:37,080
Speaker 4: to make fifty for the next five years.

1948
01:31:37,120 --> 01:31:38,360
Speaker 5: It's like you don't want admit you know.

1949
01:31:38,439 --> 01:31:40,120
Speaker 3: You know what happens when you when you fi I

1950
01:31:40,160 --> 01:31:42,559
Speaker 3: think we said this for Grant. When you follow, when

1951
01:31:42,600 --> 01:31:45,679
Speaker 3: you follow the rules, is when you lose no absolute

1952
01:31:46,439 --> 01:31:48,360
Speaker 3: everybody that I know that has done it the right

1953
01:31:48,400 --> 01:31:53,160
Speaker 3: way is it has lost people that are entrepreneurs. That's winging.

1954
01:31:53,240 --> 01:31:55,360
Speaker 3: We've been in Miami just thwing like on the one way,

1955
01:31:57,160 --> 01:31:59,360
Speaker 3: figure it out. Figure out when when we figure it out,

1956
01:31:59,360 --> 01:32:03,040
Speaker 3: Like what I'm saying, it's like it's like the average

1957
01:32:03,040 --> 01:32:05,000
Speaker 3: person's like, I gotta get back home, I gotta call

1958
01:32:05,040 --> 01:32:07,120
Speaker 3: my boss. I can't extend. Now I can do whatever

1959
01:32:07,120 --> 01:32:12,679
Speaker 3: you want, breaking every rule possible and just succeeding. Yeah,

1960
01:32:13,000 --> 01:32:15,040
Speaker 3: you're trying to follow. You're trying to follow every single

1961
01:32:15,120 --> 01:32:18,960
Speaker 3: thing that society except for you. And it's like Derek Grace,

1962
01:32:19,560 --> 01:32:23,160
Speaker 3: it's generations of failure. You're following generations.

1963
01:32:23,280 --> 01:32:24,800
Speaker 5: It didn't work in the seventies. It's not gonna work

1964
01:32:24,800 --> 01:32:26,240
Speaker 5: in a generational failure.

1965
01:32:26,960 --> 01:32:29,320
Speaker 3: It's not even like something to be like, it's just

1966
01:32:29,360 --> 01:32:33,120
Speaker 3: like your grandparents didn't know. They was taught, Yo, you

1967
01:32:33,120 --> 01:32:35,880
Speaker 3: gotta work hard, you gotta do this. Your parents didn't know,

1968
01:32:37,280 --> 01:32:40,000
Speaker 3: but now you know and you can see from your

1969
01:32:40,000 --> 01:32:44,000
Speaker 3: grandparents your parents that it hasn't worked. So in order

1970
01:32:44,000 --> 01:32:45,879
Speaker 3: to change something, if you're not it's like the definition

1971
01:32:45,920 --> 01:32:48,160
Speaker 3: of insanity. If you keep doing the same thing expecting

1972
01:32:48,200 --> 01:32:51,200
Speaker 3: the second it's not going to happen. I'm be honest

1973
01:32:51,240 --> 01:32:52,160
Speaker 3: with you. It's just not gonna happen.

1974
01:32:52,200 --> 01:32:53,320
Speaker 7: Nobody's coming to save you.

1975
01:32:53,400 --> 01:32:55,840
Speaker 2: I heard Bill Gates say one day, if you are

1976
01:32:56,720 --> 01:32:58,320
Speaker 2: boring poor is not your fault.

1977
01:32:58,479 --> 01:33:00,479
Speaker 7: If you die poor, that's your fault.

1978
01:33:00,720 --> 01:33:01,200
Speaker 3: It's on you.

1979
01:33:01,560 --> 01:33:02,080
Speaker 2: It's on you.

1980
01:33:02,200 --> 01:33:03,400
Speaker 7: It's too much information.

1981
01:33:03,680 --> 01:33:07,360
Speaker 2: You got your university, you got my academy, like, it's

1982
01:33:07,439 --> 01:33:11,400
Speaker 2: so much information. But people want to go through the

1983
01:33:11,520 --> 01:33:14,720
Speaker 2: traditional school route, and everybody go at the end and

1984
01:33:14,720 --> 01:33:17,120
Speaker 2: they'll be like, man, I mean all this debt, they complain,

1985
01:33:17,520 --> 01:33:18,920
Speaker 2: and then when they do get out of it, and this

1986
01:33:19,080 --> 01:33:21,760
Speaker 2: is this is what pisses me off. They they work

1987
01:33:21,800 --> 01:33:24,360
Speaker 2: their whole life, They go to all these years of college,

1988
01:33:24,560 --> 01:33:26,920
Speaker 2: they finally get out, can't even get a job, no

1989
01:33:27,120 --> 01:33:27,639
Speaker 2: job for them.

1990
01:33:27,640 --> 01:33:29,519
Speaker 7: And then when they try to get a job, they say, Okay, what.

1991
01:33:29,560 --> 01:33:31,800
Speaker 2: Experience you got, How I'm gonna have experienced? Like if

1992
01:33:31,840 --> 01:33:34,040
Speaker 2: you ain't hiring me, all right, cool, So they will

1993
01:33:34,120 --> 01:33:35,639
Speaker 2: go through that, they get a job. Now they work

1994
01:33:35,680 --> 01:33:37,719
Speaker 2: their whole time. They bust their ass for this place.

1995
01:33:37,760 --> 01:33:40,760
Speaker 2: They built somebody else's dream. And one pandemic happened and

1996
01:33:40,760 --> 01:33:41,719
Speaker 2: everybody lay it off.

1997
01:33:41,840 --> 01:33:45,559
Speaker 4: Yeah, basically that sounds like twenty twenty.

1998
01:33:45,920 --> 01:33:47,840
Speaker 2: That ain't crazy, But if you would have if somebody

1999
01:33:47,880 --> 01:33:51,200
Speaker 2: will spend that same time and effort and energy on

2000
01:33:51,320 --> 01:33:54,880
Speaker 2: building their own dreams instead of building somebody else's how

2001
01:33:54,880 --> 01:33:56,880
Speaker 2: you gonna lay off a boss?

2002
01:33:57,360 --> 01:33:58,120
Speaker 3: Yeah?

2003
01:33:58,320 --> 01:33:59,599
Speaker 5: Fair. I think it's fair.

2004
01:33:59,640 --> 01:34:01,519
Speaker 4: It's fair, and that that's one of those things that

2005
01:34:01,520 --> 01:34:05,360
Speaker 4: I heard. This quote was amazing. It was like people fear,

2006
01:34:05,640 --> 01:34:07,640
Speaker 4: they live with fear, and when they surely just be

2007
01:34:07,800 --> 01:34:10,599
Speaker 4: worried about regret because what happens when you don't do it?

2008
01:34:11,479 --> 01:34:12,280
Speaker 5: You know what I'm saying, Like.

2009
01:34:12,240 --> 01:34:14,000
Speaker 4: We don't live with fear, Like we went out on

2010
01:34:14,000 --> 01:34:15,680
Speaker 4: the edge, like we never thought like this thing's gonna work.

2011
01:34:15,680 --> 01:34:19,360
Speaker 5: We're just like what if we don't do this? The opportunity,

2012
01:34:19,400 --> 01:34:21,360
Speaker 5: cause what if I don't do this?

2013
01:34:22,479 --> 01:34:26,439
Speaker 2: That's that's too many people think of the the cup

2014
01:34:26,520 --> 01:34:30,800
Speaker 2: half empty instead of half for like, not not if

2015
01:34:30,840 --> 01:34:35,400
Speaker 2: I get If I don't get this, what's gonna happen?

2016
01:34:36,040 --> 01:34:38,519
Speaker 2: What's the bad things that's gonna happen? No, if I

2017
01:34:38,560 --> 01:34:40,840
Speaker 2: get this, what is the possibilities if I get this?

2018
01:34:41,000 --> 01:34:43,160
Speaker 3: I realized you got two types of people in this world.

2019
01:34:43,640 --> 01:34:47,360
Speaker 3: Those asks? Why those asks? Why not? Like I was

2020
01:34:47,360 --> 01:34:49,200
Speaker 3: talking to my son, I'm like, that's just say that's

2021
01:34:49,200 --> 01:34:49,599
Speaker 3: my son.

2022
01:34:49,720 --> 01:34:51,400
Speaker 5: I was.

2023
01:34:51,720 --> 01:34:53,560
Speaker 3: I'm like, I'm in Miami. He's like, Yo, you was

2024
01:34:53,600 --> 01:34:55,559
Speaker 3: just in Atlanta. He's like, why are you going to Miami.

2025
01:34:55,680 --> 01:34:58,840
Speaker 3: I'm like, why not? There's no limits to this, but

2026
01:34:58,920 --> 01:35:01,720
Speaker 3: school trained you like that. It's like, don't take more

2027
01:35:01,720 --> 01:35:07,680
Speaker 3: than two vacations a year. Don't go too crazy.

2028
01:35:07,840 --> 01:35:09,640
Speaker 4: They used to kill They're like, yo, you got all

2029
01:35:09,680 --> 01:35:11,720
Speaker 4: these days off, You're not gonna take one. I'm like,

2030
01:35:12,920 --> 01:35:14,360
Speaker 4: They're like, what happens at the end of the year.

2031
01:35:14,400 --> 01:35:14,920
Speaker 5: We don't use them?

2032
01:35:15,000 --> 01:35:16,840
Speaker 4: Like it rolls over like yeah, and then you'll never

2033
01:35:16,920 --> 01:35:19,320
Speaker 4: use it. I'm like, yeah, they right, bro, Like what

2034
01:35:19,439 --> 01:35:21,360
Speaker 4: I got. This doesn't even make no sense, but that's

2035
01:35:21,400 --> 01:35:23,519
Speaker 4: the mindset. It's like, don't use these ads.

2036
01:35:23,520 --> 01:35:25,960
Speaker 3: We gotta reprogram. But it's happening. It's happened.

2037
01:35:27,160 --> 01:35:27,840
Speaker 7: Reprogram.

2038
01:35:27,920 --> 01:35:31,479
Speaker 3: So one of the things that you know, we pride

2039
01:35:31,520 --> 01:35:33,240
Speaker 3: ourselves on is, like I said, a lot of our

2040
01:35:33,280 --> 01:35:35,880
Speaker 3: friends and a lot of people that EYO alumni come

2041
01:35:35,920 --> 01:35:39,639
Speaker 3: on and they have programs and like I said, I'm

2042
01:35:39,720 --> 01:35:42,960
Speaker 3: actually a proponent of education online. I paid for a lot,

2043
01:35:43,000 --> 01:35:44,920
Speaker 3: of course, and I don't even ask for discounts. But

2044
01:35:45,400 --> 01:35:47,880
Speaker 3: one thing that we always ask of the alumni is

2045
01:35:47,880 --> 01:35:50,559
Speaker 3: if they have a program, if they can give a special,

2046
01:35:51,080 --> 01:35:55,759
Speaker 3: you know, bonus discount for just our community of earners

2047
01:35:55,800 --> 01:35:59,000
Speaker 3: out there. And everybody usually always obliges, whether it's IMPIP

2048
01:35:59,000 --> 01:36:01,200
Speaker 3: one hundred, whether it's child Chris all of the guys

2049
01:36:01,479 --> 01:36:04,719
Speaker 3: and Spectacular was a gentleman about it, and he agreed

2050
01:36:04,760 --> 01:36:07,960
Speaker 3: as well. So what we're doing is two fifty off

2051
01:36:08,000 --> 01:36:10,400
Speaker 3: to fifty off the package, right, So two hundred and

2052
01:36:10,439 --> 01:36:11,280
Speaker 3: fifty dollars, y'all.

2053
01:36:11,320 --> 01:36:15,240
Speaker 2: I would never in my life.

2054
01:36:17,040 --> 01:36:19,519
Speaker 3: That's a fact. That's a fact. I was telling him

2055
01:36:19,520 --> 01:36:19,880
Speaker 3: about it.

2056
01:36:19,880 --> 01:36:24,320
Speaker 4: It was like, Okay, I really never do this.

2057
01:36:25,040 --> 01:36:27,479
Speaker 3: It wasn't all the way enthusiastic about it. You had

2058
01:36:27,479 --> 01:36:30,520
Speaker 3: to think about it for a minute. But so Spectacular

2059
01:36:30,640 --> 01:36:34,800
Speaker 3: Academy dot com backslash e y L and you will

2060
01:36:34,840 --> 01:36:37,840
Speaker 3: get a special special only for this, only for this

2061
01:36:38,640 --> 01:36:41,960
Speaker 3: two fifty off of the of the academy. And I

2062
01:36:42,040 --> 01:36:43,400
Speaker 3: mean you just kind of went over it and now

2063
01:36:43,439 --> 01:36:46,439
Speaker 3: so you already know what it is. So yes, appreciate

2064
01:36:46,479 --> 01:36:47,160
Speaker 3: you for doing that.

2065
01:36:47,479 --> 01:36:50,559
Speaker 2: Thank because this this is one thing like my students

2066
01:36:50,560 --> 01:36:53,200
Speaker 2: ain't turning in resumes, accepting resumes.

2067
01:36:56,560 --> 01:36:59,160
Speaker 3: That's a bar. Don't let that go over your big bar.

2068
01:36:59,240 --> 01:37:02,360
Speaker 3: Don't let that go Yeah. So yes, Spectacular Academy dot

2069
01:37:02,400 --> 01:37:05,920
Speaker 3: Com backslash eyl exclusive offer biggest in the world, the

2070
01:37:05,920 --> 01:37:08,000
Speaker 3: biggest show in the world. So we got to get

2071
01:37:08,000 --> 01:37:09,479
Speaker 3: different perks than every other show.

2072
01:37:09,640 --> 01:37:10,639
Speaker 5: The fact, the big show.

2073
01:37:10,880 --> 01:37:13,760
Speaker 3: It's only right, it's only right, the big, big, big show,

2074
01:37:13,840 --> 01:37:16,479
Speaker 3: big big show. So spectacle, what's on the horizon? What

2075
01:37:16,479 --> 01:37:18,960
Speaker 3: would you like to tell people? What's next? What's your

2076
01:37:19,080 --> 01:37:21,920
Speaker 3: what's your plan to blow up in twenty twenty one

2077
01:37:21,960 --> 01:37:23,280
Speaker 3: even more than what you are now?

2078
01:37:23,520 --> 01:37:23,760
Speaker 5: Yeah?

2079
01:37:23,760 --> 01:37:26,320
Speaker 2: Man, I'm doing a few things. Man. Right now, I'm

2080
01:37:26,320 --> 01:37:29,559
Speaker 2: building out the franchise model for my agency, so they're

2081
01:37:29,560 --> 01:37:33,519
Speaker 2: gonna be able to utilize my name Aazar and have

2082
01:37:33,720 --> 01:37:39,240
Speaker 2: me as the post person for their agency model. And yeah,

2083
01:37:39,280 --> 01:37:41,679
Speaker 2: I'm gonna be launching that pretty soon. I should create

2084
01:37:41,720 --> 01:37:44,120
Speaker 2: a wait list for So what I'm gonna do is

2085
01:37:44,200 --> 01:37:47,240
Speaker 2: I'm basically gonna have it where Because my company won

2086
01:37:47,520 --> 01:37:50,880
Speaker 2: so many awards. We won the Entrepreneur three sixty award

2087
01:37:51,040 --> 01:37:54,920
Speaker 2: Best Probably Owned Companies in America. Bout Entrepreneur magazine two

2088
01:37:55,000 --> 01:37:57,719
Speaker 2: years in a row. That's like, that's the second hardest

2089
01:37:57,720 --> 01:37:59,880
Speaker 2: award to get in business because they they based it

2090
01:37:59,880 --> 01:38:05,240
Speaker 2: on for innovation, revenue, the CEO, like the leadership, and

2091
01:38:05,320 --> 01:38:08,880
Speaker 2: like all the different components. And then we won the

2092
01:38:08,960 --> 01:38:12,439
Speaker 2: in five thousand, twenty seventeen. This year we got two

2093
01:38:12,479 --> 01:38:15,240
Speaker 2: companies winning the award. That was ours one of them.

2094
01:38:15,280 --> 01:38:17,960
Speaker 2: So they have all this, you know, different awards, so

2095
01:38:18,000 --> 01:38:21,599
Speaker 2: they're gonna be able to utilize the company name. It's

2096
01:38:21,600 --> 01:38:24,040
Speaker 2: gonna be a service based business. All they need is

2097
01:38:24,680 --> 01:38:27,840
Speaker 2: they don't need a build out, physical location. They can

2098
01:38:27,840 --> 01:38:31,439
Speaker 2: get started up literally within two days, and it's gonna

2099
01:38:31,439 --> 01:38:32,479
Speaker 2: be a franchise fee.

2100
01:38:33,560 --> 01:38:36,759
Speaker 7: And then after that franchise fee, we're gonna.

2101
01:38:36,560 --> 01:38:39,479
Speaker 2: Train them for at least seven days and then they

2102
01:38:39,479 --> 01:38:41,639
Speaker 2: get to start their business right off the back. It's

2103
01:38:41,640 --> 01:38:45,479
Speaker 2: gonna be a franchise fee every single month. But I

2104
01:38:45,479 --> 01:38:48,160
Speaker 2: mean it's gonna it's already it's a multi million dollar business.

2105
01:38:48,160 --> 01:38:49,960
Speaker 2: They get to just tap into right off the back

2106
01:38:50,320 --> 01:38:52,760
Speaker 2: and have me promote their their stuff, and I'm gonna

2107
01:38:52,800 --> 01:38:54,439
Speaker 2: run the ads for them. I'm gonna have a minimum

2108
01:38:54,439 --> 01:38:56,519
Speaker 2: budget to run the ads, so you're gonna have the

2109
01:38:56,560 --> 01:38:59,160
Speaker 2: experts running their ass and I'm gonna build out the teams.

2110
01:39:00,240 --> 01:39:02,360
Speaker 2: So that's one thing I'm doing. The second thing I'm

2111
01:39:02,400 --> 01:39:10,480
Speaker 2: doing is actually launched the fitness product Spectacular dot Fitness.

2112
01:39:10,800 --> 01:39:13,080
Speaker 2: You can go to that website and it's a new

2113
01:39:13,120 --> 01:39:16,240
Speaker 2: invention that basically lets you work your whole upper body.

2114
01:39:16,360 --> 01:39:19,519
Speaker 2: So depending on where you put the actual handles, it'll

2115
01:39:19,560 --> 01:39:26,600
Speaker 2: work your shoulders, your back, and your triceps and your biceps, shoulders,

2116
01:39:27,400 --> 01:39:34,280
Speaker 2: back traps, hold on shoulder back, oh, chess, yeah, the chest.

2117
01:39:34,400 --> 01:39:38,000
Speaker 2: So yeah, it's it's man, it's dope as hell. We're

2118
01:39:38,040 --> 01:39:40,040
Speaker 2: doing another version where we're going to add the resistant

2119
01:39:40,080 --> 01:39:41,000
Speaker 2: bands onto.

2120
01:39:40,760 --> 01:39:42,360
Speaker 7: It, but dope product.

2121
01:39:42,439 --> 01:39:45,040
Speaker 2: We just released that. We launched that like a week ago,

2122
01:39:45,840 --> 01:39:51,040
Speaker 2: less than less than five days ago. But the reason

2123
01:39:51,040 --> 01:39:53,120
Speaker 2: why I'm doing that is because I'm building out something

2124
01:39:53,160 --> 01:39:56,280
Speaker 2: called social see where it's gonna where I'm making I'm

2125
01:39:56,360 --> 01:39:59,480
Speaker 2: changing the way that the average person support their favorite influencer.

2126
01:40:00,080 --> 01:40:03,000
Speaker 2: So what's gonna happen is we're gonna take the next

2127
01:40:03,040 --> 01:40:06,360
Speaker 2: Colleige Jenna before she became Collie Jenna with College Cosmetics,

2128
01:40:06,560 --> 01:40:09,120
Speaker 2: and we're gonna pair her up with the with the

2129
01:40:09,160 --> 01:40:11,720
Speaker 2: best product for her brand and then we're gonna let

2130
01:40:11,720 --> 01:40:16,040
Speaker 2: her fans, her top one thousand fans become micro investors

2131
01:40:16,080 --> 01:40:19,000
Speaker 2: for her actual product, and they're gonna have say so

2132
01:40:19,360 --> 01:40:23,280
Speaker 2: and like the product launches and the designs, and it's

2133
01:40:23,320 --> 01:40:25,840
Speaker 2: like a mini street team, a little mini advisory board,

2134
01:40:26,160 --> 01:40:28,040
Speaker 2: and you get to run ideas through them. They get

2135
01:40:28,040 --> 01:40:30,000
Speaker 2: to come up with names and everything, be real.

2136
01:40:31,439 --> 01:40:32,639
Speaker 7: Interactive with the brand.

2137
01:40:33,360 --> 01:40:37,160
Speaker 2: And once we raised that first, I would say fan round,

2138
01:40:37,479 --> 01:40:40,920
Speaker 2: then we can do the seed round and then get

2139
01:40:40,960 --> 01:40:44,240
Speaker 2: into all of that. But we're gonna have we have

2140
01:40:44,479 --> 01:40:48,920
Speaker 2: a we have hours our technologies which is the accelerator

2141
01:40:49,040 --> 01:40:51,120
Speaker 2: for that. So we test like one hundred products at

2142
01:40:51,160 --> 01:40:53,000
Speaker 2: one time with everyone floats to the top. We pair

2143
01:40:53,040 --> 01:40:54,880
Speaker 2: it up with the influencer. Once we play it with

2144
01:40:54,880 --> 01:40:57,760
Speaker 2: over the influencer, we make make sure it's proven. We

2145
01:40:57,880 --> 01:40:59,559
Speaker 2: take it to a million dollars a month, and then

2146
01:40:59,600 --> 01:41:01,400
Speaker 2: once we get to a million dollars a month week

2147
01:41:01,479 --> 01:41:04,920
Speaker 2: give the micro investors a chance to get into it

2148
01:41:05,120 --> 01:41:08,040
Speaker 2: and becoming the advocates and the micro investors and the

2149
01:41:08,040 --> 01:41:10,439
Speaker 2: people that really helped push the product, and then we

2150
01:41:10,560 --> 01:41:13,519
Speaker 2: raise the traditional round right after that. So it's called

2151
01:41:13,520 --> 01:41:14,080
Speaker 2: social seed.

2152
01:41:14,479 --> 01:41:16,960
Speaker 3: There you have it, ladies, and gentlemen, how can how

2153
01:41:16,960 --> 01:41:19,439
Speaker 3: can they follow you? Social media handles and all of that.

2154
01:41:19,720 --> 01:41:25,040
Speaker 2: Yeah, I am spectacular, man, I am spectacular. Make sure

2155
01:41:25,080 --> 01:41:30,400
Speaker 2: you guys check out I Am Spectacular on Instagram, on Twitter,

2156
01:41:30,479 --> 01:41:37,120
Speaker 2: on Facebook, and at Spectacular on Clubhouse Love, Clubhouse.

2157
01:41:36,720 --> 01:41:38,920
Speaker 5: Chair another another clubhouse.

2158
01:41:38,760 --> 01:41:40,160
Speaker 3: You and Maddie J. Clubhouse man.

2159
01:41:40,240 --> 01:41:44,600
Speaker 2: Let's say follow me on clubhouse, all of the on

2160
01:41:44,640 --> 01:41:47,720
Speaker 2: Clubhouse and also text me seven A six six six

2161
01:41:47,880 --> 01:41:51,599
Speaker 2: one twelve twenty four. All right, seven A six six

2162
01:41:51,720 --> 01:41:54,120
Speaker 2: six one twelve twenty four, hit me up.

2163
01:41:54,960 --> 01:41:56,920
Speaker 3: Do you have it Troy housekeeping items?

2164
01:41:56,960 --> 01:41:57,120
Speaker 6: Yeah?

2165
01:41:57,160 --> 01:41:59,400
Speaker 4: Yeah, shout everybody on Patreon dot com. Y'all know that's

2166
01:41:59,439 --> 01:42:01,960
Speaker 4: how proud to pay program. Our Tier five members. You

2167
01:42:01,960 --> 01:42:05,479
Speaker 4: have access to EYL University, the number one school for business,

2168
01:42:05,520 --> 01:42:07,639
Speaker 4: finance and anything in the entrepreneurial world.

2169
01:42:07,640 --> 01:42:09,519
Speaker 5: So shout to order earners. That's part of that.

2170
01:42:10,000 --> 01:42:11,960
Speaker 4: And shout out to everybody that has been supporting our

2171
01:42:12,000 --> 01:42:15,960
Speaker 4: merch and everybody that's been supporting EYL network. EYL Network

2172
01:42:16,040 --> 01:42:18,439
Speaker 4: is going to be is going to be the biggest

2173
01:42:18,439 --> 01:42:21,120
Speaker 4: network in the game, right, So shout everybody that's been

2174
01:42:21,120 --> 01:42:22,320
Speaker 4: supporting market Mondays.

2175
01:42:22,360 --> 01:42:23,200
Speaker 5: That's our first show.

2176
01:42:23,280 --> 01:42:26,120
Speaker 4: We have the Social Proof podcast with Dave Shan's and

2177
01:42:26,120 --> 01:42:29,040
Speaker 4: now we have inside the vubal ashcast, so make sure

2178
01:42:29,080 --> 01:42:32,439
Speaker 4: that y'all check those out, like subscribe, leaf comments Ben

2179
01:42:33,320 --> 01:42:35,120
Speaker 4: it's sound for somebody to be number one, and why

2180
01:42:35,439 --> 01:42:38,120
Speaker 4: why not us right built for the people, by the people,

2181
01:42:38,800 --> 01:42:40,800
Speaker 4: and so shout. Everybody's is supporting that, and everybody is

2182
01:42:40,800 --> 01:42:44,880
Speaker 4: supporting the merch. Obviously you know that. We thank you

2183
01:42:44,960 --> 01:42:46,920
Speaker 4: plenty of times before, but I'm gonna thank you again

2184
01:42:47,320 --> 01:42:50,559
Speaker 4: for being extremely patient with us during this process. Like

2185
01:42:50,600 --> 01:42:53,479
Speaker 4: we said, every order will be fulfilled, so we greatly

2186
01:42:53,479 --> 01:42:54,120
Speaker 4: appreciate that.

2187
01:42:54,640 --> 01:42:55,559
Speaker 3: Yeah, yeah, for sure.

2188
01:42:55,640 --> 01:42:55,800
Speaker 6: Man.

2189
01:42:55,920 --> 01:42:56,719
Speaker 3: Nice nice watch.

2190
01:42:56,720 --> 01:43:00,920
Speaker 5: By the way, there's a medal at.

2191
01:43:03,240 --> 01:43:05,439
Speaker 3: Yes. Thank you guys for rocking with us. We'll see

2192
01:43:05,439 --> 01:43:06,000
Speaker 3: you next week.

2193
01:43:06,120 --> 01:43:12,960
Speaker 6: Peace, peace, My graduates from my school being forced backdrop

2194
01:43:13,600 --> 01:43:16,800
Speaker 6: bag drop mic drop, backdrop b.

2195
01:43:17,080 --> 01:43:30,559
Speaker 5: Drop behind the delivery trucks that keep your life stocked.

2196
01:43:30,640 --> 01:43:33,559
Speaker 2: Thousands of employees at BP go to work every day.

2197
01:43:33,800 --> 01:43:37,400
Speaker 4: People bringing a new offshore production platform online. People making

2198
01:43:37,400 --> 01:43:41,160
Speaker 4: our refineries capable of more like making renewable diesel from

2199
01:43:41,200 --> 01:43:42,360
Speaker 4: agricultural waste.

2200
01:43:42,520 --> 01:43:45,719
Speaker 1: People trading and shipping fuels to our customers, and people

2201
01:43:45,840 --> 01:43:49,520
Speaker 1: helping truckers fill up and get maintenance at our convenient locations.

2202
01:43:49,680 --> 01:43:52,200
Speaker 5: They're part of almost three hundred thousand jobs.

2203
01:43:52,000 --> 01:43:54,040
Speaker 2: VP supports across the country.

2204
01:43:54,320 --> 01:43:55,759
Speaker 5: Learn more at BP dot com.

2205
01:43:55,800 --> 01:43:57,600
Speaker 2: Slash Investing in America