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Speaker 1: Welcome to Good Game with Sarah Spain, where we're booking

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Speaker 1: ophthalmologist appointments asap. Hopping from screen to screen and sports

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Speaker 1: game to sports game is definitely frying our eyeballs, but

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Speaker 1: we won't be quitting anytime soon. It's Wednesday, March twelfth,

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Speaker 1: and on today's show, we'll be diving right into my

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Speaker 1: conversation with Moulach Kicks founder and CEO Natalie White. We

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Speaker 1: dished about how she started a footwear brand from scratch

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Speaker 1: in her twenties while other brands aren't really making basketball

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Speaker 1: shoes for women's feet, getting players like Courtney Williams to

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Speaker 1: Rock Moolahs and cold emailing Mark Cuban. It's all coming

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Speaker 1: up right after this joining us now. She's the founder

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Speaker 1: and CEO of Moolah Kicks, the only brand exclusively committed

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Speaker 1: to creating performance footwear for the women's hoops game. She's

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Speaker 1: a former Forbes thirty Under thirty, ONOREE Sports Business Journals,

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Speaker 1: thirty Voices Under thirty and twenty twenty four Front Offices,

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Speaker 1: Rise twenty five Class of twenty twenty three, and one

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Speaker 1: of Adwek's twenty twenty three Champions of Change. She is

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Speaker 1: still a child. It's Natalie White. What's up. Natalie.

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Speaker 2: Hi, Sarah, nice to be here. Thank you for that intro.

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Speaker 2: I appreciate it.

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Speaker 1: I'm seriously shook because I just mentioned that you are

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Speaker 1: still capable of making thirty under thirty lists as of

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Speaker 1: you know, last year. You're very young. You're very young,

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Speaker 1: and you're already doing such amazing, incredible things. So first

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Speaker 1: of all, I'm going to try not to get intimidated

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Speaker 1: by somehow you putting together this massive company at such

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Speaker 1: a young age. And more importantly, I want to really

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Speaker 1: get into how it started, how this mulach Kicks journey started.

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Speaker 1: So let's go way back to your growing up and hooping,

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Speaker 1: I assume, and that being the impetus for you realizing

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Speaker 1: that there was a space in the industry.

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Speaker 2: Absolutely so. I grew up in New York City and

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Speaker 2: I played on almost every team you can imagine. I've

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Speaker 2: played for New Heights, i played for Team Prints, which

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Speaker 2: is now Exodus, I played for my high school, and

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Speaker 2: I still play in Dykeman and Rucker and all of

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Speaker 2: the women's street ball leagues. And I played in almost

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Speaker 2: every sneaker that you can imagine as well. And when

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Speaker 2: I went to college. I went to Boston College where

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Speaker 2: I studied finance. I played on the club team, and

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Speaker 2: I managed the varsity team, so I can I can

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Speaker 2: rebound okay and get water and watch jerseys like Noah.

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Speaker 1: Set and Drill.

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Speaker 2: Absolutely watched them off the floor. And when I was

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Speaker 2: picking out my shoes for my senior season, I saw

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Speaker 2: an ad that had four WNBA players holding out and

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Speaker 2: promoting the sneakers that they were on court, which were

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Speaker 2: all named after someone else, so it said Super Kyrie four,

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Speaker 2: Diana Torossi, Lebron twelve, and two other players. And I

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Speaker 2: remember seeing that ad and thinking, what is the message

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Speaker 2: for the next generation. It's that you can be the

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Speaker 2: absolute best in this game, best in the WNBA, and

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Speaker 2: you will still be wearing and promoting sneakers named after

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Speaker 2: someone else. And when you look into the issue, it's

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Speaker 2: clear that not only does it have a social implication,

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Speaker 2: but a performance one as well, because the female footform

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Speaker 2: differs in four key places in the male foot form five,

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Speaker 2: including the ankle, and when we, as female hoopers are

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Speaker 2: wearing men's children's unisex sneakers, we're actually more at risk

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Speaker 2: for the knee, ankle and leg injuries that are so

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Speaker 2: common in women's basketball, and so I saw that one

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Speaker 2: to punch and really, without any hesitation, created Moolah to

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Speaker 2: be the first and only brand that is focused specifically

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Speaker 2: on women's basketball where every single thing we do is

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Speaker 2: to elevate, see and celebrate female hoopers. And it starts

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Speaker 2: with premium performance equipment, footwear fit for her.

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Speaker 1: Okay, there is so much in there. I want to

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Speaker 1: get back to that moment where you see a need

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Speaker 1: and you obviously you have a finance background, you went

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Speaker 1: to a great college, You're a smart person, so you

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Speaker 1: recognize the need and that there's a space to fill.

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Speaker 1: You still have to create something from scratch. That means funding,

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Speaker 1: That means design, that means marketing, that means brand creation, trademarks, copyright,

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Speaker 1: advertising awareness. Like it is a massive deal to try

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Speaker 1: to break into a market that has really established top

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Speaker 1: performers like Nike, Rebok, Adidas as it's all these brands

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Speaker 1: that we already know, right, So where do you start?

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Speaker 1: Do you start with the funding? Do you start with

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Speaker 1: a pitch and an idea?

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Speaker 2: I would say, Sarah, that idea, what I just shared

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Speaker 2: with you is the easiest part.

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Speaker 1: You know right, knowing that we're missing something is easy.

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Speaker 1: Fixing it is what we've been working on for literally

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Speaker 1: decades in the women's sportspace.

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Speaker 2: Yeah, but the easy part is the idea, is the

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Speaker 2: founding story. The hard part is making it happen. What

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Speaker 2: you've said and so you I thought, But when I

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Speaker 2: started it, I knew nothing about footwear, right, I didn't

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Speaker 2: have I mean, it's crazy, I'd have no background, you know,

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Speaker 2: that was my intro. It's like, I'm still very young.

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Speaker 2: So we are absolutely figuring everything out as we go.

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Speaker 2: And the beauty of that is that we get to

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Speaker 2: have our core consumer, the women's basketball player, the girls'

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Speaker 2: basketball players, drive all of our decisions. And the first,

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Speaker 2: the very first step in the process, I thought it

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Speaker 2: was funding. When I was a senior in college, I

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Speaker 2: went out for funding. Every single person told me no,

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Speaker 2: fifty one hundred. I can't even tell you the number

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Speaker 2: of accelerators I applied to people I pitched who said,

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Speaker 2: if this was a real market brand, Nike would have

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Speaker 2: already been doing it on German would have already been

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Speaker 2: doing it, because at the time, no one was. And

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Speaker 2: so that fueled me, Like I said, you know what,

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Speaker 2: we're going to do it with nothing, and we ended

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Speaker 2: up doing just that, bootstrapped it for two years. Who's

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Speaker 2: we at that time it was me. I was a

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Speaker 2: solo founder for two years, and now we've brought on

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Speaker 2: a great team that has transformed for the business. But

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Speaker 2: when I first started, it was just me, and I

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Speaker 2: do say we because I had so much help from

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Speaker 2: the women's team at Boston College and a lot of

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Speaker 2: the players in the ACC and all the players who

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Speaker 2: I grew up playing with. They helped. They worked on

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Speaker 2: Moolah with me for free, just because they believed in

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Speaker 2: what we're doing. And the first step in the process

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Speaker 2: was creating that inner form, which is called the last

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Speaker 2: and is responsible for the fit of the shoe. So

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Speaker 2: when we say fit for female ballers, it doesn't really

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Speaker 2: mean anything to the consumer. What means something is when

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Speaker 2: you say these shoes take no time to break in.

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Speaker 2: They're ready right out of the box. And what's responsible

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Speaker 2: for that is the inner fit. And what's responsible for

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Speaker 2: the inner fit is a form called the last spelled LASP,

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Speaker 2: and it's essentially a mold of way which all materials

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Speaker 2: are pulled around in the sneaker creation process and then

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Speaker 2: the very final step is that mold is removed, whether

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Speaker 2: it's a high heel, a boot, or a sneaker. And

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Speaker 2: so our mold was the first thing we needed to

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Speaker 2: create with pediatrists, orthopedic surgeons, and the top last company

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Speaker 2: in the world, Jones and Vining, And so essentially the

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Speaker 2: way we created that form was I called and interviewed

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Speaker 2: as many experts as I could find, podiatrist, whoever else

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Speaker 2: I just mentioned. I surveyed every girls basketball player I

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Speaker 2: could get a hold of, varsity players in the ACC,

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Speaker 2: the entire club circuit, walked around with a Google survey,

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Speaker 2: I mean just really vootscap standing outside of CONTI Forum

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Speaker 2: and pulling all the high school girls that walked in.

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Speaker 2: What do you like, what don't you like? What fits,

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Speaker 2: what doesn't. And then compiled all that research and made

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Speaker 2: that first form, sampled against it and start testing it

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Speaker 2: with the Boston College team where they had one of

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Speaker 2: their old sneakers on and one of our new Mulah prototypes,

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Speaker 2: and we ran them through practices and drills where they

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Speaker 2: would comment on the fit. And so in time we

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Speaker 2: just started small changes improvements to that form, until finally

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Speaker 2: we had a form that when folks put our shoes on,

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Speaker 2: they had they're ready right out of the box with

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Speaker 2: no break in time. And that was the first step

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Speaker 2: you mentioned.

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Speaker 1: You know, less than ten percent of the basketball shoes

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Speaker 1: that are offered, including some W signature shoes, are designed

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Speaker 1: for the female foot form. It seems like a no

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Speaker 1: brainer to make women's shoes for women. And if the

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Speaker 1: process for all shoes is to have a last and

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Speaker 1: a mold, why doesn't it Why isn't it more common

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Speaker 1: to use the women's foot form for women's shoes?

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Speaker 2: Cost it's the tooling costs are really expensive, and the

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Speaker 2: big brands save money when they make everything for men

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Speaker 2: and market men's stuff for women.

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Speaker 1: So if you went to any of the major brands

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Speaker 1: and you bought a women's shoe, it's women's in sense

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Speaker 1: of more the exterior shape than the interior form.

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Speaker 2: For a lot of them.

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Speaker 1: Yes, okay, interesting, So okay, I got to go back

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Speaker 1: still because you're acting like it's a normal thing for

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Speaker 1: a college senior to know about, you know, trying to

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Speaker 1: get into accelerator labs or trying to get Bundy. Like

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Speaker 1: obviously you have this entrepreneurial spirit and this business sense

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Speaker 1: where does that come from?

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Speaker 2: I don't know. I think you know. When I was

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Speaker 2: a real young kid, I used to always be thinking

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Speaker 2: about ways to make money. And I grew up in

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Speaker 2: New York and there used to even when I was

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Speaker 2: in fifth grade, there used to be a popular toy

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Speaker 2: called a miyachi. I don't know if you've ever heard

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Speaker 2: of it. It's like a hackey sack on your hands.

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Speaker 2: And I remember my family went to the beach one

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Speaker 2: summer and I bought wholesale one hundred the achis and

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Speaker 2: I tried to I went outside of a toy store

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Speaker 2: on the boardwalk and I played with them, trying to

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Speaker 2: bring that toy into trying to sell it to kids

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Speaker 2: like on the boardwalk. And so I think a part

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Speaker 2: of it I've always had and I a hustler, yeah,

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Speaker 2: and be an entrepreneur. I think is a lot like

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Speaker 2: being a manager for the basketball team, because it means

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Speaker 2: you want to be a support player and you care

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Speaker 2: more about the mission than what you're doing. I'm fine

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Speaker 2: getting the water. I want to support the players and

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Speaker 2: be a service person to our greater mission, which is

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Speaker 2: to elevate women's basketball.

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Speaker 1: But you still need funding to do the things like

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Speaker 1: creating prototypes to put on players and have them test

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Speaker 1: them out and tell you what, yeah they like, what

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Speaker 1: they don't like. Before you're going to make a whole

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Speaker 1: bunch of shoes and try to get them in stores

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Speaker 1: and sell them, you still need a certain amount of

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Speaker 1: funding to get started. Where did that come from?

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Speaker 2: I did investment banking internship at HSBC and made twenty

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Speaker 2: five thousand dollars in one summer.

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Speaker 1: Work paid internship, paid internship. We love those.

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Speaker 2: And then also for COVID, because I was in the

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Speaker 2: class of twenty twenty, we got a housing reimbursement from

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Speaker 2: when we got kicked out of the dorms and that

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Speaker 2: was about It was a food and housing reimbursement for

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Speaker 2: about eight thousand dollars. So I took the twenty five

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Speaker 2: thousand I made over the summer and the eight thousand

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Speaker 2: reimbursement and I used that thirty three thousand dollars and

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Speaker 2: invested every penny of that, which was all I had,

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Speaker 2: into those things that you do need to pay for,

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Speaker 2: right like the actual mold and the designs and the

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Speaker 2: sampling expenses. And then when we were ready, we came

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Speaker 2: out with a pre sale campaign in May of twenty

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Speaker 2: twenty one. So it took all you know, over a

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Speaker 2: year of sampling and working on this one hundred hours

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Speaker 2: a week full time with really no reward. And I

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Speaker 2: was blessed enough to live with my parents during that

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Speaker 2: time and they supported me with food and a bed,

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Speaker 2: and I was able to come out with a pre

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Speaker 2: sale campaign in twenty twenty one where we sold thirty

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Speaker 2: thousand dollars worth of products in only a few weeks.

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Speaker 1: And that's not like a Kickstarter style, but it is

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Speaker 1: in the sense of they will order it before you'll

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Speaker 1: make it, and you'll know that that order is in

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Speaker 1: before you produce, so that you don't have stock laying

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Speaker 1: around that you then have to unload.

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Speaker 2: Exactly. It was basically a Kickstarter, except for we didn't

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Speaker 2: do it on the Kickstarter platform because they take ten

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Speaker 2: percent of yourself, right right, right right.

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Speaker 1: I have to ask when you were playing AAU and

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Speaker 1: growing up, did you have a go to shoe or

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Speaker 1: did you just play with like did you bounce around?

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Speaker 2: I bounced around?

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Speaker 1: Yeah, yeah. Interesting. I had to always get the kind

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Speaker 1: with like the highest possible ankle, and then I had

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Speaker 1: to wear full like air cast ankle braces, which nobody

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Speaker 1: wears anymore. I feel like they've updated the technology, but

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Speaker 1: I had such bad ankles that I was like constantly

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Speaker 1: like all the way halfway up my frickin' My producer

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Speaker 1: is just writing in the script air cast. Ha ha

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Speaker 1: ha ha ha ha ha. Yeah, mesh, I'm oldest we've

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Speaker 1: been over this. I have no idea what the folks

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Speaker 1: are wearing now. I'm sure it's a million times better,

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Speaker 1: but that's literally what I had to suit up with

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Speaker 1: every freakid game. We got to take a quick break

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Speaker 1: more with Natalie White when we come back. You've got

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Speaker 1: this idea, You've sold the first batch of them. Now

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Speaker 1: you start being sort of strategic. When did you go

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Speaker 1: to Mark Cuban? Was that before or after the Dicks

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Speaker 1: Sporting Goods relationship?

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Speaker 2: This is a crazy tidnit that needs to be shared.

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Speaker 2: So thirty thousand dollars of sales is a drop in

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Speaker 2: the bucket for what you need to produce commercial footwear.

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Speaker 2: Because to get into a top factory where our sneakers

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Speaker 2: were produced the first run, you need thousands of sneakers,

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Speaker 2: and thirty thousand dollars is hundreds, right, not thousands? So

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Speaker 2: including tooling costs and everything.

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Speaker 1: Else, explain tooling costs.

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Speaker 2: Tooling costs are essentially the cost to cut steel molds

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Speaker 2: for every half size of a mid soul and an outsol,

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Speaker 2: got it, And those run a couple of hundreds of

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Speaker 2: thousands of dollars.

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Speaker 1: Okay, all right, so take us to the factory. How

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Speaker 1: do you get these hundreds made when they're not thousands.

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Speaker 2: Yeah. At the same time as that pre sale was happening,

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Speaker 2: there was a Good Morning America segment where the CEO

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Speaker 2: of Dick's Sporting Goods was talking about the commitment that

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Speaker 2: Dix has not only to women's sports, but in particular

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Speaker 2: to women's basketball. And I remember seeing that segment and thinking,

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Speaker 2: oh my god, they have everything except for sneakers fit

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Speaker 2: for her. They would love this. And I saw that segment,

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Speaker 2: and at the same time we had had a pr blast.

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Speaker 2: We were in the Boston Globe Sneaker Freaker overtime. A

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Speaker 2: ton of people were promoting our pre launch, essentially because

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Speaker 2: they knew me and knew Mulan what we're doing. We're

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Speaker 2: excited by it. And in the Boston Globe, a man

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Speaker 2: an industry expert named Matt Powell was quoted, and I

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Speaker 2: saw on LinkedIn that he was connected to Lauren Hobart,

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Speaker 2: the CEO of Dick's Boarding Goods, and so I reached

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Speaker 2: out to Matt after seeing the Good Morning America segment

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Speaker 2: and said, Hi, Matt, here's the segment I saw about

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Speaker 2: Dix and their commitment to women's basketball. Here's the Mulah brand.

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Speaker 2: Would you please connect me with her. Here's the exact

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Speaker 2: email ad right, here's the presentation I'm ready to give.

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Speaker 2: I'm ready to give that in two minutes or six

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Speaker 2: hours if I need to drive to Pittsburgh.

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Speaker 1: Amazing, And he.

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Speaker 2: Said, oh my gosh, you know, if you're gutsy enough

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Speaker 2: to ask me for that, then yes. And so I

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Speaker 2: connected with her and immediately she got right back to me,

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Speaker 2: and she connected me with their head of soft lines

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Speaker 2: and they're head of footwear, and I pitched in during

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Speaker 2: June of twenty twenty one. They loved it and they

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Speaker 2: said how soon can you get it here? And, of course,

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Speaker 2: not knowing much, I said, well, I can get it

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Speaker 2: there for basketball season and they said, okay, basketball season. Wow,

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Speaker 2: you'd be the fastest company.

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Speaker 1: Uh oh, not a great sign to ever deliver.

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Speaker 2: To us and the smallest in size, meaning like I

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Speaker 2: was only one person at the time, and I said, yup,

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Speaker 2: we can do it. And they said, okay, we're going

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Speaker 2: to put it into one hundred and forty stores and

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Speaker 2: make the first ever women's basketball section with this. Then amazing,

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Speaker 2: and I said, let's do it. And at that time

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Speaker 2: I negotiated payment terms so that we had healthy receivable

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Speaker 2: terms with Dicks. Then went out and pitched to a

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Speaker 2: ton of the top factories overseas who I knew through

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Speaker 2: a few footwear connections that I had made through the

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Speaker 2: of the year and a half, and eventually pitched to

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Speaker 2: a group out in Dongnai, Vietnam, Wa Sung who created

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Speaker 2: sixty million pair of year for Adidas, Hoka, All Birds

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Speaker 2: and big big performance brands. I pitched to them. They

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Speaker 2: loved it, and they took us immediately and expedited all

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Speaker 2: of our production.

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Speaker 1: Wow.

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Speaker 2: They had even the management team was carting around our

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Speaker 2: uppers which is like the sewn in part two different

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Speaker 2: factory lines to make sure that they got done in time.

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Speaker 2: We made sure that our receivables covered our payables, and

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Speaker 2: then at that point went out and pitched investors just

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Speaker 2: to get the funds to get the goods through the border.

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Speaker 2: That was the only funds we needed to raise was

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Speaker 2: to cover the air freight and the customs. And so

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Speaker 2: went out and cold emailed Mark Cuban, because yeah, when

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Speaker 2: you don't know what you're what, who to go to?

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Speaker 1: Right?

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Speaker 2: And so I reached out to him with a cold email.

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Speaker 2: It's in his bio on LinkedIn, and he ended up

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Speaker 2: investing along with the consortium of a few other investors,

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Speaker 2: and we were able to get all of our goods

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Speaker 2: across in a safe way to exporting goods on time,

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Speaker 2: and we created the first ever women's basketball section in

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Speaker 2: one hundred and forty stores.

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Speaker 1: That's incredible. Mark Cuban is. I don't want to encourage

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Speaker 1: a whole bunch of people to bug the hell out

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Speaker 1: of him, but I cold emailed him via Facebook about

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Speaker 1: the Cubs once and now we're friends as the results

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Speaker 1: of that, So he does get back to folks. He's

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Speaker 1: more accessible than you'd imagine for a multi billionaire. Okay,

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Speaker 1: so now you're in Dick's Sporting Goods, you're a one

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Speaker 1: hundred and forty stores. Now you've got a partnership with

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Speaker 1: them where they financially backed the brand through their DSG

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Speaker 1: Ventures investment fund. I still need to understand why they believed.

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Speaker 1: You're obviously very compelling, very smart. The idea is a

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Speaker 1: good one, but footwear is so specific and people I

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Speaker 1: would imagine if you did the research on it, it

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Speaker 1: is one of the items that people are most likely

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Speaker 1: to buy the brands they already know, and least likely

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Speaker 1: to go outside of existing brands. That's just a guess

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Speaker 1: for me. So how do you convince people that they're

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Speaker 1: good shoes, that they're not going to get injured, that

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Speaker 1: they're gonna make them play well, that they look good

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Speaker 1: in them, that they want to wear? Like, how are

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Speaker 1: you convincing Mark Cuban or Dix or even your partnership

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Speaker 1: with Stanley Mugs, which we'll get to later. How do

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Speaker 1: you convince them that it's a viable product that will work,

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Speaker 1: that won't have the wear and tear that people will

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Speaker 1: be mad about all that stuff.

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Speaker 2: The first step is putting them on. I mean, if

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Speaker 2: I were with you today, Sarah, I would have brought

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Speaker 2: a couple of pairs to make sure you put a

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Speaker 2: pair on, because the second you actually put our shoes on,

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Speaker 2: all those questions go away. You can tell it's a

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Speaker 2: quality product, and the second you stand up and take

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Speaker 2: a couple steps, you say, oh my god, I understand

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Speaker 2: what it means to not have any break in time.

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Speaker 2: So that's the first thing, is your product has to

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Speaker 2: be there.

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Speaker 1: And is the break in time? So I remember I

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Speaker 1: was watching the videos. Courtney Williams, one of your players,

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Speaker 1: talked about how she loves the idea that she can

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Speaker 1: put on a new pair every game and doesn't have

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Speaker 1: to break them in. Why is that? Is that because

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Speaker 1: the form is made for her foot? Or is that

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Speaker 1: because of some proprietary technology that like other shoe companies

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Speaker 1: aren't doing for whatever reason.

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Speaker 2: That's both are true. It is our female foot form

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Speaker 2: that we developed and it's that no other company has done.

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Speaker 1: Why not?

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Speaker 2: Is it cost Again, that's the same, is what we

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Speaker 2: went back to. It's the tooling costs. It's just been

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Speaker 2: historically cheaper for them to make men's male fit products

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Speaker 2: and market it to women.

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Speaker 1: But the same with the break in because the break

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Speaker 1: in is not specific to gender, right, that's just the

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Speaker 1: way the shoe is made.

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Speaker 2: That's something that we as female basketball players experience ten

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Speaker 2: fold because the equipment isn't made for us.

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Speaker 1: It's like during a.

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Speaker 2: Mouthguard, so they're related.

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Speaker 1: It's the fact that it's made for you already, so

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Speaker 1: you don't have to break it in to match your

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Speaker 1: form because it was already built for you.

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Speaker 2: Exactly got it okay, all right?

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Speaker 1: So people can tell by looking at the shoe, the

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Speaker 1: product putting it on, they understand the value. What's your

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Speaker 1: pitch to them about why someone would want to get

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Speaker 1: Moulah Kicks instead of going with the Sabrina and Escuz

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Speaker 1: or the other ones that they've heard about that they've

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Speaker 1: seen on the players they love.

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Speaker 2: Okay, first performance, our performance, the feeling is like no other.

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Speaker 2: And then second, it's on brand and it's on elevating

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Speaker 2: women's basketball. And we are the only specialists in this space.

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Speaker 2: We're the only company that puts women's first and the

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Speaker 2: only company who doesn't address women's basketball as a sub

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Speaker 2: sector of men's basketball or basketball in general. We address

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Speaker 2: women's basketball as its own sport because we love it

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Speaker 2: and are excited to be a part of this explosive growth.

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Speaker 2: And so when people buy Moolah, they know that not

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Speaker 2: only are they elevating their performance on court, but Also,

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Speaker 2: they're contributing to a brighter future of women's basketball because

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Speaker 2: every single dollar we earn goes back into that sport

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Speaker 2: and our players, not baseball and lifestyle and football and

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Speaker 2: everything else. Now, this is all we do. It's like

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Speaker 2: Lulemon or Patagonia. It's a specialist brand specifically for women's hoops.

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Speaker 1: Okay, So I want to get to that name that

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Speaker 1: you mentioned, so Moolah Kicks and the tagline by and

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Speaker 1: for female ballers. As someone who has been on the

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Speaker 1: back end of sports and technology app development, I have

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Speaker 1: been there for every step of what's the name, what's

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Speaker 1: the tagline, copyright, trademark, visuals, logo, colors, all of that.

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Speaker 1: And that's for an app where it's not something you're

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Speaker 1: wearing and walking around in every day. So I understand

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Speaker 1: the value and the difficulty in making all those decisions.

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Speaker 1: Did you outsource? Did you hire designers and folks that

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Speaker 1: you really trusted? How did you decide where to go

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00:23:08,680 --> 00:23:11,760
Speaker 1: for the visuals of this? Because that's really important. You

427
00:23:11,800 --> 00:23:14,120
Speaker 1: could tell someone that the shoes are great and they

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Speaker 1: perform well, and that they stand for the right thing,

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Speaker 1: and if they're ugly, no one's rocking them absolutely.

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Speaker 2: It's piece by piece. So when the company was first started,

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Speaker 2: the Mulah logo, it was this gold bar with the

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Speaker 2: words kind of imprinted in the logo, and that was

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Speaker 2: made in a Boston in the Boston College library by

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Speaker 2: me on illustrator.

435
00:23:37,400 --> 00:23:39,360
Speaker 1: How'd you come up with moolah?

436
00:23:39,440 --> 00:23:42,600
Speaker 2: So mulah slang for money, yep. And the slang aspect

437
00:23:42,680 --> 00:23:45,000
Speaker 2: is a nod to the street culture of women's basketball,

438
00:23:45,080 --> 00:23:48,320
Speaker 2: the Dykman, the West Fourth and the energy in that game.

439
00:23:48,760 --> 00:23:52,440
Speaker 2: And then the money aspect signifies the financial opportunity that

440
00:23:52,600 --> 00:23:55,440
Speaker 2: this brand is creating for female hoopers.

441
00:23:55,520 --> 00:23:56,320
Speaker 1: Got it okay?

442
00:23:56,800 --> 00:24:00,480
Speaker 2: And so the first logo was everything step wise. I

443
00:24:00,480 --> 00:24:03,400
Speaker 2: think it's okay that you don't. You don't start out

444
00:24:03,440 --> 00:24:06,720
Speaker 2: in six hundred and thirty stores. You don't start out

445
00:24:06,760 --> 00:24:09,600
Speaker 2: with a clean logo and the look that we have now.

446
00:24:09,920 --> 00:24:12,240
Speaker 2: You start out the only way you know how okay,

447
00:24:12,240 --> 00:24:14,119
Speaker 2: you put it. You put it on the computer at

448
00:24:14,160 --> 00:24:15,800
Speaker 2: Boston College. Because that's the best you can do, and

449
00:24:15,880 --> 00:24:17,359
Speaker 2: it's all you know how to do. And so we

450
00:24:17,440 --> 00:24:20,200
Speaker 2: went with that for a while, and then in twenty

451
00:24:20,240 --> 00:24:23,960
Speaker 2: twenty two we had expanded our footprint from one hundred

452
00:24:23,960 --> 00:24:26,600
Speaker 2: and forty stores into four hundred and fifty, and so

453
00:24:26,720 --> 00:24:29,280
Speaker 2: you're right, we could no longer get by off of

454
00:24:29,320 --> 00:24:34,000
Speaker 2: the old creative and some of the really scrappy looks

455
00:24:34,000 --> 00:24:36,880
Speaker 2: because the brand continues to elevate and elevate. So at

456
00:24:36,920 --> 00:24:41,080
Speaker 2: that point, we partnered with Elizabeth McGarry and McGarry and

457
00:24:41,200 --> 00:24:45,120
Speaker 2: Sons to do a deep dive on what really speaks

458
00:24:45,200 --> 00:24:48,640
Speaker 2: to our women's basketball community, our high school and middle

459
00:24:48,640 --> 00:24:52,440
Speaker 2: school players, and we refresh the entire brand and all

460
00:24:52,480 --> 00:24:56,160
Speaker 2: of the creative to be centered around these two ideals.

461
00:24:56,240 --> 00:24:59,520
Speaker 2: One is Moolah as media and that's kind of this

462
00:24:59,640 --> 00:25:03,800
Speaker 2: holly with flavor. That shows what Moolah is doing as

463
00:25:03,840 --> 00:25:07,280
Speaker 2: a brand. We are elevating and it's like becoming that

464
00:25:07,400 --> 00:25:14,400
Speaker 2: tabloid feel. And then the other pillar is polarities and dualities,

465
00:25:14,840 --> 00:25:18,840
Speaker 2: and that shows that the Moolah brand is for everyone

466
00:25:19,000 --> 00:25:22,960
Speaker 2: in women's basketball. And how we demonstrate that is we

467
00:25:23,080 --> 00:25:29,200
Speaker 2: show the very different expressions that women's basketball has his home.

468
00:25:29,440 --> 00:25:32,800
Speaker 2: So many brands go down the middle with their marketing

469
00:25:32,800 --> 00:25:37,000
Speaker 2: for women's basketball, and we like to show all angles.

470
00:25:37,040 --> 00:25:40,199
Speaker 2: So this is for Courtney Williams who plays in the WNBA,

471
00:25:40,880 --> 00:25:44,600
Speaker 2: and this brand is also for the CIO first grader

472
00:25:44,920 --> 00:25:48,080
Speaker 2: who plays in the basement of her church, right Like,

473
00:25:48,400 --> 00:25:52,160
Speaker 2: this brand is for both and for everyone in between.

474
00:25:52,240 --> 00:25:55,440
Speaker 2: And so that's really the message that our new branding conveys.

475
00:25:55,640 --> 00:25:56,760
Speaker 2: But it didn't start there.

476
00:25:57,160 --> 00:26:01,000
Speaker 1: Okay, So it's a branding that's growing over time. But

477
00:26:01,080 --> 00:26:04,080
Speaker 1: in the meantime, you're being very intentional about the partnerships

478
00:26:04,119 --> 00:26:08,439
Speaker 1: and the development where people can find it, how they

479
00:26:08,440 --> 00:26:11,159
Speaker 1: could buy it, who they connected to, And that partnership

480
00:26:11,200 --> 00:26:14,040
Speaker 1: with Stanley actually came about through the Dick's partnership. Can

481
00:26:14,080 --> 00:26:15,560
Speaker 1: you tell me about that? It's very organic.

482
00:26:15,840 --> 00:26:20,440
Speaker 2: Stanley has had an incredible two years, no question, and

483
00:26:21,760 --> 00:26:24,919
Speaker 2: we saw the way that they were capturing kind of

484
00:26:24,920 --> 00:26:27,600
Speaker 2: the hearts of a lot of our core consumers. We

485
00:26:27,640 --> 00:26:30,120
Speaker 2: saw a big shift where a lot of girls' basketball

486
00:26:30,160 --> 00:26:34,080
Speaker 2: players actually had Stanley's below the bench last year. And

487
00:26:35,520 --> 00:26:39,040
Speaker 2: it just so happened that the CEO of Stanley was

488
00:26:39,080 --> 00:26:42,440
Speaker 2: walking through a Dick's fording Goods and looked at Moulah

489
00:26:42,440 --> 00:26:46,080
Speaker 2: and said, oh my god, what is this brand? How

490
00:26:46,119 --> 00:26:49,480
Speaker 2: are they commanding this much space essentially and excitement in

491
00:26:49,520 --> 00:26:54,720
Speaker 2: the footwear section? And they explained Moolah to them everything

492
00:26:54,760 --> 00:26:57,320
Speaker 2: that we stand for everything that we're doing, how well

493
00:26:57,359 --> 00:27:01,000
Speaker 2: received our products have been. And he shot an email saying,

494
00:27:02,080 --> 00:27:05,359
Speaker 2: let's do something the first of its kind. Coo, Hey,

495
00:27:05,680 --> 00:27:09,040
Speaker 2: first of its kind Stanley that has a matching sneaker,

496
00:27:09,440 --> 00:27:12,640
Speaker 2: And so we collaborated to come out with a first

497
00:27:12,720 --> 00:27:15,920
Speaker 2: ever footwear Stanley collad that was available in six hundred

498
00:27:15,920 --> 00:27:20,000
Speaker 2: and thirty stores and immediately when it hit the shells,

499
00:27:20,040 --> 00:27:22,000
Speaker 2: it started beating expectations.

500
00:27:22,600 --> 00:27:26,359
Speaker 1: Cool. How'd you end up partnering with Courtney Williams? How

501
00:27:26,400 --> 00:27:29,320
Speaker 1: did you build relationships with players and convince you know,

502
00:27:29,440 --> 00:27:31,960
Speaker 1: top level hoopers to commit to wearing shoes from a

503
00:27:32,040 --> 00:27:33,639
Speaker 1: lesser known brand instead of the go tos.

504
00:27:33,760 --> 00:27:38,800
Speaker 2: Yeah, the first athletes were all people who helped shape

505
00:27:38,840 --> 00:27:44,160
Speaker 2: the brand, who we knew. So that's the beauty of

506
00:27:44,280 --> 00:27:47,720
Speaker 2: starting something when you're from the women's basketball community and

507
00:27:47,840 --> 00:27:51,600
Speaker 2: when you're young, like I just graduated BC one year

508
00:27:51,720 --> 00:27:54,320
Speaker 2: before they started testing the shoes on that court, and

509
00:27:54,359 --> 00:27:59,120
Speaker 2: so we knew everyone in the ACC one connection away

510
00:27:59,160 --> 00:28:02,400
Speaker 2: and this was right at the time, nil And at

511
00:28:02,400 --> 00:28:04,639
Speaker 2: that point, all it took was a text saying, Hey,

512
00:28:04,720 --> 00:28:06,320
Speaker 2: can I send you a pair of sneakers and can

513
00:28:06,359 --> 00:28:10,040
Speaker 2: you post on your Instagram and everyone did for free

514
00:28:10,119 --> 00:28:13,520
Speaker 2: Sarah because the women's basketball community loves it. Like I

515
00:28:13,560 --> 00:28:16,720
Speaker 2: think when you tried the sneaker on, when you hear

516
00:28:16,760 --> 00:28:18,880
Speaker 2: what the brand is doing and you hear our story,

517
00:28:19,600 --> 00:28:22,840
Speaker 2: people need no more convincing. You know, a lot of brands,

518
00:28:22,880 --> 00:28:25,280
Speaker 2: they have their own platform and what they stand for,

519
00:28:25,359 --> 00:28:29,240
Speaker 2: and so athletes need to be paid to promote their message.

520
00:28:29,640 --> 00:28:32,400
Speaker 2: And what Moulah is doing is we're here to support

521
00:28:32,440 --> 00:28:36,280
Speaker 2: the athlete's message. We're here to celebrate women's basketball, and

522
00:28:36,359 --> 00:28:39,320
Speaker 2: we actually want to build a platform for them rather

523
00:28:39,360 --> 00:28:41,560
Speaker 2: than the other way around. And so when people try

524
00:28:41,600 --> 00:28:45,440
Speaker 2: the shoe and hear that, we have had nothing but

525
00:28:45,520 --> 00:28:48,840
Speaker 2: good responses. And it started back when the brand first

526
00:28:48,880 --> 00:28:51,760
Speaker 2: launched with getting all of the ACC players, all the

527
00:28:51,800 --> 00:28:54,480
Speaker 2: players that I knew on board with it and posting,

528
00:28:55,000 --> 00:28:58,840
Speaker 2: and it grew from there and with Courtney, we met

529
00:28:59,080 --> 00:29:03,680
Speaker 2: actually through a spot with bleacher Report up at the

530
00:29:03,680 --> 00:29:08,760
Speaker 2: Connecticut Sun and bleacher Report said we're going to do

531
00:29:08,800 --> 00:29:11,680
Speaker 2: an unboxing as part of this series and we're gonna

532
00:29:11,680 --> 00:29:14,320
Speaker 2: do it with a WNBA player and I said, this

533
00:29:14,440 --> 00:29:16,960
Speaker 2: is amazing, We're excited for it, and they said, okay,

534
00:29:17,440 --> 00:29:19,160
Speaker 2: you know, we kind of pitched for this spot, and

535
00:29:19,200 --> 00:29:23,240
Speaker 2: they said, well, she's gonna unbox it cold right there

536
00:29:23,280 --> 00:29:26,560
Speaker 2: on the spot. And so Courtney and I met on

537
00:29:26,840 --> 00:29:30,960
Speaker 2: set live when she was unboxing this pair of Moulaws

538
00:29:31,000 --> 00:29:33,680
Speaker 2: and she tried them on for the first time on

539
00:29:33,880 --> 00:29:37,920
Speaker 2: a live segment and she loved them from there and

540
00:29:37,960 --> 00:29:40,760
Speaker 2: she loved the brand, and we signed her right away

541
00:29:40,880 --> 00:29:42,640
Speaker 2: and it's been a great partnership ever since.

542
00:29:43,960 --> 00:29:46,520
Speaker 1: What's been the biggest challenge for you in making this

543
00:29:46,560 --> 00:29:47,240
Speaker 1: company happen.

544
00:29:48,320 --> 00:29:51,040
Speaker 2: I have to say, Sarah, there's challenges big and small,

545
00:29:51,080 --> 00:29:55,400
Speaker 2: like every single week. I think one thing off the

546
00:29:55,400 --> 00:30:00,280
Speaker 2: top is you mentioned that you're knowledgeable and all of

547
00:30:00,280 --> 00:30:03,640
Speaker 2: the spaces about logos and branding and the rights to everything,

548
00:30:04,080 --> 00:30:06,480
Speaker 2: and I think every single part of the company is

549
00:30:06,600 --> 00:30:11,480
Speaker 2: like that. That there's nuance in all of the things

550
00:30:11,520 --> 00:30:15,280
Speaker 2: that people aren't thinking about in krgo insurance, in free

551
00:30:15,320 --> 00:30:20,760
Speaker 2: in delivery, in quality control at the manufacturer, in selling terms,

552
00:30:20,880 --> 00:30:23,920
Speaker 2: in marketing. I mean you could go dizzy with how

553
00:30:23,960 --> 00:30:26,600
Speaker 2: deep you can go in every single area of the business.

554
00:30:27,720 --> 00:30:31,560
Speaker 2: And so I would say one of the biggest macro

555
00:30:31,720 --> 00:30:35,440
Speaker 2: challenges is our time is limited, and how deep do

556
00:30:35,520 --> 00:30:38,360
Speaker 2: we go in every single section of the business at

557
00:30:38,360 --> 00:30:41,640
Speaker 2: what given time, and that changes through the years. There's

558
00:30:41,640 --> 00:30:45,440
Speaker 2: always a balance of time, money and resources and what

559
00:30:45,440 --> 00:30:46,640
Speaker 2: we want to be investing in.

560
00:30:47,600 --> 00:30:48,640
Speaker 1: How big is your team now?

561
00:30:48,720 --> 00:30:50,160
Speaker 2: Our team is five full time.

562
00:30:51,040 --> 00:30:52,920
Speaker 1: That's insane, nothing.

563
00:30:52,800 --> 00:30:55,360
Speaker 2: And we're doing crazy, you know, well over seven figures

564
00:30:55,400 --> 00:30:56,000
Speaker 2: of revenue.

565
00:30:56,360 --> 00:30:59,560
Speaker 1: Yeah, as being a woman in her twenties ever felt

566
00:30:59,600 --> 00:31:02,760
Speaker 1: like a bare whether it's folks not taking you seriously

567
00:31:02,840 --> 00:31:08,000
Speaker 1: or trying to take advantage.

568
00:31:07,000 --> 00:31:10,800
Speaker 2: It's a hard one because I think it's also what

569
00:31:10,920 --> 00:31:14,320
Speaker 2: makes this business so special, you know, I mean, you

570
00:31:14,360 --> 00:31:16,080
Speaker 2: can't this is who you are and you have to

571
00:31:16,120 --> 00:31:19,360
Speaker 2: own it. And so it's been really well received. This

572
00:31:19,400 --> 00:31:21,520
Speaker 2: is what it means to be buying for female ballers,

573
00:31:21,560 --> 00:31:24,760
Speaker 2: and I don't think that. I think there's definitely challenges

574
00:31:24,800 --> 00:31:29,320
Speaker 2: to it, but there's also so many benefits to being

575
00:31:29,320 --> 00:31:32,240
Speaker 2: from the women's basketball community and making a brand and

576
00:31:32,320 --> 00:31:35,640
Speaker 2: a product that serves your same community. So I would

577
00:31:35,640 --> 00:31:38,280
Speaker 2: say there have certainly been challenges as it relates to

578
00:31:38,840 --> 00:31:42,840
Speaker 2: literally any area of the business, whether that's funding or

579
00:31:43,680 --> 00:31:48,160
Speaker 2: part of anything. But there's also just as many benefits

580
00:31:48,240 --> 00:31:50,880
Speaker 2: to also being able to text players and saying, hey,

581
00:31:50,960 --> 00:31:52,120
Speaker 2: would you mind posting.

582
00:31:51,880 --> 00:31:54,720
Speaker 1: This yeah, for sure, the connections and relationship. I think

583
00:31:54,720 --> 00:31:58,080
Speaker 1: for me, I guess part of it is you seem

584
00:31:58,120 --> 00:32:00,080
Speaker 1: like you're so knowledgeable about all aspects of it. I

585
00:32:00,120 --> 00:32:02,120
Speaker 1: would feel like I would be concerned, like that the

586
00:32:02,120 --> 00:32:04,440
Speaker 1: deal I was getting was too good to be true,

587
00:32:04,520 --> 00:32:06,120
Speaker 1: or that I was getting taken advantage for there was

588
00:32:06,160 --> 00:32:08,720
Speaker 1: something I didn't know about the business that the other

589
00:32:08,720 --> 00:32:11,120
Speaker 1: person on the other side negotiating does, and that they're

590
00:32:11,160 --> 00:32:13,000
Speaker 1: pulling one over on me. And I wonder if you've

591
00:32:13,000 --> 00:32:15,360
Speaker 1: had any moments I think for people listening, especially who

592
00:32:15,400 --> 00:32:18,680
Speaker 1: are like, holy shit, how is this still under thirty

593
00:32:18,720 --> 00:32:21,520
Speaker 1: person pulling all this off? Like have you made a mistake?

594
00:32:22,320 --> 00:32:23,840
Speaker 1: Have you had a moment where you're like, oh, I

595
00:32:23,880 --> 00:32:26,000
Speaker 1: wasted a ton of money on that whoops a daisy,

596
00:32:26,240 --> 00:32:28,120
Speaker 1: Or I said the wrong deal for this and I

597
00:32:28,120 --> 00:32:29,680
Speaker 1: should I could have made a lot more.

598
00:32:30,000 --> 00:32:33,480
Speaker 2: Again, it's like pick your day. You know, I've made

599
00:32:33,560 --> 00:32:37,000
Speaker 2: more mistakes than anyone else. I can't even tell you.

600
00:32:37,320 --> 00:32:40,680
Speaker 2: But I think at the time, you always do what

601
00:32:40,760 --> 00:32:43,120
Speaker 2: you feel like is the best decision, and you have

602
00:32:43,160 --> 00:32:45,880
Speaker 2: to operate with the tools and the knowledge that you

603
00:32:45,960 --> 00:32:48,880
Speaker 2: have at hand, and you can't look back, And so

604
00:32:48,960 --> 00:32:51,480
Speaker 2: I wouldn't classify any of them as mistakes. I mean,

605
00:32:51,560 --> 00:32:54,080
Speaker 2: even look at our old branding right or our first

606
00:32:54,120 --> 00:32:57,640
Speaker 2: shoe that came out. It's like we're a completely different

607
00:32:57,640 --> 00:33:01,600
Speaker 2: company than what we were. I mean, night and day

608
00:33:01,960 --> 00:33:08,120
Speaker 2: really like unrecognizable, and we're developing in front of everyone

609
00:33:08,320 --> 00:33:10,720
Speaker 2: and in front of the world, and that's a challenge

610
00:33:10,720 --> 00:33:13,320
Speaker 2: in of itself. But I wouldn't say anything that we

611
00:33:13,400 --> 00:33:17,920
Speaker 2: did then was a mistake because we were operating one

612
00:33:18,040 --> 00:33:21,160
Speaker 2: hundred and ten percent. I've always given this business like

613
00:33:21,640 --> 00:33:24,680
Speaker 2: every ounce that I have, and that's.

614
00:33:24,560 --> 00:33:29,120
Speaker 1: All you can really do, you know, in a moment, Yeah, yeah, and.

615
00:33:29,400 --> 00:33:31,800
Speaker 2: No one's looking to pull one over. I don't think

616
00:33:31,840 --> 00:33:34,800
Speaker 2: on you. I think that all of the approaches we've

617
00:33:34,840 --> 00:33:40,360
Speaker 2: taken are ones of incredible gratitude and service to our partners,

618
00:33:40,400 --> 00:33:43,000
Speaker 2: and I think when you do that, people want to

619
00:33:43,000 --> 00:33:46,080
Speaker 2: reciprocate it. And I've noticed that in a lot of conversations.

620
00:33:46,080 --> 00:33:49,479
Speaker 2: I think entrepreneurs go into it with that angle, Sarah,

621
00:33:49,600 --> 00:33:52,920
Speaker 2: like they really do think, Okay, everyone's trying to get

622
00:33:52,960 --> 00:33:56,120
Speaker 2: the better deal, and I like to let other people

623
00:33:56,680 --> 00:33:59,040
Speaker 2: have the better deal. We'd like you to have the

624
00:33:59,040 --> 00:34:01,920
Speaker 2: better deal because you're taking a shot on us. So

625
00:34:02,240 --> 00:34:04,320
Speaker 2: take all the take all the margin, take all the

626
00:34:04,320 --> 00:34:06,760
Speaker 2: costs you want. Like that's how it started, is I

627
00:34:06,880 --> 00:34:11,480
Speaker 2: made no money personally for like four years. The company

628
00:34:11,480 --> 00:34:14,359
Speaker 2: didn't make much, and we just wanted to give our

629
00:34:14,400 --> 00:34:18,200
Speaker 2: partners the most benefit we could because you were grateful,

630
00:34:18,680 --> 00:34:21,399
Speaker 2: and in turn they have had our back when things went.

631
00:34:21,640 --> 00:34:25,719
Speaker 1: Yeah, I just learned this last week and I'm stealing it.

632
00:34:25,719 --> 00:34:28,440
Speaker 1: It's not win or lose, its win or learn. So

633
00:34:28,520 --> 00:34:31,320
Speaker 1: if you just if you just make every single loss

634
00:34:31,440 --> 00:34:34,160
Speaker 1: or mistake a learning opportunity, then you can always reframe

635
00:34:34,200 --> 00:34:37,200
Speaker 1: it and move forward more positively. There are some big

636
00:34:37,239 --> 00:34:39,360
Speaker 1: picture things in the footboor world that you're going to

637
00:34:39,400 --> 00:34:41,799
Speaker 1: have to deal with that are not going to be

638
00:34:41,840 --> 00:34:44,680
Speaker 1: maybe as easy to put a spin on, like whether

639
00:34:44,719 --> 00:34:49,080
Speaker 1: it's workplace issues in the shoe industry, factory issues, like

640
00:34:49,160 --> 00:34:51,040
Speaker 1: have you ever had to make a decision where you

641
00:34:51,120 --> 00:34:54,279
Speaker 1: really are questioning your own beliefs and your optimism about

642
00:34:54,280 --> 00:34:56,680
Speaker 1: the business versus the reality of trying to create products

643
00:34:56,719 --> 00:35:01,640
Speaker 1: at a reasonable cost that people are willing to spend.

644
00:35:02,440 --> 00:35:08,000
Speaker 2: Not yet, and they will come absolutely, but at this

645
00:35:08,160 --> 00:35:13,280
Speaker 2: point we haven't come to that scale yet where we're

646
00:35:13,440 --> 00:35:16,399
Speaker 2: faced with any of the macro issues, but we are

647
00:35:16,440 --> 00:35:18,880
Speaker 2: also seeing of course we're affected by it. Right we

648
00:35:18,920 --> 00:35:22,200
Speaker 2: have tariffs that are getting pasked. That's going to be

649
00:35:22,200 --> 00:35:25,000
Speaker 2: affecting the business. There's a ton of macro issues that

650
00:35:25,000 --> 00:35:29,440
Speaker 2: are affecting us today, but so far, we haven't we

651
00:35:29,520 --> 00:35:33,560
Speaker 2: haven't had to compromise, absolutely not any of our beliefs

652
00:35:33,800 --> 00:35:34,880
Speaker 2: for what we're doing.

653
00:35:35,160 --> 00:35:37,239
Speaker 1: I hope you get to stay this optimistic. And I

654
00:35:37,239 --> 00:35:39,960
Speaker 1: am not a cynical person, even in the slightest I'm

655
00:35:40,000 --> 00:35:41,680
Speaker 1: just so much older than you that at this point

656
00:35:41,719 --> 00:35:43,960
Speaker 1: I'm like, oh, there are plenty of people looking to

657
00:35:43,960 --> 00:35:46,040
Speaker 1: screw you over and trying to get one over on you.

658
00:35:46,120 --> 00:35:48,680
Speaker 1: But hopefully you will continue to find the partners and

659
00:35:48,719 --> 00:35:50,680
Speaker 1: the people to work with that want this sort of

660
00:35:50,719 --> 00:35:53,400
Speaker 1: mutually beneficial relationship that have your back because they know

661
00:35:53,440 --> 00:35:57,359
Speaker 1: that you have theirs. That's the best case scenario. What's

662
00:35:57,400 --> 00:36:00,520
Speaker 1: next for the brand? I know you got into some apparel.

663
00:36:00,719 --> 00:36:03,560
Speaker 2: We just launched some apparel. We have a new launch

664
00:36:03,640 --> 00:36:07,800
Speaker 2: dropping on May fifteenth that we're excited about. That'll be

665
00:36:07,840 --> 00:36:12,000
Speaker 2: our summer collection. And then we're just continuing to we

666
00:36:12,040 --> 00:36:14,360
Speaker 2: want to continue to grow how we have that because

667
00:36:14,600 --> 00:36:17,200
Speaker 2: if we keep doing that. If our players keep being

668
00:36:17,239 --> 00:36:19,400
Speaker 2: excited about the shoes that we're serving up and the

669
00:36:19,400 --> 00:36:22,120
Speaker 2: way that the brand is moving, I think it'll be

670
00:36:22,239 --> 00:36:24,200
Speaker 2: continue to be a good couple of years ahead of us.

671
00:36:24,360 --> 00:36:26,960
Speaker 1: Well, I cannot tell you how impressed. I am, just

672
00:36:27,520 --> 00:36:31,200
Speaker 1: blown away, so incredible. You were at a conference I

673
00:36:31,239 --> 00:36:33,399
Speaker 1: was at, or I think it was Upfronts in New York,

674
00:36:33,640 --> 00:36:35,520
Speaker 1: and we didn't get a chance to speak, but I

675
00:36:35,560 --> 00:36:37,120
Speaker 1: know the shoes were there and I checked them out.

676
00:36:37,120 --> 00:36:39,719
Speaker 1: They look pretty badass, but just such a cool thing

677
00:36:39,760 --> 00:36:42,640
Speaker 1: to see an opportunity and try to fill it, try

678
00:36:42,680 --> 00:36:45,040
Speaker 1: to fix it. So continued. Good luck to you, and

679
00:36:45,040 --> 00:36:46,279
Speaker 1: thanks so much for giving us some time.

680
00:36:46,520 --> 00:36:49,440
Speaker 2: Thank you, Sarah.

681
00:36:49,760 --> 00:36:51,640
Speaker 1: We have to take another break when we come back.

682
00:36:51,840 --> 00:37:02,719
Speaker 1: Sometimes you just gotta let it out. Welcome back, Slices.

683
00:37:02,800 --> 00:37:04,360
Speaker 1: We love that you're listening, but we want you to

684
00:37:04,360 --> 00:37:06,440
Speaker 1: get in the game every day too. So here's our

685
00:37:06,480 --> 00:37:09,799
Speaker 1: good game play of the day. Go check out Moolah's offerings,

686
00:37:10,160 --> 00:37:12,319
Speaker 1: especially if you're a hooper. We're going to be trying

687
00:37:12,320 --> 00:37:14,640
Speaker 1: out the shoes for ourselves. I don't know, they might

688
00:37:14,640 --> 00:37:17,960
Speaker 1: become producer mishes go to for summer pickup games. We

689
00:37:18,080 --> 00:37:19,720
Speaker 1: love to hear from you, so hit us up on email,

690
00:37:19,760 --> 00:37:22,400
Speaker 1: good game at wondermediaetwork dot com, or leave us a

691
00:37:22,440 --> 00:37:25,320
Speaker 1: voicemail at eight seven two two oh four fifty seventy,

692
00:37:25,920 --> 00:37:29,400
Speaker 1: and don't forget to subscribe. Rate and review, y'all. It's easy.

693
00:37:29,560 --> 00:37:35,720
Speaker 1: Watch laughing, singing, screaming, dancing, or crying it out. Rating

694
00:37:36,040 --> 00:37:40,000
Speaker 1: ten out of ten. Damn I feel better review you

695
00:37:40,040 --> 00:37:43,239
Speaker 1: know slices. There are a lot of things happening in

696
00:37:43,280 --> 00:37:46,280
Speaker 1: our world, and finding a balance between taking in information

697
00:37:46,680 --> 00:37:50,200
Speaker 1: and not overwhelming yourself can be super difficult. For some,

698
00:37:50,320 --> 00:37:52,799
Speaker 1: it can even result in a kind of I don't know,

699
00:37:52,840 --> 00:37:57,120
Speaker 1: emotional constipation. You see all the things happening and you

700
00:37:57,280 --> 00:38:00,239
Speaker 1: just don't know what to do except internalize. And sometimes

701
00:38:00,280 --> 00:38:03,719
Speaker 1: talking through what's bothering you just isn't enough. Sometimes we

702
00:38:03,800 --> 00:38:07,880
Speaker 1: need like a reset, some emotional prune juice. If you

703
00:38:07,920 --> 00:38:12,360
Speaker 1: will next time you're feeling emotionally constipated, watch one of

704
00:38:12,360 --> 00:38:14,879
Speaker 1: those try not to laugh videos, or find a well

705
00:38:14,920 --> 00:38:17,759
Speaker 1: insulated room and scream, reel loud, or put on a

706
00:38:17,800 --> 00:38:20,480
Speaker 1: song you really love and just dance around. If you

707
00:38:20,560 --> 00:38:23,080
Speaker 1: got the space and you won't bother anyone, belt out

708
00:38:23,080 --> 00:38:25,719
Speaker 1: the song too, and if it's a sad song or

709
00:38:25,719 --> 00:38:28,160
Speaker 1: the spirit moves you, or if you really just need

710
00:38:28,200 --> 00:38:32,120
Speaker 1: to have yourself a good cry, there is absolutely no

711
00:38:32,160 --> 00:38:35,040
Speaker 1: shame in a good cry. None of this is necessarily

712
00:38:35,040 --> 00:38:38,360
Speaker 1: going to solve your problems or the world's problems, but

713
00:38:38,440 --> 00:38:40,319
Speaker 1: it might put you in a better headspace to deal

714
00:38:40,360 --> 00:38:42,759
Speaker 1: with them, and that's probably the best we can ask

715
00:38:42,800 --> 00:38:45,680
Speaker 1: for right now. Now, it's your turn, rate and review.

716
00:38:46,000 --> 00:38:49,640
Speaker 1: Thanks for listening, slices, See you tomorrow. Good Game, Natalie,

717
00:38:49,800 --> 00:38:52,759
Speaker 1: Good Game, Mark Cuban, Keep replying to those emails my guy.

718
00:38:53,640 --> 00:38:57,080
Speaker 1: You companies that take shortcuts instead of actually optimizing their

719
00:38:57,080 --> 00:39:02,440
Speaker 1: products for the folks consuming them. Good Game with Sarah

720
00:39:02,440 --> 00:39:05,440
Speaker 1: Spain is an iHeart women's sports production in partnership with

721
00:39:05,480 --> 00:39:07,960
Speaker 1: Deep Blue Sports and Entertainment. You can find us on

722
00:39:08,000 --> 00:39:11,680
Speaker 1: the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

723
00:39:11,920 --> 00:39:15,160
Speaker 1: Production by Wonder Media Network, our producers are Alex Azzie

724
00:39:15,160 --> 00:39:18,920
Speaker 1: and Misha Jones. Our executive producers are Christina Everett, Jesse Katz,

725
00:39:19,000 --> 00:39:22,080
Speaker 1: Jenny Kaplan, and Emily Rudder. Our editors are Emily Rutter,

726
00:39:22,160 --> 00:39:25,560
Speaker 1: Britney Martinez, and Grace Lynch. Our associate producer is Lucy

727
00:39:25,640 --> 00:39:27,920
Speaker 1: Jones and I'm your host, Sarah Spain