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Speaker 1: This is the business of sports. Let's talk Super Bowl

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Speaker 1: and Fox Sports, every single thing that occurs. I want

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Speaker 1: people to remember, this is a business. Guaranteed. Money isn't

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Speaker 1: necessarily guaranteed. Michael Ball, how high can these valuations got?

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Speaker 1: Everybody loves rooting against him? Right? Evan Williams off the field,

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Speaker 1: the NBA has never been buzzier. And the leaders in

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Speaker 1: the sports industry Major League Baseball Commissioner Rob Manfredd MIKEA.

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Speaker 1: Riscoe is the commissioner of the American Athletic Conference. Here

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Speaker 1: In Smith, President of Ticketmasters in the Race, car driver

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Speaker 1: Elio Castro, and Evs Bloomberg Business of Sports from Bloomberg Radio. Hello,

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Speaker 1: I'm Michael Bla, I'm Evan Novie Williams, and I'm Scott Shik.

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Speaker 1: Every week at this time plus Mondays and Wednesdays, we

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Speaker 1: explore the big money issues in the world of sports.

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Speaker 1: Coming up, we sit down with Nashville soccer club cego

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Speaker 1: Ian Air, whose team makes its MLS debut this weekend

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Speaker 1: against Atlanta United for the twenty five season of Major

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Speaker 1: League Soccer. That's straight ahead on the Bloomberg Business of

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Speaker 1: Sports show. But first let's look at some of the

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Speaker 1: top stories of the week, beginning with the Premier Lacrosse

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Speaker 1: League's sponsorship deal with Ticketmaster. The partnership includes an uncommon

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Speaker 1: wrinkle in pro team sports. The company's name will be

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Speaker 1: part of the league's official title. What do you think

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Speaker 1: about that, bar, I'm trying to figure that he powered

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Speaker 1: by Ticketmasters. We see it all the time every race

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Speaker 1: that well, you see it because you watch NASCAR, but

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Speaker 1: you don't see it a lot in team sports. You

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Speaker 1: don't see it in the NFL, you don't see it

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Speaker 1: in the NBA or hockey. You don't see it a

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Speaker 1: lot in team sports. So the pl p l L,

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Speaker 1: once again taking one of its pages from individual sports,

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Speaker 1: and of course you have a young, tech savvy demographic.

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Speaker 1: Ticketmaster loves that they'll get some commercials to get tie

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Speaker 1: ins with the players use as influencers. I'm told by

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Speaker 1: some sources and the and the league and Ticketmaster wouldn't

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Speaker 1: say how much, but I'm told to deal like this

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Speaker 1: would probably go for about a million bucks a year. So,

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Speaker 1: once again the PLO adding to what seems to be

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Speaker 1: a successful first season. Coming up on season two, it

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Speaker 1: seems clear that what the PLLL is building and This

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Speaker 1: is probably true of lacrosse at large, a very passionate

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Speaker 1: group of fans and as you said, you know, very creative,

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Speaker 1: very tech savvy, younger. You know, those are all demographics

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Speaker 1: that companies want to reach. So I certainly understand why

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Speaker 1: Ticketmaster income for exactly another big one so for you know,

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Speaker 1: for for what is not a huge part of the

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Speaker 1: Ticketmaster global marketing budget. I certainly understand why they want

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Speaker 1: to get deeper and deeper involved with this community for sure. Meantime,

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Speaker 1: Delta Airlines has signed a four hundred million dollar deal

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Speaker 1: with the organizers of the l A Games and NBC Universal.

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Speaker 1: I've heard of those guys becoming the official airline of

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Speaker 1: Team USA and the Games. Yeah. So this is the

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Speaker 1: first major deal under the big partnership which we talked

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Speaker 1: about a few months ago, in which partnerships sponsorships for

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Speaker 1: the Light Games are sold kind of in concert with NBC.

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Speaker 1: So a portion of this million dollar deal is going

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Speaker 1: to be spent with Light and the in the U

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Speaker 1: s O, c USO PC, the Local Organizing Committee, and

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Speaker 1: another portion is going to be spent buying ads on NBC.

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Speaker 1: This is the way, you know, partnerships for the next

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Speaker 1: eight years leading up to the l A Games are

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Speaker 1: gonna go. It's gonna be a joint deal where you're

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Speaker 1: buying some spots with NBC and you're also buying you know,

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Speaker 1: parts with the with the local committe. You know when

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Speaker 1: you watch those radar screens, just really crowded with planes.

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Speaker 1: That's how I feel with you our responsorship because Delta

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Speaker 1: now is replacing United, which had the deal. And let's

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Speaker 1: not forget American Airlines has the naming rights to the

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Speaker 1: kind of pavilion outside the new Chronki Stadium in l

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Speaker 1: A which will be used for the Olympics, but the

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Speaker 1: way the marketing rules go, you can't say that, so

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Speaker 1: it'll just be known as Delta, the only airline to

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Speaker 1: get some play getting kind of crowded, yeh. I think

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Speaker 1: United also is the one of the main partners for

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Speaker 1: the coliseum, right, which is also going to be used

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Speaker 1: in the Olympics as well, So there will be reference

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Speaker 1: a lot of competitors that are gonna get their signage

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Speaker 1: covered up during the games with all those airlines. I'm

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Speaker 1: glad the deal isn't terminal. On come on, come on, okay,

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Speaker 1: leave me out there, alright, Fine, finally Major League Soccer

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Speaker 1: kicks off. It's twenty five season. Here in America, we're saying,

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Speaker 1: who knew? Overseas everywhere else, they're like, yeah, we knew.

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Speaker 1: Jonathan Farrell said this the best. It's like the most

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Speaker 1: popular sport in the world, and we're still playing catch up. Well,

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Speaker 1: it's not catch up, it's it's MLS is twenty five years.

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Speaker 1: When you think about the length of time the NFL

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Speaker 1: has been around one hundred years and the NBA has

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Speaker 1: been around. Uh, it's a slow build. You don't just

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Speaker 1: start a league and become the EPL. You have to

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Speaker 1: justify with the revenues and um, you have David Beckham's

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Speaker 1: team also coming in along with Nashville and we're talking

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Speaker 1: with Ian Air you know later in the show, Uh,

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Speaker 1: the CEO of Nashville Soccer Club, about that slow build,

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Speaker 1: about the commitment to the community. How do you build

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Speaker 1: the business with the revenues being what they are, Because

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Speaker 1: it's about the future, it's about what can we do

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Speaker 1: You have scarcity, value and franchises, all the things that

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Speaker 1: these savvy investors by the way, getting involved in MLS. Um,

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Speaker 1: it's all what do they see down the road? For

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Speaker 1: this sports league. Yeah, and there's you know you're gonna

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Speaker 1: hear it from Ian Air. There's tremendous optimism right now

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Speaker 1: among executives and owners in Major League Soccer. Um. You know,

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Speaker 1: we heard them say earlier this week. Uh, they think

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Speaker 1: in ten years Major League Soccer could be the third

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Speaker 1: biggest league in the US behind the NFL and the NBA.

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Speaker 1: And one other big thing to think about on the

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Speaker 1: horizon America is hosting the World Cup in UM and that,

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Speaker 1: you know, when they hosted the World Cup last time,

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Speaker 1: huge boon for soccer domestically led to the creation of MLS,

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Speaker 1: if I'm not mistaken. So they are also looking at

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Speaker 1: that as as probably a massive inflection point commercially fan

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Speaker 1: wise for the league and also for the national team.

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Speaker 1: That's going to be a big one as well. Toteola

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Speaker 1: tap Ramos, Eric Winalda, these are the names that were

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Speaker 1: all big. Then, now let's get to this week's interview

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Speaker 1: with Nashville Soccer Club CEO Ian Air. Ian there's one

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Speaker 1: thing we like to promise people on the Business of

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Speaker 1: Sports podcast. You know what that is, that's your son,

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Speaker 1: but on this show it's you'll never talk alone. So

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Speaker 1: it's been quite the ride. But Nashville s C Soccer club,

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Speaker 1: by the way, hy s C and not FC, because

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Speaker 1: I see FC all the American teams seem to take

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Speaker 1: the FC. Why the decision for sc UM It was

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Speaker 1: possitive when we um, when we started to pull the

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Speaker 1: whole things together as a brand. The name Colors, we

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Speaker 1: we you probably know, there's a reasonably good amateur history

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Speaker 1: here and then obviously USL history, and we wanted to

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Speaker 1: do something authentic, but we also wanted to pay respect

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Speaker 1: for the people who had come before in soccer in

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Speaker 1: our city, and so we retained that name that was

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Speaker 1: the name in USL and the most recent name in

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Speaker 1: in amateur game, and and we wanted to retain the

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Speaker 1: colors as well, so it was more of a tribute

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Speaker 1: to those who have gone before, and not to change

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Speaker 1: it just because we were going to MLS. I want

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Speaker 1: to ask this because I don't think people really appreciate it.

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Speaker 1: How much thought, investment, to debate, discussion, research goes into colors, name, uniform, logo.

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Speaker 1: How much goes into all that? Yeah, it's a lot.

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Speaker 1: I think I think for us as I said there,

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Speaker 1: I think you know, some of it was made easy

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Speaker 1: because we didn't change too much, but it but it

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Speaker 1: wasn't without thought. You know. It wasn't just the case,

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Speaker 1: well let's just stick with what we already had. It

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Speaker 1: was more of, you know, who do we want to be,

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Speaker 1: how do we want to be perceived? And you know,

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Speaker 1: Nashville's are very, in some ways understated city in the

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Speaker 1: sense that, you know, it's not too flash. It's fun

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Speaker 1: and exciting, and but you know, people aren't very bling

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Speaker 1: bling here, which which I really like. And but there's

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Speaker 1: also a lot of energy and and so the logo,

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Speaker 1: you know, the end in the middle of the logo,

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Speaker 1: and then the sort of soundbars or sound ways either

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Speaker 1: side of it are really to reflect that reflect, you know,

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Speaker 1: the energy of who we want to be as a

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Speaker 1: soccer team and the energy of this city right now,

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Speaker 1: where you've got all these people and businesses and all

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Speaker 1: these things kind of coming here, as well as all

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Speaker 1: the energy and sound that was already here because it's

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Speaker 1: the music city. So it's that type of thought and

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Speaker 1: thinking that went into it. And then we wanted to

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Speaker 1: stick with the as our fans call it, the Golden Blue,

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Speaker 1: and you know, but we just wanted to kind of

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Speaker 1: tend the heats up on them a little. So the

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Speaker 1: so the new yellow or gold in the in the

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Speaker 1: kit and the and the colors is really vibrant. It's

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Speaker 1: called shock yellow um, you know, and it's and it's

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Speaker 1: a really strong color um and a really strong blue

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Speaker 1: to it as well. So so there was definite thought

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Speaker 1: and thinking and process. But but much of it was

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Speaker 1: tradition to where we've come from. I'm still hearing a

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Speaker 1: bit of an accent from you. When do you think

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Speaker 1: you're going to get rid of the Tennessee twin? You know,

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Speaker 1: I've been, I've been. I lived all over the world.

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Speaker 1: I lived in Asia for the best part of about

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Speaker 1: fifteen years, and I lived in Germany and Spain. But

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Speaker 1: you know, it can never take the Liverpool piece out

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Speaker 1: of the boys. That's the thing I've heard you say

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Speaker 1: that you think Liverpool and Nashville actually are are kind

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Speaker 1: of similar cities. I would love to hear your explanation

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Speaker 1: for from why you see that. Yeah, you know, they're nothing.

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Speaker 1: I mean, you know, visually they're look nothing like each other.

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Speaker 1: But I think that you know that cultural music heritage

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Speaker 1: is similar. We had this little band from the Liverpool

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Speaker 1: called the Beatles you may have heard of, you know,

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Speaker 1: and a few others, and and the Warms. You know.

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Speaker 1: The South, that Southern hospitality that's really evident here in Nashville.

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Speaker 1: Is it really reminds me of home. You know, you

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Speaker 1: go to Liverpool. So my dad used to say to me,

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Speaker 1: like thing about having a drink in a bar in Liverpool.

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Speaker 1: You can't drink on your own, even if you want to,

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Speaker 1: because because people, people just won't leave you alone. Never

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Speaker 1: drink alone. But what if what if you're wearing a

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Speaker 1: Manchester City shirt? Yeah, if you were in a Manchester

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Speaker 1: City shot, you wouldn't be drinking. And little don't let

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Speaker 1: Scott give you the business. My father's family is all

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Speaker 1: from Tennessee, and we're about his country as an outhouse. Don't.

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Speaker 1: But I would like to to bring up the point

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Speaker 1: that in Tennessee it's an audience where it's surprising that

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Speaker 1: all of a sudden Major League Soccer is taking off. Yeah,

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Speaker 1: I guess. I think I think this is a I

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Speaker 1: think it's a great sort of identifier for MLS overall

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Speaker 1: and soccer overall in this country, which is I think

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Speaker 1: that has somebody coming in from the outside and and

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Speaker 1: you know, of the country and coming in and even

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Speaker 1: observing the growth of MLS over over many years. One

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Speaker 1: thing that I find that's quite consistent is most people

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Speaker 1: played soccer, you know, whether it's in Tennessee or else.

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Speaker 1: They're growing up at school, the kids play. It may

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Speaker 1: not be their number one spot, but that most of

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Speaker 1: them have an identity with the sport in the sense

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Speaker 1: that they've played it on you know, junior level or

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Speaker 1: what have you. And I think that now that they're

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Speaker 1: seeing this thing grown, now that they're seeing that it's

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Speaker 1: the major league level, and now they're seeing that there's

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Speaker 1: and you know, people follow people, right We we had

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Speaker 1: a kind of slow build up to the to the

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Speaker 1: energy on ticket sales and other things, and then all

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Speaker 1: of a sudden, it's like this tidal wave of interest

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Speaker 1: and were like, literally can't get enough tickets out of

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Speaker 1: the door, and the moment and the same with numbers.

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Speaker 1: If you can, you know, you're opening this weekend, you know,

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Speaker 1: what's the what's the season ticket What's what are the

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Speaker 1: ticket sales number? So we were I don't know the

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Speaker 1: season ticket number right now, just because I've been I

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Speaker 1: was up in New York yesterday and but we are

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Speaker 1: over fifty thousand. We were a fifty thousand this time yesterday. Yeah,

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Speaker 1: and I think I think from something an email I

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Speaker 1: got on the flight back last night, we've told I

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Speaker 1: think another two thousand or something yesterday. So it's I mean,

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Speaker 1: it's just going crazy, it's like, and these are the

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Speaker 1: busiest days as well, so I expect that number gets

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Speaker 1: bigger again today and then going in you know, into

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Speaker 1: the weekend. So it's you know, it's um, yeah, it's interesting.

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Speaker 1: I mean I think that we always felt that there

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Speaker 1: was be good and any but you never really know.

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Speaker 1: It's a it's a bit of a leap of faith,

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Speaker 1: right when you've never done it before in this city before,

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Speaker 1: with this sport before. Um, you just have to see

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Speaker 1: what happens and hope you do the right thing to

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Speaker 1: to get people. You just use the phrase the leap

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Speaker 1: of faith. I think that's something that any entrepreneur, any

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Speaker 1: business person, anybody who's going to start something uses that phrase,

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Speaker 1: a leap of faith. And you guys, you've taken it. Yeah,

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Speaker 1: you know, look that I think it's great testament to

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Speaker 1: our owner principal and John Ingram, you know, he he's

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Speaker 1: the guy putting the most money up on this, and that's,

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Speaker 1: you know, very entrepreneurial. But he he really cares about that.

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Speaker 1: It was one of the tea reasons I agreed to

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Speaker 1: come myself was, you know, listening to his vision of

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Speaker 1: what he wanted to create. He wanted to create this

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Speaker 1: in Nashville, for Nashville, with Nashville. And this is a

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Speaker 1: guy who doesn't need to make any more money. You know,

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Speaker 1: there's easier ways to invest in money than than starting

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Speaker 1: a major league soccer team. Does he know you're saying

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Speaker 1: that to people? This is a guy who doesn't need

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Speaker 1: to make more money. Does he know you're saying that.

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Speaker 1: I don't think he listens, at least I hope he

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Speaker 1: does now. But but you know what I mean, It's

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Speaker 1: like it's there, They're easier ways. But but he did

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Speaker 1: this cause of his passion for the sport and his

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Speaker 1: passion for his city. This is his city. And he

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Speaker 1: made a great comment last week at an event where

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Speaker 1: he said, there is absolutely no gence I would not

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Speaker 1: do this anywhere else, for anywhere else. And I think

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Speaker 1: that you know, when you take a leap of phase

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Speaker 1: as he did, and when you make that but you

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Speaker 1: make it with so much passion and belief. Then often

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Speaker 1: these things you know, successful, and um, you know that

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Speaker 1: that we're so lucky to have somebody who's you know,

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Speaker 1: the front guy for this thing, that really believes in

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Speaker 1: it that much. Ian you mentioned earlier Nashville's rich music history.

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Speaker 1: How big of an asset is that for you as

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Speaker 1: you think about game day experience, maybe integrating the music

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Speaker 1: into what you guys are doing outside of just soccer. Yeah,

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Speaker 1: I think it's, you know, it's it's clearly a key

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Speaker 1: part of the DNA of this city and also of sport.

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Speaker 1: I think I think, you know, I've seen a piece

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Speaker 1: of an MLS UM conference a year or so ago

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Speaker 1: where somebody was talking about where teams of you know,

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Speaker 1: integrated music somehow into their organization. It's been really successful.

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Speaker 1: And if you can't do that in the music city,

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Speaker 1: where can you do it? And obviously the two biggest

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Speaker 1: parts that we've focused on for that one is that

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Speaker 1: we had our own, um, let's say anthem rather than

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Speaker 1: Chan's anthem written for the team by local band Do

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Speaker 1: There and the Lion who are who as apart from

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Speaker 1: being from Nashville and being awesome also in the FIFA

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Speaker 1: E a sports game that some of the music in that,

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Speaker 1: and they wrote an incredible anthem which they just released,

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Speaker 1: so that's a big part of it. They'll perform live

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Speaker 1: at our opening game and we'll play the anthem every

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Speaker 1: game and then um we also aligned with Gibson Guitars,

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Speaker 1: who in their custom shop here in Nashville build as

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Speaker 1: a Nashville sc guitar which will have as the sort

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Speaker 1: of almost like the right before the ref roses whistle,

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Speaker 1: will have you know, a big guitarists come out every

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Speaker 1: game and play a riff to get the crowd whipped up,

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Speaker 1: and you know, our own version of a kind of

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Speaker 1: hype video really and and we just think it's fun.

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Speaker 1: It's kind of what people like in our city. And

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Speaker 1: you know, it's it's just about bringing music and soccer

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Speaker 1: together and creating some energy around the game. When I

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Speaker 1: think of professional teams that have done this well, the

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Speaker 1: two that jump out to me the Vegas Golden Knights,

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Speaker 1: who have integrated, you know, the the entertainment aspect of

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Speaker 1: their city into their games, and then the Nashville Predators

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Speaker 1: in your town, you know, who have it seems like

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Speaker 1: every national anthem is a is a huge just Grammy

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Speaker 1: winning country artist. How money are we going to see

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Speaker 1: a lot of performances at halftime before games? Kind of

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Speaker 1: what is it going to look like for fans, for

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Speaker 1: Nashville SC fans. That's part of it, you know, we

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Speaker 1: I've I've used I've been using a phrase for a

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Speaker 1: while here, which is we're trying to create. And it's

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Speaker 1: important to say before I say that what we can

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Speaker 1: create a Nissan Stadium where we're a sort of tenant

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Speaker 1: and what we'll create in the new stadium will be

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Speaker 1: very different. But but our goal and our vision is

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Speaker 1: exactly that to have live performances at games, before games,

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Speaker 1: after games, live music in and around concourses, these types

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Speaker 1: of things in the short term at Nissan where where

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Speaker 1: we have some level an ability to whatever we want,

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Speaker 1: we you know, it is about those things. So it's

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Speaker 1: about having the big you know, the big guitar moment

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Speaker 1: and we you know, different people. We have a fantastic

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Speaker 1: female guitarists coming out for opening day, Lizzie Hale from

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Speaker 1: the band rock band Hailstorm. I think she's the pre

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Speaker 1: eminent female rocker and loves to, you know, make that

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Speaker 1: guitar Whale, So so we're really excited about having her

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Speaker 1: open for us. But through this, I think we'll surprise

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Speaker 1: some people with who will who will get up there

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Speaker 1: to to deliver that moment. And and as you say,

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Speaker 1: you know, it will also be about putting people on

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Speaker 1: the field to perform before games and you know the stuff.

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Speaker 1: But you know, it's a great city to do it.

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Speaker 1: And there's always somebody looking for a microphone and a

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Speaker 1: stage in this city. So we're you know, we're in

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Speaker 1: the right place. And and I'm glad you mentioned the

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Speaker 1: Predators because we're prest of all, we have an incredible

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Speaker 1: relationship with them, but we're also usually respectful of what

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Speaker 1: they've achieved and think they've shown, just as you said,

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Speaker 1: has happened in Vegas that when you get it right,

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Speaker 1: when you create a show, people really come to it

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Speaker 1: and support it. That's happened with the Predators, has happened

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Speaker 1: in Vegas, and we hope it happens for us. And

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Speaker 1: you know, if you're going to be in this city,

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Speaker 1: you need to put on a show because there's a

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Speaker 1: lot of choice. That's almost any city. We're chatting with

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Speaker 1: Ian Air, the CEO of Nashville soccer club Ian you

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Speaker 1: mentioned the stadium. That was a bit of a start

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Speaker 1: and go. Are you another case in point of where

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Speaker 1: we now know that folks love their sports teams, want

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Speaker 1: to have them, want to keep them, but they just

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Speaker 1: don't want their tax dollars going to them. What did

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Speaker 1: we learn in the process, Um, well, I think that

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Speaker 1: you know, we I'm pretty agnostic on you know, on

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Speaker 1: the tax dollar element in the sense that you know,

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Speaker 1: I think if a city doesn't want to put its

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Speaker 1: tax dollars tax dollars up, then that's for the city

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Speaker 1: to decide and the voters to decide, or the or

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Speaker 1: the or the council to decide. But but when you

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Speaker 1: make that deal, it should be a deal, right, whatever

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Speaker 1: it is, whether it's tax dollars other things. And that

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Speaker 1: was I think for me as somebody again, you know,

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Speaker 1: I don't like to speak too much of what Tennessee

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Speaker 1: or Nashville should do politically because you know, I'm a

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Speaker 1: relative newcomer or or visit to this city in this state.

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Speaker 1: But but if you make a deal, you make a deal,

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Speaker 1: and to make a deal and then you know, change

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Speaker 1: trying to change that deal. That I kind of them

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Speaker 1: also okay with that. But when one person in our

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Speaker 1: case that are then says I want to you know,

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Speaker 1: we have some financial issues. Could you come to the

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Speaker 1: table and you know, try to help us out. I

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Speaker 1: think that's also okay. And we have an owner who's

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Speaker 1: who cares about the city, as I said before, But

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Speaker 1: when you do that and in the process shut down

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Speaker 1: your build process for four months until you get what

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Speaker 1: you want, I don't feel like that's what Nashville is

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Speaker 1: or represents. And I think that's the bit that I

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Speaker 1: find difficult. I don't think it's whether it was tax

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Speaker 1: dollars or I think it was the process that that

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Speaker 1: was wrong. Unfortunately, we're past it now. I think the

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Speaker 1: person who deserves all the praise for that is John

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Speaker 1: Ingram for coming back to the table, albeit that he had,

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Speaker 1: in my opinion, one arm stressed up his back. But

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Speaker 1: but you know, he's a good person. He did a

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Speaker 1: good thing, and we're back on track. You know, I

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Speaker 1: want to go macro on you now, not just your team,

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Speaker 1: but the league as a whole. The one conversation I

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Speaker 1: have with bankers all the time when it comes to MLS,

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Speaker 1: and I'm going to ask for your elevator pitch. Because

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Speaker 1: you're the CEO of a club, how do the finances

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Speaker 1: of the teams of the league justify the valuations that

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Speaker 1: we're seeing now. I'm seeing five six, seven hundred million

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Speaker 1: dollars for a league and its teams that don't necessarily

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Speaker 1: produce a commencement amount of revenue right now, I think

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Speaker 1: I think if you look across um all sports, really,

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Speaker 1: you know, I think in certain places, the fest of

399
00:21:51,840 --> 00:21:54,080
Speaker 1: all these are they're like a commodity, right, so there's

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Speaker 1: only a certain number that can exist. And although MLS

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00:21:58,240 --> 00:22:02,919
Speaker 1: continues to you know, has continued to add franchises to

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Speaker 1: the model, everyone knows at some point that the door

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Speaker 1: will close and you know, like the NFL, you know

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Speaker 1: you'll have this this glot of teams that will just

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Speaker 1: keep growing and prospering and media with And I think

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Speaker 1: it's I think that's you know, use the word earlier

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Speaker 1: about entrepreneur. I think, you know, it is a leap

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Speaker 1: of faith. But if you get in at this point

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Speaker 1: when there are still opportunities to get into this business,

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Speaker 1: um of course it's a slow start, But isn't that

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Speaker 1: the same as you know, I don't know when the

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Speaker 1: tech you know when the dot com era started, or

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Speaker 1: when other areas started. You know, social media companies, these

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Speaker 1: types of things, It's like nobody's really making any money

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Speaker 1: at they start, they talk about having lots and lots

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Speaker 1: of followers, and they don't really make it again, and

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Speaker 1: then all of a sudden, you know, they consolidate. You

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Speaker 1: end up with a defined number of big organizations or

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Speaker 1: big platforms in the social media media analogy, and all

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Speaker 1: of a sudden, they do aren't making money, and all

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Speaker 1: of a sudden they do start generating the right revenue.

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Speaker 1: And I think that's what we're seeing with them. I

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Speaker 1: let you seeing the teams growing, the team's improving, You're

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Speaker 1: seeing revenue getting better, maybe not good enough yet to

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Speaker 1: drive real returns, but the valuations are growing because you know,

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Speaker 1: as a commodity, the numbers getting the number of opportunities

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00:23:23,000 --> 00:23:25,400
Speaker 1: to get in the game and getting smaller, and therefore

428
00:23:25,840 --> 00:23:29,439
Speaker 1: the opportunity grows. I think it's based on looking at

429
00:23:29,480 --> 00:23:33,119
Speaker 1: futures of these these franchises and looking at the growth

430
00:23:33,160 --> 00:23:36,280
Speaker 1: of the game. All the metrics for the business itself,

431
00:23:36,359 --> 00:23:38,520
Speaker 1: you know, the number of people watching on TV, the

432
00:23:38,600 --> 00:23:42,000
Speaker 1: number of people attending, the number of people spending on

433
00:23:42,200 --> 00:23:45,880
Speaker 1: sponsorship and other things. Um that they're all growing year

434
00:23:45,920 --> 00:23:49,399
Speaker 1: on year. So it's a business in on an incline.

435
00:23:49,880 --> 00:23:51,680
Speaker 1: It's just got to, you know, make sure that it

436
00:23:51,760 --> 00:23:55,400
Speaker 1: finds the right way to balance that cost base, which

437
00:23:55,480 --> 00:24:00,440
Speaker 1: is predominantly players and big infrastructure projects which some come

438
00:24:00,520 --> 00:24:03,120
Speaker 1: at the staff, but I think in a long term

439
00:24:03,160 --> 00:24:06,120
Speaker 1: they look like a really smart investment. Would you agree

440
00:24:06,240 --> 00:24:10,479
Speaker 1: that the most promising part of that revenue possibility is

441
00:24:10,520 --> 00:24:13,480
Speaker 1: the media component. That we're in a world now where

442
00:24:13,480 --> 00:24:16,000
Speaker 1: if you can scale through technology, you can reach who

443
00:24:16,040 --> 00:24:18,639
Speaker 1: knows how many eyeballs, and there is certainly that thirst

444
00:24:18,680 --> 00:24:22,040
Speaker 1: for life content. Yeah, I do. I think that, you know,

445
00:24:22,080 --> 00:24:23,960
Speaker 1: and I saw that in my time in the Premier

446
00:24:24,040 --> 00:24:27,719
Speaker 1: League that you know that the better the quality of

447
00:24:27,760 --> 00:24:30,359
Speaker 1: the game you put on the field is crucial. But

448
00:24:30,480 --> 00:24:34,399
Speaker 1: then as you go forward and as the interest and

449
00:24:34,400 --> 00:24:37,439
Speaker 1: an audience grows, you have to consolidate the quality of

450
00:24:37,480 --> 00:24:41,600
Speaker 1: the viewing product on television. And I think, well, I

451
00:24:41,640 --> 00:24:44,320
Speaker 1: know the MLS and they've said publicly that their plan

452
00:24:44,480 --> 00:24:48,159
Speaker 1: is to keep improving that overall picture, and there are

453
00:24:48,160 --> 00:24:51,359
Speaker 1: a few years out from their next deal, you know,

454
00:24:51,440 --> 00:24:54,720
Speaker 1: I would like personally, I think there's a real opportunity

455
00:24:54,800 --> 00:24:59,320
Speaker 1: to see proper consolidation with centralized production. And again, just

456
00:24:59,440 --> 00:25:01,679
Speaker 1: you know, use my own experience. If you look at

457
00:25:01,720 --> 00:25:06,720
Speaker 1: the product that the Premier League produces in a centralized

458
00:25:06,720 --> 00:25:09,320
Speaker 1: production deal, it's that I think it's one of the

459
00:25:09,359 --> 00:25:11,720
Speaker 1: best in the world. It's it's at least as good

460
00:25:11,760 --> 00:25:13,640
Speaker 1: as the quality of what you see when you see

461
00:25:13,640 --> 00:25:16,720
Speaker 1: a you know, an NFL broadcast as an example. And

462
00:25:16,720 --> 00:25:20,600
Speaker 1: and you know, MLS is tracking towards that. I think that.

463
00:25:20,640 --> 00:25:22,680
Speaker 1: You know, if you get the media dollars right as

464
00:25:22,720 --> 00:25:26,320
Speaker 1: you said, you know, they're already reaching other countries around

465
00:25:26,359 --> 00:25:29,840
Speaker 1: the world with MLS. Once the quality and the and

466
00:25:29,960 --> 00:25:32,359
Speaker 1: the reach of that product gets bigger, then you start

467
00:25:32,400 --> 00:25:35,040
Speaker 1: to get people peering in from all sorts of countries.

468
00:25:35,080 --> 00:25:38,440
Speaker 1: And you know, when I left Liverpool, UM, we were

469
00:25:38,480 --> 00:25:43,920
Speaker 1: averaging about fifty million followers on social media worldwide. UM.

470
00:25:43,960 --> 00:25:46,520
Speaker 1: And that just shows you the size of an organization

471
00:25:46,680 --> 00:25:49,960
Speaker 1: from a little city in the United Kingdom and the

472
00:25:50,040 --> 00:25:52,720
Speaker 1: number of people from around the world period in and

473
00:25:52,800 --> 00:25:56,040
Speaker 1: watching their games and all of the other content. Let's

474
00:25:56,040 --> 00:25:59,640
Speaker 1: talk about the products for a second. You ran one

475
00:25:59,640 --> 00:26:01,359
Speaker 1: of the big it's most successful, one of the best

476
00:26:01,560 --> 00:26:05,200
Speaker 1: soccer teams in the world. How different is the Premier

477
00:26:05,280 --> 00:26:09,520
Speaker 1: League product on field soccer right now to what you

478
00:26:09,560 --> 00:26:14,440
Speaker 1: see in the MLS. Um I think the on field product,

479
00:26:14,680 --> 00:26:17,159
Speaker 1: you know, look at the end of the day, is

480
00:26:17,200 --> 00:26:21,320
Speaker 1: the same product. I think the challenges in this market

481
00:26:22,240 --> 00:26:26,240
Speaker 1: come from other things. I think that obviously revenue is

482
00:26:26,280 --> 00:26:30,359
Speaker 1: a key component which attracts the best talent. I think

483
00:26:30,440 --> 00:26:33,640
Speaker 1: whether climate is a challenge. You know, you're playing through

484
00:26:33,640 --> 00:26:36,840
Speaker 1: the summer. So you know, something I learned in my

485
00:26:36,960 --> 00:26:40,199
Speaker 1: time here working with our team here is that you

486
00:26:40,200 --> 00:26:44,600
Speaker 1: know somebody who you can play box to box in

487
00:26:45,119 --> 00:26:47,480
Speaker 1: the Premier League and you know, we don't really see

488
00:26:47,480 --> 00:26:50,720
Speaker 1: a lot of sunshine in Liverpool, but you know that

489
00:26:50,720 --> 00:26:54,000
Speaker 1: that player may struggle at a certain age that deliver

490
00:26:54,119 --> 00:26:57,119
Speaker 1: the same level of performance in a hundred degrees in

491
00:26:57,160 --> 00:26:59,800
Speaker 1: the middle of the summer in Nashville or Houston or

492
00:27:00,040 --> 00:27:02,520
Speaker 1: ever it might be. And I think so I think

493
00:27:02,560 --> 00:27:05,919
Speaker 1: there's that balancing to get right. I think they're different games.

494
00:27:05,960 --> 00:27:09,120
Speaker 1: I think there's some stuff that MLS does that's actually

495
00:27:09,200 --> 00:27:11,280
Speaker 1: better than the Premier League. I think, you know, there's

496
00:27:12,200 --> 00:27:16,000
Speaker 1: well these initiatives to keep the game flowing. So if

497
00:27:16,040 --> 00:27:19,080
Speaker 1: you watch then the amount of time that the ball

498
00:27:19,200 --> 00:27:22,000
Speaker 1: is out of playing in MLS is much less than

499
00:27:22,040 --> 00:27:24,800
Speaker 1: any other league. So they have these initiatives to get

500
00:27:24,840 --> 00:27:27,280
Speaker 1: the ball back in play, get play, you know, get

501
00:27:27,280 --> 00:27:30,639
Speaker 1: it moving again, balls on stands, around the around the ground,

502
00:27:30,640 --> 00:27:33,560
Speaker 1: and more ball boys or girls or whatever it is.

503
00:27:33,800 --> 00:27:36,439
Speaker 1: I think it's one of the things I really admire

504
00:27:36,480 --> 00:27:39,040
Speaker 1: about MLS is that because they're trying to grow all

505
00:27:39,080 --> 00:27:43,080
Speaker 1: the time, they're also prepared to make change. Whereas these

506
00:27:43,160 --> 00:27:47,240
Speaker 1: big juggernauts like the Premier League, which I'm usually impressed

507
00:27:47,240 --> 00:27:50,600
Speaker 1: buying in or of having worked there that but they

508
00:27:50,640 --> 00:27:53,359
Speaker 1: are like supertankers. Trying to get them to change course

509
00:27:53,400 --> 00:27:58,080
Speaker 1: on anything is so difficult, whereas MLS is hungry and dynamic.

510
00:27:58,160 --> 00:27:59,600
Speaker 1: And it goes back to that thing. It's like the

511
00:27:59,720 --> 00:28:04,919
Speaker 1: young entrepreneurial organization versus the big public company. You know.

512
00:28:05,000 --> 00:28:07,880
Speaker 1: It's that they can be different than can try things

513
00:28:07,920 --> 00:28:09,760
Speaker 1: in account and I think so I think it's hard

514
00:28:09,800 --> 00:28:13,480
Speaker 1: to compare them. I think that MLS is certainly tracking

515
00:28:13,600 --> 00:28:16,240
Speaker 1: upwards towards you know, that big four or five leagues

516
00:28:16,280 --> 00:28:19,800
Speaker 1: in Europe. It's certainly catching them up. And I think

517
00:28:19,840 --> 00:28:23,560
Speaker 1: if you can continue to improve at the rate and

518
00:28:23,600 --> 00:28:25,880
Speaker 1: grow at the rate that MLS is, then I think

519
00:28:25,920 --> 00:28:29,320
Speaker 1: it can absolutely make ground. I don't know. I'm not

520
00:28:29,359 --> 00:28:33,320
Speaker 1: smart enough probably or knowledgeable enough yet here to know

521
00:28:33,480 --> 00:28:36,680
Speaker 1: how far that can go. But I think that, um,

522
00:28:36,720 --> 00:28:39,960
Speaker 1: you know, players players at the top end of this league,

523
00:28:40,720 --> 00:28:43,400
Speaker 1: they could hold their own in in some premier league teams.

524
00:28:43,400 --> 00:28:47,719
Speaker 1: I would say, we're talking with ian Air Nashville se CEO.

525
00:28:47,960 --> 00:28:51,000
Speaker 1: And if you want to hear the eyeballs roll in

526
00:28:51,080 --> 00:28:53,840
Speaker 1: the back of Scott in Evans Head, they're going to

527
00:28:53,960 --> 00:28:56,480
Speaker 1: love this question. And you're you're already teen up my

528
00:28:56,520 --> 00:28:59,760
Speaker 1: eyeballs trip. I got a purpose for this question. Do

529
00:28:59,840 --> 00:29:02,880
Speaker 1: they still have Stuckies down there in the South? They

530
00:29:02,920 --> 00:29:09,920
Speaker 1: still walks the head. It used to be a restaurant

531
00:29:10,040 --> 00:29:12,360
Speaker 1: chain that I used to go to all the time

532
00:29:12,400 --> 00:29:16,200
Speaker 1: that was down in the South called Stuckies, And there

533
00:29:16,360 --> 00:29:19,520
Speaker 1: was in the regional in the area. And now here's

534
00:29:19,560 --> 00:29:26,880
Speaker 1: the point for asking about here's the point down with

535
00:29:27,000 --> 00:29:30,480
Speaker 1: the team in Nashville and and a lot of exposure

536
00:29:30,600 --> 00:29:34,640
Speaker 1: to the sports figures there in Nashville. They'll do a

537
00:29:34,680 --> 00:29:40,160
Speaker 1: lot of local ads for local businesses, which is one

538
00:29:40,200 --> 00:29:44,280
Speaker 1: way to get exposure to the team and for people

539
00:29:44,320 --> 00:29:47,680
Speaker 1: to learn about the athletes on the team. Have the

540
00:29:47,720 --> 00:29:52,680
Speaker 1: athletes they're done anything like that, not yet, only because

541
00:29:53,120 --> 00:29:55,960
Speaker 1: I mean because we're an expansion same of course, our

542
00:29:56,000 --> 00:30:00,960
Speaker 1: players arrived about eight weeks ago and spent the first

543
00:30:00,960 --> 00:30:04,640
Speaker 1: six of those eight weeks in Florida um in preseason,

544
00:30:04,760 --> 00:30:07,520
Speaker 1: so Kee met in Nashville because they'll eat so well.

545
00:30:07,560 --> 00:30:12,920
Speaker 1: That the exactly exactly. But what I would say is

546
00:30:13,000 --> 00:30:17,080
Speaker 1: that you know, we it's right to say that that

547
00:30:17,520 --> 00:30:21,120
Speaker 1: you know, we've we've have and feel it's really important

548
00:30:21,160 --> 00:30:25,640
Speaker 1: to surround ourselves, obviously with big organizations that can put

549
00:30:26,080 --> 00:30:29,120
Speaker 1: the right investment into our club, but also to make

550
00:30:29,160 --> 00:30:31,840
Speaker 1: sure that we also capture that local flavor, you know.

551
00:30:31,880 --> 00:30:35,360
Speaker 1: And your point is well made about local businesses. That's

552
00:30:35,360 --> 00:30:37,680
Speaker 1: a very Nashville thing, and I'm sure it's a case

553
00:30:37,720 --> 00:30:42,200
Speaker 1: in other towns and cities. But people love a good independent,

554
00:30:42,480 --> 00:30:46,680
Speaker 1: you know, smaller organization that delivers great product and and

555
00:30:46,680 --> 00:30:49,440
Speaker 1: and this is a food city. Whether it was in

556
00:30:49,480 --> 00:30:52,600
Speaker 1: the past, I couldn't comment, but it's absolutely a food

557
00:30:52,600 --> 00:30:55,040
Speaker 1: city now and it's something that we have paid a

558
00:30:55,080 --> 00:30:58,280
Speaker 1: lot of attention to. In our new stadium where we're

559
00:30:58,320 --> 00:31:01,000
Speaker 1: almost trying to build what we've called all the food story.

560
00:31:01,040 --> 00:31:03,400
Speaker 1: You know, you want people to leave that game at

561
00:31:03,400 --> 00:31:05,480
Speaker 1: the new stadium and talk about the soccer first of

562
00:31:05,520 --> 00:31:08,280
Speaker 1: the but also talk about the food. Nobody does that

563
00:31:08,560 --> 00:31:12,000
Speaker 1: venues for sports. How much is a beer at the stadium?

564
00:31:12,320 --> 00:31:15,920
Speaker 1: H for you? It's free, I'm buying. Good answer. But

565
00:31:16,000 --> 00:31:18,560
Speaker 1: I like Michael, just so you know, I'm typically American

566
00:31:18,640 --> 00:31:21,160
Speaker 1: that way. Well that's good. I'm English, so I like

567
00:31:21,240 --> 00:31:23,400
Speaker 1: the nice, warm beer. But there you go, I and

568
00:31:23,440 --> 00:31:24,720
Speaker 1: we're getting to the end here, so we want to

569
00:31:24,720 --> 00:31:27,040
Speaker 1: put you on the hot seat a little bit. Every year,

570
00:31:27,600 --> 00:31:30,760
Speaker 1: your European team's Premier League teams spent some time in

571
00:31:30,800 --> 00:31:33,680
Speaker 1: the US in the summer, oftentimes playing MLS teams. If

572
00:31:33,720 --> 00:31:36,520
Speaker 1: in a couple of years Liverpool comes to Nashville to

573
00:31:36,680 --> 00:31:39,840
Speaker 1: play Nashville F s C. Who are you rooting for?

574
00:31:41,720 --> 00:31:44,600
Speaker 1: I'm rooting for. Well, you know this has happened to me.

575
00:31:44,920 --> 00:31:48,920
Speaker 1: I used to be the long time back in I

576
00:31:49,000 --> 00:31:52,240
Speaker 1: was chairman and an owner at Huddersfield Town and we

577
00:31:52,360 --> 00:31:55,240
Speaker 1: drew Liverpool at our stadium in the f A Cup,

578
00:31:55,920 --> 00:31:58,680
Speaker 1: and I got exactly I gotta asked the exact same question,

579
00:31:59,360 --> 00:32:01,880
Speaker 1: and the answer was, I'm rooting for In this case,

580
00:32:01,920 --> 00:32:04,640
Speaker 1: I'm rooting for Nashville because that's my team, right, but

581
00:32:04,760 --> 00:32:06,880
Speaker 1: I have I have both horses in the race, so

582
00:32:07,520 --> 00:32:09,840
Speaker 1: you know, either way I come out with a decent

583
00:32:09,920 --> 00:32:13,360
Speaker 1: day out. So but but absolutely i'd been rooting for Nashville.

584
00:32:13,440 --> 00:32:15,400
Speaker 1: All Right, We're gonna let you go with this. Ian.

585
00:32:15,600 --> 00:32:18,480
Speaker 1: Earlier you said there was very little sunshine in Liverpool.

586
00:32:19,320 --> 00:32:22,880
Speaker 1: I'm looking at the ep L table right now. It

587
00:32:22,920 --> 00:32:25,840
Speaker 1: looks bright and sunny to me in Liverpool. I'm gonna

588
00:32:25,920 --> 00:32:27,480
Speaker 1: I'm gonna give you a chance to flex a little

589
00:32:27,520 --> 00:32:31,120
Speaker 1: bit on that one. Yeah, I mean, listen, they I

590
00:32:31,120 --> 00:32:33,960
Speaker 1: couldn't be happier. You know, sported the team fifty years,

591
00:32:34,480 --> 00:32:38,040
Speaker 1: worked there for ten years. Um, I feel really proud

592
00:32:38,120 --> 00:32:40,640
Speaker 1: that I had a chance to play a part in

593
00:32:40,680 --> 00:32:45,040
Speaker 1: their resurgence. And you know, I looked on Saturday in

594
00:32:45,160 --> 00:32:47,880
Speaker 1: the game Monday, sorry, the game, I think there were

595
00:32:48,000 --> 00:32:51,360
Speaker 1: nine players of the players on the field, players on

596
00:32:51,400 --> 00:32:53,040
Speaker 1: the bench, nine of them that I signed in my

597
00:32:53,120 --> 00:32:55,960
Speaker 1: time there. So feeling good about what they're going to

598
00:32:56,000 --> 00:32:58,960
Speaker 1: achieve this year. And I just have, you know, the

599
00:32:59,000 --> 00:33:01,720
Speaker 1: greatest admiration for everybody at that club. And it's going

600
00:33:01,760 --> 00:33:06,640
Speaker 1: to be a great year Ian air the Nashville se CEO,

601
00:33:06,920 --> 00:33:09,120
Speaker 1: thank you so much for joining its. You gotta find

602
00:33:09,120 --> 00:33:12,000
Speaker 1: out if Stuckies is still around. I love that restaurant

603
00:33:12,080 --> 00:33:15,040
Speaker 1: as a kid. I don't have much going on this weekend.

604
00:33:19,000 --> 00:33:20,400
Speaker 1: All of a sudden, I can't wait. You canna hear

605
00:33:20,440 --> 00:33:22,560
Speaker 1: on your broadcast and today's Stuckies playing with the game.

606
00:33:23,360 --> 00:33:27,840
Speaker 1: So I thank you so much, sir. Thanks guys appreciate it.

607
00:33:28,640 --> 00:33:30,600
Speaker 1: I want to find out if Stuckies is still in

608
00:33:30,680 --> 00:33:32,920
Speaker 1: the South, and I want to find out only we

609
00:33:33,000 --> 00:33:36,200
Speaker 1: had a vehicle, a technological vehicle where you could find

610
00:33:36,200 --> 00:33:38,960
Speaker 1: out by the end of the sentence, and Nobi Williams

611
00:33:39,040 --> 00:33:41,760
Speaker 1: is gonna be on the Google and he's gonna let

612
00:33:41,800 --> 00:33:45,080
Speaker 1: you know in Nashville the location, address, phone number, hours

613
00:33:45,120 --> 00:33:47,680
Speaker 1: of operation of a local Stucky. It looks like there

614
00:33:47,760 --> 00:33:53,320
Speaker 1: is a stuck in East Tennessee perfect Way way Way

615
00:33:53,360 --> 00:33:58,760
Speaker 1: East Way east of Knoxville West. Yeah, Nashville does not

616
00:33:58,760 --> 00:34:03,560
Speaker 1: appear to have a Stuckies, So question answer. Yeah, there's

617
00:34:03,720 --> 00:34:08,200
Speaker 1: many local businesses there that I always thought that was

618
00:34:08,239 --> 00:34:12,240
Speaker 1: a great way for an athlete to get their face

619
00:34:12,280 --> 00:34:15,720
Speaker 1: out from those kind of ads, or for an auto

620
00:34:15,719 --> 00:34:18,799
Speaker 1: dealership or whatever. Yeah, I'm just impressed and happy to

621
00:34:18,800 --> 00:34:22,920
Speaker 1: hear that he understands that the game itself these days

622
00:34:23,080 --> 00:34:27,520
Speaker 1: is not enough. Players are great, they're the focal point.

623
00:34:27,920 --> 00:34:31,080
Speaker 1: I hear you, But you want kids to go. There

624
00:34:31,080 --> 00:34:33,080
Speaker 1: better be something for us that for them to look at,

625
00:34:33,120 --> 00:34:35,160
Speaker 1: for them to hear, for them to listen. It has

626
00:34:35,200 --> 00:34:40,600
Speaker 1: to be a from ingress to egress, fun time and

627
00:34:41,160 --> 00:34:43,680
Speaker 1: and parking council. How fast do I get out the

628
00:34:43,719 --> 00:34:48,080
Speaker 1: whole shebang? It is an entertainment proposition, not just the

629
00:34:48,520 --> 00:34:51,279
Speaker 1: time that those guys are playing on the field. It

630
00:34:51,480 --> 00:34:53,560
Speaker 1: is not enough anymore, agreed, And if the if the

631
00:34:53,640 --> 00:34:58,680
Speaker 1: modern day in stadium experience requires other forms of entertainment,

632
00:34:59,320 --> 00:35:01,439
Speaker 1: having a team based in Nashville is a pretty darn

633
00:35:01,480 --> 00:35:04,160
Speaker 1: good way to ensure that you can do that. I'm

634
00:35:04,280 --> 00:35:07,080
Speaker 1: very interested. You know, we talked about the Golden Knights,

635
00:35:07,120 --> 00:35:09,560
Speaker 1: we talked about the Nashville Predators. Very interested to see

636
00:35:09,600 --> 00:35:13,320
Speaker 1: how this new uh new team to MLS, how the

637
00:35:13,400 --> 00:35:16,680
Speaker 1: Nashville team really works with the city, gets recording artists,

638
00:35:16,680 --> 00:35:19,960
Speaker 1: gets famous local bands, gets even you know, bands who

639
00:35:19,960 --> 00:35:22,560
Speaker 1: are coming into town who aren't even local. Very interested

640
00:35:22,560 --> 00:35:25,280
Speaker 1: to see how that kind of augments Uh, the experience,

641
00:35:25,360 --> 00:35:27,839
Speaker 1: especially when, as he said, you know, when they're done

642
00:35:27,880 --> 00:35:30,720
Speaker 1: playing in Nissan Stadium, which is where where the NFL

643
00:35:30,760 --> 00:35:33,120
Speaker 1: team plays, when they move to their own stadium, which

644
00:35:33,120 --> 00:35:34,759
Speaker 1: I'm sure is going to be tricked out with all

645
00:35:34,800 --> 00:35:38,680
Speaker 1: the stage accompaniments and maybe even smaller amphitheaters or stages

646
00:35:38,719 --> 00:35:42,000
Speaker 1: around the concourse. Um, once all that happens, I'm sure

647
00:35:42,000 --> 00:35:44,160
Speaker 1: we're going to see an even higher level of engagement

648
00:35:44,160 --> 00:35:48,959
Speaker 1: with the music community. It feels better to be number

649
00:35:48,960 --> 00:35:51,040
Speaker 1: one than number five. I'll wear a number because of Mike.

650
00:35:51,120 --> 00:35:52,640
Speaker 1: We have a chance to go for three in a row,

651
00:35:52,680 --> 00:35:54,640
Speaker 1: because numbers in a good time. And let's first started

652
00:35:54,640 --> 00:35:58,080
Speaker 1: wearing their number. How would just have the floomberg business

653
00:35:58,080 --> 00:36:01,120
Speaker 1: of sports? The number of the week? Nime, Now for

654
00:36:01,160 --> 00:36:05,000
Speaker 1: the number of the week? All right, you gave me one,

655
00:36:05,280 --> 00:36:11,160
Speaker 1: and then another one popped up in my I did?

656
00:36:11,239 --> 00:36:14,880
Speaker 1: I did? It's like now at last week obviously was

657
00:36:14,920 --> 00:36:19,480
Speaker 1: the huge Tyson Fury Dante Wilder fight. Yes, how many

658
00:36:19,840 --> 00:36:24,759
Speaker 1: pay per views did that fight rack up? So we

659
00:36:24,840 --> 00:36:29,480
Speaker 1: had an estimate on the estimate last week. Um, I

660
00:36:29,480 --> 00:36:31,960
Speaker 1: actually didn't see the final number, but I believe Bob

661
00:36:32,040 --> 00:36:34,960
Speaker 1: was a little overenthusiastic about I was gonna have about you,

662
00:36:35,000 --> 00:36:40,160
Speaker 1: Bob went high. I've got a guess ahead. I'm gonna

663
00:36:40,160 --> 00:36:44,160
Speaker 1: say one million, a little lower. I was gonna say

664
00:36:44,200 --> 00:36:47,440
Speaker 1: seven hundred thousand a little higher. Alright, So it was

665
00:36:47,480 --> 00:36:51,680
Speaker 1: around between eight hundred thousand to eight hundred fifty pay

666
00:36:51,760 --> 00:36:54,919
Speaker 1: per views at eighty bucks a pop. Yes, and that's

667
00:36:55,000 --> 00:36:58,440
Speaker 1: just in the US, right, uh, in North America? Yes, okay,

668
00:36:58,440 --> 00:37:02,400
Speaker 1: in the North America. Now in Canada, the fight the

669
00:37:02,480 --> 00:37:07,120
Speaker 1: first one only drew I think about three, and so

670
00:37:07,440 --> 00:37:10,000
Speaker 1: it's I mean, plus keep in mind, there much more.

671
00:37:10,320 --> 00:37:12,719
Speaker 1: We have more vehicles for people to view this year.

672
00:37:13,080 --> 00:37:14,960
Speaker 1: You know, it's not just you know, old man bar

673
00:37:15,080 --> 00:37:18,480
Speaker 1: sitting in front of the KI. Yeah, and keep in

674
00:37:18,520 --> 00:37:21,239
Speaker 1: mind they've already signed the deal for number three. Now

675
00:37:21,360 --> 00:37:23,759
Speaker 1: the loser Wilder has to determine whether or not he

676
00:37:23,800 --> 00:37:25,680
Speaker 1: wants to do it, which it sounds like he does

677
00:37:25,800 --> 00:37:28,400
Speaker 1: want to from what he said. He's like he shouldn't

678
00:37:28,400 --> 00:37:31,080
Speaker 1: wear a costume. But yeah, I'm sorry that did Did

679
00:37:31,080 --> 00:37:32,640
Speaker 1: I say that out? That should have been the number

680
00:37:32,640 --> 00:37:38,279
Speaker 1: of the week Center number you've been listening pounds of

681
00:37:38,360 --> 00:37:42,719
Speaker 1: costume you've been listening to Bloomberg Sports were each and

682
00:37:42,760 --> 00:37:45,320
Speaker 1: every week for you at the same time, plus online

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00:37:45,320 --> 00:37:47,600
Speaker 1: wherever you get your podcast, you can catch those Mondays,

684
00:37:47,640 --> 00:37:50,080
Speaker 1: Wednesdays and Thursdays. I'm Michael Bar on Twitter at Big

685
00:37:50,080 --> 00:37:53,680
Speaker 1: Bar Sports. I'm Evan Novie Williams at NOV Underscore Williams,

686
00:37:53,719 --> 00:37:55,640
Speaker 1: and Scott sash Nick. You can follow me on Twitter

687
00:37:55,760 --> 00:37:57,920
Speaker 1: at sash Nick. Thank you very much for joining us.

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00:37:58,080 --> 00:38:00,040
Speaker 1: Please for the next week when we once again and

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00:38:00,080 --> 00:38:02,440
Speaker 1: speak with the biggest and brightest in the sports business industry.

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00:38:02,560 --> 00:38:05,280
Speaker 1: You're listening to Bloomberg Business of Sports from Bloomberg Radio

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00:38:05,520 --> 00:38:08,279
Speaker 1: around the world. M