1 00:00:00,360 --> 00:00:02,360 Speaker 1: The guys from Ping. They've kind of showed me how 2 00:00:02,440 --> 00:00:03,840 Speaker 1: much the equipment matters. 3 00:00:04,120 --> 00:00:05,960 Speaker 2: I just love that I can hit any shot I 4 00:00:06,040 --> 00:00:06,560 Speaker 2: kind of want. 5 00:00:06,680 --> 00:00:08,479 Speaker 3: We're gonna be able to tell some fun stories about 6 00:00:08,480 --> 00:00:10,639 Speaker 3: what goes on here to help golfers play better golf. 7 00:00:11,320 --> 00:00:13,360 Speaker 2: What is up, everybody? Welcome back to the Ping proven 8 00:00:13,360 --> 00:00:16,680 Speaker 2: Grounds Podcast. Shane Bacon alongside Marty Jersey and Marty A 9 00:00:16,680 --> 00:00:18,800 Speaker 2: lot of the time we talk about golf clubs. We 10 00:00:18,840 --> 00:00:20,759 Speaker 2: talk about golf club design not going to be the 11 00:00:20,800 --> 00:00:21,280 Speaker 2: case today. 12 00:00:21,600 --> 00:00:25,040 Speaker 3: Yeah, we got Alex comp here. Alex is one of 13 00:00:25,079 --> 00:00:28,240 Speaker 3: my one of the most creative co workers I have 14 00:00:28,360 --> 00:00:30,560 Speaker 3: here at PING. I always look up to the amount 15 00:00:30,600 --> 00:00:35,680 Speaker 3: of creativity of product development coming from Alex's group. He's 16 00:00:35,720 --> 00:00:40,919 Speaker 3: the Soft Goods design and development director. And Alex just 17 00:00:41,040 --> 00:00:43,680 Speaker 3: give us the little review. What does soft goods do? 18 00:00:43,800 --> 00:00:45,720 Speaker 3: What do you guys develop in the soft goods world? 19 00:00:45,720 --> 00:00:47,519 Speaker 2: Look? What is soft goods? To begin with? 20 00:00:47,680 --> 00:00:50,120 Speaker 4: Well, the way I well, thank you for your introduction, 21 00:00:51,280 --> 00:00:54,200 Speaker 4: the way I the way I understand it to be. 22 00:00:54,240 --> 00:00:58,640 Speaker 4: It's pretty much everything that's not a golf club. So 23 00:00:59,000 --> 00:01:03,080 Speaker 4: you know, we're making apparel, T shirts, headwear, golf bags, 24 00:01:03,120 --> 00:01:07,320 Speaker 4: headwear are major businesses there head covers. 25 00:01:07,600 --> 00:01:09,080 Speaker 1: So yeah. 26 00:01:09,080 --> 00:01:11,839 Speaker 4: So if it's not a golf club and somebody needs 27 00:01:11,880 --> 00:01:14,760 Speaker 4: something like even tour or something like that, Christian or something, 28 00:01:14,840 --> 00:01:16,880 Speaker 4: those guys our team makes it. 29 00:01:17,360 --> 00:01:17,640 Speaker 1: Yeah. 30 00:01:17,760 --> 00:01:19,759 Speaker 2: I mean I think about you know, I mean, Marty 31 00:01:19,760 --> 00:01:22,840 Speaker 2: were similar age, you know, coming up as a as 32 00:01:22,840 --> 00:01:26,080 Speaker 2: a young golfer, junie golfer, you kind of weren't a 33 00:01:26,120 --> 00:01:28,120 Speaker 2: great player unless you had a Ping golf bag. And 34 00:01:28,200 --> 00:01:30,959 Speaker 2: I think about golf clubs within Ping. I mean, of 35 00:01:30,959 --> 00:01:33,039 Speaker 2: course Ping dabbled in the golf ball business back in 36 00:01:33,040 --> 00:01:35,760 Speaker 2: the day, but the golf bags have always been so 37 00:01:35,800 --> 00:01:37,840 Speaker 2: integral in the business. And I always think about the 38 00:01:37,880 --> 00:01:40,640 Speaker 2: Ping golf bag. It's the best bag out there, and 39 00:01:40,680 --> 00:01:42,800 Speaker 2: it's always been the best bag out there. Can you 40 00:01:42,840 --> 00:01:45,319 Speaker 2: talk us through the history of the Ping bag and 41 00:01:45,360 --> 00:01:48,120 Speaker 2: the importance it's had, not just in golf, but really 42 00:01:48,280 --> 00:01:50,520 Speaker 2: in terms of the way we think about golf bag. 43 00:01:50,600 --> 00:01:54,120 Speaker 4: Yeah, I'll do my best. I've only been here ten years, 44 00:01:54,160 --> 00:01:57,520 Speaker 4: so a lot happened before I got here. Where's Rob 45 00:01:57,600 --> 00:02:02,040 Speaker 4: Griffin when you need them? So, I think I would 46 00:02:02,080 --> 00:02:04,000 Speaker 4: say nineteen eighty nine is when you see those first 47 00:02:04,000 --> 00:02:04,600 Speaker 4: patents with. 48 00:02:04,600 --> 00:02:05,800 Speaker 1: John A's name on them. 49 00:02:05,880 --> 00:02:09,440 Speaker 4: And that is the original drawings for what became the 50 00:02:09,600 --> 00:02:12,360 Speaker 4: L eight. I think nineteen ninety and Marty you probably 51 00:02:12,440 --> 00:02:14,520 Speaker 4: know too, or you might know as well. I think 52 00:02:14,600 --> 00:02:17,160 Speaker 4: nineteen ninety is around when that bag started coming out, 53 00:02:17,200 --> 00:02:21,799 Speaker 4: and I'm pretty sure John A basically designed that bag 54 00:02:21,960 --> 00:02:24,359 Speaker 4: along with the help of Greg Schmidt. The conference room 55 00:02:24,360 --> 00:02:26,520 Speaker 4: in our area right now is named after Greg Schmidt. 56 00:02:26,880 --> 00:02:27,399 Speaker 1: Pretty cool. 57 00:02:27,440 --> 00:02:30,560 Speaker 4: But I think those two really brought that concept to light. 58 00:02:32,040 --> 00:02:34,160 Speaker 4: You know, it had the you know, had the deployable 59 00:02:34,240 --> 00:02:36,120 Speaker 4: legs so you could put pressure on it and the 60 00:02:36,200 --> 00:02:38,840 Speaker 4: legs came out. And I think I'm pretty sure there 61 00:02:38,960 --> 00:02:42,840 Speaker 4: was a stand bag out there, probably in Britain someplace 62 00:02:42,919 --> 00:02:45,600 Speaker 4: that had the you know, the mesquite sticks, you know 63 00:02:45,680 --> 00:02:47,840 Speaker 4: that you crossed over and you could stand the bag up. 64 00:02:47,840 --> 00:02:51,160 Speaker 4: But I think the L eight was really the first 65 00:02:51,440 --> 00:02:58,120 Speaker 4: modern lightweight stand bag. It's it's a pretty amazing bag 66 00:02:58,160 --> 00:02:59,520 Speaker 4: when you when you go back and look at it 67 00:02:59,560 --> 00:03:00,560 Speaker 4: and you look at the history. 68 00:03:01,520 --> 00:03:02,919 Speaker 1: The L stands for light. 69 00:03:02,960 --> 00:03:05,519 Speaker 4: I'm pretty sure the eight stands for an eight inch 70 00:03:05,560 --> 00:03:09,360 Speaker 4: diameter top. So I think back then we categorize our 71 00:03:09,400 --> 00:03:11,520 Speaker 4: bags by the size of the top, and I think 72 00:03:11,560 --> 00:03:14,160 Speaker 4: that's how that it was just real sort of you know, 73 00:03:14,280 --> 00:03:15,440 Speaker 4: just economical. 74 00:03:15,480 --> 00:03:17,040 Speaker 1: The way they named it and. 75 00:03:17,000 --> 00:03:20,720 Speaker 4: Thought about it, and the and the genius of that 76 00:03:20,760 --> 00:03:24,160 Speaker 4: bag is really how simple it is, and it's really 77 00:03:24,200 --> 00:03:28,560 Speaker 4: informed to this day everything that we do because and 78 00:03:28,600 --> 00:03:30,680 Speaker 4: we can get into it later, but what it really 79 00:03:30,720 --> 00:03:35,440 Speaker 4: is is it's a trade off of functionality and durability 80 00:03:35,480 --> 00:03:38,280 Speaker 4: at the end of the day, having all those parts 81 00:03:38,360 --> 00:03:41,960 Speaker 4: internal when they're not external. You know, there's no kickstands. 82 00:03:42,000 --> 00:03:44,720 Speaker 4: We don't do that thing. We don't put you know, 83 00:03:45,040 --> 00:03:47,320 Speaker 4: we don't put creases in our bases and those sorts 84 00:03:47,320 --> 00:03:49,640 Speaker 4: of things, and there's there's a trade off there. But 85 00:03:49,760 --> 00:03:53,840 Speaker 4: that L eight is, Yeah, it's in our area today 86 00:03:53,880 --> 00:03:55,640 Speaker 4: and we keep looking at it and. 87 00:03:55,600 --> 00:03:58,240 Speaker 3: That's where the bottom and then also the bottom of 88 00:03:58,280 --> 00:04:01,240 Speaker 3: the bag stayed flat to the ground, right Yeah. 89 00:04:01,000 --> 00:04:02,480 Speaker 4: So I mean I look at that as sort of 90 00:04:02,760 --> 00:04:05,480 Speaker 4: a signature silhouette of our bags and we think about 91 00:04:05,480 --> 00:04:08,200 Speaker 4: that a lot, you know, and especially in the way 92 00:04:08,240 --> 00:04:11,520 Speaker 4: that those legs deploy out the distance they have, you know, 93 00:04:11,520 --> 00:04:13,520 Speaker 4: there's a certain distance that we're looking for that for 94 00:04:13,600 --> 00:04:16,360 Speaker 4: maximum stability and actually to have that base come all 95 00:04:16,400 --> 00:04:16,880 Speaker 4: the way down. 96 00:04:17,080 --> 00:04:18,800 Speaker 1: But yeah, that's that's a big deal. 97 00:04:19,040 --> 00:04:21,160 Speaker 2: Alice. You think about testing, and Marty and I talk 98 00:04:21,240 --> 00:04:24,120 Speaker 2: so much about testing with golf clubs. You think about 99 00:04:24,160 --> 00:04:26,400 Speaker 2: Ping Man and just how much we put into the 100 00:04:26,440 --> 00:04:29,880 Speaker 2: testing there the first big tour I remember I did 101 00:04:29,880 --> 00:04:31,800 Speaker 2: here at ping. I mean there's a there's a there's 102 00:04:31,839 --> 00:04:34,640 Speaker 2: a machine that tests the durability of the golf bag. Yeah, 103 00:04:34,680 --> 00:04:37,320 Speaker 2: basically slams the golf bag up and down to see 104 00:04:37,320 --> 00:04:39,760 Speaker 2: how many rounds if you will, or I guess how 105 00:04:39,760 --> 00:04:42,120 Speaker 2: many times you pick it up and down that a 106 00:04:42,120 --> 00:04:43,120 Speaker 2: golf bag can live. 107 00:04:43,279 --> 00:04:46,120 Speaker 4: Yeah, exactly, I have twenty thousand times. Yeah, So I 108 00:04:46,160 --> 00:04:48,440 Speaker 4: mean that's yeah, I mean that's a big deal. I 109 00:04:48,440 --> 00:04:51,080 Speaker 4: mean we're able to leverage analysis and testing here. You know, 110 00:04:51,160 --> 00:04:54,560 Speaker 4: obviously the bulk of that goes to the clubs, but 111 00:04:54,839 --> 00:04:56,400 Speaker 4: we get, you know, we get to bend their ear 112 00:04:56,480 --> 00:04:58,120 Speaker 4: for a little bit of time every year when we 113 00:04:58,160 --> 00:05:00,320 Speaker 4: have things we want to take care of and test 114 00:05:00,400 --> 00:05:01,560 Speaker 4: out and take a look at. 115 00:05:01,600 --> 00:05:04,200 Speaker 1: So, yeah, we are doing that. 116 00:05:04,440 --> 00:05:06,560 Speaker 3: What other type of tests are done, like, for example, 117 00:05:06,600 --> 00:05:08,480 Speaker 3: like on the materials and things of that nature. 118 00:05:08,880 --> 00:05:11,360 Speaker 4: Yeah, so we're looking at you know that test you're 119 00:05:11,360 --> 00:05:14,320 Speaker 4: talking about, We're looking at durability. How many you know 120 00:05:14,400 --> 00:05:16,440 Speaker 4: that leg spring and how it goes and how long 121 00:05:16,440 --> 00:05:20,200 Speaker 4: that handle's going to hold up. Abrasion resistance is a 122 00:05:20,720 --> 00:05:23,919 Speaker 4: big one, figuring out, you know, how long. 123 00:05:23,720 --> 00:05:24,840 Speaker 1: That fabri is gonna last. 124 00:05:24,839 --> 00:05:26,920 Speaker 4: And we have certain parameters that we know we need 125 00:05:26,960 --> 00:05:28,640 Speaker 4: to be within for it to be a ping bag 126 00:05:28,720 --> 00:05:32,280 Speaker 4: and offer the lifespan that we wanted to, So that's 127 00:05:32,320 --> 00:05:34,640 Speaker 4: a big one. And then functionality, So there's you know, 128 00:05:34,680 --> 00:05:36,760 Speaker 4: and that's that's one that's kind of a moving target. 129 00:05:37,360 --> 00:05:39,880 Speaker 4: When you're trying to do something new and different or innovative, 130 00:05:39,920 --> 00:05:41,920 Speaker 4: or when you want your bag to be lighter or 131 00:05:42,080 --> 00:05:45,039 Speaker 4: more robust with materials, you're kind of trading off some 132 00:05:45,120 --> 00:05:46,039 Speaker 4: things every now and. 133 00:05:46,080 --> 00:05:48,279 Speaker 2: Then when you're thinking about innovation with a golf bag, 134 00:05:48,680 --> 00:05:51,200 Speaker 2: where are you looking these days? Is it all about weight? 135 00:05:51,400 --> 00:05:54,360 Speaker 2: Is it about durability? Is about longevity? What is kind 136 00:05:54,400 --> 00:05:56,920 Speaker 2: of the focus as you guys are continuing to try 137 00:05:56,960 --> 00:05:57,520 Speaker 2: to innovate this. 138 00:05:57,560 --> 00:06:00,000 Speaker 4: Space, those are sort of obvious ones, right, I mean, 139 00:06:00,000 --> 00:06:02,240 Speaker 4: and everybody's doing that. You know, you're starting to see 140 00:06:02,320 --> 00:06:05,840 Speaker 4: lightweight sections in these golf shops and that kind of 141 00:06:05,920 --> 00:06:08,200 Speaker 4: ebbs and flows, right, You're seeing a lot of these 142 00:06:09,120 --> 00:06:13,000 Speaker 4: fourteen waight tops now be categorized as hybrids. You're seeing 143 00:06:13,240 --> 00:06:16,320 Speaker 4: what we used to call Sunday bags now they have legs. 144 00:06:17,800 --> 00:06:20,000 Speaker 4: I think our team thinks of it more as like 145 00:06:20,040 --> 00:06:22,880 Speaker 4: a balancing of requirements. There's a lot of different golfers 146 00:06:22,920 --> 00:06:25,960 Speaker 4: out there who play a lot of different ways high handicaps, 147 00:06:25,960 --> 00:06:30,640 Speaker 4: low handicaps, walkers, cart guys, you know. So we're trying 148 00:06:30,640 --> 00:06:34,560 Speaker 4: to figure out what is the best feature set for 149 00:06:34,680 --> 00:06:36,720 Speaker 4: each of those players that we have that we think 150 00:06:36,760 --> 00:06:40,480 Speaker 4: we have in our demographic. And that's the real challenge. 151 00:06:40,480 --> 00:06:41,960 Speaker 4: I mean, I can tell you we're looking at things 152 00:06:42,040 --> 00:06:45,800 Speaker 4: like water resistance zippers, We're looking at lighter weight fabrics 153 00:06:45,839 --> 00:06:50,000 Speaker 4: with the same abrasion resistance qualities. But at the end 154 00:06:50,040 --> 00:06:52,640 Speaker 4: of the day, I think we're trying to figure out 155 00:06:52,640 --> 00:06:55,440 Speaker 4: how to make the bag more functional, more useful, and 156 00:06:55,480 --> 00:06:58,160 Speaker 4: more enjoyable for a golfers. You know, if you think 157 00:06:58,160 --> 00:07:02,440 Speaker 4: about golf, it's pretty mature sport, pretty mature industry. 158 00:07:02,960 --> 00:07:03,200 Speaker 1: You know. 159 00:07:03,320 --> 00:07:06,360 Speaker 4: The customer base isn't that big. You get a lot 160 00:07:06,360 --> 00:07:09,520 Speaker 4: of repeat business, you know. So that's kind of what 161 00:07:09,560 --> 00:07:11,760 Speaker 4: we're thinking. It's a balancing of requirements. 162 00:07:12,320 --> 00:07:14,840 Speaker 2: Marty the moon Lander, which I've been using most of 163 00:07:14,880 --> 00:07:17,120 Speaker 2: this season because I walk a lot in the Northeast 164 00:07:17,480 --> 00:07:19,200 Speaker 2: and Alex, I got to give you some credit here. 165 00:07:19,240 --> 00:07:23,280 Speaker 2: The drink pocket or the water bottle pocket has been 166 00:07:23,480 --> 00:07:26,360 Speaker 2: just a game changer for me because I've always been 167 00:07:26,400 --> 00:07:29,040 Speaker 2: a lightweight carry bag guy. I love the fact that 168 00:07:29,080 --> 00:07:31,040 Speaker 2: the bag weighs, you know, minimal, but you have the 169 00:07:31,040 --> 00:07:34,080 Speaker 2: double straps and you can do that. But the water 170 00:07:34,120 --> 00:07:36,240 Speaker 2: bottle pocket has not always been there in the golf bag, 171 00:07:36,360 --> 00:07:38,480 Speaker 2: especially in the carry bag. You have to stuff it 172 00:07:38,520 --> 00:07:40,360 Speaker 2: in a pocket or you to find a place for it. 173 00:07:40,600 --> 00:07:44,080 Speaker 2: That thing has been incredible. I've sold tens of these 174 00:07:44,120 --> 00:07:45,800 Speaker 2: things to my buddies because I'm like, you got a 175 00:07:45,840 --> 00:07:47,040 Speaker 2: place to put your water bottle. 176 00:07:47,160 --> 00:07:49,960 Speaker 4: So the number one complained about that bag though, is 177 00:07:49,960 --> 00:07:51,400 Speaker 4: that it has no ball pocket. 178 00:07:52,240 --> 00:07:54,600 Speaker 2: So you've taken so that was the replacement. Nowhere to 179 00:07:54,600 --> 00:07:56,400 Speaker 2: put the golf balls, but you can put your Yeah, and. 180 00:07:56,320 --> 00:07:58,119 Speaker 4: We're thinking, okay, this is going to be a lighter 181 00:07:58,120 --> 00:08:00,520 Speaker 4: weight bags. We know it's gonna off a little bit 182 00:08:00,560 --> 00:08:03,680 Speaker 4: more durability than let's say, are crazy light. But you 183 00:08:03,760 --> 00:08:06,720 Speaker 4: need to make some sacrifices. You need to you need 184 00:08:06,760 --> 00:08:08,080 Speaker 4: to change thought. 185 00:08:08,120 --> 00:08:09,880 Speaker 2: We thought we put the balls in here, or what 186 00:08:09,920 --> 00:08:12,120 Speaker 2: are these people talking about. 187 00:08:11,840 --> 00:08:15,520 Speaker 4: That's what our team thought. But you know, if you 188 00:08:15,520 --> 00:08:18,800 Speaker 4: think about, you know, how traditional golf is. People been 189 00:08:18,800 --> 00:08:20,520 Speaker 4: playing with a bag that has a ball pocket for 190 00:08:20,600 --> 00:08:23,680 Speaker 4: a really long time. Yeah, you know, so, I mean 191 00:08:23,720 --> 00:08:24,760 Speaker 4: I see both sides of it. 192 00:08:24,920 --> 00:08:27,480 Speaker 3: Yeah, funny, Shane. I kind of look at bags similar 193 00:08:27,520 --> 00:08:29,800 Speaker 3: to like our irons. We're back, you know, a long 194 00:08:29,840 --> 00:08:32,760 Speaker 3: time ago. We just had the I too, you know. Uh, 195 00:08:32,800 --> 00:08:36,040 Speaker 3: And now we have seven seven different models, all diverse. 196 00:08:36,160 --> 00:08:39,800 Speaker 3: We could we can customize them more to the specific player, Alex. 197 00:08:39,880 --> 00:08:43,240 Speaker 3: How many different like kind of categories of bags do 198 00:08:43,280 --> 00:08:44,240 Speaker 3: we do we offer now? 199 00:08:44,400 --> 00:08:46,480 Speaker 4: Well, I think we have three, but I mean that 200 00:08:46,600 --> 00:08:49,840 Speaker 4: that results in about fourteen different bags, and we're always 201 00:08:49,920 --> 00:08:52,520 Speaker 4: kind of trying new things. Moonlanders new for us. We'll 202 00:08:52,559 --> 00:08:55,360 Speaker 4: see how it does. It's been doing pretty well for us. 203 00:08:56,800 --> 00:08:58,240 Speaker 4: So but then we've you know, we've got the d 204 00:08:58,440 --> 00:09:01,320 Speaker 4: LX that's in that higher range along with the Staff bag. 205 00:09:02,200 --> 00:09:04,120 Speaker 4: But you know, the real work course of what we 206 00:09:04,200 --> 00:09:07,040 Speaker 4: do and the real focus is in that Hoofer line. 207 00:09:07,080 --> 00:09:07,959 Speaker 1: With the Hoof for light. 208 00:09:08,960 --> 00:09:13,079 Speaker 4: It does a really good job of balancing feature set 209 00:09:13,320 --> 00:09:16,319 Speaker 4: and price really for what you get and the functionality 210 00:09:16,320 --> 00:09:19,200 Speaker 4: of it. So Yeah, there's about fourteen bags in there, 211 00:09:19,240 --> 00:09:22,040 Speaker 4: and there's it's you know, the guy who loves to walk, 212 00:09:22,080 --> 00:09:26,040 Speaker 4: he's low handicap, I'm guessing, and and the guy who's 213 00:09:26,040 --> 00:09:28,240 Speaker 4: got his cart bag in his cart sitting in a 214 00:09:28,320 --> 00:09:31,760 Speaker 4: casita in Lakina, PGA West for the better part of 215 00:09:31,880 --> 00:09:32,600 Speaker 4: the whole year. 216 00:09:32,600 --> 00:09:37,000 Speaker 2: Not even the car. I want all my stuff in it. 217 00:09:37,240 --> 00:09:39,720 Speaker 2: I want to know where everything is. Obviously, I mean 218 00:09:39,760 --> 00:09:41,800 Speaker 2: over your right shoulder is something that's new for ping. 219 00:09:41,800 --> 00:09:45,120 Speaker 2: The reserve bag. It is a space that I feel 220 00:09:45,200 --> 00:09:48,400 Speaker 2: like a lot of i'll call him country club golfers 221 00:09:48,400 --> 00:09:52,840 Speaker 2: have moved into. It's that like beautiful standbag, that beautiful 222 00:09:52,840 --> 00:09:55,000 Speaker 2: walking bag, and it's cool to see Peeing kind of 223 00:09:55,240 --> 00:09:57,120 Speaker 2: dive into that space. What was the reasoning for that. 224 00:09:57,520 --> 00:10:00,160 Speaker 4: Well, obviously it was a trend in the marketplace, but 225 00:10:01,200 --> 00:10:02,600 Speaker 4: and it took a long time for us to get 226 00:10:02,600 --> 00:10:05,160 Speaker 4: it to market. I think we were trying to build 227 00:10:05,160 --> 00:10:08,160 Speaker 4: on the success with the DLX, that higher end bag. 228 00:10:08,200 --> 00:10:10,679 Speaker 4: For us, it just keeps going and it keeps getting 229 00:10:10,720 --> 00:10:14,120 Speaker 4: more expensive based on the materials, and so we're trying 230 00:10:14,120 --> 00:10:16,240 Speaker 4: to figure out, okay, if we did do this in 231 00:10:16,240 --> 00:10:21,199 Speaker 4: a in a standbag, you know, situation, what would it be. Ultimately, 232 00:10:21,240 --> 00:10:25,320 Speaker 4: we decided to tailor it to a higher end sort 233 00:10:25,360 --> 00:10:27,400 Speaker 4: of green grass club that sort of thing. 234 00:10:27,880 --> 00:10:28,120 Speaker 1: You know. 235 00:10:28,200 --> 00:10:31,040 Speaker 4: We made a couple of controversial decisions. One is having 236 00:10:31,080 --> 00:10:32,640 Speaker 4: the shorter apparel pocket. 237 00:10:33,200 --> 00:10:34,040 Speaker 1: Of the reason we. 238 00:10:33,960 --> 00:10:37,080 Speaker 4: Did that as we felt probably these customers are going 239 00:10:37,160 --> 00:10:39,120 Speaker 4: to have a caddy and that caddy's gonna be carrying 240 00:10:39,120 --> 00:10:41,480 Speaker 4: two bags and he's better off not having the entire 241 00:10:42,000 --> 00:10:47,640 Speaker 4: apparel pocket on his wat. But you know, and it's 242 00:10:47,720 --> 00:10:50,160 Speaker 4: it's it's hard to get that bag light because of 243 00:10:50,200 --> 00:10:54,160 Speaker 4: the durability of that material. But that was the idea, 244 00:10:54,200 --> 00:10:56,120 Speaker 4: and we did put the ball pocket on it, and 245 00:10:56,280 --> 00:10:58,000 Speaker 4: if you look at the inside of that, it also 246 00:10:58,080 --> 00:11:00,920 Speaker 4: has the cooler material, so it's gonna keep it's going 247 00:11:00,960 --> 00:11:02,760 Speaker 4: to keep your water bottle little bit cooler than just 248 00:11:02,800 --> 00:11:03,880 Speaker 4: a standard ball pocket. 249 00:11:04,679 --> 00:11:06,120 Speaker 1: But that's kind of what we were thinking. 250 00:11:06,360 --> 00:11:08,840 Speaker 3: I mean, so it looks looks beautiful, Alex. I'm excited 251 00:11:08,840 --> 00:11:10,080 Speaker 3: to get give it a go myself. 252 00:11:10,160 --> 00:11:11,880 Speaker 4: I mean so that you know, the two bags that 253 00:11:11,920 --> 00:11:15,679 Speaker 4: you guys are bringing up, the Moonlander and the Reserve, 254 00:11:15,720 --> 00:11:18,400 Speaker 4: I mean, they're tight bags, they're small. You know, they're 255 00:11:18,440 --> 00:11:21,880 Speaker 4: meant to be people who are not worried about, you know, 256 00:11:22,120 --> 00:11:24,960 Speaker 4: having a space for everything, and you know, their clubs 257 00:11:25,000 --> 00:11:26,800 Speaker 4: getting tangled up and those sorts of things. 258 00:11:27,040 --> 00:11:28,839 Speaker 1: It's a huge challenge for our team, Marty. 259 00:11:29,200 --> 00:11:32,640 Speaker 2: The golf bag, to me has always been a telltale 260 00:11:32,679 --> 00:11:34,880 Speaker 2: sign of the type of golfer you are. Yeah, it 261 00:11:34,920 --> 00:11:38,640 Speaker 2: really is. And you talk about like management of the 262 00:11:38,640 --> 00:11:42,200 Speaker 2: golf bag. And even on my golf trips I go on. 263 00:11:42,880 --> 00:11:44,480 Speaker 2: I go on a golf trip of alex every year 264 00:11:44,480 --> 00:11:47,679 Speaker 2: in January to southern Arizona and it's sixteen buddies and 265 00:11:47,760 --> 00:11:50,640 Speaker 2: we go and the place offers to keep your bag, 266 00:11:51,200 --> 00:11:53,800 Speaker 2: you know, in the cart shed overnight as we're there. Yeah, 267 00:11:53,840 --> 00:11:55,960 Speaker 2: and all the good players take their bags back to 268 00:11:56,000 --> 00:11:58,640 Speaker 2: the room and all the high handicap guys leave them 269 00:11:58,640 --> 00:12:00,800 Speaker 2: there because you want to go through the bag. You 270 00:12:00,840 --> 00:12:02,839 Speaker 2: want to refresh balls, you want to take stuff out 271 00:12:02,880 --> 00:12:05,400 Speaker 2: that's unnecessary. And I almost think that bleeds into the 272 00:12:05,400 --> 00:12:08,000 Speaker 2: way we think about the bag philosophies. Is you know, 273 00:12:08,080 --> 00:12:11,160 Speaker 2: the player that's carrying a specific bag is thinking about 274 00:12:11,160 --> 00:12:13,480 Speaker 2: certain things that maybe other players aren't with other types 275 00:12:13,520 --> 00:12:14,000 Speaker 2: of bags. 276 00:12:14,160 --> 00:12:17,480 Speaker 1: It's just when you get into gear, it gets geeky. 277 00:12:17,840 --> 00:12:21,080 Speaker 4: Well, you know, like so you know, like a lot 278 00:12:21,120 --> 00:12:23,200 Speaker 4: of our team they you know, one of the things 279 00:12:23,280 --> 00:12:25,600 Speaker 4: people do here in Arizona is mountain bike, right, and 280 00:12:25,640 --> 00:12:28,920 Speaker 4: these you know a lot of our industrial designers beside golfing, 281 00:12:28,960 --> 00:12:32,120 Speaker 4: they mountain biking and they're super into gear. They're super 282 00:12:32,160 --> 00:12:34,679 Speaker 4: into tack, you know, and they come up with names 283 00:12:34,720 --> 00:12:37,719 Speaker 4: for people who are into certain aspects of those sort 284 00:12:37,760 --> 00:12:40,439 Speaker 4: of things, you know, and it's we think. 285 00:12:40,240 --> 00:12:41,800 Speaker 1: About that stuff a lot. But you're right. 286 00:12:41,880 --> 00:12:46,319 Speaker 4: I mean, you know, most entry level golfers, I think 287 00:12:46,320 --> 00:12:48,360 Speaker 4: if you don't have someone kind of guiding you long 288 00:12:48,440 --> 00:12:51,120 Speaker 4: and you know, are picking up that fourteen way top. 289 00:12:51,880 --> 00:12:54,360 Speaker 4: But most when you get farther down the line, I 290 00:12:54,360 --> 00:12:56,840 Speaker 4: think most people agree, it's kind of more trouble than 291 00:12:56,840 --> 00:12:57,280 Speaker 4: it's worth. 292 00:12:57,600 --> 00:12:59,760 Speaker 3: You know, Alex tell us a little bit about the 293 00:12:59,760 --> 00:13:02,680 Speaker 3: mark even outside the US market, like you know, things, 294 00:13:02,720 --> 00:13:05,760 Speaker 3: things and priorities that might be different in Japan, for example, 295 00:13:06,000 --> 00:13:06,480 Speaker 3: or Europe. 296 00:13:06,600 --> 00:13:10,240 Speaker 1: Japan's all about bling. You know, they got quality bags. 297 00:13:10,640 --> 00:13:12,439 Speaker 1: We we look at those. 298 00:13:12,280 --> 00:13:14,600 Speaker 4: Bags, we prove them. We don't design all of the 299 00:13:14,640 --> 00:13:17,760 Speaker 4: bags for Japan. They have their own process over there, 300 00:13:18,559 --> 00:13:20,600 Speaker 4: but they love to use a logo. I mean they 301 00:13:21,280 --> 00:13:24,720 Speaker 4: you know, it's badges and mister ping and ping and 302 00:13:24,760 --> 00:13:28,200 Speaker 4: those sorts of things. And this is subtle compared to 303 00:13:28,240 --> 00:13:31,800 Speaker 4: what they do. But they're super creative and they have 304 00:13:31,880 --> 00:13:34,520 Speaker 4: some really great ideas as far as functionality. But you 305 00:13:34,559 --> 00:13:36,679 Speaker 4: do see those things that are geared towards like the 306 00:13:36,720 --> 00:13:39,520 Speaker 4: subway and going to the driving range, and you know, 307 00:13:39,559 --> 00:13:41,840 Speaker 4: you'll see a cart bag with wheels built into the 308 00:13:41,840 --> 00:13:45,319 Speaker 4: base of it and all pull up luggage handle and 309 00:13:45,360 --> 00:13:47,280 Speaker 4: those sorts of things, and you know, you look at them, 310 00:13:47,320 --> 00:13:50,120 Speaker 4: they're created and like our team loves to go through 311 00:13:50,200 --> 00:13:52,880 Speaker 4: them and feel them and give suggestions and edits and 312 00:13:52,920 --> 00:13:57,320 Speaker 4: those sorts of things. But there's just the American golfer 313 00:13:57,360 --> 00:13:59,400 Speaker 4: I think is just a little bit more traditional in that. 314 00:14:00,640 --> 00:14:02,600 Speaker 2: Alex we talked so much about soft goods. We've focused 315 00:14:02,640 --> 00:14:05,920 Speaker 2: so much on bags. You mentioned hats earlier. Yeah, in 316 00:14:06,040 --> 00:14:08,640 Speaker 2: terms of let's say R and D with hats. Does 317 00:14:08,760 --> 00:14:12,120 Speaker 2: that exists, do you guys think? Also search development in 318 00:14:12,120 --> 00:14:12,920 Speaker 2: the hat world. 319 00:14:12,880 --> 00:14:16,600 Speaker 1: Not not as much. It does exist. There's a lot 320 00:14:16,600 --> 00:14:17,400 Speaker 1: of suppliers. 321 00:14:17,480 --> 00:14:20,640 Speaker 4: If you're a larger company like that, they come to 322 00:14:20,720 --> 00:14:22,760 Speaker 4: you and say, hey, we've got some great ideas. 323 00:14:22,840 --> 00:14:25,680 Speaker 1: You know, we should we should be thinking about. But 324 00:14:26,280 --> 00:14:27,920 Speaker 1: hats are another one that's difficult. 325 00:14:28,080 --> 00:14:28,280 Speaker 3: You know. 326 00:14:29,960 --> 00:14:31,960 Speaker 4: It's sort of one of those things where you're gonna 327 00:14:31,960 --> 00:14:33,920 Speaker 4: buy it because you went to a you went to 328 00:14:33,960 --> 00:14:37,120 Speaker 4: someplace and you want to rep you want something to say, 329 00:14:37,240 --> 00:14:40,360 Speaker 4: you know, whatever you want to say, but it's it's 330 00:14:40,360 --> 00:14:43,040 Speaker 4: hard to do, you know. So we're really looking for 331 00:14:43,200 --> 00:14:45,680 Speaker 4: breathable fabrics. We're looking for things that will take that 332 00:14:45,800 --> 00:14:48,800 Speaker 4: sweat and push it towards the endervisor we're looking for 333 00:14:48,960 --> 00:14:54,120 Speaker 4: stretchability venting those sorts of things. But then you know, 334 00:14:54,160 --> 00:14:56,760 Speaker 4: there is this sort of other aspect of paying which 335 00:14:56,840 --> 00:14:59,520 Speaker 4: is sort of has a really cool history, you know, 336 00:14:59,640 --> 00:15:02,440 Speaker 4: and it's got this heritage. So we're gonna throw mister 337 00:15:02,520 --> 00:15:04,200 Speaker 4: ping on a hat and it's going to be more 338 00:15:04,240 --> 00:15:06,000 Speaker 4: like a lifestyle hat than it is going to be 339 00:15:06,040 --> 00:15:08,160 Speaker 4: like a performance based hat. 340 00:15:08,280 --> 00:15:10,320 Speaker 2: So the lifestyle hats have been great. When I go 341 00:15:10,360 --> 00:15:12,400 Speaker 2: on the truck every time I go to a tour event, yeah, 342 00:15:12,480 --> 00:15:14,280 Speaker 2: sneak it in there and see what like sneaky good 343 00:15:14,280 --> 00:15:14,920 Speaker 2: lifestyle hats. 344 00:15:14,920 --> 00:15:17,760 Speaker 4: Oh yeah, And Christian's been good and Ken's they've been 345 00:15:17,760 --> 00:15:20,200 Speaker 4: good about stocking those, so that's it's been pretty cool. 346 00:15:20,600 --> 00:15:22,160 Speaker 2: I'm a hat guy. You know, I mean I love 347 00:15:22,200 --> 00:15:22,680 Speaker 2: a good hat. 348 00:15:22,800 --> 00:15:25,520 Speaker 3: Yeah, what about the shirts? I mean, Shane's got on 349 00:15:25,640 --> 00:15:27,240 Speaker 3: a pretty sweet little city right there. 350 00:15:27,520 --> 00:15:30,000 Speaker 4: Yeah, So this is more you know, I know, and 351 00:15:30,040 --> 00:15:33,080 Speaker 4: that you know, we this is kind of where we're 352 00:15:33,080 --> 00:15:33,760 Speaker 4: focusing now. 353 00:15:33,920 --> 00:15:34,080 Speaker 1: You know. 354 00:15:34,080 --> 00:15:36,360 Speaker 4: We had Carson Apparel come out for a year and 355 00:15:36,400 --> 00:15:37,960 Speaker 4: a half or so, we got a little bit of 356 00:15:37,960 --> 00:15:40,360 Speaker 4: a leash that to work on a new project. Super 357 00:15:40,400 --> 00:15:43,280 Speaker 4: fun project to work on. We did pretty well with it, 358 00:15:43,320 --> 00:15:44,840 Speaker 4: but kind of when we got to the end of 359 00:15:44,880 --> 00:15:46,720 Speaker 4: it and we said, okay, what do we what are we. 360 00:15:46,600 --> 00:15:47,920 Speaker 1: Really going to benefit from here? 361 00:15:48,000 --> 00:15:51,520 Speaker 4: Yeah, we thought a little bit more about branded merchandise 362 00:15:51,600 --> 00:15:53,640 Speaker 4: that was maybe just a little bit more affordable. So 363 00:15:53,720 --> 00:15:55,760 Speaker 4: you know, if you're already a fan of Ping, you 364 00:15:55,840 --> 00:15:58,320 Speaker 4: already owned that G four forty driver, you know, and 365 00:15:58,360 --> 00:15:59,920 Speaker 4: you want to partake in the brand just a little 366 00:15:59,920 --> 00:16:02,600 Speaker 4: bit more, you could maybe afford to buy that hoodie. 367 00:16:02,640 --> 00:16:05,480 Speaker 4: So we're kind of looking more in that world right 368 00:16:05,520 --> 00:16:08,440 Speaker 4: now for appareallel branded kind of merchandise. It just kind 369 00:16:08,480 --> 00:16:11,560 Speaker 4: of supports the overall brand messaging. 370 00:16:11,240 --> 00:16:15,520 Speaker 2: The T shirt world. I mean, my my closet these days, 371 00:16:16,040 --> 00:16:18,880 Speaker 2: we were joking about it earlier today, my closet. In 372 00:16:18,960 --> 00:16:20,520 Speaker 2: terms of pink T shirts, you. 373 00:16:20,520 --> 00:16:21,400 Speaker 1: Hang your T shirts? 374 00:16:21,600 --> 00:16:23,600 Speaker 2: No, no, no, I fold them? Why hangs them? I 375 00:16:23,680 --> 00:16:25,240 Speaker 2: fold them? But I've got a lot more she does. 376 00:16:26,080 --> 00:16:29,920 Speaker 2: I'd say now it's probably eighty percent pink T shirts 377 00:16:29,800 --> 00:16:32,240 Speaker 2: that long sleeves of hoodies. But it's the material. It's 378 00:16:32,240 --> 00:16:34,600 Speaker 2: the material is so soft and so good. Speaking of 379 00:16:34,640 --> 00:16:36,920 Speaker 2: my my Buddy's trip every year, now, I do the 380 00:16:36,920 --> 00:16:39,040 Speaker 2: T shirt thing. It's one of the gifts to my buddies. 381 00:16:39,040 --> 00:16:40,560 Speaker 2: They don't have anything about our golf trip. They're just 382 00:16:40,600 --> 00:16:42,520 Speaker 2: pink shirts because all the guys like them so much, 383 00:16:42,520 --> 00:16:43,560 Speaker 2: because they're so comfortable. 384 00:16:43,800 --> 00:16:47,040 Speaker 4: Well, the human race has gotten really good at T shirts, 385 00:16:47,080 --> 00:16:50,280 Speaker 4: and you know, has the population has gotten more casual. 386 00:16:50,560 --> 00:16:54,960 Speaker 4: You know, we've gotten really good at it. Yeah, yeah, 387 00:16:55,000 --> 00:16:56,680 Speaker 4: so yeah, I think that that makes me feel good. 388 00:16:56,880 --> 00:16:58,920 Speaker 4: I'll let the creative team know. You know, they'll they'll 389 00:16:58,960 --> 00:16:59,440 Speaker 4: be stoked of it. 390 00:16:59,520 --> 00:17:01,920 Speaker 1: In my email for sure. 391 00:17:02,960 --> 00:17:05,880 Speaker 3: Alex talk a little bit about like customization back. It's 392 00:17:05,920 --> 00:17:08,880 Speaker 3: always been a big part of our DNA yeah. 393 00:17:08,680 --> 00:17:10,080 Speaker 1: Thing, so you know, you go on. 394 00:17:10,280 --> 00:17:12,320 Speaker 4: You guys have been in our group on the bottom 395 00:17:12,359 --> 00:17:14,600 Speaker 4: floor there. I don't know, it's probably up to sixteen 396 00:17:14,600 --> 00:17:17,879 Speaker 4: embroidered machines. Now we're even doing sort of that eco 397 00:17:17,920 --> 00:17:20,719 Speaker 4: screen printing. Now we've got the Hoofer zip, which has 398 00:17:20,720 --> 00:17:23,679 Speaker 4: been actually really popular where you can actually take your bag, 399 00:17:24,160 --> 00:17:28,240 Speaker 4: decide what color accessory pocket, what color apparel pocket you want, 400 00:17:28,280 --> 00:17:30,879 Speaker 4: and will color ball pocket. So it's been really great 401 00:17:30,920 --> 00:17:35,040 Speaker 4: for our mascot program, if you will, so collegiate high school, 402 00:17:35,800 --> 00:17:38,840 Speaker 4: those sorts of things. But every product we make now 403 00:17:39,400 --> 00:17:43,000 Speaker 4: has to fit in a frame and being able to customize. 404 00:17:43,119 --> 00:17:46,040 Speaker 4: So right now we've got VHT, which is vinal heat transfer, 405 00:17:46,040 --> 00:17:49,240 Speaker 4: which allows you to do some really creative things. And 406 00:17:49,280 --> 00:17:52,320 Speaker 4: then next coming through the line, so innovating in that 407 00:17:52,359 --> 00:17:54,920 Speaker 4: customization zone, we've we're taken a little queue from the 408 00:17:54,960 --> 00:17:58,240 Speaker 4: hard gets and we're bringing some lasers over, you know. 409 00:17:58,200 --> 00:17:58,760 Speaker 1: In the reserve. 410 00:17:58,760 --> 00:18:00,679 Speaker 4: We got the metal badgings, so we'll be able to 411 00:18:00,680 --> 00:18:05,040 Speaker 4: do like really tight small like club logos or or 412 00:18:05,080 --> 00:18:06,600 Speaker 4: player names and those sorts of things. 413 00:18:06,760 --> 00:18:08,760 Speaker 2: Yeah, I mean, it's just again kind of going back 414 00:18:08,800 --> 00:18:11,080 Speaker 2: to you want need your thing to be your thing, 415 00:18:11,160 --> 00:18:12,879 Speaker 2: you know, I go, yeah, to like you want your 416 00:18:12,880 --> 00:18:15,000 Speaker 2: club logo on it, you want your name or initials 417 00:18:15,040 --> 00:18:17,199 Speaker 2: on it. People love that. I mean We've seen it 418 00:18:17,200 --> 00:18:19,080 Speaker 2: with wedges, We've seen it now with putters in terms 419 00:18:19,119 --> 00:18:23,000 Speaker 2: of PLD customization, getting names, initials, colleges, all that stuff 420 00:18:23,040 --> 00:18:24,800 Speaker 2: on there. Of course, it's going to bleed in the bags. 421 00:18:25,040 --> 00:18:27,120 Speaker 4: Yeah, No, it's and it's I mean I think we're 422 00:18:27,160 --> 00:18:28,960 Speaker 4: one of the best at doing it. We accommodate a 423 00:18:28,960 --> 00:18:31,399 Speaker 4: lot of people and the things they want, you know, 424 00:18:31,480 --> 00:18:32,719 Speaker 4: now we're doing it online. 425 00:18:33,600 --> 00:18:36,480 Speaker 1: So yeah, everything we do now has to be able 426 00:18:36,520 --> 00:18:39,200 Speaker 1: to be customize. I mean that's the directive right now 427 00:18:39,240 --> 00:18:39,639 Speaker 1: for sure. 428 00:18:39,960 --> 00:18:42,879 Speaker 3: Alex talk a little bit about working like with tour 429 00:18:43,080 --> 00:18:45,520 Speaker 3: maybe on on our staff bag, right and do you 430 00:18:45,600 --> 00:18:48,080 Speaker 3: work with the players or the caddies or the reps, 431 00:18:48,119 --> 00:18:50,480 Speaker 3: I mean, what are some of the inside everyone. 432 00:18:50,200 --> 00:18:53,280 Speaker 1: Special on tour? Yeah? 433 00:18:53,520 --> 00:18:57,000 Speaker 2: Is that something they told you. 434 00:18:57,040 --> 00:18:59,560 Speaker 4: They're they're great to work with and they're very i 435 00:18:59,600 --> 00:19:02,119 Speaker 4: mean they're very eager to put out in the world 436 00:19:02,119 --> 00:19:04,840 Speaker 4: what we're making. So they've been super supportive. Like when 437 00:19:04,880 --> 00:19:07,399 Speaker 4: we have those sort of special capsule drops, you limited 438 00:19:07,520 --> 00:19:12,320 Speaker 4: edition things, you know, Ko and Christian, they're always eager 439 00:19:12,359 --> 00:19:14,000 Speaker 4: to get that on the players, which is great. 440 00:19:14,200 --> 00:19:16,320 Speaker 1: But yeah, we get special requests. I mean, Victor has 441 00:19:16,359 --> 00:19:17,639 Speaker 1: a special hats different. 442 00:19:18,400 --> 00:19:20,680 Speaker 2: It's just it's the way he likes it, and he's 443 00:19:20,680 --> 00:19:21,560 Speaker 2: just sizing or. 444 00:19:21,600 --> 00:19:24,480 Speaker 4: Yeah, sizing. Yeah, and he's great about it. Yeah, he's 445 00:19:24,600 --> 00:19:26,840 Speaker 4: he's been great about it. And we want to get 446 00:19:26,840 --> 00:19:29,040 Speaker 4: those guys what they want. We want them to play well, 447 00:19:29,080 --> 00:19:31,720 Speaker 4: we want them to be comfortable. You know, Christian out 448 00:19:31,800 --> 00:19:34,040 Speaker 4: idea last year for the US Open bag so that 449 00:19:34,119 --> 00:19:36,240 Speaker 4: was always that was fun, you know, So we worked 450 00:19:36,240 --> 00:19:38,920 Speaker 4: on that with him and the team. And they're a 451 00:19:39,119 --> 00:19:41,040 Speaker 4: big supporter of the apparel and all that kind of 452 00:19:41,040 --> 00:19:43,880 Speaker 4: stuff too, So yeah, they're a big They're a big 453 00:19:43,920 --> 00:19:44,959 Speaker 4: part of our marketing arm. 454 00:19:45,000 --> 00:19:45,159 Speaker 1: You know. 455 00:19:45,280 --> 00:19:47,639 Speaker 4: So our best selling hat is the you know what 456 00:19:47,720 --> 00:19:51,040 Speaker 4: I call the Pin Candy Bar Tour cap Tour vned cap. 457 00:19:51,080 --> 00:19:53,399 Speaker 4: And the reason it sells so well is because you 458 00:19:53,440 --> 00:19:55,240 Speaker 4: see it on TV at least for you know, four 459 00:19:55,320 --> 00:19:55,760 Speaker 4: days a week. 460 00:19:55,840 --> 00:19:57,520 Speaker 2: Yeah, I mean it is interesting, Alex. I mean the 461 00:19:57,560 --> 00:20:00,360 Speaker 2: tour guys always wear that hat. Yeah, I mean maybe 462 00:20:00,400 --> 00:20:02,080 Speaker 2: in different color ways or whatever the case may be, 463 00:20:02,119 --> 00:20:04,840 Speaker 2: but it's always the big lettered ping hat. Is there 464 00:20:04,840 --> 00:20:07,119 Speaker 2: a reason for that? And is there any option for 465 00:20:07,119 --> 00:20:09,240 Speaker 2: those players ever to wear a different style, maybe a 466 00:20:09,280 --> 00:20:10,800 Speaker 2: LifeStyle's type of ping hat. 467 00:20:10,920 --> 00:20:14,479 Speaker 4: So I think sort of out of my zone, but 468 00:20:14,520 --> 00:20:17,040 Speaker 4: I'm they probably have a little bit more leeway Monday 469 00:20:17,080 --> 00:20:21,360 Speaker 4: through Wednesday. But it's really about showing the brand name 470 00:20:21,400 --> 00:20:25,000 Speaker 4: off and letting people watching from home know that this 471 00:20:25,040 --> 00:20:29,000 Speaker 4: player plays Ping Irons or those sorts of things. So yeah, 472 00:20:29,040 --> 00:20:31,600 Speaker 4: it's about visibility, and it's sort of a little transition. 473 00:20:31,840 --> 00:20:34,600 Speaker 4: When I first got here, we have the standard Ping logo, 474 00:20:34,840 --> 00:20:38,199 Speaker 4: just the separate embroidered logo, like separate and broidered letters, 475 00:20:38,200 --> 00:20:40,359 Speaker 4: and then kind of moved and our team moved it 476 00:20:40,400 --> 00:20:42,560 Speaker 4: to that what we call sort of that candy bar look, 477 00:20:42,600 --> 00:20:44,119 Speaker 4: and it's just done really well for us, and I 478 00:20:44,119 --> 00:20:46,879 Speaker 4: think people really liked it, So that's been exciting for 479 00:20:46,920 --> 00:20:49,640 Speaker 4: our team. Actually, it's probably about eight years old now, 480 00:20:49,840 --> 00:20:51,480 Speaker 4: but it's still there and I'm sure it's going to 481 00:20:51,560 --> 00:20:52,320 Speaker 4: change at some point. 482 00:20:52,960 --> 00:20:55,920 Speaker 3: Yeah, I love it. Alex was talking about the hats. 483 00:20:55,960 --> 00:20:59,200 Speaker 3: I mean, I think we're talking to Tony Serrano about 484 00:20:59,200 --> 00:21:01,720 Speaker 3: the importance of the eyes. But there's a there's something 485 00:21:01,800 --> 00:21:05,800 Speaker 3: to probably with Victor or other players, like the way 486 00:21:05,840 --> 00:21:08,960 Speaker 3: their visual system works with like the shape of the 487 00:21:08,960 --> 00:21:11,280 Speaker 3: bill of the hat and things of that nature, right, Yeah. 488 00:21:11,160 --> 00:21:13,439 Speaker 4: And the underside of the hat so I mean that 489 00:21:13,600 --> 00:21:17,320 Speaker 4: that's actually a big thing that actually John A you know, 490 00:21:17,760 --> 00:21:19,560 Speaker 4: made it very clear at the very beginning, like hey, 491 00:21:19,600 --> 00:21:20,560 Speaker 4: we want no glare. 492 00:21:20,880 --> 00:21:21,240 Speaker 1: Yeah, you know. 493 00:21:21,280 --> 00:21:23,119 Speaker 4: So it's all sort of those hats that they weren't 494 00:21:23,119 --> 00:21:27,320 Speaker 4: too are more performance based, and I would say branding based, 495 00:21:27,920 --> 00:21:29,639 Speaker 4: you know, than any of those other hats. 496 00:21:29,960 --> 00:21:32,800 Speaker 2: Yeah, Alex, when you I know, you know, you're you're 497 00:21:32,840 --> 00:21:34,840 Speaker 2: you're working in this business for the golfer. But when 498 00:21:34,880 --> 00:21:37,200 Speaker 2: you get accolades like what you got from my golf 499 00:21:37,240 --> 00:21:40,120 Speaker 2: spy last season in terms of how much they kind 500 00:21:40,119 --> 00:21:42,320 Speaker 2: of respected the bags across the board, not just with 501 00:21:42,359 --> 00:21:44,760 Speaker 2: a carry bag but cart and carry and all that stuff, 502 00:21:44,760 --> 00:21:46,680 Speaker 2: what does that do for you guys in the team. 503 00:21:47,240 --> 00:21:50,200 Speaker 4: I mean, we're proud of our our progress there. I 504 00:21:51,040 --> 00:21:54,280 Speaker 4: think one part of that is, like we don't take 505 00:21:54,520 --> 00:21:58,359 Speaker 4: huge swings, right, there's an interative process because as I 506 00:21:58,400 --> 00:22:00,679 Speaker 4: said before, like you know, even the best the Hoofer 507 00:22:00,720 --> 00:22:02,720 Speaker 4: is a very mature bag, right. So the Hoofer came 508 00:22:02,720 --> 00:22:07,400 Speaker 4: out probably nineteen ninety and that really kind of took 509 00:22:07,480 --> 00:22:09,480 Speaker 4: the ergonomics to the strap to the next level, the 510 00:22:09,520 --> 00:22:11,520 Speaker 4: double strap. We started seeing a little bit of a 511 00:22:11,560 --> 00:22:13,359 Speaker 4: ball pocket there. I think even before that with the 512 00:22:13,440 --> 00:22:16,280 Speaker 4: K fifty six and then the handle on the hoofer 513 00:22:16,320 --> 00:22:18,359 Speaker 4: and those sorts of things, and I think, and we 514 00:22:18,480 --> 00:22:21,000 Speaker 4: haven't changed much of that, most of that, most of 515 00:22:21,040 --> 00:22:22,840 Speaker 4: those bags we work on functionality. 516 00:22:23,280 --> 00:22:24,840 Speaker 1: But I would say it's. 517 00:22:24,760 --> 00:22:27,399 Speaker 4: Just it has a lot to do with our customers 518 00:22:27,480 --> 00:22:29,240 Speaker 4: in the way that they enjoy that bag and the 519 00:22:29,280 --> 00:22:32,600 Speaker 4: way they talk about that bag, about those bags, and 520 00:22:32,680 --> 00:22:35,480 Speaker 4: it just it's it makes our designers and our destrial 521 00:22:35,480 --> 00:22:38,159 Speaker 4: designers in particular pretty proud in our in our developers 522 00:22:38,160 --> 00:22:40,880 Speaker 4: as well. So yeah, it's a big deal. I mean, 523 00:22:40,960 --> 00:22:43,520 Speaker 4: I think I look at my golf spy all the time. 524 00:22:43,560 --> 00:22:46,080 Speaker 4: I think they've got really good feedback and really interesting 525 00:22:46,359 --> 00:22:49,160 Speaker 4: ideas about what's going on in the golf space. So yeah, 526 00:22:49,200 --> 00:22:53,080 Speaker 4: anytime that happens, it's great. I think part of it 527 00:22:53,119 --> 00:22:55,680 Speaker 4: is that durability and knowing that it's gonna be there 528 00:22:55,720 --> 00:22:57,679 Speaker 4: for you for a long time. You know, there's a 529 00:22:57,680 --> 00:22:58,960 Speaker 4: dependability with our bags. 530 00:22:59,000 --> 00:23:01,720 Speaker 3: For sure, we've seen I've seen it certainly seen Alex 531 00:23:01,760 --> 00:23:05,399 Speaker 3: some some brands or maybe in our kind of R 532 00:23:05,440 --> 00:23:08,520 Speaker 3: and D process. If you chase too light, what problems 533 00:23:08,560 --> 00:23:10,480 Speaker 3: can you run into? Let's if you're chasing the number, 534 00:23:10,720 --> 00:23:12,240 Speaker 3: keep it under X number of pounds. 535 00:23:12,280 --> 00:23:14,520 Speaker 1: You know, we've done that, so. 536 00:23:17,640 --> 00:23:19,960 Speaker 4: I mean, you're still gonna put what thirty eight pounds 537 00:23:19,960 --> 00:23:23,160 Speaker 4: worth of you know, clubs in your bag something like that. 538 00:23:23,240 --> 00:23:26,520 Speaker 4: So that's probably wrong, but it's close to me. But 539 00:23:28,200 --> 00:23:30,400 Speaker 4: we look at that a lot, and I think that 540 00:23:30,440 --> 00:23:32,600 Speaker 4: this is the hardest part we look at this and 541 00:23:32,640 --> 00:23:37,040 Speaker 4: we talk about balancing the requirements, is that in order 542 00:23:37,080 --> 00:23:41,440 Speaker 4: for the bag to be light, the real trade off 543 00:23:41,480 --> 00:23:45,040 Speaker 4: there is simplicity, right, So, and you're going to be 544 00:23:45,080 --> 00:23:48,879 Speaker 4: paying a higher price for things like carbon fiber or 545 00:23:49,280 --> 00:23:52,760 Speaker 4: some sort of aluminum top that's you know, super light. 546 00:23:53,119 --> 00:23:57,640 Speaker 4: So it's really hard to convey. It's hard to convey like, hey, 547 00:23:58,080 --> 00:24:01,040 Speaker 4: the reason this bag is more expensive is because there's 548 00:24:01,160 --> 00:24:04,680 Speaker 4: less of it, you know, but the materials are higher. 549 00:24:04,920 --> 00:24:06,480 Speaker 1: Quality to get you to that weight. 550 00:24:07,200 --> 00:24:12,320 Speaker 4: So we're still working on projects like that. The Crazy 551 00:24:12,359 --> 00:24:15,160 Speaker 4: Light was actually really well received and released it during COVID, 552 00:24:15,840 --> 00:24:19,160 Speaker 4: right before COVID, so that kind of that was hard 553 00:24:19,200 --> 00:24:21,119 Speaker 4: to make that happen. But then it boomed and you 554 00:24:21,160 --> 00:24:22,560 Speaker 4: didn't have enough of them and all that, you know, 555 00:24:22,600 --> 00:24:23,520 Speaker 4: all that kind of stuff. 556 00:24:23,560 --> 00:24:26,600 Speaker 3: So and how much of that bad way that bag 557 00:24:26,640 --> 00:24:28,040 Speaker 3: we got under four under four. 558 00:24:28,160 --> 00:24:30,680 Speaker 4: Yeah, so but I mean there's light. I mean there's 559 00:24:30,680 --> 00:24:32,760 Speaker 4: some light bags out there, but then you pick it 560 00:24:32,840 --> 00:24:35,560 Speaker 4: up and it's light and you're like, okay, because how 561 00:24:35,560 --> 00:24:36,480 Speaker 4: long is this gonna last? 562 00:24:37,240 --> 00:24:40,080 Speaker 2: That goes through? Yeah, even with reserve, I mean you 563 00:24:40,119 --> 00:24:42,359 Speaker 2: can go singles strap with the reserve, right, something that 564 00:24:42,440 --> 00:24:45,399 Speaker 2: yeahs part of the double caddy thing. Is that kind 565 00:24:45,440 --> 00:24:45,680 Speaker 2: of the way. 566 00:24:45,800 --> 00:24:47,080 Speaker 1: Yeah, it comes with both. 567 00:24:47,320 --> 00:24:50,640 Speaker 4: And you know, we work with kind of hardcore golfers 568 00:24:50,640 --> 00:24:52,919 Speaker 4: and I know guys that wore their golf bags you know, 569 00:24:53,119 --> 00:24:55,280 Speaker 4: like on their back differently and all that kind of stuff. 570 00:24:55,280 --> 00:24:56,320 Speaker 1: Because we can just drop it. 571 00:24:56,240 --> 00:25:00,160 Speaker 4: Down, and so we wanted to have that that acts 572 00:25:00,080 --> 00:25:01,200 Speaker 4: us to do two different straps. 573 00:25:01,440 --> 00:25:04,359 Speaker 2: And I'm imagining when you think about innovation within a 574 00:25:04,400 --> 00:25:07,280 Speaker 2: golf bag, I think probably looking at the strap is 575 00:25:07,280 --> 00:25:09,560 Speaker 2: something you guys probably, I'm assuming think about a decent amount. 576 00:25:09,560 --> 00:25:11,959 Speaker 2: I mean I've seen companies with that, like the almost 577 00:25:11,960 --> 00:25:14,720 Speaker 2: the air bag within the strap. Yeah, making sure it 578 00:25:15,240 --> 00:25:17,280 Speaker 2: obviously stands a lot of rounds of golf and it's 579 00:25:17,320 --> 00:25:19,399 Speaker 2: comfortable and it doesn't rip it or rub on the 580 00:25:19,440 --> 00:25:20,200 Speaker 2: clothing as well. 581 00:25:20,840 --> 00:25:24,359 Speaker 4: Yeah, So like even like our gle bags for women, 582 00:25:24,400 --> 00:25:26,280 Speaker 4: they have their own different you know, because a lot 583 00:25:26,280 --> 00:25:28,399 Speaker 4: of times they're shoulderless, right, so they have it they 584 00:25:28,440 --> 00:25:32,240 Speaker 4: have a different liner on those straps. But yeah, I 585 00:25:32,280 --> 00:25:35,520 Speaker 4: mean also there's preferences, right, There's like some people like 586 00:25:35,560 --> 00:25:38,159 Speaker 4: a wider strap, some people like a thinner strap, you know, 587 00:25:38,200 --> 00:25:41,800 Speaker 4: so that's very difficult to sort of get through. We 588 00:25:41,840 --> 00:25:43,800 Speaker 4: think that hoofer strap and the team has done a 589 00:25:43,880 --> 00:25:46,080 Speaker 4: great job of just refining that and getting it. 590 00:25:46,000 --> 00:25:47,520 Speaker 1: Better and better every year. 591 00:25:49,119 --> 00:25:51,360 Speaker 4: But yeah, I mean that's the big I mean ergonomics. 592 00:25:51,359 --> 00:25:53,639 Speaker 4: With the advent of the hoofer, I think we started 593 00:25:53,640 --> 00:25:56,119 Speaker 4: really looking at ergonomics. And this is before my time, 594 00:25:56,320 --> 00:25:59,160 Speaker 4: you know, I think twenty thirteen is when we first 595 00:25:59,160 --> 00:26:01,240 Speaker 4: put the big handle on that, on the. 596 00:26:01,600 --> 00:26:02,920 Speaker 1: Twenty twelve or something. 597 00:26:04,200 --> 00:26:06,679 Speaker 4: So that's that's really kind of where when we started 598 00:26:06,680 --> 00:26:09,120 Speaker 4: really looking at that, you know, in a big way. 599 00:26:09,160 --> 00:26:10,679 Speaker 4: And that's you know, that's what you know, most of 600 00:26:10,720 --> 00:26:12,960 Speaker 4: our team, the biggest part of our team are industrial 601 00:26:13,000 --> 00:26:14,879 Speaker 4: designers and that's what they went to school to do, 602 00:26:14,960 --> 00:26:17,560 Speaker 4: and that's what they've been working on, is ergonomics. 603 00:26:17,600 --> 00:26:19,200 Speaker 1: It's a it's a it's a big thing. 604 00:26:19,320 --> 00:26:21,600 Speaker 4: So we're always looking at different ways of doing straps, 605 00:26:21,600 --> 00:26:23,879 Speaker 4: and you know, how can you make them better? 606 00:26:24,760 --> 00:26:27,600 Speaker 3: Does your team do our do the travel bags as well? 607 00:26:27,960 --> 00:26:30,760 Speaker 4: Yeah, we do the travel accessories as well. That's always 608 00:26:30,760 --> 00:26:31,479 Speaker 4: a hot topic. 609 00:26:31,800 --> 00:26:34,600 Speaker 2: Tell them thank you for letting it fold up so small. 610 00:26:36,480 --> 00:26:38,119 Speaker 4: One of our designers did that a while back. It 611 00:26:38,200 --> 00:26:40,800 Speaker 4: was and it just kept getting smaller and smaller. 612 00:26:40,800 --> 00:26:43,320 Speaker 2: And the hotel room it's the best. 613 00:26:43,520 --> 00:26:43,800 Speaker 1: Yeah. 614 00:26:43,880 --> 00:26:46,440 Speaker 4: And a lot of that's like listening to like golfer 615 00:26:46,600 --> 00:26:49,240 Speaker 4: spouses to saying like, there's no place to put this thing. 616 00:26:51,040 --> 00:26:53,359 Speaker 1: Yeah, so so like, but. 617 00:26:53,440 --> 00:26:55,960 Speaker 4: When you think about innovation, you know, we we knew 618 00:26:56,000 --> 00:26:58,720 Speaker 4: we had a good thing with the with the fabric 619 00:26:58,840 --> 00:27:01,240 Speaker 4: and the durability and those sorts of things in the padding, 620 00:27:01,640 --> 00:27:03,280 Speaker 4: you know, but you're like, okay, well where can we 621 00:27:03,320 --> 00:27:04,400 Speaker 4: really make improvements? 622 00:27:04,400 --> 00:27:06,040 Speaker 1: Well, what if you could slip it under your bed 623 00:27:06,160 --> 00:27:09,120 Speaker 1: or something? If you get you know, like, that's. 624 00:27:08,920 --> 00:27:10,800 Speaker 2: The best travel bag I've ever used. And I think 625 00:27:10,840 --> 00:27:12,720 Speaker 2: most of that is because I can make it very 626 00:27:12,800 --> 00:27:13,920 Speaker 2: very small in a hotel room. 627 00:27:13,880 --> 00:27:16,359 Speaker 1: And the other part is of stuff there easy to pack. 628 00:27:16,680 --> 00:27:19,240 Speaker 3: Yeah, I mean you get the single zipper travel bag 629 00:27:19,680 --> 00:27:21,719 Speaker 3: really yeah, tough to pack it. 630 00:27:21,760 --> 00:27:22,919 Speaker 1: A great job with that. 631 00:27:23,000 --> 00:27:24,760 Speaker 2: Yeah, I've had the travel bags that have like the 632 00:27:24,800 --> 00:27:27,080 Speaker 2: side pockets, and while those are you know nice and 633 00:27:27,119 --> 00:27:28,760 Speaker 2: all that stuff like your stuff and everything in the 634 00:27:28,760 --> 00:27:31,560 Speaker 2: bag anyway, you know, your shoes, your coats, your best 635 00:27:31,560 --> 00:27:33,280 Speaker 2: all that stuff's going in the bag to begin with. 636 00:27:33,440 --> 00:27:35,280 Speaker 2: Plus it gives it a little extra you know, cushion 637 00:27:35,320 --> 00:27:37,119 Speaker 2: if you will. When you're a exactly around the. 638 00:27:37,080 --> 00:27:40,000 Speaker 1: Country, you're using it the right way. Yeah, sure, all right, Alex. 639 00:27:40,040 --> 00:27:42,960 Speaker 2: My most important question for you as the bag guy, 640 00:27:43,200 --> 00:27:44,400 Speaker 2: as a soft goods guy. 641 00:27:44,400 --> 00:27:46,520 Speaker 1: You know there's there's better bag guys in my group. 642 00:27:46,800 --> 00:27:49,200 Speaker 2: What what what bag do you use? What bag do 643 00:27:49,240 --> 00:27:49,960 Speaker 2: you use when you play? 644 00:27:50,119 --> 00:27:55,399 Speaker 4: Right now, I'm using a just a prototype Hoof for 645 00:27:55,520 --> 00:27:59,840 Speaker 4: light from twenty that's going to be out for twenty 646 00:27:59,840 --> 00:28:00,400 Speaker 4: twenty seven. 647 00:28:00,520 --> 00:28:02,720 Speaker 1: Okay, So I mean that's part of our job, right. 648 00:28:03,000 --> 00:28:04,960 Speaker 2: What if somebody photographed, I mean, the guys out here have. 649 00:28:05,040 --> 00:28:07,439 Speaker 4: Some of these bags, I think you know they're not 650 00:28:08,080 --> 00:28:10,080 Speaker 4: you know, not all of them are branded. But no, 651 00:28:10,160 --> 00:28:12,480 Speaker 4: I think it's it's important to get those bags out there. 652 00:28:12,520 --> 00:28:16,080 Speaker 4: So we have time between the pre pilot and the 653 00:28:16,560 --> 00:28:19,639 Speaker 4: regular pilot to get these bags out and if we 654 00:28:19,680 --> 00:28:21,800 Speaker 4: need to make some feedbacks, if we miss something, here 655 00:28:21,880 --> 00:28:24,440 Speaker 4: or there. It's important that we play him right. I mean, 656 00:28:24,480 --> 00:28:27,040 Speaker 4: that's always been the deal. We get them out a 657 00:28:27,040 --> 00:28:28,960 Speaker 4: lot of the hard goods. Guys give us feedback. You 658 00:28:29,040 --> 00:28:31,959 Speaker 4: got a lot of feedback from those guys because there's 659 00:28:32,080 --> 00:28:32,520 Speaker 4: a lot of. 660 00:28:33,640 --> 00:28:34,360 Speaker 1: This guy right here. 661 00:28:35,640 --> 00:28:37,880 Speaker 2: He's carrying all the time, James always carrying his bag around, 662 00:28:37,920 --> 00:28:39,440 Speaker 2: was probably slamming it down every now and ago. He 663 00:28:39,480 --> 00:28:41,280 Speaker 2: makes it vogue to make a whole bunch of them. 664 00:28:41,560 --> 00:28:45,800 Speaker 2: The leech is the leg technology ever changed anything? Les? 665 00:28:46,680 --> 00:28:49,320 Speaker 4: Yeah, So the leg technology, I think James, he's our 666 00:28:49,360 --> 00:28:53,040 Speaker 4: lead designer on the hoof for he changed that technology 667 00:28:53,080 --> 00:28:54,880 Speaker 4: probably about six seven years ago. 668 00:28:54,960 --> 00:28:55,959 Speaker 2: Different material or what. 669 00:28:57,200 --> 00:28:59,320 Speaker 4: We're going through that process right now. I mean there's 670 00:28:59,600 --> 00:29:01,600 Speaker 4: things crazy things going on in the world right now. 671 00:29:01,640 --> 00:29:05,400 Speaker 4: So like aluminum has like a three hundred percent you know, 672 00:29:05,440 --> 00:29:07,680 Speaker 4: tarifuna right now, no matter where you get it from. 673 00:29:08,000 --> 00:29:10,320 Speaker 4: So we have to look at different ways to think 674 00:29:10,320 --> 00:29:12,360 Speaker 4: about it. And it's great because it helps you sort 675 00:29:12,400 --> 00:29:16,400 Speaker 4: of think differently and innovate in different spaces. But yeah, 676 00:29:16,400 --> 00:29:18,480 Speaker 4: the big change with those legs was instead of being 677 00:29:18,480 --> 00:29:22,360 Speaker 4: completely straight, is that we we kind of turned them 678 00:29:22,400 --> 00:29:23,800 Speaker 4: just a little bit and it kind of gave you 679 00:29:23,920 --> 00:29:27,000 Speaker 4: that more stable, sort of like platform when those legs 680 00:29:27,000 --> 00:29:27,360 Speaker 4: come out. 681 00:29:27,960 --> 00:29:30,800 Speaker 2: Yeah, yeah, I mean it's as I've said off the top, 682 00:29:31,120 --> 00:29:33,520 Speaker 2: the golf bag is the best out there. It's always 683 00:29:33,520 --> 00:29:35,800 Speaker 2: been my favorite. It's one of my favorite parts about paying. 684 00:29:35,840 --> 00:29:37,360 Speaker 2: And your team does a great shot and tell them 685 00:29:37,360 --> 00:29:41,680 Speaker 2: to keep making the long sleep soft hoodies. I'm upset. Yeah, 686 00:29:41,760 --> 00:29:45,160 Speaker 2: they continue to multiply in the closet. But Alex awesome, 687 00:29:45,200 --> 00:29:47,000 Speaker 2: thanks so much for the time, man, congrats and everything. 688 00:29:47,040 --> 00:29:47,560 Speaker 1: Yeah, thank you. 689 00:29:48,040 --> 00:29:49,840 Speaker 2: This is the Ping proven Grounds Podcast.