1 00:00:06,800 --> 00:00:12,760 Speaker 1: Trains. I'm Howeer and I'm Eric belx Junas Eric. I 2 00:00:12,800 --> 00:00:14,640 Speaker 1: live a desk life, but every once in a while 3 00:00:14,680 --> 00:00:16,600 Speaker 1: you get to go on the road, not only from 4 00:00:16,640 --> 00:00:18,840 Speaker 1: Philly to New York, which is like a weekly occurrence 5 00:00:18,880 --> 00:00:22,079 Speaker 1: for you, but also to trade shows. Yeah, occasionally, I 6 00:00:22,400 --> 00:00:24,279 Speaker 1: think I go to like three a year maybe, but 7 00:00:24,360 --> 00:00:26,680 Speaker 1: this is the first of its kind, right, normally go 8 00:00:26,720 --> 00:00:29,200 Speaker 1: to Inside et s maybe one other one of course 9 00:00:29,200 --> 00:00:31,520 Speaker 1: our events, and then this one was new for me, 10 00:00:31,720 --> 00:00:35,839 Speaker 1: and it was done by the rit Holtz Wealth Management, 11 00:00:35,840 --> 00:00:39,240 Speaker 1: which is very on the show Josh Brown. You a 12 00:00:39,280 --> 00:00:41,640 Speaker 1: lot of people on Bloomberg Opinion regular Yeah, a lot 13 00:00:41,680 --> 00:00:43,839 Speaker 1: of people know them from Twitter. They all have a 14 00:00:43,880 --> 00:00:47,319 Speaker 1: ton of followers. They are advisors, but they're not your 15 00:00:47,320 --> 00:00:50,440 Speaker 1: grandfather's advisor. They're kind of very cool about it. Their 16 00:00:50,600 --> 00:00:54,640 Speaker 1: fee base, they use low cost index funds, some active, 17 00:00:55,280 --> 00:00:58,160 Speaker 1: They're on Twitter a lot, and I think they're leading 18 00:00:58,280 --> 00:01:02,600 Speaker 1: what's a sort of move away from the traditional both 19 00:01:03,120 --> 00:01:06,360 Speaker 1: style and strategy of a wealth manager or a broker. 20 00:01:06,680 --> 00:01:10,080 Speaker 1: And so this conference really was to me the future 21 00:01:10,120 --> 00:01:12,880 Speaker 1: of the wealth management industry in a nutshell. A lot 22 00:01:12,880 --> 00:01:18,839 Speaker 1: of independent young advisors who were there really to learn 23 00:01:19,080 --> 00:01:21,399 Speaker 1: how to get better. A lot of it was on technology, 24 00:01:21,400 --> 00:01:24,200 Speaker 1: how advisors use technology, and E t F s frankly 25 00:01:24,240 --> 00:01:25,880 Speaker 1: are a technology so a lot of them were E 26 00:01:25,920 --> 00:01:27,560 Speaker 1: t F users. I talked to a bunch of people there. 27 00:01:28,040 --> 00:01:31,600 Speaker 1: Um it was sold out seven people people first time. Yep, 28 00:01:31,640 --> 00:01:33,840 Speaker 1: they're already planning a second one in California next year. 29 00:01:33,920 --> 00:01:36,480 Speaker 1: Where was this one? This was in Scott's Dale, Arizona. 30 00:01:36,760 --> 00:01:39,520 Speaker 1: And some of the sessions included like tech as a 31 00:01:39,560 --> 00:01:42,920 Speaker 1: catalyst for growth, direct indexing, liquid alto e s G, 32 00:01:43,480 --> 00:01:46,280 Speaker 1: bringing your brand on social Media. I was in a 33 00:01:46,319 --> 00:01:48,760 Speaker 1: panel discussion called Battle the Pundits, similar to that one 34 00:01:48,800 --> 00:01:52,240 Speaker 1: I do in Well. They didn't judge this one, but 35 00:01:52,400 --> 00:01:55,280 Speaker 1: I felt I didn't you know that it was early 36 00:01:55,320 --> 00:01:58,040 Speaker 1: in the morning. Was eight in the morning. So Todd rosenblooth, 37 00:01:58,080 --> 00:02:00,880 Speaker 1: as you know he I think he was straw stirring 38 00:02:00,920 --> 00:02:03,920 Speaker 1: the drink this time. He took a few friendly shots 39 00:02:04,080 --> 00:02:06,320 Speaker 1: at Matt Dave myself and he got us going. But 40 00:02:06,440 --> 00:02:09,840 Speaker 1: mostly I think we're pretty pretty calm up there. You know, 41 00:02:09,880 --> 00:02:12,280 Speaker 1: nobody was really doing anything too crazy. We were just 42 00:02:12,280 --> 00:02:14,399 Speaker 1: trying to give our take on the market and ets. 43 00:02:16,760 --> 00:02:22,520 Speaker 1: This time on Trillians Eric's dispatch from Wealth Stack. Okay, Eric, 44 00:02:22,600 --> 00:02:25,200 Speaker 1: so you went to Wealth Stack with a recorder. Who 45 00:02:25,280 --> 00:02:29,280 Speaker 1: was the first big fish that you got? Josh Brown? Um, Yeah, 46 00:02:29,360 --> 00:02:31,919 Speaker 1: you know, I men him a bunch over the years. 47 00:02:31,919 --> 00:02:34,960 Speaker 1: He's really great, really personable, and uh he's on Twitter. 48 00:02:35,400 --> 00:02:39,680 Speaker 1: He's amazing on Twitter, and he his handle is at 49 00:02:39,680 --> 00:02:42,880 Speaker 1: reform broker um and you can see his fingerprints all 50 00:02:42,919 --> 00:02:44,760 Speaker 1: over this conference. So I thought let's start with him 51 00:02:44,800 --> 00:02:47,840 Speaker 1: because he's really the mastermind, him and his company behind this, 52 00:02:47,919 --> 00:02:49,680 Speaker 1: including inside ETF. So I gotta give hi a lot 53 00:02:49,680 --> 00:02:52,880 Speaker 1: of credit. They are master conference organizers. So here's just 54 00:02:52,880 --> 00:02:55,960 Speaker 1: talking about the Goalie event and wy Arizona. We have, 55 00:02:56,160 --> 00:02:59,840 Speaker 1: I think some of the leading technology companies that serve advisors. 56 00:03:00,000 --> 00:03:01,480 Speaker 1: Hold on, I'm just turning the game down a little there, 57 00:03:01,639 --> 00:03:03,720 Speaker 1: go am I too loud for this? Yeah, I saw 58 00:03:03,720 --> 00:03:05,120 Speaker 1: a little red. I didn't want to blow it out, 59 00:03:05,120 --> 00:03:08,320 Speaker 1: so you can see it just come down an Alright. 60 00:03:09,040 --> 00:03:12,400 Speaker 1: We have most of the practitioners who are forward thinking 61 00:03:12,400 --> 00:03:14,760 Speaker 1: and progressive advisors, and then we have most of the 62 00:03:14,760 --> 00:03:19,160 Speaker 1: financial technology providers that are serving this audience. So it's 63 00:03:19,320 --> 00:03:23,440 Speaker 1: very engaged audience, young advisors, a lot of energy, and 64 00:03:23,480 --> 00:03:25,880 Speaker 1: I think the networking is really what brings the whole 65 00:03:25,880 --> 00:03:29,800 Speaker 1: thing together. So why Scottsdale in September. It's a hundred degrees, Like, 66 00:03:29,840 --> 00:03:32,760 Speaker 1: what's the logic there? We're not very bright eric um, 67 00:03:32,840 --> 00:03:36,040 Speaker 1: So Scottsdale in September. You know what, it's a beautiful hotel, 68 00:03:36,080 --> 00:03:38,720 Speaker 1: it's a great venue. We really don't want people milling 69 00:03:38,720 --> 00:03:41,840 Speaker 1: around outdoors. There was a hike this morning led by 70 00:03:41,920 --> 00:03:45,680 Speaker 1: Dany Egan from Betterment took a whole group of advisors 71 00:03:45,760 --> 00:03:50,080 Speaker 1: up into Camelback Mountain. Two dead and of course we 72 00:03:50,160 --> 00:03:54,080 Speaker 1: pray for their families. Did people really die? No? Okay, good. 73 00:03:55,160 --> 00:03:56,880 Speaker 1: I'm sure some came close to it, but it's it 74 00:03:57,000 --> 00:03:59,720 Speaker 1: was again a hundred degree hike. I saw some photos 75 00:03:59,760 --> 00:04:01,400 Speaker 1: from there. It was kind of cool. A lot of 76 00:04:01,440 --> 00:04:03,560 Speaker 1: people took early morning hikes up to the mountain. The 77 00:04:03,640 --> 00:04:05,800 Speaker 1: idea of having it more, yeah, the idea of having 78 00:04:05,840 --> 00:04:08,440 Speaker 1: an events somewhere where most people did not want to 79 00:04:08,440 --> 00:04:11,000 Speaker 1: be outside, I think was sort of the rationale they 80 00:04:11,000 --> 00:04:13,120 Speaker 1: were giving. And by the way, you know that, um, 81 00:04:13,160 --> 00:04:14,960 Speaker 1: that one was a little loud. There's a gain on 82 00:04:15,000 --> 00:04:17,960 Speaker 1: the mic, and so excuse the little hiccups, and I 83 00:04:17,960 --> 00:04:19,880 Speaker 1: I kind of like get better as we go. You'll 84 00:04:19,880 --> 00:04:22,279 Speaker 1: see the This is why we typically have our colleagues 85 00:04:22,320 --> 00:04:27,160 Speaker 1: do the field reports. That's right, Um, okay, So next 86 00:04:27,200 --> 00:04:29,480 Speaker 1: one is just I thought it was cool because it 87 00:04:29,520 --> 00:04:31,320 Speaker 1: was very casual. I did not bring slacks. I wore 88 00:04:31,400 --> 00:04:33,880 Speaker 1: jeans the whole time, and that was completely the right move. 89 00:04:34,600 --> 00:04:37,080 Speaker 1: Nobody there had a tie on, and may many people 90 00:04:37,120 --> 00:04:39,360 Speaker 1: were even more dressed down. I mean I thought so. 91 00:04:39,440 --> 00:04:41,599 Speaker 1: Some some people were in T shirts. I dig it. 92 00:04:41,680 --> 00:04:43,880 Speaker 1: I personally think this is where things are going. I 93 00:04:44,000 --> 00:04:46,880 Speaker 1: enjoyed it. Here's josh On on the casual attire. I 94 00:04:46,920 --> 00:04:50,800 Speaker 1: think there's the sense that a previous generation of advisors 95 00:04:51,120 --> 00:04:54,719 Speaker 1: they were extraordinarily image conscious and they were always worried 96 00:04:54,760 --> 00:04:58,000 Speaker 1: about saying the wrong thing and coming off too casually, 97 00:04:58,400 --> 00:05:00,800 Speaker 1: and that seems to have gone away. And I think 98 00:05:00,839 --> 00:05:04,080 Speaker 1: this generation of advisors it's more about the substance and 99 00:05:04,120 --> 00:05:07,800 Speaker 1: the ideas and less about who's wearing a suit. You 100 00:05:07,839 --> 00:05:09,960 Speaker 1: know who like we you know, none of us are 101 00:05:10,000 --> 00:05:12,280 Speaker 1: trying to look and act like our fathers. We're trying 102 00:05:12,279 --> 00:05:14,960 Speaker 1: to be our own people, and I think we want 103 00:05:15,080 --> 00:05:19,039 Speaker 1: our clients to understand that we're real and we're authentic. 104 00:05:19,480 --> 00:05:22,599 Speaker 1: Um and We're not putting on a show for them, 105 00:05:22,640 --> 00:05:24,760 Speaker 1: We're we're being ourselves, and I think that resonates. I 106 00:05:24,760 --> 00:05:27,559 Speaker 1: think it works really well in this era. So having 107 00:05:27,560 --> 00:05:30,359 Speaker 1: the conference that was slightly more laid back and fun 108 00:05:30,480 --> 00:05:32,960 Speaker 1: and youthful and energetic, it just made perfect sense to me. 109 00:05:33,839 --> 00:05:37,120 Speaker 1: How many flip flops? Well, on Sunday I saw a 110 00:05:37,120 --> 00:05:39,680 Speaker 1: lot that was the sort of half conference half like 111 00:05:39,720 --> 00:05:42,520 Speaker 1: hanging up by the pool day but Monday not not really. Um, 112 00:05:42,560 --> 00:05:44,679 Speaker 1: some some people in sneakers, but mostly people had shoes. 113 00:05:44,720 --> 00:05:46,640 Speaker 1: Do you feel about it if somebody's in flip flops 114 00:05:46,680 --> 00:05:50,680 Speaker 1: managing your money? That one step too far on a 115 00:05:50,760 --> 00:05:53,440 Speaker 1: Monday at the conference? Probably I think that's a little 116 00:05:53,480 --> 00:05:55,800 Speaker 1: a little bit too far. But the common dress was 117 00:05:55,839 --> 00:05:59,599 Speaker 1: like maybe a shirt jacket, jeans. Uh. Some people just 118 00:05:59,600 --> 00:06:02,120 Speaker 1: had a short on like a um dress shirt on. Um. 119 00:06:02,120 --> 00:06:05,400 Speaker 1: There was you know, a couple of people who were 120 00:06:05,400 --> 00:06:07,039 Speaker 1: a little more dressed up than that, But like I said, 121 00:06:07,080 --> 00:06:09,440 Speaker 1: it was very casual, more casual than inside ets, which 122 00:06:09,480 --> 00:06:11,400 Speaker 1: is pretty casual as it is. How do you feel 123 00:06:11,400 --> 00:06:14,080 Speaker 1: about it when people at Bloomberg wear shorts to work 124 00:06:14,880 --> 00:06:17,039 Speaker 1: like the R and D guys. Just in general, I 125 00:06:17,080 --> 00:06:20,080 Speaker 1: get jealous because they're so in demand they can just 126 00:06:20,120 --> 00:06:22,039 Speaker 1: come to work in shorts and it's fine. I saw 127 00:06:22,160 --> 00:06:24,800 Speaker 1: one guy once and I was just like coders, No, No, 128 00:06:24,880 --> 00:06:27,440 Speaker 1: I don't. I don't think that's appropriate. It might be 129 00:06:27,480 --> 00:06:30,279 Speaker 1: a summer Friday, but like, dude, you're at work. No, 130 00:06:30,600 --> 00:06:33,239 Speaker 1: there should be some level decorum, and there was. People 131 00:06:33,240 --> 00:06:36,120 Speaker 1: look kind of cool. I gotta say so again, this 132 00:06:36,200 --> 00:06:38,680 Speaker 1: is all part of a package that an advisor. Advisors 133 00:06:38,680 --> 00:06:41,560 Speaker 1: interact with the clients, and so I think it says 134 00:06:41,600 --> 00:06:44,960 Speaker 1: a lot about what the industry is going. Totally. Who 135 00:06:44,960 --> 00:06:47,560 Speaker 1: else did you see? So? Nate Dacy, who is the 136 00:06:47,600 --> 00:06:50,040 Speaker 1: host of another E t F podcast called et F Prime, 137 00:06:51,680 --> 00:06:54,680 Speaker 1: also a friend because I was on the one last week, 138 00:06:55,200 --> 00:06:57,520 Speaker 1: so um, and Nate's had me on a bunch of times. 139 00:06:57,520 --> 00:06:58,880 Speaker 1: His podcast is really good. They do it out of 140 00:06:58,920 --> 00:07:02,839 Speaker 1: Kansas City and it's real, um, real easy to understand. 141 00:07:02,920 --> 00:07:04,680 Speaker 1: They really break it down. I love it. It's called 142 00:07:04,680 --> 00:07:07,960 Speaker 1: et F Prime. Anyway, he was there and he talked 143 00:07:07,960 --> 00:07:11,160 Speaker 1: about tech. Tech was a big thing here because if 144 00:07:11,240 --> 00:07:13,200 Speaker 1: you are a client out there with a wealth manager, 145 00:07:13,520 --> 00:07:16,360 Speaker 1: your expectations for how to interface with them are changing. 146 00:07:16,440 --> 00:07:19,480 Speaker 1: And he addresses that if you think about how clients 147 00:07:19,560 --> 00:07:24,520 Speaker 1: or how everyday people interact with technology. Is so Amazon, Uber, Netflix, 148 00:07:24,880 --> 00:07:28,480 Speaker 1: that's their expectation when it comes to financial advice as well. 149 00:07:28,880 --> 00:07:31,160 Speaker 1: Those companies, for better or worse, And I would say 150 00:07:31,160 --> 00:07:36,160 Speaker 1: for better, have set client expectations around what technology and 151 00:07:36,240 --> 00:07:38,120 Speaker 1: what what that should look like for them. So I 152 00:07:38,160 --> 00:07:40,240 Speaker 1: think as an advisor we have to be thinking about that. 153 00:07:41,440 --> 00:07:43,160 Speaker 1: You know, this one resonates with me a little bit 154 00:07:43,160 --> 00:07:49,120 Speaker 1: because if you dabble with any sort of robo platform, 155 00:07:49,200 --> 00:07:51,880 Speaker 1: it's it's pretty amazing how good it is. And then 156 00:07:51,880 --> 00:07:54,040 Speaker 1: you go to like a bank and you know, check 157 00:07:54,080 --> 00:07:56,200 Speaker 1: your bank balance and it's like, man, I can barely 158 00:07:56,240 --> 00:08:00,720 Speaker 1: even transfer money around here. It's amazing how how good 159 00:08:00,720 --> 00:08:03,920 Speaker 1: it's gotten um in a very short period of time. 160 00:08:04,120 --> 00:08:06,920 Speaker 1: And and and he's right, you think about like a a UI, 161 00:08:07,040 --> 00:08:09,080 Speaker 1: like a Netflix, and it's got to be like what 162 00:08:09,320 --> 00:08:12,040 Speaker 1: is driving financial services now? Yeah, there was a couple 163 00:08:12,520 --> 00:08:14,480 Speaker 1: presenters who talked a lot about this, so I think 164 00:08:14,520 --> 00:08:16,480 Speaker 1: that was a big part of it. There's a guy, 165 00:08:16,640 --> 00:08:19,160 Speaker 1: Eric Clark from Oriyan who provides a lot of this 166 00:08:19,360 --> 00:08:21,920 Speaker 1: back office technology. What he said was interesting and I 167 00:08:21,920 --> 00:08:23,840 Speaker 1: tweet this out of a lot of activity. Some people agreed. 168 00:08:23,880 --> 00:08:26,520 Speaker 1: Some people didn't, which is that the advisor value proposition 169 00:08:27,040 --> 00:08:28,680 Speaker 1: used to be investments. You know, I can get to 170 00:08:28,720 --> 00:08:30,960 Speaker 1: the mutual funds, I can get you this now, or 171 00:08:31,000 --> 00:08:34,200 Speaker 1: the stocks now. It's planning, right, because investments are cheap, 172 00:08:34,840 --> 00:08:36,640 Speaker 1: and he thinks it's going to migrate to the client 173 00:08:36,679 --> 00:08:40,240 Speaker 1: experience in the future, as even planning gets priced down 174 00:08:40,240 --> 00:08:43,760 Speaker 1: by the robot. So client experience was a big one again. 175 00:08:44,360 --> 00:08:46,839 Speaker 1: And this is where I think Ridholtz has a lot 176 00:08:46,880 --> 00:08:49,000 Speaker 1: going for it because you know them, they're writing a 177 00:08:49,000 --> 00:08:51,760 Speaker 1: lot there. They're adding value in all these different ways 178 00:08:51,800 --> 00:08:55,839 Speaker 1: because again, every time something is value, it tends to 179 00:08:55,880 --> 00:08:58,120 Speaker 1: get priced down and commoditized. So he's trying to stay 180 00:08:58,120 --> 00:09:01,560 Speaker 1: ahead of that process. Okay, so we've we've talked to 181 00:09:02,240 --> 00:09:04,120 Speaker 1: one of the guys who helps organize it. We've talked 182 00:09:04,160 --> 00:09:07,160 Speaker 1: to you know, a peer of yours with a rival podcast. 183 00:09:07,200 --> 00:09:09,800 Speaker 1: Who else we got, uh Nicole Boyson, who is a 184 00:09:09,840 --> 00:09:13,400 Speaker 1: finance professor of Northeastern University. Do you know her before? Yeah? 185 00:09:13,520 --> 00:09:15,640 Speaker 1: I met her um on Twitter, but then in person 186 00:09:15,679 --> 00:09:19,200 Speaker 1: I met her at the Democratized quant Conference which is 187 00:09:19,480 --> 00:09:23,319 Speaker 1: down at Villanova every year. Anyway, she's really smart, Um, 188 00:09:23,400 --> 00:09:25,480 Speaker 1: she was down there because of course she teaches, but 189 00:09:25,480 --> 00:09:27,720 Speaker 1: she also does a lot of work with writing papers 190 00:09:27,760 --> 00:09:31,080 Speaker 1: about brokers and advisors, and some are both, Like you know, 191 00:09:31,120 --> 00:09:33,160 Speaker 1: a Goldman could be both a broker and an advisor, 192 00:09:33,480 --> 00:09:35,640 Speaker 1: but the payment systems of these how you get paid 193 00:09:35,720 --> 00:09:40,480 Speaker 1: is different, and that incentive has really completely changed the 194 00:09:40,520 --> 00:09:43,400 Speaker 1: whole apparatus. As on they moved from broker to a 195 00:09:43,640 --> 00:09:46,880 Speaker 1: fee based advisor, and this is that move is why 196 00:09:46,920 --> 00:09:49,120 Speaker 1: Passive is so big. So I asked her to just 197 00:09:49,200 --> 00:09:52,600 Speaker 1: explain that move. And most people at this conference probably, 198 00:09:52,679 --> 00:09:54,280 Speaker 1: I mean, I wouldn't give a percentage, but a high 199 00:09:54,280 --> 00:09:57,520 Speaker 1: percentage are fee based advisors not brokers. I love that 200 00:09:57,559 --> 00:10:00,640 Speaker 1: an academic is actually studying that. So I mean, in 201 00:10:00,679 --> 00:10:02,920 Speaker 1: the old days, you know, you're a broker and you 202 00:10:02,960 --> 00:10:05,560 Speaker 1: get paid by the mutual fund. And then that started 203 00:10:05,600 --> 00:10:08,559 Speaker 1: to shift in more and more advisors became fee based advisors, 204 00:10:08,800 --> 00:10:11,120 Speaker 1: and then within that space, more and more of the 205 00:10:11,120 --> 00:10:13,000 Speaker 1: fee based advisor said, you know what, I'm gonna go 206 00:10:13,000 --> 00:10:15,119 Speaker 1: out on my own. I don't want to be affiliated 207 00:10:15,120 --> 00:10:17,360 Speaker 1: with a broker. I'm gonna start my own shop really 208 00:10:17,400 --> 00:10:21,679 Speaker 1: focus on holistic financial planning, getting away from the transaction 209 00:10:21,760 --> 00:10:24,760 Speaker 1: based way of being paid. And I think that this group, 210 00:10:24,800 --> 00:10:26,920 Speaker 1: it's a young group, it's a vibrant group. People are 211 00:10:26,920 --> 00:10:30,199 Speaker 1: really excited about serving their clients, and there's a huge 212 00:10:30,240 --> 00:10:33,000 Speaker 1: push I think in two ways. I mean, one is technology, 213 00:10:33,320 --> 00:10:36,880 Speaker 1: trying to really leverage technology so that you can focus 214 00:10:37,600 --> 00:10:40,240 Speaker 1: on time with meeting with clients as opposed to you know, 215 00:10:40,480 --> 00:10:42,400 Speaker 1: running an Excel spreadshea and trying to figure out what 216 00:10:42,400 --> 00:10:44,520 Speaker 1: their assets look like. And then I think the other 217 00:10:44,559 --> 00:10:48,720 Speaker 1: piece is really really serving clients in ways that probably 218 00:10:48,760 --> 00:10:52,160 Speaker 1: we're more lip service before. So really integrating estate planning, 219 00:10:52,240 --> 00:10:55,440 Speaker 1: really integrating kind of college planning and big picture planning 220 00:10:55,440 --> 00:10:58,920 Speaker 1: and looking at a client's um you know where they're going, 221 00:10:59,320 --> 00:11:02,480 Speaker 1: as opposed to just here's your canned allocations see you 222 00:11:02,520 --> 00:11:06,200 Speaker 1: in a year. She really, I think nail the whole 223 00:11:06,320 --> 00:11:10,720 Speaker 1: concept here. It's just aggressively, relentlessly increasing your value proposition 224 00:11:11,320 --> 00:11:13,560 Speaker 1: so you can stay a step ahead of all the 225 00:11:13,559 --> 00:11:16,079 Speaker 1: stuff that's getting priced down. I mean that's why I 226 00:11:16,080 --> 00:11:18,679 Speaker 1: think it's interesting that like Barry and Co. Are actually 227 00:11:18,760 --> 00:11:20,360 Speaker 1: the ones doing this right like there. I mean they 228 00:11:20,360 --> 00:11:24,600 Speaker 1: epitomized this absolutely. I mean I have this idea for 229 00:11:24,679 --> 00:11:27,280 Speaker 1: a book called The Big Long which is sort of 230 00:11:27,320 --> 00:11:29,960 Speaker 1: tracking some of these fee based advisors who started this 231 00:11:30,000 --> 00:11:32,960 Speaker 1: early on and who have been pretty optimistic about the market. 232 00:11:33,240 --> 00:11:35,839 Speaker 1: I think the big short inspired a bunch of people 233 00:11:36,320 --> 00:11:38,679 Speaker 1: to be very nerdy and call bubbles like It's like 234 00:11:38,720 --> 00:11:40,600 Speaker 1: just the way Gordon Getko inspired a bunch of people 235 00:11:40,600 --> 00:11:42,680 Speaker 1: who want to rule the world. I think the Big 236 00:11:42,720 --> 00:11:45,880 Speaker 1: short inspired bubble callers, and these guys have remained optimistic. 237 00:11:45,920 --> 00:11:49,640 Speaker 1: They fought back, and it's worked just staying long, staying optimistic, 238 00:11:49,760 --> 00:11:52,680 Speaker 1: keeping people on a plan, investing not to gamble, but 239 00:11:52,800 --> 00:11:55,720 Speaker 1: to benefit from the value created by people who go 240 00:11:55,760 --> 00:11:58,360 Speaker 1: to work every day at these big companies. So this 241 00:11:58,600 --> 00:12:02,920 Speaker 1: again small companies. You're right, So, uh, this is definitely 242 00:12:03,400 --> 00:12:07,520 Speaker 1: again a whole mindset that's different in many different categories here. 243 00:12:07,559 --> 00:12:09,559 Speaker 1: So I think that's why we're covering. I think that's 244 00:12:09,600 --> 00:12:13,520 Speaker 1: why I went. And I think, uh, that incentive again, 245 00:12:13,640 --> 00:12:17,120 Speaker 1: how you get paid, is such a big reason behind 246 00:12:17,200 --> 00:12:19,599 Speaker 1: the rise of passive because once your your fee is 247 00:12:19,640 --> 00:12:22,440 Speaker 1: a percentage of your client's assets and you know what's up, 248 00:12:22,720 --> 00:12:24,360 Speaker 1: you're kind of like, well, I'm not gonna pay a lot. 249 00:12:24,360 --> 00:12:27,040 Speaker 1: I I just wanted a lot of broad exposure, and 250 00:12:27,080 --> 00:12:28,959 Speaker 1: I'll pick and choose my battles of where I go active, 251 00:12:28,960 --> 00:12:33,079 Speaker 1: but otherwise just give me cheap beta, all right, Who's next? Um? 252 00:12:33,200 --> 00:12:38,920 Speaker 1: Next is Tyrone Ross um. Tyrone Ross is a startup advisor, 253 00:12:39,080 --> 00:12:43,360 Speaker 1: a crypto advisor. He advises millennials. How much crypto was there, 254 00:12:43,360 --> 00:12:47,120 Speaker 1: by the way, A little handful, not a ton. Surprised, No, 255 00:12:47,360 --> 00:12:50,360 Speaker 1: I mean, you know, crypto really goes with the youth, 256 00:12:50,400 --> 00:12:52,280 Speaker 1: and so because it was younger, there was definitely a 257 00:12:52,280 --> 00:12:55,360 Speaker 1: crypto element there. But again, most of these advisors are 258 00:12:55,520 --> 00:12:59,120 Speaker 1: managing regular people's money and crypto isn't a huge part 259 00:12:59,160 --> 00:13:01,840 Speaker 1: of any portfolio it anyway. He also says he's a 260 00:13:01,880 --> 00:13:04,000 Speaker 1: voice for the voiceless on his Twitter and I met him. 261 00:13:04,000 --> 00:13:06,240 Speaker 1: He is a great guy. We talked to him about 262 00:13:07,080 --> 00:13:09,920 Speaker 1: doing good because I think the idea of these advisors really, 263 00:13:10,080 --> 00:13:13,000 Speaker 1: I think have this. They really want to help, and 264 00:13:13,040 --> 00:13:17,199 Speaker 1: I think not just helping people retire with assets and 265 00:13:17,280 --> 00:13:19,400 Speaker 1: being able to like do the things they want, but 266 00:13:19,480 --> 00:13:23,760 Speaker 1: also giving back. And Tyrone recently joined with Exponential ETFs 267 00:13:24,120 --> 00:13:28,079 Speaker 1: to do investing classes and teaching in Detroit in inner 268 00:13:28,120 --> 00:13:30,880 Speaker 1: cities to try to get more people into it because, 269 00:13:31,440 --> 00:13:34,559 Speaker 1: as you know, the income inequality gap a big part 270 00:13:34,600 --> 00:13:37,240 Speaker 1: of it is because half the country isn't in stocks, 271 00:13:37,800 --> 00:13:40,040 Speaker 1: and that's driven a lot of the wedge between the 272 00:13:40,120 --> 00:13:42,320 Speaker 1: really rich people and those who don't have it. So 273 00:13:42,360 --> 00:13:45,240 Speaker 1: he talks about that when you break it down into 274 00:13:45,280 --> 00:13:48,560 Speaker 1: those who are unbanked, underbanked, and and getting too the 275 00:13:48,600 --> 00:13:52,440 Speaker 1: class structure of it you have, you get into people 276 00:13:52,440 --> 00:13:54,600 Speaker 1: who have no access to the market at all. So 277 00:13:54,720 --> 00:13:56,760 Speaker 1: those that own assets over the last ten years, like 278 00:13:56,760 --> 00:14:00,920 Speaker 1: you said, so now creating awareness around what an e 279 00:14:01,040 --> 00:14:04,640 Speaker 1: t F is, right, awareness around where when you go 280 00:14:04,679 --> 00:14:07,439 Speaker 1: into your Sofi account or you have an Acorns account 281 00:14:07,640 --> 00:14:09,760 Speaker 1: and you're you're actually putting money to work. This is 282 00:14:09,800 --> 00:14:13,440 Speaker 1: what you're investing in those small steps basic education. I 283 00:14:13,480 --> 00:14:17,080 Speaker 1: think now you start to get people exposed, right, you 284 00:14:17,120 --> 00:14:19,760 Speaker 1: start to educate people, and you start to put them 285 00:14:19,760 --> 00:14:22,080 Speaker 1: in a position where now they say, okay, this is 286 00:14:22,120 --> 00:14:24,240 Speaker 1: a whole world. I knew nothing about what are the 287 00:14:24,240 --> 00:14:28,400 Speaker 1: next steps. I lived it. He's like an activist. Yeah, 288 00:14:28,560 --> 00:14:31,000 Speaker 1: and you know it's really true. I'm e t s 289 00:14:31,000 --> 00:14:33,240 Speaker 1: can be bought for you know, there's no minimum investment. Well, 290 00:14:33,280 --> 00:14:35,280 Speaker 1: I was just just get your hooks on the market. 291 00:14:35,280 --> 00:14:37,680 Speaker 1: Good things happen. Literally, we've had multiple people on already 292 00:14:37,680 --> 00:14:40,560 Speaker 1: talk about technology and how transformative, how e t s 293 00:14:40,600 --> 00:14:44,000 Speaker 1: are technology play and you think about how easy it 294 00:14:44,040 --> 00:14:45,960 Speaker 1: is to like do something on your phone. All you 295 00:14:46,000 --> 00:14:48,120 Speaker 1: need is the awareness. So if somebody like that it's 296 00:14:48,160 --> 00:14:50,320 Speaker 1: going to a city like Detroit and trying to make 297 00:14:50,320 --> 00:14:53,280 Speaker 1: a difference, it's really interesting. Another thing about Tyrone is 298 00:14:53,360 --> 00:14:56,280 Speaker 1: I find him to be bleeding edge when it comes 299 00:14:56,320 --> 00:15:00,240 Speaker 1: to fearlessness on social media. He'll he's an extract guy, 300 00:15:00,320 --> 00:15:03,320 Speaker 1: and he will do He'll tape himself on his iPhone 301 00:15:03,320 --> 00:15:05,840 Speaker 1: after working out, just giving his thoughts on random things. 302 00:15:06,880 --> 00:15:09,200 Speaker 1: It takes a brave soul to do that. He talks 303 00:15:09,240 --> 00:15:13,000 Speaker 1: about the authenticity that's needed and it is helpful and 304 00:15:13,120 --> 00:15:15,520 Speaker 1: social media and social media was a big part of 305 00:15:15,520 --> 00:15:17,600 Speaker 1: this because a lot of younger clients are going to 306 00:15:17,680 --> 00:15:20,120 Speaker 1: look for you on social media not in traditional forms. 307 00:15:20,160 --> 00:15:23,280 Speaker 1: You're a little bit like that, especially with the Eagles. Yeah, 308 00:15:23,280 --> 00:15:26,120 Speaker 1: I mean I tweet my thoughts sometimes, specially at sports, 309 00:15:26,160 --> 00:15:28,440 Speaker 1: but I don't. I'm just not they're whipping up my 310 00:15:28,480 --> 00:15:31,000 Speaker 1: phone and like you know, at my house and just 311 00:15:31,040 --> 00:15:33,920 Speaker 1: saying like a reaction on something. But I've seen like 312 00:15:33,960 --> 00:15:35,840 Speaker 1: sports anilists to it, like Stephen A. Smith will do 313 00:15:35,880 --> 00:15:38,080 Speaker 1: it sometimes and it just seems like that's where things 314 00:15:38,120 --> 00:15:41,080 Speaker 1: are going. And people like that because it's like unpolished, 315 00:15:41,240 --> 00:15:43,720 Speaker 1: fast take. Yeah, it's a difficult thing to do, right 316 00:15:43,760 --> 00:15:45,920 Speaker 1: You You open yourself to a lot of ridicule on 317 00:15:46,000 --> 00:15:49,600 Speaker 1: social media period when you post anything, let alone being vulnerable. 318 00:15:49,800 --> 00:15:52,080 Speaker 1: But I think what I want people to do is 319 00:15:52,600 --> 00:15:57,880 Speaker 1: understand that talking about the your weaknesses, right, things that 320 00:15:57,920 --> 00:16:01,280 Speaker 1: you've gone through your experiences. Everyone has a story. Not 321 00:16:01,440 --> 00:16:03,240 Speaker 1: just want people to tell their story because I think 322 00:16:03,240 --> 00:16:06,120 Speaker 1: if we do that, they were not so divided, right 323 00:16:06,200 --> 00:16:08,560 Speaker 1: and and and we can understand what it means to 324 00:16:08,600 --> 00:16:10,960 Speaker 1: be a black man versus a white woman versus to 325 00:16:11,000 --> 00:16:13,320 Speaker 1: be someone who comes from affluence but to someone who doesn't. 326 00:16:13,400 --> 00:16:16,760 Speaker 1: There's a struggle in everybody's story. No one is exempt, right. 327 00:16:16,840 --> 00:16:19,040 Speaker 1: We all live life, and life will test you in 328 00:16:19,080 --> 00:16:21,960 Speaker 1: their certain trials. I've seen him tweet out stuff that gets, 329 00:16:22,400 --> 00:16:26,480 Speaker 1: you know, exponential more likes then corporate handles that tweet 330 00:16:26,480 --> 00:16:28,080 Speaker 1: out stuff that you can tell has been approved by 331 00:16:28,120 --> 00:16:31,760 Speaker 1: thirteen lawyers, and he has a fiftieth of the followers 332 00:16:31,840 --> 00:16:35,360 Speaker 1: as that other handle. So he's what he's doing works, 333 00:16:35,400 --> 00:16:38,320 Speaker 1: and it again it's showing your weakness. Being honest, it's hard. 334 00:16:39,320 --> 00:16:41,840 Speaker 1: We gotta hang with this guy. We should have mon 335 00:16:42,240 --> 00:16:51,760 Speaker 1: for sure. Um down the road. Who's next next is 336 00:16:51,800 --> 00:16:55,560 Speaker 1: Patrick O'Shaughnessy. He is an asset manager quant and he's 337 00:16:55,560 --> 00:16:57,600 Speaker 1: also got a podcast, invest Like the Best, which is 338 00:16:57,720 --> 00:16:59,640 Speaker 1: really great, a highly recommended. I was on it once. 339 00:17:00,200 --> 00:17:02,400 Speaker 1: When I went on it, I got like three followers. 340 00:17:02,400 --> 00:17:04,680 Speaker 1: Like this guy is has a lot of influence out there. 341 00:17:05,080 --> 00:17:08,920 Speaker 1: He basically unveiled something called Canvas, which is what we 342 00:17:08,960 --> 00:17:11,560 Speaker 1: talk about direct indexing. It's a tool where you just 343 00:17:11,600 --> 00:17:14,480 Speaker 1: sort of flip a few knobs, put your interest in 344 00:17:14,520 --> 00:17:17,639 Speaker 1: and the advisor is able to give a customized portfolio. 345 00:17:18,000 --> 00:17:20,480 Speaker 1: Skip the E t F and just get what you want. 346 00:17:20,520 --> 00:17:22,720 Speaker 1: You know, you want the SMP minus one or two stocks. 347 00:17:22,920 --> 00:17:24,760 Speaker 1: We can do that. You want this and this and 348 00:17:24,800 --> 00:17:27,480 Speaker 1: then the only. The cost will be based on how 349 00:17:27,560 --> 00:17:29,159 Speaker 1: much active share you have, so they don't charge you 350 00:17:29,200 --> 00:17:32,520 Speaker 1: for beta only active share beyond that. So it was 351 00:17:32,560 --> 00:17:35,840 Speaker 1: cutting edge, very easy to follow, and I think this 352 00:17:35,880 --> 00:17:38,200 Speaker 1: could resonate. You know, I've been skeptical and direct indexing, 353 00:17:38,240 --> 00:17:41,560 Speaker 1: but this presentation I think made me move the needle 354 00:17:41,560 --> 00:17:43,000 Speaker 1: for me a little bit so here he is talking 355 00:17:43,040 --> 00:17:47,000 Speaker 1: about it. Canvas is an investing platform software that allows 356 00:17:47,000 --> 00:17:50,760 Speaker 1: advisors to design deeply customized strategies for all of their clients. 357 00:17:51,040 --> 00:17:53,280 Speaker 1: This is a big trend, this idea of customization. I 358 00:17:53,280 --> 00:17:55,840 Speaker 1: think technology has only just caught up to the point 359 00:17:55,920 --> 00:17:58,040 Speaker 1: that we can actually do this and implement it. So 360 00:17:58,280 --> 00:18:01,760 Speaker 1: no matter the client's circumstances and preferences, the low basis 361 00:18:01,760 --> 00:18:03,840 Speaker 1: stock they own, um, the things they care about, the 362 00:18:03,840 --> 00:18:06,199 Speaker 1: stocks they don't like, the E s G. Considerations they 363 00:18:06,200 --> 00:18:08,600 Speaker 1: want in the portfolio, all of these things can now 364 00:18:08,640 --> 00:18:12,080 Speaker 1: be tailored sort of a fingerprint portfolio to each individual, 365 00:18:12,359 --> 00:18:14,399 Speaker 1: so they can get something from the advisor they can 366 00:18:14,480 --> 00:18:18,240 Speaker 1: get elsewhere that's better wrapped around their circumstances and preferences. 367 00:18:18,920 --> 00:18:21,080 Speaker 1: That sounds great. Why have you been hard on this? Well, 368 00:18:21,240 --> 00:18:23,480 Speaker 1: that brings us to our next interview. I went back 369 00:18:23,520 --> 00:18:25,520 Speaker 1: to nature a CI who is an advisor in Missouri. 370 00:18:25,600 --> 00:18:29,640 Speaker 1: I mean he's got clients. I asked them, here's why 371 00:18:29,840 --> 00:18:31,840 Speaker 1: A three basis point e t f to gives you 372 00:18:31,840 --> 00:18:34,199 Speaker 1: the whole market and like another one for fixed income, 373 00:18:35,040 --> 00:18:37,000 Speaker 1: they take care of all bunch of stuff that you 374 00:18:37,000 --> 00:18:39,360 Speaker 1: don't realize. I mean you outsource a ton of stuff 375 00:18:39,520 --> 00:18:43,359 Speaker 1: for four basis points. That is a seriously good value proposition. 376 00:18:44,040 --> 00:18:47,880 Speaker 1: So this is trying to replace your whole portfolio. It's 377 00:18:47,880 --> 00:18:49,560 Speaker 1: not like saying, hey, give us like a little tiny 378 00:18:49,560 --> 00:18:51,240 Speaker 1: piece like a like a like a fun would be 379 00:18:51,280 --> 00:18:53,800 Speaker 1: like hey just put two percent in me. This is like, hey, 380 00:18:54,040 --> 00:18:56,160 Speaker 1: use us instead of all your E t F. So 381 00:18:56,640 --> 00:19:00,040 Speaker 1: again you're going, yeah, absolutely out. I will say I 382 00:19:00,040 --> 00:19:02,840 Speaker 1: I like I said, I'm this was a great presentation. 383 00:19:02,880 --> 00:19:04,640 Speaker 1: I think I heard talk to some people who said 384 00:19:04,640 --> 00:19:06,720 Speaker 1: for certain clients this will be great, especially once the 385 00:19:06,800 --> 00:19:09,080 Speaker 1: one the newest stuff, or might be very picky about 386 00:19:09,119 --> 00:19:11,240 Speaker 1: what they like or E s G focused. But here's 387 00:19:11,480 --> 00:19:15,600 Speaker 1: Nate talking about what why he is skeptical to use 388 00:19:15,640 --> 00:19:19,439 Speaker 1: it for his clients at least right now. The value 389 00:19:19,480 --> 00:19:23,080 Speaker 1: proposition of E T S is so compelling right now 390 00:19:23,119 --> 00:19:26,040 Speaker 1: that I do think direct indexine is going to have 391 00:19:26,119 --> 00:19:30,040 Speaker 1: a difficult time significantly penetrating that market. I think the 392 00:19:30,080 --> 00:19:32,840 Speaker 1: best use case for direct indexine is E s G. 393 00:19:33,760 --> 00:19:37,200 Speaker 1: And one of the comments was made on the panel 394 00:19:37,280 --> 00:19:38,960 Speaker 1: that use ad on today the Battle of the E 395 00:19:39,040 --> 00:19:42,600 Speaker 1: t F pundance, that direct indexinge will swamp the demand 396 00:19:42,960 --> 00:19:46,000 Speaker 1: for E s g e t S. I agree with that. UM, 397 00:19:46,040 --> 00:19:50,280 Speaker 1: outside of that particular use case, I just wonder direct 398 00:19:50,320 --> 00:19:54,440 Speaker 1: indexing to me, you're adding active management into the process. 399 00:19:54,680 --> 00:19:57,679 Speaker 1: You're gonna have tracking error even if it's minor, and 400 00:19:57,720 --> 00:20:01,800 Speaker 1: so as an isser, do you want to bring that 401 00:20:01,880 --> 00:20:04,480 Speaker 1: into the cold UM? I think that's a what are 402 00:20:04,520 --> 00:20:06,560 Speaker 1: the costs going to be? I don't think we know 403 00:20:07,000 --> 00:20:09,359 Speaker 1: exactly what the costs are gonna look like, So you 404 00:20:09,440 --> 00:20:13,119 Speaker 1: have transaction costs inside of the direct in vaccine was 405 00:20:13,160 --> 00:20:16,600 Speaker 1: gonna be an asset management fee I'm assuming layered on that. 406 00:20:17,080 --> 00:20:19,800 Speaker 1: And so going back to how compelling a value proposition 407 00:20:19,880 --> 00:20:22,880 Speaker 1: E t f s are right now, how how big 408 00:20:22,920 --> 00:20:26,080 Speaker 1: of a tax advantage is direct indexing going to be 409 00:20:26,200 --> 00:20:30,480 Speaker 1: to overcome the potential for tracking error the additional cost. 410 00:20:30,840 --> 00:20:33,560 Speaker 1: I think you are adding complexity into the process because 411 00:20:33,560 --> 00:20:36,000 Speaker 1: it's something else that has to be explained to the 412 00:20:36,119 --> 00:20:39,160 Speaker 1: end client. These are all questions that I think need 413 00:20:39,160 --> 00:20:41,920 Speaker 1: to be answered. And there are questions that I had, Well, 414 00:20:41,960 --> 00:20:44,840 Speaker 1: there's the bearercase. Yeah, and I talked to UM the 415 00:20:44,840 --> 00:20:48,000 Speaker 1: O'Shaughnessy folks uh before coming on. They said they had 416 00:20:48,000 --> 00:20:50,640 Speaker 1: three hundred people sign up for demos on their website. 417 00:20:50,680 --> 00:20:52,920 Speaker 1: So look, we'll see I think we should do a 418 00:20:52,920 --> 00:20:55,040 Speaker 1: whole episode on direct indexing at some point. I think 419 00:20:55,040 --> 00:20:57,880 Speaker 1: we even having Patrick on and just diving in would 420 00:20:57,880 --> 00:20:59,479 Speaker 1: be a good idea. You can tell there's a lot 421 00:20:59,480 --> 00:21:03,520 Speaker 1: of meat here. Totally, We're doing it. Okay. Next uh, 422 00:21:03,680 --> 00:21:07,320 Speaker 1: Next up, we have around with your recorder looking for 423 00:21:07,359 --> 00:21:10,359 Speaker 1: people to talk to. Would you would you fund? Next 424 00:21:10,400 --> 00:21:13,439 Speaker 1: we have Ben Carlson also at Ridholtz. You know this 425 00:21:13,560 --> 00:21:17,000 Speaker 1: last bury saying passive bubble, YadA YadA. Every quarter there's 426 00:21:17,000 --> 00:21:19,919 Speaker 1: somebody who says passive bubble and then somebody ends up 427 00:21:19,960 --> 00:21:22,879 Speaker 1: reading a rebuttal of why it's maybe not true. Ben 428 00:21:22,960 --> 00:21:24,920 Speaker 1: was the guy this time. So I just asked Bend 429 00:21:24,960 --> 00:21:27,000 Speaker 1: about you know a lot of these advisors are using 430 00:21:27,000 --> 00:21:30,480 Speaker 1: passive and index funds and ETFs um. Do they ever 431 00:21:30,560 --> 00:21:33,840 Speaker 1: get swayed by these you know, pretty famous hedge fund 432 00:21:33,840 --> 00:21:37,119 Speaker 1: types calling and saying passive is has problems or it 433 00:21:37,160 --> 00:21:39,560 Speaker 1: could cause a problem. And I just asked him about 434 00:21:39,560 --> 00:21:42,320 Speaker 1: that because he wrote the last defense piece, which I 435 00:21:42,400 --> 00:21:45,760 Speaker 1: highly recommend reading at at Wealth of common sense dot com. 436 00:21:45,800 --> 00:21:48,159 Speaker 1: But here here he is talking about why he defends 437 00:21:48,200 --> 00:21:51,000 Speaker 1: passive right and We get questions from clients on this 438 00:21:51,040 --> 00:21:54,040 Speaker 1: stuff too, like they see this, it can't ignore it obviously. 439 00:21:54,359 --> 00:21:56,040 Speaker 1: I mean, we got to look at it like any 440 00:21:56,080 --> 00:21:57,840 Speaker 1: time there's going to be a crash, there's gonna be 441 00:21:57,840 --> 00:21:59,720 Speaker 1: a narrative attached to it, and so people want to 442 00:21:59,720 --> 00:22:01,080 Speaker 1: get like a head of that crash and attach an 443 00:22:01,080 --> 00:22:04,080 Speaker 1: are up to it now. But there's always been crashes 444 00:22:04,119 --> 00:22:06,919 Speaker 1: before index one existed, So so we want to get 445 00:22:06,920 --> 00:22:09,840 Speaker 1: ahead of those questions and put context around it and 446 00:22:10,000 --> 00:22:12,280 Speaker 1: try to tell people like, listen, you're you're basically talking 447 00:22:12,280 --> 00:22:14,800 Speaker 1: about the entire stock market here. The stock market has 448 00:22:14,800 --> 00:22:17,760 Speaker 1: always been crazy. Index funds aren't gonna make that any 449 00:22:17,760 --> 00:22:21,040 Speaker 1: crazier than it already was. Right basically saying, look, I 450 00:22:21,040 --> 00:22:22,480 Speaker 1: mean you own an X funds, you own a bunch 451 00:22:22,480 --> 00:22:23,920 Speaker 1: of stocks. If you own to active mutual fund, you 452 00:22:24,160 --> 00:22:27,000 Speaker 1: almost the same stocks everybody's in these big caps. It's 453 00:22:27,000 --> 00:22:29,080 Speaker 1: not like the index fund is sound crazy derivative. That's 454 00:22:29,080 --> 00:22:31,440 Speaker 1: his point, and um, I'm with him. I think it's 455 00:22:31,440 --> 00:22:35,399 Speaker 1: exactly right. Next next we have Kean I'm going to butcher. 456 00:22:35,440 --> 00:22:39,359 Speaker 1: His last name Salada, and he is a E. T. 457 00:22:39,480 --> 00:22:41,360 Speaker 1: Fisher or there a couple of et f fishers here. 458 00:22:41,560 --> 00:22:43,840 Speaker 1: Why wouldn't there be It's a room full of advisors 459 00:22:44,320 --> 00:22:47,639 Speaker 1: dream Um. He was there and I talked to him 460 00:22:47,640 --> 00:22:49,159 Speaker 1: about just being a small issue or they have a 461 00:22:49,160 --> 00:22:52,119 Speaker 1: couple of niche products. Um they have maybe uh, I 462 00:22:52,160 --> 00:22:54,040 Speaker 1: think it was a hundred and ninety million in assets. 463 00:22:54,200 --> 00:22:55,919 Speaker 1: Just asked him about like trying to sell to these 464 00:22:55,920 --> 00:22:58,320 Speaker 1: advisors who were tended Lean, black Rock and Vanguard, and 465 00:22:58,320 --> 00:23:00,720 Speaker 1: he said he was getting some traction from the younger crowd. 466 00:23:01,480 --> 00:23:05,040 Speaker 1: For us, it's all about differentiation. So with the limited 467 00:23:05,080 --> 00:23:07,760 Speaker 1: people that we do have, I mean, we every one 468 00:23:07,800 --> 00:23:10,400 Speaker 1: of our seven strategies that we have at this point, 469 00:23:10,440 --> 00:23:12,879 Speaker 1: we're just we're trying to bring something unique to the 470 00:23:12,920 --> 00:23:15,760 Speaker 1: market or put some unique spin on it because we 471 00:23:15,840 --> 00:23:17,919 Speaker 1: feel like that's really the only way that you're going 472 00:23:17,960 --> 00:23:20,679 Speaker 1: to get adoption outside of you know, a two or 473 00:23:20,720 --> 00:23:24,479 Speaker 1: three basis point index fun um And and it seems 474 00:23:24,480 --> 00:23:27,399 Speaker 1: to resonate with some of the younger and more up 475 00:23:27,440 --> 00:23:31,040 Speaker 1: and coming advisors more so, I would say, um, got 476 00:23:31,080 --> 00:23:35,720 Speaker 1: the older generation is not as into that sort of thing, 477 00:23:35,800 --> 00:23:38,040 Speaker 1: but the younger guys, I think I have something to 478 00:23:38,160 --> 00:23:40,639 Speaker 1: prove what their clients and more of their clients are 479 00:23:40,680 --> 00:23:44,320 Speaker 1: also younger and wants something different. Wait, what is this 480 00:23:44,320 --> 00:23:47,760 Speaker 1: guy's on? So key on is reality Shares Reality Shares. 481 00:23:48,000 --> 00:23:49,320 Speaker 1: One of the tips you might know is that they 482 00:23:49,359 --> 00:23:51,480 Speaker 1: have a blockchain ETF. They're one of those issuers, but 483 00:23:52,000 --> 00:23:54,399 Speaker 1: they're one of the bigger ones. Is Divvy, which is 484 00:23:54,440 --> 00:23:57,880 Speaker 1: the Reality Shares divs et F and it it tracks 485 00:23:57,960 --> 00:24:00,959 Speaker 1: dividend swaps. It's a way to play a actual divoting 486 00:24:01,000 --> 00:24:05,719 Speaker 1: growth exceeding expected divoting growth. So it's a really complicated product. 487 00:24:05,840 --> 00:24:08,000 Speaker 1: But um, I think that's sort of what he's saying, 488 00:24:08,080 --> 00:24:11,359 Speaker 1: is that you you know, you can't just put the 489 00:24:11,600 --> 00:24:13,760 Speaker 1: S and P in and you know, maybe a different order. 490 00:24:13,800 --> 00:24:16,840 Speaker 1: I think you know that's getting priced down severely. He's 491 00:24:16,840 --> 00:24:19,800 Speaker 1: trying to innovate, UM and he's going out there and 492 00:24:19,800 --> 00:24:23,520 Speaker 1: trying to find younger advisors. And it's interesting that he 493 00:24:23,600 --> 00:24:26,400 Speaker 1: said that, I thought, because when I think of someone 494 00:24:26,480 --> 00:24:28,320 Speaker 1: like that out there at a conference, first of all, 495 00:24:28,359 --> 00:24:31,119 Speaker 1: you gotta hustle. So I commend him for doing that. 496 00:24:31,160 --> 00:24:34,160 Speaker 1: I am so surprised that we're not more small issuers there, 497 00:24:34,200 --> 00:24:37,080 Speaker 1: because these are younger, smaller advisors who might take a 498 00:24:37,160 --> 00:24:40,320 Speaker 1: chance from a smaller issuer that said, Um, this is 499 00:24:40,320 --> 00:24:42,400 Speaker 1: how you have to try to go forward, but it's 500 00:24:42,520 --> 00:24:47,800 Speaker 1: very difficult for indiasures. So you're out there hustling, you 501 00:24:48,080 --> 00:24:50,040 Speaker 1: with a microphone, hustling around. Who do you see that 502 00:24:50,080 --> 00:24:53,920 Speaker 1: you hustled over to? Next? Next was the exact opposite 503 00:24:53,960 --> 00:24:56,600 Speaker 1: a big issuer. Um I didn't see. There was one 504 00:24:56,600 --> 00:24:58,119 Speaker 1: guy from Vanguard there who was on a panel. I 505 00:24:58,119 --> 00:25:00,520 Speaker 1: didn't see any black Rock, but there will um. Sue 506 00:25:00,520 --> 00:25:04,280 Speaker 1: Thompson from State Street Spiders was there and I basically 507 00:25:04,359 --> 00:25:07,240 Speaker 1: talked to her about what we've talked about occasionally. We 508 00:25:07,440 --> 00:25:10,119 Speaker 1: haven't an episode on it, but the fact that some 509 00:25:10,240 --> 00:25:14,680 Speaker 1: et f issuers are now becoming advisors and compete with 510 00:25:14,680 --> 00:25:17,359 Speaker 1: their clients, State Street has come out and said we 511 00:25:17,400 --> 00:25:20,040 Speaker 1: will not never do this, and so I sort of 512 00:25:20,080 --> 00:25:23,160 Speaker 1: asked Sue about whether that would or could give them 513 00:25:23,320 --> 00:25:26,960 Speaker 1: an advantage or and or make makes it a little 514 00:25:26,960 --> 00:25:28,840 Speaker 1: easier for her to walk around the place like this, 515 00:25:28,960 --> 00:25:32,680 Speaker 1: knowing that she's just talking to clients and not competitors. Also, 516 00:25:33,040 --> 00:25:36,639 Speaker 1: when you think about State Street Bank, our parents, they're 517 00:25:36,720 --> 00:25:41,080 Speaker 1: known for being a custodian to all of these asset managers, 518 00:25:41,160 --> 00:25:45,880 Speaker 1: and so our partnering with asset managers are our partnership 519 00:25:46,480 --> 00:25:49,919 Speaker 1: is part of our DNA. Competing against our clients is not. 520 00:25:50,720 --> 00:25:54,199 Speaker 1: And I think we're gonna more and more get to 521 00:25:54,200 --> 00:25:57,800 Speaker 1: the place where advisors are going to be valuing that UM. 522 00:25:57,840 --> 00:26:00,120 Speaker 1: I was just talking to an advisor the other day 523 00:26:00,520 --> 00:26:05,440 Speaker 1: who had recently lost a very significant client to an 524 00:26:05,520 --> 00:26:08,640 Speaker 1: e T F issuer that has a direct business and 525 00:26:09,359 --> 00:26:12,399 Speaker 1: was not happy about it at all. And you know, 526 00:26:12,440 --> 00:26:15,120 Speaker 1: it's very difficult if you're an advisor and you're charging 527 00:26:15,160 --> 00:26:17,720 Speaker 1: a hunder basis points and you've got a large et 528 00:26:17,880 --> 00:26:21,560 Speaker 1: F issue where that's charging thirty five basis points, you know, 529 00:26:21,960 --> 00:26:23,960 Speaker 1: where's that gonna What is that going to do to 530 00:26:24,040 --> 00:26:26,600 Speaker 1: your business? Long terms? Do you have to think about that? 531 00:26:27,320 --> 00:26:30,840 Speaker 1: Knives out? Knives out? And the thirty five makes me 532 00:26:30,880 --> 00:26:33,200 Speaker 1: think it's either Vangard or Swab. Those are the two 533 00:26:33,200 --> 00:26:35,919 Speaker 1: big ones. And honestly, those are the e T s 534 00:26:35,960 --> 00:26:38,640 Speaker 1: that a lot of r i as advisors love their 535 00:26:38,760 --> 00:26:42,000 Speaker 1: cheap beta right and but now everybody has cheap beta. 536 00:26:42,000 --> 00:26:44,720 Speaker 1: Spider's got a line of cheap Beta. Investco has a 537 00:26:44,720 --> 00:26:47,000 Speaker 1: lot of cheap Beta. Goldman and JP Morgan are also 538 00:26:47,080 --> 00:26:49,680 Speaker 1: launching their lines of cheap beta. All these products you 539 00:26:49,680 --> 00:26:52,239 Speaker 1: can get basically everything from the seven BIPs. So there 540 00:26:52,280 --> 00:26:54,679 Speaker 1: are now options and so stay Street sort of saying like, 541 00:26:55,280 --> 00:26:56,919 Speaker 1: you know, I know you love Vanguard and Schwab, but 542 00:26:57,200 --> 00:26:59,280 Speaker 1: we're actually not going to compete with you and make 543 00:26:59,280 --> 00:27:02,840 Speaker 1: that difficult. I haven't seen it maybe hit the flows 544 00:27:02,920 --> 00:27:06,840 Speaker 1: fully yet. I think Spider's cheap Beta line has taken 545 00:27:06,840 --> 00:27:09,000 Speaker 1: in cash. Not sure if it's for that reason per 546 00:27:09,040 --> 00:27:10,879 Speaker 1: se or just the fact that there's cheap offerings and 547 00:27:10,880 --> 00:27:13,680 Speaker 1: they have a big salesforce. But this is an interesting 548 00:27:13,720 --> 00:27:16,840 Speaker 1: concept because throughout this whole conference, as we talked about, 549 00:27:16,880 --> 00:27:20,480 Speaker 1: the idea was always working on your value proposition, getting 550 00:27:20,520 --> 00:27:24,040 Speaker 1: your game better, because there are these big firms that 551 00:27:24,080 --> 00:27:26,840 Speaker 1: can scale and they can drive that price down because 552 00:27:26,960 --> 00:27:30,440 Speaker 1: it's job and Vanguard charge thirty and that's the that's 553 00:27:30,440 --> 00:27:31,919 Speaker 1: when you come in cheap, Like if you have like 554 00:27:32,160 --> 00:27:34,879 Speaker 1: I believe it's ten million dollars, Vanguard will do it 555 00:27:34,920 --> 00:27:36,960 Speaker 1: for like five to ten BIPs. I believe it speaks 556 00:27:36,960 --> 00:27:39,880 Speaker 1: to like where the asset management industry can go there. 557 00:27:39,880 --> 00:27:41,919 Speaker 1: I mean, there's only so many places that you can go. 558 00:27:42,119 --> 00:27:44,040 Speaker 1: I mean you might have the scale, but like where 559 00:27:44,040 --> 00:27:47,399 Speaker 1: are you gonna get some money? This brings us to 560 00:27:47,440 --> 00:27:50,879 Speaker 1: a bigger issue, which is that everything's consolidating. You know, 561 00:27:50,920 --> 00:27:54,520 Speaker 1: advisors get a little more fee, right, one percent sounds 562 00:27:54,520 --> 00:27:56,440 Speaker 1: pretty good to an asset manager. They can't sell anything 563 00:27:56,440 --> 00:27:59,560 Speaker 1: over ten, so I get the move over there. Um. 564 00:27:59,600 --> 00:28:02,239 Speaker 1: I think probably headed for a world where a lot 565 00:28:02,320 --> 00:28:04,720 Speaker 1: of big asset managers are also advisors, and it's like 566 00:28:04,760 --> 00:28:06,600 Speaker 1: the airlines, there's a couple of giant ones that do 567 00:28:06,720 --> 00:28:09,560 Speaker 1: almost everything for you, and then on the fringes you'll 568 00:28:09,560 --> 00:28:12,639 Speaker 1: have these sort of more smaller specific r A A 569 00:28:12,800 --> 00:28:15,240 Speaker 1: s that have more local connections or something. Same with 570 00:28:15,240 --> 00:28:19,040 Speaker 1: asset managers that do more boutique work, alternative work, stuff 571 00:28:19,040 --> 00:28:22,160 Speaker 1: you can index. Um. So, I think part of what 572 00:28:22,320 --> 00:28:24,120 Speaker 1: these guys are doing is trying to trying to make 573 00:28:24,160 --> 00:28:27,320 Speaker 1: sure that they're providing that value add and that human 574 00:28:27,359 --> 00:28:31,239 Speaker 1: touch and that experience so they can't be victims of 575 00:28:31,240 --> 00:28:35,200 Speaker 1: the vanguard effect. Who is your next victim? Next victim 576 00:28:35,280 --> 00:28:38,840 Speaker 1: and final victim? Was any massa are very own? Yeah, 577 00:28:38,920 --> 00:28:40,840 Speaker 1: she was on a couple of weeks ago talking multi factor. 578 00:28:40,920 --> 00:28:43,200 Speaker 1: She was there. She moderated a panel about like macro, 579 00:28:44,280 --> 00:28:46,280 Speaker 1: the macro scene. You know, what's the election gonna hold 580 00:28:46,280 --> 00:28:48,400 Speaker 1: that kind of thing that was more panel you see 581 00:28:48,400 --> 00:28:50,360 Speaker 1: in most places. I think that was a general one. 582 00:28:50,400 --> 00:28:53,240 Speaker 1: But of course all these advisors are concerned about the 583 00:28:53,240 --> 00:28:56,520 Speaker 1: election and this, and I asked her about that. But 584 00:28:57,040 --> 00:28:59,200 Speaker 1: what really struck me on the interview was had nothing 585 00:28:59,240 --> 00:29:03,040 Speaker 1: to do with work. Annie used the opportunity to go 586 00:29:03,080 --> 00:29:05,440 Speaker 1: to Arizona, take a few days off and go on 587 00:29:05,520 --> 00:29:07,720 Speaker 1: like a field trip around the Grand Canyon and hiking, 588 00:29:07,800 --> 00:29:10,160 Speaker 1: and I don't know, it sounded great. I was jealous, 589 00:29:10,200 --> 00:29:12,800 Speaker 1: and so I asked her about her, uh, you know, 590 00:29:12,840 --> 00:29:17,680 Speaker 1: her trip, her trip before the conference. So I took 591 00:29:17,720 --> 00:29:20,720 Speaker 1: a couple of days and did an Annie goes West 592 00:29:20,840 --> 00:29:25,800 Speaker 1: road trip around Arizona. So I went up to Sedona, 593 00:29:25,960 --> 00:29:29,480 Speaker 1: I saw the Red Rocks, hiked around there. It's the 594 00:29:29,640 --> 00:29:33,920 Speaker 1: hundredth anniversary of the Grand Canyon National Park being in 595 00:29:34,040 --> 00:29:39,120 Speaker 1: Ation Park, so I went to celebrate the centennial. I 596 00:29:39,240 --> 00:29:43,160 Speaker 1: hiked a couple of trails into the canyon, and you know, 597 00:29:43,280 --> 00:29:46,840 Speaker 1: I just saw the sunrise, staying until sunset, I watched 598 00:29:46,880 --> 00:29:49,560 Speaker 1: the stars come out like I'm never going home. Basically, 599 00:29:52,840 --> 00:29:55,640 Speaker 1: they had nothing to do with work. Absolutely nothing. Now 600 00:29:55,640 --> 00:29:57,320 Speaker 1: on the flip side was my experience. Even though I 601 00:29:57,320 --> 00:29:59,800 Speaker 1: had fun at the conference, I got there and I 602 00:30:00,080 --> 00:30:01,440 Speaker 1: on East Coast time, so I woke up at like 603 00:30:01,440 --> 00:30:03,640 Speaker 1: four in the morning, and when I finally flew back, 604 00:30:03,840 --> 00:30:06,160 Speaker 1: I couldn't go to sleep until one o'clock in the 605 00:30:06,160 --> 00:30:08,840 Speaker 1: morning because I had adapted to West coast. So I'm 606 00:30:08,880 --> 00:30:11,360 Speaker 1: shot right now. But um, Annie, I think she did 607 00:30:11,440 --> 00:30:14,040 Speaker 1: it right. Took a few days off. She looked fresh 608 00:30:14,120 --> 00:30:17,000 Speaker 1: and relaxed, and I was a little more like um, 609 00:30:17,120 --> 00:30:19,320 Speaker 1: a little more tired and exhausted. But I you know, 610 00:30:19,400 --> 00:30:21,400 Speaker 1: the conference did give me a little bolt of adrenaline. 611 00:30:21,520 --> 00:30:24,080 Speaker 1: I really ran on fumes for a while and UM, 612 00:30:24,160 --> 00:30:25,760 Speaker 1: like I said, UM, I got a lot out of it. 613 00:30:25,800 --> 00:30:27,920 Speaker 1: And what do you guys to say to Barry Ritholtz 614 00:30:28,560 --> 00:30:30,920 Speaker 1: see you next year. I've probably seen him before that. 615 00:30:30,920 --> 00:30:34,280 Speaker 1: I run into Barry in the pantry sometimes, so UM, 616 00:30:34,480 --> 00:30:36,200 Speaker 1: I would just tell him that he did a great job. 617 00:30:36,240 --> 00:30:38,360 Speaker 1: I think this is a good event. And I think 618 00:30:38,560 --> 00:30:41,120 Speaker 1: it's not just the material. It's not just the advice world. 619 00:30:41,160 --> 00:30:43,880 Speaker 1: It's it's the vibe. I feel like they're just tapping 620 00:30:43,880 --> 00:30:46,360 Speaker 1: into the modern vibe of finance. It's not like it was. 621 00:30:46,520 --> 00:30:49,320 Speaker 1: And these guys are really I think at the tip 622 00:30:49,360 --> 00:30:52,320 Speaker 1: of that spear of this big, broader change from a 623 00:30:52,360 --> 00:30:56,120 Speaker 1: more stereotypical Wall Street to a new, more relaxed, um 624 00:30:56,520 --> 00:31:02,200 Speaker 1: collaborative world with jeans. By the way, what was the 625 00:31:02,280 --> 00:31:05,800 Speaker 1: highlight of the of the whole conference? You mean, like 626 00:31:05,840 --> 00:31:09,160 Speaker 1: the parties and stuff so um. Well, the first night 627 00:31:09,200 --> 00:31:12,560 Speaker 1: they had a Sunday night football party outside. Now mind you, 628 00:31:12,600 --> 00:31:14,360 Speaker 1: it's a hundred and ten degrees, so they had these 629 00:31:14,400 --> 00:31:17,680 Speaker 1: fans blowing water. It was wild, like water fans, that's 630 00:31:17,680 --> 00:31:20,280 Speaker 1: how hot it was. But everybody sat there and drank 631 00:31:20,280 --> 00:31:22,920 Speaker 1: beers and watched the Patriots blow out the Steelers. Then 632 00:31:22,920 --> 00:31:24,400 Speaker 1: I went out to dinner after that with a lot 633 00:31:24,440 --> 00:31:26,280 Speaker 1: of the E. T. F nerds who I was on 634 00:31:26,280 --> 00:31:29,000 Speaker 1: a panel with the next day, probably had a little 635 00:31:29,000 --> 00:31:30,920 Speaker 1: too much to drink, although I was probably I was 636 00:31:30,920 --> 00:31:32,920 Speaker 1: embedded a decent hour, but again I got jolted awake 637 00:31:32,960 --> 00:31:36,320 Speaker 1: at four five am something like that. And then Tuesday 638 00:31:36,400 --> 00:31:38,920 Speaker 1: night everybody went out because they got this DJ scribble 639 00:31:39,200 --> 00:31:41,360 Speaker 1: who I'm not up on my DJ's but Josh Brown 640 00:31:41,440 --> 00:31:43,840 Speaker 1: claims he's amazing, And there was a big party. I 641 00:31:43,880 --> 00:31:45,440 Speaker 1: did not go to that. I was shot and I 642 00:31:45,480 --> 00:31:46,920 Speaker 1: had to get up early the next day to go home. 643 00:31:46,960 --> 00:31:48,240 Speaker 1: You know, there was a moment in time that you 644 00:31:48,280 --> 00:31:52,480 Speaker 1: were up to h I mean the nineties, forget about it. 645 00:31:52,520 --> 00:31:54,200 Speaker 1: I would have been right there. I would have closed 646 00:31:54,200 --> 00:32:01,720 Speaker 1: that place out. I would still be up. So that 647 00:32:01,920 --> 00:32:10,160 Speaker 1: you're okay, I gotta I gotta go. Thanks for listening 648 00:32:10,160 --> 00:32:12,160 Speaker 1: to Trillions until next time. You can find us on 649 00:32:12,160 --> 00:32:16,200 Speaker 1: the Bloomberg Terminal, Bloomberg dot com, Apple Podcast, Spotify, and 650 00:32:16,240 --> 00:32:18,400 Speaker 1: wherever else he likes to us, we'd love to hear 651 00:32:18,400 --> 00:32:21,000 Speaker 1: from you. We're on Twitter, I'm at Joel Webber Show, 652 00:32:21,280 --> 00:32:25,680 Speaker 1: He's at Eric Balcrino's. Trillions is produced by Magnus Hendrickson. 653 00:32:26,160 --> 00:32:30,240 Speaker 1: Francesca Levi is the head of Bloomberg Podcast. Bye