WEBVTT - The Fed, Supply Chain, Porsche, And Ukraine (Podcast)

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<v Speaker 1>Welcome to the Bloomberg markets podcast. I'm Paul Sweeney. Alongside

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<v Speaker 1>my co host Matt Miller. Every business day we bring

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<v Speaker 1>you interviews from CEOS, market pros and Bloomberg experts, along

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<v Speaker 1>with essential market moving news. Find the Bloomberg markets podcast

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<v Speaker 1>on Apple podcasts or wherever you listen to podcasts, and

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<v Speaker 1>at Bloomberg Dot com slash podcast. Our Jersey chief US

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<v Speaker 1>interest rate strategies for Bloomberg intelligencies at our Princeton, New

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<v Speaker 1>Jersey office. I read this is your Federal Reserve. Anything

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<v Speaker 1>goes wrong tomorrow, I'm blaming you. But I guess the

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<v Speaker 1>big issue is they've been a table cloth that you're

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<v Speaker 1>wearing exactly. They've got a tough road to Hoe. They

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<v Speaker 1>gotta keep us out of recession while reigning in inflation.

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<v Speaker 1>How do they do that? Yeah, I'm not sure that

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<v Speaker 1>they can, and in fact, you know, our view has

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<v Speaker 1>always been that they have to slow the economy enough

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<v Speaker 1>in order to get inflation down. And the big thing

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<v Speaker 1>right now that that's likely to keep inflation afloat is

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<v Speaker 1>is the wage picture. And when you look at aggregate

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<v Speaker 1>Labor income, it's growing at nine percent year on year,

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<v Speaker 1>even though overall inflation is slowing. That's basically staying, staying steady.

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<v Speaker 1>So you can wind up in a situation where inflation

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<v Speaker 1>is a bit more persistent than that the Fed really wants.

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<v Speaker 1>So Um. So I do think that they're going to

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<v Speaker 1>have to high right. I mean if we can get

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<v Speaker 1>everything else to slow down and just wages rise, well, yeah,

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<v Speaker 1>real income growth would be phenomenal, but the problem is

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<v Speaker 1>that the is that real income growth is likely to

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<v Speaker 1>mean that core inflation prices remained very sticky. Um and so.

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<v Speaker 1>So one of the so so, one of the big

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<v Speaker 1>challenges for the Fed is going to be how do

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<v Speaker 1>you know, how do you thread that needle? Right, and

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<v Speaker 1>and and they haven't been able to do that five

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<v Speaker 1>of the last six times that they've had hiking cycles,

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<v Speaker 1>and the one time that they kind of did thread

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<v Speaker 1>that needle in the early nineties, you had a very

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<v Speaker 1>significant mid cycle slowdown that felt very much like a recession. Um,

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<v Speaker 1>the only reason why you didn't hit a recession is

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<v Speaker 1>because you only got like a one and a half

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<v Speaker 1>percent increase in the unemployment rate. You didn't get a

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<v Speaker 1>two percent increase. Right. Well, I mean the market doesn't

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<v Speaker 1>seem look people don't really think that the Fed can

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<v Speaker 1>thread that needle. When when we have guests on here

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<v Speaker 1>they say the Fed made a huge polymist policy mistake

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<v Speaker 1>last year and they're making a huge one again. This

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<v Speaker 1>seems to be now consensus. They're gonna tighten so much

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<v Speaker 1>that they drive us into a recession and we get

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<v Speaker 1>like Danny Blanche flower style unemployment that's worse than inflation. Well,

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<v Speaker 1>I don't think you see. See. I guess the issue

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<v Speaker 1>is is what is a soft landing? To me, a

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<v Speaker 1>soft landing might be a mild recession. Right. So if

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<v Speaker 1>we get a recession that's, you know, somewhat similar to say,

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<v Speaker 1>the early two thousands, Um, I don't think that that's

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<v Speaker 1>necessarily the worst case scenario for for the economy. And

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<v Speaker 1>if it's, if it's short end uh and mild, that

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<v Speaker 1>that's actually a win for the Fed, right, because the

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<v Speaker 1>Federal Reserve, remember that they have two mandates and right

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<v Speaker 1>now they're not fulfilling one of their mandates by any

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<v Speaker 1>stretch of the imagination. Right. So, Um, you can't say

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<v Speaker 1>that they're fulfilling their stable price mandate at the moment.

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<v Speaker 1>And you know, they only have one real tool in

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<v Speaker 1>order to fight that. So they're going to use it

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<v Speaker 1>in the the only way that they can, and that's

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<v Speaker 1>the hike interest rates and Um. Now I actually think

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<v Speaker 1>that that after this particular meeting they're going to be

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<v Speaker 1>within a hundred basis points of being done. I mean

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<v Speaker 1>our our view is uh here at Plumberg intelligence, that

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<v Speaker 1>they're gonna hike to around four and a half percent.

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<v Speaker 1>The markets currently priced for that. Um. You know, we

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<v Speaker 1>might overshoot that a little bit in terms of pricing,

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<v Speaker 1>but but I think ultimately they'll go to four and

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<v Speaker 1>a half percent, they stay there for six months to

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<v Speaker 1>a year Um and then wait to see what happens

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<v Speaker 1>in the economy and as long as the economy doesn't

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<v Speaker 1>completely fall out of bed and as long as Um

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<v Speaker 1>as inflation continues to come down, then then they're going

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<v Speaker 1>to call that a win. And four and a half percent,

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<v Speaker 1>by long term historical standards, is usually around around way

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<v Speaker 1>you'd expect the high to be. I'm not talking about

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<v Speaker 1>the night. People are much more worried about it now,

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<v Speaker 1>even people who have lived through those, from Barry Stern

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<v Speaker 1>Lick to Um Ray dalio. UH, the alarm has been sounded.

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<v Speaker 1>Four and a half percent, dallio says, would knock the

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<v Speaker 1>equity market down another but the but the slock market

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<v Speaker 1>is not the economy. Right there there are two different

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<v Speaker 1>things and you know, so you're talking about evaluation issue.

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<v Speaker 1>You're talking about, you know, multiples and in equity markets

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<v Speaker 1>and as opposed to the the overall Um, the the

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<v Speaker 1>overall economic backdrop. And when you when you look at

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<v Speaker 1>right now, like like the the challenge that small businesses,

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<v Speaker 1>for example, are having, which is a huge part of

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<v Speaker 1>the of of the U S economy, especially when it

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<v Speaker 1>comes to jobs. It's more than half of the jobs

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<v Speaker 1>in the country. Um, you know, they can't find employees,

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<v Speaker 1>right and and so so. So one of the ironies

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<v Speaker 1>is is that they have to pay more or they

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<v Speaker 1>have to work more hours themselves, and and so. So

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<v Speaker 1>that's one of the reasons why the aggregate Labor income

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<v Speaker 1>continues to climb because, um, because the people who are

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<v Speaker 1>working are making a lot more money, right. So, so,

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<v Speaker 1>so there's there's a strange balancing act and we in

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<v Speaker 1>the markets look more at the markets, I think, a

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<v Speaker 1>lot of times, and we do at the over all

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<v Speaker 1>broad aggregate economy, which is really what the Federal Reserve

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<v Speaker 1>cares about the Federal Reserve, could care less if the

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<v Speaker 1>stock market, if the SMB five hundreds of four thousand

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<v Speaker 1>or three thousand. What they care about is do people

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<v Speaker 1>have jobs and is inflation stable? Right and and the

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<v Speaker 1>stock market is only one indicator of how part of

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<v Speaker 1>that is going. Everybody has jobs, all right, hey, IIRA.

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<v Speaker 1>Everybody's into college at NFL football right now. Thirty seconds.

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<v Speaker 1>What's the soccer match? I gotta need to focus on

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<v Speaker 1>the next few days. Oh Uh yeah, we have Champions

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<v Speaker 1>League coming up, so it's gonna be it's gonna be

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<v Speaker 1>a lot of those, those matches and obviously the because

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<v Speaker 1>of the Queen's because of the queen's funeral, the Premier

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<v Speaker 1>League matches are all going to have to be rescheduled

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<v Speaker 1>in this already very tight, Weird World Cup year. So Um,

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<v Speaker 1>you know, I'm gonna be looking out for that draw,

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<v Speaker 1>like like when are the all these matches going to

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<v Speaker 1>be rescheduled for good stuff? See, you gotta get to it, man,

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<v Speaker 1>you gotta get your your soccer report, and we get

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<v Speaker 1>that from Ira Jersey. That's kind of his main GID

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<v Speaker 1>GIG side hustle. He's chief US interest rate strategist for

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<v Speaker 1>Bloomberg Intelligence. He's just doing that decades on Wall Street,

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<v Speaker 1>but he's also a owner of a minor league soccer

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<v Speaker 1>club Rayale Central New Jersey. Go figure, or something like that.

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<v Speaker 1>Let's get right to our next guest, Daniel Demartino, booth,

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<v Speaker 1>CEO and chief strategist at Quill Intelligence. She was a

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<v Speaker 1>former advisor to fell a Reserve Bank of Dallas as well. Danielle,

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<v Speaker 1>thanks for so much for being in our studio today.

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<v Speaker 1>It's always great to have you in here. Just it

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<v Speaker 1>just seems like everybody's just the base cases. The feds behind.

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<v Speaker 1>They're gonna overdo it, they're gonna push this into recession.

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<v Speaker 1>Is that what's going to happen? Well, I think that's

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<v Speaker 1>a given. I mean I think. I think that is

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<v Speaker 1>I think it's a given. Man. All right, go ahead

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<v Speaker 1>and yeah, I mean look, you your third quarter GDP

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<v Speaker 1>estimates of somewhere around a half a percent third quarter.

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<v Speaker 1>That means that you're likely going to get, the time

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<v Speaker 1>the September data percolate through the data, you're going to

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<v Speaker 1>get a third negative print in a row. And I

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<v Speaker 1>really don't think what we're gonna beat is three quarters

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<v Speaker 1>in a row then of a negative print, and even

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<v Speaker 1>if unemployment is still less than four percent Um, the

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<v Speaker 1>NBR is going to have to say, okay, it's a recession. Well,

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<v Speaker 1>INDUSTA production started to tick down and you know, at

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<v Speaker 1>the end of the day, when you start to hear

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<v Speaker 1>the magnitude of the Fedex and the Ford announcements, you're like, okay,

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<v Speaker 1>I don't think they're messing around. So and you know

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<v Speaker 1>everybody's trying to, as gently as possible, say cost cuts,

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<v Speaker 1>you know, except for the six of CEOS who are like, well,

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<v Speaker 1>welcome the resignations. If people just want to work from home,

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<v Speaker 1>bring it on. So they're not being shy anymore. So

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<v Speaker 1>what if the Fed's got an ulterior motive? Well, okay,

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<v Speaker 1>what is that? You don't think they're just trying to

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<v Speaker 1>fight inflation? Or do you not even think that's their

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<v Speaker 1>main goal now? And I don't, because we all, I

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<v Speaker 1>think people tend to forget that j Powell's and not

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<v Speaker 1>a PhD in economics. He's a lawyer. He looks at

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<v Speaker 1>both sides of every single story. He can read real

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<v Speaker 1>time data. He understands what Zelos saying. He understands that

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<v Speaker 1>if you plot forward new car inventories, their growth rate,

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<v Speaker 1>that they're gonna becoming down in twelve months. He sees

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<v Speaker 1>that homes under construction are at the highest since, God knows,

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<v Speaker 1>one of the seventies. He understands all the real time

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<v Speaker 1>data because he was he was always a practical guy,

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<v Speaker 1>he was always a banker. So you know he he

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<v Speaker 1>sees what's happening. So but he and yet he's pushing

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<v Speaker 1>forward based on the red herring of super lagged data. Why?

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<v Speaker 1>Unless he's got another plan. What's the other plan do

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<v Speaker 1>you think? I think he wants to break the back

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<v Speaker 1>of the Fed put and I think he wants to

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<v Speaker 1>change the name of the ECOS building to the Powell building. Okay,

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<v Speaker 1>explain what you kind of mean about that. So in

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<v Speaker 1>the aftermath of the protection black Monday of seven, you know,

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<v Speaker 1>Greenspan lead information to fixed income trading desks all across

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<v Speaker 1>Wall Street prior to the Fed injecting liquidity into the markets.

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<v Speaker 1>The birth of the Fed put October seven. Who in

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<v Speaker 1>the world is a big there you got October. So

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<v Speaker 1>you need to be a huge, your constitution has to

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<v Speaker 1>be huge to break investors psyche. After that, why would

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<v Speaker 1>you want to do that? Well, I think. I think

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<v Speaker 1>if you look at Fat Powell and you look at

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<v Speaker 1>his net worth north of a million dollars, why would

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<v Speaker 1>you want to do that? You don't need the pension.

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<v Speaker 1>Unless he wants to have monetary policy be independent and

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<v Speaker 1>not have the tail wag the dog. It's a I

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<v Speaker 1>don't think he's not there. I don't think he do

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<v Speaker 1>you really think he's enjoying himself? No, I mean, I

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<v Speaker 1>think it's great if, if that's the case, that's that's

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<v Speaker 1>restoring my hope and humanity. If he's not, he's watching

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<v Speaker 1>a controlled demolition. He's watching one company after another go

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<v Speaker 1>bankrupt and so far there's nothing systemic that's been unleashed.

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<v Speaker 1>If he can manage to do this and break the

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<v Speaker 1>mindset until the job do you want? Until the job

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<v Speaker 1>is done, means that means I'M gonna keep it up

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<v Speaker 1>there for a long time. I'M gonna WE'RE gonna get

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<v Speaker 1>up to four or four and a half and then

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<v Speaker 1>I'm gonna keep it there as long as I can.

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<v Speaker 1>I can't believe the Biden Administration will let him do that. Um,

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<v Speaker 1>he has veto power. There's he's in for four years. Right.

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<v Speaker 1>If trump couldn't fire him for cause nose. What will

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<v Speaker 1>you be looking for in his language tomorrow, in his

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<v Speaker 1>response to questions that may have those ulterior motive type resilience,

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<v Speaker 1>I think. I always think about the stories of Paul

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<v Speaker 1>Volker and how, you know, there was tractors in Washington

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<v Speaker 1>D C causing traffigy. People are throwing bricks through the window,

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<v Speaker 1>you know, mailing him nasty things, the man of the

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<v Speaker 1>many death threats. We forget that. We've got him up

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<v Speaker 1>on this huge pedestal and yet at the time he

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<v Speaker 1>was vilified. But can Powell sustain that kind of if

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<v Speaker 1>we get a recession that's deep or long, if we

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<v Speaker 1>get unemployment? That's high deference to the building that I'm in.

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<v Speaker 1>Think about how the media's narrative shift at last week.

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<v Speaker 1>Is he going to hurt the rest of the world?

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<v Speaker 1>All of a sudden he went from this guy can't

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<v Speaker 1>fight inflation out of a bag to he's the bad guy,

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<v Speaker 1>he's gonna hurt us. So when the narrative changes in

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<v Speaker 1>the media, watch out. But one way or another he's

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<v Speaker 1>going to be the fall guy and he's not stupid

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<v Speaker 1>enough to know he's not going to be the fall

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<v Speaker 1>guy to not know he's going to be the fall guy.

0:11:14.559 --> 0:11:15.920
<v Speaker 1>He knows he's gonna be the fall guy. Went one

0:11:15.920 --> 0:11:18.560
<v Speaker 1>way or another. But why not accomplish something really important

0:11:18.600 --> 0:11:20.599
<v Speaker 1>along the way and get central clearing? This is the

0:11:20.640 --> 0:11:24.160
<v Speaker 1>best hit we've done all day. Look, SEC gainsler. Gainsler said, look,

0:11:24.240 --> 0:11:27.000
<v Speaker 1>they also want central clearing of treasuries. Bring it on, Powell,

0:11:27.120 --> 0:11:31.839
<v Speaker 1>just do it. Um, fascinating take uh. I really think

0:11:32.320 --> 0:11:34.400
<v Speaker 1>I'm speechless. Yeah, what are we doing? I mean, I

0:11:34.440 --> 0:11:36.160
<v Speaker 1>think tomorrow. I mean, I was going to ask you

0:11:36.200 --> 0:11:39.679
<v Speaker 1>stupid questions about what is three fifty nine mean on treasuries?

0:11:39.960 --> 0:11:41.720
<v Speaker 1>Or do you care about the inversion of the day?

0:11:41.800 --> 0:11:45.400
<v Speaker 1>I think the I find it to be very quaint

0:11:45.440 --> 0:11:47.600
<v Speaker 1>that the sales sides like, once the two s tends

0:11:47.679 --> 0:11:49.960
<v Speaker 1>hits negative forty eight basis points, we recommend you sell,

0:11:50.520 --> 0:11:52.079
<v Speaker 1>I mean take take your money off the table. And

0:11:52.080 --> 0:11:54.480
<v Speaker 1>I'm like, what if it's forty eight basis points next

0:11:54.559 --> 0:11:56.800
<v Speaker 1>year at this time? By the way, I uh now

0:11:56.960 --> 0:11:58.920
<v Speaker 1>you kind of have answered this in a sense, but

0:11:59.040 --> 0:12:02.160
<v Speaker 1>we have a listener writing in asking do you think

0:12:02.200 --> 0:12:04.720
<v Speaker 1>the Fed really reads any of the fixed income strategists

0:12:04.720 --> 0:12:07.360
<v Speaker 1>out there, or do they just rely on their internal

0:12:07.360 --> 0:12:10.199
<v Speaker 1>fed color. No, somebody who found at the industrials group

0:12:10.240 --> 0:12:12.560
<v Speaker 1>at the Carlisle and understands private equity and hand hangs

0:12:12.559 --> 0:12:13.880
<v Speaker 1>that with Hedge Fund guys. I don't. I don't think

0:12:13.920 --> 0:12:18.240
<v Speaker 1>he reads all that research. I'm kidding. Very past great stuff.

0:12:18.280 --> 0:12:22.200
<v Speaker 1>Daniel Demartino, booth uh, CEO and chief trategist at Quill Intelligence,

0:12:22.280 --> 0:12:27.080
<v Speaker 1>joining us live here and our Bloomberg Interactive Broker Studio

0:12:28.160 --> 0:12:31.520
<v Speaker 1>U s steal. Yeah, x is the ticker you put

0:12:31.559 --> 0:12:33.920
<v Speaker 1>into your Bloomberg terminal. You pop it in there and

0:12:33.960 --> 0:12:36.959
<v Speaker 1>that's what you get. Rich Fruoff, chief strategy and Sustainability

0:12:36.960 --> 0:12:40.360
<v Speaker 1>Officer for U Steal, is in our Bloomberg interactive broker studio.

0:12:40.720 --> 0:12:42.400
<v Speaker 1>This is so cool. Matt and I. We want to

0:12:42.440 --> 0:12:45.240
<v Speaker 1>talk more company stuff and it doesn't get more company

0:12:45.280 --> 0:12:48.000
<v Speaker 1>stuff than U s steal. And here's a little tidbit

0:12:48.040 --> 0:12:49.960
<v Speaker 1>for you. The only company in the US that minds,

0:12:50.360 --> 0:12:54.600
<v Speaker 1>melts and manufactures steal, and now they're making the commitment

0:12:54.640 --> 0:12:56.760
<v Speaker 1>to sustainability. Rich, thanks so much for coming into our

0:12:56.800 --> 0:13:01.319
<v Speaker 1>studio here. Is that in the US or worldwide? Enterprise wide, worldwide.

0:13:01.320 --> 0:13:03.520
<v Speaker 1>So we've got a presence in Slovakia but then of

0:13:03.559 --> 0:13:05.959
<v Speaker 1>course a lot here in the US are sustainability commitment

0:13:06.040 --> 0:13:08.400
<v Speaker 1>is across the enterprise. But even our slore doesn't do

0:13:08.480 --> 0:13:11.440
<v Speaker 1>all of that entire vertical I you know, I think

0:13:11.480 --> 0:13:13.920
<v Speaker 1>they are. Let's be fair, they're a good company. They're

0:13:13.960 --> 0:13:17.120
<v Speaker 1>very committed to sustainability, but we feel like we've got

0:13:17.160 --> 0:13:21.480
<v Speaker 1>a best in class program how do you smelt steel,

0:13:21.520 --> 0:13:23.320
<v Speaker 1>or whatever the verb is. How do you make steel

0:13:23.720 --> 0:13:26.760
<v Speaker 1>in a sustainability? I think of Pittsburgh and the smokestacks

0:13:26.760 --> 0:13:30.280
<v Speaker 1>and all that kind of stuff, allantown, Allentown, absolutely close

0:13:30.320 --> 0:13:33.199
<v Speaker 1>to here. How do you from a technological perspect of,

0:13:33.240 --> 0:13:35.200
<v Speaker 1>what changes are you making? How do you do that? Yeah,

0:13:35.240 --> 0:13:36.880
<v Speaker 1>absolutely so. First of all, you know I have this

0:13:36.960 --> 0:13:40.600
<v Speaker 1>kind of strange title, right, sustainability and strategy. That's purposeful.

0:13:40.760 --> 0:13:43.400
<v Speaker 1>So sustainability for us it's not a bolt on, it's

0:13:43.440 --> 0:13:45.520
<v Speaker 1>not an add on, it's core to the strategy. So

0:13:45.559 --> 0:13:48.240
<v Speaker 1>when you're asking about steel making technologies, there's really two

0:13:48.280 --> 0:13:50.599
<v Speaker 1>basic ways to make steel, as you said, there's the

0:13:50.640 --> 0:13:54.440
<v Speaker 1>old kind of blast furnace. Your mind iron ore. You

0:13:54.520 --> 0:13:56.840
<v Speaker 1>put it into a blast furnace, you use cold. It's

0:13:56.840 --> 0:14:00.439
<v Speaker 1>turned into coke, very c o two intensive right then.

0:14:00.520 --> 0:14:03.560
<v Speaker 1>You can also now, because of the presence of scrap steel,

0:14:03.640 --> 0:14:07.280
<v Speaker 1>old cars, old washing machines, old bridges. You cut that up,

0:14:07.520 --> 0:14:09.720
<v Speaker 1>you put it into what's called an electric arc furnace.

0:14:09.960 --> 0:14:14.000
<v Speaker 1>It's about sevent less greenhouse gas emissions when you recycle

0:14:14.080 --> 0:14:16.280
<v Speaker 1>that steel. You put that scrap in the electric arc furnace,

0:14:16.280 --> 0:14:19.120
<v Speaker 1>you blast it with electricity, if your electricity is coming

0:14:19.160 --> 0:14:23.880
<v Speaker 1>from renewables or nuclear, very low carbon intensity, you're recycling

0:14:23.880 --> 0:14:27.280
<v Speaker 1>the steel, the beauty of steel. It's the most recycled

0:14:27.600 --> 0:14:30.360
<v Speaker 1>product on earth and every time you recycle it it

0:14:30.400 --> 0:14:33.840
<v Speaker 1>doesn't lose any of its performance characteristics. So we have

0:14:34.040 --> 0:14:37.840
<v Speaker 1>embarked in what we call best for all we are strategy.

0:14:37.920 --> 0:14:40.240
<v Speaker 1>We have been moving more and more towards this electric

0:14:40.360 --> 0:14:43.720
<v Speaker 1>arc furnace uh process route to make steel, and so

0:14:44.480 --> 0:14:46.760
<v Speaker 1>a couple of years ago we bought big river steel

0:14:47.120 --> 0:14:51.160
<v Speaker 1>in Arkansas, cutting edge, lead certified, the only lead certified

0:14:51.200 --> 0:14:55.040
<v Speaker 1>steel mill in the United States. Uh Got Daimler's global

0:14:55.080 --> 0:14:58.080
<v Speaker 1>sustainable supplier of the year award last year and it

0:14:58.120 --> 0:15:01.440
<v Speaker 1>became the first steel company steel a mill in North

0:15:01.480 --> 0:15:05.960
<v Speaker 1>America to receive responsible steel certification. Responsible Steel is a

0:15:06.040 --> 0:15:10.120
<v Speaker 1>kind of a global standard for responsible steelmaking with a

0:15:10.120 --> 0:15:12.960
<v Speaker 1>focus on climate change. So, uh, there's a lot to

0:15:13.000 --> 0:15:17.240
<v Speaker 1>do there. We launched last year as well a line,

0:15:17.360 --> 0:15:20.320
<v Speaker 1>a brand. We call it verd x x for the

0:15:20.360 --> 0:15:23.760
<v Speaker 1>word for green, X for our ticker symbol of low

0:15:23.800 --> 0:15:26.240
<v Speaker 1>carbon intensity steels. And that's what the customers want, the

0:15:26.240 --> 0:15:29.160
<v Speaker 1>automotive customers, they're increasingly looking for that. If you think

0:15:29.200 --> 0:15:30.760
<v Speaker 1>about electric vehicles, you know, if you want to buy

0:15:30.760 --> 0:15:33.720
<v Speaker 1>an electric vehicle, don't you want your steel? Uh, you

0:15:33.760 --> 0:15:37.840
<v Speaker 1>want the whole thing to be sustainable, not just the

0:15:37.840 --> 0:15:41.920
<v Speaker 1>fact that you're getting energy from electricity, hopefully solar generated

0:15:42.000 --> 0:15:44.160
<v Speaker 1>or wind, but you want the building of the car

0:15:44.200 --> 0:15:47.280
<v Speaker 1>as well to be sustainable. Is this how you want

0:15:47.280 --> 0:15:49.800
<v Speaker 1>to separate yourself from the pack? Because if I throw

0:15:49.880 --> 0:15:53.720
<v Speaker 1>up US steel on a chart with Alcoa and our

0:15:53.760 --> 0:15:58.000
<v Speaker 1>slore or any of the big steelmakers, uh, the stock chart,

0:15:58.200 --> 0:16:00.840
<v Speaker 1>they all look the same. You know, the relation is one.

0:16:00.920 --> 0:16:04.040
<v Speaker 1>Pretty much. Yeah, so I think you know. When we

0:16:04.080 --> 0:16:05.920
<v Speaker 1>think about it from a strategy perspective. By the way,

0:16:05.920 --> 0:16:07.720
<v Speaker 1>I used to work at out Coha, so great company

0:16:08.040 --> 0:16:11.200
<v Speaker 1>has had a commitment to sustainability. I'm just saying all

0:16:11.200 --> 0:16:16.360
<v Speaker 1>the steel companies seem to follow the same stock price pattern. So, Um,

0:16:16.400 --> 0:16:19.480
<v Speaker 1>it's hard to outperform or underperform all of them over

0:16:19.520 --> 0:16:21.320
<v Speaker 1>a long period of time. They all run in the

0:16:21.360 --> 0:16:24.520
<v Speaker 1>same basket. Well, you're exactly right. There is that sort

0:16:24.520 --> 0:16:28.160
<v Speaker 1>of compression right, um. And so when I said, you know,

0:16:28.280 --> 0:16:32.680
<v Speaker 1>our sustainability program and our strategy or Inter intertwined, what

0:16:32.720 --> 0:16:35.080
<v Speaker 1>I really meant about that is certainly the customers want

0:16:35.800 --> 0:16:38.600
<v Speaker 1>sustainable solutions, whether it's the automotive customers. So we see

0:16:38.600 --> 0:16:42.960
<v Speaker 1>an ability there to differentiate ourselves commercially. But back to

0:16:43.160 --> 0:16:48.320
<v Speaker 1>this move to electric arc furnaces. They are very efficient, Um,

0:16:48.400 --> 0:16:51.680
<v Speaker 1>not just from a greenhouse gas perspective but from a

0:16:51.720 --> 0:16:54.840
<v Speaker 1>cost perspective. They're very lean. And so big river steel,

0:16:54.920 --> 0:16:58.120
<v Speaker 1>which we bought, we've doubled down this. Uh. This past

0:16:58.160 --> 0:17:00.600
<v Speaker 1>spring we announced we're going to expand at big river,

0:17:00.680 --> 0:17:03.560
<v Speaker 1>double the capacity to about six, two, six three million

0:17:03.560 --> 0:17:08.359
<v Speaker 1>tons of steel making. It's very cost effective, Um, and

0:17:08.440 --> 0:17:11.280
<v Speaker 1>so we see that as the path forward both to

0:17:11.320 --> 0:17:15.240
<v Speaker 1>help us differentiate uh from a performance perspective, from a

0:17:15.240 --> 0:17:19.359
<v Speaker 1>free cash flow generation perspective, from our peers, but also

0:17:19.400 --> 0:17:21.840
<v Speaker 1>from a sustainability perspective. And you know, one of the

0:17:21.840 --> 0:17:24.720
<v Speaker 1>things we're doing is investing in the products we see

0:17:25.280 --> 0:17:28.080
<v Speaker 1>in the future. Um, I mentioned Verdex, but one of

0:17:28.119 --> 0:17:30.480
<v Speaker 1>the other things we're doing, uh, if you think about

0:17:30.520 --> 0:17:33.320
<v Speaker 1>electric vehicles, it's not just do you want to sell

0:17:33.359 --> 0:17:37.679
<v Speaker 1>to your customer a low greenhouse gas car steel on

0:17:37.720 --> 0:17:40.840
<v Speaker 1>the car. You actually need steel. Steals part of the

0:17:40.880 --> 0:17:44.240
<v Speaker 1>solution because you need what's called non grain oriented electrical

0:17:44.240 --> 0:17:46.440
<v Speaker 1>steel to make the motors that go into E v.

0:17:46.640 --> 0:17:49.920
<v Speaker 1>So we're we've invested in a two hundred thousand tons

0:17:49.960 --> 0:17:52.880
<v Speaker 1>non grain oriented electrical steel line should be coming online

0:17:52.960 --> 0:17:55.879
<v Speaker 1>at big river sometime next year. So what percentage of

0:17:55.920 --> 0:17:59.959
<v Speaker 1>your steel production today is, you know, the more sustain

0:18:00.000 --> 0:18:02.720
<v Speaker 1>the one that you mentioned, your technology versus and maybe

0:18:02.720 --> 0:18:04.679
<v Speaker 1>what are your goals? Maybe three to five years down

0:18:04.720 --> 0:18:07.640
<v Speaker 1>the road? Yeah, so right now, I mean look, we're it. Uh.

0:18:07.680 --> 0:18:10.000
<v Speaker 1>I would say we're moving toward half and half. We're

0:18:10.040 --> 0:18:13.680
<v Speaker 1>not there yet in North America. Um, in terms of

0:18:13.760 --> 0:18:19.520
<v Speaker 1>the balance between uh, the integrated and the UH mini mill,

0:18:19.640 --> 0:18:22.280
<v Speaker 1>the electric arc furnace. I think longer term, we put

0:18:22.280 --> 0:18:27.080
<v Speaker 1>out in our sustainability report we called our roadmap, you know,

0:18:27.160 --> 0:18:30.440
<v Speaker 1>and as we think going longer term, you know, thirty

0:18:30.480 --> 0:18:33.520
<v Speaker 1>years out we have a net zero target we set

0:18:33.560 --> 0:18:36.520
<v Speaker 1>for and we see in the first ten years of

0:18:36.520 --> 0:18:39.480
<v Speaker 1>that thirty year journey more electric arc furnaces. Right now

0:18:39.480 --> 0:18:42.560
<v Speaker 1>in the United States about two thirds of steel production

0:18:42.640 --> 0:18:45.320
<v Speaker 1>is through the electric arc furnace route. One third is

0:18:45.359 --> 0:18:47.680
<v Speaker 1>through the blast furnace and interestingly, you know we think

0:18:47.680 --> 0:18:50.040
<v Speaker 1>of Europe as the leader and sustainability. It's flipped there.

0:18:50.440 --> 0:18:53.800
<v Speaker 1>Two thirds or blast furnaces, one third or electric arc versus.

0:18:53.800 --> 0:18:56.439
<v Speaker 1>Sit in China a lot of blast furnaces. So we

0:18:56.560 --> 0:18:59.119
<v Speaker 1>see that as a way to move forward, both from

0:18:59.119 --> 0:19:01.920
<v Speaker 1>a strategy per active and also from a sustainability person

0:19:01.960 --> 0:19:05.080
<v Speaker 1>we love to get your take on Um. The Ford

0:19:05.119 --> 0:19:10.200
<v Speaker 1>announcement today, uh, was interesting because all of the Um

0:19:10.400 --> 0:19:13.960
<v Speaker 1>cost problems that we may have thought were past us

0:19:14.040 --> 0:19:16.600
<v Speaker 1>are clearly still front and center. Do you face the

0:19:16.640 --> 0:19:21.880
<v Speaker 1>same kind of issues with raw materials costs inflation? Well,

0:19:21.920 --> 0:19:24.280
<v Speaker 1>I think everybody. You know, I'm a child of the seventies,

0:19:24.320 --> 0:19:26.080
<v Speaker 1>so you know the inflation. It's like a little bit

0:19:26.119 --> 0:19:28.440
<v Speaker 1>of a Deja Vu again, but all over again, to

0:19:28.520 --> 0:19:32.560
<v Speaker 1>quote Yogi Berra. But you know, Um our benefit, our

0:19:32.680 --> 0:19:35.879
<v Speaker 1>advantage is we also meet mine iron or we're one

0:19:35.880 --> 0:19:38.200
<v Speaker 1>of the largest iron ore miners in the United States.

0:19:38.200 --> 0:19:41.320
<v Speaker 1>So we have this vertical into we have that. Absolutely

0:19:41.440 --> 0:19:44.280
<v Speaker 1>it gives us, I think, a competitive advantage. That iron ore.

0:19:44.920 --> 0:19:46.919
<v Speaker 1>We mind about twenty two million tons of iron ore

0:19:46.960 --> 0:19:49.040
<v Speaker 1>in Minnesota. Coal costs have gone through the roof. And

0:19:49.080 --> 0:19:52.280
<v Speaker 1>when you talk about Europe uh making it a blast furnace,

0:19:52.320 --> 0:19:55.040
<v Speaker 1>I think, damn, that's gonna be expensive and Um, they

0:19:55.040 --> 0:19:57.400
<v Speaker 1>don't really have any other ways of create creating electricity

0:19:57.480 --> 0:20:00.560
<v Speaker 1>right now. Yeah, certainly Europe Challenge, for sure on the

0:20:00.600 --> 0:20:03.960
<v Speaker 1>Electricity Front Um. And so that's uh, I think, you know,

0:20:04.000 --> 0:20:05.560
<v Speaker 1>we're gonna have to see what the EU does in

0:20:05.680 --> 0:20:09.159
<v Speaker 1>terms of policy actions there. Uh. You know, on the

0:20:09.160 --> 0:20:11.919
<v Speaker 1>flip side, we do have a business that's we call

0:20:11.960 --> 0:20:14.600
<v Speaker 1>it our tubular segment. It's in the oil country tubular goods,

0:20:14.640 --> 0:20:17.080
<v Speaker 1>and with the need to move l en g to

0:20:17.160 --> 0:20:21.320
<v Speaker 1>Europe and the increase in drilling here in the United States,

0:20:21.320 --> 0:20:23.320
<v Speaker 1>that business is doing really well. All right, rich, great

0:20:23.359 --> 0:20:25.720
<v Speaker 1>to have you in our studio here. Rich fruhoff. He

0:20:25.840 --> 0:20:30.040
<v Speaker 1>is a chief strategy and sustainability officer for U s steel,

0:20:30.160 --> 0:20:32.440
<v Speaker 1>and the ticker symbol again is X. to put in

0:20:32.520 --> 0:20:39.399
<v Speaker 1>Giblmberg terminal. I want to get to one of the

0:20:39.480 --> 0:20:43.240
<v Speaker 1>big stories we've been covering today and that is forward.

0:20:43.320 --> 0:20:46.000
<v Speaker 1>The company's stock has been decimated in the market, down

0:20:46.000 --> 0:20:51.720
<v Speaker 1>by ten percent, after saying the accurate. Yes, a lot

0:20:51.720 --> 0:20:57.639
<v Speaker 1>of assesimated things. Reduced to ten percent of its former self.

0:20:57.720 --> 0:21:00.960
<v Speaker 1>But decimated is actually reducing, to use it just as

0:21:01.000 --> 0:21:04.760
<v Speaker 1>a just down big. True. Yes, okay, the way. It

0:21:04.840 --> 0:21:07.680
<v Speaker 1>is down big because they said costs are going to

0:21:07.760 --> 0:21:10.840
<v Speaker 1>be up by over a billion dollars in the quarter

0:21:11.160 --> 0:21:15.200
<v Speaker 1>and that's gonna obviously Um put a real weight on margins.

0:21:15.240 --> 0:21:19.320
<v Speaker 1>But their full year forecasts remains unchanged. David Welch joins us.

0:21:19.720 --> 0:21:23.160
<v Speaker 1>He is our go to reporter out of the Detroit

0:21:23.280 --> 0:21:28.960
<v Speaker 1>Bureau for all things automotive. David Um. UH, well, and

0:21:29.200 --> 0:21:32.520
<v Speaker 1>Detroit Bureau chief, my producer reminds me. But yes, uh,

0:21:33.080 --> 0:21:37.159
<v Speaker 1>he mainly keeps tabs on these carmakers for us. David Um,

0:21:37.200 --> 0:21:39.400
<v Speaker 1>you know, this was a bit of surprise for me

0:21:39.600 --> 0:21:44.080
<v Speaker 1>because I have been thinking maybe the supply chain problems,

0:21:44.119 --> 0:21:47.800
<v Speaker 1>commodity inflation is in the rear view mirror. Um, what

0:21:47.840 --> 0:21:52.480
<v Speaker 1>did you think? We've made the mistakes probably many times,

0:21:52.560 --> 0:21:54.600
<v Speaker 1>and the car companies themselves have told us over the

0:21:54.640 --> 0:21:58.120
<v Speaker 1>last two years, particularly in relation to semiconductor, said, Oh, yeah,

0:21:58.200 --> 0:22:01.719
<v Speaker 1>second half of this year, it should get better, and

0:22:02.400 --> 0:22:06.280
<v Speaker 1>I think they really do, uh, at times, believe that.

0:22:06.320 --> 0:22:09.600
<v Speaker 1>And then something else happened. Um, you know in some

0:22:09.680 --> 0:22:12.480
<v Speaker 1>of these cases that you know you could have pandemic

0:22:12.520 --> 0:22:15.240
<v Speaker 1>shutdowns in Asia, that that caused supply chain problems in

0:22:15.320 --> 0:22:18.920
<v Speaker 1>Jack up pricing for certain commodities. But this one feels

0:22:19.080 --> 0:22:22.320
<v Speaker 1>different than the COVID and semiconductor related issues we've had.

0:22:22.359 --> 0:22:27.320
<v Speaker 1>This seems more just general inflationary uh, and that's what

0:22:27.359 --> 0:22:29.880
<v Speaker 1>the fettest fighting today. That's what I think many economies

0:22:29.880 --> 0:22:33.520
<v Speaker 1>around the global fighting. Um, what is a little bit surprising,

0:22:34.320 --> 0:22:36.719
<v Speaker 1>you know, go ahead now. Is it just wondering how

0:22:36.760 --> 0:22:40.600
<v Speaker 1>much this is, you know, just pure inflation for some

0:22:40.640 --> 0:22:43.919
<v Speaker 1>of their inputs, versus still some lingering supply chain issues

0:22:43.960 --> 0:22:46.920
<v Speaker 1>that maybe pushing up, you know, the prices here? Did

0:22:47.160 --> 0:22:51.159
<v Speaker 1>did the company delineate any of that? Not Really. The

0:22:51.240 --> 0:22:53.360
<v Speaker 1>best we kind of have is that they did say

0:22:53.359 --> 0:22:56.560
<v Speaker 1>it's inflation related. Okay, and then we've got analysts, Ryan

0:22:56.600 --> 0:22:59.560
<v Speaker 1>Brinkman from JP Morgan, saying that higher and higher inflation

0:22:59.600 --> 0:23:02.360
<v Speaker 1>related supplier costs seem to have a higher chance of occurring.

0:23:03.119 --> 0:23:05.960
<v Speaker 1>Um as you know, as opposed to chip short just

0:23:06.040 --> 0:23:08.600
<v Speaker 1>this doesn't seem tip related. This seems like general inflation

0:23:08.640 --> 0:23:11.520
<v Speaker 1>out there. For the parts they buy. Fuel is still

0:23:11.640 --> 0:23:14.280
<v Speaker 1>it's come down but it's still expensive and and and everything.

0:23:14.320 --> 0:23:16.359
<v Speaker 1>They you know, all of those thirty thou parts have

0:23:16.480 --> 0:23:19.879
<v Speaker 1>to be shipped someplace. Uh, you know, thirty parts to

0:23:19.880 --> 0:23:23.960
<v Speaker 1>make one vehicle. So look, it's just general inflationary kind

0:23:24.000 --> 0:23:26.199
<v Speaker 1>of stuff. And you know one thing, and that is

0:23:26.200 --> 0:23:27.920
<v Speaker 1>the reason I was a little surprised that the car

0:23:27.920 --> 0:23:30.720
<v Speaker 1>companies always tell us in inflationary periods like this, or

0:23:30.760 --> 0:23:33.280
<v Speaker 1>if there's a certain commodity that that is on the rise,

0:23:34.160 --> 0:23:37.640
<v Speaker 1>that they've got these long term contracts locked in that

0:23:37.720 --> 0:23:40.800
<v Speaker 1>protect them for a significant period of time. But it

0:23:40.880 --> 0:23:42.880
<v Speaker 1>sounds like either for some of these things they've either

0:23:42.960 --> 0:23:47.480
<v Speaker 1>run out of that runway or they had to renegotiate

0:23:47.560 --> 0:23:50.320
<v Speaker 1>contracts just to get stuff. I'm kind of speculating here,

0:23:50.320 --> 0:23:52.200
<v Speaker 1>but that the net result is. You know, they're talking

0:23:52.200 --> 0:23:55.400
<v Speaker 1>about a billion dollars more in cost and if you look,

0:23:55.840 --> 0:23:58.800
<v Speaker 1>Ford stock is down nine percent, GM stock is downe

0:23:58.800 --> 0:24:01.760
<v Speaker 1>on this five percent. GM is not issued a similar warning,

0:24:01.800 --> 0:24:03.320
<v Speaker 1>but they buy a lot of the same things. So

0:24:03.359 --> 0:24:07.439
<v Speaker 1>that Toyota, so does everybody else, so the next shoes

0:24:07.480 --> 0:24:11.560
<v Speaker 1>they could drop could be similar issues at other car companies. Yeah,

0:24:11.600 --> 0:24:13.600
<v Speaker 1>it'll be interesting. We'll be watching closely to see if

0:24:13.600 --> 0:24:16.720
<v Speaker 1>we hear anything from the competitors. What do we know

0:24:16.760 --> 0:24:19.439
<v Speaker 1>about specific models? I have a friend, a buddy of

0:24:19.440 --> 0:24:23.400
<v Speaker 1>mine at a boulder who ordered a Bronco before my

0:24:23.520 --> 0:24:27.160
<v Speaker 1>daughter was born two years ago and still hasn't gotten it.

0:24:27.640 --> 0:24:29.719
<v Speaker 1>And you know, I'm starting to see more of them

0:24:29.760 --> 0:24:31.679
<v Speaker 1>on the road. But I'm thinking this is such a

0:24:31.760 --> 0:24:34.560
<v Speaker 1>slam dunk vehicle for Ford. If they could only make

0:24:34.640 --> 0:24:39.840
<v Speaker 1>more of these so cool and doesn't cost so much Um,

0:24:39.880 --> 0:24:44.080
<v Speaker 1>it just would be a huge seller. Are Those all

0:24:44.080 --> 0:24:47.360
<v Speaker 1>sitting on the lots waiting for chips? In many cases

0:24:47.560 --> 0:24:49.960
<v Speaker 1>you have that and that's really that's what Ford's talking

0:24:49.960 --> 0:24:53.639
<v Speaker 1>about here, is that in the quarter uh, they see

0:24:53.720 --> 0:24:56.160
<v Speaker 1>a lot of vehicles just sitting on lots waiting for chips.

0:24:56.200 --> 0:24:58.560
<v Speaker 1>I'm a little surprised that someone's waiting two years on

0:24:58.640 --> 0:25:00.760
<v Speaker 1>a vehicle. I've heard people waiting six or eight months,

0:25:00.760 --> 0:25:04.080
<v Speaker 1>but not that long. So yeah, you do have a

0:25:04.160 --> 0:25:07.239
<v Speaker 1>lot of vehicles sitting on lots. I drove by the

0:25:07.280 --> 0:25:10.320
<v Speaker 1>General Motors Plant in Flint, Michigan a few weeks ago

0:25:11.040 --> 0:25:13.600
<v Speaker 1>and you know, they make heavy duty pickup trucks out there,

0:25:13.640 --> 0:25:16.040
<v Speaker 1>a big money maker in a in a very popular vehicle,

0:25:16.400 --> 0:25:18.199
<v Speaker 1>and there there were a sea of trucks in the

0:25:18.240 --> 0:25:21.639
<v Speaker 1>parking lot and those trucks are all waiting on chips

0:25:21.720 --> 0:25:24.440
<v Speaker 1>or some module that contained a chip, and when Jim

0:25:24.520 --> 0:25:26.639
<v Speaker 1>gets them in they'll pop it in and put it

0:25:26.720 --> 0:25:28.919
<v Speaker 1>on the truck haller and send it off to some dealerships.

0:25:28.960 --> 0:25:31.320
<v Speaker 1>But in the meantime they're gathering dust out in the

0:25:31.400 --> 0:25:33.239
<v Speaker 1>yard and there's just a lot of that going on

0:25:33.320 --> 0:25:35.760
<v Speaker 1>industry wide. I know how that feels. David is the

0:25:36.000 --> 0:25:38.720
<v Speaker 1>waited on my Silverado actually felt like an eternity, but

0:25:39.080 --> 0:25:40.920
<v Speaker 1>you're right, it wasn't more than six to eight months.

0:25:40.920 --> 0:25:43.720
<v Speaker 1>It was seven. Hey, we got it now, David is

0:25:43.760 --> 0:25:47.960
<v Speaker 1>it days of seventeen millions SAR others days over? Well,

0:25:48.280 --> 0:25:50.600
<v Speaker 1>they're over for the foreseeable future because no one can

0:25:50.640 --> 0:25:55.160
<v Speaker 1>build enough to, you know, to satisfy that kind of demand.

0:25:55.640 --> 0:25:58.240
<v Speaker 1>But automotive pricing is still very high. There are still

0:25:58.280 --> 0:26:00.520
<v Speaker 1>people waiting on vehicles, there are people not even shopping

0:26:00.520 --> 0:26:02.640
<v Speaker 1>because they know they can't find what they want. So

0:26:02.800 --> 0:26:05.040
<v Speaker 1>we'll have pent up demand for a while. The the

0:26:06.080 --> 0:26:08.720
<v Speaker 1>so if they can build the vehicles, they can get

0:26:08.720 --> 0:26:12.320
<v Speaker 1>to whatever, you know, whatever the million vehicles is for

0:26:12.359 --> 0:26:15.680
<v Speaker 1>the year. That that uh that they can build because

0:26:15.680 --> 0:26:19.520
<v Speaker 1>people will buy them. Um, the issue is getting back

0:26:19.560 --> 0:26:23.640
<v Speaker 1>to seventeen million going forward. Does do these interest rate

0:26:23.920 --> 0:26:27.200
<v Speaker 1>cuts and inflation and all the other economic cross winds,

0:26:27.200 --> 0:26:30.240
<v Speaker 1>headwinds that are going on out there? Does that push

0:26:30.280 --> 0:26:32.119
<v Speaker 1>some of these people who have been shopping, are waiting

0:26:32.160 --> 0:26:36.120
<v Speaker 1>to the sidelines out of lack of consumer confidence, lack

0:26:36.160 --> 0:26:39.720
<v Speaker 1>of a job? Right now, employment is great, everyone's working,

0:26:39.760 --> 0:26:41.480
<v Speaker 1>who wants to have you know, who wants to work.

0:26:41.840 --> 0:26:44.520
<v Speaker 1>So there's money being made out there and plenty of

0:26:44.520 --> 0:26:46.840
<v Speaker 1>people can buy vehicles. But does that all cool off

0:26:46.840 --> 0:26:48.600
<v Speaker 1>because of what the Fed may do today and has

0:26:48.640 --> 0:26:51.560
<v Speaker 1>already done so? And that's the thing. First wave here

0:26:51.600 --> 0:26:56.520
<v Speaker 1>is supply chain problem, semiconductors and inflation. Second wave is,

0:26:57.320 --> 0:26:59.560
<v Speaker 1>even if, even if that gets back to normal, what

0:26:59.640 --> 0:27:03.440
<v Speaker 1>happened Stud right, all right, David, great stuff as always,

0:27:03.480 --> 0:27:07.280
<v Speaker 1>David Welch. He's the Detroit Bureau chief for Bloomberg News,

0:27:07.320 --> 0:27:10.680
<v Speaker 1>covering all things autos. Again, Ford down about nine point

0:27:10.720 --> 0:27:17.440
<v Speaker 1>five percent today on higher costs. It is a treat

0:27:17.480 --> 0:27:20.119
<v Speaker 1>from Matt and I because we have barry ridholts. He

0:27:20.480 --> 0:27:23.320
<v Speaker 1>is the ridhult's wealth management dude. He's got a masters

0:27:23.320 --> 0:27:26.399
<v Speaker 1>in business. PODCAST was just rips and he's in studio

0:27:26.560 --> 0:27:28.199
<v Speaker 1>for the next fifteen minutes with how good is that?

0:27:29.119 --> 0:27:32.120
<v Speaker 1>I'm excited. All right, let's talk. Let's talk to our

0:27:32.160 --> 0:27:34.440
<v Speaker 1>next guest about what's going on in the Ukraine. Let's

0:27:34.440 --> 0:27:36.600
<v Speaker 1>do that. David's Ake and CEO and founder of key

0:27:36.640 --> 0:27:39.400
<v Speaker 1>elements group, David, I guess just my first question here

0:27:39.520 --> 0:27:43.200
<v Speaker 1>is this has been a disaster from day one. How

0:27:43.280 --> 0:27:46.480
<v Speaker 1>much of a risk is this in Russia? To Mr Putin,

0:27:48.720 --> 0:27:51.720
<v Speaker 1>thank you for having you here. Now that the best

0:27:51.840 --> 0:27:54.280
<v Speaker 1>has settled a bit, we can begin to understand the

0:27:54.280 --> 0:27:58.440
<v Speaker 1>events of the last weeks. In this decisive counters Ukrainian

0:27:58.480 --> 0:28:02.520
<v Speaker 1>forces managed to day more territory then Russia has seised

0:28:02.520 --> 0:28:06.920
<v Speaker 1>since April. The effect on morale that this victory has

0:28:07.119 --> 0:28:11.879
<v Speaker 1>had cannot be overstated. Ukrainian forces liberated about seven percent

0:28:12.040 --> 0:28:17.680
<v Speaker 1>of occupied territory in just one B um. Russia's desperation

0:28:18.040 --> 0:28:21.840
<v Speaker 1>is now manifesting, and weapons purches from regimes like North

0:28:21.960 --> 0:28:25.639
<v Speaker 1>Korea and they run, which are also signaling that Russian

0:28:25.680 --> 0:28:29.160
<v Speaker 1>industry is struggling to keep up even the production of weapons.

0:28:29.160 --> 0:28:34.000
<v Speaker 1>So straight answer to threat at home. Remember, Russia is

0:28:34.040 --> 0:28:37.719
<v Speaker 1>a petrol of state run by counter and debt counter Intel.

0:28:37.800 --> 0:28:43.360
<v Speaker 1>Palicebero all major decisions down by putting himself and three others,

0:28:43.400 --> 0:28:48.360
<v Speaker 1>and they're under tremendous threats and pressure today and, as

0:28:48.360 --> 0:28:52.200
<v Speaker 1>we noticed, parliament has passed the law introducing concept of

0:28:52.200 --> 0:28:55.520
<v Speaker 1>mobilization and martial law. I want to bring it first.

0:28:55.400 --> 0:28:57.280
<v Speaker 1>At first, I just wanted to explain the listeners why

0:28:57.280 --> 0:29:00.560
<v Speaker 1>we're asking you about this, because you are an expert

0:29:00.600 --> 0:29:05.960
<v Speaker 1>in crisis management. You advise politicians as well as multinational

0:29:06.080 --> 0:29:10.040
<v Speaker 1>brands about how to deal with Um, such crises, and

0:29:11.200 --> 0:29:14.440
<v Speaker 1>you know, surely Vladimir Putin seems like someone who needs

0:29:14.440 --> 0:29:19.680
<v Speaker 1>some advice right now. What would you tell him? Um,

0:29:19.800 --> 0:29:23.760
<v Speaker 1>unfortunately or unfortunately, he wouldn't listen to my advice because

0:29:24.120 --> 0:29:29.000
<v Speaker 1>he's in uh, he's surrounded by UH counter and tea

0:29:29.240 --> 0:29:33.440
<v Speaker 1>and uh their way of dealing with this is doubled down.

0:29:34.000 --> 0:29:37.520
<v Speaker 1>My advice would be uh, find a way to communicate

0:29:37.600 --> 0:29:40.920
<v Speaker 1>to Ukraine, leave the territory, go back to February, twenty

0:29:41.000 --> 0:29:44.840
<v Speaker 1>three boarders, but they wouldn't listen. Um. So this is

0:29:44.840 --> 0:29:48.640
<v Speaker 1>how they doubling down now and I would would expect

0:29:48.800 --> 0:29:52.440
<v Speaker 1>that they will not listen to anybody at this stage yet.

0:29:53.200 --> 0:29:55.720
<v Speaker 1>So let's talk a little bit about the endgame, it

0:29:55.960 --> 0:29:58.880
<v Speaker 1>sounds like. Well, first, it's a too early to be

0:29:58.920 --> 0:30:02.680
<v Speaker 1>discussing the endgame. In second what sort of options does

0:30:02.800 --> 0:30:07.320
<v Speaker 1>Putin have, short of tactical nuclear weapons, to resolve this

0:30:07.440 --> 0:30:16.000
<v Speaker 1>in a way that doesn't dramatically undercut his support at home? Look,

0:30:16.560 --> 0:30:26.440
<v Speaker 1>Russian Army Modessani so far was brutality against innocent civilians. Um, UM,

0:30:26.760 --> 0:30:31.600
<v Speaker 1>extra community to talk about potential attack, but if you

0:30:31.720 --> 0:30:35.120
<v Speaker 1>remember the size of the table you can have when

0:30:35.200 --> 0:30:39.040
<v Speaker 1>he meets somebody, he's not suicidal. So at the end

0:30:39.080 --> 0:30:42.840
<v Speaker 1>of the day, Um, I don't see him moving into

0:30:42.920 --> 0:30:46.880
<v Speaker 1>that direction. Beyond nuclear strikes, my main concern as the

0:30:46.960 --> 0:30:51.400
<v Speaker 1>PARISIA nuclear power station. If you remember, this is one

0:30:51.400 --> 0:30:54.400
<v Speaker 1>of the largest in Europe, and any and all military

0:30:54.440 --> 0:30:58.000
<v Speaker 1>activity within striking distance of the plants it's a great

0:30:58.080 --> 0:31:02.240
<v Speaker 1>risk to the entire European continent. And Russian forces played

0:31:02.240 --> 0:31:06.520
<v Speaker 1>with fire around the area, and this is displaying total

0:31:06.600 --> 0:31:10.280
<v Speaker 1>disregard for human life as the course. So I don't

0:31:10.320 --> 0:31:14.160
<v Speaker 1>see him going that praising. He's not suicidal. But they

0:31:14.160 --> 0:31:19.600
<v Speaker 1>see him doubling down and Um holding referendum uh in

0:31:20.200 --> 0:31:25.880
<v Speaker 1>Thea Porigia, Herson done Gugans, and then saying to Ukrainians

0:31:25.920 --> 0:31:30.280
<v Speaker 1>and Western partners, how about you guys having war now

0:31:30.280 --> 0:31:33.360
<v Speaker 1>with Russian territory called Russian now? All right, I mean

0:31:33.360 --> 0:31:36.120
<v Speaker 1>it's obviously difficult situation. We'll have to see how it

0:31:36.120 --> 0:31:38.000
<v Speaker 1>plays out. Lots of twist and turns coming up. No

0:31:38.080 --> 0:31:41.200
<v Speaker 1>doubt David's can CEO and founder's key elements group there.

0:31:44.400 --> 0:31:47.480
<v Speaker 1>Thanks for listening to the Bloomberg markets podcast. You can

0:31:47.560 --> 0:31:51.320
<v Speaker 1>subscribe and listen to interviews with apple podcasts or whatever

0:31:51.440 --> 0:31:55.080
<v Speaker 1>podcast platform you prefer. I'm Matt Miller. I'm on twitter

0:31:55.360 --> 0:31:59.160
<v Speaker 1>at Matt Miller v Three on Falsewheney. I'm on twitter

0:31:59.200 --> 0:32:01.800
<v Speaker 1>at PT Swe need before the podcast. You can always

0:32:01.840 --> 0:32:05.680
<v Speaker 1>catch US worldwide at Bloomberg radio. m